Podcasts about vanity metrics

In this episode of The Social Media Takeaway, I'm joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics.We're diving into: ✅ How positive psychology can help you manage mental well-being while growing on social media ✅ Why engagement matters more than going viral—and how to attract the right audience ✅ The recurring revenue model—how to create a profitable membership without burnout ✅ The power of storytelling and why an email list is your biggest asset in long-term successIf you're tired of constantly chasing new clients and want to build consistent, predictable income, this episode is for you!

Ever posted something just to look like you're marketing your business? Guilty. This is the kickoff episode of the Vanity Metrics Detox—a four-part series designed to help you stop wasting time on “looking visible” and start focusing on what actually gets you clients.Today we're diving into performative visibility—aka the stuff you do that feels productive (like tweaking your website for the 10th time or making another Instagram reel) but doesn't actually move the needle in your business.I'm sharing how to spot it, why it's draining your energy, and what to do instead so your efforts actually translate to clients, income, and impact.If you've ever felt stuck in the social media hamster wheel or overwhelmed trying to keep up, this is your permission slip to opt out—and a roadmap for what to do instead.We're talking:The sneaky signs of performative visibility (and how to quit them)Why real visibility doesn't always look flashyStrategic visibility swaps that actually grow your businessA juicy behind-the-scenes story of how one networking event turned into a biz partnership (!)The mantra that'll help you detox busy work from your marketing strategy✨ Plus, a sneak peek at Valerie—my brand new visibility audit tool that'll help you track what's actually working and ditch what's not.>>Mentioned in this episode:DM me "Valerie" on Instagram to get a sneak peek at my new AI-powered visibility tool

Recibimos quejas constantemente de que la publicidad no es rentable en muchos aspectos, que ya el cliente ha dejado de ser fiel a las marcas y a los servicios… Pero ¿realmente has llegado a conocer a tu cliente? ¿Estás ofreciendo de verdad a tu cliente lo que él quiere o necesita y no estás tratando de darle lo que tú quieres vender? ¿Tenemos los datos necesarios sobre nuestros clientes y los aplicamos con criterio? Se avecina un casual Friday con muchos disparaderos y aristas, y es nuestro objetivo hoy desmenuzar este entuerto con el humo que se forma alrededor de la investigación y conocimiento de cliente.Hablamos hoy sobre:• Segmentación extrema.• Datos de conocimiento de personalización de clientes.• Mundo sin cookies• El algoritmo de Facebook y los inicios de segmentación• Campañas a bulk• Porque no se cuida la segmentación de las campañas. Buenos ejemplos y malos ejemplos.• La dificultad para encontrar esos datos.• La no personalización porque no llegas.• Mas segmentación más caro. • Vanity Metrics.Junto con otras cosas que esperamos te aporten valor y muchas cosas intrínsecas con el objetivo que te ayuden y entretengan.Web: https://ecosistemaecommerce.com/web: https://pychon.com/Newsletter: https://ecosistemaecommerce.com/newsletter/Linkedin: https://www.linkedin.com/in/javierlopezrod/Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/Twitter: https://twitter.com/ecosistemaecommTik Tok: https://www.tiktok.com/@ecosistemaecommerceInstagram: https://www.instagram.com/ecosistemaecommerce/Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

A veces me encuentro con el responsable de una tienda online y le pregunto por ciertas métricas y no me sabe responder. O por algunos KPIs que debería tener grabado a fuego pues es tan importante como lo que has facturado anualmente. Por increíble que parezca, hay proyectos que no tienen memorizado sus ingresos y resultados de años anteriores, al igual que también confunden las métricas importantes con las Vanity Metrics. De ahí que quería, para que podáis diseñar vuestro cuadro de mando, mostraros el listado de KPIs imprescindibles para cada fase del embudo de conversión y que os cuento en detalle en este episodio  https://pychon.com/https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/Twitter: https://twitter.com/ecosistemaecommTik Tok: https://www.tiktok.com/@ecosistemaecommerceInstagram: https://www.instagram.com/ecosistemaecommerce/Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg 

Most social impact leaders think they're measuring their impact — but are they really? Measuring impact is especially difficult when change happens over years or even decades, and when the outcomes are tied to complex, systemic issues. On top of that, the process of evaluation and measurement can feel like extra work — another task on an already full plate. But without it, we risk relying on anecdotes and vibes instead of real data to prove we're making a difference.In this episode, Eric and Jonathan break down:The difference between evaluation and measurementWhy tracking the wrong metrics can hurt your missionHow to measure impact without faking it. Three critical pillars of impact evaluationHow to avoid the pitfalls of mission creep while staying focused on what your organization does best.If you're struggling to track the real impact of your work — or wondering how to balance storytelling with hard data — this conversation is for you.Episode Highlights:[00:00] Why Impact Evaluation Is So HardMeasuring success isn't just about external outcomes—it's about internal sustainability too.Why some nonprofits don't track their impact (and why that's a problem).[01:22] Evaluation vs. Measurement: What's the Difference?Evaluation = the big picture. Measurement = the tools.Why confusing the two can lead to misleading conclusions.[03:50] The Challenge of Proving Long-Term Impact"That impact story took 20 years—how do you measure it in year two?"How to identify leading indicators that show progress before the full impact is realized.[12:48] The Mission Creep Trap: Why Nonprofits Lose FocusThe risk of trying to "fix everything" instead of doubling down on what you do best.How social impact leaders can take a page from academic research to avoid spreading too thin.[15:39] Measuring Internal Sustainability: The Missing PieceIf your organization is burning out, your impact won't last.The three critical pillars of evaluation every nonprofit should track.[23:46] A Simpler Way to Measure Success"Look, this doesn't have to be complicated. Pick three things. Track them. Get better over time."How to integrate measurement into your culture—without hiring expensive consultants.Resources:Article - Beyond Aesthetics: The ROI of Brand BuildingArticle - Prove it or Lose it: Why Proof of Impact Matters in the Social Impact SpaceListeners, now you can text us your comments or questions by clicking this link.*** If you liked this episode, please help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you! We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.com Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.

EPISODE SUMMARY  Virality doesn't always equal sales…so what should you focus on instead? In this exclusive Société Membership Q&A Coaching Call, Natalie breaks down the exact social media growth strategies that actually lead to business success. Whether you're struggling to attract the right audience, stuck in the cycle of chasing vanity metrics, or unsure how to turn followers into buyers, this call is packed with insights to shift your approach. You'll learn: ✅ The biggest mistakes business owners make when trying to grow on social media ✅ How to attract the right audience instead of just chasing virality ✅ The content shifts that will increase engagement + drive real business growth ✅ Why consistent, strategic growth matters more than one-off viral moments ✅ The framework for turning viewers into buyers - without relying on trends Get ready to be a fly on the wall and listen in as Natalie shares the real strategies that drive audience growth + business success. TIMESTAMPS 00:00 Why audience growth is the #1 priority for scaling your business 03:10 The biggest mistakes keeping you from attracting the right followers 08:45 How to shift from random posting to a content strategy that converts 14:20 The social media formula we teach inside The Société Membership 20:15 Why some accounts grow FAST—and what they're doing differently 26:30 The real reason virality doesn't always equal sales (and what to focus on instead) 33:50 How to build an audience that's actually engaged + ready to buy 40:10 Want personalized coaching on your social strategy? Join Société, Traffic Accelerator + Freedom Fast Track! RESOURCES + LINKS Get A Limited-Time Discount On Traffic Accelerator Right Here. Join Natalie For A FREE Live Training: How To Build A Profitable, Predictable + Repeatable Business. Choose From 3 Live Dates Here. Unsure What Funnel Your Business Should Have? Download This FREE PDF Guide. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Learn Natalie's Proven Method for Building a Profitable, Predictable, Freedom-Based Business™ and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. The Mr. Beast Episode Lindsay Mentions In This Episode. Drop Us A Review On The Podcast + Send Us A Screenshot & We'll Send You Natalie's 7-Figure Operating System Completely FREE (value $1,997).

