Podcast appearances and mentions of bonnie harvey

Listen as David Cogan interviews Michael Houlihan & Bonnie Harvey, Founders of Barefoot Wine, now the world's largest wine brand, Co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand, Most highly sought-after Keynote Speakers, at the Eliances Heroes Show with David Cogan. Reach them at thebarefootspirit.com

Send us a textSpeakers: Michael Houlihan and Bonnie Harvey, Co-Founders and Richard C Wilson from Family office club Summary: In this fireside chat with Barefoot Wines, Michael Houlihan and Bonnie Harvey discuss their approach to building brand equity, the role of storytelling through Business Audio Theater in preserving and communicating a company's values, and the importance of forming strategic partnerships to accelerate growth. They emphasize the impact of sharing real stories in an engaging audio format to connect with employees, investors, and the broader community. Key points:Building Brands with the End in Mind: They emphasize the importance of creating a business with the goal of building brand equity for eventual acquisition. They highlight the need to understand industry benchmarks and use those to set goals rather than arbitrary revenue targets.The Value of Storytelling: Michael and Bonnie stressed that storytelling is a powerful tool for passing on values and engaging team members, investors, and customers. They believe that stories create a lasting impact because they connect emotionally with the audience.Business Audio Theater: They discussed how they've adapted storytelling into an audio format to help entrepreneurs share their journeys, values, and principles with a broader audience, including employees, family members, and potential business partners.Strategic Alliances: One of their key lessons was the importance of forming strategic alliances with partners who benefit from your success. They suggested identifying allies by considering who gains when your business thrives.Community Engagement: Bonnie Harvey highlighted the power of working with local communities as a strategy to grow the brand without traditional advertising. They built their market presence through community engagement and word-of-mouth.Passing on Values: The discussion also touched on the importance of passing on values rather than just wealth to the next generation. This approach helps ensure that family members not only preserve the wealth but also live fulfilling lives.Engagement with the Next Generation: To keep the legacy of a family business alive across generations, they suggested using modern platforms like podcasts and audiobooks to make the story accessible and engaging.Their insights focus on innovative ways to grow businesses, engage teams, and leverage storytelling to create lasting impact and connections with audiences.

Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to sell it—with a carefree name and label that evoked the beach, and a consistent flavor and low price point that attracted shoppers who normally rejected wine as being too snooty. But winning over that audience took extreme patience, and years of pavement-pounding by Michael. In 2005—twenty years after launch—Barefoot had become ubiquitous, and was acquired by E & J Gallo, one of the biggest wine brands in the world. This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Olivia Rockeman.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Thoughtful Entrepreneur, we delve into the power of storytelling in sales. We explore how compelling stories can connect with audiences, build trust, and drive business growth across various industries.Key Points Covered:The Importance of Storytelling in Business:Josh and Alissa discuss why storytelling is more than just a marketing tool—it's a powerful way to create emotional connections with audiences. They highlight how effective storytelling can differentiate a brand and foster loyalty by making messages memorable and impactful.Crafting Stories That Resonate Across Audiences:The episode provides insights on how business leaders can tailor their stories to connect with diverse audiences. Josh shares examples from the podcast where guests effectively adapted their narratives to appeal to different sectors and customer bases, demonstrating the versatility of good storytelling.Leveraging Stories for Business Growth:We examine how storytelling isn't just about engagement—it's a strategic approach to driving sales and business development. Josh and Alissa discuss practical ways entrepreneurs can use stories to enhance their sales efforts and connect more deeply with potential clients.Featured Clips:[Guest 1: John Livesay]:John talks about how storytelling is essential for drawing in audiences and fostering business growth. He shares his perspective on why stories are more persuasive than data alone, helping businesses connect on a deeper level with their customers.[Guest 2: Michael Houlihan and Bonnie Harvey, Barefoot Spirit]:Michael and Bonnie share their journey of building Barefoot Wines, highlighting how storytelling played a crucial role in their brand's success. They discuss their transition into helping other entrepreneurs turn their stories into impactful Hollywood-style narratives.Tune in to learn how to craft stories that sell and create lasting connections with your audience!Links for this episode:Explore our philosophy with a FREE trial: https://go.upmyinfluence.com/freetrial Check out our Partner Program: https://go.upmyinfluence.com/partner Our VIP Program: https://go.upmyinfluence.com/leader-intros Check out UpMyInfluence on LinkedIn at https://www.linkedin.com/company/upmyinfluenceCheck out Josh Elledge on LinkedIn at

Michael Houlihan and Bonnie Harvey are the Founders of the world-famous Barefoot Wine brand and the New York Times Bestselling Authors of The Barefoot Spirit,  are interviewed by David Cogan, host of the Heroes Show and founder of the Eliances Entrepreneur Community. 

Learn how this force of nature has built an incredible business and made a lasting impact on the world.  Join us on Women Lead Radio as Shelly Harrison, your host of Amplify Your Influence, has a conversation with Bonnie Harvey, Founder of Barefoot Wines and Business Audio Theatre (www.businessaudiotheatre.com), where we'll uncover the story of my guest and how she became co-author of New York Times Bestselling book: The Barefoot Spirit; How Hardship, Hustle, and Heart Built America's #1 Wine Brand.   Sponsor Appreciation! Thank you to our partner and show sponsor,  National University (www.nu.edu)!   Interested in Learning More About Connected Women of Influence? Click Here (https://connectedwomenofinfluence.com/attend-an-event-as-our-guest/) to Be Invited as Our Special VIP & Guest to a Future Event!   Interested in Becoming a Member of Our Professional Community!? Click Here (https://connectedwomenofinfluence.com/membership-application/) to Apply for Membership!  

