POPULARITY
Categories
AI is reshaping jobs, workflows, and the way organizations operate. In this episode, Dean Newlund talks with Nadav Wilf, founder of ZeremAI, about how CEOs can build an AI strategy that drives business results. In this episode, Dean Newlund and Nadav Wilf discuss: Where AI is changing jobs and responsibilities The three stages of AI use inside a business Turning AI productivity into deeper operational automation How different approaches to AI regulation affect innovation What AI companions could mean for human connection Key Takeaways: Start with business needs and workflows when deciding where AI can create the most value. Move beyond basic prompting by progressing toward automated and AI native systems as your organization develops its capabilities. Look for entire responsibilities AI can take over rather than using it only to make existing tasks faster. Understand the tradeoffs behind AI regulation and how approaches in the United States, European Union, and China shape innovation, risk, and control. Be intentional about human relationships as AI companions become more common and consider how technology can support rather than replace human connection. "AI is incredibly exciting. There's so much opportunity and things you can do, and there's a lot [you] can't do still, and it's about creating that relationship and finding that balance.” — Nadav Wilf About Nadav Wilf: Nadav Wilf is an entrepreneur, investor, and the CEO of ZeremAI, a company at the forefront of AI implementation and systems automation. With a career spanning over two decades, Nadav is a three-time founder with multiple successful exits who has dedicated his life to understanding how technology can unlock human potential. Rather than viewing AI as a replacement for human talent, Nadav approaches it as a catalyst for a high-performance culture, helping organizations restructure their workflows to reclaim massive amounts of productive time. A dynamic speaker and strategic advisor, he speaks passionately about the transition into an AI-first economy, the rise of AI agents, and how leaders can navigate the massive cultural and operational shifts of the modern workplace. Connect with Nadav Wilf: Website: https://zerem.ai/ LinkedIn: https://www.linkedin.com/in/nadavwilf Instagram: https://www.instagram.com/nadavwilf/ See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Send us Fan MailEvery business decision has a cost.When you say yes to one thing, you are saying no to something else. And when you say no, you may be choosing consequences you never intended.In this episode of the EntreMD Podcast, Dr. Una breaks down how seemingly small decisions around visibility, team building, pricing, and investing in your own growth can have a major impact on your business, your income, your time, and your ability to serve.You'll learn how to evaluate both sides of a decision, recognize the expensive choices that may be holding your business back, and start making more profitable decisions as a physician entrepreneur.If you want to build a business that gives you greater impact, financial freedom, and time freedom, this episode will help you think more strategically about the choices you make every day.Tune in!Additional Resources:Learn more about my 12-month program. Interested in 1-on-1 coaching? Apply here.Grab a copy of the "The 7-Figure Physician CEO" book. When you are ready to work with us, here are three ways: The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here. EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.To get on a call with my team to determine your next best step, go hereAdditional Resources:Learn more about my 12-month program. Interested in 1-on-1 coaching? Apply here.Grab a copy of the "The 7-Figure Physician CEO" book. When you are ready to work with us, here are three ways: The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here. EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.To get on a call with my team to determine your next best step, go here ...
A bank rejection does not necessarily kill an acquisition, but careless financing can. In this episode, I share ten practical lessons from a recent Empire Group meeting, including how to find alternative financing, protect yourself during valuation and due diligence, stress test debt service, evaluate an unusually strong financial year, manage advisers, follow up professionally, and stop wasting time on problems you do not have yet. The central lesson is simple: remain persistent and flexible, but never abandon a disciplined acquisition process. To Your Success, Bruce
We're back for a brand-new season!
The AI gap will kill companies.What is it? it's the large divide between AI's crazy impressive capabilities and what most companies are actually using them for. And one of the biggest reasons for the AI gap? Talking. Like... no one understands how to talk about AI because the technology changes faster than Usain Bolt in Beijing. You wanna talk to your AI team about LLMs? PFT. They're running Ralph Wiggum loops in Claude Code and just kinda reading the code before it hits production. Yeah, the divide is WIIIIIDE. So we're gonna tackle it together on the second volume of our Starter Series: AI Without the Jargon: The AI Language Every Business Leader Needs to live by in 2026 -- An Everyday AI Chat with Jordan WilsonNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI Jargon Barrier for Business LeadersGenerative AI Basics and Lingo BreakdownChatGPT, Claude, and Gemini Model ComparisonUnderstanding Tokens and Context WindowsLarge Language Models: Prompt to OutcomeParameters, Model Power, and Cost ImplicationsRetrieval Augmented Generation (RAG) ExplainedEmbeddings, Vector Databases, and ChunkingAgentic Models vs. Transformer ModelsAI Risks: Hallucinations, Prompt Injection, GuardrailsModel Context Protocol (MCP) and ConnectorsScaffolding for Complex AI WorkflowsAI Success: ROI, Risk, and Implementation StrategiesTimestamps:00:00 "Join Start Here Series Community"03:21 Bridging AI and Business Leaders09:35 Partnering for Generative AI Success12:26 "AI Models Operate Using Tokens"15:41 "Shift to Smaller AI Models"18:56 "Understanding RAG and Its Impact"22:38 "AI Tools Connecting via MCP"24:56 "Minimizing AI Hallucinations Effectively"28:45 "Fast, Careful AI Implementation"30:53 "AI Guide for Business Leaders"Keywords: AI language, AI jargon, artificial intelligence terminology, AI lingo, large language model, generative AI, prompt engineering, context engineering, context window, tokens, tokenization, model architecture, model parameters, neural network connections, Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info)
SMALL BUSINESS FINANCE– Business Tax, Financial Basics, Money Mindset, Tax Deductions
One lawsuit could put more of your rental portfolio at risk than you think. An LLC alone may not be enough. In this episode, Tiffany explains the four layers of real estate asset protection: insurance, separate entities, privacy, and advanced legal planning. You'll learn the difference between a claim tied to a property and one that follows you personally. Tiffany also shares how better coverage and separate entities helped protect a client's six-property portfolio. These smart strategies can support your wealth planning, but every state has different rules. Your attorney, insurance advisor, lender, and tax professional must work together. Before another claim puts your properties at risk, listen and find the gaps in your plan. Next Steps:
The next 12 months of AI leaked. Kinda. For the past 90ish days, we've been quietly collecting evidence of what's next.1,030 saved posts. 90 Podcasts. Countless conversations. Every model drop, every leak, every quiet product update the big labs hoped you'd scroll past.Then we connected the dots.What came out the other side: 19 calls on where AI goes over the next 12 months. And some of them are uncomfortable.We're walking through all 19. Bring your team's AI roadmap. You'll want to edit it.
