Podcasts about copyhackers

Send us a textIn this episode, we're joined by Ashleigh Harvey of The Story Team, a Copyhackers-trained conversion copywriter with experience writing for Microsoft, General Electric, and bold entrepreneurs. Ashleigh shares how to use ChatGPT effectively to create content that feels human and authentic, not robotic.Learn how to master prompts, critique outputs, and infuse your unique voice into AI-generated content. Whether you're an AI newbie or a seasoned pro, this episode will help you save time while creating standout content.What You'll Learn:Top 6 steps to create human-like ChatGPT content.The #1 thing you need to know when using AI tools.What LLMs are not good at and how to fill the gaps.How to make AI content sound like you.The importance of prompts for better outputs.You can find Ashleigh here:Website: https://www.thestoryteam.org/Instagram: @thestoryteamldnLinkedIn: https://www.linkedin.com/in/ashleigh-harveyldn/______________________________You can find me here:Instagram: @gingerbizWebsite: https://www.katymurrayphotography.com/Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusinessX: https://twitter.com/GingerBizKMLinkedIn: https://www.linkedin.com/in/katy-murray-ginger-biz/

Funnel Series #15“Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like? My guest, Abi Prendergast, is an Evergreen Funnel Strategist & Conversion Copywriter who specializes in high-ticket, high-converting funnels. She helps course creators generate $5k/day ($1.8M+ a year) using Day #1 Evergreen—a funnel designed to become more profitable over time. Abi has written funnel copy for top course creators like Amy Porterfield and Copyhackers. In this episode, she's sharing exactly how she scaled to high-ticket offers, why premium funnel services are the way to go, and how you can start charging WAY more for your expertise.Listen to learn more about:How Abi went from charging $6 per blog post to closing $50K funnel offers and the mindset shifts that made it possibleWhy many evergreen funnels fail and how to avoid the biggest mistakesThe power of client feedback loops to optimize and increase conversions over timeWhy building a signature framework positions you as an expert (and helps you charge more!)Abi is proof that specializing, positioning, and building authority can transform low-paying gigs into high-ticket clients. Tune in now to learn how to establish yourself as a funnel expert and attract clients who want to pay premium rates for your expertise!I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by Shana Lynn's Cultivate Community Manager Course. Become an in-demand Community Manager! Learn how to build and nurture thriving communities for courses, memberships, and coaching programs—without the stress or overwhelm of figuring it out alone. You'll gain valuable skills that make you indispensable to business owners. Use my affiliate link to enroll here and save $200 with the coupon code: UNICORNLinks Mentioned in the Show:Watch Abi's FREE Masterclass: Day #1 Evergreen. Go behind the scenes of an evergreen funnel you can (and should) charge upwards of $20K to create for clients.“The Challenger Sale” Book: https://amzn.to/40nOoew Connect with Abi:Instagram: @aptcontentWebsite: http://www.aptcontent.co.uk/ LinkedIn: Abi PrendergastConnect with Emily:Facebook Community: Emily's Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook:

Treat your business like a business!  If you are a freelancer, VA or Social Media Marketer, you also need to show up online!  Fill up your pipeline and create a business that will help you get out of the feast and famine cycle. We have an amazing freelancer mentor, Amy Posner with 30 years of experience to share with you!  This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing!  Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand.  While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom-based lifestyle.  Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller.  This is week eleven - get ready, it is going to be a wild ride!  If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah and @amyrposner.  ⁠⁠⁠GET ACCESS TO OUR FREE AUDIO GUIDE - CONTENT STRATEGY IN YOUR EARS KEY EPISODE TAKEAWAYS

In episode 635, Prerna Malik teaches us how to create a welcome sequence to share content from our blog as well as sell digital products, like courses and ebooks, without being salesy or icky. Co-founder of Content Bistro and a Copyhackers-certified, conversion copywriter, Prerna is the sales strategist and copywriter behind multiple million-dollar launches and 6-figure evergreen sales funnels in niches as diverse as astrology and homesteading! She has written for iconic brands such as Pat Flynn, Amy Porterfield, Copyhackers, Vanessa Lau, Handle the Heat, School of Traditional Skills, and 1000s of others! She is also the creator of the strategy-focused sales copywriting program — Ready-to-Sell. Prerna and her co-founder-slash-husband, Mayank have built an intentionally profitable business while living in India and raising their daughter, Manini.  In this episode, you'll learn about how to sell in a way that you would want to be sold to, Prerna's 6C framework for an effective welcome sequence, and why you should not use generic email templates. Key points discussed include: Avoid using generic, plug-and-play templates for your welcome sequence: Your welcome sequence should be personalized and reflective of your brand and connection with your audience. A welcome sequence is not just one email: It should be a series of emails that guide your new subscribers through getting to know you and your offerings. Connection-based welcome sequences work best for food bloggers: Lead with building a personal connection before asking for a sale. Sell in a way you'd want to be sold to: Avoid tactics that make you or your audience feel icky, like fake promises or guilt-tripping. Use the "6C" framework: Celebrate the sign-up, Connect with your audience, Cultivate community, Convert with a sales pitch, Connect again with social proof, and Close by preparing them for your regular emails. Space out your welcome emails: Send them one day apart to improve deliverability and engagement. Include a story, specific details, and your expertise ("3S") in each email: This makes the content more engaging and valuable. Vary your offers in the email signature/footer: This allows you to show relevant products to different segments of your audience. Pay close attention to your subject lines and preview text: These are crucial for getting your emails opened. Remember that "selling is serving": Your products and offerings are valuable, so don't be afraid to promote them to your audience. Connect with Prerna Malik Website | Instagram

Email in your marketing plan. Have you rolled your eyes and groaned yet? When done well, email has its place. What does well look like? My guest today helps practices use email effectively and she'll share some tips with us. Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, and countless others. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini. In this episode Carl White and Prerna Malik discuss:Why so many people groan at the term “email marketing”What makes email for a practice effectiveEmail tools she like for private practice owners Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, and countless others. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini. Constant Contact EmailWe are a fan of Constant Contact for email with our private practice clients. It offers a lot of features, is easy to use, is quite difficult to outgrow, is HIPAA compliant, and is budget friendly.  If this catches your attention and you'd like to sign up, you can do so here. Full disclosure – this is an affiliate link, which means that we'll earn a small commission if you use it. Want to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's the link where you can get the process started. Connect with Prerna MalikWebsite https://contentbistro.com/newsletterInstagram https://www.instagram.com/contentbistro/LinkedIn https://www.linkedin.com/in/prernamalik/ Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

“We all know that when we write copy, we have to talk to the ideal person, but I find it's really easy to introduce bias and start talking about what you want or what you think they want and not what they actually want.” –Mimi ZhouAre you talking about the right things? Sometimes our copywriting misses the mark because we talk about what our potential clients or customers need … instead of what they actually want. I'm really excited to talk with conversion copywriter Mimi Zhou about how we really drive action with our writing.You can be really good at what you do without being really good at talking about it. It can be hard to get out of our own heads and what we know. We need to use the language our clients or customers use. How do we do that?We talk about: How to gather the data that drives the writingHow to get a better response on questions on social mediaThe kinds of numbers you need for the data to be relevantSelling one thingTrigger events in marketing Creating a timeline for that shows the before, the buy, and the steps in betweenABOUT MIMIAs a conversion copywriter, Dr. Mimi Zhou revels in customer research--because when you understand what your audience wants, you don't need to guess what they'll pay you for.Her copywriting projects are built on a thorough research foundation where she studies info your audience provides through reviews, surveys, interviews, and more. Her ability to parse data into numerical information and read between the lines to hear what customers say beneath the surface helps her understand what customers want even when they don't tell you directly.A fun fact about Mimi: Her path to becoming a professional researcher began at UC Berkeley and culminated in her PhD at New York University. Later, her belief that knowledge is power led her to seek copywriting training from the original conversion copywriter, Joanna Wiebe (founder, Copyhackers). So Mimi literally got a professional research degree and then studied copywriting with the original conversion copywriter herself!LINKShttps://mimizhou.com/https://www.instagram.com/mimithezhou/linkedin.com/in/mimizhou/Mimi is also one of the amazing teachers for Back to Business Week. To learn how to write headlines that hook in your ideal reader (and so much more in over 50 5-minute teachings), get your free ticket to this event that will help you land in the new season: https://plansimple.com/backtobusinessDOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. Here are three Doable Changes from this conversation:SURVEY YOUR READERS. Create an 8–10 question survey about what they need and where they are. Your goal is to stop guessing about what people want and be able to talk to them about what they want. Have you heard the advice to sell people what they want and give them what they need? To do that you need to hit what they really want, not what you think they need.ASK A MULTIPLE CHOICE...

Send us a Text Message.Have you ever felt like your email marketing is more of a chore than a powerful tool in your business? Maybe you're struggling with what to say, how to say it, or even why you're sending emails in the first place. It's easy to get caught up in the numbers—opens, clicks, unsubscribes—and lose sight of the true purpose: connecting with your audience and driving meaningful results.But what if you could simplify your approach, remove the overwhelm, and create emails that not only build relationships but also boost your sales? Sounds too good to be true? Trust me, it's possible!In this episode, we explore the game-changing concept of Nurtured for Sales newsletters, a secret funnel that runs in the background of your business, helping you convert leads without the stress of constant live launches. And who better to guide us through this topic than Prerna Malik, a seasoned conversion copywriter and co-founder of Content Bistro. Prerna shares her expert insights on how to craft emails that resonate, nurture, and ultimately convert, all while simplifying your email marketing process.About Our Guest: Prerna MalikPrerna Malik is a Copyhackers-certified conversion copywriter and the co-founder of Content Bistro. With years of experience and a knack for crafting high-converting copy, Prerna has helped countless entrepreneurs turn their email lists into profitable, engaged communities. She's the strategist behind multiple million-dollar launches and six-figure evergreen sales funnels, and she's here to help you do the same.Explore more of Prerna's work: https://www.contentbistro.comUnlock the power of your email marketing with Prerna's insights: https://www.contentbistro.com/blogTune in and discover how to transform your email marketing from a source of stress into a streamlined, sales-driving machine.

