Podcast appearances and mentions of lady startup

Dreaming of quitting your 9-5 to launch that business idea? Before you hand in your resignation, our BIZ career coaches Michelle Battersby and Soph Hirst reveal what it really takes to succeed on your own. Join Em Vernem to discover if entrepreneurship is truly for you, or if you're better suited to thrive elsewhere. Plus Michelle will share her crucial practical 3-step framework to validate your business idea before risking your savingsWhether you're contemplating your first side hustle or seriously considering going all-in on your startup dream, this episode delivers the unfiltered advice you need to make smarter career decisions—minus the entrepreneurial fairy tales.Resources:- Here is the site that Michelle used to make her questionnaire- Here is Sunroom’s early ideation survey from 2020 and Sunroom’s creator research and feedback form, plus here is the Tiktok content she posted. - Here is the link to Tech Ready Women that Soph was discussing. Sign up to the BIZ newsletter hereTHE END BITSSupport independent women's media.Follow the Biz Instagram, Michelle’s startup Sunroom and Soph’s career coaching business Workbaby.If you wanna see three of our favourite girl bosses in action, Mamamia Out Loud is going on tour! Jessie, Mia, Holly and BIZ’s own Em Vernem are heading to Perth, Brisbane, Melbourne and Sydney in May to celebrate 10 years of Australia’s #1 women’s podcast. Buy tickets to The Mamamia Out Loud LIVE ALL OR NOTHING TOUR here.Got a work life dilemma? Send us all the questions you definitely can't ask your boss for our Biz Inbox episodes - send us a voice note or email us at podcast@mamamia.com.au.HOSTS: Michelle Battersby, Soph Hirst and Em VernemEXEC PRODUCER: Kimberly BraddishAUDIO PRODUCER: Leah PorgesMamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Welcome to BIZ - the podcast that's rewriting the rules of work for a new generation. Join Em Vernem (ambitious but efficient), Michelle Battersby (launched Bumble APAC) and Soph Hirst (ex-Google) as they tackle everything from dealing with difficult bosses to knowing if your side hustle can become your career. No more generic advice, just real strategies from women who've been there, done that. BIZ. Coming to your favourite podcast app February 4.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Laura Thompson & Sarah Sheridan didn't intend to build a fashion brand. But with a knack for marketing and a fire in their bellies to make a difference in the world, they created Clothing The Gaps.Their dynamic fashion label aims to challenge racial stereotypes, promote cultural awareness, and start conversations about reconciliation.This week, Laura and Sarah sit down with Elfy to discuss how their purpose drives profit - not the other way around - and the core reasons behind their success. This episode of Lady Startup Stories is made in partnership with Airbnb. THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you'll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. CREDIT  Host: Elfy Scott Guests: Laura Thompson & Sarah Sheridan Producer: Cassie Merritt Audio Production: Thom Lion Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Melanie Grant's story starts 12 years ago when she opened her first clinic in Sydney, called Melanie Grant Skin. Since then, her business has expanded all over the world, with clinics in Melbourne, Los Angeles, a residency in Paris, and plans of expanding into the UK.She transforms the skin of celebrities, models and A-listers alike. But even beyond her star-studded client list, Melanie has built a fiercely loyal global following of people who just love her clinics.Today, Elfy's sitting down with Melanie to find out how Melanie Grant Skin got to where it is today. Melanie shares the secrets at the core of her business model that helped her cut through the noise of the skincare industry and propel her to international success. This episode of Lady Startup Stories is made in partnership with Airbnb. THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you'll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. CREDIT  Host: Elfy Scott Guest: Melanie Grant You can check out Melanie's book here. Producer: Cassie Merritt Audio Production: Thom Lion Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Twin sisters & co-founders Sali Sasi and Julie Stevanja are dominating the tech business space. But when they first started out, the pair say building their platform was like learning Mandarin.  The twins founded Stylerunner back in 2012, the first online retailer of its kind globally. A few years ago, Sali tapped Julie on the shoulder with an idea for a new business. She wanted to do it all over again...Enter Wrapd (previously Her Black Book) a premium online shopping app designed to save money on the world's biggest brands.  On the show today, Sali & Julie sit down with Elfy to share how they learnt the language of tech, jumped on the AI bandwagon and used automation to completely reimagine how they do business. Plus, they share their number 1 tip for women in business. This episode of Lady Startup Stories is made in partnership with Airbnb. THE END BITS  All Resources Mentioned:  Tech Ready Women Girls In Tech Australia Have your say! By completing our survey, and to say thank you for your time, you'll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. CREDIT  Host: Elfy Scott Guests: Sali Sasi and Julie Stevanja Producer: Cassie Merritt Audio Production: Thom Lion Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

In the early 2000s when Melbourne local Linda Hammond and her husband first came up with an idea for their business, it was just that - an idea. With nothing but $165 in the bank, the pair made the decision to pack up their lives and fly 3,000 km away to Bali, where they set up Quay Australia as a musical festival merch tent.  Fast forward to 2018. The Hammonds were breaking the internet with record sales, opening international locations, rubbing shoulders with The Kardashians and securing a a multi-million dollar deal where they sold the majority share of the business. Yes, you read that right. So how did they get there? On the show today, Linda sits down with Elfy to discuss how she used the power of social media to turn her "little idea" into an Internationally acclaimed fashion empire. Plus, she gives us the inside scoop on what her life looks like now and her new business venture, Otra. This episode of Lady Startup Stories is made in partnership with Airbnb. THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you'll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. If you'd like to find out more about Linda's charitable venture TLC Ambulance, and all the incredible work they're doing for seriously ill children, click here. CREDIT  Host: Elfy Scott Guest: Linda Hammond Producer: Cassie Merritt Audio Production: Madeline Joannou Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