For years, business owners have been laser-focused on SEO — but the way people search is changing fast. In this episode, we break down Answer Engine Optimization (AEO), the strategy every business owner needs to understand as more people turn to AI tools like ChatGPT and Claude to find answers instead of scrolling through search results. We cover what AEO actually is, how it works alongside traditional SEO, and seven practical ways to start optimizing your content so AI tools recognize your business as a trustworthy source. Whether you're a solopreneur or scaling a team, this episode will help you future-proof your marketing strategy for the AI era. Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/what-is-aeo-the-new-search-strategy-every-business-owner-needs-to-know
If you cannot answer why a customer should buy from you instead of your competitor, your sales strategy is failing.Many business owners think claiming they have great service or decades of experience is enough to secure a deal. The reality is that these points are standard expectations, not reasons to choose you. When your entire competitive advantage relies on subjective claims, you end up fighting a losing battle for every new lead.This analysis examines why those common pitches fail to land with today's buyers. You will learn to strip away the fluff and build a unique selling proposition that actually forces a prospect to notice your business. We break down how to stop relying on generic promises and start highlighting the specific value that makes your company the only logical choice for customer acquisition.Subscribe for weekly business growth strategy breakdowns, and comment below with the biggest challenge you face when trying to differentiate your brand from competitors.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook
Building a strong brand requires more than visibility. Discover proven strategies that improve customer trust, pricing power, and marketing performance while creating lasting competitive advantage in increasingly crowded markets. To learn more, visit https://thelolaagency.com/brand-makes-everything-else-work-harder/ London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com
Are you posting consistently on social media but not seeing the results you hoped for?In this solo episode of The Business of Thinking Big, Lianne Kim breaks down the five essential types of content every entrepreneur should be creating to attract new followers, build trust, and convert their audience into paying clients.Rather than posting randomly or chasing every trend, Lianne shares a simple content strategy built around the customer journey. She explains how each type of content serves a specific purpose—from grabbing attention and establishing credibility to guiding potential clients through your marketing funnel.She also shares a bonus content category that helps audiences connect with the person behind the brand while keeping your content authentic and engaging.In this episode, you'll learn:The five types of content every business owner should createHow to attract new followers without sounding salesyWays to position yourself as an expert in your nicheHow to build credibility through everyday business momentsThe importance of creating content that moves people through your sales funnelWhen and how to promote your services without overwhelming your audienceWhy showcasing your personality helps people connect with your brandWhether you're building a coaching business, service-based company, or personal brand, this episode will help you create content with more intention and better results.Timestamps: 00:00 – Why most entrepreneurs struggle with social media content01:00 – The purpose behind every piece of content02:00 – Understanding your content funnel04:00 – Content Type #1: Get attention and attract new followers07:00 – Content Type #2: Show people what you know09:00 – Content Type #3: Build credibility and authority12:00 – Simple ways to showcase speaking opportunities and expertise15:00 – Content Type #4: Move people further down your funnel17:00 – Promoting workshops, webinars, and free trainings20:00 – Content Type #5: Promote your services strategically23:00 – How to talk about your offers without sounding salesy26:00 – Why promotional posts often receive less engagement28:00 – Bonus Content Type: Let your personality shine30:00 – Why audiences connect with the human behind the brand32:00 – Finding the right balance in your content mix33:00 – Creating a simple content schedule that works34:00 – Test, tweak, and find what works for your audience35:00 – Final recap and content creation encouragement—Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandcoPodcasting support:https://theultimatecreative.com
In this episode of the Know Your Numbers Podcast, Chris McCormack kicks off a brand-new series on business systems by breaking down the financial systems every entrepreneur should implement before focusing on tax planning.Many business owners struggle with cashflow, bookkeeping, budgeting, and financial decision-making not because they aren't making money, but because they lack systems.Learn how proper bookkeeping, Profit First, budgeting, and financial reviews can help you build a healthier, more profitable business while avoiding costly mistakes.Whether you're a small business owner, entrepreneur, real estate investor, or self-employed professional, these financial systems will help you make smarter decisions, improve cash flow, and create a more profitable business.If this episode helps you, Like, Follow, and Share to support more business owners on their journey to having the right financial systems.••••••••••••••••••••••••••••••••••••••••••••➤➤➤ To become a client, schedule a call with our team➤➤ https://www.betterbooksaccounting.co/booking-calendar/better-books-consultation••••••••••••••••••••••••••••••••••••••••••••Connect with Better Books on Social MediaFacebook: https://www.facebook.com/betterbooksaccounting.coInstagram: https://www.instagram.com/betterbooksaccounting.co→ → → SUBSCRIBE TO BETTER BOOKS' YOUTUBE CHANNEL NOW ← ← ← https://www.youtube.com/@betterbooksaccountingThe Know Your Numbers REI podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests.
What can a hotel teach you about running your business? Turns out... A LOT. After spending the past month living out of hotels while traveling, I started noticing something. The businesses that earn five-star reviews aren't necessarily the fanciest. They're the ones that make people feel seen. So I took the Top 10 complaints hotel guests have and the Top 10 things they absolutely love...and connected every one of them back to leadership, customer experience, branding, and business. Because whether you're running a hotel, a law firm, a marketing agency, a manufacturing company, or a coffee shop... People remember how you make them feel.
In this episode, Jon Paramore and Alisa Paramore introduce The Five Boxes. These are the five essential pillars every business must understand to grow, scale, and last: Marketing, Sales, Operations, Fulfillment, and Recruiting. This episode provides an overview of how these five areas work together, why weakness in any one box creates bottlenecks, and what you can expect from this series as they break down each pillar into practical strategies you can apply to your own business.
Executive Summary In this episode, Kim Butler and Spencer Shaw continue their conversation on taxes, moving past the W2 versus self-employed comparison to cover two categories they hadn't yet addressed: business ownership and real estate investment. Kim walks through the progression from a simple Schedule C sole proprietorship to an LLC and eventually an S corp or C corp, explaining why any amount of 1099 income opens the door to valuable home office deductions. She then turns to real estate, pointing listeners toward bonus depreciation and cost segregation as free, learnable strategies that pay off well before a CPA ever gets involved. Kim and Spencer also get into the more advanced and higher-risk end of the tax strategy spectrum: oil and gas investments for accredited investors, along with lesser-known credits tied to motion pictures, Native American tribes, and solar. They discuss the Augusta Rule, what it actually takes to qualify as a real estate professional, and why Kim remains cautious about deductions built on real estate losses. The episode closes with a practical look at business entry points, including the role of the Kolbe profile in deciding whether a franchise, a purchased business, or staying W2 is the right fit. Throughout, Kim's message stays consistent: these strategies are valuable, legitimate, and worth learning, but they only work inside a foundation of emergency funds, opportunity funds, and guaranteed, boring money that's absolutely going to be there. Links & Resources Mentioned Prosperity Thinkers: https://prosperitythinkers.com/podcasts/ Prosperity Parents: http://prosperityparents.com/ Kim D. H. Butler on YouTube: https://www.youtube.com/@KimDHButler Contact: hello@prosperitythinkers.com Keywords financial freedom, Prosperity Thinkers, tax strategy, whole life insurance, cash flow, wealth preservation, mindset, financial education, business deductions, 1099 income, bonus depreciation, cost segregation, real estate professional status, Augusta Rule, accredited investor, oil and gas investing, Kolbe profile, LLC vs S corp, confidence, recommendation Episode Highlights [00:00:00 - 00:01:00] Spencer reintroduces the tax series and asks Kim to cover the two categories they haven't discussed yet. [00:01:00 - 00:02:00] Kim breaks down business structures, from Schedule C to LLC to S corp and C corp, and why 1099 income matters. [00:02:00 - 00:04:00] Kim points W2 earners toward real estate, starting with a single-family rental or Airbnb and a management company. [00:04:00 - 00:05:00] Kim explains why learning bonus depreciation and cost segregation costs nothing before you bring in a CPA. [00:05:00 - 00:06:00] Kim adds a third category for accredited investors: oil and gas, referencing Tom Wheelwright's book on the subject. [00:06:00 - 00:07:00] Spencer lists lesser-known accredited investor credits: motion picture, Native American tribe, tree carbon offset, and solar. [00:07:00 - 00:08:00] Spencer and Kim discuss why Tom Wheelwright built a casita, and how a real commute strengthens home office deductions. [00:08:00 - 00:09:00] Spencer introduces the Augusta Rule, renting a property to your own corporation for an annual meeting deduction. [00:09:00 - 00:11:00] Kim explains real estate professional status, the 750-hour requirement, and why it usually falls to a non-W2 spouse. [00:11:00 - 00:13:00] Kim cautions against chasing tax losses through real estate and shares the golf pros' limited partnership story from the 1970s. [00:13:00 - 00:15:00] Spencer and Kim weigh simple guaranteed returns against complex real estate deals that don't clear double digits. [00:15:00 - 00:17:00] Kim lays out business entry points: Schedule C to LLC, the Kolbe profile, franchise fit, and following talents over passion.
