HIT: High Intensity Tactics for Growth with Chris Cicchinelli

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A dynamic thought leader who relentlessly engineers growth and progress, Chris Cicchinelli is the President & CEO of Pure Romance, the world’s largest in-home party company specializing in intimacy and sexual health. On HIT, Chris shares real-world, no-nonsense advice on transforming your business t…

Chris Cicchinelli


    • May 25, 2021 LATEST EPISODE
    • monthly NEW EPISODES
    • 17m AVG DURATION
    • 94 EPISODES


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    Latest episodes from HIT: High Intensity Tactics for Growth with Chris Cicchinelli

    SIY #94 Valerie Jacobs on Adapting your brand to Post Pandemic Trends

    Play Episode Listen Later May 25, 2021 29:40


    Chris Cicchinelli talks with LPK Chief Growth Officer Valerie Jacobs talk about forecasting future trends and then taking action on them. Plus, how she created her own job and persuaded people that they need a trend forecaster.

    SIY #93 Mark Schulman on Living to the Beat of Your Own Drum

    Play Episode Listen Later Apr 20, 2021 30:28


    Chris visits with rockstar Mark Schulman to learn how to find passion in life. As the drummer for icons P!nk, Cher, Stevie Nicks, and many more, he has learned from strong women. Chris and Mark talk about why attention to details is so important. Plus, how you can ensure you’re on the top of your game EVERYDAY.

    SIY #91 The Happiness/Success Connection with Shawn Achor

    Play Episode Listen Later Apr 9, 2021 45:30


    New York Times bestselling author Shawn Achor joins Chris to talk how happiness and success are linked. Just think about this, when the brain becomes more positive, your chance of success increases. It’s a science called positive psychology. Chris dives deep into how you can create happiness, the results optimists see, and if everyone can be happy.

    SIY #91 The Number One Thing We're All Selling

    Play Episode Listen Later Apr 7, 2021 12:14


    In life, and in business, what is the number one thing we are all selling? You already know the answer.Chris breaks down how you can move up to the next level with your clients. People ask how he got to this point in his business. He had to learn early on to be grateful and happy which led him to the secret of growing. Plus, what his mom, Pure Romance Founder Patty Brisben, told him that gave him a new outlook on business.

    SIY #90 Take Back Your Time

    Play Episode Listen Later Mar 31, 2021 16:54


    We all have a lot on our plates when it comes to tasks, business calls, family matters. We wake up striving to check everything off your list. But entitled people can get in the way and steal time. Those people, hijackers, contact us because they know CEOs are problem-solvers. Losing that time makes us lose our focus.We all have an inner and outer ring we’re going after. The inner ring is the bullseye of what we’re trying to accomplish. The outer ring is the steps we’re taking to get there. If you take that 5-minute call from someone interrupting your day, it will take hours to get back on track. Why? Because then you have to get refocused. Start looking at your time monetarily. Everything you do needs to lead to the inner circle. Don’t get caught up in loving to serve people. As a business owner, we have to focus on the mission at hand. Throughout your day, take some time to meditate. This allows stress levels to melt away and it sharpens memory. Also, accomplish To Do List tasks every day. Chris’ preferred method of getting things done is the avalanche method. Do the most important task early on and then go down to the least important. Also, try the snowball method. This starts with the easiest tasks of the day. Third, learn to delegate. Business owners decide how best to spend our time.  Give attention and time and put more detail in your work. If you’re feeling overwhelmed, change your state.  

    SIY #89 Making Your Own Luck

    Play Episode Listen Later Mar 24, 2021 19:40


    To get to the comfortable lifestyle you want, you have to be uncomfortable. If you see Chris in real life, the last thing he wants to hear is how lucky he is. Chris spent 3 years traveling in a U-Haul with his mom to promote the business. Up-and-coming business owners always ask how to get to his level. Here’s how: commit to the process, detach from the outcome. When you do the uncomfortable over and over again, that’s where you see progress. Let’s break down LUCK. L is for love. If you do not love what you do, you need to find it ASAP. U is for unstoppable. We are our own creators of destiny. Use fear as fuel. C is for consistency. Most people are consistently inconsistent. People who think consistency is boring probably already have a boring life. K is for kindness and karma. Live life by helping others around you and you’ll shift and grow to serve others. Luck is preparation meeting opportunity. That’s how you make your own luck.

