Podcasts about sms marketing

Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive runs SMS, email, push, and RCS for thousands of consumer brands — a category where the temptation to automate everything is maximum. But Keri's strongest customer-loyalty moment last year wasn't an AI agent. It was a single text from a real human after a graduation dress arrived without its matching belt. 'I will buy a million more things from them.' This episode is the rubric: where AI is unlocking near-100% revenue lifts, where iOS 26 just quietly killed 80% of your text marketing, and the customer moment no agent count can replace. What you'll learn • Why brands using AI hands-off-the-wheel are seeing near 100% revenue lift — and the two customers proving it • How iOS 26 broke text marketing for 80%+ of devices, and the 2Tap opt-in fix most brands don't know about • The personalization rubric that gets 91% of consumers to say yes • The metric CFOs are asking marketing leaders about right now instead of CAC • The one customer moment that no AI agent can replicate — and why it's the only outcome that matters Connect Keri McGhee on LinkedIn Attentive Chapters 0:00 Stop Selling AI, Start Proving Outcomes 1:16 What Changed in AI Marketing This Year 2:03 Why 90% of CMOs Experiment, But Few Scale 5:29 Why Attentive Doesn't Lead With “AI” Anymore 6:32 Channel Affinity: Fewer Messages, Better Revenue 8:06 100% Revenue Lift 10:55 Identity AI and the Send-Time Unlock 12:34 The Best Practice Killing Your Deliverability 14:16 iOS 26 and the New Rules for Text Marketing 15:26 Why 2Tap Matters for SMS Consent 17:41 LLM Discovery, GEO, and the New Search Funnel 21:23 Why Consumers Distrust AI But Use It to Shop 24:22 The Tuckernuck Story: When AI Still Feels Personal 28:27 Why CMOs Have to Get Their Hands Dirty 32:14 The KPI Replacing CAC 34:21 Why Martech Is Consolidating Again 36:31 How to Spot Real AI vs. Rebranded AI 38:00 Stop Counting Agents. Measure the Experience. 43:10 The Skill AI Can Quietly Take From You 44:24 How Brands Should Prep for BFCM 46:38 Lightning Round: Trends, Skills, and Frameworks ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself. For more on Coop Sleep Goods and show notes click here  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What if the most powerful customer insight tool in ecommerce is hiding inside your SMS program? Mike Manheimer (Chief Customer Officer, Postscript) joins hosts Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to dig into how brands are getting more out of their SMS programs. They cover what most brands are doing wrong about messaging frequency, how conversational commerce is reshaping the acquisition funnel, and why the data from texts may be the most valuable, untapped signal in right now.  The conversation moves from holdout testing and subscriber LTV benchmarks to Postscript's AI product, Shopper, and the surprisingly specific objections that are quietly blocking purchases. It also covers what RCS means for the future of mobile messaging, why org structure shapes SMS performance more than most brands realize, and the single thing a five-to-ten-million-dollar brand should do first to unlock more from the channel.  Powered By Motion Creative Benchmarks Report 2026https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastRivohttps://www.rivo.io/operatorsPrescient AI https://www.prescientai.com/operatorsRichpanelhttps://9ops.co/richpanelAftersellhttps://9ops.co/4i3bb5Operators Newsletterhttps://9operators.com/

If you're sending the same email to everyone on your list and wondering why it's not driving the sales you expected, this episode is for you.I'm Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.In this episode I'm sitting down with Ali Wood from Intuit Mailchimp to get practical about how independent retailers and e-commerce brands can get dramatically more from their email and SMS marketing — using data they already have.We talk about why fragmented data is costing retailers real money, how segmentation can transform your customer relationships, and why the retailers who win over the next few years won't be the ones with the biggest budgets — they'll be the ones who are smartest with their data.In this episode you'll hear about:Why sending the same message to your whole list is leaving money on the tableHow to use customer lifetime value and buying propensity to automate smarter campaignsThe power of combining email and SMS — including a 22x ROI stat from SMS alone, and 41x when Shopify data is in the mixCreative ways to collect richer customer data through quizzes, pop-ups and behavioural signalsWhat clean data + AI + human creativity actually looks like for a lean retail teamWhether you're just starting to think about segmentation or already running email campaigns and want to level up, this conversation will leave you with a genuinely different way of thinking about your marketing.CHAPTERS00:00:40 The Gold Mine Independent Retailers Are Sitting On00:02:10 Meet Ali Wood from Intuit Mailchimp00:04:40 How Mailchimp Evolved from Email Tool to Full Automation Platform00:08:22 The Segmentation Shift: Stop Sending the Same Email to Everyone00:11:29 Creative Ways to Collect Better Customer Data00:14:45 Using SMS to Drive Email Open Rates00:15:11 How We're Working With Intuit Mailchimp00:16:33 Measuring What's Actually Working Across All Your Channels00:18:30 Think Strategy, Not Just Open Rates00:21:17 SMS Best Practices: What's Working for E-Commerce Brands00:23:24 The Trust Factor: Why Phone Numbers Are Different from Email Addresses00:23:44 The Numbers: 22x ROI on SMS, 41x with Shopify00:25:58 AI + Human Creativity: The Future of Small Business Marketing00:27:45 Clean Data, Automation & Analytics: The Loop That Wins00:29:07 Catherine's Key Takeaways & Call to ActionMentioned in this episode: resilientretailclub.com/mailchimpNote: This episode was produced in partnership with Intuit Mailchimp. All views expressed are Catherine's own.

Heather Roach is the Director of Marketing at Original Footwear Company, a leading manufacturer of tactical footwear for military personnel, first responders, and outdoor enthusiasts. In her role, Heather has worked to evolve the company's approach to SMS from a basic, automated setup to a more hands-on, test-driven strategy centered on personalization and audience segmentation. Her approach emphasizes balancing promotional messaging with meaningful, human communication to strengthen customer relationships and drive performance. In this episode… SMS marketing has often been treated as an afterthought, with many brands plugging in basic flows and hoping for the best. But what happens when a company decides to truly invest in SMS as a core growth channel, making it a personalized, hands-on tool for customer engagement? Could a more thoughtful approach to SMS be the key to unlocking exponential returns for ecommerce businesses? Heather Roach, an ecommerce growth strategist, explains that success with SMS entails intentional, hands-on optimization. Heather emphasizes A/B testing messaging tone, timing, and format to understand what resonates. She highlights the importance of building diverse flows, including abandoned carts, product recommendations, and review requests, while balancing promotional texts with meaningful, human communication. By segmenting audiences, personalizing outreach, and actively managing responses (instead of relying solely on automation), brands can increase ROI, loyalty, and long-term engagement. In this episode of Minds of Ecommerce, Raphael Paulin-Daigle interviews Heather Roach, Director of Marketing at Original Footwear Company, about leveraging SMS for ecommerce growth. Heather unpacks segmentation strategies, balancing promotions with brand voice, and optimizing automated flows for higher conversions.

