Podcasts about conversion rates

Using Facebook & Instagram Ads to Attract Motivated Sellers | Real Estate Marketing StrategiesWatch the full video version here: https://youtu.be/5HsyyMuvt6YJoin us in this episode as we dive deep into the strategies for using Facebook and Instagram ads to attract motivated sellers. Josh shares real-time insights and the big picture principles applicable to any market or niche. We explore CRM transitions, ad setups, and lead generation tactics. Learn about effective ad campaign configurations, using tools like KV Core, Bold Trail, and Listings to Leads, and how to handle lead follow-ups. Find out how direct mail and automation can enhance your ROI, and discover upcoming sessions on REOs and identifying likely sellers with AI. Don't miss the practical tips and real-life examples discussed in this informative session!Here are all the resources mentioned in the episode:http://GrowWithJosh.com/ilist - the BEST seller engagement tool on the planet :-) (get a FREE 30 day trial!)http://GrowWithJosh.com/l2l - grab a FREE 21 day trial with Listings To Leads!http://GrowWithJosh.com/thanks - get your FREE account with Thanks.iohttp://GrowWithJosh.com/ps - free 14 day trial with my preferred homeowner data provider (be sure to email me for your free marketing credits)https://manus.im/invitation/BGDYDOXJJDPIK3 - AI tool I mentioned later in the episode. Timestamps:00:00 Introduction to Facebook and Instagram Ads for Sellers00:40 Personal Updates and CRM Transition02:31 Motivated Seller Leads and Pay Per Lead Providers03:49 Conversion Rates and Success Stories06:16 Optimizing Facebook and Instagram Ads09:16 Ad Campaign Setup and Strategy15:45 Lead Form and Follow-Up Process19:12 Direct Mail Strategy and Testing21:40 Q&A and Additional Insights26:10 Uploading and Updating PDFs on Thanks.io27:14 Mailing List and Match Rate Insights28:17 Engaging Conversations with Leads31:07 Using Listings to Leads for Marketing32:48 Testing Different Lead Magnets34:03 Fixing Errors and Optimizing Ads37:29 Leveraging Manus AI for Real Estate46:16 Upcoming Sessions and Final Thoughts

Julian Jessen ist der Gründer von DevHelden – einer der spannendsten App-Agenturen Deutschlands. In dieser Folge erzählt er, wie aus Schulabbrüchen, Bundeswehr und Nebenjobs eine Tech-Karriere wurde. Sein Team entwickelt Apps für Marken wie Smilodox oder LiveFresh – und steigert damit Conversion Rates um bis zu 200 %. Was eine eigene App wirklich bringt und wie man ein Tech-Business baut, erzählt Julian in dieser Folge. Viel Spaß, Marven & Moritz Wir bei [abscale](https://www.abscale.de/) stehen für Daten. Für unsere Kunden realisieren wir Projekte zur datengetriebenen Conversion Rate Optimierung durch modernste A/B-Testing-Strategien. Hierbei agieren wir als Full-Service-Partner im Auftrag unserer Kunden und sorgen für zusätzliches Wachstum, losgelöst vom Werbebudget. In der Vergangenheit haben wir mehr als 35+ starke D2C-Brands betreut und für mehr als 20+ MIO€ Mehrumsatz gesorgt. [Webseite von abscale inkl. Pricing und kostenlosem Erstgespräch⁠ ](https://www.abscale.de/pricing)⁠ [LinkedIn-Profil von Marven ](https://www.linkedin.com/in/marven-hennecker/)⁠ ⁠[LinkedIn-Profil von Moritz⁠](https://www.linkedin.com/in/moritz-westerdorf/) [Hier gehts zum Podcast als Video-Format auf Youtube ](https://www.youtube.com/channel/UCYg6LQFF3WgdatmlE37o99g)[⁠Instagram mit Ausschnitten aus dem Podcast⁠ ](https://www.instagram.com/abscale.de/) Durchschnittlich erreichen wir für unsere Kunden:

Struggling to explain your SaaS product in a way that actually converts visitors into users? Most tech companies lose 75% of their audience after two minutes, but there's a proven approach that keeps viewers engaged and drives real results! Learn more at https://www.spirevideo.net/top-explainer-video-services-startups-saas/ SpireVideo City: Hermiston Address: Hermiston Mills Website: https://www.spirevideo.net/

Tea Time with Talent Acquisition is proudly sponsored by Peritus Partners - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peritus Partners - Next Generation Recruitment⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------------------------------How many times have you heard a vendor pitch their platform with the classic line: "You only need to make one placement, and it pays for itself"?Sigh.In this jam-packed episode, I had the pleasure of sitting down with Stephen Collopy to dive deep into Talent Ops, specifically through the lens of sourcing strategies. We explore how to assess where talent is flowing into organisations, identify bottlenecks, and most importantly, determine whether a real problem exists before jumping to solutions.A must-listen for leaders and individual contributors alike this episode will challenge the way you evaluate sourcing tools, helping you double down on what works and spend less time on what doesn't.Feel free to find Stephen here - ⁠Stephen Collopy | LinkedIn ------------------------------If you find this topic interesting or have an idea about a future topic in which either you would like to speak yourself or would like us to cover, please reach out to the host, Eden here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Eden Whitcomb | LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thank you for supporting our project, if you liked what you heard then we would appreciate if you could drop us a review or rating!#podcast #recruitment #talentacquisition #hiring #HR #HRBP #leadership

Maxwell Nee is the Chief Revenue Officer of ScoreApp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award-winning entrepreneur, bodybuilder & dancer. He's been featured on TV, Radio, Forbes, Singapore's The Business Times & The Australian Business Review.00:00 - 00:17 "We have a mantra in our business that we want to force our clients to be successful. So we're always tuning in and filtering through and focusing on what can we do to over service our clients.” — Maxwell Nee00:18 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:17 Max's Background01:18 - 08:33 Marketing Essentials Moment: Delivering Your Message08:34 - 09:41 Welcome to the show, Max!09:42 - 10:39 Current Focus of ScoreApp10:40 - 13:06 Lessons Learned as an Entrepreneur13:07 - 15:54 The Power of Quiz Marketing15:55 - 19:46 Conversion Rates and Lead Quality19:47 - 21:13 Applications Beyond Health21:14 - 22:04 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.22:05 - 23:51 Marketing Strategies for ScoreApp23:52 - 24:49 Affiliate Program Insights24:50 - 26:27 Future Goals26:28 - 29:26 Data Privacy and Compliance29:27 - 31:30 Support and Community Engagement31:31 - 32:53 Free Book and Free Trial Offer (ScoreApp)32:54 - 33:45 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!33:46 - 34:32 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Personalization #LeadGeneration #MarketingEssentialsMoment #DeliveringYourMessage #MarketingTips #ROI #ReturnOnInvestment #LeadConversion #EmailMarketing #QuizMarketing #Entrepreneurship #FirstPartyData Hosted on Acast. See acast.com/privacy for more information.