The Find Your Leadership Confidence Podcast with Vicki Noethling
Find Your Leadership Confidence Podcast Episode Title: What is Corporate Credit and Why Every Business Needs It Episode Description What if your business could qualify for funding without putting your personal credit on the line? In this episode of the Find Your Leadership Confidence Podcast, host Vicki Noethling welcomes Sue Schuster, Corporate Credit and Profit Acceleration Coach, for an eye-opening conversation about one of the most overlooked business growth strategies—corporate credit. Drawing on more than 20 years of experience as a successful entrepreneur, Sue shares how building and selling her own business led her to discover the incredible power of corporate credit. She explains how entrepreneurs can establish business credit tied to their EIN, access funding without relying on personal guarantees, and create a stronger financial foundation for long-term growth. Throughout the conversation, Sue debunks common myths surrounding corporate credit, explains why having a relationship with your bank isn’t the same as building business credit, and discusses the ideal time to begin establishing your company’s financial profile. She also shares practical strategies for leveraging corporate credit to finance growth opportunities, improve cash flow, and even invest in real estate—all while protecting your personal credit. Whether you’re just starting your business or preparing to scale, this episode offers practical insights that can help you unlock new funding opportunities and build a more resilient company. Some questions discussed include: Sue’s entrepreneurial journey and transition into corporate credit coaching How previous business ownership prepared her for helping entrepreneurs today Common myths surrounding corporate credit Why every business should establish corporate credit—even if they already have a bank When is the right time to begin building business credit How to establish, grow, and use corporate credit strategically How investors can leverage corporate credit in real estate without relying solely on personal funds If you’re ready to build your business on a stronger financial foundation while protecting your personal assets, this is an episode you won’t want to miss. Schedule a free business credit report analysis https://api.leadconnectorhq.com/widget/booking/wtguXbvCsFDQTBBwzMcB Subscribe to Our PodcastConnect With Our Guest Website: https://sschuster.profitturing.ai/ LinkedIn: https://www.linkedin.com/in/sue-pantano-schuster-380033380/ Facebook: https://www.facebook.com/profile.php?id=61573725099128The post Sue Schuster on What is Corporate Credit and Why Every Business Needs It first appeared on The Find Your Leadership Confidence Podcast with Victoria Noethling.
What if your business doesn't need another strategy? What if it needs a stronger structure? In Part 3 of A Business That Makes Sense, Kehla G explores why so many entrepreneurs stay stuck—not because they lack ambition or discipline, but because they're trying to build on foundations they don't fully understand. Building on the first two episodes, Kehla introduces the three elements she believes every business owner needs to understand before adding more tactics, content, or offers: your constraint, your path, and your center. From there, she explains the four business foundations that create clarity, consistency, and sustainable momentum. In this episode, you'll learn: Why businesses are designed—not accidentally built. The difference between your business's constraint, path, and center. Why tactics don't solve structural problems. The four foundations every business needs to create consistent growth. How clarity leads to better decisions, stronger momentum, and greater self-trust. If you've been feeling like you're constantly rebuilding your business, chasing the next strategy, or wondering why nothing seems to stick, this episode will help you see your business through a completely different lens. Because a business that makes sense isn't built by adding more. It's built by understanding how every piece works together. In the final episode of this series, Kehla shares why she created Built to Hold, who it's designed for, and why she believes the future belongs to entrepreneurs who build businesses with intention instead of reaction.
Not every business needs a complicated follow-up system—but every business does need the right follow-ups happening consistently. In this episode of Follow-Up Quick Tips, Sally shares the three essential follow-up stages every business should have in place: inquiry follow-ups, appointment follow-ups, and proposal or quote follow-ups, along with why consistency matters more than complexity. Learn how to create a simple follow-up process by deciding when each follow-up happens, who owns it, what the message says, and what to do if there's no response. Your quick action is to identify which of these three follow-up systems is least consistent in your business and improve that one first to stop opportunities slipping through the cracks. Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins
Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP What actually makes a great CEO, and does it change when you go from leading 10,000 people to leading five? Jeannette Linfoot spent 25 years climbing from graduate trainee to CEO of Saga's travel division and Managing Director of Emerging Markets at TUI, before leaving the boardroom to found Brave Bold Brilliant and host the Rise Up Academy podcast. She breaks down the leadership lessons, hard calls and mindset shifts from both sides of the desk. She explains: - Why she spent years telling herself "I'm not entrepreneurial" - and why that inner voice was rubbish - Why a leader needs to be like a helicopter: hovering above the business, knowing exactly when to land - Why letting go of the tasks you hate is the easiest way to start delegating Chapters: 00:00:00 Intro 0:00:48 Who Is Jeannette Linfoot? 00:01:39 Growing Up In Manchester And Studying Economics 00:02:33 Graduating Into A Recession And Getting Rejected By Everyone 00:03:08 Landing A Graduate Role At Thomson Holidays 00:03:56 Becoming CEO Of Saga's Travel Division 00:05:03 Working Her Way Up To The Top 00:06:07 Why Travel Is A Brutally Low-Margin Industry 00:08:25 The Turning Point To Leave Corporate Life 00:10:28 Proving She Could Succeed Outside The Boardroom 00:11:11 What Makes A Great CEO 00:13:02 Leading From Having Started At The Bottom 00:14:04 "Mowing The Lawn": Making The Hard Cost-Cutting Calls 00:16:41 How Her Economics Degree Shaped Her Business Thinking 00:18:15 Why Business Is Personal 00:20:01 From Corporate Advisor To Accidental Entrepreneur 00:20:59 When Covid Wiped Out Her Income Overnight 00:22:05 How Brave Bold Brilliant Got Its Name 00:23:17 What Podcasting Has Done For Her Business 00:26:50 Jeannette's Leadership Philosophy 00:27:36 The Helicopter Theory Of Leadership 00:29:37 Leading 10,000 People vs Leading A Team Of Five 00:30:23 The Reality Of Losing The Corporate Brand Behind You 00:33:19 Silencing The "I'm Not Entrepreneurial" Inner Gremlin 00:33:57 Why Entrepreneurship Isn't For Everyone 00:37:27 How To Let Go And Start Delegating 00:39:20 The Hourly Rate Test For What You Should Stop Doing 00:40:02 Leading A Perfectionist Who Won't Let Go 00:42:16 Managing A High Performer With Toxic Habits 00:44:56 The Three Phases Of Business Growth 00:46:35 The Nine-Box Talent Matrix 00:47:55 Building A Succession Plan For Every Role 00:48:37 Three Pieces Of Advice For New Leaders 00:52:23 Quick Fire: Best Tip For Strategy 00:53:31 Quick Fire: Best Tip For Branding 00:54:14 Quick Fire: Best Tip For Marketing 00:54:35 Quick Fire: Best Tip For Sales 00:55:25 Quick Fire: Best Tip For Operations 00:56:30 Who She'd Choose To Run Brave Bold Brilliant 00:57:57 Where To Find Jeannette Linfoot Jeannette Linfoot: LinkedIn: Jeannette Linfoot Brave Bold Brilliant: Brave Bold Brilliant Even More Value: Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Hear from Adam and some of the country's biggest entrepreneurs on how to SCALE your Business past £1 Million: Business Icons Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: Business Scale Up Day Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching
AI is changing marketing, but not in the way most people think.The real shift isn't just better content generation or faster workflows. It's how buyers discover businesses, how AI agents interact with websites, and how companies need to rethink their entire go-to-market strategy.In this episode of Uncomplicate It, I sit down with Michael Cucchi, Chief Marketing & Product Officer at Hydrolix, to explore what the next generation of marketing looks like in a world driven by AI, real-time data, and autonomous agents.Michael shares how marketers can prepare for the shift from traditional SEO to GEO, why product and marketing teams need to work more closely than ever, and how businesses can embrace AI without losing the human element that builds trust.This conversation isn't about chasing the latest AI trend. It's about understanding where technology is headed—and how leaders can adapt before everyone else catches up.We cover:Why GEO is becoming the next evolution of SEOHow AI agents are changing customer behaviorThe role of real-time data in better business decisionsProduct-led vs. sales-led growth in today's marketWhy marketers should learn AI instead of fearing itHow category leaders position themselves for long-term successThe future of agent-to-agent commerceWhy brand, messaging, and human creativity still matter in an AI-driven worldTakeaways:AI is a tool, not a replacement for people.Customer trust will matter more than ever.The companies that adapt early will have a significant competitive advantage.Marketing and product can no longer operate in silos.Success in the AI era comes from combining technology with clear strategy and human insight.If you're building a business, leading a marketing team, or trying to understand where AI is taking the future of work, this episode is packed with practical insights you can apply today.Connect with Michael Cucchi:
The Numbers Every Business Owner Should Track: Day 28 Summer Business School Are you measuring the right things in your business? One of the biggest differences between struggling entrepreneurs and successful CEOs is that CEOs know their numbers. They don't rely on feelings or hope—they use data to make confident decisions. In Day 28 of Summer Business School, you'll learn how to create your own CEO Dashboard™ so you can stop guessing and start leading your business with clarity. In this episode, you'll discover: The five numbers every business owner should track each week How to build a simple CEO Dashboard™ The difference between vanity metrics and meaningful business metrics The weekly numbers I personally review to grow my business How tracking the right data helps you make smarter decisions and grow faster You'll also complete a practical assignment to choose the five metrics you'll begin tracking every week so you can stay focused on what actually moves your business forward. If you're ready to think like a CEO and build a business with confidence, this episode is for you. Ready to take the next step? Join my FREE 4-Day Business Builder Challenge at ClassyCareerGirl.com/challenge, where I'll help you choose your business idea, create your first offer, and build three income streams that work together to grow a profitable business. Class is in session!
