Podcasts about second sale

Our guest in this episode is James Hipkin, a vivacious marketing strategist and digital agency leader who's spent decades helping businesses cut through the marketing noise with authentic, customer-centered strategies. James delights in challenging the status quo, advocating for marketing that genuinely adds value and using AI as a creative ally (not a replacement!) to keep the human touch alive. In his upbeat conversation with host Jürgen Strauss, James ditches “icky marketing” in favor of meaningful customer pathways and demonstrates how curiosity, clarity, and compassion drive long-term business success.Key points discussed include:* Transforming “Call to Action” into Customer Pathways: James encourages a mindset shift, inviting customers along value-filled journeys instead of simply shouting for attention.* Blending Human Creativity with AI for Better Results: He joyfully shares how AI can spark ideas, provide audience insights, and enhance marketing—while always keeping people at the heart.* Building Relationships for Sustainable Growth: James underscores that true marketing success is about lasting relationships, focusing on customer value beyond the first sale.This episode is packed with refreshing ideas and practical inspiration for marketers ready to innovate with empathy, measurement, and a dash of fun!Listen to the podcast to find out more.Show Notes from this episode with James HipkinChampioning Value-Based Marketing Over "Icky" TacticsStep into the world of marketing that puts people first with James Hipkin, a marketing strategist and digital agency leader who joined me, Jürgen Strauss, on the InnovaBuzz podcast for a vibrant discussion. James has spent decades rallying against what he calls "icky marketing"—those manipulative, hard-sell tactics that leave everyone feeling a little grimy. Instead, he champions a marketing ethos rooted in creating real value for customers and businesses alike. His approach is all about forging genuine connections and focusing on knowledge-sharing, where education and trust replace the noise of pushy promotions.James's mission is to transform marketing, one business owner at a time. He believes great marketing brings value not only to the business but, most importantly, to the customer. By focusing on educating the ideal audience and nurturing relationships, James shows how we can move away from the transactional and toward the transformational.The Mindset Shift: From Calls to Action to Customer PathwaysA standout moment in our conversation was James' bold proposal: stop shouting "Call to Action" and start building "Pathways." The typical call to action often feels like a marketer barking orders, rather than an invitation. James encourages us to create "people like you pathways"—roads marked with relevant information, gentle invitations, and meaningful touchpoints.For example, James described how he used AI to brainstorm alternatives to the tired “related products” label in e-commerce. He then checked these options with his team and polled the client's audience, ensuring the final choice resonated. This approach transforms the customer experience from a pushy sales pitch to a helpful, human-guided journey.Prioritizing the Second Sale and True Customer RelationshipsJames reminds us that the most important sale is not the first—it's the second. He champions a philosophy where marketing is seen as the beginning of a relationship, not the end. Businesses that focus on ensuring customers return are the ones who thrive; after all, if you can create a repeat buyer, chances are they'll keep coming back for more.We shared stories about brands that either courted us for one quick transaction or truly invested in our long-term success. When we genuinely care about ongoing customer success, we're building trust, nurturing advocates, and creating fertile ground for innovation. The game isn't about the big win; it's about showing up, again and again, for your customers.Bringing Humanity Into AI-Driven MarketingWith the AI wave sweeping through marketing, James stands out with his level-headed, human-first approach. Rather than surrendering creativity or empathy to technology, he leverages AI as a brainstorming partner—a tool for generating ideas and stimulating discussion. For instance, he uses AI to analyze customer interviews and online forums, but always brings the final decision back to the team for a human touch.This collaborative approach sparks creativity and widens perspective. AI provides the stimulus, but people make the final call, ensuring that empathy and authenticity remain at the heart of every campaign.Grounding Innovation in Data and MeasurementJames brings with him the rigor of the direct marketing world—a place where every strategy lives or dies by data. He believes great marketing is a three-legged stool: strategy (who and why), planning (how and when), and, most critically, measurement. Without that third leg, businesses wobble, never quite sure what's working or why.He shares anecdotes of clients spread thin across social channels, uncertain which efforts yielded real results, until simple tracking and data analysis revealed the highest-impact activities. By focusing on meaningful data, not vanity metrics, James helps his clients double down on what truly works and prune the rest.Unlocking Customer Insights Through AI-Augmented InterviewsJames is passionate about democratizing the powerful customer research methods once reserved for big brands. His solution? Use guided customer interviews, audio transcriptions, and AI trained with deep marketing psychology to create rich, nuanced customer avatars and journey maps—without breaking the bank. This process gives even the smallest business a window into customer motivations, desires, and language, ensuring that every marketing message hits home.He's careful, too, to blend classic rigor with innovative shortcuts. Analyzing subreddit discussions or online forums through AI, using a well-crafted questionnaire, may not match a $50,000 research project—but it's miles ahead