Podcasts about vaynermentors

Habib Salo is the CEO of Young Nails, a nail care business that grew with the help of VaynerMedia and every portion of it from being stagnant at $10 million. Habib's mom started a cosmetics company back in 1992. She had a passion for the nail industry and they did everything in their power to support her. It was a family business after all. Greg, the older brother, became a licensed nail technician after switching gears from firefighters' training. Habib, on the other hand, jumped in a few years later, taking a detour from medical school and a life in music. Today, 24 years later, Young Nails Inc. is more than a professional nail care manufacturing company exporting to over 40 countries worldwide and distributing domestically to over 3,000 stores. Here are some power takeaways from today's conversation: Operating out of 25% fear and 75% challenge How they got out of debt Breaking through their revenue ceiling About the VaynerMentors program The changes they've made to grow their business and brand How to differentiate yourself in a saturated market Episode Highlights: Operating on 25% Fear and 75% Challenge Habib says he doesn't operate totally out of fear. It's 25% it's fear and 75% of taking the challenge of how he could get to the next level. Because when you reach $10-million revenue, that's almost like a ceiling that's hard to crack. For them, it's not the money and having to want more. But it's about not taking things for granted because things can change in just a couple of seconds. As they were still starting out their company, they found themselves in deep debt. Habib says that in order to get yourself out of this rut, you have to figure out how to manage your debt. Have a realistic timeline. Then also figure out a way to bring money in each week. Breaking the Glass Ceiling When they got debt-free, they connected with VaynerMedia. They had already hit $10 million in revenue and couldn't get past. And so, Habib's company joined the VaynerMentors Program run by The Sasha Group, a VaynerMedia company. They work with small businesses as a mentor to help you double or triple the size of your company. It's nothing like traditional consulting. They really get into your business, understand your business, and put a plan together to put hyper-growth behind your organization. Habib says they didn't see results in the first year. But they saw the change happening within their company. For instance, their model of business traditionally has been distribution. But with Vayner, part of the strategy was for them to go direct and build out their own eCommerce business. They also had to elevate their brand to the consumer. And so, while distribution was going down, eCommerce was going up. Because of this, they didn't see a change in revenue initially and even their profits went down. And it wasn't until the second year that things really took off. And even now in 2021, things are skyrocketing for them. Now 80% is eCommerce, and 20% is distribution. This has been a complete flip from what they've done previously. How to Differentiate Yourself in a Saturated Market This is where content is vital. You have to pump out content consistently on all platforms. They put out 60-70 pieces a day on all platforms. And relevance is key. They're not selling their product. The core of their content is teaching people how to be successful and how to do nails successfully. Then add in some entertainment for some good laughs. Resources Mentioned: VaynerMedia www.youngnails.com --- Support this podcast: https://anchor.fm/erikecabral/support

