Podcasts about semrush

Boost Your Website's Online Visibility with These SEO Tips and Tricks In this episode, Tracy Brinkmann discusses search engine optimization (SEO) and how it can help businesses rank higher in search engine results, driving more organic traffic to their websites.    The five components of SEO are: keyword research online page optimization offline page optimization technical SEO content marketing.    Tracy explains that keyword research involves identifying the keywords and phrases that your target audience is using to search for information.    Online page optimization involves optimizing the content on your website to make it easier for search engines to understand and index.    Offline page optimization involves optimizing external factors such as backlinks and social media presence.    Technical SEO involves optimizing technical aspects of your website such as page speed and mobile responsiveness.    Finally, content marketing involves creating high-quality, engaging content that is optimized for search engines and targeted towards your audience. By incorporating these strategies, businesses can improve their online visibility, attract more organic traffic, and ultimately drive more sales.   Tracy discusses the key elements of search engine optimization (SEO) that can help businesses improve their website's ranking on search engine result pages. The first step is to identify high-value keywords using tools like Google Keyword Planner and Semrush. On-page optimization involves optimizing individual pages of a website, including page titles, meta descriptions, headings, content, images, and internal links. Off-page optimization involves building backlinks from other reputable websites, which helps improve a website's authority and relevance. The technical piece of SEO includes optimizing website speed, mobile responsiveness, architecture, security, and crawlers. Content marketing is also an essential part of SEO, as it attracts and engages the target audience with valuable content. It is crucial to ensure that the content is relevant and provides value to the audience, as search engines pay attention to user engagement and drive more traffic to websites that provide value. By implementing these SEO strategies, businesses can improve their website's visibility and attract more relevant traffic to their website.   Tracy discusses the importance of keyword research in digital marketing. They emphasize that it is critical to identify the keywords and phrases that the target audience is using to search for information related to the business or service.    Tracy explains that seed keywords, which are the broad keywords relevant to the industry, should be identified first. He suggests using tools like Google Keyword Planner and Semrush to expand the list of seed keywords and identify related keywords from the target audience. Tracy  highlights the importance of analyzing competitor keywords to gain insights into their strategies and potentially identify gaps in the market. Overall, the Tracy emphasizes that keyword research is a crucial component of digital marketing and should not be overlooked.   Tracy advises business' to analyze their competitors' keywords to identify gaps in their own keyword strategy and find new opportunities. By finding these gaps and filling them, it can help entrepreneurs achieve faster rankings and improve their overall SEO.    It is important to understand the intent behind each keyword, whether they are searching for information or a specific product or service. By delivering the right kind of value, it can improve the relevance and lift up the value for the writer. High-value keywords are those with high search volume, low competition, and high relevance to the writer's business. The speaker emphasizes the importance of prioritizing these high-value keywords and doing research to identify which ones are in demand. By doing so, writers can improve their SEO and gain a competitive edge in the market. https://DarkHorseSchooling.com

Running the Bases today with Adam Chronister: Digital Marketer, Speaker, Investor, and Philanthropist.  The 2021 Spokane Washington winner for best SEO Company - the Founder of Enleaf MarketingAdam is a fun and passionate entrepreneur, small business owner, digital marketer, speaker, investor, world traveler, philanthropist, student, husband, father and some might say Fashionista.   How many of us have matched clothing or in his case their glasses to their laptops?  Hailing from the Great State of Washington, this Spokane business entrepreneur founded his successful digital marketing company in 2009 and has contributed to digital marketing campaigns for some of America's largest brands including Smiths, The Dallas Fort Worth Airport, and the University of Idaho.  His insights and training tools have appeared in Social Media Week, MarketMuse, SEMRush, SERranking,and many more. This hardworking and dedicated entrepreneur is often on the road traveling for speaking engagements or just dedicated travel to see the world.Key LessonsAdam Chronister encourages entrepreneurs to invest in themselves and seek out mentors to open up growth opportunities.He suggests wearing something unique to conferences to make a lasting impression.He offers free SEO tools to his clients.To learn more about Adam and Enleaf visit: www.Enleaf.comFree SERP Preview ToolHeadline AnalyzerGet Local SEO and Digital Marketing information from 38 Digital MarketListen and subscribe to our show on iTunes, Spotify, Amazon Music, Google Podcast, iHeart Radio, Pandora or TuneIn.Follow 38 Digital Market on our Social Accounts:FacebookLinkedInTwitterYoutubeInstagram

Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about 80/20 growth for SEO. When browsing through sites like Semrush, you'll see stories of companies growing their web traffic to 50,000 visits. Oftentimes, the majority of this traffic is coming from a small number of pages as a result of the implementation of the 80/20 growth principle. Today, Dan discusses the 80/20 growth rule for SEO. Show NotesConnect With: Dan Shure: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we explore Bernie's incredible journey from growing up in New York City to self-funding his education to building confidence and achieving great success."I absolutely wanted to prove everybody wrong. And so it really was kind of like a blessing in disguise because I really wanted to prove them wrong. And I did."We'll learn how Bernie overcame his lack of confidence and hear about the importance of mentors and how they helped him find the courage to pursue his dreams. He talks about how his Cuban immigrant parents instilled in him a strong work ethic and how he funded his own undergraduate degree, which gave him a confidence boost. Plus, he'll share how this experience triggered a shift in his perception that he can accomplish anything.Bernie Borges is the Vice President of Global Content Marketing at iQor, an Advisory Board member at Vengreso, and producer and host of the Midlife Fulfilled podcast. He is also a highly accomplished B2B marketer and technology sales professional who has been in the industry for over three decades. He's the author of Marketing 2.0 and has been recognized by peers as one of the Top 25 Content Marketing Experts, Marketing Insider's 60 Best Marketing Speakers, and SEMRush's Top 100 Content Marketing Influencers.Connect with Bernie:https://www.linkedin.com/in/bernieborges/https://instagram.com/bernieborgeshttps://twitter.com/bernieborgeshttps://midlifefulfilled.com/Resources:Subscribe to "The Life Shift" on Apple Podcasts or wherever you listen to podcasts. If you enjoyed this episode, please take a moment to rate the show 5 stars and leave a review! ⭐️⭐️⭐️⭐️⭐️Get access to ad-free episodes released two days early and bonus episodes with past guests through Patreon.https://patreon.com/thelifeshiftpodcastOther episodes you'll enjoy:Finding Your Passion: A Teacher's Journey to Discovery | Lorraine Connell - https://www.thelifeshiftpodcast.com/finding-your-passion-a-teachers-journey-to-discovery-lorraine-connell/Connect with me:Instagram: www.instagram.com/thelifeshiftpodcastFacebook: www.facebook.com/thelifeshiftpodcastYouTube: https://bit.ly/thelifeshift_youtubeTwitter: www.twitter.com/thelifeshiftpodLinkedIn: https://www.linkedin.com/company/thelifeshiftpodcastWebsite: www.thelifeshiftpodcast.com Hosted on Acast. See acast.com/privacy for more information.