Building a successful business isn't about having all the answers—it's about taking action even when you don't feel ready. I started my business with a three-year-old and a six-month-old, working late at night because I knew I had to change my life. At first, I focused too much on what others were doing, following all the “rules” instead of leaning into what I truly loved. But when I shifted my mindset, stopped chasing vanity metrics, and started showing up unapologetically as myself, my business went from making $12K to $1.4M in just one year. The truth is, success isn't about motivation—it's about consistency. If you want to transform your life, you have to create a vision that's bigger than your fears and show up for it every single day. RESOURCES + LINKS Join the community - Cash Flow Collective! Create Your own Digital Product - get the Passive Profit Playbook! FOLLOW Brie Groves IG: @briegroves Brie Groves Youtube: @briegroves Key Moments: 1. Quality Over Follower Count (00:00:00 - 00:00:28) • Brie shares a powerful realization: having a smaller, engaged audience of ideal customers is far more valuable than a large but disengaged following. 2. The Entrepreneurial Journey Is Never Fully Figured Out (00:01:17 - 00:02:35) • She emphasizes that success is a journey filled with trial and error, and that waiting until everything is “perfect” before starting a business is a huge mistake. 3. Starting a Business as a Mom of Two Young Kids (00:03:15 - 00:05:23) • Brie opens up about launching her business while raising a three-year-old and a six-month-old, finding time in late nights to build a better future for her family. 4. The Myth of Vanity Metrics in Business Growth (00:05:23 - 00:07:52) • Brie shares an eye-opening experience from her boutique days: how a smaller influencer with 10K followers outsold an influencer with 150K, proving that engagement and connection matter more than numbers. 5. The $12K to $1.4M Leap—What Really Changed (00:09:07 - 00:10:06) • Brie breaks down how shifting her mindset and fully embracing her passion helped her scale from making $12,000 to generating $1.4 million in just one year. 6. Creating a Vision Bigger Than Your Fears (00:11:13 - 00:12:30) • She explains the power of daily visualization, detailing how imagining her future (including a dream trip to Italy) kept her motivated even on tough days. 7. Consistency Over Motivation (00:12:30 - 00:12:50) • Brie reminds listeners that they won't always feel like showing up, but the difference between those who succeed and those who don't is choosing to take action regardless of how they feel.

Market Proof Marketing · Ep 369 - The Venus Metric TrapKevin Oakley is joined this episode by Jackie Lipinski and Beth Russell for episode 369! They start by discussing the correlation between context and relationship when analyzing data, and Beth shares the inspiration behind her recent blog post about vanity metrics -- and how to avoid the venus metric trap. Additional topics discussed include a glimmer of hope from Realtor.com, and what you shouldn't count on happening in 2025. Story Time (03:57): Jackie shares a great reminder surrounding cost-per-lead and how to approach it this year Beth shares a recent conversation with her son, and how it has inspired her to help empower more data storytellers Kevin has a busy year coming up! And asks, do we do another pancake breakfast at the builder show?In The News (15:28): The Venus Fly Trap of Vanity Metrics (https://www.doyouconvert.com)Will Homeowners Finally Sell in 2025? Here's What the Experts Say, Amid a Glimmer of Hope (https://www.realtor.com/news/trends/housing-market-2025/)What won't happen in 2025 (https://digiday.com/marketing/what-wont-happen-in-2025/) Things We Love - Things We Hate (39:10): Jackie has been getting her groceries delivered, and the team jokes that it's a slippery slope Beth was influenced and was gifted a pair of the Ozlo sleepbuds. She may or may not also be an influencer now! Kevin has a predictive hate -- anything we're buying now that has an AI or software feature will need to be purchased again -- his remote start on his car being the first example Like and subscribe on your favorite platform! The post Ep 369 - The Venus Metric Trap appeared first on Online Sales and Marketing for Home Builders - DYC.

Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Holiday Reflections and New Beginnings02:03 The Honey Scandal Explained17:48 Trends for 2025: Buying and Selling Insights27:33 The Substack Ecosystem and Creator Independence31:27 AI-Assisted Workflows for Content Creators33:22 The Shift from Vanity Metrics to Revenue Focus34:20 Emerging Newsletter Ad Networks39:00 The Rise of B2B Newsletters and Creators41:24 Challenges of Premium Newsletters44:43 The Creator-in-Residence Model48:55 The Future of Overseas Recruiting AgenciesLinks Mentionedhttps://newslettermarketingsummit.com/

Usar herramientas para inflar los datos de popularidad es común y no genera valor.

In this episode of Pathmonk Presents, we welcome Jonathan Aufray, founder and CEO of Growth Hackers.  With a focus on generating qualified leads and driving sales for small to medium businesses, Jonathan shares insights on effective B2B marketing strategies. He discusses the shift from working with startups to established businesses, the importance of SEO in their client acquisition strategy, and the critical role of websites in converting leads.  Jonathan also offers valuable advice on leadership, emphasizing problem-solving skills and the importance of creating standard operating procedures early in a business journey.  