Making a Scene Presents - Why Direct-to-Fan SMS Marketing Is Beating the Algorithm Your followers are not your audience until you can reach them without asking a platform for permission. There was a time when building a following on social media felt like building a community. You posted. Your fans saw it. They liked it, shared it, showed up, bought a shirt, streamed the new single, and maybe brought a friend to the next gig. It was never perfect, but it felt like the work and the reward were connected. That deal is dead. In 2026, the big feeds are no longer built mainly to help you reach the people who already chose you. They are built to keep users scrolling through an endless stream of AI-ranked recommendations, trend tests, cold discovery, and behavior-driven guesses. Meta says Facebook Feed Recommendations are selected, ranked, and delivered by AI, TikTok says its For You feed is built to help users discover new interests and creators, and Meta has expanded personalization of content and ads using interactions with its AI features. Meanwhile, organic reach keeps sliding into low single digits. Sprout Social says typical Instagram posts now reach roughly 3 to 4 percent of followers, and WordStream says Facebook page posts average about 2.6 percent organic reach. That means the audience you worked to earn can be standing right there and still not see what you made. For independent artists, that is not just annoying. It is a business problem. If your next house concert date, vinyl drop, ticket presale, Patreon push, or direct merch offer depends on an algorithm deciding whether your own fans deserve to see it, then your business is sitting on rented land. And rented land is fine for discovery, but it is a terrible place to build a future. That is why SMS is winning. http://www.makingascene.org

Email and SMS work best as a duo, but only when the message is relevant, timed well, and earned through proper consent.In this session, Ali Wood (Head of Partnerships, UK & Ireland at Mailchimp) breaks down how to use SMS alongside email to create a more joined-up customer journey, from getting phone-number opt-ins (without being creepy) to segmentation, automation triggers, and what's coming next with RCS (Rich Communication Services) and WhatsApp.We cover when SMS is a great fit (nudges, reminders, transactional updates), when email does the heavy lifting (story, detail, trust), and how to avoid turning your audience into full-time “STOP” typers.Key topics include: • Email vs SMS: what each channel is best for • How to collect phone numbers (quizzes, surveys, value exchange) • Segmentation beyond demographics (behaviour, intent, price sensitivity) • Automations: welcome, cart abandonment, VIP flows, reminders • Compliance essentials: consent, unsubscribe, timing rules • RCS: “SMS on steroids” (verified sender, rich media, buttons) • Q&A: emotional response to SMS, best send times, pop-ups that don't convert______Timestamps:00:00 SMS marketing overview03:20 Email vs SMS marketing10:43 SMS automation examples11:42 SMS opt-in & list growth14:33 SMS segmentation & testing25:16 SMS compliance, timing & RCS29:50 Q&A: SMS marketing in practice_______Watch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9_______Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Actively Black didn't start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows aspiring entrepreneurs why demand-first thinking, authentic mission, and smart list-building can change everything.For more on Actively Black click hereYou'll Learn:Why Actively Black built community before developing a productThe email + SMS strategy that led to $55K in sales on launch dayHow to sell $2M+ in your first year—even with constant stockoutsWhy fast growth can be just as dangerous as no growthHow to use storytelling and cultural pride to create brand resonanceWhat it takes to build long-term customer trust without discountingHow Lanny structured partnerships with Marvel, Disney, and iconic estatesThe real math behind inventory planning at scale (and why it's so hard)How to align investors with your vision, not just your bottom lineWhy purpose is more powerful than product in competitive industriesHow Lanny's personal values fuel every decision—from pricing to hiringChapters:00:00 Introducing Lanny Smith, Founder of Actively Black01:02 How a Career Pivot Sparked a $2M Vision01:27 Building 10K Followers Before Launching a Product03:31 Why Purpose-Driven Branding Fueled $55K on Day One06:54 What Selling Out in 3 Weeks Taught Us About Manufacturing10:30 How Actively Black Landed Partnerships with Marvel, Disney & More17:52 The Traits Behind Scaling to 8 Figures and Beyond18:48 What to Know Before Entering the $1.5T Apparel Market19:54 From “No” to $2M: How to Power Through Rejection21:43 Turning a Personal Setback Into Multi-Million Dollar Growth25:35 Why Actively Black Is More Than Just Merch (And Why That Matters)29:04 How Mission and Authenticity Drive Repeat Purchases Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Takeaways:Preparar ofertas y campañas con anticipación es crucial para el Buen Fin.Usar anuncios probados y directos maximiza la efectividad de las campañas.Ajustar el presupuesto según el rendimiento diario es esencial para el éxito.WhatsApp ofrece tasas de apertura y clics más altas que el correo electrónico.La segmentación adecuada de audiencias maximiza el impacto de las campañas.Revi se integra con Shopify para facilitar la gestión de campañas de marketing.Las campañas pequeñas pueden ser muy efectivas, especialmente con recordatorios.La personalización de mensajes es clave para que parezcan más personales y efectivos.Chapters:00:00 - Introducción al Buen Fin03:00 - Estrategias de Anuncios06:00 - Uso de WhatsApp para Marketing09:00 - Segmentación de Audiencias12:00 - Integración de Shopify y Revie15:00 - Errores Comunes y Consejos18:00 - Impacto de las Campañas Pequeñas21:00 - Flujos Automatizados24:00 - Importancia de la Personalización27:00 - Limitaciones Técnicas y Soluciones  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

