Podcasts about anaita

Anaita Sarkar shares her journey, growing up feeling ashamed of her Indian roots, desperate to fit in, and resenting her parents for simply being who they were. But it was their courage, sacrifice, and resilience that shaped her into the person she is today, wanting nothing more than to make them proud. And now, as a mother of three, she's breaking the cycle, teaching her girls that being different is so powerful. From corporate burnout to building a purpose-led brand with $1k in shares her mum once gave her instead of a birthday gift. This episode is a reminder of what it means to find your identity, honour your roots, and create a life you love. This podcast is proudly presented by Meke Baby & Oli6 Website: ⁠⁠https://mekebaby.com⁠⁠ Instagram: ⁠⁠https://www.instagram.com/mekebaby.au⁠⁠ Connect with Oli6: Website: ⁠⁠https://www.oli6.com⁠⁠ Instagram: ⁠⁠https://www.instagram.com/oli6toddler⁠ Connect with Anaita:  https://www.sellanythingonline.com.au https://heropackaging.com.au Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever feel like you're just winging it, even when your business is thriving? You're not alone.In this Help My Small Business episode, Jane and Anaita Sarkar dive into the all-too-common feeling of imposter syndrome among founders. The conversation kicks off with the story of Cindy Lim, founder of Koko & Kush, who made the bold decision to sell her house and move in with her parents to fund her hemp-based skincare brand during the pandemic. Her journey of taking massive risks while battling self-doubt resonates deeply with many entrepreneurs.Jane and Anaita discuss how imposter syndrome manifests at different stages of business, the pressures of leadership, and strategies to overcome those nagging feelings of inadequacy. If you'd love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to hello@thelazyceo.com.Connect with us: Follow The Lazy CEO on Instagram: @thelazyceo_podcastFollow Anaita Sarkar: @sellanythingonlineStay updated with our host, Jane Lu: @thelazyceo Hosted on Acast. See acast.com/privacy for more information.

Anaita Sarkar—founder of Hero Packaging and the voice behind Sell Anything Online—joins Jane to talk about what's working in marketing right now, how she's handling unexpected US tariffs, and the real, not-so-glam side of running a business.They get personal about the stuff people don't usually say out loud—like the loneliness that can come with being a founder and the pressure to always look like you've got it together.This one's real, raw, and packed with insights for anyone building something of their own.Connect With Us:Follow The Lazy CEO on Instagram: @thelazyceo_podcastFollow Anaita Sarkar: @sellanythingonlineStay updated with our host, Jane Lu: @thelazyceo Hosted on Acast. See acast.com/privacy for more information.

This is a jam-packed episode covering silk flowers, Linkedin for B2C, automated DM strategies & our brand crushes at the moment. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline MANYCHAT OFF SEASON Saint Jack Studio Alyssum See omnystudio.com/listener for privacy information.

Dans Politiquement Votre, animé par Lucas, des jeunes, politisés ou non, ainsi que nos chroniqueurs font face à une personnalité politique. D'abord Anaita David présentera son parcours, expliquera pourquoi elle fait de la politique et quelles sont les idées qu'elle désire porter. Ensuite nos équipes l'inviteront à réagir à l'actualité politique.

New year, new season! Welcome back to Marketing ATM. In this episode, we're talking about the Superbowl, the leveraging of 'celebrity,' Top of Funnel tactics & (as usual) some awesome quick tips to get skyrocket your growth and productivity. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Apple Reminders Maneken Mockups SOMI & Confetti Rebels Une Piece See omnystudio.com/listener for privacy information.