Stay in touch and sign up for Paco's weekly email newsletter, The Nerdletter. In this episode of Weird Finance, Paco talks to Amy Posner about freelancing and building a sustainable business. Amy shares her expertise in helping individuals identify their target audience, develop a unique voice, and create effective pitching strategies to attract clients. The conversation also touches on the evolution of establishing credibility in the digital age and the importance of business skills for freelancers and creatives. Throughout the discussion, Amy provides insights and real-world examples from her extensive experience in starting, growing, and selling multiple businesses across various industries.Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses.Over her 30-year career, Amy (@amyrposner) has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast. Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer, among others.In her free time, you'll find Amy adventuring around her hometown of Olympia, raising funds for pet cancer treatment, and enjoying Washington's natural beauty.The theme music was written and performed by Andrew Parker, Jenna Parker, and Paco de Leon.If you'd like to contact us about the show or ask Paco a question about finances, email us at weirdfinancepod (at) gmail.com or submit your questions here. We'd also love your listener feedback about the show; here's a short survey.

Many people fear starting their own business due to the risks involved! In this episode, Deborah will speak with Sandra Beatty, who transitioned from being a piano teacher to a successful entrepreneur. Sandra's success story is a powerful reminder that with determination, support, and the right approach, it is possible to overcome fears and achieve a fulfilling career while maintaining a balanced and happy life! Here are the things to expect in the episode:How did Sandra overcome her initial fears about starting her own business?What motivated Sandra to transition from being a piano teacher to an entrepreneur?Sandra's background influenced the content and themes of her book 'Wake Up, Rosie Dosie!'.Strategies Sandra uses to help entrepreneurs convert website visitors into leads.And much more!About Sandra:Sandra Beatty has been copywriting since 2017 and studied under Ray Edwards, John Carlton, and Copyhackers. She's written copy and created marketing strategies for Lisa Larter, Alan Weiss, and Shelle Rose Charvet, among others. In May 2022, she became a published children's author under the pseudonym Mrs. Bee. With seven years of experience in website messaging and strategy, she works with established solopreneurs to get their websites to convert more visitors into leads. Connect with Sandra Beatty!Website: https://www.sandrabeatty.com/LinkedIn: https://www.linkedin.com/in/beattysandra/ Book Recommendations:Embraced by the Light: The Most Profound and Complete Near-Death Experience Ever by Betty J. Eadie Wake Up, Rosie Dosie! by Mrs Bee   Connect with Deborah Kevin:Website: www.deborahkevin.comInstagram: www.instagram.com/debbykevinwriterLinkedIn: https://www.linkedin.com/in/deborah-kevin/Book Recommendations: https://bookshop.org/shop/storytellher Check out Highlander Press:Website: www.highlanderpressbooks.comTikTok: https://www.tiktok.com/@highlanderpressInstagram: https://www.instagram.com/highlanderpressFacebook: https://www.facebook.com/highlanderpress

“I can't believe they said that” Instagram posts, marketing campaigns that pissed of A LOT of people, BS apologies, and more—that's what we're chatting about in today's episode of Unfiltered. In this super open convo about some recent marketing mishaps we've witnessed from brands like Copyhackers, Bumble, Youthforia, and more, we're discussing what these missteps show us consumers are fed up with, the best ways to handle public apologies, and some things we consider… pretty dang unforgivable. Grab a glass of milk because this one's extra spicy. Highlights: 3:00—17:19: The Copyhackers post that enraged the internet (and the surprisingly unpleasant way that Copyhackers handled all the angry IG comments) 17:19—35:50: What Bumble did right and what Bumble didn't get so right in their latest marketing campaign that also enraged the internet 35:50—45:20: The beauty company that had all of TikTok talking (and not in a good way) because of one product they recently put out 45:20—50:00: The importance of being honest when marketing products and a very popular beverage biz that recently found itself in hot water for not being so honest 50:00—59:39: Why Kelloggs' recent ad was giving off “let them eat cereal” vibes and what we can learn about the balance between hopping on current issues vs. being insensitive to people's current struggles We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

In marketing, words matter. They inspire and explain, but according to conversion copywriting expert Joanna Wiebe, their main goal is to persuade. On the latest episode of Talking Too Loud, Savage and Sylvie sit down with the brilliant mind behind Copyhackers and the Copy Chief at CH Agency to learn about the art and science of crafting copy that drives results. From homepage headlines to email etiquette, Joanna offers insights into her creative process, and reveals the secrets behind some of her most successful campaigns. Links to learn more about Joanna:Joanna's LinkedInCopyhackersFollow Talking Too Loud on Instagram:https://www.instagram.com/talkingtooloudpod/Subscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Without a deep understanding of who you are selling to, your chances of writing successful copy that converts is going to be a damn sight harder.   In this episode of Cracking Copy, Ella Hoyos delves into the essential world of customer research with special guest Dr. Mimi Zhou.    Mimi, a conversion copywriter and email strategist, highlights the pivotal role of research in crafting compelling copy. The episode reveals how Mimi acquires accurate customer data without unintentionally introducing bias into the process.   You'll learn her methods for gathering valuable insights, including mining reviews, conducting surveys, and performing interviews. And discover Mimi's techniques for making interviewees comfortable and the strategies she employs to ensure the reliability and accuracy of her data.   Copyhackers supremo, Jo Wiebe describes her as “One of those quiet, unexpected copywriting talents very interested in the planning and strategy side of email which is rare to find. [She's] really curious about how to write emails that convert better and better all the time”.   The conversation also explores how to translate research findings into effective copy, using frameworks like the “jobs-to-be-done” timeline and the forces at “the switch”. Mimi shares practical examples and tips for copywriters new to conducting research, emphasising the importance of defining research goals and starting with review mining.   Whether you're a seasoned copywriter or just starting out, this episode is packed with actionable advice and insights to help you harness the power of customer research in your copywriting projects. 00:00 - Cracking Copy is a marketing and copywriting podcast where we discuss effective copy 01:02 - Research is a crucial skill for any copywriter 02:32 - Mimi is a conversion copywriter for coaches and service providers 04:29 - Why is customer research so important in the context of copywriting and marketing 07:27 - The different types of research that effective copywriters do 09:17 - Does email list size impact the kind of research you do? 10:58 - What systems work best for capturing responses and data for research projects? 13:21 - Techniques for making interviewees feel comfortable and open up 17:38 - The reason you shouldn't get too friendly during interviews 21:16 - How to glean insights from research interviews 24:42 - Ensuring that research insights are reliable and representative of target audience 26:11 - How do you translate insights into compelling copy? 33:08 - What advice would you give to copywriters new to conducting market research   Resources mentioned in this episode:  Airstory https://www.airstory.co/ Capture research and use it in your writing - no matter where you write online. Put an end to copying and pasting interesting quotes, data points, images and more you find online.   About Mimi Dr. Mimi Zhou revels in customer research--because when you understand what your audience wants, you don't need to guess what they'll pay you for. Her conversion copywriting projects are built on a thorough research foundation where she studies info your audience provides through reviews, surveys, interviews, and more. Her ability to parse data into numerical information and read between the lines to hear what customers say beneath the surface helps her understand what customers want even when they don't tell you directly. A fun fact about Mimi: Her path to becoming a professional researcher began at UC Berkeley and culminated in her PhD at New York University. Later, her belief that knowledge is power led her to seek copywriting training from the original conversion copywriter herself, Joanna Wiebe (founder, Copyhackers).  So Mimi literally got a professional research degree and then studied copywriting with the best person in the business. Website: mimizhou.com instagram.com/mimithezhou/ linkedin.com/in/mimizhou/ For monthly emails that break down how customer research gets translated into conversion copy, listeners can subscribe to my newsletter, Smarter Customer Research: mimizhou.com/newsletter Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy    ➡️  Share this podcast with someone who'll find it useful     You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes   LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized' episode so that we can help you become better writers for your business.   Support this podcast! If you found this episode helpful you can show your appreciation by making a donation!  This helps offset the costs of producing the show and we'll love you for it :)  Buy me a coffee  

Today's guest is my long-time friend Amy Posner, and let me tell you, this woman is a force of nature. As a serial entrepreneur, copywriter, and business coach, Amy has been through it all, and she's not afraid to get real about the ups and downs of building a sustainable business while staying true to yourself.  Can't-miss moments:One question every entrepreneur should ask themselves: Amy reveals why being selective is actually a business accelerator... The real reason why you might be struggling to get people to pay your rates (this is a much easier problem to solve than it might seem)...When life gets in the way: how to build resilience and rest into your business when you get knocked down (you're going to be seriously inspired by Amy's story)...Good news/bad news: there's more than one way to solve a problem, so your approach might just work. Here's how to bust yourself out of analysis paralysis and get moving...Are you auditioning for your clients, or evaluating them as potential partners? Here's how to tell whether you're unintentionally "unpositioning" yourself (and what to do about it)...Amy's bio:Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Over her 30-year career, Amy has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer, among others.  In her free time, you'll find Amy adventuring around her hometown of Olympia, raising funds for pet cancer treatment, and enjoying Washington's natural beauty.Resources and links:Amy's WebsiteAmy on InstaAmy on LinkedInSupport the Show.Let's collab: Book a chat Work with Angie Get the PTKA book Let's connect: Angie's FB Page Angie on IG Angie on YT If you dig the show and want to help bring more episodes to the world, consider buying a coffee for the production team!

Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Over her 30-year career, Amy has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast. Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer, among others.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the More Than Social podcast, I have the pleasure of chatting with Amy Posner, a serial entrepreneur and business mentor for freelancers and creative service providers. We covered so much great stuff, including Amy's entrepreneurial journey, from copywriting to running masterminds and coaching programs for freelancers looking to build sustainable businesses. One of the biggest struggles Amy sees freelancers face when starting out is a lack of confidence in selling their services and having client conversations. She shares a mindset shift that can help - viewing the client relationship as more of a colleague partnership instead of an adversary situation. Amy provides a framework for structuring sales calls to diagnose if there's a true problem-solution fit. We also get into strategies for determining your ideal client profile and intentionally selecting who you want to work with (rather than just taking anyone willing to pay). One of my favourite pieces of advice from Amy was about saying "no" to projects or clients that aren't an ideal fit, even when it's scary to turn down money initially. She's seen the pattern countless times - when you have the courage to say no to the wrong opportunities, the right ones tend to appear shortly after. Amy's insights are extremely valuable for freelancers, service providers, and anyone running a client-based business. Her persistent, keep-going entrepreneurial perspective comes through as well.   Over her 30-year career, Amy has launched six successful businesses (five still in business today!) and mentored thousands of freelancers to succeed. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.   Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer.    We talk about:  00:00 Intro 03:18 How do land your first client? How do you start making money? Do you need to quit your full-time job and start a business? 04:19 Strategies to pull yourself out of stress 05:25 Juggling all of the hats in your business 09:24 Tips for working through hitting a wall and needing to hire out when you see it as a weakness 11:57 Learning what you like vs. don't like vs. what you're good at 16:50 Biggest struggles freelancers have to start their business 18:18 One piece of advice for people who are struggling with the client conversation 22:25 Amy's recommendations for people to find clients 23:37 Strategies to determine who is a good fit and who is not 27:29 Her mini-course 28:46 Getting to the nitty gritty of how to know who your ideal client is 32:37 Advice for fellow entrepreneurs    Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Breakthrough Clients Breakthrough Sales Calls Complete Breakthrough Freelancer Connect with Amy Website - https://amyposner.com/ Instagram - https://www.instagram.com/amyrposner/ Podcast - Business Badassery  LinkedIn - https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/ Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  

We talk about online courses a LOT here on the podcast because they're such a game changer in your business when it comes to increasing your cash flow and freeing up your time. Passive in my experience applies to everything once it's all set up and working - you've created your product, you have a sales & delivery process set up for it, and you have a marketing strategy that actually converts. So it's not completely effort free, but it's so much freer and easier than filling your week with 40 hours of on one on one coaching or services! I recommend adding an online course to pretty everyone I work with. So what's the best way to SELL your online program and create a RELIABLE passive income stream? Most course creators rely on live launches to sell their course. But they can be quite unpredictable, especially the first few times you do it, and they come with a lot of risk because of their short time frame and “feast or famine” nature. All it takes is one broken link or misaligned message in your launch for profits to tank and the whole thing to flop. That's a lot of pressure! Equally, when creators go evergreen the traditional way, their conversion rates plummet, and the dream of passive income feels like it's moving further out of reach. What a lot of course creators don't realise is there's another way to sell that takes the best of both of these options and leads to predictable passive income and sustainable growth. You can "launch" with a profitable evergreen system and use ongoing, automated customer feedback to dial in your messaging and improve your sales conversions over time. No more stressing and guessing your way to more course sales. You'll have audience insights to inform you of where any leaky holes are and how to plug them! My guest today Abi Prendergast is the creator (and soon-to-be author!) of Day #1 Evergreen -- the automated funnel that's built to convert better every month.  For years, Abi wrote launch copy for some of the biggest names in the course industry, including Amy Porterfield and Copyhackers. Eventually, the nail-biting pressure of live launches got to her, so she created a system that equips creators to hop off that live launch roller coaster and create a reliable flow of passive income in their business. If you've been struggling with your passive product sales or procrastinating on creating them, or want to move away from live launches without a big drop in cash flow, you're going to love what Abi has to share! Listen in as Abi and I chat about the biggest challenge course creators face in 2024, why course creators shouldn't validate their online course before jumping into evergreen, how listeners can collect customer feedback & improve conversions, and what Abi includes in her Day #1 Evergreen funnel to increase conversion rates! See more from Abi at her website or on Instagram, Facebook or LinkedIn Take Abi's free class "How to sell MORE online courses without the nail-biting stress of live launching" --- This month in The Simpler Business Mastermind we're creating your signature offer for more passive sales in your business. If you'd like to join us, head here: ⁠⁠⁠https://www.marissaroberts.com/the-simpler-business-mastermind/⁠⁠⁠  --- Ready to simplify your business? Start with these resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.marissaroberts.com/resources/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Enjoyed this episode? Please subscribe, rate, and review us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠ or your favourite podcast platform! --- ⁠⁠Come chat with me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Budget Breakthrough: How a pricey EdTech brand closed sales with a variation of the 9-word email (ft. Joanna Wiebe of Copyhackers)About this episodeHow do you sell a $20,000 product to a busy school principal who's never heard of your brand? Well, if you're Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand.Ideas you don't want to miss (3:05) Why email isn't dead (despite TikTok stats looking mighty shiny)(6:02) How one brand's missed opportunity inspired this email swipe(9:45) Why this email is "not a work of copy genius" – and why that can give you a leg up over AI(12:50) How sending to a cold list can actually be a fun challenge(15:11) The technical Klaviyo mistake that almost tanked this email(17:14) Whether this email would work for a B2C audience(18:44) Jo's favorite brand to swipe from right now (listen to her pronounce it 5 ways!)All about our guest, Jo:The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers and co-founder of Boxcar Email Agency. Her work has driven multi-millions in revenue for the likes of BT, Glowforge, Huel, Tesco, and Wistia. Google, Amazon, LinkedIn, and Shopify trust her to train their teams and customers. And she's a popular speaker at events like Business of Software and CXL Live. You can find her books, articles, and courses at copyhackers.com.Links from this episode:Take a look at the email swipe we're talking about todayFollow Jo on ⁠Twitter⁠ and ⁠LinkedIn⁠Get lost in all the the awesome content on ⁠Copyhackers⁠Hire ⁠Boxcar⁠ to get Jo and team on your emailsSwipe ⁠Hiut's⁠ emails like Jo doesGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Subscribe to Email Swipes and never miss another episode. Find on your favorite podcast playerGet the full transcript of this episode

This week Rachel and Lynne have a special guest talking about how nicheing down (or specialising) can bring you higher income clients and a more successful and resilient business.  Funnel strategist and conversion copywriter Abi Prendergast shares her story on how she found her niche of working with course creators and why specialising works for her. We talk about: Why she loves the 'laptop lifestyle' Working with Copyhackers and how it set her up for success Going viral in the copy world Why she loves working for herself How solving problems for clients is the key to success Why you should work on your business regularly The skills you need for 2024 Connect with Abi here: https://www.aptcontent.co.uk/  or via LinkedIn: https://www.linkedin.com/in/abi-prendergast-2a5953b1/  Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/   Find Rachel www.rachelsmith.com.au  Find Lynne www.lynnetestoni.com  Rachel's List www.rachelslist.com.au  Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

Today, I'm talking to the original conversion copywriter. Joanna Wiebe. Jo is the founder of Copyhackers, providing cutting-edge copywriting training in easy-to-digest formats. And Jo joins me to talk about how to, and how not to, mesh politics with business. I chat with Jo about: - How she grew up in a politically vocal household  - How you should only start talking after reading and listening. - How, if you don't say something about a cause that matters to you, then you let the angriest voices in the room take up all the oxygen. - Why she shut down the Copyhackers site for seven days.  - How you work out what to take a stand on, and how to respond when you're a bigger business.  - And how, while we keep putting white guys at the top of everything, there will be a gap in experience and knowledge of issues and identities that need more visibility. Making it more likely that a brand will jump on a bandwagon or make a misstep. And we talk about something that has fascinated me ever since Jo and I had this conversation. How we as a planet solved the ozone layer problem. It's a short, but meaty episode, with much to ponder over - so tuck in!Copyhackers websiteFind Jo on Twitter (or whatever we're calling it these days)Find Copyhackers on Instagram Looking for more? Join The Soap Box Community - Peta's membership for businesses with a social conscience - for only $29 a month. Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

This week on Marketing Like a Mother, Michelle is talking with UX copywriting expert Susan Reoch about all things user-friendly when it comes to your website, emails, funnels (and basically any other copy you use in your business!). Susan has spent the last 10 years writing razor-sharp web and sales copy for everyone from local bookkeepers to Booking.com. She's been featured in Copyhackers, Writers in Tech, Proceed with Passion and The Content Byte. In this episode, Susan and Michelle talk about: What User Experience (UX) is How copywriting and UX are an unlikely match made in heaven Susan's best advice for getting started using UX copywriting in your business Using Design Thinking in your business to improve your results And a whole lot more! Timestamps 00:03 Exploring UX Copywriting 02:24 Role of UX and Copywriting in Enhancing User Experience 04:11 Conversation on the Benefits of UX in Digital Marketing 05:54 Marrying UX and Copywriting 07:47 The Merging of UX Writing and Conversion Copywriting 09:11 Conversation on UX and Copywriting Techniques 10:44 Exploring UX Copywriting for Small Businesses 16:42 Exploring User Journeys for High Ticket Services 19:19 Conversation on UX Testing and Evaluating User Experience 21:12 Using Data to Improve Business Success: Tips and Tricks for UX Design 24:15 Exploring Design Thinking and UX Principles for Online Businesses 26:00 Exploring UX Copywriting 27:26 Heading: UX Design Tips for Busy Business Owners Connect with Susan Here: http://susanreochcopywriter.com/

The words that you use to convince people that what you have is what they need, is what copywriting is all about.  My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you about that. We also dive deep into what you should be including on your homepages and your landing pages to convert more of those clicks into clients for the show notes, transcripts, and more.

We've all made humiliating mistakes, and Claire Pelletreau is not an exemption. This episode is for all you superhumans who can relate to making mistakes. On the show today, Claire is a guest on the Mistakes That Made Me podcast with Eman Ismail, who is an email conversion strategist and copywriter; she helps 6+ figure online business owners and eCommerce brands fire up their conversions, evergreen their sales, and turn fans into Superfans.  Eman has worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from Copyhackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and holds regular copywriting workshops in partnership with Lloyds Business Bank.  This Week on the Get Paid Podcast: Claire transitioning to mentoring/coaching Getting started with The Get Paid Podcast—Why this theme? That one mistake that made Claire The difficult conversation around firing a team member Getting a support system with the family Claire would never have left Is there shame in making more money and talking numbers? Lessons learned! A positive outlook Connect with Eman Ismail: Website Podcast LinkedIn Instagram Email Rules Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

"I remember at school seeing a poster and it said; sticks and stones can break my bones, but words could make me starve myself to death." Abi PrendergastThis episode is about the power of words. Abi Prendergast learned about their power through her experiences with bullying in school.She is now a conversion copywriter, launch strategist and founder of APT Content, a company that provides content marketing services to businesses such as Amy Porterfield and Copy Hackers as well as SMEs.As a young adult, Abi was originally focused on being able to have time and location freedom. She continued: "I remember being quite anxious around that time and really being in a rush to just grow up and move cities, have a fresh start."In this episode, you will learn the following:1. Abi's experiences with bullying, and how they have shaped her into a more compassionate person who values supportive friendships2. The importance of finding our own voice and not caring what others think3. The pros, cons and challenges of starting and running a business when you've got mental health issues such as anxietyConnect with Abi here:Website: www.aptcontent.co.ukLinkedin: https://www.linkedin.com/in/abi-prendergast-2a5953b1/Resources:Get your FREE Video Training: The 5 Step Proven Profit Formula To Double Your BusinessOur Time To Rise Ebook Your host Úna Doyle is the founder of CreativeFlow.tv - a speaker, business strategist and impact coach. Business owners hire Úna to help them to build a business they could sell tomorrow, but probably don't want to because it's highly profitable, fun-to-run because they and team members are in creative flow, and they get to make a bigger impact.In every episode, Úna and her guests share strategies, stories and wisdom to help you achieve your goals too.Who do you know that might be a great guest on this podcast? Perhaps even you...Apply now If you'd like to discuss your business, goals and challenges, then Book your FREE Breakthrough call With Úna Connect with Una Doyle here:Website: www.CreativeFlow.tvLinkedin: http://linkedin.com/in/unadoyleInstagram: https://www.instagram.com/creativeflowtv/Facebook: https://www.facebook.com/creativeflowtvMentioned in this episode:She Leads Business Season 2 - OutroBook your FREE Breakthrough call With ÚnaShe Leads Business Season 2 - Introduction

Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!So we've talked about how great of a marketing asset quizzes can be, but what happens after you've completed one and launch it to the world? Do you just keep your fingers crossed and hope for the best?Or, can you create a post-quiz email strategy that helps you to nurture your new leads.But where do you even get started with that post-quiz email strategy? And do you need a new email welcome sequence for each quiz you create?In this episode of the Talk Copy to Me podcast, quiz copywriter Dawn Petrin and I dive right into to quiz email marketing and talk about how to craft the strongest post-quiz email sequence so your new leads feel comfortable and begin to trust you after they've finished taking your quiz._______________________________________________A few great opportunities for listeners to Talk Copy to Me who are interested in quiz creationWhile you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!Schedule a free 15-minute strategy call with someone from Interact's teamHere's an incredible quiz course if you're planning on DIY-ing your quiz creationTake this quiz to learn what the best quiz could be for your business.And this one to help you determine which template you should use!_______________________________________________Meet our guest expert, Dawn PetrinDawn is a growth consultant, copy chief and funnel strategist. And although she's trusted by and has written for Chanti Zak, Copyhackers, Interact Quiz Builder and lots of other incredible brands and humans, she's most passionate about helping up and coming copywriters and entrepreneurs master their skills and scale their businesses. She spends most of her free time practicing yoga, climbing rocks, reading fantasy novels and dreaming about regenerative farming. Her 5 year plan includes buying a sprinter van, outfitting it into a tiny home, and driving to Guadalajara.Learn more about your host:Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients write quizzes or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can her her to get started on your quiz creationReach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnelsReach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!So we've talked about how great of a marketing asset quizzes can be, but what happens after you've completed one and launch it to the world? Do you just keep your fingers crossed and hope for the best?Or, can you create a post-quiz email strategy that helps you to nurture your new leads.But where do you even get started with that post-quiz email strategy? And do you need a new email welcome sequence for each quiz you create?In this episode of the Talk Copy to Me podcast, quiz copywriter Dawn Petrin and I dive right into to quiz email marketing and talk about how to craft the strongest post-quiz email sequence so your new leads feel comfortable and begin to trust you after they've finished taking your quiz._______________________________________________A few great opportunities for listeners to Talk Copy to Me who are interested in quiz creationWhile you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13!Schedule a free 15-minute strategy call with someone from Interact's teamHere's an incredible quiz course if you're planning on DIY-ing your quiz creationTake this quiz to learn what the best quiz could be for your business.And this one to help you determine which template you should use!_______________________________________________Meet our guest expert, Dawn PetrinDawn is a growth consultant, copy chief and funnel strategist. And although she's trusted by and has written for Chanti Zak, Copyhackers, Interact Quiz Builder and lots of other incredible brands and humans, she's most passionate about helping up and coming copywriters and entrepreneurs master their skills and scale their businesses. She spends most of her free time practicing yoga, climbing rocks, reading fantasy novels and dreaming about regenerative farming. Her 5 year plan includes buying a sprinter van, outfitting it into a tiny home, and driving to Guadalajara.Learn more about your host:Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients write quizzes or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.Stay in touch with Erin Ollila, SEO website copywriter:Learn more about Erin's VIP Day options if you'd like to learn more about how you can her her to get started on your quiz creationReach out her on Instagram, Facebook or on LinkedIn to talk more about online quiz creation and quiz funnelsReach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

What makes a great team... great? This is a question that many leaders wrestle with, and the complexity of the problem often causes them to settle for quick and easy solutions rather than really instilling a culture of excellence. In this interview, John U. Bacon shares his experience coaching the worst high school hockey team in the US and helping them become one of the best. He shares several principles that he applied or learned in the midst of his coaching experience, and how they apply to our own leadership and collaborations. John U. Bacon's book is called Let Them Lead. Todd Henry's new book http://dailycreativebook.com (Daily Creative) is available now wherever books are sold. Mentioned in this episode: This episode is sponsored by Shopify. Visit Shopify.com/accidentalcreative This episode is sponsored by Athletic Greens. Visit AthleticGreens.com/accidental This episode is sponsored by ConversionCopywriting.Com by Copy Hackers.

In this episode of Info Product Mastery, I’ll share three resources that helped me successfully learn marketing and copywriting as a programmer. Topics covered [00:30] Adrian shares a few testimonials the show received recently. [03:21] Adrian reviews a comment received from a listener about episode 9 in which he used the term “subordinate” referring to an employee. He reviews what he was talking about in that episode and how to relate and interact with your peers and teammates in an info product business. [06:16] We dive into today’s topics. Three resources Adrian used to learn marketing and copywriting. [06:46] “Developers are linear thinkers….we work in code and understand logic flow….however copywriting…that’s not logical linear thinking..” - Adrian [08:22] Copy Hackers program. Joanna Wiebe’s books on copywriting helped Adrian learn how to get started writing material that would connect with his customers. [09:43] The second resource Adrian used to learn copywriting is the Copy Hour Program. In short, you receive emails daily with old school sales letters that will help train your brain to learn how to write copy by literally copying these old letters by hand. [11:21] The third resource Adrian recommends is the McMethod Podcast and Drop Dead Copy. [11:42] “It wasn’t theory or academic based….absolutely everything was about results..” - Adrian on The McMethod Podcast. [13:00] Adrian shares two personal stories where his copywriting went wrong. [15:00] “I was focusing way too hard on the tactics, and not enough on the content..” - Adrian Links from the show Copyhackers.com Copyhackers Academy Copyhackers - Learning Conversion Copywriting (LinkedIn course) CopyHour Program The McMethod Podcast Drop Dead Copy - Email Copywriting Tips, Tricks and Strategies If you have any questions from this episode, or have a question you want me to answer on the show, please submit your question via our contact form. We'd love to hear from you.

Do you love your bio? As business owners, a bio is something we all need, and it's one of the first things we write for our business. We use it for our website, social media, speaking engagements, podcast interviews, and more, so naturally, it's something many of us write and rewrite over and over.Even though it's one of the first things you'll write as a professional, it's often the hardest. So, in today's episode of ill communication, I am sharing a simple formula for writing a bio you love. Your bio is a piece of writing that should share who you are, why you are special and amazing, and pique the interest of your reader so that they'll want to get to know you a little more and take the next step with you.The tricky part is that you're supposed to try to do all of that in just a few sentences, so how do you write a bio you can be proud of that fits everything you want to say?In today's episode, you'll learn my simple, 5 sentence formula that will strike the right balance of authority and personality and help your reader take the next step with you. Tune in to take your bio to the next level today. Show notes are always available at www.kimkiel.com!Resources Mentioned:Check out Copyhackers: https://copyhackers.com/Get the recipe card: I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

In this episode, learn from Prerna Malik on how to create sales pages that turn visitors into buyers.What we chat about in this episode:-The importance of having strong copy and content-The 6 sections that a sales page must have-Mistakes to avoid in each section of your sales pageAbout Prerna:Co-founder of Content Bistro, creator of Ready-to-Sell ™ Prerna (pronounced “Prayer-na”)  is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew ® process for writing sales-spiking copy that balances persuasion AND personality with the precision of conversion science AND sales strategy ensuring you get the ROI your business deserves.She has written for some of the best names in the industry such as Pat Flynn, Vanessa Lau, Tanya Aliza, Joanna Wiebe, Amy Porterfield, and others! And been the strategic, wordy brain behind several 6-figure and 7-figure launches. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini. CONNECT WITH PERNA: INSTAGRAM: https://www.instagram.com/contentbistro/WEBSITE: https://contentbistro.com/CONNECT WITH HOLLY: TEXT HOLLY: 614-810-4236 or click hereDOWNLOAD THE SIDE HUSTLE STARTER KIT: https://www.hollymariehaynes.com/starterkitTAKE THE CEO WEEK CHALLENGE: https://www.hollymariehaynes.com/ceoweekI hope these tips help! Keep in touch! Leave me a message at hollymariehaynes.com or instagram.com/holly_marie_haynes

There are many lessons learned as a freelancer, from setting boundaries with clients to knowing what rate you should charge. Hearing from those who have gone through these obstacles and come out the other side with increased confidence and expertise is reassuring for those of us who may be struggling to set boundaries with clients, establish the right rates, and navigate imposter syndrome.Today, we're talking with Amy Posner. Amy is an incredible copywriter, coach and mentor with 3 decades of business experience. She partners with Jo from Copyhackers 10x Freelancer and has her own mastermind, the Magnetic North, which helped so many digital creatives completely level up their businesses, earn their worth, become renowned experts in their niche, and turn their businesses into something that actually supports their dreams and life goals. She's also super empathetic, a little bit almost closet woo, and Dawn's business and copy coach.Tune in and listen to episode 29 where we talk with Amy about serving ourselves while also serving our mission, how being in a niche will make your services more desirable, when to adjust your freelance rate as your expertise increases, and what she has learned about tackling imposter syndrome at every stage of growth in business.In This Episode, You Will Learn:Amy's natural ability to implement and take action without resistance (8:05)Why being in a niche will make your services more desirable (22:30)That we can bring new ideas and developments to the “rules” of copywriting (40:00)Our thoughts about failing to implement (59:20)Amy's thoughts about setting and adjusting your freelance rate (1:07:10)That imposter syndrome will creep up at every stage of business (1:17:18)Connect with Amy Posner InstagramTwitterFacebookTell us what you want us to talk about:www.chantizak.com/feedbackFind Out Your Own Unfair Advantage:www.chantizak.com/unfairadvantageConnect with Chanti: WebsiteFacebookInstagramConnect with Dawn:WebsiteInstagramLinkedInSome of our quiz funnels:https://horizonfound.com/quizhttps://learn.kaysemorris.com/ceo-teacher-type-quizhttps://www.consciousconversion.com/quiz See acast.com/privacy for privacy and opt-out information.

In this episode, we're going to be diving into the topic of… emails! And I have invited a guest on, who is just the perfect person to teach us a thing or two about using email to boost your brand! Eman Ismail is the person to call when you want to make money from your emails.  As an email conversion strategist and copywriter, she helps 6-figure (and above!) online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.  She's worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from CopyHackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and she also holds regular copywriting workshops in partnership with Lloyds Business Bank.  When Eman is not writing high-converting emails for clients, delivering workshops or teaching business owners how to write copy that converts, she's bingeing either podcasts or pizza (but she'd rather you didn't tell her PT that). I reached out to Eman about… six months ago I think it was. I first came across her when she was a guest on The Get Paid Podcast by Claire Pelletreau, where she spoke about how she went from tiny profits to steady 10k months. I was inspired by her story, and started following her, and there was something about her relationship-building approach to emails that just really resonated with me. I knew pretty soon that I wanted to invite her on for a chat. Ah, I'm eager to dive in, so let's get to it! Links: ShownotesThe Email Rules (free 35-minute email class)InkHouse websiteInstagram

In this episode of Chasing the Insights, I talk to copy hacking queen Ashleigh Rennie. Ashleigh talks to us about how we can create emails that kiss the screen (and convert). Ashleigh Rennie is a Copyhackers-trained conversion copywriter who helps businesses attract their ideal clients, and make more money.

After being made redundant from her New York agency job, Nikki thought she'd go to Israel for a year and freelance as a copywriter. If it didn't work out, she'd come back and get another agency job.7.5 years later her family has grown up in Israel. Their mum is very much still freelance.But she's not a general copywriter anymore, she's since found her niche in email strategy. Building authority and a small team. And a website experience which is pretty unique.In this episode we hear:- how a mastermind changed Nikki's career- how a 'cold' email showed Nikki her niche and landed a dream client- Nikki's very different approach to her website- how building a team isn't as easy as you might thinkand so much more...You'll find full show notes and transcript for this episode at beingfreelance.com This episode is sponsored by Pension Bee.The flexible pension for the self-employed.Get set up in minutes and then get back to business.Start saving for a future beyond being freelance. Download the app or head to PensionBee.comPensionBee is authorised and regulated by the Financial Conduct Authority.With investments your capital is at risk. This episode is sponsored by Ahrefs.Time to boost your search rankings with Ahrefs Webmaster Tools - and it's FREE! If the idea of getting Google to work for you sounds confusing, Ahrefs also offers helpful tutorials on Search Engine Optimization.Want to get your freelance site more search traffic?Visit ahrefs.com/webmaster-tools and get this free tool working for you today.  New to freelancing? The Being Freelance course is made for you!Steve's rolled up everything he's learnt from over 6 years of conversations with more than 250 freelancers.There's no ‘one way' to be a successful freelancer, but this course will help you avoid the many mistakes that most of us make. Learn from our experiences.Find out more about the course. FREELANCER MERCHGet Being Freelance merchandise at beingfreelance.com/shopLooking to learn from and connect with other freelancers? Check out the website beingfreelance.com, and be part of the Being Freelance Community!Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

For copywriters, getting a mention on the Copyhackers website can be a big feather in your cap. In this episode we talk about Kirsty showing up there in a recent article, and whether it should impact your own thinking.

“I write words that sell for people…” Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist trusted by six and seven-figure business owners alike. Founder of Sandbar Marketing, Sarah has developed a proven research process to truly dig out the language of an ideal client, research their behaviors, and turn it into copy for everything from websites to social media. With her expertise, Sarah changes the lingo from various industries into common, everyday words. Certified by CopyHackers, Sarah enjoys working creatively with business owners in a variety of industries. A loving mother of three, Sarah and her entrepreneurial husband enjoy boating and living life with their family on the coast of Florida. Questions and topics we covered include: The core differences between content writing and copywriting. Can a content writer learn to be a copywriter? Why is copywriting an important skill to learn and why is it so difficult to master? The things Sarah has seen brands do wrong when it comes to their copy. What skills are needed to be considered a good copywriter? (Preview: one of them is being a good researcher) How important is it for copywriters to development documentation on a brand's voice and copy guidelines? How to qualify clients before starting a project. And more! You can connect with Sarah via her website - https://sarahtalbert.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency. For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy. Check out: https://copyhackers.com/

Sometimes taking something too far is the best way to get it right. After burning out with her editing business, Lianna went back to corporate. It didn't take long for her to realize that was a big mistake. Here's how she undid that decision and found the fun and balance she needed to fall back in love with her business. Can't-Miss Moments From This Episode:Death by a thousand stiff, overly professional sounding emails: you escaped corporate hell, so why would you run your business sounding like a corporate suit?  When you're really good at something but it makes you feel “meh,” what do you do? Lianna shares how a job she hated and a job she really hated led her to the work she loves now.  If you're feeling more like an hourly employee then the CEO of your company, Lianna's got a strategy for you. It's not a magic rubber stamp but it makes things way easier (and way more enjoyable) “Like I don't know, maybe a pun?” — If that's how you're defining “funny”, you might want to dial it up. Lianna and I break down how going too far can actually help you get it just right.  “Just kiss the spoons” — The cautionary tale of when humor goes really wrong, courtesy of The Great British Bake OffDon't miss out - listen now!Lianna's Bio:Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).Trained in the not-so-dark arts of buyer psychology and customer research, she specializes in punchy, engaging landing pages and email copy. Her work has been featured by Copy Hackers, HubSpot, Conversio, Autopilot, BigCommerce, ConversionXL, and more impressive publications whose names you probably don't know.She's written copy for Freshbooks, Manly Bands, GhostBed, and The Contract Shop, among other delightful clients, and regularly speaks at ecommerce and software conferences around the world.Not sick of hearing about her yet? Great! Conquer campaigns with Lianna at Punchline Conversion Copywriting, or get quick copy jobs done at SNAP Copy.Resources and links mentioned:Lianna's siteLianna's “non-funny” siteLianna's TwitterJack Sparrow by Lonely Island featuring Michael BoltonThe Great British Bake Off HostsThe Mighty BooshOld GreggThe Great British Bake Off Old Gregg ReferenceThe IT CrowdCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTubeDownload this episode

How to Master Market Research with Sarah Talbert Have you ever created copy for your business and it doesn't generate sales leads? Perhaps you need to do market research for your small business so that you can adjust your copy to drive traffic and sales. Sarah Talbert joins Danielle in this episode to explain why market research is so important. Sarah also shares key market research tips that you can use to grow your small business. Sarah is a self-taught copywriter who has also been certified by CopyHackers to write Facebook Ads, Sales Pages and Emails. She works with entrepreneurs who are ready to kick blah copy to the curb and take their business where they're going, not where they've been. Do you want to learn how to master market research for your small business? Follow Sarah on Instagram @sandbar_marketing.  Have podcast topic suggestions? Come follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!

Investing in yourself is a critical aspect of developing and expanding your business. In this episode, I speak with Eman Ismail about her journey to entrepreneurship, the investments she made in herself and her business, and how she has mastered the art of using testimonials to grow. The tips she provides on testimonials, in particular, are a can't miss portion of this week's episode with actionable insights. Eman Ismail is the founder and owner of Inkhouse, a U.K.-based copywriting and email conversion firm supporting six-figure online business and e-commerce brands. She has worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from CopyHackers, and Belinda Weaver from the Hot Copy Podcast. She holds regular copywriting workshops in partnership with Lloyds Business Bank. For more on Eman Ismail, visit inkhouse.org.uk.--Khalida DuBose is a business mentor and crowdfunding coach. She has supported more than a thousand crowdfunding campaigns and project creators in their quest to bring their dreams, passions, and ideas to the world. For more information on Khalida, visit khalidadubose.com. Instagram: @khalida.duboseEmail: khalida@blackgirlbusinessbar.com.--The Black Girl Business Bar is produced by Zuri Berry (@ZMCPodcasts). Music by Vincent Tone.

Not all of us can answer the question “What do you want to do for a living?” straight away, let alone if asked, “Where do you see yourself in the next five years?”For Katie Peacock, she already knew she wanted to be a copywriter, something she enjoys doing during her free time and on weekends, even without getting paid. But she didn't land the job right away. She jumped from one service to another— translating a website, proofreading, academic editing, before pursuing copywriting. Listen to Katie Peacock, a conversion copywriter, and funnel strategist, as she shared moving from Canada to Austria for a relationship that eventually failed sparked a newfound love for Europe and writing. How she turned something she loves into an online course to help women entrepreneurs sell online through excellent writing, and the joys and struggles of being both a freelancer and a new mom.Show Highlights[11:19] I knew that copywriting was it for me because that was the thing that I enjoyed studying in my free time.[13:11] I decided I was going to be a copywriter way before anybody ever paid me for it.[16:35] The biggest change in how I operate my business now versus this time 2020 was really taking a longer view, like “What do I want this business to look like in five years?”, “What should I start doing now that will make that possible?”[18:11] I'm so grateful that I get to work with women who are doing such inspiring things, and then I get to help them bring their ideas to life through the messaging, but I also get inspiration from the courageous action they're taking.[31:19] Something I'm really working on is like boundaries, because I think with the group program especially, boundaries are so important. It can be so tempting to over-deliver and to just say “Let me do that for you because you know it's easy for you anyway”, so boundaries are something I have in mind to pay more attention to.[32:57] Are you creating the life you like or are you just saying yes to everything?Guest Links:Katie Peacocks' works and principles are greatly influenced by marketing masters Joanna Wiebe of Copy Hackers, and Ramit Sethi. Don't forget to check out their works and free resources!Download free guides and resources, sign up for a weekly newsletter and learn some tips and tricks on how to be an effective copywriter on Katie Peacock's website. You can also join her ongoing Launch Strategy Summer Camp through this link. 

Copywriting queen Margo Aaron is a wealth of business knowledge. Margo has taught thousands of students how to sell ethically, market honestly, and how to use words to stand out and inspire action. In this jam-packed episode, Margo and Conor discuss the rollercoaster of freelancing, hard learnings, the power of relationships, and the art and science of getting people to care. Key points covered in the episode include;Margo's business introduction and her shift into the world of freelancing.Preparation - setting targets and goals ahead of venturing solo.The value of building mentors and seeking advice.An abundance VS scarcity mindset.The power of relationships.An insight into how clarity is kindness. Trial by fire, a discussion on hard learnings. The key to perfecting your pitches and proposals.The art of listening and mirroring clients. Marketing advice for freelancers at the beginning of their journey. How great opportunities can arise from one-on-one conversations and word of mouth. Stepping into workshop selling and obtaining customers through mailing lists. Differentiating readers and buyers. Margo's top tip for freelancers looking to obtain their first 10 customers.Margo Aaron is a proud graduate of Emory University (BA), Columbia University (MA), and altMBA, where she earned the prestigious Walker Award.Margo is also the co-host of the popular internet marketing and business talk show "Hillary and Margo Yell at Websites" (#HAMYAW). Several of Margo's articles have gone article, her work has been featured in Thought Catalog, Entrepreneur, Thrive Global, Hubspot, Thinkgrowth, Growth Lab, Copyhackers, and Inc. Connect with Margo Aaron:http://www.thatseemsimportant.com/ http://www.linkedin.com/in/margoaaron/ http://twitter.com/margoaaron Subscribe to Margo's Newsletter  http://www.thatseemsimportant.com/newsletter/ #HAMYAW, Margo's bi-weekly marketing and business talk show with co-host Hillary Weiss.  http://www.youtube.com/c/HAMYAW/channels  Connect with First 10 Podcast host Conor McCarthy: http://www.first10podcast.com  http://twitter.com/TheFirst10Pod http://www.linkedin.com/in/comccart/ Resources:Book recommendations:‘'Ogilvy on Advertising'' and ‘'Confessions of an Advertising Man''.http://www.amazon.com/David-Ogilvy ‘'My Life in Advertising'' and ‘'Scientific Advertising'' by Claude Hopkins.http://www.amazon.com/Books-Claude-Hopkins ‘'The Art and Science of Getting People to Care: How to Stand Out, Tap Into Emotions, and Meet Customers on Their Level.'' – Margo Aaron http://www.scribd.com/audiobook/491281378/ Margo Aaron courses on Skillshare 

Hi BRILLIANT mamas! In today's episode of the Brilliant Mompreneurs Podcast, we are joined by Sarah Talbert, copywriter extraordinaire. She speaks about her journey of becoming a mompreneur, starting as a supportive wife to her entrepreneur husband, to travel blogging, purpose coaching, and running her own successful business as a copywriter. Sarah goes in depth about her experience with pivoting at different points in her life, but ALWAYS leveraging her connections and relationships brilliantly. She also shares with us how she invested in a business coach during a time of financial hardship, but made her investment back AND so much more! About the Guest:Sarah is a copywriter and voice of customer research specialist. She is certified through CopyHackers for sales pages, Facebook ads, and emails. If you find her on the weekend you'll see her with her toes in the sand and probably trying out a new kombucha.Social Media Links:www.lanijackson.comLani Jackson (@brilliantmompreneurs) Keikilani Jackson | Facebookwww.sarahtalbert.comwww.instagram.com/sandbar_marketing Thanks for Listening!Thanks so much for listening to our podcast! If you enjoyed this episode, press subscribe and leave a review. Share this podcast with other BRILLIANT mompreneurs like you!

Inboxing Episode 2 with Nikki Elbaz of Nikkielbaz.com.  Nikki has built a career in email marketing by writing groundbreaking risky emails that have paid off hugely.  It's no surprise she has written emails for brands like Shopify plus and Doodle and was head of Email for Copyhackers.  She now is building her own consulting business and sells email marketing products to enable brands to do fantastic email marketing.  Check her out at nikkielbaz.com 

microconf.comMicroConf 2015 There are 2 obstacles getting in the way of your visitors clicking your buttons: friction and anxiety. In this short presentation, see how both may be holding your CTR back - and what we've done to reduce friction and neutralize anxiety. (With data from A/B tests we ran in 2013 and 2014 on button copy.) Oh, and find out what the hell we mean by ""lizards thru doorways""... and how that little phrase can make all the difference for your button click-thrus. By Joanna Wiebe of Copy Hackers (copyhackers.com). Check out Joanna’s MicroConf speakers page for more talk’s ➡️ https://microconf.com/speakers/joanna-wiebe

In This Episode:    Margo Aaron is the recovering academic and copy nerd behind the cheeky website That Seems Important. While she calls herself the “accidental marketer” – her full-time writing career is certainly no accident!    Her work has been featured in Inc, Huffington Post, Thought Catalog, The Observer, Copyhackers, Entrepreneur and more.    She also co-hosts "Hillary and Margo Yell at Websites" – a hilarious show that's been named one of the Top 7 Best Marketing shows.    Now Margo runs a coaching program for perfectionists who are ready to focus on their own work (instead of their clients').    This episode is packed full of eye-opening quotables that you'll want to post up on your wall.    So join us today as we chat about how Margo breaks through resistance, deals with the “head trash” that holds so many people back, and built a brand that people drool over.    Episode Highlights   How to filter everyone else's commentary when you're finding your voice Why Margo calls herself an ‘accidental marketer' How she carved out an anonymous place to practice her skills The ‘drunk cousin' reason you shouldn't rely on inspiration when you write How to use ‘exposure therapy' to get over your fear of promoting yourself The ‘sports bra' method for overcoming the head trash that holds you back How to bridge the gap between what you know you SHOULD do, and what you can actually do The real reason Margo doesn't respond to everyone who emails her How to coach yourself while you're also “playing the game” in the arena And plenty more along the way. Get the resources mentioned in this episode below.

Does cold emailing get you in a cold sweat? Is it something you've put off because you don't want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anything to do aside from sending a cold pitch email. We create and share content. We go to networking events. We participate in forums and FB groups where our ideal customers hang out. All great marketing strategies but there comes a time when we need to get proactive about our lead generation. Today's episode features special guest, Laura Lopuch, and it will empower you to get on the front foot and start sending emails to bring in more work. Tune in to learn: The career Laura left to become a conversion copywriter How she uncovered sending cold emails as her superpower Whether cold emailing is just a numbers game (and how to win) Tips on preparing to send an email to someone who you don't know The structure of an effective cold email Surprisingly simple follow up tips How to get your mojo right to send a great cold email Question for you! Do you embrace proactive lead generation like cold emailing? Or does it terrify you? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to Kgb_kgb from Canada for a fantastic review of the show. About Laura Laura is an email conversion copywriter + strategist for startups, service professionals, and SaaS companies who want to send those infamous, money-makin' emails you've heard so dang much about. Her expertise lies in cold emails. Which are the hardest email marketing channel to master. Laura's work has been seen on websites like Kissmetrics, Crazy Egg, Get Response, Copy Hackers, and MailShake. One of her cold emails brought in $20,000 in revenue. Thanks to her work with many clients (including online biggies like Joanna Wiebe and Selena Soo), she's seen firsthand that being ultra-relevant to your email reader is pure magic for getting sales. Useful resources The 2 x cold email templates Laura made available to Confident Copywriters Laura's FB live on the 7 Types of cold emails Boomerang (email scheduler and more for Gmail) Streak (CRM for Gmail) Find Laura On Twitter On Facebook On LinkedIn On Instie

On today's episode, I am speaking with Jenn Robbins.  I am so excited to have her on the show to share, from her perspective, how tech plays into copywriting and funnels. Jenn Robbins is a conversion copywriter. She supports mostly establishment business owners with high converting websites and sales funnels because she found that funnels can be a super important part of any business. We're talking primarily about a sales funnel.  A sales funnel is the journey you take your customers through to have them learn your business.  They learn what it's about, why they should care, and how you can benefit them as a business owner. Jenn is an expert in all things copy and funnels.  The reason why I really wanted to bring a copywriter onto the podcast at this point in the year is because so many of you are getting ready to launch in 2020.  It's just around the corner! And I know that there are launches and new opportunities coming. I thought that it was a great time to talk about the relationship between the tech you are using and the words that are being written for that technology. The words that you have on your screen may look different depending on what tool you are using. You may end up wanting to create long form copy where it's page after page.  Or you may want to create short form copy. And sometimes, the tech tool you are using will dictate that.  Other times, your copywriter or whatever you are selling may be what dictates that. So let's get into today's episode.  I cannot wait for you to give us your takeaways and feedback in the Facebook Group.  The Tech of Business Facebook Group has recently been renamed. It is now Expand Online: Strategy, Support, and Tech.  And as always you can still get to the community by going to techofbusiness.com/community. Jenn's view on the importance of funnels. A lot of people she knows, including herself, rely on referrals.  Those can sometimes dry up. But if you have a funnel in place then you have leads coming in.  That means you're not having to go out and search in Facebook groups and try to get people to tag you in things. You have people actually coming in as leads on a regular basis.  If you have a funnel, you're able to kind of keep your business going. Jenn went on to add that most of the women she works with are moms.  They have families! And they rely on their business for an income. So funnels are an important part of that. I think that everybody needs to have at least one funnel if they want to make online business connections. So let's talk about what Jenn's definition of a funnel is. Jenn shared that a funnel is basically an automated customer journey. It's your way of moving them from just kind of seeing you around to becoming a client.  That can look a lot of different ways. And most people have some sort of community already, but they have some sort of funnel in place.  That may be sending people a Facebook message and then they send them random messages along the way. And then they get them on a call that technically is part of a funnel.   But actually, automating it is usually a little bit more complicated, but it's essential to actually keep things moving in your business. I totally agree with this.  But by us saying automated, we really mean using tech tools.  Which is why it makes sense for us to be talking about this now on the Tech of Business podcast. So the automated tools that Jenn as a copywriter and a conversion and funnel strategist matter.  It's not like Jenn can just say, “Okay, here you go, here's some amazing copy. Now have fun.” Jenn as a copywriter needs to know what tools are currently in play.  She also needs to know what tools the client might be interested in working with and what they may have decided they don't want to even touch. So let's talk a little bit about the tools that Jenn sees online business owners using. A lot of her clients work within ClickFunnels. Jenn shared that's kind of the gold standard. It's not necessarily her favorite, but it is one of the most popular tools out there because it has landing pages. It has templates already set up for you. So it has landing pages, sales pages, and all the steps are there if you want to just go buy a template. And then you have some sort of email marketing system. There's MailChimp (which she doesn't love), Active Campaign, or Convert Kit.  ActiveCampaign and Covertkit tend to work better for funnels, in Jenn's eyes, because they have more automation options. I actually set up Jenn's email marketing system for her. Jenn shared that there is usually some sort of website people use. Squarespace or WordPress are popular ones. There's always Wix. There's so many out there.  Jenn shared that that can be very overwhelming. Especially because she's not a tech expert. She writes the copy. But as I said, she needs to know what her clients have in place because that can limit what she does. She needs to know what their capabilities are before she writes a whole bunch of different options and take people through different parts of the funnel that they can't actually do. Let's unpack here for a minute. I wanted to spend a little bit of time on this because you, as the audience, may be saying, “Okay, I'm going to go with ClickFunnels.  Or I am going to go with a WordPress website.”  Then you may come to someone like Jenn and say, “Okay, help me set this up.” And Jenn may only be giving you the words and not the other stuff. So I asked Jenn when it comes to ClickFunnels, what kind of questions does she ask her clients to figure out how deep they're going to go into ClickFunnels and if they're going to use the pre-made templates? Jenn shared that she hasn't always asked them in the past.  Sometimes it's just made assumptions. Especially if it's a larger business, she kind of assumes that they have a tech person in place. So they have something that's going to go in and they can have the capabilities for it. But if you're working with more of a solo printer, and you're not really sure, it's helpful to know where they're at.  Are they using a free plan? Do they only have seven pages available> She shared that you would be surprised, when you get in ClickFunnels, how many pages you use for a basic funnel.  Because you have to have one like a landing page and a “Thank you” page and a sales page. And if you want to do a tripwire, they're all of these different ways you can go and it adds up very quickly. She also shared you want to know like what integrates with ClickFunnels because not everything talks well to each other. Again, this is something that as a copywriter,  she hasn't always been aware of as she got into more, looking into funnels, and actually helping people implement a little bit more.  She shared that she doesn't love implementing the tech tool anymore. And that's why she thinks you need a tech person like me to come in and do that. As a copywriter, she knows how funnels should work. But she doesn't always know how to make sure it all talks to each other. And oftentimes the client doesn't either.  Sometimes you need that third party to come in and be like, “Okay, look, you actually can do it this way. We can do it this way instead.“ And sometimes the copy or maybe even the strategy has to be adjusted a little bit based on that. I think that makes a lot of sense.  What I'm hearing Jenn say is that your copy can dictate what tech to use. If you are restricting your tech, then you have to let whoever is writing your copy know these restrictions.  This is so that your customers and your leads can navigate through the process as appropriately as possible. I think that it's important for you, as an entrepreneur, to understand the flow of traffic and that your copywriter is on the same page as you. Because if your copywriter, for example, says. “Okay, we're going to do a landing page and a thank you page and the sales page and a tripwire and this, that, and whatever else.”  And then you look at them like they're green in the face, then you're not going to have the kind of success that either of you want. So it's important to make sure that you are on the same page that you're like, “Yes, all I want is the very simple process to get someone on a phone call.” Or you say, “All I want is to get someone into my automated 20 email sequence.” Knowing what you want and working with your copywriter on the strategy to get there is really where the genius lies in outsourcing and bringing in people who are experts in their domain. It's also a lot more fun, as an entrepreneur, when you know that your tech, your words, and your systems are all flowing together to help support your business. Jenn doesn't want people to be afraid of funnels. She knows it can get a little intimidating.  Especially as I talked about all the different options. Jenn shared that if you don't have a funnel, you can start very simply.  You don't have to sign up for $200 a month ClickFunnels account. She said that it can be as simple as a landing page. And if you use MailChimp, you can actually do it on MailChimp.  It may not be as pretty, but you can have that landing page, link them to your email list, and give a thank you page if your only goal is to get them on your email list. That's a pretty simple thing to do. We can also make a little more complicated. Jenn personally uses ThriveCart on WordPress.  So she can build my own landing pages. Then they connect to ActiveCampaign.  And then she has an automation in there. That was still more complicated trying to make everything talk to each other because she has a couple other things happening at the same time. But you can keep it very, very simple.  It doesn't have to be scary. And it doesn't have to be expensive to start out with at all. It can be as easy as you want to make it. But if you're worried about that, then talk about that with your copywriter, or whoever you're hiring.  If they come in and they're like, “Okay, we can do all of this stuff.” And if that's not what you want, then tell them that. Jenn shared that the way to start is to keep it simple. She thinks that everybody should have at least one funnel.  She calls it the White Rabbit funnel. Because it's what kind of leads you down that rabbit hole of your business. But that's basically just some sort of offer, which is on a landing page, and then an email sequence with the final offer that could go to the landing page or could just be in the email. That is a very simple funnel and that would not take you spending hundreds of dollars on ClickFunnels to do that. I totally, totally agree with that. I'm curious to know if there are any kind of buzzwords that are relevant right now? Are there any terms or different ways of communicating on your landing pages at the start of your funnel that Jenn has seen that are effective for most of her clients or for a lot of her clients? Jenn shared that you need to make it as custom as you can make it for your audience.  She shared that some people tend to go a little too general to bring people in. And that works sometimes to be honest.  But if you're talking to everybody, nobody's gonna listen. You have to really narrow it in. For example Jenn works with established business owners, which is still kind of general, right?  But she has a general funnel that brings people in. It's a quiz and they go through an email sequence. Right now, she's in  the process of duplicating that and making it just for photographers because she did a podcast for photographers.  So she's customizing it so that it's speaking just to them. And that's going to probably convert a lot higher than her general one because it's just talking to them.  She's going to be specific about what they need in their funnel along the way. So that's not really a buzzword but getting as specific as you can is important. Marketing that is getting push-back. There's a big push back against bro marketing right now.  Bro marketing is ads that you always see the guy on the Lambo who is flashing the money and that's usually leading you through some ClickFunnels offer.  It's not something that is associated with the offer necessarily, but it's a tripwire and upsell and upsell and a down sell. There's like 45 different parts of the funnel. And it feels very disingenuous.  At this point, they probably rented that Lamborghini. And they took a loan out for the cash and then took it back to the bank. Jenn is seeing a lot more of a push towards empathy marketing. So more like connecting with people. It's more about building relationships, as opposed to just kind of throwing something up and pushing people through a funnel. You want to kind of customize the language. The big thing she has found is that you need to make sure you're talking to your audience. Jenn shared that a lot of people, especially if they write their own copy, everything is in the “I” voice.  It's like, “This is my business. I do this. And I do that. I grew up in this place. And I wanted to do this.” So it's basically just their story without telling the audience why they should care. Jenn shared that if you're going to say you're open for business, tell us what you do and why we should care. Because as humans, we're kind of inherently selfish. We want to know what's in it for us, especially if I'm going to be hiring you. So maybe on that land page, you're telling us kind of who you are and why we should care and then doing some sort of relevant offer. People don't seem to care as much about like a free checklist or a basic PDF anymore. We're kind of getting a lot more marketing savvy.  You need to be a little more on your game. Maybe it's a video that goes with the checklist. Maybe it's a challenge to something that's not just a PDF you created in Canva, download it, and give me your email address. That just doesn't work anymore. Now I have to say that if someone is a successful entrepreneur, working offline, and they want to come online, they have that expertise that they can showcase. If you are someone who has had so much offline business, you may be able to get away with something a little bit more general.  Why? Because you are coming at this from a different angle. The audience that you are attracting may not be as familiar with the bro marketing or with all the PDFs and those types of things. So making sure that you understand who you're trying to attract. Jenn and I, we work with a broad spectrum of different entrepreneurs. They may have seen 40 different PDFs that they could download. They may have only seen two. So we want to make sure that whatever we create is relevant and makes sense for the audience that we are trying to attract. And in our case, the quiz for Jenn, that just seems to make sense.  For me, people want nuts and bolts. They want checklists. They want to say, “Oh, okay, I'm doing it right.  I've got the right tech tools”. So it's relevant for me to create a PDF that takes someone through things. So just because, in general, PDFs aren't enough, that doesn't mean that PDF might not work for you. Jenn agrees that it totally depends on who you're trying to reach. It also matters what your PDF is.  If we're talking about an in depth checklist or something or something like “Five Ways to Increase Your Audience”,  that's way too broad. If you're getting specific, absolutely. A lot of people think you have to recreate the wheel every time. Jenn shared let's say you have a checklist PDF.  And maybe you have one of those that she just mentioned that isn't great.  You don't have to get rid of that funnel entirely. Duplicate it and then just come up with a new offer. And you can leave both of them up and test to see which one is more effective. So maybe you have that checklist.  Maybe you have a video instead that is just walking them through and then you have that checklist at the end. But you can definitely re-purpose what you have and just see what what works for you. Because a lot of this is testing and seeing what actually works. Your business is always changing.  And your audience is changing. The tech is changing. And the entire marketing world is changing. So it's just constantly a test of what's working, what's not, and making adjustments along the way. But you don't have to just like scrap everything and start over if anything Jenn has shared hit a nerve. So just say what you have and then keep going. It's okay. It's always okay to look at things every quarter probably, see where your numbers are at, and see if you want to make adjustments. I think that there's a lot of validity in that.  You created your opt- in and your landing page for a reason. Go back to the reason why you created it and say, “How can I double down on creating even more value with this landing page? With this copy? And with this freebie? What else can I do to make this version to version 4 of that?”  I really like that approach. Because I know sometimes I will start working with a client and they say, “Yeah, I've got these three PDFs and they kind of all work.  But I think we should start something new.” So before we even get a chance to evaluate how one of them may work or how to do split testing, they've gone and decided that they're going to do something completely different. And there may not be a reason to do that. I want to go back to like words on the page. What you need to be thinking about. This may get a little technical, but we're going to try and keep it at a high level. But aesthetics wise, when a copywriter provides a Google Doc with text in it. Obviously, as a copywriter, you've got a few ideas of how you want it to look on the screen. So I asked Jenn to talk a little bit about when to use different fancy fonts or different fancy colors or font weights and things like that as you're interpreting whatever copy might be received from a copywriter?Jenn shared that she'll start with email first because that's kind of easiest. Don't make anything fancy with email. Jenn feels like the fancier you get, the more likely it is that it ends up in spam or just doesn't get delivered. So don't use fancy fonts because sometimes it doesn't come through right. There was a coach who was a pretty like high end coach.  And her emails were coming in. But Jenn shared that she couldn't read them on her phone, because she was using this MC script font that wasn't just wasn't coming through on iPhones. So she'd written this whole launch sequence that nobody could read. So just keep emails as simple as possible. Use some photos, use some gifs, and make it fun, but don't do too much because people don't care, honestly.  They're going to read it. And most the time they're reading it on their phones anyways. Some of that really fun stuff just makes it come through wonky when you're reading it on your phone. So keep email simple. Now, landing pages. Jenn is a big believer that she doesn't think design is as important because you can have a beautiful design, but if you don't have the words, nobody's going to buy anything. But design is important. Because if you have words and it's just thrown up there, it's still not going to convert. Jenn shared that she has known some people who have used a Google Doc as a sales page. But even within that Google Doc, they've formatted it properly.  They have headings. So you do have to make sure you're calling out certain things. Your header should have some sort of something that stands out. It doesn't have to be a bright color.. It should be talking about who they are and what they want. She actually just did a review earlier this week on a landing page for somebody.  And she reworked the headline and it got better. But you want to kind of look to the future and think, “Why should people care?”  A lot of times people are like, “I'm introducing this free offer!” Well, why do I care about this free offer? So “This free offer will help you do x” is a better headline.  We want to understand. Jenn shared that a lot of people will come to that page, and if it doesn't get them right away, they're clicking out. They don't care. So grab them in there. So let's talk about the design through the page. Jenn shared that you want the words to kind of flow.  You don't want everything center text if you're having like long, long sections.  For example the “who it's for and who it's not for” sections can be a little longer. Make sure everything is like left aligned, because it's much easier to read. If you're doing everything centered, your eyes can go cross trying to read like paragraph at a time.  Bullet points are helpful. But don't do only bullet points. It's a lot about breaking the copy up.  If you have a couple of paragraphs and bullet points. You have some fun images. But it's just making sure that you're hitting all of the points that they need like your “overcoming objections”.  Even if we're talking about an opt in page, people still want to care. They still want to know why they should download it because people are a little more precious about their emails. At least their emails that they actually check. Jenn shared that she has one that she uses for free offers that she doesn't really check. She just does it to get the free 10% off on the website, or whatever it is. So if you want a legitimate email address that people care about, you need to tell them why they should care through the copy, and then use the design to make them actually go through and hit the button. This made me think of one question about the button text. I don't know why this came up.  As Jenn was going through the design through the page I found myself wondering if there are any words that work really well on button text that she has seen to get those opt ins, to get people actually starting out? Is there a specific kind of language or colors or whatever it might be? I just it just kind of came to me. And if it came to me, it probably came to you, the audience, too. Jenn shared that button text is super important. That's what's actually going to get people to click. So having “Enroll now” or  “Sign up now”, nobody's going to click on that unless they really want to buy it already.  WHY? Because that's not enticing! Jenn shared a way to increase conversions is to use “I” language.  Use phrases like “I'm ready to buy” or “Sign me up”. She shared that she can't remember the exact statistic, but it's like at least 75% higher if you just have something that is empowering, like, “Sign me up!” It just feels a little different. And then so that we're making it related to the offer. So using something like “I'm ready to increase my conversions” or “I'm ready to get my tech handled” is a better way to phrase it.  You want to use something that describes what they're going to be getting. Then that depends on how big the button is and how much space you have. But give them something that they're going to get in that button. Jenn said to just use something that makes it a little more empowering because the basic “Buy now, Buy now” is a little done at this point. This made me think of some landing and sales pages that have a button that then bring up the opt-in box versus having the name and address with a button that is submitting the form. So submitting a form that is the procedural technical language.  Don't ever, ever, ever use the word “submit”. That's my personal thing. If I see submit on there, then I'm like, “Oh, someone didn't change defaults.” I asked Jenn if she could speak a little bit about which way she likes to see things.  Whether she likes to have the form there and then the button to send the information in? Or if she prefers to have a button that tells someone to take action, which then brings them to the form itself? Jenn shared that she likes to have everything on one page. She shared that she feels like the more pop ups you have, the more you try to get someone off that main page, the more likely you are to lose them. Even if it's a pop up that shouldn't be affected by pop up blockers.  You never know. Just having a basic like little form on your website. Or like the old bar, the opt in bar, which is like name and email address, click here. She just thinks that tends to work better. You tend to not have as much space, but she thinks it works better. We've covered so much in this session. Jenn has talked about understanding how your copy and your tech relate to one another. And we've talked about, how to format the copy. We've also talked a lot about language and a few other things like that. I asked Jenn if there was something else that she was dying to get out and make sure that we actually included in this episode where we're talking about entrepreneurs using effective copy and funnels to drive their business. Jenn said the last thing she wanted to say is that she's a big believer in the rule of one when it comes to writing copy. I learned that from Joanna Wiebe with CopyHackers. It's that you have one goal. So your landing page shouldn't be just another page on your website.  Or if it is, it shouldn't have the navigation bar at the top. There should only be one option for that landing page. And that's signing up for whatever you're offering. That goes for sales pages as well. There's one goal.  There's multiple buttons, but it's all the same thing, same goal, and that goes for emails as well. Your email shouldn't have like, follow me on Facebook, buy this offer, and sign up for a call. It should say to find me on Facebook. And then another email that says sign up for a call.  Then another email that says to buy this offer. If you ask people to do too much at once, they won't do anything. So kind of follow the rule of one when it comes to making offers or having someone to do something. I love that! That is so succinct and it makes it easier for you as the entrepreneur or for you when asking your copywriter to create something to do something with a single solitary goal. Jenn and I recorded this audio about 3 to 4 weeks ago.  And I'm glad that I had the opportunity to listen to it again as I was completing the outro for the podcast.  It gave me so many actionable nuggets. And I hope it gave you a few too. I love what Jenn suggested in our curve ball on the podcast.  So over in the Facebook group Expand Online: Strategy, Support, and Tech, let's talk about what our offers are and be able to work backwards into the copy and into the tech so that we can get more people taking up our offers. I want to thank Jenn so much for coming on the Tech of Business podcast today.  If you have any thoughts on this episode please reach out to me on Instagram. I'm @techofbusiness.  I love having conversations with you about the podcast episodes. Thank you for listening to the Tech of Business podcast. If you enjoyed the show, please subscribe, share, rate, and review on Apple podcasts, Stitcher Radio, Overcast, or wherever you download your favorite shows. You can also learn more about me at techofbusiness.com. Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Jenn: Website: https://www.jennrobbins.com Facebook: https://www.facebook.com/TheJennRobbins/ Instagram: @thejennrobbins

Mai-Kee is a Launch Strategist, & Conversion Copywriter for Personality Driven Online Course Creators ➣ IN A NUTSHELL: I'll help you define your Brand DNA and weave it in your sales messaging throughout your funnel for your online launch, so it actually sounds like YOU. Whether it's a digital course or a LIVE group program you're launching, I'll take you through my The Black Belt Ethos™ framework - leveraging the power of empathy to coach your prospects towards the conversion. My website: www.MaikeeTsang.com (this will have my Instagram + Podcast links) Launch Freebie: https://launchguide.maikeetsang.com/ The Copywriter Club Podcast: https://apple.co/2JLuofO The Copy Cure (a copywriting course for fundamentals in personality-driven copy): https://thecopycure.com/ Copyhackers (online courses for in-depth copy training) https://copyhackers.com/ Book Recommendation: Breakthrough Advertising: https://amzn.to/30MjsUP A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Tarzan is a launch strategist, copywriter and educator on all things money. Earning it, growing it, and helping others get more of it. She's worked with Amy Porterfield, Ingrid Arna, Copyhackers and more. You've heard the money is in the list right? Well, Tarzan shatters that myth and explains that it's much more than that. Your list is just the starting line. Get the 5 tips she shares for personalizing to increases engagement. You'll love how this makes your emails matter! Tarzan breaks down the pieces of an effective launch. It's not just about a bunch automated email. That's part of a launch, and she also shares what else has worked. Big AHA: You don't have to have thousands on your list! Trust me, Tarzan explains it all. Learn the Rule of One and obey it. Always. You're going to love her easy strategy for writing an interesting email that people will actually want to read! Don't miss the part about the Battlefield Principle. Metrics matter, but make sure you are measuring the most important one along with the others. She also shares her advice about scrubbing your list (do it and follow her method) why you don't always have to have a call to action, and how to stay relevant. She also has a brilliant suggestion for repurposing that's going to make you happy! Lastly, Tarzan explains the one thing we all resist and why we should get over it. She is living proof and shares how her success was tied to this one thing. In addition to her brilliant writing of course.

We've talked a little about finding your niche as a copywriter. Medical, government, health, finance. Finding the right niche for your skills can help you earn more moolah as you become a go-to writer who gets the ins and outs of a particular industry. Today, we're digging into writing for SaaS - software as a service - and eCommerce companies. Our fellow copywriter, sharing her specialist knowledge on this, is Kaleigh Moore. Tune in to learn: How SaaS and eCommerce copywriting is different to other types of copywriting The types of challenges SaaS companies need solving in their copy How to get the crunchy details you need to write exceptional SaaS copy How to get your head around the technical details of software products and services How to persuade jargon-lovers to leave it out The secret to making abstract benefits sound compelling Tips on pitching for SaaS copywriting work Question for the listeners: Have you considered writing for SaaS businesses? Would you now? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to AwesomeGames for a fantastic review of the show. About Kaleigh: Kaleigh Moore is a copywriter whose speciality is writing value-packed blog content for SaaS and eCommerce companies. She lives in the Midwest and started freelance writing under her own name back in 2013. Kaleigh has worked with growing start-ups and top-ten companies on the Fortune 500 as well as well as growing SaaS companies, including AT&T, Campaign Monitor, and GetFeedback. She writes a regular column for Inc. Magazine and has been featured in Entrepreneur, Copy Hackers, KissMetrics and Conversion XL. Useful Links: CreativeClass.co Kaleighmoore.com/blog Find Kaleigh: Kaleighmoore.com/newsletter Twitter.com/kaleighf Instagram.com/kaleighf