Podcasts about havas media group

Patrick 'Paddy' Affleck aims to 'walk the walk when it comes to inclusion and courage in particular, his personal story is quite different from your average media agency CEO. That why he known as someone who likes to challenge conventional ways of thinking about this business.Affleck speaks to Omar Oakes about his personal journey from growing up on a commune in Devon and how it has shaped his attitude to leadership and mental-health challenges at work. His philosophy emphasies progressiveness, adaptability, and ethical practices and he highlights Havas' initiatives like "Havas Minds" and "Havas More" to support mental health and work-life balance.He also addresses the industry's evolving role, stressing the importance of combining human creativity with AI for effective client solutions. Affleck also touches on Havas' strategic investments in data, technology, and talent to enhance client relationships and sustainability efforts, such as their work with Shell which has attracted criticism.Affleck joined Havas Media Group as its UK CEO in July 2020 from Dentsu, where he spent 12 years, and has over 20 years' experience in the industry spanning integrated planning, digital strategy and innovation and activation. He was a Grand-Prix winner (agency leader of the year) in The Media Leader Awards 2024.Highlights:3:08: How Paddy's background shaped his leadership qualities.19:59: The importance of adaptability for agencies.23:45: How can the industry improve mental health practices?31:09: What makes Havas Media distinct from its competitors?34:53: The future of media agencies — staying relevant in an era of AI developmentRelated articles:Vivendi confirms plans to list Canal+ and HavasHavas Media expands Boost initiative to support north westPodcast: Yannick Bolloré on why Vivendi wants to create 4 ‘cousin companies'---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Gościem odcinka jest Aleksandra Marciniak, która pełni obecnie rolę Partnership Director w agencji marketingu sportowego SPORTFIVE i współtworzy Stowarzyszenie Sport Biznes Polska. Porozmawiamy o wczesnych początkach, kiedy jeszcze w czasach liceum pracowała jako dziennikarka Bravo Sport, o kulisach realizacji niestandardowych i innowacyjnych projektów w polskim sporcie oraz o tym, jakie zmiany przewiduje w sposobie organizacji i promocji wydarzeń sportowych w niedalekiej przyszłości. Ola Marciniak obecnie pełni funkcję Partnership Director w agencji SPORTFIVE, gdzie odpowiada za strategiczną współpracę z wybranymi właścicielami praw w zakresie pozyskiwania i obsługi sponsorów. Zajmuje się też obsługą projektów sponsoringowych od strony marek. Wcześniej pracowała jako Head of Sales & Partnerships w Polskiej Lidze Esportowej. Związana była też z Havas Media Group, gdzie jako Head of Havas Sports & Entertainment realizowała projekty niestandardowe w ramach agencji. Absolwentka Wydziału Dziennikarstwa i Nauk Politycznych Uniwersytetu Warszawskiego oraz Podyplomowego Studium Marketingu Sportu w Szkole Głównej Handlowej. Od lat związana ze sportem, prowadzi szkolenia z organizacji i promocji imprez sportowych, występuje na licznych konferencjach. Od 2020 roku współtworzy Stowarzyszenie Sport Biznes Polska. Na swoim koncie ma realizację projektów niestandardowych z zakresu PR, marketingu sportowego, eventów czy współpracy z influencerami.  ☑️ Pobierz za darmo checklistę „10 strategii, jak napisać CV, by dać się wyróżnić”:⁠⁠https://agatajurek.com/checklista/ ▬▬▬▬▬ Pozostańmy w kontakcie ▬▬▬▬▬ ➡️ LinkedIn: https://www.linkedin.com/in/agata-jurek/ ➡️ Instagram: https://www.instagram.com/agatajurek.co/ ➡️ E-mail: kontakt@agatajurek.com ▬▬▬ Rozdziały ▬▬▬▬▬▬▬▬▬▬▬▬ 0:01:20 - Wstęp  0:02:52 - Twoja kariera w większości jest związana ze sportem. 0:03:44 - Jak to się stało że już w liceum zaczęłaś się zajmować dziennikarstwem sportowym? 0:11:00 - Jakie były Twoje największe wyzwania po przejściu do branży sportowej? 0:19:54 - Uchodzisz za osobę, która ma wiedzę na temat wielu dyscyplin sportowych, w szczególności pod kątem marketingu sportowego. 0:20:45 - Masz jakąś ulubioną dyscyplinę? Uprawiasz jakiś sport? 0:22:00 - Przeniosłaś później się do Polskiej Ligi Esportowej, czy w gry komputerowe też grasz? 0:24:56 - Jaka jest obecnie Twoja rola w SPORTFIVE? 0:26:41 - Miałaś pomysł, żeby rozpocząć wydarzenie networkingowe dla osób z branży 0:29:29 - Jakie rady dałabyś osobą, które chciałyby pracować w sporcie? 0:34:17 - Jak myślisz jakie trendy będą najbardziej obiecujące w najbliższych latach?

Shiwangi Singh is a search and social specialist at Havas Media Group. Shiwangi completed her bachelor's degree in banking and insurance in India. After working in finance, she made a career transition and explored marketing. Shiwangi moved to Canada and studied marketing management at Humber College, followed by social media marketing at Seneca College. In this conversation, Shiwangi tells us about how she built a career in marketing, advertising, and social media. Connect with Shiwangi: @themirroredlife on Instagram & TikTok If you liked this episode, we recommend our previous episodes on similar fields:S4E01: Sarah Jenkins, CBC Sports Producer – A Career in Sport MediaS1E06: Stephanie Loureiro, CSO of Speer Technologies – From Media Production to Tech Fill out our anonymous feedback form to let us know what you want us to include in future episodes.  New episode every other Tuesday! Follow and subscribe on your preferred platform.  Produced by Ment Projects. Follow @mentprojects on all social media platforms for updates and more mentorship resources. Visit our website to learn more about our mission and services. 

Cookies are deprecating on Google Chrome – finally – although they aren't going away all at once. Just 1% of Chrome users have seen the cookieless future so far, with more to come over the next year.In response, many media agencies, media owners, publishers, adtech companies and, well, just about everyone wise in the digital media industry have been hard at work creating new advertising solutions to allow marketers to target consumers online without infringing on their privacy.One such company is Havas Media, which earlier this month announced a relaunch of its Converged platform that can act as an AI-powered solution for transparent, cross-platform media planning.Host Jack Benjamin sat down with Havas Media Group's chief data and product officer, Laura Kell, to talk about Converged, life after cookies, data privacy and what she thinks of the current media agency model."When you look at what the cookie actually delivers, it delivers short-term media metrics to track performance against and it delivers quite short-term targeting options," Kell explained. "I don't believe these are the ways brands actually grow their business."You need to properly understand people, not just look at what [they're] doing online and the websites they go to."Highlights2:03: What advertisers need to know about where we are in the process of cookie deprecation5:58: Do cookies deliver effective media results?7:33: Havas' relaunch of Converged as a post-cookie product15:35: The value of first-party data in a cookieless future23:50: How should media agencies adapt to better fit their clients' needs?---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

In a sea of brands, the Meaningful Brands Study dives deep to find those with true substance. What's the core compass guiding this research, and how vast is its impact? What does it mean to be a meaningful brand in the current times? 222% market outperformance is mind-blowing. How do meaningful brands weave purpose into profits, and can this be replicated? Gen Z holds the key to tomorrow's economy. What makes brands truly meaningful in their eyes ? What is the Me-conomy? Does it change how we approach strategizing for brands? Please elaborate with examples What are the key ‘me' benefits/ principles that top Meaningful Brands deliver on (ref 2023 report)? The Meaningful Brands Study is powerful, but how does Havas leverage it to guide clients beyond insights? Sanchita answers the above questions and many more as she takes us on a journey of how cultural and societal forces are changing what it means to be meaningful for brands.Sanchita Roy is the Chief Strategy Officer at Havas Media Group, India. Sanchita is a consumer behavior specialist with over 21+ years of experience in research & insights, communication planning, Data science & brand strategy, having diverse category experience from FMCG to Telecom to Automobiles to Tourism. Please connect with her on Linkedin https://www.linkedin.com/in/sanchita-roy-2b5aabb/ Email her at sanchita.roy@havasmedia.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative, India. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Index 00:00 Preview & Introduction to Sanchita 02:18 Purpose and Premise of the Meaningful Brand Study 08:15 Why Meaningful Brands Outperform the Market 12:21 Consumer's Search for Meaning and Expectations from Brands 14:29 Purpose vs. Meaning, Covid Rebooted: How Our Values Shifted 15:23 Rise of Me-conomy - Purpose Becomes Personal 20:47 Gen Z - Search for Meaning Amongst the Youth 24:11 Meaningful Today is Being Personal- Examples of Mattress & Auto 32:02 From Age of Cynicism to Me-conomy - How Covid Changed Us 36:38 Brand Meaning Makeover: How to Use Meaningful Brand Study 39:52 Applying the Study to a Global Fast Food Brand 43:07 Rapid Fire - Personally Speaking with Sanchita Roy 44:44 Connecting with Sanchita Roy Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #meaningfulbrands

In the latest episode of our Identity Architects podcast, InfoSum's Sales Director, Sunil Modha, sat down with Anita Klinkosz, Audience Architect at Havas Media Group, to discuss the power of first-party data, insights and planning, measurement, challenging the status quo, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

Now in its 15th year, Havas' trailblazing research of brand value explores how brands tangibly improve peoples' lives functionally, enhance their personal well-being, and contribute to wider society. Findings from the latest edition of our Meaningful Brands™ report demonstrate that while brands' actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.Meet the “Me-conomy”! In the “Me-conomy”, brands need to act decisively to drive social change and progress, but they're also expected to provide everyday joy, support mental wellbeing, make their lives easier, offer affordable indulgences and more.How can we apply these key fresh findings to the meaningful media experience? What does ‘the ‘Me-economy' mean for brands? How does the data reveal the approaches brands must make to be meaningful today? Sitting down with our host Ben Downing are the masterminds with their teams of the latest Meaningful Brands™ report, Seema Patel, Global Managing Director, Mx Intelligence, Havas Media Group and Mark Sinnock, Global Chief Strategy, Data & Innovation Officer, Havas Creative. Together they unpack this exciting new study in a passionate, insight conversation, providing actionable steps for brands to make purpose, personal.Enjoy! Visit https://www.meaningful-brands.com/ for more insights from our latest Meaningful Brands™ report.We'd love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com and reach out on our socials:Facebook: https://www.facebook.com/HavasMediaGroup/LinkedIn: https://www.linkedin.com/company/havas-media Hosted on Acast. See acast.com/privacy for more information.