In this episode of Talk Commerce, Brent Peterson interviews Rytis Lauris, CEO and co-founder of Omnisend, a marketing automation platform tailored for e-commerce. They discuss the importance of retention marketing, the evolution of Omnisend, and the various touchpoints available for customer engagement. Rytis emphasizes the effectiveness of automated campaigns and the role of AI in enhancing marketing strategies. The conversation also touches on the future of e-commerce, the necessity of human involvement in automation, and the importance of standing out in a crowded market.TakeawaysRetention marketing is crucial for online sellers.Automated messages significantly increase email order rates.Combining multiple communication channels enhances customer engagement.AI tools are transforming how marketers operate.E-commerce is expected to continue growing significantly.Automated flows should be utilized for every customer journey touchpoint.Marketers need to adapt to the changing landscape of AI.Human creativity remains essential in a world of automation.Brands must maintain their unique voice to stand out.Omnisend offers presets to help businesses automate effectively.Chapters00:00 Introduction to Omnisend and Rytis Lauris02:39 The Journey of Omnisend05:16 Omnichannel Marketing Strategies08:01 The Power of Automation in Marketing10:51 AI's Role in Marketing Tools13:41 The Future of E-commerce and AI16:11 The Human Element in Marketing18:46 Closing Thoughts and Shameless Plug

Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSFilip Pejic on X: https://x.com/BallinFilBedford Marketing: https://www.bedfordmarketing.co/The Paper Boy Newsletter: https://thepaperboy.beehiiv.com/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Do you think a college kid can crack the real estate code? Well…the answer is…yes!Ethan Brown, is a 20-year-old balancing textbooks and property portfolios. Learn how he's turning classrooms into boardrooms, scoring rental deals, and predicting the future of real estate.From SMS marketing to acing big deals, Ethan will share how he's able to do both books and bucks.Is your real estate enthusiasm hitting a wall? Get ready to fire up by joining the TTP Training Program.---------Show notes:(0:54) Beginning of today's episode(4:57) How to invest in rental properties as a beginner?(12:40) What is the future of real estate?(22:53) What does Ethan do to de-stress?(23:41) Finding deals through SMS Marketing(32:33) Speed, convenience, price----------Resources:Rich Dad Poor Dad by Robert KiyosakiThink and Grow RichREI ReplyLaunch ControlEmail Ethan at: reinds21@gmail.comTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Unlocking the Power of Email & SMS Marketing for E-Commerce: Expert Insights from Nikita VakhrushevIn the fast-paced world of e-commerce, many brands focus heavily on acquisition channels like TikTok, Google Ads, and Instagram, often overlooking one of their most valuable assets: their existing customer list. In a recent episode, Josh Elledge spoke with Nikita Vakhrushev, CEO & Chief Strategist of Aspekt, about how e-commerce businesses can maximize revenue and retention through smart email and SMS marketing. Nikita shared actionable strategies to engage warm audiences, optimize backend flows, and leverage design and segmentation for scalable growth.The Value of Backend Marketing for E-CommerceFocusing on existing customers is often more profitable than constantly chasing new ones. Nikita emphasizes that a well-maintained warm list—subscribers who have opted in—can drive repeat purchases and boost engagement. By auditing current flows, segmenting audiences, and sending value-driven communications, brands can increase revenue while fostering long-term loyalty.Modern email and SMS marketing also demands careful attention to privacy, consent, and deliverability. Platforms must respect double opt-ins, frequency preferences, and regulatory compliance to maintain subscriber trust. Nikita recommends staying current with evolving regulations and testing messaging to optimize engagement.Finally, leveraging strategic agency support can multiply results. Agencies like Aspekt provide audits, segmentation, automation, and expert design to ensure every message is impactful. Clear communication, transparency, and personalized service are key to achieving measurable ROI and scaling backend marketing efficiently.About Nikita VakhrushevNikita Vakhrushev is the CEO & Chief Strategist of Aspekt, a leading agency specializing in email and SMS marketing for e-commerce brands. With years of experience managing hundreds of accounts, he focuses on helping businesses increase revenue, engagement, and customer retention through backend marketing strategies.About AspektAspekt provides white-glove email and SMS marketing services for direct-to-consumer brands. Their team specializes in audits, segmentation, automation, and visually compelling campaigns designed to convert and scale, while maintaining transparency and measurable results.Links Mentioned in this EpisodeAspekt WebsiteNikita Vakhrushev LinkedinKey Episode HighlightsThe importance of backend marketing over constant customer acquisition.Leveraging warm lists and subscriber segmentation for higher ROI.Privacy, consent, and deliverability trends impacting email and SMS.Case study: Transforming a legacy brand's email revenue.Choosing agencies that provide transparency, personalization, and measurable results.ConclusionEmail and SMS marketing are powerful, revenue-driving tools when approached strategically. By focusing on your warm audience, optimizing backend flows, and embracing modern design and compliance standards, e-commerce brands can unlock sustainable growth and maximize lifetime customer value.

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

Are you struggling to keep up with marketing while running your boutique? What if you didn't have to do it all alone? Today I sit down with Kinsey Harris, a former boutique owner who transformed her burnout into a thriving marketing agency, Boutique Bestie Solutions. Kinsey shares her journey from running a boutique to helping retailers master email, SMS, and Pinterest marketing, as well as practical strategies to build strong customer connections and drive sales.  Resources: Boutique Bestie Solutions: Website | Pinterest | Instagram | Facebook Kinsey Harris: LinkedIn Content Machine Sign Up Promo Sign Up Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

The fastest-growing companies aren't just using AI—they're reinventing marketing with it. In this video, I break down how AI is transforming marketing by enhancing proven strategies and making campaigns more efficient. From leveraging AI in email and SMS, precision targeting in account-based marketing, and applying the “Three Rs” in content creation, to building automated systems, recruiting top talent, and even shaping product development—AI is becoming the backbone of modern growth. I also share practical tools and real-world examples to help you apply these strategies today. TIMESTAMPS (00:00) Introduction to AI Marketing Strategies (00:29) Proven Strategies Enhanced by AI (03:48) Email and SMS Marketing with AI (06:03) Account-Based Marketing: Precision Targeting (09:10) Content Marketing: The Three Rs (10:00) Building AI Systems for Automation (13:17) Recruiting Top Talent with AI (14:43) Product Building in the AI Era (16:50) Conclusion and Next Steps How to Connect: IG: / ericosiu X: / ericosiu

