Podcasts about vanity metrics

I reflect on changes in the indie hacking community, especially how Twitter's algorithm elevated a few “stars” and reduced sharing of useful lessons. I discuss how AI is transforming bootstrapping and SaaS, making coding accessible and raising anxiety about job security. I explore how software is becoming a commodity, what this means for developers and founders, and why owning distribution and marketing will matter most. I share thoughts on diversifying businesses beyond SaaS as AI rapidly evolves, and invite feedback from listeners about their own experiences with AI and entrepreneurship.Twitter: https://x.com/wbetiagoLinkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/Timestamps by PodSqueezeIntroduction and Episode Overview (00:00:00)  Podcast Housekeeping and Call for Reviews (00:01:37)  Tiago's Indie Hacking Beginnings (00:03:06)  Golden Days of Indie Hacking Community (00:04:27)  Rise of Indie Hacking Stars and Algorithm Shift (00:05:45)  Vanity Metrics and Decline of Knowledge Sharing (00:07:17)  Personal Impact and Disconnection from Community (00:10:12)  Platform Comparison: Twitter vs. LinkedIn (00:12:47)  Transition to AI and Future of SaaS (00:14:13)  Personal Story: Co-founder's Journey with AI Coding Tools (00:14:13)  AI's Impact on Coding and Productivity (00:15:56)  AI in Daily Work and Expanding Use Cases (00:17:09)  Anxiety Over AI Replacing Computer-Based Jobs (00:20:08)  Threat of Big Tech and Commoditization of Software (00:21:31)  Changing Developer Job Market and Skills Gap (00:22:56)  Importance of Distribution and Marketing (00:25:56)  Existential Questions: AI Replacing Human Intelligence (00:27:16)  Human Value in a Post-AI World (00:31:48)  Diversification as a Survival Strategy (00:34:25)  Uncertain Future and Final Reflections (00:35:39)

In this episode of the Power Producers Podcast, host David Carothers sits down with Ema Roloff of Roloff Consulting for a deep dive into modern digital marketing for the insurance industry. They discuss the critical shift from traditional sales tactics to building trust through educational content, a strategy Ema calls the “Favorite Teacher Framework.” The conversation tackles the biggest hurdles for agents to talk about and lack of time—and offers practical solutions for creating a sustainable content engine. They also explore the right and wrong ways to leverage AI, the trap of vanity metrics, and why authenticity is the most important currency in today's digital landscape. Key Highlights: The Favorite Teacher Framework Ema Roloff explains her core philosophy, which is rooted in her past as a high school teacher. The framework encourages agents to step out of a boastful, sales-focused mindset and into the role of an educator. By consistently providing value and teaching your audience, you build trust at scale, which has become the foundation of modern sales and marketing. Overcoming Content Creation Excuses David and Ema dismantle the two most common excuses for not creating content: “I don't have time” and “What do I talk about?” They argue it's an issue of priority, not time, and offer the simple advice to “start” and “don't stop.” They share practical tips, like recording daily client calls and internal conversations, to generate an endless supply of real-world, valuable content ideas. Authenticity in the Age of AI As AI makes it easier to produce generic content, a genuine human voice is more valuable than ever. The conversation stresses that being the same person online as you are in person is the ultimate trust-builder. The goal isn't to appeal to everyone; it's to be yourself and let the right audience find you, which means being okay when people unsubscribe or unfollow. Vanity Metrics vs. Meaningful Engagement This segment addresses the common mistake of chasing likes and impressions. Ema and David explain that the goal isn't millions of views, but reaching the right few hundred people. They discuss the power of “dark social”—the vast audience that consumes your content without ever publicly engaging—and emphasize that the true measure of success is the business opportunities your content generates, not its viral potential. Using AI as a Tool, Not a Crutch David shares his sophisticated workflow for using AI as an organizational powerhouse, not a content writer. He explains how he uses it to transcribe and summarize community calls, pull key quotes, create blog post outlines, and even structure entire training courses. The key is leveraging technology to accelerate your process while ensuring your human expertise and authentic voice remain the core of the final product. Connect with: David Carothers LinkedIn Kyle Houck LinkedIn Ema Roloff LinkedIn Visit Websites: Power Producer Base Camp Roloff Consulting Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

1405 He's the guy marketing teams call when dashboards stop making sense. With a brain built for both tech and strategy, he's turned messy data into half a million dollars in just two years. Fixing GA4 headaches and helping $20M+ companies scale with clarity… give it up for Joshua Lauer! Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272

Stop wasting your marketing budget on vanity metrics! Get the real playbook for tying marketing to revenue, winning C-suite trust, and wielding AI for business growth.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:44 Revenue Ties Trump Vanity Metrics08:23 "Sales Needs Marketing Air Cover"14:41 Challenges of Multi-Touch Attribution16:19 "Balancing Data Tracking with Direct Inquiry"19:04 Revenue-Driven Opportunity Alignment25:05 "Driving Revenue: Key to Justification"27:50 Strategic AI Implementation in Business30:06 Prioritizing Personalization in Prospecting32:41 Automated Sales Brief Generation==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Follower count. Impressions. Engagement. As these numbers increase, so does your impact. Or does it? We talk about vanity metrics and how easily these numbers affect our attention in business.   Today's episode mentions Optimum Health Insurance. Are you looking to get great insurance at a premium you can afford? Contact Optimum Health Insurance at https://optimumhealthinsuranceplan.com/   Enjoy the podcast? Check out our Patreon at Patreon.com/GoodAdvice

QBRs are broken- here's how to fix them.   In this episode, we challenge the traditional Quarterly Business Review and introduce a smarter alternative: the Quarterly Value Review.   If your customer reviews are little more than status updates and activity reports, you're missing a huge opportunity to demonstrate value and grow the relationship.   You'll learn:   • Why QBRs often fail to deliver strategic value - and how to fix that • The 5-part framework for running high-impact QVRs that drive renewals and upsells • How to shift the focus from tasks completed to business outcomes delivered • What kind of insights customers really care about (hint: it's not your activity log) • The future-focused questions that position you as a partner, not just a provider   You'll also hear how simple visual storytelling and clear next steps can transform a routine meeting into a powerful growth lever.   This episode is about turning customer reviews into strategic conversations that matter. Less reporting. More insight. Real value.   Expect practical advice and one clear action step you can apply in your next account review.   When you review with purpose, you partner for growth. Tune in - and start the QVR shift today.    Connect with Fred: Author of Selling Through Partnering Skills, Hybrid Selling, and Ethical Selling https://linktr.ee/fredcopestake   Take the  Collaborative Selling Scorecard https://collaborativeselling.scoreapp.com/   Watch this episode on YouTube https://bit.ly/40Ac7Je