On this episode, I share my favorite SEO hack to 2x your search traffic. This powerful tactic is utilized by some of the biggest names in the industry, including Semrush, Ahrefs, HubSpot, and Neil Patel, to maintain their lead over competitors in the search engine results pages. Tune in to learn how to apply this SEO tactic to your website and drive significant growth in traffic. -=-=-=-=- This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves. Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/ Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout. Tools & resources discussed in this episode: Google Analytics Google Search Console Semrush - Try Semrush Pro free for 30 days (https://www.99signals.com/go/semrush-2023/) -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Ecommerce SEO strategies, as an eCommerce business owner, you likely understand the importance of optimizing your website for search engines. After all, appearing at the top of Google's search results is the key to driving traffic to your website and boosting sales. However, many eCommerce businesses make the mistake of focusing solely on product pages and category pages and overlooking the value of a blog. In this post, we'll explore the real reason eCommerce business owners should be publishing articles on their blog, and how it can help maximize eCommerce SEO. Time Stamps 0:00:00 | Unlocking the Benefits of SEO for Ecommerce Businesses: Why Publishing Articles on Your Blog is Key 0:03:24 | Optimizing Ecommerce Websites for Organic Traffic: A Content-Led Approach 0:05:54 | Exploring Topical Mapping: A Comprehensive Overview 0:07:09 | Exploring Content Mapping Strategies for SEO Success 0:08:41 | Exploring the Benefits of Topical Mapping for SEO 0:10:09 | Exploring the Connection Between Topical Relevance and High Performance Ranking 0:13:15 | Evaluating SEO Performance: Leading Edge Metrics and Competitor Analysis 0:14:59 | Exploring the Benefits of Topical Mapping for SEO Programs 0:18:19 | Exploring the Benefits of Topic Mapping and Buyer Journey Mapping for SEO 0:18:55 | Exploring the Benefits of Building Authority for SEO Success 0:21:50 | Understanding the Relationship Between SEO and Ecommerce: How to Maximize Traffic and Conversion Rates 0:24:42 | Unlocking the Potential of SEO: Insights from Ashley Pierce 0:26:36 | Understanding SEO for Ecommerce: Key Takeaways for Driving Traffic and Conversions 0:28:12 | Understanding Ecommerce SEO: Takeaways from Ashley Pierce of Future State Media 0:32:37 | Exploring Risk Mitigation Strategies for E-Commerce Platforms 0:35:51 | Exploring the Benefits of SEO: Leveraging Topical Relevance to Increase Profitability 0:38:19 | Exploring Opportunities for Establishing Topical Relevance in SEO 0:41:25 | Exploring the Power of Authority Building in SEO Ecommerce SEO Strategies : The Power of Topical Mapping To start, it's essential to understand the power of topical mapping. At its core, topical mapping is the process of identifying the key topics that are most relevant to your business and creating content around those topics. This approach can help build a level of topical authority in search engines, which can drive traffic to your website. Traditionally, building topical authority involved generating millions of backlinks. However, today's SEO techniques are more sophisticated, and topical mapping has become an essential tool in the eCommerce SEO toolkit. To get started with topical mapping, you'll need to map out your niche using tools like Google and SEM Rush. By analyzing what your competitors are already publishing, you can gain a better understanding of the topics that are most relevant to your business. Ecommerce SEO Strategies : Topical Mapping and the Buyer Journey However, it's essential to note that topical mapping is not the same as mapping out the buyer journey and providing content. In most cases, there will be some overlap between these two approaches, but they won't be perfectly aligned. The aim of the game is to cover the topic more fully and to a higher quality than your competitors in the search market. Once you do this, you'll find ranking for commercial "buying intent" terms easier and more reliable. The Role of Commercial Intent One of the most common mistakes eCommerce businesses make is creating content solely for informational search intent, which may have no commercial intent. While this approach can help you rank product pages and category pages for commercial intent topics, it doesn't necessarily translate into sales. Instead, it's essential to create content that aligns with commercial search intent. This type of content should be designed to drive high-profit sales from Google Organic traffic,

Cyrus Shepard is this week's guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO. He is an SEO, online marketer, content publisher, speaker, and writer. Cyrus first discovered SEO in 2009, and took a wine business from 500k in sales to 2.5 million in one year. Now let's discuss why SEOs are Google's farmers on this episode of the EDGE! [00:00:35] Introducing Cyrus Shepard [00:02:35] Pathway to SEO  [00:06:03] Visual Search [00:08:39] EDGE of the Web Title Sponsor: Site Strategics [00:09:25] Zero Click Perspective [00:09:57] Google's Writing Its Own Content [00:11:28] We're Google's Farmers and It Wants Our Crop [00:13:50] The Omnichannel Approach [00:17:31] You Gotta Know the SERP [00:18:01] EDGE of the Web Sponsor: edgeofthewebradio.com/wix  [00:18:33] Zero Click Study from Semrush [00:21:28] Google MUM Taking Hold [00:24:07] EDGE of the Web Sponsor: edgeofthewebradio.com/seranking [00:25:47] Any Tools Tracking SERP Features Well?   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/pageonepower Take the SE Ranking Checklist Challenge!Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps: Create a project, add at least 5 keywords; Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section; Run a website audit and show what issue you are going to fix; Do a backlink check and upload your backlinks to the Backlink Monitoring tool; Optimize one page using the Content Marketing tool. One Edge Listener Will Get A Full Year Business Package. We'll Announce That On Our Feb 10th Podcast! A $2,500 Value! Follow Guest https://twitter.com/CyrusShepard https://zyppy.com/about/ https://www.linkedin.com/in/cyrusshepard/ https://moz.com/community/q/user/cyrus-shepard Would love it if you'd give us a rating on ratethispodcast.com/edge!

