Climbing To The Top

How does your website perform for you? Does it bring you a steady stream of new clients who are already pre-sold on what you are about and what you offer? No? I get it. Which is why just recently I switched to a brand new place to build my main website – but one that will help and train you on how to build a proper online business. That company is Solo Build It and can be found at https://www.sitesell.com/ Their new pricing (I only had the old pricing when this episode was recorded) is: $329.99 per year or $34 per month. Still an absolute bargain considering what you get for that. Let me know what you think.

What is it – exactly – that you want? Six figure income? Money in the bank? First class trips abroad? Nice cars? Dream house? All of the above? Or is it something a lot deeper? I've always struggled with the concept that money doesn't buy you happiness. I would DEFINITELY be happy WITH money, so what does that actually mean?? It occurred to me recently (

When do you know if it's time to quit? Having had a very stressful few weeks where I have ended up burned out and stressed, it occurred to me that our ‘path' is not our goal. If we continue to follow a path that's only resulting in making us feel tired, stressed, burned out and tired rather than fulfilling our potential and reaching our goal, then it seems to me that it's not the right path and we need to change to a new path. So, I hope you enjoy today's episode and that it resonates with you. The book I was referring to is called You2 and is by Price Pritchett. The episode where I talk about the One Funnel Away challenge is Episode 3: https://anchor.fm/kim-orourke/episodes/Episode-3-OMG--My-Experience-of-the-30-Day-One-Funnel-Away-Challenge-eifbjd And My interview on Click Funnel's Funnel Stories is: https://podcasts.apple.com/gb/podcast/one-funnel-away-stories/id1495669030?i=1000517089225 or on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9GbTByV0RVSA/episode/YzRiY2RjMWUtYzA4Yi00NWMwLTg5MGUtZGRiYzE1ZWJkOTZj?sa=X&ved=0CAUQkfYCahcKEwigu9GeqYrxAhUAAAAAHQAAAAAQAQ

You'll probably be spending on marketing, but having a considered and set amount for your marketing spend will help you get the best results, the best ROI and will prevent you wasting money. But, how do you set a marketing budget? There are three official ways of setting a marketing budget and in this episode, I take you through what each of the methods are and which one you should choose depending on where you are with your business. I hope it's helpful, but if you are stuck and need to talk it through with me, then you can easily book a one hour consultation with me for just £120 (about $170) where I can help you determine the right marketing budget for you and your business, depending on your goals. You can book that here: https://bit.ly/KRM_OneHour

LinkedIn is one of the Big Three social media platforms, and if you operate in the B2B space, then you'll no doubt be on there. BUT, do you know how to access all of its magic? For today's episode, I have interviewed Amanda Brown – LinkedIn specialist. Over the past decade Amanda has trained hundreds of business professionals to use LinkedIn to build valuable networks and to use the platform as part of a wider online marketing strategy. She has an online programme, LinkedIn Liftoff, which teaches you how to use LinkedIn to showcase your expertise, generate leads, build high quality relationships and grow your business - without paying for a premium account and without spending hours on LinkedIn every day or spending money on ads. There are SO many golden nuggets in today's episode: you will need a pen and paper to take notes! For instance: Amanda teaches us how to generate segmented leads...using polls (who'd have thought?!); How to target your audience in different time zones or at different times of the day – without generating any new content; How to get the best of out of LinkedIn Stories... ....and so very much more. It was great fun recording this, as you can tell from laughter peppering our entire interview, so I hope you enjoy listening as much as I enjoyed interviewing Amanda for you! You can download Amanda's free 65 LinkedIn Post Ideas at: https://courses.alterra-consulting.co.uk/65ideas And you can find her via her website at: www.alterra-consulting.co.uk As always, thank you so very much for listening and subscribing.