Michael Houlihan and Bonnie Harvey are the Founders of Barefoot, now the world's largest wine brand. Since their successful acquisition by E&J Gallo, they have dedicated their lives to helping other entrepreneurs with the lessons they learned in the process. They are popular keynote speakers, writers, teachers, and regular media guests on the subject of entrepreneurship and business culture including several previous interviews on Critical Mass. Over the past year, Michael and Bonnie have spoken at Oxford, Cambridge, Nanyang University in Singapore, and Keynoted at several events including the Antrepreneurial Center at UCI.    They adopted their New York Times bestseller, The Barefoot Spirit, into a theatrically performed audioplay that was recognized as a 2020 Business Audie Award Finalist by the Audiobook Publisher's Association. That success gave rise to their new project, Business Audio Theatre where they dramatize founder's startup stories in an effort to preserve their legacy and attract, retain, and engage their people. Their Hollywood audio productions are reminiscent of pre-television 1940s radio dramas, complete with actors voicing parts in seminal scenes that demonstrate business principles, complete with sound effects and music. Their most recent production, The Brain Savers, How a Scrappy Startup Transformed Telemedicine and Patient Care chronicles the entrepreneurial journey of Dr Colin McDonald as he and his team overcome financial, technical, and legal obstacles to create a pioneer, interstate, telemedicine company in the early 2000s. Michael and Bonnie created Business Audio Theatre to address the increasing trend in resignations and lack of engagement. They believe that entertaining and gripping stories help listeners identify with the founder's principles and pull for their success.   Michael and Bonnie live in the Russian River Valley of Sonoma County California, and host corporate retreats at their wine country estate. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com. Catch up on past Critical Mass Business Talk Show interviews... YouTube: https://lnkd.in/gHKT2gmF LinkedIn: https://lnkd.in/g2PzRhjQ Podbean: https://lnkd.in/eWpNVRi Apple Podcasts: https://lnkd.in/gRd_863w Spotify: https://lnkd.in/gruexU6m #orangecountyca #mastermind #ceopeergroups #peergroups #peerlearning

This week on Unreserved: Indigenous people across Turtle Island conserving, preserving and caring for Mother Earth. You'll meet Rick Beaver, an ecologist who is working to protect the black oak savannah in his home community of Alderville First Nation. He uses an interesting tool - fire. We take you to the Manitoba wilderness where you'll meet Kenton Sangster, Blaze Head, Neepin Cook, Shaquiell Beardy and other Indigenous youth building and maintaining part of the Trans Canada Trail in Duck Mountain Provincial Park. They're participating in a six-week program that connects them with Indigenous knowledge keepers, gives them hands-on skills, and opens the door to a career outdoors. And in southwestern BC, Aq'am community leader Bonnie Harvey shares how Elders are sharing their knowledge about the land with young people and helping them become the next generation of "guardians".

In this, The Faces of Business, our guest, Michael Houlihan, Founder, Barefoot Wines & Business Audio Theatre, shares stories from building one of the largest wine brands in North America, selling his business, and his latest endeavor, The Business Audio Theatre where he is shining a light on founders by telling their story through audio.   Michael Houlihan and Bonnie Harvey founded a startup wine business in 1985 focused on producing an approachable wine at an affordable price point. The company used grit, determination, and listening to the customer to launch a brand for the people. They used cause-based marketing to continue expanding the business and help worthy causes in a win-win approach to making a difference in the world. Ultimately in 2005 Michael and Bonnie sold the Barefoot brand to E&J Gallo. Check out the Blog post here: Telling the Barefoot Wines Story   Thanks for taking the time to listen today.   Find Damon Pistulka on LinkedIn talking about life & building businesses you can sell or succeed.    On Twitter as @dpistulka with inspiration and sharing thoughts.    Find out more about Damon when he's not working.  @damonpistulka on Instagram, or Damon Pistulka on Facebook.      More information on building businesses you can sell or succeed and the Exit Your Way method on our website   View our blog page for this episode here.   Email us for more information info@exityourway.com

Michael Houlihan is the Co-founder of the world's largest and most recognizable wine brand, Barefoot Wines. He is the Co-founder of Business Audio Theatre, an innovative and adaptive audio theatre company bridging the gap between plays and audiobooks. Michael and his partner, Bonnie Harvey, are keynote speakers, entrepreneurial consultants, and New York Times best-selling Authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People. Michael leads workshops, training, and is a regular contributor to The Business Journals (43 cities), Entrepreneur, Forbes, Inc., and others. He lives in the wine country with Bonnie, and together they help other entrepreneurs and Fortune 500 companies increase sales, profitability, and brand equity. In this episode with Michael Houlihan Are you an innovative wine producer wondering how your brand can become a household name? When launching a new brand, what can you do to establish a positive reputation while bringing the consumers something affordable? For Michael Houlihan, the drive behind Barefoot Wine was bringing powerful flavor at an approachable cost for the consumer to devour. From humble beginnings, Michael and Bonnie Harvey put in the work and hours. By seeking guidance from top industry leaders on their rise to success, they were able to scale the Barefoot brand through innovative and creative marketing techniques — by bringing together a brand with the community. Today, Michael is here to share his first-hand tale of getting his brand to the masses. Listen to this episode of Legends Behind the Craft featuring Michael Houlihan, Co-founder of Barefoot Wines and Business Audio Theatre, as he shares his vivid and inspiring journey into the alcohol beverage industry with Drew Hendricks and Dr. Jeremy Weisz. Michael talks about his beginnings as a pioneer in the wine industry, leveraging and linking innovative marketing techniques, and suggestions to help entrepreneurs succeed in today's market.

Michael Houlihan is a highly sought-after business strategist, keynote speaker, consultant, and corporate trainer. He is the Founder of the iconic Barefoot Wine brand, which eventually was acquired by E & J Gallo.  After selling the company, Michael and his partner Bonnie Harvey co-authored The New York Times best-selling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand. His latest venture is Business Audio Theater, which performs founder stories in audiobook format to improve employee acquisition, engagement, and tenure. In this episode… Inspirational stories, the sheer hustle behind building a household brand, and the heart that keeps going no matter what: today's guest, Michael Houlihan, shares it all. He takes us back to when Barefoot Wines was an accidental idea, the arduous task of winning shelf space in retail stores, and why worthy cause marketing was not a cool thing to do back in the day — but it paid off.  And just when you think you've learned the biggest lesson, Michael drops how to implement change in your company quickly and how it was the lifeline for Barefoot Wines. On top of that, Michael reveals top insights for effective worthy cause marketing in today's wine business space, why sharing your founder story is an HR hack, and lots more valuable lessons.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and Drew Hendricks of the Legends Behind the Craft podcast. Together they host Michael Houlihan, Co-founder of Barefoot Wines and Business Audio Theater. They talk about the Barefoot story like you've never heard it — from idea to exit, the hard lessons in-between, and how the story became a best-selling book and an award-winning audio play. Stay tuned.

