Podcasts about client strategy

Many nonprofits focus only on digital or direct mail, but you don't have to choose — nor should you. Donors crave cohesive, consistent experiences across multiple touchpoints, and getting your digital and direct mail efforts in sync can help you deliver. In this episode of the Go Beyond Fundraising podcast, we're talking with David Sacchetti, AVP of Client Strategy, about how a direct mail strategy backed by a complementary digital campaign can help solve the myriad challenges today's fundraisers face. No matter where you are with each channel, David offers actionable advice for leveling up. We discuss the importance of storytelling across channels to guide donors toward giving, with David sharing the digital trends that fit perfectly into a direct mail–first campaign. We also cover why your fundraising and marketing teams must work together to ensure brand impressions become donations.

In this no-BS roundtable, David Cowen sits down with Kevin Cohn - Chief Customer Officer at Brightflag; Tyler Finn, Head of Community & Growth at SpotDraft; and Matthew Wheatley, VP, Client Strategy at Priori to unpack the real state of legal operations, talent, and transformation. Forget the panel buzzwords. This episode pulls back the curtain on what's actually happening inside high-performing legal teams. What's inside: • Legal ops has hit a plateau, but careers haven't. The smartest players are skipping the next rung and stepping into legal strategy, transformation, and C-suite alignment. • There's no ladder, just a jungle gym. From executive assistants to legal COOs, this episode is a playbook for navigating ambiguity and turning it into an advantage. • The real skill gap? It's not tech. It's knowing your value. Are you a builder, a manager, or a creator? Know your lane, then double down. This is the episode you forward to your team with one line: “This is the conversation legal ops needs to hear right now.”                                                           

Ever reviewed your sales process mid-ski run?

The World's #1 Personal Development Book Podcast!  In today's episode, we have the pleasure to interview Casey Jacox, author of WIN the RELATIONSHIP, Not the DEAL: Six Common Sense Strategies to Succeed in Life & Business.Casey is a business leader, keynote speaker, executive coach, podcaster, and former top-performing sales executive with over 20 years of experience. As the number one sales rep nationwide for ten consecutive years at Kforce, Casey later became the President of Client Strategy & Partnerships, where he led a sales transformation. Now, as the founder of Winning The Relationship, LLC, he helps companies and individuals develop deeper, more authentic relationships that drive long-term success. He is also the host of The Quarterback DadCast, a podcast dedicated to helping fathers lead with emotional intelligence.In this episode, you'll learn why relationships—not transactions—are the key to sales success, how to develop emotional intelligence as a competitive advantage, and practical ways to slow down and ask better questions that create lasting business relationships. Casey also shares his framework for curiosity, humility, and patience in sales and leadership, as well as actionable strategies for building trust and winning in both business and life.We hope you enjoy this incredible conversation with Casey Jacox.To learn more about Casey, buy his book , and other resources follow the links below:The Book:https://a.co/d/1sjZ1X2Website: http://www.caseyjacox.comhttps://www.linkedin.com/in/caseyjacox/Chapters: 1:53 – Why Casey Wrote the Book for His 23-Year-Old Self 3:19 – What Is EQ? Developing Emotional Intelligence 7:50 – The Golf Course Mindset in Networking 10:53 – Patience in Relationships 12:27 – Effective Meeting Recaps & Patience 15:16 – The Power of Belief in Selling 22:24 – The Golden Rule: Impact Through Energy 26:12 – Influential Lessons: Lincoln & Leadership 36:56 – Nick on Reid Hoffman & LinkedIn 39:25 – Parenting and Sales: Lessons from Casey 42:28 – Sales Insights from Man's Best Friend 46:53 – Stay Curious & Final Thoughts________________________________________________Join the world's largest non-fiction Book community!https://www.instagram.com/bookthinkers/The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers)If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!