File this episode under: Things you'll wish you knew sooner about. This episode is all about generating revenue from a freebie/lead magnet. I didn't know about tripwires until YEARS into my online business and here I am to save you from being as unaware as I was. While we're at it, I'll share a bunch of other things I wish I knew sooner.☀️ TAP HERE TO GET YOUR TICKET TO FREEBIE IN A WEEKEND:https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/

Have you ever wondered why some websites guide you right to what you need, while others leave you feeling lost? Welcome to "The Encore Entrepreneur," where Lori reveals the power of secondary pages. In this episode, Lori shares strategies and tactics for the often-overlooked elements of a successful website, like services, FAQs, testimonials, thank you pages, resources, media or speaker pages, and legal policy pages. Lori shares how these pages can enhance the visitor experience and boost conversion rates. Lori explains that these pages aren't just extra content; they're essential for building trust and credibility with potential clients. By answering common questions, showcasing testimonials, and providing valuable resources, these pages guide visitors smoothly through your site. Lori shares tips on optimizing these pages, highlighting the importance of clear information, strong calls to action, and user-friendly design. She also emphasizes the need for regular updates to keep content fresh. Whether you're an experienced entrepreneur or just starting out, Lori's insights will help you turn your website into a powerful business tool. Discover how these often-overlooked pages can transform your online presence into a dynamic website for growth and success. Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Insert Link -  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode, the FBA University boys discuss how to best test Creatives for listings and ads!

Copywriting Praxis-Vorlagen gratis? ➔ Hier laden: https://xhauer.com/downloads-podcastWEBINAR "Die 3 Schritte zur vollen Pipeline durch LinkedIn" ➔ Hier anmelden: https://xhauer.com/webinar-podERWÄHNTE FOLGEN:➔ https://youtu.be/aHeZAkdMqk8Mit diesen 5 Copywriting-Tipps bringst du deine Conversion Rates sofort nach oben: Du lernst, wie du Texte schreibst, die jeden nächsten Schritt verkaufen, warum Leerzeilen und kurze Sätze so wichtig sind, wie du mit dem Wort „sodass“ bessere Gründe gibst und wie du mit persönlichen Pain Points und den richtigen Konsequenzen mehr Pipeline-Chancen schaffst. Setze die einfachen Schritte direkt in Anzeigen, E-Mails und Landingpages um und beobachte, wie aus deiner Zielgruppe echte Reaktionen werden.Wenn du neu auf meinem Kanal bist:Mein Name ist Michael Asshauer. Ich bin Gründer und Geschäftsführer von XHAUER. Mein Team und ich helfen jeden Tag Anbietern im komplexen und technischen B2B, ihre Pipeline mit guten Verkaufsgelegenheiten zu füllen. Durch eine systematische Kombination aus Performance- und Content-Marketing. Ganz ohne Bunte-Bildchen-Marketing, sondern datengetrieben nach dem Grundsatz “Do more of what works”.Ein paar Fakten für dich, wie ich hierher gekommen bin und welche Reise ich auf diesem Kanal dokumentiere:25 Jahre: Gründung meines ersten Technologie-Unternehmens Familonet25 Jahre: Abschluss meiner Studiengänge Volkswirtschaftslehre, Betriebswirtschaftslehre und International Business (Hamburg & Melbourne)28 Jahre: Ausgründung unserer B2B-Software-Entwicklungsagentur onbyrd30 Jahre: Übernahme unserer Unternehmen durch den Daimler-Konzern (heute Mercedes-Benz Group AG)31 Jahre: Gründung meiner Business-Content-Plattform “Machen!”32 Jahre: Gründung meines Performance-Recruiting-Unternehmens Talentmagnet (und anschließender Verkauf)34 Jahre: Gründung unserer B2B-Marketing-Agentur & Beratung XHAUER, gemeinsam mit Paula.Heute: Paula, unser Team und ich sind auf dem Weg, eine der besten B2B-Agenturen & Beratungen weltweit aufzubauen.Auf diesem Kanal teile ich alle Erkenntnisse, Learnings und Best Practices aus Tausenden Kampagnen offen mit dir, sodass du sie für euer Marketing anwenden kannst.Für B2B-Marketing, das die Pipeline füllt.Dein Michael Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Mike Barnhart, COO and CFO of Eco Plumbers, discusses the essential role of hope in leadership, financial growth strategies, and the importance of curiosity in business. The discussion also covers customer retention through membership models, the importance of incentive plans, and effective budgeting practices. Additionally, Tommy and Mike delve into team development, the use of technology for efficiency, and managing expenses for profitability. The conversation also highlights the role of technology in improving sales processes and the necessity of effective recruitment and training to build a strong workforce.    Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Role of Hope in Leadership 01:43 Introduction to Mike Barnhart and Eco Plumbers 02:11 Financial Growth and Strategic Planning 03:00 Greenfield vs. M&A Strategies 06:55 The Importance of Curiosity in Business 08:41 Leveraging AI for Financial Insights 10:54 Rebranding and Expanding Services 12:20 Marketing Strategies and Storytelling 15:13 Navigating Economic Challenges 16:40 Membership Models and Customer Retention 19:51 Incentive Plans and Employee Engagement 20:57 Key Performance Indicators in Business 23:06 Budgeting and Financial Planning 26:10 Top Grading and Team Development 28:55 Utilizing Technology for Efficiency 30:43 Revenue per Employee and Operational Efficiency 32:42 Managing Expenses and Profitability 36:13 Navigating Pricing Strategies for Profitability 39:20 The Importance of Reviews and Conversion Rates 41:20 Sales Techniques and Customer Engagement 46:09 Leveraging Technology for Improved Sales 51:05 Recruitment and Training for Success 55:07 Building Relationships and Networking 01:00:59 Work-Life Balance and Purpose in Business  

