Podcasts about semrush

All links and images can be found on CISO Series This week's episode is hosted by me, David Spark, producer of CISO Series and Andy Ellis, principal of Duha. Joining us is Dmitriy Sokolovskiy, senior vice president, information security, Semrush. This episode was recorded in front of a live audience at the offices of Aqueduct Technologies in Canton, MA. See photos from the event. In this episode: A clock on everything The oversight loop Not a better tool, a different one It's not the alerts A huge thanks to our sponsor, Strike48 It's no secret that AI is only as good as the data available to it. Strike48 unifies agentic AI with unmatched log visibility while avoiding the typical hefty price tag. Build and deploy agents for phishing detection, alert triage, threat correlation and more. Queries existing logs where they currently live, so you can keep the technology you already have. Learn more at Strike48.com.   A huge thanks to our sponsor, Dropzone AI Dropzone AI delivers a team of AI agents that investigate alerts, hunt threats, and respond to attacks across your full security stack. No playbooks required. No hidden humans in the critical path. Your analysts stay in control, directing strategy while AI agents handle the investigation workload at machine speed. Learn more at dropzone.ai.

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A listener asks whether Ubersuggest's $290 lifetime plan is worth it as an alternative to Semrush. The answer covers the founder's reputation, why lifetime pricing at that level raises red flags, and what Adobe's $2 billion acquisition of Semrush might signal about the tool's long-term value. Timestamps [0:00] Introduction[0:45] The question: Is Ubersuggest worth $290 lifetime?[0:57] What Ubersuggest claims to do[1:11] Neil Patel's history in the SEO industry[1:33] Why past reputation matters when choosing tools[3:17] The problem with lifetime subscription pricing[4:21] Adobe acquires Semrush for $2 billion[4:37] What that acquisition signals about Semrush's value[5:29] Recent changes to Semrush before the deal[6:42] Final recommendation on Ubersuggest --Submit questions for future episodeshttps://www.meredithshusband.com/podcast

Think blogging is dead in 2026?Before you ditch long-form content for TikTok and Reels, watch this. The truth is… the biggest names in tech are doubling down on SEO, AI models are hungry for high-quality website content, and small business owners who start blogging now are about to unlock a massive advantage.In this video, I break down why blogging is not outdated — it's evolving. You'll learn how AI, voice search, and shifting buyer behavior are reshaping content discovery, and why your blog might be the most powerful brand-building engine you create in 2026. I'll also share three simple action steps you can take this week to finally start (or restart) your blog with confidence.Whether you want more leads, more visibility, or a sustainable way to repurpose content across platforms, this is your sign to treat your blog like the strategic asset it is.✨ If you're serious about being seen, trusted, found, and paid — this one's for you.✨ Ready to go deeper?Get access to my private podcast and behind-the-scenes marketing insights you won't hear anywhere else:

Cómo automatizar el SEO y GEO para salir en Google, ChatGPT, Gemini… sin que hagas nada y recibas tráfico mientras duermes1: Escribir artículos en automático. Con ChatGPT y Make.comCon plugin a partir de fuentes RSS como WPAuto Pro en InteligenciaArtificialHoy.comSubstack automatizado con Make.2: YouTube automatizado y que se publique en blog automáticamente3: Links automatizados.Mejor enlaces internos que se pueden automatizar con plugins.
Enlaces en pie entre tus proyectos relacionados.4: Acceso agente de IA que te ajuste web, productos…Salir en buscador de Instagram, TikTok, Amazon, YouTube…5: Automatizar RRSS con Metricool, Make…6: Podcasts automatizados con Make, N8N, Zapier…7: Automatizar análisis con Semrush, Ahrefs, https://analizador.top8: Automatizar recepción y análisis de informesConviértete en un supporter de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

SEO can feel overwhelming at the best of times. Add AI into the mix, and a lot of online store owners are wondering if SEO even matters anymore. In this week's episode, I'm joined by Flick from Hotel SEO to break it all down in a way that actually makes sense for product-based business owners. We talk about what SEO really is, how it's changing with AI search, and the simple things online store owners can do to improve their visibility, attract more organic traffic, and make their product pages more helpful for both humans and search engines. This is a really practical conversation, especially if SEO has always felt confusing, technical, or like something you keep putting in the “I'll deal with it later” basket. What we cover: What SEO actually means for e-commerce brands How AI search is changing the way customers find products Why your product pages need to answer real customer questions How FAQs can help Google, AI tools, and shoppers understand your products Why natural language matters more than corporate-style wording The role of blogging and helpful content in your SEO strategy Simple ways to improve your visibility without becoming an SEO expert Example FAQ resource for Shopify product pages As mentioned in the episode, Flick shared a simple example of FAQs you could add to a Shopify product page. Example product: pink fluffy dog jumper 1. What size pink fluffy dog jumper should I get for my dog? Measure your dog's chest at the widest point and along the back from the base of the neck to the base of the tail. A jumper should sit snug around the chest without restricting movement, and end just before the tail. If your dog is between sizes, go up rather than down. Fluffy knits have less stretch than cotton, so a tight fit will pull and pill faster. 2. Are pink fluffy dog jumpers warm enough for winter? Yes, fluffy knit jumpers are designed for cold weather and suit most small to medium breeds through a Melbourne or Sydney winter. They work best on short-haired dogs like greyhounds, whippets, and chihuahuas, who feel the cold more than double-coated breeds. For sub-zero conditions or wet weather, layer a waterproof coat over the top. 3. Can I machine wash a fluffy dog jumper? Machine wash cold on a gentle cycle, inside a mesh laundry bag, with a wool-safe detergent. Don't tumble dry. Lay flat to dry to keep the shape and stop the fluff from matting. Washing after every two or three wears is plenty unless your dog has rolled in something. 4. Will the pink dye run or fade? No, the jumpers are colourfast and won't bleed in the wash when you follow cold wash instructions. Fading happens with hot water, direct sun drying, or harsh detergents, so avoid all three. The pink will hold its tone through dozens of washes with normal care. 5. Do fluffy jumpers irritate dogs with sensitive skin? The inner lining is smooth against the skin, so dogs with allergies or sensitive coats generally tolerate them well. If your dog has a known wool allergy, check the fibre composition before buying. Most fluffy jumpers use a polyester or acrylic blend rather than wool, which suits sensitive dogs better. The key takeaway here is that the questions are phrased the way someone would actually type or ask them, rather than using stiff wording like “What are the sizing recommendations?” Each answer also gives a clear direct response upfront, then adds detail. That makes it much easier for shoppers, Google, and AI search tools to understand and use the information. Here are the resources and tools we mentioned:Heat mapping: clarity.microsoft.com Semrush free trial: semrush.comSchema markup helper: google.com/webmastersGoogle Search Console: search.google.com/search-consoleGoogle Analytics: developers.google.com/analytics Connect with Flick from Hotel SEO Website: hotelseo.auEmail: hello@hotelseo.auInstagram: @hotelseohi If you've ever wondered whether SEO is still worth focusing on in 2026, this episode is a great place to start. Listen to the full episode here: jodieminto.com/podcast

Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcast Folge von Marketing im Kopf ist Jennifer Lapp zu Gast. Jenny ist Head of Growth für Lateinamerika und den deutschsprachigen und französischen Raum bei HubSpot. Sie war unter anderem schon in Interviews bei der W&V und OMR. Solltest du HubSpot nicht kennen: HubSpot ist eine der weltweit bekanntesten CRM- und Marketingplattformen. Unter den über 270.000 Kunden finden sich Unternehmen wie WWF, Personio, Suzuki, Casio und vielen vielen weiteren. In der heutigen Folge sprechen wir über die Zukunft der Suche und darüber, ob Webseiten überhaupt noch eine Rolle spielen, wenn KI immer mehr übernimmt. Was macht eine Marke im KI-Zeitalter noch einzigartig? Warum reicht SEO allein nicht mehr aus? Und was bedeutet „optimize for search everywhere" konkret? Außerdem spricht Jenny darüber, warum es für sie im digitalen Marketing so wichtig ist immer weiter zu lernen.____________________________________________Hier kannst du Jenny erreichen: Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lappjennifer/⁠____________________________________________Unternehmen: HubSpot: ⁠https://www.hubspot.de⁠____________________________________________Erwähnte Personen & Unternehmen: Lily Ray: https://www.linkedin.com/in/lily-ray-44755615/Malte Landwehr: https://www.linkedin.com/in/landwehr/Johannes Beus: https://www.linkedin.com/in/jbeus/Kevin Indig: https://www.linkedin.com/in/kevinindig/Victor Pan: https://www.linkedin.com/in/victorpan/Semrush: https://www.semrush.comLucidcharts: https://www.lucidchart.com/pagesGoogles Patent: https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website/____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/luisbinder/⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/marketingimkopf/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews? This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter.Included in this conversation is a fresh take on what Google just clarified, including what they're saying about llms.txt files, FAQ pages, and schema. Then we roll into the conversation where Grace asks the questions and Blythe walks through Google Search Console, long-tail keywords, the FAQ-page rebuild, and why your recorded sales calls are the most underused content gold mine in your stack.In this episode:Why Google Search Console beats Ahrefs and SEMrush for figuring out what to fix firstHow to sort your queries for the fastest click-through-rate winsThe long-tail paragraph queries LLMs are actually answeringWhy the FAQ page is the easiest piece of SEO work you can ship this quarterWhat Google just said about llms.txt files (spoiler: you do not need one)How to turn recorded sales and onboarding calls into a content engineWhy YouTube case studies beat gated PDF whitepapers for shippersThe "how did you hear about us" form field every high-intent page should haveWatch this episode on YouTubeLinks and resources:Grace Sharkey on LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/Orderful: https://www.orderful.comGoogle Search Console: https://search.google.com/search-consoleAdam Robinson's Air Cover newsletter on LinkedIn: https://www.linkedin.com/newsletters/air-cover-7450924377958912000/ SEO expert Gaetanao DiNardi: https://www.linkedin.com/feed/update/urn:li:activity:7368964829673390084/More logistics marketing and sales content over on Everything is Logistics -----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

