Podcast appearances and mentions of bernie borges

Ever feel like you're crushing it in one part of your life… but totally lost in another?Maybe your career's on point, but your health is falling apart. Or your workouts are solid, but your relationships feel flat. Or maybe you've hit 50, and suddenly you're wondering, “What's my purpose now?”This episode is your guide to getting clear.I sat down with Bernie Borges—67 years young, healthy, thriving, and straight-up radiating wisdom—to break down the five pillars every man needs to focus on to build a life of true fulfillment.Bernie's not just talking theory—he's lived it. Husband, father, podcaster, business leader, and founder of Thrive Media, he's stacked up decades of wins, failures, pivots, and aha moments. And he's now on a mission to help men like you find clarity and purpose at every stage of life.This convo hit hard. Real talk about loneliness, the power of male friendships, how to know if you're actually fulfilled or just coasting, and how to make changes that last.This one's a mindset shift. Don't miss it.Timestamps: 09:52 Bernie's origin story and journey to the five pillars12:32 Why health and fitness are separate pillars17:00 #1: Relationships pillar19:39 How to develop meaningful male friendships25:07 #2: Fitness pillar for functionality and self-esteem29:01 Bernie's tree incident: how fitness saved him from injury33:09 #3: Health pillar: physical and mental health connection38:10 Finding a confidant for mental health support43:48 #4: Career pillar50:44 Fulfillment vs happiness55:35 Career fulfillment after retirement59:20 #5: Legacy pillar: defining your impact1:03:10 Bernie's non-negotiables for a fulfilling life1:10:45 Final thoughts and key takeaways

In this episode of Power Producers Podcast, David Carothers welcomes a longtime friend and mentor, Bernie Borges, back to the show for an insightful conversation on leadership, fulfillment, and creating a culture of engaged employees. Bernie shares his journey from marketing expert to developing a leadership framework that focuses on helping leaders empower their teams to achieve both personal and professional fulfillment. David and Bernie dive deep into the difference between happiness and fulfillment, and why fulfillment, a deeper, more enduring sense of satisfaction, should be the ultimate goal for leaders. Bernie explains how his Fulfillment-Centric Leadership Framework has been designed to help leaders support their teams in reaching their fullest potential, resulting in more engaged, loyal, and productive employees. This episode is packed with real-world advice on how leaders can navigate the modern workforce by focusing on fulfillment, recognizing the value of personal relationships, and creating a work environment that fosters achievement at all levels. Bernie also opens up about his experiences developing this framework, the challenges he's faced, and the incredible feedback he's received from both individuals and organizations looking to make a positive impact in their workplaces. Key Points: Happiness vs. Fulfillment Bernie explains the difference between happiness (fleeting emotion) and fulfillment (deep, lasting achievement), and why leaders should prioritize fulfillment. The Five Key Life Pillars Bernie introduces the Five Pillars: health, fitness, career, relationships, and legacy, and how leaders can use them to guide teams towards fulfillment. The Fulfillment-Centric Leadership Framework Bernie outlines a 10-step leadership framework to help leaders assess their own fulfillment and lead teams with conscious competence. Addressing Employee Disengagement With 77% of the workforce disengaged, Bernie advocates for leaders to focus on personal and professional fulfillment to boost engagement and productivity. The Power of Leadership That Understands Fulfillment Bernie shares a story of how understanding an employee's needs and offering support led to greater productivity and career success. Connect with: David Carothers LinkedIn Bernie Borges LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Thrive Media Book a call with Bernie Borges Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minute

Hello fabulous! Today we are talking about being fulfilled, and who better to do that than the man who did the study, Bernie Borges. You are going to love this conversation!What We Talk About in This Episode:The Big 5 Pillars of Thriving in Midlife: Health, fitness, career, relationships, and legacy. Bernie breaks them down like a pro!Legacy - What's the Big Deal?: Ever wondered about the impact you're leaving behind? Bernie dives deep into why thinking about legacy can be a game-changer.Fulfillment vs. Satisfaction: It's not just semantics. Discover why fulfillment is the new black and why it's crucial for both personal happiness and workplace retention.Employee Fulfillment Strategies: Are you an employer looking to boost team morale and retention? Bernie offers some killer tips to amp up fulfillment at work.Intergenerational Workplace Harmony: Bridging the gap between Boomers and younger employees can be tough. Bernie's got some great insights to bring harmony to your workplace.Thank you for joining me today!I'm having a blast creating Fabulous Over 50 & it would be an honor to have you share it with someone who would enjoy it. Thank you! Want more?You can go to the website and you'll find many ways to live your best life over 50!I'd love to hear what you think about this episode & what you'd like to hear about in the future. Send me a message HERE.Have a blessed week,Jen Where to find Bernie Borges:Thriving in Midlife research report landing page: https://midlifefulfilled.com/fulfillment-research-report/?utm_source=jen_hardy&utm_medium=podcast&utm_id=thriving_report_2024Website: https://midlifefulfilled.com/Instagram:https://www.instagram.com/bernieborges/LinkedIn: https://www.linkedin.com/in/bernieborges/Email: bernie@midlifefulfilled.com Let's Connect!!JenHardy.netFacebookInstagramLinkedIn

Are you feeling fulfilled at midlife? In this week's episode we're joined by Bernie Borges, the founder of the Midlife Fulfilled podcast and an advocate for finding purpose and happiness in midlife. Bernie is all about redefining what it means to live a fulfilling life beyond the standard metrics of career success and financial stability. Bernie shares  the insights he's gained from his recent research report on midlife fulfilment and we dive into some powerful conversations about the realities of midlife—the struggles, the transitions, and the incredible opportunities that come with it. https://midlifefulfilled.com/ Please remember, if you find the show helpful or it makes you laugh, motivates and inspires you - please do like, share and rate us. We don't run ads on the podcast or for the show, because we want to keep it as enjoyable for you to listen as possible. So if you can help us spread the word, we'd be incredibly grateful.For more information about The Midlife Mentors, click the below link:https://linktr.ee/themidlifementors.comTik Tok: @themidlifementorsIG: @midlifementors

In this episode we sit down with Bernie Borges, an experienced podcaster and entrepreneur with a passion for helping people discover fulfillment in their midlife years. After an impressive career in B2B sales and marketing, Bernie recognized that despite his professional success, something was missing. This revelation led him to launch the Midlife Fulfilled Podcast in 2022, where he tackles the often-overlooked topic of finding satisfaction and purpose during midlife.In this episode of Motivational Mondays we welcomed Bernie Borges, host of the Midlife Fulfilled Podcast. After a long career in B2B sales and marketing, Bernie realized that professional success alone wasn't enough for a fulfilling life. In 2022, he launched his podcast to help others explore the nuances of satisfaction during midlife.Bernie shares insights into how midlife isn't about crisis, but rather an opportunity to reinvent oneself. He explores the importance of finding purpose, nurturing relationships, and staying open to new possibilities. His podcast aims to shift the narrative around midlife, showcasing it as a time of growth and discovery.This week, you'll learn what is meant by the term “Midlife,” what it means to be “happy” and the power of self-awareness.LEARN MORE:>> Check out Bernie's website and podcast (https://midlifefulfilled.com)NSLS MEMBERS ONLY:>> Listen to the bonus episode to learn what's the best piece of advice Bernie's ever been given (https://thens.ls/47uzRRd)Mentioned in this episode:Get 20% Off at the NSLS ShopUse code MONDAYS for 20% your entire purchase at shop.nsls.orgNSLS ShopNSLS members!

In this episode we sit down with Bernie Borges, an experienced podcaster and entrepreneur with a passion for helping people discover fulfillment in their midlife years. After an impressive career in B2B sales and marketing, Bernie recognized that despite his professional success, something was missing. This revelation led him to launch the Midlife Fulfilled Podcast in 2022, where he tackles the often-overlooked topic of finding satisfaction and purpose during midlife.In this episode of Motivational Mondays we welcomed Bernie Borges, host of the Midlife Fulfilled Podcast. After a long career in B2B sales and marketing, Bernie realized that professional success alone wasn't enough for a fulfilling life. In 2022, he launched his podcast to help others explore the nuances of satisfaction during midlife.Bernie shares insights into how midlife isn't about crisis, but rather an opportunity to reinvent oneself. He explores the importance of finding purpose, nurturing relationships, and staying open to new possibilities. His podcast aims to shift the narrative around midlife, showcasing it as a time of growth and discovery.This week, you'll learn what is meant by the term “Midlife,” what it means to be “happy” and the power of self-awareness.LEARN MORE:>> Check out Bernie's website and podcast (https://midlifefulfilled.com)NSLS MEMBERS ONLY:>> Listen to the bonus episode to learn what's the best piece of advice Bernie's ever been given (https://thens.ls/47uzRRd)

Snippet of wisdom 52.In this series, I select my favourite, most insightful moments from previous episodes of the podcast.Today's snippet is from my conversation with Bernie Borges, host of the Midlife Fulfilled podcast. It is about finding fulfilment in midlife. But first of all, let's get something straight - what exactly do we mean by midlife?I trust that you'll find Bernie's answer insightful!˚

Midlife Crisis Meets Human Design with Projector Bernie Borges of Midlife Fulfilled PodcastIn this episode I am joined by Bernie Borges, a decade-long podcaster and the host of Midlife Fulfilled Podcast. He is passionate about helping people to THRIVE at midlife - through the 5 pillars of fulfillment - and is an incredible human to get to spend some time with. Listen in!Before we get started… I love hearing from you!

Episode Overview:In this insightful episode of the Happy AF Show, host Phil Gerbyshak welcomes Bernie Borges, the host of the Midlife Fulfilled podcast. Bernie shares his journey from a marketing entrepreneur to focusing on midlife fulfillment, highlighting the distinction between happiness and fulfillment. They delve into the five pillars of fulfillment and explore how midlife is a season of its own, filled with opportunities and challenges.Key Discussion Points:1. Introduction to Midlife Fulfilled Podcast: - Bernie Borges discusses his motivation for creating the Midlife Fulfilled podcast, emphasizing the need for content that addresses midlife fulfillment, particularly for men.2. Happiness vs. Fulfillment: - Bernie explains the difference between happiness and fulfillment, noting that while happiness is fleeting, fulfillment is deep and enduring.3. The Five Pillars of Fulfillment: - Health, Fitness, Career, Relationships, and Legacy are identified as key areas to achieve fulfillment. Bernie shares insights from his interviews and personal experiences on navigating these pillars.4. Challenges and Strategies: - The conversation covers the difficulties of maintaining fulfillment in various aspects of life, particularly legacy, and offers strategies to overcome these challenges.5. Redefining Midlife: - Bernie redefines midlife beyond the traditional 40-60 age range, proposing that it starts in the 30s when adulting responsibilities begin and continues until the end of life.Pull Quotes:1. “Happiness is a fleeting moment... Fulfillment, Phil, is soul deep. It is immutable.” 2. “Legacy is the hardest one... because it is something we think about in midlife.”3. “If you're 80% fulfilled, you're doing great.”4. “Life is complex... put the pressure on yourself across the Five Pillars.”Final Thoughts:Bernie Borges leaves listeners with the advice to evaluate their lives across the five pillars, providing clarity and focus. His message encourages embracing the complexities of midlife with a balanced approach to fulfillment.Resources:- Visit Midlife Fulfilled for more insights and the midlife career checklist.Tune in to this episode for an engaging discussion on finding deep and lasting fulfillment in midlife! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

Ever feel like you are a fish out of water trying to date later in life? Maybe you feel rusty at the dating game or maybe you never dated at all!? This week's episode is all about building confidence to date in your second act. Listen in if you're ready to get real about “midlife fulfillment.” Episode 344 of The Charisma Quotient, ‘Finding Fulfillment Dating in Midlife: Interview with Bernie Borges, Kimmy dives deep into relationships, legacy, and finding that sweet spot of purpose with midlife podcast expert, Bernie Borges.  Bernie joins Kimmy for a heart-to-heart on all things midlife fulfillment. They hash out the nitty-gritty of how to navigate the waters of dating in the golden years with sexy confidence.  They cover everything from the ever-shifting 5 pillars of fulfillment to the journey of reinvention and finding joy in midlife dating. Get ready for inspiring stories of people who've truly hit their stride and found new love and passion, even in the midst of life's challenges as you age. If you are having a hard time trying to get out there and date during your midlife, schedule a free private coaching call with Kimmy to talk about ways to help you. Book that here https://meetme.so/kimbreakthrough⁣ Charisma Quotient Podcast is available on Apple Podcasts, Spotify, and many of your other favorite podcast channels. ************************************************⁣ Kimmy Seltzer is a Confidence Therapist and Authentic Dating Strategist implementing targeted style, emotional and social intelligence to your life. ⁣ ************************************************⁣ Would you like to connect with Kimmy?⁣ Website:  https://kimmyseltzer.com/⁣ Chat:  https://meetme.so/kimbreakthrough⁣ Instagram: @kimmyseltzer Twitter: @kimmyseltzer Join her FREE Facebook Group Love Makeover Insiders:  https://www.facebook.com/groups/lovemakeovers