In this episode of Commercial Property Investing Explained, we're flipping the script. Steve Palise takes over the mic to interview our usual host, Andrew Bean — and for good reason.Because in under 12 months, Andrew turned a tired, underperforming self-storage facility in Wollongong into a fully renovated, cash-flowing beast… and walked away with $2.3 million in equity.With just $150k down. No bank funding upfront. And a whole lot of hustle.You'll hear the full story — from the creative deal structure (hint: it involved an option contract and 150+ tenants), to the exact improvements he made, how he funded the renos using revenue from the property itself, and how he dealt with angry tenants when their rents doubled overnight.We also get into:Why self-storage is one of the most overlooked commercial asset classesHow Andrew negotiated a win-win for every party in the deal (including the agent)The real cost of creating “passive” income (spoiler: it's not so passive)If you've ever wanted a breakdown of what it actually takes to pull off a value-add commercial deal — this is it.▶️ And if you want to see the walkthrough of the deal, check out the full video on YouTube: How He Made $2.3M in Less than 12 Months with Almost NO Money DownMeet Andrew BeanAndrew is the Head of Client Strategy at Palise Property and the host of The Commercial Property Show Australia — the country's #1 podcast on commercial real estate.He's been investing in commercial property since 2016 and is now regarded as one of Australia's leading educators on self-storage investing.He's also the founder of CP Data, the first platform to break down commercial markets by sector using data — and a former professional baseball player for Australia and Germany.When he's not scouting deals or recording podcasts, you'll find him hanging out with his kids or at the CrossFit gym.Get your FREE copy of Commercial Property Investing Explained Simply - Use discount code PODCAST CLICK HEREGet your FREE Commercial Property Paydown Calculator CLICK HERE Follow Palise Property on FACEBOOK for Free Tips Tricks & Insights CLICK HEREGet FREE access to the Commercial Property Institute course -  CLICK HEREHOSTED BY: Steve Palise Ph: 0403 878 497Email: steve@paliseproperty.com LinkedIn: https://au.linkedin.com/in/steve-palise 

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we are joined by Hilary Mayer, Director of Client Strategy and Growth at Inprela Communications, to explore the intricate world of thought leadership in health marketing. Thought leadership is a cornerstone for many health brands aiming to rise above the noise in a crowded market, and Hilary is here to share her insights on building effective narratives that truly connect. With extensive experience working with leading names in healthcare, Hilary has developed impactful thought leadership platforms. Our discussion dives into common misconceptions about thought leadership, the importance of having a cohesive strategic message, and the tangible benefits of building a narrative that offers real value to audiences. Hilary discusses the common pitfalls brands face, such as lacking a documented thought leadership narrative and leaning too heavily on inward-focused messaging. She emphasizes the need for marketing teams to center their narratives around audience pain points rather than product features. We also delve into how brands can achieve internal alignment and maintain consistent messaging across channels to build trust and credibility. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare depends on it. Key Takeaways: Strategically Anchored Messaging: Hilary Mayer highlights the importance of anchoring thought leadership efforts to a compelling and cohesive strategic message. Without this anchor, brands might end up spending resources on activities that don't yield meaningful opportunities or results. Audience-Centric Narrative: Successful thought leadership isn't about boasting company achievements or products. Instead, it's about addressing audience pain points and providing solutions within the larger industry context. This audience-focused approach helps in resonating with the market and building trust. Visibility and Value: A strong thought leadership narrative not only enhances brand visibility but also adds significant value by speaking directly to the audience's needs. This approach can lead to increased media opportunities and influence decision-makers considering your product offerings. Internal Alignment for Consistency: Building a thought leadership narrative fosters internal alignment, ensuring that all customer-facing teams communicate a unified message. This consistency across all touchpoints helps in establishing and maintaining trust with audiences. Adapting to Industry Dynamics: Thought leadership is not a static field. Brands need to continuously evolve their narratives to stay relevant, ensuring they adapt their messaging to resonate with current industry trends and conversations while staying true to their core problem-solution proposition. [embed]https://youtu.be/Uyx4GMucrsQ[/embed] About Hilary Mayer Hilary is a seasoned B2B marketing leader with deep expertise in messaging, brand strategy, and product marketing for healthcare, manufacturing, and technology industries. She currently leads sales and marketing for Inprela Communications, a storyshaping and PR firm, helping brands create, own, and spread ideas that reshape industries.