of guesswork. Objective, data-backed insights are now within reach for everyone.Staying True to Strategy in a Shiny Object WorldWith all the new tools and trends vying for our attention, it's easy to get distracted. James urges business owners to resist the lure of the next shiny object and instead double down on what's working. Start with a few core tactics, get really good at them, and then iterate for excellence. His advice is to measure, learn, and improve—rather than constantly chasing novelty.James also emphasizes the importance of building a strong team, welcoming their input, and sometimes just saying "no"—to clients, trends, or ideas that don't serve the strategy. The secret to longevity and sustainable growth isn't in doing more things, but in doing the right things really well.The Buzz - Our Innovation RoundHere are James's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative: Get out of your own head.* Best thing for new ideas: Shift your perspective from inside out to outside in by observing what's really happening with your customers.* Favourite resource: Rely on the people on your team for input, ideas, and collaboration.* Keep project/client on track: Be willing to say no to clients and provide honest feedback, building relationships based on trust.* Differentiate: Clearly define and communicate your unique selling proposition by focusing on what's truly unique and motivating about your business.ActionJames encourages you to stop trying to "boil the ocean." Instead, choose a few things to focus on, learn to do them well, and then work on doing them even better. Let your customers guide you on what's working and do more of that, rather than chasing every new shiny trend.Reach OutIf you'd like to explore these ideas further or share your own marketing challenges, James welcomes a conversation. You can connect with him at VIPchatwithJames.com and schedule a virtual coffee—no pressure, just a chance to exchange insights and stories.Links:* Website - INN8LY* LinkedIn - James Hipkin* LinkedIn - INN8LY* Facebook* Twitter - @inn8ly* Instagram - @inn8lyCool Things About James* The "Don Quixote" Persona: James embraces the "Don Quixote" metaphor, showing a willingness to fight for what he believes in, even if it seems idealistic or unconventional. This adds a layer of personality and passion to his professional persona.* The "Techie" with a Human Touch: James blends AI with real human interaction (customer interviews). In a world where AI is often seen as cold and impersonal, he's using it to amplify human voices and insights.* The "Storyteller" in a Marketing World: James uses stories and analogies to explain complex concepts, showing he's not just a marketing expert, but also a skilled communicator who can connect with people on a human level.* Bachelor of Music in composition and theory: James shared how a professor's advice—think of the most ridiculous solution, then work backwards—helped him break free from linear thinking, a creative exercise he's carried into his marketing career.Ready to humanize your marketing? Listen to the full episode for more stories, practical tips, and a fresh perspective on what it means to truly serve your customers.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Nico Jeannen just made a quarter-million dollar sale a couple weeks ago with the acquisition of his transcription product, Talknotes. It's his second sale after a string of roughly 17 startups that have seen increasing success. Here's how he made TalkNotes. One day, Nico was trying to get Google to transcribe a voice note for him when he noticed the quality was poor. He crafted a prototype transcriber using an AI API and posted it on X.com (formerly Twitter) making $700 in just a few days. He scaled further using his knowledge of SEO gained from previous projects. Nico realized he didn't want to spend hours fixing code and doing customer support after one round of bug fixes dipped customer acquisition by 70%. He wanted to sell quickly – before he burned out. He listed on Acquire and secured an all-cash $200,000 deal in weeks with the help of Ebony on Acquire.com's support team. Listen to Andrew and Nico's interview as they discuss: What Nico has learned about startups after building 17 of them Why Nico accepted a drastic price cut for his sale The dangers of playing buyers against each other --------------------------- Be sure to subscribe to see the newest acquisition stories every Tuesday and gain the knowledge to buy or sell your own online business → https://youtube.com/@acquiredotcom?sub_confirmation=1 Want more stories? Access the past 50+ acquisition stories here → https://blog.acquire.com/tag/startup-acquisition-stories-podcast/Thinking about selling your own startup? The number one question is always 'how much can I sell for' and we've got the answers in our biannual valuation multiples reports here → https://blog.acquire.com/tag/acquire-coms-acquisition-multiples-report/ Thinking about buying a startup? Sign up for a free buyer account and browse all the live listings. Upgrade only when you find the right one that fits your acquisition criteria to engage. Get Started → https://acquire.com/buyers/ --------------------------- Follow the Guest: Nico Jeannen - https://www.linkedin.com/in/nico-jeannen/ https://x.com/nico_jeannen Follow the Host: Andrew Gazdecki - https://twitter.com/agazdecki https://www.linkedin.com/in/agazdecki/ https://acquire.com Follow Acquire.com - https://twitter.com/acquiredotcom https://www.linkedin.com/company/acquiredotcom https://www.tiktok.com/@acquiredotcom --------------------------- About Acquire.com: Acquire.com is the largest and most active acquisition marketplace for buying and selling online businesses. Acquire.com is the highest rated platform for both ease and quickness to match buyers and sellers.We cater to all types of online, revenue-generating businesses while producing the highest success rates for SaaS and eCommerce/DTC businesses in the M&A industry. Join over 350,000 entrepreneurs making life-changing connections and deals everyday.