According to a Gartner study, about 40% of businesses have implemented a formal coaching culture for their reps. So how can a unified platform help drive a coaching culture within your organization?To watch the video of this episode, visit our YouTube channel here.Shawnna Sumaoang: Hi, and welcome to the Win Win Podcast. I am your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Bernie Borges, the vice president of global content marketing, Blake Graves, director of sales enablement, and Chris O’Connell, the director of global sales operations from iQor.Thank you for joining us, Bernie, Blake, and Chris. I would love for each of you to tell me a little bit about yourself, your background, and your role. Bernie, let’s start with you.Bernie Borges: Sure. Thank you, Shawnna, thanks for having us. I’m Bernie Borges, vice president of global content marketing at iQor and I’ve been in content marketing for the better part of the last 20-plus years in B2B. I had my own agency for a while, and joined iQor about three years ago, really focused on driving the brand awareness for iQor in the marketplace. It’s a very competitive marketplace and producing content that can really help to amplify the brand as well as provide content that the sales team can leverage in their day-to-day selling efforts. Everything from starting conversations through the whole buyer’s journey all the way down through closing. So that’s my role and a little bit about my background. Blake Graves: Yep. Thanks again for having us too. So yes, Blake Graves, director of sales enablement at iQor, been with iQor for almost eight years now. So I’ve got to see a lot of transformation at the company.Really cool stuff that we’re doing with sales and marketing. My area covers sales readiness, that training aspect, and what new things are we doing from a technology perspective. Just bringing that to the sales team and this is how we should pitch it and This is the information you need to empower you or better inform your selling practices.And of course, along with that comes the tech stack like Highspot or anything else that we’re using to enable sales from a prospect’s perspective. Highspot is an exciting new tool for us and we’re ready to start closing some deals quickly. SS: Wonderful. And Chris, last but not least, tell us a little bit about yourself. Chris O’Connell: I am Chris O’Connell. I’m the director of global sales operations. So I’m responsible for our CRM instance and working with our sales team to help them. And I’m really excited about the Highspot opportunity. This helps us get better information about how our content is being consumed, how it’s being deployed, which things are resonating and perhaps how they’re helping us win more business. SS: Wonderful. Well, thank you three for joining us. Now to start, tell us about some of the challenges that your teams are facing prior to Highspot. What was the impetus for deciding to invest in a unified enablement platform? Bernie, if I could start with you, that’d be great.  BB: Sure. So, the content marketing role at iQor is only about three years old at the time that we’re recording this. And so over the past three years, we’ve been able to produce a fair amount of content that we put out into the marketplace.And along the way, we’ve made a strong attempt to have the sales team embrace the content, use the content, and then of course, enable them to help them get into more deals, more conversations, and close more deals. What’s been missing though, is a couple of things that I think the three of us will speak to in this conversation.  One is an intelligent platform that allows us to organize the content intelligently and make it easily accessible to them, and then also be able to track how the content is being used, who’s using it, and how it’s being used. What’s the contribution to pipeline and what’s the contribution to deals won as well as deals lost, that’ll help us not only measure the impact of the content, but also feed us information that we can use to drive our strategy going forward.So we know what content to produce more of. As well as what content we should either stop or scale back producing based on the data and how it’s used.BG: I’m going to add to that if that’s okay. The biggest challenge for me was, and this is no offense to Microsoft at all, but we have been a very SharePoint-focused type of company for, organizing content and building, what you guys call Smart Pages. So we’re we’re attempting to do that kind of effort within something that’s a little bit more static environment. And that was very challenging because one, there’s a heavy lift on my team from the design to thoughtfully trying to lay out pages. It’s like building websites, basically is how I would compare that to. And over time, content’s going to get stale. We’re not, it might not be being refreshed enough. It’s not easy to find. That’s another big piece of that is, it’s not easy or intuitive. And that was a big challenge for us.And Highspot is changing that entire landscape for us, because it’s a little bit more intuitive and the intelligence built in. SS: And Chris, let’s hear from you on this front. CO: Yeah. So, I think for me I really like the notion of providing content to the salespeople – the right kind of content – at the right time where they’re not having to hunt around and find it. And, with the integration with the CRM, Like Salesforce, depending on which stage the deal is in we’re able to surface content that would be helpful for them to deploy, and know when it’s being used and, again, what kind of results we’re getting from that. But I like the way that your product allows us to pre-package a play or a type of content delivery that we’re going to share with a prospective leader, or client.And so we’re really excited for, as we roll this out, how we’re going to see these wins and be able to track them and tie them back to the actual opportunities they’re working on. SS: Thank you for giving us a little bit of that grounding context. Now, as leaders in your organization, we’d love to hear your perspective on the value of an enablement platform for your areas of expertise. Bernie, if we could start with you. What does the impact of a unified enablement platform have on your role as a marketing leader?BB: Shawnna, I really look at it holistically. I don’t look at it just from the lens of my focus in content marketing. I look at it holistically, and what I mean by that is now I view our tech stack to be comprised three pillars, right? A three-legged stool: you’ve got CRM. Of course, you have to have CRM. We’ve got marketing automation, and now we have a sales enablement platform or revenue enabling platform, depending on what vernacular you prefer. But I think that rounds out our tech stack. Because now we have the ability, as we’ve been discussing here, to organize the content in an intelligent way using intelligence built into the platform, as well as – we haven’t gotten to yet, and I’m sure Blake will get to this – the ability to empower salespeople to utilize that content in ways that I’ll let Blake comment on that because that’s a very exciting element. But the point I’m driving at is that we’ve rounded out our tech stack, right? CRM, marketing automation, and now a sales enablement platform. Now we’ve got everything we need to deploy and measure the impact of content. BG: Exactly. And it’s obviously my cue to piggyback off of that because it’s a really good point. I think that the Digital Sales Room is also going to be a big piece of this for the sales team. And I mean that because it gives the sales team an opportunity to tailor and personalize the experience for their end user, the prospect. That is something that we’ve been missing for a while, too. We personalize our messaging and emails and LinkedIn outreach is whatever that sequence looks like. But, when it comes to building an environment where I can take my prospect and say, these are the things I feel are relevant to you, whether it’s your industry, your role the challenges that you’re having, and it looks like your environment, this is your logo.And I think that’s a really sweet touch. But, the sales team also, the three of us continue to talk about this when we’re meeting internally. And I say this out of a lot of respect, the sales team everywhere in every industry, any company are very special people. They’re wired very differently than the rest of us and we like that, we embrace that, because that’s what makes them, so successful and in selling, and we have to cater to that. We have to curate our tech stack and how we roll these things out very carefully because once the salesperson says this doesn’t work for me, you’ve almost lost them, and it’s hard to get them to come back. And with Highspot, because of that intelligence that’s built-in, and because the three of us are thoughtfully curating the internal experience, this is going to be so much more of an easier lift for the sales team to adopt. And from a sales enablement perspective that’s a huge deal.SS:  Blake, how about you as an enablement leader? How do you envision leveraging Highspot’s unified enablement platform to help bring your enablement strategy to life at iQor? BG: I gave a preview of that answer a minute ago, because this going back to the Digital Sales Room, video is certainly a high-value piece of content and our sales team historically, that’s not really been something we leverage as far as like recording themselves to present something and sending it off to a prospect. But, we’re excited to say that’s something that we’re going to be introducing to the sales team, because we know that it’s going to add that extra layer of personalization, something special. And I think that’s been a gap in the strategy all along is just that hyper-personalization of content to your prospect.And just that digital sales from experience. Again, you have this nice curated environment thats, “I made this thoughtfully for you because I know what your challenges are.” And I know that these are the pieces that I need for you to read and inform yourself about iQor. So I think that’s a big piece.Another, part of that strategy is I will always go back to sales, readiness, and that training piece. This will make it a lot easier to build that library of having our SMEs internally, having their videos and what they’re recording on all the updates they’re doing to our tech stacks, to the processes, whatever would make the selling journey a lot easier. I think that’s going to be a really powerful piece too.SS: Thank you, Blake. And Chris, again, last but not least, as a sales operation leader, how will a unified enablement platform help you drive sales productivity? CO: I look at it from a couple of different ways. The first is whenever we hire a new sales rep, they don’t often have some of that tribal knowledge of what’s possible or where things are located.So organizing it in an easy-to-find place and making it easy to deploy helps us get our new reps up to speed faster. One of the other things that really struck me is I always like to learn about sales by how we’re being sold to, and one of my favorite stories about sourcing this product for us was a story with Bernie.Bernie had looked at this product before, they had shared a digital sales room with him, he had a renewed interest and went back in to look, and this tripwire sort of functionality that your product has alerted the sales rep to contact Bernie and say, “Hey, what’s up?” And so that’s one of the cool things I was looking for is, boy, I want to trip wire like that for our team.When somebody renews interest to get back in front of them to know when it’s that time, it’s having that secret weapon out there of how. This thing lets us know when it’s time to re-engage, right? Or somebody is doing research again. I think that’s really a fantastic opportunity for us.SS: Thank you for sharing each of your unique perspectives. I’d love to understand how you all partnered together to build a business case for the investment in an enablement solution. And do you have any best practices for gaining buy-in?  BB: Sure. So, there are a few things that came into play in the internal buy-in and decision process. One is the fact that we have been producing a lot of content over the last three years, as I said, but with little ability to really measure the impact on sales. We’ve also, and Blake can elaborate on this, but we’ve also made a bigger investment in sales enablement. And again, Blake can elaborate on that.And then from the CRM side and sales operations side, I think that investment has been in place for a while. So getting back to these three pillars that I’ve alluded to a few times. It was really just the right timing, and as Chris said we revisited this after looking at it maybe a year prior and it was the right timing, there’s investments that are being made in the sales organization in general, as well as marketing. So, it was just the right time, and we really drove it through the head of marketing, senior vice president of marketing really bought off on the concept. He works very closely with his counterpart, executive vice president of sales.They’re really, tied at the hip, so to speak. And senior vice president of marketing said, yes, let’s go do the evaluation, and let’s select someone to partner with. And we went through the evaluation process. And elected to partner with Highspot and the EVP of sales at that point, but just signed off on it because he just needed an executive summary and he was in, so it was an elaborate process.Your team did a great job, but it was that internal buy-in where things really came together from a timing standpoint that really got us there. BG: Yes. And I’ll add to that. Of course, the very beginning, it all starts with what our personal challenges are, which I listed out for Bernie and Chris, too. And because we are making, we’re expanding that investment in sales enablement some of the biggest feedback is data. We need more data, like what’s working? What’s not working? That’s a broad use, but specifically, as it relates to Highspot, what content is working? What seems to be grabbing people’s attention? What seems to be the most popular thing that the sales team is using? Stuff like that, and attributing that to an open opportunity in Salesforce, which is huge.So there was that need to be checked off. And the second thing, of course, is just how can we make this so much easier for the sales team to consume and use what we’re making available to them content-wise. And so these were no-brainers and that’s when the evaluation started and, of course, again as Bernie said, you guys nailed it in that demo period. It always helps when you can select a few people on the sales team, reliable ones who embrace new platforms, who are hungry to test something new. And get their buy-in as well by getting their hands dirty. And that was helpful for us too.SS: That is some fantastic advice. And I know one of the key reasons you decided to invest in Highspot was to deliver coaching with meeting intelligence capabilities. In your opinion, what is the value of coaching in today’s sales landscape? Blake, I’d love to hear from you.BG: I think we can all agree, and Bernie had shared a Gartner, crazy little mind map of what the buyer’s journey looks like today specifically in B2B. And B2B has always been a little bit more complex, in my opinion, than B2C. I’ve been in B2B for, at least twelve years now. It’s getting harder to understand when the right time is to strike when a prospect is researching you, or researching the topic that’s related to your industry and your intent signals. And that’s relevant to your question because when we think about coaching, we have a wonderful team that’s senior. They’ve been selling for many years, so there’s a lot of experience here. But that changing landscape, we have generations coming in now that have decisions in this buying process that see things a whole lot differently, especially when technology is at play and just listening to how they’re selling us, listening to what’s not being said, even I think that’s a key piece right there, is what are they not talking about all these calls? That might be that linchpin that turning point in that sales journey. And I think that’s going to be a really interesting piece of the puzzle that I’m excited about, trying to solve. SS: Thank you, Blake. Chris, what are maybe some of the key results or business metrics you’re aiming to achieve with a dedicated coaching program? And how do you plan to leverage Highspot to help deliver these results?  CO: Following up on what Blake said, is it’s very difficult for us post COVID now. If you look at the three of us, we’re all working from our home offices today. And so our sellers are now challenged because they don’t typically go in and present to a boardroom full of people anymore. And so, what we’re really looking to gain and some of the things we’re looking to measure is the engagement of the buyers and which ones play their different decision-making roles, but getting them engaged with the content that we’re sharing and seeing if they are showing up and are consuming the content. How long are they watching the videos? How long have they dug into the presentation slides? Are they engaged? Are there any hidden buyer influences that may have shown up in a conference room, but now they’re in the back scenes. Maybe they didn’t attend the Zoom call, but they did consume some of the content, right? So identifying who those other buying influences are I think it’s going to be something I’m really keen to look for and see how those results are going to start showing us more about the selling environment that we’re in today.SS: In your opinion, what is the value of having one unified solution to equip, train, and coach your teams rather than multiple separate siloed tools, Chris? CO: The most important part is just ease of use and single point of consumption. If we have to jump to a learning management system and we have to jump back to the CRM system by using your tool integrated with Salesforce, then they don’t have to jump from those three different places. And so I think there’s a big advantage to try to simplify their selling tool set to accomplish what they need to accomplish and save manual steps, right?They’re not finding a presentation, putting it into an email, and then sharing it, and then we don’t know if it gets delivered. We don’t know if it gets viewed. And so just bringing that information full circle where the salespeople can utilize and understand it better, right? SS: Couldn’t agree more. What advice do you have for other teams considering implementing a unified enablement platform like Highspot? Blake, I’d love to hear from you.BG: It’s a good question. There’s a lot of good advice, but I think if I could think about one thing that I know we did right, and I mentioned this earlier, actually, it’s important that your biggest customer internally, which is going to be for us, our sales team is going to have some buy-in here.Otherwise, this is not going to work exactly how you would imagine and mapped out. So for us, to understand how they consume content, and taking that user experience approach, user experience has a whole lot of, there’s a lot of schools of thought there and how they navigate a website, how they navigate or select things on a page.Things like that, and I think that was very helpful in our evaluation phase with Highspot. We selected, like I said, a few people to join us in the demo environment, takes a week, I think maybe even two weeks to interact with the content that you see there, and share it out. We gave them a very basic overview, and the rest of it really was left up to them to figure out, and it’s not how we rolled it out, of course, it’s just, that’s more of, let me see how you engage with this first, because I want to see how intuitive this is from your perspective because that will inform how we train you on it, and how we need to build out the different Spots.So, that is the biggest advice is to think about your end user. I know we say this all the time in marketing and every company, everybody’s going to say that, but you really need to do it. Don’t just say it, do it, take a few people, take not just the ones who are quick to adopt technology, but take The ones who are also a little slow to adopt as well, because there’s a lot of value there and what they’re going to say because you want everybody to adopt this. So that’s the biggest piece right there. SS: Now, as you look to the future, what are the key business initiatives you’re aiming to drive at I Corps this year? And how do you plan to leverage Highspot to help? I’d love to hear from each of you.BB: Sure. So, again, from my perspective since I’m focused on producing content, I’m really looking forward to enjoying the benefit of having content that can find our salespeople. So in the past, we were dependent on an environment where the content library was very static, as Blake said, so it was challenging for them to find the content.So now, in the Highspot environment, because of the built-in intelligence, the content’s going to be able to find them. That’s going to inform us how the content is being used. It’s also going to surface for them content that they have not previously used because it was difficult to find. They didn’t even, in some cases, didn’t know what they didn’t know.They didn’t know what to look for. But now with built-in intelligence, it’s going to be able to surface the content to them in a very structured, organized, practical way, a pragmatic way. So I’m really looking forward to getting more value from all the content that we’ve been investing in and will continue to invest in for both marketing value and sales value.BG: Agree. And I’m gonna go ahead and piggyback off of him again. I haven’t mentioned this yet, that obviously, the biggest piece for me would also be the data aspect. There’s a need for us to understand just a variety of different perspectives.One, what’s specifically working and what’s not working from our content strategy. And really who on the team is really spending a lot of time and these platforms because I want to know the ones who are not. And I want to be able to understand what’s going on. Is there a block? Is there something we don’t understand? Is it something that’s uncomfortable? That’s a very important piece. And that’s part of an ongoing strategy for me. And then I think, step one is just, as Bernie was saying, we had a very static environment where all this stuff lived.Now we’re bringing this into an intelligent, intuitive environment and what I look forward to seeing is how we can now thoughtfully build out content that’s meant for different stages of the funnel. And I think that’s going to be key with Highspot is helping us understand, okay we might need to spend a little bit more time expanding our middle-of-the-funnel type of content. This seems to be a sweet spot. So that'll be very interesting.CO: That’s something that we really thought about when we selected this product. And as I said earlier, with the selling environment we’re not able to get all of the decision makers together. And so measuring how engaged they are and what we’re able to accomplish by sharing content, sharing the right content at the right time, I think is going to be something that’s really going to be key as we take that data and what that data is telling us and servicing, the right things at the right time for the salesperson is one of the things that we’re really hoping to accomplish this year to increase sales win rates and to increase the sell-through or the success rate. And by doing that and even cross-selling, a lot of times we’ll be presenting to somebody specifically at an organization about a certain solution. And we offer a lot of other things as an organization. And so having some cross-selling opportunity with a Digital Sales Room, or making sure that we can surface some other content that they’re interested in, or knowing what to share and when to share it, I think will be a real game changer for our current sales reps.SS: Bernie, Blake, Chris, thank you all so much for joining us today. I really appreciate your time and your insights. CO: Thank you BG: Thank you. SS: to our audience. Thank you for listening to this episode of the Win Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Mike C-Roc welcomes Bernie Borges, the founder of the Midlife Fulfilled Podcast, for an insightful discussion on navigating midlife and finding fulfillment. Bernie shares his journey of discovering the difference between happiness and fulfillment, drawing from his own experiences and the findings of the U-Curve of Happiness Study The conversation delves into the misconception surrounding midlife, with Bernie offering his perspective on the three midlife seasons and how each stage presents unique opportunities for growth and fulfillment. He emphasizes the importance of self-awareness and confronting personal challenges head-on to avoid succumbing to a midlife crisis. As Bernie discusses his vision for the future, including his upcoming Midlife Fulfilled Report 2024 and plans for speaking and consulting, Mike highlights the significance of Bernie's insights and supports Bernie's endeavors. Listeners are encouraged to explore Bernie's Midlife Fulfilled podcast and connect with him on LinkedIn and Instagram to continue learning and engaging with his valuable insights on midlife fulfillment. Join Mike C-Roc and Bernie Borges as they unravel the complexities of midlife and inspire listeners to embrace the journey toward fulfillment. Website: https://midlifefulfilled.com/ Social Media Links/Handles: https://www.instagram.com/bernieborges/ https://www.linkedin.com/in/bernieborges https://www.linkedin.com/company/midlife-fulfilled-podcast

Struggling to create lasting customer loyalty in today's competitive landscape? Join Stacy Sherman and Bernie Borges as they unveil the secrets to crafting exceptional Customer Experience (CX) journeys that elevate client relationships. They emphasize the power of personalization, seamless content strategies, effective marketing techniques, and genuine care. Discover how to leverage revenue-boosting omnichannel approaches rooted in meaningful human connections. Learn about leadership strategies for curating personalized interactions and prioritizing the human elements of CX. This podcast is a must for business leaders aiming to differentiate their brand and excel in customer service, offering actionable insights and tips. Learn more at .

In the latest episode of the Pursue Your Spark Podcast, we begin an insightful journey into the essence of a fulfilled midlife. Heike chats with Bernie Borges, a seasoned B2B expert and podcast enthusiast, about the nuances of midlife fulfillment. Bernie, originally from New York City and now thriving in Tampa Bay, brings his rich experience from his successful 36-year marriage and his podcasting ventures, including the 'Midlife Fulfilled' Podcast. This episode centers around the concept of a fulfilled midlife, examining the 5 Pillars: Health, Fitness, Career, Relationships, and Legacy. Bernie and Heike challenge listeners to introspect their fulfillment levels in these critical life areas. Bernie's insights, drawn from his diverse experiences, shed light on the less discussed yet crucial aspects of midlife. We unravel the true meaning of midlife, offering a fresh perspective that goes beyond the conventional chronological definition. Bernie's approach to defining midlife is rooted in logic and personal insight, presenting it as a period rich with change and growth. The discussion explores how health priorities shift during midlife and the factors driving these changes. Fitness is highlighted as a critical component for achieving a fulfilled midlife, emphasizing its role in maintaining physical and mental well-being. The conversation then turns to career transformations during midlife. Bernie and Heike discuss how to rediscover passion in one's career and the importance of adaptability and lifelong learning in achieving career satisfaction. Relationship dynamics are also a focal point. The Podcast delves into ways midlifers can strengthen existing relationships or build new, meaningful connections while navigating changes like children leaving home or taking on eldercare responsibilities. The concept of legacy in midlife is examined, highlighting why many in this life stage reflect on their legacy and how it influences their sense of purpose. The episode introduces listeners to the idea of assessing fulfillment levels using the 80/20 principle, distinguishing between 'before fulfillment' and 'after fulfillment.' How To Reach Bernie Website Instagram  

Warmest wishes for a joyous Christmas season! This holiday downtime is the perfect opportunity to reflect on the year that's passed, to consider our wins, and to learn from our experiences.    As a special holiday gift, I've handpicked the top 9 episodes from this year that I feel hold the most value for you. You can find these episode recommendations in episode 356, and also below. My hope is that you'll find the insights you're seeking in these conversations!   I'm looking forward to resuming the journey of personal development mastery in 2024.   ⠀ My top-9 episode recommendations for 2023:   1. #288 How to manifest miracles, with Victoria Rader: https://kite.link/pdm288   2. #312 The power of Just Feel Good and the secret to the life you've always wanted, with Andrew Kap: https://bit.ly/pdm_312   3. #302 How to create the lasting motivation you need to overcome obstacles and realise your dreams, with Jamie Fair: https://bit.ly/pdm_302   4. #298 How to find happiness and fulfilment in your midlife season, with Bernie Borges: https://bit.ly/pdm_298   5. #294 How to embrace your feminine energy, with Gul Sonmez: https://bit.ly/pdm_294   6. #350 Bridging science and spirituality: a holistic approach to well-being, with Cristina Leira, PhD: https://kite.link/pdm350   7. #335 Embracing a spiritual focus: the evolution of Personal Development Mastery podcast: https://bit.ly/pdm_335   8. #326 My insights and learnings from crewing at Tony Robbins' event as Fire Team: https://bit.ly/pdm_326   9. #353 Book launch '88 Actionable Insights for Life': https://kite.link/pdm353 ⠀

As we approach the Christmas season, I'm taking a moment to reflect on the journey of the Personal Development Mastery podcast this year. This episode offers an opportunity to revisit some of our most impactful discussions this year. We've enjoyed a year filled with insightful conversations and snippets of wisdom, and even pivoted towards deeper spiritual discussions. Discover why this evolution isn't just a change, but an integral part of personal growth.   This year has also been filled with exciting milestones. Among them is the launch of my first book, "88 Actionable Insights for Life". It's a dream come true to share these nuggets of wisdom with you, and the response has been nothing short of heartwarming. As I reflect on this journey and anticipate what the new year will bring, I extend my gratitude for your continued support and look forward to inspiring more personal development and spiritual growth in the future.    Listen in as I share the top-9 standout episodes of 2023, that I invite you to listen to (or re-listen) over the Christmas break.   The podcast will have one more episode this December, and then from January return to the usual 2-episodes-a-week format.    I wish you a wonderful Season's greetings ⠀

QuestionFeeling stuck in your career and wondering if it's too late to change things up? How do you even "put yourself out there" in mid-career? Expert Guest AnswerOn this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Bernie Borges, the host and producer of The Midlife Fulfilled Podcast.Bernie is also the Vice President of Global Content Marketing at iQor, an author and industry expert who also experienced the need for a career reboot.This led him to develop a unique model for career reinvention, focusing on the importance of understanding evolving values and spotting the signs indicating a reboot is in order. We discuss his framework and the step-by-step path to "reboot and repackage" yourself to start building your brand and get out on LinkedIn and beyond.Bernie shares his expertise on LinkedIn optimization, encouraging us to think like product managers and align our profiles with the people we serve. We discuss engaging relationally, building meaningful connections, and taking thoughtful action for positive change. LINKS Connect with Bernie BorgesThe Midlife Fulfilled Podcast WebsiteMy episode on personal branding on The Midlife Fulfilled PodcastGrab your copy of The Midlife Fulfilled Career Reboot WorkbookGET FEATUREDAsk The Brand Therapist: The Personal Branding Talk ShowHave a personal branding roadblock? Submit your question to be featured on an upcoming episode.Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.Position Yourself to Propel Yourself.Here's how I support you: CONSULTING: Launch your personal brand in 30 days for less SPEAKING/WORKSHOPS: Position Yourself™ - topics to empower women's groups GET FEATURED: Submit a question or expert guest application for an upcoming episode. JOIN 1600+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my other branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io Build Your Brand. Own Your Future. Position Yourself to Propel Yourself. ...