AI becomes valuable when it helps people do their real work, not when it simply becomes another tool to manage. In this episode of Grounding AI, Donna Peterson welcomes Aya Takase, Head of Global Marketing Communications at Rigaku and Vice President of AI Operations, for a practical conversation about helping employees adopt AI in ways that improve communication, decision making, and everyday work. Instead of discussing the latest AI trends, Donna and Aya focus on real business challenges: How busy professionals can start using AI today Why marketers are often the best people to lead AI adoption How to review AI-generated content before publishing it Why companies don't need dozens of AI tools How internal AI champions can help entire organizations learn faster Why understanding your business is more important than understanding AI Whether you work in manufacturing, industrial marketing, an association, or another B2B industry, you'll leave with practical ideas you can begin using immediately. At World Innovators, we believe AI should strengthen communication, support business strategy, and help companies build stronger relationships with their audiences. This conversation demonstrates exactly how thoughtful AI adoption can support those goals. Subscribe for weekly conversations about practical AI for business leaders. *** Reach out to dpeterson@worldinnovators.com if you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.
Send us Fan MailEvery business runs on trust — but trust isn't measured by your website, your logo, or your marketing. It's measured in hundreds of small, everyday moments. This week's Monday Morning Motivation tells the story of a farmer, a baker, and a pound of butter — and the surprising twist about who was really being weighed.If you've ever wondered what your business would reveal if it were put on a scale today, this one's for you.
Get your hand-picked playbook here: https://www.figuringout.co/pdf/fo-540Check out The Money Trap: https://amzn.in/d/0hTkmA3jGuest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.(00:00) - Intro(02:31) - Masayoshi Son's Two Epic Crashes & Comebacks(06:28) - What Makes Masayoshi Son a True Visionary(09:26) - Steve Jobs, the ARM Holdings Deal & Betting on the Future(11:41) - Inside the $100 Billion Vision Fund & What Killed WeWork(15:36) - Adam Neumann: Salesman, Visionary, or Both?(18:20) - When to Suspend Analysis: Betting on Future Business Models(23:42) - Indians Building Startups in India vs. Silicon Valley(27:21) - India vs. the US vs. China: What It Takes to Build There(32:56) - Underfunded vs. Overfunded Startups(37:14) - Bhavish Aggarwal & the Art of Attracting Capital(39:42) - Masayoshi Son & Ritesh Agarwal's Special Bond(43:08) - What VCs Actually Look for in Founders(45:45) - Why Stubborn Founders Often Win(47:00) - The Most Inspiring Entrepreneur: Elon Musk(50:26) - Other Entrepreneurs Who Inspire Him(52:38) - Steve Jobs: The Leonardo da Vinci of Tech(53:57) - Why "Follow Your Passion" Is Terrible Advice(58:16) - The Money Trap: How Much Is Enough?(1:00:46) - Sleep, Health & Data-Driven Obsession(1:04:14) - The Next Billion-Dollar Opportunity: AI in Every Business(1:06:59) - Why He Finally Wrote His Book(1:14:05) - OutroIn today's episode, we sit down with T. V. Mohandas Pai, Co-founder and Chairman of Aarin Capital and Chairman of 3one4 Capital to discuss India's future, entrepreneurship, AI, governance, and what it really takes to build a successful career.Follow Alok Sama Here:LinkedIn: https://www.linkedin.com/in/aloksama/About Raj ShamaniRaj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.To Know More,Follow Raj Shamani On ⤵︎Instagram @RajShamani https://www.instagram.com/rajshamani/Twitter @RajShamani https://twitter.com/rajshamaniFacebook @ShamaniRaj https://www.facebook.com/shamanirajLinkedIn - Raj Shamani https://www.linkedin.com/in/rajshamani/About Figuring OutFiguring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
This podcast is powered by Klean Freaks University.com — where real cleaners build real empires. From mop buckets to million-dollar systems, we teach you how to clean smarter, lead stronger, and scale faster.At first glance, this episode is about comforters, duvets, quilts, and Airbnb bedding.But it quickly becomes something much bigger.After reading more than 70 comments in a Facebook discussion among short-term rental owners, Shannon realized the conversation wasn't really about bedding at all—it was about systems.Every business owner faces small operational decisions that quietly impact labor, training, inventory, customer experience, and profitability. Whether you're running a cleaning company, managing vacation rentals, or leading any small business, the question isn't which bedding system is best. The question is whether your systems are helping your business grow or holding it back.In this episode, Shannon shares practical insights on operational efficiency, scalability, training, and why successful business owners stop asking, "What do I like?" and start asking, "What scales?"If you've ever felt like your business is working harder than it should, this episode will challenge you to identify your own "comforter problem" and begin building systems that buy back your time.Related Episodes: • Episode 214 – Training Day One: What Should It Look Like?https://www.buzzsprout.com/2155653/episodes/17006680 • Episode 210 – Culture Starts at the Top (with Paul Germo)https://www.buzzsprout.com/2155653/episodes/16855068 • Episode 213 – Interview Red Flagshttps://www.buzzsprout.com/2155653/episodes/17005765If this episode brought you value, please consider following the podcast, leaving a review, and sharing it with another business owner.Those three simple actions help us reach more entrepreneurs who are working to build businesses—and lives—they actually want to participate in. Support the showThanks for tuning in to Cleaning Business Life — the podcast for cleaning business owners who want to build a profitable, sustainable company without burning out.Hosted by Shannon Miller and Jamie Runco, each episode pulls back the curtain on what it really takes to start, grow, and scale a cleaning business — covering pricing, systems, leadership, boundaries, and the real conversations most people avoid.
