CMO Diaries

Yoni has plenty of experience launching products from his product marketing background, but how did things change when doing the same as a CMO? Turns out, plenty...Key talking pointsThe important things to consider when launching a product as a CMO.Why you should never take things for granted with product launches.Why the work doesn't stop once the product is launched.

OKRs can be a powerful tool for aligning an organization, but you need to understand what the framework's really about. Andrea shared with us how she's been getting to grips with the model.Key talking pointsWhat is the OKR framework, and why can it be so effective?How to measure OKRs at different levels.How to select the right OKRs for your organization.

The Great Resignation has firmly put the power in the hands of talent, rather than the companies trying to hire them. Yoni takes us through what this means for CMOs, and how we can rise to meet that challenge.Key talking pointsHow The Great Resignation has shifted the power to talent over companies.Why we can't just throw money at the problem.How CMOs can overcome these challenges and attract the right talent.

Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea explains, it was important to work on this with all members of the senior leadership team.Key talking pointsWhy it's important to have a strong employee brand and culture.How to develop them so they align with senior leadership's outlook.The importance of personal interaction and collaboration.

An average person receives over 100 emails each day. That's why it's important to make sure your emails stand out. Aidan shares her tips on how to do just that.Key talking pointsWhy email is still an important component of digital marketing.Crafting an email strategy that works.Embracing autoresponders and email automation.

Yoni shares with us his experiences in leading the development of Uptime's new pricing model system led him to develop new skills, which has allowed him to open up two-way dialogues with different departments.Key talking pointsThe importance of developing new skills, along with a working knowledge of the associated terminology as a CMO.How these skills and terms can allow you to have two-way dialogues with other departments, like development teams.What these new avenues could mean for future projects.

Andrea joins us for her second CMO Diary to share the revelation of the 5:95 ratio is changing her approach to B2B marketing.Key talking pointsWhat do we mean when we say only 5% of B2B buyers are ready to buy?The importance of targeting that 95% of your audience for long-term success.How to align short-term and long-term goals.

Andrea and her team have been working incredibly hard for months developing a new brand to represent their newly merged organization, and she joins us for her first CMO Diaries to explain the process so other CMOs can do the same in the future.Key talking pointsWhy a new brand was important as a result of the merger, both internally and externally.The important considerations and processes in developing a great brand for merged organizations.The importance of input from both sides of a merger to get great results.

Whether you're unsure about SMS marketing for your brand, or curious but not sure where to start, Aidan is here to explain how and why she's been using it so effectively recently.Key talking points:Why SMS marketing could be valuable to your brand.Effective ways of utilizing it.Potential uses in the future as platforms evolve.

A rebrand isn't just done once it's released to the public, it's part of a continuing process that needs monitoring and maintaining by all parts of the business. Yoni takes us through everything his team has been now that the rebrand is out into the world, and what their plans are for the future.Key talking points:Important post rebrand milestones.How a successful rebrand can set you up for future projects.The importance of celebrating these kinds of milestones with your team.

By nature of the business, Paintru requires long lead times, so in the run-up to Black Friday, Aidan has been working out how best to build excitement while managing expectations, while still standing out from the crowd.Key talking points include:Why is Black Friday still so important?How to get people in the Holiday-gifting mood when it's barely even Fall.How to balance expectations from both customers and suppliers.

Rebranding can be a mammoth undertaking, but it's something most CMOs will have to do at some time in their career. Yoni Solomon, CMO of Uptime.com is back for another CMO Diaries to share how he's been approaching the process and the lessons he's learned for other CMOs.Key talking points:The importance of technical details when it comes to rebranding a tech product.How to lead a team and align other departments behind your new direction.How to balance speed with precision and not making concessions.

For almost every CMO, their organization's brand is their baby. But what makes a great brand, and how can CMOs approach branding in a world of increasing competition across every sector? That's what we're covering in another episode featuring Yoni Solomon.Key talking points include:-Why is branding so important, and what makes for an effective brand?Priorities and processes when approaching a rebrand.The importance of branding both externally and internally.

Establishing your positioning and messaging as a brand is a key part of marketing, and as a CMO you're responsible for the development and establishment of this essential aspect of a brand. That's why Yoni is taking us through the steps he's taken at Uptime.Key talking points include:Why messaging and positioning are important to a brand.The importance of customers in establishing your positioning.Establishing a consensus with key stakeholders to successfully roll out new positioning and messaging.

Just a few months into his first CMO role, Yoni Solomon has had a lot to take on board. We discuss what he's found to be most helpful as a new CMO, with lessons learned for others in the role on what to prioritize.Talking points include:The importance of establishing expectations and building relationships with other departments.Expanding skill sets through contractors.Adapting from big-tech to the startup environment.