In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion. Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled.Conversation points: Tips to improve podcast reach and audience engagement Benefits of networking with other podcasters Editing techniques for podcast spacing Podcast formats and effective interviewing techniques Platforms for advertising podcasts and turning guests into prospective clients Editing content and the importance of a website for SEO Subscription for a podcast and distinguishing solo shows, interview-style podcasts, and narrative format A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

Most people think they want more happiness, but what they really want is more fulfillment. On today's show, you will meet Bernie Borges, host of the Midlife Fulfilled podcast featuring men and women sharing inspirational stories of fulfillment as well as subject matter experts on topics important to people seeking fulfillment in midlife.   Midlife is a great opportunity to reset, regroup, and reinvent yourself. It's a wonderful time to revisit your values and find what brings you fulfillment.   I hope this episode brings you fulfillment!   Enjoy!    

In this episode, we explore the fascinating world of AI tools and how content creators are using these tools. Heather asked 14 professional content creators to give us the scoop on how they're using AI tools in their own businesses. You'll learn how they're using AI tools such as Chat GPT, Podium, Descript, MidJourney, Notion, and many others, to save time, spark creativity, and revamp their workflow.   For those who are skeptical or afraid of AI, you are not alone. This episode also addresses the fears and ethical concerns associated with artificial intelligence. While AI replacing jobs may seem like a scary prospect, Heather urges listeners to keep an open mind and explore the potential benefits of AI when used ethically.A big shout-out to those who contributed to this episode with their audio submissions (featured in the show): Julie Hood, Andrew Weiss, Bri Campano, Tiffany Grant, Chris Martin,  Steve Stewart, Julie Fry,  Jeni Wren Stottrup, Ben Ebig, Elaine Williams, Ana Xavier, Bernie Borges, Michelle Walters,  and Nan McKay.Links to some of the tools mentioned in the podcast: VIDYO.AI, Castmagic.io, Podcast Enhance by Adobe, MidJourney on Discord,  ChatGPT,  Podium, Coschedule Headline Analyzer,  Descript, Capsho, Mac Whisper, Motion, Writer.ai, Google Bard, and AppSumo.Are you a content creator entrepreneur tired of riding the cash flow roller coaster?Hop on a new ride, the business incubator, Get Radical Profit Growth Accelerator. It's a collaborative community designed to get you profitable results so you can work less and keep more money in your pockets. If you're ready to take action, you can start with a one-month trial for only $47. Click here for the deal.Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.comGet Radical With Your Business: Facebook - WebsiteJoin the Get Radical Profit Growth Accelerator: WebsiteBook a Discovery Call (via Zoom) - ScheduleZeitzwolfe Accounting: Website - Facebook

Episode #64 - Becoming a Master Marketer of Your Professional Career with Bernie Borges With its ever-evolving landscape and transformative power, marketing presents a golden opportunity for women seeking new opportunities, exploring different paths, or simply looking for a way to invigorate their current role. Marketing is fundamentally about crafting compelling narratives, building connections, and influencing people's perceptions. By leveraging these skills, professional women can harness the power of marketing to drive their own success. In today's episode, our guest will explore various aspects of marketing, including digital marketing on LinkedIn, content creation, branding, and more. In addition, we'll delve into the latest trends and emerging opportunities that will give you a competitive edge. In this episode of the Midlife Career Rebel Podcast, you'll discover…• Key strategies and tactics in digital marketing that women can adopt to stay competitive• How to craft compelling narratives and personal branding to create a strong professional presence• Overcoming challenges and mindset shifts necessary for career transformation through marketing• The importance of building meaningful connections and networks• How to blend experience and expertise to create must-read content using OPC (other people's content)• Why the KLT (know, like, trust) factor matters Featured On the Show (and additional resources): • Eat that Frog: https://buff.ly/42SYu6z • Midlife Fulfilled Podcast: https://midlifefulfilled.com • Carol Parker Walsh Consulting - https://www.carolparkerwalsh.com • Fearless: The Career Rebel Academy: https://bit.ly/CRAapply Bernie Borges is Vice President, Global Content Marketing at iQor, a leading BPO. He's co-founder and Advisory Board member at Vengreso, The Digital Sales Transformation company. Bernie is a voice-over professional and the host of the Midlife Fulfilled Podcast. Bernie's career spans three decades in B2B marketing roles and sales roles in tech. He founded and grew the digital marketing agency Find and Convert, which after 15 years merged into Vengreso in 2017. Bernie speaks at marketing industry events and is the author of Marketing 2.0, one of the earliest books written on social media marketing strategy. He has been recognized by industry peers, including Demandbase's 25 Marketing Executives to Learn From in 2023, SEMRush's Top 100 Content Marketing Influencers in 2022, and Toprank's Top 25 Content Marketing Experts in 2021. Bernie taught the Content Marketing module in the University of South Florida Digital Marketing Certificate Program. You can connect with Bernie on LinkedIn. Also…. Email us if you have any questions or topics you'd like us to cover on the podcast at hello@carolparkerwalsh.com. Take our LinkedIn Quiz and discover your LinkedIn Archetype: https://go2.bucketquizzes.com/sf/8e40128f Is your personal brand where it needs to be? Take our Personal Brand Quiz: https://go2.bucketquizzes.com/sf/6bec3638 Rate, Review & Follow on Apple Podcasts "I'm loving the Midlife Career Rebel Podcast!" If that sounds like you, help us support more people like you to create a career and life they love. After all, the Midlife Career Rebel Podcast would not be possible without you. Click on the link below to subscribe, give us a five-star rating, and leave a review on Apple Podcasts and Spotify. Apple Podcast Spotify Amazon Music iHeart Radio Stitcher Google Podcast Thanks for listening,Carol Be sure to follow me: • Website: https://www.carolparkerwalsh.com/podcast • LinkedIn: https://linkedin.com/in/parkerwalsh • Instagram: https://instagram.com/drcarolparkerwalsh • YouTube: https://youtube.com/carolparkerwalsh

Today I discuss and reflect on the previous episode #298 with Bernie Borges. There are 2 reasons why I'm doing this: First, the episode was about fulfilment and midlife, and I know that you can relate personally with both of these. Second, Bernie and I went as guests in each other's podcasts and we both shared our appreciation about the other's podcast. Realising that our podcasts have a lot in common, we decided to publish our episodes on the same day. I invite you to listen to my episode at Bernie's podcast “Midlife Fulfilled”, where I open up and share my ‘before fulfilment' situation and my journey to ‘after fulfilment'. ⠀

Did you know that we spend most of our adult life in the midlife season? Shannon sits down with Bernie Borges, host of the Midlife Fulfilled Podcast, who has discovered that majority of people in midlife are not happy. Bernie has made it his mission to help others find their purpose in this mid-season of life. He shares his journey working in sales and marketing, and hosting several podcasts. Join Shannon and Bernie as they discuss having multiple passions in life, making drastic pivots, trying out unique hobbies, and finding what you are truly meant to be doing. Listen in on Episode #68 of the Second Act Success Career Podcast.SHOW NOTES FOR EPISODE #68:https://secondactsuccess.co/68Check out Episode #29 of Bernie's Midlife Fulfilled Podcast where I was his guest HERECONNECT WITH BERNIE BORGES:Web - https://www.linkedin.com/company/midlife-fulfilled-podcast/Podcast - https://midlifefulfilled.com/podcast/LinkedIn - https://www.linkedin.com/in/bernieborges/ LinkedIn - https://www.linkedin.com/company/midlife-fulfilled-podcast/ Twitter - https://twitter.com/bernieborgesInstagram - https://www.instagram.com/bernieborges/ -------REVIEW & SUBSCRIBE: https://podcasts.apple.com/us/podcast/second-act-success/id1617274364 JOIN THE NEWSLETTER:https://secondactsuccess.coGrab the FREE My Success Vision Board to help you plan your move from where you are now, to where you want to be! https://secondactsuccess.co LET'S CONNECT!Instagram - https://instagram.com/secondactsuccessFacebook - https://www.facebook.com/secondactsuccess.coTikTok - https://www.tiktok.com/@secondactsuccessAll the latest - https://linktr.ee/secondactsuccess Career Coaching with Shannon Russell - https://secondactsuccess.co/coachingSecond Act Accelerator Course - https://secondactsuccess.co/course

In this episode, I had the pleasure of discussing midlife fulfillment with Bernie Borges, host of the Midlife Fulfilled podcast.  We discussed the difference between happiness & fulfilment, the most common misconception about midlife, and 2 things that you can do right now to feel more fulfilled. If you're seeking greater fulfillment in your midlife season, this conversation is definitely one you won't want to miss. I encourage you to check out episode 66 of Bernie's “Midlife Fulfilled” podcast, where I went as a guest and opened up by discussing my “before fulfilment” to “after fulfilment” story. If you enjoy Personal Development Mastery podcast, I am sure you will find value in Bernie's “Midlife Fulfilled” podcast! Listen to my appearance at Bernie's podcast, where I spoke about my BF (before fulfilment) to AF (after fulfilment) story: https://midlifefulfilled.com/podcast/from-dentist-to-podcasting-a-journey-to-personal-development-mastery/ ⠀

EPISODE SUMMARY:This week's guest is Bernie Borges, Producer and Host of the Midlife Fulfilled podcast. Bernie shares his perspective on what (and when!) midlife is — which is quite non-traditional, bordering on controversial! I expect it will generate some reactions, no doubt. I'm also sharing my own thoughts and definition of midlife. Although not dissimilar from Bernie's, it has minor differences.It's important that we adopt a broader definition of midlife because how we view midlife has significant implications on how we live the second half of our lives.ABOUT MY GUEST, BERNIE BORGES:In addition to producing and hosting the Midlife Fulfilled podcast, Bernie is Vice President, Global Content Marketing at iQor, a leading BPO. He's an Advisory Board member at Vengreso and at the University of South Florida Digital Marketing Certification Program. Bernie resides in Florida with his wife Jean. They're empty nesters with two adult children living up north. Bernie's favorite title is "abuelo" which is what his grandson calls him.IN THIS EPISODE: Bernie's perspective on what midlife is and isn't We talked about the benefits of thinking broadly about midlife seasons. The importance of taking a broader perspective on how we define midlife We discussed the difference between happiness and fulfillment Bernie shares his observations about midlife fulfillment, from interviews from his podcast Footnotes: Follow Bernie Borges on LinkedIn Check out his podcast, Midlife Fulfilled What is Midlife? Who is in Midlife? The episode on Midlife Fulfilled, where I joined Bernie to share my story Connect with Lou Blaser on LinkedIn.Subscribe to Midlife Cues, a weekly newsletter about intentional living in midlife.

In this episode, we explore Bernie's incredible journey from growing up in New York City to self-funding his education to building confidence and achieving great success."I absolutely wanted to prove everybody wrong. And so it really was kind of like a blessing in disguise because I really wanted to prove them wrong. And I did."We'll learn how Bernie overcame his lack of confidence and hear about the importance of mentors and how they helped him find the courage to pursue his dreams. He talks about how his Cuban immigrant parents instilled in him a strong work ethic and how he funded his own undergraduate degree, which gave him a confidence boost. Plus, he'll share how this experience triggered a shift in his perception that he can accomplish anything.Bernie Borges is the Vice President of Global Content Marketing at iQor, an Advisory Board member at Vengreso, and producer and host of the Midlife Fulfilled podcast. He is also a highly accomplished B2B marketer and technology sales professional who has been in the industry for over three decades. He's the author of Marketing 2.0 and has been recognized by peers as one of the Top 25 Content Marketing Experts, Marketing Insider's 60 Best Marketing Speakers, and SEMRush's Top 100 Content Marketing Influencers.Connect with Bernie:https://www.linkedin.com/in/bernieborges/https://instagram.com/bernieborgeshttps://twitter.com/bernieborgeshttps://midlifefulfilled.com/Resources:Subscribe to "The Life Shift" on Apple Podcasts or wherever you listen to podcasts. If you enjoyed this episode, please take a moment to rate the show 5 stars and leave a review! ⭐️⭐️⭐️⭐️⭐️Get access to ad-free episodes released two days early and bonus episodes with past guests through Patreon.https://patreon.com/thelifeshiftpodcastOther episodes you'll enjoy:Finding Your Passion: A Teacher's Journey to Discovery | Lorraine Connell - https://www.thelifeshiftpodcast.com/finding-your-passion-a-teachers-journey-to-discovery-lorraine-connell/Connect with me:Instagram: www.instagram.com/thelifeshiftpodcastFacebook: www.facebook.com/thelifeshiftpodcastYouTube: https://bit.ly/thelifeshift_youtubeTwitter: www.twitter.com/thelifeshiftpodLinkedIn: https://www.linkedin.com/company/thelifeshiftpodcastWebsite: www.thelifeshiftpodcast.com Hosted on Acast. See acast.com/privacy for more information.

On this episode of The DEB Show, host Debra Eckerling talks about Vision with guests Erin M Baker, Bernie Borges, and Jess Dewell. Erin is a Self-Leadership and Business Coach, Bernie is Host of The Midlife Fulfilled Podcast; and Jess is Managing Partner, Operations + Strategy, at Red Direction. To get what you want, you need to know what you want. It's much more powerful when you can see it, write it, and feel it.  Erin, Bernie, and Jess share what vision means to them, why it's important, what their visions are, how to find your vision, and more.

