Podcasts about Treat

Go to www.LearningLeader.com to learn more This is brought to you by Insight Global. If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader My guest: Brad Stulberg is a bestselling author and leading expert on sustainable performance and well-being. He's written for The New York Times, Outside Magazine, and The Atlantic, and his previous books include Peak Performance and The Practice of Groundedness. His latest book, The Way of Excellence, is great. Brad's writing combines cutting-edge science, ancient wisdom, and stories from world-class performers to help people do their best work without losing themselves in the process. Notes: Never pre-judge a performance. When you're feeling tired, uninspired, or off your game, show up anyway. Remember the Beatles scene—they looked bored and exhausted, but Paul still wrote "Get Back" that day. You don't know what's possible until you get going. Discipline means doing what needs to be done regardless of how you feel. As powerlifter Layne Norton says, we don't need to feel good to get going... We need to get going to give ourselves a chance to feel good. Stop waiting for motivation. Start moving and let the feeling follow. Audit who you're surrounding yourself with. The Air Force study is striking: the least fit person in your squadron determines everyone else's fitness level. If you sit within 25 feet of a high performer at work, your performance improves 15%. Within 25 feet of a low performer? It declines 30%. Your environment isn't neutral... Choose wisely. Treat curiosity like a muscle. It's a reward-based behavior that gets stronger with use. When Kobe said he played "to figure things out," he was tapping into the neural circuitry that makes learning feel good and builds upon itself. Ask more questions. Stay curious about your craft. Excellence isn't about perfection or optimization... It's about mastery and mattering. It's about showing up consistently, surrounding yourself wisely, and staying curious along the way. To the late Robert Pirsig - one of the greatest blessings and joys and sources of satisfaction in my life is to be in conversation with your work. He's the author of Zen and the Art of Motorcycle Maintenance— "gumption is the psychic gasoline that keeps the whole thing going." Arrogant people are loud. Confident people are quiet. Confidence requires evidence. The neural circuitry associated with curiosity is like a muscle: it gets stronger with use. Curiosity is what neuroscientists call a reward-based behavior. It feels good, motivates us to keep going, and builds upon itself. Kobe didn't play to win. He played to learn and grow. Kobe Bryant said he didn't play not to lose, and he didn't even play to win. He played to learn and to grow. He said the reason he did that is because it's so much more freeing. If you're really trying not to lose, you're going to be tight. If you're really trying to win, you're going to be tight. But if you're just out there to grow, you're going to be in the moment. When you're in the moment, you give yourself the best chance of having the performance you want. The word compete comes from the Latin root word com, which means together, and petere, which means to seek, rise up, or strive. In its most genuine form, competition is about rising together (Caitlin Clark's story against LSU). Love: The Detroit Lions had just won their first playoff game in 32 years. Following the game was a scene of pure jubilation. During a short break from the celebrating, the head coach, GM, and quarterback all gave brief speeches. Which collectively lasted about 2 minutes. During those 2 minutes, the word LOVE was repeated 7 times. Homeostatic regulation -- Sense it in the greatness of others and when you're at your best. What Brad calls "excellence." Surround yourself with people who have high standards. When things don't go your way, when you're inevitably heartbroken or frustrated, it's the people around you, the books you read, the art around you, the music you listen to, that's the stuff that speaks to you and keeps you going. It keeps you on the path even amidst the heartbreak. Process goals work better than outcome goals for most people. If you're an amateur, you should be process-focused. When I train for powerlifting, I don't think about the meet that I'm training for. I think about showing up for the session today. If I think about the meeting, I get anxious, and my performance goes down. But if you're Steph Curry and you've been doing your thing for 20 years, you can think about winning the gold medal because your process is so automatic. For 99% of people, focus on the process. "Brave New World" turns fear into curiosity. When you walk up to a bar loaded with more weight than you've ever touched, there can be fear about what it's going to feel like. If you go up to the bar with fear, you're going to miss the lift. If you're convinced you're going to make it, you'll make it, but your nervous system knows when you're lying to yourself. The middle ground is curiosity. Instead of saying "that's heavy, it's scary," I say "Brave New World. I've never touched this weight before. I have no idea what's going to happen, but let's find out." It splits the difference. I'm hyped, I'm giving myself a chance, I'm not lying to myself, but I'm also not scared. Curiosity and fear cannot exist at the same time in the brain. There are seven pathways in the brain defined by affective neuroscientist Jaak Panksepp. Two of those pathways are the rage/fear pathway and the seeking/curiosity pathway. These pathways cannot be turned on at the same time. They compete for resources. It's a zero sum game. You cannot simultaneously be raging and curious. You cannot be terrified and curious at the same time. If you get into a mindset of curiosity, it's extremely hard to be angry or terrified. By being curious, we turn off the fear deep in our brains and give ourselves a chance to perform our best. Practice curiosity in lower-consequence situations first. Curiosity is like a muscle. If you're about to do something absolutely terrifying and you're really scared and you say, "I'm just going to be curious," you know you're lying to yourself. You have to practice in lower-consequence situations first. When you, as a paren,t get really upset with your kid, try to be curious about their experience. Watch your anger calm down. When you as a leader, have a board presentation where you're feeling anxious, try to have that mindset of "Brave New World." When you're an athlete going into a big game obsessing about what could go wrong, try to be really curious instead. The best competitors have emotional flexibility. As a competitor, you would know that in the confines of the game, you're not singing Kumbaya, you are trying to kill them. Then you have the emotional flexibility the minute that game ends to respect them as a person. That is the best way to compete. That's when our best performances happen. It's not either/or, it's both/and. It's playing really hard, giving everything you can for the win, seizing on your opponent's vulnerability, at the same time as having deep respect for them. You don't have to be miserable to be excellent. There are people like David Goggins or Michael Jordan who seem motivated by anger and a chip on their shoulder. But Jordan would put his tongue out like this primal expression of joy when he was about to dunk. And Jordan won all his championships while being coached by Phil Jackson, the Zen master of compassion. There are the Steph Currys of the world, or Courtney Dauwalter (best ultra marathoner to ever exist), or Albert Einstein (total mystic who had so much fun in his work). There are two ways to the top of the mountain. For 99.999% of people, you end up performing better with fun and joy, and you have so much more satisfaction, which contributes to longevity. The best leaders take work seriously but laugh at themselves. The best leaders I know in the corporate world, they take the work so seriously. They are so intense. But my God, do they laugh at themselves and their colleagues and have fun. Reflection Questions Brad says, "The things that break your heart are the things that fill your life with meaning." What are you currently holding back from caring deeply about because you're afraid of getting hurt? What would it look like to step fully into that arena despite the risk of heartbreak? The Air Force study showed that sitting within 25 feet of a low performer decreases your performance by 30%. Honestly assess who you're spending the most time with right now. Are they raising your standards or lowering them? What specific change could you make this month to shift your environment? Brad uses "Brave New World" to turn fear into curiosity before big challenges. Think of something coming up that makes you anxious. Instead of trying to convince yourself you'll succeed or dwelling on the fear, what does it feel like to approach it with pure curiosity: "I've never done this before. Let's find out what happens."

Most people lose control because they fuse their emotions with the moment, and in this episode, I break down why that's a problem. Detachment does not mean avoidance or suppression, it means stepping back internally while staying fully present. When I can separate how I feel from what's happening, I gain perspective without losing engagement. This skill lets you think clearly under pressure and act without emotional spillover. It's how you stay calm, sharp, and in control when things get intense. Show Notes: [02:03]#1 Separate observation from participation. [05:52]#2 Treat the moment as data, not a verdict.  [10:56]#3 Anchor to your principles, not to your feelings. [15:17] Recap Next Steps: --- Power Presence is not taught. It is enforced. If you are operating in environments where hesitation costs money, authority, or leverage, the Power Presence Mastermind exists as a controlled setting for discipline, execution, and consequence-based decision-making. Details live here: http://PowerPresenceProtocol.com/Mastermind  This Masterclass is the public record of standards. Private enforcement happens elsewhere. All episodes and the complete archive: → WorkOnYourGamePodcast.com 

Wheeeeeeeeeee! Start up the Thunderbird and crank up the Ballad of Lucy Jordan because we're driving off into the desert on an adventure with two best friends who find themselves in a heap of trouble. This week we discuss putting 1-800-COLLECT out of business, red bad, blue good, getting away with it if only we could read a map, hot boxing a cop, crop dusting an empty home, Dylan McDermott Mulroney (both sides!) and GATTACAAAAA! Let's go to Mexico it's Thelma & Louise, this time on Doom Generation - wanted in two states!

Eric Thompson interviews Jed Inductivo, a Ninja with Compass in Los Angeles, who achieved his best year yet in 2025 with business up 56% year over year. What makes the story remarkable is that it happened during significant adversity. LA faced devastating fires that impacted clients and the community at large. Jed's brokerage dissolved, forcing a rapid transition. Instead of contracting, Jed expanded by choosing a player mindset, leading with value, and committing to simple, repeatable Ninja fundamentals. Jed credits a guiding belief, "This is happening for me, not to me," as the mindset shift that kept him solution-focused. During the fires, he stepped into service by supporting displaced clients, helping people find temporary housing, and sending resource packed newsletters that were widely shared and generated inbound calls for lease support. Jed breaks down the systems that drove his growth. He created two versions of a Real Estate Review, a five-minute version and a fifteen-minute version, to make Habit 7 consistent. He pairs those reviews with a steady rhythm of coffees and lunches, and he built a highly intentional agent referral engine that now contributes roughly two-thirds of his business. He also shares how his hospitality background helps him deliver a Four Seasons level experience through intake forms, milestone moments, and event style open houses. Looking ahead to 2026, Jed's focus is on calm in the hard, protecting mornings for focus and clarity, and doubling down on his vital few activities, including Real Estate Reviews, two coffees or lunches per week, and his power hour. Key Takeaways Adversity can be fuel when you choose a player mindset and stay focused on solutions This is happening for me, not to me, is a practical mental shift that prevents victim thinking and creates forward motion Value creates opportunity, and Jed's fire resource newsletters were shared widely and led directly to new lease clients Real Estate Reviews paired with coffee or lunch became Jed's strongest growth lever and biggest source of sales Simplify the habit so it happens consistently, and the five-minute and fifteen-minute review options removed friction and made execution weekly Follow up with an insight rather than asking if they have questions, which keeps the burden off the client and highlights your expertise Agent referrals are built intentionally through consistent relationship building, two agent connection calls per week, and making it easy to remember and refer you Make referring you easy with a simple one sheet that explains your market areas, specialties, and personal connection points Hospitality creates bespoke service and intake sheets plus milestone touches create a Four Seasons experience Authentic flow wins and the most sustainable systems are the ones aligned with your DNA and interests Memorable Quotes This is happening for me, not to me Real estate agents are problem solvers My biggest sales this year have come from this combination of real estate review, coffee, lunch by far Treat your clients like they're staying at a Four Seasons The best flow is authentic flow Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Jed Inductivo: https://www.compass.com/agents/jed-inductivo/  

In episode two of our Injury Focus Series, I'm joined again by Dr. Kameron Harder — Doctor of Physical Therapy and head strength coach at Ridge Athletics — to break down some of the most frustrating and lingering injuries runners deal with.Shin splints. Achilles pain. Plantar fasciitis.These are the issues that seem to show up out of nowhere, stick around forever, and derail training blocks when things are finally going well.In this episode, we dig into why these injuries are so stubborn, what most runners misunderstand about them, and how strength, load management, and movement quality actually play a role in keeping you running pain-free.We cover:• Why lower-leg injuries tend to linger longer than knee or hip pain• What's really happening when pain “warms up” during a run• How small changes (surface, shoes, drop) can quietly overload tissue• The difference between managing symptoms vs. fixing the root issue• Why some injuries keep coming back even when mileage stays the same• How strength and force absorption connect to durability• What runners should be doing before pain ever shows upIf you've ever dealt with recurring lower-leg pain — or want to avoid it altogether — this episode will change how you think about injury, strength training, and long-term durability as a runner.

Geoffs you are in for a TREAT this week as Spencer tells us all about the posthumous execution of Oliver Cromwell! But that's not all, Madison is talking about some tragic tombstone disasters! We've got an obituary for a New York icon, one for a tombstone ‘entrepreneur' with some DRAMA! And so much more; oh and baby we didn't forget, we've got some dumb.ass.criminallllllls! Let's go! Watch us on YouTube: Youtube.com/@obitchuarypodcast Buy our book: prh.com/obitchuary Come see us live on tour: obitchuarypodcast.com Join our Patreon: Patreon.com/cultliter Follow us on Twitch: https://www.twitch.tv/otwitchuary Follow along online: @obitchuarypod on Twitter & Instagram @obitchuarypodcast on TikTok Check out Spencer's other podcast Cult Liter wherever you're listening! Sources:https://uk.news.yahoo.com/florida-woman-flies-sunroof-bizarre-093309019.htmlhttps://www.newspapers.com/image/175101585/?article=097d778d-90d9-4952-9a2f-749aaafe3bba&terms=gigantichttps://en.wikipedia.org/wiki/Thomas_Cromwellhttps://thetudorenthusiast.weebly.com/blog/the-execution-of-thomas-cromwellhttps://www.theanneboleynfiles.com/anne/fall-articles/anne-boleyns-downfall-who-was-responsible/https://www.bbc.com/news/articles/c0j8vn2ne70ohttps://www.cromwellmuseum.org/cromwell/significancehttps://www.opb.org/article/2025/12/30/skylne-memorial-gardens-cemetery-plot-burial/https://www.weirduniverse.net/blog/categories/category/stupid_criminalshttps://www.timeslive.co.za/news/south-africa/2020-08-28-tombstone-entrepreneur-lebohang-khitsane-dies/https://www.youtube.com/watch?v=ZpepdwWAt8Qhttps://griffithmemorials.com/who-is-responsible-for-gravestone-maintenance/https://www.nbcdfw.com/news/local/tombstone-fatally-crushes-cemetery-worker/2122287/https://www.beaumontenterprise.com/news/article/tombstone-fatally-crushes-texas-cemetery-worker-4964057.phphttps://www.nbcnews.com/video/tombstone-crushes-cemetery-worker-to-death-61797955656https://abcnews.go.com/blogs/headlines/2012/07/utah-boy-4-dies-after-being-crushed-by-tombstonehttps://www.cbsnews.com/news/carson-dean-cheney-utah-boy-crushed-by-tombstone-jury-makes-decision/https://kutv.com/news/local/family-honors-late-son-by-hiding-toy-cars-around-the-worldhttps://heavenslawfirm.com/pennsylvania-man-killed-by-cemetery-headstone/https://abcnews.go.com/US/mother-laws-gravestone-falls-pennsylvania-man-killing/story?id=30022018https://www.cbsnews.com/pittsburgh/news/man-decorating-family-grave-for-easter-killed-by-falling-headstone/https://www.nbcnews.com/news/us-news/pennsylvania-man-dies-tragic-tombstone-accident-cops-n333766https://nypost.com/2015/03/31/mother-in-laws-tombstone-falls-on-man-killing-him/https://www.newspapers.com/image/1050504071/?match=1&terms=crushed%20by%20tombstonehttps://www.kltv.com/story/18764100/child-killed-when-tombstone-falls-on-her/https://www.wsoctv.com/news/4-year-old-girl-killed-after-crushed-falling-tombs/329969685/https://www.foxnews.com/us/family-set-to-bury-little-girl-crushed-by-tombstone-cross.print  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

She's Seeing Her Ex Treat the New Girl the Way She Wanted by Maine's Coast 93.1

Outlouders, this is your sneak peek of today's subscriber episode. Listen to the full episode of Jessie's Twins Update & What We Really Did On Our Holidays at 5pm today. Not a subscriber? You know what to do. So, Jessie Stephens is pregnant with twins and she just got some very inconvenient news. In this episode, Mia Freedman quizzes Jessie on that and all manner of babies' updates, from how much longer she has to go to why the twins already seem to love annoying their mum. Plus, what Jessie, Holly and Mia did on their holidays, which ranges from terrible hosting to absolutely nothing to sinking into a slow, dawning panic. And everything Mia Freedman read, watched and bought over the break. Have your notes app ready. This is just a taste, a little treat, if you will. The full feast lands at 5pm for subscribers. We’re giving away a Your Reformer Pilates bed (worth $3,400). Subscribe to be in the running to win.