Long Live Email Marketing! ;-) Today I go deep into why email marketing is still (spoiler alert!) very much alive and why, and how you can utilise and optimise email marketing for your business. I also give you a little insight into its predecessor - direct mail - and why you might want to be thinking of using that medium for your business if you have a good enough marketing budget. And the link I gave you for my live in-person and virtual workshops is: https://bit.ly/KRM_Workshops Thank you so much for listening :-)

We all know we need marketing, right? But have you ever stopped to ask yourself why? Marketing is a massive area and is often mixed up with sales (two entirely different disciplines), PR (different disciplines) or - cue me grimacing - advertising (that's like saying the cart and the horse are the same thing). The official definition of marketing is "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably" (courtesy of the Chartered Institute of Marketing) and in today's episode I explore what this means to YOU and exactly WHY marketing is so very important for your business. Hope you enjoy today's episode; thank you for listening :-)

You've written your strategy and plan for the year, but four months in you decide it's not really working for you and it all feels far too much hard work, and then you get stuck in a "fug". Know those times? Yep, me too, and I've just come out of one. They're not pleasant but on the bright side, I've experienced them before so know what to expect and today's show I'm chatting to you about my experience and the advice that I can give you for when you go through the same. I'd love for you to share any advice, comments and thoughts you have in the Facebook group, so please pop along and comment at https://www.facebook.com/groups/marketingyourwaytosuccess (sometimes the link doesn't work as a live link so you may need to copy and paste this URL).

In Episode 52 I gave you my top five reasons why you NEED a marketing plan, but there are many 'things' that could happen if you DON'T have a marketing plan. In today's episode, then, I'm taking you through those 13 reasons. And if you're listening to this before Thursday 22nd April 2021, 4pm BST, I mention my free webinar where I'll be teaching you the fundamentals of writing your marketing plan. It's called Three Steps To Planning Your Marketing and the registration link is: https://bit.ly/KRM_ThreeStepsWebinar I've discovered recently that my links aren't showing up as live links on Apple Podcasts. Whilst I sought that out, I've put the raw link above so you can copy and paste into your browser. Hope to see you there (and do let me know you're one of my podcast listeners - I'd love to say hello!).

I am thrilled to be bringing you this interview with Michael Hoffmann today who is taking us through how to get started at (or get better at) Facebook and Instagram advertising. If you haven't looked at advertising on Facebook and Instagram before, or you've been considering it but don't really know where to start, then this interview is for you. Michael is the owner of the digital marketing agency Ascendus Digital Media, based in Halifax, Nova Scotia, Canada. We help health, wellness & fitness entrepreneurs design and execute paid advertising strategies online so they can scale their businesses and multiply their impact. He's also the host of the brand-new Launch into Freedompodcast, a show for all types of coaches who want to learn the strategies to develop attention for their offers, like coaching programs or courses, and create lasting freedom for themselves, their families and their audience. Grab your free Magnetic Facebook™ Ads Framework from Michael here: https://go.launchintofreedom.co/magnet Register for Michael's free live training course on Facebook and Instagram advertising – starting Monday April 26th 2021 - here: https://go.launchintofreedom.co/livetraining And you can find Michael's podcast “Launch Into Freedom” here: https://podcasts.apple.com/podcast/launch-into-freedom/id1552745063

Here are your insights for the New Moon in Aries on 12th April 2021 and the energies of that moon that you can utilise for your and your business. It's a fabulous moon for kicking off those new projects and starting a side hustle or additional income streams. Listen all the way through for all the details! If you would like to watch the YouTube version, you can watch that here. ***NEW*** Astrological consultations and Astro-Marketing Coaching now available You can find out about Astro-Marketing Coaching for Entrepreneurs here. And details on Astrological Consultations can be found here. If you would like to join me on Facebook, you can find my page here. And my growing Facebook community here. You can follow me here for Instagram.

You know that you need a marketing plan, but have you ever stopped to wonder why? Although there are many reasons for having a marketing plan, in today's episode I run through the top five reasons why you need to have a marketing plan for your business.

This month the sun moves from Aries to Taurus and with it comes a change of energy. This is great month for getting yourself organised and making sure that you're on track with your goals, oh - and catching up with that book-keeping! If you would like to watch the video version of this podcast on YouTube, please click here.

I believe that each of us has a purpose, a reason to be on this planet at this time. You wouldn't be working so hard at your business unless you were driven by an inner desire to do something greater with your talents and abilities. I suspect that there is probably some kind of difference that you want to make in the world with your unique set of talents. Our minds though, are very good at getting in our own way. We question ourselves, we worry about what people will think, we'll think we're not good enough, we think we're going to be ‘found out'. When you live your life in that place or purpose, then you can't help but be good enough, you are never going to be ‘found out', you can live with complete confidence and will no longer have any need to question yourself, and – quite frankly – the negative thinkers didn't ever belong in your world anyway. Sure, I can teach you marketing to help you get ‘you' out there into the world. But before then, you have to know who ‘you' is. You have to have the complete and utter confidence that you are the ‘you' who is living their life in the way that your inner spirit has intended. Living to your full truth and thus to your full potential. That's when you can serve the world in the absolute best way possible, and you can be who the world is waiting for. And that's where astrology comes in. I hope you enjoy today's episode. Please click here if you would like to book a chemistry session with me for Astro-Marketing Coaching.