Welcome to another episode, B2B Marketing and More with Pam Didner from Raleigh, North Carolina. So big, big hello to everyone. And this time we really want to talk about something very special: podcasting. Well, I'm doing podcasting right now, but I really want to talk to an expert that has been in this field for a long period of time doing podcasting, and then come talk to us in terms of what dos and don'ts and also, how can you showcase value add if you want to use podcasts as a content marketing channel. So today we have Jeremy Shere. He's a founder and the CEO of Conversa, which is the B2B podcasting agency on top of it. He's also the host of the B2B content show. Yay. Thank you for coming to my show.   Jeremy Shere: Well, Pam, thank you so much for having me. It's uh, so awesome to be here.   Pam Didner: I know you are the expert. So I have many, many questions I would like to ask you. Okay. So the thing about podcasting is, has become so popular nowadays, like almost every celebrity has their own podcast show. What is the value add for B2B companies and what should the B2B marketer think about podcasting as a channel.   Jeremy Shere: First of course you're exactly right. Podcasting just generally has really blown up over the last 6, 7, 8 years, you know? And with tens of millions of people just in the United States alone--and around the world, many more than that--regular podcast listeners, you know, it's just become a part of a daily part of people's lives. And for the general person, you know, why are people listening to podcasts for entertainment to learn things. But you asked a good question, like, “oh, okay. That's fine. But what does any of this have to do with B2B marketing?” And there are a lot of ways to answer that question, but, um, podcasting alongside your other marketing channels, it can add some really dynamic and unique elements that you're not necessarily already getting from say a blog, or a webinar series or the videos that you're doing; you can break that down in a couple different ways. Really the central value of podcasting is that, by its nature, it involves having real unscripted one-on-one conversations with people that you want to be talking to; just like we're doing right now, right? And so if you're a B2B market, And you start a podcast. It's really all about who do you want to talk to on the podcast? When you start a podcast and you start in inviting guests on, that means you're having 20 minutes, 30 minutes, 40 minutes, maybe an hour of time with them to have a real conversation with them that's not a sales call. It's not a marketing event; it's just a real human interaction. And if you're strategic about who you invite on, then that's really valuable time with that person. So let's say you, you, from among your audience, you, you target your best prospects.   Pam Didner: Invite them on. Yeah. Or your customers have them talk about their best practices. Yep.   Jeremy Shere: Yeah. Your, your existing customers, your prospects, um, thought leaders in your industry. And so you bring them onto your show and you're doing a few things there. First of all, you're getting kind of exclusive time with them to have like a really in depth conversation about something that they're passionate about. It's really a great way to develop a relationship with the people that you're talking to. You also learn a lot about them and what they really care about and how they think and what really matters to them, both as people and in business. So that gives you really valuable insight into going forward, you know, how to communicate with them. And you're also, you're, you're creating content with them. So, just by the nature of having them on your show and then producing the episode, you're already working with them and collaborating with them and kind of demonstrating what you can do and what it's like to interact with you. And as long as you follow through and you do what you say you're gonna do, and you, you make it a great experience and you do a really good interview and it's fun and it's invigorating and then you produce the show at the highest level and you put it out there and you promote it--and so you're promoting them and their thinking and their thoughts and their expertise--you've added a lot of value. And you've gotten a lot of value. So it's this great exchange of value without doing any explicit selling or marketing. It's just, you're really building a strong relationship.   Pam Didner: I love that. In fact, one of my guests, Bernie Borges. He was using the term account based podcasting for his company's podcast. They always have a list of accounts and the prospects they, they would like to reach out and, uh, possibly build a relationship with. And they use the podcast as a channel to reach out to a prospect and invite them to be on the show. And it turned out to be a great way for them to actually build a relationship. So it's taking that account based marketing concept down to the podcast channel.   Jeremy Shere: Yeah, no, that, that's a great example.   Pam Didner: So Jeremy, I know that, uh, you manage podcast productions for many B2B companies and clients. So how do they measure success? I mean, is it just number of downloads and that is it? I know subscribers, anything else specific?   Jeremy Shere: It depends on what your goals are for the podcast and sort of what your expectations are.   Pam Didner: Well, give us some examples.   Jeremy Shere: Well, let's start with what you already said. The standard way to measure the success of a podcast is by downloads, right? So what we're really talking about is for a given episode, how many people are engaging with it? how many people are listening, right? And you get that data and you, and if you're producing a podcast, then you have access to that data. And that's all about your, uh, your audience, right? How, how is your audience growing? How large of an audience are you, are you managing to build? I think that that metric is very different if you're a, B2B marketer and you're doing podcasting. Then if you are doing podcasting to just sort of reach, you know, as many listeners as possible anywhere, if your show is mainly for entertainment. And it's important to keep in mind that you're doing a very niche podcast. If you're doing a B2B podcast right, you are aiming it at a very particular audience. One of our clients is a, um, a SaaS company in the, uh, supply chain space. And so their podcast is really aimed at like supply chain professionals.   Pam Didner: Yep. Procurement managers, supply chain professionals.   Jeremy Shere: Yes. And I don't know how many of those people there are out there in the world. Right. But it's very particular group of people like very niche audience. And so you're trying to capture the biggest percentage of that audience, you can, but in raw numbers, it's not gonna be anything like the most popular podcast in the world that get like millions of listeners. Right?   Pam Didner: So you set up expectations, obviously, with your clients; but still, how do they major their success?   Jeremy Shere: It really helps to have a sense of your audience and of the potential audience out there. So you might be getting 150 like regular listeners per episode, let's say. And in raw numbers that might not seem like a lot, but. It all depends in the context. That means every single time you put in, put out an episode getting 150 people, the exact people who are your audience, right? that you're providing services for, who are tuning in to hear what you have to say and what your guests have to say. Right? So there's a different way of thinking about it.  So, but in any case, that's just one way of measuring. Another way of measuring the value is the content that you're generating from the podcast. I was on a call with a client just the other day. And I asked her, you know, “how, how is the podcast going? What can we improve?” And I said, “well, why don't we look at the, you know, the numbers, the download numbers.” And she said, “you know what? We can do that, but I'll be honest with you. I'm not really, I don't really look at those numbers so much. Like I have a general sense of them, but that's not really how we value the podcast for us. It's all about the content that it generates.” So for every episode, they get the audio episode. They also, we record some video for them. So they also got the video. I take that video and repurpose it as promotional content, and then they turn their turning every episode into at least one blog post and a bunch of social media content. So for this particular client, the main value lies in the fact that it's a content generation engine and it helps them produce content much more efficiently than they were doing before.   Pam Didner: Can you also share with us, given that you work with mainly B2B companies and a lot of B2B marketers will be curious to find out how much it cost to say, uh, produce an episode. And, uh, if they have to set up a budget, you know, what is the set of budget will look like? And also how much it costs to actually produce an episode?   Jeremy Shere: Yeah, absolutely. There's a pretty wide range and it, of course, totally depends on what kind of podcast you're doing kind of the level of, you know, production that you're getting into. So for us, I mean, I can just tell you how our pricing range is. At the simplest end, where we're just producing a pretty basic audio podcast, interview style and we're focusing primarily on the post-production, meaning the, the client records and then they send us the files and we edit them and produce them and make them sound awesome and package it all together. Put in the music, put in the intro and outro, upload it to the hosting platform. That's gonna be somewhere in the range of probably $700, $800 per episode, per episode.  And you know, typically people will buy like a package of episodes that might have some, discount built in. If you're getting a little more complicated and you're also looking for preproduction services--that might include helping you find guests, book guests, uh, right. questions, sort of do all, everything that needs to happen to get you prepared to actually record the interview. And you, you might want like an engineer, just like you have Scott behind the scenes. If you, if you need, you know, uh, an engineer just to make sure that everything sounds good, looks good to troubleshoot if any problems comes up. So then that's a higher level of service and yeah. Then you're talking, uh, anywhere from about, um, you know, $1,200, $1,500 an episode. And then another tier is reproducing each episode to create other kinds of content. So producing a full-length video episode, promo videos of blog posts, all that stuff. Then you're looking at anywhere from about maybe $1,800 to over $2,000 an episode, somewhere in that range. And it really, you know, that's, that's kind of where we are at the moment. And if, if people go online, they'll probably find some that are a bit less, some that are, that might be. More depending. And, you know, there might be companies offering services that we're not doing right now. So people who are watching or are listening to this might be thinking like, “well, okay, what if we just found like a freelancer on Fivrr who could just, you know, do some really basic editing and, and stuff like that. And, you know, I'll say you can definitely do that. You can find a much cheaper way to do all this.   Pam Didner: Can I actually interrupt and provide feedback on that? Yeah, sure. Jeremy, I do agree with you that all the B2B marketers can do that. And that if budget is a huge concern, they, they have no choice but to do that; however, I have done that because I, I produce podcasts myself and I also produce YouTube video myself in the past. So I started to go to Fivrr. I started go to UpWork to find, uh, the production systems and also the editor to do that. And I'm not saying that you cannot find the right way. I agree with Jeremy on that because I have done it in the past. I end up not doing that. If you are B2B companies and you are happy to be marketers and you are representing your brand, I hate saying this. I strongly suggest not to do that. Unless budget is a huge, huge issue. And, uh, I would hire someone that have a, a high level experience of doing it. It's a quality over quantity from my perspective. So, but that's just my very strong opinion. The reason I'm passionate about that, Jeremy, sorry to interrupt you again, is I have done that. So, and it was not it was always not what I was looking for. That's I hate saying it, but.   Jeremy Shere: Yeah. Well look, you know, obviously I'm a little biased, but I think. The reason and, you know, tell me if this was your, your experience, but what you run into when you, you know, might hire somebody for like 20 bucks an hour to edit your podcast is you usually get what you pay for in pay for in terms of the quality.   Pam Didner: Yeah. I, 100% agree with that. Yeah.   Jeremy Shere: And there are different schools of thought on this. You know, there, there is one school of thought that just says, you know, just record some stuff and put it up there. The audio quality is really not the most important thing. It's most, it's more important that you just record and get stuff out there at volume. And personally, I disagree with that just because maybe at one time that might have been true; but I think these days there are so many more podcasts out there that if, if you're serious about it and that you actually, you want to grow an audience and you want to attract people and you want to get the best guests, you're kind of competing against the best podcast out there. And people have come to expect a certain level of quality.   Pam Didner: I do agree with that, too.   Jeremy Shere: And to keep producing episodes week after week, month after month at that same high level, it takes a team of people. Yep. It can get overwhelming if you're trying to do it yourself. Or if you just have a freelancer who may or may not be that good at it, or who might disappear at some point. You know, to really get the level of quality that I think people have come to expect and that you should want, you know, if you're gonna put stuff out there with your voice in it, or your name on it. The quality matters a lot.   Pam Didner: Hey, this is wonderful. Jeremy; it's wonderful to have you with me at my show and share a lot of your wisdom and the knowledge and insight in terms of doing the podcasting and the value provided to the B2B marketers. So thank you for coming to my show.   Jeremy Shere: Oh, you're so welcome. It was a real pleasure. I, uh, had a great time.   Pam Didner: Take care, everyone. Bye.

Compassionate leadership is a superpower today. Learn from Bernie's evolution of becoming a compassionate leader.

-------------------------------------------------------------------------------------------- This episode is sponsored by Alpha Collective, a premium community that helps corporates and degens partner and win at the business of Web3. Alpha Collective is now minting and you can purchase your “First Customer” membership pass – only 100 available - at alphacollective.xyz for $2500 via Fiat or Crypto. For under $50/month, you can access 52 Alpha Talks delivered by 52 incredible Alpha Talk speakers over 52 consecutive weeks…and much, much more. -------------------------------------------------------------------------------------------- I'm 51. I hope I don't make it to 102. If 50 was the midpoint of my life, I'd be completely satisfied with that. My guest on this episode has a different take. In fact he pushes back. With that said, we both agree that our best years are ahead of us. Life truly does begin mid life. Bernie Borges and l talk about midlife, fulfillment and more! Join us! Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I sit down with Bernie Borges, he's got an interesting story, he's an entrepreneur who after many years working for himself, got a job!  I call him the reverse engineer entrepreneur. I think you'll enjoy his story and how he's got a side hustle exploring what it means to be fulfilled in midlife, or at any season of your life.  In this episode we chat about:

Do you need a fresh start on your 2022 goals? You've come to the right place. This week, Debra Eckerling hosts a February Fresh Start Party with guests Bernie Borges, Alina Fridman, and Liz H Kelly.   Bernie Borges is Host of the Midlife Fulfilled Podcast and V.P. Global Content Marketing at iQor; Alina Fridman is Founder/Creative Director of Featuring Fabulous Media and Host of the Genius Behind the Brand Podcast; and Liz H Kelly is Founder of Goody PR, Author of 8-Second PR, and Host of the 8-Second Branding Podcast.   Bernie, Alina, and Liz shared their backstories, projects, and wins; thoughts on motivation; and ways to take February by storm!

The Buzz 1: “The best marketers are constantly looking for new digital marketing trends based on the evolution of technology, and platforms, to identify new opportunities…” (smartinsights.com) The Buzz 2: “Advances in technology, data, and analytics will soon allow marketers to create much more personal and ‘human' experiences across moments, channels, and buying stages.” (mckinsey.com) The Buzz 3: “The digital marketing landscape changes so much and so frequently that it's almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.” (marketinginsidergroup.com) Marketers! Are you ready to meet the challenges ahead in the next decade? Today we'll bring you insights from six digital engagement, marketing and selling experts. We'll ask visionaries Kirsten Boileau at SAP, Steve Watt at Seismic, Sarah Goodall at Tribal Impact, Mike Orr at Seismic, Paroma Sen at SAP, and Bernie Borges at iQor, on Digital Engagement in Sales and Marketing in 2030. Join us for this final episode of our globally relevant Changing the Game with Digital Engagement Radio.

Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops. Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, Parse.ly, who stepped up and supported this show when no one else would. How does this show work? Joe and Robert are going to take your questions - and we've assembled 10 of the finest and best questions -  yeah, pretty much the ones we felt like answering.  Some of them came through audio...and some of them came through our hashtag on Twitter...but all of them we assume came with love and affection.  For those ten people who submitted questions: we'll be reaching out after the show to find out how to get you your prizes. As we mentioned, we're giving away a copy of Killing Marketing (either in print or in Kindle version) AND $50 in $TILT Coin. We've separated the questions into two basic categories: industry trends and questions about us and the show. INDUSTRY QUESTIONS SEGMENT QUESTION #1 Our first question comes in two parts... The first part is via the Twitter Hashtag and it's from Dennis Shiao. On this show for the last 300 episodes, you've advised us forever to not build our content house on rented land.  With Web 3.0 now facing us - is it possible that the entire concept of rented land goes away? The second part comes from email - and is from José Delameilleure. I am a free lance content writer from Belgium. I work in the niche of B2B IT, and usually in even deeper niches like Identity and Access Management, IoT, Artificial Intelligence,... In these niches, we are usually forced to use 'rented land' like LinkedIn to get our messages out. What can we do to claim our own piece of land and attract visitors to it?  QUESTION #2 Our next question also comes via the Twitter Hashtag and is from Jared Opfer. What business had the biggest miss in the last 12 months?  Who has the biggest opportunity in the next 12 months? QUESTION #3 Our next question is from our friend Bernie Borges through the Contact Form on our Website. I'm looking for examples of blockchain solutions for B2B and I don't see them. All the talk about brands planning their NFTs are B2C brands like Disney and Starbucks. What can B2B brands like HubSpot, Oracle and CMI do on the blockchain? Should they mint social tokens? Etc. What's your take? QUESTION 4 The next question comes from Eddie Naranjo via the contact form on the site. The question is given the current transition from Web 2 to Web 3 - which business model and tilt would you use to bootstrap a new business for a person who loves Wordpress design, content marketing, affiliate marketing and is really curious about crypto, NFTs and a way to tokenize products or services. QUESTION 5 Our next question is the last in our industry space from Yen Yee  who asked this question via the hashtag on Twitter. What is the current content marketing technology stack at CMI Content, The Content Advisory and The Tilt? ------------ This week's sponsor: Parse.ly Is your content team still split between creative types and numbers people?   How many people on your team actually use Google Analytics every day?   Parse.ly is a content analytics platform built to make it easy for your writers, creators, and marketers to become data driven.   Make it easy for your team to understand what content drives conversions. Make it easy for them to see what's working—and do more of that. Make it easy to prove the impact content has on your business, every day.   In one study, a forty person content team only had eight people using Google Analytics frequently. In other words, they weren't data driven.   Then they switched to Parse.ly. Now, 33 out of 40 people are using Parse.ly to drive results for their business. It's just that much easier. They're no longer split between creative types and numbers people—they're both.   If you're ready to start understanding the true value of your content and get out in front of your competition. Get a free content analysis from a Parse.ly product specialist by visiting: parse.ly/joe. ------------ QUESTION 6 Our question number six comes from Annie Schiffmann and it's our first audio question. How has the show evolved over 300 episodes.  If I looked at episode 99, 199 and 299 how would you say the show has evolved? QUESTION 7 The Next question is from Esben Johansen and comes via the Twitter Hashtag. If you could add one thing to your fantastic book Killing Marketing what would it be? QUESTION 8 The next question is from John Morgan and comes via the Email Contact Form. Of all the trends that you've covered over the last 8 years, which has been the most surprising, and what has lasted that you didn't think would last? QUESTION 9 Is another audio question - and it comes from our friend Ian Truscott. What is your favorite cocktail? QUESTION 10 Our last question comes from Rebecca and is through the Email Contact Us Form. As you look out to the future of Content Marketing and Content Creators - what do you guys think you'll be talking about on your 400th episode? Thanks to all our wonderful listeners for making this possible. We love you. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

We all start on a path thinking that we will become "this thing" one day, but life doesn't work like that. We switch career paths on the fly because that is what we do as humans. Do we regret some decisions? Sure. But we got to live with those decisions and carry on in our path. This is the story of Bernie Borges. Bernie is the chief customer officer of Vengreso. He is also a podcast host and a voice-over actor. Join Chad Burmeister as he talks with his friend, Bernie Borges, about Bernie's life—throughout his many career options, his regrettable moments, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

I want to invite you to subscribe to the Digitally Irresistible podcast brought to you by iQor. I'm your host Bernie Borges. On each episode, we cover the optimization of digital technologies and irresistible people that influence both employee and customer experiences. We feature professionals both inside iQor and outside the company who are passionate about delivering a great customer experience. We cover topics such as: Work at home Robotic process automation Recruiting & onboarding Training Coaching Innovations in customer experience delivery Just to name a few One of my favorite interview formats is where I get to interview talented people in the trenches responsible for delivering customer experiences, or in leadership roles overseeing amazing talent creating omnichannel customer experiences. The Digitally Irresistible podcast is brought to you by iQor and hosted by yours truly Bernie Borges, Vice President of Global Content Marketing. If you're passionate about the role of the customer experience, this podcast is for you. I invite you to subscribe to The Digitally Irresistible podcast, available on all the popular podcast playing channels.

Welcome to another episode of B2B Marketing and More with Pam! I have a very, very special guest today, Bernie Borges. Bernie is a Vice President of Global Content Marketing at iQor, content marketing strategist, and a co-founder and Chief Customer Officer of Vengreso. Also, he's a host of the Modern Marketing Engine podcast with over 300 episodes. Today we talk about account-based podcasting and why businesses need it. In this episode: What is account-based podcasting? What is the process for an ABM podcast? Is there such thing as a perfect frequency of podcast episodes, and what are some of the biggest takeaways from doing an ABM podcast? What are the sales and marketing benefits of the ABM podcasting approach? How can businesses use their strategy and goals for more successful podcasting? Two schools of podcasting postproduction, what are the recommendations in terms of editing a podcast? How to measure the success of ABM podcasting? Future trends and the next generation of podcasts and podcasting. Pros and cons of building presence using a third-party platform   Quotes from the episode: “If someone is trying to get it [podcast] off the ground, or they're not quite sure where it's going, take some time to think about what do you want to achieve with your podcast? And then just put a plan around that and ask people what they want, then filter that advice.” “In the context of account-based podcasting, the way that we measure success is, are we building relationships? So we're measuring success by how many opportunities are we creating as a result of our podcast?” ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

In this episode, Bernie Borges, the Co-Founder and CMO of Vengreso, talks about creating more sales conversations to fill your pipeline by transforming into the modern seller that your modern buyer needs. He is also an author, speaker, and host of The Modern Marketing Engine Podcast. Bernie conducts content marketing and digital sales training for salespeople, including sales leaders and their teams. He helps them create more sales conversations in order for them to fill their pipeline. He uses an approach that transforms them into the modern seller that their buyer needs and wants to engage with so they can make more sales despite today's challenging times. If you're sitting on the executive board or on the team and you realize that you're not having enough at-bats to make sales conversations, you should reach out to Bernie Borges by visiting his website at https://vengreso.com or https://www.linkedin.com/in/BernieBorges. Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best-selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Bernie Borges is the Co-Founder and CMO of Vengreso. He is also an author, speaker, and host of The Modern Marketing Engine Podcast. Bernie conducts content marketing and digital sales training for salespeople, including sales leaders and their teams. He helps them create more sales conversations in order for them to fill their pipeline. He uses an approach that transforms them into the modern seller that their buyer needs and wants to engage with so they can make more sales despite today’s challenging times. If you’re sitting on the executive board or on the team and you realize that you’re not having enough at-bats to make #SalesConversations, you should reach out to Bernie Borges by visiting his website at https://vengreso.com or https://www.linkedin.com/in/BernieBorges. Diane Conklin is the President, Complete Marketing Systems, LLC, an international author, entrepreneur, coach, consultant, event planner, speaker, and copywriter. Diane is passionate about helping small business owners integrate their online and offline marketing strategies, and media methods to achieve maximum results from their marketing dollars. As a strategist who has been doing it for years, she has become a part of numerous campaigns grossing over $1,000,000.00 in sales several times in her career. If you’re a small to medium business, and you’re struggling with how to grow and get to the next level, you should consider reaching out to Diane Conklin by going to her website at https://www.completemarketingsystems.com/ or visiting her profile at https://www.linkedin.com/in/dianeconklin/. Marika Flatt is the Co-Owner, PR by the Book and Travel Editor of Texas Lifestyle. She’s committed to helping authors cross the threshold from author to an influencer. Marika was hired as a “baby book publicist” in 1997 after graduating cum laude from Texas A&M University with a degree in Communications. She launched PR by the Book in 2002 with her husband Doug to capitalize on her innate love for media and books. Being a “connector” by nature, she is passionate about connecting with people on various platforms. She was the former president of Women Communicators of Austin, and she’s also an Expert for Independent Book Publishers Association (IBPA). If you’ve got a book, either coming up or you’re writing now, and you’re in the state of overwhelm, and you’re looking for more PR, you should reach out to Marika Flatt by visiting her website at https://prbythebook.com/. Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three-hour interview so that his team can ghost write your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He’s provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

‘Hello’ is the simplest, yet most effective way to start a conversation. This uncomplicated step could be the beginning of an advantageous relationship. Sales professionals know what I’m talking about. Every business needs a strong sales team and in order to adapt to the digital age and the modern buyer, sometimes a little bit of training is required.  Don’t roll your eyes, we know you are resistant to training but Vengreso offers an education that is palatable and engaging. Vengreso is an award-winning sales transformation company, with blended learning experiences. They will teach your sales team to find, engage and connect with future prospects and get you your ‘hellos’ with digital prospecting. How does a company that educates the sales market to generate its own leads? Through rich marketing content. They are active on the speaking circuit and utilize social media in all its spheres. With their strong branding and messaging and high-quality content, they get the right people to their site. Their website is well optimized and filled with diverse and rich marketing content, which attracts relevant traffic. The next step for Vengreso is to experiment with personalization to increase that conversation rate even more. Bernie Borges, a co-founder, is hungry to transform your sales team and get your attention.