This week, Tony, Si and Second Yellow Card go through the impending (now released) FM26 26.1.2 update, tease the events of Si Maggio's stag don't and discuss managing team/ player expectations over contacts. They also go through the challenges they are facing in their own games as well as plans for upcoming saves... If you've enjoyed todays show, please leave a like on the video and consider hitting subscribe to the channel. Also leave a comment about your favourite part of the episode. Support us on Patreon and join the The FM Show squad! Enjoy early access to our public episodes, bonus weekly episodes, exclusive content, and you get access to secret channels on our Discord for just £3 a month! Sign up now: http://www.patreon.com/TheFMShowPod WE HAVE MERCH! https://httpsthefmshowpod.creator-spring.com/ Treat yourself to some merch. We've got tees, sweatshirts, hoodies, and are personal favourite, the legends tee. Follow Our Socials https://www.youtube.com/channel/UCJwruCy5lH44iFcyE150oeg http://www.twitter.com/thefmshowpod https://www.tiktok.com/@thefmshowpod http://www.instagram.com/thefmshowpod Join the Discord: https://discord.gg/TKPCUEZDvt Listen Now Spotify: https://open.spotify.com/show/6t7BLXSECt0y9AWHU1WgRj Apple: https://podcasts.apple.com/gb/podcast/the-fm-show-a-football-manager-podcast/id1698580502 Amazon: https://a.co/d/9hJSX0U Tony Jameson http://www.tonyjameson.co.uk http://www.twitter.com/tonyjameson http://www.instagram.com/tonyjameson https://www.tiktok.com/@tonyjamesonfm https://www.facebook.com/tonyjamesonfm http://twitch.tv/tonyjamesonfm https://www.youtube.com/@tonyjamesonFM RDF Tactics https://www.rdftactics.com http://www.twitter.com/rdftactics http://www.instagram.com/rdftactics http://twitch.tv/rdftactics http://www.youtube.com/@RDFTactics Si Maggio http://www.twitter.com/simaggioFM http://www.twitch.tv/simaggio https://www.youtube.com/@SiMaggio SecondYellowCard http://www.twitter.com/secondyellowcrd http://ww.twitch.tv/secondyellowcard https://www.youtube.com/@UC7BbOekYYnfJtGjIYsh_yWw Follow our sibling podcast The WFM Show https://www.youtube.com/@thewfmshow Football Shirt Social http://www.twitter.com/footyshirtsoc https://www.youtube.com/watch?v=a0FIqZvpICI Music by Bensound.com/royalty-free-music License code: V6IIGILBEOHJEGAT Artist: : Benjamin Tissot The Football Manager podcast for all of your Football Manager needs. #podcast #FM26 #footballmanager Learn more about your ad choices. Visit podcastchoices.com/adchoices

Supersede manufactures structural building products from recycled industrial and agricultural plastic waste, creating drop-in replacements for plywood and OSB. What makes their approach notable isn't the environmental mission - it's the deliberate market sequencing strategy that let them reach the top 10 boat builders globally within months of launch. CEO and Co-Founder Sean Petterson, whose father died on a construction job and who previously built and sold a construction safety equipment company, knew the construction market's reputation for slow adoption would kill them before they could prove their product. So instead of pitching the $12B+ annual US construction market directly, they started with marine applications where regulatory pressure, product toxicity issues, and performance failures created urgent buying windows. In this episode, Sean breaks down how they used trade show metrics to validate product-market fit, why they're absorbing shipping costs to prove regional demand before building plants, and the operational art of scaling manufacturing capacity against pipeline conversion timing. Topics Discussed: Strategic market entry: why marine and RV serve as proving grounds and revenue generators before construction How material properties (waterproof, high density, VOC-free) dictated target application selection The regulatory catalyst: California's formaldehyde ban creating electrolysis problems in boat transoms Trade show execution at IBEX Tampa: converting sustainability pavilion traffic into top 10 builder partnerships Multi-plant expansion strategy: Phoenix for marine, Indiana for RV proximity to Elkhart manufacturing hub The timing challenge: balancing capex on new production lines against uncertain customer adoption curves Using shipping cost absorption as market validation before committing to regional manufacturing Product thickness decisions and the constraint of running 24/7 production on single SKUs Long-term infrastructure goal: lights-out factories in every state to hit 10% US market share GTM Lessons For B2B Founders: Map product attributes to urgent pain points, not general market needs: Sean's framework was ruthlessly specific—Supersede's material is waterproof, twice as dense as wood, VOC-free, and has superior fastener retention. Rather than positioning these as generic benefits, they mapped each attribute to acute pain: marine grade plywood costs 3-4x more, leaches formaldehyde and CCAs into water, and California's new regulations were causing electrolysis that corrodes aluminum transoms. This isn't marketing positioning—it's matching physics to procurement urgency. Founders should inventory their product's fundamental characteristics and find markets where each one solves an active crisis. Use expensive distribution as a validation tool before infrastructure investment: Supersede services Florida boat builders from their Phoenix plant despite shipping costs destroying margins. This is intentional—they're paying for market intelligence. Only after customers move from single units to full product lines do they commit manufacturing capex to that region. Sean's calculus: "As long as we have enough comfort in the unit economics to manage shipping costs, we can explore how markets look before sinking too much in." Most founders optimize for margin too early. Supersede optimizes for learning, treating distribution costs as cheaper than building the wrong plant in the wrong location. Create credibility through extreme durability testing, then cascade down: Sean describes pontoon boats with twin 300hp motors hitting 60mph over waves as their "value proposition crucible." This isn't about marine market success—it's about creating an unarguable proof point for every downstream market. When they enter construction, they won't debate whether their product can handle a roof load; they'll show years of data from conditions that make construction look gentle. The insight: win in the most punishing environment first, then every easier application becomes a layup. Most founders do the opposite—start easy, then struggle with credibility when moving upmarket. Sequence markets by sales motion similarity, not revenue size: The marine-to-RV-to-construction path isn't about market size—it's about operational leverage. Sean notes RV has "the same exact process, except they move a little quicker" as marine. Both are concentrated geographies (marine in Florida, RV in Elkhart), both have OEM buyers making high-volume decisions, both value durability and water resistance. This lets them reuse sales playbooks while building revenue. Construction, despite being 10x larger, requires completely different distribution (retail + wholesale), longer approval cycles (two years for major projects), and more diverse buyer personas (contractors, architects, developers, retailers). The sequencing strategy funds the capability build they'll need for construction without the distraction of learning three different GTM motions simultaneously. Treat trade shows as validation metrics, not lead generation: Supersede tracked specific conference-provided data at IBEX: highest searched booth, highest saved, most traffic despite being in the "sustainability pavilion" that attendees typically skip. They didn't just collect business cards—they validated that their value proposition resonated at scale before committing to a multi-plant buildout. Sean converted this signal into partnerships with all top 10 builders by volume within the show cycle. The lesson: use trade shows as market research tools with quantifiable success metrics, not as top-of-funnel activities. If you can't win a trade show in your target segment, you're not ready to scale. Balance production constraints against customer optionality to force prioritization: Supersede faces a counterintuitive challenge—they have demand for multiple product thicknesses but can only run 24/7 production on one thickness per line to maintain efficiency. This forces brutal customer prioritization decisions. As Sean puts it: "Which customer we like better." Rather than viewing this as a problem, recognize it as a focusing mechanism. Resource constraints force you to choose customers who value your core offering most rather than customizing yourself into complexity. Most founders try to serve everyone before proving they can serve anyone exceptionally. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In this week's episode, Blood Associate Editor, Dr. Jason Gotlib leads a discussion about the How I Treat Series commemorating the 25th anniversary of the introduction of tyrosine kinase inhibitors in CML, featuring Drs. Neil Shah, Simona Soverini, Elisabetta Abruzzese, and Yves Chalandon. The introduction of TKIs revolutionized patient outcomes in CML, turning a poor prognosis—3 to 5 years life expectancy—to a manageable chronic condition. In this conversation, we'll cover management techniques for CML during relapse, pregnancy, and explore indications for hematopoietic stem cell transplantation. See the full How I Treat series in Volume 147 issue 4 of Blood.

On this episode, Heather chats about nesting at home in Atlanta. She is out at the home goods, eating mushrooms she finds at Home Goods, and wearing cozy sweaters. She reminisces about jam band concerts, ahead of the summer concerts she is excited to go to and also the possibility of a Spice Girls reunion. She dissects voicemails about St. Barth's STD's, age gap relationships, chronically late friends and this generation's Juicy Campus.Episode Sponsors:Shop in store and online at NordstromRack.com.Head to https://www.squarespace.com/absolutely to save 10% off your first purchase of a website or domain using code ABSOLUTELY.If you're curious about swapping tequila for THC, this is your sign. Señorita makes it easy. It gives the perfect social lift without any of the next day “why did I do that” disappointment. Plus, they're fast-onset and come in 5 or 10mg. With low calories and real ingredients, truly, THC never tasted so good. You can get these margs shipped right to your door at SenoritaDrinks.com. Treat yourself, treat your friends, treat your tastebuds. Your cabana awaits.Must be 21+. Please enjoy responsibly.Find poppi at your nearest retailer or get it delivered straight to your door on Amazon. poppi—soda's back, but so much better!For a limited time, Prolon is offering Absolutely listeners 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program. Just visit ProlonLife.com/absolutely.Redefine your standard of health. Secure 20% off your order and begin your intentional wellness journey today at Piquelife.com/absolutely.Sign up now and Acorns will boost your new account with a $5 bonus investment. Join the over 14million all-time customers who have already saved and invested over $27 billion dollars with Acorns. Head to acorns.com/ABSOLUTELY or download the Acorns app to get started.Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From 'Al & Jerry's Postgame Podcast' (subscribe here): Talking fast food as a treat when we were kids To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Indulge the 80's kid within, put on your Walkman and listen to our discussion of Labyrinth and The Neverending Story !  If only Artax had access to Bowie's buoyant bulge, he might have survived the Swamp of Sadness!  #labyrinth #bowie #davidbowie #jenniferconnelly #jimhenson #neverendingstory #artax #atreyu #toblerone

One our fine contributors to this podcast, Father Bob Kilner, is in the midst of writing his first book entitled "Diary of Donkey Priest."In addition to the book, Father will join me a few times a month on this platform for a collaboration to read from the book and discuss the many topics he addresses for priests, seminarians, and even the laity.Join us for a deeper dive into the priesthood itself and the life of a parish pastor and the highs and lows that surround this vocation.

Growing a premium home service brand is not just about better marketing. It is about trust, craftsmanship, and building real relationships. In this special Member Spotlight episode of The Better Than Rich Show, host Mike Abramowitz sits down with Brian Danque, owner of The Lighting Lizards in Cocoa, Florida, to unpack how a design-focused approach to outdoor lighting is helping him scale with confidence.  Brian shares how he went from running an electrical contracting business to building a standout landscape lighting brand rooted in artistry, emotion, and client experience. He explains what separates true luxury outdoor lighting from box lights and quick installs, and why intentional design and how you treat people from the very first phone call create fans, referrals, and long-term growth.  Timestamps  [00:00] Intro Mike welcomes Brian and sets the stage for a Member Spotlight [01:23] From electrical contracting to lighting as an art form [02:20] Why lighting work creates emotion, pride, and extended living space [04:07] What makes luxury lighting different than handyman installs [04:45] Credentials that build authority certifications, publishing, and licensing [05:25] Scaling challenge delivering high-touch experiences at every price point [10:10] Brian's best year yet and growth levers that drove momentum [10:33] Freeing time through Better Than Rich support and adopting stronger principles [12:36] Bottlenecks before BTR tech stress, slow execution, and admin overload [13:25] Polished systems mindset and how the team accelerated implementation [16:12] 2026 vision: more help, more design focus, more partnerships [18:34] Year-over-year growth: 70% increase [19:22] Reviews and referrals relationships, humility, and being a real human [33:59] Better Than Rich means time back to live a joyful life [34:56] How to contact The Lighting Lizards [36:22] Brian's $10,000 idea: offload what you are not good at to grow faster  Key Quotes “It allowed me to be somewhat of an artist and use my imagination a little bit more.” “We're thinking about it as an image, as a piece of artwork.” “The numbers don't lie, and we are growing at a lot faster pace than I ever thought.” “Just being kind and humble to people is really what can help generate tons of business.” “What it means to me is to have time back in my life to do the things that I like to do and want to do.”  Key Takeaways  ● Luxury lighting is design, not placement — The difference is artistry, intention, and how immersive the final experience feels. ● Client experience starts at the first phone call — Make people feel appreciated immediately and confirm you're a good fit. ● Credentials create brand authority — Licensing, certifications, and published work help buyers choose confidence over cheap installs. ● Treat every client like your biggest client — A $5K job still deserves care, intention, and respect. ● Rebranding is costly—but can unlock premium growth — Early failures are part of the process; strong anchors + consistency build momentum. ● Admin overload quietly limits growth — Offloading systems and tech work can free you to focus on what you do best. ● Relationships drive reviews and referrals — When clients feel a human connection, they naturally become promoters. ● Investing in yourself creates the “hustle effect” — Making the investment forces action—and often returns far more than it costs. ● Surround yourself with the right rooms — Events, certifications, and peer groups recharge motivation and expand what you believe is possible. ● Better Than Rich is time and joy — Success isn't just money—it's having time back for family, hobbies, and the life you want.  Links Mentioned  ● The Lighting Lizards website and contact form ● AOLP Association of Outdoor Lighting Professionals ● International Landscape Lighting Institute ● Ryan Lee Landscape Lighting Secrets ● Better Than Rich BTR 