Struggling to get traction on social media? In this episode of Walk in Victory, host NaRon Tillman sits down with digital marketing expert Jamaul Ford, a second-generation entrepreneur who's helped businesses generate millions in revenue. Jamaul breaks down the secrets to creating viral social media content, from understanding supply and demand to crafting engaging content that resonates with your audience. You'll also learn the importance of audience segmentation, platform-specific strategies, and building genuine connections.Key Takeaways:The power of giving value before asking for a sale.Understanding content strategies for different platforms.The importance of building genuine connections with your audience.How to segment your audience for targeted marketing.The role of "vanity metrics" and authentic engagement.Guest Bio:Jamaul Ford is a second-generation entrepreneur and digital marketing expert. He's passionate about helping businesses grow and achieve their goals. Visit his website to learn more: https://brandmaven.org/Timestamps:00:00 Introduction to Value Tainment00:16 Welcome to the Walk in Victory Podcast01:03 Understanding Funnels in Digital Marketing04:13 Guest Introduction: Jamal Ford04:49 The Importance of Supply and Demand06:11 Social Selling and Content Creation09:20 Finding Your Tribe and Niche11:48 The Role of Vanity Metrics and Authentic Engagement17:24 Segmentation and Audience Targeting22:37 Platform-Specific Marketing Strategies28:46 The Power of YouTube and Reverse Engineering Success34:56 Conclusion and Final ThoughtsWant to be a guest on Walk In Victory? Send NaRon Tillman a message on PodMatch, here: https://www.joinpodmatch.com/walkinvictoryBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Let's get real: with so much noise online, how do you build a personal brand that sticks? It all starts with relationships. In this heartfelt episode, Jeremy Weber and I chat about how to show up online and off with authenticity and intention. We're spilling the tea on creating content that actually serves, engaging in a way that feels natural, and finding your lane as a thought leader. Ready to stop chasing vanity metrics and start building something that lasts? Jeremy Weber Founding Member & Senior Strategistbrandbuildersgroup.comhttps://www.instagram.com/thejeremyweber/https://www.linkedin.com/in/thejeremyweber/Join our exclusive email list and unlock even more valuable insights, expert advice, and bonus content to enhance your relationship superpowers. —sign up HERE today!Connect with Barb BettsInstagram: @barbbettsFacebook: @barbarambettsYouTube: youtube/@barbbettsWebsite: www.barbbetts.comLet's Stay in Touch!https://www.liinks.co/barbbettsBarb Betts is a sought-after keynote speaker, seasoned real estate expert, passionate educator, and the CEO of The RECollective, a thriving boutique brokerage in Southern California. Barb has delighted countless stages including, Inman Connect, WomanUP!, and at the National Association of REALTORS® Annual Conference. Whether she's teaching on referrals, authenticity or leveraging relationships, Barb brings an honest, compassionate, and transparent approach to every single stage. As a real estate professional, with over 20 years experience, Barb has mastered the ever changing real estate landscape and the balance of running a vibrant brokerage. Through her signature course, Real Estate By Relationship®, Barb educates business builders on the exact systems, proc...

In this episode of The Long Game Podcast, Alex Birkett and the team discuss critical shifts in SEO and content marketing strategy. They emphasize the importance of moving beyond vanity metrics like traffic and focusing on meaningful business outcomes. Key topics include the concept of North Star KPIs, the dangers of the "traffic trap," and the importance of aligning incentives across teams to achieve shared goals. The conversation highlights how the industry is evolving towards more impactful strategies, offering insights for marketers aiming to drive long-term growth.Key TakeawaysThe "Traffic Trap" in SEO: Focusing solely on traffic growth can lead to misaligned strategies that fail to deliver meaningful business outcomes like leads or revenue.North Star KPIs and Guardrails: Using a North Star metric that aligns with business goals ensures focus on value-driven outcomes. Guardrail metrics prevent gaming the system at the expense of user experience or quality.Aligning Incentives Across Teams: Misaligned goals within marketing teams, such as prioritizing traffic over conversions, can hinder overall success. Collaboration and shared KPIs can drive better outcomes.Vanity Metrics and Industry Evolution: The shift away from vanity metrics like page views is forcing marketers to prioritize strategies that genuinely impact business performance.The "Burpees" Analogy for Inefficient Marketing: Ineffective strategies are compared to burpees—exhausting but ultimately unproductive. The focus should be on intentional, impactful actions that contribute to long-term goals.A New Era for SEO: The current paradigm shift in SEO provides a once-in-a-lifetime opportunity to build scalable customer acquisition channels based on meaningful strategies.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Likes und Follower sehen toll aus, aber bringen sie dir wirklich Umsatz? In dieser Folge decke ich die eine Social Media Metrik auf, die fast jeder ignoriert - und genau deshalb scheitern auch so viele. Du erfährst, warum deine Kampagnen dich bisher nur Geld kosten und wie du endlich sichtbar machst, was wirklich funktioniert. Kein Geschwafel, keine Vanity Metrics - nur der knallharte Fokus auf das, was dir Umsatz bringt. Hör rein, wenn du bereit bist, deine Strategie auf Geld verdienen umzustellen. Denn während andere Likes zählen, zählen wir hier das, was den Erfolg wirklich ausmacht. Willst du das Geheimnis kennen, das deine Konkurrenz offensichtlich nicht kennt? Jede Minute ohne diese Erkenntnis kostet dich bares Geld. Also hör die den Podcast jetzt an, wenn du bereit bist, die Zügel in die Hand zu nehmen und wirklich zu verkaufen! Abonniere den Podcast bei der Gelegenheit übrigens auch gleich, wenn du das nicht schon getan hast... Und melde dich jetzt für meinen kostenlosen Live Workshop „Social Media UmsatzPLUS“ an und entdecke, wie du mit einer einfachen Methode in nur 4 Schritten mit Social Media künftig mehr Kunden gewinnst und regelmäßig 5-stellig verdienst: https://bjoerntantau.com/social-media-umsatzplus-live Sichere dir mein neues Buch "Die Social Media Million: Wie ich mir mit Social Media ein Online-Business mit 7-stelligem Umsatz aufgebaut habe", erfahre meine Geschichte mit allen Höhen und Tiefen und entdecke, mit welcher bewährten Strategie auch du dir so ein Online-Business mit Social Media aufbaust:  https://bjoerntantau.com/ads-buch-die-social-media-million Abonniere jetzt "Likes, Leads... Umsatz!" auf deiner Lieblingsplattform... APPLE PODCASTS - https://bjoerntantau.com/applepodcasts SPOTIFY - https://bjoerntantau.com/spotify AMAZON MUSIC - https://bjoerntantau.com/amazonmusic

Jack Kavanagh of Shopanova joins us to share his unique perspective on cutting through the noise of marketing fads and focusing on strategies that truly drive growth. From balancing trends with long term strategies to harnessing the power of tools like Triple Whale's Sonar for precise ad targeting, we dive deep into the realities of scaling eCommerce businesses in 2024. Discover how agility, better data segmentation, and a holistic approach to metrics can revolutionize your business.Don't Miss the Forest for the TreesKey takeaways:Not all data points deserve attention—focus on those tied to measurable outcomes, like revenue and customer growth, rather than vanity metrics.Tools like Sonar by Triple Whale empower businesses to manage data and ad performance efficiently without expensive expertise.[05:50] "Sometimes you miss the forest for the trees. Focus on connecting people with a product that improves their lives." – Jack[13:30] "Brand owners have been burnt by marketing gurus just like Facebook moms have been burnt by fad supplements." – Jack"[00:24:14] People go after their biceps hard, but by the time they've got them, it's over. It's all about calves now. What really matters is a healthy body." – Brian[34:30] "The allure of tools like Sonar is they solve complex problems hands-free. That's where advertising is now." – JackAssociated Links:Learn more about Sonar, Triple Whale's Meta integrationCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Send us a textWelcome back to another episode of Podcast Growth University — a podcast about podcasts with your host, Kevin Palmieri. He is also the co-host of Next Level University, a global top 100 Self-Improvement podcast with almost 1,500 published podcasts. Their podcast team, Next Level Podcast Solutions, has published over 3,000 podcasts, so you can bet Kevin knows what he is talking about.Are you wondering if the numbers you're tracking for your podcast matter? In this episode, Kevin talks about vanity metrics and why they might not be as vital as they seem. He shares three standard metrics podcasters often focus on and explains why they can be misleading. Kevin shows you how to shift your focus to accurate growth metrics like listening, audience engagement, and meaningful downloads. Don't get stuck chasing numbers that don't help your podcast grow—learn what truly makes a difference! Tune in to determine which numbers count for your show's success.Free 30-minute call with Kevin: https://bit.ly/3E0ieM0If you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Show notes:(4:15) The truth about Listen Notes rankings(6:55) Why getting guests quickly isn't always a good sign(9:42) The issue with reviews from guests(14:14) Chad, the host of The Legend of You Podcast, shares his wonderful experience with Kevin and Next Level Podcast Solutions(17:10) Misleading numbers in email lists and Facebook groups(20:17) Reality metrics to focus on(25:00) Understanding chart rankings(27:57) Final thoughts on meaningful progress(29:07) Outro