How do you integrate the right content into your campaigns? To answer this, Brett brings on Margarita Loktionova, the Content Marketing Lead at Semrush. Semrush is an online visibility management SaaS platform that's been used by over ten million digital marketers. Her "Ultimate 2023 Guide to Content Distribution” is a valuable resource for marketers who want to succeed this year.0:00 Intro0:50 Conversation with Margarita1:50 SEM rush2:56 Ultimate 2023 Guide to Content Distribution5:08 Delegating7:33 Influencers and integrated campaigns15:40 State of content marketing20:30 Cross functional collaboration23:20 Final advice26:27 OutroSign up for Modern Day Marketer (the newsletter)Join The JuiceThe Ultimate 2023 Guide to Content Distribution (+Examples)Follow Margarita:| LinkedIn | SemrushFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

El análisis de la competencia online es parte indispensable de la estrategia de marketing digital. Nunca deberíamos invertir nuestro tiempo y dinero en un nuevo negocio, emprendimiento o proyecto sin antes haber estudiado a nuestros competidores potenciales. Para saber cómo hacerlo, en este episodio contamos con Sebastián Pendino, consultor de marketing digital y negocios online. “Esto lo puede hacer cualquier empresa sin tanta cantidad de recursos. Estudiar la competencia no es demasiado complicado”, afirma nuestro especialista. En ese sentido, recomienda “armar un listado de nuestros competidores que conocemos, e investigar los que no conocemos, y simplemente con un programa podemos armar una columna con el listado de competidores y varias columnas con los puntos que nos interesa analizar, desde ventajas competitivas o debilidades, si son fuertes en redes sociales, si responden rápido a los comentarios, etc.”. “No hace falta tener herramientas tan sofisticadas. Podemos analizar la competencia simplemente simulando ser un comprador”, agrega. El consejo que nos da Sebastián es “entrar en las redes sociales de la competencia, y eso es ver los comentarios de los usuarios que hacen ante cualquier tipo de post”. Luego podemos entrar debajo de cada producto donde están las reviews y “ver si hay críticas y qué hay a favor, porque también podemos imitar cosas que nos gustan de nuestra competencia”, aclara nuestro especialista. “Y finalmente comprar uno de sus productos y ahí podemos ver la demora en la respuesta de soporte, si es una única persona que está respondiendo y gerenciando el negocio, etc.”, detalla. Luego de eso podemos ver la web y usabilidad, ver cómo son los carritos de compra, si hay descuentos, si hacen remarketing, y finalmente apuntar al newsletter, para saber sus novedades. Las debilidades de nuestros competidores podrían ser nuestras fortalezas competitivas, y pueden ser nuestra propuesta de valor. Con el análisis de cinco competidores es suficiente para obtener la información que necesitamos. Hay 3 cosas fundamentales para mirar la competencia. El primero es la experiencia de usuario: “Es fundamental, porque si hacemos publicidad, pero el proceso de compra no funciona, se desperdició todo ese esfuerzo”, destaca nuestro especialista. “Luego es lo que es soporte, si responden en el chat o por redes, si responden rápido y nosotros poder mejorar eso”, comenta Sebastián, y añade: “Y tercero es ver los precios y ver qué hacen en cuanto a ofertas, promociones, etc.”. Aunque no es posible saber completamente cuánto gasta nuestra competencia para atraer clientes, Sebastián nos hace algunas sugerencias. Podemos usar la herramienta Semrush, “que te permite saber qué anuncios está haciendo la competencia y podemos saber el PPC”, explica nuestro invitado. “Y también el analizador de palabras claves de Google suele darnos el PPC para tener una idea de cuánto cuesta. Pero no sabemos cuántos clics está recibiendo la competencia y ahí siempre queda la duda del valor total que está invirtiendo. Hay números que nunca vamos a saber, pero podemos tener una noción de cuánto están pagando por clic y el costo de adquisición del cliente”, asevera. Existen algunas estrategias para ser más competitivos, y una es a través de la fidelización de clientes. “Ahí podemos ir con tarjetas por puntos para otro tipo de compra posterior, podemos hacer ofertas y promociones y trabajar bien lo que son redes sociales, email marketing, y algo fundamental es crear una comunidad de gente que esté muy amarrada a nuestro producto y en eso podemos combinar nuestra marca personal con la marca comercial”, desarrolla Sebastián. “Otra cosa que puedo recomendar para ser más competitivo es educar, donde vamos explicando ventajas usos, formas de utilizar nuestros productos y servicios”, señala. Para lo que son las herramientas pagas, Sebastián hace referencia a las de “Social Listening, que analizan la reputación online”. “Podemos auditar la marca de los competidores con ciertas keywords. Y además hay herramientas que funcionan con inteligencia artificial para saber si el comentario que están leyendo es positivo, neutro o negativo, entonces tenemos resúmenes que podemos analizar y saber qué es lo que hablan tanto de nuestra marca como de los competidores. El software que más uso es Awario y hay otra conocida que se llama Mention. Para ‘espiar' a la competencia está Brand 24 y SpyFu y para ver contenido es BuzzSumo”, cierra nuestro invitado. Página web: sebastianpendino.com

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush - an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one. More About Andrew Warden: Semrush More About The Agency Certification Intensive Training: Learn more about the Agency Certification Intensive Training here Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network

► What does marketing success really mean? ✔ Olga Denisova is VP Digital Marketing @ Semrush

Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate.

What is Zero Click? And how does it affect businesses and their SEO/PPC strategies?  Semrush's Marcus Tober joins me on the SEJ Show to discuss Semrush's recent Zero Click study and how this fits into a growing trend in Google. Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs.   Zero Clicks for us means there was an initial search and nothing after that. There was no continuation. And we did is we defined a session in a two-minute window. –Marcus Tober, 09:42 The biggest pivot probably in the past decade is that, to your point, someone may click on Google Maps, someone may click on Google Images, but that doesn't necessarily mean that you're not reaching the business goal of that user. –Loren Baker, 12:44 As a marketer, we should aim for areas with a hybrid strategy. We need to show up for these transactional commercial searches, even if we know we don't get to click. We need visibility. We also need to invest in content that might trigger different search results, like, featured snippets, or maybe show up in more visual searches because we have lots of visual content. –Marcus Tober, 19:59   [00:00] - About Marcus. [04:22] - The difference between enterprise vs. normal marketing solutions. [08:00] - Is Zero Click negative or positive with planning for SEO? [08:19] - What triggered the Zero Click study? [12:12] - Is the call button a Google internal click or a click to the site? [18:04] - What are the popular product box? [22:12] - An actual query on mobile by Loren. [30:37] - How do you make sure your brand covers the results delivered? [39:07] - Google's search difference on desktop vs. mobile. [47:02] - Other findings from the Zero Click study. [48:08] - Conversion rates through Google products vs. regular organic traffic. [51:58] - Will people ignore a CTR within indexed content and be served on Zero Click?   Resources mentioned:  Semrush - https://www.semrush.com/   Zero Click may mean Google may have answered the user straight away. So there was no need for the user to click to continue anything else.–Marcus Tober, 11:24 I truly believe Google has now found enough motivation to compete against Amazon. That's why they're investing so much in all these different ecommerce integrations.–Marcus Tober, 36:58 SEO will be very important in the near end and long term if we understand from which perspectives users are coming. Don't only optimize on transactional keywords because you can convert this traffic easily in SEO. And then, suddenly, Google launches popular products with checkout, and you lose every traffic. It would help if you diversified to succeed in SEO.–Marcus Tober, 23:45   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Marcus Tober:   Marcus Tober is a visionary leader who has been tackling the most complex enterprise workflows and requirements related to SEO. As SVP of Enterprise Solutions at Semrush, he develops smart and innovative SEO solutions to manage complex SEO workflows and requirements. He previously founded Searchmetrics and was named European Search Personality Of The Year in 2016. Among the enterprise companies he's worked with are eBay, Adidas, GoDaddy, and Walgreens.  Using data science in websites is his game, and he is always passionate about building organic SEO products. Connect with Marcus on LinkedIn: https://www.linkedin.com/in/marcustober/ Follow him on Twitter: https://twitter.com/marcustober Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: www.twitter.com/lorenbaker Connect with him on LinkedIn: www.linkedin.com/in/lorenbaker

