OPT-IN! — A Marketing and Sales Podcast

Today we’re sitting down with Joanna Weibe to talk about the content marketing mistakes you need to avoid like the plague. Joanna is the founder of Copy Hackers—a service that helps startups accelerate their growth through content marketing. They promise to help make your your content more persuasive, believable and usable, it says so right on their website ;) On this episode of the Opt-In! podcast, you’ll learn: Why good content marketing can’t be cheap or easy The dangers of using words like kick-ass and mofo to make youself standout Some tips on weaving your sales pitch inside of your content without looking shady If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Today we’re sitting down with Andy Paul to talk about the secrets to hiring the best salespeople to take your business to the next level. We’ll talk about what a good first sales hire looks like for most companies, the best questions to ask a potential sales hire in an interview, and the resources you can use to make hiring a salesperson easy. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it takes to make yourself interesting to an audience, and some live video pioneers you should be taking notes from. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Today we’re sitting down with Nick Raithel  to talk about something I struggle with Every. Single. Day. Time management. We’ll talk about the secrets to managing your time effectively, what tools you should be leveraging to make time management easier, and why browsing YouTube clips of kittens may actually be a good thing to do during your work day. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it takes to make yourself interesting to an audience, and some live video pioneers you should be taking notes from. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Dave Balter, founding CEO of companies like BzzAgent and Smarterer, sits down with us to talk about what marketers need to do when their market changes quickly. We’ll also chat about the value of word of mouth marketing in 2016, why top 5 lists are important, and what it’s like to manage a team that grows to over a hundred employees in just a couple of years. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Max Ade, Team Lead on Google's Mobile App User Acquisition team, sits down with us to talk about the secrets to mastering your mobile app advertising. We’ll chat about when businesses should start thinking about building a mobile app to increase customer engagement, the tools that are vital to measuring app performance, and common mistakes to avoid when you're advertising your mobile app for the first time. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Parker Thompson, aka Startup L. Jackson, sits down with us to talk about the meteoric rise of Twitter's most popular startup parody account.  We’ll cover what it was like to be the man behind the mask, why vanity metrics can be hurtful to your business, and how 500 Startups founder Dave McClure lost his title as the most profane motherf*$@er on Twitter.  If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Margaret Lawrence, ex-Google Chief of Staff, sits down with us to discuss the secrets to hiring a rockstar digital advertising agency.  We’ll cover  what to look for when hiring an agency for the first time, and why hiring an agency doesn't mean you get to stop paying attention to your performance metrics. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Allison Behringer, host of the smash-hit podcast The Intern, sits down with us to discuss why ever business should use podcasting to engage their customers.  We’ll cover what you need to know when launching your first podcast, how to measure success, and the best ways to hack your way into the iTunes new and noteworthy section. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Trevor Lynn, CMO at Social Tables, sits down to talk with us about how the internet is training the next generation of technology CMOs.  We'll also cover using company culture as a marketing tool, and how to adapt your marketing strategy when you company begins to grow. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

Hiten Shah, founder of Crazy Egg, Kissmetrics, and Quick Sprout, sits down with us to discuss how content marketing has played a role in the success of his companies. We’ll also talk about how to create meaningful content that resonates with your customers, what marketers need about using Snapchat, and why Batman and Robin exemplify the perfect co-founder duo.  If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Soso Sazesh, founder of Growth Pilots, sits down with us to discuss why so many businesses fail when it comes to building out a Facebook Ads strategy.  Soso has helped companies like Wordpress, Intuit, and Kissmetrics grow their customer-base through paid acquisition channels. We’ll talk about the differences between Facebook and Google AdWords, why ad fatigue is a real thing, and the hidden gems in Facebook Ads that will take your business to the next level. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

Tara Clapper, blog editor at SEMrush, sits down with us to talk about building relationships to catapult your content marketing strategy.  We also cover where content marketers can go to find their audience, how to capture that audience once it’s found, and what new tools marketers can leverage to build those helpful relationships online.  If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

Kyle York, Chief Strategy Officer at Dyn, sits down with us to talk about how he led Dyn's marketing and sales efforts to millions of dollars in revenue, hundreds of employees, and a $38 million Series A round of funding. We'll also talk about some of the benefits of building a tech company in New Hampshire, and what college parties can teach you about marketing and sales.    If you like this episode and are listening on iTunes, make sure you subscribe for weekly updates!    Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com