In this special and fascinating panel audience episode, host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group and audience panel co-host, Courtney Cherry, Global Chief of Staff, Havas Media Group talk with citizen consumers Cindy Harper, Barbara Lofts, and Charlie Straadecker about the media that matters to them, the role of media in their daily lives, and just how they feel when advertising shows up.What makes this episode extra special? Our panel is made up of two guests over the age of seventy and one guest over eighty years old – an audience little heard from in our youth-centric society.And yet these consumers pack a purchasing punch! In the US alone, the Silent Generation (born 1945 and earlier) and the Baby Boomers (born 1946-1964) own 70% of household wealth.​​From YouTube to Whatsapp, streaming TV to Wordle, this fantastic conversation sheds light on a 70 plus audience for whom media plays a central role in their daily lives and unpacks how they wish brands showed up to engage them in advertising. We know you will enjoy this episode - and expect to be surprised!

Welcome back to The Meaningful Media Podcast and the start of our second season! We're really excited to be back! And what a fantastic selection of guests and themes we have lined up for you! For this special first episode we took The Meaningful Media Podcast out of the studio and to the iconic L'Olympia venue in Paris, owned by our mother group Vivendi, to record this episode to a live audience. In our first ever episode of The Meaningful Media Podcast last year, we discussed the definition of Meaningful Media with Greg James, HMG's Global Chief Transformation Officer. In a mirror episode, we kick off season two with an episode which delves into why meaningful media matters now more than ever! And what will it look like in 2028! Expect to be dazzled by special guests – Sandeep Grewal, Managing Director, Global Digital Strategy and Joanna Lawrence EVP, Agency Development, both at Havas Media Group as together we explore the state of play for meaningful media today – and tomorrow! Enjoy! Hosted on Acast. See acast.com/privacy for more information.

Next in Marketing spoke with Parvati Vaish VP, Director of Analytics at Havas Media Group about whether the push for consumer privacy is going to cripple ad targeting, how Attention metrics could reshape television, and why the company is looking to build out a proprietary set of tools designed to show ads to people based on how they feel at a given moment. Guest: Parvati VaishHost: Mike Shields

Slowing global ad spend forecasts, geopolitical instability, a cost-of-living crisis, the continued impact of climate change and more loom large as brands and agencies plan for 2023 and beyond. For the final episode of Season 1, The Meaningful Media Podcast brought together a panel of visionary CEOs to share perspectives on the challenges and opportunities facing brand marketers and agencies in the year ahead. Tom Denford, CEO, ID Comms Group, Peter Mears, Global CEO, Havas Media Group and Chairman of Havas Group's North America Village and Donna Murphy, Global CEO, Havas Creative & Havas Health & You join host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group to explore brand resiliency, client and agency-side transformation, the future of meaningful brands and much more. A conversation not to be missed!Enjoy! Happy Holidays to one and all!

Creating a media ecosystem that is diverse and inclusive makes strategic sense for all stakeholders, nurturing meaningful media experiences to effectively engage people. Yet there is historic under investment in the industry in Black and Minority-owned businesses. According to a report from Google, in the UK start-up founders do not have equal access to funding. In 2020, less than 0.25% of venture capital funding went to Black-led startups in the UK and only 38 Black founders received venture capital funding in the last 10 years. In the US, it's the same picture. Start-ups with at least one Black founder received 1.9% of deal counts and 1.2% of overall venture dollars invested in the U.S. so far this year, report Crunchbase. “The rising tide lifts all the boats,” says Gerald Appau-Bonsu, founder of Havas Boost, who joins host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group in the studio to share how his lived experience was the genesis for Havas Boost, a new program supporting businesses from under-represented communities. This passionate conversation explores the role of Havas Boost to help provide investment and meaningful support to emerging media start-ups to bring about effective change to the media ecosystem. Check out creative hub Making Numbers, Transleee's Social Currency album and Guap magazine cited by Gerald in his conversation with Ben. ENJOY!

CALLING ALL BRANDS eager to engage with one of the busiest cohorts on the planet - MOTHERS – this blisteringly good episode is for you!! What media matters to mothers? How and WHERE should brands show up to engage with this attention-scarce cohort? What media will they pay for? Which media do their Gen Alpha and Gen Z children love? All this and much more in the latest episode of our special series which dives into the media that matters for citizen consumers. For this episode, we were delighted to welcome co-host Courtney Cherry, Global Chief of Staff, Havas Media Group who joined Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group in a fascinating and animated discussion on meaningful media with our panel – from the temptation of social commerce to the power of audio. Connect to the conversation now! Enjoy!

Non-Fungible Tokens (NFTs) are at the ‘unfolding edge of digital culture', shares our special guest Nicolas Roope, co-founder & creative director, PLINFT in this latest episode. However, it's a roller-coaster ride for the NFTs marketplace. After staggering speculative interest in 2021 where sales hit US$25bn, in the 2022 third quarter NFT sales fell sharply to US$3.4bn, down from US$8.4bn the previous quarter and $12.5bn at the market's peak in early 2021, finds blockchain tracker DappRada. In parallel to this speculative context, NFTs are ushering in new concepts for media experiences to connect brands to people. Brands today are feeling their way in this emerging, ‘test & learn' space, dipping their collective toes in the ‘digital waters' to explore how to leverage tokens to make a meaningful connection. Helping to understand the nascent opportunities for brands and to provide some clear definitions – from ‘What are NFTs?' and ‘What is minting?' to importantly, ‘What is Web 3?' host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group talks with Nicolas Roope from PLINFT. Seeking to build a creator-driven NFT community PLINFT most recently used Times Square's digital billboard as a ‘portal to take the NFT world to the mainstream', using a fractionalized advertising model which allowed individual NFT owners to ‘get their moment' on the screen. Nicolas is also the co-founder of Poke, Plumen, and the Lovie awards. “The smart strategy for brands,” says Nicolas, “is to do something, but not pretend it's more significant than it actually is or to be too deterministic about what you think the value will be.” During the conversation, Nicolas references the Adidas POAP (Proof of Attendance Protocol) activation, you can find details on the POAP here. Enjoy this NFT special episode!   

24/7 news cascades into people's daily lives, pouring onto all the platforms they engage with, from websites to social media, TV to radio. Not only are people struggling to get through the sheer torrent of around-the-clock content, but they are also questioning whether they can TRUST what they listen to, read, and watch. Arriving to counterbalance this rising distrust are new media titles. These media are reshaping the news format to inject ‘meaningful' and win back trust. They are evolving the definition of news; forging new content categories and placing slow very much front and center. They are daring to take the time to dig deep behind the headlines, to engage distrustful populations, and to exemplify media that matters. In this dynamic conversation host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and special guest Liz Moseley, Partner and Members' Editor at UK-based news media Tortoise, and former CMO, Cannes Lions International Festival of Creativity, explore subjects at the heart of slow media, from its role in winning back trust from consumers to emerging business models unlocking new opportunities for brands. And for you - our fantastic listeners – Liz has a very special offer for you!! Use Liz50 code to join Tortoise for half price! Enjoy! ⭐ We'd love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com.    Like, share, subscribe, and connect with us on our socials!    ⭐ Facebook: https://www.facebook.com/HavasMediaGroup/    ⭐ Instagram: havas_media_group    ⭐ LinkedIn: https://www.linkedin.com/company/havas-media    ⭐ Twitter: http://www.twitter.com/HavasMediaGroup  Hosted on Acast. See acast.com/privacy for more information.

“We have a choice. Collective action or collective suicide. It is in our hands,” United Nations Secretary-General António Guterres told leaders of 40 nations at the Petersberg Climate Dialogue in July 2022. As we come to the end of one of the hottest summers on record - dominated by apocalyptic heat headlines – the need for ‘collective action' to fight climate change has never seemed more urgent. Contributing to this action is the need for agencies and advertisers to effectively tackle the thorny issue of misinformation, disinformation and greenwashing. Practices which collectively feed the amplification of false narratives around climate change among people. In this timely conversation between Christine Arena, founder & CEO of social impact production company Generous Films and former Executive Vice President at Edelman and Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, Christine underlines that now is the time for agencies and advertisers to come together to make the commitment to do better – to collectively acknowledge how serious the problem is and rapidly put an action plan in place. Calling for brands to enter an era of candour and radical truth-telling, Christine drills the conversation down to one notion: How can brands help people – under the current circumstances – lead a better life? Christine is an expert on climate disinformation and greenwashing and her early research investigated the line between true and false corporate sustainability. She authored some of the first books on the subject, including the award-winning ‘The High-Purpose Company'. Christine is also one of Forbes' ‘43 People Changing Advertising For The Climate'. From definitions of ‘astroturfing' and ‘disinformation' to strategies for the industry to tackle distorted climate communications, this is an episode you don't want to miss!