Matei Psatta is behind some of the most successful billboard advertising in the US and Europe. He shares why Out Of Home marketing is great for brand storytelling.Matei is Co-founder and CEO at Blindspot, the company building the world's first interconnected network of digital indoor & outdoor screens for advertisers.He and Daniel get into conversation on how to drive traffic using clever billboard tactics, why in-house creatives are a trend Matei loves to see, and connecting the dots between creativity and effective marketing.Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers' attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.Follow Matei:LinkedIn: linkedin.com/in/mateipsattaTwitter: https://twitter.com/mateipsattaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Google Ad Grants are an INCREDIBLE resource for nonprofits! Imagine having $10,000 every single month to amplify awareness, generate leads and hopefully new donors, too! But it takes some finesse to make it all work. Today, Chris Barlow from Beeline Marketing is breaking it all down for us in this in-depth case study. He'll share how one of their clients used this exact strategy to bring in hundreds of new leads each month. This episode was so much fun for me to dig into and I truly hope you geek out as much as I did.For the month of December, I'm bringing together some amazing experts who are sharing powerful marketing case studies that have triggered exploration and innovation. Check out Episode 47 with Krista Ferrara to hear the secret to generating over 40 media hits in a year!Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Learn more about Beeline Marketing and their work with nonprofits. You can also connect with Chris directly on LinkedIn or via email at team@yourbeeline.com.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Creative, driven, with a strategic mindset, high attention to detail, and ability to manage multiple competing priorities simultaneously. Able to work in a fast-paced environment, proactive and result-oriented; at ease with risk-taking, test-and-learn experimentation.I bring change. I challenge people to grow. I assign tasks that seem impossible at first, and I broaden the horizons of my team's minds. I define the “what” and let them figure out the “how. My team members have advanced in their careers much faster than employees in other departments.Today you will meet Olga Andrienko, VP of Brand Marketing @ Semrush. Connect with Olga: https://www.linkedin.com/in/olgandrienko/Go to https://www.socialinsider.io/blog/ to get the latest social media strategic insights. 

Ethan Smith is the CEO of Graphite, a boutique growth agency that's helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and execute their SEO strategies. SEO is one of the least-understood levers for growth, while also one with the biggest payoff. This episode is a true master class on all things SEO. Ethan shares a wealth of information, including when you should begin investing in SEO, how to build an SEO team, and the three main buckets of SEO. He explains the difference between topics and keywords, gives the exact heuristics and tools to help you be successful in developing and implementing your own SEO strategy, and also goes deep on how to deal with roadblocks and advocate for resources.—Find the full transcript here: https://www.lennyspodcast.com/the-ultimate-guide-to-seo-ethan-smith-graphite/#transcript—Where to find Ethan Smith:• Twitter: https://twitter.com/ethan_l_s• LinkedIn: https://www.linkedin.com/in/ethanls/• Graphite: https://www.graphitehq.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Coda: https://coda.io/lenny• Mixpanel: https://mixpanel.com/startups• Lemon.io: https://lemon.io/lenny—Referenced:• Topical Authority Analysis: https://bit.ly/topical-authority-tool• SEO Link Analysis: https://bit.ly/diagnostic-internal-links• SEO Links API: https://bit.ly/graphite-internal-links-api• Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/• Brandon Lee of Power: https://www.linkedin.com/in/brandonhli• Similarweb traffic analysis: https://www.similarweb.com/• MasterClass: https://www.masterclass.com/• BetterUp: https://www.betterup.com/• NerdWallet: https://www.nerdwallet.com/• HubSpot: https://www.hubspot.com/• Ahrefs: https://ahrefs.com/• Semrush: https://www.semrush.com/• Google Search Console: https://search.google.com/search-console/about• Clearscope: https://www.clearscope.io/• Yuriy Timen on Lenny's Podcast: https://www.lennyspodcast.com/how-to-grow-a-subscription-business-yuriy-timen-grammarly-canva-airtable/• Gokul Rajaram on Lenny's Podcast: https://www.lennyspodcast.com/gokul-rajaram-on-designing-your-product-development-process-when-and-how-to-hire-your-first-pm-a-playbook-for-hiring-leaders-getting-ahead-in-you-career-how-to-get-started-angel-investing-more/• Luc Levesque on Twitter: https://twitter.com/luclevesque• Search Off the Record: https://podcasts.apple.com/us/podcast/search-off-the-record/id1512522198• GPT-3: https://gpt3demo.com/apps/openai-gpt-3-playground—In this episode, we cover:(03:53) Ethan's background(07:53) Why technical audits are the biggest myth in SEO(10:05) When to invest in SEO(16:09) Heuristics to determine if SEO is worth it(18:36) The three buckets of SEO: programmatic, editorial, and technical(23:30) The process for creating an SEO strategy(27:00) Why you shouldn't be too formulaic (28:33) What is site engagement?(29:31) Which pages need to be indexed(31:49) Topics vs. keywords(36:33) How to mine competitors' sites for information(37:41) Useful tools for developing your SEO strategy(40:14) How long will it take to see results?(45:16) Factors to consider when looking to hire an SEO person(47:33) The functions of a programmatic SEO person(49:19) How to do testing(54:06) Editorial SEO strategy(57:14) How to scale based on the size of the site(59:51) Page types(1:01:53) How to win in a topic category(1:03:12) How to build solid hypotheses and test them (1:06:13) How to deal with roadblocks and advocate for resources(1:08:54) How topical and domain authority are determined(1:16:43) The power of internal links(1:24:32) Why AI is not usually useful for content creation(1:28:31) Final tips for getting started with SEO—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Entrepreneurship is a game that can feel tough to play. From the business plan itself, the marketing strategies, the branding tactics, the financial planning, and the overall entrepreneurial mindset to have...it can feel like a roller coaster just to turn your dreams into a reality. That's why I created this podcast episode. Tune in to get the kind of advice for entrepreneurs that'll help you bypass the stress of researching and instead learn the top 5 tools you need TODAY to run a successful business. To make it even more simple for you? Get started with those tools, FOR FREE, down below! 1. MONDAY (your project management tool) 2. CONVERTKIT (your email marketing tool) 3. HONEYBOOK (your client and contract management tool) 4. Wavve.co: audio promo graphic creation tool5. Wordstream, Ahrefs, or Semrush (your keyword search tool):- GET WORDSTREAM HERE- GET AHREFS HERE- GET SEMRUSH HERE