How do we successfully transition from industry outsiders to insiders? How do we achieve the pinnacle of success starting a business with little to no knowledge of it? Michael Houlihan and Bonnie Harvey are the Founders of Barefoot Wines and a husband and wife team who train and consult everyone from startups to Fortune 500 companies on brand building, increasing sales, and keeping people engaged and loyal. They're international keynote speakers, best-selling authors and will give us a sneak peek behind the grapevine to create the perfect product and brand. I spoke with Bonnie and Michael during our most recent C-Suite Network Digital Discussion. If you'd like more information about joining the C-Suite Network visit this link: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Re-posting our episode with Michael Houlihan and Bonnie Harvey, founders of Barefoot Wine and authors of the best-selling book, “The Barefoot Spirit.” In this episode, Michael and Bonnie share the details of how they turned a collections nightmare into America’s #1 wine brand. 

Beer is a working man's drink. Wine appeals to the posher classes, those gatherings of uptight people who (try to) speak French and show off their fancy footwear. At least, that's how things used to be, before Michael Houlihan and Bonnie Harvey. Michael and Bonnie started their wine business by making friends in low places, as they like to say. They talked to forklift operators, supermarket stockers, and truck drivers. And so the best selling wine brand in the U.S. was born — barefoot and wearing a deep blue collar. In this episode, Michael Houlihan talks about getting your nose out of the air and your (bare) feet on the ground. Listen in as Michael and Erik chat about... - Turning consulting gigs into a wine biz - Where the name Barefoot came from - Navigating a complex supply chain - The advent of worthy-cause marketing For more interviews like this one, subscribe to HawkeTalk on Apple Podcasts, Spotify, or wherever you listen to podcasts!

Bonnie Harvey is the co-founder of Barefoot Cellars along with partner Michael Houlihan. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael’s role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well. In the early days of the brand, Bonnie was responsible for bottling oversight, supply inventory and label design—in fact, the famous footprint is actually hers! Later as Barefoot grew, she focused on overview and direction of the business, setting company goals, and attending to Board of Director matters. She managed all financial aspects of the business, oversaw legal relations and compliance, and edited countless press materials, presentations, official manuals and other documents. Along with Michael, Bonnie donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability. She also coauthors weekly business blogs at The Barefoot Spirit and Consumer Brand Buiders with him, and they consult together with several clients. Bonnie has a passion for helping young entrepreneurs choose the right path. With her varied “hard-knocks” experience, she offers practical solutions for all aspects of starting a business. She loves showing others how to avoid painful and costly mistakes and directing them toward profitability. Bonnie is the Co-author of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, a New York Times Bestselling Business Book. Michael Houlihan is a highly sought-after business strategist, keynote speaker, consultant, and corporate trainer. Presentations are often with Bonnie Harvey, his Co-founder of Barefoot (now the #1 wine brand in the world), providing decades of real-world, practical business experience. Using out-of-the-box thinking, pay-for-performance, positive culture, channel distribution management, and “Worthy Cause Marketing,” they help start-ups, entrepreneurs and Fortune 500 corporations increase their sales, profitability and brand equity. For the first time, their secrets to success is available in an exclusive online series at BarefootSpiritGPS.com He, along with Bonnie, bootstrapped Barefoot (a novelty wine brand) into a national mega-brand, selling 600,000 cases per year in 50 states and 28 countries. They’ve keynoted at many prestigious conferences, symposiums, universities and forums. Listen to a free chapter of Michael and Bonnie's audio theater book. at businessaudiotheatre.com. Follow Michael Houlihan on LinkedIn Follow Bonnie Harvey on LinkedIn Follow Worthix on LinkedIn Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn Follow Mary Drumond on Twitter: @drumondmary The Voices of CX Podcast brings on top leaders across multiple industries to talk best strategies, trends, and more. These leaders share their insight on anything from understanding customer decisions, to creating an empathetic business, to achieving sustainable profitability. No matter your industry, there are tangible takeaways in each episode that you can apply in your own career and business.

When they launched a Sonoma wine business in their laundry room in 1986, Bonnie Harvey and Michael Houlihan were business consultants with no industry knowledge and no money, just $300,000 worth of bulk wine.  Today, the Barefoot Wines label they started is a top international brand. They've written thousands of articles and two best-selling books—The Barefoot Spirit: How Hardship, Hustle and Heart Built America's Number One Wine Brand and The Entrepreneurial Culture: 23 Ways to Engage and Empower your People. Now they're helping other entrepreneurs tell their stories in imaginative audio books.  The common theme running through all these successful endeavors is being outsiders, continually forced to come up with novel solutions. “We'd never written a book before. We'd never done an audio book before. We'd never done a wine business before,” Michael tells Published Author Podcast host Josh Steimle. “We weren't wine people. We were entrepreneurs.”  TOP TAKEAWAY: YOU CAN DO IT!  That's the message Bonnie and Michael want to pass on to entrepreneurial consumers of their print and audio books. “The Barefoot Spirit is a you-can-do-it story, says Michael. “No, it's not what you expect. It's more work and different work than you thought, but this is doable. That's the message, an encouraging message for entrepreneurs.”  After 19 years of a “get-rich slow scheme,” Bonnie and Michael sold Barefoot Wines and wrote a book, at their staff's insistence. “Once we sold our company, our staff came around and said working for us was the most unique, wonderful experience they'd ever had. And that we'd have to write a book about the company culture, which is why they'd all stayed with us.” says Bonnie. “Because our approach was so unique, we wanted to share it with other people, and the only way to do that was in a book.”  But they didn't want the Barefoot Spirit to be a typical, top-down business book. “So we thought why don't we just give them a story and let them draw their own conclusions, because they'll see the action and outcomes and learn the lessons even better than in a prescriptive text,” says Michael.  Make sure you're ghostwriter understands the principles you're communicating  After a disastrous first attempt at hiring a writer for their book, Michael and Bonnie found Rick Cushman, a longtime food-and-wine columnist for the Sacramento Bee, who impressed them with his humor, style and ability to tell stories.  “He talks to the average person, which was our end user in the wine industry,” says Bonnie. “So we'd tell him stories, and he'd take notes.”  “I would recommend to your listeners if you're going to get a ghostwriter, make sure they understand the principles you're trying to get across,” adds Michael. “What is the basic message here? Is it a message of tenacity, of innovation, of humanity?”  TURNING BUSINESS BOOKS INTO AUDIO PLAYS  The couple's latest book, The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People, is an audio book, intended to reach a wider, younger audience. But it has a twist.  “We bought the top 10 audiobooks on Audible, and every one was great. But they were all read to you. They were all narrated,” says Michael. Driving across the Nevada Desert one day, they heard a PBS radio play complete with actors, sound effects and music. “We thought this is a fantastic way to communicate, through an audio play, like we had in the 1940s, before television.”  “Audio is entirely mobile, and you're not tethered to a screen or a page—you're jogging, driving, cooking pasta, vacuuming the floor—and you're listening to a story and you're learning from it. And you can put it down or pick it up anytime you like.”  The Entrepreneurial Culture was named a top-five audio book of 2020 by the Audiobook Producers Association. The award's judges said they'd never heard a nonfiction audiobook like it, let alone one that was self published.  Bonnie and Michael are now offering their audio theatre services to other entrepreneurs so these companies can preserve, in story form, their legacy, successes and knowledge. “We're motivated to help others and educate ourselves, to stay on top of the entrepreneurial education industry.”  LINKS  LinkedIn - Michael Houlihan  Linkedin - Bonnie Harvey  Twitter  Facebook   Instagram  YouTube  TheBareFootSpirit.com   Subscribe To The Published Author Podcast  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  About The Host  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.