Matthew Brown, ThumbStopper CEO and host of the BROWN on BRAND podcast, was recently a guest on Sean Halter’s The CMO Suite Podcast. Matt helped kick off the third season of Halter’s podcast where the two discussed how social media has upended traditional marketing and what brands need to do to adjust and succeed in the ever-changing marketing landscape. Here are some highlights from the episode. Before we get into the specifics, I'd love to actually just dig into how you got into this crazy business. Did you grow up in Florida? Yeah, I’m originally from the Midwest, but I’ve spent most of my time in Florida. My grandparents migrated down here in the early 90s, and I followed as a child. I ended up on the west coast of Florida in Venice and Sarasota, and that was my old stomping ground. Did you and your parents move down here, or did your grandparents live down here and you went to live with them? Yeah, most of my mother's side of the family is in Florida today and my father's side is all up North, so we're a bit segmented as a family. Brothers and sisters? Yeah, I have two sisters and one brother. Two of them are in Florida and one of them is in the Midwest. I think it's family that's sometimes critical in the marketing industry – you're certainly part of this industry in some extent – and it doesn't get any easier. I don't know anybody in marketing or advertising that just says 'this is easier than it was five years ago.' It just gets harder and harder. Well the technology game is a young man's sport today. You've got pro athletes retiring at 45 years old. But just recently, I was stumbling around in marketing too, and it's a whole different sport than operations, accounting and sales. You can put methodologies in those fields, but marketing is like technology – it changes so fast. Understanding all of the nuances is certainly like a sport in of itself. You don't really live in an analytical world, but you know that if you go from point A to point B, that those two things are supposed to line up. It’s hard to do that sometimes in marketing. You’re exactly right: Marketing has been challenging. And it’s not just changes in marketing; The frustration that I've had is that we never really had the revenue to focus on marketing. As you’re building technology companies, they’re so labor-intensive that marketing automatically gets neglected. Getting the early beta customers on a platform or technology that you’ve built is a challenge in of itself. But what the real challenge has been is getting the early majority of a vertical. It takes marketing to get that high early adoption rate. And when you figure out marketing, people start getting interested and you start getting those incoming leads. As you know, we’ve had massive national clients of all shapes and sizes. There’s a beauty as a marketer to see you evolve from someone asking plenty of questions to make sure you understand marketing to someone who can have an extremely intricate conversation about how the levers actually work. Over the last 18 months, the brands we work with are now using social media and digital advertising with us. So I've not only had to learn marketing for myself, but now we're deploying campaigns and ramping up our marketing team. It's now my biggest department by far. I always found it easy to get on the phone with a potential customer and come up with a pitch – that’s how our sales department operates. But sales is a direct parallel path to a transaction. Marketing is completely different, with different nuances – like creative and copy. It’s a science with what you guys do at the marketing side of things, and I’m eager to learn more. Teaming up with Gary Vaynerchuk and the VaynerMentors program — which we consider consider to be the hottest agency in the U.S. — allowed us to learn so many new things. It gave us a whole new perspective and respect for the marketing game.

Today's episode is a full meeting from a VaynerMentors session. VaynerMentors is VaynerMedia’s premium consulting service focused on helping $3M-$25M businesses unlock meaningful growth and scale. Think McKinsey meets BlackStone. You gain access to everything you need from me and my executive team. We talk about macro branding strategy and micro religion on how they need to build their brand and reverse engineer their business by focusing on the consumers, which will ultimately lead to more B2B sales.

Today's episode is a full meeting from a VaynerMentors session. VaynerMentors is VaynerMedia’s premium consulting service focused on helping $3M-$25M businesses unlock meaningful growth and scale. Think McKinsey meets BlackStone. You gain access to everything you need from me and my executive team. We talk about macro branding strategy and micro religion on how they need to build their brand and reverse engineer their business by focusing on the consumers, which will ultimately lead to more B2B sales.

really loved sitting down with these people to kick off the start of their VaynerMentors relationship with us - Lindsey's Suite Deals Furniture is a retail furniture outlet based in Florida that came to VM for help with their business - we sit down and talk retail marketing strategies, hiring employees and more. Really fired up about this one. Learn more about Vaynermentors here: garyvee.com/vaynermentorspod *Published to The GaryVee Audio Experience on October 31, 2018

Maribel Lara is currently a Senior Vice President at The Sasha Group a VaynerX company, leading the company's consulting offering which includes a growth share program called VaynerMentors. She has been within the Vayner world since 2014 and over that time her role included reporting to and partnering with CEO Gary Vaynerchuk to execute initiatives tied to the strategic growth of the agency.   Maribel is also committed to mentorship in her personal life. It's a practice she has held onto since her time working in college student services.  She is particularly passionate about serving as a support and at times inspiration to Latinx women and other women of color who, like her, may not see examples of success that resemble them and their experiences, She mentors by sharing her personal story, which is one of overcoming poverty and personal loss by keeping love as the central focus in all that she does.   Join us on todays episode as Maribel Lara Passes the Torch!   You can find Lara at: Instagram: @latina_sweetie Company page: https://thesashagroup.com/ You can find Mentorch at: Official Website: www.mentorch.app You can reach us on the below social media channels: Lavontay Santos YouTube Channel: https://www.youtube.com/channel/UCNdE... Official Mentorch Youtube Channel: https://www.youtube.com/channel/UCHzr... Instagram: @Mentorch1 Facebook: @mentorch1 Twitter: Mentorch1 LinkedIn: https://www.linkedin.com/company/9496453/admin/ Podcast on Itunes: https://podcasts.apple.com/us/podcast/pass-the-torch-podcast/id1090701258?mt=2 Stitcher: https://app.stitcher.com/browse/feed/78552/details Spotify: Pass the Torch Podcast Google Play: https://play.google.com/music/listen?u=0#/ps/Iiecbzwwcjc5trzwz2k6ta7vbxq iheartradio: https://www.iheart.com/podcast/263-pass-the-torch-podc-29468452/