Most B2B marketers are told to “do thought leadership” and it becomes part of strategy... but no one tells them how to tie it back to revenue.In this episode, we break down how to turn thought leadership into a trust-building, pipeline-generating machine. Not just fluff for likes and impressions.We'll show you how to build a strong point of view, map it to your buyer's journey, and use thought leadership ads to hit the 95% of the market that isn't ready to buy… yet.Tune in and learn:+ The 3 questions every POV must answer to resonate+ Why most marketers fail at thought leadership (and how to fix it)+ Our exact LinkedIn Ads system for turning content into pipelineThis episode is a must-watch if you want to move beyond vanity metrics and make your brand the one buyers remember when they're ready to act.-----------------------------------------------------

Mastering LinkedIn: Practical Tips & Expert Insights with LinkedIn Specialist Daniel AlfonIn this episode of the 'Your Message Received' podcast, host John Duffin sits down with LinkedIn specialist Daniel Alfon to discuss actionable insights and personal experiences on how he has leveraged the platform since 2004. Daniel shares practical tips on better connecting with decision-makers and enhancing business networks. Key topics include utilizing LinkedIn's notification features, updating profile banners, and ensuring profile visibility from others' perspectives. The conversation also underscores the importance of specializing in a niche and prioritizing business metrics over superficial engagement metrics. This episode is a treasure trove of seasoned advice for both novice and experienced LinkedIn users looking to optimize their presence, with hard-hitting strategies for leveraging LinkedIn to its fullest potential through precision, personalized outreach, and cultivating genuine relationships.Obviously, when you want to learn more about Daniel Alfon, you'll check him out on LinkedIn. https://www.linkedin.com/in/alfon/01:07 Guest Introduction: LinkedIn Guru Daniel Alfon02:07 Daniel's LinkedIn Journey03:38 The Power of LinkedIn for Sales07:53 Transition from Teaching to Corporate Training13:36 Specializing in LinkedIn20:31 The Importance of Bandwidth in Networking21:45 Effective Communication Strategies22:24 Breaking Down the Steps for Successful Introductions22:48 The Elevator Test: A Quick Introduction Method26:45 The Art of Brevity in Communication28:51 Optimizing Your LinkedIn Profile32:13 Maintaining and Cultivating Existing Relationships37:45 Directing LinkedIn to Help Your Business39:54 Concluding Thoughts and Final Tips

SEASON: 5 EPISODE: 17Episode Overview:Welcome back to the Becoming Preferred podcast. Today, we're diving deep into the fascinating world where data meets dynamic creativity, and trust me, you won't want to miss this conversation. Our guest today is Kenny Ridgell, the brilliant mind behind Ridge Media. Kenny isn't your typical marketing guru; he approaches the game with the precision of a scientist, meticulously blending data, innovative strategies, and compelling creative to deliver tangible results. Kenny has a knack for taking the intimidating world of marketing analytics and making it accessible, showing founders, business professionals, and CEOs how to transform those numbers into real revenue. If you've ever felt lost in the sea of marketing jargon or wondered how to make truly data-driven decisions that impact your bottom line, then you're in the right place. Get ready to gain some serious insights as we explore Kenny's unique approach and uncover actionable strategies to revolutionize your marketing efforts. Join me for my conversation with Kenny Ridgell.Guest Bio: Kenny Ridgell is a data-driven marketing entrepreneur who has spent the better part of a decade merging art, science, and innovation into measurable growth strategies for his clients. After beginning his academic career as a biochemistry major, Kenny discovered a passion for business and marketing at the College of Charleston, where he graduated with honors. This distinctive blend of analytical rigor and creative thinking led him to launch Ridge Media in 2014 while still a student, ultimately shaping a unique approach to marketing that prioritizes experimentation, evidence-based decision-making, and tangible returns. Under Kenny's leadership, Ridge Media has grown into a firm that stands apart by applying the scientific method to the marketing landscape. Each campaign is viewed as a hypothesis to test, a puzzle to solve. By combining strategic storytelling with systematic experimentation, Kenny and his team have consistently cut through digital noise and driven meaningful, sustainable revenue growth for an array of businesses.What sets Kenny apart is his ability to translate complex marketing analytics into actionable insights that resonate with founders, CEOs, and business owners alike. He's dedicated to simplifying the marketing process—focusing on what works, discarding the fluff, and ensuring every decision drives measurable results. His curiosity, adaptability, and relentless pursuit of excellence make him an engaging thought partner for any podcast host looking to uncover the secrets behind successful, data-driven digital marketing.Resource Links:Website: https://ridgemediallc.com/Product Link: https://ridgemediallc.com/servicesInsight Gold Timestamps:04:50 I was solving problems for business owners, they actually wanted to be solved05:20 If you can connect those dots, you can keep customers07:48 They just weren't tying the dots together, showing them how whatever their campaign was doing and how it was performing was affecting the bottom line10:17 Some of these different tools we have, one of them is called CallRail13:15 We call it an ecosystem14:37 There's another thing called Pearl Diver16:35 You move them right past that into the programmatic advertising, which would be Stack Adapt19:41 I think on the front side you've got to figure out what is your conversion rate20:48 What's the most efficient spend...

We live in a world obsessed with more—more followers, more likes, more views, more subscribers, more clients, more money. But what if more isn't what you need? What if more is actually costing you peace, clarity, focus… and real results? In this powerful solo episode, AJ Vaden flips the script on one of the most deeply ingrained assumptions in marketing and entrepreneurship: that bigger is always better. Drawing from a recent conversation with long-time friend and marketing leader Lee Pepper, AJ dives deep into the difference between vanity metrics and real growth indicators—and why chasing the wrong metrics could be the very thing holding you back. If you've ever found yourself: Feeling pressure to "go viral" without knowing why Posting endlessly but getting no real traction Confused about what social media metrics actually matter Burnt out trying to “scale” a business you're not equipped to handle Overwhelmed by more noise, more platforms, and more expectations …this episode is your wake-up call. You'll learn: ✅ Why “more” often brings more pressure, not more peace ✅ The hidden cost of chasing likes, followers, and superficial numbers ✅ The core real metrics that actually grow your personal brand and business ✅ How to turn existing engagement into real conversions and paying clients ✅ A simple mindset shift that could transform your marketing strategy overnight ✅ Why focusing on fewer platforms can generate more impact and income ✅ How doing less with intention outperforms doing more without purpose AJ reminds us that true influence isn't measured by impressions—it's measured by impact. And in this episode, she'll help you reclaim your time, focus, and revenue by aligning your metrics with your mission.