Pediatric neuropalliative medicine is an emerging area of subspecialty practice that emphasizes the human experience elements of serious neurologic illness. Child neurologists care daily for patients who can benefit from the communication strategies and management practices central to pediatric neuropalliative medicine, whether at the primary or subspecialty level. In this episode, Gordon Smith, MD, FAAN, speaks with Lauren Treat, MD, author of the article "Neuropalliative Medicine in Pediatric Neurology" in the Continuum® December 2025 Neuropalliative Care issue. Dr. Smith is a Continuum® Audio interviewer and a professor and chair of neurology at Kenneth and Dianne Wright Distinguished Chair in Clinical and Translational Research at Virginia Commonwealth University in Richmond, Virginia. Dr. Treat is an associate professor in the divisions of child neurology and palliative medicine at the University of Colorado School of Medicine in Aurora, Colorado. Additional Resources Read the article: Neuropalliative Medicine in Pediatric Neurology Subscribe to Continuum®: shop.lww.com/Continuum Earn CME (available only to AAN members): continpub.com/AudioCME Continuum® Aloud (verbatim audio-book style recordings of articles available only to Continuum® subscribers): continpub.com/Aloud More about the American Academy of Neurology: aan.com Social Media facebook.com/continuumcme @ContinuumAAN Host: @gordonsmithMD Full episode transcript available here Dr Jones: This is Dr Lyell Jones, Editor-in-Chief of Continuum. Thank you for listening to Continuum Audio. Be sure to visit the links in the episode notes for information about earning CME, subscribing to the journal, and exclusive access to interviews not featured on the podcast. Dr Smith: This is Gordon Smith. Today I've got the great pleasure of interviewing my good friend Dr Lauren Treat about her article on neuropalliative medicine in pediatric neurology practice. This article appears in the December 2025 Continuum issue on neuropalliative care. Lauren, welcome to the Continuum podcast, and maybe you can introduce yourself to our listeners. Dr Treat: Such a delight to be here, Gordon. Thank you. I am a pediatric neurologist and palliative medicine doctor at the University of Colorado, Children's Hospital Colorado, and I am practicing in both areas. I do general child neurology, and I also run a pediatric neuropalliative medicine clinic. So, I'm happy to be here to talk about it. Dr Smith: And, truth in advertising, I tried very hard to get Dr Treat to move to VC to work with me. And I haven't given up yet. I'm looking forward to the conversation. And Lauren, I wonder- one, I'm really excited about this issue, by the way. This is the second podcast I've done. And I'd like to ask the same question I asked of David Oliver, who's amazing. What a great article and conversation we had. And that question is, can you define palliative care? I think a lot of people think of it as, like, end-of-life care or things like that. And is the definition a little different in the pediatric space than it is in the adult space? Dr Treat: Such a great place to start, Gordon. I absolutely think that there are nuances that are very important in pediatrics. And we especially acknowledge in pediatrics that there is a very longitudinal component of this. And even moreso, I think, then in adult neuropalliative medicine, in pediatrics, we are seeing people=even prenatally or early in their first hours and days of life, and walking with them on a journey that might last days or weeks, but might last years or decades. And so, there is this sense that we are going to come alongside them and be part of the ups and the downs. So yes, neuropalliative medicine is a kind of medicine that is a very natural partner to where neurology is in its current field. We're doing a lot of exciting things with modifying diseases, diagnosing things early, and we have a very high reliance on the things that we can measure in medicine. And not all things can be measured that are worthwhile about one's quality of life. A family very poignantly told me very recently, making sure someone stays alive is different from making sure they have a life. And that's what neuropalliative medicine is about. Dr Smith: Well, great summary, and I definitely want to follow up on several aspects of that, but there's one point I was really curious about as I've been thinking about this, you know, these are really exciting times and neurology in general and in child neurology in particular. And we've got all of these exciting new therapies. And as you know, I'm a neuromuscular person, so it's hard not to think back on SMA and not be super excited. And so, I wonder about the impact of these positive developments on the practice of neuropalliative care in kids. You know, I'm just thinking, you know, you mentioned it's a journey with ups and downs. And I wonder, the complexity of that must be really interesting. And I bet your job looks different now than it did seven or eight years ago. Dr Treat: That's absolutely true. I will self-reference here one of the figures in the paper. Figure 2 in my section is about those trajectories, about how these journeys can have lots of ups and downs and whether this person had a normal health status to begin with or whether they started out life with a lot of challenges. Those ups and downs inherently involve a lot of uncertainty. And that's where palliative medicine shines. Not because we have the answer---everyone would love for us to have the answer---but because we consider ourselves uncertainty specialists in the way that we have to figure out what do we know, what can we ground ourselves in, and how can we continue to move forward even if we don't have all the answers? That is a particular aspect of neurology that is incredibly challenging for families and clinicians, and it can't stand as a barrier to moving forward and trying to figure out what's best for this child, what's best for this family. What do we know to be true about them as people, and how can we integrate that with all of the quantitative measures that we know and love in neurology? Dr Smith: So, I love the comment about prognostication, and this really ties into positive uncertainty or negative undercertainty in terms of therapeutic development. I wonder if you can talk a little bit about your approach to prognostication, particularly in a highly fluid situation. And are there pearls and pitfalls that our listeners should consider when they're discussing prognosis for children, particularly maybe young children who have severe neurological problems? Dr Treat: It's such a pivotal issue, a central issue, to child neurology practice. Again, because we are often meeting people very, very early on in their journey---earlier than we ever have before, sometimes, because of this opportunity to have a diagnosis, you know, prenatally or genetically or whatever else it is---sometimes we are seeing the very early signs of something as compared to previously where we wouldn't have a diagnosis until something was in its more kind of full-blown state. This idea of having a spectrum and giving people the range of possible outcomes is absolutely still what we need to do. However, we need to add on another skill on top of that in helping people anchor into what feels like the most likely situation and what the milestones are going to be in the near future, about how we're going to walk this journey and what we'll be on the lookout for that will help us branch into those different areas of the map down the road. Dr Smith: So, I wonder if we can go back to the framework you mentioned, two answers ago, I think? You and the article, you know, provide four different types of situations kind of based on temporal progression. I wonder if maybe the best way of approaching is to give an example and how that impacts your thoughts of how you manage a particular situation. Dr Treat: Absolutely. So, this figure in particular is helpful in multiple ways. One is to just give a visual of what these disease trajectories are doing, because we're doing that when and we take a history from a patient. But actually, to put it into an external visual for yourself, for your team, but also perhaps for the family can be really powerful. It helps you contextualize the episode of care in which you're meeting the family right now. And it also helps, sometimes, provide some sense of alignment or point out some discrepancies about how you're viewing that child's health and quality of life as compared to how the family might be viewing it. And so, if you say, you know, it sounds like during those five years before we met, you were up here, and now we find ourselves down here, and we're kind of in the middle of the range of where I've seen this person's health status be. Do I have that right? Families feel really seen when you do that and when you can get it accurately. And it also invites a dialogue between the two parties to be able to say, well, maybe I would adjust this. I think we had good health or good quality of life in this season. But you're right, it's getting harder. It's kind of that "show, don't tell" approach of bringing together all the facts to put together the relative position of where we are now in the context of everything they've been through. Dr Smith: You know, I wonder if you could talk a little bit more about the differences between palliative care and adult patients and in children? Dr Treat: Absolutely. One of the key features in pediatrics is this kind of overriding sense of an out-of-order event in the family's life. Children are not supposed to have illness. Children are not supposed to have disability. Children are not supposed to die before their parents. And that layer of tragedy is incredibly heavy and pervasive. It's not every encounter that you have in child neurology, but it does kind of permeate some of the conversations that neurologists have with their patients, especially patients who have serious neurological disease. So that could be things like epileptic encephalopathies, birth injuries, other traumatic brain injuries down the line. In the paper, I'd go through many different categories of the types of conditions that are eligible for pediatric neuropalliative medicine, that kind of support. When we think about that layer of tragedy in the relation to where we're meeting these families, they deserve extra support, not just to think about the medicines and the treatments, but also, what can we hope for? How can we give this child the best possible life in whatever circumstance that they're in? How can we show up in whatever medical decision-making circumstances present themselves to us and feel like we've done right by this child? It's a complex task, and pediatric neural palliative medicine is evolving to be able to be in those spaces with families in a very meaningful way. Dr Smith: So, of course, one of the differences is the, you know, very important role of parents in the situation, right? Obviously, parents are involved in adult palliative care issues and family is very important. But I wonder if you can talk about specific considerations given the parent-child relationship? Dr Treat: So, pediatric neuropalliative medicine really helps facilitate discussions not just about, again, those things that we have data on, but also about what is meaningful and foundational for those families. What's possible at home, what's possible in the community. In pediatrics, parents are making decisions on behalf of their child, often as a dyad, and I don't think this gets enough attention. We know from adult literature that making decisions on behalf of someone else is different from making decisions on behalf of oneself. We call this proxy decision-making. And proxies are more likely to be conservative on behalf of someone else than they are on behalf of themselves, and they're also more likely to overestimate the tolerability of a medical intervention. So, they might say, I wouldn't want this, or, I wouldn't accept this risk on behalf of myself, or, I don't think I'd want to have to persevere through something, but on behalf of this other person, I think they can do it or I will help them through it or something else like this, or, I can't accept the risk on behalf of them. So that's not good or bad. That's just different about making a decision on behalf of oneself as compared to making a decision on behalf of someone else. When there's two people trying to be proxies on behalf of a third person, on behalf of a child, that's a really, really complex task, and it deserves support. And so, pediatric neural palliative medicine can function, then, as this neutral space, as this kind of almost coaching opportunity alongside the other medical doctors to give parents an opportunity when their minds are calm---not in the heat of the moment---to talk about how they see their child, how they've shown up themselves, what they've seen go well, what they've struggled with. And how,, then we can feel prepared for future decision making times, future high-stress encounters, about what will be important to ground them in those moments, even though we can't predict fully what those circumstances might be. Dr Smith: It sounds, you know, from talking to you and having read the article, that these sorts of issues evolve over time, right? And you have commented on this already from your very first answer. And you do describe a framework for how parents think---their mental model, I guess---of, you know, a child with a serious illness. And this sounds like appreciation of that's really important in providing care. Maybe you can talk us through that topic? Dr Treat: I refer to this concept of prognostic awareness in all of the conversations that we have with families. So, what I mean by prognostic awareness is the degree of insight that an individual has about what's currently happening with their child and what may happen in the future regarding the disease and/or the complications. And when we meet people early on in their journey, often their prognostic awareness, that sense of insight about what's going on, can be limited because it requires lived experience to build. Oftentimes time is a factor in that, we gain more lived experience over time, but it's not just time that goes into building that. It's often having a child who has a complication. Sometimes it's experiencing a hospitalization. That transfer from a cognitive understanding of what's going on, from a lived experience about what's going on, really amplifies that prognostic awareness, and it changes season by season in terms of what that family is going through and what they're willing to tolerate. Dr Smith: You introduced a new term for me, which is hyper-capableism. Can you talk about that? I found that really interesting and, you know, it reminds me a lot of the epiphanies that we've had about coma and coma prognosis. So, what's hyper-capableism? Dr Treat: Yes. In neurology, we have to be very aware of our views on ableism, on understanding how we prognosticate in relation to what we value about our abilities. And hyper-capableism refers to someone who feels very competent both cognitively and from a motor standpoint and fosters that sense of value around those two aspects to a high degree. I'm referencing that in the article with regard to medicine, because medicine, the rigors of training, the rigors of practice, require that someone has mental and motor fortitude. That neurology practice and medical practice in general can breed this attitude around the value of skills in both of those areas. And we have to be careful in order to give our patients and families the best care, to not overly project our values and our sense of what's good and bad in the world regarding ableism. Impairments can look different in different social contexts. And when the social context doesn't support an impairment, that's where people struggle. That's where people have stigma. And I think there's a lot of work that we can do in society at large to help improve accommodations for impairment so that we have less ableism in society. Dr Smith: Another term that I found really interesting kind of going back to parents is the "good parent identity." Maybe you can talk about that? Dr Treat: Good parent identity, good parent narrative, is something that is inherent to the journey when you're trying to take care of and make decisions on behalf of a child. And whether you're in a medical context or outside of a medical context, all parents have this either explicit or implicit sense of themselves about what it means to do right by their child. This comes up very poignantly in complex medical conditions because there are so many narratives about what parents ought to do on behalf of their child, and some of those roles can be in tension with one another. It's a whole lot of verbs that often fall under that identity. It's about being able to love and support and take good care of and make good decisions on behalf of someone. But it's also about protecting them from harm and treating their pain and being able to respond to them and know their cues and know these details about them. And you can't, sometimes, do multiple of those things at once. You can't give them as much safety and health as possible and also protect them from pain and suffering when they have a serious illness, when they need care in the hospital that might require a treatment that might be invasive or burdensome to them. And so, trying to be a good parent in the face of not being able to fulfill all those different verbs or ideas about what a good parent might do is a big task. And it can help to make it an explicit part of the conversation about what that family feels like their good parent roles might be in a particular situation. Dr Smith: I want to shift a little bit, Lauren, that's a really great answer. And just, you know, listening to you, your language and your tongue is incredibly positive, which is exciting. But, you know, you have talked about up and downs, and I wanted you to comment on a quote. I actually wrote it down, I'm going to read it to you, because you mentioned this early on in your article: "the heavy emotional and psychological impacts of bearing witness to suffering as a child neurologist." I think all of us, no matter how excited we are about all the therapeutic development, see patients who are suffering. And it's hard when it's a child and you're seeing a family. I wonder if you could talk a little bit about that comment and how you balance that. You're clearly- you're energized in your career, but you do have to bear witness to suffering. Dr Treat: You're right. Child neurologists do incredible work, it's an incredible, exciting field, and there are a lot of challenges that we see people face. And we see it impacts their lives in really intense ways over the course of time. We bear witness to marriages that fall apart. We bear witness to families that lose jobs or have to transition big pieces of their identity in order to care for their children. And that impacts us. And we hold the collective weight of the things that we are trying to improve but sometimes feel less efficacious than we hoped that we could around some of these aspects of people's lives. And so, pediatric neuropalliative medicine is also about supporting colleagues and being able to talk to colleagues about how the care of the patients and the really real effort that we exert on their behalf and the caring that we have in our hearts for them, how that matters. Even if the outcome doesn't change, it's something that matters for our work and for our connections with these families. It's really important. Dr Smith: I wonder, maybe we can end by learning a little bit about your journey? And maybe this is your opportunity to- I know we have students and residents who listen to us, and junior faculty. I think neuropalliative care is obviously an important issue. There's a whole Continuum issue on it---no pun intended---but what was your journey, and maybe what's your pitch? Dr Treat: I'm just going to give a little bit of a snippet from a poem by Andrea Gibson, who's a poet, that I think speaks really clearly to this. They say a difficult life is not less worth living than a gentle one. Joy is simply easier to carry than sorrow. I think that sums these things up really well, that we find a lot of meaning in the work that we do. And it's not that it's easier or harder, it's just that these things all matter. I'm going to speak now, Gordon, to your question about how I got to my journey. When I went into pediatrics and then neuro in my training, I have always loved the brain. It's always been so crucial to what I wanted to do and how I wanted to be in the world. And when I was in my training, I saw that a lot of the really impactful conversations that we were having felt like we left something out. It felt like we couldn't talk about some of the anticipated struggles that we would anticipate on a human level. We could talk about the rate and the volume of the G tube, but we couldn't talk about how this was going to impact a mother's sense of being able to nourish and bond and care for their child because we didn't have answers for those things. And as I went on in my journey, I realized that even if we don't have answers, it's still important for us to acknowledge those things and talk about them and be there for our patients in those conversations. Dr Smith: Well, Lauren, what a great way to end, and what a wonderful conversation, and what a great article. Congratulations and thank you. Dr Treat: Thank you, Gordon. It was a pleasure to be here. Dr Smith: Again today, I've been interviewing Dr Lauren Treat about her really great article on neuropalliative medicine in pediatric neurology practice. This article appears in the December 2025 Continuum issue on neuropalliative care. Be sure to check out Continuum Audio episodes from this issue and other issues. And thanks again to you, our listeners, for joining us today. Dr Monteith: This is Dr Teshamae Monteith, associate editor of Continuum Audio. If you've enjoyed this episode, you'll love the journal, which is full of in-depth and clinically relevant information important for neurology practitioners. Use the link in the episode notes to learn more and subscribe. AAN members, you can get CME for listening to this interview by completing the evaluation at continpub.com/audioCME. Thank you for listening to Continuum Audio.