How can early-stage companies redefine their growth potential? Tune in to StrategyCast as we showcase the tactical shift from founder-led to marketing-led growth, proving marketing as a true revenue driver.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:50 Evaluating Founder-Led Vendor Relationships07:34 "Focusing on Positives and Feedback"13:02 "Proving Marketing as Revenue Driver"17:11 "Understanding Machine Learning's Impact"20:10 Successful Gradual Market Strategy Development24:18 Client Strategy & Performance Review27:13 Navigating Change as New Marketer==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

What does 2025 hold for legal tech and the legal ops profession? Will legal ops ever become a standard part of every in-house legal team?Join us in this very special episode as Tyler invites Kevin Cohn, Chief Customer Officer at Brightflag, and Matt Wheatley, VP of Client Strategy at Priori, for a very special, no-holds-barred discussion about legal operations in an ever-changing industry.Listen as Matt and Kevin share their thoughts on legal ops conferences, gender and wage disparities, whether legal ops is more of a legal role or an operational role, 2025's uncomfortably tight labor market, AI disrupting the legal ops field, and much more.Read detailed summary: https://www.spotdraft.com/podcast/episode-83Topics: Introduction: 0:00Working with customer advisory boards: 3:11Are there too many legal ops conferences?: 12:34Connecting GCs and legal ops professionals: 20:10Analyzing survey data: 34:52Do you need a JD?: 40:28Thoughts on hiring: 46:57AI in the legal landscape: 53:04Market consolidation: 57:19Rapid-fire questions 1:04:44Connect with us:Kevin Cohn - https://www.linkedin.com/in/kevinacohn/Matt Wheatley - https://www.linkedin.com/in/matthew-wheatley-288146a2/Tyler Finn - https://www.linkedin.com/in/tylerhfinnSpotDraft - https://www.linkedin.com/company/spotdraftSpotDraft is a leading contract lifecycle management platform that solves your end-to-end contract management issues. Visit https://www.spotdraft.com to learn more.

In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands like Mack Trucks engage with their audience? This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. We're excited to have two guests with us today to discuss the innovative Mack Truck Live Tour: David Galbraith, Vice President of Global Brand and Marketing for Mack Trucks, and Lisa Ferriter, Managing Director and Head of Client Strategy at The Office of Experience. Together, they've collaborated to create a groundbreaking virtual product tour that is setting a new standard in the trucking industry. David arrived at Mack Trucks from Volkswagen of America, where he served as Senior Director of Experience and Brand Partnership Marketing. For over 8 years he led a variety of digital and experiential programs. Prior to Volkswagen, David spent almost 20 yrs in the technology sector, serving in a variety of roles in communications, strategy and brand management roles at both Dell and IBM. David earned his bachelor's degree in information systems and management from the University of North Carolina at Greensboro and his MBA in international marketing from American University in Washington, D.C. _____________ Lisa Ferriter is Managing Director and oversees the Client Strategy practice at the Office of Experience (OX). Lisa leads with a passion for collaboration, strategic planning, and delivering measurable business impact. An enthusiastic and experienced client partner, team lead, and senior marketing professional, Lisa specializes in team growth and development, client success, demand generation, technology, digital and brand strategy for B2B businesses. She thrives on creating and executing data-driven strategies that align with business objectives, track to key performance indicators, and maximize ROI. With a career spanning multiple industries, Lisa has partnered with clients across consumer electronics, FinTech, financial services, SaaS, food service, manufacturing, transportation/automotive, professional services, hospitality, healthcare and real estate. Her ability to navigate complex challenges and drive growth has made her a trusted advisor and leader in the field. Whether working with startups or established enterprises, Lisa is committed to fostering strong partnerships and leading high-performing teams to achieve sustainable success. RESOURCES The Office of Experience: https://www.officeofexperience.com Mack Trucks Live Tour: https://www.macktrucks.com/live-tour/ Mack Trucks: https://www.macktrucks.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands like Mack Trucks engage with their audience? This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. We're excited to have two guests with us today to discuss the innovative Mack Truck Live Tour: David Galbraith, Vice President of Global Brand and Marketing for Mack Trucks, and Lisa Ferriter, Managing Director and Head of Client Strategy at The Office of Experience. Together, they've collaborated to create a groundbreaking virtual product tour that is setting a new standard in the trucking industry. David arrived at Mack Trucks from Volkswagen of America, where he served as Senior Director of Experience and Brand Partnership Marketing. For over 8 years he led a variety of digital and experiential programs. Prior to Volkswagen, David spent almost 20 yrs in the technology sector, serving in a variety of roles in communications, strategy and brand management roles at both Dell and IBM. David earned his bachelor's degree in information systems and management from the University of North Carolina at Greensboro and his MBA in international marketing from American University in Washington, D.C. _____________ Lisa Ferriter is Managing Director and oversees the Client Strategy practice at the Office of Experience (OX). Lisa leads with a passion for collaboration, strategic planning, and delivering measurable business impact. An enthusiastic and experienced client partner, team lead, and senior marketing professional, Lisa specializes in team growth and development, client success, demand generation, technology, digital and brand strategy for B2B businesses. She thrives on creating and executing data-driven strategies that align with business objectives, track to key performance indicators, and maximize ROI. With a career spanning multiple industries, Lisa has partnered with clients across consumer electronics, FinTech, financial services, SaaS, food service, manufacturing, transportation/automotive, professional services, hospitality, healthcare and real estate. Her ability to navigate complex challenges and drive growth has made her a trusted advisor and leader in the field. Whether working with startups or established enterprises, Lisa is committed to fostering strong partnerships and leading high-performing teams to achieve sustainable success. RESOURCES The Office of Experience: https://www.officeofexperience.com Mack Trucks Live Tour: https://www.macktrucks.com/live-tour/ Mack Trucks: https://www.macktrucks.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In the 2nd hour of the Marc Cox Morning Show * MO Restaurant Association sending out letters on how to deal with ICE * John Rogers, Pollster and Dir. of Client Strategy at Cygnal, joins Marc & Kim to discuss President Trump defending the Tariffs he plans to impose on Canada and Mexico and Canada being 'Very Abusive of the United States' * Former MO Sen. John Lamping talks with Marc & Kim about Bill Eigel running for St Charles County Executive and how the race is shaping up * In Other News with Ethan: Buffy Revival in Development, Morrissey on Tour, Twix to giveaway gold, Nitrous Oxide use on the rise, while National Math and Literacy scores on the decline. Coming Up: Todd Piro, Phil Balsamo, and Kim on a Whim, too!