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google's new methods for displaying search results are becoming increasingly sophisticated. It now provides brief, collated answers to certain searches, resulting in the zero-click-per-search phenomenon. Tune in as we discuss this interesting trend and what you should do to ensure you keep getting clicks. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 25.6% of All Searches Are Now Zero Click and Here's What You Should Do. [00:25] An overview of the study done by Semrush and its findings on zero click trends. [00:41] The definition of zero-click and why it's on the rise. [01:18] How to counteract the zero-click trend. [01:25] Tips on how to find long-tail keywords to avoid zero-click search results. [02:03] How to get traffic through other search engines, like Quora. [03:50] How building an excellent brand and community can help you combat the zero-click trend.  [05:25] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [05:32] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Semrush Ahrefs Quora Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

Hear that record scratch? [ Skreekeekeekkhchhhchchchhh ] Is that an Obsolete Sound (care of CitiesandMemories.com), or Mordy and Erin jumping into the fracas of the SEO platform data comparison dialogue? The meat of the show is dedicated to an article from SEJ (good play) and an article from Sparktoro, covering toolset match-ups. The EDGE team weighs in on the discussion a bit with a flag on the play….. Let us know what you think! Articles from Social Media Today and Wix as well. And some fun with sounds that are now obsolete! News from the EDGE: [00:04:16] New Ad Targeting available on Twitter [00:08:24] EDGE of the Web Title Sponsor: Site Strategics [00:09:28] Study from Wix: How Stable are Pinterest rankings and Traffic? [00:15:40] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:16:31] Comparing Page Indexation between Tools [00:23:08] Ahrefs Getting the Short End of the Stick in Comparisons? [00:35:14] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:36:12] Obsolete Sounds? Barry Blast from Search Engine Roundtable: Google: Last Batch Of Sites Moving To Mobile-First Indexing Coming Soon, Again - Link Google: 60% Of The Internet Is Duplicate - Link Google Tests New People Also Ask User Interface - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Thought leadership is a vital aspect of a workplace's function. It stands to help play a part in how well a company performs and what new and innovative changes are made. It's become such a major factor in the future of brands and companies that in addition to the 69 percent of companies that have already incorporated thought leadership in their marketing strategy, it is projected that close to 30 percent more companies will begin to as well, according to Sem Rush.Despite how increasingly common thought leadership implementation is becoming at many companies, it's also changing how companies need to operate because when it comes to hiring staff—there's a different type of quality employers are in search of. How does thought leadership impact the hiring process and worker expectations?In the latest episode of “Tuesdays with Morrisey”, Adam Morrisey talks with Rodolfo Carillo about conscious leadership and Carillo's book, “BE-ing Leadership: How to Thrive Using the SER Model.”Carillo said that leaders have a responsibility of maintaining and ensuring company values are met, whilst also accepting that perfection won't always be attainable. A key component in that is the leader being able to understand they won't always have the answer to every issue, but if they stick to the plan, their leadership will be effective. Per Forbes, the alignment of values is the main factor in that success.“Leading people who are thinking is much harder than leading people who are just doing. Cause now you have to convince people about thinking the way you think and seeing what you're seeing, so they actually make decisions in alignment with what you want to do,” said Carillo.Morrisey and Carillo discussed:-The pros and cons in the workplace that leaders will encounter-Famous thought leaders that Carillo is inspired by-How employers are shifting their workplaces to make room for conscious leadership“It's a very important shift in the way we're doing business right now. Because we used to hire people and train them to do one thing over and over and over again for many years, and right now most companies hire people to think and to make decisions,” said Carillo.

Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem?Semrush's Head of Marketing Vlad Opryshko asks me questions in another "Ask The Strategy Hacker" themed episode where we discuss SEO, TikTok, social listening, data analytics, LinkedIn, Instagram, social media schedulers, creator economy, influencer marketing, lead generation, and more! Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch this video to learn more about The LinkedIn Authority Writing System™Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!See the featured article I'm in for Semrush's 13 LinkedIn Marketing Strategies That WorkRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

This presentation will provide an overview of key mobile and desktop traffic trends across the globe. With our findings, I'll explore the driving forces behind the mobile traffic dynamics over the last couple of years. I will dissect:- Overall traffic patterns across the mobile web, which involves benchmarking them against desktop.- Trends like growth or decline of mobile & desktop traffic and country-by-country specifics to industry-level analysis.- The status of mobile penetration today and where it's going tomorrow.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Cord & Einar discuss how to optimize your website for web crawlers. How do things like robots.txt, site speed, HTTP codes, URLs, links, redirects, XML sitemaps, PDFs vs web pages, robots meta tags, and canonical URLs all affect web crawlers? How can you optimize these aspects of your site to make sure all the content you want robots to discover can be crawled and indexed?Sources Cited:Google Robots Testing ToolMerkle robots.txt ValidatorPageSpeed InsightsLighthousePingdom Speed TestRobots Meta Tags