AI traffic is growing fast, but most businesses have no idea how much of it they're getting, where it's coming from, or how well it converts.This video shows you exactly how to track traffic from ChatGPT, Gemini, Perplexity, Claude, and Copilot inside Google Analytics 4, including the quick method you can use today, and the proper setup that makes AI referral traffic a permanent channel in your reports.Here's what's covered:Why AI-referred traffic converts 4–5x better than Google organic and why that makes it worth tracking separately even when the volume is still smallThe quick filter method for isolating AI referral traffic in your existing GA4 reports in under two minutesHow to create a dedicated AI referral traffic channel group so you never have to click through filters againThe one ordering mistake that causes GA4 to misclassify your AI traffic as generic referral traffic and how to fix itWhy a large slice of AI-driven visits will never show up as AI traffic at all and what to track instead to get the full pictureThe tools we use to measure AI search visibility alongside GA4, including Semrush, Peak, and ProfoundAI traffic is still a small percentage of overall visits for most sites, but the conversion rates tell a different story. Ahrefs reported 12.1% of signups from AI search despite it driving just 0.5% of traffic. That gap is worth paying attention to.Read the show notes: https://exposureninja.com/blog/how-to-track-ai-traffic-in-ga4/Listen to these episodes next:The BEST SEO Strategies for 2026⁠⁠⁠https://exposureninja.com/podcast/368/⁠⁠⁠How To Dominate AI Search Results in 2026⁠⁠⁠https://exposureninja.com/podcast/372/⁠⁠⁠Copy The 3 Pillars of £50m+ SEO Campaigns⁠⁠⁠https://exposureninja.com/podcast/371/

Sponsored by Semrush. Try Semrush One for 14-days (exclusive Exposure Ninja deal)

In this episode of The Speed of Culture podcast, Matt Britton sits down with Rachel Thornton, CMO of Adobe Enterprise, live from CES 2026 in Las Vegas. Rachel unpacks how Adobe helps brands move from raw customer data to genuine personalization at scale, why she believes everyone is a creator, and how agentic AI is used in a marketing team. The conversation also covers Adobe's push into sports and fan engagement, the Semrush acquisition, and how to build brand integrity in a world where AI can generate content faster than any team can review it.Follow Suzy on Twitter: @AskSuzyBizFollow Rachel Thornton on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Not sure how to scale your business sustainably? We walk through specific equations agents and agencies can use (and tweak!) depending on how you'd like to grow.   Read the text version   Get Connected:

W 202 odcinku podcastu Business Marketer rozkładamy na czynniki pierwsze zjawisko dark funnel – tej niewidzialnej części procesu zakupowego, która odpowiada za 70–80% decyzji Twoich klientów, a której nie zobaczysz w żadnym dashboardzie.Z tego odcinka dowiesz się:Czym właściwie jest dark funnel i dark social – i dlaczego średni cykl zakupowy B2B trwa około 211 dni, zanim w ogóle pojawisz się na radarze klienta.Dlaczego w momencie, gdy klient wypełnia formularz albo odbiera telefon od handlowca, najczęściej ma już wybranego preferowanego dostawcę – i co to oznacza dla Twojej strategii.Jak ciemny lejek wywraca do góry nogami trzy filary marketingu: atrybucję, liczenie ROI i skupienie na leadach – oraz dlaczego skupiając się tylko na leadach, walczysz maksymalnie o 30% biznesu.Jakich błędów unikać: cold outreach jako dominująca strategia, gate'owanie treści, ślepa wiara w intent data, metryki próżności i czekanie wyłącznie na hot leady.W jaki sposób sztuczna inteligencja powiększa ciemny lejek – spadek ruchu organicznego, zerowa atrybucja z LLM-ów i dlaczego 94% kupujących B2B używa AI na różnych etapach decyzji.Czym jest GEO (Generative Engine Optimization) i jak zacząć od audytu AI Visibility, żeby być widocznym w odpowiedziach ChatGPT, Perplexity i innych wyszukiwarek nowej generacji.Co to jest dostępność mentalna marki i dlaczego firmy z krótkiej listy mają ponad 80% szans na wybór, a te spoza niej – tylko 4% (dane Forrester).Jak budować widoczność w ciemnym lejku przez thought leadership, analizę kluczowych interakcji, buyer personę i treści oparte o realne zadania zakupowe klientów.Jak mierzyć to, czego mierzyć się nie da – branded search, direct traffic, pytanie „skąd Pan/Pani o nas wie?" oraz analiza win-loss jako Twoje praktyczne wskaźniki.Które narzędzia warto znać: 6sense, SparkToro, Chatbit od Brand24, moduły AI Visibility w SEMrush – i dlaczego żadne z nich nie pokaże Ci pełnego obrazu.Prosta rekomendacja na start: zbieraj pytania klientów, odpowiadaj na nie w pierwszym akapicie i optymalizuj treści pod LLM-y – bez psucia ich dla ludzkiego czytelnika.Chcesz wiedzieć więcej o nowoczesnym marketingu B2B? Odwiedź naszą stronę: https://businessmarketer.plZobacz moje szkolenia i webinaryMasz pomysł na odcinek podcastu? Chcesz zostać partnerem podcastu? Napisz do mnie: lukasz.kosuniak@businessmarketer.pl

Does Facebook fit into your social media strategy? In this episode, we highlight best practices for insurance agents developing their online presence.   Get Connected:

Joining us today is Sean Travis. Sean is a 14-year veteran of the LA County Fire Department turned eCommerce entrepreneur and founder of Ecom for Heroes, a coaching and training company that helps ambitious entrepreneurs, many of them first responders, build profitable eCommerce brands. His programs have helped graduates average $131K in revenue within 18 months. Sean is also the creator of Kaldon, an AI-powered eCommerce platform that takes someone from product idea to fully launched, branded, marketing-ready business in days instead of months. He lives in Southern California with his wife Lindsey, brand new son Jett, and their dog Nala.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges of scaling seven-figure e-commerce brandsImportance of differentiation and unique value propositions in the marketLeveraging AI to manage complexity and accelerate growthThe "10-80-10 rule" for product development and executionEvaluating when to persist with a project or pivotProduct discovery process and its three modesUtilizing AI for comprehensive marketplace analysis and product viabilityStrategies for expanding existing brands and launching complementary productsEducating the market for unique or nascent productsFinancial and operational metrics for informed decision-making in e-commerceIn this episode of the "Ecomm Breakthrough Podcast," host Josh Hadley interviews Sean Travis, a former LA County firefighter turned e-commerce entrepreneur and founder of Ecom for Heroes. Sean discusses his journey, the challenges of scaling seven-figure brands, and the importance of differentiation in today's market. He introduces "Kaldon," his AI-powered platform that streamlines product development, branding, and marketing. The episode features a walkthrough of Kaldon's capabilities, practical strategies for leveraging AI, and actionable advice for entrepreneurs aiming to build profitable, scalable e-commerce businesses efficiently and effectively.Here are the 3 action items that Josh identified from this episode:Apply the 10-80-10 Rule Own the first 10% (idea) and final 10% (strategy/polish), and delegate or automate the middle 80% using your team or AI. This is how you scale without burning out.Prioritize Revenue-Generating Activities Focus only on work that drives growth—new products, new markets, new channels. Avoid getting distracted by “shiny” AI tools unless they directly increase revenue.Audit Your Time Ruthlessly Track where your time goes. If you're stuck in low-value tasks or optimization work, you'll stay stuck. Shift your time toward high-impact activities that push you past the $1M–$5M “swamp.”Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Hello Frank": "00:11:15""Jungle Scout": "00:21:39""Helium 10": "00:21:39""Data Dive": "00:21:39""SEMrush": "00:21:39""ChatGPT": "00:22:29""Alibaba": "00:35:52""Nano Banana 2": "00:38:45""Veo 3": "00:39:31""Freepik": "00:45:15""Higgsfield AI": "00:45:15""Claude AI": "00:45:15""Perplexity AI": "00:45:15"Books"The E-Myth by Michael Gerber": "00:01:04""Buy Back Your Time by Dan Martell": "00:45:01"People"Steve Jobs": "00:04:45""Dan Martell": "00:09:36""Ezra Firestone": "00:01:04""Kevin King": "00:01:04"Videos"Steve Jobs Movie (with Ashton Kutcher)": "00:06:16"Concepts and Frameworks"108010 Rule": "00:04:45""AI Chatbots": "00:12:06""Customer Avatar": "00:27:23""Pain Points": "00:27:23""Blue Ocean Strategy": "00:32:31"Product Ideas"Shift Force": "00:20:44""Wooden Cocktail Smoker": "00:24:04"Analysis and Reports"Product Viability Score": "00:35:08""Market Opportunity Summary": "00:35:08""Competitive Landscape": "00:35:08"Contact Information"Sean (Email: sean@ecomforheroes.com)": "00:46:00""Ecom for Heroes": "00:46:00"Episode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript Area:Sean Travis 00:00:00  But if you want to do this grassroots or you want to do this with actual skill, because any fool can sell something for less. You need to be creative. And that's where 1080 ten rule AI is coming in hard. Helping with that. So like I said, billions of data points. I can't analyze that. So that's what we're super excited about is getting that piece of success.MC 00:00:25  Welcome to the Ecomm Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You've alr...

Chrome released a massive security update fixing over 30 vulnerabilities. Be sure you're running v147.0.7727.137/138 and accept no substitutes. Meanwhile, OpenAI founder Sam Altman's identity verification service promoted a partnership with the wrong Mars in an embarrassing mix-up of identities. The Pentagon is signing deals with virtually any AI, chip, storage, or techbro firm it can including Mythos by Anthropic even though all other Anthropic products are banned, except the ones they're too addicted to stop using. The extraordinary music, culture, and technology festival SXSW is EnSXSWifying itself by stifling protest of the impact the festival has on Austin. Using a product called BrandShield, SXSW is trying to prevent anti-poverty groups from naming the festival or its sponsors in their protests. In other news, the sale of SEMrush to Adobe (which included SearchEngineLand and the SMX Conference series) officially finalized this week as Adobe continues to build a massive platform environment for massive Enterprise clients. Google is doing a better job defining commodity and non-commodity content. We try to help them explain. Speaking of explaining, a rogue Claude agent completely deleted a company's database in under ten seconds, eventually taunting the company when asked why it ignored safety protocols. The era of AI replacing workers might be ending as quickly as it began or, it might just be postponed. From deleted databases to Swiss-cheesy spaghetti code, AI in the workplace is costing most corporations more in compute costs then it saves them in slashed salaries. As things stand today, cheap AI costs more than it produces. Everyone's reported earnings appear to be up although everyone appears to have reported their earnings on the same day. Google introduces new AI features for Google photos, Google is cracking down on misuse of the back-button, Google search might be deindexing pages at a faster rate, and how to fix problems with tracking parameters on internal links. All this and much much more on a May Day edition of Webcology.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

A new Semrush study — analysing over a billion lines of clickstream data across 17 months — has revealed something that changes how we should think about ChatGPT as a search channel: 21% of all ChatGPT referral clicks go straight to Google.That's not a quirk. It's a pattern — and it's growing.ChatGPT referral traffic to websites grew 206% year on year (January 2025 vs January 2026), even as ChatGPT's own traffic has plateaued near a billion monthly visits. The platform is no longer just a chatbot. It's becoming a doorway to the open internet — and Google is its biggest beneficiary.But here's what makes this data so important for marketing leaders: ChatGPT is absorbing more and more of the research phase. Users are making purchase decisions inside their AI conversations before they ever click through to a website. If your brand isn't showing up in those conversations, you're invisible at the most critical point in the buyer journey.In this episode, Dale Davies (Head of Marketing at Exposure Ninja) and Charlie Marchant (CEO of Exposure Ninja) break down the full Semrush report and explain what it means for your search strategy:

Your dream clients are already searching for you on Google — the question is whether your website is making it easy for them to find you. In this episode, I break down the exact six steps I'd take right now to improve my brand's visibility and start showing up in organic search results. No ads, no complicated tech, no budget required. Just high-impact, doable edits that make your marketing work harder for you long after you hit publish.In This Episode We Cover:Why SEO matters more than ever in 2026 — including how AI tools are now pulling from Google search results and reviewsWhy your Instagram captions, newsletters, and stories are invisible to Google (and what to do about it)How to identify the 10-20 key phrases your dream clients are actually typing into Google right nowThe back end website settings most business owners have never touched — and how to fix them this weekWhy your blog is one of the most powerful SEO tools you have (and how to fill it without writing anything new)The free Google tools that show you exactly how people are finding your websiteWhy Linktree might be costing you more than it's giving you — and what to do insteadHow to build a consistent Google review strategy that compounds over timeTools + Resources Mentioned:Google Search Console — search.google.com/search-console (free)Google Analytics — analytics.google.com (free)SEM Rush — keyword research and on-page SEO auditing toolBrain.fm — focus music I swear by for deep work sessions [use code FridaySociety]Tonic Site Shop — templates for building a links page on your own websiteMy links page as an example — foreverfriday.co/linksWork With Alexa:

Brian Dean is the founder of Backlinko and Exploding Topics, both acquired by Semrush, which itself was recently acquired by Adobe for $1.9 billion. Brian's story starts exactly where a lot of great stories start: broke, directionless, and eating canned beef stew in his dad's basement during the 2008 financial crisis. He picked up a copy of The 4-Hour Workweek and took action. As is nearly always the case, his path wasn't a straight line, but a series of winding turns, all fed by experiments. His journey includes failures, two successful exits, and a hard-won answer to the question most people never think to ask: what do you actually do with your freedom once you have it?This episode is brought to you by:Incogni, which automatically removes your personal data from the web, helping shield you from fraud, scams, and identity theft: https://incogni.com/tim (use code TIM at checkout and get 60% off an annual plan)Fin powerful AI Agent for all your customer service: Fin.Ai/TimTimestamps:[00:00:00] Start.[00:02:53] From PhD pipettes to Dad's basement to Jerry Springer.[00:04:38] The 4-Hour Workweek finds its dream reader — marginal notes and all.[00:06:04] First product flops, free traffic beckons, and SEO.[00:07:40] The 200-domain AdSense empire.[00:09:40] Dreamlining: From “escape the basement” to “3k a month in Thailand.”[00:11:27] When Google's Panda update slapped the internet (and Brian's empire).[00:12:32] Scared straight: Black hat to white hat via a hostel in Spain.[00:17:55] Backlinko is born.[00:19:50] The 200 ranking factors post: 25 hours of patent-digging, a million visitors.[00:22:13] New rule: One post a month, 10x better than anything out there.[00:23:02] Semrush comes knocking to buy his company — Brian ignores the email.[00:24:02] Taking celebratory shots at Legal Sea Foods while wondering where the contract is.[00:25:32] Due diligence hell: Hunting down ghosted freelancers and the contractor commandments.[00:29:25] SEC market-close rules vs. Brian's 10 p.m. bedtime.[00:30:16] Post-acquisition: Hopping from one treadmill to the next.[00:34:19] Backlinko on autopilot, boredom on full blast, and the chapter everyone skips.[00:35:42] Exploding Topics: The paid newsletter mistake vs. the obvious SaaS play.[00:38:41] Data-driven content and the ChatGPT user stats flywheel.[00:41:00] Noah Kagan's advice: Double down on what works — then 10x down.[00:42:26] Ready, Fire, Aim — the litmus test for would-be founders.[00:44:06] Startup costs: $500 for Backlinko vs. $90k to acquire Exploding Topics.[00:47:29] How love and a Craigslist apartment scam in Berlin landed Brian in Portugal.[00:48:48] Geoarbitrage still works — just don't trust the 2007 pricing.[00:50:20] Post-exit stress: Oura Ring at 2x baseline and the Algarve hard reset.[00:52:21] Why founders who launch within a year of selling usually regret it.[00:53:30] Tennis as the ultimate void-filler: Fun, fitness, community, and fresh air in one sport.[00:54:31] The paradox of choice after exit: Structure, identity, and vertigo.[00:56:52] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI is beginning to facilitate decisions and shape purchases before shoppers even reach a retailer. From AI-assisted search and recommendation engines to emerging agent-led discovery and checkout journeys, a new commerce model is forming—streamlining the funnel, redefining shopper trust and impacting visibility for brands and retailers.  Play this audio version of our webinar with Semrush to understand how consumer intent, AI interfaces and digital behaviour are converging to reshape e-commerce and where the earliest disruption signals are appearing. Listen now to learn: The shift from search-led funnels to agent-led commerce and how AI is beginning to drive discovery and purchase The acceleration of AI-led discovery, revealed through early signals in AI-driven referral traffic and digital behaviour Where FMCG disruption is emerging first and why beauty, health, pet care and food are early movers What makes a category agent-ready, from trust and claims to comparison-led and problem-solution journeys How roles are being reshaped across the ecosystem and the strategic questions brands, retailers and marketers must address in 2026 FMCG markets are entering a new phase of digital transformation. Understanding how quickly this shift is happening, and where it will hit first, is critical for brands, retailers, marketers and platform leaders preparing for the next wave of commerce. Download the slides and watch the video recording of this webinar. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you. Each episode tackles a strategic approach or topic on corporate agendas. You'll hear from our experts who share in Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.

Free AIO Audit - Click Here. How Australian eCommerce Brands Can Rank in AI Overviews (AIO) in 2026AI is changing how Australians discover and buy products online. In this episode, Ryan Martin sits down with Patrick Dhital one of Australia's leading SEO and AIO specialists — to break down exactly what eCommerce founders need to do right now to appear in AI-generated search results across ChatGPT, Gemini, and Claude.If your brand isn't showing up when a CEO or customer searches for your category on an AI engine, this episode is for you.AI engines read structured data. That means moving your most important claims out of body paragraphs and into clear, structured page elements — headings, quick-facts boxes, certifications, awards — so AI can find and weight them correctly.Stop saying "award-winning product." Say which award you actually won, and give it its own heading on the page.This also includes schema markup and ensuring your meta copy is specific, not vague. Specificity signals trust to AI engines.Search behaviour has shifted from "best compression socks" to "what compression socks help me recover after a long-haul flight?" Your content strategy needs to follow. That means blogs and articles built around real customer questions — not AI-generated filler.The best content comes from knowing your customer better than any agency can. What questions do they ask you? Start there.Within those articles, include product carousels, CTAs, and comparison guides. Don't build content just for AIO — make it genuinely useful for the people landing on it.Being mentioned in a Vogue listicle on "top Australian knitwear brands" isn't just good PR — it's how AI engines discover and recommend you. Build backlinks and placements in topically relevant articles and listicles so that when an LLM goes looking, it finds your brand in credible, third-party sources.Social media presence matters too. If people are talking about your brand positively on Reddit or Quora, AI engines will surface that. If they're not — or if the reviews are bad — that surfaces too.AIO needs SEO to work. If you're not ranking on Google, AI engines won't find you either. The fundamentals haven't changed — they're the foundation.Be specific, not general. "Award-winning" means nothing to an AI. "Winner of the 2024 Good Design Award" does. Pull specifics out of paragraphs and into structured elements.Your content strategy should sound like your customer. Conversational queries are longer and more specific than ever. Write content that matches how real people talk — not how keyword tools think.Bad reviews can hurt you in AI, fast. What appears on Trustpilot, Reddit, or Quora is fair game for AI engines. Brand reputation management is now part of AIO.No single channel fixes everything. The brands with the best AIO results are also running Google Ads, social ads, email, and PR. It all compounds.ChatGPT, Google Gemini, Claude, Ahrefs, SEMrush, Google Search Console, Google Analytics, Reddit, Quora, Trustpilot, Shopify, Remarkable DigitalWant a free AIO audit? Ryan and Patrick are currently offering AI visibility audits for Australian eCommerce brands. Hit the link below to start the conversation.

Dan Nestle, founder of Lilypath, joins Sandy Carter on The Marketing Companion to unpack a shift most professionals have not noticed yet. AI systems are now interpreting, ranking, and recommending people before any human ever clicks a profile. Dan calls this Authority Intelligence, a new category he built Lilypath to define. Inside the episode, Dan and Sandy cover the Gemini Deep Research moment that exposed how badly AI can misread a real expert, why LinkedIn has quietly become the number one cited domain for professional queries across six major AI platforms (per Profound, LinkedIn, and Semrush data), and what "broken" looks like when your authority signal is off: silent inboxes, irrelevant pitches, recruiters missing you, RFPs going to competitors, and a stranger suddenly getting credit for ideas you have championed for years. Dan also shares the one concrete action every senior leader should take this week to fix how AI reads them, plus a Lilypath discount for listeners. Use code COMPANION20 at checkout. Brought to you by Semrush, the platform powering the search and AI visibility data behind this conversation, and Brevo, the all-in-one CRM and marketing platform helping growing teams turn authority into pipeline.   00:00:05 - Welcome and Sponsor Mentions 00:00:54 - Guest Introduction: Dan's Early Career in Japan 00:01:57 - Dan's Career Evolution and the Founding of Lily Path 00:05:47 - Introducing Lily Path and Authority Intelligence 00:07:23 - The Genesis of Lily Path: Optimizing for AI Interpretation 00:12:42 - The New Era: Domain Knowledge vs. Coding with AI 00:16:06 - Authority Intelligence: Taking Control of Your AI Narrative 00:21:23 - LinkedIn's Evolved Role as AI's Professional Truth Source 00:27:17 - Maintaining Human Relevance & Actionable Steps for Professionals 00:36:06 - Special Offer, Conclusion, and Contact Information