Today's conversation is with Dylan King, founder of King AI and Automation. Dylan helps businesses in the UK identify and implement the AI systems that allow them to grow and scale effectively.Artificial Intelligence is moving at an incredible pace.Every week there's a new tool, a new model, or another headline claiming AI will change everything.The challenge for most business owners isn't whether AI matters. It's knowing what actually matters.In this conversation, Dylan cuts through the noise to explain which AI tools are genuinely worth your time, how to implement them into your business, and why AI should be viewed as a productivity multiplier rather than a replacement for your expertise.Expect to learn:Why Dylan recommends Claude over other AI platforms for most business ownersHow Claude Projects can become your AI-powered operating systemWhy one-off AI chats are limiting your productivityThe AI tools every business owner should know aboutWhy Fathom AI is transforming meetings and sales callsHow NotebookLM can become your personal learning assistantWhy Airtable is an ideal first CRM for growing businessesThe biggest mistakes people make when creating AI contentWhy your expertise should always come before AIThe security risks businesses need to understand before deploying AI publiclyWhere AI is heading and what it means for the future of businessIf you've been wondering how to actually use AI beyond writing emails or asking simple questions, this conversation will give you practical ideas you can implement immediately.Order your supplements from VitaMonth using CAMBRO for 50% off - https://vitamonth.ukMake Millionaire Money Moves - https://millionaire-fhcpmlvz.manus.spaceAudit your sales process in 4 minutes - https://colinsales-vygp2xak.manus.spaceGet my Linkedin for Sales Guide - https://colcambro.kit.com/products/linked-in-personal-brand-for-sellingConnect with Dylan:LinkedIn: https://www.linkedin.com/in/dylan-king-ai/Website - https://www.kingaiandautomation.co.uk/ Connect with Col:Instagram: https://www.instagram.com/col.cambro/Email List: https://colcambro.kit.com/30bde23b0cPatreon: https://www.patreon.com/ColCampbell
Every entrepreneur makes mistakes. I know I have. The difference between the businesses that survive and the ones that fail isn't who makes fewer mistakes—it's who owns them faster. In this episode of Fuel Your Drive, I'm sharing why refusing to take accountability is one of the biggest reasons businesses quietly fall apart. I'll walk you through real examples from my own journey, including lessons I've learned as a founder, CEO, and franchisor, and why I've found that speed, honesty, and ownership will always beat excuses. I'll also share a conversation I recently had with a franchise owner who completely changed the way he looked at a problem after one simple shift in mindset. In this episode, we'll cover: Why mistakes don't destroy businesses—denial does The hidden cost of waiting too long to fix a problem Why accountability builds trust with your team and customers How successful leaders respond when things go wrong The framework I use to identify mistakes, solve them quickly, and keep moving forward If you're building a business, leading a team, or chasing big goals, this episode is a reminder that your mistakes don't define you—but how you respond to them absolutely does. If this episode brings you value, I'd really appreciate it if you subscribed to the channel, left a review, and shared it with someone who needs to hear it. I don't run ads for this podcast, so every share and every review helps us continue growing this community. As always... Fuel Your Drive.
LEAVE A REVIEW if you liked this episode!!Let's Connect On Social Media!youtube.com/anthonyvicinotwitter.com/anthonyvicinoinstagram.com/theanthonyvicinohttps://anthonyvicino.comJoin an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus.www.beyondtheapex.com
In This Episode of Business Lunch: We explore the evolving landscape of search engine optimization (SEO) versus answer engine optimization (AEO), and how businesses can adapt their strategies to stay ahead in AI-driven search environments. They discuss practical tactics, the importance of evidence and authority, and how to leverage paid and organic channels effectively.Chapters:00:00 Introduction and Episode Overview00:17 Challenges with Technology and Setup00:30 Introduction to ChatGPT Ads and Platform Insights00:58 SEO vs AEO: What's the Difference?01:26 Understanding Search Engine Optimization and Answer Engine Optimization02:02 Should You Invest in SEO Now?02:30 Clarifying SEO, GEO, and Generative Engine Optimization03:06 How Answer Engines Are Replacing Search Engines03:42 The Shift from Rankings to Recommendations04:15 Using Search Engines for Direct Source Verification04:56 The Changing Role of Search in Customer Awareness Levels05:36 Branded Search and Its Importance06:01 The Evolving Nature of Search Optimization06:19 Optimizing for Recommendations, Not Rankings07:15 Bidding Strategies on Competitors and Trademark Terms08:40 Cost-Effective Strategies for Competing in Answer Engines10:00 Practical Approach for Business Owners11:00 From Rankings to Recommendations: New Optimization Goals12:08 The Role of Evidence and Proof in AI Recommendations13:15 Creating Credibility and Authority for Search Engines14:06 Content Strategy for AEO Success15:29 Schema and Technical SEO for AI16:29 Building the Neural Network: Assets and Relationships17:32 Practical Steps to Optimize for AI and Answer Engines18:36 Focusing on Questions, Not Keywords19:10 Gathering Evidence to Prove Authority20:39 Distribution, Freshness, and Uniqueness in Content21:26 The Importance of Original and Contrarian Content22:29 Using the Skyscraper Strategy for AI Optimization23:46 Reverse Engineering Top Sources and Cited Content25:38 Prioritizing Strategies Based on Business Needs26:09 Shifting Budgets from SEO to AEO27:05 Content and Embedded Influencers for Organic Growth28:14 Paid Search and Branded Terms for Immediate Impact29:41 Balancing Organic and Paid Strategies33:02 The Role of Authority and Evidence in AI Rankings36:34 Starting with Paid Search and Organic Content37:49 The Future of Search and Business Strategy40:13 Encouragement to Experiment and Share Results42:22 Final Thoughts and Wrap-upConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube
Most business owners assume that when the time comes to sell their company, a buyer will be ready to write them a check. But many businesses never sell. Others sell for far less than the owner expected because the company was never built to operate without them. In this episode of the New Jersey Business Podcast, Paul and Vanessa Valverde sit down with Kevin Santana, a business broker at Mercato List, to discuss what really makes a business valuable, transferable, and attractive to buyers. Kevin explains why revenue alone does not determine what a company is worth and why buyers pay close attention to profitability, predictable cash flow, clean financial records, documented systems, customer concentration, team stability, and owner involvement. The conversation explores the most common mistakes business owners make before attempting to sell, including waiting too long to prepare, keeping disorganized financial records, failing to document processes, and building a company that depends entirely on the owner's knowledge, relationships, and daily involvement. Kevin also breaks down how business brokers help buyers and sellers navigate the transaction process, including valuation, confidentiality, buyer screening, negotiations, due diligence, financing, transition planning, and closing. For entrepreneurs interested in acquiring an existing company, Kevin shares what buyers should investigate before making an offer, which red flags can expose a bad deal, and why buying a profitable business can sometimes be faster than building one from the ground up. This episode is not only for business owners preparing to sell. It is about building a stronger company with better systems, clearer financials, a capable team, less owner dependency, and more options for the future. Because even if you never sell your business, building it as if someone could buy it will usually create more freedom, stability, and value.