    SIY #88 How to Market your Business During COVID-19

    Play Episode Listen Later Jan 27, 2021 12:03


    In today’s world, marketing matters. Chris explains the negative and positives of marketing and branding during a pandemic. Now is the time to reassure your customers that your business is doing well and that it is also OPEN. We have to tell the customer what is going on and stay connected with them. One way to do this is by refreshing your products and packaging. During COVID-19, our process has changed. You can’t send a party experience to someone in the mail. Consider how you take an in-home party experience and transform it when you’re delivering a package. Also, make sure you have a follow-up system in place. There is a lot of noise in the market place. We are getting inundated with ads, but we are not making the experience easier for the customer. Be a problem solver, not the problem. You don’t want a one-time sale, you want a customer who will stay with you forever. Always focus on the lifetime value.

    SIY #87 MLK Inspiration

    Play Episode Listen Later Jan 19, 2021 16:16


    “If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do you have to keep moving forward.” - Martin Luther King Jr. Martin Luther King Jr. lived an amazing and inspiring life through his actions and speeches. Chris talks about the 10 things that this civil rights icon lived by that we should replicate in our daily lives. For example, as an adult it can be hard to dare to dream. But, if you don’t dream, then you’re risking not getting ahead in life. Right now, we see a lot of hate in the world. We must remember to lead with love. You can’t inspire change by sitting still. You have to go out into the world and be educated. Go out and serve others and not yourself first. An important aspect of inspiring change is also forgiving others. This may involve stepping outside of your comfort zone. Fight for your family to have the currency of life, which is choice. Commit to your vision without evidence. Fear, logistics, and failure will hold back that vision. Don’t let anyone take away your vision. It matters. We are some of the most powerful creatures. Make sure you continue to be clear about where you want to go.

    SIY #86 How to play BIG & Wining the social marketing game

    Play Episode Listen Later Jan 13, 2021 14:00


    Chris is speaking to everyone who says, “I am an entrepreneur.” He breaks down how to avoid 8 mistakes. Ask yourself, what is it that you’re truly going after? This way you can improve every day and people around you can see how excited you are to do business. What you’re selling matters, but also find a way to know and love your customers. 10% of sales come from products and 90% come from marketing. Set yourself up for success by surrounding yourself with people with the same mission. Michael Jordan and Kobe Bryant spent years without winning a championship. There was one catalyst that changed all that: coach Phil Jackson. Think about the people who are going to help you get ahead. We just started 2021, and now is the perfect time to commit to doing life different.

    SIY #85 Developing a Winning Mindset for 2021

    Play Episode Listen Later Dec 29, 2020 19:15


    Chris breaks down how you run into 2021 with a new vision. We have pivoted due to the pandemic, but now we have to try harder. The greatest way you’re going to make a different is with your attitude. How you respond to difficult circumstances will determine how far you go in life. Attitude comes from different things, like home life, background, or environment and your mindset affects everyone around you. What you are thinking about is what you are bringing about. If you talk like a loser, you are going to lose. Also, you can’t change how other people act, but you can change how you react to them. Begin the new year with a challenge: say more positive things about people.

    SIY #83 Success is all about Discipline

    Play Episode Listen Later Dec 10, 2020 15:53


    Commit to finding pleasure in discipline. Discipline is the bridge between what you say and what you go out and actually do. To do this, quit arguing with the plan. Many people hire a trainer and then argue with them. If they ask you to do 12 reps, you don’t just do 8. Don’t just get through the workout, get something from the workout. Will you continuously learn what’s out there? Focus on education that will fill you with an optimistic attitude. Read books. Listen to podcasts. Watch TedTalks. That’s how you’ll learn how to make money and conserve it. Will you focus on a plan? Time is more valuable than money. You can’t make more time, so do more with the time you are given. Will you get out of your bubble? The people that travel the most of some of the smartest people in the room. Life doesn’t get better by luck. Today, you decide the lessons you put in place. Are you going to become more disciplined?

    SIY #84 Overcoming Distractions

    Play Episode Listen Later Dec 8, 2020 8:40


    Don’t let concentration go out the window. Take these next 10 minutes to listen to Chris’ advice on overcoming distraction. The first and most important step: turn off those notifications! It will take you 30 more minutes to get re-engaged in tasks. Hear why Chris creates a playlist when focusing on a task. Another step to increasing concentration, find someplace that is yours. When you’ve been sitting for a while, get up and move. This stops you from drifting away into laziness. Take care of the most important asset, which is you!