KL097 Bonnie Harvey and Michael Houlihan Founders of Barefoot Wine—America’s #1 Wine Brand Building a Winning Company Culture Episode Summary What does it take to build a winning company culture? Bonnie Harvey and Michael Houlihan, the founders of the world’s largest wine brand, joined me on Keep Leading LIVE!™ to explain the answer! Listen to our conversation to learn more about entrepreneurship, leadership, and company culture. Bio Bonnie Harvey and Michael Houlihan are the founders of the world’s largest wine brand, international Keynote Speakers, and New York Times Bestselling authors of The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.  From humble beginnings in a laundry room of a rented farmhouse to the boardroom of the world’s largest wine company, E&J Gallo, they learned valuable lessons crucial to any business. They consult and train startups and Fortune 500’s on brand building and company culture.  They are highly recommended by companies seeking to increase their sales and engage, empower, and inspire their people. They are regular contributors to The Business Journals in 43 cities nationwide, Entrepreneur, and contribute articles & interviews to INC, CEO Forum, Forbes, and other major business publications.  Their new audiobook is presented in a theatrical format with Hollywood actors playing the parts, original musical score, sound effects, and more! Their latest enterprise is Business Audio Theatre, where they offer to tell the stories of other founders to reduce turnover and increase engagement.  They are regular media guests on radio, television, and podcasts. Michael & Bonnie present together with a fresh, authentic, and fun style that entertains, educates, & motivates. www.thebarefootspirit.com www.consumerbrandbuilders.com. Website https://thebarefootspirit.com/ Other Website https://www.consumerbrandbuilders.com/ LinkedIn https://www.linkedin.com/in/mhoulihan/ Twitter https://twitter.com/barefoot_spirit   Facebook https://www.facebook.com/barefoot.founders   Instagram https://www.instagram.com/thebarefootspirit/   Leadership Quote Leaders must prove that they have their people’s best interests at heart Get Your Copy of Bonnie and Michael’s Book! https://www.barefootaudiobook.com/   Subscribe, share, and review on Apple Podcasts! https://podcasts.apple.com/us/podcast/keep-leading/id1461490512 Full Episode Transcripts and Detailed Guest Information www.KeepLeadingPodcast.com   Keep Leading LIVE (Live Recordings of the Keep Leading!® Podcast) www.KeepLeadingLive.com The Keep Leading!® podcast is for people passionate about leadership. It is dedicated to leadership development and insights. Join your host Eddie Turner, The Leadership Excelerator® as he speaks with accomplished leaders and people of influence across the globe as they share their journey to leadership excellence. Listen as they share leadership strategies, techniques and insights. For more information visit https://eddieturnerllc.com or follow Eddie Turner on Twitter and Instagram at @eddieturnerjr. Like Eddie Turner LLC on Facebook. Connect with Eddie Turner on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

The ancient mounds and standing stones evidencing time pieces for heavenly body synchrony are not being bulldozed, pulled down, or otherwise demolished?  Are they being preserved for future use when the Days of Noah come to fruition?  What is the result of the DNA evidence LA submitted to a lab?  Please join guest, LA Marzulli, and host, Bonnie Harvey, for a look into our future as the serpent increases its efforts to defeat the seed of the woman.

Learn about the story behind the story of America’s biggest winery, CX heroes who remain behind-the-scenes, and a lifetime warranty that over-delivered. Bite-Sized Delight From the Episode: • Your Brand Spirit Should Be Evident in Everything You Do - An innovative audiobook format captures the Barefoot Wines story in a way that aligns with the brands creative and playful spirit. • The People Behind the Scenes "Make" The Customer Experience - A team of experience architects and implementers contribute to the overall experience at a Chicago Blackhawks Hockey Game. • Avoid Customer "Baggage" with a Strong Warranty - Kenneth Cole’s commitment to their luggage warranty keeps customers loyal and zealously advocating their products for decades. Are You Looking for Things We Referenced? • The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand - by Bonnie Harvey and Michael Houlihan • The goal-horn operator. The ‘Split the Pot’ seller. The Zamboni driver. Meet 8 behind-the-scenes people who make things go during Blackhawks games at the United Center. - by Jimmy Greenfield in The Chicago Tribune • Experience Points • Kenneth Cole Luggage Find more links and a full transcript of the show at: http://ExperienceThisShow.com. See you next week! ** Note: audio clip from “The Barefoot Spirit” used with permission.

