Podcast appearances and mentions of alessandra colaci

In this episode of "Women in B2B Marketing," host Jane Serra interviews Alessandra Colaci, an AI consultant and founder of Humans Plus AI. Alessandra shares her journey from B2C to B2B marketing and her transition into AI. They discuss the practical applications of AI tools like ChatGPT, emphasizing the importance of providing context and experimenting with different approaches. Alessandra offers insights on managing AI initiatives, handling sensitive data, and integrating AI strategically into marketing efforts. She also highlights the need for continuous learning, ethical considerations, and embracing mistakes as part of the growth process in AI and marketing.Alessandra walks us through:Starting with AI tools like ChatGPT and providing context for AIGuardrails for using AI, privacy, and handling sensitive dataHer clients' approach to AI initiatives and guidance on leveraging AI efficientlyPotential of AI in marketing and its impact on business relationshipsLeveraging AI for data analysis in marketing, including product marketingPractical advice on managing logistics for AI analysis and providing context for accurate analysisUse of AI tools like Midjourney, Magnifique, and Perplexity for image creation and data analysisEthical considerations and biases in AI, diversity and inclusion in training dataContinuous learning, experimentation, and embracing mistakes for growth and success in AI and marketing landscapeKey Links:Guest: Alessandra Colaci - https://www.linkedin.com/in/alessandraco/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Humans + AI: https://humansplus.ai/

In this episode of Create Like the Greats, Ross Simmonds and Alessandra Colaci of Humans + AI delve into the world of AI and its vast potential in marketing. They explore how AI can elevate productivity and drive innovation in marketing strategies. They discuss various aspects of integrating AI into marketing practices, from harnessing existing data to overcoming resistance. Additionally, they delve into specific applications such as AI in sales, creativity, e-commerce, and content creation. Throughout the conversation, they highlight the importance of understanding AI's capabilities and embracing its role in shaping the future of marketing. Detailed Breakdown  1. Harnessing Existing Data for AI: Leveraging customer data, use cases, and personas can inform AI-driven decisions, enhancing marketing strategies through valuable insights. Chat GPT facilitates data conversations, enabling analysis and extraction of information based on natural language patterns, thereby improving insights. 2. Sales and AI: AI tools empower salespeople by enhancing efficiency, identifying the right contacts, and analyzing successful approaches for improved results. 3. Standing Out with AI: AI-powered marketing serves as a unique differentiator, augmenting human efforts to achieve greater success and productivity. Shifting from repetitive tasks to strategic and creative work is essential. AI can free up time for deeper and more meaningful endeavors. 4. Overcoming Resistance to AI: Resistance to AI often stems from fear or uncertainty, which can be overcome through education and understanding of its capabilities. 5. AI in Creativity: AI assists agencies in generating a high volume of creative ideas. Tools like Runway and Mid Journey enable image animation for creative projects. While voice-over tools enable storytelling, meditation audio, and creation of company spokespersons. 6. Mailshake's AI Content Creation: Mailshake offers AI-powered content creation tools for email marketing, emphasizing the importance of continuous improvement in outreach and marketing efforts. Resources: ChatGPT: chat.openai.com/ Midjourney: midjourney.com/ Runway: runwayml.com/ —

Alessandra Colaci joined Mailshake as VP of Marketing in 2020. For two years now, she's been leading with an approach to keep things simple and smart. For Mailshake, keeping things simple is important. As a sales outreach tool, they're in a crowded market, so their strategy is to rise to the top with effective simplicity. They also have the advantage of being a marketing forward company with Sujan Patel as CEO. That's something Alessandra really values about her workplace. She tells us about that in the interview. She also shares what she's looking to next, dark social. Dark social a big buzzword right now, but Alessandra is already focusing on how leadership is going to need to change their approach to marketing as it continues to evolve and become more prevalent.Join us every week as we journey to the bleeding edge of the modern tech stack. You'll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

Alessandra Colaci is the VP of Marketing at Mailshake, is an easy-to-use sales engagement platform for turning cold prospects into warm leads. Brett and Alessandra discuss the golden ratio between SEO and brand content, the 80/20 rule, and the benefits of engaging in Slack communities and building one to one relationships with marketers online.0:00 Intro 0:58 Conversation with Alessandra 2:47 Mailshake 6:15 Golden ratio between SEO and brand content 9:38 Growing marketing team 11:11 Future proofing and cross functional collaboration 15:13 Partner marketing role 17:55 Enablement and retention 23:20 Building relationships online 30:40 Goals for next year 32:10 Connect with Mailshake 32:54 Outro Join The JuiceFollow Alessandra | Twitter | LinkedIn | MailshakeFollow Brett:| Twitter | LinkedIn    

How to create amazing content like Mailshake? In this episode, I am hosting Alessandra Colaci, VP of marketing at Mailshake Alessandra will talk about: How to create amazing content Where to find your audience How to find the right content mix

Alessandra Colaci, the VP of Marketing at Mailshake joins the podcast. We discuss why you shouldn't be following marketing playbooks word for word, how to replicate relevant principles from other companies, how to identify what marketing will resonate with your buyers and much more.

What are lead magnets and how can you use them to get more real estate clients? In this episode, Mark and Alessandra Colaci share easy ways to create lead magnets that resonate with your ideal buyer or seller clients based on their local area or interests.Join our Facebook group at https://leadagentempire.com/groupFind the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/Follow Mark at twitter.com/MarkColaciFollow Alessandra at twitter.com/AlessandraCo

Topics Discussed and Key Points:The importance of CRMsBest practices for CRMsHow long should you keep a prospect on your list?Mark and Alessandra’s favorite follow-up strategiesLow-touch versus high-touch interactionsEpisode Summary:            Today on Lead Agent Empire, Mark and Alessandra Colaci talk CRMs and other follow-up tools to stay in touch with your leads, prospects, and other important contacts. As a real estate agent, your radar needs to always be open to the reality that a purchase or sale could happen any day by anyone in your sphere. This is more true today than it has ever been due to social media; particularly with the amount of exposure many people may have with agents and other salespeople on a day-to-day basis (i.e. via email lists).            It literally pays to cut through the noise and stay top of mind through multiple touch points. To this end, it helps to have a Customer Relationship Management (CRM) tool. Some brokerages already make use of tools such as BoomTown, Conversion, and kvCORE (this one is Mark’s pick). You can also make use of alternative tools such as ActiveCampaign for its automated email and text message features. Whatever your choice of CRM or contact tool, learn how it works from the inside-out and create a strategy for building relationships with prospects for the long-term.            It’s important to understand that new leads are often not ready to make an immediate transaction; hence the need for follow-ups. Mark cites a statistic which says that a newly-acquired lead needs about 11 to 19 months of “incubation” time. But while they’re searching for or evaluating their options, we need to “stay in front of these people the entire time.”            Your follow-up strategy will depend on the lead. With cold leads, Mark suggests following up via phone immediately after your first interaction. Attempt to reach out up to three times per day within the next three days. If there is still no response after the third day, refer the prospect to your CRM to warm them up for you. You know that you want to be the go-to person for your clients to reach out to when they're ready to buy or sell. Staying in touch with your clients through email and texting campaigns is critical for success. Make sure you invest time in purchasing and setting up a system that help you be on top of regular phone conversations, as well as keeping in touch long-term with emails, texts, and even video.Of course, be ethical about how and how often you follow-up and make sure you aren’t breaking any local laws. Tailor your strategy to the individual prospect to find the right balance when it comes to reaching out. Even adding them as friends on Facebook and staying visible is a great gateway to high-touch interactions. However you go about it, understand that the prospect will almost never reach out to you. It is your job as a real estate agent and salesperson—and not your prospects’—to make the sale.Download a free Social Media Calendar to help you know what content to create regularly so you can be in front of your contacts regularly: http://leadagentempire.com/social-media-calendarLeave us a voicemail question we can feature on the show: https://leadagentempire.com/voicemail/

Not sure what to do about the new Instagram updates that have recently rolled out this year?  There are so many already -- and supposedly more to come!  In this episode of the podcast, I cover these latest Instagram updates with Alessandra Colaci as we talk about what to expect from this platform and how you can adjust to them as a business.

100 EPISODES! We have to celebrate... right?? I spent months and months trying to figure out what I was going to do for my 100th episode of the show -- and a lot of ideas came to mind. I ended up with just wanting to sit down and have a candid conversation with my business bestie, Alessandra Colaci. In this episode, we will cover our relationship, our businesses, some of our biggest wins and losses as entrepreneurs and where we see our businesses going in five years from now... and even beyond that!

Alessandra Colaci is here to help you with her marketing skills! In this episode, you'll learn how Alessandra utilizes LIVE STREAM and VIDEO for her marketing. What you'll learn: - How to be a marketing TRENDSETTER - How to SPOT marketing trends before everyone else - How to use LIVE VIDEO for your marketing - The basic SETUP for your live video See acast.com/privacy for privacy and opt-out information.

Alessandra Colaci is a live streaming and social media strategist and the founder of Influence Buzz. With over 15 years of online marketing experience, Alessandra works with businesses to help them increase their visibility and develop unique content. More of Alessandra's strategies can be found on the Influence Buzz podcast, where she goes behind the scenes with top live video influencers to find out what gets them fired up.

This session was recorded with Alessandra Colaci, an incredible Live Stream & Social Media Strategist.  She shared her story and how we were able to build up her Instagram presence and improve the overall engagement of her account.  Alessandra admittedly went from being an Instagram skeptic to a convert of understanding just how powerful this platform can be for her business.

There’s probably a lot of us out there that keeps hearing about live streaming video, but we’re not sure how to get started or what to do with it. If you’re one of these people (like I am), now is definitely the time to get involved. Periscope reported to have 10 million users by August […] The post 029: Facebook Live, Periscope & The Power Of Live Streaming Video w/Alessandra Colaci appeared first on Evolving SEO.

Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it takes to make yourself interesting to an audience, and some live video pioneers you should be taking notes from. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

Live Streaming (Periscope, Facebook Live, etc.) & Online Marketing Expert Alessandra Colaci interview. She shares her entrepreneurial journey and expert marketing advice for small business owners. She is the founder of Influence Buz, which helps businesses increase their reach and collaborate with influencers to develop unique content for live streaming, social media, and online marketing.

Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it takes to make yourself interesting to an audience, and some live video pioneers you should be taking notes from. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com