What's up guys, today's episode is full of keynote segments I did in NYC at the Twitter Headquarters, a VaynerMentors session and at Luminary

What's up guys, today's episode is full of keynote segments I did in NYC at the Twitter Headquarters, a VaynerMentors session and at Luminary

Loved sitting down with these guys at Congruent, a digital agency based in Syracuse, NY to go over their growth & strategy plan to help them build their business using our VaynerMentors offering through Vaynermedia - great chat & follow up from them integrated into this segment and a lot of value I think some of you can take away. Check out their podcast: https://itunes.apple.com/us/podcast/dealers-compressed-podcast/id1350823636?mt=2 To learn more about VaynerMentors go to https://vaynermedia.com/vaynermentors  

really loved sitting down with these people to kick off the start of their VaynerMentors relationship with us - Lindsey's Suite Deals Furniture is a retail furniture outlet based in Florida that came to VM for help with their business - we sit down and talk retail marketing strategies, hiring employees and more. Really fired up about this one.  Learn more about Vaynermentors here: http://garyvee.com/vaynermentorspod

*It's officially been a year since I left VaynerMedia: here are my Top 5 Tips for New Entrepreneurs based on the very real lessons I learned. It also includes a free Business Checklist for New Entrepreneurs that I made in partnership with my attorney Nico Becerra (Ep. #14). I feel particularly passionate about this topic because most entrepreneurial content online is motivational and not about what you genuinely need to do in order to create a legitimate business. That's why Nico and I are working to provide you with valuable resources to make sure, if entrepreneurship is actually the right path for you, you can set yourself up for success right out the gate. ------------ "Ideas are shi*t, execution is the game." -@garyvee Big ideas aren’t enough to sustain a business. You need executors - James Orsini is an executor. This week’s interview is with VaynerMedia’s Chief Operating Officer and Gary Vaynerchuk’s #2, James Orsini. James has more than 30 years of finance and operations experience. He has held high level positions at global agencies like Saatchi & Saatchi & Interbrand. He was a global CFO overseeing 31 offices in 26 countries before he was 30. James has held most C-Suite executive roles from CEO to COO to CFO to CIO (and he’s also a CPA!), which makes him beyond qualified to speak to what makes some of the biggest agencies in the world run successfully. On this episode, we talk: His process to bring Garyvee's business visions to life What makes a good COO Scaling a business the right way How new divisions at VaynerMedia are created When it's time for divisions to be dissolved How VaynerMedia thinks about fees & pricing Why James is not interested in being a CEO again (& more!) ------- SHOW NOTE TIMESTAMPS 3:42 - James' background before Vayner  6:24 - So you said you were a global CFO before you were 30- how were you able to rise through the ranks so quickly? Can you explain even the difference between the role is as a CEO vs a COO vs a CFO (and which of those is the most stressful)? 8:14 - So when you started at Vayner you came in as Chief Integration Officer. What was your decision to actually join Vayner, and why that role? Did you know that was going to ascend to COO later?  11:10 - How has your day to day role changed in the move from Chief Integration Officer to COO? 12:01 - To give people a little background what is Vayner X? 13:45 - When Gary acquires a “Pure Wow”, do you oversee the operations of “Pure Wow” or does that operate completely independently? 14:42 - Gary and AJ have business experience but not traditional operations experience from the magnitude that you're used to in advertising. What operating systems were not in place at Vayner that you helped institute? 16:19 - How is Vayner the same as agencies that you’ve worked for and how has it been different?  17:00 - A COO’s responsibilities are so dependent on the CEO you work with, and one of the things I loved about working with Gary is that he's not a micromanager. I don't know how your relationship goes in terms of decisions; does every decision need to run through him? Are you allowed to execute on ideas you have or is it him coming to you with ideas and then you just have to execute on those? 