In this episode of Demand Gen Studio, we discussed an important topic for modern marketers: which B2B demand generation metrics truly matter. While some numbers may look impressive on paper, not all of them influence strategic decisions.This discussion focuses on distinguishing between vanity metrics and the KPIs that actually drive alignment between marketing, sales, and executive teams—ultimately guiding smarter business decisions.00:00 Intro00:41 Overview of Demand Gen Metrics01:18 Decision-Worthy Metrics for B2B06:25 Vanity Metrics vs. Actionable Metrics13:44 Importance of Pipeline Metrics31:06 Tools for Tracking Demand Gen Metrics38:23 Conclusion

Episode #4 of Dear CEO is here! Dear CEO is our limited series, presented in partnership with iGP where a real life industry CEO, Jovana Popovic Canaki of iGP answers your questions, about your business. Our host as always is Charlie Horner, and this time he's got a page full of questions from the audience about the always fun topic of KPIs. Jovana tells Charlie about her numbers background, and why as a CEO she's always paying attention the numbers, giving her some fantastic insight into which KPIs are important, what they mean, and what your businesses should care about. Charlie and Jovana discussHow important KPIs have evolved over the last 3-5 years and how they will continue to evolve over the next 3-5The shift from operators being primarily focused on acquisition to today's focuses of engagement and retentionThe impact of technology on KPIs and how technology has changed what operators focus onHow to spot which KPIs are merely vanity metricsWhich KPIs are most predictive of long term success for new market entrantsPlus, Charlie and Jovana preview her speaking appearance at the upcoming inaugural SBC Summit Malta!

In this episode, we sit down with two marketing leaders who are redefining how we measure marketing impact in healthcare. Adrianna Hosford from Artera and Lauren Burke from AMPS share their journey from basic "vanity metrics" to sophisticated revenue attribution models that prove marketing's true business value.Discover why the buying cycle is actually 3-4x longer than the sales cycle, how to measure the "dark funnel" using an iceberg methodology, and why prospects with 5+ high-touch marketing moments close deals faster and bigger. Plus, learn innovative techniques for using AI and conversation intelligence to uncover hidden attribution insights.This episode is packed with actionable strategies for B2B healthcare marketers ready to transform their measurement approach and demonstrate clear ROI to leadership.Key Topics Covered:"Guest Introductions and Background (00:00:00)""The Problem with "Vanity Metrics" (00:02:00)""Buying Cycle vs. Sales Cycle (00:05:00)""Measuring Marketing Influence (00:07:00)""Categorizing Touchpoints (00:10:30)""Persona-Based Channel Optimization (00:14:30)""The Iceberg Methodology (00:16:00)""Uncovering Hidden Attribution (00:18:00)""Executive Reporting and Storytelling (00:21:00)""Team Accountability and Culture (00:26:00)""Multitouch Attribution Philosophy (00:30:00)""Future Tools and Technologies (00:33:00)""Advice for Marketers (00:36:00)"Interested in learning more about meaningful KPIs for your marketing activities? Explore this topic in greater depth in our detailed blog post.Connect with me: https://www.linkedin.com/in/adamturinas/Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

Valerie the Visibility Auditor is now live! Get in on the launch special pricing here: https://kellysinclair.thrivecart.com/valerie-the-visibility-auditor/ Welcome to part three of our Vanity Metrics Detox series! If you haven't listened to the first two episodes yet, go queue those up before diving in here because this series builds on itself—and this one's a biggie.Today, we're detoxing the belief that visibility is a one-and-done thing. Because here's the truth: one visibility win can lead to five more—but only if you're paying attention.I'm showing you how to stop letting your visibility efforts end the second you hit “post” or close Zoom. Whether you've landed a podcast interview, a speaking gig, or a collaboration—your next opportunity is hiding in the momentum of the one you just completed. And I'm sharing my favourite stories to prove it.We're connecting the dots, talking about how long-game relationships really work, and I'm giving you a list of super practical ways to leverage your wins for way more impact (without creating more work for yourself). Plus, if you've ever wished you had someone keeping track of all this for you (and telling you what's really working)... I built that. Her name's Valerie.We'll unpack:Why visibility isn't just about being seen onceHow to connect the dots from “one pitch” to five new opportunitiesA real-time case study on getting selected to speak without even applying10+ ways to squeeze more juice from one visibility winWhy relationship-based marketing always winsAnd how my new AI-powered tool, Valerie the Visibility Auditor, makes all of this so much easier>>Your Next Steps:

Send us a textCreators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth? Well, that's because the data you're looking at? Is called Vanity Metrics – the numbers that look good on the outside, but they don't actually mean that your business is successful. Getting attention online and actually making sales require completely different strategies. It's tempting to focus on things like viral reels, but followers and eyeballs? Do not equate to success – it's just not that simple. Today on The Magnetic Pull podcast, we dive deep into the world of vanity metrics, trap that Amy's coined "The Validation Matrix".Join Amy as she explores actionable strategies to own your audience, turn those views into leads and take control of your business growth.Join the Own Your Audience Challenge– The Magnetic Pull is Hosted by Amy Pearson A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram. This is a SUN MOTHER® Podcast sunmotherstudio.com Original Music by: P'JAMA - A Collaboration between Jamie + Amy Pearson This podcast is created & produced on Darkinjung Land.

In part two of the Vanity Metrics Detox series, we're breaking up with one of the most misleading habits in entrepreneurship: measuring likes instead of leads.Let's be honest — those heart reactions on social might give you a little dopamine hit, but they're not paying your bills, friend.I'm walking you through the strategy I personally use to make sure that every bit of visibility I create is intentional, trackable, and moving my business forward — especially when time is tight (hello, all the days your kids don't actually go to school). You'll hear exactly how I track my ROI, what I did during one 90-day sprint, and why this led to the creation of my new AI-powered tool, Valerie the Visibility Auditor. You don't need to be everywhere. You just need to be effective. In this episode, we'll unpack:Why tracking is the antidote to performative visibilityHow I ran a 90-day experiment during a chaotic summer and turned it into a full-blown systemWhat actually counts as visibility that leads to clientsThe simplest tool I used (that only cost $1) and how it changed everythingWhat I discovered after two years of tracking every visibility moveThe real reason marketing burnout happens (and how to stop it)How my new AI tool Valerie will audit and score your visibility actions weeklyResources Mentioned:DM “Valerie” on Instagram to get on the waitlist for Valerie the Visibility Auditor - my newest AI tool https://www.instagram.com/ksco_kelly>>Your Next Steps: Let's chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call Let's work together: https://ksco.ca/ Get visible without social media Connect on Instagram>>Thanks for Listening!If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. Sharing it on Instagram and tagging @entrepreneurschoolpodcast