In this episode of The Lazy CEO, I'm joined by Anaita Sarkar, the incredible founder of Hero Packaging, a trailblazer in sustainable packaging solutions. We're kicking off 2025 with a bang as we dive into all things New Year vibes, from holiday break reflections to big-picture resolutions and, most importantly, how we're putting them into action.But that's not all—this episode also marks the launch of our brand-new segment, Hot Mess to High Success! It's all about transforming chaos into clarity and setting yourself up for a successful year ahead. Anaita and I share our own experiences and strategies for taking on the challenges of 2025 with confidence.To top it off, we take a deep dive into a listener's business, Lunaire, providing an in-depth analysis and actionable advice on how to level up. If you're a budding entrepreneur or an established business owner looking for insights, this is a segment you won't want to miss.Want Your Business Featured?We'd love to spotlight your business on the podcast! Send us a 1-2 minute video as a link to hello@thelazyceo.com, telling us about your business and how we can help you. We might just feature you in an upcoming episode!Check out Lunaire.Connect With Us:Follow The Lazy CEO on Instagram: @thelazyceo_podcastFollow Anaita Sarkar: @sellanythingonlineStay updated with our host, Jane Lu: @thelazyceoTune in now for an inspiring, insightful, and action-packed episode to set your 2025 off right! Don't forget to rate, review, and share the podcast if you loved it! Hosted on Acast. See acast.com/privacy for more information.

La despedida nocturna de la Asobal este año de la Catedral con Quique Domínguez entrenador del Anaita y la visita del Torrelavega este miércoles a las 21:30h

La despedida nocturna de la Asobal este año de la Catedral con Quique Domínguez entrenador del Anaita y la visita del Torrelavega este miércoles a las 21:30h

Balonmano con el Anaita recibiendo al Barça de Bazán y el Beti Onak parón de liga hasta casi finales de diciembre

Balonmano con el Anaita recibiendo al Barça de Bazán y el Beti Onak parón de liga hasta casi finales de diciembre

Black Friday Sales have thrown businesses and consumers into a frenzy over the past few years with some sales getting earlier and earlier. Why is this? How can businesses effectively prepare for this period and what are the necessary steps they should be taking to really take full advantage. Well here on Big Business we have some ideas AND we are joined by Anaita Sarkar who breaks it down simply for anyone to follow. VOTE for FAYT THE LABEL for TikTok's Business Of The Year HERE VOTE For BIG BUSINESS In the Australian Podcast Awards HERE LINKSFollow Britt on: Instagram @brittney_saunders TikTok @brittney_saunders  Check out FAYT The Label HERE. Follow Anaita on: Instagram: @sellanythingonline TikTok: @sellanythingonline CREDITSHost: Brittney Saunders. Senior Producer: Xander CrossManaging Producer: Elle Beattie Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficialSee omnystudio.com/listener for privacy information.

Welcome back! This episode is all about milking big opportunities for your brand in content - Shark Tank or not. Let's RUN TO THE COMMENTS SECTION ;) Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Midjourney Answer the Public Brooki Bakehouse Rob Li Geolocation Orbe - Shopify App Arrae  See omnystudio.com/listener for privacy information.

In this Checkout episode, we chat to Anaita Szarkar from Hero Packaging as she bears all about the realities of scaling a business as she sets her sights on cracking the US market. From her bizarre purchase of a haunted talking doll to mastering SEMrush for tracking organic growth, Anaita offers an honest and practical look into the world of business, personal branding, and customer experience. She name-drops the brands that inspire her, including Nakey, FAYT the Label and Jolie Skin, and reveals her obsession with How Brands Grow by Byron Sharp.Check out our full-length interview here:Real Ecommerce Talk: Success, Failure and Not Giving a F*ck with Anaita Sarkar | #441This episode was brought to you by:Deliver In PersonShopify PlusAbout your guest:Anaita is the Co-Founder and CEO of Hero Packaging, author, keynote speaker, business advisor, and guest lecturer at Macquarie University and UNSW. She is also the founder and author of Sell Anything Online, a marketing company. She has written two business books, the most recent one is titled How to Sell Anything Online which has become an Amazon bestseller in the Business category. On a daily basis, she provides free marketing and business tips on TikTok and Instagram where she has now amassed over 340,000 followers across both platforms. She also works with global tech companies like Google, TikTok, HubSpot, Linktree, Adobe for their content marketing strategy. As a speaker, she has delivered talks to thousands of business owners and marketing students, with a focus on marketing strategies, small business growth and personal branding. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Hosted on Acast. See acast.com/privacy for more information.