When Lucy Bloom made her first speech to an audience (some 20 years ago) she was scared sh*tless. Everything in her told her she couldn't do it. Time to give up right? Wrong. In her own words, Lucy "followed her fear" and has since gone on to become one of Australia's most prominent public speakers. She books out rooms with hundreds of people every week. She's also written 3 books, founded a production company and lead a not-for-profit in Ethiopia (just to name a few). But none of this would have been possible if Lucy had given up when she first started out. On the show today Lucy shares exactly how she learnt to find her voice, crafted her personal brand, built self-confidence and pretty much took over the world. This episode of Lady Startup Stories is made in partnership with Airbnb. THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you'll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. CREDITS Host: Elfy Scott Guest: Lucy Bloom You can check out Lucy's new book here. Producer: Cassie Merritt Audio Production: Thom Lion Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

When Laura Henshaw co-founded Keep It Cleaner, she had a vision of empowering women and changing their relationship with health and fitness. As the business evolved and the landscape shifted, Laura and her team needed a fresh perspective. Determined to adapt, they set out on the path of rebranding. This week on Lady Startup Stories, we'll explore the moment Laura and her co-founder Steph Claire Smith knew they had to rebrand Kic. Discover how she crafted a new brand identity that resonated with her audience while staying true to her core values. We'll discuss the rapid growth of Kic, the impact rebranding has had on the business and some of the mistakes made along the way. Plus, we'll see how the courageous step to rebrand has led to a brand evolution that Laura believes will take Kic one step closer to becoming an international household name. This episode of Lady Startup Stories is made in partnership with Airbnb. THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you'll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. CREDIT  Host: Elfy Scott Guest: Laura Henshaw Producer: Cassie Merritt Audio Production: Thom Lion Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

A video recording of this episode is available now to Business Bestie subscribers. Become a subscriber at femalefounderworld.com/subscriber Three years after Erin Deering launched her bikini brand, Triangl, she became one of only eight women on the BRW Young Rich List in Australia with a net worth reported at $36 million.  So how does someone go from a job in retail to starting one of the most hype swimwear brands in the world, and what are the steps to get there. And what happens to your sense of self when you leave the company you cofounded?  In this interview, Jasmine Garnsworthy sat down with Erin to talk about all of the absolute cult hit that is Triangl, and the lessons she wants to share with other brand builders today.  If you enjoy the show, don't forget to tell someone. The number one rule around here is no gatekeeping, so share on Instagram Stories and tag @femalefounderworld so we can repost.  Links Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

We have Bunny Ghatora, cofounder of Blume on the Female Founder World podcast with Jasmine Garnsworthy!  Blume started as a period subscription box and soon pivoted to a Gen Z-focused beauty brand. In 2019 Bunny and her cofounder (and sister) raised a $3M in a seed round—and quickly became one of the gen z beauty brands to cut through what is a very (very!) crowded skincare space right now. Today they're stocked in Ulta and Sephora Canada and count Gigi Hadid as a superfan.  Learn how she's building her beauty business in this episode of Female Founder World. Links Learn more about Blume: https://www.blume.com Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Watch Simon Sinek's TedTalk: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en 

We have Jamie Norwood, cofounder of Stix, on the Female Founder World podcast! Stix is a direct-to-consumer women's health business that delivers pregnancy, yeast infection and UTI tests to your home (because not everyone is cool with hanging out in this aisle at CVS). Jamie and her cofounder Cynthia launched in 2019 with a bootstrapped budget and a Shopify landing page, and have gone on to raise $7 million in funding and reach over 120,000 customers. Listen in to this conversation with Female Founder World host Jasmine Garnsworthy to learn how Jamie and her team are building Stix!  Links Learn more about Stix: https://getstix.co/  Jamie's leadership coach recommendation: https://www.elizabethhowes.com/ Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Bala cofounder, Natalie Holloway, is today's guest on the Female Founder World podcast! Tune in to learn how Bala turned a $10,000 investment into a brand hitting $20 million in revenue by its third year in business—through influencers, press and partnerships. We've got Natalie's biz tips and strategies in this episode of the Female Founder World podcast with Jasmine Garnsworthy. Links Learn more about Bala: www.shopbala.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy    

Alicia Scott started Skinny Dip Cosmetics with a $150 investment and a dream of inclusive makeup for melanin-rich skin . Never heard of them? That because Alicia actually renamed her business baby to Range Beauty after hitting some legal trouble with a name and getting a tweet raving about her makeup that said, “Now this is range.” In that moment, Range Beauty was born. The name stuck, with sales jumping from $30,000 in 2018, to $45,000 in 2019, and then skyrocketing to $330,000 in 2020, allowing Alicia to start working on the business on full-time. Today, Range Beauty has fans like Beyonce, Issa Rae, Bobby Brown, and Gabrielle Union, and became the first Black woman-owned brand to get funding on Shark Tank, and is stocked in Target.  Here's how she did it! Links Learn more about Range Beauty: www.rangebeauty.com Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Sandy Lin's a content creator with 500,000 TikTok followers, and the founder of Creobase, the Hubspot for creators. During this chat with Female Founder World host Jasmine Garnsworthy, Sandy shares her experiences and lessons launching and closing a consumer brand, building a tech company, and growing a huge following on social media.  Links Find Sandy Lin on TikTok: @bysandylin Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Recommendation: The Lean Startup book