The next Full Moon is in Libra this coming Sunday (28th March 2021) and gives a lovely message (and a couple of warnings) to us entrepreneurs to make sure that we're ready for the Astrological New Year with the next New Moon in Aries in a couple of weeks. If you'd like the YouTube version, you can find that here. ***NEW*** Astrological consultations and Astro-Marketing Coaching now available. For further information whilst I am updating my website and social media, please follow me on social media by clicking on one of the links below and then sending me a DM. If you would like to join me on Facebook, you can find my page here and my growing Facebook community here, or you can follow me here for Instagram.

Sometimes, it only takes a short amount of time to give a message so today's podcast is short and sweet but hopefully will give you something much deeper to think about! And if you're on an Apple device, please do take a moment to subscribe and give a review and comment so that this podcast can help more people. We all have to keep on top of those algorithms! Thank you so much for being part of my listener community :-)

With the sad news of Sarah Everard being murdered last week and the heavy handedness of the Police at Sarah's peaceful vigil on Saturday night, I wonder if last week was a catalyst for change for women? I think changes need to happen at a much deeper level, not just in our homes, but in our schools, in business and in society. This is a podcast from my heart, and I would love to know your thoughts after you have listened. You can drop me a line via email at hello 'at' kimorourkemarketing 'dot' com or via my FB page here.

Have you ever got to the point of working more and more hours and feeling, quite honestly, burnt out and stressed. But you still have all of this stuff to do to run your business and get to where you want to go to. In today's episode I talk about why you should only work in your Zone of Genius and why finding a marketing team is easier than you might think. Resources: For carrying out a time audit, try Clockify (free) For outsourcing, try Upwork, Fiverr and PeoplePerHour. And if you would like to join my community of ambitious, entrepreneurial, soul centred business women who want to get to that consistent £5k a month and beyond, you will be very welcome. Join at Marketing Your Way To Success on FB.

How's your marketing going for you? Honestly? Amazing?.......Just OK?.....Or a bit ‘meh'? If “just OK” or “meh” I could tell you about how to put together your marketing strategy and plan, but whilst that is vital to the success of your marketing, it still isn't enough. If you have ever suffered from imposter syndrome or lack that all-important self belief, then this could be why your marketing isn't working the way that you want it to. In today's episode I share with you my own story of how I lost a much loved business for this very reason, and I tell you what steps you can take for yourself to make sure that doesn't happen to you.

Did you know that there are at least 43 marketing channels (called "media" in marketing terms) to choose from when you're thinking how to get your message out there? It can be overwhelming to say the least, and probably enough to drive you slightly bonkers! Procrastination can kick in if you can't decide, and then you end up doing nothing. Or you will attempt to do all of it, not very well. I'm not sure which is worse! So in today's episode, I am looking out how to choose the right kind of marketing channels for you and your business so that you can SHINE! *** If you are a female entrepreneur looking to move into the solid six figure revenue bracket over the next year or two, I would love to find out a little more about you please! I have a completely anonymous survey that will help me design my upcoming courses based on what you want and need, and it would be mega helpful if you could spare a few minutes to complete it please. >>> Click this link to take the survey