Michael Houlihan and Bonnie Harvey, authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, turned their best-selling book into an audiobook to take the message where the people are. As nationally recognized speakers, both Houlihan and Harvey noticed the number of people with earbuds on kept increasing. They found people weren’t listening to music, but podcasts and audiobooks, and that sparked the idea. The book is about lessons they learned the hard way – it’s about learning about business by actually doing it. What makes this audiobook unique is that the audience is part of the action, they have including big names as characters such as Ed Asner, and they are the first business book to employ the audio theater platform. As Houlihan explains it, “The best way to convey a business principle is through story and the best way to convey a story is thought business theater.” He adds, “If you really want to engage people, the mobile generation, you have to entertain them.” Watch the episode on C-Suite TV https://c-suitenetwork.com/tv/video/michael-houlihan-bonnie-harvey-the-barefoot-spirit-audiobook/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode's guest is Kris Lovin. Kris created a clothing brand for men called 1OH1 Exclusive, where they only manufacture 101 pieces of each clothing they design. At 1OH1 Exclusive, their mission is to create clothing that inspires men to be their best. Kris also went through a dark time in his past, and we go into that and how he overcame this hardship. In this episode we discuss: Being entrepreneurial from the age of five [4:22] Key things business owners should be doing to set their business up for success [9:12] Kris talks about overcoming addiction and being borderline suicidal and how the hardships inspired him to start his clothing brand for men [12:38] Having self-destructive thoughts and how this affected reaching his goals [17:12] Things that helped him overcome his struggles [18:23] Meaning behind the 1OH1 brand and why they only make 101 of each shirt design [20:46] Sourcing materials and manufacturing products [24:40] Challenges in starting a textile brand [25:45] Creating clothing that inspire men to be a better men [29:23] Links to sources and tools Check out their awesome shirts and be inspired to be a better version of yourself 1oh1exclusive.com/ Follow Kris on LinkedIn Interested in creating a physical product and want to hear from other entrepreneurs who have been through the process? Here are more episodes for you: Testing for product market-fit, overseas manufacturing & how to grow an audience before launching a crowdfunding campaign with Dustin Bouch: bit.ly/3bLD2Go How America's #1 Wine Brand was Built with Michael Houlihan and Bonnie Harvey: bit.ly/3gCMgYK *Discover what content to create for traffic and how to stand out with printed material with Vladimir Gendelman: bit.ly/2KoJZRH Thanks for listening. Don't forget to like us on Facebook: https://www.facebook.com/passthesecretsauce to get updates on new episodes. If you haven't already, please follow and leave a review for our podcast, we'll really appreciate it. And as always, don't forget to pass the secret sauce. Support our podcast If you're a fan of the show, there are three simple things you can do to support our work: Subscribe, rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe. Tell a family member, friend, or colleague about the show. Subscribe to us on YouTube: https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast This podcast is hosted by ZenCast.fm

How do we successfully transition from industry outsiders to insiders? How do we achieve the pinnacle of success starting a business with little to no knowledge of it? Michael Houlihan and Bonnie Harvey are the Founders of Barefoot Wines and a husband and wife team who train and consult everyone from startups to Fortune 500 companies on brand building, increasing sales, and keeping people engaged and loyal. They’re international keynote speakers, best-selling authors and will give us a sneak peek behind the grapevine to create the perfect product and brand. I spoke with Bonnie and Michael during our most recent C-Suite Network Digital Discussion. If you'd like more information about joining the C-Suite Network visit this link: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jill talks to Barefoot Winemaker, Jennifer Wall. Barefoot got its start in 1965 when California winemaker Davis Bynum first created Barefoot Bynum Burgundy in his garage. The unconventional name referred to – what else? – the free-spirited method of crushing grapes barefoot. Fast forward to 1986. Things really kicked off when visionary entrepreneurs Michael Houlihan and Bonnie Harvey took the helm, renaming themselves to Barefoot Cellars and creating the footprint label they're known for today. Barefoot Wine's casual name and quirky persona quickly made an impression on their fans. If you want to try any of the wines Jill tasted on the show you can ORDER ONLINE or from the BIG RED LIQUORS APP for Curbside Pickup Service. It's as easy as 1,2,3! Start Your Order -  bigredliquors.com Simply select your store, browse and search for Barefoot Wine products and start a CURBSIDE order. Your store will notify you when it is ready for pickup. Best of all, our NO TOUCH curbside will leave you with peace of mind and the great products you want ASAP.

We are now remote.  And we are learning so much about what it takes to keep your people engaged and productive. The balance between communication and micromanagement is often the Biggest challenge.    Here’s what we’ve learned: Consistent communication with ultra flexibility is working. Encouragement to take care of yourself first: ie: a walk, bike ride or step away is increasing productivity. Virtual happy hours are helping to forge team comradery.    Our guests today: Michael Houlihan & Bonnie Harvey, Founders of the world's top wine brand, Barefoot Wines   Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. Michael & Bonnie pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and as a result were acquired by E&J Gallo.  Today, they offer their Guiding Principles for Success (GPS) & Shelf Smarts courses to help consumer product brand builders achieve success by maximizing the value of their human resources.    Today we are discussing: Virtual challenges today How to build company culture to an off premise workforce Off Premise challenge today? Disengagement Not routine Physical commitment Daily encouragement Why is this important to the company? Two biggest hidden costs in every business!  Reduce turnover Increase engagement Good people transform to great people through growth Improve skill sets & relationships Allow people to do the work they like to do and not do. Allow them to create their own roles.  Rick’s Nuggets Accountability & Productivity Remote causes you to really put your business under the microscope Cost of a Bad hire is 30% of individuals earnings (US Dept of Labor) Does not include Morale & Productivity loss costs How do we do it? Find good people & build great people ***** Keep people from being isolated (Team based) Culture of permission - make mistakes right. Don't hide mistakes. Hiring tactics?   Overkilling Orientation Over educate Money map About understanding how the money flows to get to your paycheck 2 division company Getting into the cause & effect of the business Sales & Sales support Include people in the solutions Everyone asked to contribute their ideas Footsteps to the wine in stores from the receptionist! (recognition) Throw problems out on the table and allow people to contribute Promote the idea that everyone has a voice Rick’s Nuggets Finding good people requires work & a lot of conversations Creative ways to encourage engagement  Virtual happy hour Key Takeaways: You have a responsibility to improve your hires. Find their talents and expand upon them All companies have 2 divisions- sales & sales support All salaries start from the community not from the company! Find Bonnie & Michael here: Business Audio Theatre Linkedin  Websites: www.thebarefootspirit.com & www.consumerbrandbuilders.com