Ben Downing, global managing director of ethical media strategic partnerships at Havas Media Group, discusses the latest Havas Meaningful Brands report, and how companies can help consumers struggling with the global impact of the cost-of-living crisis. Marian Berelowitz, US senior editor at Stylus, also joins us to talk about the current state of diversity and inclusion in advertising and media.

We end each Meaningful Media podcast episode by asking our guests about the media which matters to them: five quick-fire questions which we call the Meaningful Media Fast Five. For our Summer Special episode, host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, headed out of the studio to ask industry stakeholders their ‘Meaningful Media Fast Five.' Recorded during the Cannes Lions International Festival of Creativity 2022, we hear from adland industry voices about their media faves. While media ranged from Pinterest and Plex to Apple News and Audible, we found that audio and news content constantly bubbled to the surface in many of the responses. Fascinated by this, we dug around for some juicy insights as to why audio and news feature so prominently in people's meaningful media. We're delighted to share these nuggets with you throughout the episode! Enjoy! Big thanks to our contributors: Remy Bigot, Blvck Paris Charles Cantu, Founder, Reset Digital Anne Coghlan, Scope 3 Mike Follett, Lumen Research Mandy Fowler, Universal Music Group for Brands Sarah Mansfield, Unilever David Robertson, Universal Music Group for Brands Links to reports cited by Ben: Digital News Report 2022, Reuters Institute for Journalism https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2022 Entertainment, GWI https://www.gwi.com/reports/entertainment Listen, like, subscribe, and share! Connect with us on our socials! ⭐ LinkedIn: https://www.linkedin.com/company/havas-media ⭐ Twitter: http://www.twitter.com/HavasMediaGroup ⭐ Facebook: https://www.facebook.com/HavasMediaGroup/ ⭐ Instagram: havas_media_group ⭐ We'd love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Next in Marketing spoke with Amy Ginsberg Chief Investment Officer at Havas Media Group about the state of the video ad market, and the ongoing challenges stemming from fragmentation. Ginsberg is hoping that measurement and buying become much simpler and less siloed - but has doubts about how quickly that will become a reality. In the meantime Ginsberg talked about why she remains a somewhat reluctant upfront participant. Guest: Amy GinsbergHost: Mike Shields

☀️ Cannes Lions ‘In Real Life' returned in 2022!! And The Meaningful Media Podcast headed to La Croisette to talk about meaningful media experiences and the media that matters! Recorded to a live audience at the gorgeous and sustainable #HavasCafe, this is the third of three special Cannes episodes of The Meaningful Media Podcast. From reporting on climate change to fighting disinformation, a key element of the sustainable media ecosystem is promoting high-quality media and journalism. With the ongoing crisis in Ukraine making accurate and timely media a global imperative, journalism is at an inflection point and “democracy dies in darkness” conversations are ever-present. Tune in to listen to this exploratory conversation between host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group and special guests Jesse Angelo, President of Global News & Entertainment, Vice Media Group, David Buttle, Global Director, Policy, Platforms & Commercial Marketing, Financial Times and Sasha Vakulina, Business Editor, Euronews as together they examine the challenges of safeguarding ethical journalism in an era of hyperpolarization, and the role advertising plays supporting ethical media. Listen, like, subscribe and share! #meaningfulmedia #TheMeaningfulMediaPodcast #CannesLions2022 #HavasCafe ⭐ We'd love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com. Connect with us on our socials! ⭐ Facebook: https://www.facebook.com/HavasMediaGroup/ ⭐ Instagram: havas_media_group ⭐ LinkedIn: https://www.linkedin.com/company/havas-media ⭐ Twitter: http://www.twitter.com/HavasMediaGroup Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

☀️ Cannes Lions ‘In Real Life' returned in 2022!! And The Meaningful Media Podcast headed to La Croisette to talk about meaningful media experiences and the media that matters! Recorded to a live audience at the beautiful and sustainable #HavasCafe, this is the second of three special Cannes episodes. Tune in to this vibrant and insightful conversation between host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, Olivier Robert-Murphy, Executive Vice President, Universal Music Group for Brands and Jean-François Pathy, Marketing Director, FIFA. With 94% of sports fans passionate about music, the union of music and sports makes for a turbo-charged, powerful combination to engage fans. Is this the ultimate meaningful experience for fans? With the live unscripted element critical for both music and sports, where does technology slot in to elevate the live experience for fans? What will hybrid experiences look like - or should look like - in this emerging space? Join Ben, Olivier and Jean-François as together they explore the convergence of music, sports & entertainment in today's – and tomorrow's – world. Listen, like, subscribe, share! #meaningfulmedia #TheMeaningfulMediaPodcast #CannesLions2022 #HavasCafe ⭐ We'd love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com. Connect with us on our socials! ⭐ Facebook: https://www.facebook.com/HavasMediaGroup/ ⭐ Instagram: havas_media_group ⭐ LinkedIn: https://www.linkedin.com/company/havas-media ⭐ Twitter: http://www.twitter.com/HavasMediaGroup Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

☀️ Cannes Lions ‘In Real Life' is back!! And The Meaningful Media Podcast headed to La Croisette to talk about meaningful media experiences and the media that matters! This episode is the first of three special Cannes recordings of The Meaningful Media Podcast to a live audience at the beautiful #HavasCafe! Tune in to listen to the fantastic conversation between host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and special guests Kahlil Greene, TikTok's Gen Z historian & Krystle Watler, TikTok's Head of Creative Agency Partnerships, North America. Together they explore the question ‘How can we create a media ecosystem that is vibrant, diverse, and inclusive?' and delve into the role of brands & agencies to shape positive change, from the economics of the creator economy to supporting community voices. Kahlil quotes Maya Angelou during the conversation. “Do the best you can, until you know better, then when you know better, do better.” Is this the overarching theme of our episode's thoughtful, fascinating and insightful conversation? We leave you to listen and decide! #meaningfulmedia #TheMeaningfulMediaPodcast ⭐ We'd love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com. Connect with us on our socials! ⭐ Facebook: https://www.facebook.com/HavasMediaGroup/ ⭐ Instagram: havas_media_group ⭐ LinkedIn: https://www.linkedin.com/company/havas-media ⭐ Twitter: http://www.twitter.com/HavasMediaGroup Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

CALLING ALL BRANDS eager to enter the gaming space – this blisteringly good episode is for you!! Is gaming THE most meaningful media today? How should brands turn up? How should brands even think about success in this space? All this and much more in our latest episode! Join host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group and special guests Alexandra Etzine, Business Director, Havas Entertainment & Alexandre Tan, SVP Brand Partnerships & Advertising, Gameloft as together they explore how brands can engage in gaming, a space valued at US$197bn in 2022, the second biggest entertainment market behind TV, and expected to hit a massive US$268bn in 2025! Checking into the pulse of gamers today, the episode also features first-hand testimonials from gamers all over the world as we ask them a range of questions including: ‘What is your ideal gaming moment?' and ‘How do you feel about brands entering your gaming space?' Listen to their feedback!

The Meaningful Media podcast is the brand new show from Havas Media Group. In each episode host Ben Downing, Global Managing Director for Ethical Media and Strategic Partnerships at Havas Media talks to a range of guests – from brand marketers and agency voices to academics, policy-makers, and consumers - about meaningful media, the media that matters to them and to us. Season One promises to be juicy with plenty of lively conversations. Topics on the table include The Attention Economy, Tech-fuelled media experiences, Future of TV, and the rise of social-selling sweet spots for media experiences. We'd love to hear your thoughts about meaningful media! Drop us a line! podcast@havasmg.com Reach out on our socials: LinkedIn https://www.linkedin.com/company/havas-media Twitter @HavasMediaGroup Facebook https://www.facebook.com/HavasMediaGroup Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

What IS a brand's purpose? Does Meaningful Media matter for their purpose? Do consumers even care? Join your host Ben Downing and special guest Lizzie Nolan, Executive Vice President, Managing Director, Strategy & Insights, Havas Media Group, as they tackle purpose, nail down a robust definition, and underline the power behind being a ‘values-driven & driving value brand. And don't miss Lizzie's Meaningful Media Fast Five! She's a big fan of Goggle Box, watching The Great Pottery Throwdown with her family and listening to inspirational podcasts while running with her dog Zuki!