Mershad Javan is the CEO of Octiive, a music distribution platform committed to helping indie artists thrive by providing transparency, artist support, and a wide distribution network. With years of experience in the music industry, Javan understands the challenges artists face and is passionate about fostering authentic growth and real connections. His leadership at Octiive has empowered countless indie musicians to focus on creating quality music while building loyal fan bases.In this episode, Mershad dives into the challenges indie artists face in the music industry and how to avoid common pitfalls. He explains the value of focusing on genuine fan connections and discusses how Octiive's unique features are designed to empower artists for long-term success.Key TakeawaysWhy high-quality music and a solid fan base matter more than chasing artificial streams.Proven strategies for building meaningful relationships with fans, both online and in person.How Octiive's transparent artist support and distribution network set indie artists up for success.------To learn more about Mershad Javan and Octiive, visit their website: https://www.octiive.com/Tune into the live podcast & join the Modern Musician community here: https://link.modernmusician.me/join-podcastApply for a free Artist Breakthrough Session with our team: https://masterclass.modernmusician.me/apply-success?utm_source=podcast

If you're still chasing likes, comments, and followers, but your bank account doesn't reflect your hustle—this episode is your wake-up call. It's time to ditch the obsession with vanity metrics and focus on what really matters: building a business that pays. Tune in to find out why the numbers you're so worried about don't mean a thing if they aren't driving real results. This episode will challenge your perspective and give you the tough-love strategy shift you need to get serious about growth.⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ ⟡ The S.O.S. Collective: https://iden.agency/thesoscollective ⟡ 1:1 Coaching: https://go.iden.agency/partnership ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

Want to know how to truly resonate with your audience and craft marketing strategies that hit the mark? Listen to our conversation with Alex Myers, head of marketing at the SEO Works, as we break down the essence of market orientation and how understanding your audience isn't just about sharing job titles but stepping into their shoes. From navigating the unique challenges of marketing to marketers to adapting strategies across different sectors, Alex shares invaluable insights that will transform your approach to campaign planning and execution.The future of SEO is a hot topic, especially with AI on the rise. Alex and I explore the delicate balance between technology and human-authored content, illustrating how authenticity and expertise remain irreplaceable. We dive into the significance of building a brand from the inside out, leveraging the strengths of internal teams to genuinely reflect a company's core values. Our discussion also extends to partnering with SEO agencies for maintaining content quality amidst ever-evolving algorithms, ensuring your brand remains trustworthy and impactful.Metrics matter, but which ones truly drive business success? We dissect the difference between vanity metrics and actionable metrics with Alex, focusing on metrics that genuinely affect the bottom line like customer retention and organic revenue. Through compelling examples, including a memorable marketing mishap involving construction workers, we underscore the importance of understanding your audience and thoroughly testing campaigns. Tune in for practical advice on navigating the balance between organic and paid campaigns, and learn how to prioritize real metrics that lead to sustainable growth.Send your questions here Curious if your social media and content strategy is ready to crush it in 2025? Let's find out together! Book a free 15-min brand discovery call with Chris to get tailored insights that can skyrocket your brand's growth. Ready to take the leap?

Did you like this episode? Dislike it? Don't let your law firm get sucked into this social media trap!In the first episode of our 4 Horsemen of Social Media series, we explore how vanity metrics like likes, followers, and impressions create a false sense of success for law firms. These flashy numbers might look good, but they don't translate into client conversions or real growth. Learn how to shift your focus from superficial stats to actionable metrics that truly drive engagement and build lasting relationships with your audience. If you're tired of chasing meaningless numbers, this episode will show you what really matters on social media.

Send us a textIn this special 40th episode of Serve First, Sell Later, Sylvia Garibaldi shares the lesser-known truths about growing a professional practice. If you're a legal or financial professional struggling to stand out, this episode will give you the insights you need to stop playing the social media game and start building a practice that thrives. Sylvia pulls back the curtain on four powerful strategies to shift your focus away from vanity metrics and move toward real, impactful growth.Whether you're grappling with marketing fears, confused by the noise of social media, or unsure how to clearly communicate your services, Sylvia offers practical advice to help you overcome these challenges and build a sustainable, successful practice. Resources mentioned:  Feeling stuck about how to grow your practice, book a free strategy call here .Key Takeaways:Stop assuming people know what you do – You need to clearly explain your services every time to clients and referral partners.Overcome the fear of marketing – Marketing isn't about being salesy; it's about educating your audience on how you can help.Ditch the vanity metrics – Likes and comments don't pay the bills; focus on content that converts into clients.Embrace a growth mindset and resilience – Learn from setbacks and continue pushing forward to achieve lasting growth.Chapters:[03:31] Clarifying Your Services: Don't assume people understand what you do; explain it clearly every time.[07:01] Overcoming Marketing Fear: Shift your mindset from selling to educating, and take small, consistent steps.[11:33] Vanity Metrics in Social Media: Likes and followers don't translate to clients; focus on what converts.[18:27] Growth Mindset and Resilience: Challenges are inevitable; how you respond determines your success.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode, we dive deep into optimizing video content for SEO and enhancing discoverability across various platforms. Podbean's team members, Roni and John, share invaluable insights on how to leverage text elements like descriptions, timestamps, and transcripts to ensure your content is picked up by algorithms on Google, TikTok, Instagram, and more. We also emphasize the importance of text even for audio and video podcasts, explaining how keywords and proper use of description spaces can significantly boost your content's visibility and offer practical strategies, including the use of tools like ChatGPT for topic generation and ensuring your show notes are SEO-optimized. "Text is still king. When all of the algorithms and search engines are crawling through the content, they can't crawl through audio and video. What they're crawling through is the descriptions on the video, the timestamps on the video, and any other text like your transcripts. - Roni Gosch, Podcast Specialist This episode also covers effective social media strategies, highlighting the importance of creating platform-specific content and utilizing tools like CapCut and Headliner to enhance your videos with transcripts and engaging visuals. We also provide tips on keeping audiences hooked, the significance of video dimensions, and the value of maintaining a consistent social media presence. Finally, the discussion touches on measuring the impact of your video content and understanding the differences between social media plays and podcast downloads. Learn how to build a dedicated podcast audience that you can directly monetize, offering a deeper, more loyal relationship compared to the fleeting nature of social media engagement. Join us for this enlightening episode and get ready to take your podcast to new heights with smart SEO and social media strategies! Here are the main takeaways of today's episode: Mastering Podcast SEO: Boosting Your Content's Reach Enhancing Engagement: The Power of Text in Video Podcasts Social Media Savvy: Crafting Compelling Podcast Clips Transcripts Unleashed: Elevating Your Podcast's SEO Game Video Impact Metrics: Driving Podcast Growth through Visual Content   The key moments in this episode are: 00:00:28 - Optimizing Video Content for SEO 00:02:11 - Importance of Content Optimization 00:07:29 - Strategies for Social Media Video 00:10:37 - Tailoring Content for Different Platforms 00:12:10 - Importance of Video in Social Strategy 00:13:32 - Importance of Transcripts 00:14:23 - Measuring the Impact of Video 00:15:34 - Podcast Audience vs. Social Media Audience 00:17:20 - Building a Dedicated Podcast Following Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://youtube.com/live/RFghXlOBbCo  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Video Podcasting Essentials Chop Chop! Edit Your Podcast Video Like a Pro Podbean's Descript Editing Integration About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable. For this 200th blog, I was thinking of doing something different. I decided to share some controversial online business digital marketing opinions that I hold as a digital marketing agency owner with over 23 years of experience. Believe me, I've seen it ALL. There are things that are popular right now that I just don't really get the hype for, and there are things that marketing “gurus” on the internet are sharing that I just don't fully agree with. Of course, these are just my opinions based on my personal experiences. If you're doing any of these for your online business, take this as an opportunity for a different perspective. That's all! Without further ado, let's get into it. Content Overview