Show Website: https://mspbusinessschool.com/ Guest Name: Alex Ivanov LinkedIn page: https://www.linkedin.com/in/alex-ivanov-5018b429/ Company: Accellis Website: https://www.accellis.com/ Host: Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ Welcome to the latest episode of MSP Business School, featuring Alex Ivanov from Accellis. In this engaging session, host Brian Doyle and Alex explore the evolving role of the Virtual Chief Information Officer (vCIO) within the MSP realm, particularly in the context of Technical Business Reviews (TBRs). Alex shares his wealth of experience in MSP practice, elucidating the journey from an engineering background to leading a client strategy team at Accellis. Through candid conversation, this episode delves into how vCIOs act as client advocates, focus on trust-building, and help demystify the technology landscape for businesses. The discussion navigates the nuanced responsibilities of vCIOs and the inherent need to balance technology recommendations with business goals. Alex emphasizes the importance of establishing trust, likening the vCIO role to being both advisor and partner to clients, especially in industries like legal services replete with type-A personalities. The conversation further highlights the significance of strategic preparation in client relationships, fostering clearer communication, and demystifying cybersecurity risks to empower informed business decisions. Join this insightful session to gain a deeper understanding of navigating complex client dynamics and enhancing MSP client engagement. Key Takeaways: vCIOs must prioritize trust and client advocacy, focusing on strategic guidance rather than sales. Building strong, trust-based relationships with clients is essential for long-term success in MSP engagements. Preparation and understanding client motivations are crucial, especially when dealing with type-A personalities like legal professionals. Regular, non-sales-focused TBRs can enhance client trust and reveal deeper business needs. vCIO roles are evolving to include more emphasis on cybersecurity awareness and client education. Sponsor vCIOToolbox: https://vciotoolbox.com

Don't sleep on incorporating SMS, or text messaging, into your future fundraising campaigns. While many nonprofits use this powerful tool it's growing in popularity and effectiveness, especially with the decline in traditional telemarketing. In this episode of the Go Beyond Fundraising podcast, we talk with Stephanie Drahan, Vice President of Account Management, and David Sachetti, Associate Vice President for Client Strategy, about SMS, why it's an important tactic, and how it can be leveraged in fundraising campaigns. SMS can function as a bridge between online and offline fundraising by adding an additional touchpoint for donors. Nonprofits new to SMS can start with a peer-to-peer program for smaller audiences, such as event registration, while those with larger audiences may deploy a blast or broadcast SMS campaign to reach thousands. It's simple to use, less intrusive than other forms of marketing, and let's face it – almost everyone has their cell phone nearby. Another bonus? It's easy to personalize and create a one-on-one experience.