We're back! This episode is a goodie. We dive into the Crumbl Cookie scandal - are they secret PR geniuses? We have developed the most perfect MYER gameplan (they need to call us immediately) & as usual, a bunch of juicy tips & tricks to help you grow, Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Milled.Com la la land kind cafe Denada Saint Jack Strapsicle          See omnystudio.com/listener for privacy information.

Agenda deportiva Navarra con balonmano y las rachas contrapuestas de Beti Onak y Anaita con Mikel Senosiain y más pelota, waterpolo, ...

Agenda deportiva Navarra con balonmano y las rachas contrapuestas de Beti Onak y Anaita con Mikel Senosiain y más pelota, waterpolo, ...

Coming to you from the big apple for our second NYC episode, we're talking everything from customer experiences IRL to online, getting more reviews, stretching content & a a few great tips for increasing efficiency in your business. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Resources we mentioned in this episode: Gorgias Tolstoy Avatars  Airalo (use JESSIC8470 for free credit) Virtual Try-On apps in Shopify, like this Contour Cube 35mm Co Etoile A big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers. Claim their free trial HERESee omnystudio.com/listener for privacy information.

Anaita Sarkar is the powerhouse entrepreneur behind Hero Packaging, Australia's leading sustainable packaging company. Anaita has an incredible story – she turned a simple idea to reduce plastic waste into a thriving multi-million dollar business that's changing the world.We dive deep into how Anaita started Hero Packaging by solving a real-life problem she faced in her previous business, and how that spark led her to create a revolutionary product. She shares the ups and downs of building a business, the stress of running a fast-growing company, and how she bet everything on her vision to create a more sustainable future. You'll hear about the moments that nearly broke her, the pressure of running a company with her husband, and how they pulled together to make Hero Packaging a success. You'll also get practical tips on marketing, scaling a business, and how to stay ahead of the competition in a crowded market.In this episode:How Anaita started Hero Packaging - Anaita explains how her frustration with plastic waste led to the accidental creation of Hero Packaging.The first steps of building a sustainable brand - Anaita shares how she went from packing products on her kitchen table to making her first big sales online.The power of community and content - Anaita explains why showing up online and building a loyal following has been key to Hero Packaging's success.Overcoming early business challenges - Hear the story of how Anaita navigated financial stress, sleepless nights, and the pressure of building a business with her husband.The emotional toll of entrepreneurship - Learn how Anaita dealt with the anxiety, burnout, and self-doubt that comes with running a fast-growing company.Managing competition in a crowded market - Discover how Anaita stays ahead by focusing on brand over product and finding her secret sauce in content and community.Personal growth through business setbacks - Find out how Anaita turned business failures into powerful personal development moments and why she refuses to call herself a CEO.---Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available!

Agenda deportiva Navarra con balonmano, Anaita y Beti Onak con Mikel Senosiain

Agenda deportiva Navarra con balonmano, Anaita y Beti Onak con Mikel Senosiain

Beaming in from New York City, this episode is all about thinking BIG. We've got tips & tricks for maximising a business trip in a new market, we're examining the 'umbrella brands' trend, prepping for BFCM & streamlining customer service thanks to our sponsors Gorgias! Resources we mentioned in this episode: Gorgias NOVO banking Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonlineA big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers.Claim their free trial HERESee omnystudio.com/listener for privacy information.

Balonmano con MIguel Goñi ex capitán del Anaita tras colgar su camiseta en la Catedral

Balonmano con MIguel Goñi ex capitán del Anaita tras colgar su camiseta en la Catedral

Welcome to episode 8 of Marketing ATM! Anaita reveals that she wants to get into a recording studio, we dissect the Blake Brown launch & Sarah Blakely's new venture: Sneex. It's emblems vs jingles, an advertising & email hack, Nala's latest campaign & facials on subscription. There's a lot to cover! Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline  See omnystudio.com/listener for privacy information.