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Episode SummaryIn this episode, Chris Schembra sits down with Jessica Weiss to unpack a radical but practical idea: happiness at work isn't something you wait for in a distant future, it's something you actively create, even in imperfect conditions. Drawing from Jessica's book Happiness Works, the conversation reframes happiness not as a fleeting mood or a vague “choice,” but as a set of tangible, science-backed tools anyone can use right now. They explore why the single most powerful first step toward happiness is simply finding a friend at work, how resilience is a muscle built through small, confidence-building decisions, and why “good enough” choices often lead to more satisfaction than endless optimization. Together, they dismantle common myths about happiness, connect gratitude and joy to long-term resilience, and show how depersonalizing failure and using feedback as data can transform setbacks into progress. The episode culminates in Jessica's five-part framework—connection, resilience, optimism, trust, and progress—offered not as a rigid sequence, but as a buffet of tools listeners can draw from as needed. At a moment defined by burnout, uncertainty, and rapid change, this conversation makes a compelling case that happiness isn't fluffy or naïve; it's a strategic advantage for individuals, teams, and organizations alike.10 Quotes“Happiness isn't something you wait for in the future; it's something you build, even in imperfect conditions.” “The fastest way to improve your happiness at work is shockingly simple: find a friend.” “Happiness is not the absence of unhappiness; it's having tools you can rely on when things get hard.” “Resilience isn't a personality trait. It's a muscle, and you build it through small decisions.” “Good enough decisions often create more happiness than perfect ones that take forever.” “Happiness isn't a choice. It's strategies, tactics, and habits you practice every day.” “Failure is inevitable. The real skill is learning how to depersonalize it and extract the lesson.” “Trust is the foundation of feedback—if you don't trust the source, the message won't land.” “Gratitude and joy aren't just reflections; they're mindset-shifting tools that build resilience.” “You don't need to change your entire life to be happier—small, consistent actions change the trajectory.” 10 TakewaysHappiness is actionable.It's not a vague feeling or personality trait—it's built through repeatable tools and behaviors. Connection comes first.Having even one genuine friend at work dramatically improves engagement, wellbeing, and performance. Resilience is built in micro-moments.Small, quick decisions create confidence and momentum over time. Perfection kills happiness.“Maximizers” suffer more than “satisficers.” Aim for progress, not perfection. Tools beat willpower.Relying on “choosing happiness” isn't sustainable. Systems and habits are. Gratitude trains the brain.Practices like joy journaling rewire attention toward presence, meaning, and resilience. Depersonalizing failure is a superpower.Treat setbacks as data, not identity, to grow faster and suffer less. Trust enables honest feedback.Without psychological safety and trust, feedback becomes noise or threat. Progress fuels motivation.Ending the day knowing you moved something forward is essential to long-term happiness. Happiness scales across life stages.From basic security to meaning and purpose, happiness tools apply at every level of Maslow's hierarchy.

Free will sounds easy until you look closely. Then it turns out to be smaller, stranger, and far more difficult than advertised. We take a cheerful scalpel to the idea that we're the conscious captains of our lives. With help from psychology experiments, philosophical detours we find out what's really going on. Examining stories involving casinos, concentration camps, meditation cushions, and more, we discover that most behaviour is automatic. Pain, habit, desire, and social pressure do most of the driving. Yet, whilst we can't choose our thoughts or impulses, we can choose how we respond to them. Viktor Frankl called it “the space between stimulus and response,” and it turns out to be the most valuable square inch of mental real estate you'll ever own. Cultivate that space, and you get resilience, wisdom, and the rare ability to not punch metaphorical holes in windows. Actionable takeaways Treat strong emotions as data, not instructions Reduce temptation before relying on discipline Train non-reactivity through small, deliberate discomforts NEW SHOW - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠How to Change the World: The History and Future of Innovation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn about the evolving story of the human species and our ideas told in chronological order. Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/1Fj3eFjEoAEKF5lWQxPJyT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/how-to-change-the-world-the-history-of-innovation/id1815282649⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@HowToChangeTheWorldPodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- UPGRADE to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Premium⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