    SIY #82 Mastering Your To-Do List

    Play Episode Listen Later Nov 25, 2020 10:52


    Raise your hand if you never finish your to do list! Chris Cicchinelli gives us quick tips to get things done. How to set realistic expectations for projects and, ultimately, your business.The Secret is You with Chris Cicchinelli

    SIY #81 Get Comfortable with Being Uncomfortable

    Play Episode Listen Later Nov 17, 2020 18:21


    Chris Cicchinelli took Pure Romance from a $1 million company to a $400 million company. Along the way, he saw failure, but also success. Now he’s taking what he learned to help you! How you can live by the mantra living uncomfortable will give a comfortable lifestyle and how he sees fellow CEO Gary Vaynerchuk live by that mantra. Plus, why it’s important for you to know your value!The Secret is You with Chris Cicchinelli

    SIY #80 New Name! Starting Productive Debates

    Play Episode Listen Later Nov 11, 2020 23:16


    We’re pivoting! Chris Cicchinelli made the most of the shutdown and wrote a book called The Secret is You. In this episode, he breaks down the ways you can have a healthy, productive debate. As a business owner, he tells us how to get our points across without arguing.

    HIT #79 Accepting Rejection

    Play Episode Listen Later Jul 14, 2020 8:41


    Rejection is not failure. Chris explains how you can make rejection the fuel you need to succeed. Don’t take ‘no’ personally, and make it an opportunity to improve.

    HIT #78 How to Become Your Most Important Asset

    Play Episode Listen Later Jul 7, 2020 14:31


    Grab a pen and paper and take some notes! Chris has six simple steps you can follow to reach your goals

    HIT #77 Refocus with the 90 Day Challenge

    Play Episode Listen Later Jun 26, 2020 10:25


    Now is the time to focus. You don’t plan for bad things to happen, but it’s outside of your control. You can hatch a plan now. Chris breaks down how you can use 90 days to reach your goals.

    HIT #76 The Recipe for a Great Leader

    Play Episode Listen Later May 12, 2020 8:38


    In times of crisis, teams depend on a leader to guide them. In this episode, Chris cooks up 6 key ingredients that make a great leader.

    HIT #75 Increase your Motivation

    Play Episode Listen Later May 1, 2020 11:00


    Simplification can increase your motivation and brighten your future. Chris breaks down the ways you can find inspiration and build your business.

    HIT #74 The Michael Jordan Mentality

    Play Episode Listen Later Apr 28, 2020 8:09


    Treat every sales call like it’s the first time they see you in action. Play every game like it’s your last. Chris talks about reacting to failure and how it can impact your business, so you can be like Mike.

    HIT #73 Succeeding on Social Media

    Play Episode Listen Later Apr 7, 2020 10:23


    You have access to the entire world thanks to the internet. Why not take advantage of it? In this episode, Chris gives 5 lessons that you can use to improve your presence on social media.

    HIT #72 Staying Focused Under Pressure

    Play Episode Listen Later Mar 30, 2020 10:37


    Your home is filled with distractions. Kids don’t have school, your TV blasts the latest update on COVID-19, and your phone lights up with all kinds of notifications. Chris breaks down the 7 things you need to do, so your business doesn’t crack under pressure.

    HIT #71 Take Control of Your Life

    Play Episode Listen Later Mar 24, 2020 11:25


    Coronavirus may have canceled sports, school and going into work, but don’t let coronavirus cancel the rest of your life. Chris talks about the most important thing to keep your business on track so you can get in the arena and complete.

    HIT #70 Getting What You Want vs. Earning What You Deserve

    Play Episode Listen Later Mar 10, 2020 7:46


    The currency of life isn’t money, it’s choice. In this episode, Chris talks about putting choice into your own hands by working hard enough to earn it. Life is designed to give you what you deserve, not what you want. Are you giving effort or excuses?

    HIT #69 Second lap of 2020: Are you in the lead?

    Play Episode Listen Later Mar 3, 2020 17:07


    The 2nd quarter of 2020 is on the horizon. Can you say the same about your goals? Defining success in the new year is easy but maintaining that path throughout the year can be a different story. It’s time to check in on your progress, your discipline and most importantly, your mindset.

    HIT #68 Creating a 20/20 vision of abundance

    Play Episode Listen Later Feb 25, 2020 10:23


    You’re either working towards success, are successful, or have given up. Where do you fall? In this episode, Chris talks about creating a clear vision of abundance and being an active participant in attaining it. Because, you can’t participate in the cause without participating in the effect. Are you ready to go for the goals?

    HIT #67 Success is Self-Defined

    Play Episode Listen Later Feb 18, 2020 14:10


    Success isn’t celebrity status or an impressive job title, it’s a culmination of attitude, skill and knowledge. Most importantly, success is whatever you want it to be. Stop asking others, “what is success” and start asking yourself, “what does success mean to me?”