We're answering a listener question on the Female Founder World pod today! It's like an advice column for your ears.  Let us know what you think about this new solo episode format by shooting over a DM on Instagram @jasminegarnsworthy or @femalefounderworld. And let us know how you would handle this over in the Female Founder World community on Geneva.com: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd 

We've got Jess Hatzis on the Female Founder World podcast! Jess is the cofounder of Frank Body, one of the OG Instagram-brands that grew into company on track to hit $100M in annual sales (!!). Jess and her cofounders bootstrapped the body-care business after first pooling together $10,000, and launching with a very distinct, cheeky tone of voice. By the end of their third year in business Frank hit $20M in sales, landed in top retailers and had hundreds of thousands of IG-users sharing their product-shots under #letsbefrank and #thefrankeffect. Here's how she did it! Links Become a business bestie: femalefounderworld.com/subscriber Check out Jess' business: https://www.frankbody.com Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Michelle Cordeiro Grant is BACK on the Female Founder World podcast with Jasmine Garnsworthy.  Michelle built and sold her first business, an underwear company called Lively, for $105 million within just three years. Now, she's entering the beverage space with an energy drink geared towards women. Her new business Gorgie is going to be huge, and we have a front row seat to watch how she's starting and scaling her new venture.  Links Learn more about Gorgie at getgorgie.com  Listen to the original Female Founder World interview with Michelle: https://podcasts.apple.com/us/podcast/female-founder-world/id1593458926?i=1000542447247 Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy  

We have Michelle Hu on the pod! Michelle'ss the founder of Etoile Collective, a brand known for cute beauty accessories, mirrors, and cases.  She started the business from her bedroom in Melbourne, Australia back in 2016, with just 30 acrylic makeup organizers. She created an Instagram account, built a scrappy website and over the course of a month, sold those 30 organizers. Six years later Etoile Collective is a seven-figure business. In 2021 she moved to New York and launched the company in the United States, and within nine months hit seven-figures of annualized revenue. Register for the Group Business Coaching Call with Michelle Hu, Etoile Collective (Subscribers Only): https://momence.com/s/80974454  Links Become a Business Bestie subscriber: femalefounderworld.com/subscriber Check out Michelle's business: www.etoilecollective.com  Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Michelle recommends the Mindset Mentor Podcast

Siff Haider, cofounder of Arrae, is today's guest on Female Founder World with Jasmine Garnsworthy. Siff started her career in journalism, running a blog on the side until it took off and became her full-time gig. When Siff came up for the idea for a natural supplement company, Arrae, she teamed up with her partner and used their weddings savings to launch the brand. As a bootstrapped business, influencer gifting was key to their launch. Siff's influencer strategy tips that we cover in the interview include: Involve aligned influencers even before launch. Siff sent product for feedback in a rolling pre-launch to generate initial buzz. Re-engagement is key. Arrae's gifting assortment is split into 60% sent to new influencers and 40% restocking influencers they'd previously gifted to stay top of mind. Paid partnerships should be lasting partnerships. Arrae doesn't do one-off paid collaborations and only works with creators when they've proven traction and are genuine fans of the brand. Listen to the episode for more about the tactics and tools Siff is using to scale Arrae. Links Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  www.tiktok.com/@femalefounderworld Sign up for the newsletter: https://femalefounderworld.beehiiv.com Learn more about Arrae: https://www.arrae.com/ 

Iskra Lawrence, founder of Saltair, is today's Female Founder World guest! Iskra is a model and body image activist who built a 5 million-strong Instagram following before launching her inclusive body care brand, Saltair. Iskra partnered with The Center, a brand incubator, to launch Saltair. She tapped their expert team to help launch and scale the business without hiring a full team. Without the incubator, Iskra thinks it would have taken her 5x as long to hit the brand's current 20-60k in daily sales revenue—a number they have hit within just 11 months in business. Learn how Iskra and her team are scaling Saltair in today's episode.  Links Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  www.tiktok.com/@femalefounderworld Sign up for the newsletter: https://femalefounderworld.beehiiv.com Learn more about Saltair: https://saltair.com/

We have Squigs founder Nikita Charuzo on Female Founder World!  Before launching her Ayurvedic haircare brand, Nikita was a fashion editor. In the five months since her brand launched, Nikita landed press coverage for Squigs in Vogue, Byrdie, Allure, Glamour, Teen Vogue, Nylon, and more publishers—all without working with a PR agency. How did she do it? Listen to episode 98 of the Female Founder World podcast with Jasmine Garnsworthy to find out. Enjoyed the conversation? Take a screenshot and tag us on your Instagram stories @femalefounderworld and @jasminegarnsworthy. (Thank you :)) -- Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live -- Links and resources Learn more about Squigs: https://squigsbeauty.com/ Join the Female Founder World online community to register for AMAs with the founders of Youthforia, Chunks and The Quick Flick: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd Register for Female Founder World's online AMA with Fiona Co Chan, founder of Youthforia