Ashley Stanford is the CEO and Founder of Ice Cream Social, a gamification platform that converts customers into a influencers. She's a digital marketing consultant with more than 15 years of experience specializing in building strategic marketing plans, mapping strategy execution, and tactics that optimize conversions and referrals.  She is also the EVP of Client Strategy at TicketSocket, where she originally “intrapreneured” Ice Cream Social.

In this episode of The IAB UK Podcast, we dive into the digital strategies driving success for some of the UK's top brands. Recorded live at the Ham Yard Hotel after IAB Debrief 2024, IAB UK's Director of Marketing, Tom Stevens, sits down with Grace Bailey, Senior Marketing Manager at Auto Trader, and Ellie Lane, Head of Client Strategy at Quantcast. Grace and Ellie reveal the inner workings of Auto Trader's in-house marketing shift and how real-time data has become a game-changer in reaching new audiences. Get an exclusive look at how Auto Trader and Quantcast's long-standing partnership has fueled growth, improved decision-making and allowed for a more targeted, agile approach to digital marketing.Get tickets for The Last Thursday Club here: www.iabuk.com/events-training/last-thursday-club-getting-net-zero Hosted on Acast. See acast.com/privacy for more information.

In this episode, we welcome Brittany Alexander, Director of Client Strategy and Growth at Keynes Digital, a full-service programmatic company specializing in connected TV.  Brittany shares insights on how Keynes Digital helps brands reach new customers and drive measurable results through their unique audience-first approach. She discusses their data-centric solutions, the importance of transparency in programmatic campaigns, and how they cater to various client goals. Brittany also delves into their client acquisition strategies, the role of their website in lead generation, and offers valuable advice for marketers in the digital advertising space.  This episode is packed with insights for anyone interested in leveraging connected TV for brand growth.

    In this week's episode, Jennifer sits down with Chris Lane, the Director of Client Strategy at Cygnal and a seasoned political consultant and pollster. Chris has held multiple political roles, including campaign manager and finance director, and brings a wealth of experience to the discussion. His expertise is currently focused on national politics and a significant ballot question in Massachusetts concerning the minimum wage for restaurant workers. Chris shares his insights into Question 5, which proposes raising the minimum wage for tipped workers from $6.75 to $15 per hour. The episode dives deep into the contentious issue, exploring the potential economic fallout on the restaurant industry, the misleading polling data, and misconceptions about tipped workers' earnings. Jennifer and Chris also discuss the broader national political landscape, predicting the Democratic and Republican paths in the upcoming elections. The conversation is rich with controversial ideas, including Chris's view on the Democratic Party's strategy concerning Kamala Harris.   “They're driving prices up, saying it's about fairness – it won't help anyone.” – Jennifer   This week on Political Contessa:   Restaurants campaigning against Question 5 Concerns over rising food prices Polling data discrepancies Explaining minimum wage misconceptions for tipped workers Implications and risks of Question 5 The importance of informed voting Impacts on the local economy and restaurant ecosystem Predictions on national politics and upcoming elections   Connect with Chris Lane: Cygnal Group on Twitter Email Chris Lane via Cygnal Group Resources: Massachusetts Restaurant Association Website One Fair Wage Initiative Website WGBH News Segment on Question 5   Awaken Your Inner Political Contessa   Thanks for tuning into this week's episode of Political Contessa. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.   Spotify I Stitcher I Apple Podcasts I iHeart Radio I TuneIn I Google Podcasts   Be sure to share your favorite episodes on social media. And if you've ever considered running for office – or know a woman who should – head over to politicalcontessa.com to grab my quick guide, Secrets from the Campaign Trail. It will show you five signs to tell you you're ready to enter the political arena.See omnystudio.com/listener for privacy information.