I go over my groundbreaking marketing philosophy that's driven millions in sales for my company and clients. I go over powerful email and SMS (text message) marketing strategies that could elevate your business to 9-figures. Learn how to boost open rates, create irresistible content, and massively grow your social media presence. After this episode, you'll be able to start implementing these strategies right away.Have any marketing questions? Drop me a comment!-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

What if your marketing strategy is overlooking the one channel with the highest engagement? In today's episode, Chris Brisson, founder of Salesmsg, reveals why SMS marketing is still the most powerful communication tool for businesses in 2025—and it's not just because of the open rates. Chris dives into the importance of compliance, explains the massive shift from one-way texting to conversational, two-way communication, and why businesses need to be using SMS as part of their marketing arsenal right now. But Chris doesn't just talk strategy. After building his first company, Call Loop, he shares why he made the tough decision to shut it down and launch Salesmsg, a company focused on reimagining SMS marketing for modern businesses. If you're still relying heavily on email or other outdated methods, this episode will open your eyes to a whole new world of customer engagement. Tune in to learn why SMS isn't just a trend, but a business tool you can't afford to ignore!  — This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top!  — Key Takeaways: 00:00 Intro 01:31 Biggest mistake business owners make with SMS marketing 03:29 The importance of compliance  06:40 Email vs. SMS  13:29 Textizing your business 18:27 The future of SMS marketing 22:25 The story of Call Loop  26:17 Salesmsg: Building a successful product  37:07 The impact of AI on SMS marketing 39:46 Advice for aspiring entrepreneurs  45:58 Outro  — Additional Resources:

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke is joined by Eddie Arpin, Co-Founder of OfferingTree, a comprehensive website, scheduling, and payment solution designed specifically for wellness professionals. OfferingTree empowers coaches, yoga instructors, personal trainers, mindfulness teachers, and other wellness practitioners by streamlining digital operations, so they can focus on delivering exceptional client experiences. In this conversation, Eddie shares the journey behind OfferingTree, his insights into the evolving needs of wellness professionals, and practical advice on building trust, improving client engagement, and leveraging digital tools effectively. One Powerful Quote: 16:06: “Trust is the most valuable commodity in the world now.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:47: Eddie shares his software background and the origins of OfferingTree. 5:24: Bryan and Eddie talk about common pain points for wellness professionals.  9:37: Bryan asks Eddie about the value and impact of SMS marketing. 12:26: Eddie goes into evolving trends in content strategy and SEO. 14:57: Eddie shares his thoughts on payment processing and earning customer trust. 17:14: Bryan and Eddie discuss why tech stack integration matters more than ever. 25:54: Bryan wraps up the interview with Eddie imparting his final pearls of wisdom. Bullet List of Resources: https://www.offeringtree.com/ https://www.edelman.com/trust/2025/trust-barometer Guest Contact Information: https://www.linkedin.com/in/eddiearpin/ https://x.com/fifth_eddie https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Would you believe it if I told you that texting is now one of Boys Town's TOP revenue generating channels? Text messaging isn't just for appointment reminders. It's becoming one of the fastest and most effective ways nonprofits can deepen donor relationships. In this episode, I'm talking to Jasonea Shockey, Director of Digital Marketing at Boys Town, to share how her team launched their successful SMS strategy from scratch. With no new hires, they repurposed email content, added emojis, and saw sky-high engagement - think 98–99% open rates!Jasonea walks us through how they leveraged their existing donor list, balanced MMS vs. SMS campaigns, crafted welcome flows, and learned from benchmarks around timing and frequency to improve performance. Even with an aging donor base (average age: early 80s), they found surprisingly strong engagement through mobile.Whether you're working with a small team or wondering how to stay visible as email privacy rules evolve, this episode offers a clear case for why SMS belongs in your nonprofit's toolkit.P.S. Text DANA to 770-230-8422 to join my texting program.Resources & LinksConnect with Jasonea on LinkedIn and learn more about Boys Town on their website. Check out Tatango, the#1 SMS software for nonprofit fundraising.Text the word JOIN to 51550 to join the Boys Town texting program. You can also text DANA to 770-230-8422 to see my own experiment with this. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Discover actionable strategies for using SMS and email to boost customer loyalty, increase revenue, and optimize your marketing funnel. Learn best practices for campaign timing, automation, and integrating SMS with other channels. Nikita also discusses the evolving landscape of digital marketing, the impact of AI, and what sets Aspekt Agency apart in a crowded market.Whether you're a brand owner, marketer, or entrepreneur, this episode is packed with insights to help you grow your business through smarter retention marketing.

In this episode of the Flower Farmer Forum podcast, host Liz and guest Matt Diamante discuss essential marketing strategies for small businesses, focusing on social media and SMS marketing. They explore the importance of video content, the dynamics of going viral, and effective ways to build an SMS list. The conversation emphasizes the need for small business owners to adapt to changing marketing landscapes and engage their audiences meaningfully.TakeawaysSocial media should focus on audience connection and trust.Video content is prioritized by platforms like Instagram and TikTok.Going viral can help local businesses gain credibility.SMS marketing is more effective than email for immediate engagement.Avoid overwhelming customers with too many texts.Physical marketing materials can create a lasting impression.Building an SMS list requires consent and engagement.Utilize events to gather customer contact information.Personalized messages can enhance customer relationships.Marketing principles are applicable across different business types.Helpful Links:Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify.  Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail. Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right. Topics discussed in this episode:  What list growth really means for e-commerce brands. Why 84% of top Shopify brands use welcome popups. How popups drive 5-15% revenue increases. What makes the perfect popup discount offer. Why technical popup optimization matters more than design. How timing affects popup visibility vs conversion rates. What screen recordings revealed about user behavior. Why one-click opt-in eliminates the biggest conversion killer. How audience networks work while respecting privacy. What impact popups have on overall business performance. Links & Resources Website: https://recart.com/ Shopify App Store:  https://apps.shopify.com/recart LinkedIn: https://www.linkedin.com/in/somatoth/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/2hp3phme SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