Most SEO tools are playing catch-up with AI search while their users wonder if traditional keyword tracking even matters anymore. Tim Soulo tackles your burning questions about how Ahrefs is navigating this shift, revealing that Content Explorer is their most underrated feature despite being 10x less popular than Site Audit.Tim Soulo is the CMO at Ahrefs, one of the industry's most comprehensive SEO toolsets with over $100 million in annual revenue. He's been with Ahrefs for over a decade, helping shape its evolution from a backlink analysis tool to a full marketing suite.In this solo Q&A episode, Tim reveals why Ahrefs has no acquisition plans, which tools generate the most usage (Site Explorer dominates by 3x), and why they're betting big on API expansion for the "wipe coding" revolution. He also shares candid thoughts on competing with Semrush and explains why Brand Radar crossed $10M ARR in just 5 months.Here's what you'll learn in this episode:(00:00) Intro(00:27) Any plans for acquisitions in 2026? (from Bilal Malik)(01:13) Which are the most vs least used Ahrefs features? (from Vimala Ellappan)(08:44) What is the most underrated Ahrefs feature? (from Kristiina Jannus)(10:48) How does Tim use Ahrefs for AI visibility tracking? (from Ayesha Asif)(13:33) How does Ahrefs fit into the modern demand engine? (from Gayle Kalvert)(17:18) How is Ahrefs looking at first vs third-party data? (from Hawrry Bhattarai)(21:27) Which SEO basic skills would Tim embed in LLMs? (from Laiba Naveed)(23:30) Which Semrush feature does Tim envy most? (from Coen Commijs)(25:59) If Ahrefs exists, what problem is Semrush trying to solve? (from Ashish Singh)(27:18) What's the update on ranking data beyond position 10? (from Mia Wolf)(29:21) How does Ahrefs plan to capture future SERP features? (from Alex Nguyen)(31:05) How do you balance evergreen content with fast-moving trends? (from Esther Dien)(34:24) What are your SEO predictions for 2026? (from Nick Malekos)(35:54) Where do you plan for Ahrefs to be in 5 years? (from Ivan Palii)(37:50) What's your POV on the Indian market? (from Aryan Jalan)We hope you enjoyed this episode of Ahrefs Podcast! Be sure to follow and share with a friend.Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:ChatGPT vs Google: https://chatgpt-vs-google.com/Ahrefs: https://ahrefs.com

Most Small Businesses Are Using AI Wrong - Here's How to Fix Itwith Philip VanDusenMost small businesses are using AI wrong, and in this episode I break down exactly how to fix it with practical, real-world strategies you can implement immediately.If you're a small business owner feeling squeezed by rising marketing costs, shrinking attention spans, and increasing customer expectations, this is for you. I walk you through seven powerful ways you can use artificial intelligence to work smarter, reduce friction, and grow without burning out.We're not talking about hype or futuristic promises. We're talking about using AI as a thinking partner, building a content engine from one video, automating CRM follow-up, improving local SEO, understanding your market faster, upgrading customer support, and increasing website conversions without guessing.I cover tools like ChatGPT, Claude, Perplexity, HighLevel, SEMrush, SparkToro, Descript, Opus Clip, Riverside, Moz Local, Microsoft Clarity, Hotjar, and Instapage, and explain how you can apply them strategically inside your small business.If you want to build smarter systems, increase conversions, and stay competitive in a rapidly changing market, this episode will show you where to start.____________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Technical SEO delivers 117% ROI in as little as 6 months — compared to 16% for basic content SEO over 15 months. Favour Obasi-ike, MBA, MS breaks down what that means in real dollars and real client results.WHO IS THIS FORSmall business owners are wondering why their website isn't showing up on Google. Entrepreneurs paying for ads who want to know if SEO is a smarter long-term investment. Marketing professionals who need data-backed ROI benchmarks. E-commerce owners planning a 12–24 month organic growth strategy. Content creators who want to extend the shelf life of every piece they publish. Local business owners — local SEO delivers 750%+ ROI, the highest of any SEO category.TIMESTAMPS00:00 — Room opens; framing question repeated as attendees join: "What is the ROI of technical SEO?"10:00 — The Mario Kart analogy: Instagram = 72-hour boost, Pinterest = 5 months, website = 24 months12:00 — Live Glimpse research: "SEO for small businesses" costs $44.40/click in Google Ads17:00 — The 16% ROI / 15-month benchmark introduced20:00 — On-page vs. technical SEO defined; the relationship foundation analogy34:00 — Client case study: 30M-page site grows from 1.5M → 3.3M indexed pages after structural fixes40:52 — Technical SEO ROI: 117% in as little as 6 months45:40 — HTTP vs. HTTPS: why HTTP is "easily hackable"52:00 — ROI by category: basic 16%, technical 117%, e-commerce 2–5x, local 750%+59:12 — Celese Williams on Semrush and data-driven content strategy61:32 — Hayden: the Glossary Method — hidden keywords at 40x lower cost70:05 — HTML = the letter; HTTPS = the postal service74:00 — Closing: your website as a place of rest, connection, and long-term impactMEMORABLE QUOTES"Technical SEO is about 117%. And when you have a fundamental strategy, that 15 months could drop to six months." — Favour [40:59]"HTTP is easily hackable. Definitely get your HTTPS more than anything." — Favour [45:40]"You can't depend on social media to sustain a brand. It's going to enhance your brand, but it's not going to replace it." — Favour [51:14]"CEOs and bosses make data-driven decisions." — Celese [59:37]"The glossary method is the most powerful way — you can buy hidden keywords with thousands of views at 40 times less than the main broad topic." — Hidden [61:32]"Give yourself 6–24 months to see results. By year three, four, five, you'll be happy you built something sturdy." — Favour [71:38]Ready to Rank? Book Your SEO & Web Dev Services Today

Latif Hamilton is the Founder and CEO of SpiritHoods, a leading fashion brand known for its festival-inspired faux fur products. Under his leadership, SpiritHoods has generated over $50 million in revenue and achieved top-three search rankings across major product categories by strategically aligning product development with SEO. A creative entrepreneur at heart and fractional CMO, Latif specializes in bridging operations and design to drive exponential growth. He is also the Founder of The Growth Operative, a consultancy focused on brand growth and business development. In this episode… Many ecommerce brands rely heavily on intuition and creativity when deciding what products to launch. While this approach can work, it often overlooks a valuable source of insight — how customers are actually searching online. Could aligning product decisions with search behavior lead to more consistent growth? Latif Hamilton's answer comes from his experience as a creative entrepreneur and fractional CMO, where he connects product development with marketing strategy. He explains that instead of guessing what customers want, brands should use tools like Semrush or Ahrefs to identify high-volume, low-competition keywords — and then design products specifically to match that demand. He emphasizes focusing on depth within a single category to build authority, aligning product naming with actual search behavior, and prioritizing long-tail keywords to capture niche opportunities. Latif also cautions against overreliance on agencies, encouraging founders to develop a working understanding of SEO so they can guide strategy effectively. Ultimately, growth comes from intentionally combining creative direction with validated demand signals. In this episode of Minds of Ecommerce, Raphael Paulin-Daigle talks with Latif Hamilton, Founder and CEO of SpiritHoods and Founder of The Growth Operative, to discuss SEO-driven product development. Latif discusses strategies for aligning product design with search behavior, how to build authority by dominating a niche, and avoiding common SEO mistakes like agency overreliance.