Karen Danudjaja, the bootstrapping baddie that built Blume to $7.5 million in sales and 2000 stockists (including Wholefoods!) is on Female Founder World today! The idea for a better-for-you latte line came to Karen in 2017 while working in corporate real estate, having multiple coffee meetings each day and then getting the caffeine jitters.  She started off working a full time nine-to-five and also running Blume at night. By the time Blume hit around $200,000 in sales, Karen went all in and quit her day job to grow the company.  “I felt like there was enough proof of concept, like returning customer feedback from retailers, that I was ready to go all in.” At the beginning cafes were her biggest customer, with healthy spots adding Blume's superfood lattes to the menu. But when lockdowns hit, 85% of Blume's business was food service—and it all shut down over night. Karen quickly brushed up on digital marketing and pivoted the company to ecommerce. “I took a digital marketing course March-April 2020 and then launched our first themed bundle for our ecommerce store in mid-April.”  After that, the business shifted to ecommerce-first during the height of the pandemic, before settling into a true omnichannel strategy that's split 50% wholesale and 50% ecommerce and includes distribution across 2000 cafes, grocery, lifestyle stores, as well as the itsblume.com website. When Karen needed to find a cost-effective way to scale sales without hiring a team, she came up with a smart solution: build a separate, password-gated Shopify store with minimum order sizes for cafes and independent retailers to place bulk orders. “We duplicated our regular Shopify store, adjusted pricing and added a login. We have flows set up for them the same way we do for our DTC customers, targeting abandoned carts and returning customer, but set up specific for the needs of a retailer.” When bigger retailers like Wholefoods and Nordstrom wanted to stock Blume, Karen then built out her sales team. During all of this growth, Karen continued to bootstrap, which meant carefully managing cash flow was key. Her tip to other bootstrapped brands is to push back on retailers' standard 90-day payment terms to make sure invoices are paid more quickly.  “We were really firm from the beginning with retailers that we couldn't do net 90 [to get paid for orders]. Because we were bootstrapped and we didn't have access [to cash], I just literally had to say no.” This year, after ending 2021 with $7.5 million in sales, Blume raised its first round of money from investors, closing $2.5 million in five weeks.  Feeling inspired? We have the exact pitch deck Karen used to raise $2.5 million in five weeks available for you to download in the Female Founder World community home. We've shared this resource as a first look at something exciting ✨new and shiny✨ Female Founder World is launching for our besties later this year. Enjoyed the conversation? Take a screenshot and tag us on your Instagram stories @femalefounderworld and @jasminegarnsworthy. (Thank you :)) -- Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live -- Links and resources Explore Blume: itsblume.com  Streak email CRM: www.streak.com 'Meet 100 People' by Pat Hedley Asana: Asana.com Rebuy Typeform Klaviyo  

When our boys grow up, it hurts. The heartbreaking grief that comes as our sons grow up and don't need us anymore is not spoken of often enough. At the same time, there is an incredible joy that comes from watching them fall in love and take steps to begin their own life. In this important conversation, Dr Justin Coulson and Mia Freedman talk about our boys growing up, how to teach them good principles, and how to let go of them when the time is right.Timestamps 00:18 Dr Justin Coulson introduces Mia Freedman 01:54 What is masculinity to Mia? 04:47 Do boys really believe they aren't as good? 07:00 Misrepresenting feminism 09:25 The biggest issues for boys and parents 13:59 The pool metaphor 19:43 Don't shame them 21:40 Responding to inapproriate behaviour without shame 26:52 Teaching them good principles 31:56 Be the best boy in the room 32:47 Parental grief 39:19 Final message Mia FreedmanMia Freedman is the co-founder and Chief Creative Officer of the Mamamia Women's Media Company in Australia.Mamamia has an audience of more than six and a half million women every month and is also the largest women's podcast network in the world, with over 173 million listens and 46 different shows. She is also the founder of Lady Startup. An education-based community supporting female-founded small businesses, helping them launch and grow through online courses, podcasts, and social media.Mamamia's core purpose as a business is to make the world a better place for women and girls. Before founding Mamamia as a blog in her lounge room in 2007 and becoming one of Australia's best-known digital entrepreneurs, Mia was a magazine editor, national newspaper columnist, radio presenter, and TV host. She was named one of Australia's 100 Most Influential Women by the Financial Review and is a former chair of the federal government's Body Image Advisory Board.She is an ambassador for Rize Up, a charity supporting women and children fleeing domestic violence, and Share The Dignity, which supports women and girls facing poverty and homelessness. Mia is the author of four books including the best-selling Work, Strife, Balance and she hosts two award-winning podcasts, Mamamia Outloud and No Filter, Australia's leading interview podcast. Mia has three children, two dogs, and runs the Mamamia Women's Media Company with her husband, Jason Lavigne, who is the CEO.The wheels of her bus fall off regularly.Resources Mia Freedman - website Mamamia See omnystudio.com/listener for privacy information.

Coco Mocoe is today's Female Founder World guest, and she's diving into all things TikTok with host Jasmine Garnsworthy. Coco has nearly a million followers on TikTok where she acts like a crystal ball for pop culture and brand trends, predicting where digital culture is moving next.  In this episode Coco gets specific about what brands need to be doing if they want to succeed on TikTok over the coming year, and where she sees the platform changing.  Enjoyed the conversation? Take a screenshot and tag us on your Instagram stories @femalefounderworld and @jasminegarnsworthy. (Thank you :))     Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live Links and resources Follow @cocomocoe on TikTok Follow @femalefounderworld on TikTok Follow @jasgarnsworthy on TikTok @KikizCosmetics @JemimaJune_ spliceapp.com  

Lizzie Waley is today's guest on Female Founder World! She's the cofounder of Sundae Body, a joyful beauty brand out of Australia that's best known for its fun body wash with a whipped cream texture.  Sundae Body went from zero to 1200 stockists before it even launched a website. In this interview, Lizzie tells Female Founder World host Jasmine Garnsworthy about how she managed such a high impact wholesale launch.  Enjoying the chat with Lizzie and Jasmine? Share it on Instagram Stories and make our day. Female Founder World is the place to meet your business besties online and IRL. Join our online community and get alerts about upcoming events in your city: www.femalefounderworld.norby.live Links and resources https://sundaebody.com https://apps.shopify.com/rebuy  The Resilience Project