The end of the year is a great time to reflect, examine, and set new priorities for what's next, which makes it the perfect time to do a review of your blog business.  If the word review makes you shiver and think of your end-of-year teacher eval meeting, where you have to prove to your administrator that you're an effective teacher, don't sweat it. This is your business, and you don't have to prove anything to anyone. If it helps, this is not just a review, but also a clean-up, a chance for you to clear out some digital cobwebs, and spruce up a corner or 2 of your website. And remember, teachers kind of have 2 year-ends, so feel free to do this in December, or June… or both! I start this process with the review part because that informs the cleanup portion. It takes me a few hours if I do it all in one sitting, but it's also possible to do a little bit at a time. And there's no rule that says this has to be done by a certain date. Finally, before we jump in, this is a big overview-type of process that I recommend for beginners. If you're more than a couple years into your blog, check out a more nitty-gitty review process (then come back for the cleanup because he doesn't talk about that). Gather Your Information Data, Data, Data Yes, we're all data'd out, but this is your data. And it's not being used for anything except to help you make informed decisions about your blog. Data is information.  Information is power. Some things you're going to want data for are your key performance indicators (KPIs) and can be gleaned from your Google Analytics account. Number of page views, sessions, and/or unique visitors per month.  Traffic sources. Top posts and pages Total email subscribers by month. It's All About the Benjamins (or Washingtons… whatever) If you want your blog to make money, you need to track where your money is coming from. I can't stress this enough. Now is the time to dig in to how much you made and how you made it. If you've been tracking your income and expenses, this will be easy. If not… well, it's important. In this step we're only focusing on income. You'd be amazed how many entrepreneurs don't know how much money they're bringing in!  I check in on my blog money once a month to update my spreadsheet and move my money to the proper accounts, but even I was surprised at my income when I looked. I normally just put all the numbers in the right boxes, then close it up. This time I actually looked at the monthly and yearly totals and… wow! I hadn't even realized I'd already surpassed my revenue goal for the year by October. Sometimes numbers are fun! The two things you need to know are: Your sources of income. How much each source earned. Where Are You Spending Time and Money? Not as much fun as the income, you also need to know where you're spending money. If you don't already, I strongly suggest setting up a business bank account and credit card. This not only helps you track your expenses more easily, but it also protects your personal accounts from legal action (provided you've set up an LLC). You'll definitely need to know: What you're paying for in your business How much you're paying You should also do a time audit for your own information. This involves tracking what you do for your blog and can help provide valuable insight into strengths, weakness, and improvements you can make. The goal is to find out what you're doing in an average week, and how long you're spending on it. With the other data you've collected, you'll be able to see if you're spending your most precious resource, your time, wisely. Break It Down Now that you've got all your data collected, you can start to scrutinize it. (You have no idea how hard I worked not to use the word “analyze” there, so as not to traumatize you.) The good news is that you don't need to make spreadsheets, charts, and tables to get what you need. You really just need to be able to answer these questions: What trends do you notice? Are there particular post types on your blog (or social media, if you track that) that got more engagement via comments, shares, or sales? If so, when planning ahead you want to plan more of that type of content, and try to determine what's working so you can use those techniques in other content as well. You may also notice that certain times of year are peaks or valleys for your readership and/or sales. This is normal, and nothing to panic about. For example, September is a slow month at Side Hustle Teachers because my audience is focusing on back to school stuff. Knowing this is helpful because not only do I not freak out when my stats drop, I also know not to launch something new at this time. Does your effort match your outcome? Are the places you're spending your time benefiting your blog? For example, if you're posting diligently on Instagram every day, are you gaining followers, and more importantly, are those followers becoming readers and/or customers? While it can be a good ego boost to see our follower count go up, it doesn't mean much if those followers aren't clicking over to your blog, signing up for your email list, and making you money. For example, my engagement on Twitter was circling the drain (and I never enjoyed using the platform), so I deleted my account… and it felt great!  What are your income producing activities? Knowing where your revenue is coming from, what specific tasks are moving your audience toward a sale? If 1% of people on your email list buy from you (a very normal statistic, by the way), consider the steps you take to get people on your list. At SHT, a good portion of our sales come from my free training, Profitable Blogging for Teachers, so I would examine the ways people can find this training. If your blog is not making money yet, not to worry. Since email is far-and-away the most cost effective way to get customers, focus on your list. Even if you don't have anything to sell yet, build your list. It is a marketing channel that will pay off big time in the future. In this case, you would address the question; What are my list building activities? Now that you have a big-picture view of your blog, keep the information in a visible place. When you're considering a new project, reflect on the questions above. Is the new project in keeping with the expectations of my audience? Do I have evidence that my audience needs or wants this? Is this going to build my income? Pausing to deliberately weigh the costs (of money and time) and the potential returns of each project can prevent you from chasing shiny objects or procrastinating by taking on non-income-producing tasks. Before we move on, there's two more things to think about in your end-of-year review: What did you love about blogging this year? What did you not enjoy doing this year? Remember that your blog is your business, and you get to design it in a way that makes you happy. If there are things you loved doing, moments that made you feel great, or connections made that you treasure, do more of that! When you look ahead to next year, plan more of what brings you joy. Conversely, if there are things that just drain the life from you, feel really difficult, or you put off for as long as possible, find a way to do less of them. Maybe that means those things just don't get done. Or, if it's something that needs to be handled, like sending welcome emails to new subscribers, automate it with a tool like ConvertKit, or hire someone to do it for you! Your business, your rules! Clean It Up While you've got all your data out and available, let's see if there are some things on your blog that can be tidied up. This is an important part of your year-end processes because it will make for a much better experience for your readers and can help your SEO results, too. Amp up your top posts. Once you know which posts are resonating with your audience over time, you're going to want to maximize them. A few things I recommend is adding more internal links to other blog posts of yours. This will help keep people on your site longer and lead readers through more of your content, building a stronger connection, faster.  Next, do some keyword research to find what people who are interested in that particular content might be searching for, then update your content to include these words or phrases.  Lastly, review your post images. Update them if they're outdated, and make sure you're using a plugin like Social Warfare to make pinning and sharing easy. Update or redirect old posts. If you've been blogging for more than a year, you may have some content that is a little dated, doesn't 100% fit your niche, or you just don't like. As you grow, this is totally normal. You have a couple of options for what to do with this type of content. You can always update or improve upon old posts. That's one of the beautiful things about blogging! If there's a typo, you can fix it. If there's something new you want to mention, add it in! No big deal. But not all content is worth updating or fixing. Sometimes it's better to just scrap it and move on. However, you don't want people who find old links to be taken to get an error when they click, so I suggest you use a free plugin called Redirection. This allows you to point the old URL of the post you don't want shown to another, related post that's more in line with your current blog niche and standards. This way, when anyone clicks on the old post, they'll be automatically taken to the new one. Remove or update dead links. There are few things more frustrating for a reader than clicking on a link and going nowhere (or to an error page). This happens a lot with affiliate links as other sites make updates to their inventory or system. A tool like SEM Rush's website audit will give you a list of links on your site that are dead, then you can fix each one. I actually suggest doing this more than once a year, but life happens… so definitely make it part of your end-of-year cleanup De-junkify your inbox. If you're like me, you may sign up for a lot of free trials, trainings, etc. I also like to sign up for people's email lists just to check out their nurture sequence. All of this means that my inbox gets pretty cluttered. Use this time of year to unsubscribe from things that are no longer serving you. This is another thing I recommend you do more than once a year (like daily), but it's helpful to have a reminder. The end of the year is a natural time to do a review and cleanup of your blog, but it doesn't have to be done then. If you're feeling a little unclear on where you're going with your business, this process can help illuminate where you're at, and what your options are. Remember that in the end, your blog is yours and yours alone. Make informed decisions, but make ones that work for you and your goals, not because it's what you're supposed to do or because that's what anyone else wants.