What if your website is quietly turning people away without you ever knowing it? In this episode of Unstoppable Mindset, Michael Hingson talks with Lori Osbourne, a branding strategist and web accessibility advocate whose personal health journey reshaped how she helps businesses show up online. Lori shares how unclear messaging, weak branding, and inaccessible websites block trust, visibility, and growth. Together, they unpack why accessibility is not just about compliance, but about inclusion, credibility, and better SEO, and how simple changes like clearer messaging, alt text, contrast, and video captions can transform both user experience and business results. Highlights: 00:01 – Understand why disability is often left out of diversity conversations and why that needs to change 13:56 – Learn how a life-altering health crisis forced a complete reset in career and priorities 27:10 – Discover why a website alone is not enough to establish authority or visibility 34:19 – Learn why unclear messaging is the biggest reason websites fail to convert 44:43 – Understand what website accessibility really means and who it impacts 59:42 – Learn the first step to take if your online presence feels overwhelming About the Guest: Lori Osborne, affectionately known as The Authority Amplifier, is a Brand Strategist, Website Consultant, and the founder of BizBolster Web Solutions. With over 25 years in technology and nearly a decade of experience helping coaches, consultants, authors, and speakers build a profitable online presence, Lori is the powerhouse behind The Authority Platform™, a complete done-for-you system designed to transform overwhelm into opportunity. Her signature branding process, The Authority Blueprint™, helps clients clarify their message, define their visual and verbal identity, and identify what truly sets them apart in their field. She then brings that strategy to life with an authority-building website - strategically crafted on the Duda platform to reflect credibility, connect authentically, and convert consistently - without the headaches of WordPress maintenance or tech confusion. Unlike agencies that offer cookie-cutter sites or developers who disappear after launch, Lori builds long-term relationships by delivering personalized, high-touch service. Through The Authority Platform™, she combines brand clarity, trust-building web design, lead generation funnels, SEO, accessibility, and sales systems into one cohesive, visibility-driving engine. Lori is known for her warmth, resilience, and insightfulness, and for making her clients feel fully seen and heard. If you're ready to stop spinning your wheels with digital tools that don't deliver, and finally create a platform that amplifies your voice, authority, and impact, Lori is your strategic partner. Ways to connect with Lori**:** https://www.bizbolster.com/ https://www.linkedin.com/in/loriaosborne/ https://www.facebook.com/bizbolster https://www.instagram.com/bizbolsterlori Link to Freebie: https://www.bizbolster.com/vip-visibility-audit About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson  01:17 Well, hello everyone. Welcome to unstoppable mindset where inclusion, diversity and the unexpected meet. I am your host, Michael Hingson, or you can call me Mike, it's fine, and I gave the full title of the podcast for a very specific reason. Where inclusion, diversity and the unexpected meet, typically, diversity people never want to include disabilities in what they discuss or what they do. And if you ask the typical diversity people, what's diversity? They'll talk about race, gender, sexual orientation, and they don't deal with disabilities. But the reality is, and they say that disability isn't a real mindset. Well, Balderdash, it is. Just asked the 25% of America's population, according to the CDC, that has a disability, and they'll tell you that disability is a minority. But the reason I bring it all up is today, we get to talk with Lori Osborne, and she is a person who's been very deeply involved in website development, in branding and coaching, and she is very concerned about and likes to try to help deal with the issue of accessibility on websites. So we're going to have a fun time talking about all of that, much less the platform she uses, as opposed to WordPress, and I'm really curious to hear more about that, because I've my website is a WordPress website, but, but, you know, I think there are so many different ways to deal with things today. We'll, we'll have a fun time. But Lori, welcome to unstoppable mindset. We're glad you're here. Thank you Lori Osbourne  02:56 so much for having me. Mike, I love being here. Cannot wait to talk. Michael Hingson  03:01 Well, let's do it. Why don't we start by you telling us kind about the early Laurie growing up and all that stuff, and kind of how you got started. Okay, start at the beginning. Lori Osbourne  03:14 At the beginning. All right. I was born in San Diego. More your neck of the woods. San Diego Naval Hospital, but only got to live in California for two years, which I've always been disappointed about. My my family had my grandfather built a home in La Jolla. So you know, I was I've always been jealous of how my mom got to grow up, but I only got to spend two years there and then I got moved to Norman, Oklahoma, home of the Sooners, never watched football, never went to one football game my entire life. Michael Hingson  03:51 I've never been to a professional or college football game. My wife had, but I never got to go to a football game. I think it'd be kind of fun to do once, as long as I could still pick it up on the radio and know what's going on. Lori Osbourne  04:03 There you go. Yeah, I had zero interest in football until I met my current husband in 2011 and he doesn't miss a professional football game, an NFL game. So I have, I have come to embrace it and enjoy the Pittsburgh Steelers and the Kansas City Chiefs. So there you go. Michael Hingson  04:24 So you're in Florida and you don't root for a Florida team, huh? Lori Osbourne  04:29 I don't, we won't hold it again, you know. Well, you know, I'm one of those. So I moved from Oklahoma to Colorado to Denver area. So I was a Broncos fan when I lived in Colorado, but that was the days of, oh my gosh. Now my mind is going to completely go blank. This is so embarrassing. The the Great, the greatest Broncos player who is now a general manager, John, oh my gosh. Can think of a it'll come to me. But anyway, he, you know, we. Were actually like, yes, thank you. Thank you very much. Elway. Yes, I was a guest. So we were actually, like, winning Super Bowls when I first moved there, so, you know, and then it went, kind of went. Then I became a Peyton Manning fan, and my husband's from Pennsylvania, and he's like, you can't just change your mind about who you support every time we move. And I'm like, but I can't, yeah, why not? So when we moved to Florida, I Michael Hingson  05:26 the Jaguars, jaguars, yeah, yeah, they Lori Osbourne  05:29 just haven't been a great team. And I I watched Mahoney, Mahoney play for Kansas City, and I just fell in love with how he plays and just his style and his leadership, and I just became a Kansas City fan, just because I love watching him. And last season was a little disappointing because he didn't throw as much, but, but, you know, he's, he's amazing, so that's that's my reasoning. Michael Hingson  06:03 So So you you didn't fall in love with Travis Kelsey and try to go steal him away from Taylor Swift before things got serious? Lori Osbourne  06:12 No, no, I was already in love with my current husband. Michael Hingson  06:15 So see, tell him that there are some things and some loves that do transcend location. Lori Osbourne  06:23 There you go. Yes, absolutely. Well, you know, he's so obsessed with football that we I actually included in our marriage vows that I would support him through his two fantasy football teams and a lifetime of football in my future, because I knew I was marrying football when I married him. Michael Hingson  06:46 One of the things that spoils me about sports out here, and it's not so much anymore, but it used to be the case is, I think that here in especially southern California, we had the best sports announcers in the business. We had Vin Scully doing baseball, and I think that it'll be a long, long time before anyone comes up to the caliber of Vince Scully. And there, there are things that they do now that that really messed that up. But Vinnie was a was was the best. We had Dick Enberg, who did football and and other people. And Chick Hearn did basketball. Chick hurr had talked so fast that I don't know how he was able to do it, but I learned how to listen fast because I grew up listening to Chick Hearn new basketball. I love it. So, so I got spoiled on sports, listening to those announcers. I keep up with football from a news standpoint, especially when it gets close to the Super Bowl, so I can decide who I'm going to if anybody for for in the Super Bowl when they have it. Yeah, I do kind of like the Rams, because I live out here and I've always kind of liked them, although I was mad at them when they moved to St Louis for a while, but, but still, they're the Rams. I mean, we'll see what they do this year. I think they've got a good coach, but I by no means am a football expert or anything like that. I keep up though. Lori Osbourne  08:08 Me neither. I, yeah, I kind of joke, you know, my husband will watch like, you know, eight games at once, the red zone or the whatever, and it's flipping around. And I just can't, so I just joke I'm a fourth quarter watcher. On Sunday nights, Monday nights, I'll watch the fourth quarter and because that's where you know if it's gonna happen, that's where it's gonna happen if it's gonna be worth watching. Michael Hingson  08:30 Yeah, well, I'll be interested to see what happens tomorrow, because the Chargers are playing the chiefs in Brazil. Lori Osbourne  08:41 Yes, and I don't, I don't even know if we're going to get to watch it, because, you know, the NFL spread out across all these different platforms now, and if you don't have the platform, you're out of luck. Michael Hingson  08:52 I think it's going to be on TV. It'll be watchable, but it starts at 530 Pacific Time, and I don't quite understand that. If they're doing it live, that would mean it's going to start at nine. Start at 930 in the evening in San Paulo. So I don't know how all that's going to work. We'll see. Lori Osbourne  09:07 Yeah, yeah, we shall see. Yeah, we're I don't know if we're watching tomorrow nights, but my husband's definitely watching tonight, for sure. Well, I Michael Hingson  09:15 don't think there are more games on tomorrow other than that one, so maybe he will. And maybe you actually get to focus and just see one game, Lori Osbourne  09:24 right, right? That's, that's, that's the nice part about the non Sunday games. Usually it's just, Michael Hingson  09:31 well, so you, so you grew up and you, you only lived in California for two years, and then where did you go? Lori Osbourne  09:40 I lived in Norman, that's right, until I was 29 I actually found my birth father when I was 23 and moved to Colorado to get to know him and his family. Michael Hingson  09:55 So you were a diamond. Lori Osbourne  10:00 Not really. I just, he was just never part of my life. Your mom married someone else, yeah, okay, yeah. I always had. My mom just didn't have my dad. And it's, you know, it's been an interesting experience, because, you know, being in my 20s when I met him, and my mom and I were opposite growing up, and I never understood my personality, because she was quiet and passive and wanted to work in the same job her entire life, and I was the opposite. I was vivacious and loud and aggressive and always wanted to be self employed. Then I met my dad and went, Oh, it explained it all, I'm just like him. It's crazy how the you know the genes work for sure, Michael Hingson  10:51 but you got to know him, and the relationship was a good one. Lori Osbourne  10:55 Yeah, yeah, right. We just, he's in Idaho now. We just got back a couple of weeks ago from visiting. I mean, it's been interesting, trying to enter a family, you know, in your 20s is is bizarre. I kind of, I kind of equate it to being an in law, like, I'm not quite all the way in, because I, you know, I didn't grow up with these people. They don't know me. But, yeah, it's been interesting. So where in Idaho, near Coeur d'Alene Sand Point near Michael Hingson  11:25 standpoint, I have a brother in law who lives in Ketchum, in Sun Valley, and who is an avid skier, and has been an avid skier basically his whole life. Now the real big question is, of course, where is your father when it comes to football, Lori Osbourne  11:46 my father does not sit still. Okay? That is, that is one way that we are different. He I joke that he'll probably outlive me. I mean, he lives on 14 acres. I think he just, they just sold 40 Acres. But he doesn't. He never sits still. He He's always going, going, going, working on, you know, he had, he had his business, which he sort of still does. But he works on fences or helps with the does something with the horses or the hay or the, you know, it's just it. He works his plan does not I don't think he the TV when we were there was on music the entire time. Yep. Michael Hingson  12:30 So hardly a person who tends to watch football. Well, that's okay. So you, you grew up in Norman? Did you go to college there or in the area? Lori Osbourne  12:43 I went for a year and then couldn't figure out how to keep paying for it. I honestly didn't even realize financial aid was a thing. So I started in the workforce and became a recruiter, technical recruiter, pretty early in my career. I did that for 12 years, and then started my own recruiting business and got my degree during that time. So I got a bachelor's degree in business administration, 4.0 average while working. Proud of that, but I was in my 30s, and then I got cancer right after that, had colon cancer at 36 which I blame an 18 year abusive, horrible marriage, I think really led to that, but it pushed me To get out of that horrible abuse of marriage. And then a few years later, I met my current husband, and I am the happiest I've ever been, Michael Hingson  13:51 but you also were able to, in one way or another, beat the cancer Lori Osbourne  13:58 I was, yes, it was actually stage one colon cancer. Only had surgery so that one, yeah, didn't even have to have chemo or radiation. And actually, what got me into my current business? I was a when I got divorced, I did this is kind of funny to me. I when I got divorced, I decided I no longer wanted to be straight commission, and because I had gotten a job after after the cancer, and now I'm self employed. And so why? I think I wouldn't want to be straight commission, but it's okay to be self employed, but it's a completely different mindset. You know yourself very much a different mindset. But I was in tech. I moved from recruiting into hands on technology. I did project management, software testing, I looked at websites and helped design websites from a business perspective, but I was never, never a coder, never, you know, did the visual design? Nine and in 2015 I we had just moved to the opposite side of Denver. We had just changed, I had just changed jobs, had a brand new home, and then found out I had a brain tumor. Michael Hingson  15:15 Oh, gosh, yeah, you're just an attention getting person. Lori Osbourne  15:19 That's all you. I know. That's it. I just walk around going, yep, that's it. So, yeah. So I, I ended up leaving the job because it was, it was very traumatic. I ended up having two surgeries. They couldn't remove the tumor. It's part of my carotid artery. It's a meningioma. It's benign, but it's part of my carotid artery, and it was causing my left eye to droop, so they went in to get it off the optical nerve and nicked the carotid and caused a brain bleed. And that brain bleed caused that drooping eye to become a half blind eye. So I ended up, for about a year and a half, I had double vision. I also had found out I had a stroke from it, I was having problems with words and forming, you know, the right words. And I had no tolerance for stress for a long time, so there was no way I was going back to project management in the IT world, right? This wasn't so I literally, I spent about a year recovering and just started messing around, going, Okay, well, what can I do with the talents that I have? And I started building a website on Squarespace, and it was called Health Net, like grandma. And it was just talking about my I lost my mother and my grandmother to cancer at 63 both at 63 and then I had gone through what I went through. And I just wanted to share the stories, you know, the what I've learned from a health perspective. And in doing that, went, wow. Why have I not been developing websites the last 20 years? This is what I should be doing. I love this, and I bet other business owners could really use some help doing this. And that's when my business was born. Michael Hingson  17:20 Wow. How did they discover the brain tumor? Lori Osbourne  17:26 It started with me falling asleep at my brand new job desk. Was I could not hold my eyes open. I actually thought it was an adrenal reaction to leaving a super high stress job to a very boring job, but it was not. They did all these tests. They put me on thyroid medication, which helped, and then my left eye started drooping, like literally within weeks together and and it was funny, because they they sent me to an eye doctor, and the eye doctor sent me to an eye surgeon, and they wanted to do surgery on it. And I'm like, don't you want to figure out why this is happening? Like, I don't want you to touch my eye until you know why my eye is drooping. And my doctor thought that was the craziest thing she'd ever heard. So she goes, Well, have we done an MRI yet? And I said, No, so they sent me for an MRI that day. And lo and behold, not only do you have a brain tumor, but you have had a stroke. Okay. Gosh, you know, she did not want to share that news, those news with me. She was very embarrassed. Probably, well, Michael Hingson  18:43 but you need to know, yeah, and clearly you already had demonstrated that you had an analytical mind, and it would be valuable for you to know, because it would help you in dealing with making decisions, or thinking about what decisions to make going forward, right? Yeah, so you did. So you went through the surgeries and all of that, and what, what happened to your your left eye, Lori Osbourne  19:10 it, it's still mostly blind. I have a sliver of vision that I can't control. So if I go to the eye doctor, they try to get me to look at the chart, and I can't focus it on the chart, and I get very frustrated. I blocked it for the first year. Now my eyes are so it's it's developed its own way of working, so I can't even block it anymore without causing worse headaches than I already have. Bad headaches kind of came out of all of this. So I really just live with it. I live with the headaches, and I ignore it as much as I possibly can and and hope it's improved slightly over. The last 10 years, they told me it would never improve. But, you know, our brains are amazing things, and it's it's trying, but it's still not. I just tell them make the left eye prescription the same as the right eye because it makes no difference. Yeah. Michael Hingson  20:17 Well, so with, with with all that you've you've dealt with, with, with this clearly, you figured out a way to go forward, and you've, now, I assume, used all that happened to you, and you've analyzed it in some way or another, that you have made some decisions about what you want to do with your life, which is namely the whole brand development and web development and dealing with accessibility, which is pretty cool. Lori Osbourne  20:51 Yeah, yeah, I am. Once I discovered that passion and the I honestly never realized I had the creative side of me. I knew I had the analytical I knew I had the project management and tech, but once I realized I actually have a very strong creative side, then websites were the way to go. And it's it's really I can be working on a website for four hours straight and feel no pain, and that that alone tells me I'm doing what I'm supposed to be doing. I love it that much, and I feel like I'm that talented at it. Michael Hingson  21:30 I think you've made a very interesting observation, and one that I relate to very well, which is working commission is one thing, but working for yourself, which, in some senses, is the same, but it's totally different, and you have to have a different mindset to make it work. Lori Osbourne  21:48 Oh, absolutely, yes. I mean, I'm I'm not selling a product for someone else. I'm selling myself, and I am the product, and I have to live by my my values and my mission and my why, which is completely different than selling services for someone else, for straight commission. Michael Hingson  22:12 I have always told my the people who I hired as sales people to analyze and and think about what they do. And one of the things that I did with every person I ever hired was I would say, tell me what you're going to sell. And literally, all but one person said, Oh, we're going to sell the product. This is the product we're selling. This is what it does. But the best sales guy I ever hired, when I asked that question, Said, the only thing I have to sell is myself and my word, and I need you to back me up when I give my word about something, Michael Hingson  22:50 great answer. It was, it was the actual, it was the answer I was looking for. And I said, well, as long as we communicate, and I know what you're going to say, and that's all about trust, I'm going to back you up. And never had an issue. And in fact, he and I worked very well together, because we figured out how my talents in sales and management could augment and accentuate what he did, so that the two of us could work together. And I think that's that's so important, but you're right. The only thing any really good salesperson has to sell is themselves, and you have to be true to your own attitudes. Yes, yes, which is so Lori Osbourne  23:33 integrity is everything. I mean, if you especially as a small business owner, I mean, and I'm in a very small community, and I this. I only lived here since 2018 and it's kind of been shocking to me how how a small community works. But if you do it right, everybody knows your name. If you do it wrong, everybody knows your name. Yeah, it's you know when, every time I get a call because the chamber has referred me again. I just smile, and I'm like, Okay, I'm doing it right, you know? And it's, to me, it's all about integrity. If you, if you say you're going to do something, do it, and if you can't do it, say you can't do it, say you can't do right, or say I'm going to figure it out. Yeah, you know, I didn't. I charged very little my first few years, and I always my first few years, I told clients, I don't know what I'm doing yet, so I'm not charging you for the time that I'm learning. I'm going to charge you for the time that I'm actually accomplishing something. Michael Hingson  24:30 One of the things I always told every again, every salesperson I ever hired is for at least the first year. You're a student. No matter what you think you know and what you know about sales, when you're working with customers, you're a student, ask them questions, really learn from them, because they want you to be successful, even if you don't think they do. And the reality is that, in general, they do want you to be successful, and the more you encourage them to teach you, the better relationship you're going to develop. Lori Osbourne  24:59 Absolutely. And 100% yes. Michael Hingson  25:02 So how long ago did you end up having the brain tumor? Lori Osbourne  25:07 I was diagnosed in August of 2015 So wow, I'm, I'm at exactly 10 years. 10 years. Yeah, I didn't, oh my gosh. September 22 will be my my first surgery dates. There you go. Wow. Right at 10 years Michael Hingson  25:23 See, I'm glad we we help you remember, Lori Osbourne  25:27 I can't, I can't believe that was, like, not even on my mind. I mean, it was actually September 17. Was the first surgery, that's right, and it's the same day as my dog's birthday. And we were just talking about my dog's birthday yesterday, but I didn't even think about the tumor. So well, it's all good Michael Hingson  25:47 a week from next Wednesday. But you know, you you obviously are doing well, well, so how did your your business in the the way you do things and what you do? How did all that change after the surgery, or had you already started down the road of branding and being a branding coach and website development and accessibility? Lori Osbourne  26:10 No, all of this came as a result of all of it. So it literally just grew with me, as I, you know, transitioned into life again, and being able to function mentally and physically, I would just start, you know, working on a little bit of, you know, a couple of websites. The first website I built was from for a realtor that we worked with. We did three different deals with him in two years. He was this great Scottish guy, great personality, and his website was horrific. And I begged him to let me do it. It was a I think we ended up doing 39 pages total, and just read redid the whole thing. He loved it. A lot of it's still in place 10 years later. But I just, I just started building, and then we moved to the area we are now outside Jacksonville, and I found a local networking group and started meeting people and getting introduced to businesses and just slowly built and learned a little bit at a time, and learned a little bit more. And then it was not actually until last year I realized that I have branding skills and talent that I haven't been promoting. I was using the skills and I was building on brand websites, but I didn't say that, and I didn't recognize it as a separate talent from website development. I kind of thought everybody did that, until I realized that that's not true. So I've been doing it, and a lot of it is just, I the natural, just natural talent for color and almost like designing houses. Like I knew I was really good at designing houses, but I didn't recognize that that translated to websites. And so for last, like, year to 18 months, I've really kind of bought into the brand strategy piece of what I offer. Michael Hingson  28:19 Well, how did you develop this concept of authority platforms, and what is it? Lori Osbourne  28:27 So the authority platform is what I'm calling the full package. It kind of started when I got really frustrated with everybody telling me or everybody's an exaggeration, but so many people saying, Oh, you don't need a website. You just need landing pages. And I would try to educate people that landing pages are not enough, but I couldn't put it in the right words, and when I started really looking at it, going, well, landing pages are great, if you have the visibility to get people to the landing page, and if you've built a relationship in a different way, if it's through speaking or through a book or through other types of promotions, then yes, the landing page can help or maybe replace the website. But where that led me was a website alone is also not enough. We need full visibility. We need to be seen in a lot of different ways to establish our authority as experts. So with the authority platform, I'm looking at the brand and understanding the brand, the website, the lead magnet, the funnels, the search engine optimization, and then helping them also have a good CRM to manage all of this, hooking them up with with good speaking coaches or podcast. Opportunities and just looking at it from a full life cycle of being visible and showing that authority online. Michael Hingson  30:10 And how's that gone over? Lori Osbourne  30:14 It's, I'm still building it honestly, the website's absolutely I'm I'm really working on building the collaboration pieces for the rest of it to truly say, Yes, I have the authority platform, the branding packages that I'm offering and the branding pieces that I'm doing are making a significant difference in the quality of the websites I'm building, because I come out of it with a custom GPT that they can use, and I can use that really establishes that baseline for the brand and the bringing in their values, bringing in their communication style, and bringing in their ideal client and how to speak to that ideal client. So the GPT is built around all of that, which is perfect when we're building the content for the website. So I would say, you know, we're 75% of the way there to having my true authority platform. But I'm still building, you know, authority building websites every day. Michael Hingson  31:20 Well, I gather that you don't tend to like to use WordPress. You use Duda as a platform builder and so on. Tell me, I'm curious why and what, and I don't have any any disagreement or or really knowledge to talk intelligently about it. But tell me why you use Duda and what, what it brings. Lori Osbourne  31:44 So my my challenges with WordPress started with my first client in Florida. They there was a nonprofit. They had no idea what they were doing, and I'm like, I I'm techie. I can go in, I can figure it out, and I could not figure out WordPress, and I got very frustrated with it going, how in the world does anybody else do this? So I kind of stayed away from it for a little while, and I was building on Squarespace for a time, and then I discovered Duda. I consider Duda to be the best of Wix and Squarespace. It's very similar. But the things I don't like about Wix, I don't like about Squarespace, Duda has resolved. It's also very customer oriented and SEO oriented and accessibility oriented. So there's a lot of advantages to the platform. The reason I don't support WordPress is I've had too many, too many people come to me with broken websites. Too many WordPress people do not educate their clients that that you have to update the plugins, and they don't. They just leave them and don't offer to do that for them, and it's it's an unnecessary addition that I don't think most people need for their website. There's plenty of things that we can do and do to that we can do exactly like WordPress without the headaches of that extra tech and plugins breaking and security breaking because the plugins are breaking, and it's it just it's too unnecessary, in my opinion. I tried to support WordPress for about a year and a half, and I found that I was not helping my Duda clients because the WordPress was always so much high maintenance. And those were the websites that were going down, and those are the websites that were having issues where my due to clients, their websites were never down, they never had issues. Michael Hingson  33:51 But don't need, but don't you, from time to time need to provide any kind of updates to Duda doesn't. Aren't there as the as the whole website evolves, doesn't, don't you need to find ways to evolve what they are and what they do Lori Osbourne  34:05 on the front end, on the front end, absolutely I mean, but from the back end, from a platform perspective, Duda handles all of that. It's self contained. Got it? I don't have to worry about that. And they're also always adding new features, which is another thing I absolutely love about them there, and I have yet to find, let me rephrase that. I've probably found a couple of things that if I could not duplicate on Duda to match WordPress, it would require code, and I don't code, but I can still achieve the goal of what my clients are looking for. There's nothing that they've said I have to have this that I can't provide. And the offset of not having the worry around the tech is has always been worth it. Michael Hingson  34:55 So the creators of Duda in the background as. They make updates and changes, they go out to everybody who uses it to create their websites automatically. Is that? Is that what happens? Lori Osbourne  35:07 Okay, yeah, it's seamless. Yeah, you don't even, you have no idea that there's even updates being done. It's completely seamless. Michael Hingson  35:15 Yeah, okay, well, I understand that. That makes a lot of sense. What's the one mistake that you find that keeps business owners from really progressing and keeping their websites and them invisible? What's the biggest mistake you see? Lori Osbourne  35:36 Messaging unclear, messaging which, which really goes back to the brand. If you don't understand your brand, you don't understand your why, and you don't know how to express how you solve problems for your ideal client, let me, let me rephrase. If you don't even know your ideal client is and you're trying to speak to them, a lot of people think they sell to everyone, and when you try to sell to everyone, you sell to no one. And if you are trying to speak to the masses from your website, you're going to lose the people you really want to reach. So it comes down to that, that niching down factor and really understanding your ideal client, so that when they hit your website, they immediately know you understand my problem and you can fix it. And it really comes down to that versus I can fix, you know, I can build a website for anybody. Well, then that makes me no different than a website developer down the street. Then it comes down to a price comparison, and then we're just bidding against each other. So you've gotta, you've gotta what makes you special, and what and and your why is a big part of that. Your values are a big part of that. And speaking the right language and that messaging. Michael Hingson  37:03 Can you tell me a story of maybe one customer that you worked with where you can demonstrate exactly what you're talking about here and why it made a difference without mentioning customer names, but the story? Lori Osbourne  37:17 Oh, yeah, um, you know, it's been a while since I did that realtor, but that realtor is still just such a great example, because you the fact that he was from Scotland doesn't necessarily seem significant, but it really does, because, you Know that Scottish accent made him endearing. He was a very professional, good looking guy. And you go out to his website, and it was, I can still see it today. It was like green and this old, funky text, and it, it represented him in no way. And I remember the first thing he told me was, you know, I've got this video where I introduced myself and I went, why in the world is that not on your homepage, like what people need to hear you speak and see you and experience you. He was phenomenal. And we did three deals with him. He was phenomenal at what he did, and that what, you know, if we had just rebuilt his website and just did the video, it would have that alone would have made a huge difference in people knowing who they were working with and how he was different. And another example I can give more recently, I work with a mentor who mentors seven figure coaches on how to work harder, make more money and and do it in less, less investment of your time. And when I took over her WordPress website for for two years, I just kept repeating and rebuilding the same crap, basically. And finally, when I decided to leave WordPress, I said, you know, I really want to start all over. And I realized in that two years, you know, I had not taken the time to really get to know her brand. And when we sat down and really learned what made her special and different, and we were able to capture that in in the website, that the difference in the experience was night and day, you know, before it was just text, and, you know, a little bit of information. She never referred anybody to her website. And now it, you know, opens with a video. She's also a professional speaker. Opens with a video of her speaking. She is very she's a. Ballroom dancer on the side, she's very elite. So we, you know, pulling in things like gold and video, I have a lot of motion on the website with gold moving because it, it, it's that brand of that dancer that, you know, that eliteness of it and it, it's subtle, and it has nothing to do with the messaging side that I just mentioned, but it's still back to the brand and the representing of who you are, who she is, what we're selling, you know, we're selling ourselves. Michael Hingson  40:33 Yeah, well, websites and website developers put all sorts of things out there and that that's not necessarily a good thing. But what are some signs that a business's online presence don't necessarily match their real life expertise? Because I I believe that people see through people who just sort of talk, and I think that that all too often, you get this reaction, oh, they're just talking that isn't what they really believe or that isn't what they really know. So what are some signs that the online presence doesn't match what they really know and what they really are? Lori Osbourne  41:15 Part of it is that that genericness, if you if you can't even say who you are serving, then you're obviously the person you're looking at is obviously not clear about their ideal client. If it's not clear who they are serving, and if it's this just generic message of not in these words, but we're the best use us. You know, there's, there's no detail about what makes them different and how they specifically solve your problem. If the website is completely outdated or generic, that may or may not allude to anything but it, it definitely shows that they don't, are not using their website to show their expertise. The other huge thing, I would say, is testimonials. Every website should have reviews. I mean, what better way to sell ourselves than to have someone else say how we're different, how we operate and why we're the why we're the best. That is huge. If it's all about them, as in the person's website you're looking at, if it's not, if I'm, if I'm getting on a website and they're not even acknowledging what's in it for me and how they're going to solve my problems, then I'm not going to have any confidence that they have any idea how to solve my problems. They haven't even they haven't even talked about my problems. They haven't even mentioned my problems. They're just telling me that they're selling me something, and this is how much it costs, and this is what it's going to do. But I but do you get me? Do you know? Do you understand me? I think all those are it's really important that we are speaking to the ideal client in their language about their problem. Michael Hingson  43:10 I have heard so many times and totally agree with and work to do this myself. Michael Hingson  43:18 The whole concept of when I'm invited to speak, it's not about me. Yeah, I'm invited to speak, but my job is to enhance, to help to make life as easy as possible for the event organizer, to help the event organizer make this, the whole conference, even better than they thought it would be. And and I have to do that because it's not about me, and it should never be about me as such, right? Lori Osbourne  43:48 It's also about your audience and your audience, yeah, so that they know you want them to want to know more. Yeah, that's also the purpose of your website to make people want to know more. Michael Hingson  44:01 Yeah, very true, and it should be that way. And if you're doing it right, you'll also provide more for them to know. Right? Lori Osbourne  44:15 Absolutely. Well, that would be something else that I would say I I always encourage people to give away as much as possible on their website. It if people know that you really want to help me solve my problems, and you're willing to give me something for free that starts a relationship. And that's really, at the end of the day, that's the point of the website. It's not to sell, it's to start a relationship. It's like the first step of dating. We're not getting married yet. We're dating, and if you're if you're giving away a piece of yourself through a video or a download or even a free course. Course, that's it. That's going to endear the audience to to want to come back for more. And even blogs, great blogs will get people coming back for more. And people always go, Well, you know, if I give everything away, I'm not going to make any money. No, you give away what? What doesn't cost you time, but is giving some knowledge so that they want more, and they know that you you get them, and they can trust, you know, like and trust so they can build that, that base for a relationship. Michael Hingson  45:32 Yeah, and it, it makes perfect sense. It is all about building trust. And everything that we do is all about building trust, and the more trust you build, the more loyalty you'll create. Lori Osbourne  45:47 Absolutely, yes, absolutely. Michael Hingson  45:49 So we've talked about website accessibility. What is website accessibility and why is it something that people really should focus on? Why is it important? Lori Osbourne  45:59 That feels weird coming from you, Mike, Michael Hingson  46:03 because I know you are an expert in this, but I preach it, but I preach it all the time, so I want to hear what somebody else has to say, and I want people who are watching and listening to this hear from somebody else other than me. Okay, that's the motivation behind it. Lori Osbourne  46:18 All right. All right. Well, website accessibility is at its core. It's making the website available and usable for everyone, including those with disabilities. So whether it's blindness or inability to use a mouse or you said it earlier, dyslexic, Michael Hingson  46:40 epilepsy, any number of things, right? Lori Osbourne  46:43 So anybody, just like accessibility for a ramp into a store, it's allowing me, from my home, as as a disabled person, to be able to function on your website. And as we know, I believe the stat is 20% of people have some kind of disability. It's also an inclusion. It is a piece of I consider a piece of your marketing, because if you are excluding 20% of the people with your website, why? Why are you doing that? It also builds strong Search Engine Optimization. Because if you look at all of the guidelines for accessibility, they're very similar to the guidelines you need to have in place for good search engine optimization. Google is looking for the exact same things. Yep. So it's it's really just making your website available to everyone Michael Hingson  47:42 well, and the reality is, well, let me ask this question, rather than me just saying it beyond legal compliance. Why should accessibility be a priority in website design? You've kind of alluded to it already. Lori Osbourne  47:56 Yeah, part of what I just said, it's including everyone. It's not excluding 20% of your market, and it's building trust, inclusivity and credibility. It's, it's, and it to me, it's showing that you care. It's, it's very bothersome to me when someone says, Well, I probably won't get sued, so I'm not going to worry about it. Okay? But why do you want to not do these basic things so that everyone can access your website? Well? Michael Hingson  48:33 And also, in reality, it does get back to if you're a website owner, that is, you're a company that has a website, and you recognize that the job of your website is to help people see why you have something they need. The fact of the matter is, do you really want to not make available to 20 or 25% of the population your website, or to put it another way, don't you want to make sure that you are making your information available to everyone? And that's what the real reason for website accessibility is truly all about. The fact of the matter is that it's good business to make your website accessible. Lori Osbourne  49:24 Absolutely, yes, absolutely. Michael Hingson  49:26 What are some high impact changes that you think that website owners can make, to make their websites or to have their websites be more accessible, maybe even just some simple things? Lori Osbourne  49:38 Oh, there are so many simple things. I mean, the easiest thing that so many people miss is adding alt text to images. I mean, it's, and it's one thing I love about Duda, by the way, it they do it with AI and do it for you, and you can edit it. It's so, so wonderful. But it's, it's a simple step. It also is. Great step to even help with SEO, because you can include some keywords there, but that that alt text tells someone that's using a tool that's blind exactly what that image is, and what is the point in putting that image on your website if it's not going to provide any value to those that can't see. I mean that, in my opinion, another thing is the contrast in colors. A lot of people don't understand that contrasting colors has a lot to do with readability, and if you are putting two colors together, I mean, think about it even from a scene person, if you're looking at it and you can't read it. It's not accessible, right? So, you know, have high contrast in the colors of text on anything over it. Don't try to put something over an image that can't be read that just just, don't do it. Skip that. I was just doing this on my website today. I was trying to put an image, and I went, you know what? That's just not going to work. I'm going back to a solid color. It doesn't it's it and it, you know, that's from a business perspective as well. Because even if you're not thinking about accessibility, if someone can't read the text or can't read the button, they're not going to click it. You're not going to read it. They're not going to buy it if they can't read it. So simple little things like that. Those would be the two biggest things I would say. And then just, you know, little additional things like making sure that your website is converting properly to mobile, if it's if it's not, if things are coming off the page, because you didn't bother to look at the mobile side, which is easy to miss on many platforms that can have a huge impact on the scene and those that need the tools or need accessibility pieces that's, you know, commonplace design and very easy thing to fix. Michael Hingson  52:11 It's been a while since I looked at this website, and I think it's not quite what it used to be, but for a while, my favorite website, absolutely. My favorite website for accessibility was the website of the National Security Agency, nsa.gov, Michael Hingson  52:31 of all the websites in the entire world. The reason I liked it is that not only did they have all text on images if you were using a screen reader and you moved your cursor over an image, you suddenly got a very detailed description of that image, like you. Michael Hingson  52:55 You moved your cursor where you used your screen reader to move over the American flag. It would say the American flag on a flagpole hanging in front of the opening to the building of the National Security Agency. Yada yada yada. I mean, it's just everything was there. It was the most amazing website. I don't know that it's that way anymore. I haven't looked at it in a little while, but I was very impressed with how much they did and relative and relevantly and appropriately so to make sure that everything on that website was totally usable. And a lot of people could say, Well, why do I have to do that? And the answer is, you have to do it for the same reason that you want to make your website accessible, if you will, for people who don't happen to have a disability. The reality is, all those things that you put on the website for people who can see them and so on, like pictures and so on, if you don't make those things accessible, you're doing a disservice to a significant amount of the population. Whereas, if you do it all, then while you can look at the picture, I can hear all about it, and that's the way it ought to Lori Osbourne  54:10 be well. And there's so much I mean to me that is an opportunity to to even go further with the folks that need the screen reader. Because, I mean, when I'm and I mentioned that dude, it does it with AI, but they, they do it too generically. When I go in, I'm doing exactly what you're talking about. I want to, I want to build the presence of the picture. This is who they're doing, who it is from the business, and this is what they're doing, and this is what you know, this offer is talking about that's an extra sales opportunity right there. For those that you know, need the alt text, why not use that? Michael Hingson  54:49 And also, I'm amazed at how many people may look at pictures and so on and look at words and not really pay attention to them very well, because they just kind of skip over it. So the more you can do to attract people's attention to the right things. Is relevant too. I'm amazed at how many people just gloss over so much. Lori Osbourne  55:09 Oh, absolutely. Well, you know, this kind of become our society, yeah, short attention span for sure. You know, I want to mention two videos. I really feel like people need videos on their website, especially of themselves, because it helps people get to know you. But you need to have that closed captioning and again, dialog. Michael Hingson  55:33 You need to have dialog so that a person who can't see the video will also know what the video shows. Lori Osbourne  55:41 Explain, explain what you mean by that a little bit more. Michael Hingson  55:44 So you go to a website, and there's a video, and you click it, and you start hearing music, and that's all you hear, even though, on the screen you see a person walking down the street, walking into somebody's store, finding a product they want and buying it. But if you don't have a way to make that information audibly accessible to people who can't see the images and who don't see the videos, then what good is it you haven't made it accessible? Yes, closed captioning works for deaf or hard of hearing people, but again, there's so much more that needs to be done. Wow. Lori Osbourne  56:25 Thank you for sharing that, Mike. You just gave me more to think about on videos. Michael Hingson  56:31 One of my favorite commercials to pick on today, and for the longest time, I had no idea at all what it was about. It starts out with music, and somebody says something like, so what do people over 60s show and bring out today? And they talk about love and they talk about something else, and suddenly the sound goes dead, and all you hear for the next 20 seconds or more is this high pitched whistle sound. Ooh, yeah. And I finally got somebody. I finally was in a room with somebody when I heard the beginning of this, and I said, What is it showing? And all it was showing, and what, apparently it is, is a promotion for people getting the RSV vaccination. Lori Osbourne  57:19 Oh, right. Oh, I do know what commercial you're talking about, yes, but text just goes on the screen. Michael Hingson  57:26 RSV, RSV, RSV. But there's nothing that says what that is at all, period, Lori Osbourne  57:33 because they're trying to make the point that you're that your life shuts down when this hits. But yeah, for someone like you, that's completely worthless. Michael Hingson  57:41 Not only does my life not shut down, my life gets very active, and I want to go off and find those commercial designers and show them what true accessibility really ought to be about. But that's another story. But yeah, Lori Osbourne  57:53 yeah, exactly, wow. I mean, I think about you every time I see that commercial, those rare times I see commercials, Michael Hingson  58:05 what's one of the what's one of the myths about branding and websites that you could erase, that you really wish you could race forever? Lori Osbourne  58:18 I probably told you to ask me that question, and now I'm stumped by how I want to answer it. I think, I think I know where I wanted to go with that. Yes, a lot of people think branding is just colors and fonts, and honestly, when I first started doing it, I thought it was just colors and fonts. And I kind of go, I went into Okay, colors and fonts, and then consistency, okay, we want to make sure we got we're consistent with our colors and fonts across everything that we do that's that's branding, that's visual branding. But real branding is Our Story. Is who we are, what we stand for and who we serve. It's the package of everything around what we're selling, back to selling ourselves and really understanding this package and making that consistent across everything. And consistency is huge, in my opinion, when it comes to branding, if you have a different header image or marketing image on every single thing you do and there's no consistency in the look, then you're not going to be memorable. You. I can't help you see this, Mike, but anyone that does go out to anything of mine, I have a very consistent image that was used to build my logo, and it's on everything that I do. I also wear very bright, colorful glasses. Everything I do is very bright and colorful, and it's memorable when people see me and they see my glasses, it can be three years later and they go. I don't remember your name, but boy, I remember those glasses. You know, it's, it's, and that's part of my branding. When people say, I love your your glasses, I go, thank you. It's part of my branding. Yeah. So it's a, it's an overall everything about you. When people describe me, they usually describe me as bright and colorful, like, that's, that's one of the first things that comes to their their mind, and then they it translates to energy, because they think bright, colorful energy. So it's, you know what branding really is, is, what do people say about you when you're not in the room? Michael Hingson  1:00:30 Yeah, that's, that's a good that's what it is. Well, if there is a business owner who is in our audience today who feels overwhelmed by their digital presence. What would you suggest is the first step they should take to change that? Lori Osbourne  1:00:47 Well, the the first thing I would love to see anyone do is sign up for a visibility review or audit with me, so that we can look at your presence and talk about it, and I can give you some very specific suggestions for how to improve your online visibility. If you're wanting to do something on your own and you're you're trying to figure out where to start, sit down and look at first, your your homepage, in your first line of every bit of your marketing and ask yourself, does it say who I serve and how I serve them, and the problems that I solve. Because every ounce of your marketing needs to say that immediately you have less than eight seconds when someone hits your website. And there's all kinds of some people say three, some people say 10s and 15. I just leave it at eight. Do eight or eight or less seconds on your website. So start there is my messaging clear? And then look at your website overall and does it represent me and the message I want people to see. We can go into a whole lot more about it being up to date and everything else, but that's where I would start, right there. Michael Hingson  1:01:58 So how do people reach out to you to get your help to deal with all of this. Lori Osbourne  1:02:02 Well, you can obviously go to my website, which is biz bolster.com, B, I, Z, B, O, L, S, T, E, r.com and I believe you will be sharing a link to that visibility audit. Just sign up for that or a free strategy session. But I encourage the visibility audit, because it literally takes about an hour of my time to check out everything about you and then share that with you. So this is an investment that I'm willing to give you to help you all understand how you show up online, and then what to do about Michael Hingson  1:02:45 it, biz, bolster.com, I hope people will do that, and they can reach out and contact you through that website. Lori Osbourne  1:02:53 Yes, click on, let's chat, and it gives you all the all the calls that you can sign up for in my calendar, and I would absolutely love to speak to anybody that has questions or wants some direction. Michael Hingson  1:03:07 Well, cool. Well, I really appreciate you being here today and spending so much time talking about all this, and I hope people will take it to heart. Wherever you are listening. Reach out, biz, bolster.com and get some insights and get some help to improve the website the web world, because only about 3% of all websites are really accessible today, which means there are a whole lot that are not, and there is no real excuse for that being the case. So reach out and Michael Hingson  1:03:41 you can get all the help that you need. I'd love to hear from you, to hear what you think about today's podcast. Please feel free to email me at Michael H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and wherever you're listening, please give us a five star review. We value your ratings and your reviews a lot, and I but I do want to hear from you. I want to hear what your thoughts are. Also, if you know of anyone who might make a good guest for unstoppable mindset, Lori, including you, would really appreciate you introducing us, because we're always looking for people who have great stories to tell, and today has certainly been one of my favorite podcast recordings in a long time, and that's because we really did have fun, and I think we accomplished a lot and we learned a lot. So I want to thank you, Lori, once again, for being here and for being a part of unstoppable mindset. Lori Osbourne  1:04:35 Thank you, Mike. It has definitely been a pleasure. I've enjoyed talking with you a lot. Michael Hingson  1:04:42 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Heatstroke is a medical emergency that happens when your body temperature gets too high and you cannot cool down. This can harm your vital organs and even kill you if not treated quickly. Heatstroke can be caused by being exposed to high temperatures, such as during a heatwave, or by working out too hard, such as during a marathon. It is different from heat exhaustion, which is a less severe condition that can lead to heatstroke if not treated. How can I spot the signs of heatstroke ? How can I prevent heatstroke? How can I treat heatstroke?In under 3 minutes, we answer your questions ! To listen to the latest episodes, click here : ⁠⁠What is 12-3-30, the viral Tiktok workout?⁠⁠ ⁠⁠Where does Father's Day come from?⁠⁠ ⁠⁠Why do we get pins and needles?⁠⁠ A podcast written and realised by Amber Minogue. First Broadcast: 20/6/2023 Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Parrino has been involved with the delivery of health care and treatment for opioid use disorder (OUD) since 1974. As the president of the American Association for the Treatment of Opioid Dependence, Inc. (AATOD), he works with treatment providers across the country to develop and improve treatment protocols. In December 2022, AATOD worked with the National Association of State Alcohol and Drug Abuse Directors (NASADAD) to initiate a first-of-its-kind census of all patients currently receiving treatment from government-certified opioid treatment programs (OTPs). Their findings, based on responses from over 1,500 OTPs nationwide, show the breadth and distribution of addiction treatment in America, and are the product of almost fifty years of medication-assisted treatment (MAT) in the United States. I spoke with Mark about his census results, as well as the history of MAT, and specifically methadone, treatment in America. You can see the full report here. Emily Dufton is the author of Grass Roots: The Rise and Fall and Rise of Marijuana in America (Basic Books, 2017). A drug historian and writer, her second book, on the development of the opioid addiction medication industry, is under contract with the University of Chicago Press. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