Jaclyn Fu, founder of Pepper, is today's guest on Female Founder World! Jaclyn launched a DTC intimates brand selling bras for small-chested women, and since hitting the market with her Kickstarter campaign has sold over one million bras. Listen to today's episode of Female Founder World for Jaclyn's thoughts on marketing online in the current landscape, funding a business that traditional VCs just don't understand, and how to scale up your team. LINKS AND MENTIONS Subscribe to the Female Founder World newsletter: https://femalefounderworld.beehiiv.com  tiktok.com/@femalefounderworld instagram.com/femalefounderworld instagram.com/jasminegarnsworthy Learn more about Pepper: wearpepper.com 

We've got Dandy Pets founder, Danielle Sobel on the show! Danielle launched her personalized dog supplement startup in 2020, raising a total of $1.2 million before being acquired by Fuzzy two years later. It sounds like a neat little entrepreneurship story in hindsight, doesn't it? But what did Danielle have to give up when she launched Dandy? Why did she decide to sell after just two years? And what does life look like post-acquisition for a 32-year-old founder?  Your Female Founder World host Jasmine Garnsworthy dives in during this episode of the pod. Enjoy! And don't forget to drop us a review (TYSM!).  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com   Links www.femalefounderworld.com  Join our female founder community on Geneva: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd lovedandy.com instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Say hey to Danielle on Instagram @daniellesobel Danielle recommends the Insight Timer app for meditation insighttimer.com

If you're someone who works their life away in safe jobs to pay the bills, working day and night, feeling unhappy despite working hard your whole life… You might ask yourself: how can I get out of this trap? Are you in fear of taking the next step in choosing the life you want to live because of what you believe people will think?Head over to growgetters.io for full show notes!GrowGetters Club is a perfect blend of everything you need to launch your side hustle or scale your business in no time. Get exclusive access to expert lead masterclasses and events, covering the hottest future skills topics so you stay on top of your game. And the best part of all, you'll be part of a growing movement of women who are taking active steps to future-proof themselves and encourage each other to thrive. Come and join the waitlist for Growgetters Club, Click here to sign up!

Quitting your day job. It's something most Lady Startups will have to do... eventually.  Our guest today, Alana had actually tried to quit her fulltime job and it didn't work. Soon after quitting she got a job offer for a gig that sounded too good to be true and went straight back to her corporate life in pharmaceuticals. But this time, she didn't love it.  So finally after years of brainstorming she made the leap and founded Eye Heart Science, a fast growing science education business based in Sydney. Today, Eye Heart Science is in 40 schools and Alana has a team behind her bringing fun science based classes to kids across greater Sydney.  So what I want to know is, how did she go about creating an education based business?  and and how did she upscale her business, when in the beginning it was just her teaching science to kids after school?  THE END BITS  Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win one of six $100 Gift Vouchers! Want to start your own business but stuck on the idea? Try the Lady Startup Idea Kickstarter on ladystartup.com.au CREDIT  Host: Shazzy Hunt Guest: Dr Alana Wylie, Founder Eye Heart Science Producer: Mikayla Floriano Audio Production: Rhiannon Mooney Are you busting to start your own business but you don't know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Sarah Paiji Yoo is a serial entrepreneur with multiple successful businesses on her scorecard. She's best known for launching Blueland, a company that's raised $35 million to end single use plastic. Since launching in 2019 Blueland's locked up 40 patents (and patents pending). In the past year, it grew more than 400% and saw an 80% increase in customer lifetime value (LTV).  But enough with the stats: Sarah delivers gold in this interview with Female Founder World. We dive into her process for vetting a new business idea, how to drum up demand for a new product, tips for getting acquired, and where she thinks there's space for new entrepreneurs to innovate today. Open your Notes app, you're going to want to remember this. This episode is brought to you by Gorgias, the ecommerce helpdesk that turns your customer service into a profit center. We can't hype up our new sponsor enough—learn more about how Gorgias can help you build your personalized experience, and nab a free two month trial here:https://gorgias.grsm.io/fgtl7d2cuz4j --- Links: www.blueland.com instagram.com/femalefounderworld instagram.com/jasminegarnsworthy  Get the free 10-minute newsletter keeping thousands of consumer brand builders in the know: www.femalefounderworld.beehiiv.com