This week on The Download: US podcasting revenue is up, Google launches new way to collect data, and a new partnership aims to bring ethics to advertising. One of many podcasting social media staples is sharing platitudes about how the industry is always growing, always doing better. This Monday offered a wonderful moment where one gets empirical data to back them up. The United States podcast ad revenue market hit a billion dollars for the first time in 2021 and shows no sign of slowing down. Anthony Vargas writes for AdExchanger: “At $1.4 billion – up 72% from roughly $840 million in 2020 – podcasting is now one of the fastest-growing digital media channels, and it’s growing twice as fast as the internet advertising market as a whole, according to a report on podcast ad revenue released by the IAB and PricewaterhouseCoopers on Monday.” Growth has developed so quickly just the US market’s 2021 revenue matched podcasting’s global 2020 revenue. Vargas attributes a bulk of this growth to the increase of dynamic ad insertion leading to better ad placement. Regardless, things are looking good on the business side of podcasting. This Tuesday Rain News’ Brad Hill reported on the Q1 earnings call of audio distribution platform Audacy. CEO David Field cited strong growth in digital revenue but as far as The Download is concerned, we’re interested in their reported 37% podcast revenue increase Audacy’s apps offer a generational divide-bridging service, offering a place to access both terrestrial radio stations and on-demand audio in the form of podcasts in the same place. And it appears Audacy is aiming to take advantage of their broad audience. Brad Hill reports from the earnings call: “A key forward-looking emphasis of the call was the Audacy Digital Audience Network, a scale-and-reach initiative which was launched during the quarter. Field described it as ‘an addressable and aggregate of over 60 million listeners across our app, streaming content and podcast lineup, enabling precision targeting at scale, coupled with real-time optimization and reporting.’” Up next: a bit of nostalgia looking back at the world that allowed podcasting to exist. Last Thursday Ben Thompson of Stratechery posted an interview with Tony Fadell, the designer known as the father of the iPod. On the off chance there are members of The Download’s audience who aren’t old enough to rent a car: the very word podcast is a portmanteau of iPod and broadcast, originally created specifically as a way to share spoken word to Apple’s wildly successful MP3 player via their iTunes digital media platform. With Wednesday’s announcement that Apple has officially discontinued the iPod Touch, a vestigial remnant of the iPod brand, it’s a good time to be nostalgic for the early days of the industry and reflect on how much has changed. Thompson’s interview with Fadell gleefully partakes of nostalgia, rehashing key moments from both Fadell’s career and that of the iPod’s development. Steve Jobs’ leadership style from Apple’s 2005 flash memory gambit, the interview evokes memories of a time when touch screens were still exotic futuristic technology. Last Thursday Olivia Morley, writing for Adweek, covered the announcement of Havas Media Group partnering with the Institute of Advertising Ethics. According to Havas, they intend to offer an advertising ethics certification course to over 9,000 clients and employees. A quote from the founding COO of IAE, as reported by Morley: “‘Our industry, astoundingly, is virtually the only professional industry—unlike law, medicine, architecture, engineering, et cetera—that doesn’t have any sort of industry code of ethics or certification for ethics,’ said Andrew Susman, noting that this will now change.” As Susman said, the IAE has identified a marked lack of training and focus on ethics in advertising. This has a trickle-down effect on the podcasting industry, as we’ve seen before with various sticky situations companies and creatives alike create with brand safety or unintentional side effects of unethical systems. “Ethics, according to Downing, can extend to many things. Some include issues of brand safety and ensuring that clients are not using discriminatory ad filters that impact minority creators. For example, putting “LGBTQ+” on a blocklist.” One needs only look at the tech industry’s laundry list of issues with their army of engineers with no ethical training creating wildly unethical digital ecosystems. A more ethical advertising industry, if it takes advantage of the IAE and whatever competitors might arise, is a better one. Speaking of weird ethics: The Download is going to take a brief moment to report on someone reporting on our mothership Sounds Profitable. Tom Webster is leaving Edison Research to join Sounds Profitable as a partner. Webster goes into detail on his motivations and goals for the new position in Tuesday’s edition of his newsletter I Hear Things. Quoting Tom: “On June 1st, I am joining Sounds Profitable as Partner, teaming up with Bryan Barletta to help build something to make the podcasting space better for everyone. As a part of that, I Hear Things and its companion podcast will then be under the umbrella of Sounds Profitable, where I’ll be a regular contributor.” Webster aims to pursue his and Sounds Profitable founder Bryan Barletta’s common goal of making podcasting better. Being a veteran of research and presentations, he’s broken it down into an easily-digestible four pillars: insightful content, industry-leading research, unmissable events, and peerless advisory services. Welcome aboard, Tom. This Wednesday Google announced a new service titled My Ad Center during their annual I/O event. Greg Finn covered the announcement for Search Engine Land. "All Google users will now have the ability to choose the brands and topics most germane to them that they want to see. This is much different than the Topics targeting within the Privacy Sandbox now being tested, as the inputs are dictated directly by the user.” At launch My Ad Center will only be compatible with Google’s search results, YouTube, and Google Discover. On its surface the service promises better transparency with users receiving more granular information as to why they’re being served a particular ad, and giving them the ability to fine-tune what topics they would prefer Google cater to. Of course, that’s the corporate line. One of the recurring stories that’s changing the industry and keeps appearing on The Download is that of advertisers adjusting to stronger privacy on mobile devices and desktop browsers. People serving ads simply don’t have access to the hyper-specific data they once did, and conveniently Google has now put out a product designed to get users to give them similarly hyper-specific data points for free under the premise it’ll make their online existence better. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: US podcasting revenue is up, Google launches new way to collect data, and a new partnership aims to bring ethics to advertising. One of many podcasting social media staples is sharing platitudes about how the industry is always growing, always doing better. This Monday offered a wonderful moment where one gets empirical data to back them up. The United States podcast ad revenue market hit a billion dollars for the first time in 2021 and shows no sign of slowing down. Anthony Vargas writes for AdExchanger:  “At $1.4 billion – up 72% from roughly $840 million in 2020 – podcasting is now one of the fastest-growing digital media channels, and it's growing twice as fast as the internet advertising market as a whole, according to a report on podcast ad revenue released by the IAB and PricewaterhouseCoopers on Monday.”  Growth has developed so quickly just the US market's 2021 revenue matched podcasting's global 2020 revenue. Vargas attributes a bulk of this growth to the increase of dynamic ad insertion leading to better ad placement. Regardless, things are looking good on the business side of podcasting.  This Tuesday Rain News' Brad Hill reported on the Q1 earnings call of audio distribution platform Audacy. CEO David Field cited strong growth in digital revenue but as far as The Download is concerned, we're interested in their reported 37% podcast revenue increase  Audacy's apps offer a generational divide-bridging service, offering a place to access both terrestrial radio stations and on-demand audio in the form of podcasts in the same place. And it appears Audacy is aiming to take advantage of their broad audience. Brad Hill reports from the earnings call:  “A key forward-looking emphasis of the call was the Audacy Digital Audience Network, a scale-and-reach initiative which was launched during the quarter. Field described it as ‘an addressable and aggregate of over 60 million listeners across our app, streaming content and podcast lineup, enabling precision targeting at scale, coupled with real-time optimization and reporting.'” Up next: a bit of nostalgia looking back at the world that allowed podcasting to exist. Last Thursday Ben Thompson of Stratechery posted an interview with Tony Fadell, the designer known as the father of the iPod.  On the off chance there are members of The Download's audience who aren't old enough to rent a car: the very word podcast is a portmanteau of iPod and broadcast, originally created specifically as a way to share spoken word to Apple's wildly successful MP3 player via their iTunes digital media platform. With Wednesday's announcement that Apple has officially discontinued the iPod Touch, a vestigial remnant of the iPod brand, it's a good time to be nostalgic for the early days of the industry and reflect on how much has changed.  Thompson's interview with Fadell gleefully partakes of nostalgia, rehashing key moments from both Fadell's career and that of the iPod's development. Steve Jobs' leadership style from Apple's 2005 flash memory gambit, the interview evokes memories of a time when touch screens were still exotic futuristic technology.  Last Thursday Olivia Morley, writing for Adweek, covered the announcement of Havas Media Group partnering with the Institute of Advertising Ethics. According to Havas, they intend to offer an advertising ethics certification course to over 9,000 clients and employees.  A quote from the founding COO of IAE, as reported by Morley:  “‘Our industry, astoundingly, is virtually the only professional industry—unlike law, medicine, architecture, engineering, et cetera—that doesn't have any sort of industry code of ethics or certification for ethics,' said Andrew Susman, noting that this will now change.” As Susman said, the IAE has identified a marked lack of training and focus on ethics in advertising. This has a trickle-down effect on the podcasting industry, as we've seen before with various sticky situations companies and creatives alike create with brand safety or unintentional side effects of unethical systems.  “Ethics, according to Downing, can extend to many things. Some include issues of brand safety and ensuring that clients are not using discriminatory ad filters that impact minority creators. For example, putting “LGBTQ+” on a blocklist.” One needs only look at the tech industry's laundry list of issues with their army of engineers with no ethical training creating wildly unethical digital ecosystems. A more ethical advertising industry, if it takes advantage of the IAE and whatever competitors might arise, is a better one.  Speaking of weird ethics: The Download is going to take a brief moment to report on someone reporting on our mothership Sounds Profitable. Tom Webster is leaving Edison Research to join Sounds Profitable as a partner. Webster goes into detail on his motivations and goals for the new position in Tuesday's edition of his newsletter I Hear Things. Quoting Tom: “On June 1st, I am joining Sounds Profitable as Partner, teaming up with Bryan Barletta to help build something to make the podcasting space better for everyone. As a part of that, I Hear Things and its companion podcast will then be under the umbrella of Sounds Profitable, where I'll be a regular contributor.” Webster aims to pursue his and Sounds Profitable founder Bryan Barletta's common goal of making podcasting better. Being a veteran of research and presentations, he's broken it down into an easily-digestible four pillars: insightful content, industry-leading research, unmissable events, and peerless advisory services.  Welcome aboard, Tom. This Wednesday Google announced a new service titled My Ad Center during their annual I/O event. Greg Finn covered the announcement for Search Engine Land.  "All Google users will now have the ability to choose the brands and topics most germane to them that they want to see. This is much different than the Topics targeting within the Privacy Sandbox now being tested, as the inputs are dictated directly by the user.” At launch My Ad Center will only be compatible with Google's search results, YouTube, and Google Discover. On its surface the service promises better transparency with users receiving more granular information as to why they're being served a particular ad, and giving them the ability to fine-tune what topics they would prefer Google cater to. Of course, that's the corporate line. One of the recurring stories that's changing the industry and keeps appearing on The Download is that of advertisers adjusting to stronger privacy on mobile devices and desktop browsers. People serving ads simply don't have access to the hyper-specific data they once did, and conveniently Google has now put out a product designed to get users to give them similarly hyper-specific data points for free under the premise it'll make their online existence better.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

This week on The Download: US podcasting revenue is up, Google launches new way to collect data, and a new partnership aims to bring ethics to advertising. One of many podcasting social media staples is sharing platitudes about how the industry is always growing, always doing better. This Monday offered a wonderful moment where one gets empirical data to back them up. The United States podcast ad revenue market hit a billion dollars for the first time in 2021 and shows no sign of slowing down. Anthony Vargas writes for AdExchanger: “At $1.4 billion – up 72% from roughly $840 million in 2020 – podcasting is now one of the fastest-growing digital media channels, and it’s growing twice as fast as the internet advertising market as a whole, according to a report on podcast ad revenue released by the IAB and PricewaterhouseCoopers on Monday.” Growth has developed so quickly just the US market’s 2021 revenue matched podcasting’s global 2020 revenue. Vargas attributes a bulk of this growth to the increase of dynamic ad insertion leading to better ad placement. Regardless, things are looking good on the business side of podcasting. This Tuesday Rain News’ Brad Hill reported on the Q1 earnings call of audio distribution platform Audacy. CEO David Field cited strong growth in digital revenue but as far as The Download is concerned, we’re interested in their reported 37% podcast revenue increase Audacy’s apps offer a generational divide-bridging service, offering a place to access both terrestrial radio stations and on-demand audio in the form of podcasts in the same place. And it appears Audacy is aiming to take advantage of their broad audience. Brad Hill reports from the earnings call: “A key forward-looking emphasis of the call was the Audacy Digital Audience Network, a scale-and-reach initiative which was launched during the quarter. Field described it as ‘an addressable and aggregate of over 60 million listeners across our app, streaming content and podcast lineup, enabling precision targeting at scale, coupled with real-time optimization and reporting.’” Up next: a bit of nostalgia looking back at the world that allowed podcasting to exist. Last Thursday Ben Thompson of Stratechery posted an interview with Tony Fadell, the designer known as the father of the iPod. On the off chance there are members of The Download’s audience who aren’t old enough to rent a car: the very word podcast is a portmanteau of iPod and broadcast, originally created specifically as a way to share spoken word to Apple’s wildly successful MP3 player via their iTunes digital media platform. With Wednesday’s announcement that Apple has officially discontinued the iPod Touch, a vestigial remnant of the iPod brand, it’s a good time to be nostalgic for the early days of the industry and reflect on how much has changed. Thompson’s interview with Fadell gleefully partakes of nostalgia, rehashing key moments from both Fadell’s career and that of the iPod’s development. Steve Jobs’ leadership style from Apple’s 2005 flash memory gambit, the interview evokes memories of a time when touch screens were still exotic futuristic technology. Last Thursday Olivia Morley, writing for Adweek, covered the announcement of Havas Media Group partnering with the Institute of Advertising Ethics. According to Havas, they intend to offer an advertising ethics certification course to over 9,000 clients and employees. A quote from the founding COO of IAE, as reported by Morley: “‘Our industry, astoundingly, is virtually the only professional industry—unlike law, medicine, architecture, engineering, et cetera—that doesn’t have any sort of industry code of ethics or certification for ethics,’ said Andrew Susman, noting that this will now change.” As Susman said, the IAE has identified a marked lack of training and focus on ethics in advertising. This has a trickle-down effect on the podcasting industry, as we’ve seen before with various sticky situations companies and creatives alike create with brand safety or unintentional side effects of unethical systems. “Ethics, according to Downing, can extend to many things. Some include issues of brand safety and ensuring that clients are not using discriminatory ad filters that impact minority creators. For example, putting “LGBTQ+” on a blocklist.” One needs only look at the tech industry’s laundry list of issues with their army of engineers with no ethical training creating wildly unethical digital ecosystems. A more ethical advertising industry, if it takes advantage of the IAE and whatever competitors might arise, is a better one. Speaking of weird ethics: The Download is going to take a brief moment to report on someone reporting on our mothership Sounds Profitable. Tom Webster is leaving Edison Research to join Sounds Profitable as a partner. Webster goes into detail on his motivations and goals for the new position in Tuesday’s edition of his newsletter I Hear Things. Quoting Tom: “On June 1st, I am joining Sounds Profitable as Partner, teaming up with Bryan Barletta to help build something to make the podcasting space better for everyone. As a part of that, I Hear Things and its companion podcast will then be under the umbrella of Sounds Profitable, where I’ll be a regular contributor.” Webster aims to pursue his and Sounds Profitable founder Bryan Barletta’s common goal of making podcasting better. Being a veteran of research and presentations, he’s broken it down into an easily-digestible four pillars: insightful content, industry-leading research, unmissable events, and peerless advisory services. Welcome aboard, Tom. This Wednesday Google announced a new service titled My Ad Center during their annual I/O event. Greg Finn covered the announcement for Search Engine Land. "All Google users will now have the ability to choose the brands and topics most germane to them that they want to see. This is much different than the Topics targeting within the Privacy Sandbox now being tested, as the inputs are dictated directly by the user.” At launch My Ad Center will only be compatible with Google’s search results, YouTube, and Google Discover. On its surface the service promises better transparency with users receiving more granular information as to why they’re being served a particular ad, and giving them the ability to fine-tune what topics they would prefer Google cater to. Of course, that’s the corporate line. One of the recurring stories that’s changing the industry and keeps appearing on The Download is that of advertisers adjusting to stronger privacy on mobile devices and desktop browsers. People serving ads simply don’t have access to the hyper-specific data they once did, and conveniently Google has now put out a product designed to get users to give them similarly hyper-specific data points for free under the premise it’ll make their online existence better. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Esta semana en La Descarga: aumentan los ingresos de los podcasts en EE.UU., Google lanza un n q uevo modo de recopilar datos, y una asociación intenta llevar la ética a la publicidad. Entre la comunidad de podcasting en las redes sociales, es común ver publicaciones que expresan cómo la industria siempre está creciendo y siempre mejorando. Y este lunes ofreció datos empíricos para respaldarlas. El mercado de ingresos por publicidad de podcasts en los Estados Unidos superó los mil millones de dólares de ingresos por primera vez en el 2021 y no muestra signos de reducir la velocidad. Anthony Vargas escribe para AdExchanger: “Con mil cuatrocientos millones de dólares, un 72% más que los aproximadamente ochocientos cuarenta millones en el 2020, el podcasting es ahora uno de los medios digitales de más rápido crecimiento, y está creciendo el doble de rápido que el mercado completo de publicidad en la Internet, según un informe sobre los ingresos de anuncios de podcasts que fue publicado el lunes por el IAB y PricewaterhouseCoopers.” El crecimiento se ha desarrollado tan rápidamente que solo los ingresos del mercado de EE. UU. en el 2021 coincidieron con los ingresos globales de podcasting en el 2020. Vargas atribuye gran parte de este crecimiento al aumento de la inserción dinámica que brinda mejores ubicaciones para los anuncios. De todos modos, las cosas se ven muy bien para el comercial del podcasting. Este martes, Brad Hill, de Rain News, informó sobre las ganancias del primer trimestre de la empresa de audio, Audacy. El director ejecutivo David Field citó un fuerte crecimiento en los ingresos digitales, pero en la descarga, nos interesa más su aumento del 37% en los ingresos de podcasts que declararon. Las aplicaciones de Audacy ofrecen un servicio de puente generacional, ofreciendo un lugar para acceder a estaciones de radio terrestres y audio on-demand en forma de podcasts en un solo lugar; un competidor directo de la aplicación de iHeartMedia. Y parece que Audacy tiene como objetivo aprovechar su amplia audiencia. Brad Hill informa de la llamada de ganancias: “Un énfasis prospectivo clave de la convocatoria fue el Audacy Digital Audience Network, una iniciativa de escala y alcance que se lanzó durante el trimestre. Field lo describió como "una audiencia de más de 60 millones de oyentes a quienes se pueden dirigir anuncios en la aplicación, el contenido de streaming y en el catálogo de podcasts, que permite una orientación precisa a escala, junto con optimización e informes en tiempo real". A continuación: un poco de nostalgia recordando el mundo que brindó los podcasts. El jueves pasado, Ben Thompson de Stratechery publicó una entrevista con Tony Fadell, el diseñador conocido como el padre del iPod. Por si acaso haya miembros de la audiencia de la descarga que no sepan de donde viene el termino, podcast, la misma palabra es una fusión de dos palabras: iPod y broadcast, que en español significa, transmisión. El podcast fue creado originalmente como una forma de subir contenido de palabra hablada en el exitoso reproductor de MP3 de Apple, a través de su plataforma iTunes. Con el anuncio del miércoles de que Apple ha suspendido oficialmente el iPod Touch, el último heredero del iPod, es un buen momento para sentir nostalgia por los primeros días de la industria y reflexionar sobre cuánto ha cambiado. La entrevista de Thompson con Fadell emita alegremente la nostalgia, repasando momentos claves tanto de la carrera de Fadell como del desarrollo del iPod. La entrevista evoca recuerdos de una época en la que los touchscreens, o sea las pantallas táctiles, todavía eran una tecnología futurista y exótica. El jueves pasado, Olivia Morley, escribiendo para Adweek, cubrió el anuncio de la asociación de Havas Media Group con el Institute of Advertising Ethics, o sea el IAE. Según Havas, la firma pretende ofrecer un curso de certificación de ética publicitaria a más de 9.000 clientes y empleados. Una cita del director de operaciones del IAE, según Morley, dice “'Nuestra industria, sorprendentemente, es prácticamente la única industria profesional, a diferencia de la abogacía, la medicina, la arquitectura, la ingeniería, etcétera, que no tiene ningún tipo de código de ética industrial o certificación de ética', dijo Andrew Susman, señalando que esto ahora cambiará”. Como dijo Susman, el IAE ha identificado una falta de entrenamiento y enfoque en la ética hacia la publicidad. Esto tiene un efecto en la industria del podcasting, como hemos visto antes con varias situaciones difíciles que las empresas y los creativos crean con la seguridad de la marca o los efectos secundarios no intencionales de los sistemas inmorales. “La ética, según Downing, puede extenderse a muchas cosas. Algunos incluyen problemas de seguridad de la marca y garantizar que los clientes no utilicen filtros de anuncios discriminatorios que afecten a los creadores de minorías. Por ejemplo, poner "LGBTQ+" en una lista negra". Solo hay que mirar la larga lista de problemas de la industria tecnológica con su ejército de ingenieros sin entrenamiento de ética que crean ecosistemas digitales tremendamente inmorales. Una industria publicitaria más ética, si aprovecha el IAE y cualquier competidor que surja, será mejor. Hablando de ética: la descarga se tomará un breve momento para informar sobre alguien que embarcará en la nave de Sounds Profitable. Tom Webster deja Edison Research para unirse a Sounds Profitable como socio. Webster entra en detalles sobre sus motivaciones y objetivos para el nuevo puesto en la edición del martes de su boletín I Hear Things. En palabras de Webster: “El primero de junio, me uniré a Sounds Profitable como socio, formando equipo con Bryan Barletta para ayudar a construir algo que mejore el espacio de los podcasts para todos. Como parte de eso, I Hear Things y su podcast complementario estarán bajo la marca de Sounds Profitable, donde seré un colaborador frecuente.” Webster tiene como objetivo perseguir la meta común que comparte con el fundador de Sounds Profitable, Bryan Barletta, de mejorar el podcasting. Siendo un veterano de la investigación y las presentaciones, dividió su objetivo en cuatro pilares fáciles de digerir: contenido perspicaz, investigación líder en la industria, eventos imperdibles y servicios de asesoramiento sin igual. Bienvenido, Tom. Este miércoles, Google anunció un nuevo servicio titulado My Ad Center durante su conferencia anual llamada Google I/O. Greg Finn cubrió el anuncio en Search Engine Land. "Todos los usuarios de Google ahora tendrán la capacidad de elegir las marcas y los temas más relacionados con ellos que desean ver. Esto es muy diferente a la orientación por temas dentro del Privacy Sandbox que ahora se está probando, ya que las entradas son dictadas directamente por el usuario.” En el momento del lanzamiento, My Ad Center solo será compatible con los resultados de búsqueda de Google, YouTube y Google Discover. A primera vista, el servicio promete una mayor transparencia con los usuarios que reciben información más granular sobre por qué se les muestra un anuncio en particular, y les da la capacidad de ajustar los temas que prefieren que Google atienda. Una de las historias recurrentes en la descarga que está cambiando la industria es la de los anunciantes que se adaptan a una mayor privacidad en dispositivos móviles y navegadores de computadora. Las personas que publican anuncios simplemente no tienen acceso a los datos específicos que alguna vez tuvieron, y convenientemente, Google ahora ha lanzado un producto diseñado para que los usuarios les proporcionen puntos de datos específicos y similares de forma gratuita bajo la premisa de que mejorará sus experiencias en línea. Finalmente, NPR y LAist Studios lanzan Oye, The Lab For LatinX Creators, una incubadora de audio para creadores Latinos. Las empresas buscan a creadores, escritores, y expertos en varias materias que tengan una idea o propuesta para un proyecto de audio que resonará con audiencias Latinas y más allá de ellos. Las buenas noticias es que tienen hasta la medianoche del 26 de mayo para aplicar a la incubadora – encontrarán el enlace a la aplicación en nuestros detalles del episodio. Las malas noticias es que las empresas buscan ideas para proyectos que se presentarían en inglés, aunque apoyarían una serie bilingüe o en Spanglish. A los finalistas se les brindará un taller virtual de seis semanas, que incluirá entrenamiento, preparación, y recursos a los participantes para desarrollar sus presentaciones y probar sus conceptos, incluso una asignación para cubrir esta mano de obra y el tiempo dedicado al proyecto. Los participantes presentarán sus pilotos a una pequeña audiencia y las propuestas se considerarán para un mayor desarrollo. En palabras de Lauren Gonzalez gerente de desarrollo de contenido en NPR, “A través de Oye, nuestro objetivo es animar a los creativos latinos que puedan reflejar su experiencia vivida y sus comunidades de una manera que les resulte auténtica.” Nuestro equipo de la descarga está alegre que NPR y LAist, dos empresas que han prometido diversificar su contenido y empleados de manera que representaría comunidades poco representadas en el audio, como los latinos, están mostrando que de verdad quieren cumplir con su promesa. La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Evo Terra son los productores ejecutivos de La Descarga de Sounds Profitable.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

From consumers, agencies and brands, to governments, activist investors and employees ethical behaviour in the ad industry is scrutinized today more than ever before. The risks of inaction are growing…while the premium associated with doing ethics has increased. At Havas we are proud to be the first agency to offer the Institute for Advertising Ethics' (IAE) Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost. We are embedding an ethics framework that runs through our organization and instilling a culture of ethics via training and talent engagement. The IAE is the only independent body addressing the urgent and complex issues of ethical standards and practices across all aspects of advertising communications. In this episode your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and his special guest Andrew Susman, COO, IAE get to the heart of why ethics matter today - more than ever before - and discuss clear, actionable steps industry stakeholders can take to embed ethical behaviour. And don't miss Andrew's Meaningful Media Fast Five! From Mixcloud to doom-scrolling! Enjoy! Drop us a line: podcast@havasmg.com and connect with us on our socials: Facebook: https://www.facebook.com/HavasMediaGroup/ LinkedIn: https://www.linkedin.com/company/havas-media Twitter: http://www.twitter.com/HavasMediaGroup Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

If the metaverse is the world of the imagination - powered by technology - where and how can brands show up in a meaningful way? In this episode join your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and his special guest Sarah Ivey, Chief Strategy Officer, North America, Havas Media Group, as they delve into tech-fueled media experiences and the challenges and opportunities facing brands as they seek to meaningfully engage consumers in the tech space. And don't miss Sarah's Meaningful Media Fast Five – which includes Quartz news, the National Hockey League, and a morning visit to TikTok to watch the sunrise over Canada's Lake Superior! What are YOUR meaningful media? Drop us a line: podcast@havasmg.com and connect with us on our socials: Facebook: https://www.facebook.com/HavasMediaGroup/ LinkedIn: https://www.linkedin.com/company/havas-media Twitter: https://www.twitter.com/HavasMediaGroup Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

100. odcinek podcastu w programie "Jutronauci". Z Rosji wycofuje się coraz więcej marek. A co dalej z tymi, które z różnych powodów wciąż postanowiły tam zostać? Czy bojkot w sieci przełoży się na większą niechęć do nich, a w końcu na zmianę przyzwyczajeń konsumenckich? Między innymi o tym rozmawia Joanna Sosnowska z "Gazety Wyborczej" z Anną Kuropatwą, dyrektorką ds. strategii w Havas Media Group. Więcej tekstów i rozmów o przyszłości znajdziesz w najnowszej edycji programu "Jutronauci": https://wyborcza.pl/jutronauci

“We're not just creating an attention economy, but an attention ecology,” states Jon Waite, Global Head of Media Experience Activation, Havas Media Group, in this episode dedicated to the Attention Economy.Join your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and his special guest Jon Waite as together they explore the what, the how, and the why of measuring attention - and crucially, how meaningful media experiences drive attention.And what are Jon's Meaningful Media? From relaxing with Netflix' ‘Below The Deck' series to getting inspired with ‘99% Invisible' podcast, listen to find out more!We'd love to hear your thoughts about the Attention Economy and meaningful media in general!Drop us a line: podcast@havasmg.com and connect on our socials:Facebook: https://www.facebook.com/HavasMediaGroup/LinkedIn: https://www.linkedin.com/company/havas-mediaTwitter: https://www.twitter.com/HavasMediaGroup Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

What makes media meaningful? Why does it matter?In this first episode of The Meaningful Media podcast, your host Ben Downing, Global Managing Director for Ethical Media and Strategic Partnerships at Havas Media, and his special guest - Greg James, Global Chief Transformation Officer, Havas Media Group – unpack why media has never mattered more – to consumers, to brands, to all of us.Don't miss Greg's Meaningful Media Fast Five - from guilty pleasures like Vera and Real Housewives to inspirational media, like the Pivot podcast.And you'll find lots more insights on ‘meaningfulness' - for brands and wider society - in our massive Meaningful Brands study. Visit https://www.meaningful-brands.com.We'd love to hear your thoughts about meaningful media.Drop us a line! podcast@havasmg.com and reach out on our socials:Facebookhttps://www.facebook.com/HavasMediaGroup/LinkedInhttps://www.linkedin.com/company/havas-media/Twitterhttps://twitter.com/HavasMediaGroup Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Sean bienvenidos a un nuevo episodio de los Podcast de Ecommerce News. En el capítulo 77 charlamos tranquilamente con Nico Muñoz, uno de los grandes del digital en nuestro país. Niko comenzó su andadura en marketing digital en 1996 en Electronic Arts , el líder en videojuegos. En 1999 se incorporó al Grupo Telefónica en el equipo que fundó la división de internet (Terra) donde gestionó el área de desarrollo de productos lanzando entre otros IPTV (Imagenio), Online TV (Big Brother y Disney TV), o Terra Games. En 2000, fundó Rumbo, la agencia de viajes online líder en Latam y España aún en funcionamiento. Entre 2005 y 2015 dirigió el equipo de Innovación y Desarrollo Corporativo Global en Havas Media Group , el sexto conglomerado mundial de servicios de marketing y publicidad. También tiene experiencia en FMCG ( Pescanova ) y Seguros ( Zurich). Niko ha lanzado productos y servicios relacionados con la tecnología en más de 10 países. Ha adquirido empresas en 3 continentes. Hablamos de su carrera y trayectoria profesional, descubrimos algunos secretos y echamos una mirada hacia los cambios que se están produciendo en el consumo y el consumidor. ¡Que lo disfrutes!

Who is Paul Frampton? Paul is the European President for Control v Exposed, a marketing services consultancy and addressable media specialist. Paul is an experienced business leader and one of the UK's defining voices in disruption and marketing. He was previously CEO of a hospitality tech scale-up, Tink Labs, scaling the business from 20 to 200 across EMEA. Prior to that, Paul was Group CEO for Havas Media Group, responsible for a £100m turnover, 900 people organisation. The Evening Standard newspaper in London included Paul in their ‘Progress 1000 Brand Builders 2016' while The Drumvoted him the ‘5th Most Influential Person in UK Digital'. Paul was also honored to accept Twitter's‘Lifetime Achievement Award'. An active advisor and investor in the start-up community for businesses in the Marketing and HR tech space and an early-stage VC. Paul is an influencer on LinkedIn and Twitter with over 25,000 followers. He serves as Chair of The Youth Group, dedicated to improving job prospects for young people. An advocate for diversity and inclusion, Paul is an advisor for Women in Marketing and was named one of Management Today's '30 Male Agents of Change.' When not working or speaking at industry events, Paul focuses on family life, his five children, and DJ'ing. He is an BA Honours graduate of The University of Southampton.

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Maersk: Setting a new course for growth, winner of the B2B Grand Prix in this year's WARC Awards for Effectiveness. Maersk set out to reshape the industry by diversify its offering to become a complete end-to-end logistics provider. We spoke to Dominic Pope, Global Marketing Manager at Maersk and Bryan Hogg, Strategy Director at Havas Media Group to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In Episode 3 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Mike Bregman, Chief Data Officer at Havas Media Group where they discuss how the evolution of consumer data is providing competitive advantage, which includes: • How the marketplace for consumer data has changed • The rise of the walled gardens • Defining relevant use cases that deliver the most value • How to calculate effort versus value • Using Data Science to predict ROI • The emergence of cleanrooms • Consumer identity & privacy will be guarded commodity • People still do want to be targeted, what they don't want is to be sold to • Why 10:1 provides greater ROI than 1:1 • How that reduces certain privacy concerns • Why an individual consumer journey is a “pipe dream” • Getting the balance right between privacy and innovation • The importance of successful use cases • The importance of collaboration between the CDO & CMO • Level of investment from lead to sale • The Rubik's cube between brand advertising and performance media • Embracing the connected consumer journey • The importance of consumer experience • Why people will be the future of the modern-day data platform

Havas Media Group chair and founding CEO Mike Wilson will stand down at the end of the month. The team discusses what his departure means for the agency group, and whether it will impact future integration for Havas with its parent company, French entertainment giant, Vivendi.Weber Shandwick and Jack Morton Australia confirmed to Mumbrella this week that group managing director Helen Graney bought a majority stake in both agencies earlier this year. So why did the deal go under the radar, and what conclusions can we draw from this and other agency sell-offs by IPG both in Australia and across the Asia Pacific region?Google and Facebook have each unveiled new initiatives to support Australian news journalism. Google will team up with News Corp to create the Digital News Academy, which they say will provide digital skills training and new opportunities for young journalists. Meanwhile, Facebook launched its $15 million news fund and the expansion of its Facebook News product to Australia. The team wonders whether Google and Facebook are really the savours of news journalism, amid smaller publishers still struggling to strike deals under the News Media and Digital Platforms Mandatory Bargaining Code.Plus, Nine Radio managing director Tom Malone joins Zanda Wilson to reflect back on 18 months or so since Nine took over control of Macquarie Media. Malone speaks about recent radio ratings and why Ben Fordham's commercial appeal is more important than his ratings.

We hear a lot about ‘purpose' - and indeed, from an advertising perspective, brands have to be super cautious about coming across as ‘greenwashing'. But purpose isn't a new concept of course - and in this podcast, we're joined by senior marketer Paul Frampton, to discuss the role purpose has played in marketing and advertising - and the role marketing plays in driving sustainability. Paul is the International President for Control v Exposed, a marketing services consultancy and addressable media specialist with responsibility for EMEA & APAC. Paul is an experienced business leader and one of the UK's defining voices in disruption and marketing. He was previously CEO of a hospitality tech scale-up, Tink Labs, scaling the business from 20 to 200 across EMEA. Prior to that, Paul was Group CEO for Havas Media Group, responsible for a £100m turnover, 900 people organisation. For more information about Paul and Control -v- Exposed visit - https://controlvexposed.com/ Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch. Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

We hear a lot about ‘purpose' - and indeed, from an advertising perspective, brands have to be super cautious about coming across as ‘greenwashing'. But purpose isn't a new concept of course - and in this podcast, we're joined by senior marketer Paul Frampton, to discuss the role purpose has played in marketing and advertising - and the role marketing plays in driving sustainability. Paul is the International President for Control v Exposed, a marketing services consultancy and addressable media specialist with responsibility for EMEA & APAC. Paul is an experienced business leader and one of the UK's defining voices in disruption and marketing. He was previously CEO of a hospitality tech scale-up, Tink Labs, scaling the business from 20 to 200 across EMEA. Prior to that, Paul was Group CEO for Havas Media Group, responsible for a £100m turnover, 900 people organisation. For more information about Paul and Control -v- Exposed visit - https://controlvexposed.com/ (https://controlvexposed.com/)

Liting Spalding, head of audience planning & programmatic at Havas Media Group, joins ExchangeWire's Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. In this episode, they cover: does China offer alternative business models that Western tech companies should try to imitate?; Reddit launch an in-house agency, KarmaLab; and brands could turn to loyalty programs to make up for the end of third-party cookies.

There’s no doubt that metric reports are valuable for marketers. After all, those numbers offer insights that greatly influence decisions around where a company should be spending its money. But what happens when two completely different programs, such as an NBA game and network television drama, draw similar audience metrics? How do you differentiate the two? Or does it not really matter? After all, if both programs are drawing the same number of viewers, they have to be equivalent, right? “There's a number of variables that you would look at to evaluate whether something is meaningful, but it all depends on what the consumer target is that you're looking at. So you can put in any variables that you want to decide what they are, such as which program you would choose, but you're not just looking at spots and dots like we have in the past. You're evaluating that programming based on whether it will resonate with the audience, and whether it's in the right context for that audience.”All those spots and dots, they are important in their own right, and on this episode of Marketing Trends, Erin Flaxman, Global Chief Growth Officer for Havas Media Group, explains why. Erin discusses why it’s important to dive deeper into all the numbers on your metrics report in order to better understand your target audience. Plus, she gives some practical tips on how brands can create meaningful content based on what the metrics reveal in order to more fully connect with consumers.Main Takeaways:Brand Matters, Right?: Not according to a study done by Havas Media Group. If 80% of brands completely disappeared, most consumers would not care. What consumers do care about is if the product and company engage with them in a meaningful way.More than Just Spots and Dots: It’s important to remember that not all ratings and metrics are positive for your brand. Just because two separate events draw similar results ini audience size, those audiences are not always equal, so you have to be thinking about which audience is right for your brand. An audience for an NBA game is completely different than one for an episode of Breaking Bad. As a marketer what you need to be looking at is how your product or service fits into that audience and how you provide meaningful content to them.Not Just Another Zoom: One of the biggest challenges for companies today remains how marketers present pitches to clients. When putting together a pitch, marketers have to start thinking about new ways they can be creative and show that they have a plan to keep the audience on the other side of the screen actively engaged.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

In this episode we speak with Amy Kean, who has been in the media world for 14 years, initially cutting her industry teeth at the IAB as head of PR. She moved to create the social teams of each agency of the Havas Media Group, before moving into innovation and launching Havas Media Labs. In the latter half of her career she lead Mindshare’s strategy and insights across APAC, then headed back to the UK to run planning and strategy for Coty’s in-house digital agency, Beamly. Amy pens a column for Shots magazine and her first book of poetry – The Little Girl Who Gave Zero F*cks – has been a number 1 Amazon bestseller.We discuss:the message behind Amy’s best selling bookthe process of writing a bookthe ups and downs of the advertising world  why being weird is the new normal  

Sargi Mann, EVP and Head of Digital Strategy and Investments at Havas Media Group, joins this episode to discuss the importance of location marketing in both physical and digital spaces, and what that can mean for OOH.

Luis es el actual Head of innovation de Havas Media Group, tambien es juez de Start4big. Fue un event organizer de TedX parque del Oeste y Mentor en aceleradoras para startups. Su mundo está vinculado al cambio, a las novedades y lidera un grupo de profesionales dentro del grupo Havas que aporta soluciones innovadoras a sus clientes.Si quieres participar en nuestro podcast envianos un mail a: emprende2@yumiwi.com

Welcome back to Intellicast! On this episode, Brian Lamar and Producer Brian catch-up and discuss the latest in market research, current events, and more! The episode kicks off with the guys discussing a new study released by CNBC and SurveyMonkey on worker happiness that found 38% of Americans are happier now than before the pandemic. This then leads into a discussion of a recent music event by an artist that is near and dear to us – Prince. The Prince estate streamed one of his concerts from the 1980s on YouTube this past weekend, and needless to say, Brian Lamar tuned in (more than once). He gives Producer Brian a recap of the concert and some of his top moments. The conversation then turns to states starting to open back up, in particular Ohio. They discuss what they experience this weekend where restaurants and other businesses started to open in a limited capacity, and what it means. They also touch on how the opening will go and what is their own personal lines of doing things but remaining safe. In the last segment, the guys touch on some of the latest market research news, including Measure Protocol’s new QuickAnswers solution, ESOMAR’s report on the $18.7B loss of value the insights sector is facing, and a new media study by Havas Media Group on the habits and behaviors of Gen Z. We hope you enjoy! You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at: www.emi-rs.com/connector/. The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/ You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

SurveyGizmo launches a Net Promoter Score tool to help companies gain customer feedback. PRS IN VIVO launches LAB, a suite of innovative qualitative services, designed to Leverage Authentic Behavior from consumers. MRI-Simmons, an insights provider, and FourthWall Media, a leader in television analytics, partners to allow marketers in the television ecosystem to incorporate MRI-Simmons audiences in advanced TV campaigns. In human capital news, Zappi appoints Yvonne O’Brien as Executive Vice President. She previously served at Clear Channel, IPG, Havas Media Group, and as a freelance data strategist. Deepak Garkhel is promoted to Ipsos’ Operations Director for its’ APEC region. Meanwhile,  Pratim Thakurta will serve as the Head of Operations, and Kedar Padgaonkar will lead data processing. Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io.  And that’s your daily briefing of marketing research news. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Sources:  SurveyGizmo: https://www.surveygizmo.com/  PRS In Vivo: https://www.prs-invivo.com/2020/01/29/prs-in-vivo-announces-the-launch-of-lab/ MRI-Simmons:  https://www.mrisimmons.com/press/mri-simmons-fourthwall-media-partner-provide-custom-tv-audiences/ Yvonne O’Brien: https://www.linkedin.com/in/yvonne-o-brien-095a42a/  Zappi: https://www.zappi.io/  Ipsos: https://www.ipsos.com/en  This Episode’s Sponsor:This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It's Lookback's mission to humanize technology by bridging the gap between end users and product teams. Lookback's customers range from one man teams building web and app experiences to the world's largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback's offering, please visit www.lookback.io.

On this episode of the Get Social Connected Leader podcast, I'm delighted to interview Paul Frampton. Paul is the EMEA CEO for travel tech startup, hi inc, and also leads B2C strategy globally including for Hong Kong, Singapore, and Japan. Previously, Paul was CEO of Havas Media Group where he oversaw a $100 million pound business with 900 staff and 10 operating companies. He's an active supporter of the startup community, and [inaudible 00:00:59] mentor to some of the leading lights at the entrepreneurial space and over the years, he's received a number of accolades. Recently voted disruptive tech leader of the year by Media Tele MAGFest. Named one of Europe's top 100 B2B marketing leaders by Hot Topics, listed in the Evening Standard's Progress 1000 brand builders, voted the fifth most influential person in UK digital in the Drums Digerati League, and gifted the lifetime achievement award by Twitter.Paul is also a passionate ambassador for diversity and inclusion, and was one of just 30 men recognized in Management Today's Male Agents of Change Awards in 2018, and last but not least, he's an active voice for youth as chair of Big Youth Group, an organization designed to improve the odds for young people globally.

Businesses that were late adopters of the World Wide Web and the mobile realm are the butt of obsolescence-themed jokes today. Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. Alan: Today’s guest is Rori DuBoff, Managing Director and Head of Content Innovation and Strategy for Extended Reality — that’s VR, AR and MR — at Accenture Interactive. Rori is a strategic and innovations leader with over 20 years experience working in digital marketing, integrated media, creative brand advertising, and emerging technologies. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation. Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. Previous to that, Rori was a partner and director of strategy at Ogilvy, where she focused on developing digital marketing strategies for health, retail, and media industries. Rori holds an MBA from NYU Stern School of Business and a B.A. from the University of Pennsylvania. She is a regular public speaker, contributing writer for Ad Age, Guardian, Campaign US, Mediapost, and a jury member for the Cannes Lions. With that, I mean, what more can I say? Rori, welcome to the show, and Rori, I just want to let people know that they can find you on Accenture.com and they can follow you on Twitter @RoriDuBoff. Rori, welcome to the show. Rori: Thank you. Nice to nice to be joining. Alan: It’s such a pleasure to have you on the show, and I’m really excited. I want to dive right in and get an understanding of what Accenture Interactive does, and what your role there is, and how you’re helping businesses use these virtual/augmented/mixed reality technologies across their enterprise. Rori: Sure. So, Accenture Interactive is part of the larger Accenture consulting company. So Accenture is a very large technology and strategy company with over 400,000 employees worldwide. Accenture Interactive was developed, I think about five… a little bit more than five years ago, to focus more on the brand experiences that a lot of our clients were looking to develop, in terms of engaging customers. So within Accenture Interactive, we focus on user journeys, on strategy, on experiences, on marketing, and we’ve more recently — in the last two years — been looking at this new space of extended reality. And extended reality is the term that we are using at Accenture, and I think across the industry others are also using this term “XR” to include virtual reality, augmented reality, 3D experiences; all different types of experiences that blend the digital and physical worlds, and work on extending your reality. Alan: So, would the things like computer vision and machine learning, would that fit? Would you bundle those under XR as well? Rori: Yeah, absolutely. Those are critical technologies that we are looking at, in terms of making VR and AR experiences smarter, more personalized. Accenture has different groups, like a group headed dedicated to artificial intelligence, things like cloud computing, and machine learning is a part of artificial intelligence. And we work together to sort of use those technologies within the immersive experience area. Alan: Incredible. So let’s dive in: what are some of the best examples that you or your team has worked on in this type of role? So, you’re meeting with a cus

Businesses that were late adopters of the World Wide Web and the mobile realm are the butt of obsolescence-themed jokes today. Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. Alan: Today’s guest is Rori DuBoff, Managing Director and Head of Content Innovation and Strategy for Extended Reality — that’s VR, AR and MR — at Accenture Interactive. Rori is a strategic and innovations leader with over 20 years experience working in digital marketing, integrated media, creative brand advertising, and emerging technologies. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation. Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. Previous to that, Rori was a partner and director of strategy at Ogilvy, where she focused on developing digital marketing strategies for health, retail, and media industries. Rori holds an MBA from NYU Stern School of Business and a B.A. from the University of Pennsylvania. She is a regular public speaker, contributing writer for Ad Age, Guardian, Campaign US, Mediapost, and a jury member for the Cannes Lions. With that, I mean, what more can I say? Rori, welcome to the show, and Rori, I just want to let people know that they can find you on Accenture.com and they can follow you on Twitter @RoriDuBoff. Rori, welcome to the show. Rori: Thank you. Nice to nice to be joining. Alan: It’s such a pleasure to have you on the show, and I’m really excited. I want to dive right in and get an understanding of what Accenture Interactive does, and what your role there is, and how you’re helping businesses use these virtual/augmented/mixed reality technologies across their enterprise. Rori: Sure. So, Accenture Interactive is part of the larger Accenture consulting company. So Accenture is a very large technology and strategy company with over 400,000 employees worldwide. Accenture Interactive was developed, I think about five… a little bit more than five years ago, to focus more on the brand experiences that a lot of our clients were looking to develop, in terms of engaging customers. So within Accenture Interactive, we focus on user journeys, on strategy, on experiences, on marketing, and we’ve more recently — in the last two years — been looking at this new space of extended reality. And extended reality is the term that we are using at Accenture, and I think across the industry others are also using this term “XR” to include virtual reality, augmented reality, 3D experiences; all different types of experiences that blend the digital and physical worlds, and work on extending your reality. Alan: So, would the things like computer vision and machine learning, would that fit? Would you bundle those under XR as well? Rori: Yeah, absolutely. Those are critical technologies that we are looking at, in terms of making VR and AR experiences smarter, more personalized. Accenture has different groups, like a group headed dedicated to artificial intelligence, things like cloud computing, and machine learning is a part of artificial intelligence. And we work together to sort of use those technologies within the immersive experience area. Alan: Incredible. So let’s dive in: what are some of the best examples that you or your team has worked on in this type of role? So, you’re meeting with a cus

"La verdad absoluta nunca ha existido y ahora, en este negocio, menos". ¡¿Cómo?! Escucha en este episodio del podcast en español #EnLaMentedelosCEO, con entrevistas a los directivos de agencias y medios de comunicación, a Ignacio Iglesias, cabeza de Havas Media Group Central Latam y CEO de Havas Media Colombia, una de las compañías más grandes de la región. En esta entrevista que resulta útil para todos los que estén en la industria del marketing y las comunicaciones, Iglesias habla de la supuesta cuarta revolución y cómo la vivimos los medios de comunicación y los anunciantes. ¿Será que sí existe? Para él, "la carrera la gana quien genere mejores contenidos para las audiencias" y ahí está justamente la clave del éxito. Escucha este episodio del podcast y descubre qué piensa Ignacio Iglesias sobre la manera como los medios deben comunicar hoy, qué piensa sobre Google y Facebook y quién cree que va a ganar en el negocio y en la industria.

W tym odcinku jak zwykle omawaimy garść niusów ze świata oraz przyglądamy się tak zwanym meaningful brands. Po drodze wspominamy także o głupocie MLM i kłócimy się na temat szkodliwości mleka UHT Keith Flint nie żyje Ogłoszenia openerowe Żabka otworzy sklepy samoobsługowe Meaningful brands powered by Havas Meaningful Brands 2019 w Polsce Ponad 80 proc. marek mogłoby zniknąć i nie zauważylibyśmy ich nieobecności

“It takes a village” and other thoughts on winning through creativity, curiosity, and risk taking. George Sargent, President Boston, Havas Media Group Take a listen as George Sargent, President Boston, Havas Media Group, discusses how brands can still be meaningful to consumers and how creativity and curiosity are the common traits of the Havas Village hot shots.

Création/culture : ce qui change dans la création d'images et de "contenus" avec les nouveaux médias et les nouveaux business models (Netflix, Amazon, etc.). Par Frédéric Josué, conseiller du président de Havas Media Global et directeur de 18 Havas (centre de recherche et d’innovation d’Havas Media Group - "18 months in advance" - dans quatre domaines : médias, industries culturelles, technology et data science). Plus de conférences : http://podcast.ifm-paris.com/