Get an inside look at the partnership between Illinois and Expedia and learn what might work for you. Jennifer Andre from Expedia and Daniel Thomas from Illinois dish details about their global work together. We also discuss Expedia's plan to be “The World's Travel Media Network,” first-party data, an update on third party cookies, and IPW 2025. Jennifer Andre is Global Vice President of Business Development at Expedia Group. Daniel Thomas is Deputy Director at Illinois Office of Tourism.

David is Nash Squared's Group Technology Evangelist. He crafts podcasts, hosts video debates, speaks, moderates conferences, and chairs keynote stages. He's a passionate advocate for technology, dissecting its challenges and opportunities. David has worked at Nash Squared since 2007, where he has developed a deep understanding of the technology and talent markets. Recognised as Computing's Digital Ambassador of the Year (2018), he brings a wealth of experience and knowledge to every conversation. Since 2015 he has been editor and host of Tech Talks, a show about leadership and technology currently ranked as one of the most popular podcasts in the world.David Savage is this episode's guest, who reinforces why it's so important to realize that trusting ourselves is a skill. And like all skills it can be developed! In addition to learning about trusting yourself, you'll also hear from David how to become an “intrapreneur,” the importance of establishing consistent behavior, and how that applies to strengthening our personal branding.Learn more about David and Tech Talks | Website https://www.nashsquared.com/techtalksConnect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!

In this episode, we dive into a crucial lesson learned from the content machine himself, Alex Hormozi, who produced a staggering 35,000 pieces of content in just three years. Hormozi recently admitted to a significant mistake: going wider with his content in hopes of attracting a broader audience for his business. Despite achieving record views and followers, the strategy didn't yield the desired results. Why? Because the content wasn't attracting the right audience. Join us as we explore why chasing vanity metrics like views and followers can be a trap and how to focus on what truly matters: engaging the right audience. We'll break down the psychology of your ideal clients, how to refine your messaging, and why specificity in your content is crucial for success. Plus, we'll share practical tips on how to use high-value keywords, storytelling, and perspective-shifting content to draw in and convert your dream clients. Key Takeaways from Hormozi's Mistake: Hormozi's strategy of going wider with content and why it failed. The importance of attracting the right audience: business clients vs. relationship or fitness seekers. Why having 1,000 engaged and relevant followers is more valuable than 10,000 unengaged ones. Visibility vs. relevance: ensuring the right people see your content.   Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Are you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what's really important on social media for brands with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta. Full Episode Details Join us for an insightful chat with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta, as she shares practical tips for building an authentic brand presence on social media. With a unique background in sales, Kate brings a fresh perspective to brand building on social media. We hear her approach to creating meaningful and real content that reflects her brand voice on LinkedIn and why she chooses to focus on only two platforms for her content. Kate explains that while it's easy to get caught up on vanity metrics, social pros need to focus on what really matters – being real and connecting with people. She also recommends finding a niche and keeping your content laser-focused rather than trying to talk to everyone. Hear her thoughts on AI, running events, and how she came to write her book, ‘Muting the Megaphone.' In This Episode: 2:50 - How Kate moved from sales to social 6:05 - How Kate built her brand methodology 8:30 - The importance of developing a clear brand voice 10:41 - Kate's advice for focusing on LinkedIn as your go-to platform 12:45 - How she finds balance between her real and professional lives on social media 14:37 - AI's impact on brand building 18:23 - Why finding your niche is key 20:21 - The importance of knowing what to say no to 21:45 - How to start building your brand on social 24:27 - Kate's experience of running events 26:10 - Kate's approach to cultivating her network 27:31 - Kate shares details about her current and upcoming book 31:20 - How leaders who can reflect on what's holding them back 34:01 - Kate's top tip for aspiring social pros Resources Download ICUC's Data-Driven Personalization Report Connect with Kate on LinkedIn Follow Kate on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

Send us a Text Message.✅ [Free Masterclass] 3 ways to attract more patients in 2024: https://entremd.com/go

$20K in 20 Days Challenge happening now inside Digital Profit Queens: https://stan.store/randacarrabba/p/join-my-digital-profit-queens-monthly-membership Get my AUDIT Strategy checklist FREE: https://powherfit.myflodesk.com/r3bz3x3yfy JOIN MY DIGITAL PROFIT QUEEN COMMUNITY or apply for a personalized 1:1 social media audit with me here: https://stan.store/randacarrabba Applications for new PHF Empowerment Coaches are open until April 1 and can be found here: https://www.powher.fit/coaching-call/ To follow me on instagram: @randacarrabba @powher.fit To join the wait list for my future mastermind, sign up here: https://powherfit.myflodesk.com/v0r7vjgh4n To learn more or work with Randa, visit: https://powherfit.myflodesk.com/randacarrabbago PowHer.fit App Free Trial for iPhones: https://apps.apple.com/us/app/powherfit/id6444570327?ppid=f016d029-ae07-4c18-aa2d-65c7c22a131a PowHer.fit FREE Website Trial for All Other Devices: https://members.powher.fit/join_no_access_code