On this episode of Association Tech Insider, we get an inside look at the ASAE Technology Professionals Advisory Council (TPAC), as last year's leadership team talks through the goals they had for their terms, what was accomplished, what challenges they encountered, and some thoughts on the future. This is a great listen for anyone who is either looking to take on a volunteer leadership role or who works with volunteers at their association.  Justin Burniske - Principal Consultant and Co-Owner of Meta-Dao and the current chair hosts Carlos Cardenas, Senior Director of Information Technology at National Board of certification and recertification for Nurse Anesthetists, and Gretchen Steenstra - Director of Client Strategy at DelCore Technology Solutions, the two former TPAC Chairs.   Carlos - ⁠https://www.linkedin.com/in/semperwifi/ ⁠  Justin - ⁠https://www.linkedin.com/in/jburniske/⁠   Gretchen -  ⁠https://www.linkedin.com/in/gretchensteenstra/⁠      Please follow us to get more Tech Insights on LinkedIn: ⁠https://www.linkedin.com/company/asae-tpac⁠ 

In this episode of the BBP, host Naketa Ren Thigpen chats with Ashley Stanford, a digital marketing consultant and freelance expert with over 15 years of experience. This episode explores Ashley's path from career burnout to achieving balance and fulfillment. She discusses using tools like Danielle Laporte's "The Desire Map" to identify core desired feelings and the importance of setting clear boundaries in personal and professional life. Ashley shares her wisdom on juggling multiple roles, including being EVP of Client Strategy at TicketSocket and the VP and co-founder of Ice Cream Social, without losing oneself. The conversation is inspiring and practical, making it a must-listen for ambitious individuals seeking harmony.Time Stamps:00:00 Ambitious women's goals and responsibilities.09:42 Embracing temporary sacrifices for future freedom.11:35 Overcoming setbacks leads to significant achievements.14:34 How boundaries enhance productivity and mental well-being.18:24 Navigating life changes: parenting, avoiding burnout.23:29 Prioritizing personal joy and self-care first.More about Ashley StanfordMeet Ashley Stanford, a digital marketing consultant with 15+ years of experience! She excels in creating strategic marketing plans and optimizing tactics, primarily in the events & entertainment sector, with additional expertise in healthcare and fintech. Ashley is the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social, a widget that enhances websites by driving word-of-mouth marketing and gathering valuable first-party data. Supported by Comcast NBCUniversal SportsTech since 2022, Ashley's extensive background in digital marketing roles equips her with unmatched skills in customer acquisition, email, search, and content marketing.Follow Ashley Stanford:Ice Cream Social Website: https://icecreamsocial.io/TicketSocket Website: https://ticketsocket.com/Ashley LinkedIn: ashclinePersonal Note from Naketa:Ready for self-care mastery that activates alignment in your life, business, and relationships? Join us in our new mentorship, the Women's Self-Care Guild- a sanctuary for ambitious women seeking peace. https://www.thigpro.com/mentorship More on the BBP:Introducing Balance Boldly for Ambitious Women in Business (and a few brave men) with Naketa Ren Thigpen—a transformative podcast for founders & leaders who believe that building a legacy is as much about WHO you build it with as HOW you build it. Unlike our latest amazing podcast, The Lazy Overachiever Show, which challenges norms around self-care and growth strategies, Balance Boldly, dubbed the BBP, emphasizes the deep connections and intentional work-life balance and relationship management strategies that form the foundation for lasting impact. Amplifying the power of intimacy by demonstrating how success in the boardroom is deeply intertwined with the energy you cultivate in your personal life.On this show (and) in Naketa's everyday life, she's sharing how prioritized mental health with non-negotiable boundaries and strong relationship health help to collapse time, while rippling joy across generations. Your Review Matters! Listen...

Send us a textEver wondered why your event marketing strategies aren't yielding results?You're not alone.On this week's episode, digital marketing expert Ashley Stanford, shares her actionable insights on event marketing. From her beginnings in a high school marketing club to her specialized focus on events, Ashley's journey is brimming with valuable lessons for every event host