In this episode, Dr. Danny discusses the importance of the "second sale" in physical therapy, which involves providing ongoing value and secondary services to build long-term patient relationships and a sustainable business model. He reflects on his past focus on quick patient discharges, which resulted in a constant need for new leads, and contrasts it with successful clinics that prioritize continuous patient engagement. Dr. Danny shares data from his mastermind program indicating that 50% of patients should transition to a "second package" or service, reducing the need for new leads. This strategy helps patients achieve broader health goals and fosters a stable, scalable practice with loyal clients. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

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Visit www.EAInterviews.com/DaveLorenzo for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye with Sales Expert, Author & CEO Dave Lorenzo

Why should we be bothered if the client doesn't come back for repeat business and referrals?

As a social entrepreneur, Aline Bender unites the passion of a social mission with the actions of business-like discipline and innovation. Part of her mission is to take her keys to success and pass them down for other women to do the same.  Aline is the co-founder and CEO of Kama'aina Mortgage Group Inc., author of The 60 Second Sale, and a wonderful mother.  Aline is truly a master at scaling. She brought her business to closing over $175M with a team of 16, and she's here today to share her story, how she did it, personal exercises we can all put into practice, and three steps to scale without burning out! If you're looking to scale your business without you having to be in the equation, this episode is for you. Tune in to the episode to learn from Aline's world-class approach.  Quotes • “I didn't know much about the mortgage industry, I just knew that once you understand systems and processes and building people, you could apply that to any kind of business.” (8:45 - 8:57) • “Number one is, I say, let people build the business, you're not going to build it… I'm there to make sure they have all the tools, the support, and the technology to build it.” (13:32 - 14:02) • “If you don't have to work harder, don't work harder, just work smarter… Once you set it up, then let it run.” (17:38 - 17:47) • “Circle the top three activities or tasks, whatever it is, or responsibility you want to label, that you truly, absolutely love doing… commit on focusing only on those three and let go of control everything else.” (22:11 - 23:23) • “I don't want to be the smartest one in the room. I want to be the one who listens and pays attention to who knows the answer, and give them the floor and give them the leadership.” (27:10 - 27:17) • “I knew that if I was ever to leave this earth, and when I do, I want to make sure everything I've been through, the journey of getting out of poverty, that it gets passed on to someone, and they could do the same thing.” (36:32 - 36:35)   Connect with Aline Bender: FB: https://www.facebook.com/aline.lamhawaii Website: www.kmghawaii.com  Resources Mentioned:  The 60 Second Sale Jonathan Livingston Seagull How To Join the InvestHER Movement 1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via: Apple Itunes  Spotify Amazon Music Android   Stitcher    2) The Real Estate InvestHER Membership  STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, it is a transformational experience for women looking to live life on their own terms. Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve  3) InvestHER Community on Facebook  We have thousand of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals!    4) InvestHER Meetups Around the Globe  We have Investher Meetup members attending in-person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE!     5) InvestHER™ eXp Team Our mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide.   We have created exclusive content and support for the InvestHER™ eXp Team: *Top skills and strategies to grow YOUR business *How to utilize your “real estate agent” advantage to become a real estate investor *Monthly live masterminds *Become part of Libertas Organization with top coaches, Tim and Julie Harris.   Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her. Learn more about your ad choices. Visit megaphone.fm/adchoices