In this episode of Add To Cart, we are joined by Anaita Sarkar, the Co founder of Hero Packaging and author of "Sell Anything Online." Anaita is a self confessed marketing and ecomm nerd with a massive Tik Tok following and a refreshing way of looking at life that only comes when you've had a few wins and a few bumps and bruises along the way. She's been an accountant, a consultant, an ecom founder of Olivia & Co, a B2B founder for Hero Packaging, mentor, coach, lecturer, social media star and now author.Her main gig, Hero Packaging, started as a solution for Anaita's previous business, where she was using enormous amounts of plastic to ship her products, and is now a global company that has sold over 35 million compostable mailers and has over 73,000 customers. In this chat, Anaita shares her thoughts on the importance of cash flow management, the pros and cons of working with agencies, and the impact of content creation on brand visibility. Anaita is also extremely candid about a particularly tough time for her own business and how she coped.What you'll learn in this episode: The critical mistake that nearly pushed Hero Packaging into voluntary administration.How customer demands led Hero Packaging to take control of their entire manufacturing process.Anaita's strategy for maintaining a growth mindset while keeping a close eye on profitability.The surprising approach Anaita takes to social media, and why she ignores follower counts.Links from this episode: Hero Packaging Website. Learn more about Anaita's sustainable packaging solutions and their latest innovations.How to Sell Anything Online on Amazon. Check out Anaita's latest book, a bestseller in the Business category.Marketing ATM Podcast. Listen to Anaita's podcast where she discusses marketing, e-commerce, and business trends.This episode was brought to you by… Deliver In PersonShopify PlusAbout our guest: Anaita Sarkar, CEO and co-founder of Hero PackagingAnaita Sarkar is the Co-Founder and CEO of Hero Packaging and the author of the Amazon bestseller "How to Sell Anything Online." With a strong presence on TikTok and Instagram, where she shares daily marketing tips with over 340,000 followers, Anaita is also a sought-after keynote speaker and business advisor. She collaborates with global tech giants like Google, TikTok, and Adobe on content marketing strategies and serves as a guest lecturer at Macquarie University and UNSW, inspiring the next generation of marketers and business leaders. Hosted on Acast. See acast.com/privacy for more information.

Today I chat with Anaita Sarkar, founder of Hero Packaging and better known on socials as @sellanythingonline. If you're a long time listener, you'll know that Anaita came on the poddy last year - and well, I loved it so much I had to get her back! Absolutely loved hearing what she's gotten up to since she was in the studio last - including writing a book, developing courses and starting a podcast.We covered all things marketing - with a specific focus on paid ads. It's so interesting to hear Anaita's stance on digital marketing agencies and I love how she's wanting to help her followers learn it themselves. So many amazing tips in this episode! I'm sure you'll love it! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Marketing ATM, we're chasing a chicken around the city & exploring Jojo Siwa's rebrand. What's the long term strategy? In other news, we have fantastic tools, tips & recommendations for you (as usual!) to help you grow your brand. Also - we're off to NYC! Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline https://toggl.com/ https://magicbrief.com/ SmashD & The Best Marketing Strategy Ever Mohawk Chevrolet See omnystudio.com/listener for privacy information.

"Just wear a size 18" they said, then didn't put size 18 in store. In this episode, we're talking about Witchery's response to hiding size exclusion amidst a rebrand (spoiler, it's giving boring).  In other news, Adore Beauty have acquired a small business from the Blue Mountains, IKOU for $25million, showcasing the importance of PROFIT over revenue. We've got tips & tricks for growth as usual - a few recommendations below. Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Butter Lifetimely Synergie Skin Poppi Conserving Beauty See omnystudio.com/listener for privacy information.

MAIN CHARACTER ENERGY!  In today's episode we're talking about becoming your own celebrity. Can you work the influencer > business model in reverse?  We've got tips for unexpected advertising & desktop push notifications, skyrocketing your open rate & building a tech stack to rival the big guys.  Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE & Spotify HERE @WhitneYuland - Tiktokker on FAME Marea Wellness Lemme Kat the Label Push Owl Helio SWIISH See omnystudio.com/listener for privacy information.

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This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: laurahiggins.comDoing $10k months and want to grow to $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Popular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information.