LinkedIn is the #2 most cited source for LLMs — only Reddit beats it. AI search is 20 to 30% of all search interactions now. So that's number two in a massive and fast-growing landscape. SEMrush analyzed 89,000 LinkedIn URLs cited by AI tools across 325,000 prompts and found that LinkedIn is the number two most cited domain by LLMs. ChatGPT Search, Google AI Mode, and Perplexity all heavily cite LinkedIn. Your LinkedIn post is now competing for the same real estate as a Wikipedia article — and winning. I break down five things you need to know about AI search and LinkedIn, why follower counts don't matter, why AEO is the evolution of SEO, and why the abundance mindset is already the winning strategy.Chapters: (0:00) A LinkedIn post with 20 reactions can outperform a viral tweet with 50K likes(0:30) How big AI search already is — McKinsey and Graphite.io data(1:30) Not an April Fools episode(1:45) #1: The new scoreboard — LinkedIn is #2 most cited domain by LLMs(3:30) #2: Clout is dead, clarity is king — most cited posts have 15-25 reactions(5:00) #3: AEO is the evolution of SEO — mirror natural language(7:00) Why this is good and bad for small businesses(8:30) #4: You need both channels — Company Page and personal profile(10:00) Don't just repost — add your POV(10:30) #5: The flattened landscape — abundance mindset already won(12:00) Your only differentiator is your POV(12:30) Wrap-up: be active, be human, have a point of viewLinks mentioned:Social media follower counts don't matter anymore (IG reel)McKinsey - New front door to the internet: Winning in the age of AI search 10/2025Graphite.io - AI Is Much Bigger Than You Think (2026)Related cilp: You don't need AI, you need a POVBook a virtual workshop with me: - Marketing Surgery Workshop (1-hour): Book here - Podcast Surgery Workshop: See brochureBook Podcast Surgery directly on CalendlyMy podcast apps & gear (promo links):Record guests and create Magic Clips on Riverside: emilybinder.com/riversideRecord + edit like a Word Doc with AI - Descript: emilybinder.com/descriptMy microphone gearVideo podcast gearOrganized lists of all products I use: amazon.com/shop/emilybinderCoaching: Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Your clients are not searching the way they used to. And if your website is still built for the old rules — you are invisible in the new ones. TIMESTAMPS: [0:00] — Someone booked a call with me from ChatGPT. Here is what that means for your business. [1:30] — The Google problem: why clicking and backing out is exhausting your clients [3:00] — What SEO is and why it still matters (but is no longer enough) [6:30] — What AIO is and the one line that explains the difference [8:30] — The 12% stat: why 88% of websites are invisible to AI right now [10:00] — The three things your website needs for AI to recommend you [13:00] — The villain: the business owner who keeps saying 'I'll do it later' [15:00] — What it actually looks like when it's working [16:30] — Your 3-minute self-audit: do this before the episode ends IN THIS EPISODE YOU'LL DISCOVER: What SEO is and why it still matters in 2026 What AIO (AI Optimization) is and how it is completely different from SEO Why 88% of small business websites are invisible to AI search right now — and how to check if yours is one of them The three things your website must have for ChatGPT and Perplexity to recommend you A 3-minute self-audit you can do tonight to see exactly where you stand ABOUT THIS EPISODE: The way your clients find you has changed. They are not Googling and clicking through ten links anymore. They are having conversations with AI — and AI is recommending someone. In this episode, Bella breaks down the difference between SEO and AIO, explains why 88% of small business websites are invisible to AI tools right now, and walks through exactly what you need to fix it. No tech degree required. This is strategy, not software. A NOTE ON THE STATS IN THIS EPISODE: Every statistic Bella cites has a source link in the show notes below, along with who funded the study and what their potential bias is. Bella believes you deserve to fact-check her. Click any link and see for yourself. RESOURCES AND LINKS MENTIONED: Magai — All the major AI models in one place — 30% off for 3 months Website Sessions with Bella — 6 focused sessions to rewrite your website for AI search The Jumpers Mastermind — Where Bella works with business owners on AI, hiring, marketing, and more Eight Oh Two 2026 AI Search Study — The 37% stat — who did it and their bias (self-funded marketing agency) Seer Interactive ChatGPT Conversion Study — The conversion rate data — one B2B client, 6 months Schema.org Structured Data — The 12.4% stat source — neutral standards body, no commercial bias Xponent21 AI Overviews Analysis — The 60% Google AI Overview stat Search Engine Land AI Referral Traffic — The 527% growth stat — owned by Semrush, editorial independent CONNECT WITH BELLA: Website Sessions with Bella The Jumpers Mastermind  Subscribe to Bella in Your Business   Bella's Website   Find Bella on Instagram and Facebook — search Bella Vasta     FAQ SECTION: What is the difference between SEO and AIO? SEO (Search Engine Optimization) is the practice of structuring your website so Google ranks it in search results. AIO (AI Optimization) is structuring your website so AI tools like ChatGPT, Perplexity, and Google AI Overviews can read, understand, and recommend you. SEO gets you found. AIO makes you the answer. Both matter in 2026 — but most small business websites have only been built for one of them. What is AIO and why does it matter for small business owners? AIO stands for AI Optimization — also called AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization) depending on who you ask. The industry has not settled on one term yet. What they all mean is the same thing: structuring your website content so AI tools can read it, trust it, and recommend your business when someone asks for help with the problem you solve. As more people use ChatGPT and Perplexity to find services, businesses that are not optimized for AI are losing referrals they never even know about. How do I know if my website is visible to AI? Open ChatGPT or Perplexity. Do not search your business name — search the problem your ideal client has, the way they would actually type it. If your business does not come up, that is your answer. Other signals: your website has not been updated in over a year, you do not have a blog, your homepage is vague about who you serve and how, and your site does not use structured data (schema markup). All of these reduce how findable you are to AI tools. What is schema markup and do I need it? Schema markup is code you add to your website that tells AI systems exactly what your business does, who you serve, what questions you answer, and why you are credible. Without it, AI has to guess — and AI would rather recommend someone it does not have to guess about. As of 2025, only about 12% of websites use any structured data at all. That means the businesses who add it now have a significant early advantage in AI search visibility. Does my website need a blog for AI search? Yes. A blog is one of the highest-value things on your website for AI visibility. AI tools favor content that is specific, answers real questions, and has been published recently. A blank or outdated blog page gives AI very little to work with. You do not need to publish every day — consistent, specific, question-answering content matters more than volume. If you have not posted in over six months, that is your most urgent gap.   Full Episode Transcript Someone booked a call with me recently and I asked what I always ask. How did you hear about me? And she said, chat GPT, not Google, not Instagram, not like I saw you on my feed or I was on your email list or I listened to your podcast, podcast, what you're listening to right now It was chat GPT. She had been mid conversation trying to figure out a problem and was asking what top consultants could help her with the problem. And chat GPT told her me. and proceeded to explain more than just my name, but the reasons why. That conversation stopped me cold because what I realized is what if my website had not been set up the right way? That conversation would have ended with someone else's name. And then I started thinking of you and your website and whether AI even knows you exist. Welcome back to another episode of Bella in Your Business. My name is Bella Vasta. I've been doing this podcast since 2014 for you, my small business, pet sitting business, dog walking business, dog grooming business, dog training business, all of you, since 2014. Your clients are not searching the way that they used to. And if your website is still built the old way, then You are invisible in the new way. And so today we're going to talk about SEO, AIO. There's a couple of different forms of that, AEO. And there's a couple others, but for the sake of the show and today, March 20, 26, I'm going to call it AIO. And what to do in the next 90 days will determine whether your business is findable or just existing. OK, I want you to think about the last time you Googled something for your business. So you typed it in, then 10 blue links came back. You clicked one, it wasn't quite right, so you hit back. Then you clicked another one and shoot, it was an ad. Clicked back, you scrolled, you got distracted, you got overwhelmed, and then you gave up. That's what your clients are doing when they Google you. Or the problem that you solve, or the service that you offer. They're clicking, they're backing out, and they're clicking, and they're backing out, exhausted. Because before they have even found you, they're just overwhelmed. Now think about what it feels like to have a conversation with Chachi BT when you're trying to figure something out. It's different, right? It like listens to your whole situation. You feel heard. It asks follow up questions sometimes and it gives you one clear answer instead of 10 options that you have to sort through yourself. And when it says you should go talk to this person, you go because it felt like advice, not advertising. All right. Before I give you some numbers, I want to be upfront about something. A lot of statistics in marketing worlds are produced by companies that have a financial interest before believing in them. All right. So for every stat in this episode, I have put the source in the show notes. You want to go to JumpConsulting.net, click on podcast and you could find that so you can know who did the study, who paid for it, what their potential bias is. And I want you to go fact check me, like not because I'm hiding anything, but because A business owner who makes decisions based off of bad data is worse off than a business decision being made, like no business decision being made at all. And so here's what the research says with full context. A marketing agency called 802 surveyed 500 people who have already used AI tools. 37 % they say that they now start their searches with AI instead of Google. And here's what I want you to know. 802 sells AI search strategy services. So they do have a financial interest in what you're carrying about with this number. I'm telling you that because you deserve to know, but the finding really does line up with what I'm watching in my own business and what I hear from all the other experts that I follow. Okay. So take it with context and decide for yourself. But here's the question that I want you to sit with while you're reading this right now. Someone's having a conversation with AI. about the exact problem you solve. my gosh, I wanna go to Las Vegas this weekend and shoot, I need a dog walker. Who do you know near me, okay? It doesn't show a list of links unless you pick. It reads the website behind the scenes. It reads it and it crawls it for your structure, your content, your copy, the unique value proposition that you have. And it decides whether you're credible enough to

When it comes to podcast strategies to grow your podcast, one strategy that often gets overlooked (because it takes time) is Search Engine Optimization (SEO). Now people are starting to market a "New" thing known as PSO (Podcast Search Optimization).Podcast Search Optimization VS Search Engine OptimizationSo what is the difference? In reality not much. Tools like Podseo and PSO and Ausha show you information on how often keywords are being search in Apple and Spotify (and others). SEO tools show what people are searching for in Google and other places (YouTube, TikTok, and more).So THE question is, do people search differently in a Podcast App vs how they search Google? For me, I don't think so. I might just type a keyword "Podcasting Best Practices" where in Google I would type "Podcasting Best Practices Podcast."Keyword Research Boils Dow To ThisFind a keyword that has a fair number of people searching for (somewhere between 20-100 searches), and see how much competition it has. Instead of trying to score for a really popular keyword, score multiple times with less popular (but still be sought after) key words with less competition. Mom said "Don't go play in traffic," but that's what you need to do - but no on the free way.What is Your Domain Authority?SEMRush (a great suite of tools) has a domain authority checker.Tools To Boost Your Podcast SEO on the WebFree Keyword Tool (That Sucks IMHO)https://www.wordstream.com/keywordsGoogle Keyword Tool (Inside of Adsense Account)https://ads.google.comGo to Tools > Planning > Keyword Planner (Free and unlimited use)Keywords Everywhere Extension for Chrome and Firefox $7/month. Helps you measure traffic and competition for keywords.https://keywordseverywhere.com/Also Asked (see what people are asking)1 Free search a Day or $12/monthhttps://alsoasked.com/Answer Socrates 3 searches a day$15/month gets you 100 searches a monthhttps://answersocrates.comUbsersuggestShows key word competition and more. It's a suite of tools to help find keywords, and write articles.$29/month.$290 Lifetime (credits thanks to AI)https://ubersuggest.comSERankingA full suite of tools that helps you create content, competitor comparisons and more. $129/monthhttps://www.sewranking.comSEMRUSHConsider by many people to be "THE" suite of SEO tools (especially finding tools that your competitor is not using, and you should). $139/monthhttps://www.semrush.comPage Audit Chrome ExtensionA chrome extension that shows all sorts of information about a page so you can then write a similar page that will rank better.Chrome ExtensionTwo Tools Dedicated For Podcast SEOWhile I'm not sure there is much difference between SEO and PSO, there two tools dedicated for podcasts.PSO from AushaThis tool has some nice features, but it also left me frustrated. If you give me seven days to test the tool, give me access to ALL OF IT. I mean every marketer knows that you give it to the customer and let them "get hooked" so when their trial is over they will purchase.I couldn't do that as much of the tools spotlighted required me to upgrade. Boo.That being said it does show how much a keyword is searched for (not as specific as some tools for web seo). It also shows you how hard to competition is.Keep in mind that you need to give your dashboard 24 hours to show some statistics in your dashboard.Ausha PSO (affiliate)PodSEOThis is from Andrea De Marsi (Co-founder of Spreaker) and Francesco Baschieri (Co-founder of Spreaker) and it has a similar feature set to the ausha tool.You can save 10% using the coupon schoolofpodcasting. (affiliate)I thought it was very cool that Podseo alerted me to the mistake that I had accidentally listed my show twice in Spotify (I moved from Libsyn to Captivate - nuff said).It has some cool episode planners, and is cheaper than Ausha PSO. Their AI tools looks at your episodes and recommend future ideas and then helps you plan them, and has a calendar showing when the episodes were released.They also can send you daily updates on your rankings or your competition.Check it out at podseo.com and use the coupon schoolofpodcasting to save 10%Because of My Podcast: Paul ColliganPaul is a huge theater nerd, and loves the musical Chess. There was a version that was awful, but never got to see it. Then he let a library in NYC know he was a podcaster. Then he got access to videos that the public hasn't seen - because he had a podcast. Check out Paul at https://podcastpartnership.com/Other Items MentionedTurn AI Into Your Personal Podcast Analyst! on BuzzcastSEO for People Who Don't Like SEO PodcastPodpage - Websites for PodcastersCaptivate - AI Tools Help You Choose Episode TopicsOura Ring - Body Measurement via a RingJust One Tip PodcastBig Lash Energy Episode 201Big Lash Interview on Last Week's EpisodeThis content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!Mentioned in this episode:Question of the MonthOne of our favorite questions, "What are your top podcasting pet peeves? You know the things that make you press fast forward, delete, or maybe even unfollow... share your frustration with these tactics along with a little bit about your show and your website (so I can add a link in the show notes). You can upload a pre-recorded version or press record on the website. I need your answer by March 27th, 2026Question of the MonthWant to Make Some Money with Your Podcast?Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you're ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Go to www.profitfromyourpodcast.com/bookProfit From Your Podcast

