Lady Startup Academy

Dreaming of quitting your 9-5 to launch that business idea? Before you hand in your resignation, our BIZ career coaches Michelle Battersby and Soph Hirst reveal what it really takes to succeed on your own. Join Em Vernem to discover if entrepreneurship is truly for you, or if you're better suited to thrive elsewhere. Plus Michelle will share her crucial practical 3-step framework to validate your business idea before risking your savingsWhether you're contemplating your first side hustle or seriously considering going all-in on your startup dream, this episode delivers the unfiltered advice you need to make smarter career decisions—minus the entrepreneurial fairy tales.GET FRESH BIZ TWICE A WEEK - click here to follow the pod.Resources:- Here is the site that Michelle used to make her questionnaire- Here is Sunroom’s early ideation survey from 2020 and Sunroom’s creator research and feedback form, plus here is the Tiktok content she posted. - Here is the link to Tech Ready Women that Soph was discussing. Sign up to the BIZ newsletter hereTHE END BITSSupport independent women's media.Follow the Biz Instagram, Michelle’s startup Sunroom and Soph’s career coaching business Workbaby.If you wanna see three of our favourite girl bosses in action, Mamamia Out Loud is going on tour! Jessie, Mia, Holly and BIZ’s own Em Vernem are heading to Perth, Brisbane, Melbourne and Sydney in May to celebrate 10 years of Australia’s #1 women’s podcast. Buy tickets to The Mamamia Out Loud LIVE ALL OR NOTHING TOUR here.Got a work life dilemma? Send us all the questions you definitely can't ask your boss for our Biz Inbox episodes - send us a voice note or email us at podcast@mamamia.com.au.HOSTS: Michelle Battersby, Soph Hirst and Em VernemEXEC PRODUCER: Kimberly BraddishAUDIO PRODUCER: Leah PorgesMamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Welcome to BIZ - the podcast that's rewriting the rules of work for a new generation. Join Em Vernem (ambitious but efficient), Michelle Battersby (launched Bumble APAC) and Soph Hirst (ex-Google) as they tackle everything from dealing with difficult bosses to knowing if your side hustle can become your career. In this first episode: Asking for a pay rise is about as comfortable as explaining to your boss why you've been late three times this week. But what if there was a way to do it that actually works? Biz career coaches Michelle Battersby and Soph Hirst to share their proven framework for getting what you want at work (spoiler: don't mention your expensive oat latte habit). Plus, they bust the myths about asking every year, using other job offers as leverage, and what to do if you get a 'no'. Consider this your cheat sheet to having the money conversation - minus the awkward sweating. Sign up to the BIZ newsletter here Follow BIZ THE END BITS Support independent women's media Follow the Biz Instagram, Michelle’s startup Sunroom and Soph’s career coaching business Workbaby.Got a work life dilemma? Send us all the questions you definitely can't ask your boss for our Biz Inbox episodes - send us a voice note or email us at podcast@mamamia.com.au. Hosts: Michelle Battersby, Soph Hirst and Em Vernem Executive Producer: Georgie Page Audio Producer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Tax time, it's something we all dread and probably try not to think about. But with June 30 around the corner, unfortunately it's time to start thinking about our taxes and how we can do more efficiently.  On today's episode Anaita shares with us her best tips for any business starting out at tax time, she shares the resources and programs she relies on and how to stay on top of your books all year round.  THE END BITS  Subscribe to Mamamia You can find out how to how to register you business on www.ladystartup.com Trying to determine if you're business is considered a hobby or a business? Head to www.ato.go.au You can find the ATO's Small Business Tax Time Toolkit at www.ato.gov.au For Bookkeeping we recommend myob and xero  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

What's the best way to launch a product? Should you go all out guns blazing or slowly introduce it your customers? Choosing the best type launch for your business is personal. But getting it right is the hard part. Thankfully, Anaita share's her best kept secrets for successfully launching a new product she unpacks how to know what's right for your business and how to go about it. THE END BITS Join our email marketing course online www.ladystartup.com/courses/email-marketing Looking for Project management tools? Try monday.com/ or asana.com/ CREDIT Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

A virtual assistant. You've probably heard of them, but have no idea how they actually work. On today's episode Anaita tackles why a virtual assistant could transform your business for the better. She walks us through how to find one, how to assign tasks and what a reasonable rate is. THE END BITS Check out our Virtual Assistant Job Description on www.etsy.com.au Join the Lady Startup Lounge Group on www.facebook.com You can find Virtual Assistants in the Philippines on www.onlinejobs.ph/ CREDIT Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Price increases are inevitable. But nailing them, well that's the tricky part. On today's episode Anaita discusses why Go-To's approach to price increases is a lesson for every business. Plus, she shares with us three ways to hike up prices without killing sales. THE END BITS You can find out more about the Lady Startup Rocket Plan on www.ladystartup.com CREDIT Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

When you're starting out it can feel like you're burning money. So are there any parts of your business that you can afford to save on? In today's episode Anaita walks us through the three ways startups can save cash. Plus we reached out to the Lady Startup village for their best savings hacks. THE END BITS Listen back to our episode on influencer marketing on www.mamamia.com.au You can find the our 30 Minute Perfect PR Pitch on www.ladystartup.com CREDIT Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

TikTok isn't just about dancing. In 2022 over 66% of TikTok users are over the age of 18 and on average they open the app 16 times a day. Being an early adaptor is key to get your business out there on any new platform. But understandably starting out on TikTok can be really daunting. On today's episode Anaita shares her tips for going viral on TikTok, how to plan your content and the key to getting your business on the fyp. THE END BITS Our 30 Day Content Calendar can be found at www.ladystartup.com/pages/content-calendar And you can follow Lady Startup on TikTok here and Anaita here. CREDIT Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

How do you get the most out of your influencer marketing? Do you have lots of success with gifted campaigns? Or do you prefer to go through an agency? Deciding what's right for your business is really tricky, which is why on today's episode Anaita breaks down three different types of influencer marketing on offer. Plus she shares her own experiences and what's really worked for her business. THE END BITS Our full guide for working with influencers can be found on www.ladystartup.com.au CREDIT Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Okay so you've got an idea for a product, but how do you even get it made? Do you contact manufacturers? Do you need to make a prototype? and how much does it all cost? On today's episode Anaita walks us through the five steps and questions you need to consider when it comes to manufacturing. Plus she'll help you decide what is right for your business! THE END BITS If you're having trouble deciding if you want to manufacture on or off shore visit www.ladystartup.com for more details! CREDIT Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Okay so you've got your business idea and you want to make a website, but do you secure the .com.au? or the .com? or both? In today's episode Anaita walks us through how to make a trustworthy and easy to find website. She shares what she learnt when she built her website for Hero Packaging, how to secure a domain and what not to do with your website suffixes. THE END BITS If you liked today's episode and want to learn more about starting your business check out the Lady Startup Academy Rocket Plan! CREDIT Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

School is now in session! So you want to grow your business but aren't quite sure how to go about? In today's episode Anaita walks us through the difference between growing and scaling and what you need to do to expand your business. She takes us through how to test interest for your product, what you need to consider before scaling up and how to prepare for growth. THE END BITS You can listen to Anaita's Lady Startup Story online now at Mamamia.com.au What to learn more about growing your business? Sign up to the Rocket Plan! CREDIT Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Join Anaita Sarkar for a business class that’ll give you everything you need to know to grow your business.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.