Get your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Collect the full episode here - https://bit.ly/4bpPGtJ ⁠Hello everyone, This week's guest is Krystyna Kozak-Kornacka, CMO  @Cookie3_com . Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the MarketingFi economy. Drawing from her extensive experience as a communications and marketing expert, she excels in reaching diverse audiences and creating impactful campaigns. a TLDR * How is Cookie3 different now than 3 months ago * Their rebranding process and why was it necessary * Their community growth strategy * Best practices in taking the best out of Cookie3 now * KOLs and their role in the upcoming bull market * Case studies and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Krystyna - https://x.com/KrysiaKozak Cookie3 - https://www.cookie3.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #cookie3 #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3

Get my AUDIT Strategy checklist FREE: https://powherfit.myflodesk.com/r3bz3x3yfy JOIN MY DIGITAL PROFIT QUEEN COMMUNITY or apply for a personalized 1:1 social media audit with me here: https://stan.store/randacarrabba Applications for new PHF Empowerment Coaches are open until April 1 and can be found here: https://www.powher.fit/coaching-call/ To follow me on instagram: @randacarrabba @powher.fit To join the wait list for my future mastermind, sign up here: https://powherfit.myflodesk.com/v0r7vjgh4n To learn more or work with Randa, visit: https://powherfit.myflodesk.com/randacarrabbago PowHer.fit App Free Trial for iPhones: https://apps.apple.com/us/app/powherfit/id6444570327?ppid=f016d029-ae07-4c18-aa2d-65c7c22a131a PowHer.fit FREE Website Trial for All Other Devices: https://members.powher.fit/join_no_access_code

An interview with Brett Newski ahead of a performance in Eau Claire, WI, in May of 2024. He talks about growing up in Eau Claire, different types venues where he's performed, performing in South Africa, his side project VANITY METRICS, his latest single “U Don't Get To Pick Who U Fall For,” his book, and more.See omnystudio.com/listener for privacy information.

Learning new technologies, frameworks, and processes as a programmer gives you a feeling of accomplishment. But unchecked, learning can become a dangerous addiction that damages your software development career. In this episode, I share how software engineers can cap their earning potential if they fall into common traps when learning is the absolute wrong thing to do. If you want to have a long career in software and get the rewards, recognition, and success you deserve - knowing when to (and not to) learn is essential. Join my Patreon:  https://www.patreon.com/HealthySoftwareDeveloper  TechRolepedia, a wiki about the top 25 roles in tech:  https://healthysoftwaredeveloper.com/techroles/ The Healthy Software Development career guide:  https://healthysoftwaredeveloper.com/guide/ Learn about one-on-one coaching with Jayme:   https://healthysoftwaredeveloper.com/coaching/ You can also watch this episode on YouTube.  Chapter markers / timelinks: (1:22) 1. How Learning Addiction Harms Tech Careers (1:28) 1.1 Procrastination (3:03) 1.2 Sunk Costs (3:57) 1.3 Declining Value (5:41) 1.4 Social Avoidance (7:15) 1.5 Work/Life Imbalance (8:48) 2. How To Know When Learning is a Trap (8:54) 2.1 Self-Delusion Your Project Requires It (10:01) 2.2 Self-Delusion You Need It To Get a New Job (11:20) 2.3 Influencer Hype and Vanity Metrics (13:03) 2.4 Tech Industry Pushes Fear of Missing Out (FOMO) (15:10) 2.5 Current Challenge Looks Easier in New Tech Visit me at healthysoftwaredeveloper.com Find me on X as @jaymeedwards Find me on LinkedIn as jaymeedwards

NEWSKI live on air 91.7 WMSE discussing aalog recording and more around his new side project VANITY METRICS. TOUR 5/9 Burnsville, MN - The Garage 5/10 Eau Claire, WI - The Plus 5/18 Manitowoc, WI - Sabbatical Brewing 5/19 Spring Green, WI - Slowpoke 5/25 Port Angeles, WA - JFFA Festival 5/26 Seattle, WA - Bad Bar 5/29 Madison, WI - High Noon 6/11 Rockford, IL - Anderson Gardens w/ Verve Pipe 6/14 Marshfield, WI - Wenzel Plaza 6/15 Green Bay, WI - Historic West Fest @ the Tarlton 6/20 Oshkosh, WI - Waterfest 7/13 - House Show - Dover, DE 7/14 - House Show - Rehoboth Beach, DE 8/16 - Cedar Rapids, IA - NEWBO Market Amphitheater 8/17 - Baraboo, WI - Tumbled Rock Brewing 8/21 - Horicon, WI - Kiwanis Park 8/23 - Madison, WI - Memorial Union Terrace 8/24 - Milwaukee, WI - Humboldt Park Bandshell 8/28 - Viroqua, WI - Concerts in the Park

Today we are diving into one of my all-time favorite things: M. A. T. H. Math! If you're expanding, if you're growing, knowing your numbers is vital to your success as a business.Let's dig into the math! Join our FB community:www.joyfulbusinessrevolution.com/fb

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In this episode, we're diving deep into the world of social media metrics and uncovering the truth about likes, shares, and follows. Host delves into the myth of vanity metrics and sheds light on what truly drives income in your business.Understanding the distinction between vanity metrics and actionable metrics is crucial for making informed decisions aligned with your business goals. Vanity metrics, such as follower counts and video views, often deceive us into thinking success is within reach, when in reality, they don't directly translate to revenue.For instance, having a large Instagram following or YouTube subscriber count doesn't guarantee sales or ad revenue. The real measure of success lies in engagement and conversion rates. Host shares insightful examples, illustrating how focusing on actionable metrics like workshop attendance and course purchases yields tangible results.By shifting the focus from superficial metrics to meaningful indicators of success, such as workshop sign-ups and video watch time, you can make data-driven decisions that drive growth and revenue in your business. Don't fall into the trap of chasing vanity metrics—focus on what truly matters to achieve your business objectives. Tune in to learn how to navigate the world of social media metrics and maximize your business's potential.It's time to focus on what truly matters—the metrics that drive results and help you achieve your business goals.

Welcome to "The Maria Fontana Show," where we debunk the myth of vanity metrics and dive into the essence of authentic business growth.Join me as we explore the real keys to success in entrepreneurship, focusing on genuine connection and value creation rather than superficial numbers.In this episode, we'll uncover the truth behind vanity metrics and why they often lead us astray.I'll share practical strategies for building your business authentically, nurturing meaningful relationships with your audience, and achieving sustainable growth that aligns with your values and vision.Ready to unlock the secrets to genuine success in your business? Don't miss out on this insightful episode of "The Maria Fontana Show." Plus, be sure to download a free copy of my best-selling book for even more valuable insights, or book a call with me to discuss how we can elevate your business to the next level.Tune in now and discover the power of authenticity in business!Brilliant Business Newsletter: https://mariafontanamasterclass.ck.page/b379e89888Free Book Love & Light : https://mariafontanaconsulting.com/best-selling-book-giveawayFree Goal Journal: https://mailchi.mp/28d292e8d8ab/goaljournalFree Marketing Cheat Sheets: https://mailchi.mp/3ba804681dd7/ihoc63knqrBook a Free Consultation: mariafontana.com 