Ever found yourself wondering exactly which social media platforms to post on for your business? There are so many social media platforms, it can be difficult to decide and, worse, there's also the dreaded "FOMO" (no, I didn't know what it meant either, but I do tell you in today's episode!). So today I am taking you through how to make the decision on what platforms to use for your business. Happy listening! *** LAST CALL FOR THE FREE FOUR PART MASTERCLASS TRAINING SERIES ON SOCIAL MEDIA Thursday 18th February 2021 - 5pm GMT / 12pm EST Tuesday 23rd February 2021 - 5pm GMT / 12pm EST Thursday 25th February 2021 - 5pm GMT / 12pm EST Tuesday 2nd March 2021 - 5pm GMT / 12pm EST If are serious about getting to grips with your social media this year and want it to make the impact on your business that you truly want and deserve, then you need to be on my upcoming four part training series on social media - called Power Up Your Social Media For 2021. This will be the best combination of knowledge of my strategic marketing brain with the breadth and depth of social media knowledge of social media expert and trainer, Jonathan Pollinger. During this free four-part masterclass training series, we will show you how to start getting more followers to your social media channels and power up your social media so that you get the sales and results you want for your business. And more specifically: ✅How to plan your social media so that your social media content gets you the sales and business results that you want; ✅How to find and get those all-important followers AND how to get them engaged with what you're saying; ✅How to power ahead of your competitors: it's a mad and highly competitive world out there on social media and everyone's jostling in the same space. We'll share with you exactly what new platforms you need to be on to be ahead of the game and shine; ✅How to future proof your business: social media is changing all the time and we'll let you into the insider secrets of the social media trends that are coming your way that you need to be taking advantage of for your business. If you want predictability, consistency and freedom in your life, you have to create a system... A proven system that starts with the very first of your marketing channels – your social media. Register now for the live training with us next week that'll walk you through this system step-by-step

Social media seems like a necessary evil to some entrepreneurs, but it is essential to the growth of our business. In today's episode I'll take you through why social media is so important for the marketing of your business - told through a story of some birds! *** If are serious about getting to grips with your social media this year and want it to make the impact on your business that you truly want and deserve, then you need to be on my upcoming four part training series on social media - called Power Up Your Social Media For 2021. This will be the best combination of knowledge of my strategic marketing brain with the breadth and depth of social media knowledge of social media expert and trainer, Jonathan Pollinger. During this free four-part masterclass training series, we will show you how to start getting more followers to your social media channels and power up your social media so that you get the sales and results you want for your business. And more specifically: ✅How to plan your social media so that your social media content gets you the sales and business results that you want; ✅How to find and get those all-important followers AND how to get them engaged with what you're saying; ✅How to power ahead of your competitors: it's a mad and highly competitive world out there on social media and everyone's jostling in the same space. We'll share with you exactly what new platforms you need to be on to be ahead of the game and shine; ✅How to future proof your business: social media is changing all the time and we'll let you into the insider secrets of the social media trends that are coming your way that you need to be taking advantage of for your business. If you want predictability, consistency and freedom in your life, you have to create a system... A proven system that starts with the very first of your marketing channels – your social media. Register now for the live training with us next week that'll walk you through this system step-by-step

Modelling is a useful tool in any entrepreneur's toolbox and enables you to make lots of little tweaks that can add up to a BIG difference in the success of your marketing. *** The free Masterclass series that I tell you about is called Power Up Your Social Media and you can register for the masterclasses and your workbook here now. The dates, times and individual masterclass info are: Thursday 18th February 2021 5pm GMT / UTC - Power Up Your Social Media Plans - How To Create A SM Plan That Delivers You The Sales and Results That You Want Tuesday 23rd February 2021 5pm GMT / UTC - Power Up Your Followers – How To Build Those All Important Followers And Get Them Engaged And Excited About What You Post Thursday 25th February 2021 5pm GMT / UTC - Power Ahead Of Your Competitors – How To Use The New Social Media Trends To Your Competitive Advantage Tuesday 2nd March 2021 5pm GMT / UTC - Power Up Your Future – Which New SM Platforms That You Absolutely Need To Be Using In Your Social Media Marketing This Year

Do you write your goals down on a list somewhere? Stashed away in a file which you only re-visit now and again? Although we probably all do this, I think it can be quite dry and uninspiring and our minds can't get emotionally involved in them. So in this episode I'll take you through what you can do, starting today, to bring your goals completely alive and to make them a physical reality. This method can truly create magic, so do please let me know how you get on. *** Social media expert, Jonathan Pollinger, and yours truly have put our heads together and are running a free mini masterclass series in February to help you power up your social media this year. We'll be covering topics such as how to create your content plan, growing and engaging your audience, and the latest trends and platforms that you will need to utilise in your social media strategy. More info next week but just to give you a heads up on dates, these are: Thursday 18th Feb 2021 Tuesday 23rd Feb 2021 Thursday 25th Feb 2021 Tuesday 2nd March 2021 *** And do come and join me in my growing Facebook Marketing and Mindset community, called Marketing Your Way To Success, for ambitious, soul centred, entrepreneurial women who want to build a secure six figure business.