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck, interview Bernie Borges, Chief Marketing Officer of Vengreso and author of Marketing 2.0: Bridging the Gap Between Seller and Buyer Through Social Media Marketing. They discuss the role social media plays in the current market, and how to optimize social media platforms such as LinkedIn to attract buyers. Episode Highlights: What does Bernie Borges’ daily routine look like? (3:07) What is Bernie reading or listening to right now? (5:55) David is releasing a book The Extra 2 Minutes, which will be released in May 2020. (9:09) Discussion on the changes in the platform of Marketing 2.0. (10:43) Bernie discusses how too many people think of social media as a broadcasting platform and that we need to treat social media as a communication and interaction channel. (12:56) The principles and practices still apply today as they were when his book was published in 2009. (13:36) A product meets a need, whether it is known or unknown. Example: no one told Steve Jobs that the world needs an iPhone. (15:25) We need to be really good at communicating our ability to fill a need, and we need to make sure our message is resonating with people at some emotional level. (16:06) David explains the difference between transformation and innovation. (17:13) Try not to focus on AI (artificial intelligence). Focus more on today, and helping salespeople create relationships. (20:07) Sellers need to be attractive to buyers, especially digitally, which often starts with LinkedIn. (22:59) Technology and video-sharing platforms, such as Zoom, allow sellers to meet buyers where they want to be met. (26:22) Why does Bernie focus on using LinkedIn, and what makes it better than it was 10-15 years ago? (30:28) We, as humans, retain more when we consume information through “chunking”, small chunks of information spaced out over time. (43:00) If someone is just starting with social marketing, what would be Bernie’s one piece of advice for them? (44:21) What is one thing people can do to improve their LinkedIn profile the most? (45:55) What is the best way to get in touch with Bernie if someone is considering hiring Vengreso? (49:15) What does Vengreso mean? (52:45) Tweetable Quotes: “At the end of the day, a product is something that meets a need.” -Bernie Borges “The seller’s number one challenge is having more conversations.” -Bernie Borges “I wouldn’t think of it as social marketing, I would think of it as modern selling.” -Bernie Borges Resources Mentioned: Marketing 2.0 (Amazon link) Bernie Borges LinkedIn David Carothers LinkedIn Kyle Houck LinkedIn Vengreso.com Books: The Will to Die by Joe Pulizzi Never Split the Difference by Chris Voss.

This episode features #ThoughtLeaders and #Experts Bobby Herrera, Bernie Borges, Steve Sapato, and Roger Salam.Continue Reading → The post #474-477: Herrera, Borges, Sapato, Salem w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

Why do salespeople need to think like marketers? What training do they need to be more successful in engaging with prospective customers? How can marketing collaborate with their sales teams for a more effective process? Bernie Borges jumps on this episode of the Content Callout podcast to share his take. Bernie is a co-founder and Chief Customer Officer at Vengreso. He is one of the top 50 content marketing influencers and 60 best marketing speakers and social marketing influencers in the world. Don’t miss his expert take on the world of content marketing. Outline of This Episode [1:40] Bernie’s rapid-fire actionable tactics + strategies [2:51] The difference between salespeople and marketers [3:48] How to equip salespeople with valuable content [5:23] What marketers must include in content [6:27] Your buyer’s pain point might be you [10:58] The concept of essential marketing [12:15] The Modern Marketing Engine podcast [15:40] How to connect with Bernie Borges Resources & People Mentioned Vengreso Modern Marketing Engine podcast BOOK: Fanocracy by David Meerman Scott BOOK: Essentialism by Greg McKeown The LinkedIn State of Sales Report Connect with Bernie Borges Connect on LinkedIn Follow on Twitter Bernie’s Instagram profile Connect With the Content Callout Team https://ContentCallout.com Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts

Digital dad, husband, content marketer, podcaster and hockey fan with a passion for voice-based storytelling. --- Send in a voice message: https://anchor.fm/original-salescast/message

https://www.engati.com/ Engati is the world's leading no-code, multi-lingual chatbot platform. Blog link: https://blog.engati.com/ | Subscribe now. Bernie Borges talks about Building B2B Bonds on Engati CX. He says Inbound marketing is importantly anchored by good content, SEO friendly, etc. Once customers are on the website, you have to make it easy to deliver the content. Focus on omnichannel - Email, YouTube subscribes, twitter follows - if the customer follows you, he/she can see your content and engage. It's important to have omnichannel marketing - social media, bots, etc, all these different channels, wherever you are most active the company can engage. He says to make your social media easily accessible as you can like website, youtube, etc, as long as you are making them aware, you are signalling them that we are available. If you like the video, please subscribe to the channel, so we could keep producing more content like this! Follow us on Facebook: http://s.engati.com/157 LinkedIn: http://s.engati.com/158 Twitter: http://s.engati.com/156 Instagram: https://www.instagram.com/getengati/ #BernieBorges #EngatiCX #B2BBonds

Marketing 2.0 a Decade Later is a deep dive into “Modern Selling” with the Godfather of social media marketing Mr. Bernie Borges.  Bernie is currently the Chief Marketing Officer of Vengreso.  He is host of the Modern Marketing Engine podcast and the author of Marketing 2.0, one of the first 50 books written on social media strategy.  This episode unpacks the evolution of online marketing in the decade since Bernie authored his book.  From social media marketing to “modern selling”, Bernie Borges has remained a thought leader and one of the most respected figures in the digital marketing world, continually recognized for his leadership.  Bernie is recognized by TopRank as a Top 50 Content Marketing Influencer, by Onalytica as a Top 100 Artificial Intelligence Influencer, as well as a Marketing Insider Group Top 60 Marketing Speaker.  He is a regular contributor to Social Media Today and Business 2 Community. 

Bernie Borges is Co-Founder and Chief Marketing Officer of Vengreso, which delivers a full suite of digital sales training and consulting services to assist B2B sales teams in generating conversions and buyers. Bernie assists the company in driving strategic messaging, thought leadership, and other content marketing strategies.

Subscribe to Modern Marketing Engine on your app of choice. The Unique DNA Of This Global Brand Sykes is a leading provider of customer engagement services with a rich, 40 year history serving global and emerging brands. One demonstration of how Sykes is uniquely different than many long-lived brands is the story of how Ian Barkin came to be part of the company. Ian was previously co-founder and CSO of Symphony Ventures, a professional services firm focused on designing, delivering, and managing modern business processes. The company was so successful that it got the attention of Sykes leadership and was acquired by the company. When that happened, Ian was offered a spot in the C-suite of Sykes as Chief Strategy and Marketing Officer and he says now that he couldn’t be more delighted with this role. Ian says the exposure he had to the culture at Sykes while acquisition talks were underway impressed him. Particularly, he appreciated that Sykes leadership often referred to team members as “family,” a practice he and his co-founders at Symphony had intentionally used as they developed their 200-person team. When he was offered a role on the Sykes executive team after the acquisition was complete, Ian felt it was a great opportunity and an amazing fit from a cultural perspective. You don't see that kind of open attitude at the global level very often. Pillar 1: Internal Marketing That Fuels The Global Brand When we speak of “internal marketing” we’re talking about the communication of the company values and mission to those already employed with the company. Ian doesn’t feel the Sykes approach of using the #OneSykes messaging was anything novel, but the way they implemented it was quite unique. The strategy is “to teach us about ourselves, to get us all aligned.” This means enabling everyone on the team to know about the rich set of services the company offers, to cultivate a very real sense of unity among team members, and to encourage a sense of integration and collaboration between services. In the end, Ian wants everyone within the Sykes employee family to feel a sense of pride about being a part of the team and about delivering amazing solutions to their customers.  To market these values and distinctives internally, Ian has been traveling to company offices around the globe, meeting with managers and teams and amplifying the “We Are One Sykes” message. He’s had rich experiences as he’s connected with teams around the globe and witnessed their enthusiasm and determination regarding the company’s approach to serving its customers. Pillar 2: Branding In The Marketplace For Education And Reputation Building The interesting part of what the Sykes team is doing in this regard centers around the company’s traditional set of services — which primarily provided call center services. Many in the industries they serve view them as “the call center people," which is now only a subset of their overall portfolio of solutions they offer to the global marketplace they serve.  With a desire to expand awareness among customers and prospective-customers about the company’s robust solution portfolio, the Sykes team devised a somewhat tongue-in-cheek campaign they refer to as #NotJustAllTalk — a play on words that communicates how the company offers much more than call center support services while at the same time proving that they deliver on what they promise. This marketing approach is contributing to an expansion of opportunity within their customer base and elevation of the brand’s reputation in the marketplace.  One such example of creative communication is the Sykes OneTAKE video podcast, hosted by Ian. The purpose of this show is to feature a business leader on topics that span innovation, sustainability, entrepreneurship, sales, marketing, customer service and more. Bernie was recently featured on OneTAKE where he spoke with Ian about the evolving role of modern selling to engage effectively with the modern buyer.  In fact, this podcast was recorded on site at the Sykes OneTAKE studio. Pillar 3: Branding for Talent Recruiting As a global brand, Sykes is always recruiting new members for its team. Ian says that part of his role is to deliver marketing messaging that fuels the perpetual recruitment engine. A huge challenge to this task is that Sykes is recruiting for positions around the globe. The potential for cultural and social differences in different regions can impact the strategy when communicating recruitment messages. Though his team could be developing messages to recruit for one position, that role may be carried out in various places around the globe. That means how the message is said and knowledge of which social media channels are prevalent in each geographic region are vital to recruiting effectiveness. Ian says that he works closely with local HR and recruitment teams to ensure that the approach he’s taking is on target. The team members on the ground in the area where recruitment is done have the best perspective from which to approach the communication. Featured on This Episode Sykes Connect with Ian on LinkedIn Follow Ian on Twitter: @ibarkin Bernie Borges on Sykes OneTAKE video podcast Outline of This Episode [1:35] Ian’s journey as CMO of Sykes, a global brand that helps companies help their customers [4:35] An overview of the 3 areas Sykes focuses on for marketing [9:18] The basis of the cultural “gelling” that happens within Sykes [10:02] The #OneTake strategy and mindset [13:10] The massive array of services Sykes has added to its offerings [17:18] Working to attract and retain team members across the globe Resources & People Mentioned The Modern Selling Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast Subscribe to Modern Marketing Engine on your app of choice

In our first episode of 2020, Ian chats with Bernie Borges, co-founder and Chief Marketing Officer at Vengreso, and host of the Modern Marketing Engine podcast. Together, they discuss how to become a truly modern seller, why really owning your professional brand is so important, and what technology is available to help you do both.   Episode Resources The Brand Called You, Tom Peters: https://www.fastcompany.com/28905/brand-called-you Gartner: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey OneMob: https://www.onemob.com/ 

This week on The B2B Mix Show, we speak with Bernie Borges the CMO at Vengreso about lessons learned in podcasting. Bernie is also the host of the Modern Marketing Engine podcast. He's a seasoned podcaster with over 250 episodes under his belt. During our conversation, we touch on the following: Why start a podcast Expectations vs. Reality   How to find guests And more lessons learned in podcasting Want to connect with Bernie online? Bernie's LinkedIn: https://www.linkedin.com/in/bernieborges/ Bernie's Twitter: https://twitter.com/bernieborges Bernie's Instagram: https://instagram.com/bernieborges -- Company Facebook: https://www.facebook.com/govengreso/ Company LinkedIn: https://www.linkedin.com/company/vengreso/ Company Twitter: https://twitter.com/GoVengreso Company Website: https://vengreso.com/ -- About The B2B Mix Show: The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk! Connect with us on social media: The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook Stacy Jackson -- Twitter, LinkedIn Alanna Jackson -- Twitter, LinkedIn

SHOW NOTES SUBSCRIBE TO SALES SECRETS PODCAST ITUNES ► https://itunes.apple.com/us/podcast/sales-secrets-from-the-top-1/id1455492030?mt=2 SPOTIFY ► https://open.spotify.com/show/1BKYsQoP1eXgHQcJtQJn1z?si=X1XhrMSlQpSfvQyCarxsNQ YOUTUBE ► https://www.youtube.com/channel/UCVUhkUq4OQo9b4GUlfXmlCg THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS WEBSITE ► https://www.seamless.ai LINKEDIN ► https://www.linkedin.com/company/seamlessai/ JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast SHOW DESCRIPTION Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them. SALES SECRET FROM THE TOP 1% WEBSITE ► https://www.secretsalesbook.com/ LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ ABOUT BRANDON Brandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success. Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world’s best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others. Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.” FOLLOW BRANDON LINKEDIN ► https://www.linkedin.com/in/brandonbornancin/ FOLLOW BERNIE LINKEDIN ► https://www.linkedin.com/in/bernieborges VENGRESO ► https://qualifiedmeetings.com/

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts In his 27 years of marketing experience, Steven Handmaker has seen the industry evolve tremendously. Over the years, marketing has become equal parts creative and data science melded together, connecting the dots to help increase sales. Steven has been on the marketing team at Assurance since 2004 and on this episode, he shares with Bernie Borges how marketing has evolved in his time there. Assurance is a B2B commercial insurance brokerage managing over 6,000 clients for all things insurance, to include property and casualty, employee benefits, life insurance, worker’s compensation, etc. Steven was the first full-time marketing person on staff and has worked to build the brand of not only the company but also the individual brokers. Listen as he shares how Assurance has evolved from the days of cold calling into the world of digital sales in an industry that has been around since the 19th century. Get the Vengreso State of Digital Selling with LinkedIn 2019 report to learn how sales professionals stack up on requisite modern selling skills. You’ll also hear from 15 executives with their insights and key recommendations. You’ll also learn how you can arrange to get your own custom digital selling benchmark for your sales team. Just go tostateofdigitalselling.com. Why Building A Brand Is The First Priority Of Marketing When Steven first started at Assurance, his initial focus was to build the brand of the company. Their goal was to be the “Google” of insurance in workplace morale and environment. They wanted to attract the top brokers, to their company and in Steven’s opinion, they’ve succeeded.  After building the Assurance brand, the marketing focus shifted toward its online presence. Steven realized that while Assurance needed a strong brand, so too did its brokers. The modern buyer does their research prior to interacting with a company, so their brokers need to be prepared to enter into conversations with potential clients at any point in their journey. Building the individual brands of their brokers became the new focus to widen the Assurance net of influence. How Social Platforms Affect Marketing Strategy To build their broker’s individual brands, Steven and the marketing department focused on building professional, branded social profiles. They recognized that the buyer was interested in what their brokers were sharing online both on their personal and professional profiles. They encourage their client-facing employees to share valuable content on their branded social profiles to establish their expert status in the industry.  Once their client-facing employees’ profiles were established, Steven’s team turned toward the entire company workforce. Assurance encourages every employee to brand their profile and share information about the company and the industry, expanding the online presence of Assurance. By using the digital signals of their potential clients, the marketing team creates content that speaks to their client’s pain points. That content is shared by their employees across all of their professional profiles. Why In Today’s World Marketing IS Sales In Steven’s words, gone are the days of marketing being singularly creative. They are no longer only the “make it pretty people.” Every marketing interaction is a potential sales opportunity and marketing and sales have become one. Marketing enables sales to do their jobs by providing useful data on the modern buyer.  The sales team uses the data provided to them through their marketing channels to reach out to pre-qualified clients. Every piece of content that the marketing department creates aims at bringing the modern buyer deeper into the sales process so that the sales team is working with qualified leads. Marketing continues to nurture those potential buyers making them warmer through every interaction with the company. How Marketing Leadership Has Evolved  As digital selling has become more prominent, the role of the marketing leader has turned toward being an educator. The marketing professional has to train and help salespeople use the tools provided to reach their target audience more effectively. The salesperson has to know their market. Not every interaction needs to happen online, but regardless of the industry, the broker needs to know how to engage using social platforms. No matter the industry or the target, salespeople need to prepare to be available and willing to respond quickly. Speed is important because the modern buyer is always on and so too should be the sales professional. Listen in to this episode with Steven Handmaker, CMO of Assurance to hear why education, speed, and marketing and sales alignment are the key focal points in Assurance’s marketing strategy.  Featured on This Episode Steven Handmaker on LinkedIn Steven Handmaker on Twitter: @handmaker Assurance Assurance on LinkedIn Assurance on Twitter: @AssuranceATeam Outline of This Episode [01:12] Welcome to the show Steven Handmaker, CMO at Assurance. [01:55] Learn more about Assurance and Steven’s role there. [05:00] Steven shares how marketing has evolved since he started at Assurance. [08:47] How did they deal with individual broker branding along with corporate branding? [10:14] Why salespeople alone are no longer the only brand ambassadors in a company. [11:36] How has Assurance prepared their brokers for digital selling?  [16:23] At Assurance marketing and sales are not just aligned, they are the same. [17:45] Learn how Steven empowers his brokers to view sales and marketing holistically. [19:38] How has marketing leadership evolved to succeed in today’s digital world? [21:52] Are the brokers adopting the new digital sales concepts quickly? [24:25] There’s a new expectation amongst modern buyers regarding speed and communication. [26:10] Hear Bernie’s recap of the episode. [29:52] Steven shares exactly how marketing has changed in his time with Assurance. [31:16] Connect with Steven. Resources & People Mentioned Get the Vengreso State of Digital Selling with LinkedIn 2019 report to learn how sales professionals stack up on requisite modern selling skills. You’ll also hear from 15 executives with their insights and key recommendations. You’ll also learn how you can arrange to get your own custom digital selling benchmark for your sales team. Just go to stateofdigitalselling.com. The State of Digital Selling Report The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.  

Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts If you are looking for a proven way to do social selling on LinkedIn or other social platforms, Bernie Borges facilitates a conversation with Mario Martinez, Jr. about that very thing, on this episode of #SellingWithSocial. Get the full explanation of the trademarked PVC selling methodology at the heart of the Vengreso's LinkedIn Social Selling courses. You’ll learn what PVC stands for, how to implement it on social media, and why each of the steps is vital to helping you get your foot in the door with CMOs and other C-suite execs you’re trying to reach. Mario also provides many examples of how the methodology works in real-life sales scenarios. Listen now! What Do CMOs Recommend When It Comes To Getting On Their Radar? The Vengreso team recently held a webinar - Entering Into The Mind Of The Marketing Executive Buyer - and questioned actual CMOs regarding their attitude toward sales professionals getting in touch with them. They shared some valuable advice. Get referred by someone I know. It’s OK to reach out but don’t call me. Use an omni-channel approach (social, email, video, texting) You had better personalize the message and bring value to me Those are EXACTLY the things the Vengreso PVC method is constructed to teach sellers who are trying to reach buyers - anytime they reach out. That means connection requests, cold prospecting, video messages, inMail on LinkedIn - anything. Listen to learn how it works. Interested in LinkedIn Social Selling? Here’s One Methodology To Rule Them All The trademarked PVC method is an acronym and each of the letters represents a key point of this selling and prospecting approach. Here it is: P - Personalize V - Value C - Call to Action This is the standard rule and sales methodology sellers should use to create outreach and engagement opportunities with any particular buyer on any medium - phone, email, social selling on LinkedIn, Twitter, LinkedIn InMail, connection requests, etc. This PVC approach has proven to open more doors, especially when applied to LinkedIn social selling. On this episode, you’ll hear Mario tell a number of stories of how sales professionals have used the PVC method to connect with their target buyers. In many cases, even though the buyer thought they weren't ready to buy yet, the connection opened the door to them making purchases because of its personalized nature. Keep reading and listening to get the details of each of the PVC steps. Sales Personalization Is More Than You Think It Is Personalizing your sales message means a lot more than simply adding a recipient's name to an email or tagging them on social. You’ve got to speak TO the buyer, in their unique situation, in a helpful and valuable way. THAT is personalization. But it’s not just knowing about the person, it’s also about knowing their role and needs as a buyer. That level of knowledge requires research of your prospects, but it’s time well spent. When you are able to engage with that level of personalization via LinkedIn social selling or even via email, you stand out from the rest of the sellers hitting their radar. Sellers: What Does It Actually Mean To Provide Value? When you reach out to prospects you need to be sure you give them a reason to take you seriously. That’s what the value step is about. You want to provide content that addresses specific areas of pain your particular buyer is experiencing - areas that your service or company can solve. Speak the language of the buyer you’re selling to, understand the pain they are dealing with and trying to address, then utilize content to help them solve that problem. The content could take many forms: whitepapers, videos, webinars, blog articles, eBooks, podcast episodes, etc. When you do this, you’re helping the prospective buyer meet their KPIs, which means your content is something they will actually consume. CTAs: Don’t Make This Common Mistake When you hear the words “Call to Action” what immediately comes to mind? For most sales professionals it’s asking their prospect to agree to a meeting or phone call. While that qualifies, when using social media like LinkedIn to sell, your calls to action will not always be that overt. Some examples... Can you ask a question to solicit a response? Can you ask for their opinion? Can you ask for their advice? In this episode, you’ll hear Mario describe how he spoke to one prospect about his team’s LinkedIn profiles and found that by asking questions he was able to reveal things the buyer didn’t know about his sales teams' LinkedIn profiles but needed to address. Mario was able to come alongside as a now-trusted resource to help him implement the changes. Listen to learn more about Vengreso’s PVC methodology for LinkedIn social selling! Outline of This Episode [2:55] The 3,932 hour investment into creating the Vengreso LinkedIn training program resulting in the PVC sales methodology [3:58] Why was the PVC sales methodology important for sellers to apply? [6:37] Personalization is focused on the individual but also on the buyer [12:20] CMOs expect you to do the research required in order to connect with them [14:40] How can sellers add true value using the PVC approach? [21:01] Why it’s important that you leverage a call to action Resources Mentioned Selling with LinkedIn and Selling With LinkedIn Sales Navigator courses Entering Into The Mind of The Marketing Executive Buyer (webinar) Mario’s all-time favorite movie: The Goonies Modern Marketing Engine Podcast - Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts  

  Episode Overview This episode features Bernie Borges, Chief Marketing Officer at Vengreso. Vengreso's focus is on helping organizations with their digital sales transformation. Bernie has been on this focus for longer than most and comes to the table as a top-class marketer who continues to be very relevant for sales. He carried a bag in his personal sales career for ten years, and then switched over to the marketing side – so he's walked many miles in both shoes and is gifted in bringing both together to influence revenue growth. We will be talking about Content for Sales, and how to take advantage of and leverage content in your sales cycles. He will be answering the what, the when and the how of introducing content to your buyers to influence their engagement with you.   What is Going on in the World of Sales? We are living in an age where the buyers go through the buying journey anywhere from 50% to 80% on their own. They're conducting research online and talking to their peers. And we know there's data that shows that 94% of b2b buyers consume between five and eight pieces of content from the vendor that they ultimately select.   What is Content for Sales? If you are in sales, you don't want to be solely dependent on content that's coming just from your marketing department to influence the prospects you are talking to. You want to have some influence too. You want content that you can share with your buyers. Content for Sales is content that enables salespeople to influence in a positive, constructive and useful way – helping their buyers by sharing content with them - proactively. The goal is to share content that is useful, relevant and helpful to them. You are providing resources to them so that those buyers want to have a conversation with you.   What are Pitfalls with Content for Sales? The biggest trap sellers find themselves in is “random acts of content.” A lot of companies have a sales enablement function. This function exists so that the salespeople can focus on contacting and building relationships with prospects and can avoid the heavy lift of identifying the content that they need. The trap sellers find themselves falling into is working hard to find the content they need. And unfortunately, because it is hard work, it takes some effort and kudos to some salespeople who do it. A lot of other salespeople don't, and they really should be enabled by the marketing department with the right content.   Thinking about Your LinkedIn Profile 62% of decision makers review a sales persons LinkedIn profile and look for evidence that that salesperson can be helpful to them. You want to avoid having a profile that brags about how you make quota and go to President clubs, and how you're a great contract negotiator - because that's not what your buyer wants to read. You want to have the kind of a profile that communicates your credibility, authority, and expertise within your industry. You don't have to be a 30-year salesperson by any means. You just need to communicate that you understand and know the challenges in the industry and the pain points of your buyer, and how you help your buyer. You want to avoid the pitfall of being someone that the buyer visits online and goes “Nope” and moves on. You want to be a thumbs up person – the person they want to engage with. One thing that has not changed since the beginning of time is that sales is about relationships. It's just so easy for the buyer to be invisible and not respond, and it's harder than ever to make those connections to build a relationship.   Being Consistent and Having a Cadence For digital selling, you have to have a cadence. And a cadence means that you are doing things consistently and it's pre-determined. That doesn't mean every Tuesday at 9:30 am. It just means that daily, you've got a preset, predetermined set of activities that you're doing so that you are consistent. So that's another pitfall to avoid if you just say, yeah, I'm going to do this, and you think about it once a week, or every other week, and you just kind of, like parachute in and, and send someone a piece of content that again, is that random act of content. You're going to get limited results. You've got to have a cadence. If it sounds like this takes some work and some effort – it does. 94% of buyers are going to consume five to eight pieces of content from the vendor they ultimately select. Are you going to have the habit and cadence of engaging with your buyers with content that you know that they need to help them on their journey? We don't have a sales process anymore - the sales process is dead. It's the buyer's journey, and we have to engage the buyer on their journey and influence them by being a resource to them. We're not selling to them; we are helping them on their journey. Hopefully, at the end of their journey, they're doing business with you because you rose to the top in being helpful to them.   Content Relevant for Multiple Buyers Let's say you're a b2b sales professional, and you sell a major system. There are ten people on the buying committee. Let's say it's a $300,000 average contract value, and it's a six to twelve-month sales cycle. Your solution has multiple aspects of information about it. So along the way, you need to be feeding content to the different people on the buying committee that's relevant to their role. For example, there's going to be some roles at the executive level, and content for them is all around total cost of ownership, return on investment, the value to the customer experience, etc. Then there's going to be people in the buying committee whose jobs are on the line to implement your solution. They need to understand what's it take to implement. They want to know what's involved, who's involved and what are the resources that are needed? They want to know what are the risks, what's the upside and other details. The point is you need to understand the different personas that are involved in the buying journey, and what their interests are.   Types of Content for Sales Content types for sales are no different than all other content types - whether it's a case study, blog article, third-party research data, etc. As long as the content type matches and aligns with the persona and the journey, that's the most important thing to that individual - addressing the question that that potential buyer is probably trying to ask at that point in time.   The Role of Marketing in Content for Sales Sellers can influence their marketing people on how to take an action toward content for sales. Marketing needs to understand 94% of buyers are going to are going to consume the five pieces of content from the winning vendor that they select. Marketers need to ensure enough content exists to feed those prospective buyers and enable sales people to be influential in the delivery of that content. Sales should be thinking about collaborating with marketing. It's an age-old topic - marketing and sales collaboration. But we're now in the age of digital and account-based marketing. We have more potential for alignment because the lines have blurred between sales and marketing. The modern marketer who is truly aligned with the sales team and the head of sales says to the head of sales, “your number is my number, and I want to work with you on the path to that number.” The marketer then needs to support the sellers with great messaging and content they can use in their one-to-one conversations.   Summary Takeaways Here are a few summary takeaways for this episode: The modern B2B buyer is spending a good deal of time surfing and being influenced outside of direct selling conversations with the vendor. They also consume 5-8 pieces of content from the vendor they ultimately select. So, the net of it is the modern buyer is seeking content, and the onus is on you to make sure they get relevant content to influence their decision and ultimately buy from you! You can appreciate Bernie's advice and warning - to stay away from “random acts of content.” We also talked about cleaning up and sharpening your LinkedIn profile and recrafting your profile from a customer point of view. This means shifting the content focus – from all about you types of content to more about the industry and customer problems you help customers solve. Furthermore, you should showcase the resources and value you bring in helping customers solve for their challenges. Ultimately, we want potential buyers to want to have a relationship with us, and it's important to help them connect the dots on how we will be relevant to them.   Resources and Links for this Episode Connect with Bernie Borges on LinkedIn Learn about Digital Sales Transformation at Bernie's company Vengreso Download the Content for Sales Infographic Bernie mentioned Visit Bernie's Resource Center to learn more about Content for Sales Watch some videos on Vengreso's YouTube Channel Listen to the Selling with Social Sales Podcast   For More Great Content I would appreciate it if you would subscribe, rate, and review this show at Apple Podcasts. Here's a cool very short video that shows you how to do this. Your feedback is greatly appreciated and will help me promote the show to others who will benefit.   Credits Sound editing and show notes produced by – ChirpSound

Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts There is now no doubt, NO DOUBT that the company I am honored to lead as CEO is the world’s largest digital sales training company. Vengreso is almost two years old and the journey thus far has been incredible. On this episode of #SellingWithSocial, I invited my three co-founders to join me to help me tell the Vengreso story. You’ll hear from Kurt Shaver - our Chief Sales Officer, Viveka von Rosen - our Chief Visibility Officer, and Bernie Borges - our Chief Marketing Officer about their experiences in this wild journey. We'll also give you a powerful summary of what it takes to start your own digital sales process. Brand Drives Demand: Demonstrating How To Saturate Your Industry One of my favorite sayings that keeps our team on target is this: Brand drives demand. The meaning behind the phrase is that the more effective you are at consistently communicating your brand story and value, the more people and organizations will want to work with you. I say it all the time to our team because I know we can't just preach it, we have to do it. By creating loads of content, working together as a team to distribute and share it, and leveraging well-designed systems and processes we’ve gotten our content in front of 98 million people via social media. To help you understand exactly how staggering that number is, our nearest competition (a huge brand) has only reached 4 million people through social. Why did we focus on flooding the digital sales training space like this? Because we had to demonstrate what we teach: Brand drives demand. Companies That Adopt Social Selling Get 50% Higher Win Rates If it’s not obvious to you already, you need to know that sales methodology has changed forever. The prevalence of information available today makes it possible for buyers to actually get ahead of sales professionals in the buying cycle, discovering everything they want to know about a product or service through personal research, online reviews, YouTube unboxing videos, and more. So you tell me, why would you want a digital selling program? So that you can adapt your sales approach to the way buyers are buying. But here’s the biggest reason: The stats are in - companies that adopt social selling programs have 50% higher win rates than those that don’t. If you want to stay ahead of your competition, you’ve GOT to be selling socially. If you want to dominate your industry, digital sales is the only way to do it. What Kind Of Fishing Pole Are Your Sales Reps Using? At Vengreso we’ve enjoyed coming up with powerful imagery that helps us communicate the steps necessary to become effective at digital selling. Here's my favorite example: The first thing you need if you’re going to catch fish, is the right kind of pole. You can’t use a deep sea pole if you’re going trout fishing. Likewise, you can’t use a fly rod if you’re trying to catch Blue Marlin. What does the fishing pole represent? Believe it or not, it’s the LinkedIn profiles of your sales team. Why are LI profiles so important? It’s because of what the stats show us - 62% of decision-makers look at a sales rep’s LinkedIn profile before they decide whether to respond to their phone call, email, or other outreach. 62 percent! That’s huge - and it’s why a LinkedIn profile that is nothing more than a resume is not going to be beneficial to your sales strategy. You need to know how to make your sales team’s profiles powerful resources buyers can reference to see how you can bring value to the table for them. Listen to this episode to hear how the Vengreso team has made LinkedIn a major part of our digital sales training. You Can’t Launch A Digital Sales Program Without Giving Sellers The Right Bait When you fish, you can’t catch fish if you use the wrong bait. In digital sales, the bait is the content your sales team needs to move buyers to the point of making a decision. Your organization has to create that content and make it available to your team in an organized fashion. Our digital sales training includes showing sales organizations how to create a vault of content for the sales team that enables them to sell more effectively. We teach our clients how to organize their content around the buyer’s journey, particular industries, special needs, etc. The point is not the organizational system you use, but that you organize it in a way that YOUR sales team can easily access and use with buyers. Listen to learn more about how Vengreso is leading the way among digital sales training companies. Outline of This Episode [1:15] The co-founders of Vengreso and the largest digital sales training company in the world [5:55] Recent Data: 62% of decision makers look at a sales rep’s LinkedIn Profile before reaching out [8:20] Companies that adopt social selling get 50% higher win rates [11:48] What makes companies successful? Alignment between sales and marketing AND resourcing your sales team with great content [17:42] What you need in order to capture the attention of the “fish” you’re trying to catch [22:37] 5 products coming from Vengreso in the next few months [28:24] The 10 step methodology that is poised to win awards [34:55] 98 million people reached through social this year: how we did it [37:25] What life has been like as part of the Vengreso team [44:39] Embrace the change and roll with it Resources Mentioned Viveka von Rosen on Twitter Viveka on LinkedIn Bernie Borges on Twitter Bernie on LinkedIn Kurt Shaver on Twitter Kurt on LinkedIn Modern Marketing Engine Podcast - Bernie Borges LinkedIn State of Sales Report CSO Insights Report About Social Selling Tamara Schenk MOVIE: Kung Fu Panda 3 Miller Heiman Group Sales Navigator The Stevie Awards Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play | Google Podcasts

 Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Content Marketing is something you hear a lot about these days - but what about content for sales? Nobody is denying that content marketing is effective for brand awareness and trust building, but B2B sales conversations require more than just awareness. This episode features Bernie Borges, host of the Social Business Engine podcast recording a solo episode as he prepared to travel to the 8th annual Content Marketing World conference where he is speaking again. In this episode he explains why companies should be thinking not just about content marketing but also about content for sales. He shares convincing statistics that demonstrate how a more intentional focus on content for sales could make a tremendous difference in helping salespeople create more conversations with their desired audience. You won’t want to miss this one!   What Are The Most Popular Ways Marketing Sets The Stage For Sales? A recent Content Marketing Institute study reveals the most popular types of content that marketing departments are producing. They are… Social media posts - 94% (not really content, but the promotion of the content) Case studies - 73% Pre-produced videos - 72% E-books & white papers - 71% Infographics - 65% Photos/images - 56% These are the things that are getting attention and building brand awareness, but they only matter if they are driving profitability and sales opportunities. Find out how content for sales takes up the baton after marketing has done its job in building brand awareness and top of the funnel leads, on this episode.   Content Marketing VS Content For Sales - Do You Know The Difference? Profitable customer action is the end goal of content marketing. But as we all know, the content marketing approach is a “slow game,” one that builds top-of-mind presence for brands and establishes a basis for trust with buyers over the long haul. To accomplish this, content marketing has to be done via an omni-channel approach (multiple channels of distribution) and is done on a “one to many” basis. Content for sales is also aimed at obtaining profitable customer actions but has a significantly different approach. Content for sales is used to create or sustain sales conversations, which are not carried out through a one to many approach like content marketing. Sales conversations happen on a one to one basis - one in which the content being used is leveraged in a more personal and powerful way by salespeople. With such a marked difference, it’s important to understand the most effective ways to approach content for sales, which you’ll hear as you listen to this episode.   What Is The Role of Content In Helping Sales Pros Improve Quota Achievement? Recent studies show that 94% of buyers consume several pieces of content from the company they wind up buying from. Think that through - if your buyers are doing their research via content you provide them, isn’t it vital that your company HAS valuable and informative content in order to move their buying decision along? What types of content should you be creating for salespeople to use to create conversations? There’s no study that definitively shows what works best, but Bernie shares from his experience with clients, podcast guests, and conversations at conferences that these are some of the best forms that content for sales can take: Internal podcasts Case studies Use case examples Competitive intelligence Research reports Calculators Technical papers Industry-specific papers Inspirational content to attract conversations Third party content Personalized video You can hear Bernie explain each of these and how he sees B2B salespeople use them effectively, on this episode.   The Powerful Edge You Can Give Your Sales Team Via Content For Sales As Bernie wraps up this episode he highlights some important principles for producing effective content for sales… #1 - Content for sales should be vaulted! Your sales team needs to know they have exclusive content their buyers are unable to find anyplace else. That way they can present the content as an expert consultant and in a controlled environment during their sales conversations. #2 - Content for sales should map to the buyer’s journey and be specific to the buyer’s persona. It cannot be a “one size fits all” approach. #3 - Assessment is vital. There are ways to effectively track content for sales by using UTMs to ensure each piece of content is unique to each individual. Use content libraries and distribution platforms internally then measure the contribution the content is making to the sales pipeline by using marketing automation technology. Bernie explains each of these steps in detail on this episode and how a content for sales approach can help salespeople have more conversations with qualified buyers, which is an important step on the journey to achieving quota. Outline of This Episode [2:38] Do you know the difference between content marketing and content for sales? [8:30] Overcoming the “Glass Building” syndrome [11:06] The most popular type of content that comes from B2B marketing [12:23] The type of content we should make useful as “Content For Sales” [16:29] Why content for sales should be vaulted content [18:52] The simple concept of how to gauge the effectiveness of content for sales [20:07] How YOU can be a guest on the Social Business Engine podcast Resources & People Mentioned The Digital Selling Benchmark Assessment Report Viveka Von Rosen - Chief Visibility Officer at Vengreso CSO Insights Buyer Preferences Study The Content Marketing Institute DemandGen Report 2018 Content Preferences Survey McKinsey Study About Marketing and Sales Content Marketing Institute Study About Most Popular Forms of Content Episode 220 with Henry Menke of Balluff Episode 204: How Content For Sales Creates More Sales Pipeline OneMob Previous episode with David Meerman Scott: The New Rules For Marketing The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine   Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above. This podcast originally appeared on Social Business Engine

On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Bernie Borges. Bernie is the Co-Founder and Chief Marketing Officer of Vengreso having previously been the CEO at Find and Covert. He also currently hosts the Social Business Engine podcast. In their discussion, Glenn and Bernie explore the ups and downs of employee advocacy and ways to make it easy for employees to share their stories to help promote your company.