Mastering Digital Marketing: Insights, Analytics, and the Power of BrandingIn this episode of the Walk in Victory Podcast, hosted by NaRon Tillman from Queens, New York, listeners are treated to an in-depth conversation on digital marketing, personal branding, and the strategic use of analytics in business. The discussion traces the evolution of branding from the perspective of Michael Jordan's iconic partnership with Nike, emphasizing the importance of brand identity and market penetration. NaRon invites Philippa Gamse, a digital marketing strategist and analytics expert, to share her insights on leveraging data for business growth. Together, they explore the role of analytics in understanding customer behavior, the difference between websites and marketing funnels, and the ongoing relevance of digital marketing expertise in the age of AI. The episode is packed with actionable advice for small business owners on utilizing analytics, the significance of A/B testing, and adapting to the rapid changes in digital marketing.Time Line00:00 Welcome to Walk in Victory Podcast: Introduction and Host Greetings00:54 The Power of Branding: A Deep Dive into Michael Jordan's Legacy07:13 Philippa's Journey: From Chicago to Digital Marketing Expertise09:51 The Art and Science of Digital Marketing Analytics15:18 The Importance of Data in Decision Making and Strategy20:16 Exploring A/B Testing and the Challenges for Small Businesses21:45 Navigating the Data Overload in Digital Marketing22:53 The Pitfalls of Vanity Metrics and the Quest for Meaningful Data24:14 Crafting Content That Converts: Beyond the Vanity Metrics26:03 Understanding Websites vs. Funnels: A Digital Marketing Dilemma32:46 The Role of AI in Modern Marketing: Opportunities and Challenges38:54 Staying Relevant in the Fast-Paced World of Digital Marketing39:55 The Power of Teaching and Continuous Learning in Digital Marketing41:50 Leveraging Free Resources and Embracing Change for SuccessBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

A few weeks back I had bestselling author, sleep expert and national board certified health and wellness coach Shawna Robins on the show to dive into all the things women over 40 need to know. But what happened after we stopped recording that interview, was magic. So I invited Shawna back on to dive into it some more. In this episode: Why sleep is so fundamental in our overall wellness and why women need to stay on top of this The decisions you make in your 30's and 40's ripple into your later years Being authentically healthy Why the “grey hair, don't care” mindset has to go Things women should expect as they hit menopause and more! MENTIONED RESOURCES Align Your Life Planner https://a.co/d/0bEpGCQ CONNECT WITH SHAWNA www.shawnarobins.com Listen to 187: The Menopause Rebrand + Reclaim Your Sleep with Shawna Robins CONNECT WITH MICHELLE Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/itsmichellepfile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/michellepfilecoaching⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.michellepfile.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join The Wellness Hub: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.michellepfile.com/wellnesshub⁠⁠⁠

Drop into this Portal where I talk about my experience with a social media engagement company. How it really was misaligned with my truth and authenticity and how and why I was finally able to get out of the contract. I share why being authentic matters to me in a world where many people live for the duality and vanity of it all. My Weekly Glow Up Community is opening for enrollment again this March, you can be the first to know when you join the waitlist - https://forms.monday.com/forms/80154e105141820ef16a2a2e92853a93?r=use1 This week we have a Live Throat Chakras UPGRADE on Thursday - sign up here https://laurencourtney.as.me/schedule.php?appointmentType=57609005 Stay in touch on IG @iamlaurencourtney Follow @glowupyourchakras for more food and chakra content Learn more - www.laurencourtneyheals.com

In our 132nd episode of Kitces & Carl, Michael Kitces and client communication expert Carl Richards discuss the best way for advisors to get the word out about their services. For full show notes, see kitces.com and thesocietyofadvice.com.

Mastering Visibility: How to Get Seen and Heard   Episode #124   In today's episode, Nick tackles the challenges of gaining visibility in an oversaturated market. Nick shares personal experiences and hard-earned advice on overcoming the fear of being seen, finding your target audience, and the importance of quality over quantity. He emphasizes consistency, smart risk-taking, and authenticity as key strategies for getting noticed. If you're struggling to be seen and heard in the noisy digital landscape, don't miss out on these valuable tips.    Takeaways   How to overcome the challenge of putting yourself out there and being seen in a crowded market.   Identifying the most active platforms for your target audience and focusing your efforts there first.   The importance of consistency in posting content and building genuine connections to amplify your visibility over time.     Take the Creative Visionary Quiz and find out your type to learn how to understand and utilize your energy to create abundance in your life and business.  www.creativevisionaryquiz.com   Nick Demos is a Tony and Olivier Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has travelled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick helps you clear blocks and tap into your creative intuition so you can tell your stories and manifest the business and life of your dreams creating wealth and impact.  

In today's episode of YouTube for Real Estate with Levi Lascsak and Krissy Owens, we're going to talk about what vanity metrics are, which ones correlate with actual phone calls and leads, and which ones you want to ACTUALLY pay attention to on the regular. Many vanity metrics really don't mean much when it comes to getting phone calls and leads from YouTube... so let's dispel the rumors and get down to the REAL DEAL with views, subs, and more. Don't miss this episode of Passive Prospecting: YouTube for Real Estate with Levi Lascsak and Krissy Owens! ====== Join us for a 2-Day Virtual Event to Learn About YouTube for Real Estate! https://backstage.passiveprospecting.com/optin-604313321694404166517 Discover How We Made $1M in GCI Our 1st Year in Real Estate - http://bit.ly/PP1MIN1YR Schedule a Call With Us to Discuss Partnering With eXp - https://bit.ly/PassiveProspectingPartnership Get Our New Book - https://bit.ly/PassiveProspectingBook