Have you ever thought past your overall business and marketing goals, down to a more granular level? Each of these granular marketing activities are all there to help you achieve your top line marketing goals. So it pays you to set goals for each activity. In this week's episode, I am going to take you on a deep dive into how you would set marketing goals for each of your marketing activities and how they all synergistically fit together. *** For my weekly Marketing Q&A Live as well as other hints, tips and inspiration do come along and join my Marketing and Mindset Facebook community - Marketing Your Way To Success - for ambitious, soul centred, entrepreneurial women who want to build a secure six figure business.

I don't know about you, but I have to rely on my weekly and daily action lists in order to make sure everything gets done in my business. Even with the mundane, regular tasks, if I don't write down – somewhere – what I have to do, then off that thought disappears, out of my memory bank and off into the ether, never to be seen again. It's easy to forget our goals too, but these - arguably - are the most important things to remember in our life. Aside from not forgetting them, there's also a very good reason why you should write them down, and that's what I am talking to you about in this week's episode. For my brand new weekly Marketing Q&A Live that takes place every Friday at 11am UTC, you'll need to join my Facebook Group - "Marketing Your Way To Success" and pop your question in there, then just listen in live on Fridays to hear your question answered! Hope to see you there :-) Kim x

Today we have a major Jupiter Saturn conjunction in 0 degrees 38' of Aquarius, and it has major significance for the world that we live in, our lives and our businesses. In this episode I am deep diving into the conjunction and taking you through what this conjunction will mean for you. NB: I was having a senior moment and mentioned at the beginning that there was a major conjunction in 1960/61. Apologies for me saying that because that date was incorrect (no idea what planet I was on at the that particular moment...it obviously wasn't Jupiter or Saturn!!) the last conjunction as close as our one this year AND so that we can see it from Earth was in 1226. The next close conjunction will be in my kids' lifetimes in 2080 but then the one after that will be in 2417 so yesterday's conjunction was our best chance of seeing on this close. And in the UK, it was cloudy and raining!! If you would like to watch the video version on You Tube, you will find it here.

My mum used to say "be careful what you wish for, because you might actually get it." I'm not sure I really understood that as a child, but as an adult, well - never a truer word has been spoken. However, I am going to challenge you to STOP wanting...for a very good reason. And this episode I will tell you why! If you'd like to come and join my brand new FB community of like-minded entrepreneurs, pop along to Marketing Your Way To Success, and you'll have a very warm welcome! Look forward to seeing you there :-)

It's that time of year again when our thoughts turn to what we want to achieve next year. Actually this is relevant at ANY time of year, because in this episode I wanted to talk to you about what success looks like for you. Do come and join me in my brand new FB community for entrepreneurs at Marketing Your Way To Success. I will look forward to seeing you there :-)

The terms "brand" and "branding" are much misunderstood and I saw someone asking this very question just a few days ago on a business forum, so I thought I would take the opportunity to answer it for everybody! If you ever have questions on all things marketing and branding, do come along and join my new online Facebook community where you can get help, advice and join my masterclasses. Hop over to Marketing Your Way To Success to join and I shall look forward to saying hello :-)

The term "marketing funnels" and "sales funnels" get used a lot in marketing, particularly now with online tools making it so much easier for us mere mortals to put one together. Your marketing funnel will lead into your sales funnel, and this episode I am giving you an introduction into the: benefits fo a marketing funnel, what a marketing funnel is, what type of business can use one, and how they're made up. My aim is for you to have that basic understanding so that you can decided whether it's something you would like to include in your marketing plans and therefore whether you want to explore further. If you have any questions, please come along and join my small but growing Facebook community Marketing Your Way To Success and post your questions in there. You'll be assured of a warm welcome :-)

Despite it being a funny old year (maybe the understatement of the year) I think we can take a huge gift from it into 2021. *** Do come along and join my brand new Facebook Group - Marketing Your Way To Success - and say hello; you will be very welcome. And click on the link to download yourself a free copy of How To Grow Your Audience On Social Media.