Favour Obasi-ike, MBA, MS hosts a two-part live session from the Marketing Club on Clubhouse, joined by Brian (digital marketing), Liverpool (social media), Angelique (commercial lending startup), and others. The conversation covers how to build product and service pages that rank on search engines, the three stages of buyer awareness (problem aware, solution aware, product aware), why 82% of websites worldwide are outdated, the four types of media (owned, paid, shared, earned), how Google Reviews impact rankings, and tools like Nudgify, Switchy.io, and SEMrush for building brand awareness online.Key TakeawaysBuild from the ground up, not the roof down. Your website needs keyword-rich URL slugs, proper H1-H6 heading structure, and semantic keywords before any social media push.Three stages of buyer awareness drive every sale. Problem aware (they search Google), solution aware (they land on your page), product aware (they recognize your brand as the answer).82% of 1.9 billion websites have not been updated in 6 months. Update your website daily to signal the algorithm that your business is active.Use the CNN model. Never give the full story on social media. Drive people to your website for the complete content, just like major news outlets do.Google Reviews are a major ranking factor. Keep them fresh, avoid all five-star reviews (looks moderated), and embed them on your site using tools like Nudgeify.Master the four types of media. Owned (your content), Paid (ads), Shared (social platforms), and Earned (press/features). Start with owned media and build toward earned.Memorable Quotes"You don't build a house from the roof down. You build from the ground up." — Favour [07:30]"82% of 1.9 billion websites have not been updated in the last six months." — Favour [101:03]"If CNN gave you the full story on Instagram, would you go to their website? No." — Favour [118:24]"SEO is not a one-size-fits-all. It's not a cookie cutter machine." — Favour [71:17]"The better the connection, the better the frequency. The better the frequency, the better the energy." — Favour [119:14]FAQsShould I focus on products or services for my website?Both need dedicated keyword-rich pages. Each product or service should have its own page with text, video, images, pricing, and FAQ so search engines can index them individually.How often should I update my website?Daily if possible. Even once a week puts you ahead of the 82% of websites that go six months without an update. Every update signals the algorithm that your business is active.What tools were recommended?Nudgify (social proof popups), Switchy.io (UTM codes, link shortening, pixel tracking — $39 on AppSumo), SEMrush (keyword research), and Google Business Profile for reviews.How do I build brand awareness from scratch?Start with owned media on your website. Answer the questions your audience is searching for. Then distribute to social media, collect emails, and build toward earned media like press features.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS redefines profitable SEO as more than just rankings — it is profit multiplied by time. He introduces the concept of a foundational evergreen operating system: being where people are, staying ever-ready, and building connections that compound. The episode covers the SEO quadrant and its four pillars, why your contact database is your most valuable SEO asset, and how first-party data from email lists outperforms second-party data from platforms like LinkedIn, Spotify, and Apple Podcasts. Jonathan shares how NewsBreak and Medium drive backlinks and high domain authority, while Dr. Martin highlights the BlackNews.com story — a site built in 1999 on pure HTML that became the top black news site in the world because Google could easily crawl it. Favour performs a live Semrush audit, explains authority scores, and breaks down how commercial-intent articles like "top 10" lists build domain dominance the way Yelp does. The conversation also covers the new FTC rule on fake reviews, why your website must be the cornerstone of all marketing, and how SEO is ultimately about being the person of remembrance.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links>> Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link HereTimeline and Timestamps[00:07] Introduction — profit times time formula.[03:04] The SEO quadrant: mastering the four pillars of SEO.[04:06] Foundational evergreen operating system explained.[07:23] Jonathan on writing for NewsBreak and generating backlinks.[09:05] How NewsBreak articles drive local SEO and 50M monthly users.[10:14] Funneling: 250 words on NewsBreak, full article on your website.[15:55] Associating your brand with related brands for SEO value.[17:01] Profitable SEO: measuring profit in time and money.[19:42] Profitable SEO measured by total contacts in your database.[22:08] First-party vs. second-party data — LinkedIn, Spotify, Apple.[30:40] Live Semrush audit — authority score of 24, 3.7K organic traffic.[34:08] What is domain authority and how to build it.[36:34] Commercial-intent articles: the Yelp strategy for SEO dominance.[42:09] FTC new rule on fake reviews and fake followers.[43:03] BlackNews.com — 25 years of domain authority on pure HTML.[48:31] SEO is about being the person of remembrance.[51:00] Problem aware to solution aware to product aware funnel.[54:00] Answer questions on your website, not just social media.[60:08] On-the-spot audits announcement — turning 5% learning into 90%.Memorable Quotes"Profitable SEO is measured by the total amount of contacts you have in your database.""SEO is letting you be the person of remembrance.""When you're building a house, you don't start from the windows. You start from the thought.""Don't give them the full article on LinkedIn. Give them a little bit, then they click through.""Clubhouse is just 5% acquisition of learning. We want to turn that to 90%."FAQs AnsweredWhat does profitable SEO mean?It is profit multiplied by time — measuring both the monetary return and the time saved through organic search visibility and relationship building.What is domain authority?A proprietary metric measuring a domain's dominance based on years of indexed content, quality backlinks, and organic search traffic.Why is first-party data important for SEO?Platforms like LinkedIn and Spotify own your subscriber data. Building your own email list gives you direct access to your audience through your domain.How do commercial-intent articles help SEO? "Top 10" and comparison articles keep visitors on your site longer, build authority, and capture searches where users are ready to take action.Key TakeawaysBuild your contact database — it is your most valuable SEO asset. Create commercial-intent articles to capture high-value searches. Use platforms like Newsbreak and Medium for backlinks but always funnel traffic to your website. Your website is the cornerstone — answer questions there, not just on social media. SEO is a long game: do the groundwork, and your business will eventually fly on autopilot.Keywordsprofitable SEO, domain authority, SEMrush, backlinks, first-party data, email marketing, Newsbreak, commercial intent, contact database, SEO quadrant, authority score, organic traffic, content funneling, evergreen content, website optimizationSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS, pulls back the SEO truths curtain on the world of SEO agencies. Joined by a panel of experts, Favour reveals the questions you should be asking your SEO provider to ensure you're getting the most out of your investment. The discussion covers a wide range of topics, from the true cost of SEO to the importance of a long-term strategy. Favour emphasizes that SEO is not a one-time fix, but an ongoing process that requires continuous effort and adaptation. This episode also explains the four pillars of SEO success — search, find, click, and save — and how they can be used to create a powerful connection with your target audience. Whether you're a business owner looking to hire an SEO agency or a marketing professional seeking to deepen your understanding of the industry, this episode is packed with valuable insights and actionable advice. Tune in to learn how to take control of your SEO destiny and drive sustainable growth for your social business.Book SEO Services? Save These Quick Links for Later>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Takeaways1. SEO is a long-term investment, not a quick fix. Sustainable results require a consistent and evolving strategy.2. The cost of SEO varies, but the focus should be on value and ROI, not just the price tag.3. Ask your SEO agency about their team, workflow, strategy, and reporting to ensure transparency and alignment.4. The four pillars of SEO are search, find, click, and save. The goal is to create valuable content that resonates with your audience.5. Don't be a passive client. Educate yourself, ask questions, and take an active role in your SEO strategy.6. Certifications and partnerships (like with SEMrush) can be an indicator of an agency's credibility and expertise.7. Competitive analysis is crucial. You need to understand who your competitors are and what they're doing to succeed in the search rankings.Memorable Quotes[08:20 - 08:34] "There's this illusion of SEO being a genie that just comes and wipes your problems away and then you rank all day. It's not like that."[08:51 - 08:57] "Yes, it's technical, but the fundamental value of SEO is to connect."[25:08 - 25:16] "These agencies will just sell you snake oil and tell you all these things about what to do, what not to do. And then they leave you stranded, high and dry, pay thousands of dollars and you've not received one click or one lead."[30:37 - 30:47] "SEO is about search, find, click, and save."FAQs1. How much should I budget for SEO services?The cost of SEO can range from $500 to $5,000+ per month. For serious results, a budget of at least $1,000 per month is recommended.2. How long does it take to see results from SEO?SEO is a long-term strategy. While some quick wins are possible, significant and sustainable results typically take 6-12 months to achieve.3. What are the most important questions to ask an SEO agency?Ask about their team, their process, their strategy, and how they measure success. It's also important to inquire about their experience in your industry.4. What is the difference between on-page and off-page SEO?On-page SEO refers to optimizations made to your website, such as content and technical aspects. Off-page SEO involves activities outside of your website, such as link building and social media.5. How can I learn more about SEO?There are many resources available online, including blogs, courses, and certifications. Following industry experts and listening to podcasts like We Don't PLAY! can also be beneficial.Timestamps[00:00] Introduction: What SEO agencies won't tell you.[05:55] How much does SEO cost?[07:33] The importance of a long-term SEO strategy.[08:10] SEO is not a one-time fix.[24:04] How to get into SEO.[25:30] The importance of certifications for SEO agencies.[26:51] The role of competitive analysis in SEO.[30:29] The four-wheel cycle of SEO: search, find, click, and save.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we speak with Eli Goodman, co-founder and CEO of Datos, a clickstream intelligence company built for institutional and enterprise markets and acquired by Semrush. After more than two decades across the data ecosystem - including senior roles at Comscore and close work with Gartner - Eli founded Datos in 2020 with a clear focus on trustworthy, high-integrity data in a space shaped by regulation, risk, and long-term dependency. This is a conversation about responsibility, judgment earned over time, and building something that is meant to last. What We Dig Into: The Weight of Founding Eli describes entrepreneurship as constant vigilance. “It's not that you're sleeping three hours a night. It's that you always have one eye open.” Founding, for him, is not about freedom. It is about responsibility. “If you're not figuring it out, it's not getting done.” People trust you with their livelihoods. If you care, that weight stays with you. Managing People vs Being Responsible for Survival Eli draws a clear distinction between leadership inside an established company and founding something from zero. “Every day you wake up and the first thing you think is: when are we out of money?” In a startup: • There is no institution behind you • No inherited structure • No one else to catch what you drop The company exists only if you keep it alive. “Milk Gate” - When Small Things Reveal Bigger Realities One of the most memorable moments in the episode comes from what Eli jokingly refers to as “Milk Gate”. Early in his career, he describes a company-wide meeting where leadership reprimanded the entire office for drinking too much free milk - milk that was meant for coffee, not cereal. “It didn't really make sense why the general manager had to sit everyone down about milk.” At the time, it felt irrational. Easy to take personally. In hindsight, it became clear what it really signaled. The company was nearing a sale. Costs were under scrutiny. Every dollar suddenly mattered. “When something feels out of place, it usually is.” The lesson is not about milk. It is about learning to read context instead of ego. Small, insignificant-seeming moments often: • Reflect pressures leadership is not articulating • Signal structural changes before they are announced • Only make sense once you zoom out Learning Not to Personalize the Wrong Things Eli connects Milk Gate to another early-career moment - pitching an idea that leadership dismissed. At the time, it felt like rejection. Later, he understood it as disinvestment. The takeaway: • Not every “no” is about you • Sometimes it is about timing, incentives, or exit dynamics • Experience teaches you what to internalize and what to observe Why This Episode Matters This episode removes mythology from entrepreneurship. It replaces bravado with responsibility and hype with durability. It is especially relevant for founders building infrastructure, data, or long-term platforms. You'll Walk Away With: • A grounded view of founder responsibility • A lens for interpreting small but meaningful business signals • Clarity on funding alignment and incentives • A practical people-management framework • A reminder that sales still start with humans • A long-term view of trust as strategy Measured. Honest. Earned over time. Enjoy your listen