Every delay in responding to a lead chips away at trust and interest. Businesses pour time and money into attracting attention, only to lose people in the silence that follows. Whether it's a missed message or a clunky follow-up process, those small gaps add up fast. In a world where everyone expects immediate replies, even a few hours of delay can feel like being ignored. It's not just about speed—it's about showing up when people are still paying attention. Chris Brisson is the founder behind Call Loop and Salesmsg, two platforms that have reshaped how businesses use SMS to connect with customers. With years of experience in communication tech, he's focused on making messaging fast, personal, and scalable. Today, he introduces the “textizing” framework—four stages: capture, connect, convert, and care—all built around strategic texting. He explains how businesses can ditch clunky emails and use direct, timely messages to boost engagement. For Chris, the future of customer communication is simple: meet people where they already are—their phones. Stay tuned! Resources: One SMS platform for your entire company:‍ 2-way texting, SMS marketing, calling, & more Follow Chris Brisson on Facebook Connect with Chris Brisson on LinkedIn

In this episode of the Etsy Seller Success podcast, host Dylan Jahraus is joined by Jesse Kay, founder of Vyber Media, a performance marketing agency working with leading 8- and 9-figure e-commerce brands.Jesse shares his journey from podcasting in high school to running a powerhouse agency—and reveals the exact strategies that fast-track growth through email, SMS, social media, and influencer partnerships.If you're trying to get more eyeballs on your listings, boost sales, or run smarter marketing without a full team—this episode is a must-listen.In this episode, we cover:[01:00] Jesse's Entrepreneurial Start & Launching Vyber Media[02:30] Where to Focus in 2025: Organic vs Paid, Social Virality[04:00] Why Email Still Works: Campaigns, Automations & Revenue[07:15] SMS Marketing: 2-Step Opt-ins & Retargeting Tips[10:10] Social Strategy: TikTok, Reels, Shorts & Influencer Playbook[15:50] AI for E-Commerce Growth: Smarter Data, Better ResultsAbout Jesse Kay:Jesse Kay is the founder of Vyber Media, a full-service marketing agency helping e-commerce and financial brands scale with email, SMS, creative, and performance strategy. With deep experience across lifecycle marketing and social, Jesse brings results-backed growth to every stage of the customer journey.

IQBAR founder Will Nitze shares how taking control of your supply chain can increase profits, prevent stockouts, and transform your CPG brand even during crisis.Read more about IQBAR and show notes here. 

Learn how to use text messaging to get more leads, book more calls, and grow your business faster. In this episode of Beyond 7 Figures podcast, Charles Gaudet talks with Chris Brisson about how SMS has become the most effective way to reach people, explaining how it works, why it outperforms email and phone calls, and how simple changes like adding a text to your funnel can lead to big results, with real examples of businesses using text and AI to grow, save time, and connect more effectively with their audience. Guest: Chris Brisson Guest bio:  CEO and Co-Founder of Salesmsg KEY TAKEAWAYS: Text messaging has a 98% open rate compared to email's much lower open rate of 12-20%. Businesses need to get approved by carriers to use text messaging, which involves a simple compliance process that takes about 6.5 minutes. Nearly half (45%) of people prefer texting businesses rather than calling them. Text messaging helps engage leads quickly while they're interested, qualify them, and ensure they show up for appointments. Text messaging can be used throughout the customer lifecycle - from generating leads to getting reviews and referrals. Adding text messaging to existing business processes without changing anything else can increase results by 5-15%. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

President Katherine Melchior Ray from Globe Ally discusses diversifying into SMS marketing for customer engagement. Exploring the shift towards SMS marketing strategies can enhance customer engagement and provide a more personalized approach to reaching target audiences. Tune in to learn how integrating SMS marketing can benefit your brand's global outreach efforts. Show NotesConnect With: Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President Katherine Melchior Ray from Globe Ally discusses diversifying into SMS marketing for customer engagement. Exploring the shift towards SMS marketing strategies can enhance customer engagement and provide a more personalized approach to reaching target audiences. Tune in to learn how integrating SMS marketing can benefit your brand's global outreach efforts. Show NotesConnect With: Katherine Melchior Ray: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of the Ecom Ops podcast! Today, we host Liz Stack, Senior Brand Manager at Yotpo and a passionate advocate for women in e-commerce. Liz shares her journey, Yotpo's mission, and her involvement with the Women in E-Commerce community. Get ready for an inspiring conversation filled with insights and success stories.

Chapters 00:00 Introduction and Show Branding03:03 Bruce's Journey into Domaining05:54 Outbound Marketing Strategies09:02 Niche Focus in Domaining11:52 Understanding Client Needs14:55 Outbounding Process and Tools17:56 Email and SMS Outreach Techniques21:08 Managing Domain Portfolio24:01 Negotiation Tactics in Sales27:05 Consistency and Discipline in Domaining29:58 Final Thoughts and Industry Insights41:22 The Dream of Trading Domains42:00 AI Tools Revolutionizing Domain Marketing45:32 Building Value with AI and Domain Names50:03 The Power of Outbound Marketing56:05 SEO and AI: A New Era for Domains01:00:14 ICANN Changes and Market Liquidity01:08:01 GoDaddy's Self Brokerage Launch01:15:10 Building User-Centric Features01:20:30 Domain Review and Feedback01:34:45 Insights on Domain Investment Strategies  Check out $5 .com Fridays, $1 .xyz Wednesdays, and $5.52 .com transfers for up to $11000 in discounts. Only at https://unstoppabledomains.com