As a social entrepreneur, Aline Bender unites the passion of a social mission with the actions of business-like discipline and innovation. Part of her mission is to take her keys to success and pass them down for other women to do the same. Aline is the co-founder and CEO of Kama'aina Mortgage Group Inc., author of The 60 Second Sale, and a wonderful mother. Aline is truly a master at scaling. She brought her business to closing over $175M with a team of 16, and she's here today to share her story, how she did it, personal exercises we can all put into practice, and three steps to scale without burning out!If you're looking to scale your business without you having to be in the equation, this episode is for you. Tune in to the episode to learn from Aline's world-class approach. Quotes• “I didn't know much about the mortgage industry, I just knew that once you understand systems and processes and building people, you could apply that to any kind of business.” (8:45 - 8:57)• “Number one is, I say, let people build the business, you're not going to build it… I'm there to make sure they have all the tools, the support, and the technology to build it.” (13:32 - 14:02)• “If you don't have to work harder, don't work harder, just work smarter… Once you set it up, then let it run.” (17:38 - 17:47)• “Circle the top three activities or tasks, whatever it is, or responsibility you want to label, that you truly, absolutely love doing… commit on focusing only on those three and let go of control everything else.” (22:11 - 23:23)• “I don't want to be the smartest one in the room. I want to be the one who listens and pays attention to who knows the answer, and give them the floor and give them the leadership.” (27:10 - 27:17)• “I knew that if I was ever to leave this earth, and when I do, I want to make sure everything I've been through, the journey of getting out of poverty, that it gets passed on to someone, and they could do the same thing.” (36:32 - 36:35) Connect with Aline Bender:FB: https://www.facebook.com/aline.lamhawaiiWebsite: www.kmghawaii.com Resources Mentioned: The 60 Second SaleJonathan Livingston SeagullHow To Join the InvestHER Movement 1) The Real Estate InvestHER Podcast - The weekly show details the journey of some of the most amazing women real estate investors around the world, who open up their lives and share practical and strategic tools for growing a rental portfolio, flipping houses and the mindset that allows them to run a successful investing business while taking care of their families and most importantly taking care of themselves. Subscribe via:Apple Itunes SpotifyAmazon MusicAndroid Stitcher 2) The Real Estate InvestHER Membership STRIVE is a one-of-a-kind membership for experienced women investors looking to make deeper connections and take their Real Estate business to the next level. It is more than a transactional membership, it is a transformational experience for women looking to live life on their own terms.Apply today. We open doors in June. https://www.therealestateinvesther.com/reserve 3) InvestHER Community on Facebook We have thousand of members in our Facebook InvestHER Community (and growing!) This is a safe place for women to ask real estate investing questions and gain the support they need to achieve their goals! 4) InvestHER Meetups Around the Globe We have Investher Meetup members attending in person meetings across the country and Canada. Meetups are being held monthly by experienced InvestHER Leaders! Learn more about our InvestHER leaders, meetup locations, and how to become an InvestHER Leader HERE! 5) InvestHER™ eXp TeamOur mission is to empower women in Real Estate to live a financially free and balanced life, and we are extending our support to Real Estate agents worldwide. We have created exclusive content and support for the InvestHER™ eXp Team:*Top skills and strategies to grow YOUR business*How to utilize your “real estate agent” advantage to become a real estate investor*Monthly live masterminds*Become part of Libertas Organization with top coaches, Tim and Julie Harris. Jonna Hall Weber is leading our team. If you have any questions or are ready to join our team, click here to schedule a call with her.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The 60 Second Sale with David Lorenzo #378 This is a production of Habanero Media