SMALL BUSINESS FINANCE– Business Tax, Financial Basics, Money Mindset, Tax Deductions
Your bookkeeping may look organized, but are the numbers actually correct? In this episode, Tiffany explains why every business owner should reconcile bank and credit card accounts each month. You'll learn how reconciliation catches missing income, lost deductions, duplicate charges, fraud, and other costly errors. You'll also discover why accounting software cannot replace human review—and how bad bookkeeping can lead to the wrong tax bill, unreliable financial reports, and poor business decisions. This simple monthly finance routine can improve your accounting and bookkeeping, protect your tax preparation, and give you numbers you can trust. Do not wait until tax season to discover that your books are wrong. Listen now and learn how one monthly habit can protect your money and your business. NEXT STEPS
Most sales conversations have the right ingredients but the wrong sequence. In this episode, our host breaks down the four step sales flow that every business needs regardless of what you sell or who you sell it to. From earning the room in the first two minutes to closing the loop before the conversation ends, these four steps give every sales conversation a structure that moves people toward a decision without feeling scripted or forced. If your conversations feel good but your close rate does not reflect it, this episode is for you.
Most business owners judge marketing by the first sale. The best businesses measure it by the lifetime value of a customer.In this episode, I explain why marketing isn't an expense—it's an investment in acquiring profitable lifetime customers. We explore customer lifetime value, cost per acquisition, retention, referrals, and the key numbers that turn marketing from guesswork into a predictable growth strategy.Once you know what a customer is truly worth, you'll stop asking, "How much should I spend on marketing?" and start asking, "How much can I profitably invest to acquire a customer?"If you want to make smarter marketing decisions and build a business that grows with confidence, this episode is for you.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook
Welcome back to the StoryBrand Replay series as we dive into another episode very much worth revisiting. Today's replay is about the five soundbites every business needs. The truth is, customers don't remember paragraphs of information. They remember short, sticky, repeatable phrases. We call those soundbites. And when you know how to create those soundbites, your marketing gets sharper across your website, emails, sales conversations, and socials. In this episode, you'll hear the framework behind 5 soundbites that helped one company make millions, and how you can use the same approach in your own business. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
After nearly 500 episodes, I've learned something that I wish more business owners understood before they ever launched a podcast. A podcast doesn't make you visible. It doesn't automatically position you as the go-to expert. What creates those results is knowing what you want to be known for and using your podcast to build trust, deepen relationships, and strengthen your authority over time. As I prepared for my milestone episode, I found myself reflecting on what nearly a decade behind the microphone has really taught me. Not about microphones, downloads, or editing software, but about what actually makes a business podcast become a valuable asset instead of another piece of content that's forgotten after it's published. In episode 499 of the Amplify Your Success podcast, I'm sharing the 10 biggest lessons I've learned about creating a podcast that supports your business, attracts the right opportunities, and becomes an extension of your authority. We'll talk about why purpose matters before you ever hit record, why trust is more valuable than downloads, what causes so many podcasts to fade away, and how to turn your podcast into one of the most powerful relationship-building tools in your business. If you've ever wondered whether your podcast is really working for you, or you're thinking about starting one, I hope these lessons help you approach it with greater clarity, intention, and a much longer view of what's possible. Key Takeaways: [00:04] Why your podcast isn't the growth strategy. Your authority is. [04:03] Lesson #1: Know exactly why you're creating your podcast before you ever hit record. [06:00] Lesson #2: Stop expecting your podcast to be a short-term lead machine and start treating it as a long-term authority asset. [09:39] Lesson #3: Why every successful business podcast needs a clear leadership voice and Lighthouse Message. [11:02] Lesson #4: The best podcasts aren't built around information. They're built around trust. [13:20] Lesson #5: How your podcast can become one of your most valuable collaboration assets. [15:04] Lesson #6: Why your podcast should become part of your invisible sales force. [17:49] Lesson #7: The real reason podcasters quit. It's usually a systems problem, not a motivation problem. [20:25] Lesson #8: How to integrate your podcast into your content ecosystem so every episode works harder for your business. [22:46] Lesson #9: Why choosing the right guests strengthens your authority and expands your reach. [26:01] Lesson #10: The metric that matters more than podcast downloads. Resources Mentioned in This Episode: Join me on Substack here to discover what's working now as our industry continues to evolve. Be sure to join as a Growth Fuel subscriber to gain access to upcoming live trainings. Episode 465: Build Trust Faster: How the 7-4-11 Content Model Turns Cold Leads into Ready to Buy Customers - https://melaniebenson.com/build-trust-content-marketing-podcast/
What if your pricing problem... isn't actually a pricing problem?So many business owners believe that charging more will finally solve their financial frustrations. But if you've raised your rates and still feel overworked, overwhelmed, or like you're constantly second-guessing yourself, this episode is for you.In this conversation, Melissa sits down with financial strategist and The Money Conversation author, Linda Hunt, to explore the hidden issues that keep service-based businesses stuck. From scope creep and weak boundaries to nervous system capacity and business structure, Linda shares why profitability starts long before you send the invoice.If you're ready to stop working harder for the same results and start building a business that truly supports your value, don't miss this episode.In this episode, you'll learn:• Why pricing problems often aren't pricing problems at all• The real reason raising your rates doesn't always increase profits• How your business structure impacts your confidence and decision-making• Why scope creep is a symptom, not the root problem• What nervous system capacity has to do with running a successful business• How to create a business that supports sustainable growth instead of burnoutConnect with Linda Hunt:Website: https://www.sumsolutions.comLinkedIn: https://www.linkedin.com/in/lindaahunt/Book: The Money Conversation: Speak the Truth. Set the Standard. Get Paid Without Apology.Ready to become the go-to option in your industry?If you're wondering whether your marketing, messaging, website, or Google presence is helping, or hurting, your visibility, schedule a Visibility Audit with Melissa.Together, you'll uncover what's working, what's holding you back, and the next best steps to grow your business with confidence.If this episode encouraged you, please subscribe, leave a review, and share it with another business owner who needs to hear this conversation.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