You're a content creator selling education, but your conversion rates are too low… Maybe because you have a big following in low-income countries. Or you've just managed to attract lots of freeloaders. Now what do you do? – First, we need to make sure: 1. You're offering something that people actually want 2. You have proper sales systems in place 3. Are your conversion rates really that low? (Compare with peers in your niche) Still not solved? Try changing the sales vehicle. Instead of selling through an automated email sequence, try: - Offering a free course that sells your flagship course - Promoting your product through regular live streams - Running webinars Your audience might not feel comfortable buying through emails, especially if your emails are in a language they're still learning. Go from text → video. Let us know if it works. Learn more about our events: www.creatorempires.com

https://youtu.be/RaLbPGZBOEU Seth Tillotson, CEO and Founder of Your Business Consultation, is driven by a mission to empower everyday professionals to become confident entrepreneurs and business owners. We learn how Seth's journey—from launching service businesses to helping others transition from 9–5 roles—inspired his purpose. He shares his framework, The 7 Profit Improvement Areas, which helps entrepreneurs uncover hidden revenue and boost profitability by focusing on: Lead Generation, Conversion Rates, Closing Rate, Client Retention, Increasing Average Sale, Increasing Sale Frequency, and Cost Reduction. He also explains how to use squeeze pages to accelerate conversions, outlines the Captivate–Fascinate–Educate–Close method, and discusses how entrepreneurs can avoid the trap of staying busy instead of being effective. --- 6 Figures to Your Profit in 60 Minutes with Seth Tillotson Good day, dear listeners, Steve Preda here with the Management Blueprint Podcast. And my guest today is Seth Tillotson, the CEO and founder of Your Business Consultation, and an investor in multiple retail-oriented businesses. Seth, welcome to the show. Thanks for having me, Steve. I'm excited to be here. All right. So you're a very young entrepreneur to be on the show in general, but that's great because you're bringing a different perspective, you're bringing a different energy, and you have certainly big ambitions and already a good track record. So, tell me a little bit about your personal ”Why,” what is driving you, and how are you manifesting it in your business? Sure. So, my personal “Why,” it comes from a feeling that I got. I'll tell you a specific story. The first time that I helped somebody transition from a nine to five employee to their own business owner. So, I, at one point, owned a booth rental hair salon and I encouraged everybody to have their own business as they rented the space from me. I came across a young lady who was timid and shy working a nine to five that wasn't really being treated the best at that salon. And so I said, you know what, if you come over and rent a booth, then I'll sit down with you for as long as it takes and we'll set up the whole LLC, get your registration, EIN, taxes, all that fun stuff, insurance, all of it. It took about four hours, but by the end of it, I could tell that she was feeling confident in having her own business and excited to have her own brand and be able to choose her own hours. If there was a specific service that she didn't want to offer, she didn't have to. I had no rules other than to keep the space clean and sanitary, pay the rent on time, that's it. So, about a year later, I had an interview with her and I sat down and asked, how's it going? And just the glow from her eyes and the body language, everything, it's so different. It was confident, it was inspiring. And the feeling that I got from doing that, from being a part of that transformation, the only thing that I can think of it is akin to when I was flying helicopters. And so, like the feeling of that freedom and the responsibility, I guess, it lit a fire in my soul. I'll put it that way. And I knew then that this was one of my sole purposes, something that not only am I good at helping people with that transition and answering all their questions, but it's something that I feel like I'm here to do. Love it. That's a very inspiring story. And I mean, hey, entrepreneurship can be life changing for sure. It probably is life changing. Now, not all the time for the better, but it's definitely if you embrace it, then it can make your life much more autonomous and rewarding. So, you started offering this service and, in fact, on your LinkedIn page and website you talk about a 60-minute conversation with an entrepreneur and you basically look at seven different areas in their business and you offer to identify at least six figures of profit improvement, which is quite a bold claim. So,

In dieser Podcastfolge nehme ich Dich mit hinter die Kulissen von Evergreen-Funneln – jenen vielversprechenden Automatisierungen, mit denen Du als Solopreneur eigentlich „im Schlaf“ verkaufen solltest. Doch was tun, wenn der Funnel gebaut ist, aber die Ergebnisse enttäuschen? Ich, Mira, Host des Podcasts Mit Webinaren erfolgreich, zeige Dir Schritt für Schritt, woran es wirklich haken kann – und worauf es stattdessen ankommt. Wir sprechen über häufige Denkfehler, die wahren Ursachen für schwache Conversion Rates und wie Du mit einer gezielten Analyse die Qualität Deines Funnels verbesserst. Du erfährst: Warum "einfach mehr Reichweite" oft nicht die Lösung ist Welche Zahlen Du wirklich im Blick haben solltest Wie Du kalte, warme und heiße Kontakte gezielt ansprichst Warum ein Low-Ticket-Angebot ein echter Gamechanger sein kann Diese Folge ist besonders geeignet für selbstständige Coaches, Trainer und Berater, die bereits erste Funnelstrukturen aufgebaut haben – oder gerade davorstehen, ihren Funnel zu überarbeiten. Wenn Du Deinen Funnel endlich so gestalten willst, dass er verlässlich Ergebnisse liefert – dann ist diese Episode für Dich gemacht. Ich freue mich auf Dich in der Folge, Deine Mira Host von Mit Webinaren erfolgreich

Is your website driving prospects away? Lori shares how to enhance your website for better customer engagement and more leads without a full redesign. She emphasizes the basics of a great website, such as fast loading times and mobile compatibility, as people expect quick access and smooth navigation on any device. Lori highlights the importance of clear navigation and engaging homepage content to capture attention and encourage exploration. She offers practical tips like optimizing images for faster loading and ensuring designs work on all screen sizes. A key focus is on creating strong calls to action, like newsletter sign-ups or purchases, and building trust with real team photos and security badges. To improve user experience, Lori suggests adding contact options like FAQs and live chat for immediate assistance. Throughout the episode, Lori provides strategies to enhance websites and user experience, leading to more engagement and higher conversion rates. Whether you're experienced or new to business, this episode offers valuable insights to boost your online presence and grow your business. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