How do you create the kind of content your audience actually wants? Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing.Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people.Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers' attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.Follow Anthony:LinkedIn: linkedin.com/in/akennadaTwitter: https://twitter.com/akennadaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHow to Write Content For a B2B AudienceIf you have an B2B business, you know how challenging it is to market to businesses instead of consumers. That's why B2B marketing requires a different approach than content marketing aimed at consumers. Whether you're creating new content or updating old materials with new target audiences in mind, here are some tips on how to write content that resonates with a B2B audience. Write Content With a B2B PerspectiveFirst and foremost, always think about your business from a business perspective. Forget about the customers for a second and think about what your business needs to do. What do your customers want? What do you need to do to make sales? What's the pain-point you're trying to solve? At the end of the day, the customer will benefit from your product or service. But they have no investment in the success of your business beyond their own experience with your product. Use Short Sentences And ParagraphsLong words and sentences are intimidating to read. They make your content hard to read and difficult to process. Plus, if your reader has to keep going back and re-read a sentence, it's easy to lose interest and stop reading altogether. Keep sentences short, and use short paragraphs (maybe two or three sentences max). When you have a lot of content to get out there, try to keep it to a single idea per paragraph. When you have too much to say, it's easy to confuse your readers. Break up your content into smaller, bite-sized pieces and make it easier to digest. Be Ultra-Specific.You don't have the luxury of being vague when you're marketing to businesses. You can't just say “our product will improve your customer experience.” Instead, you have to be ultra-specific. In the example above, you'd have to say something like, “our product will reduce your customer-cancellation rate by X percent.” Businesses don't care about what's possible or what you hope to achieve. They care about what's certain. And you have to give them...

Welcome to the Simple and Smart SEO Show!

Semrush Holdings, Inc., Q3 2022 Earnings Call, Nov 15, 2022

Check out the detailed field guide hereTopics discussed in this episode:01:59 - What makes an IPO a good idea14:03 - Maintaining control of the process20:43 - Crafting your IPO Story31:49 - Was the IPO worth it?This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Cord & Einar discuss all things linking. Can JavaScript links pass PageRank? How to HTTP to HTTPS redirects work? Are old links irrelevant? Will links always be a ranking factor? What's a link graph?Sources Cited:Search Engine Roundtable: Google Updates Help Documentation To Say Using JavaScript For Links Can Be FineGoogle Search Central: Make your links crawlableSearch Engine Roundtable: Google Can Pass PageRank From HTTP To HTTPS URLs With RedirectsSearch Engine Roundtable: Google: Some Old Links May Be Irrelevant (AKA Link Rot)Search Engine Roundtable: Google: Links Will Be Less Important As A Ranking Factor In The FutureKevin Indig: https://twitter.com/kevin_indig/status/1590115045236965376SEMRush: Get a Bird's Eye View of Any Website's Link NetworkSearch Engine Roundtable: Google Search Console API Delay To Be Fixed In DaysSearch Engine Journal: Is Bounce Rate A Google Ranking Factor?

From a business growth perspective, choosing the right SaaS pricing model and strategy is a must. Most business owners I have worked with treat it almost like an afterthought, but the reality is an effective pricing strategy is vital for business success. In this episode, I'm joined by Corey Haines, the creator of SwipeWell, Swipe Files, and Copywriting Prompts, to deconstruct SaaS pricing models and strategies. Corey is a a marketer, entrepreneur, podcaster, and investor. In addition to launching several SaaS businesses, he's consulted with dozens of startups on marketing and growth including SavvyCal, Evercast, Riverside.fm, and Holloway. He's also the host of the weekly Default Alive podcast, where he talks about his journey on bootstrapping his startups. Tune in to learn: The importance of SaaS pricing How to approach SaaS pricing when you're just starting out The most common SaaS pricing models How to choose the right SaaS pricing model for your business The different SaaS pricing strategies to keep in mind Productivity hacks for busy entrepreneurs ...and lots more. A must-listen episode for SaaS entrepreneurs and marketers out there. -=-=-=-=- Tools and resources discussed in the episode: SwipeWell - https://www.swipewell.app/ CoreyHaines.co - Learn more about our guest Corey Haines here - https://www.coreyhaines.co/ SaaS Pricing Models & Strategies Demystified (Corey Haines' blog post) - https://baremetrics.com/blog/saas-pricing-models Semrush - Get 1-month free trial to Semrush: https://www.99signals.com/go/semrush-pro-offer/ Ahrefs - https://ahrefs.com/ Recommended business books for entrepreneurs: The Mom Test by Rob Fitzpatrick, Obviously Awesome by April Dunford, and Super Thinking by Gabriel Weinberg and Lauren McCann -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Marcus Tober, SVP of Enterprise Solutions for Semrush, joins Greg and David for this episode of the Near Memo. The trio discusses Semrush's recent zero-click search study in depth. Conceived as a slightly more nuanced follow-up to Sparktoro/Rand Fishkin's provocative original look at this concept, Marcus takes us through some of the important high-level findings. There's of course plenty of discussion around what this means for locally-oriented marketers, and how marketers should use the results of the study to inform their overall SEO strategy.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Near Memo Ep 88

Our Halloween 2022 Episode (yeah, it's November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy's chagrin) and provided an expose' on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously - a sizable study of 20,000 users click-stream on over 300,000 queries. There are some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out! News from the EDGE: [00:03:23] New Features coming to GA4 [00:07:43] EDGE of the Web Title Sponsor: Site Strategics [00:08:21] Are you using 2FA? [0014:38] Bruce Clay gives us 10 SEO tactics to quit in 2023 [00:18:08] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:19:39] SEMRush presents a study about Zero-Clicks Barry Blast from Search Engine Roundtable: [00:31:26] Barry Blast 1: Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says - Link [00:33:25] Barry Blast 2: Google Showing On-Time Delivery & Order Accuracy Estimates In Search Ads - Link [00:35:42] Barry Blast 3: Google: Human Written Content Doesn't Necessarily Make The Content Useful Or Helpful - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower  Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