Tune in to Your Customer Journey Does the subject of sales make you sweat? You're not alone! Many of us have tunnel vision when it comes to our sales process. We're so busy giving ourselves a high five after the first sale or get so caught up in doing the work for our client that we completely miss the opportunity of the second sale strategy.    What is the second sale strategy, anyway? I'm so glad you asked because this week's episode dives deep into the customer journey and how the 3 tenets of the second sale strategy will completely change the way you look at marketing and selling in your business.   Did you know that 79.4% of customers* (in retail) never make a second purchase from the same company? Why is this? What does it take to bring a customer back for a second purchase? Learn why only 21.6% of customers* buy again and how studying the lifecycle of your customer can help you build a sales process that dramatically increases how many first-time clients buy from you again. Heck, maybe they work with you for years!   Learn how selling is like an avocado, how to use a loss leader and how to craft the perfect second sale. You'll also hear why one of my clients says he'll never stop working with me. After hearing this episode, you may decide you want to drill down and figure out your business's customer journey and how to put the second sale strategy to work for you. The good news is that sales is stop number four on the Strategy Roadmap. So, why not join us for my next Roadmap Strategy Workshop? Simply click here to be notified.  *based on statistics from this Bluecore article.    What's In This Episode Why the Customer's Journey is critical to your business The secret to bringing in long-term clients How selling is like an avocado  The most powerful question you can ask yourself about your business How to tell if you're followers or subscribers are cheerleaders OR potential clients Learn what a loss leader is and how it can bring you repeat business   What To Do Next Sign up to be notified when I run the next Roadmap Workshop.  Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You'll also be the first to know about upcoming courses, programs and exclusive LIVE training. Connect on Instagram, Facebook or LinkedIn and share your insights from the show. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.   Up Next In the next episode, Betting it all on Instagram with Sue B. Zimmerman, Sue brings us behind the scenes of SBZ Enterprise to reveal exactly what it took to build a profitable seven figure business around Instagram (and it's not all selfies and cute outfits!).   Blog Post Mentioned in This Episode Check out the blog post that sparked the idea for this episode The Second Sale Strategy.   Books Mentioned in This Episode Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick M. Lencioni    Episode Transcript Download The PDF Transcript    

Increase your revenue with the help of this podcast episode 215: Generating the second sale is easier if your CRM tells you what your client wants to hear Want more content? follow me on Twitter @capbartsch Go to the podcast website for more content and discuss with the host current trends: https://meetchrisbartsch.com  Support the show by submitting a review to podchaser.com Keywords of this episode: #strategy #sales #business #management# entrepreneurship #Marketing

Increase your revenue with the help of this podcast episode 215: Generating the second sale is easier if your CRM tells you what your client wants to hear Want more content? follow me on Twitter @capbartsch Go to the podcast website for more content and discuss with the host current trends: https://meetchrisbartsch.com  Support the show by submitting a review to podchaser.com Keywords of this episode: #strategy #sales #business #management# entrepreneurship #Marketing