It's a sad fact that when a business hits a difficult period, or they want to cut back on expenses, then marketing is one of the first things to go. When they do that, they realise what their marketing was doing for them all along. *** For a free copy of my brand new ebook that I talk about in this episode, called How To Grow Your Audience On Social Media, just go HERE to download your copy. And do come along and join me in my brand new Facebook Group - Marketing Your Way To Success - for marketing insights, tips, and masterclasses. See you there :-)

If you've wondered what the difference is between these terms, and what to do about them, don't worry you're not alone. In this episode, I'll explain all! If you'd like to come and join in my new group on Facebook, please hop along to Marketing Your Way To Success and come and say hello. You'll be very welcome :-) And if you'd like to sign up for my weekly newsletter, you can do that here. Here's where to download your free copy of How To Grow Your Audience On Social Media!

Unless you have been living on the moon, then you would have noticed that this year has been a a teensy weensy bit interesting. Major changes and major transformations to our entire lives and businesses and everything that we have got used to and known, I think we're changing for the good though; like any transformations, it's painful whilst you go through the process, but it's good when you have reached the other side. Astrologers have seen this year coming for a long time: the Jupiter, Saturn, Pluto stellium in Capricorn is a POWERFUL and TRANSFORMATIVE combination and (as astrologers) we've known that something major will be happening this year for a long while. Something destructive but transformative. So here we are nearing the end of 2020, all of us reeling from the enforced changes this year. My best advice would be to go with it because life - as we knew it - will never be the same again...but in a good way. I'm looking forward to seeing what the next few years will bring. So, in today's episode, I have broken this stellium down for you and am giving you an insight into what will be happening next and when. Any questions, you can pop me a message in my Facebook Group - Marketing Your Way To Success. If you'd like to watch the video version of this podcast, you can find it here. And if you'd like to sign up for my weekly newsletter, you can do that here.

...and it may not be for the reason that you think!

Here's what I did to get over my abject dislike of video and built my confidence, and how you too can build your confidence with stuff you don't like.

When you know you are allowed to fail (in fact it's an integral part of marketing) then a) it takes a big weight off your shoulders and b) you will get more successful at it!

Sales and marketing gets put together and treated together, but there IS a difference, and marketing and advertising get interchanged far too regularly for my liking (I probably need to get out a little more if this is all I'm worrying about!). So on this episode I have run through what each of them mean for your business. Hope it's helpful :-)

We have a New Moon this Sunday (15th Nov 2020) and Mars going direct tomorrow (14th Nov 2020) which signifies some amazing new beginnings. Don't worry if you're listening to this after the 14th/15th November 2020, the message still applies :-) Hope you enjoy it.

Have you ever struggled with trying to decide between a Facebook Page or a Facebook Group? I know, it can be complicated can't it? I struggled too to begin with until I suddenly realised the difference between them. In this episode I refer to a video on my YouTube channel where I talk about social media reach and engagement. If you'd like to watch this, the link is: How To Maximise Reach and Engagement: https://youtu.be/_s5Kw73boqE

Annoyingly, the Law of Attraction won't work on its own; you need to understand the Law of Vibration and use that too. Here I explain why.

Social media has so many benefits for your business; here's three that you may not have thought about.

There are lots of reasons why you might use social media but these are my personal favourite top three.

Do you think there must be something missing from this Law of Attraction thingy? I think you could be right! Here's what I have summised from my reading. The books that I refer to are: Think And Grow Rich by Napolean Hill (obviously! sorry - had a complete brain freeze when I was recording this :-D ) Working With the Law by Raymond Holliwell Conversations With God series - Neale Donald Walsch The Power Of Awareness - Neville Goddard

A couple of weeks ago I recorded a video and a podcast to recommend that you track your social media stats once a week. As a result I has a question from someone asking me why he should track his social media. It's a great question so I have answered it here :-) Hope it's helpful :-)

Need to know what the most powerful marketing tool is in your marketing toolbox, and how to get it? In this episode I explain exactly how...even if you have no clients yet.

I'll be discussing the planetary influences affecting the US elections, us globally, and us as individuals in our businesses. Hope you enjoy!

And who isn't? Why you need to know the answers to both of these questions.

Why saying 'no' is just as important as saying 'yes' in your business.

How this Saturday's Blue Moon (31st October 2020) is likely to affect you and your business.