In this episode, Carlos Gonzalez de Villaumbrosia interviews Chiara McPhee, Chief Product Officer at Postscript, a leader in SMS marketing for e-commerce. Postscript is revolutionizing how e-commerce brands engage with customers. With over $100 million in Annual Recurring Revenue (ARR) and more than 20,000 Shopify merchants using their platform, Postscript has become a powerhouse in conversational commerce. Their SMS marketing tools have helped generate over $2 billion in e-commerce revenue for their customers annually, with open rates exceeding 90%, far outpacing traditional email marketing.In this episode, Chiara shares her insights on:* Leveraging generative AI to create personalized, one-to-one conversations that drive revenue.* How AI agents are outperforming human customer support in certain areas.* Key revenue leading indicators in SMS marketing and setting up effective attribution models.* Overcoming challenges in scaling infrastructure to achieve $100M in Annual Recurring Revenue.* The benefits of focusing exclusively on Shopify.* The "Horizon Strategy" approach to building teams tailored for Horizon 1 (cash cow), Horizon 2 (growth), and Horizon 3 (moonshots), balancing short-term wins with long-term ambitious goals in product development.In this episode, we'll explore how Postscript is leveraging cutting-edge technology to deliver personalized customer experiences, driving revenue and redefining e-commerce marketing. We'll discuss leveraging generative AI to create personalized, one-to-one conversations that drive revenue, how AI agents are outperforming human customer support in certain areas, overcoming challenges in scaling infrastructure to achieve $100M in Annual Recurring Revenue, and the benefits of focusing exclusively on Shopify. What you'll learn:* Chiara's journey to becoming CPO at Postscript and her insights on the power of SMS marketing.* How generative AI enables personalized, one-to-one conversations that drive revenue.* Key strategies for SMS marketing, including compliance, personalization, and integration with other channels.* How to structure product teams using the "Horizon Strategy" to balance short-term wins with long-term innovation. Key Takeaways:*Personalized Conversations: Chiara emphasizes the importance of leveraging generative AI to create personalized, one-to-one conversations that drive revenue.*Focus on Shopify: Chiara highlights the company's strategic decision to focus exclusively on Shopify, and the impact it had on business outcomes.*Horizon Strategy: Chiara shares the benefits of the "Horizon Strategy" approach to building product teams tailored for different stages of growth and innovation.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---Discover practical strategies to enhance customer trust and retention with Jason Donapel, founder of EX (the Email Experience). Jason reveals why businesses should prioritize moving audiences from expensive advertising platforms to owned channels like email and SMS. He shares insights on creating effective welcome flows, designing authentic lead magnets that attract true brand advocates rather than discount chasers, and implementing personalized messaging strategies. Learn how to measure success through message volume and revenue per recipient, and why minimal, text-focused emails often outperform heavily designed alternatives in driving customer engagement and lifetime value. Topics discussed in this episode: Why retention starts before conversion. How to build trust. What makes a strong email list. How to craft the perfect welcome email. Why simple emails work best. What Email KPIs matter. How email segmentation boosts sales. Why you should send more emails. How email insights improve marketing. What makes a winning email strategy.Links & Resources Website: https://www.jasondonapel.com/ Website: https://theemailexperience.com/ LinkedIn: https://www.linkedin.com/in/jason-donapel/ Facebook: https://www.facebook.com/exJasonDonapel/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/vyw8dbn9 MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Subscribe to DTC Newsletter - https://dtcnews.link/signupSMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript's Sam Melnick joins us to share how AI, segmentation, and conversational commerce are reshaping SMS into a true revenue-driving channel.Find out more about Postscript here: https://postscript.io/ In this episode, you'll learn:The biggest mistakes brands make with SMS & how to fix themAI-powered SMS: How real-time message optimization drives a 20% revenue liftSegmentation strategies that maximize retention & conversionsHow leading brands like Jones Road Beauty personalize SMS at scaleWhy SMS is outperforming email for many brands on peak sales daysThe future of AI-driven SMS—including Postscript's new “Shopper” AI agentIf you're serious about SMS as a revenue channel, this episode packed with actionable insights is a must-listen.Timestamps:00:00 - Why SMS is the next must-have owned channel02:00 - The biggest SMS mistakes brands make04:30 - Smart segmentation strategies for SMS07:00 - How Jones Road Beauty personalizes SMS at scale09:30 - AI-driven SMS optimization and testing12:00 - Scaling conversational commerce with AI15:00 - SMS vs. email: key differences and advantages18:30 - Maximizing revenue with product drops and urgency21:00 - SMS deliverability, compliance, and industry trends24:00 - Why best-in-class SMS solutions outperform all-in-one platforms27:00 - Postscript's AI and product innovation roadmapHashtags:#SMSMarketing #EcommerceGrowth #DTCBrands #MarketingStrategy #AIinMarketing #ShopifyBrands #RetentionMarketing #ConversationalCommerce #Postscript #DTCpodcast #TextMarketing #MarketingAutomation #CustomerEngagement Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

With overflowing email inboxes and ever-changing social media algorithms, marketers need a more direct and reliable way to connect with their audience. Enter SMS marketing—a powerful tool with a 98% open rate. In this episode, we're joined by Nadine Hawel, Senior Digital Marketing Expert at Americaneagle.com. She breaks down insights on SMS marketing, its impact on ecommerce brands, and how SMS is becoming an essential part of modern marketing strategies. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Nadine Hawel: LinkedIn Resources: Americaneagle.com Digital Marketing Services

Hey CX Nation,In this week's episode of The CXChronicles Podcast #256 we were live at Instant Team's Community Builders Week & CX Virtual Summit based in Southern Pines, NC at their company headquarters. Our guest interviews for this IRL (in-real life) episode included Liza Rodewald (Founder & CEO), Erica McMannes (Founder & CXO), Greg Avallone (SVP of Sales & Partnerships), Amy Price, MBA (SVP of CX), Jennifer Martin & Erica North, both military spouses themselves (Strategic Partnerships Managers), & the one, the only Nate Brown (Co-Founder at CX Accelerator & Head of CX Advisory at Metric Sherpa).   Each of the guests in this episode had unique points of view on the state of CX/CS/Customer Support & what the future of Boutique BPO's look like in today's world. And how they are building an all-in-one hiring platform leveraging the near 12 million US military spouses stationed across the globe. Instant Teams is a mission-driven company committed to supporting and employing the “force behind the force” – US military spouses. In this episode, Adrian chats with the Instant Teams crew about how they are making real social impact, finding remarkable talent, providing their customers instant access to new teammates & building flexible solutions along the way.   **Episode #256 Highlight Reel:**1. Unleashing the power of 12M+ Military Spouses2. Building bridges to companies who want access to this group3. Why Military Spouses Make For Incredible CX & Customer Care talent4. Engaging 75K military spouses ready & primed to join our workforce 5. Around the sun locations at US bases provides global support optionClick here to learn about Instant TeamsClick here to learn about Community Builders Week & CX Summit 2025 Huge thanks to everyone for joining us on this week's episode of The CXChronicles Podcast and featuring their work and efforts in pushing the customer & employee (agent) experience & BPO space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, Zendesk, Freshworks, Forethought AI & Ascendr) + they can learn more about our CX/CS/RevOps focused services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Sales & Marketing, Customer Experience, Customer Success, Employee Experience & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused business content. Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Welcome to the 69th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with David Cost, Chief Digital Officer at Rainbow Shops, for an in-depth discussion on how omnichannel strategies drive business growth. From leveraging ship-to-store programs to optimizing mobile app engagement, David discusses actionable strategies to help businesses navigate the evolving landscape of retail. Learn how to balance digital innovation with traditional retail fundamentals for sustainable success.