#311 Conversionmaker.ai | KI trifft Conversion | Michael Witzenleiter | CEOVon besseren Texten zu höheren Umsätzen – Wie KI die Zukunft des digitalen Marketings verändertIn dieser Episode des Startcast Podcasts spricht Host Max Ostermeier mit Michael Witzenleiter, dem Gründer und Geschäftsführer von Conversionmaker.ai. Michael hat eine klare Mission: Unternehmen dabei zu helfen, ihre Webseiten und Shops mithilfe von Künstlicher Intelligenz (KI) zu optimieren – und zwar so, dass nicht nur Suchmaschinen, sondern vor allem die Kunden überzeugt werden.Michael teilt seine spannende Reise von seinen Anfängen im Performance-Marketing bis hin zur Gründung von Conversionmaker.ai. Mit einem Team aus 20 KI-Expert*innen entwickelt er Tools, die Texte und Bilder für Webseiten und Onlineshops automatisch optimieren – und das für bis zu 2 Millionen Produkte gleichzeitig. Das Ergebnis? Bessere Sichtbarkeit bei Google, höhere Conversion-Rates und eine enorme Zeitersparnis für Unternehmen.Erfahre, wie Michael mit seinem Unternehmen einer der ersten europäischen Partner von OpenAI wurde und warum er glaubt, dass KI den Bereich der Conversion-Optimierung revolutionieren wird. Er erklärt, wie sein System funktioniert, welche Herausforderungen es bei der Skalierung von Texten gibt und wie er Unternehmen dabei hilft, ihre Zielgruppen besser zu verstehen.Highlights der Episode:Von der Idee zur Innovation: Wie Michael die Lücke zwischen SEO-Optimierung und kundenfreundlichen Texten schloss.KI in Aktion: Wie Conversionmaker.ai Texte für bis zu 20.000 Produkte in nur 30 Minuten generiert.Die perfekte Balance: Warum es wichtig ist, sowohl Suchmaschinen als auch Kunden mit den richtigen Inhalten anzusprechen.Barrierefreiheit und Nachhaltigkeit: Wie KI auch alternative Texte für Bilder erstellt und damit Barrierefreiheit fördert.Zukunftsvisionen: Warum Michael glaubt, dass KI langfristig klassische A/B-Tests ersetzen könnte.Michael gibt außerdem Einblicke in die Herausforderungen des Unternehmertums, darunter den Aufbau eines starken Teams, das schnelle Reagieren auf Marktveränderungen und die Priorisierung von Kundenbedürfnissen. Er spricht offen über Learnings aus den letzten Jahren – von Erfolgen bis hin zu Dingen, die nicht wie geplant funktionierten.Diese Episode ist ein Muss für alle, die sich für E-Commerce, KI oder innovative Geschäftsmodelle interessieren. Michael zeigt eindrucksvoll, wie Technologie nicht nur Prozesse beschleunigen kann, sondern auch echte Wettbewerbsvorteile schafft.Hör jetzt rein und lass dich inspirieren von Michaels Vision für die Zukunft des digitalen Marketings! Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

This week on The Lazy CEO, we're joined by Corbin Halliday, the genius behind Three Warriors, to explore how to convert web traffic into sales.In our Help My Small Business segment, we take a deep dive into Glam Theory, a sought-after makeup brush company. We discuss actionable ways to track web traffic, website usability, and how your product price point might be deterring that final sale or affecting basket size.We'd love to feature your business on the podcast! Send us a 30-90 second video telling us about your brand and how we can help—you might just be spotlighted in an upcoming episode! Send your video to hello@thelazyceo.com.We want to hear from you! Let us know if you're loving these episodes by leaving a comment or review.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceoFollow Corbin Halliday: @corbinhallidayFollow Three Warriors: @threewarriors Hosted on Acast. See acast.com/privacy for more information.

Send us a textMost sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories.Download the free PPC guide and start building ads that bring back buyers, not just clicks: https://bit.ly/3XEJA3O#CoffeeSupplements #AmazonAds #PPCStrategy #HealthProductsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Selling Coffee Supplements on Amazon00:20 - Conversion Rates and Ad Spend Performance00:57 - Understanding Lifetime Value Over ACOS01:25 - Positioning with Low-Acid Coffee Keywords01:54 - Customer Avatar and Demographics Strategy02:33 - Health-Driven Buyer Behavior in Supplements03:15 - PPC to SEO Ratio and Ad Gaps03:59 - Pushing Subscribe and Save for Reorders04:50 - Long-Term Growth vs Short-Term Profit05:35 - Scaling Repeat Buyers with Smart PPC-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we dive into the world of ecommerce conversion optimization and explore the AI-powered path to value-based commerce. Our guest Mike de La Cruz, President of iAdvize, shares insights on how artificial intelligence is transforming online shopping experiences from overwhelming to personalized. Learn how AI shopping assistants can guide customers throughout their journey, anticipate their needs, and provide the kind of personalized guidance previously only available in brick-and-mortar stores. Mike reveals how companies are achieving 20% conversion rates with AI-powered shopping assistance. Topics discussed in this episode: Why shoppers get overwhelmed. What value-based commerce is. How AI bridges conversion tools and chatbots. Why traditional chatbots failed. How AI personalizes shopping. What makes e-commerce data AI-ready. How brands see 20% conversion with AI. What future shopping looks like. How Shopify merchants implement AI. Why focus shifted to sales growth. Links & Resources Website: https://www.iadvize.com/en/ Shopify App Store: https://apps.shopify.com/iadvize-ai-copilot LinkedIn: https://www.linkedin.com/in/mikejdelacruz/ Instagram: https://www.instagram.com/iadvize/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/bd57p67p MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Ben Brady delves into the intricacies of auction dynamics within the real estate industry, drawing from March's comprehensive performance data at Harcourts Auctions. Explore the sophisticated strategies that led to notable engagement rates in agent and seller appointments and understand how market adjustments are shaping the future of real estate auctions.Ben shares detailed insights from his personal experience and the collective metrics from his team, emphasizing the pivotal role of white label services. The discussion encompasses the process from agent outreach to final seller presentations, offering a transparent look at the successes and the challenges faced.The episode also examines the geographical trends affecting auctions, particularly focusing on states like Florida, Colorado, and California. Learn about the art of aligning seller expectations with market realities and how this alignment influences auction outcomes.Timestamps & Key Topics:[00:00:00] - Introduction to March's Auction Performance at Harcourts Auctions[00:00:41] - Insights into White Label Services and Strategic Agent Engagements[00:01:34] - Breakdown of Seller Presentations and Conversion Rates[00:02:24] - Challenges in Aligning Seller Expectations with Market Demands[00:03:49] - Regional Performance Insights and Adjusting Strategies[00:04:47] - The Importance of Pricing Strategies and Market Positioning[00:06:18] - Analyzing the Impact of High-Value Listings on Market Dynamics[00:07:23] - Adjusting Business Strategies in Response to Market Feedback[00:08:24] - Recap and Key Takeaways from March's Auction Data

Do you want to level up your social media marketing game? With LeapEngine you can start connecting with more Newark customers today! Find out more at: https://leapengine.co/ LeapEngine City: South Orange Address: 215 Waverly Pl Website: https://leapengine.co/

If you're looking for the best way to grow your email list, or take your business to the next level with email marketing, don't miss this guide from Business Startup Support! Find out more at https://businessstartupsupport.com/moonshot-premium-newsletter/ Business Startup Support City: Memphis Address: 2323 Madison Avenue Website: https://businessstartupsupport.com/

In this Stat Me Up! special Dave Davis is joined by Simon Brundish to crunch the numbers on Liverpool's forward line. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Grow Your Real Estate Business by Serving Your Ideal Client Avatar with Chay McGee...(Check out the full YouTube video here: https://youtu.be/ZimdReTAW-g)****************You can schedule a time to chat with Chay at: https://calendly.com/chay-mcgee/consultation****************In this episode, Josh Schoenly sits down with Chay McGee, a seasoned real estate agent from Salt Lake City, to discuss how you can grow your real estate business by identifying and targeting your ideal client avatar. They explore strategies for attracting specific client types, particularly real estate investors, and reverse engineering your approach to draw in those clients. Chay shares his extensive experience, including his innovative use of tools like AI to create lead magnets and personalized marketing campaigns. If you're looking to enhance your client acquisition strategy and stand out in a crowded market, this conversation is packed with actionable insights and practical advice.(Join the FREE Leads | Listings | Leverage Community right here: http://GrowWithJosh.com/LLL)