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Making powerful emotional connections through digital marketing at scale is possible, and you'll hear how it's happening in this conversation between host Bernie Borges and his guest, Aaron Masih, Chief Operating Officer at Persado. Aaron describes how marketers can use machine learning and AI to make an emotional connection with customers, and thereby understand exactly how to deliver the right message to the right person at the right time. The concept of emotional intelligence has received widespread attention since the publication of Daniel Goleman’s highly acclaimed book, “Emotional Intelligence,” and the concept is of particular interest to marketers because the needs and pains marketers hope to address are discovered by connecting with consumers on an emotional level. Making that kind of connection was easier when buying decisions were most commonly made face to face, but with the advent of the digital world, everything has changed. When the right kind of emotional connection happens, purchases happen, customer loyalty increases, and repeat purchases are a natural result. Find out how AI is able to make all the difference, on this episode. The Social Business Journal Volume 11 is a case study in Savvy Social Selling the SAP Way. This case study is available for download without a form to complete – it’s ungated - just click to open the PDF in your browser at www.Vengreso.com/sap. Customer Loyalty Is On The Decline. Marketing AI Solves The Problem Now that more consumers make their buying decisions through purely digital means, brands have gone digital as well - and the barrage of messages buyers receive is overwhelming. This presents significant problems for marketers: It’s more difficult than ever for brands to differentiate and stand out from the noise It’s more difficult to engage in emotionally intelligent conversations with buyers Customer loyalty in this context becomes a tremendous challenge Aaron Masih says that while digital technology has created the problems marketers face, digital technology also provides the solution. Through machine learning systems like the Persado team has created, customer responses to marketing messages can be assessed over time, enabling the messaging to be refined according to the emotional language buyers respond to - or not. This level of personalization makes it possible to connect emotionally with buyers, at scale - and increase profitability through more closed transactions. Be sure to listen to this episode to hear Aaron’s description of how this amazing technology works. When Marketers Understand A Customer’s Emotional Triggers, Amazing Things Happen For as long as marketing and sales training has been in existence, we’ve been taught that understanding the buyer is a fundamental premise to increased sales. Current data shows it’s still true. When marketers are able to tailor a conversation to a specific customer, that person makes 2.4 times more purchases annually and is 6 times more likely to purchase from the brand even when competing brands are on sale. But here’s the rub: The online experience happens at a much larger scale than the in-person marketing and sales experiences of the past. How can marketers understand the emotions of their potential customers at that kind of scale and distance? Aaron Masih points out that it’s too big of a problem for humans to solve, which is why many marketers are turning to machine intelligence for the solution. In this fascinating conversation, Aaron explains how AI (also referred to as augmented intelligence in this context) can gather and analyze marketing and sales data to enable a better understanding of the emotional context in which buyers are making their purchase decisions. This empowers marketers to create content using the right emotionally intelligent language that will motivate action from their buyers. It's an approach that not only increases sales but meets the true needs of the customer at the same time, while strengthening brand loyalty. What Are The Primary Emotional Triggers Your Audience Responds To? The most successful brands are those that effectively use emotionally intelligent language to make an emotional connection with their customers. In the modern, large-scale digital consumer landscape, machine learning such as Persado that Aaron describes on this episode is what makes it possible. The deeper analysis possible through the use of augmented intelligence provides a true understanding of the effectiveness of emotional appeals, both across broad groups and in individual cases and enables marketers to custom-tailor their messages in powerful ways. It’s going beyond traditional best-practices applied to good sales copy to assess the true impact it’s having and improve its effectiveness. AI Empowered Marketing Actually Creates More Human Connections With Customers Augmented intelligence is proving to be the key to effective digital marketing. It empowers people - marketers, managers, copywriters - to do their work with greater effectiveness through emotionally intelligent language the data shows will be beneficial and effective when used to engage with specific customers. This technology-augmented approach also enables marketers to understand the right ways to connect with customers throughout the stages of their buying journey - including the right platforms to use in order to make those connections. When the consumer is receiving this kind of relevant, emotionally intelligent messaging, they feel understood and appreciated, and are more likely to become loyal customers as a result. Be sure to listen to this episode. The insights Aaron Masih shares will get you thinking more deeply about how your marketing can and should be making an emotional connection with your buyers, and how you can accomplish it through the use of artificial intelligence in your martech stack. Featured on This Episode Aaron Masih on LinkedIn Aaron on Twitter: @Aaronxperience Persado Outline of This Episode [1:51] Aaron’s role at Persado - and the strengths of the Persado approach [2:43] Customer loyalty: What’s causing it to decline? [4:23] The impact of marketers understanding the emotion of their customers [12:35] How marketers can use insights from AI to create targeted content at scale [17:27] Is AI-empowered marketing being received well in the marketing world? [22:41] Bernie’s summary: Marketing with emotionally intelligent language Resources & People Mentioned The Social Business Journal Volume 11 is a case study in Savvy Social Selling the SAP Way. This case study is available for download without a form to complete – it’s ungated - just click to open the PDF in your browser at www.Vengreso.com/sap The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above. This podcast originally appeared on Social Business Engine  

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode Social Business Engine podcast host Bernie Borges summarizes key take aways from recent episodes featuring digital sales and marketing practitioners at Adobe, Conversica, Oracle, Verizon and SAP. It’s undeniable that digital sales and marketing are here to stay. Any company that is going to be a competitor in the B2B environment has to provide its sales and marketing teams the digital tools and training needed in order to be successful. The Social Business Engine Podcast is the one resource where you can hear in-the-trenches examples of how companies large and small are creating their own digital transformation in marketing and sales. In this episode Bernie Borges, CMO of Vengreso and your host explains why digital transformation in sales, marketing, and customer facing functions of companies are so important to him. On this episode Bernie highlights his takeaways from recent episodes that demonstrate the focus of the Social Business Engine podcast and why you will continue to learn from it. This episode is sponsored by SAP. Download the ungated case study: Savvy Social Selling the SAP Way and learn how SAP sales reps have deals that are 560% larger on average using social selling techniques. This case study is available for download without a form to fill – just click to open the PDF in your browser at https://Vengreso.com/sap Spotlighting Those With Digital Sales Transformation Stories To Tell Many sales and marketing related podcasts feature authors or sales coaches who help individuals increase their sales skills to advance their careers. Those podcasts are great and very needed - but it’s not the focus of the Social Business Engine podcast. SBE’s host, Bernie Borges is excited to highlight those in leadership or management positions who have digital transformation stories in the trenches to inspire you in your own digital transformation journey. In every episode, Bernie speaks with practitioners who are capitalizing on the digital and social-media-driven nature of society to increase their company’s ability to engage their employees, prospects and customers more effectively. In this episode, you’ll hear how Adobe is infusing social media into every aspect of its business, how Conversica is using AI-power sales assistants to fuel sales, and more. After you listen to this episode you’ll understand why Bernie is so passionate about focusing the Social Business Engine podcast on the world of B2B sales and marketing digital transformation. Digital Sales Enablement: Infusing Social Media Into All Aspects of Business Episode 153 of Social Business Engine introduced listeners to Adobe’s Head of Social Business Enablement, Lauren Friedman. Her goal at Adobe is to infuse social media into all aspects of what Adobe does as a company. In the episode, Bernie highlights how Lauren and the team at Adobe are helping employees use social media to achieve their business objectives. This includes training courses such as Social Selling, Social for Product Management, Social for Talent Acquisition, etc. Her team also leads the Employee Advocacy program at Adobe where they work to enable all employees to effectively use social media personally and professionally. That last point is one that most companies are not doing very well to date. But it’s a mindset and strategy that is becoming more and more vital for B2B digital sales as we move into the future. Listen as Bernie explains why the topic is so relevant and why sales and marketing leaders must learn from examples like Adobe’s in order to empower their own sales teams. The SBE Podcast Introduced You To How Conversational AI Can Amplify Digital Sales Episode 188 of The Social Business Engine Podcast features Bernie’s a conversation with Alex Terry, CEO of Conversica. Conversica is doing some incredible things in the digital sales ecosystem through AI (Artificial Intelligence) in the form of digital sales assistants. Their AI-powered sales assistants become part of sales and marketing teams. These assistants can automatically contact and engage prospects via email at scale using natural language conversation until the prospect either turns into a willing sales conversation, or opts out. Episodes 197 through 201 feature SAP’s impressive global social selling strategy. There is much to admire about their digital transformation story. Among many achievements, SAP is succeeding at aligning marketing and sales in support of their global social selling program. They’ve trained 12,000 sales reps across the globe. The results are truly impressive with reps creating sales opportunities that are more than 5x the size of deals of those not created through social selling. Also impressive is the innovative approach SAP has taken to measuring results. Catch episode 201 to hear all about these innovative techniques. As the Social Business Engine podcast has move through the milestone of 200 published episodes, Bernie wants you to know that he is committed to delivering inspirational examples of digital transformation in the trenches. We can’t predict if there will be another 200 episodes to this podcast show. We can however commit to staying true to the mission of helping you learn from digital sales and marketing practitioners in the trenches. If you’re not subscribed to SBE, subscribe through iTunes or your favorite podcast player. Subscribe here to get our weekly updates delivered each episode to your inbox.. Outline of This Episode [1:03] The direction and purpose of the Social Business Engine podcast [3:42] A quick recap of the most recent episodes highlighting SAP [5:37] 5 episodes that highlight the focus of the SBE podcast [25:06] A final request from Bernie: Would you rate and review the podcast? Resources & People Mentioned This episode is sponsored by SAP. Download the ungated case study: Savvy Social Selling the SAP Way and learn how SAP sales reps have deals that are 560% larger on average using social selling techniques. This case study is available for download without a form to fill – just click to open the PDF in your browser at https://Vengreso.com/sap. Episode 153: Integrating Social Media Across the Enterprise at Adobe Adobe Episode 188: How Conversational AI Provides Marketing and Sales a Competitive Edge Conversica Episode 194: Harnessing Propensity to Buy Data to Create Sales Ready Conversations Oracle Episode 185: A Top-Down Approach to Employee Engagement on Social Media Centrica Business Solutions Episode 201: How SAP Is Innovating in Social Selling ROI Measurement SAP Get Your Social Selling Index Score The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.   Download Social Business Journal Volume 11 - The case study where SAP tells all about their secrets to social selling success…Not a secret anymore. Their global enterprise software sales team is achieving billions in sales pipeline. Download the ungated case study – no form to fill out – just click to open the case study in your browser – go to https://Vengreso.com/sap and learn the secrets to sales success at SAP through social selling strategies.  

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play Even the most seasoned technology sales professionals need to develop social selling best practices - but they can take years to develop. That's what makes conversations like this one so powerful. In this episode, Bernie Borges explores the best practices of some of SAP’s most seasoned and successful sales professionals. You'll hear social selling tips from Account Executive Alex Hunter, Gaston Edreira, Business Development Specialist of SAP Hybris, Neil Howarth, also of SAP Hybris, Digital Sales Demand Manager Georgia Rita, and Phil Lurie, VP of Sales Technology. The tips and success stories these SAP team members share demonstrate what is possible when good social selling practices are consistently applied. Be sure to listen all the way to the end to hear some of their most encouraging social selling successes. Social Selling Best Practices Depend on Quality More Than Quantity One of the most practical aspects of the conversations featured on this episode is that Bernie asked each of the participants to share their favorite social selling best practices. As they did, a constant theme that rose to the surface was the power of meaningful social engagement, not the amount of content shared on social media. Their stories illustrate how significant it can be to a future sales opportunity for a sales professional to pay attention to the real needs of those they're trying to reach and make themselves an asset. This example is one of the outstanding tips these five members of the SAP team share on this episode. Their experience along with the success they have attained demonstrates that the SAP approach to social selling is a model any B2B brand can follow. The More Relevant And The More Personal, The Better The Connection When it comes to applying the very best practices in social selling, it begins with a mindset that understands the goal is not, first of all, to secure a sales conversation with a buyer. The first level goal is much more personal than that. The SAP sales team understands that there are real people behind each transaction, individuals who have particular interests, desires, and needs. That perspective is key to being able to truly add value to the person through social by discovering those needs and making an effort to be helpful. It's that kind of genuine interest that sets the stage for the SAP salesperson to propose business solutions to the prospect down the road. The more relevant and the more personal the salesperson can be in attempts to connect with the prospects they want to meet, the more attention they can get. Learn more insights like this from these outstanding sales professionals from the SAP team, on this podcast episode. Consistency, Relevance, Value: The Trinity Of Social Selling Best Practices Much of what makes the SAP global sales team successful when it comes to social selling is their implementation of these three principles: consistency, relevance, and value. Let's look at each of those in turn. Consistently sharing great content in the social feeds of a prospect gives that person time to become familiar with the salesperson and the expertise they possess. When that content is relevant to the prospect, it demonstrates that the salesperson has taken the time to learn about them and to take an interest in the things they are concerned about. That sets the salesperson up to add valuein ways that matter to the prospect. This triune way of approaching social selling has proven to be a hallmark of the SAP team’s success. You can hear these three principles expressed over and over by the five participants in this conversation, in a variety of ways. Take the time to listen and learn. The insights shared on this episode have many anecdotes to back them up - you can learn the principles and see the proof all in one episode. Featured on This Episode SAP Alex Hunter on LinkedIn Gaston Edreira on LinkedIn Neil Howarth on LinkedIn Georgia Rita on LinkedIn Phil Lurie on LinkedIn Outline of This Episode [0:48] The top two best-practices in social selling from Alex Hunter [3:02] Gaston Edreira’s best-practices for social selling [5:19] The best practices for social selling Neil Howarth likes most [7:00] Social selling best practices from Georgia Rita [7:45] The first things SAP teaches new social sellers on the team [8:59] Social allows you to find out information and be a resource first [10:52] LinkedIn engagement over time: a powerful social selling best practice [12:42] Watch for needs prospects have that you can help to meet [15:06] The biggest lessons-learned in using social selling strategies Resources & People Mentioned Ep 1 in this series: Social Selling Impact! Why Managers Should Encourage Social Selling LinkedIn Sales Navigator Google Alerts The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Social Business Engine https://www.facebook.com/socialbusinessengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://twitter.com/sbengine Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play  

Top social media and marketing strategy experts join the show today. Viveka von Rosen is the host of the biggest LinkedIn chat on Twitter and Mashable listed her site as one of the top 10 business blogs. She has the larg Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Top social media and marketing strategy experts join the show today. Viveka von Rosen is the host of the biggest LinkedIn chat on Twitter and Mashable listed her site as one of the top 10 business blogs. She has the larg Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take The Lead community today: Dr. DianeHamilton.com Dr. Diane Hamilton Facebook Dr. Diane Hamilton Twitter Dr. Diane Hamilton LinkedIn Dr. Diane Hamilton YouTube Dr. Diane Hamilton Instagram

Top social media and marketing strategy experts join the show today. Viveka von Rosen is the host of the biggest LinkedIn chat on Twitter and Mashable listed her site as one of the top 10 business blogs. She has the larg   Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take […]

The buzz: “We don't even know If a salesperson replying to us in real-time in the year 2020 would be a human or a robot…AI has already penetrated into our lives with or without our consent” (Mehreen Siddiqua). AI is changing business in ways not seen since the Industrial Revolution, says Accenture. But when we apply AI technologies to human interactions, particularly in B2B Social Selling, will it add value for modern B2B salespeople? The experts speak. Bernie Borges, Vengreso: “The secret to success is good leadership…making the lives of your team members or workers better” (Tony Dungy). Tim Hughes, Digital Leadership Associates: Sometimes it is the people no one imagines anything of who do the things that no one can imagine (Alan Turing). Kirsten Boileau, SAP: “As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership” (Amit Ray). Join us for Social Selling and AI: New Frontier or Pricey Gimmick? Part 2.

The buzz: “We don't even know If a salesperson replying to us in real-time in the year 2020 would be a human or a robot…AI has already penetrated into our lives with or without our consent” (Mehreen Siddiqua). AI is changing business in ways not seen since the Industrial Revolution, says Accenture. But when we apply AI technologies to human interactions, particularly in B2B Social Selling, will it add value for modern B2B salespeople? The experts speak. Bernie Borges, Vengreso: “The secret to success is good leadership…making the lives of your team members or workers better” (Tony Dungy). Tim Hughes, Digital Leadership Associates: Sometimes it is the people no one imagines anything of who do the things that no one can imagine (Alan Turing). Kirsten Boileau, SAP: “As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership” (Amit Ray). Join us for Social Selling and AI: New Frontier or Pricey Gimmick? Part 2.