March 1, 2021 Buy Dont Start Philip Arthurs and The 60 Second Sale Dave Lorenzo

In episode 534 of The Sell or Die Podcast, we are talking all about how to earn the second sale. Getting a second sale isn’t something you can just assume will happen. You have to earn it by providing value and creating the urgency for your customers to buy. The first sale is easy. It’s what you do to earn the second sale that really matters.   Some of the points we discuss include:   What makes the second sale so important Jen’s example of second sale techniques   We challenge you to start thinking about your customers’ experience and not just the end sale. What are some ways you can provide some fun and excitement in people’s lives? And think about what someone will say about their experience with you after it’s over. If it was awesome, they’ll want to talk about it.    To hear more ideas on how to earn the second sale, don’t forget to tune in to episode 534 of the Sell or Die Podcast.   See you next week for another episode of Sell or Die!   If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag us, @jengitomer & @jeffreygitomer!  And don’t forget to subscribe, rate, and review the podcast and share your key takeaways with us!   CONNECT WITH JEN & JEFFREY: Official Website Jeffrey’s Instagram Jennifer’s Instagram Sell or Die Hards Official Group

In this 5-minute extract from Dave Lorenzo’s interview with Matt Heinz we learn the kernel of truth that drives a new business relationship that turns into a sale or becomes a bust.  This is part of the discussion with  Dave Lorenzo about his book, "The 60 Second Sale" ----more---- To hear the full interview, go here:  Can a First Impression Make or Break Your Sale? Q&A with Dave Lorenzo "The 60 Second Sale is about creating a condition under which, if your best client, the person who trusted you most in the business world, had a need and you called them up, it would only take you 60 seconds to close that deal. So, if you are adding value to somebody who already trusted you, you could close a deal in 60 seconds if you met those exact conditions. The book is about creating those conditions every single time. It's about taking what everybody would think of as a one-call close environment and making the relationship the one-call close." "Another way to look at it is to take the individual moments of truth that occur throughout the day with our clients and with the evangelists who are out there recommending our services, and winning each of those individual moments of truth. So, you create an environment that is one of trust, and you make sure you're always focused on the wants and needs of your clients, and you can close a deal in 60 seconds." Listen in to hear Dave's thoughts on how to build the relationship, to create those conditions and needs. He talks about the things required to create differentiation, separation in what can be competitive markets. Check out the full transcription and recording on the Heinz Marketing blog. Sales Pipeline Radio is hosted by Matt Heinz of Heinz Marketing which is a program on the Funnel Radio Channel.  Heinz Marketing is the sponsor of Sales Pipeline Radio.      

Chris meets with Dave Lorenzo, a master sales consultant and author of “The 60-Second Sale” to find out how anyone can, as Dave says, “make a great living and make a great life!” Chris and Dave take on the dying dialing-for-dollars business culture and open up about the power of a service-oriented approach to sales. Which is more important: what you do or why you do it?

This episode discusses how to make a “second sale” by cross-selling a new client with other services that your firm can provide. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/attorneydsy/message

My guest this week, Dave Lorenzo recently published a book entitled 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye. You're probably asking yourself, "60 seconds? How could anyone possibly make a sale in one minute? Is that even possible?" According to Dave, probably not. But, the idea of a 60-second sale is one that can help salespeople perform better. He joins me on Same Side Selling to talk about his book and share some of the topics addressed in it. You're going to love this one! Listen to this episode and discover: > What he means by a "60-second sale" > Why strong relationships are the key to closing deals. > How to network even if you're uncomfortable around people. > And so much more…

Can you really make a 60 second sale? I mean really - can you connect in 60 seconds? Author of The 60 Second Sale, Dave Lorenzo, says not only CAN you - but you MUST! But how? Join me for a conversation about Dave's new book The 60 Second Sale. More about Dave Lorenzo:   Dave Lorenzo is an author, professional speaker, sales expert, and business strategy consultant. Dave does three things: 1. Works with business leaders to develop sales strategy and drive revenue growth 2. Develops training programs for sales teams to drive revenue growth 3. Coaches entrepreneurs, sales executives and professionals on relationship-based sales strategy.