With over 25 years of business experience, Casey's leadership helps companies emphasize building relationships, not just transactional business deals. He's a father, a husband, a coach, a podcaster, a speaker, and a business leader who is the same person in and out of work. Over his entire career, adversity has always made him stronger. Casey always leans in on curiosity while maintaining a positive attitude! While at Kforce, Casey was the number one sales rep nationwide for ten years consecutively before becoming President of Client Strategy and partnerships. In that role, Casey was crucial in driving a sales transformation and providing executive-level support for large customers. In March of 2019, Casey left Kforce as the firm's all-time leading salesperson in the nearly 60-year company history to begin writing his debut non-fiction book, "WIN the RELATIONSHIP – Not the DEAL." His book has over 100 organic reviews on Amazon and is helping shape how teams build relationships with their customers and improve cultures internally for teams. As a former college Quarterback, Casey leans in on many of the lessons the game of football has taught him, mainly embracing adversity. Casey is now the founder of Winning The Relationship, LLC, a consulting firm providing executive sales leadership and coaching. Additionally, Casey hosts The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence. Casey is a passionate networker with intense energy for building genuine, long-lasting relationships. Casey loves to empower people to achieve more than they think they can ever accomplish. He loves to laugh, serve others, and make those around him laugh; why do we go to work if we are not having fun? He loves to read, do old man CrossFit, play golf, and, most importantly, spend time with his family. Connect with Casey here: Winning The Relationship – Sales & Leadership Coach Author, "Win The Relationship; Not the Deal" - ⁠https://amzn.to/3ek4Rqn⁠ The Quarterback Dad Cast – Podcast - ⁠https://www.caseyjacox.com/podcast Don't forget to register for our FREE "Scale Your Business" Workshop from Sept 23rd - Sept 27th here: https://www.thetimetogrow.com/scaleyourbusinessworkshop

In this podcast episode, a marketing expert Ashley Stanford, Executive VP of Client Strategy at TicketSocket as well as the Co-Founder and VP at Ice Cream Social, a ticketing widget that streamlines CX and maximizes ticketing revenue for clients in the events and entertainment space, reveals top-level strategy mapping secrets for branding, sales, and marketing success. Tune in to learn more!Support the Show.StreamSpotifyApple Podcast Support The ShowMerchPatreonSocial Media FacebookLinkedInInstagramTikTokYouTube

When we look at generational giving, it's easy to focus on baby boomers, millennials, and Gen Z. But tucked in between these groups is Gen X, which is projected to inherit $30 trillion in the Great Wealth Transfer through 2040. Could Gen X be the hidden key to the future of philanthropy? In this episode of the Go Beyond Fundraising podcast, we welcome Alyssa Boger, EVP of Client Strategy, as she unpacks this question and more. The oldest Gen Xers are nearing retirement age, while the youngest are reaching their peak earning years. These stages of life stand to shape their giving today and tomorrow. This is a group that seeks to make an immediate impact with their time, money, and advocacy. We also talked about Gen X's children, Gen Alpha. While they're too young to engage with direct messaging, this generation's online behaviors point to strategies that could reshape how you think about fundraising.

Scott Weaver, JD, describes the specific documents associated with financial and medical estate planning. Learn the specific roles these documents play and how to infuse them with your core values. About Scott Scott Weaver, JD, serves as Willow Street's general counsel and Chief Fiduciary Officer and Pathstone's Chief Fiduciary Officer, Scott participates in the overall management of the firm on the Board of Directors and advises the firm on legal matters. Scott leads Willow Street's Legal and Compliance team and works closely with the Client Strategy and Client Integration teams. Scott is a resource for client families and their advisors and serves as a director and committee member for client private trust companies. Scott also serves as Chair of the Willow Street Trust Company of Wyoming, LLC Trust Committee. Scott holds a BA in Mathematical Economics from Colorado College and a JD from the University of Colorado Law School. Scott is an avid outdoorsman and enjoys fly angling, skiing, and cycling throughout the Mountain West. Key Takeaways Estate planning is planning for what happens to you, your family, and your assets as you age, often reflected in a suite of specific documents. Everyone can benefit from an estate plan. Often, we have more assets than we realize. Estate planning can be intimidating because it requires you to confront your own mortality. It's easier to revise than to reinvent. Begin working on these documents when you are younger and have energy, then adjust as circumstances change throughout your life.

