Building the Bridge

Dacheng Zhao and I worked closely together through some big product decisions during our time at LinkedIn. In this episode, we'll talk about what a successful relationship looks like between product management and product marketing, where other partnerships fall short, and lessons we learned together in launching LinkedIn's Product Marketplace - from changing our beliefs as we learned more about customer behavior to challenging assumptions that users found stars as ratings helpful when evaluating B2B products.

Vivian Lee is a White House Presidential Innovation Fellow detailed to the Federal Trade Commission where she serves as an adviser on litigation, regulation, and education related to digital advertising/marketing, adtech, and privacy. Prior to this fellowship, Vivian spent more than six years at Microsoft where she held marketing roles across teams working on everything from Xbox to State and Local Government partnerships. Follow Ryan on LinkedIn: https://www.linkedin.com/in/ryankmacinnis/  Follow Ryan on Twitter: https://twitter.com/rkmac Follow Vivian on LinkedIn: https://www.linkedin.com/in/vivianejlee/ Medieval Fantasy by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

Cody Barbo is the founder and CEO of Trust & Will, which is disrupting the trust and estate planning industry by bringing a paper-driven, tired, and intimidating process entirely online. Since starting the company in October of 2017, they've raised more than $20M in capital, completed the first electronic Will in history with its partner, Notarize, and have helped over 200k+ Americans with their estate plan. Follow Ryan on LinkedIn: https://www.linkedin.com/in/ryankmacinnis/ Follow Ryan on Twitter: https://twitter.com/rkmac Follow Cody on LinkedIn: https://www.linkedin.com/in/codybarbo/  Music used: Medieval Fantasy by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

Michael Chodos is the Chief Legal Officer at Medsphere Systems Corporation. Previously, he was General Counsel at Notarize, Assistant Administrator in the U.S. Small Business Administration in the Obama Administration, and a Senior Fellow, Impact Investing at Georgetown University's Beeck Center for Social Impact & Innovation. Follow Ryan on LinkedIn: https://www.linkedin.com/in/ryankmacinnis/ Follow Ryan on Twitter: https://twitter.com/rkmac Follow Michael on LinkedIn: https://www.linkedin.com/in/michael-chodos-4281b210/ Music used: Medieval Fantasy by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

Nicole Booth is the Executive Vice President of Public Affairs at Notarize, where she leads a public affairs team and strategy that helps pass legislation, build coalitions through policy, and make technology more accessible for some of life's most important moments. Before Notarize, Nicole spent time at Quicken Loans and in the mortgage industry. Follow Ryan on LinkedIn: https://www.linkedin.com/in/ryankmacinnis/ Follow Ryan on Twitter: https://twitter.com/rkmac Follow Nicole on LinkedIn: https://www.linkedin.com/in/nicole-booth/  Music used: Medieval Fantasy by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

Michael Posner is the Director of the Center for Business and Human Rights at NYU's Stern School of Business, the first-ever human rights center at a business school, where he is also a Professor of Ethics and Finance. From 2009-2013, Posner served in the Obama Administration as Assistant Secretary of State for the Bureau of Democracy, Human Rights and Labor, and has dedicated his life to advancing human rights in how it impacts global business. Follow Ryan on LinkedIn: https://www.linkedin.com/in/ryankmacinnis/ Follow Ryan on Twitter: https://twitter.com/rkmac Follow Michael on LinkedIn: https://www.linkedin.com/in/michael-posner-35689079/  Music used: Medieval Fantasy by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

Malcom Glenn is the Director of Public Affairs at Better. Prior to that, he led policy, product, and public affairs roles at Uber, Google, and in the non-profit space. Follow Ryan on LinkedIn: https://www.linkedin.com/in/ryankmacinnis/ Follow Ryan on Twitter: https://twitter.com/rkmac Follow Malcom on LinkedIn: https://www.linkedin.com/in/malcomglenn/ Music used: Medieval Fantasy by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US