Michael Houlihan and Bonnie Harvey tell us about selling Barefoot Wine to E&J Gallo in 2005 as well as the mindset of preparing to sell. Part 1 of 4 From None of Our Businesses Episode 26

I can't tell you how excited I was when Michael Houlihan and Bonnie Harvey said yes to the Pass the Secret Sauce podcast. If you don't recognize their names, you probably recognize what they founded, what they created. And we're going to get into some of how they created this in this episode. Bonnie and Michael are the founders of Barefoot wines, which today is one of the, if not THE most recognized, and most popular bottles of wine in the US. The incredible story about how they started this basically from nothing. I can't even tell you how much fun I had talking to both of them. In addition to that, Bonnie and Michael are New York Times bestselling authors. The newest projects that they have right now is that they're founders of Business Audio Theatre. They call it BAT. And again, we get into a little bit about what that actually is in this episode. And they've actually given us access to some of the footage from their own productions. If you have any interest in building huge mega brands, there are learnings from this episode that you can take away with that. In this episode we discuss: They discuss their first jobs when they were younger [5:38] Inspiration for creating Barefoot Wines [8:11] Getting ideas for their brand from blue collar workers [10:01] How Bonnie's body part ended up on the largest wine brand in the world [11:22] Bringing Barefoot wine to market [14:06] Excerpt from their book: The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand [14:25] Being rejected by a distributor [16:27] How donating their wines in the early stages increased their sales [18:58] Spreading themselves too thin when scaling their business [21:03] Selling the business and advice for others wanting to sell their business [24:42] Types of clients that would benefit from their consulting firm [32:46] What they look for in a client [34:07] Why they started Business Audio Theater [36:52] Get a free chapter from their audiobook [41:27] Quotable Quotes: It was not following a passion, it was following an opportunity passionately. When you don't know what you're doing and you're broke, you're very humble and you tend to ask a lot of questions. And because you're not from the industry, you don't ask industry people that turned out to be a big strength of ours. Links to sources and tools: Listen to the first chapter of their book -The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand Here: https://bit.ly/2Ai54LS Get the book on Amazon: https://www.amazon.com/Barefoot-Spirit-Hardship-Hustle-Americas/ Follow them on these social media channels: Website: http://barefootwinefounders.com Facebook page: The Barefoot Spirit: http://www.facebook.com/thebarefootspirit Facebook page: Barefoot Wine Founders http://www.facebook.com/barefootwinefounders Personal Linkedin Michael: https://www.linkedin.com/in/mhoulihan Personal Linkedin Bonnie: https://www.linkedin.com/in/bonnieharvey/ Company LinkedIn: https://www.linkedin.com/company/e-&-j-gallo-winery/ Instagram: ...

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael & Bonnie are the founders of Barefoot Wine, America’s #1 Wine Brand. Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts, Spotify or tonydurso.com.

Michael Houlihan and Bonnie Harvey are the Managing Members of Footnotes Press LLC, the Founders of Barefoot Wine, and co-authored The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's#1 Wine Brand. The book chronicles the humble beginnings of the world's largest wine brand and is a case study in more than 50 schools that teach entrepreneurship. Their original New York Times Bestselling paperback has been transformed into a dramatically performed audiobook – with voice work from actor Ed Asner.If you liked the show, please consider sharing this podcast with your friends, family and network. Your stamp of approval is more valuable than anything I can offer to your network. I appreciate your sharing! Also, leaving a review (and rating) helps spread the word. And just makes me feel warm and squishy.The Storytellers Network with Dan Moyle publishes every Monday at 7 AM EST.

Bonnie Harvey and Michael Houlihan are the founders of the worlds largest wine brand, international Keynote Speakers, and New York Times Bestselling authors of The Barefoot Spirit, How Hardship, Hustle, and Heart Built Americas #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of the world's largest wine company, E&J Gallo, they learned valuable lessons crucial to any business. They consult and train startups and Fortune 500s on brand building and company culture. They are highly recommended by companies seeking to increase their sales, and engage, empower, and inspire their people. They are regular contributors to The Business Journals in 43 cities nationwide, Entrepreneur, and contribute articles & interviews to INC, CEO Forum, Forbes, and other major business publications. Their new audiobook (barefootaudiobook.com) is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more! They are regular media guests on radio, television, and podcasts. Michael & Bonnie present together with a fresh, authentic, and fun style that entertains, educates, & motivates. What You Will Learn: How Bonnie and Michael got their foothold in the wine industry The deals that led to Barefoot's inception and growth The inspiration behind Barefoot's new audiobook, The Barefoot Spirit How Bonnie and Michael pioneered ‘worthy cause marketing' to build their brand The strategic partnerships that took Barefoot to a new level How to connect with Bonnie Harvey and Michael Houlihan: Audiobook: The Barefoot Spirit Website: www.thebarefootspirit.com www.consumerbrandbuilders.com www.thebarefootspirit.com/freechapter Twitter: @barefoot_spirit Facebook: facebook.com/thebarefootspirit LinkedIn: https://www.linkedin.com/in/mhoulihan LinkedIn: https://www.linkedin.com/in/bonnieharvey

Michael & Bonnie are the founders of Barefoot Wine, America's #1 Wine Brand.  Their New York Times Business Bestseller, The Barefoot Spirit, is now required reading in more than 50 schools of entrepreneurship. They are thought leaders in entrepreneurship, workshop leaders, speakers, bloggers, writers, consultants, and regular media guests.  For more information, go to www.barefootspirit.com and www.consumerbrandbuilders.com     Connect with Michael Houlihan & Bonnie Harvey: The Book: https://www.BarefootAudioBook.com Twitter: @Barefoot_Spirit Facebook: https://www.facebook.com/thebarefootspirit   Nice Sponsors: Boost sales, lower your overhead and scale your business fast! Check out Praxis Metrics dashboards!   Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Check out the “Entrepreneur's Toolkit” Giveaway   Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz   Nice Links: Subscribe to the Podcast Niceguysonbusiness.com TurnkeyPodcast.com – You're the expert. Your podcast will prove it. Podcast Production, Concept to Launch   Book Doug and/or Strick as a speaker at your upcoming event. Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course)   Nice Survey: Take our short survey so The Nice Guys know what you like.     Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments   Promise Statement: To provide an experience that is entertaining and adds value to your life.   Never underestimate the Power of Nice.