In this continuation of The Past Macabre's exploration of fossils and myth, host Stephanie Rice examines how ancient cultures interpreted fossil discoveries and connected them to tales of monsters, heroes, and gods.Through oral traditions, archaeological finds, and texts from the Mexica (Aztecs) and Maya of Mesoamerica, the Hopi, Zuni, and Dine (Navajo) of the American Southwest, pre-Christian Ireland, and Classical Greece, this episode explores what these stories tell us about humanity's enduring curiosity about the natural world.Offline Sources Cited:Bierhorst, John. 1992. History and Mythology of the Aztecs: The Codex Chimalpopoca. University of Arizona Press.Mayor, Adrienne. 2000. The First Fossil Hunters. Princeton University Press.Newman, Sarah E. 2016. Sharks in the Jungle: Real and Imagined Sea Monsters of theMaya. Antiquity 90(354):1522–1536.Romano, M., 2024. Fossils as a source of myths, legends and folklore. Rend. Online Soc. Geol. It, 62, pp.103-117.Solounias, Nikos and Adrienne Mayor. 2004. ANCIENT REFERENCES TO THE FOSSILS FROM THE LAND OF PYTHAGORAS. Earth Sciences History 23(2):283–296.TranscriptsFor transcripts of this episode head over to: https://archpodnet.com/tpm/29LinksSee photos related to episode topics on InstagramLoving the macabre lore? Treat your host to a coffee!Website | More information about the Hopi from the HopiWebsite | More information about the Zuni from the ZuniWebsite | More information about the Dine (Navajo) from the DineWebsite | Paleontology of ancestral lands of the Hopi, Zuni, and Dine - Petrified Forest NPWebsite | One woolly mammoth's journey at the end of the Ice Age (NPR's coverage of Élmayųujey'eh, a very well preserved wooly mammoth found near one of the oldest sites of human habitation in Alaska)Open Access Article | A Kachina by Any Other Name: Linguistically Contextualizing Native American CollectionsOpen Access Article | Pleistocene record of mammals and pollen from Mexico (Las Tazas, Valsequillo, Puebla) and their paleoenvironmental interpretationOpen Access Book | The Popol Vuh: The Mythic and Heroic Sagas of the Kichés of Central AmericaOpen Access Book | The Codex Borgia (Pre-European text of the Aztec deities, rituals, and calendar)Open Access Book | The Eskimo about Bering strait (19th century ethnography documenting Yup'ik and Inuit culture)Open Access Book | Traces of the Elder Faiths in Ireland (19th century ethnography of pre-Christian beliefs in Ireland)Video | Megaloceros the Giant Deer ~ with Dr Roman Croitor (information about Irish elk from Evolution Soup)ArchPodNetAPN Website: https://www.archpodnet.comAPN on Facebook: https://www.facebook.com/archpodnetAPN on Twitter: https://www.twitter.com/archpodnetAPN on Instagram: https://www.instagram.com/archpodnetAPN ShopAffiliatesMotion Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you no longer want to go out, socialize, or fill your calendar, this episode is for you. We explore why this shift is normal, especially in sobriety, healthy relationships, and motherhood, and how to tell the difference between peace and avoidance.Start your journey with our FREE course:⁠⁠ The Sober Girl Blueprint⁠⁠Want community? Join the ⁠Sober Girls Mastermind⁠ for weekly group calls, expert trainings, and daily support with Michaela & Erinn here⁠Inside: weekly group calls, expert masterclasses, exclusive trainings, private group chat, and direct support from Michaela & Erinn.Connect with us. DM us anytime with questions, coaching inquiries, or episode ideas.Follow us on Instagram →⁠ @2sobergirlspodcast⁠Join our VIP email list →⁠ 2sobergirls.com/vip⁠Resources & SupportConnect with us: ⁠Michaela on Instagram⁠ | ⁠Download Michaela's Free Resources⁠⁠Erinn on Instagram⁠ | ⁠Get Erinn's Sober Life Simplified Guide⁠Loved the episode? Treat us to a coffee:⁠ buymeacoffee.com/2sobergirlspodcast⁠Rate, review, and share to support the pod!Support our sponsors:⁠ 2sobergirls.com/sponsors⁠Disclaimer: We are not addiction specialists, but we can help guide you to the right support if needed. This podcast is intended to inspire, educate, and support your personal journey. It is not medical advice.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Have Player Roles Evolved in Football Manager? The FM Show Podcast Hello folks and a belated Happy New Year to you all! It's been a while since we sat down and had recorded the podcast so there's quite a lot of catching up to be done! Tony, SYC and RDF reflect on what happened during their Christmas holidays, MORE problems within FM, gameplay roles, If you've enjoyed todays show, please leave a like on the video and consider hitting subscribe to the channel. Also leave a comment about your favourite part of the episode. Support us on Patreon and join the The FM Show squad! Enjoy early access to our public episodes, bonus weekly episodes, exclusive content, and you get access to secret channels on our Discord for just £3 a month! Sign up now: http://www.patreon.com/TheFMShowPod WE HAVE MERCH! https://httpsthefmshowpod.creator-spring.com/ Treat yourself to some merch. We've got tees, sweatshirts, hoodies, and are personal favourite, the legends tee. Follow Our Socials https://www.youtube.com/channel/UCJwruCy5lH44iFcyE150oeg http://www.twitter.com/thefmshowpod https://www.tiktok.com/@thefmshowpod http://www.instagram.com/thefmshowpod Join the Discord: https://discord.gg/TKPCUEZDvt Listen Now Spotify: https://open.spotify.com/show/6t7BLXSECt0y9AWHU1WgRj Apple: https://podcasts.apple.com/gb/podcast/the-fm-show-a-football-manager-podcast/id1698580502 Amazon: https://a.co/d/9hJSX0U Tony Jameson http://www.tonyjameson.co.uk http://www.twitter.com/tonyjameson http://www.instagram.com/tonyjameson https://www.tiktok.com/@tonyjamesonfm https://www.facebook.com/tonyjamesonfm http://twitch.tv/tonyjamesonfm https://www.youtube.com/@tonyjamesonFM RDF Tactics https://www.rdftactics.com http://www.twitter.com/rdftactics http://www.instagram.com/rdftactics http://twitch.tv/rdftactics http://www.youtube.com/@RDFTactics Si Maggio http://www.twitter.com/simaggioFM http://www.twitch.tv/simaggio https://www.youtube.com/@SiMaggio SecondYellowCard http://www.twitter.com/secondyellowcrd http://ww.twitch.tv/secondyellowcard https://www.youtube.com/@UC7BbOekYYnfJtGjIYsh_yWw Follow our sibling podcast The WFM Show https://www.youtube.com/@thewfmshow Football Shirt Social http://www.twitter.com/footyshirtsoc https://www.youtube.com/watch?v=a0FIqZvpICI Music by Bensound.com/royalty-free-music License code: V6IIGILBEOHJEGAT Artist: : Benjamin Tissot The Football Manager podcast for all of your Football Manager needs. #podcast #FM26 #footballmanager Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mark Parrino has been involved with the delivery of health care and treatment for opioid use disorder (OUD) since 1974. As the president of the American Association for the Treatment of Opioid Dependence, Inc. (AATOD), he works with treatment providers across the country to develop and improve treatment protocols. In December 2022, AATOD worked with the National Association of State Alcohol and Drug Abuse Directors (NASADAD) to initiate a first-of-its-kind census of all patients currently receiving treatment from government-certified opioid treatment programs (OTPs). Their findings, based on responses from over 1,500 OTPs nationwide, show the breadth and distribution of addiction treatment in America, and are the product of almost fifty years of medication-assisted treatment (MAT) in the United States. I spoke with Mark about his census results, as well as the history of MAT, and specifically methadone, treatment in America. You can see the full report here. Emily Dufton is the author of Grass Roots: The Rise and Fall and Rise of Marijuana in America (Basic Books, 2017). A drug historian and writer, her second book, on the development of the opioid addiction medication industry, is under contract with the University of Chicago Press. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/medicine