Lady Startup Academy is out now!  Listen wherever you get your pods Tax time, it's something we all dread and probably try not to think about. But with June 30 around the corner, unfortunately it's time to start thinking about our taxes and how we can do more efficiently.  On today's episode Anaita shares with us her best tips for any business starting out at tax time, she shares the resources and programs she relies on and how to stay on top of your books all year round.  THE END BITS  You can find out how to how to register you business on www.ladystartup.com Trying to determine if you're business is considered a hobby or a business? Head to www.ato.go.au You can find the ATO's Small Business Tax Time Toolkit at www.ato.gov.au For Bookkeeping we recommend myob and xero CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Lady Startup Academy is out now!  Listen wherever you get your pods What's the best way to launch a product?  Should you go all out guns blazing or slowly introduce it your customers? Choosing the best type launch for your business is personal. But getting it right is the hard part.  Thankfully, Anaita share's her best kept secrets for successfully launching a new product she unpacks how to know what's right for your business and how to go about it.  THE END BITS  Join our email marketing course online www.ladystartup.com/courses/email-marketing Looking for Project management tools? Try monday.com/ or asana.com/  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Lady Startup Academy is out now!  Listen wherever you get your pods A virtual assistant. You've probably heard of them, but have no idea how they actually work.  On today's episode Anaita tackles why a virtual assistant could transform your business for the better. She walks us through how to find one, how to assign tasks and what a reasonable rate is.  THE END BITS  Check out our Virtual Assistant Job Description on www.etsy.com.au  Join the Lady Startup Lounge Group on www.facebook.com You can find Virtual Assistants in the Philippines on www.onlinejobs.ph/  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Lady Startup Academy is out now!  Listen wherever you get your pods Price increases are inevitable. But nailing them, well that's the tricky part.  On today's episode Anaita discusses why Go-To's approach to price increases is a lesson for every business. Plus, she shares with us three ways to hike up prices without killing sales.  THE END BITS  You can find out more about the Lady Startup Rocket Plan on www.ladystartup.com CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Lady Startup Academy is out now!  Listen wherever you get your pods When you're starting out it can feel like you're burning money. So are there any parts of your business that you can afford to save on?  In today's episode Anaita walks us through the three ways startups can save cash. Plus we reached out to the Lady Startup village for their best savings hacks.  THE END BITS  Listen back to our episode on influencer marketing on www.mamamia.com.au You can find the our 30 Minute Perfect PR Pitch on www.ladystartup.com CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

TikTok isn't just about dancing.  In 2022 over 66% of TikTok users are over the age of 18 and on average they open the app 16 times a day.  Being an early adaptor is key to get your business out there on any new platform. But understandably starting out on TikTok can be really daunting.  On today's episode Anaita shares her tips for going viral on TikTok, how to plan your content and the key to getting your business on the fyp.  THE END BITS  Our 30 Day Content Calendar can be found at www.ladystartup.com/pages/content-calendar  And you can follow Lady Startup on TikTok here and Anaita here. CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

With Mother's Day just passed, Mia Freedman (co-founder of Mamamia, Lady Startup and our boss) joins Leigh and Tegan to share her three Golden Rules of parenting, which involve 'picnic plates', baked beans straight from the can and being kinder to yourself. Plus, we answer a listener dilemma from someone who is starting to resent her partner after having a baby, so we consult our Parent's Group community to get some answers. THE END BITS  Survey Link: https://survey.alchemer.com/s3/6772442/Mamamia-Brand-Uplift-Study-Nappies-Baby-Food-Snacking RECOMMENDATIONS: Leigh recommends Mimi Haircare For Kids GET IN TOUCH: Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at tgm@mamamia.com.au CREDITS: Host: Leigh Campbell & Tegan Natoli Guest:Mia Freedman Producer: Emmeline Peterson Audio Engineer: Leah Porges Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading our articles or listening to our podcasts, you're helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We're currently funding 300 girls in school every day and we aim to get to 1,000. Find out more on mamamia.com.au  Support the show: https://www.mamamia.com.au/mplus/ See omnystudio.com/listener for privacy information.

Lady Startup Academy is out now!  Listen wherever you get your pods Okay so you've got an idea for a product, but how do you even get it made?  Do you contact manufacturers? Do you need to make a prototype? and how much does it all cost?  On today's episode Anaita walks us through the five steps and questions you need to consider when it comes to manufacturing.  Plus she'll help you decide what is right for your business!  THE END BITS  If you're having trouble deciding if you want to manufacture on or off shore visit www.ladystartup.com for more details!  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Follow Lady Startup Academy wherever you get your pods! Okay so you've got your business idea and you want to make a website, but do you secure the .com.au? or the .com? or both?  In today's episode Anaita walks us through how to make a trustworthy and easy to find website.  She shares what she learnt when she built her website for Hero Packaging, how to secure a domain and what not to do with your website suffixes.   THE END BITS  If you liked today's episode and want to learn more about starting your business check out the Lady Startup Academy Rocket Plan!  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

You can follow Lady Startup Academy wherever you get your pods! Join host, Anaita Sarkar for a business class that'll give you everything you need to know to grow your business. In today's episode Anaita walks us through the difference between growing and scaling and what you need to do to expand your business.  She takes us through how to test interest for your product, what you need to consider before scaling up and how to prepare for growth.  THE END BITS  You can listen to Anaita's Lady Startup Story online now at Mamamia.com.au What to learn more about growing your business? Sign up to the Rocket Plan! CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Are you busting to start your own business but you don't know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.   See omnystudio.com/listener for privacy information.

Chrissy Flanagan spent a large portion of her young adult life searching for a purpose.  She tried what seems like every hobby imaginable, knitting, flamenco, did some travelling, practised the ukulele and just nothing stuck.  Until Chrissy found sausage making.  As Chrissy got better and better at making sausages she realised there was a gap in the market for quality snags made from good cuts of meat. So she launched Chrissy's Cuts, opened a restaurant called the sausage factory and started brewing beer to accompany her quality snags. Soon enough Chrissy became known as Sydney's Sausage Queen.  So how does one go about building multiple businesses in an industry you have next to no experience in and why did Chrissy ultimately leave her day job after being a self-proclaimed side hustler for so many years? THE END BITS  You can keep up with Chrissy and all her sausage pursuits on Instagram @sausagequeenbrewing and @thesausagefactory___ and online at www.sausagequeen.group Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win one of six $100 Gift Vouchers! Want to start your own business but stuck on the idea? Try the Lady Startup Idea Kickstarter on ladystartup.com.au CREDIT  Host: Shazzy Hunt Guest: Chrissy Flanagan AKA Sydney's Sausage Queen Producer: Mikayla Floriano Audio Production: Leah Porges  Are you busting to start your own business but you don't know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