Send a textGrowth stalls when great audio stays invisible. We sit down with website and SEO pro Jessica Gruber to map a straightforward path from podcast recording to search discovery, showing exactly how creators can turn episodes into organic traffic, leads, and loyal listeners without drowning in tech.Jessica traces her path from leading creative at boutique agencies to building a focused web studio, then dives into practical SEO for podcasters. We unpack how to find real keywords in your everyday client questions, validate them with SEMrush or Google Ads Keyword Planner, and group them into topic buckets that guide episode planning. You'll hear why long-tail phrases beat broad terms for niche shows, how to craft titles and descriptions that hook humans while signalling relevance to search engines, and what to include on your episode pages so Google sees depth and listeners find value.We also dig into the details most hosts overlook: naming image files and writing alt text so guest searches surface your show, linking related posts to increase time on site, and creating a clean, reusable template for guest bios and credits. On distribution, we make a case for YouTube as a discovery engine, explain how to embed video on your site to compound engagement, and share a simple repurposing flow that turns each interview into a blog, clips, and social teasers with clear calls to action.By the end, you'll have a repeatable system: define your audience and buckets, choose intent-rich keywords, publish structured episode pages, and repurpose with purpose. No jargon. No guesswork. Just a practical playbook to make your podcast easier to find and harder to forget.If this conversation helps, follow the show, leave a quick review, and share it with a friend who needs smarter podcast SEO. Got a guest idea or want help launching? Check the show notes for links and let's talk.LinkedIn: https://www.linkedin.com/in/jessica-gruber/Websites:successchampionnetworking.com (Company)jessicagruber.co (Personal)buzzwks.com Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:askcarl@carlspeaks.caIf you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Everyone talks about SEO, but are you tracking how your brand shows up in ChatGPT? Jay Schwedelson breaks down why AI Visibility is the new north star metric for marketing teams. He shares a step-by-step guide to auditing your presence on platforms like Gemini and Claude without spending a dime, plus a look at the specific recency signals that help boost your rankings.ㅤBest Moments:(01:45) The number one metric every business needs to add to their toolkit immediately(02:34) How to identify the 10 to 30 priority questions your customers are actually asking AI(03:55) Why you must use an incognito browser when checking your AI search results(05:00) Free tools from SEMrush and Hau that automate the AI visibility tracking process(06:20) The specific recency signal trick to help your content surface in AI answers(07:30) A very honest review of Love Is Blind Season 10 and the movie RIPㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

In this episode of Make It Happen Mondays, John sits down with Saif Khan, Regional VP of EMEA and APAC at Semrush, one of the top SaaS platforms helping digital marketers drive visibility, traffic, and growth. But this episode isn't just about tools or tactics—it's about the real human side of sales leadership.From growing up in a council estate in West London to building elite sales teams across two continents, Saif shares how a single ride-along with his uncle sparked his lifelong passion for sales. He breaks down how five years in retail taught him more about buyer psychology than any formal sales training ever could—and why emotional intelligence, not just methodology, is the real differentiator in today's market.The conversation dives into:• How burnout creeps in even during “success”• Why Saif hit pause on his career for a solo journey through Southeast Asia• The coaching crisis in frontline management• The line between AI augmentation and AI dependency—and what it means for the future of leadership.Whether you're an SDR, a VP, or somewhere in between, this episode is packed with real stories, fresh takes, and valuable lessons for anyone navigating the evolving world of modern sales.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Saif on LinkedIn: https://www.linkedin.com/in/saif-khan-cism/Check out Saif's Website Semrush: https://www.semrush.com/Check out these additional links for SemrushEmployment Opportunities: https://careers.semrush.com/jobs/Apple Podcast: https://podcasts.apple.com/es/podcast/technically-her/id1871241654?l=en-GBSpotify: https://open.spotify.com/show/7nBfeFVia9d7ClK7CVOBcV?si=9ef5467e40644435Instagram: https://www.instagram.com/semrush_life/#Youtube: https://www.youtube.com/@SemrushLifeLinkedIn:

Épisode 1434 : La recherche a changé. Pendant des années, on écrivait pour Google.On optimisait des mots-clés. On travaillait son ranking.Mais aujourd'hui, les utilisateurs ne cherchent plus seulement via un moteur classique.Ils posent des questions à des chatbots. ChatGPT, Gemini, Perplexité sont autant d'espaces vers lesquels l'a recherche en ligne s'est déplacée.En 2026, il faut penser son contenu owned aussi pour les IALinkedIn recommande de structurer nos contenus “owned” (sites, blogs, pages LinkedIn Business, etc.) pour qu'il soit facilement compréhensible et réutilisable par les chatbots d'IA.C'est dans ce cadre que LinkedIn vient de publier un guide complet et très technique qui donne des exemple d'optimisations pour les IA. Un doc de 17 pages qui détaille comment structurer ses contenus pour qu'ils apparaissent dans les réponses générées par les IA.LinkedIn est devenu une source clé pour les chatbotsLinkedIn est désormais l'une des sources les plus citées par les chatbots d'IA, juste derrière Reddit .Une étude SEMrush, basée sur 230 000 prompts testés en octobre 2025, montre que LinkedIn est désormais la deuxième source la plus citée dans les réponses de chatbots (juste derrière Reddit) sur ChatGPT, Google AI et Perplexity.Publier sur LinkedIn, ce n'est plus seulement parler à son réseau.C'est potentiellement influencer la manière dont une IA explique un sujet.LinkedIn devient un réservoir d'autorité pour l'IA générative .…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Link to episode page This week's Department of Know is hosted by Sarah Lane with guests Dmitriy Sokolovskiy, senior vice president, information security, Semrush, and Nick Espinosa, host, The Deep Dive Radio Show Thanks to our show sponsor, Dropzone AI How many alerts did your SOC investigate last week? How many sat in the queue untouched? If you don't know those numbers, or you don't like them, Dropzone AI can help. They've helped enterprises like UiPath and Zapier handle ten times more alerts without adding headcount. Their AI SOC agents work around the clock, investigating every alert autonomously. Book a demo and they'll show you exactly how many hours you could recover. Head over to dropzone.ai and request your demo today. All links and the video of this episode can be found on CISO Series.com

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Solomon Thimothy to discuss the intersection of AI search and chiropractic marketing. They delve into how chiropractors can leverage AI search to be found by potential patients, emphasizing the importance of consistent content creation. Solomon shares his expertise in AI search optimization, detailing methodologies such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). They also explore practical tools like WriteSonic and Semrush for tracking AI prompts and improving search visibility. The conversation highlights actionable strategies for chiropractors to ensure their practice remains discoverable in the evolving digital landscape. Additionally, Solomon offers insights into conducting audits to assess and improve online visibility. This episode serves as a comprehensive guide for chiropractors looking to enhance their online presence through the latest in AI search technology.

From homeless at 17 to building the world's largest dedicated SEO agency – meet Harry Sanders. Harry is the founder of StudioHawk, an agency that generates over $20M in annual revenue and has been named the Global SEO Agency of the Year by SEMrush. He didn’t just get lucky; he cracked the code on digital…

In this episode, Anderson Business Advisors host Clint Coons, Esq., sits down with Brian Hanson, co-founder of Real Advisors and AI for Business, to explore how artificial intelligence is revolutionizing real estate investing. Brian, who has been teaching business owners and investors about AI and marketing for several years, shares how investors can use AI to crunch massive amounts of data in seconds to identify the most predictable houses likely to sell — something that used to cost $20,000+ from data scientists. They discuss using humanized chatbots and voice bots that can have thousands of personalized conversations simultaneously without sounding robotic, automating follow-up sequences that never miss opportunities, and building custom apps in under five minutes without any coding knowledge. Brian reveals specific tools like Rest Bag for analyzing repair costs at 10 cents per photo, Yellow Pages Scraper for building 20,000-person cash buyer lists for just $80, and browser-use.com for creating custom APIs by simply showing the system what you do manually. As Brian explains, "I just don't think that most people really realize what's possible out there." The conversation covers everything from data mining and lead generation to creating high-converting marketing campaigns using competitive intelligence, virtual staging, and automation tools like Lovable, Google's AI Studio, Air DNA, House Canary, and Semrush. Tune in to discover how AI is the ultimate force multiplier for real estate investors looking to scale their businesses efficiently! Brian Hanson is the co-founder of Real Advisors and AI for Business. He got his start in real estate in his early 20s working with renowned real estate educator Ron LeGrand, where he developed a passion for marketing. Over the years, Brian has become obsessed with finding smarter, faster ways to grow businesses, and when AI emerged, he immediately recognized its transformative potential. Brian now teaches business owners and investors how to leverage AI to dramatically scale their operations, reduce costs, and increase output. He hosts the AI for Business podcast and regularly conducts three-day intensive training events where he shares cutting-edge AI strategies and tools. Brian's approach focuses on practical implementation—helping entrepreneurs automate processes, eliminate roadblocks, and achieve results they never thought possible. Highlights/Topics: (00:00) - Brian Hanson and the AI Opportunity (05:23) - Finding Off-Market Deals: Data Crunching and Lead Generation (11:35) - Automating Follow-Up and Conversations with AI (17:24) - Property Analysis, Contracts, and What AI Can't Replace (25:19) - Building Custom Apps in Minutes Without Coding (30:13) - AI-Powered Marketing and Competitive Intelligence (33:17) - Where to Learn More and Final Thoughts   Resources: https://podcasts.apple.com/ke/podcast/ai-for-business-podcast/id1821570230 https://www.linkedin.com/in/brian-hanson-1548797 https://www.facebook.com/brian.hanson1?mibextid=LQQJ4d https://events.aiforbusiness.com/ Schedule Your FREE Consultation https://andersonadvisors.com/strategy-session/?utm_source=ai-for-real-estate-investing&utm_medium=podcast Tax and Asset Protection Events https://andersonadvisors.com/real-estate-asset-protection-workshop-training/?utm_source=ai-for-real-estate-investing&utm_medium=podcast  Anderson Advisors https://andersonadvisors.com/ Anderson Advisors Podcast https://andersonadvisors.com/podcast/ Clint Coons YouTube https://www.youtube.com/channel/UC5GX-U6VbvMkhSM1ONBiW8w Anderson Advisors Tax Planning Appointment https://andersonadvisors.com/ss/  