We are joined today by our very first guest on Big Business - Anaita Sarkar. Anaita is an author, speaker, mentor and founder of Hero Packaging. Her knowledge in business and online advertising is second to none and she gives a reality check to business owners in today's episode. What are the 5 things you are doing wrong in your business? Britt & Anaita break it down for you! LINKSFollow Britt on: Instagram @brittney_saunders TikTok @brittney_saunders  Check out FAYT The Label HERE. Follow Anaita on: Instagram: @sellanythingonline TikTok: @sellanythingonline CREDITSHost: Brittney Saunders. Senior Producer: Xander CrossManaging Producer: Elle Beattie Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial Nova Entertainment acknowledges the traditional custodians of the land on which we recorded this podcast, the Gadigal People of the Eora Nation. We pay our respect to Elders past and present. See omnystudio.com/listener for privacy information.

Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging's Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nathan Chan. Plus, she'll share advice from starting two companies from scratch, covering TikTok marketing, packaging, demand generation, and more. Sarkar is the CEO and co-founder of Hero Packaging, author of Sell Anything Online, and ecommerce advisor.  In this episode, you'll learn: Anaita's backstory from accountant to eBay seller to founder  About her book, Sell Anything Online Anaita's sales formula  Why TikTok is the best way to get brand awareness  Her 15-minute TikTok creation strategy  Why your bio link needs multiple pathways That you don't need to show your face in content Why sustainable packaging is easier than it seems About the thank you card debate The importance of demand and cash flow How to not get overwhelmed with AI tools And much more small business advice…  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Dive into the world of online entrepreneurship and sustainability with Anaita Sarkar, the force behind Hero Packaging. While previous episodes delve into the details of Anaita's various brands, this conversation sheds light on the unique challenges and triumphs she faced, balancing a business and family life with her partner and three kids. Anaita's journey is a testament to resilience and adaptability. Balancing the demands of running a business with a family dynamic means work is seamlessly integrated into their lives, making it enjoyable for the kids but flexible enough for family needs. She candidly shares the tough decisions they made, including downsizing and adjusting business operations due to cash flow issues. Anaita emphasises the critical importance of cutting back to essentials for brand survival, regardless of its success. Throughout the episode, Anaita reflects on the strength of personal branding and how it has been a lifeline during challenging periods in their businesses. The ability to find a tolerable way to provide value has not only strengthened the Hero Packaging brand but has also infused financial support into their other ventures. Join us for this insightful conversation as Anaita Sarkar shares her entrepreneurial journey, demonstrating the resilience needed to navigate the highs and lows of business. Find Hero Packaging on Instagram, and visit their websiteConnect with Behind the Brand on Instagram and TikTok

In this special monthly episode, we're diving headfirst into a lively Q&A session with our special guest - Anaita Sarkar, owner of Hero Packaging and social media marketing mogul. Thanks to our amazing podcast community we have even more insightful questions, and today, we're pulling back the curtain to address the topics that matter most to you. From navigating growing pains in your business, building a community, making sure your social presence has as much impact as possible & how to balance everything... we'll cover it all and then some.So, grab a cozy seat, and your favourite beverage, and join us by the virtual fireside as we embark on this candid and casual episode. It's time to dive deep, and share laughs as I share my insights as a fellow entrepreneur who's been through it all. Don't miss out on the chance to have your burning questions answered and gain valuable insights to fuel your entrepreneurial journey. It's time to make your dreams a reality!@sellanythingonline @thelazyceo_podcast Hosted on Acast. See acast.com/privacy for more information.

Anaita Sarkar founded Hero Packaging, an online home-compostable packaging company.   What started as a solution for her previous business, where she was using enormous amounts of plastic to ship her products, is now a global company that has sold over 20 million compostable mailers to businesses.  Anaita discusses the genesis of Hero Packaging, her eco-conscious venture that aims to replace plastic packing processes. With a deep understanding of e-commerce, marketing, and customer needs, she envisions Hero Packaging being everywhere. Sell Anything Online Book https://sellanythingonline.com.au/ You can subscribe to the newsletter here: https://lnkd.in/e7C8akgj.  Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube. See omnystudio.com/listener for privacy information.