In today's episode, Neil delves into the profound and often overlooked topic of mortality. Drawing heavily from Stoic philosophy and Marcus Aurelius's Meditations, Neil argues that acknowledging our "finish line" is not morbid, but rather a powerful tool for clarity and motivation in both life and business.  KEY TAKEAWAYS Death is the only true inevitability; acknowledging this prevents us from letting ourselves "off the hook" by pretending we have unlimited time. Neil highlights three core tenets for a wiser life: control your perception, direct your actions properly, and willingly accept what you cannot change. Realizing the universe is "too busy" to intervene in your life can be incredibly liberating for those dealing with anxiety or fear of failure. Neil challenges the traditional idea of retirement, questioning whether activities like golf could ever be as satisfying as the moment a student finally "gets it." Treat every morning you wake up as a "bonus" and a reason for gratitude, rather than an entitlement. BEST MOMENTS "Think of the life you've lived until now as over, and as a dead man, see what's left as a bonus and live it according to nature."  "The universe doesn't give a flying f*** about us. Get over it." "I'm all in favor of arriving at my own graveside on a big motorcycle, sliding sideways and wheel-spinning over the edge with a maniac grin on my face." "Is there anything more satisfying to you than helping your tribe? Anything at all?" "Do not, as Dylan Thomas put it, go gentle into that good night." VALUABLE RESOURCES www.Neilcowmeadow.com info@neilcowmeadow.com HOST BIO Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years' experience in the business of helping people. Learn how to start, grow and love your business with Neil's invaluable advice and tips without the buzzwords and BS! This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Switching into product can feel like a one-way door, especially if you're already successful in another function. But for Michael, the path from product marketing to product management wasn't a leap of faith, it was a series of low-risk experiments, relationship-driven conversations, and intentional “spikes” he could bring to the PM role.In this episode of Supra Insider, Marc Baselga and Ben Erez sit down with Michael Chen (former PMM at LinkedIn, Slack, and Asana; now a PM at DoorDash) to break down exactly how he made the transition from marketing into product, and what made it work. They unpack the fears people don't say out loud (title cuts, failing publicly, losing social capital), why internal moves are often more about timing + business need than a single ask, and how to frame the whole process as an exploration rather than a high-stakes bet.Michael also shares how his go-to-market and storytelling background has become a real product advantage, especially in areas like pricing & packaging, subscription tiers, and helping customers “see and believe” the value before they ever click buy. If you're a PMM, marketer, or operator who wants to become a builder, or a PM who wants stronger GTM instincts - this episode is a practical blueprint.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox

I was shocked at the comments on this post. Many people, some of them I know to be smart, thought I was nuts for suggesting two middle-aged women who had isolated high LDL-C needn't take meds because their calculated 10-year risk was less than 3% What shocked me is that our guidelines suggest treatment with statins when 10-year risk is ≥ 7.5%. You may not know this but clinicians are supposed to consider cholesterol (and BP) based on overall risk, which include things like age, blood pressure, smoking status as well as HDL. Here is a link to the PCE. It drives me bananas that clinicians don't go over this with patients. They just look at LDL-c in isolation. Content like this comes free of industry support. Please consider becoming a free or paid subscriber.Experts chose this a 7.5% threshold because they felt it was the point where the absolute risk reduction from statins (about 20-25% relative risk reduction) for nonfatal cardiac events outweighed any potential downsides of statins. It is an arbitrary threshold. The thinking: We know from many RCTs that statins reduce future risk by about 20-25% over 5 years. So .25 x the estimated risk outputs the absolute risk reduction. Let's say a person has a calculated risk of 10%. They can expect a 2.5% risk reduction (.25 x 10% = 2.5%) over 10 years. But .25 x 3% = .75, so a person with an estimated risk of 3% who takes a daily pill for 10 years goes to 2.25%. That's not much. Here are some pics of the pushback I recieved:My colleagues rightly point out that atherosclerosis of the coronary arteries is a slow process and longer exposure to lower LDL-c is beneficial. They feel that the 10-year horizon is too short. They cite something called Mendelian randomization studies which find that people who were born with genetic profiles that cause low cholesterol also have low rates of heart attacks. I wrote a post about this. I actually think that statins and blood pressure drugs may have greater effects in younger people who are at lower risk. But come on. Both individuals who I helped calculate risk were below 3%. That's too low to worry about. Further, if you think we treat people with elevated LDL levels who have this low of a risk, why do we need risk calculators? Or…why don't we just treat everyone above a certain age, since age is the largest driver in the calculators? These are issues I spoke with Drs Foy and Murthy about. I learned a ton. I hope you will too. Topics include:* The value of risk calculators* The uncertainty of prediction* The best time window to consider (statin trials were for 5 years; can we assume effect sizes over 5 years are similar at 30 years?) * The causal role of LDL-c vs “metabolic health”* The value of coronary artery calcium testing * Lipoprotein (a) Academic people like to make fun of podcasts, but I can't imagine a more educational 40 minutes. Andrew and Venk are two of the most thoughtful people in cardiology today. Enjoy and consider supporting Sensible Medicine This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.sensible-med.com/subscribe

What Today's Data Says About Tomorrow's Restaurant   Episode Description: What if "flat" traffic isn't bad news — but a wake-up call? In this episode of Restauranttopia, Brad and David break down fresh industry insights from a recent Circana (formerly NPD) foodservice conference and translate national data into real-world strategies for independent restaurant operators.   From shifting consumer behavior and third-party delivery fatigue to protein-forward menus, mocktails, gaming culture, and the rise of fast casual and fine dining, this conversation cuts through the noise and focuses on what actually matters as we head toward 2026.   If you're wondering how to win in a "flat is the new normal" environment, this episode is packed with ideas you can actually use.   Key Topics Covered: Why restaurant traffic is expected to remain flat through 2027 — and why that's an opportunity How consumer spending habits are changing (and what they're still willing to splurge on) What the rise of gaming, influencers, and digital culture means for food marketing Why fast casual and fine dining are winning while mid-scale struggles Protein-forward menus, healthier labeling, and the impact of GLP-1 drugs Mocktails, alcohol shifts, and smarter beverage profitability Third-party delivery fatigue and the return of on-premise dining Menu innovation: when to cut underperforming items and when to evolve Creating experiences worth choosing when guests dine out less often Actionable Takeaways for Operators: Double down on what makes your restaurant unique Engineer menus for weekday speed and weekend splurges Treat takeout and pickup guests like dine-in customers Use data — not emotion — to make menu decisions Lean into value and innovation (yes, both) Why This Matters: When guests are dining out less often, every visit has to count. This episode helps you rethink how to attract, serve, and retain today's more selective customer.  