    HIT #66 Living with — and fighting for — CHANGE

    Play Episode Listen Later Feb 11, 2020 8:17


    Living with change isn’t enough… we need to FIGHT for change. In today’s episode, Chris talks about how he and Jess are turning their mission with the Living With Change foundation up a notch. How can you join their fight? Hit play and find out!

    HIT #65 Success starts with an MVP mindset

    Play Episode Listen Later Feb 5, 2020 6:03


    Patrick Mahomes shows us what can be possible when you make your emotions work for you—not against you.

    HIT #64 A Branding Breakthrough lesson from Justin Timberlake

    Play Episode Listen Later Jan 29, 2020 18:40


    Your brand isn’t the products you sell or the logo you wear, it’s YOU. Your actions, your values, and your impact on people. Justin Timberlake has been building his brand since childhood and after meeting him, it shows. You don’t have to be a pop star or even a CEO because in today’s world, someone is always watching. How would people describe your brand?

    HIT #63 Josh Guttman of Kable Staffing

    Play Episode Listen Later Jan 21, 2020 26:49


    Chris welcomes Josh Guttman to explore how quickly a business should grow and why giving is better than receiving.

    HIT #62 Barefoot Wine Founders Michael Houlihan & Bonnie Harvey

    Play Episode Listen Later Jan 14, 2020 32:29


    Chris talks to Barefoot Wine Founders Michael Houlihan & Bonnie Harvey.

    HIT #61 Top 5 ways To Make The Most Out Of 2020

    Play Episode Listen Later Jan 7, 2020 15:49


    Everyone knows the new year is the time to make the changes you want to see in your life, your career, and beyond. Make sure you're giving yourself every opportunity to succeed with Chris’s five tips on having the best year yet!

    HIT #60 The art of leading leaders with Tony Munafo

    Play Episode Listen Later Dec 30, 2019 30:34


    There’s a reason ProLink Staffing was named one of the best places to work in Cincinnati; It’s Tony Munafo, its Founder and CEO. Tony’s commitment to empowering his employees with training and mentorship is evident by the growing success of the company. Entrepreneurs— take note!

    HIT #59 What the tech?! Tech-forward strategies for entrepreneurs and business owners

    Play Episode Listen Later Dec 24, 2019 20:55


    For over 25 years, Sound Concepts CEO McKinley Oswald has been moving businesses into the fast lane by improving their technology strategy. Chris and McKinley break down the importance of forward-thinking implementation and deployment, and the strategies that could make or break your business!

    HIT #58 Cooking up success with Britney Ruby Miller

    Play Episode Listen Later Dec 16, 2019 35:03


    The title of a leader isn’t something that’s passed on, it’s earned. Chris and Britney Ruby Miller discuss the obstacles of taking over the family business and proving themselves as leaders despite of it.

    HIT #57 Are Millennials Professionally Stunted & Are They Behind The Sex Recession?

    Play Episode Listen Later Dec 10, 2019 17:57


    Are people having less sex? LPK’s Chief Insight Officer, Valerie Jacobs, is back to talk about the “sex recession” we’re living in. In an age where sex is more open and acceptable, why are younger people having sex less? Chris and Valerie explore the reasons for the recession and the impact it has on our culture.

    HIT #56 Reaching out: The real impact of inclusive company policies and diverse teams

    Play Episode Listen Later Dec 3, 2019 30:07


    Celebrate diversity! Chris talks with the Cincinnati USA Regional Chamber Vice President of Inclusion, Mary Stagaman, about why it’s important to cultivate a diverse and inclusive workplace. Mary talks about the community benefits of diverse organizations and brings hard-hitting facts to the table about the real bottom-line benefits of inclusive hiring practices.

    HIT #55 Self-empowerment through self-management with Andrea Owen

    Play Episode Listen Later Nov 26, 2019 30:29


    Put yourself in the driver’s seat! Chris and Suzanne meet with Andrea Owen, a life coach and business owner with years of experience in life management. Andrea explains the importance of self-reflection, the strategies for recovering from disaster, and when and how to listen to your “inner critic.”

    HIT #54 Lights, camera, hired! How to “cast” the best candidate for the job

    Play Episode Listen Later Nov 19, 2019 22:40


    Are you casting the right people to fill your organization’s roles? Chris takes a backstage look with Ensemble Theatre Cincinnati’s own D. Lynn Meyers on the psychology of casting. Chris and Lynn pull back the curtain on why you should try taking a casting director’s perspective when looking for your next perfect candidate.