Guest:Michelle Teo, Growth Marketer, Economist, Founder @ Demand ConversionIn this episode, I speak with Michelle Teo, founder of Demand Conversion, about the challenges and strategies in B2B SaaS marketing as we approach 2025. We discuss the increasing market saturation and the essential need for companies to differentiate themselves in a landscape filled with competitors. Michelle emphasizes the importance of strong messaging and brand awareness over just having the best product. We examine common pitfalls in understanding ideal customer profiles and the value of consistent customer engagement through research. Michelle shares actionable strategies for establishing a solid marketing framework and highlights the significance of patience in brand-building, urging companies to adopt a long-term approach for sustainable growth.What's in this conversation between Michelle and Mony?0:04 Introduction1:01 Challenges in B2B Marketing 20253:03 Navigating Market Saturation7:12 Common B2B Marketing Mistakes10:09 Understanding Customer Behavior17:01 Opportunities in B2B Marketing19:09 Defining Brand Metrics24:26 Measuring Brand Impact25:18 Conversion Rates and Brand Strategy29:52 The Timeline of Brand Campaigns32:44 Closing Thoughts and Contact InfoReferences:Michelle's linkedin:https://www.linkedin.com/in/michellecarolineteo/Michelle's company: www.demandconversion.com⚡ Connect with Mony here.I'm Mony Chhim, a freelance LinkedIn Ads specialist for B2B companies (45+ clients accelerated).

Generating Real Estate Leads Using Google Pay Per Click (PPC)(Check out the full YouTube video here: https://youtu.be/hRyaryfztnY)In this episode, we explore the detailed strategy behind generating real estate leads, focusing on targeting downsizing baby boomers using Google pay-per-click (PPC) campaigns. The discussion highlights the framework and formula for setting up effective campaigns, regardless of your client avatar. We talk about campaign setup, keywords, dynamic landing pages, and smart campaign optimization. Josh offers actionable insights into budget allocation, lead conversion, and integrating automation tools like Go High Level. Special guest Ryan shares his expertise on Google Ads effectiveness and optimization. Lastly, we cover related topics like video engagement, landing page testing, retargeting, and the importance of tailoring ads to your niche market. Perfect for real estate professionals looking to refine their lead generation strategies and improve their PPC campaigns.(Join the FREE Leads | Listings | Leverage Community right here: http://GrowWithJosh.com/LLL)

In this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency's experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores.Key Topics Covered:Why page speed optimization is a game changer for your e-commerce business.How bloated app stacks slow down your site and kill conversion rates.The biggest scams in the Shopify site speed industry and how to avoid them.The impact of page speed on SEO, paid ads, and overall user experience.A breakdown of the best tools and apps to use for a high-speed e-commerce store.Timestamps:00:00 - Introduction to Page Speed Optimization & Guest Introduction03:45 - How Lukas Got Into Site Speed Optimization08:30 - Common Mistakes That Slow Down Shopify Stores13:20 - The Scam Behind "Instant" Speed Optimization Services19:45 - The True Impact of Site Speed on Conversion Rates & ROAS25:10 - Case Study: How Speed Optimization Increased Sales by 17%30:00 - The Best Page Speed Optimization Tech Stack35:50 - Free Tools to Test Your Website's Speed41:00 - The Best Shopify Themes for High Performance45:30 - How to Get a Free Site Speed Audit from The Nice Agency50:00 - Where to Find Lukas & Final ThoughtsShow Notes & Resources:Milliseconds Make Millions (Google & Deloitte Report on Page Speed) - Read HereWebPageTest.org - The Gold Standard for Site Speed Testing - Visit SiteDawn Theme - Shopify's Recommended Lightweight Ecommerce Theme - Explore Here#1 Heatmap Analytics Tool for Tracking Revenue on E-commerce Websites - Check it OutRapidReviews - The Fastest Shopify Review App - Learn MoreShoplift - Best A/B Testing Tool for Shopify - Explore FeaturesInstant.so - The Fastest Shopify Page Builder - Visit SiteLandingCat.com - Automated SEO and CRO for Ecommerce - Visit SiteConnect with Lukas & The Nice Agency:Website: TheNiceAgency.coTwitter: @IGOBYLUKAS

 Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.TAKEAWAYSImportance of earning attention in marketingChallenges of a saturated content landscapeEvolution of marketing strategies from interruptive advertising to content-driven approachesThe significance of authenticity and value in marketingBuilding trust and relationships with consumersThe pitfalls of short-term marketing strategiesThe concept of "sampling" in content engagementCreative bravery in content creationUnderstanding audience needs and preferencesDifferentiation through innovative content formats If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this powerful season three premiere, I sit down with Maren Costa, featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate.Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human costs of our digital convenience. She reveals how she co-founded Amazon Employees for Climate Justice, which successfully pressured the company to adopt climate initiatives – and ultimately led to her controversial firing.We dive into eye-opening discussions about:The concentration of power in big tech and the "tech broligarchs"How features like one-click purchasing and Amazon Prime have transformed from convenience to climate concernThe truth behind seemingly benevolent programs like Amazon SmileWhy tech workers should recognize their collective powerMaren makes a compelling case for why we all need to get "radically" engaged in creating change, emphasizing that it takes just 3.5% of a population to create meaningful transformation. Her message is clear: the time for individual action is over – we need collective power to address the urgent challenges facing our world.[00:00] Introduction to No Hacks Season Three[00:43] Maren Costa's Life Post-Documentary[02:12] Journey at Amazon[05:20] The Rise of Big Tech Oligarchs[10:20] Amazon Employees for Climate Justice[13:54] Power Dynamics and Employee Activism[17:46] Global Protests and Collective Action[19:49] Consumerism and Environmental Impact[20:27] Amazon's Strategy to Bypass Google[22:31] The Impact of One-Click Purchases[25:03] Prime and the Environmental Cost[28:26] The Ethical Dilemma of AI[32:06] Rapid Fire Questions[39:41] Call to Action for Tech Workers---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

AI agents from Sure Bet Media can take your business to the next level - with automated customer service, SEO content optimization, lead generation and more! Find out more at: https://www.surebetmedia.com/ Sure Bet Media City: Kelowna Address: 1583 Marina Way Website: http://www.surebetmedia.com