In this deeply personal episode, Sabrina Zohar is joined by her longtime best friend Paige Homan to reflect on Sabrina's growth journey from anxious attachment, dating anxiety, and emotional dysregulation to self-trust, nervous system regulation, and secure love. Through honest conversation and real-life reflection, they explore personal transformation, healing patterns in relationships, emotional maturity, and what it actually takes to evolve into a grounded, emotionally secure version of yourself over time. If you're ready to slow down, trust your instincts, and break your old dating patterns, the Healthy Relationship Foundations Course walks you through it step-by-step  HERE! If you're serious about changing your dating patterns instead of repeating them, the Art of Going Slow course helps you unlearn urgency, regulate your nervous system, and build real connection without rushing, chasing, or abandoning yourself HERE! Get Ad free HERE!Want to work with Sabrina? HERE!Get merch for The Sabrina Zohar Show HERE!Don't forget to follow Sabrina and The Sabrina Zohar Show on Instagram and Sabrina on TikTok! Video now available on YOUTUBE! Please support our sponsors! Sign up now and Acorns will boost your new account with a $5 bonus investment. Head to acorns.com/ZOHAR or download the Acorns app to get started. Get 15% off OneSkin with the code SABRINA at https://www.oneskin.co/SABRINA #oneskinpod Go to greenchef.com/sabrinagraza and use code sabrinagraza to get started with 50% off Green Chef + FREE Graza Olive Oil Set in your 2nd and 3rd boxes. Treat yourself to gear that looks good, feels good, and doesn't break the bank with Fabletics. Go to Fabletics.com/SABRINA and sign up as a VIP and get eighty percent off everything! ============================= Chapters 00:00 – Sabrina Zohar's Anxious Dating Era and Why This Episode Matters 02:10 – Meet Paige: The Friend Who Witnessed Sabrina's Growth Journey Firsthand 05:00 – What Sabrina Was Like During Her Anxious Attachment and Dating Anxiety Phase 08:40 – How Overthinking, Texting Anxiety, and Emotional Dysregulation Showed Up in Dating 12:30 – The Turning Point: When Sabrina Realized Her Dating Patterns Had to Change 16:15 – Childhood Trauma, Abandonment Wounds, and How They Shaped Relationships 20:10 – Nervous System Regulation, Slowing Down, and Learning Emotional Safety 25:00 – Healing vs Intellectualizing: Why Growth Only Happens in Real Relationships 30:05 – From Chaos to Self-Trust: What Secure Love Actually Looks Like Now 35:10 – The Role of Boundaries, Self-Awareness, and Accountability in Personal Growth 40:00 – What Sabrina Wishes She Could Tell Her Past Self About Healing and Love 45:10 – Proof That Change Is Possible: Reflections on Transformation and Growth Disclaimer: The Sabrina Zohar Show, formerly known as Do The Work, is not affiliated with A.Z & associates LLC in any capacity. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, we sit down with renowned cardiologist, researcher, and author Dr. Peter Kowey to talk more about his eye-opening book, Failure to Treat. Drawing from decades of experience in medicine, Dr. Kowey exposes the systemic flaws that are failing both patients and the professionals who care for them. We discuss what we think can be done to change the system and how most of us would probably agree, if not for the divisive political climate and social medis bytes. Please join us and hopefully this will spark your own deep discussions.

AI is everywhere, but most teams are stuck talking about efficiency and headcount. In this episode, Dave Edelman, executive advisor and best selling author, shares a sharper lens, how to use AI to create real customer value and real growth.We get into the high road vs low road of AI, what personalization should look like now, and why data has to become an enterprise asset, not a bunch of disconnected departmental files.Key Takeaways• Efficiency is table stakes, the real win is using AI to build new experiences that customers actually want• Start with customer friction, find the biggest compromises and frustrations in your category, then design around that• Personalization is no longer limited by content scale in the same way, AI changes the economics of tailoring experiences• You do not always need one giant database, modern tools can pull and connect data across systems in real time• Treat data as an enterprise resource, getting cross functional alignment is often the hardest and most important stepTimestamped Highlights• 00:46 Dave's origin story, from early loyalty programs to Segment of One marketing• 03:33 The high road and low road of AI, growth experiences vs spam at scale• 06:51 Where to start, map the biggest customer frustrations, then build use cases from there• 16:31 The data myth, why you may not need a single mega database to get value from AI• 21:31 Data as a leadership problem, shifting from functional ownership to enterprise ownership• 25:14 Strategy that actually sticks, balancing bottom up automation with top down customer led directionA line worth stealing“Use those efficiencies to invest in growth.”Pro Tips you can apply this week• List the top five customer frustrations in your category, pick one and design an AI powered fix that removes a compromise• Audit your data reality, identify where the same customer facts live in multiple places, then decide what must be unified first• Run a simple test and learn loop, create multiple variations of one experience, measure what works, and keep iterating• Put strategy on the calendar, make room for a recurring discussion that is not just metrics and cost cuttingCall to ActionIf this episode helped you think differently about AI and growth, follow the show, leave a quick rating, and share it with one operator who is building product, data, or customer experience right now.

X has been firmly in the firing line after its Grok AI tool was used to create sexualised images of women and children. Elon Musk's company could face a fine of up to 10% of its global earnings by internet regulator Ofcom, or a ban in the UK. He denies that the AI has done anything illegal and says users are responsible for the images they create. How can we regulate AI? Nish and Coco speak to Rutger Bregman, historian and author who called out billionaires at Davos. He argues Big Tech should be treated like Big Tobacco, and gives his take on Iran, as thousands of protestors take to the streets, and what a radical policy platform looks like for the UK Left today. Plus - what on earth is UKIP proposing as a terrifying rebrand?  *Update on Palestinian Hunger Strikers*: On 14th Jan Heba, Kamran, and Lewie collectively paused their hunger strike. They made British history, lasting 73 days. CHECK OUT THESE DEALS FROM OUR SPONSORS  SHOPIFY Shopify.co.uk/podsavetheuk BABBEL https://www.babbel.com/PSUK  GUESTS  Rutger Bregman - Historian and Author of Moral Ambition, out in paper back on 15th Jan USEFUL LINKS https://www.moralambition.org/book Let us know your experiences of SEND support in schools - or any other stories. CREDITS Liz Kendall MP, Technology Secretary - Parliament TV Rutger Bregman - Publicae    Rutger Bregman and Tucker Carlson - Now This Tehran protests - Shaparak Khorsandi/Instagram Donald Trump - New York Times Laila Cunningham - Daily Express/YouTube Nadim Zahawi - Sky News Pod Save the UK is a Reduced Listening production for Crooked Media. Contact us via email: PSUK@reducedlistening.co.uk Like and follow us on Youtube: https://www.youtube.com/@PodSavetheUK Instagram: https://instagram.com/podsavetheuk TikTok: https://www.tiktok.com/@podsavetheuk BlueSky: https://bsky.app/profile/podsavetheuk.crooked.com Facebook: https://facebook.com/podsavetheukX: https://x.com/podsavetheuk Learn more about your ad choices. Visit megaphone.fm/adchoices

One day after the Trump administration cut off billions in funding for mental health and addiction programs across the country, the White House is reversing course and restoring about $2 billion in federal grants. The decision, which impacted thousands of organizations and grant recipients, was reversed after bipartisan pushback. Amna Nawaz discussed more with Brian Mann of NPR. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy

Show notes at pharmacyjoe.com/episode1096 In this episode, I'll discuss why glucagon is not given a strong recommendation in the AHA guidelines for cardiopulmonary resuscitation.

If you go by pop culture depictions, menopause seems like no big deal — a few hot flashes, some comical bouts of hormone-fueled rage, and the “big change,” as it was once called, is over. But for many of the 2 million American women who enter menopause each year, the symptoms can be a lot more serious and long-lasting, ranging from vertigo and joint pain to brain fog and heart problems.On this episode, we take a deep dive into perimenopause and menopause – what's going on biologically? What can be done to ease symptoms? And why do so many women struggle to receive help from their doctors?We talk with menopause experts about hormone replacement therapy, and why it was demonized for many years; find out what researchers have discovered about the causes of brain fog; and hear about new efforts to deal with medically induced menopause. In this excerpt from our live event, Reimagining Menopause, host Maiken Scott talks with two certified menopause providers — Robyn Faye, an OB-GYN at Jefferson Health in Philadelphia, and Arina Chesnokova, assistant professor in of Obstetrics and Gynecology at the University of Pennsylvania's Perelman School of Medicine — about the ins and outs of hormone therapy, which symptoms it alleviates, when it's safe and when it's not. Watch the full discussion here. Reporter Alan Yu talks with researchers about what's behind one of the most vexing symptoms of menopause for many women — brain fog. For women who have cancer when they're younger, especially breast or ovarian cancer, chemotherapy and other medications needed to treat the disease can affect hormones - and suddenly plunge them into menopause, years before they might naturally experience it. We explore what their options are, and why so many say they were not prepared for this change.

One day after the Trump administration cut off billions in funding for mental health and addiction programs across the country, the White House is reversing course and restoring about $2 billion in federal grants. The decision, which impacted thousands of organizations and grant recipients, was reversed after bipartisan pushback. Amna Nawaz discussed more with Brian Mann of NPR. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy

Today's Topics:1. Public Research Supplement 6.210 – the 14.5-in 7.62 NATO KAC SR-25 Combat Carbine (CC) as a silencer test host. Semiautomatic 7.62 NATO testing is here. As typical, let's look at the combustion propagation characteristics of the new host and see what the silencers will have to deal with as they tackle this new suppression challenge! (00:09:07)2. Sound Signature Review 6.211 – Dillon DRC308 on the 14.5-in SR-25. Kicking off the SR-25 research progression, the larger brother of the previously evaluated DRC556 is put through its paces on this challenging host. In this introduction to today's report publication, we'll talk about the general performance and what we may expect going forward with semiauto 7.62 NATO testing, in general. Can the Dillon tame the beast? (00:25:16)3. Hazard Map Brief 8.1.8 - Dillon DRC308 on the SR-25 7.62x51mm 14.5-in Barrel Automatic Rifle. Boy oh boy. When viewed spatially, how hazardous is the blast overpressure field from a suppressed 7.62 NATO system compared with a 5.56 NATO system? Big brother is here to show you why 7.62 is a different animal. Treat it with respect. (00:36:43)4. Hunting medium size game with 300 BLK? A lot of you do. I am happy to report that I finally tried it, and it was successful. I'll give you some of my initial thoughts on using the 6.75-in Sig MCX Rattler LT (LVAW analog) to take whitetail deer and what I would do differently next time, some pros, cons, etc. (00:43:23)Sponsored by - Silencer Shop, Top Gun Range Houston, Legion Athletics, Capitol Armory, and the PEW Science Laboratory!Legion Athletics: use code pewscience for BOGO off your entire first order and 20% cash back always!Magpul: Use code PSTEN to receive $10 off your order of $100 or more at Magpul

Pastor Skip explains how to look for the good in others and train your mind to see God's grace instead of their flaws.

Today on Connect with Skip Heitzig, how can you replace criticism with encouragement? Pastor Skip explains how to look for the good in others and train your mind to see God's grace instead of their flaws. To support this ministry financially, visit: https://www.oneplace.com/donate/104/29?v=20251111

Hi friends! Happy Tuesday!!A successful Houston dentist, Clara Harris, and her husband David seemed to have the perfect life... a beautiful home, twin boys, and a thriving business. But behind the facade of their American Dream, David was having a spicy affair with his office receptionist. When Clara discovers his secret, it sends her into a furious downward spiral that ends in a shocking crime of passion. She confronts her husband and his mistress in a hotel parking lot, and in a moment of rage, things go sideways... FAST. The question isn't whether she did it, but whether her actions were an impulsive accident or a cold-blooded murder. This is the wild, tragic, and unbelievable true story of the Clara Harris case.

The most powerful stories are the ones told simply to connect with each other, says author Khaya Dlanga. Through humorous anecdotes and moving memories, he explores why it's the conversations we have without strategy or agenda that actually allow us to see one another. Hosted on Acast. See acast.com/privacy for more information.

Celebrities turned the Golden Globes into a political statement, flashing Renee Good pins while chaos erupted in the streets. As protests over the Minnesota ICE shooting spiral out of control, even CNN reporters are getting pushed back by activists.Scott Bessent delivers one of the most brutal reality checks of the week, while the UK flirts with the idea of banning X altogether. Meanwhile, TikTok melts down, elected officials dodge accountability, and the media keeps running cover.From Hollywood virtue signaling to activist judges and international fallout — this episode covers it all.SUPPORT OUR SPONSORS TO SUPPORT OUR SHOW!Treat yourself to the most advanced bras and shapewear on the market from Honeylove. Save 20% at https://Honeylove.com/Chicks Start protecting your bones now with HealthyCell's NEW Bone Strength—visit https://Healthycell.com/CHICKS and use code CHICKS20 for 20% off!Lose meaningful weight healthily with LEAN—get 20% off at https://TakeLean.com using code CHICKS.Subscribe and stay tuned for new episodes every weekday!Follow us here for more daily clips, updates, and commentary:YoutubeFacebookInstagramTikTokXLocalsMore Info

We're joining the People's Pod this week, as Jenny and Jack discuss part two of the 2026 New Years Treat - asking the questions no one else has yet asked; what would it be like to holiday with this cast? Is a moth-eaten squirrel exotic? Is it time to stop the 'thing inside a thing' Taskmaster trend?And we've had Champion of Champions, but should we follow Sweden in hosting a 'Loser of Losers'? A listener writes in to discuss. Next week we're back to our 'classic Taskmaster' homework, watching another part two - this time of Champion of Champions 1. Keep an eye out one the podcast feed for Taskmaster news and Series 21 updates!Catch up on Channel4.comVisit Taskmaster.tv for all your TM news

On this episode, Heather welcomes 2026 with a fresh calendar and a fresh injury— her burnt titty. She celebrates the highs of Ole Miss making a national run and the lows of credit card points betraying her Japan plans. She then dives into your voicemails full of fresh starts, fiery horses, and big “new year, same bitch” energy.Episode Sponsors:Shop in store and online at NordstromRack.com.Go to Squarespace.com for a free trial, and when you're ready to launch, squarespace.com/ABSOLUTELY to save 10% off your first purchase of a website or domain.If you're curious about swapping tequila for THC, this is your sign. Señorita makes it easy. It gives the perfect social lift without any of the next day “why did I do that” disappointment. Plus, they're fast-onset and come in 5 or 10mg. With low calories and real ingredients, truly, THC never tasted so good. You can get these margs shipped right to your door at SenoritaDrinks.com. Treat yourself, treat your friends, treat your tastebuds. Your cabana awaits.Must be 21+. Please enjoy responsibly.Find poppi at your nearest retailer or get it delivered straight to your door on Amazon. poppi—soda's back, but so much better!BetterHelp makes it easy to get matched online with a qualified therapist. Sign up and get 10% off at BetterHelp.com/absolutely.Get organized, refreshed, and back on track this new year for WAY less. Head to Wayfair.com right now to shop all things home. Wayfair. Every style. Every home.Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.