Mosher Media Podcast

Dan Mosher shares marketing ideas drawn from three decades in business.

Sometimes the best marketing you can do for your business is just treating your customers right. In this podcast, Dan talks about the leverage a business model can have by rather than focusing on being the best "bang for your buck", low budget company around, to instead place your values in the customers themselves.

The story of Tom the business owner struggling with how to manage a high business call volume coming to his personal cell phone.

Many marketers and business owners are considering starting a YouTube channel or are already building one. It can take a lot of time, effort, and even luck to build a large following on YouTube. In this podcast Dan Mosher shares the challenges Mosher Media has faced in building its YouTube channel with the hopes that others could benefit from what has been learned. YouTube is certainly a great platform to share the story of a business or brand, but how do you measure success? How do you prove ROI? What is the right strategy? As usual Dan Mosher has more questions than answers.

Photography is an art, a trade, a service, a skill, a way to market; an essential piece to all companies. When photography is overlooked or not taken seriously, it can play a major role in the success of your business

Continuing the discussion on programming, pictures and paragraphs as the building blocks of your small business website, Sam Siebert of Siebert Advertising discusses the pros and cons of Squarespace, Wordpress or creating sites that are custom coded. One of the most important things to have while running a business is your website. The internet is a vast world and you need your space in it, but what is the best way to go about this? This podcast discusses what to keep in mind while creating your company website and what are the best options for you to ensure you have an effective place for clients and customers to find you.

This podcast topic is food for thought for any small business owner or marketer creating a new website from scratch or working on a plan to refresh an existing website. Dan Mosher proposes thinking of your website development plan as three distinct but equally important areas: programming, pictures and paragraphs. Learn more about Mosher Media at https://moshermedia.com

There is something great about local television. It would be really great if we had more local TV and video journalism in Akron, Ohio. In this podcast we discuss the challenges in making that happen. Learn more about Mosher Media at https://moshermedia.com

When you are thinking of a name for your company there are a few things you may want to consider. In this podcast Dan Mosher suggests a few ways to begin the process. Learn more about Mosher Media at https://moshermedia.com

I uploaded this podcast but then got distracted and forgot to write a description. Learn more about Mosher Media at https://moshermedia.com

In today's podcast we explore the idea of hiring a landscaping company to remove the leaves or do it ourselves. Certainly in the creative field we understand the internal debate clients have about contracting out creative work or building the capabilities in-house. This discussion explores the pros and cons to raking all the leaves ourselves as the in-house team or contracting a landscape company. Learn more about Mosher Media at https://moshermedia.com

The client is always right, and the key to success in any endeavor is to listen to the needs of those around you. In today's podcast the discussion examines the conflict between creatives who want to deliver their best work and clients who need more video content created with fewer resources. Learn more about Mosher Media at https://moshermedia.com

Be careful with this podcast for it gets a bit deep at the end. In this discussion we discuss the work/life balance and the fine line between giving a customer well-deserved time and being taken advantage of. Remember, your time has value. Spend it wisely. Learn more about Mosher Media at https://moshermedia.com

Always approaching these topics with more questions than answers, Dan Mosher starts the discussion about HR issues when building a creative services team. The summary of the discussion may be the best part. Learn more about Mosher Media at https://moshermedia.com

In the era of Google ads and networking on LinkedIn do we really need to go to chamber meetings and networking events? In this podcast we consider the best way to determine if your time and money should be spent building relationships or spent on Google ads. We don't want to give away too much but there may even be mention of the use of direct mail. Learn more about Mosher Media at https://moshermedia.com

In today's podcast we re-visit some of the Mosher Media marketing ideas hoping to determine if they were pure genius or the worst promotion ideas ever. Learn more about Mosher Media at https://moshermedia.com

Today's thoughts as I consider the challenge of ensuring a positive customer experience for video production clients. In this podcast I reflect on the idea that the team needs to deliver a better customer experience than the owner would by working alone, and that positive customer experience needs to be something the business can provide or recreate in every situation. Learn more about Mosher Media at https://moshermedia.com

Today's thoughts as I prepare to speak to video production students at Kent State University. I share the story of working my first overnight shift at WNIR radio in Kent, Ohio. Learn more about Mosher Media at https://moshermedia.com

Welcome to the Mosher Media podcast series we call Small Business Corner. Dan Mosher invites Sam Siebert from Siebert Advertising to answer questions small business owners might have about digital marketing, SEO and Google analytics. As an advocate for the small business owner Dan Mosher hopes to deliver content that would be interesting and informative to business owners and marketers operating in the entrepreneurial spirit, and frequently on tight budgets or limited resources. Sam Siebert has a degree in Marketing from Ohio University and worked for Mosher Media from 2006 to 2012, through high school, college and for several years after graduating. Sam worked for a digital marketing firm in Cleveland, Ohio and then took a position at Siebert Advertising, an Akron based firm started by her father Mark Siebert in 1980. Sam can be reached at 330-628-5595 or through their website at www.siebertadvertising.com

Mosher Media Podcast #2 Ft. Shawn Martin of Jumpstart Video Productions by Dan Mosher

Dan Mosher hosts the first Mosher Media podcast. This discussion with Andrea Siebert and Tom Bulgrin focuses on Mosher Media's support of the AkronBuzz program, a local online broadcast serving Akron, Ohio. Akron is one of the largest media markets in the US without a local TV station and the AkronBuzz program is working to fill the void.