Michael Houlihan and Bonnie Harvey are the founders of Barefoot Wine and co-authors of the NYT's bestseller, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand. This conversation was held at their house in Sonoma, California in the middle of wine country. JJ, Doug, Michael and Bonnie, all dressed in robes, chat about business, relationships, wine and working with your partner to make the best business possible.     Connect with Michael and Bonnie: The Audio Theater book: www.barefootaudiobook.com Books courses and consulting: www.thebarefootspirit.comBrand Building & Marketing: www.consumerbrandbuilders.com   Nice Sponsors: Coaching as Culture. Check out our sponsor at https://www.cylient.com/ and take their free leadership self-assessment here: http://info.cylient.com/learnmore Learn how Carsten and EUSA Pharma are helping doctors diagnose and treat rare diseases here. Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Check out the "Entrepreneur's Toolkit" Giveaway   Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz   Nice Links: Subscribe to the Podcast Niceguysonbusiness.com TurnkeyPodcast.com - You're the expert. Your podcast will prove it. Podcast Production, Concept to Launch   Book Doug and/or Strick as a speaker at your upcoming event. Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course)   Nice Survey: Take our short survey so The Nice Guys know what you like.     Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments   Promise Statement: To provide an experience that is entertaining and adds value to your life.   Never underestimate the Power of Nice.

From 2014: Laura welcomes Michael Houlihan and Bonnie Harvey, authors of “The Barefoot Spirit: How Hardship, Hustle and Heart Built America's #1 Wine Brand”.

If you've spent any time listening to the Tuesday and Thursday episodes you know how much JJ and I love wine. I love it as much as entrepreneurship. Today is a double treat, because we get to talk both. Michael Houlihan and Bonnie Harvey is the founder of Barefoot Wine, America's #1 Wine Brand. He and his co-Founder Bonnie Harvey New York Times Business Bestsellers, thought leaders in entrepreneurship, speakers, bloggers, writers, consultants, and regular media guests. Right now I am reading their book The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. Love having you here, welcome Michael to The Nice Guys. Show notes by show producer/podcastologist: One of the Taylor Sisters    Connect with Michael Houlihan and Bonnie Harvey: Twitter: @barefoot_spirit Facebook:   Website: www.thebarefootspirit.com & www.barefootaudiobook.com & www.consumerbrandbuilders.com Email: MCH@greatthinks.com and MDE@thebarefootspirit.com   Audio samples: https://thebarefootspirit.com/audio-book-samples/ Audiobook landing page: www.barefootaudiobook.com Nice Sponsors: Need fresh flowers? REALLY fresh flowers? Check out www.Bouq.com Click here to save 25% on your first order Get your free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcasting.com/gift Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz   Nice Links:   Subscribe to the Podcast Niceguysonbusiness.com TurnkeyPodcast.com - You're the expert. Your podcast will prove it. Podcast Production, Concept to Launch Book Doug and/or Strick as a speaker at your upcoming event. Amazon #1 Best selling book Nice Guys Finish First. Doug's Business Building Bootcamp (10 Module Course)   Nice Survey: Take our short survey so The Nice Guys know what you like.     Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments   No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has Promise Statement: To provide an experience that is entertaining and adds value to your life. Never underestimate the Power of Nice.

Join Tony DUrso, Host of The Spotlight as he interviews Cynthia Mazzaferro, Michael Houlihan & Bonnie Harvey! Cynthia is a Visionary and Motivational Speaker, international award winner and #1 Best-Selling Author, Reiki Master, and Powerful Beyond Measure Life Coach. Her award winning book, Powerful Beyond Measure Explores your Past, Empowers your Present, and Envisions your future filled with purpose, passion, and success. Michael Houlihan & Bonnie Harvey built the famous Barefoot Wine brand starting in a laundry room with no money and no knowledge of their industry. International speakers and advisors to startups & Fortune 500's alike, their NYT's Bestseller is required reading in 50 schools that teach entrepreneurship. Join us on The Spotlight with Tony DUrso on the VoiceAmerica Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Cynthia Mazzaferro, Michael Houlihan & Bonnie Harvey! Cynthia is a Visionary and Motivational Speaker, international award winner and #1 Best-Selling Author, Reiki Master, and Powerful Beyond Measure Life Coach. Her award winning book, Powerful Beyond Measure Explores your Past, Empowers your Present, and Envisions your future filled with purpose, passion, and success. Michael Houlihan & Bonnie Harvey built the famous Barefoot Wine brand starting in a laundry room with no money and no knowledge of their industry. International speakers and advisors to startups & Fortune 500's alike, their NYT's Bestseller is required reading in 50 schools that teach entrepreneurship. Join us on The Spotlight with Tony DUrso on the VoiceAmerica Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Cynthia Mazzaferro, Michael Houlihan & Bonnie Harvey! Cynthia is a Visionary and Motivational Speaker, international award winner and #1 Best-Selling Author, Reiki Master, and Powerful Beyond Measure Life Coach. Her award winning book, Powerful Beyond Measure Explores your Past, Empowers your Present, and Envisions your future filled with purpose, passion, and success. Michael Houlihan & Bonnie Harvey built the famous Barefoot Wine brand starting in a laundry room with no money and no knowledge of their industry. International speakers and advisors to startups & Fortune 500's alike, their NYT's Bestseller is required reading in 50 schools that teach entrepreneurship. Join us on The Spotlight with Tony DUrso on the VoiceAmerica Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Cynthia Mazzaferro, Michael Houlihan & Bonnie Harvey! Cynthia is a Visionary and Motivational Speaker, international award winner and #1 Best-Selling Author, Reiki Master, and Powerful Beyond Measure Life Coach. Her award winning book, Powerful Beyond Measure Explores your Past, Empowers your Present, and Envisions your future filled with purpose, passion, and success. Michael Houlihan & Bonnie Harvey built the famous Barefoot Wine brand starting in a laundry room with no money and no knowledge of their industry. International speakers and advisors to startups & Fortune 500's alike, their NYT's Bestseller is required reading in 50 schools that teach entrepreneurship. Join us on The Spotlight with Tony DUrso on the VoiceAmerica Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Cynthia Mazzaferro, Michael Houlihan & Bonnie Harvey! Cynthia is a Visionary and Motivational Speaker, international award winner and #1 Best-Selling Author, Reiki Master, and Powerful Beyond Measure Life Coach. Her award winning book, Powerful Beyond Measure Explores your Past, Empowers your Present, and Envisions your future filled with purpose, passion, and success. Michael Houlihan & Bonnie Harvey built the famous Barefoot Wine brand starting in a laundry room with no money and no knowledge of their industry. International speakers and advisors to startups & Fortune 500's alike, their NYT's Bestseller is required reading in 50 schools that teach entrepreneurship. Join us on The Spotlight with Tony DUrso on the VoiceAmerica Influencers Platform!