What topic would you like us to cover next?In this special episode of Embracing Marketing Mistakes, Chris and Will take a seat on the guest side as they're invited onto the Marketing Room 101 podcast, hosted by Ben Norman. The theme? Banishing their marketing bugbears forever. Together, they tackle the frustrating world of fake followers, influencers backed by bots, and the questionable practice of excessive pitching. With a healthy mix of insights, laughs, and personal anecdotes, including Ben's fondness for George Clooney and Will's longing for office camaraderie, they explore how authenticity and genuine influencer relationships can triumph in an industry increasingly cluttered by inauthenticity. Check out Marketing Room 101 here Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

Are you wondering if your social media and email marketing efforts are actually working?Today, Andrea and Taleesa are talking about the importance of understanding social media and email marketing metrics for your medspa business and breaking down the numbers. Listen to this episode to get a better understanding of your analytics, what you should be aiming for and why you should be focusing on consistency and quality content.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Engagement rates on social media platforms 3:50Follower growth and vanity metrics 36:35Email marketing metrics: click through rate and open rateLinks:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

In this episode of The Social Media Takeaway, I'm joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics.We're diving into: ✅ How positive psychology can help you manage mental well-being while growing on social media ✅ Why engagement matters more than going viral—and how to attract the right audience ✅ The recurring revenue model—how to create a profitable membership without burnout ✅ The power of storytelling and why an email list is your biggest asset in long-term successIf you're tired of constantly chasing new clients and want to build consistent, predictable income, this episode is for you!

Ever posted something just to look like you're marketing your business? Guilty. This is the kickoff episode of the Vanity Metrics Detox—a four-part series designed to help you stop wasting time on “looking visible” and start focusing on what actually gets you clients.Today we're diving into performative visibility—aka the stuff you do that feels productive (like tweaking your website for the 10th time or making another Instagram reel) but doesn't actually move the needle in your business.I'm sharing how to spot it, why it's draining your energy, and what to do instead so your efforts actually translate to clients, income, and impact.If you've ever felt stuck in the social media hamster wheel or overwhelmed trying to keep up, this is your permission slip to opt out—and a roadmap for what to do instead.We're talking:The sneaky signs of performative visibility (and how to quit them)Why real visibility doesn't always look flashyStrategic visibility swaps that actually grow your businessA juicy behind-the-scenes story of how one networking event turned into a biz partnership (!)The mantra that'll help you detox busy work from your marketing strategy✨ Plus, a sneak peek at Valerie—my brand new visibility audit tool that'll help you track what's actually working and ditch what's not.>>Mentioned in this episode:DM me "Valerie" on Instagram to get a sneak peek at my new AI-powered visibility tool

Most social impact leaders think they're measuring their impact — but are they really? Measuring impact is especially difficult when change happens over years or even decades, and when the outcomes are tied to complex, systemic issues. On top of that, the process of evaluation and measurement can feel like extra work — another task on an already full plate. But without it, we risk relying on anecdotes and vibes instead of real data to prove we're making a difference.In this episode, Eric and Jonathan break down:The difference between evaluation and measurementWhy tracking the wrong metrics can hurt your missionHow to measure impact without faking it. Three critical pillars of impact evaluationHow to avoid the pitfalls of mission creep while staying focused on what your organization does best.If you're struggling to track the real impact of your work — or wondering how to balance storytelling with hard data — this conversation is for you.Episode Highlights:[00:00] Why Impact Evaluation Is So HardMeasuring success isn't just about external outcomes—it's about internal sustainability too.Why some nonprofits don't track their impact (and why that's a problem).[01:22] Evaluation vs. Measurement: What's the Difference?Evaluation = the big picture. Measurement = the tools.Why confusing the two can lead to misleading conclusions.[03:50] The Challenge of Proving Long-Term Impact"That impact story took 20 years—how do you measure it in year two?"How to identify leading indicators that show progress before the full impact is realized.[12:48] The Mission Creep Trap: Why Nonprofits Lose FocusThe risk of trying to "fix everything" instead of doubling down on what you do best.How social impact leaders can take a page from academic research to avoid spreading too thin.[15:39] Measuring Internal Sustainability: The Missing PieceIf your organization is burning out, your impact won't last.The three critical pillars of evaluation every nonprofit should track.[23:46] A Simpler Way to Measure Success"Look, this doesn't have to be complicated. Pick three things. Track them. Get better over time."How to integrate measurement into your culture—without hiring expensive consultants.Resources:Article - Beyond Aesthetics: The ROI of Brand BuildingArticle - Prove it or Lose it: Why Proof of Impact Matters in the Social Impact SpaceListeners, now you can text us your comments or questions by clicking this link.*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

EPISODE SUMMARY  Virality doesn't always equal sales…so what should you focus on instead? In this exclusive Société Membership Q&A Coaching Call, Natalie breaks down the exact social media growth strategies that actually lead to business success. Whether you're struggling to attract the right audience, stuck in the cycle of chasing vanity metrics, or unsure how to turn followers into buyers, this call is packed with insights to shift your approach. You'll learn: ✅ The biggest mistakes business owners make when trying to grow on social media ✅ How to attract the right audience instead of just chasing virality ✅ The content shifts that will increase engagement + drive real business growth ✅ Why consistent, strategic growth matters more than one-off viral moments ✅ The framework for turning viewers into buyers - without relying on trends Get ready to be a fly on the wall and listen in as Natalie shares the real strategies that drive audience growth + business success. TIMESTAMPS 00:00 Why audience growth is the #1 priority for scaling your business 03:10 The biggest mistakes keeping you from attracting the right followers 08:45 How to shift from random posting to a content strategy that converts 14:20 The social media formula we teach inside The Société Membership 20:15 Why some accounts grow FAST—and what they're doing differently 26:30 The real reason virality doesn't always equal sales (and what to focus on instead) 33:50 How to build an audience that's actually engaged + ready to buy 40:10 Want personalized coaching on your social strategy? Join Société, Traffic Accelerator + Freedom Fast Track! RESOURCES + LINKS Get A Limited-Time Discount On Traffic Accelerator Right Here. Join Natalie For A FREE Live Training: How To Build A Profitable, Predictable + Repeatable Business. Choose From 3 Live Dates Here. Unsure What Funnel Your Business Should Have? Download This FREE PDF Guide. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Learn Natalie's Proven Method for Building a Profitable, Predictable, Freedom-Based Business™ and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. The Mr. Beast Episode Lindsay Mentions In This Episode. Drop Us A Review On The Podcast + Send Us A Screenshot & We'll Send You Natalie's 7-Figure Operating System Completely FREE (value $1,997).