Today's guest lost her soul dog a couple of years ago. Through sharing her story, she ended up connecting with many pet parents and now 70% of her clients are senior and end of life sessions. I'm talking about Darlene Woodward and if you've ever felt guilty about charging for end of life sessions- this episode is for you. Darlene shared how she worked through the guilt of charging for end of life sessions and we also went into the process of working with a copywriter to help share the appropriate message with your audience. If you're a member, you'll also learn what Darlene's clients are buying, how much their spending and what her plan is to increase that average sale next year- as well as how she has the time to provide such a great service to her clients.WE COVERED00:00 Introduction to Darlene Woodward's Journey01:10 Welcome to the Pet Photographers Club02:04 Darlene's Best Year Ever03:18 The Importance of Senior and End-of-Life Sessions08:41 Marketing Strategies and Client Acquisition09:57 Dealing with Guilt and Justifying Charges13:32 Revamping Website Copy for Better Client ConnectionIN THE MEMBERS-ONLY EXTENDED EPISODE23:10 The Importance of Your About Page24:12 Conversion Rates and Inquiries24:47 Handling Pricing and Client Expectations28:11 Highlighting Unique Selling Points29:41 Sales Goals and Strategies39:10 Outsourcing for Efficiency43:26 Conclusion and Final ThoughtsLINKShttps://pantthetown.com/ https://www.facebook.com/pantthetown https://www.instagram.com/pantthetownphotography/

Kari Poppleton is the CEO and founder of Kari Poppleton Consulting, specializing in digital marketing metrics, data, and custom interactive dashboards. A Certified Director of Operations and Certified Dashboard Designer, Kari helps online entrepreneurs, course creators, coaches, and anyone with memberships and subscriptions, leverage actionable data analytics to make informed real time and strategic decisions.  Kari also founded the handmade kids accessory e-commerce business, Snugglywunkins.

On this episode, e-commerce expert Matthew Stafford joins us on the podcast. Over the past three decades, Matthew Stafford has been entrepreneurial and successfully building several businesses across various industries, including concrete, brick-and-mortar locations, POD, and software-based ventures. You can learn more about what he’s doing for his clients at https://buildgrowscale.com. The post 384: Can AI Increase Conversion Rates? We Talk with e-commerce Expert Matthew Stafford first appeared on Persuasion by the Pint.

The Podiatry Business Podcast, Episode 153; The Three Numbers Every Podiatry Clinic Owner Must Track"Master the three critical metrics that transform podiatry clinics: Patient Acquisition Cost, Patient Lifetime Value, and Conversion Rates. Learn how to implement a data-driven tracking system, get your team fully aligned, and create accountability structures that work. Turn marketing theory into profitable reality without working evenings or weekends.

Send a message to InsidetheSquareIn this episode, you'll learn about the five common mistakes that might be secretly sabotaging your website's performance. Whether you're selling products, booking services, or growing an email list, you'll discover why even the most aesthetically pleasing websites can struggle to convert.Beyond identifying these common pitfalls, we dive deep into practical, code-free solutions that you can implement immediately. Learn why clear copy is so crucial, how to make your typography work for (not against) your message, and why giving visitors too many choices might be hurting your conversion rates. I'm also sharing a simple 5-second test that can immediately reveal if your homepage is working for or against you. This episode is packed with actionable strategies to transform your website from a pretty digital business card into your hardest-working team member.Important Links

Nitzan Shaer is the CEO and Co-founder of WEVO, a user research platform that leverages AI to deliver reliable insights in a fraction of the time traditional tools require. In this episode, KJ and Nitzan explore the impact of AI and simulated audiences in the design phase, discussing how companies can now predict user responses and save significant costs. With insights on the rising expectations of digital experiences and the necessity of early feedback, the episode highlights WEVO's role in optimizing products before launch, ensuring high-quality customer interactions. Key Takeaways: 01:35 The Importance of Customer Experience 08:31 The Shift in Business Paradigms 09:06 MasterCard's Approach to Customer Experience 13:42 The Role of AI in Digital Experiences 17:09 The Future of Marketing and Product Design Quote of the Show (16:00): “A/B testing is not about taking a bad product and A/B testing your way to success. It's a polishing tool." – Nitzan Shaer Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Nitzan Shaer: LinkedIn: https://www.linkedin.com/in/nshaer/ Company Website: http://www.wevoconversion.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Welcome to the 67th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Breanna Fowler, Head of Global Online Experience at Dell, for an in-depth discussion on her fascinating career journey and the challenges of unifying Ecommerce across 32 countries. Breanna discusses actionable insights on using data to optimize customer experiences, the role of AI in personalization, and the challenges of navigating cultural differences in global markets. Learn strategies for driving customer satisfaction, transforming digital platforms, and staying ahead in the evolving Ecommerce landscape.

Carlos Delatorre is one of the legendary go-to-market leaders of the last 20 years. Today, Carlos is the Chief Revenue Officer (CRO) at Harness, where he oversees global sales and go-to-market (GTM) operations. Before Harness, Carlos was the CRO @ MongoDB and Navan. Carlos is also an investor with a portfolio including the likes of Modern Treasury and Starburst to name a few.  In Today's Sales Masterclass We Discuss: 03:48 The Art and Science of Sales 04:42 How to Hire Sales Talent 06:26 How to Build a Sales Team 15:28 Why Every Sales Rep Should do Pipeline Generation  19:45 How the Best Reps to Pipeline Generation 21:34 Biggest challenges of Pipeline Generation 22:44 Pipeline Generation Success Stories 34:59 Sales Metrics and Conversion Rates 35:32 Customer Acquisition Strategies 37:17 Evaluating Sales Performance 39:14 Effective Sales Training 43:10 Pipeline Generation and Deal Reviews 45:05 Maintaining Sales Team Morale 46:20 Verticalized Sales Playbooks 48:37 Addressing SaaS Churn Rates 49:49 Discounting and Deal Slippage 52:02 Transitioning to CEO Role 54:15 Hiring Mistakes and Sales Rep Evolution 57:03 In-Person vs. Remote Sales Teams 57:55 Account Management Strategies 01:02:47 Creative Sales Tactics 01:04:12 Final Advice for Sales Leaders 01:04:46 Adapting Sales Strategies During Crisis    