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with the founders of Barefoot Wines, Michael Houlihan and Bonnie Harvey, about building a brand through the power of an innovative approach they pioneered and call Worthy Cause Marketing. Links The Barefoot Spirit - Link Bonnie Harvey: The Barefoot Spirit - Amazon Benedict Evans: Tesla, software and disruption - Ben-Evans What information should we consume? - TheMoneyIllusion Martin Guo: Google and Kantar TNS Global Mobile Gamer Behavior and Attitude Report - Kantar US Insights UK Brand Ranking - Kantar Millward Brown Hosts Andrew Curry, @nextwavefutures, The Next Wave J. Walker Smith, @jwalkersmith

Join Tony DUrso, Host of The Spotlight as he interviews Michael Houlihan & Bonnie Harvey, Founders of Barefoot Wine! Michael & Bonnie are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of their acquirer, the world's largest wine company, E&J Gallo, they learned lessons applicable to any business. They regularly appear on ABC, NBC, CBS, Fox and all the other alphabets. They consult and train startups and Fortune 500's on brand building and company culture.— If you do anything with making money for a living, then this interview is for you! Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Michael Houlihan & Bonnie Harvey, Founders of Barefoot Wine! Michael & Bonnie are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of their acquirer, the world's largest wine company, E&J Gallo, they learned lessons applicable to any business. They regularly appear on ABC, NBC, CBS, Fox and all the other alphabets. They consult and train startups and Fortune 500's on brand building and company culture.— If you do anything with making money for a living, then this interview is for you! Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Michael Houlihan & Bonnie Harvey, Founders of Barefoot Wine! Michael & Bonnie are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of their acquirer, the world's largest wine company, E&J Gallo, they learned lessons applicable to any business. They regularly appear on ABC, NBC, CBS, Fox and all the other alphabets. They consult and train startups and Fortune 500's on brand building and company culture.— If you do anything with making money for a living, then this interview is for you! Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Michael Houlihan & Bonnie Harvey, Founders of Barefoot Wine! Michael & Bonnie are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of their acquirer, the world's largest wine company, E&J Gallo, they learned lessons applicable to any business. They regularly appear on ABC, NBC, CBS, Fox and all the other alphabets. They consult and train startups and Fortune 500's on brand building and company culture.— If you do anything with making money for a living, then this interview is for you! Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Join Tony DUrso, Host of The Spotlight as he interviews Michael Houlihan & Bonnie Harvey, Founders of Barefoot Wine! Michael & Bonnie are international Keynote Speakers and New York Times Bestselling authors of Barefoot Spirit, How hardship Hustle and Heart Built America's #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People. From humble beginnings in a laundry room of a rented farmhouse to the boardroom of their acquirer, the world's largest wine company, E&J Gallo, they learned lessons applicable to any business. They regularly appear on ABC, NBC, CBS, Fox and all the other alphabets. They consult and train startups and Fortune 500's on brand building and company culture.— If you do anything with making money for a living, then this interview is for you! Join us on The Spotlight with Tony DUrso on the Voice America Influencers Platform!

Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss “out-of-the-box” marketing principles that led to Michael's and Bonnie's highly successful wine business. Though his business card reads, “Head Stomper,” Michael officially served as president and CEO for 19 years. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of duties, doing whatever was necessary to operate the business. While Michael's role was “big picture visionary,” Bonnie translated his ideas into workable processes and displayed a genius for managing the millions of details that come with a start-up. She proved to possess a rare combination of creativity and business savvy that served Barefoot well. Starting with no money and no knowledge of the wine industry, Michael and Bonnie used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on “worthy cause marketing” instead of conventional advertising to grow a loyal following and promote their favorite causes. Their new book is entitled:  The Barefoot Spirit: How Hardship, Hustle and Heart Built a Bestselling Wine. To hear more details, visit:  www.SpeakingofWealth.com. Barefoot Wines went on to win the industry's top sales awards. They were selling well over a half a million cases annually when the E&J Gallo family purchased the brand in 2005. Since then, along with Bonnie, Michael has been a valued advisor to large and small corporations and start-ups, offering his real world experience to improve their profitability, grow their brands, and improve their culture. Sales, marketing, and performance-based compensation are his sweet spots. He also donates professional time to non-profits to help them improve their image, increase donations and achieve financial sustainability. Michael is a funny, informative, and inspiring speaker who delivers keynotes for conventions, corporations and national conferences. (Audiences love the quirky Barefoot stories he weaves in with how-to advice they can put into practice right away.) He is also a seminar and webinar leader, a guest lecturer at business and entrepreneurial schools, and a contributor to a variety of publications. Bonnie has a passion for helping young entrepreneurs choose the right path. With her varied “hard-knocks” experience, she offers practical solutions for all aspects of starting a business. She loves showing others how to avoid painful and costly mistakes and directing them toward profitability. Michael and Bonnie coauthor weekly business blogs at www.thebarefootspirit.com and www.thebrandauthority.net.