Building a successful business isn't about having all the answers—it's about taking action even when you don't feel ready. I started my business with a three-year-old and a six-month-old, working late at night because I knew I had to change my life. At first, I focused too much on what others were doing, following all the “rules” instead of leaning into what I truly loved. But when I shifted my mindset, stopped chasing vanity metrics, and started showing up unapologetically as myself, my business went from making $12K to $1.4M in just one year. The truth is, success isn't about motivation—it's about consistency. If you want to transform your life, you have to create a vision that's bigger than your fears and show up for it every single day. RESOURCES + LINKS Join the community - Cash Flow Collective! Create Your own Digital Product - get the Passive Profit Playbook! FOLLOW Brie Groves IG: @briegroves Brie Groves Youtube: @briegroves Key Moments: 1. Quality Over Follower Count (00:00:00 - 00:00:28) • Brie shares a powerful realization: having a smaller, engaged audience of ideal customers is far more valuable than a large but disengaged following. 2. The Entrepreneurial Journey Is Never Fully Figured Out (00:01:17 - 00:02:35) • She emphasizes that success is a journey filled with trial and error, and that waiting until everything is “perfect” before starting a business is a huge mistake. 3. Starting a Business as a Mom of Two Young Kids (00:03:15 - 00:05:23) • Brie opens up about launching her business while raising a three-year-old and a six-month-old, finding time in late nights to build a better future for her family. 4. The Myth of Vanity Metrics in Business Growth (00:05:23 - 00:07:52) • Brie shares an eye-opening experience from her boutique days: how a smaller influencer with 10K followers outsold an influencer with 150K, proving that engagement and connection matter more than numbers. 5. The $12K to $1.4M Leap—What Really Changed (00:09:07 - 00:10:06) • Brie breaks down how shifting her mindset and fully embracing her passion helped her scale from making $12,000 to generating $1.4 million in just one year. 6. Creating a Vision Bigger Than Your Fears (00:11:13 - 00:12:30) • She explains the power of daily visualization, detailing how imagining her future (including a dream trip to Italy) kept her motivated even on tough days. 7. Consistency Over Motivation (00:12:30 - 00:12:50) • Brie reminds listeners that they won't always feel like showing up, but the difference between those who succeed and those who don't is choosing to take action regardless of how they feel.

Market Proof Marketing · Ep 369 - The Venus Metric TrapKevin Oakley is joined this episode by Jackie Lipinski and Beth Russell for episode 369! They start by discussing the correlation between context and relationship when analyzing data, and Beth shares the inspiration behind her recent blog post about vanity metrics -- and how to avoid the venus metric trap. Additional topics discussed include a glimmer of hope from Realtor.com, and what you shouldn't count on happening in 2025. Story Time (03:57): Jackie shares a great reminder surrounding cost-per-lead and how to approach it this year Beth shares a recent conversation with her son, and how it has inspired her to help empower more data storytellers Kevin has a busy year coming up! And asks, do we do another pancake breakfast at the builder show?In The News (15:28): The Venus Fly Trap of Vanity Metrics (https://www.doyouconvert.com)Will Homeowners Finally Sell in 2025? Here's What the Experts Say, Amid a Glimmer of Hope (https://www.realtor.com/news/trends/housing-market-2025/)What won't happen in 2025 (https://digiday.com/marketing/what-wont-happen-in-2025/) Things We Love - Things We Hate (39:10): Jackie has been getting her groceries delivered, and the team jokes that it's a slippery slope Beth was influenced and was gifted a pair of the Ozlo sleepbuds. She may or may not also be an influencer now! Kevin has a predictive hate -- anything we're buying now that has an AI or software feature will need to be purchased again -- his remote start on his car being the first example Like and subscribe on your favorite platform! The post Ep 369 - The Venus Metric Trap appeared first on Online Sales and Marketing for Home Builders - DYC.

Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Holiday Reflections and New Beginnings02:03 The Honey Scandal Explained17:48 Trends for 2025: Buying and Selling Insights27:33 The Substack Ecosystem and Creator Independence31:27 AI-Assisted Workflows for Content Creators33:22 The Shift from Vanity Metrics to Revenue Focus34:20 Emerging Newsletter Ad Networks39:00 The Rise of B2B Newsletters and Creators41:24 Challenges of Premium Newsletters44:43 The Creator-in-Residence Model48:55 The Future of Overseas Recruiting AgenciesLinks Mentionedhttps://newslettermarketingsummit.com/

Usar herramientas para inflar los datos de popularidad es común y no genera valor.

In this episode of Pathmonk Presents, we welcome Jonathan Aufray, founder and CEO of Growth Hackers.  With a focus on generating qualified leads and driving sales for small to medium businesses, Jonathan shares insights on effective B2B marketing strategies. He discusses the shift from working with startups to established businesses, the importance of SEO in their client acquisition strategy, and the critical role of websites in converting leads.  Jonathan also offers valuable advice on leadership, emphasizing problem-solving skills and the importance of creating standard operating procedures early in a business journey.  

Struggling to get traction on social media? In this episode of Walk in Victory, host NaRon Tillman sits down with digital marketing expert Jamaul Ford, a second-generation entrepreneur who's helped businesses generate millions in revenue. Jamaul breaks down the secrets to creating viral social media content, from understanding supply and demand to crafting engaging content that resonates with your audience. You'll also learn the importance of audience segmentation, platform-specific strategies, and building genuine connections.Key Takeaways:The power of giving value before asking for a sale.Understanding content strategies for different platforms.The importance of building genuine connections with your audience.How to segment your audience for targeted marketing.The role of "vanity metrics" and authentic engagement.Guest Bio:Jamaul Ford is a second-generation entrepreneur and digital marketing expert. He's passionate about helping businesses grow and achieve their goals. Visit his website to learn more: https://brandmaven.org/Timestamps:00:00 Introduction to Value Tainment00:16 Welcome to the Walk in Victory Podcast01:03 Understanding Funnels in Digital Marketing04:13 Guest Introduction: Jamal Ford04:49 The Importance of Supply and Demand06:11 Social Selling and Content Creation09:20 Finding Your Tribe and Niche11:48 The Role of Vanity Metrics and Authentic Engagement17:24 Segmentation and Audience Targeting22:37 Platform-Specific Marketing Strategies28:46 The Power of YouTube and Reverse Engineering Success34:56 Conclusion and Final ThoughtsWant to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Let's get real: with so much noise online, how do you build a personal brand that sticks? It all starts with relationships. In this heartfelt episode, Jeremy Weber and I chat about how to show up online and off with authenticity and intention. We're spilling the tea on creating content that actually serves, engaging in a way that feels natural, and finding your lane as a thought leader. Ready to stop chasing vanity metrics and start building something that lasts? Jeremy Weber Founding Member & Senior Strategistbrandbuildersgroup.comhttps://www.instagram.com/thejeremyweber/https://www.linkedin.com/in/thejeremyweber/Join our exclusive email list and unlock even more valuable insights, expert advice, and bonus content to enhance your relationship superpowers. —sign up HERE today!Connect with Barb BettsInstagram: @barbbettsFacebook: @barbarambettsYouTube: youtube/@barbbettsWebsite: www.barbbetts.comLet's Stay in Touch!https://www.liinks.co/barbbettsBarb Betts is a sought-after keynote speaker, seasoned real estate expert, passionate educator, and the CEO of The RECollective, a thriving boutique brokerage in Southern California. Barb has delighted countless stages including, Inman Connect, WomanUP!, and at the National Association of REALTORS® Annual Conference. Whether she's teaching on referrals, authenticity or leveraging relationships, Barb brings an honest, compassionate, and transparent approach to every single stage. As a real estate professional, with over 20 years experience, Barb has mastered the ever changing real estate landscape and the balance of running a vibrant brokerage. Through her signature course, Real Estate By Relationship®, Barb educates business builders on the exact systems, proc...