Featured in film festivals around the world, FREMONT has drawn the attention of thousands and has even received some prestigious awards for the film. FREMONT was set and in filmed in our city and features a story that will resonate with many have have fled or migrated to this city for various reasons. In this episode, we are joined by lead actress Anaita Wali Zada, producer Sudnya Shroff, and director and co-writer Babak Jalali. Our conversation with these three provide a small window into the world behind the story as well as the making of the film. Soon, upon the release of this episode, the film FREMONT will be shown in San Francisco for its Bay Area premiere. Below is the information you need to find it. "Fremont" will be playing August 26th at the Roxie theater in San Francisco.Click here to watch the trailer. For more information about the film, check it out here on IMDB. To see the film acknowledged by Sundance. To follow the film on Instagram, click here. The following local partners make this podcast possible: Milk and Honey Cafe at 34265 Fremont Blvd, Fremont, CABilly Roys Burgers at 3909 Thornton Ave, Fremont, CAPretrocelli Homes on Niles Blvd in downtown Niles. Ohlone College Flea Market on Ohlone College Campus If you are interested in supporting the podcast, please reach out to us at thefremontpodcast@gmail.com, or you can contact us here. Check out our new podcast focused on Niles CA called the Cast of Niles. You can find episodes on almost any podcast platform. You can also find it here. Also, Petrocelli Homes has been a key sponsor for the Fremont Podcast almost from the beginning. If you are looking for help or advice about buying or selling a home, or if you are looking for a realtor, get in touch with Petrocelli Homes on Niles Blvd in Niles. Intro and Outro voiceovers made by Gary Williams. Check out garywilliams.org.This episode was edited by Andrew C. Scheduling and background was done by Sara S. Rachel Pray is our print editor for our newsletter. Mark Emmons provides additional reporting and content. Music was found and licensed through Soundstripe.com. Music Content ID GSWH7LBEVM5XRNUD This is a Muggins Media Podcast.

Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She's an author, marketing nerd, and content-creating machine, and a really lovely human. In this episode, Anaita walks us through how she has built both Hero and her personal brand, and the importance of building a personal brand as a product-based business. To respond to the tight economy, Anaita shares some solid gold to give founders a leg up, in particular, using free strategies to grow your audience reach - especially, TikTok, LinkedIn and PR! If you're not already following Anaita on TikTok and IG…you're doing your business a disservice.   Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet   Fina Anaita online https://www.tiktok.com/@sellanythingonline https://www.instagram.com/sellanythingonline  https://www.instagram.com/hero.packaging/?hl=en  https://heropackaging.com.au/   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr   

On today's episode, Kunle is joined by Anaita Sarkar, Co-Founder & CEO of Hero Packaging, an Australian-based company making sustainability possible for eCommerce businesses with their compostable packaging that caters globally. Anaita was born in India and migrated to Australia when she was three. She started an eCommerce business and was shipping out 80-100 packages a day and was horrified by the thought of single-use plastics and their effects on the environment. She started researching compostable packaging and sustainability and that's when she started Hero Packaging. Hero Packaging is a go-to brand for eCommerce business owners who want fun packaging that is also earth-friendly and biodegradable. While greenwashing is rampant, Anaita is dedicated to testing their product to make sure of the quality and that the mailer breaks down fast. In this episode, Kunle and Anaita talk about Anaita's passion for sustainability in business. You will get to hear about Hero Packaging's beginning, the process of making sustainable mailers, and Anaita's tips on how to become a more sustainable business. This is an inspiring episode for online retailers and eCommerce business owners who want to become more eco-friendly with their products to support the environment.-----------SPONSORS:This episode is brought to you by: Wayflyer As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business? There is a new way to access growth capital that transforms eCommerce businesses.Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It's worth checking out – Wayflyer.com Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.  Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.  Find out more on klaviyo.com/2x. Gorgias  This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.  This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.  Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x.