In 2013 Instagram looked nothing like it does now.  People were sharing super saturated photos of their dogs, their feet and what they were eating at their local cafe.  But no one was using Instagram to market their business.  Jess Hatzis-Walker and her co-founders knew that consumers were ready for a social first business model, so they gave it their best shot and launched Frank Body, a honest coffee with a cheeky voice.  Soon enough Aussies everywhere were posing nude, or in a robe covered in this magic coffee scrub. It was the thing everyone wanted to get their hands on. Almost a decade on and Frank Body have over 800K on Instagram, they ship products to over 150 countries and sell one bag of scrub every minute.  So how did Jess and her co-founders know that such a distinctive marketing strategy would work? And did she ever anticipate this level of success?  THE END BITS  You can keep up with all things Frank Body on Instagram @frankbod and online at www.frankbody.com Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win one of six $100 Gift Vouchers! Keep up with emerging trends on Tiktok and Instagram by following @ladystartup on Instagram. Looking to go into business with friends or family, check out our Bussiness Partner Checklist on www.ladystartup.com CREDIT  Host: Shazzy Hunt Guest: Jess Hatzis Waller Producer: Mikayla Floriano Audio Production: Leah Porges  Are you busting to start your own business but you don't know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

This week the ladies are obsessed with masks!  If your skin is in need of some exfoliation Leigh's spendy this week will leave you with baby soft skin.  Plus, Kelly shares her go-to 'lazy' girl mask for maximum hydration, plumping and brightening when your skincare routine has been thrown out the window.  And the girls rave about the unlikely product that is perfect for all your minor skin irritations.   THE END BITS  You can listen to Etolie Collective's Lady Startup episode now!  All the wonderful products mentioned in today's episode can be found below! SPENDY Leigh: Votary Radiance Reveal Mask, $110 Kelly: Laneige Water Sleeping Mask, $48  SAVEY: Leigh: Neutrogena Hydro Boost Facial Gel Mist, $26.99 Kelly: MCoBeauty Double-ended Lipstick & Liner, $14 EMPTY Leigh:  IT Cosmetics Bye Bye Pores Pressed Powder, $49 Kelly: Weleda Calendula Nappy Change Cream, $16.95 SHOP MY STASH Leigh: Etoile Duo Vanity Case in Nude, $100 CREDITS Host: Kelly McCarren & Leigh Campbell Producer: Mikayla Floriano Audio Producer: Leah Porges  GET IN TOUCH: Got a beauty question you want answered?  Email us at youbeauty@mamamia.com.au or call the podphone on 02 8999 9386.  Join our You Beauty Facebook Group here. Want this and other podcasts delivered straight to your inbox? Subscribe to our podcast newsletter. You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. Just by reading or listening to our content, you're helping to fund girls in schools in some of the most disadvantaged countries in the world - through our partnership with Room to Read. We're currently funding 300 girls in school every day and our aim is to get to 1,000. Find out more about Mamamia at mamamia.com.au  See omnystudio.com/listener for privacy information.

Zara Seidler was scrolling on her phone when she started receiving several very similar messages from friends.  Someone she knew of, Sam, but had never met was looking to start a news platform for young people. This was right up Zara's alley. So she messaged him, they went for coffee and they hit it off. And the very next day, they started the Daily Aus.  For over three years The Daily Aus was a side hustle but in 2020 what was making headlines became incredibly personal, black lives matter, the US election and COVID all had a part to play.  In just 12 months their side hustle accumulated over 200K followers.  So what's it like being just 25 and creating one of the most recognisable social news platforms in the country? and did Zara ever anticipate this level of success?  THE END BITS  You can keep up with Zara and @thedailyaus on Instagram!  Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win one of six $100 Gift Vouchers! You can sign up for the Lady Startup 30 Day Content Calendar online at: www.ladystartup.com/pages/content-calendar You can find out more about the Lady Startup Academy's Email Marketing Course online at: www.ladystartup.com/courses/email-marketing CREDIT  Host: Shazzy Hunt Guest: Zara Seidler Producer: Mikayla Floriano Audio Production: Leah Porges  Are you busting to start your own business but you don't know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Allira Potter isn't your regular Lady Startup.  If Allira had to describe her work she would say, that she is an intuitive, a creator, writer, speaker, a model, an empowerment and mindset coach, manifesting queen, baby witch and an all-around spiritual sister.  But Allira's life over 18 months ago looked nothing like this.  She was newly divorced, working a corporate job, living pay check to pay check and had turned to partying as a coping mechanism.  But then in early 2020 after a four-day bender, she realised something needed to give. So as the world went into lockdown Allira went on a detox and turned to her spiritual side.  Turns out Allira's newly rejuvenated witchy side was actually something she could make a career out of, so now she works for herself.  So how has Allira developed such a unique business, one without a rule book? And how has she developed a six-figure business in such a short space of time?  THE END BITS  You can keep up with Allira on her Instagram or online! Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win one of six $100 Gift Vouchers! Find out more about the Lady Startup Academy's FREE 7 Day Challenge: Show Up On Socials online at www.ladystartup.com/pages/show-up-on-socials You can find out more about the Lady Startup Rocket Plan online now at www.ladystartup.com/pages/rocket-plan-waitlist CREDIT  Host: Shazzy Hunt Guest: Allira Potter Producer: Mikayla Floriano Audio Production: Ian Camilleri  Are you busting to start your own business but you don't know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Podcasting is a great way to get your message out into the world but it's also a lot of hard work. For every show that's listened to by millions of people, there are hundreds with an audience consisting of the host and his or her mum. So before you buy the latest gear, don the headphones, and start sprinting towards your dreams of podcasting glory, I share some questions you should ask yourself to work out whether you should start a podcast. Check out the full episode show notes: https://rachelcorbett.com.au/blog/why-you-shouldnt-start-a-podcast/ About me… My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've worked in front of the mic hosting and presenting radio shows for some of the biggest networks in Australia and I've been at the helm of over ten podcasts including Lady Startup, Eligible, Before The Bump, You've Gotta Start Somewhere and Google APAC's first podcast, Rethink. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've also worked behind the mic as Head of Podcasts for Mamamia, where I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and quadrupled the audience to over 90 million downloads and over one million unique listeners a month. I'm currently Head of Podcasts & Digital Content at Nova Entertainment and Founder of the best practice online podcasting course, PodSchool. So, if you're looking for someone who knows about podcasting, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett & @podschool Website: www.rachelcorbett.com