In this episode of The Long Game Podcast, Alex Birkett and the team discuss critical shifts in SEO and content marketing strategy. They emphasize the importance of moving beyond vanity metrics like traffic and focusing on meaningful business outcomes. Key topics include the concept of North Star KPIs, the dangers of the "traffic trap," and the importance of aligning incentives across teams to achieve shared goals. The conversation highlights how the industry is evolving towards more impactful strategies, offering insights for marketers aiming to drive long-term growth.Key TakeawaysThe "Traffic Trap" in SEO: Focusing solely on traffic growth can lead to misaligned strategies that fail to deliver meaningful business outcomes like leads or revenue.North Star KPIs and Guardrails: Using a North Star metric that aligns with business goals ensures focus on value-driven outcomes. Guardrail metrics prevent gaming the system at the expense of user experience or quality.Aligning Incentives Across Teams: Misaligned goals within marketing teams, such as prioritizing traffic over conversions, can hinder overall success. Collaboration and shared KPIs can drive better outcomes.Vanity Metrics and Industry Evolution: The shift away from vanity metrics like page views is forcing marketers to prioritize strategies that genuinely impact business performance.The "Burpees" Analogy for Inefficient Marketing: Ineffective strategies are compared to burpees—exhausting but ultimately unproductive. The focus should be on intentional, impactful actions that contribute to long-term goals.A New Era for SEO: The current paradigm shift in SEO provides a once-in-a-lifetime opportunity to build scalable customer acquisition channels based on meaningful strategies.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Jack Kavanagh of Shopanova joins us to share his unique perspective on cutting through the noise of marketing fads and focusing on strategies that truly drive growth. From balancing trends with long term strategies to harnessing the power of tools like Triple Whale's Sonar for precise ad targeting, we dive deep into the realities of scaling eCommerce businesses in 2024. Discover how agility, better data segmentation, and a holistic approach to metrics can revolutionize your business.Don't Miss the Forest for the TreesKey takeaways:Not all data points deserve attention—focus on those tied to measurable outcomes, like revenue and customer growth, rather than vanity metrics.Tools like Sonar by Triple Whale empower businesses to manage data and ad performance efficiently without expensive expertise.[05:50] "Sometimes you miss the forest for the trees. Focus on connecting people with a product that improves their lives." – Jack[13:30] "Brand owners have been burnt by marketing gurus just like Facebook moms have been burnt by fad supplements." – Jack"[00:24:14] People go after their biceps hard, but by the time they've got them, it's over. It's all about calves now. What really matters is a healthy body." – Brian[34:30] "The allure of tools like Sonar is they solve complex problems hands-free. That's where advertising is now." – JackAssociated Links:Learn more about Sonar, Triple Whale's Meta integrationCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Send us a textWelcome back to another episode of Podcast Growth University — a podcast about podcasts with your host, Kevin Palmieri. He is also the co-host of Next Level University, a global top 100 Self-Improvement podcast with almost 1,500 published podcasts. Their podcast team, Next Level Podcast Solutions, has published over 3,000 podcasts, so you can bet Kevin knows what he is talking about.Are you wondering if the numbers you're tracking for your podcast matter? In this episode, Kevin talks about vanity metrics and why they might not be as vital as they seem. He shares three standard metrics podcasters often focus on and explains why they can be misleading. Kevin shows you how to shift your focus to accurate growth metrics like listening, audience engagement, and meaningful downloads. Don't get stuck chasing numbers that don't help your podcast grow—learn what truly makes a difference! Tune in to determine which numbers count for your show's success.Free 30-minute call with Kevin: https://bit.ly/3E0ieM0If you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Show notes:(4:15) The truth about Listen Notes rankings(6:55) Why getting guests quickly isn't always a good sign(9:42) The issue with reviews from guests(14:14) Chad, the host of The Legend of You Podcast, shares his wonderful experience with Kevin and Next Level Podcast Solutions(17:10) Misleading numbers in email lists and Facebook groups(20:17) Reality metrics to focus on(25:00) Understanding chart rankings(27:57) Final thoughts on meaningful progress(29:07) Outro

Mershad Javan is the CEO of Octiive, a music distribution platform committed to helping indie artists thrive by providing transparency, artist support, and a wide distribution network. With years of experience in the music industry, Javan understands the challenges artists face and is passionate about fostering authentic growth and real connections. His leadership at Octiive has empowered countless indie musicians to focus on creating quality music while building loyal fan bases.In this episode, Mershad dives into the challenges indie artists face in the music industry and how to avoid common pitfalls. He explains the value of focusing on genuine fan connections and discusses how Octiive's unique features are designed to empower artists for long-term success.Key TakeawaysWhy high-quality music and a solid fan base matter more than chasing artificial streams.Proven strategies for building meaningful relationships with fans, both online and in person.How Octiive's transparent artist support and distribution network set indie artists up for success.------To learn more about Mershad Javan and Octiive, visit their website: https://www.octiive.com/Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcastApply for a free Artist Breakthrough Session with our team: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

If you're still chasing likes, comments, and followers, but your bank account doesn't reflect your hustle—this episode is your wake-up call. It's time to ditch the obsession with vanity metrics and focus on what really matters: building a business that pays. Tune in to find out why the numbers you're so worried about don't mean a thing if they aren't driving real results. This episode will challenge your perspective and give you the tough-love strategy shift you need to get serious about growth.⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ ⟡ The S.O.S. Collective: https://iden.agency/thesoscollective ⟡ 1:1 Coaching: https://go.iden.agency/partnership ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

Did you like this episode? Dislike it? Don't let your law firm get sucked into this social media trap!In the first episode of our 4 Horsemen of Social Media series, we explore how vanity metrics like likes, followers, and impressions create a false sense of success for law firms. These flashy numbers might look good, but they don't translate into client conversions or real growth. Learn how to shift your focus from superficial stats to actionable metrics that truly drive engagement and build lasting relationships with your audience. If you're tired of chasing meaningless numbers, this episode will show you what really matters on social media.

Send us a textIn this special 40th episode of Serve First, Sell Later, Sylvia Garibaldi shares the lesser-known truths about growing a professional practice. If you're a legal or financial professional struggling to stand out, this episode will give you the insights you need to stop playing the social media game and start building a practice that thrives. Sylvia pulls back the curtain on four powerful strategies to shift your focus away from vanity metrics and move toward real, impactful growth.Whether you're grappling with marketing fears, confused by the noise of social media, or unsure how to clearly communicate your services, Sylvia offers practical advice to help you overcome these challenges and build a sustainable, successful practice. Resources mentioned:  Feeling stuck about how to grow your practice, book a free strategy call here .Key Takeaways:Stop assuming people know what you do – You need to clearly explain your services every time to clients and referral partners.Overcome the fear of marketing – Marketing isn't about being salesy; it's about educating your audience on how you can help.Ditch the vanity metrics – Likes and comments don't pay the bills; focus on content that converts into clients.Embrace a growth mindset and resilience – Learn from setbacks and continue pushing forward to achieve lasting growth.Chapters:[03:31] Clarifying Your Services: Don't assume people understand what you do; explain it clearly every time.[07:01] Overcoming Marketing Fear: Shift your mindset from selling to educating, and take small, consistent steps.[11:33] Vanity Metrics in Social Media: Likes and followers don't translate to clients; focus on what converts.[18:27] Growth Mindset and Resilience: Challenges are inevitable; how you respond determines your success.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode, we dive deep into optimizing video content for SEO and enhancing discoverability across various platforms. Podbean's team members, Roni and John, share invaluable insights on how to leverage text elements like descriptions, timestamps, and transcripts to ensure your content is picked up by algorithms on Google, TikTok, Instagram, and more. We also emphasize the importance of text even for audio and video podcasts, explaining how keywords and proper use of description spaces can significantly boost your content's visibility and offer practical strategies, including the use of tools like ChatGPT for topic generation and ensuring your show notes are SEO-optimized. "Text is still king. When all of the algorithms and search engines are crawling through the content, they can't crawl through audio and video. What they're crawling through is the descriptions on the video, the timestamps on the video, and any other text like your transcripts. - Roni Gosch, Podcast Specialist This episode also covers effective social media strategies, highlighting the importance of creating platform-specific content and utilizing tools like CapCut and Headliner to enhance your videos with transcripts and engaging visuals. We also provide tips on keeping audiences hooked, the significance of video dimensions, and the value of maintaining a consistent social media presence. Finally, the discussion touches on measuring the impact of your video content and understanding the differences between social media plays and podcast downloads. Learn how to build a dedicated podcast audience that you can directly monetize, offering a deeper, more loyal relationship compared to the fleeting nature of social media engagement. Join us for this enlightening episode and get ready to take your podcast to new heights with smart SEO and social media strategies! Here are the main takeaways of today's episode: Mastering Podcast SEO: Boosting Your Content's Reach Enhancing Engagement: The Power of Text in Video Podcasts Social Media Savvy: Crafting Compelling Podcast Clips Transcripts Unleashed: Elevating Your Podcast's SEO Game Video Impact Metrics: Driving Podcast Growth through Visual Content   The key moments in this episode are: 00:00:28 - Optimizing Video Content for SEO 00:02:11 - Importance of Content Optimization 00:07:29 - Strategies for Social Media Video 00:10:37 - Tailoring Content for Different Platforms 00:12:10 - Importance of Video in Social Strategy 00:13:32 - Importance of Transcripts 00:14:23 - Measuring the Impact of Video 00:15:34 - Podcast Audience vs. Social Media Audience 00:17:20 - Building a Dedicated Podcast Following Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://youtube.com/live/RFghXlOBbCo  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Video Podcasting Essentials Chop Chop! Edit Your Podcast Video Like a Pro Podbean's Descript Editing Integration About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share some controversial online business digital marketing opinions that I hold as a digital marketing agency owner with over 23 years of experience. Believe me, I've seen it ALL. There are things that are popular right now that I just don't really get the hype for, and there are things that marketing “gurus” on the internet are sharing that I just don't fully agree with. Of course, these are just my opinions based on my personal experiences. If you're doing any of these for your online business, take this as an opportunity for a different perspective. That's all! Without further ado, let's get into it. Content Overview

Get an inside look at the partnership between Illinois and Expedia and learn what might work for you. Jennifer Andre from Expedia and Daniel Thomas from Illinois dish details about their global work together. We also discuss Expedia's plan to be “The World's Travel Media Network,” first-party data, an update on third party cookies, and IPW 2025. Jennifer Andre is Global Vice President of Business Development at Expedia Group. Daniel Thomas is Deputy Director at Illinois Office of Tourism.

David is Nash Squared's Group Technology Evangelist. He crafts podcasts, hosts video debates, speaks, moderates conferences, and chairs keynote stages. He's a passionate advocate for technology, dissecting its challenges and opportunities. David has worked at Nash Squared since 2007, where he has developed a deep understanding of the technology and talent markets. Recognised as Computing's Digital Ambassador of the Year (2018), he brings a wealth of experience and knowledge to every conversation. Since 2015 he has been editor and host of Tech Talks, a show about leadership and technology currently ranked as one of the most popular podcasts in the world.David Savage is this episode's guest, who reinforces why it's so important to realize that trusting ourselves is a skill. And like all skills it can be developed! In addition to learning about trusting yourself, you'll also hear from David how to become an “intrapreneur,” the importance of establishing consistent behavior, and how that applies to strengthening our personal branding.Learn more about David and Tech Talks | Website https://www.nashsquared.com/techtalksConnect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!