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Bernie Borges, CEO of Find and Convert, a content marketing agency serving B2B clients across the U.S. He is the author of Marketing 2.0, one of the first 50 books written on social media strategy. He can be found pontificating on his expertise on his podcast called Social Business Engine which can be found at http://www.socialbusinessengine.com/podcasts/. In this episode they discuss the nuance and expertise that B2B marketing efforts require including technical integrations and closed loop sales reporting. Professional businesses need to establish that professional legitimacy from the first client interaction and yet strike a very personal and human balance in the mix. As experienced B2B marketers they discuss tips and tricks to do just that. As they both lead a HubSpot certified agency they also discuss the power of fully integrated marketing dashboards. Regardless of the sophistication of integration and automation, however, they both agree that curating content with the higher purpose of being helpful to people reaps the best rewards regardless of your choice of dashboard. Original theme music by the illustrious Leighton Cordell. Check out important links to upcoming events mentioned in this show here: Upcoming Lithium Webinar https://www.lithium.com/resources/webcasts?ga-link=nav Social Media Strategies Summit 2017 in San Francisco 2/7 - 2/9 http://socialmediastrategiessummit.com/san-francisco-2017/ Social Media Marketing Words 2017 in San Diego 3/22 - 3/24 http://www.socialmediaexaminer.com/smmworld/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we talk to Bernie Borges, Founder & CEO at Find and Convert.

In this episode of Conversations with Phil, I talk to Bernie Borges of Find and Convert, one of my favorite marketing and sales experts. We got to talk in person when I first moved to Tampa, and now, we got to record our conversation so you can listen in as we talk about social business, sales, and more. Phil: Can you start by telling us about your podcast? Bernie: My podcast is called Social Business Engine - and we have 106 episodes, it’s mostly large brands, IBM, Wal-Mart, and how they use social media strategically in their business across different functions, not just marketing… in sales, human resources, recruiting and internal communications. Phil: How are you qualified to talk about social business? Bernie: I have 10 years in tech sales and then transitioned over to marketing, 10yrs in corporate marketing, and my agency is 14 yrs old. Plus I’ve been podcasting. Phil: Why have a social business? Bernie: Simply put: Consumers don’t want to hear from the marketing department, they want to hear from the people. Click to tweet this quote! It’s the job of the marketing department to cross promote and tell stories to show others the good work your company is doing. Phil: What are you up against if you think you are just going to advertise on social? Bernie: If you don’t have a big brand or big budget then you’ve got to get out into the employee ranks and identify the ones that are doing amazing things for your company and capture their stories. Meet those people face to face and interview them, make it comfortable for them to tell their stories and then the marketing department’s role is to package it up for telling/sharing. Phil: Why do you think that more organizations don’t do that? Why doesn’t it work? Bernie: They don’t know to do that. They haven’t thought of that approach, they are working on the traditional model. Phil: What’s the benefit of getting the employee to tell their story instead of the brand? Bernie: Edelman Trust Barometer has been published every year, and it shows people trust people over the brand.  When you strengthen your bond with your employee and you strengthen your relationship with your customer. Phil: Why is target audience so important? Bernie: Delivering your marketing content to the audience that has the most probability of sharing your message and influence sales. A B2B seller has to understand the buyer’s journey and understand all the stages of the buyer’s journey and what the buyer needs in each of those stages and all the messages have to align with each stage. Jason Miller from LinkedIn has coined a phrase “Big rock content.” Make a big rock - then you can slice it up and repurpose it. From creating one big piece of content and through smart persona based marketing you create assets for each persona. Phil: So what’s next for Bernie Borges? Bernie: I’ve been delivering a Social Sharing training program to different companies and now packaging it up to deliver online for business development. Session 1 is the ‘Why” and then sessions 2-4 are all one on one coaching sessions. Once they start seeing the results they really start to understand it. Want more from Bernie Borges? Me too! Here you go! More From Bernie Borges Bernie's podcast Social Business Engine How to Balance Personal and Professional Online Everyone should be involved in social selling (sort of) Poolside Sales Chat Follow Bernie on Twitter or LinkedIn.

Bernie Borges is CEO of Find and Convert, a B2B digital marketing agency. Borges is a consummate content producer. He blogs regularly on Find and Convert’s OptimizeThis blog, speaks at marketing conferences and educates his clients through private workshops and webinars. Borges is also the executive producer of the Social Business Engine, digital media property which showcases brands in action using social media strategically across the business. Bernie recently joined AMP UP Your Social Media’s host Gaudet to discuss his view on employee advocacy and how employees can be more involved in the content creation process. “Make it easy for the employee. Don't put the burden on the employee. Just capture the story from the employee and the marketing department then produces the story. They write it, they make it look good, they give it back to the employee and say "Here's the story from our interview" and the employee goes "Wow I told that story! It looks great! I said that?" and make it easy for them to share it.” Bernie shared a methodology he likes to call “The Ice Cream Sandwich Approach.”: Storytelling - Stories that are authentic and relevant are impactful when originating from the employee subject matter experts across the enterprise. Stories that are actionable take planning. Employees - Employees are the domain experts. Harness their storytelling potential by making extremely easy for them to share their stories and expertise. Marketing - It’s the job of marketing to convert captured conversations into stories and allow employees to easily share those stories. The most important responsibility of the marketing team is to make stories actionable – stories so meaningful that the consumer wants to take an action.

What is a Media Property and why should your brand build one. Bernie Borges founded Convert and Social Business Engine. He shares why it's no longer good enough to just have a blog and what brands need to do right now.  See the show notes.

On this episode, Bernie Borges speaks with John Hunt. John is the Senior Manager of Digital Marketing, Communication, and Content for Smead Manufacturing, a leader in office filing products and records management systems for over 100 years. John has more than 25 years experience in both traditional and non-traditional media. John is also the host of the “Keeping You Organized” weekly video and audio podcast which is produced by Smead.  And, that's what we discussed on this episode. In our upcoming Volume 2 of the Social Business Journal, we've partnered with Cision to create a How to Guide in Influencer Marketing. You'll hear from dozens of business experts on everything from what an ideal influencer looks like, to the "secret sauce" of penetrating the sphere of an influencer.   This special edition of the Social Business Journal will be published in March, but you can reserve your FREE copy today here.

On this episode, Bernie Borges interviews Tim Hughes. Tim is Commercial Industries Business Development Director at Oracle UK. Tim led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you'll learn about some of the results. You’ll also also get a glimpse into his passion for helping others understand the power of social selling in the social enterprise. Visit the show notes page for links mentioned in the podcast: http://www.socialbusinessengine.com/podcasts/5-pillars-social-selling/

On this episode, Bernie Borges speaks with Jon Ferrara, CEO of Nimble. We discussed the evolution of sales in business as it has evolved from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. Jon's key point is that "modern business views sales as a service." Visit the show notes page at http://www.socialbusinessengine.com/podcasts/evolution-sales-modern-business

On this episode, Bernie Borges is joined by Michael Idinopulos, CMO of PeopleLinx for a repeat visit on the Social Business Engine podcast. We discussed the findings in their e-book published in late 2014 titled The Social Selling Maturity Model (SSMM). We discussed the current state of social selling and how their research confirms the journey involves a maturation process for selling organizations. Visit the show notes page to download this ebook at. http://www.socialbusinessengine.com/podcasts/social-selling-maturity-model  

On this episode of the Social Business Engine podcast, host Bernie Borges interviews Jessica Groopman, Senior Researcher at Altimeter Group to discuss key findings from a research report co-authored by Jessica and Altimeter Group's Rebecca Lieb titled: A Culture of Content. We discuss the four elements to the engine of a Culture of Content. Catch the show notes at http://www.socialbusinessengine.com/podcasts/culture-content/. Tune in. 

On this episode, host Bernie Borges interviews Ed Terpening, Senior Consultant at Altimeter Group. Ed reveals the Four Ps of Social Business Governance as explained in the Altimeter Group research report: Social Business Governance: A Framework to Execute Social Business Strategy.  Social business governance is like the rules of the road. It is necessary to empower organizations to be a social business at scale. This episode is sponsored by Social Media Strategies Summit. Use discount code SMLVBB10 to get your 10% discount for the event taking place February 10 - 12, 2015.  Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/why-how-social-business-governance/. 

On episode 41, SBE podcast host Bernie Borges interviews Michael Brenner. Michael Brenner is a popular modern marketing thought leader and Head of Strategy at NewsCred. Michael shares his insights on the social business imperative; why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead. Visit www.socialbusinessengine.com/podcasts for the show notes.   

What is a Social Business? Find out on this week's episode as Bernie Borges, Find And Convert, joins host Pamela Muldoon to discuss what's happening new, now and NEXT in social business. Bernie talks about the importance of owning your own media channel and shares how he really feels about the term social media marketing. 

On this episode, Social Business Engine podcast host Bernie Borges interviews Tanya Donnelly. Tanya is Global Social Media Director at Schneider Electric. Tanya leads the execution of the social business strategy on a global scale in 190 countries and while leading the integration of social media into the business processes for Schneider Electric and associated brands. Catch the show notes and links to all of Schneider Electric's social channels at http://www.socialbusinessengine.com/podcasts/.  

On this episode of the Social Business Engine podcast, Bernie Borges welcomes Cynthya Peranandam. Cynthya is a Senior Marketing Manager for IBM Social Business, setting strategy for IBM’s diverse portfolio, and is an advocate for driving people-centric engagement. She has also led marketing for IBM Cloud Computing for many years and drove adoption and commercialization of emerging technology through IBM's early-adopter program. Cynthya and Bernie discuss the five Social Ambitions That Drive Business Impact as documented in a new report from the IBM Center for Applied Insights. Tune in to discover the key take aways from this report. 

On episode 35, Bernie Borges interviews Laura Mansfield, the Chief Visionary Officer at PAGATIM, a company that offers audio storytelling expertise to business owners to help create compelling content for podcasting and other social and mobile platforms. Listen in as Laura addresses the pressing need for change in the way that brands approach their content marketing. She also talks about PAGATIM's positioning to provide a concierge experience in audio content marketing. You do not want to miss this informative episode full of tips, tricks and tactics that any business can apply to position themselves for success. Get full show notes and more information here: http://www.socialbusinessengine.com/podcasts/.

On episode 34, Bernie Borges interviews Pam Didner about her insights on what she accomplished while working at Intel as a global integrative marketing strategist.  Listen in as she shares stories about the overwhelming task of orchestrating people with product marketing responsibilities across different regions, languages and culture. Don’t miss this informative episode about how to plan, create, promote, and measure your content marketing across regions and build a worldwide marketing strategy that works. Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/

In episode 33 of the Social Business Engine podcast, Bernie Borges interviews Hunter Boyle, Senior Business Development Manager at Aweber. Tune in as Hunter shares how email and social are integrated, as well as lots of best practice strategies and pitfalls to avoid in your email marketing plans. Get full show notes and more information here: http://www.socialbusinessengine.com/podcasts/. 

In episode 32 of the Social Business Engine podcast, Bernie Borges interviews Lewis Bertolucci, head of social media at Humana. On this episode, you will learn how Humana is transforming their brand from a basic health insurance carrier to a vibrant, people-centric health and wellness service provider, covering a diverse demographic. Listen as Lewis talks about the pivotal role their social business journey is playing in this transformation. Catch the show notes at http://www.socialbusinessengine.com/podcasts/. 

In episode 30 of the Social Business Engine podcast, Bernie Borges interviews Jim Claussen, Social Business Practice Leader at IBM. We discussed the magic of the connected enterprise. In a connected enterprise, the answers to questions can be crowdsourced to get the best possible answer to a question or problem. Customers can get the best answer from the collective knowledge of the connected enterprise. The connected enterprise brings great value to it customers, employees, partners by providing the best answers to questions through a collaborative workforce. Tune in to catch Jim's answer to Bernie's "one thing" question. Catch the show notes at http://www.socialbusinessengine.com/podcasts/. 

On episode 29, Bernie Borges interviews Katie Roberts of Laureate International Universities. Katie  Katie describes how Laureate develops and implements their social media marketing plans with a focus on the entire lifecycle of the student from enrollment through their alumni years. Katie packs a lot of information in this 30 minute conversation. And, for the first time I've captured the conversation in transcript format, nearly word for word on our show notes page at socialbusinessengine.com. This episode is sponsored by PeopleLinx. Download the white paper: How to Build an Employee Advocacy Program. Just go to http://bitly.com/sbeemployee.   

On episode 28, Bernie Borges interviews Liz Breese of Crimson Hexagon.  Liz and Bernie discuss 4 out of the 9 Essentials of Online Opinion Monitoring as documented in an e-book published by the Crimson Hexagon team. This e-book introduces the essential components of social data analysis and illustrates the benefits of each aspect. It explains how understanding the nuances of conversation in social media helps brands gain more insight into, and perhaps some measure of control over, how the public perceives their brand. This ebook can be downloaded at: http://bit.ly/sbebrandequity Visit the Social Business Engine website for more podcasts and video episodes featuring practitioners and thoughts leaders sharing their experience, wisdom and insights to help you advance your social business journey. 

On episode 27, Bernie Borges and Michael Idinopulos of PeopleLinx discuss key take aways from a new e-book co-authored by MIchael and Neal Schaffer titled: How to Build an Employee Advocacy Program. Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice. Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/ Download the e-book at bitly.com/sbeemployee. 

On this episode of the Social Business Engine podcast, Bernie Borges interviews Tom Schwab of Goodbye Crutches. Tom is on a mission to share his learned insights about the power of "marketing is not a department" through user generated content coming from loyal customers. In this episode we discuss the five keys to build and harness long term customer relationships through user generated content. This episode is sponsored by PeopleLinx: Social Selling Made Easy. Learn How to Empower Employees to Become Brand Advocates.

In episode 25 of the Social Business Engine podcast, you'll meet Eric Tung, Social Media Manager at BMC Software. BMC is a global software company supplying IT management solutions including automation, cloud, mainframe and monitoring technologies to business from SMBs to Global 100 companies such as Adobe. A social business treats content marketing as a team function. At BMC they have taken this to a high level using an approach they call REACT. The acronym stands for Rapid Engagement and Content Team. It's made up of solutions marketing people at BMC across the globe, spanning all time zones. REACT is an awesome example of the social business journey at BMC. Tune into this episode to here Bernie Borges interview Eric Tung from BMC Software to learn about their social business journey.    This episode is sponsored by Content Marketing World, the largest content marketing event on the planet.

On this episode, you'll learn from Marielle Covington and Dan Zucker how Autodesk's social business journey is focused on storytelling at scale. The company views social media as a culture and a channel to connect with designers and consumers that use Autodesk products. Autodesk is a 30 + year old software company that makes 3d design and entertainment software, used by designers, students, hobbyists, and engineers addressing problems around the world. Background on Autodesk's Social Business Journey Autodesk's marketing leadership challenged their team to shift from engaging the customer on social media in an ad-hoc and experimental manner to a much more targeted and intentional manner. Notice the social business focus! So, they organized around a hub and spoke model to make the shift. At the center of their model is a small team which manages and works closely with stakeholders from different vertical areas of the company.  Catch the entire interview with Bernie Borges on episode 23 of the Social Business Engine. 

In this episode, Jeremy Epstein, V.P. of Marketing at Sprinklr, discusses the elements needed for organizations to be social at scale. Sprinklr is an enterprise software company whose product provides social infrastructure to large companies. The topics we discussed on this podcast episode are excerpts from an awesome e-book with 64 contributors from over 45 companies who are on the cutting edge of the social experience management. Brands are under increasing pressure to deliver a good experience to the customer, whether offline or online. The social relationship infrastructure can understand the customer at a detailed level and help to determine the optimal experience as well as provide processes to empower employees to deliver the right experience at the right time, in the moment. After all, social business is all about connecting with the customer as an individual. Catch the entire interview with Bernie Borges and Jeremy Epstein at our show notes page at http://www.socialbusinessengine.com/podcasts/.     This episode is sponsored by Content Marketing World, the largest content marketing event on the planet.  

  In episode 21 I interview Michael Stelzner, CEO of Social Media Examiner. We largely discussed the power of an online destination through a multi-author blog.  A multi-author blog is a destination. By creating a destination with highly valuable content from multiple authors, you can capture the almighty email address from visitors. Once you have an email address, you own it. Of course, people can unsubscribe. But, with a compelling content strategy, you dramatically improve your ability to build a sustainable and valuable asset. In the short run it's a lot of work to build your asset (the list). In the long run you can have a huge and valuable asset that can be leveraged in so many profitable ways. Tune into episode 21 of the Social Business Engine podcast hosted by Bernie Borges to learn from Michael Stelzner's success.  Catch the show notes here: http://www.socialbusinessengine.com/podcasts/build-online-destination-multi-author-blog/. 

On episode 15, Jay Baer joins Bernie Borges to discuss how employees are the greatest marketing asset, or at least they should be in terms of brand advocacy. We discuss the impact of culture on employee advocacy, and the importance of establishing social media guidelines (not policy) to encourage employees to be social. We also discuss the importance of ongoing training and support to help employees be social on behalf of the brand. Jay also answers a question which he has asked more than 100 times: "If you could have a Skype call with any living person, who would that be?" Tune in to hear Jay's answer to that question, and much more insight from Jay on the important topic of employee advocacy in a social business.  This episode is sponsored by PeopleLinx. Download their e-book: Everyone's in Marketing.

An introduction to The Social Business Engine by Bernie Borges.

Catch the Buzz with guest Bernie Borges, Chief Find Officer of Find and Convert, a published author, prolific writer, podcaster, video creator, and fabulous speaker, as he shares search and social media marketing strategies. Bernie provides content on marketing, search and social media strategies for marketers, business development professionals and job seekers. We will also be talking about his newest project, Career Central.Sign up to receive Bernie's special perk this month: LinkedIn Playbook for Sales Training white paper, along with your choice of any -- or all of our Biz Buzz Guest Perks and along with Biz Buzz Program Notes, by clicking this link here

Catch the Buzz with guest Bernie Borges, Chief Find Officer of Find and Convert, a published author, prolific writer, podcaster, video creator, and fabulous speaker, as he shares search and social media marketing strategies. Bernie provides content on marketing, search and social media strategies for marketers, business development professionals and job seekers. We will also be talking about his newest project, Career Central.Sign up to receive Bernie's special perk this month: LinkedIn Playbook for Sales Training white paper, along with your choice of any -- or all of our Biz Buzz Guest Perks and along with Biz Buzz Program Notes, by clicking this link here