Where are your competitors spending their marketing money? Gyi and Conrad's insights into this valuable data can help you stay ahead of the rivals in your market. ----- Competitive research is an oft overlooked marketing activity, but you should definitely be focusing on this valuable information to make smarter decisions for your law firm's marketing efforts. However, getting your hands on this research might not be as easy and obvious as you'd like it to be. So, how do you find out what you need to know? The guys talk through what to keep in mind as you pursue your research.   The News: This is looking like a smart new venture: Rankings.io has acquired Gladiator. Aw, shucks—Chris Dreyer named us as top SEOs. Thanks, Chris! Aaaaand, another acquisition, if you care to know — SEMRush (an SEO tool) was purchased by Adobe. Still steadily sinking toward the inevitability of your AI overlords? Welp, with new updates from both ChatGPT and Gemini, we'll all get there eventually. Conrad's spidey senses are tingling… Floyd Mayweather got into the law through The Money Team Law Firm, and is now entering the legal marketing realm. Hmm.  Last, more thoughts on exclusivity with Gyi and Conrad. And, we want to know what you think! Leave us a comment on LinkedIn or YouTube.  Suggested LHLM Episodes:  Local SEO 2024: How to Rank with Local Falcon Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM   

Send us a textWe dig into how investor marketing really works, from targeting to funnels to cost of capital, and why visibility beats postcards. Jason shares a clear playbook for using audits, pixels, and regulations to raise money online without wasting ad spend.• defining investor marketing across ads, content, outreach• mapping funnels from awareness to investment• cost per click, cost per lead, and acquisition benchmarks• quality vs quantity and blended traffic sources• geo targeting and audience personas for real estate• competitor audits with Similarweb, SEMrush, SpyFu• using Facebook Ads Library to study live creatives• retargeting with pixels and mid‑funnel ads• scripting, recording calls, and improving close rates• overview of Reg D, Reg CF, and Reg A structures• building first‑party investor data and scaling• growth as discipline, teams over solo, consistencyGive us a follow and a five-star review and write out a message Support the showThanks again for listening. Don't forget to subscribe, share, and leave a FIVE-STAR review.Head to Dwanderful right now to claim your free real estate investing kit. And follow:http://www.Dwanderful.comhttp://www.facebook.com/Dwanderfulhttp://www.Instagram.com/Dwanderful http://www.youtube.com/DwanderfulRealEstateInvestingChannelMake it a Dwanderful Day!

In this episode of the Simple and Smart SEO Show, Crystal Waddell (that's me!) welcomes back Ashley from Deviation to dive deep into the evolving world of search. We break down digital silos across marketing teams, explore the power of unified metrics, and discuss why brand search and intent-rich content are key to dominating the search-everywhere era. From creating demand via social media to optimizing for long-tail keywords and leveraging data-driven strategy visuals, this conversation is packed with tactical and strategic gold for business owners, content creators, and SEOs alike.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell on this special Thanksgiving edition to tackle the challenges marketers face in a world overflowing with information and AI slop.From breaking out of narrow thinking to sparking authentic connections with your audience, they share practical ways to transform your marketing by starting with the underlying thoughts that ultimately shape strategy. Learn how to stand out, ignite that spark, and stay ahead before an avalanche of AI noise drowns out your message.Story TimeBeth - Can a brain scientist teach marketers how to avoid categorical thinking traps?Julie - A school tour sheds light on building a great onsite experienceIn the NewsMeta's AI tools are going rogue and churning out some very strange adsAdobe to buy Semrush for $1.9 billionAs AI slop spreads on social media, brands have lessons to learn The post Ep 414: Robots Gone Rogue appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, I look into the many ways you can measure the success of your podcast beyond just download numbers. Too often, new podcasters get fixated on stats that might not actually reflect their true goals, whether that's growing their business, building a community, or simply having fun. I share 12 alternative metrics—including email list growth, audience engagement, speaking opportunities, and more—so you can assess your progress and celebrate wins that go way beyond downloads. I also mention some valuable tools, companies, and podcasts to help you along the way. This episode (as all of my recent episodes) uses chapters.Apple and Spotify Completion RateWhen you go into the dashboards of Apple and Spotify, you can see how far people listened to your show. I'm an old teach so for me 70% is a C. 80% is a B, and anything above 90% is an A. The beauty of both these platforms is you can click and listen at any point that shows a drop of so you can see if it was something you said that cause the dropoff.Listeners: The number of unique devices that have played more than 0 seconds of an episode.Engaged Listeners: The number of unique devices that played at least 20 minutes or 40% of an episode within a single session. Pausing or stopping an episode does not count as starting a new session.Spotify shows People You reached (people who have seen your show), People who Showed Interest (they interacted with your show, which may be an indicator of episode titles o artwork), People who consumed (so they listened to your show).Unprovoked Audience FeedbackThis is my favorite. You put out an episode, and 24 ours later you've got emails in your inbox, DMs on social giving you feedback. For me, this is a great indication that your episode resonated with your audience.Email List GrowthIf the goal of your show is to monetize, this metric is KEY. I know for me, I focused on lead magnets and growing my list, and those efforts resulted in me growing my list by 39%Growth in CommunityYou can look at your community growth, this could be Facebook, Discord, Heartbeat (my favorite), Circle, etc. School of Podcasting member Mark Lawley who does the Practical Prepping show with his wife Krista. They have 155 thousands people in their community. I do not recommend using Facebook (or any free service) for your community. Paul G shared in his interview how he lost a five figure community. I've been kicked out of my own Facebook group, and moved to Heartbeat (which now has a great AI tool that makes setting up a community a breeze).Business MetricsIf the goal of your show is to grow your business, then looking at the number of customers, the revenue generated should be something to look at. I hear people all the time mentioned how they will measure the goals in downloads and later say they want to make some income. Then I believe you may want to measure your success in income.Attribution StatsIf you ask people who interact with you and the answer to the question, "How did you find me?" If the answer is, "I heard your podcast" that is something you can measure and let's you know your SEO and word mouth is working.Being Asked to SpeakWe had unprovoked audience feedback, this is unprovoked opportunities to appear on other podcasts, speaking gigs, or other media appearances.Are You Being Seen as The AuthorityHave you heard yourself being quoted? You can see what websites are linking to yours (which may be someone you collaborate with). This article from SemRush explains how to see who is linking to your website?.Consistency in ScheduleConsistency in...

Meta ruled not a social network monopolist, TikTok adds AI-generated content user preference, Adobe buys digital marketing platform Semrush. MP3 Please SUBSCRIBE HERE for free or get DTNS Live ad-free. A special thanks to all our supporters–without you, none of this would be possible. If you enjoy what you see you can support the showContinue reading "Dutch Government Suspends Powers Over Chipmaker Nexperia – DTH"

So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. Fast forward to today, and she's running a seven-figure business serving America's 13% of households with backyard chickens.The twist is it started as her teenage son's eighth-grade homework assignment. He made $500 selling herbs in craft bags, then quit. Ms. Hatch, a serial entrepreneur with 16 businesses behind her, picked it up and scaled Buff Clucks to seven figures in 18 months using Meta advertising, landing pages, and subscription bundling.This is a story about accidental entrepreneurship, the growing market of premium pet owners willing to double their feed costs, and why sometimes the best business ideas come to you in your sleep. Along the way, Celia reveals why their Shopify store is the "neglected child" of their operation, how a "sneeze warning" became genius marketing, and why she wishes she'd built a proper Shopify store from day one.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSBuff Clucks: https://www.buffclucks.com/Buff Clucks Instagram: https://www.instagram.com/buff_clucks/Funnelish (tool they use): https://funnelish.com/SEMrush: https://www.semrush.com/Ubersuggest: https://neilpatel.com/ubersuggest/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

In the debut episode of Ambition 2.0, host Amanda Goetz sits down with Phoebe Gates and Sophia Kianni—the visionary co-founders of Phia, the AI-powered shopping assistant backed by Hailey Bieber, Kris Jenner, Sheryl Sandberg, and other major investors. From meeting as college roommates at Stanford and launching Phia as a class project to raising an $8M seed round for their company, Phoebe and Sophia have been through it all together. They get candid about building a tech startup from scratch, navigating friendship as co-founders, and learning how to set boundaries to avoid burnout. They open up about: The real meaning of work-life balance (and does it even exist?) Why personal branding is a superpower for founders The “ground rules” that keep their friendship—and business—thriving Lessons from their fundraising journey and startup leadership The creative philosophy behind their own podcast, The Burnouts Whether you're an aspiring entrepreneur or just love a good founder origin story, this episode dives deep into ambition, friendship, and what it takes to build something groundbreaking. (00:00) Intro (03:50) The origin story of Phia (05:18) Building the Phia team and shaping company culture (11:50) Raising $8M with high-profile investors (14:15) Friendship “ground rules” for co-founders  (23:10) Burnout, boundaries, and balance (28:42) Work-life balance (30:45) Why personal branding matters more than ever (32:00) Rapid-fire questions (38:23) Advice for aspiring entrepreneurs GUEST LINKS Phoebe Gates: https://www.instagram.com/phoebegates/  Sophia Kianni: https://www.instagram.com/sophiakianni/  Phia: https://www.instagram.com/phiaco/  The Burnouts Podcast: https://www.instagram.com/theburnouts/  FOLLOW THE PODCAST IG: https://www.instagram.com/girlboss/ | TikTok: https://www.tiktok.com/@girlboss  Amanda Goetz: https://www.instagram.com/theamandagoetz/  https://girlboss.com/pages/ambition-2-0-podcast  SIGN UP Subscribe to the Girlboss Daily newsletter, filled with career inspiration and intel for ambitious women: https://newsletter.girlboss.com/  For all other Girlboss links: https://linkin.bio/girlboss/  DISCLAIMER This episode is sponsored by Semrush.  Check out Semrush One, the only solution built for the next era of search. It unites Semrush's leading traditional SEO tools with powerful AI search capabilities, all in one place, so you can make smarter, faster marketing decisions. Search moves fast, and you should have the right solution to stay ahead of the curve. Trusted by 10M+ marketers worldwide, try it today at semrush.com/. #Ambition2Point0 #PhoebeGates #SophiaKianni #PhiaAI #GirlbossPodcast #WomenInBusiness #AIShopping #Startups #FemaleFounders  Learn more about your ad choices. Visit megaphone.fm/adchoices