Send us a textAppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game.In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth. Listen and learn in this episode!Key takeaways from this episode:AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability.Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000.Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta.Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US.Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel.Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets.High Creative Quality: Essential for success; engaging vertical videos required.Single Domain Restriction: Accounts can be linked to only one domain.Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Welcome back to the Empower Her Business Accelerator Podcast! I'm your host, Philippa Channer, and I'm thrilled to kick off the new year and a fresh series on measuring success. If you missed last month's series on goal setting, be sure to check it out—it's the perfect setup for understanding today's topic. Quick reminder: The EmpowerHer Power Session is happening on January 14th, and our group program kicks off on January 15th. Registration closes on January 10th, so don't miss out! Episode Summary: This week, we're exploring why metrics matter in your business, which ones are essential, and how to use them effectively. You'll learn: Why metrics are like your business's dashboard. Key financial, marketing, operational, and personal success metrics to track. Tips on aligning metrics with your goals for a complete view of success. Timeline: (00:00) Intro and announcements (01:10) Why metrics are crucial for business success (03:00) Financial metrics: Revenue, profit margins, and cash flow (05:00) Marketing metrics: Customer acquisition cost, conversion rates, and social media engagement (09:00) Operational metrics: Customer satisfaction and employee productivity (11:00) Personal success metrics: Work-life balance and mental health (13:00) Aligning metrics with your business goals (14:00) Outro and next week's teaser Outro: Next week, we'll focus on marketing metrics and the numbers that truly matter for measuring success. Don't forget: The deadline for EmpowerHer programs is January 10th. This transformative experience will help you grow your business with a supportive community of women entrepreneurs. Special Announcements and Links: EmpowerHer Power Session: January 14th Group Program: Starts January 15th (Sign up by January 10th) Learn more about EmpowerHer: empowerherap.com  Connect with Us: Free 30-Hour EmpowerHer Discovery Session: Schedule Here Subscribe for regular content on marketing strategy and tips. Connect on Social Media: LinkedIn: Channer Consulting LLC Facebook: Channer Consulting Instagram: @ChannerConsulting Contact Us: info@channer-consulting.com

Full article and links available at: tashcorbin.com/449Links mentioned in this episode:Grab my free Core Messaging template: tashcorbin.com/coremessageDo you assume that cheaper offers have higher conversion rates?When you're struggling to make sales, is your default solution to offer something cheaper or give a discount?In this episode of the Heart-Centred Business Podcast, I am going to answer the question of whether cheaper offers have higher conversion rates. I'll also give you a number of other ways that you can improve your conversion rates without having to drop the price or default to creating cheap offers.When it comes to people's decision-making about whether they're going to invest in purchasing your product or service, price is only one factor.Yes, sometimes cheaper offers have higher conversion rates. But it is only one factor!For most people, the thing that would drive better conversion rates is something other than price.I once heard the saying that there's no price low enough for something that someone doesn't want to buy, and there's no price low enough for someone who never intended to buy from you.If you are struggling with conversion, I want you to think about all the factors that contribute to your conversion rates....Show notes in full are at: tashcorbin.com/449Follow Tash on Facebook: facebook.com/tashcorbincoachingLet me know your thoughts via our Text FanMail!

In this Amazon Quick Tip, I answer the question: What are the steps or checklist you go through when trying to increase your conversion rates on your listing?   ⬇️ Click to view my available resources! https://www.andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s. In this episode, we discuss: The secret to writing AI-powered product descriptions that actually convert Why “garbage in, garbage out” is the #1 rule for AI success in eCommerce How to use AI to uncover hidden customer desires and boost engagement The future of copywriting: Will AI replace human writers? Dive in: [05:23] Improving AI for better product descriptions. [09:25] Start with clear direction; quality input yields success. [13:02] Ensuring data quality for AI requires depth. [16:36] Use Descriptomizer; track and analyze engagement metrics. [17:32] Score product descriptions using "emphasis analysis". [21:43] AI reshapes copywriting, humans remain essential. [24:50] Insider Tips from Thomas! Find the notes here: https://keepopt.com/235Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network David Boyd discusses the critical importance of call handling and customer communication, offering valuable insights on setting clear expectations and fostering a supportive training environment. Learn how modern technology can elevate customer service interactions, boost conversion rates, and drive sales growth. Plus, gain practical tips for introducing call analysis to your service advisors for measurable improvements. David Boyd, Inbound INC.  Show Notes Watch Full Video Episode Institute Summit, February 6th-8th, 2025, in Amelia Island, Florida: https://www.wearetheinstitute.com/summit Call Handling Process (00:02:14) Continuous Education vs. Training (00:04:25) Understanding Customer Communication (00:05:38) Conversion Rates and Call Handling (00:07:42) Complacency in Communication (00:09:10) Sentiment Analysis (00:09:37) Predictive Indicators (00:11:16) Coaching Service Advisors (00:12:42) Using Transcripts for Review (00:14:33) Talk Time Metrics (00:15:51) The Importance of Asking for Sales (00:20:08) Encouraging Customer Engagement (00:20:27) Shifting Mindsets to 'Say Yes' (00:21:09) Client Advocate Concept (00:22:25) Utilizing Coaching and Training (00:24:08) Time Efficiency in Call Coaching (00:25:05) First Impressions Matter (00:28:16) Impact of Communication on Sales Growth (00:29:36) Digital Communication Platforms (00:31:02) Business Continuity Planning (00:32:39) Technology's Role in Customer Relationships (00:34:31) Understanding Call Handling Expectations (00:35:42) Emotional Overtones in Feedback (00:36:39) Creating Training Opportunities (00:36:56) Defining Success in Call Handling (00:37:32) ...

Co-Founder and CEO at Vimmi, Eitan Koter, discusses how shoppable videos increase online sales and boost conversion rates. In this episode, Eitan shares his perspectives on: differences between shoppable videos and traditional product videos, impact of video deployment on product pages for online sales, experimentation and customization in video marketing strategies, and gathering insights and analytics to refine video marketing tactics. Show NotesConnect With: Eitan Koter: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you getting the most out of your therapy consult calls? In this episode, we're diving into a simple yet powerful change that can help you boost your conversion rates and book more clients in your private practice.I'll reveal a common mistake many therapists make that unknowingly costs them clients—and how you can avoid it. You'll also learn how to confidently guide potential clients to schedule their first session, a game-changing step that sets you apart from the rest. We'll tackle the mindset barriers that might be holding you back, and I'll share my go-to tool, the “fear inventory,” to help you move past them with confidence.This short but impactful episode is packed with tips to help you grow your private practice with ease. Plus, stick around to hear about the exclusive Black Friday sale on my course, The Fee Formula, designed to help you increase your earnings and work smarter, not harder.Tune in now and discover how a small shift in your consult approach can create big results!Topics covered in this episode:The surprising mistake therapists often make during consult calls that could be costing you clients and how to avoid it.Why inviting potential clients to book a session can be a game-changer for your practice.How a powerful mindset exercise, the “fear inventory,” helps you overcome hesitation and confidently guide clients to work with you.More about The Fee Formula and how it can help you increase your income in private practiceResources from this episode:Get my freebie & join the email list: The Magic SheetsWant the roadmap to making six figures in your therapy business? Learn more about The Fee Formula course today!Sign up for a CEO Day with me!Connect with Felicia:Instagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group: Healing MoneyQuote:"A simple invitation to schedule a first session can make all the difference in retaining potential clients." - Felicia