Send us Fan MailI am so excited to bring on one of the leading Instagram strategists for business owners — Michelle Gifford. She helps six and seven-figure brands grow their audience, sell out their offers, and generate real revenue through Instagram. She's also a coach, agency owner, podcast host of The Social Strategist, and a mother of five proving every day that it's possible to build a thriving business without sacrificing what matters most. When I invited Michelle onto the show, I knew we'd be talking Instagram strategy. What I didn't expect was how deep we'd go into the mindset behind building a successful business on Instagram. Grab your notebook.WHAT YOU'LL LEARN IN THIS EPISODE 03:15 How Michelle went from teaching photography as a business to becoming one of the leading Instagram strategists for six and seven-figure brands05:07 The moment Michelle realized she wasn't growing on Instagram even though she was teaching it, and exactly what she changed07:30 Why sitting on the fence wastes more time and energy than just deciding to go all in08:23 How to use Instagram results as information instead of validation09:22 The two types of Instagram users every business owner needs to recognize and the decision point each of them faces10:19 Why Instagram now rewards the best content creators and why that's actually a gift11:17 The identity mindset shift required when you move from Instagram consumer to Instagram business owner16:20 What's working for organic Instagram growth right now: carousels, reels, and the share rate metric you need to watch18:44 The content test Michelle uses before posting anything: save it, share it, or watch all the way through20:59 How to keep people watching reels all the way through: layered hooks, visual movement, and ruthless editing22:21 How long your reels should actually be and why Michelle uses a "mini skirt" rule23:20 Why not all content has to go viral and how to separate attract, nurture, and sell content30:17 How Michelle runs a business and creates content with five kids, a dog, and two cats35:36 How Michelle uses AI including Claude Co-Work for competitor analysis and Instagram content research39:05 How Claude Co-Work opens a Chrome browser and analyzes Instagram accounts in real time41:00 How Michelle uses AI to automate daily social media news briefings and podcast guest thank-you emails41:52 Michelle's Descript workflow for podcast editingLINKS MENTIONED Hot Reels (my 12-month Instagram content lab): Michelle Gifford's Website:Michelle on Instagram: The Social Strategist Podcast: Michelle AI (Michelle's custom GPT): WORK WITH ELIZABETH MARBERRYApply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
Photo by Michael Martine, South Yarmouth MA, July 2026 Published 13 July 2026 e561 with Michael, Andy and Michael – arial-aquatic robotic locomotion, Puffin wingspan, e-ink mini PDAs, maker marketplaces such as Tindie, Lectronz and SmallRun, custom vinyl, cooperative LLMs and a whole lot more! Michael, Andy and Michael get things started with a new robot that can fly and swim, and transition between the air and water on it's own. This amazing feat was inspired by diving birds such as the puffin. This story inspired the cohosts to consider the wingspan of the puffin, and while writing up the show notes, the Wingspan boarding game and the airborne velocity of the swallow. Switching to non-robotic tech, the team take a look at the PocketMage PDA, which then opens up a whole discussion on (dare we say vintage) other PDAs, and the maker culture of EMF Camp, where Andy is spending some time as discussed in e560. Crowdsupply's Open Printer article primed the team for a number of favorite maker marketplaces which you can check out in the show notes below. Examples like Tindie, Lectronz and SmallRun all get the benefit of the Games at Work bump. And a google search turns up another SmallRun website that provides the service of creating custom vinyl for recordings, and inspires Andy on a potential gift. The team then looks at a couple of YouTube videos where a number of different LLMs are tasked to work collaboratively to play Pico Park. You can see these below, and it is an intriguing way to consider how multiple autonomous agents may work together (or not) in other contexts. In e173 in 2017, the cohosts discussed an example of two Google Homes talked to one another on Twitch. Rounding out the episode, there is an Inc article on what happened when the Starbucks app had a failure. The behavior was very reminiscent of last week's discussion on Ian Bogost's new book, The Small Stuff. The article concludes “Connivence creates its own fragility” – what an interesting turn of phrase. Have you had an example of when convenience created fragility for you? Have your bots
Favour Obasi-ike, MBA, MS frames the discussion around the core distinction: broke (or broken) business websites vs pro (professional) business websites. A “broke” site often lacks structure, SEO, technical setup, and consistently underperforms, whereas a professional site is organized, optimized, and positioned for visibility, lead generation, and business growth 00:00:03, 00:05:16.Who Is This For?This episode is for business owners, entrepreneurs, and marketers—especially those responsible for their company's website and digital visibility. If you want practical, plain English insights into why your site isn't performing, how to spot technical flaws, and how to finally turn a “broken” website into a professional, revenue-driving asset, this is for you.Key Moments & TimestampsIntro & Website Audit Tools:00:00:03 - [Favour Obasi Ike] introduces the concept of "broke" vs. "pro" business websites and tools like Siteliner.com and GTMetrix to self-audit your site.Technical SEO & Why Sites Don't Rank:00:05:00 - 70% of ranking problems are technical, not content-based.00:07:00 - Explains the impact of page speed, broken links, and crawl errors.Site Architecture & Structure:00:12:06 - A “pro” site has a solid checklist, logical URL structure, all main pages (home, about, contact, etc.), and no duplicates or broken paths.Importance of Social, Content, and Indexing:00:10:15 – Social profiles now connect with Google Search Console; cohesive digital presence is critical.00:33:05 – Explains sitemaps, robots.txt, and how to check what pages Google sees vs. your actual site.Schema, Quality Content, and Velocity:00:48:23 – Why schema (structured data) is often missing and critical for SEO.01:11:28 – Content must attract and repel with clarity; use action-oriented headlines and answer real user questions.Budgets, DIY, and Final Advice:01:05:01 – Discusses real costs for professional sites, why you must invest money or time, and how “broke” sites result from neglect.01:23:29 – Final takeaways: clarity in copy, investing in continual learning, and practical analytics checks.SummarizeTechnical SEO is usually the culprit for low rankings—not just content issues. Site speed, mobile performance, clean architecture, and meta info (titles, descriptions) matter much more than flashy design.Sitemaps and robots.txt must be properly configured, or Google may ignore much of your site.Schema markup is almost always missing on poorly performing sites and can boost visibility.Consistent, high-quality content (using real user questions as headline structure) increases both visibility and engagement.Organic social and SEO now interact—Google draws from your digital presence as a whole.DIY is an option, but you must invest time if you can't invest money.Monitor click-through and conversion metrics (above 2% is good; below, revisit your site's value/clarity).FAQsQ: What free tools can I use to audit my site?A: Siteliner.com checks duplicate/broken pages; GTMetrix.com measures speed; NSLookUp.io checks domain health.Q: What's the most common reason websites don't rank?A: Technical SEO issues: slow speed, crawl errors, missing/incomplete sitemaps, improper robots.txt, lack of schema.Q: Is a newsletter/blog/journal page worth it?A: Yes—having unique, frequently updated content (news, blogs, resources) helps with indexing, authority, and user engagement 00:43:10.Q: Can I get a professional site cheaply?A: Investing either time (DIY, free learning resources) or money (professionals, payment plans) is required. Q: What defines a “pro” website?A: Fast, mobile-first, well-structured, SEO-optimized, schema'd, secure, maintained, and delivers what users expect—every time.Action StepsAudit your site using Siteliner, GTMetrix, and NSLookUp to identify technical flaws (00:01:38).Create or download a checklist for on-page, off-page, technical, and local SEO (00:05:48).Clean up your site map and robots.txt.Apply schema markup to each main page (00:48:23).Ensure all key pages exist: home, about, contact, products/services, privacy, FAQ, blog/newsletter (00:13:51).Update your titles/descriptions to include search terms and local info; keep within pixel/character limits (00:29:13).Track your conversions; if below 2%, revisit clarity, speed, mobile, and copy (01:27:24).Invest in learning if budget is tight (use LinkedIn Learning, online resources) or hire a pro with phased payments.Monitor progress and repeat regular checks to maintain a “pro” business website.For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.