Lady Startup Academy is out now!  Listen wherever you get your pods Tax time, it's something we all dread and probably try not to think about. But with June 30 around the corner, unfortunately it's time to start thinking about our taxes and how we can do more efficiently.  On today's episode Anaita shares with us her best tips for any business starting out at tax time, she shares the resources and programs she relies on and how to stay on top of your books all year round.  THE END BITS  You can find out how to how to register you business on www.ladystartup.com Trying to determine if you're business is considered a hobby or a business? Head to www.ato.go.au You can find the ATO's Small Business Tax Time Toolkit at www.ato.gov.au For Bookkeeping we recommend myob and xero CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Lady Startup Academy is out now!  Listen wherever you get your pods What's the best way to launch a product?  Should you go all out guns blazing or slowly introduce it your customers? Choosing the best type launch for your business is personal. But getting it right is the hard part.  Thankfully, Anaita share's her best kept secrets for successfully launching a new product she unpacks how to know what's right for your business and how to go about it.  THE END BITS  Join our email marketing course online www.ladystartup.com/courses/email-marketing Looking for Project management tools? Try monday.com/ or asana.com/  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Lady Startup Academy is out now!  Listen wherever you get your pods A virtual assistant. You've probably heard of them, but have no idea how they actually work.  On today's episode Anaita tackles why a virtual assistant could transform your business for the better. She walks us through how to find one, how to assign tasks and what a reasonable rate is.  THE END BITS  Check out our Virtual Assistant Job Description on www.etsy.com.au  Join the Lady Startup Lounge Group on www.facebook.com You can find Virtual Assistants in the Philippines on www.onlinejobs.ph/  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Lady Startup Academy is out now!  Listen wherever you get your pods Price increases are inevitable. But nailing them, well that's the tricky part.  On today's episode Anaita discusses why Go-To's approach to price increases is a lesson for every business. Plus, she shares with us three ways to hike up prices without killing sales.  THE END BITS  You can find out more about the Lady Startup Rocket Plan on www.ladystartup.com CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Lady Startup Academy is out now!  Listen wherever you get your pods When you're starting out it can feel like you're burning money. So are there any parts of your business that you can afford to save on?  In today's episode Anaita walks us through the three ways startups can save cash. Plus we reached out to the Lady Startup village for their best savings hacks.  THE END BITS  Listen back to our episode on influencer marketing on www.mamamia.com.au You can find the our 30 Minute Perfect PR Pitch on www.ladystartup.com CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

TikTok isn't just about dancing.  In 2022 over 66% of TikTok users are over the age of 18 and on average they open the app 16 times a day.  Being an early adaptor is key to get your business out there on any new platform. But understandably starting out on TikTok can be really daunting.  On today's episode Anaita shares her tips for going viral on TikTok, how to plan your content and the key to getting your business on the fyp.  THE END BITS  Our 30 Day Content Calendar can be found at www.ladystartup.com/pages/content-calendar  And you can follow Lady Startup on TikTok here and Anaita here. CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Lady Startup Academy is out now!  Listen wherever you get your pods How do you get the most out of your influencer marketing?  Do you have lots of success with gifted campaigns? Or do you prefer to go through an agency?  Deciding what's right for your business is really tricky, which is why on today's episode Anaita breaks down three different types of influencer marketing on offer. Plus she shares her own experiences and what's really worked for her business.  THE END BITS  Our full guide for working with influencers can be found on www.ladystartup.com.au CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Lady Startup Academy is out now!  Listen wherever you get your pods Okay so you've got an idea for a product, but how do you even get it made?  Do you contact manufacturers? Do you need to make a prototype? and how much does it all cost?  On today's episode Anaita walks us through the five steps and questions you need to consider when it comes to manufacturing.  Plus she'll help you decide what is right for your business!  THE END BITS  If you're having trouble deciding if you want to manufacture on or off shore visit www.ladystartup.com for more details!  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Follow Lady Startup Academy wherever you get your pods! Okay so you've got your business idea and you want to make a website, but do you secure the .com.au? or the .com? or both?  In today's episode Anaita walks us through how to make a trustworthy and easy to find website.  She shares what she learnt when she built her website for Hero Packaging, how to secure a domain and what not to do with your website suffixes.   THE END BITS  If you liked today's episode and want to learn more about starting your business check out the Lady Startup Academy Rocket Plan!  CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We're listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.