What matters most - ideas or execution? Sam Parr (Founder of The Hustle and Host of My First Million) sits down with Kipp and Kieran on how to become an idea generation machine - figuring out if your idea is worth millions, unraveling the fear behind the insecurity of taking risks, how to execute on your ideas, the power of simplifying things, and behind the scenes look at how Sam studies business models to create his own ideas. About Sam Parr He is the founder of The Hustle (acquired by HubSpot in 2021) and founder and co-host of My First Million podcast. Links Sam's Twitter https://twitter.com/thesamparr  Sam's Podcast https://www.mfmpod.com/  Companies House https://www.gov.uk/government/organisations/companies-house  Compare Tech https://www.compare-tech.com/  Similar Web https://www.similarweb.com/  Crunchy Roll https://www.crunchyroll.com/  Tech Target https://www.techtarget.com/  Web Archive https://web.archive.org/  Facebook Ad Archive https://www.facebook.com/ads/library/  Moat https://www.moat.com/  SEMrush https://www.semrush.com/  Jungle Scout https://www.junglescout.com/  Glassdoor https://www.glassdoor.com/index.htm  Newspapers.com https://www.newspapers.com/  If you like this episode, check out our episode on how curiosity can make you a billionaire https://link.chtbl.com/YhAjKg0j  We're on Social Media! Follow us for everyday marketing wisdom straight to your feed Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

DescriptionShopify study shows much higher churn than WooCommerce, why & what are the implications?A recent study in the Mails & Globe explores retention over the past 3 years of the major e-commerce platforms. They concluded that Shopify's retention was one of the lowest particularly compared to Woo Commerce. Is this a failure on the part of Shopify or just a reflection of how easy it is to get started with the product? While interesting, does the study tell the whole story?SEMRush zero click study makes the case that the web clicks are still kingSEMRush recently completed an in-depth study of zero click behavior on Google. While the study largely ignored local search, its findings were much more granular than previous work in this area. When you discount query refinement, and users that move to a different part of Google after the initial query, that Google is sending roughly 25% of users to its own answers while sending 43% on to other websites. Apple Maps Vs Google Maps Functionality in EuropeSegment 3 desc: During his recent travels in the UK, Portugal and Italy, Mike Blumenthal used biking, driving and walking directions as well as restaurant and hotel discovery features in both Google and Apple Maps. Google's biking directions won out as Apple doesn't offer them in Europe yet. Google's hospitality POIs were so good that there was no need for TripAdvisor or other 3rd party apps. But when it came to driving directions and walking directions Apple Maps was consistently superior for a tourist.

This episode is a don't miss rundown of how to play the SEO game by Google's rules to capture more traffic to your site. Resources: Ranking factors: Check out this article from Backlinko on the top ranking factors for 2022 Site audits: Ubbersuggest, Ahrefs, SEMrush, Moz Finding keywords: Seedkeywords, Answerthepublic, Ahrefs, Explodingtopics, Reddit, and more to find potential content and see its competitiveness towards ranking Link Building - RhinoRank, Terkle, NO-BS Marketplace to link build (DO NOT order links on Fiverr or spammy bad links), GuestPostTracker Learning SEO: Backlinko, Niel Patel Watch him on YouTube or explore the blog, and Payton Clark Smith Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I'll talk about fast, and simple SEO tips that can help you grow your traffic. Find out what are the best tools to use and how to rank higher on google with 1 simple trick! TIME-STAMPED SHOW NOTES: [00:00] - 12 Simple, Fast SEO Tips That Are Easy To Implement [00:10] - How to make your website better using these tools! (ahrefs, SEMRUSH) [00:22] - Content and Links Tips for better SEO strategy  [01:24] -  Why updating your content will get you more traffic! [01:44] - How to make your old website relevant? [02:01] - Combining your content will get you into the rankings! [02:14]  - Continue to OPTIMIZE your website of [02:30] - Join the latest trends but make sure to stay UNIQUE [02:51] - Is buying a BLOG okay? [03:00] - Add elements and be more CREATIVE with your website   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, where she is leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. More About Karrie Sanderson: Typeform Connect with Karrie on LinkedIn Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Mike Evans. Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name. Since leaving GrubHub, he founded Fixer.com, an on-demand handyperson service focused on social impact. He lives in Chicago with his wife, daughter, dog, and bike. More About Mike Evans: Hangry: A Startup Journey Connect with Mike — MikeEvans.com Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of SEMRush - an online visibility management SaaS platform that has been used by millions of marketers worldwide - including this one. More About Andrew Warden: Semrush Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.    

In this episode of the Duct Tape Marketing Podcast, I interview Chase Buckner. Chase is the Director of Marketing at HighLevel, the all-in-one, white-label sales & marketing platform for agencies. Prior to joining the team at HighLevel, Chase and a partner built a full-service agency from scratch that grew to over 7-figures in ARR. More About Chase Buckner: HighLevel.com – Get a 14-Day Free Trial Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Sam Garg. Sam is the Founder and CEO at Writesonic - an AI writer that helps you write SEO-optimized, long-form (up to 1500 words) blog posts & articles in 15 seconds. More About Sam Garg: Writesonic Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry. Todd teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code, Daily Creative) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. He's the author of a new book — The Daily Creative. More About Todd Henry: Grab a copy of his new book — The Daily Creative ToddHenry.com DailyCreative.net Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

✨ Daryana Solntseva, Product PR Manager at Semrush☁️ Day in the life of a product marketing manager☁️ Benefits of horizontal career growth☁️ How to rediscover work-life balance at your job☁️ Lessons learned from marketing in multiple different countriesJoin the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @skysociety.co

In this episode of the Duct Tape Marketing Podcast, I interview Brad Feld. Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry, he co-founded Mobius Venture Capital and is a co-founder of Techstars. Brad is also an author of a number of books including — Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors. More About Brad Feld: His book – Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors Feld.com Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview McKenna Sweazey. Mckenna's global marketing career has spanned the spectrum of start-ups to corporations. McKenna's own management experience and leading teams around the world have provided the foundation for her speaking and coaching around a structured approach to this new world of remote-first work. She's also the author of a new book — How to Win Friends and Manage Remotely. More About McKenna Sweazey: Her book – How to Win Friends and Manage Remotely Connect with her on LinkedIn Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Jamie Jay. Jamie is the founder and managing director of Bottleneck Distant Assistants. Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. He's the author of the book — Quit Repeating Yourself: How Today's Leaders Are Using Systems and Processes to Grow Their Business The Right Way. More About Jamie Jay: Learn more about his company — Bottleneck Distant Assistants Get a copy of his book — Quit Repeating Yourself: How Today's Leaders Are Using Systems and Processes to Grow Their Business The Right Way Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I'm talking about the many forms and channels of customer communication that exist and the strategies I believe is critical for small businesses to implement today. I share a little bit about a solution I'm working on to help small businesses with unifying their communication channels that way no customer opportunities are missed in the future. Resources I Mention: Send me a note: john@ducttapemarketing.com Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, a business training, and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency. More About Brent Weaver: Get a copy of his book – Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency Learn more about Brent's business – UGURUS Brent's Podcast – The Digital Agency Show Podcast Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.