18:00 - How has Gary been different from other CEOs? Is it just his vision or has it been something more than that? 20:34 - What makes a great COO? 21:53 - Gary is famous for saying ‘ideas are shit, execution is the game,’ so obviously you have that background. What’s your decision making style then? How do you logic something out? If he comes to you and he's like, ‘I want to build a Twitch studio tomorrow,’ where do you even start? 23:29 - You're obviously a financial mind, too. So let's say he comes to you with an idea, where do you start? Do you start with the financial aspects, do start with trying to understand it as a general business, do you try to understand it as a process that doesn't maybe exist yet? 25:18 - Because you do have this financial experience I'm sure you're looking at profit and loss statements. How does your job interact with the CFO world? How do you and Alan work together? 27:23 - So a big part of your role is efficiency. What are the metrics to gauge efficiency? If something is not efficient, where do you start looking to streamline it? 28:12 - So then how do you think about the strategy - in general for growth and expansion, is it usually coming up with new offerings, is it about bringing in more business for the same offerings? 30:55 - We’re definitely going to talk about Vaynermentors, but even just talking about the 4 D’s and other offerings like AI and voice services, how do you guys figure out what to charge? I know with at least the 4D’s you can maybe ballpark like what Gary would get for an hour or whatever, but if you’re implementing a completely new service…? 32:12 - So is that when you decide if you should raise rates?  34:00 - You’ve worked for a ton of companies at this point. What are some of the biggest mistakes you see when people are trying to scale and how can you avoid them? 35:24 - So I know Vayner has the London office and that there’s always been talk about a Singapore office or some kind of Asian hub (who knows if you'd expect the Latin America) --  What are the important elements to look for in terms of global expansion? 36:29 - Speaking of things that might not work, when it comes to divisions of the agency that end up getting dissolved, how do you gauge when it's time to call it quits? 39:08 - So then what's the rotation for you on checking in on departments? Like you said, now you have the experience aspect, you have the studios, you have a Vayner Talent, and a Vayner Beta, and all of this stuff happening…  40:37 - What aspects of Culture do you need to take into account? What are you guys having that kind of conversation about? 41:34 - So I'm always interested when Gary introduces a new offering. We touched on it earlier, but I know you've been particularly excited about Vaynermentors- can you tell me a little bit more about who this is for? 45:45 - So how much growth can these companies expect, or is there no expectation put on that? 47:02 - I know this is new but how long does it take to really deep dive and truly understand one of these businesses? It seems like it would be very time-consuming. 47:50 - Is there anybody that you look to for business advice, and how do you stay up-to-date on trends? 48:49 - You've been really active on social media now- were you active on social media before you joined Vayner? 49:22 - So are you working on building your personal brand? Is that actually a goal of yours or is it more just for fun? 50:30 - What do you think the secret to influence is? 51:55 - You mentioned that social and digital is the last piece that you didn't have on your resume- what's the dream for you at this point? 53:07 - You have been the #1 and right now you’re Vaynermedia’s #2- when did you realize you didn’t want to be a #1?  55:53 - Where can people find you? ------- To connect with James: Twitter Instagram LinkedIn Snapchat VaynerMentors Info To connect with Brittany: Instagram Twitter LinkedIn  Website Sign up here if you want to receive the latest news on growing you industry influence! #beyondinfluential #beyondinfluentialpodcast