Hey CX Nation,In this week's CXWeekly Update we walk through some ideas, goals & CTAs to begin leveraging boutique BPOs as your business grows. Its very common for most Founders or executives to want to hire more full-time staff or add to the team during peak seasons when customer communications, tickets & orders are on the rise. Use this CXWeekly update as a starting point for building out your company's goals around how can begin leveraging BPOs to improve your customer & employee experience.Don't worry we have a ton of amazing guest interviews coming down the pipeline over the next couple of weeks as we start to get crank things up on the content front here at CXC in 2025.Part of our goal for this year is to create more customer focused business leader content, including more short episodes like these ones that are digestible, actionable & most importantly entertaining & valuable for all of you.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.You know what would be even better?Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Neglected customers. Disconnected executives. And a limited budget. What if the remedy to all of the issues plaguing our marketing strategy was… simple? What if the key to staying relevant allowed marketers to do more with less?Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, shares her modern marketing playbook — and there's a lot to learn. Adriana, who has a rich background in digital marketing and brand building, is giving away the keys to leveraging AI, building community, and integrating SMS in B2B marketing strategies for 2025. She highlights the importance of collaboration among executive leaders, and provides practical tips on inviting your customers to the conversation. Tune in for truly valuable lessons for marketers aiming to stay ahead in a rapidly evolving landscape.  Key Moments: 00:00: Meet Iterable's CMO, Adriana Gil Miner01:25 Adriana's Career Journey07:41 The Future of Marketing: AI and Community Building14:10 Collaborating with Cross-Functional Leaders25:12 Navigating a Noisy Digital World26:26 Activating Community-Led Marketing27:20 Cultivating an Engaged Customer Community29:01 The Power of User Conferences29:43 Memorable Tableau Conference Experiences31:36 Handling Tragedy with Community Support35:37 Invite Your Customers to the Conversation39:07 The Future of SMS in B2B Marketing Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay shares her journey of learning how to create products and she gives advice on pitching editors and writers for media coverage.To learn more about Hotel Lobby Candle and for show notes: https://www.shopify.com/blog/hotel-lobby-candle-storytellingFor video interviews with founders, subscribe to the Shopify Masters YouTube channel.

Hey CX Nation,In this week's episode of The CXChronicles Podcast #253, we welcomed Rishi Rana, CEO at Cyara based in Redwood City, CA. Cyara revolutionizes the way businesses transform and optimize their customer experiences. Cyara's AI-based CX Transformation Platform empowers enterprises to deliver flawless interactions across voice, video, digital, and chatbot experiences. With Cyara, businesses improve customer journeys through continuous innovation while reducing cost and minimizing risk. With a 96% customer retention rate and world-class Net Promoter Score (NPS), today's leading global brands trust Cyara every day to deliver customer smiles at scale.In his role as CEO of Cyara, Rishi is dedicated to driving customer-centric innovation, expanding their global reach, and positioning Cyara as a leader of GenAI-powered CX assurance. Rishi has over 25 years of experience in scaling businesses and striving for excellence at every turn. Rishi leverages his love of technology and passion for serving customers and assisting companies along their journey to grow and deliver flawless interactions.In this episode, Rishi and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team at Cyara think through on a daily basis to build world class customer experiences.**Episode #253 Highlight Reel:**1. Building one of the world's leading AI-Powered CX transformation platforms 2. Why mission & values become strategic anchors for growth & scale 3. 100% focus on accountability while building high performing teams 4. AI is forcing new expectations on resolution times & cost per resolution  5. How the power of focus drives organizational transformation & success  Click here to learn more about Rishi RanaClick here to learn more about CyaraHuge thanks to Rishi for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, & Zendesk) + they can learn more about our CX/CS/RevOps On-Demand services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

In this episode, Michelle Frechette chats with Bernard Mayer, the Senior Director of Communications and Creative at Omnisend. Bernard, based in Vilnius, Lithuania, shares his diverse background and insights into Omnisend's innovative marketing strategies, focusing on email and SMS marketing. The discussion highlights the importance of effective customer engagement and the significant impact of automated emails. Bernard also delves into his involvement with the WordPress community, particularly through WordCamps, and emphasizes the value of creativity and community in marketing. The episode concludes with excitement for the upcoming WordCamp Asia and its enriching experiences.Top TakeawaysThe Value of Organizing and Attending WordCamps: Both Bernard Meyer and Michelle Frechette emphasized the benefits of organizing and attending WordCamps. While it's a lot of hard work, the sense of accomplishment, networking opportunities, and camaraderie with other organizers make it a fulfilling experience. Bernard highlighted how it allows remote collaborators to meet in person, which adds an exciting dimension to professional relationships.Creative Marketing Through Humor and Engagement: Bernard discussed Omnisend's approach to marketing, which involves using humor, music videos, mockumentaries, and playful storytelling. These creative strategies make their marketing campaigns memorable and engaging, showing that a bit of fun can effectively capture an audience's attention.The Accelerated Nature of Event Preparation: Both speakers noted how quickly time seems to pass when preparing for large events like WordCamp Asia. Bernard highlighted the rapid pace from early-year planning to the event date, while Michelle described it as a snowball effect that builds momentum. This reflects the importance of staying organized and proactive during event planning.Mentioned In The Show:OmnisendStellarWPRytis LaurisWPCoffeeTalkWordCamp AsiaWordCamp GermanyWordCamp USSuno AIThe PIC