In this episode, we dive into a crucial lesson learned from the content machine himself, Alex Hormozi, who produced a staggering 35,000 pieces of content in just three years. Hormozi recently admitted to a significant mistake: going wider with his content in hopes of attracting a broader audience for his business. Despite achieving record views and followers, the strategy didn't yield the desired results. Why? Because the content wasn't attracting the right audience. Join us as we explore why chasing vanity metrics like views and followers can be a trap and how to focus on what truly matters: engaging the right audience. We'll break down the psychology of your ideal clients, how to refine your messaging, and why specificity in your content is crucial for success. Plus, we'll share practical tips on how to use high-value keywords, storytelling, and perspective-shifting content to draw in and convert your dream clients. Key Takeaways from Hormozi's Mistake: Hormozi's strategy of going wider with content and why it failed. The importance of attracting the right audience: business clients vs. relationship or fitness seekers. Why having 1,000 engaged and relevant followers is more valuable than 10,000 unengaged ones. Visibility vs. relevance: ensuring the right people see your content.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Are you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what's really important on social media for brands with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta. Full Episode Details Join us for an insightful chat with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta, as she shares practical tips for building an authentic brand presence on social media. With a unique background in sales, Kate brings a fresh perspective to brand building on social media. We hear her approach to creating meaningful and real content that reflects her brand voice on LinkedIn and why she chooses to focus on only two platforms for her content. Kate explains that while it's easy to get caught up on vanity metrics, social pros need to focus on what really matters – being real and connecting with people. She also recommends finding a niche and keeping your content laser-focused rather than trying to talk to everyone. Hear her thoughts on AI, running events, and how she came to write her book, ‘Muting the Megaphone.' In This Episode: 2:50 - How Kate moved from sales to social 6:05 - How Kate built her brand methodology 8:30 - The importance of developing a clear brand voice 10:41 - Kate's advice for focusing on LinkedIn as your go-to platform 12:45 - How she finds balance between her real and professional lives on social media 14:37 - AI's impact on brand building 18:23 - Why finding your niche is key 20:21 - The importance of knowing what to say no to 21:45 - How to start building your brand on social 24:27 - Kate's experience of running events 26:10 - Kate's approach to cultivating her network 27:31 - Kate shares details about her current and upcoming book 31:20 - How leaders who can reflect on what's holding them back 34:01 - Kate's top tip for aspiring social pros Resources Download ICUC's Data-Driven Personalization Report Connect with Kate on LinkedIn Follow Kate on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

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$20K in 20 Days Challenge happening now inside Digital Profit Queens: https://stan.store/randacarrabba/p/join-my-digital-profit-queens-monthly-membership Get my AUDIT Strategy checklist FREE: https://powherfit.myflodesk.com/r3bz3x3yfy JOIN MY DIGITAL PROFIT QUEEN COMMUNITY or apply for a personalized 1:1 social media audit with me here: https://stan.store/randacarrabba Applications for new PHF Empowerment Coaches are open until April 1 and can be found here: https://www.powher.fit/coaching-call/ To follow me on instagram: @randacarrabba @powher.fit To join the wait list for my future mastermind, sign up here: https://powherfit.myflodesk.com/v0r7vjgh4n To learn more or work with Randa, visit: https://powherfit.myflodesk.com/randacarrabbago PowHer.fit App Free Trial for iPhones: https://apps.apple.com/us/app/powherfit/id6444570327?ppid=f016d029-ae07-4c18-aa2d-65c7c22a131a PowHer.fit FREE Website Trial for All Other Devices: https://members.powher.fit/join_no_access_code

Get my AUDIT Strategy checklist FREE: https://powherfit.myflodesk.com/r3bz3x3yfy JOIN MY DIGITAL PROFIT QUEEN COMMUNITY or apply for a personalized 1:1 social media audit with me here: https://stan.store/randacarrabba Applications for new PHF Empowerment Coaches are open until April 1 and can be found here: https://www.powher.fit/coaching-call/ To follow me on instagram: @randacarrabba @powher.fit To join the wait list for my future mastermind, sign up here: https://powherfit.myflodesk.com/v0r7vjgh4n To learn more or work with Randa, visit: https://powherfit.myflodesk.com/randacarrabbago PowHer.fit App Free Trial for iPhones: https://apps.apple.com/us/app/powherfit/id6444570327?ppid=f016d029-ae07-4c18-aa2d-65c7c22a131a PowHer.fit FREE Website Trial for All Other Devices: https://members.powher.fit/join_no_access_code

NEWSKI live on air 91.7 WMSE discussing aalog recording and more around his new side project VANITY METRICS. TOUR 5/9 Burnsville, MN - The Garage 5/10 Eau Claire, WI - The Plus 5/18 Manitowoc, WI - Sabbatical Brewing 5/19 Spring Green, WI - Slowpoke 5/25 Port Angeles, WA - JFFA Festival 5/26 Seattle, WA - Bad Bar 5/29 Madison, WI - High Noon 6/11 Rockford, IL - Anderson Gardens w/ Verve Pipe 6/14 Marshfield, WI - Wenzel Plaza 6/15 Green Bay, WI - Historic West Fest @ the Tarlton 6/20 Oshkosh, WI - Waterfest 7/13 - House Show - Dover, DE 7/14 - House Show - Rehoboth Beach, DE 8/16 - Cedar Rapids, IA - NEWBO Market Amphitheater 8/17 - Baraboo, WI - Tumbled Rock Brewing 8/21 - Horicon, WI - Kiwanis Park 8/23 - Madison, WI - Memorial Union Terrace 8/24 - Milwaukee, WI - Humboldt Park Bandshell 8/28 - Viroqua, WI - Concerts in the Park

Are you active on LinkedIn or a lurker?

In this episode, we're diving deep into the world of social media metrics and uncovering the truth about likes, shares, and follows. Host delves into the myth of vanity metrics and sheds light on what truly drives income in your business.Understanding the distinction between vanity metrics and actionable metrics is crucial for making informed decisions aligned with your business goals. Vanity metrics, such as follower counts and video views, often deceive us into thinking success is within reach, when in reality, they don't directly translate to revenue.For instance, having a large Instagram following or YouTube subscriber count doesn't guarantee sales or ad revenue. The real measure of success lies in engagement and conversion rates. Host shares insightful examples, illustrating how focusing on actionable metrics like workshop attendance and course purchases yields tangible results.By shifting the focus from superficial metrics to meaningful indicators of success, such as workshop sign-ups and video watch time, you can make data-driven decisions that drive growth and revenue in your business. Don't fall into the trap of chasing vanity metrics—focus on what truly matters to achieve your business objectives. Tune in to learn how to navigate the world of social media metrics and maximize your business's potential.It's time to focus on what truly matters—the metrics that drive results and help you achieve your business goals.

In our 132nd episode of Kitces & Carl, Michael Kitces and client communication expert Carl Richards discuss the best way for advisors to get the word out about their services. For full show notes, see kitces.com and thesocietyofadvice.com.