Most business owners say they want more revenue. And on the surface, that makes sense. More revenue feels like growth. It feels like success. It feels like freedom. But here's the truth: revenue and wealth are not the same thing. In this episode of It's Your Offer, I'm continuing the Summer Shorts Series — a collection of shorter, straight-to-the-point episodes designed to give you a quick shot of clarity, perspective, and momentum as you move through the summer season. And today, we're talking about one of the biggest misconceptions in business growth: the belief that more revenue automatically makes you wealthier. I have worked with hundreds of business owners making hundreds of thousands — even millions — of dollars who are stressed, overworked, underpaid, and completely chained to the business they built. They are generating revenue, but they are not creating wealth. They are making more money, but they are not necessarily keeping more money. And that distinction matters. In this episode, I'm breaking down why revenue alone can be misleading, where profit is often hiding inside your business, and why the fastest path to more wealth may not be adding something new — but uncovering the money already sitting inside what you've built. Because true wealth is not measured by how much money flows through your business. It is measured by what your business allows you to keep: your profit, your time, your energy, and ultimately, your life. Mentioned in this episode Schedule a Consultation Offer Optimization Scorecard Work/Connect with me: Offer Optimization Scorecard Book a Profit Strategy Call Leave a Podcast Review Subscribe Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
This week on MOJO: The Meaning of Life and Business, Jennifer R. Glass reflects on America's 250th anniversary and what Independence Day means beyond fireworks and celebrations.This isn't a political conversation. It's a conversation about principles.Jennifer explores the connection between freedom and responsibility, why entrepreneurship has always been part of the American story, and what business owners can learn from the nation's founding.In this episode, you'll discover:• Why freedom never guarantees success, but always creates opportunity.• What the Declaration of Independence teaches us about leadership.• Why responsibility is the price of independence.• How innovation has shaped America's first 250 years.• What kind of legacy today's business owners have the opportunity to build.Whether you're an entrepreneur, executive, or someone building something that matters, this episode offers a reminder that lasting success begins with accepting responsibility for your own future.If you enjoyed this episode, please subscribe, leave a review, and share it with someone building a business and a legacy. Thanks so much!Hosted by Jennifer R. Glass
Ideas That Make An Impact: Expert and Author Interviews to transform your life and business
Every story needs a character on a journey to a transformation, but for businesses, Caleb Marsh says most storytellers get the order backwards. In this episode of Ideas & Impact, host Jeremy Jones talks with Caleb Marsh, founder and CEO of Red Legend, a business storytelling agency that helps companies use video for marketing, sales, and recruitment. Caleb opens with a definition that took him months to land on: a story is a character that goes on a journey and reaches a transformation. For a business, though, the transformation has to come first, it's the value being exchanged for the customer's dollar, and the character and journey get reverse-engineered from there. From there, Caleb breaks down the three categories of stories every business can tell: stories about the company and its people, stories about the product (think "How It's Made," but for your business), and stories about the customer and their world. Most businesses only tell the third one, which leaves real opportunity on the table. The conversation moves into Caleb's four-part model of transformation, internal (think and feel) and external (action and the state of the world), and how understanding which lever to pull turns storytelling from a nice-to-have into "an act of service." Caleb closes with practical, tactical advice on where video actually belongs: starting with a website video that can last three to five years, and expanding from there into TV, streaming, email, and social. Whether you're building out a marketing plan, trying to close more sales, or trying to attract and retain great people, this episode gives you a simple, repeatable framework for finding, and telling, the stories your business already has. Learn more about Caleb at: reddlegend.com Get the show notes for this episode here: askjeremyjones.com/podcast
This summer, we're revisiting a handful of our most valuable StoryBrand Podcast episodes to help you clarify your message so you can grow your business. Today's episode is about your elevator pitch. Most people explain what they do in a way that's either too long, too confusing, or too focused on themselves. But when you can clearly explain what you do in one sentence, people understand your value faster. They get it. In this replay, you'll learn how to create an elevator pitch that makes people lean in, ask questions, and remember your business long after the conversation. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand
Dan Rochon is the creator of the Teach to Sell methodology and host of the No Broke Months podcast, where he teaches professionals how to build trust and influence without pressure. Buying isn't usually the hard part. Committing is. In this conversation, Dan explains why buyers often hesitate at the final moment, even after they've decided what they want. Mark challenges Dan's ideas on buyer psychology, emotion, and trust, leading to a fascinating discussion about what really happens between deciding and saying yes. Why you have to check out today's podcast: Discover why commitment is the hardest part of every buying decision. Learn how trust helps buyers overcome fear and hesitation. Understand why buyers don't just compare prices—they compare risks. "Logic makes you think. Emotion makes you act." – Dan Rochon Topics Covered: 02:10 – Why Buyers Don't Decide With Logic Alone. Dan explains why emotion drives buying decisions long before logic justifies them. 04:04 – The Emotional Side of Every Buying Decision. Why even B2B buyers are motivated by trust, confidence, and how they'll be perceived. 08:13 – Every Purchase Is a Prediction. Mark shares his buying framework and Dan explains why people move away from pain faster than they chase desire. 12:14 – Are You Selling an Aspirin or a Vitamin? The difference between solving painful problems and fulfilling aspirational desires. 14:05 – The Hardest Part: Saying Yes. Why buyers hesitate at the moment of commitment—and how to help them move forward with confidence. 17:17 – Teach to Sell, Don't Pressure. Dan introduces his trust-based approach to guiding buyers instead of convincing them. 23:41 – Ask Better Questions, Build More Trust. How deep, thoughtful questions uncover what buyers really care about. 25:01 – Ethical Influence vs. Manipulation. The simple mindset shift that separates helping buyers from persuading them. 29:22 – Dan's Pricing Advice for Every Business. How awareness, positioning, and the right buyers make premium pricing possible. 30:51 – The One Mindset Every Sales Professional Needs. Why serving the buyer's goals—not your own—is the foundation of ethical influence. Key Takeaways: "It's about identifying what their pain is and what their desire is, then demonstrating that you are the bridge." – Dan Rochon "The difference between manipulation and ethical influence is whose goals you're serving." – Dan Rochon "Leadership is to teach somebody else how to think so they can get what they want." – Dan Rochon Connect with Dan Rochon: Website: https://teachtosellbook.com/ LinkedIn: https://www.linkedin.com/in/danrochon/ Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we speak with Richard Chataway, founder of Communication Science Group and author of The Behaviour Business. Richard reveals how he used behavioral science to help people quit smoking, why diversity has both a moral and commercial justification, and how interacting with AI changes our behavior.
In this episode, Dr. Stephanie Wigner welcomes Dr. Meg Longyear to discuss the profound identity shift that occurs when stepping into your true calling. They explore the transformation that happens when you align with your purpose, shedding self-doubt and embracing your unique gifts. This conversation is a powerful reminder for high-performing leaders to trust their instincts, lean into their intuition, and allow themselves to experience new breakthroughs. The episode challenges you to step into rooms that stretch you and to embrace your potential without hesitation.If you're ready to step into that next version of you, we encourage you to purchase a ticket to the TWP Tour in San Diego for August 14th & 15th! Here's the link for additional information. Chapters:00:03 - Welcoming Dr. Meg Longyear01:24 - Stepping into Your Calling02:39 - The Power of Being in the Right Room05:46 - Unlocking Your Unique Gifts10:47 - The Impact of Neuro Emotional Technique16:41 - Self-Worth and Business Growth20:19 - Personal Blocks Affecting Professional Success28:29 - The Unmatched Power of CommunityKey Takeaway:Your success becomes inevitable when you embrace your unique gifts and surround yourself with a community that amplifies your potential.
On the Flyover Conservatives Show, we interviewed Clay Clark about the three phases every business must master in order to grow, scale, and stop waiting around for the phone to ring. Clay shares the powerful client success story of Highway Man Signs, a sign shop that grew 300% and went from hoping for leads to managing a flood of new business by repeating the same proven processes every day. In this conversation, Clay breaks down the three essential phases of growth — sales, management, and accounting — and explains why implementation, clear vision, daily systems, and wise use of time are what separate businesses that stay stuck from businesses that multiply.TO WATCH ALL FLYOVER CONTENT: www.theflyoverapp.com Follow and Subscribe on YouTube: https://www.youtube.com/@TheFlyoverConservativesShowClay ClarkWEBSITE: www.thrivetimeshow.comText FLYOVER to 918-851-0102 to learn moreTo Schedule A Time To Talk To Dr. Dr. Kirk Elliott Go To ▶ https://flyovergold.com Or Call 720-605-3900 Clay Clark is a serial entrepreneur, business coach, and bestselling author known for helping companies scale through proven systems and disciplined execution. He is the founder of the ReAwaken America Tour, one of the largest faith, freedom, and economic events in the country. Clay has built and sold multiple successful businesses across marketing, finance, and professional services. He is widely respected for his ability to translate complex economic and technological shifts into practical action steps for everyday Americans. Clay is a frequent speaker and media guest, offering insight on entrepreneurship, economic resilience, and leadership in uncertain times.-------------------------------------------
Don't wait until the last minute to start tax planning. Mid-year is one of the best times for business owners to review their tax situation. Most business owners wait until year-end to ask, “How can I lower my tax bill?” But by then, some of the best opportunities are already gone. Instead of making proactive tax-saving moves, you're left doing damage control.In this episode, Mike walks through a simple mid-year tax checkup every small business owner should do before December. He covers how to review your income, estimate your tax liability, clean up your bookkeeping, evaluate your entity structure, plan retirement contributions, think through major purchases, and identify tax strategies you still have time to implement before year-end.