    What if you could make more money and get home on time for dinner every night? Sounds impossible, right? The 60-Second Sale might be the answer for sales professionals who want to achieve success without sacrificing their lifestyles. Today on Sales From the Street, we'll talk to Dave Lorenzo, author of The 60-Second […] The post TSE 924: Sales From The Street: “The 60 Second Sale” appeared first on The Sales Evangelist.

In this episode, we talk about Dave Lorenzo's new book, "The 60 Second Sale" and a lot more! A lot of B2B sales professionals are doing long term, complex sale efforts, "The 60 Second Sale" sounds a little like "12 minute abs." I ask Dave "Is it really that easy? Can you really do it this quickly?" "The 60 Second Sale is about creating a condition under which, if your best client, the person who trusted you most in the business world, had a need and you called them up, it would only take you 60 seconds to close that deal. So, if you are adding value to somebody who already trusted you, you could close a deal in 60 seconds if you met those exact conditions. The book is about creating those conditions every single time. It's about taking what everybody would think of as a one-call close environment and making the relationship the one-call close." "Another way to look at it is to take the individual moments of truth that occur throughout the day with our clients and with the evangelists who are out there recommending our services, and winning each of those individual moments of truth. So, you create an environment that is one of trust, and you make sure that you're always focused on the wants and the needs of your clients, and you can close a deal in 60 seconds." Listen in to hear Dave's thoughts on how to build the relationship, to create those conditions and needs. He talks about the things required to create differentiation, separation in what can be competitive markets. Check out the full transcription and recording on the Heinz Marketing blog starting Mon. 9/24/18 6am PST.  

If you want to increase your client's lifetime value ... one of the strategies that you've got to ABSOLUTELY Master (and implement) ... is "The Art of the Second Sale!"

As a speaker you have to have clarity of purpose and your purpose is to attract clients.  You have to know how you can leverage your speaking engagements into truly becoming a business. This week Dave Lorenzo, speaker, business strategy consultant and author of "The 60 Second Sale" joins us to dispense some hard truths that other might not tell you.  The information you need to hear is: speaking is not a business.  It is an opportunity to get in front of an audience and show your value so you can provide that value later on for a multiple of what you would make doing a speech. Dave and Peter discuss how to develop a relationship, how giving away product can turn into big money, and why it is important to tailor your offer to your audience. If you want to know what know one else will tell you, don't miss this episode!

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Will Power. Also, Career Coach: 30 Second Sale

Email is still an effective sales tool—if it's done right. The problem is it's very easy to do wrong. Listen as David Traub, author of The 10 Second Sale, discusses six things you should include in every email that make people want to not just open your email, but reply to it.

Hot Chicks Write Hot Books Podcast Episode #7 - Melanie Johnson and Jenn Foster Interview David Traub, Best Selling Author! David is fiercely committed to helping great sellers become Brilliant ones. He is a full time seller, spending his days as a top performer. He's not years removed from his craft, he practices it every day. David is a Best Selling and Award Winning Author, Founder of Selling Brilliantly and is a leader in sales consulting and training for small business owners, coaches, consultants and individual sales representatives. In 2013 David was selected to co-author Dan Kennedy's book Stand Apart. Along with marketing legend Dan Kennedy and Pam Hendrickson, who for years helped Tony Robbins develop his products, and other experts from around the world. Hot Chicks Write Hot Books is a group for people who want to become an expert, authority and star in your niche by writing a book. We have systematized the book writing Process For you, saving you time, money and effort. We've created a podcast to help you in the book writing process. For more information you can text your name and email to 1(832) 572-5285 More information about David at http://www.SellBrilliantly.com

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