    HIT #53 Trendspotting: riding the wave before you get beached!

    Play Episode Listen Later Nov 12, 2019 35:49


    Business trends are fickle, powerful, and might seem unpredictable, but to LPK’s Chief Insight & Innovation Officer, Valerie Jacobs, they’re too important to ignore! Chris and Valerie explore trend behaviors and trend cycles—why is innovation so important for businesses today, and what in next in our fast-paced, digitally-connected world?

    HIT #52 From frustration to financial freedom: The skills you need to “make it” with Brad Nelson

    Play Episode Listen Later Oct 30, 2019 21:43


    Financial consultant Brad Nelson knows what it’s like to start from the ground up. Brad’s own journey from overwhelming debt to financial independence is the foundation of his work as a personal finance coach. Chris and Brad discuss how you can battle financial obstacles (really!) and how you can develop the skills (and habits!) you need to be truly debt-free!

    HIT #51 Like a BOSS with Lindsay Wagoner: The daily struggle to succeed as business owner

    Play Episode Listen Later Oct 29, 2019 16:26


    From paycheck-to-paycheck to serving on the Pure Romance Senior Board of Directors, Lindsay Wagoner has seen and done it all. Chris and Lindsay crack the code on owning your own business—discussing the hardest obstacles you’ll face and the incredible heights you can reach if you’re willing to put in the work. Are you ready to get your hands dirty and do what you’ve gotta do to succeed?

    HIT #50 Measuring happiness: tips for a better, more fulfilling life…today!

    Play Episode Listen Later Oct 17, 2019 30:48


    It’s the big 5-0! Pure Romance SVP of Sales & Training Cheryl Force and sales guru Brian Parsley are back to talk about happiness: what it means, how to measure it, and how to grow it for yourself! When’s the last time you gave yourself a motivational talk to be the best you? Simple changes in your perspective can turn the tables when it comes to finding joy in your own life.

    HIT #49 Where will you be 5 years from today?

    Play Episode Listen Later Oct 15, 2019 16:11


    Let’s talk strategy! It’s all about the power of perspective—Chris gets in-depth on Dan Zadra’s guide for more focused living, “The 5 Book: Where Will You Be Five Years From Today?” Have you thought about your next 5 years? That’s only 1,825 short days! Chris also talks about visualizing success, because life’s too short for regrets. A good mindset might be the only thing you need to turn your “what if” into “what IS!”

    HIT #48 Being successful with 10 things that require ZERO TALENT

    Play Episode Listen Later Oct 7, 2019 16:54


    From body language to work ethic, Chris turns the tables with 10 business tips that don’t need “talent.” With more than 20 years of experience working with entrepreneurs, Chris nails down some of the biggest life-changers that anyone can start doing—right now! The real question is, what are you waiting for?

    HIT #47 Change how your customers see you: learn to say “yes”

    Play Episode Listen Later Oct 4, 2019 10:47


    No surprise here: It’s hard to go out and get business every day. In decades of work with business owners, Chris often comes across entrepreneurs with image problems. The one issue they share? They have trouble saying “yes”. Chris breaks down a purely customer-focused approach that empowers you and your team to meet buyer needs. How can you go the extra mile to be able to say “yes” more often and strengthen your relationships?

    HIT #46 Ghosted for the Last Time

    Play Episode Listen Later Oct 1, 2019 7:18


    Maybe it’s their budget, maybe it’s the time, or maybe your solution just doesn’t fit their needs. Whatever the reason, customers sometimes throw up a communication wall. Get things rolling again with Chris’s best “been ghosted” tactics that’ll help you rekindle customer contact AND save your sale!

    HIT #45 Today’s going to be a good day—because you’re going to live 15% longer!

    Play Episode Listen Later Sep 27, 2019 6:58


    Chris has awesome news: a new Harvard study says that optimists—people who tend to approach life with a “glass half full” outlook—live 15% longer! (Spoiler alert: that means YOU can, too!) Ready for the sunny side of life? Find out what you can do today to start living your life with optimism and positivity.

    HIT #44 No fear: The tools that keep you going in the face of change

    Play Episode Listen Later Sep 24, 2019 13:18


    It’s no surprise that most people fear change, but did you know that most high-achieving entrepreneurs have learned how to stop that fear—right in its tracks? Chris and Brian use decades of experience in business growth, sales, and marketing to arm you with the most powerful weapons against the uncertainty of the unknown.

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