Launching a podcast is hard at the best of times but what if you've got no social media following or email list to share your show with? If you're starting from scratch that doesn't mean your show can't be a success. In this episode I share how to launch a podcast with no following so you can bring new listeners to your show and make it a success. Check out the full episode show notes: https://rachelcorbett.com.au/blog/podcast-launch-no-following/ About me… My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've worked in front of the mic hosting and presenting radio shows for some of the biggest networks in Australia and I've been at the helm of over ten podcasts including Lady Startup, Eligible, Before The Bump, You've Gotta Start Somewhere and Google APAC's first podcast, Rethink. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've also worked behind the mic as Head of Podcasts for Mamamia, where I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and quadrupled the audience to over 90 million downloads and over one million unique listeners a month. I'm currently Head of Podcasts & Digital Content at Nova Entertainment and Founder of the best practice online podcasting course, PodSchool. So, if you're looking for someone who knows about podcasting, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett & @podschool Website: www.rachelcorbett.com

The Apple Podcasts charts are one of the ways people find new shows. So how do they work and how do you get your podcast in there? In this episode I explain what goes on behind the scenes of the podcast charts, what stats influence them the most and why you don't need a huge amount of listeners to get featured. Check out the full episode show notes: https://rachelcorbett.com.au/blog/podcast-charts/ About me… My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've worked in front of the mic hosting and presenting radio shows for some of the biggest networks in Australia and I've been at the helm of over ten podcasts including Lady Startup, Eligible, Before The Bump, You've Gotta Start Somewhere and Google APAC's first podcast, Rethink. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've also worked behind the mic as Head of Podcasts for Mamamia, where I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and quadrupled the audience to over 90 million downloads and over one million unique listeners a month. I'm currently Head of Podcasts & Digital Content at Nova Entertainment and Founder of the best practice online podcasting course, PodSchool. So, if you're looking for someone who knows about podcasting, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett & @podschool Website: www.rachelcorbett.com

Not sure what all the numbers are in the back end of your podcast host? Podcast stats are really important but they're not a perfect science. In this episode I explain what some of the most common podcast statistics mean, which ones you can rely on and the best way to use them to measure the success of your show. Check out the full episode show notes: https://rachelcorbett.com.au/podcast-stats/ About me… My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've worked in front of the mic hosting and presenting radio shows for some of the biggest networks in Australia and I've been at the helm of over ten podcasts including Lady Startup, Eligible, Before The Bump, You've Gotta Start Somewhere and Google APAC's first podcast, Rethink. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've also worked behind the mic as Head of Podcasts for Mamamia, where I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and quadrupled the audience to over 90 million downloads and over one million unique listeners a month. I'm currently Head of Podcasts & Digital Content at Nova Entertainment and Founder of the best practice online podcasting course, PodSchool. So, if you're looking for someone who knows about podcasting, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett & @podschool Website: www.rachelcorbett.com

Releasing a podcast episode is already a pretty involved process so I'm sure you're not looking for more things to add on your to do list. But if the only content you're creating is the actual episode you're missing a huge opportunity. If you're going to put that much time and effort into releasing an episode you want to squeeze as much content out of that time as possible. So, in this episode I share how you can turn one podcast episode into multiple pieces of content which can not only help your workload but also help you promote your show. Check out the full episode show notes: https://rachelcorbett.com.au/repurposing-podcast-content/ About me… My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've worked in front of the mic hosting and presenting radio shows for some of the biggest networks in Australia and I've been at the helm of over ten podcasts including Lady Startup, Eligible, Before The Bump, You've Gotta Start Somewhere and Google APAC's first podcast, Rethink. You can find all my podcasts at rachelcorbett.com.au/podcasts. I've also worked behind the mic as Head of Podcasts for Mamamia, where I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and quadrupled the audience to over 90 million downloads and over one million unique listeners a month. I'm currently Head of Podcasts & Digital Content at Nova Entertainment and Founder of the best practice online podcasting course, PodSchool. So, if you're looking for someone who knows about podcasting, you've come to the right place. Resources... Podcasting guide: podcastguide.com.au Online podcasting course: podschool.com.au Contact... Twitter: @RachelCorbett Facebook: @RachCorbett Instagram: @_RachelCorbett & @podschool Website: www.rachelcorbett.com