Ian, together with evolve media, creates content for amazon sellers to increase their listing's conversion rate. With their product photo and video content, they can increase the organic rankings through CTR & CVRHighlight Bullets> Here's a glimpse of what you would learn…. Importance of high-quality, split-tested content for Amazon listingsStrategies for optimizing main images to improve click-through ratesRole of creativity and data analysis in content creationSignificance of lifestyle images and human elements in product photographyTechniques for effective split testing of image variationsAnalyzing competitors' listings to identify opportunities for differentiationThe impact of video content on product visibility and engagementUtilizing AI tools for brainstorming and content generationContinuous testing and adaptation of marketing strategiesLong-term investment in quality content for sustained sales growthIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ian Smith from Evolve Media about optimizing Amazon listings to boost click-through rates and organic rankings. They emphasize the importance of high-quality, split-tested content, particularly main images, to enhance product visibility. Ian shares strategies like using real-life photography, incorporating lifestyle elements, and leveraging AI for creative ideas. They also discuss the significance of video content and continuous testing. This episode offers actionable insights for 6-7 figure business owners aiming to scale to 8 figures by refining their Amazon marketing strategies.Here are the 3 action items that Josh identified from this episode:Invest in Authentic, High-Quality Content:Use real-life photography and videos instead of stock images or 3D renders. Showcase actual people using your products to build trust and make your listings stand out. Consider this content as a long-term investment that can enhance your brand's credibility and drive sales over time.Implement Split Testing for Images and Videos:Regularly test different image and video variations to identify which performs best. Focus on incorporating lifestyle elements, such as hands holding products, and monitor the impact on click-through rates. Use split testing to make data-driven decisions and refine your content strategy based on real performance metrics.Leverage AI for Content Ideation and Creation:Utilize AI tools like ChatGPT for brainstorming creative ideas for your product listings. While you should be cautious with AI-generated images, AI can help generate unique content ideas and refine them through specific prompts. Incorporate diverse video content, including user testimonials and brand stories, to enhance your product's appeal and visibility on Amazon.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comCanvaLeonardo AIMidjourneyDALL-EClaude.aiEvolve Media AgencyEvolve Media YouTube ChannelSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Adam Heist, and Michael E Gerber, author of the IMF. Today I am speaking with Ian Smith of Evolve Media, and we are going to be talking a lot about how high quality, split tested content is the key to help you increase your organic ranking on Amazon. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure companies to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner who can help take your brand to the next level, my team and I bring the hands-on experience, the strategic insights and the resources needed to fuel your growth. If you or someone you know is ready to scale or looking for an investment partner, reach out to me directly at Josh at Ecomm Breakthrough.Com that's E-comm with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Ian Smith.Josh Hadley 00:00:47  Ian, togeth...

In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, Constant Contact, Pipedrive, and Julius. He recently led Unbounce through the acquisition of Insightly CRM, in which the two companies effectively merged. We discuss the findings of a recent benchmark report on CONVERSION RATES. That's right—we tried to get rid of email, but it looks like it has entered the chat again. Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. We also cover the significance of writing at (if you can believe it) a lower grade level for better engagement, the nuances of industry-specific language, and the role of conversion-rate optimization in marketing strategies.

Unlock the power of Account-Based Marketing (ABM) and revolutionize your business strategy with insights from Kerri Martinek, head of global brand and marketing at Sandler. Discover why targeting entire accounts instead of individual leads is crucial in the B2B world, particularly when dealing with comprehensive buying committees that can include up to 20 people. Learn how even small businesses can leverage tools like ZoomInfo and HubSpot to implement ABM effectively without breaking the bank. Kerri demystifies common misconceptions around ABM, proving that it's not just for large enterprises, and offers practical advice on creating target account lists and balancing personalized buyer experiences with a broader focus. Ready to elevate your ABM game? This episode dives into advanced tactics to create impactful workflows and automation strategies using next-level tools like HubSpot Copilot. You'll hear about real-world success stories featuring high-touch campaigns and multi-channel approaches that drive impressive conversion rates and meet pipeline goals. Whether you're just starting or looking to refine your ABM efforts, the episode provides valuable encouragement and resources, including free materials on Sandler's website and an invite to the Sandler Summit in Orlando. Don't miss this opportunity to harness the full potential of ABM and transform your business outcomes. (00:11) Account-Based Marketing Strategies for Small Businesses (12:41) Advanced ABM Tactics and Success (20:49) ABM Encouragement and Resources (00:11) Account-Based Marketing Strategies for Small Businesses This chapter explores how to effectively implement Account-Based Marketing (ABM) for businesses of any size. Kerri breaks down the fundamentals of ABM, emphasizing its importance in targeting entire accounts rather than individuals, particularly in a B2B context. We discuss the shift in focus from individual leads to comprehensive buying committees, which can range from 14 to 20 people, and the need for more strategic use of marketing budgets in a post-pandemic landscape. Keri addresses common misconceptions, such as ABM being exclusive to large enterprises, and highlights accessible tools like ZoomInfo and HubSpot for smaller businesses. We also touch on the paradox of needing to expand focus to an entire account while creating personalized buyer experiences. Finally, we explore the creation of target account lists, distinguishing between dream accounts and ideal client profiles based on current engagement and business needs. (12:41) Advanced ABM Tactics and Success Kerri talks about on creating effective workflows and automation strategies for Account-Based Marketing (ABM). We explore how tools like HubSpot and ZoomInfo can facilitate high-touch campaigns through emails, social media, landing pages, and forms. Emphasizing the importance of personalization, we discuss segmenting audiences by industry, role, and interests, and utilizing advanced CRM tools like HubSpot Copilot for deeper insights. We highlight the benefits of a multi-channel approach and the significance of tracking key metrics, such as conversion rates and pipeline goals. Lastly, we share real-world success stories and advice on starting small and gradually building confidence and traction in ABM strategies. (20:49) ABM Encouragement and Resources Kerri encourages listeners not to be intimidated by Account-Based Marketing (ABM) despite its seemingly complex and resource-intensive nature. It highlights that even small components of ABM can be tried without significant investment, and the worst-case scenario is that it doesn't work, allowing you to continue with other strategies. The discussion also emphasizes the availability of free resources on Sandler's website, including white papers, webinars, and summit recordings, to help you get started with ABM. Additionally, an invitation is extended to join the Sandler Summit event in Orlando on April 2nd and 3rd, 2025, for further learning and networking opportunities. The key takeaway is to give ABM a shot and utilize the available resources to support your efforts.