Want to know how to build trust with your audience? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talked with Nikita Vakhrushev, specialist on Email and SMS Marketing for e-commerce brands and Founder/CEO of ASPEKT! Join us as we explore the often underrated power of email marketing and how it can significantly boost your online business.------------NIKITA VAKHRUSHEV:YouTube: https://www.youtube.com/@NikitaVakhrushevTVInstagram: https://www.instagram.com/nikitavakhrushv/Facebook: https://www.facebook.com/nikitavakhrushevfanWebsite: https://aspektagency.com/Schedule an Email Audit: https://aspektagency.com/email-sms-marketing-audit/------------BUILT ONLINE:YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSxSpotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwPApple Podcast: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------ABOUT EVERBEE:Website: https://everbee.io/YouTube: https://www.youtube.com/@helloeverbeeBlog: https://everbee.io/etsy-seller-blog/TikTok: https://www.tiktok.com/@everbee.io?lang=enInstagram: https://www.instagram.com/everbee.io/Facebook Community: https://www.facebook.com/groups/416630082921388

Hey CX Nation,In this week's episode of The CXChronicles Podcast #252 we welcomed Keri McGhee the CMO at Attentive, the AI marketing platform for leading brands based in New York. Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Trusted by over 8,000 leading brands, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.Keri leads strategic global marketing to further build the Attentive brand, overseeing product marketing, revenue marketing, events, partner marketing, communications and content, and brand creative. Keri's past experiences include leading marketing at various start-ups and as a senior director at Zillow, where she led the B2B marketing team of 60+ people, responsible for strengthening partner loyalty and experience for 60,000+ real estate partners. She got her start in tech at Expedia leading both consumer and corporate travel marketing teams.In this episode, Keri and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that her team at Attentive think through on a daily basis to build world class customer & employee experiences.**Episode #252 Highlight Reel:**1. Prioritizing the customer experience above everything to drive growth. 2. Why customer marketing & customer success should own your VOC. 3. How building trust from your users & customers drives sales & awareness  4. Driving product adoption & utilization by showing customers how to use it. 5. Leveraging a customer journey task force to socialize opportunities & CTAs  Click here to learn more about Keri McGheeClick here to learn more about AttentiveHuge thanks to Keri for coming on The CXChronicles Podcast and featuring her work and efforts in pushing the customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, Zendesk, & Freshworks) + they can learn more about our CX/CS/RevOps managed services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer &Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

What's up, folks? It's Brad Lea back again with another episode of Dropping Bombs! Today, I've got a really awesome guest to introduce—Mason Dorner is in the house, and if you don't know him, let me tell you: Mason is a marketing genius, the co-founder of Ascendant Marketing, an entrepreneur with a wine company, and a man who knows how to scale businesses. In this episode, we dive deep into the world of real marketing—not the kind you see from people who took a weekend course but the kind that drives massive ROI and scales companies. Mason's insights could change how you look at marketing forever. If you've been struggling to scale, wondering why your ads don't work, or just want a no-BS guide to making your business boom, this is the episode for you. What You'll Learn: How to identify real marketing strategies.   Highlights: Transparency in Marketing Agencies Key Elements of Effective Advertising Practical Advice for Businesses Warning Signs for Hiring Agencies Personal Branding Challenges Brad's Take on Hiring Marketing Experts Resources Mentioned:  https://www.masondorner.com/?fbclid=PAZXh0bgNhZW0CMTEAAaadOYLl70gEjD6_gDJhV8TqMkZnIx_pzicMbQ64L6X_1EFzpNqAPhJScCI_aem_ACrwsLYih_EV-fw31v0mbQ  You can follow today's guest at: https://www.instagram.com/mason_dorner/    Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182 Watch the full video episode on Brad's Youtube here: https://bradlea.tv  

In this episode of The Messy Success Podcast, Elizabeth Henson reveals the secret weapon behind her business growth: SMS marketing. She shares how teaming up with Subflow, an SMS platform, has allowed her to build stronger connections with her audience and enhance her marketing and event strategies, all while maintaining a small audience. Elizabeth dives into her experiences of using SMS to elevate local meetups, streamline communications during live events, and optimize marketing efforts for her business. Tune in for actionable insights on how SMS can be a game-changer in your business, simplifying your tech stack and engaging your customers directly.

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep454/In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmart, and Target launching early holiday deals, the importance of starting sales early is emphasized. The episode offers eight actionable tips on maximizing profitability: starting early and engaging VIPs, focusing on profitability through smart discounting, understanding contribution margins, switching email and SMS campaigns to holiday mode, leveraging influencer partnerships, optimizing retargeting, enhancing Google presence through reviews, and optimizing landing pages. Additionally, it highlights post-sale retention strategies to build long-term customer relationships. The episode encourages e-commerce businesses to execute a season-long strategy for Q4 and invites listeners to subscribe for more insights.00:00 Introduction to Q4 Strategies01:20 Early Engagement and VIP Strategies02:24 Balancing Profitability with Smart Discounts04:02 Understanding Contribution Margin05:45 Maximizing Email and SMS Marketing09:42 Leveraging Influencers and Retargeting13:49 Optimizing Landing Pages and Post-Sale Retention15:19 Conclusion and Final ThoughtsConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host (00:00) - Introduction to Q4 Strategies (01:20) - Early Engagement and VIP Strategies (02:24) - Balancing Profitability with Smart Discounts (04:02) - Understanding Contribution Margin (05:45) - Maximizing Email and SMS Marketing (09:42) - Leveraging Influencers and Retargeting (13:49) - Optimizing Landing Pages and Post-Sale Retention (15:19) - Conclusion and Final Thoughts

Can a college kid really crack the real estate code? Meet Ethan Brown, a 20-year-old juggling textbooks and property portfolios. Discover how he's turning classrooms into boardrooms, scoring rental deals, and predicting the future of real estate. From SMS marketing magic to scoring big deals, Ethan will walk us through how he balances books and bucks. Is your real estate enthusiasm hitting a wall? Get ready to fire up by joining the TTP training program!---------Show notes:(0:54) Beginning of today's episode(4:57) How to invest in rental properties as a beginner?(12:40) What is the future of real estate?(22:53) What does Ethan do to de-stress? (23:41) Finding deals through SMS Marketing(32:33) Speed, convenience, price----------Resources:Rich Dad Poor Dad by Robert KiyosakiThink and Grow RichREI ReplyLaunch ControlEmail Ethan at: reinds21@gmail.com To speak with Brent or one of our other expert coaches call tel:(281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2.  Beyond The Episode Gems:• Download HubSpot's State Of Marketing Report for Free• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Listen To The 2024 State Of Marketing Episode Part One• Discover Kelly Mirabella's Chatbot Expertise• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy