OUTtakes by OUTFRONT

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OUTtakes is OUTFRONT’s marketing podcast designed to help all of our people better understand our brand, our messaging, and all of the great things we are doing to be leaders in the OOH space. Each of the following episodes will feature different people from across the company talking about a range…

OUTFRONT


    • Jun 22, 2021 LATEST EPISODE
    • monthly NEW EPISODES
    • 11m AVG DURATION
    • 56 EPISODES


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    Latest episodes from OUTtakes by OUTFRONT

    OUTFRONT X Color of Change: Using OOH for Social Good

    Play Episode Listen Later Jun 22, 2021 20:38


    Amity Paye, Senior Communications Director at Color of Change, joins this episode to discuss a new partnership between OUTFRONT and Color of Change and the step we are taking to use our media to support the fight for racial justice across the country.

    People, Finance, and How Their Behaviors Have Changed

    Play Episode Listen Later Jun 9, 2021 15:23


    Chris Mallen and Kiera Wood join this episode to highlight the many different facets of the finance industry and how advertisers are using OOH as they adapt their media strategies to meet new consumer behaviors and interests as it relates to finance.

    Going beyond the Billboard, literally, with Rareform

    Play Episode Listen Later May 25, 2021 11:42


    Alec Avedissian, CEO and Co-Founder, of Rareform, joins this episode to discuss his company’s mission of keeping old billboards out of landfills, turning them into consumer-facing products, what the industry’s evolution means for his product suite.

    The Post-Pandemic, Big Tech Media Playbook

    Play Episode Listen Later May 11, 2021 17:43


    NY-based Alex Martell, Victoria Mottesheard, and Tim Wasicki join this episode to provide an updated perspective on the DTC playbook and how in a post pandemic work, OOH continues to be a critical part of their media mix.

    Taking Education out of the classroom and OUT of Home

    Play Episode Listen Later Apr 27, 2021 14:50


    Erin Brady and Jarrod Glick join this week’s episode to discuss the opportunities for the education category within OOH. The category has experienced significant change, creating new competition and driving a need for messaging that stands OUT.

    A New Opportunity for the Healthcare Category

    Play Episode Listen Later Apr 13, 2021 13:54


    Liz Rave and Eddy Herty join as guests once again to discuss how the OOH industry has seen a recent influx in healthcare advertising and the renewed interest consumers have in noticing healthcare related messaging.

    The New Way to Look at Transit – Mix It Up

    Play Episode Listen Later Mar 30, 2021 19:19


    The transit trio – Jason Kuperman, Victoria Mottesheard, and Phil Stimpson – is back and joins this episode to help brands and businesses think differently around reaching audiences in urban centers, particularly on public transit.

    The Entertainment Industry Makes Its Comeback

    Play Episode Listen Later Mar 16, 2021 9:01


    Brooke Berka, Marketing Specialist, joins this episode to talk about the reopening of the entertainment industry, why they have always been big fans of OOH (pre-and-post-COVID), and how OOH can be a big player in their comeback.

    Long-Term Advertising Keeps Competition Away

    Play Episode Listen Later Mar 2, 2021 10:47


    Christine Rose, Regional Marketing Director, West, joins this episode to discuss six strategies for long-term advertising and the reasons to leverage the IRL value of OOH to own a space and keep the competition away.

    Seeing OUT from IN: Adding Influencers to OOH strategy

    Play Episode Listen Later Feb 16, 2021 18:08


    Max Siegelman, Director of Social, joins this episode to talk about how OOH extended the notion of IRL to URL during the pandemic. He discusses recent success stories of big brands leveraging influencers for their campaigns.

    Vaccines, Testing and the Opportunity for Advertisers

    Play Episode Listen Later Feb 2, 2021 14:29


    Veronica Clerkin, Director, Client Strategy and Solutions, joins this episode to discuss the opportunity for new and existing advertisers to use OOH to drive awareness and action for at-home test kits, vaccine education, retail locations, and more.

    Why Advertisers are Turning to Digital OOH

    Play Episode Listen Later Jan 19, 2021 7:48


    Kiera Wood, Senior Marketing Specialist, joins this episode to share insights from a new Verizon Media study about digital out of home media and why advertisers are turning to it to capture audiences and combat the effects of digital burnout.

    The Return to Cities and Public Transit Ridership

    Play Episode Listen Later Nov 3, 2020 19:31


    Phil Stimpson, Damian Gutierrez, and Jason Kuperman join this episode to talk about the return to cities and the impact it has on public transit ridership.

    Conversations on Diversity 2: LGBTQIA+ at OUTFRONT

    Play Episode Listen Later Oct 6, 2020 13:20


    Alison Green and Jake Parshall, co-chairs for the OUT at OUTFRONT employee resource group discuss the significance of National Coming Out Day and the role of the ERG at OUTFRONT.

    Calling All Artists - Submit Your "OUT of Love" Art to OUTFRAME

    Play Episode Listen Later Sep 29, 2020 9:26


    Liz Rave, Senior Marketing Director, joins this episode to talk about OUTFRONT's creative contest, OUTFRAME, the unique opportunity for artists to create art for OOH, and this year's theme," Out of Love."

    OOH is Brand Safe and On-Brand

    Play Episode Listen Later Sep 22, 2020 11:46


    Kiera Wood joins this episode to talk about how OOH is a brand safe environment and how the notion of being "on-brand" is important as brands think about their own messaging in any ad environment.

    OOH Spending for the 2020 Elections

    Play Episode Listen Later Sep 15, 2020 15:47


    Lani Ferro and Dan Scherer join this episode to talk about why Political Advertisers should be looking at OOH and successes we've seen this cycle already.

    The Time is Now for Auto to Get Into OOH

    Play Episode Listen Later Sep 2, 2020 15:54


    Les Harrison, head of automotive at OUTFRONT, joins this episode to discuss a recent auto case study and the reasons auto clients should be considering OOH now more than ever.

    Conversations on Diversity 1: Language and Terminology

    Play Episode Listen Later Aug 25, 2020 22:58


    Reverend Kobi Little and OUTFRONT's Co-Chief Diversity Officers, DJ Duronslet and Eric Davis, kick off a series of conversations to answer questions about how to engage in conversations about race today.

    Attribution - Mobile Surveys: How They Work and Client Examples

    Play Episode Listen Later Aug 17, 2020 14:00


    Suzette Jacobowitz, Director of Research, joins this episode to dive deeper into a specific offering within our attribution stack - Mobile Surveys

    Why PSA's Look to Digital OOH First

    Play Episode Listen Later Aug 11, 2020 15:16


    Courtney Richards, PR and Events Specialist, joins this episode to talk about OOH's rich history with PSA's and why in the digital age they are the first medium of choice in times of crisis and mass awareness.

    The Difference Between Disrupting and Enhancing the Consumer Journey

    Play Episode Listen Later Aug 3, 2020 6:34


    Michael Cooper, Global President and CEO at Rapport Worldwide, joins guest host, Kiera Wood this week to discuss OOH's place in enhancing the consumer journey today and in the future media ecosystem.

    Local Stimulus

    Play Episode Listen Later Aug 3, 2020 9:54


    Liz Rave, Senior Marketing Director, joins this episode to talk about the Local Stimulus Package we launched at the start of the pandemic to support local businesses.

    o Washington DC + OOH: Going Beyond Politics and Government

    Play Episode Listen Later Aug 3, 2020 10:13


    On this episode we discuss what makes the DC market unique, the audiences we reach well beyond politics and government, and our exciting new contract with WMATA.

    Market Spotlight: Kansas City

    Play Episode Listen Later Aug 3, 2020 8:01


    Renea Richards and Howard Fowler join the podcast this week to talk about all things Kansas City!

    Market Spotlight: The Big Easy

    Play Episode Listen Later Aug 3, 2020 6:00


    This week I'm joined by the national team in New Orleans to highlight why brands should be thinking about NOLA for Q1 2020, and beyond.

    Super Bowl 2020 in Miami

    Play Episode Listen Later Aug 3, 2020 9:41


    Chris Mallen, Senior Marketing Manger in Maimi, joins the podcast to talk about the unique opportunities for advertisers in Miami around Super Bowl 2020.

    Case Study: HBO's Watchmen

    Play Episode Listen Later Aug 3, 2020 7:24


    Brenda Cruz, Sales Director, from the LA office joins to talk about the campaign we did to launch HBO's new show, Watchmen.

    Catching Up With OAAA's Anna Bager

    Play Episode Listen Later Aug 3, 2020 13:30


    This episode features Anna Bager, President and CEO, OAAA. She discusses joining the OOH industry, its future, and what she's excited about in her new role at OAAA.

    Detroit is Like Whiteclaw - Everybody Wants It

    Play Episode Listen Later Aug 3, 2020 9:04


    This week, I'm on the road with the team in Detroit - Jeff Terlep, GM; Mike Short, SD; Sean Stevenson, National Sales. They talk about how the city is changing, big opportunities for brands to connect with a growing millennial audience, and the many new

    Creative Contest Alert: OUTFRAME

    Play Episode Listen Later Aug 3, 2020 6:38


    Liz Rave, National Marketing Director, joins the podcast to kick off our new creative contest, OUTFRAME.

    The OUTFRONT Influencer Platform

    Play Episode Listen Later Aug 3, 2020 11:02


    Max Siegelman, Social Director, joins this episode to discuss the OUTFRONT Influencer Platform and the value of combining the power of influencers and OOH for brands of all sizes.

    What is OUTFRONT?

    Play Episode Listen Later Aug 3, 2020 3:54


    Liz Rave, National Marketing Director, joins this episode to talk about key points to hit when quickly giving an intro to the OUTFRONT brand and what we do.

    Our Mission: TLC

    Play Episode Listen Later Aug 3, 2020 4:02


    This episode features Kiera Wood, Marketing Specialist, talking about the OUTFRONT brand positioning, Technology, Location, Creativity

    The Power of Combining Mobile and OOH

    Play Episode Listen Later Aug 3, 2020 11:28


    Jamie Valencour, Mobile Product Director, joins this episode to discuss our mobile product and why it should be added to campaigns for additional amplifcation, reach and impact.

    Case Study: New Balance x Kawhi Leonard

    Play Episode Listen Later Aug 3, 2020 3:02


    Max Siegelman, Social Director, is featured in this episode discussing how we leveraged location and creativity to create a campaign for New Balance centered around the NBA Finals.

    OUTFRONT Studios

    Play Episode Listen Later Aug 3, 2020 14:39


    Eddy Herty, National Creative Director, joins to podcast to talk about how to present and engage OUTFRONT Studios with your clients.

    OUTFRONT Attribution Stack

    Play Episode Listen Later Aug 3, 2020 7:58


    David Dye, Attribution Product Director, joins this episode to talk about OUTFRONT's Attribution Stack.

    OUTFRONT's New Website

    Play Episode Listen Later Aug 3, 2020 6:40


    Luke Robatel, Manager of Interactive Services, joins us to talk about the updates and new features that were part of the website relaunch.

    The Clive Five

    Play Episode Listen Later Aug 3, 2020 12:54


    Clive Punter, Chief Revenue Officer, joins this week to share his 5 P's for Sales and Marketing.

    Making the 2020 Census Count with OOH

    Play Episode Listen Later Aug 3, 2020 9:19


    Kiera Wood guest hosts as we discuss the upcoming 2020 census and the role OOH can play in motivating people to respond.

    Market Spotlight: San Francisco

    Play Episode Listen Later Aug 3, 2020 9:14


    This week on the podcast, we are joined by Rob Shilling and Matt Sahadi from the San Francisco market, to discuss key things to know and some fun facts about OOH in SF.

    Location Marketing with HAVAS' Sargi Mann

    Play Episode Listen Later Aug 3, 2020 9:17


    Sargi Mann, EVP and Head of Digital Strategy and Investments at Havas Media Group, joins this episode to discuss the importance of location marketing in both physical and digital spaces, and what that can mean for OOH.

    Closing OUT the Decade with Jeremy Male

    Play Episode Listen Later Aug 3, 2020 13:17


    For our last episode of 2019, OUTFRONT'S CEO, Jeremy Male, joins to discuss his career, advice he'd give to younger people in the industry, and what he's excited for at OUTFRONT in 2020.

    Market Spotlight: LA Specialty and Transit

    Play Episode Listen Later Aug 3, 2020 7:24


    Nick Barratt and Shannon Rosenberg join to bring attention to the new specialty and transit media in LA and how brands beyond the entertainment industry are using our inventory.

    How OOH Fits into the 2020 Elections

    Play Episode Listen Later Aug 3, 2020 11:04


    Victoria Mottesheard, Regional Marketing Director for the Eastern Region, joins this week to discuss the media landscape for the 2020 political cycle and what it looks like for OOH, both nationally and locally.

    Emerging Technology + Creative Opportunities

    Play Episode Listen Later Aug 3, 2020 7:18


    Chad Shackelford, Head of Digital Creative, joins to discuss the role of emerging technology in the OOH space and how we can be bringing new, creative ideas to clients.

    OOH's Place in the Advertising Lanscape

    Play Episode Listen Later Aug 3, 2020 9:05


    This week Clive joins the podcast to discuss OOH's place in the advertising landscape, centered around the principles of exposure, engagement, and advocacy.

    Introducing OUTtakes

    Play Episode Listen Later Aug 3, 2020 0:50


    OUTtakes is OUTFRONT’s marketing podcast designed to help all of our people better understand our brand, our messaging, and all of the great things we are doing to be leaders in the OOH space.

    What is CAPS?

    Play Episode Listen Later Aug 3, 2020 11:10


    Cecilia Lang, SVP Strategic Partnerships, joins this episode to help clarify what CAPS is and how they can be additive to client relationships and account growth.

    Diversity & Inclusion - What's Next?

    Play Episode Listen Later Aug 3, 2020 10:39


    Nancy Tostanoski, EVP, Chief Human Resources Officer, joins this episode to kick off an ongoing series we will feature highlighting the different Diversity and Inclusion initiatives across the country.

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