BONUS: Helping the PO Measure Value, Unwrapping Metrics Mastery with Vasco Duarte Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Merry Christmas, dear listeners! We hope your festive season is filled with joy and warmth. Today marks another special BONUS episode in our Christmas week lineup, and we're diving into the crucial topic of helping Product Owners measure value. If you missed our previous episode on defining business value, be sure to check it out as today's content builds upon those insights. This episode, like all others this week, is a companion to the Coach Your Product Owner e-course, accessible at bit.ly/coachyourpo. Why We Need To Help Product Owners Measure Value Ever envisioned driving a familiar road blindfolded? Many teams find themselves in a similar predicament, knowing their backlog and delivery process well but lacking clarity on their goal. A backlog of items, as emphasized yesterday, is not a goal. Defining Value is Not Enough; We Must Measure It While some teams may define goals, many stumble when it comes to measuring them early and consistently. Aligning with the Agile Manifesto, this episode emphasizes why continuous delivery of valuable software needs to be complemented with the same continuous measurement of value! Leading and Lagging Indicators and Why That's Important In this episode, we discuss the distinction between leading and lagging indicators. Leading indicators provide insights into future events, while lagging indicators validate that the product is delivering value. Explore the significance of both in making informed decisions. The Difference Between Strategic Metrics and Day-to-Day Metrics (The Metrics Tree Technique) Building on yesterday's discussion about understanding the company's strategy, we explore the transition from strategic metrics (lagging indicators like revenue) to day-to-day metrics. This transition is essential for ensuring daily value delivery and supporting short-term, customer-focused experiments. In this segment, we discuss the Metrics Tree technique which Vasco learned from Chris Matts. Product Dashboards for the PO and the Team Product Dashboards emerge as a crucial tool to keep teams focused on the right metrics throughout the development process. These dashboards visualize product goals, the target customer, current and future sprint goals, and key metrics. They serve as a cornerstone for team accountability, fostering self-management and autonomy. In this episode, we discuss a Product Dashboard similar to the one illustrated below:  How To Measure Value: A Summary In today's episode, we covered the following steps to help the PO measure value: Define value (discussed in the previous episode). Define appropriate metrics for the defined value. Consider both leading and lagging indicators. Ensure a balance of strategic and day-to-day metrics for decision-making. Build a product dashboard with the PO and the team to enhance self-accountability and self-management. Explore these concepts further in the Coach Your PO e-course: Module 3 (Version 1.0): Setting up ACTIONABLE metrics, distinguishing between ACTIONABLE and Vanity Metrics. Module 2.0: Scaling up the Product Owner role for multiple teams and products, featuring insights into Product Dashboards and Vision. Module 09: Techniques for quick feedback and leveraging process metrics critical for the discussed product dashboard. For more details on the Coach Your PO e-course, visit bit.ly/coachyourpo. If personalized coaching suits your needs, reach out to us at coaching@oikosofy.com. Keep learning, keep helping your team, and we'll catch you in the next episode! About Vasco Duarte Vasco is a leading voice in the agile community, known for his contributions to the development of agile methodologies and practices. He is the co-founder of Agile Finland and the host of Scrum Master Toolbox Podcast, the most popular Agile podcast in the world, which has more than 10 000 000 unique downloads. He is also the author of “NoEstimates: A novel look at how Agile can transform software development, making it both more sustainable, as well as incredibly profitable.” Vasco is a keynote speaker at many conferences and events, sharing his knowledge and experience with the agile community. With his passion and expertise in agile, Vasco has made a significant impact on the way software development is done today, helping organizations to become more efficient, flexible, and responsive to changing requirements.lYou You can link with Vasco Duarte on LinkedIn and connect with Vasco Duarte on Twitter.

In this episode, Pete Mohr digs into the sixth pillar of purposeful leadership: Performance. But it's not just about KPIs. Pete unpacks a holistic approach to performance that stretches beyond mere metrics. Learn how to identify and fill the gaps in your business to not just survive, but thrive. It's not about numbers; it's about meaningful actions.Here are a few things Pete covers:The real purpose of Key Performance Indicators (KPIs)The vital role of metrics in decision-makingHow to identify and address gaps in your businessAvoiding "vanity metrics" that don't serve your goalsBuilding a KPI dashboard that actually mattersIt's time to take action:After listening, your next move is to build your own KPI dashboard. Focus on metrics that genuinely reflect your business goals and values. Don't let those numbers just sit; use them to identify gaps and make informed decisions.Join the 2024 Business Owner Breakthrough Mastermind Group with Pete Mohr! Transform your business and life with our unique mastermind - choose from in-person or virtual options. Designed for established business owners, this group promises to save you 500 hours a year, elevating you from operator to owner. Dive into the 5 P's: Promise, Product, Process, People, and Profit. Level up your business now! Interested? Go to PetesGroup.com for details.Support the showTo Book a no charge Freedom Call with Pete, to see if you're a good fit for his business coaching head over to http://speaktopete.com to find a time that works for you! To connect with Pete: Website: https://simplifyingentrepreneurship.com/Instagram at https://www.instagram.com/petemohr_coach/LinkedIn at https://www.linkedin.com/in/petermohr/Email: pete@simplifingentrepreneurship.com

Just because a channel isn't where a final transaction happens doesn't mean it's not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform Attain.

Today's masterclass is all about ditching vanity metrics. You know, those flashy social media numbers that don't always translate to cash? Likes and followers are cool, but let's focus on what really makes money in your business. Learn why chasing vanity metrics might be holding you back. Keep it simple, focus on what matters! Show notes: [07:46]#1 We focus on vanity metrics because they're easy to notice. [15:30]#2 A lot of people use social media for business. [22:59]#3 Vanity metrics are not a leading indicator for making money in business. [31:33]Recap Episodes Mentioned: 2644: How To Control Your Social Media Use 2396: How To Take Your Life Back From Social Media 1895: How To Use Social Media For Business - The RIGHT Way 1690: A Dirty Secret That Social Media Platforms Don't Want You To Know 1114: How Much Does Social Media Matter To Or For Your Business? Next Steps: Text Dre Baldwin: Text Dre at 1.305.384.6894 (or go to http://dreallday.com/Text) Work On Your Game University (Coaching & Courses): http://www.workonyourgameuniversity.com/ Work On Your Game LIVE: http://workonyourgame.live/ FREE Training - 6 Figure Earners Who Want To Reach 7 Figures: http://www.workonyourgame.net/ Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/ Get Dre's Emails: Http://WorkOnMyGame.com Free Audiobooks: The Third Day: http://www.thirddaybook.com/audible The Mirror Of Motivation: http://www.mirrorofmotivation.com/audible Get The Free Books: The Third Day: http://thirddaybook.com/ The Mirror Of Motivation: http://mirrorofmotivation.com/ The Overseas Basketball Blueprint: http://balloverseas.com/ Basketball: How To Play As Well As You Practice: http://hoophandbook.com/Free Donate: CashApp: http://cash.app/$DreBaldwin PayPal: http://paypal.me/DreAllDay Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know! Dre on social media: Instagram [http://instagram.com/DreBaldwin] Facebook [http://facebook.com/WorkOnYourGame] Twitter [http://twitter.com/DreAllDay] YouTube [http://youtube.com/dreupt] All Episodes + FULL Work On Your Game Podcast archive at: http://workonyourgamepodcast.com/ Sponsor: AG1 by Athletic Greens: https://athleticgreens.com/WorkOnYourGame http://drinkag1.com/WORKONYOURGAME Sponsor: AquaTru - $100 Any Purifying Filter Http://www.WorkOnYourGame.com/AT Sponsor: STASH Investments - start with $5!! http://www.workonyourgame.com/stash Sponsor: GoPuff - $15 Off Your First 3 Orders http://www.workonyourgame.com/gopuff Have Dre As Your Coach To Join The Top 2% And Say Goodbye To Feelin... Watch The 60-Second Message From Dre – Then Choose Your Mission... Image Spend 2 Days In Miami And Come Away With A Clear Plan Of Action And... Get your tickets to the next Work On Your Game LIVE in February 2023 in Miami! Image Log in or sign up to view See posts, photos and more on Facebook.

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. Watch the full recording of the event with answers from all of the great panelists here.Beyond The Episode Gems:Grow Your Business Faster Using HubSpot's CRM PlatformBuy my book Strategize Up to maximize the growth and profitability of your business.Click Here For Free HubSpot Marketing ToolsSee all of the podcasts on the HubSpot Podcast NetworkGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy