Podcasts about adhawk

Jim Myers, CTO & Co-Founder of Flipside Crypto Jim Myers is an engineer, early-stage investor, and the CTO & Co-Founder of Flipside Crypto, a leading blockchain data analytics and business intelligence platform. Prior to co-founding Flipside, Jim developed the core technology that took products from 0 to 1 at companies such as Mylestone, Pluralsight, and Smarterer. Jim's journey into the crypto industry began in 2015, eventually co-founding Flipside Crypto in 2017 to help empower crypto communities to create and share data-driven insights on the projects they care most about. Jim's passion for building extends to the broader startup community via his developer event series, Stack Dive, and as an angel investor to several local Boston-area startups, including AdHawk and LinkSquares. In a previous life, Jim developed advanced models to quantify risk and abnormal returns in the market for Financial Transmission Rights, a type of energy derivative. About Flipside Crypto Flipside Crypto is a leading on-chain data analytics and business intelligence platform, that empowers the web3 community to build with and leverage accurate, reliable data across 20+ blockchains. Our data is labeled with proprietary algorithms for developers and analysts to query, create, and build. The Flipside product suite provides everyone from individuals to enterprises with flexibility on how and where they access on-chain data. Founded in 2017, Flipside has grown to be one of the world's foremost blockchain analytics providers with over 50,000 analysts and key partnerships with L1 & L2 ecosystems including Solana, NEAR, Flow, and Avalanche. Flipside is backed by leading investors including Republic Capital, True Ventures, Galaxy Digital, M13, and more. Profile Links:  Website: https://flipsidecrypto.xyz  Blog: https://blog.flipsidecrypto.com  Flipside Crypto on Twitter: https://twitter.com/flipsidecrypto Jim Myers on Twitter: https://twitter.com/JimMyersTech Jim Myers on LinkedIn: https://www.linkedin.com/in/jfmyers/ --- Support this podcast: https://podcasters.spotify.com/pod/show/crypto-hipster-podcast/support

You can learn more about AdHawk Microsystems.But especially learn more about the MindLink Air.And the link to the YouTube version of this interview is here if you want to watch the demo.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim Myers is the CTO and co-founder of Flipside Crypto. Prior to Flipside, Jim developed the core technology that took products from 0 to 1 at companies such as Mylestone, Pluralsight (IPO), and Smarterer (acquisition). Jim joined Pluralsight in 2014, following the acquisition of Smarterer, a machine learning-based skill assessment company. At Smarterer, Jim was an early engineer that built advanced machine learning technology and enterprise software adopted by Fortune 100 companies.Jim's introduction to crypto began shortly before the public launch of Ethereum in 2015 when a group he was part of began tinkering with smart contracts. He co-founded Flipside Crypto in 2017 to help empower crypto communities to create and share data-driven insights on the projects they care most about.Jim's passion for building extends to the broader startup community as an angel investor to several local startups, including Broadlume (formerly Adhawk) and LinkSquares. Jim attended Gettysburg College receiving a B.S. in economics.In this conversation, we discuss:- Growing successful startups- Why is open access to data so important to the future of blockchain?- Tips and tricks for growing during crypto winter- AI bandwagon- Incentive design- Web3 = human behaviour + software- SchroomDKFlipsideWebsite: flipsidecrypto.xyz Twitter: @flipsidecryptoDiscord: discord.gg/ZmU3jQuu6WJim MyersWebsite: jimmyerstech.comTwitter: @JimMyersTechLinkedIn: Jim Myers ---------------------------------------------------------------------------------  This episode is brought to you by PrimeXBT.  PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.  PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.  Code: CRYPTONEWS50  This promotion is available for a month after activation. Click the link below:  PrimeXBT x CRYPTONEWS50 

Neil Sarkar is the CEO and co-founder of AdHawk Microsystems, a company creating the first camera-free eye tracking solution that offers unprecedented speed, data quality and power efficiency.Prior to AdHawk, Neil was a co-founder at ICSPI, which develops scanning probe instruments on a CMOS-MEMS technology platform. They are commercializing the world's first Single-Chip Atomic Force Microscope.Previously Neil attended the University of Waterloo, where he earned a Bachelors, Masters, and Doctorate in Electrical and Computer Engineering.In this conversation, we discuss Micro Electrical Mechanical (or MEMs) technology and its applications. Neil shares his path to founding AdHawk and his experience bringing AdHawk's innovations to market. We go on to discuss how AdHawk is trying to positively impact people's lives, what's special about their approach, and how you can get your hands on their tech in the near future.You can find all of the show notes at thearshow.com.

From healthcare and research to AR and web accessibility, eye-tracking is a powerful component that, until now, has been prohibitively expensive and energy inefficient. The future demands better solutions, and one company has stepped up to the challenge with prototype glasses that unlock the connection between the eyes, the brain, and the world around us. In episode #430, our host Peggy Anne Salz catches up with Neil Sarkar, CEO of AdHawk Microsystems and inventor of Mindlink, the world’s first cameraless eye-tracking system. Will the be a FitBit for our brain? Listen as Neil details the R&D behind this groundbreaking invention and discusses the possibilities for sports, gaming, and a new kind of experience marketing.

“It's not about the idea. It's about how well you execute that idea.” Today, we're going to dive deep into the sometimes-secretive world of venture capital. We address: Which companies were able to successfully adapt to the new normal? COVID-19's impact on the ability of VC firms around the world to invest Gender and racial equality in the VC world Common mistakes that founders make when pitching to a VC Red flags that VCs look out for when deciding which startups to back What separates a good founder from a great founder? Karen Morales welcomes Parul Singh, a Principal at Founder Collective. She has spearheaded investments in well-known companies such as Embark Veterinary, AdHawk, Smalls, and Elektra Labs. Parul is a developer-turned-product manager for many venture-backed startups and media companies like The New York Times. She was also a founder herself: Before joining Founder Collective, Parul started a learning analytics company out of the MIT Media Lab. Karen and Parul answer a variety of questions to help demystify the world of venture capital for those in the startup space: What does the future of venture capital look like in 2020 and beyond? What are some of the top tips that VCs want from every founder looking for money? What are some of the biggest mistakes that you should be avoiding in your pitch presentations? And what is that one thing that you can do as a founder to stand out above the rest? 3 MAJOR POINTS DISCUSSED Working remotely can be a double-edged sword with its own host of challenges. One of the ironic effects of telecommuting or a work-from-home setup is that it becomes harder in many cases to separate work from your personal life, simply because you're living in the same space. In the same vein, keeping up professional appearances isn't always possible, especially if there are kids running around the house. There is a silver lining, however: An intimate, less formal approach to conducting meetings via virtual platforms has now become widely accepted, including meetings between investors and VCs. The solution you have to a problem, in the form of a product, is the heart of your pitch. But describing your product alone isn't sufficient. “It's not about the idea,” says Parul. “It's about how well you execute that idea.” When pitching to a VC, discuss your startup according to where it currently is in the business lifecycle. “You're either pitching based on your team or your traction.” The younger your company is, the more you should lean on talking about your team and why they are qualified to help bring your product to market. The more mature your company is, the more you should share regarding the traction you've been making up to that point. It's not enough to know your product inside and out. VCs are looking to partner with founders who have their eyes set on the long-term. Parul appreciates founders who are well aware of their competition and are ready to pivot or adjust, as opposed to being dismissive or overconfident. Similarly, VCs are comfortable working with a founder who embraces the fact that success in the business world, especially for startups, is an enormous challenge. It's completely fine to not have an answer to every question; but the founder should at least acknowledge this and be ready to offer potential solutions to possible issues without becoming defensive. RESOURCES Founder Collective Parul Singh is a principal at Founder Collective, one of the first seed-stage VC firms in the country. There she focuses on early-stage investments across a wide range of industries, including enterprise SaaS, analytics, and digital health. She spearheaded Founder Collective's investments in Embark Veterinary, AdHawk, Smalls, Elektra Labs, among others.   Parul is a former developer turned product manager for venture-backed startups and media companies like the NY Times, where she helped launch the video and podcasting verticals and managed the video player on the homepage. Before joining Founder Collective, she founded a learning analytics company out of the MIT Media Lab.   Parul is deeply involved in the startup ecosystem in Boston and in building support networks for entrepreneurs at every level. She is an avid spin and yoga devotee and bakes in her free time. She grew up in the Boston area and has an undergraduate degree from Harvard College and an MBA from MIT. Parul lives in Lincoln, MA with her husband and two young children.   Connect with Parul on Twitter contact@foundercollective.com   Karen Morales is founder and brand champion at Marketing Magnet. Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We're a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact. If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help. More about Karen Find us on Facebook Visit our website Find us on Instagram

“It’s not about the idea. It’s about how well you execute that idea.” Today, we’re going to dive deep into the sometimes-secretive world of venture capital. We address: Which companies were able to successfully adapt to the new normal? COVID-19’s impact on the ability of VC firms around the world to invest Gender and racial equality in the VC world Common mistakes that founders make when pitching to a VC Red flags that VCs look out for when deciding which startups to back What separates a good founder from a great founder? Karen Morales welcomes Parul Singh, a Principal at Founder Collective. She has spearheaded investments in well-known companies such as Embark Veterinary, AdHawk, Smalls, and Elektra Labs. Parul is a developer-turned-product manager for many venture-backed startups and media companies like The New York Times. She was also a founder herself: Before joining Founder Collective, Parul started a learning analytics company out of the MIT Media Lab. Karen and Parul answer a variety of questions to help demystify the world of venture capital for those in the startup space: What does the future of venture capital look like in 2020 and beyond? What are some of the top tips that VCs want from every founder looking for money? What are some of the biggest mistakes that you should be avoiding in your pitch presentations? And what is that one thing that you can do as a founder to stand out above the rest? 3 MAJOR POINTS DISCUSSED Working remotely can be a double-edged sword with its own host of challenges. One of the ironic effects of telecommuting or a work-from-home setup is that it becomes harder in many cases to separate work from your personal life, simply because you’re living in the same space. In the same vein, keeping up professional appearances isn’t always possible, especially if there are kids running around the house. There is a silver lining, however: An intimate, less formal approach to conducting meetings via virtual platforms has now become widely accepted, including meetings between investors and VCs. The solution you have to a problem, in the form of a product, is the heart of your pitch. But describing your product alone isn’t sufficient. “It’s not about the idea,” says Parul. “It’s about how well you execute that idea.” When pitching to a VC, discuss your startup according to where it currently is in the business lifecycle. “You’re either pitching based on your team or your traction.” The younger your company is, the more you should lean on talking about your team and why they are qualified to help bring your product to market. The more mature your company is, the more you should share regarding the traction you’ve been making up to that point. It’s not enough to know your product inside and out. VCs are looking to partner with founders who have their eyes set on the long-term. Parul appreciates founders who are well aware of their competition and are ready to pivot or adjust, as opposed to being dismissive or overconfident. Similarly, VCs are comfortable working with a founder who embraces the fact that success in the business world, especially for startups, is an enormous challenge. It’s completely fine to not have an answer to every question; but the founder should at least acknowledge this and be ready to offer potential solutions to possible issues without becoming defensive. RESOURCES Founder Collective Parul Singh is a principal at Founder Collective, one of the first seed-stage VC firms in the country. There she focuses on early-stage investments across a wide range of industries, including enterprise SaaS, analytics, and digital health. She spearheaded Founder Collective’s investments in Embark Veterinary, AdHawk, Smalls, Elektra Labs, among others.   Parul is a former developer turned product manager for venture-backed startups and media companies like the NY Times, where she helped launch the video and podcasting verticals and managed the video player on the homepage. Before joining Founder Collective, she founded a learning analytics company out of the MIT Media Lab.   Parul is deeply involved in the startup ecosystem in Boston and in building support networks for entrepreneurs at every level. She is an avid spin and yoga devotee and bakes in her free time. She grew up in the Boston area and has an undergraduate degree from Harvard College and an MBA from MIT. Parul lives in Lincoln, MA with her husband and two young children.   Connect with Parul on Twitter contact@foundercollective.com   Karen Morales is founder and brand champion at Marketing Magnet. Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact. If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help. More about Karen Find us on Facebook Visit our website Find us on Instagram The post The VC Voice: Top Five Mistakes Founders Make and How to Avoid Them appeared first on Momentum Magnet.

Todd Saunders, the Co-Founder and CEO of AdHawk and CEO of FloorForce, adds his page to the Marketing Playbook. Hear how to use networking to advance your career, how to present your full plan and trajectory, how to create a great tool for a specific customer, how to attract investors to your business, and Todd's journey from working at Google to building a multimillion-dollar startup. Connect with Todd on Twitter at @ToddSaunders and on LinkedIn

Episode Summary: In our final episode we bring together Jana Eggers, CEO of Nara Logics, Scott Kirsner, Boston Globe columnist and CEO of Innovation Leader, and Dave Balter, CEO of Flipside Crypto, to discuss the question on every Boston entrepreneur's mind: to build in Boston or Silicon Valley? This episode is a fun and enjoyable listen where you'll get to hear each guest's opinions and theories.Uncovered in this episode: The biggest differences between the two coasts when it comes to starting a businessScott's take on why so many people who start to build in Boston end up leaving to go out West  Strategies for how to keep talented entrepreneurs in Boston The misconception that big companies aren't made in BostonWhy we should stop overthinking things in Boston and “just dance”List of resources mentioned in episode:Articles written by Scott Kirsner: https://muckrack.com/scottkirsner/articlesNara Logics website: https://naralogics.com/Flipside Crypto website: https://flipsidecrypto.com/About Jana Eggers: Jana brings over 25 years of technology and leadership experience to Nara Logics from Intuit, Lycos, American Airlines, Los Alamos National Laboratory, and startups that you've never heard of. Jana is a frequent speaker, writer, and mentor on AI and startups. She is also a marathoner (most recently completing Boston) and an Ironman.About Scott Kirsner: Scott Kirsner has written a weekly column for the Boston Globe since 2000, and before that helped the Globe launch its digital publishing division with Scott Cohen and Frank Hertz, his co-founders at Innovation Leader.Scott has also been a contributing writer for Wired Magazine, Fast Company, Variety, The New York Times, BusinessWeek, and other publications. He is the author of several books on innovation and technology, including “Inventing the Movies,” which explores the challenge of bringing new ideas to a century-old, change-resistant industry: Hollywood.Scott has presented leadership strategies to corporate leaders, technologists and entrepreneurs at Harvard Business School, the MIT R&D Conference, South by Southwest, the Consumer Electronics Show, HubSpot Inbound, Tijuana Inovadora, the Connected Health Symposium, and the NAB Futures Summit. Scott has also appeared on NBC's Today Show, NPR's Science Friday, the Discovery Channel, and WBUR's Radio Boston.About Dave Balter: Dave has been active in the cryptocurrency space for years, and has learned invaluable lessons from not buying during crypto winters and at least one wallet loss.Previously, Dave was the CEO and co-founder of Smarterer, a machine-learning skills assessment company acquired by Pluralsight in 2014. Post-acquisition, Dave was the Head of Transactions at Pluralsight, while also serving as a Board Observer.Before co-founding Smarterer in 2010, Dave founded and was CEO of BzzAgent, a social media marketing company, which was acquired by dunnhumby, a division of Tesco(PLC) in 2011. From 2011 - 2014 Dave sat on the Global Executive Team at dunnhumby, where he led all venture investments and M&A activity.Dave sits on the Board of AdHawk, is an investor and/or advisor to more than 50 startups and is Vice Chairman of Boch Center for the Performing Arts, a nonprofit steward of iconic venues, providing arts, entertainment, cultural, and educational experiences to the greater Boston community.

Episode Summary This week on the Boostart Podcast, we're chatting about AdHawk, a platform combining multiple digital advertising systems into a single dashboard. Looking to advertise online, or grow using digital advertising? This is the show for you. Show Notes: As an entrepreneur, it's important to reach your clients however possible. However, are the systems you're using maximizing your dollars spent? In this episode, we chat about the idea of combining your digital advertising into a single platform; a platform that empowers you to make the best decision. In this episode, we talked about Digital Advertising, Testing, and Small Business Links Mentioned: AdHawk The Boostart Project Boostart Podcast Follow Us: Boostart.net Twitter Instagram Facebook You can also reach out with any questions from today's show: just go to twitter.com/boostartmedia and comment on today's episode. Have a piece of technology you want featured on the show? Just tweet us @boostartmedia and be sure to subscribe!

Meet Bobby Stemper, the Director of Marketing of AdHawk, a digital advertising company that makes advertising easy with frictionless optimization in cross platform reporting. In this podcast episode you'll learn how the company has gone from a team of 2-Ex Google co-founders with a Google Spreadsheet to a 40-person company in 3 years, how Bobby focused on building marketing systems and leveraging marketing automation to do the job of many as a team of one, and his exact steps to really maximize his time and ability to take them from literally zero to over seven figures in ARR. We go deep into the strategies used early on for content marketing and creating and finding a unique voice and also about data, being really clear on the metrics that are important and understanding what the numbers are that help you drive forward with the right marketing experiments. It was a ton of fun talking with Bobby. He really gave a lot of great content. 04:24 Joining The Co-founders At An Accelerator 05:22 The MVP (Minimum Viable Product) 06:35 From 0 With 99% Helpful Content 09:24 Finding Your Voice By Editing and Writing Plus Easter Eggs 12:16 Pre-Planning and Trusting Content Marketing Would Work 15:09 Marketing Experiments: Viral Waitlist 17:16 Talking Conversion Rates Across Channels 19:14 Lessons from Failed Experiments on Social Media For B2B 21:15 KPIs: Looking Closer To End of Line Metrics 25:50 Marketing Wins: Marketing Conferences and Content Downloadables 29:01 Growing Pains and Numbers 31:27 Coming Up for 2018 34:32 Lightning Questions

Todd Saunders is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data to take the complexity out of digital advertising. AdHawk is a graduate of Techstars Boulder in 2015. Before taking the startup plunge, Todd worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI. Todd is also a contributor at Search Engine Land. The topics discussed in this episode include why you should hire a specialist to execute on your digital marketing, the additional, secondary benefits of direct response, and a discussion how voice search will affect the future of AdWords.

In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertising on every channel. Time Stamped Show Notes: 00:27 – Today’s topic: Tools That Make Paid Advertising Easier 00:39 – Neil suggests using Google and Facebook’s own tools 01:15 – Neil doesn’t’ believe using paid tools for paid advertising but you can use AdEspresso if you really want 01:30 – You can set different audiences with Facebook Insights 01:37 – Google has their Display Planner and Keyword Planner as well 01:48 – Neil likes AdHawk which lets him see what’s happening through his phone 01:59 – Adbeat looks at the trend in advertising spend 02:35 – AdStage gives you insights on all your paid advertising channels 02:46 – There are some Slack tools for paid advertising 03:15 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:57 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Make use of Google and Facebook’s own tools because they have thousands of engineers who constantly update them. Leverage free tools to track all your paid advertising channels. Slack has its own tools that you can use for your paid advertisements, it’s not just for messaging anymore! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook's native tools to track paid advertising on every channel. Time Stamped Show Notes: 00:27 – Today's topic: Tools That Make Paid Advertising Easier 00:39 – Neil suggests using Google and Facebook's own tools 01:15 – Neil doesn't' believe using paid tools for paid advertising but you can use AdEspresso if you really want 01:30 – You can set different audiences with Facebook Insights 01:37 – Google has their Display Planner and Keyword Planner as well 01:48 – Neil likes AdHawk which lets him see what's happening through his phone 01:59 – Adbeat looks at the trend in advertising spend 02:35 – AdStage gives you insights on all your paid advertising channels 02:46 – There are some Slack tools for paid advertising 03:15 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:57 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That's it for today's episode! 3 Key Points: Make use of Google and Facebook's own tools because they have thousands of engineers who constantly update them. Leverage free tools to track all your paid advertising channels. Slack has its own tools that you can use for your paid advertisements, it's not just for messaging anymore! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #364, Eric and Neil discuss 7 apps that marketers should install on their phone. The ideas don’t stop flowing even though you’re on the move, so that’s why it’s good to have the right apps on mobile so you don’t miss a beat. Tune-in to know why these 7 apps are MUST-HAVES and how they can make your life as a marketer more convenient. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Apps That Marketers Should Install On Their Phone 00:35 – Hype Type app allows you to enhance your Instagram story 00:49 – It will make it look more engaging and professional 01:06 – Google Analytics app lets you see your website performance 01:23 – Facebook ads and AdWords apps let you manage your ads through your phone 01:41 – Adhawk helps you manage your AdWords and it has a better interface than Google AdWords 02:09 – The better interface makes it easier to use on mobile 02:14 – Fifth app is Buffer 02:22 – If you’re reading an article on mobile, there’s a Buffer button that allows you to share the article automatically 02:32 – You can also share saved articles in Pocket through Buffer 02:53 – Sixth app is Evernote 02:58 – You can put anything on Evernote 03:35 – It can be a notebook for your ideas 03:51 – Make sure to still be organized with your ideas when you write your notes 04:30 – Nuzzle surfaces the people you’re been following and identifies the signal from the noise 05:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 05:52 – Go to SingleGrain.com/giveaway for multiple entries 06:00 – That’s it for today’s episode! 3 Key Points: Track your performance even while on mobile incase you need to act on a problem ASAP. Don’t let those ideas slip by, write them down on your trusted note-taking app. Leverage your mobile phone with the right apps to help ease your workflows. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #364, Eric and Neil discuss 7 apps that marketers should install on their phone. The ideas don't stop flowing even though you're on the move, so that's why it's good to have the right apps on mobile so you don't miss a beat. Tune-in to know why these 7 apps are MUST-HAVES and how they can make your life as a marketer more convenient. Time Stamped Show Notes: 00:27 – Today's topic: 7 Apps That Marketers Should Install On Their Phone 00:35 – Hype Type app allows you to enhance your Instagram story 00:49 – It will make it look more engaging and professional 01:06 – Google Analytics app lets you see your website performance 01:23 – Facebook ads and AdWords apps let you manage your ads through your phone 01:41 – Adhawk helps you manage your AdWords and it has a better interface than Google AdWords 02:09 – The better interface makes it easier to use on mobile 02:14 – Fifth app is Buffer 02:22 – If you're reading an article on mobile, there's a Buffer button that allows you to share the article automatically 02:32 – You can also share saved articles in Pocket through Buffer 02:53 – Sixth app is Evernote 02:58 – You can put anything on Evernote 03:35 – It can be a notebook for your ideas 03:51 – Make sure to still be organized with your ideas when you write your notes 04:30 – Nuzzle surfaces the people you're been following and identifies the signal from the noise 05:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which helps you increase your conversion rate 05:52 – Go to SingleGrain.com/giveaway for multiple entries 06:00 – That's it for today's episode! 3 Key Points: Track your performance even while on mobile incase you need to act on a problem ASAP. Don't let those ideas slip by, write them down on your trusted note-taking app. Leverage your mobile phone with the right apps to help ease your workflows. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Today we’re sitting down with Joanna Weibe to talk about the content marketing mistakes you need to avoid like the plague. Joanna is the founder of Copy Hackers—a service that helps startups accelerate their growth through content marketing. They promise to help make your your content more persuasive, believable and usable, it says so right on their website ;) On this episode of the Opt-In! podcast, you’ll learn: Why good content marketing can’t be cheap or easy The dangers of using words like kick-ass and mofo to make youself standout Some tips on weaving your sales pitch inside of your content without looking shady If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Today we’re sitting down with Andy Paul to talk about the secrets to hiring the best salespeople to take your business to the next level. We’ll talk about what a good first sales hire looks like for most companies, the best questions to ask a potential sales hire in an interview, and the resources you can use to make hiring a salesperson easy. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it takes to make yourself interesting to an audience, and some live video pioneers you should be taking notes from. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Today we’re sitting down with Nick Raithel  to talk about something I struggle with Every. Single. Day. Time management. We’ll talk about the secrets to managing your time effectively, what tools you should be leveraging to make time management easier, and why browsing YouTube clips of kittens may actually be a good thing to do during your work day. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it takes to make yourself interesting to an audience, and some live video pioneers you should be taking notes from. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Dan Pratt, founder and COO of AdHawk talks about his journey with his startup. He's solving big pain points for advertisers because of the growth and fragmentation of self-serve ad platforms.

Dave Balter, founding CEO of companies like BzzAgent and Smarterer, sits down with us to talk about what marketers need to do when their market changes quickly. We’ll also chat about the value of word of mouth marketing in 2016, why top 5 lists are important, and what it’s like to manage a team that grows to over a hundred employees in just a couple of years. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Max Ade, Team Lead on Google's Mobile App User Acquisition team, sits down with us to talk about the secrets to mastering your mobile app advertising. We’ll chat about when businesses should start thinking about building a mobile app to increase customer engagement, the tools that are vital to measuring app performance, and common mistakes to avoid when you're advertising your mobile app for the first time. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Parker Thompson, aka Startup L. Jackson, sits down with us to talk about the meteoric rise of Twitter's most popular startup parody account.  We’ll cover what it was like to be the man behind the mask, why vanity metrics can be hurtful to your business, and how 500 Startups founder Dave McClure lost his title as the most profane motherf*$@er on Twitter.  If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Margaret Lawrence, ex-Google Chief of Staff, sits down with us to discuss the secrets to hiring a rockstar digital advertising agency.  We’ll cover  what to look for when hiring an agency for the first time, and why hiring an agency doesn't mean you get to stop paying attention to your performance metrics. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Allison Behringer, host of the smash-hit podcast The Intern, sits down with us to discuss why ever business should use podcasting to engage their customers.  We’ll cover what you need to know when launching your first podcast, how to measure success, and the best ways to hack your way into the iTunes new and noteworthy section. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Trevor Lynn, CMO at Social Tables, sits down to talk with us about how the internet is training the next generation of technology CMOs.  We'll also cover using company culture as a marketing tool, and how to adapt your marketing strategy when you company begins to grow. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

Hiten Shah, founder of Crazy Egg, Kissmetrics, and Quick Sprout, sits down with us to discuss how content marketing has played a role in the success of his companies. We’ll also talk about how to create meaningful content that resonates with your customers, what marketers need about using Snapchat, and why Batman and Robin exemplify the perfect co-founder duo.  If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Tara Clapper, blog editor at SEMrush, sits down with us to talk about building relationships to catapult your content marketing strategy.  We also cover where content marketers can go to find their audience, how to capture that audience once it’s found, and what new tools marketers can leverage to build those helpful relationships online.  If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

Soso Sazesh, founder of Growth Pilots, sits down with us to discuss why so many businesses fail when it comes to building out a Facebook Ads strategy.  Soso has helped companies like Wordpress, Intuit, and Kissmetrics grow their customer-base through paid acquisition channels. We’ll talk about the differences between Facebook and Google AdWords, why ad fatigue is a real thing, and the hidden gems in Facebook Ads that will take your business to the next level. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

Kyle York, Chief Strategy Officer at Dyn, sits down with us to talk about how he led Dyn's marketing and sales efforts to millions of dollars in revenue, hundreds of employees, and a $38 million Series A round of funding. We'll also talk about some of the benefits of building a tech company in New Hampshire, and what college parties can teach you about marketing and sales.    If you like this episode and are listening on iTunes, make sure you subscribe for weekly updates!    Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com