On this episode of Association Tech Insider, we get an inside look at the MMC+Tech Precon event, hosted by the technology, marketing, communications and  councils.  Rhoni Rakos, Director of Digital Strategy at fusionSpan and TPAC members hosts Carlos Cardenas, Sr. Dir. of Information Technology at National Board of certification and recertification for Nurse Anesthetists, Justin Burniske - Principal Consultant and Co-Owner of Meta-Dao, and Gretchen Steenstra - Dir of Client Strategy at DelCore Technology Solutions.  The conversation covers the format of the precon event and what participants experienced, the case studies that were discussed, and the key outcomes and learning that emerged from the conversation and workshop. Join us as we get the inside scoop of this precon event!  Rhoni Rakos - https://www.linkedin.com/in/rhoni-rakos-0a02aa15/ Carlos - https://www.linkedin.com/in/semperwifi/  Justin - https://www.linkedin.com/in/jburniske/  Gretchen -  https://www.linkedin.com/in/gretchensteenstra/   Please follow us to get more Tech Insights on LinkedIn: https://www.linkedin.com/company/asae-tpac 

Tune into the latest episode of "Association Tech Insider," where we examine the vital dynamics of vendor management in the association sector. Hosted by Gretchen Steenstra, Director of Client Strategy at DelCor, and Alex Mouw, Principal Strategic Advisor for Membership Organizations at AWS for Nonprofits, this discussion navigates the shared responsibilities and strategic alignments necessary between associations and their technology vendors. Episode Highlights: 1. Balanced Responsibilities: Explore with TPAC members and association community leaders the intricate balance of responsibility in vendor relationships. Ensuring both parties are proactive and clearly define their roles is crucial for a successful partnership. 2. Emergency Preparedness: Addressing the recent abrupt departure of a Sitefinity vendor, we delve into essential strategies for preparing and managing such emergencies. The importance of contingency plans and maintaining robust communication to swiftly handle vendor transitions is underscored. 3. Special Announcement: Progress Software, the owner of Sitefinity, has extended a special offer to associations impacted by the vendor departure, highlighting the importance of supportive vendor relationships in crisis times. Featured Guests: Gretchen Steenstra, Director of Client Strategy at DelCor, provides expert insights on strategic client management and crisis resolution. Alex Mouw, Principal Strategic Advisor for Membership Organizations at AWS for Nonprofits, discusses leveraging cloud solutions for enhanced membership services. Joanna Piñeda, CEO of Matrix Group, emphasizes the importance of strategic leadership and robust emergency planning. Ray van Hilst, Director of Client Results at Yoko, underscores the necessity of effective communication and trust-building in sustaining productive vendor relationships. Nicole Araujo, Client Engagement Director from Mighty Citizen, shares her expertise on partnership management and project execution. Stephen Tidmore, Executive VP of Technology at Mighty Citizen, discusses managing large, complex technology projects that align with strategic goals. Reggie Henry, Chief Information and Performance Excellence Officer at ASAE, highlights strategic considerations in managing vendor transitions effectively. Don't miss this enlightening conversation on mastering the complexities of vendor partnerships in the association space. This episode provides valuable strategies for enhancing your vendor management practices and ensuring your association is prepared for any situation. Listen now to equip your association with the knowledge to manage vendor relationships more effectively and leverage these partnerships for long-term success. Follow us on LinkedIn to stay in the know: https://www.linkedin.com/company/asae-tpac

You could envisage a future where a run-of-network buy was voiced by the person who's hosting each individual show through the power of AI.” - Giles Martin (EVP, Strategy & Insights, Oxford Road) Chief Audio Officers, rejoice! The Media Roundtable is back, covering this week's top audio stories and there's a lot to digest. Dan Granger (CEO & Founder, Oxford Road) hosts fellow Oxford Road luminaries James Ingrassia (EVP, Client Service), Kyle Jelinek (VP, Client Strategy), and Giles Martin (EVP, Strategy & Insights). The team is talking: Podscribe's International moves, Smart Moms, the VC Podcast Rush, Attack of the Clone (Voices), and so much more. Let's dig in.

Cassandra Hoblitz is a Client Strategy Lead at Front Row group in New York City. Cassandra is passionate about beauty, design and sustainability. She's led creative and branding projects for brands like WYN Beauty by Serena Williams, Josie Maran, Beautyblender and K18. This episode was recorded in April and references the launch of Wyn Beauty by Serena Williams, which is now available at Ulta. On this episode, Cassandra tells Danielle Nielsen about her winding path to building her wings in the New York City beauty industry.

In this episode, we delve into the dynamic world of event marketing strategies with the accomplished Ashley Stanford, a seasoned Digital Marketing Consultant and Freelancing Expert. With over 15 years of expertise in the digital marketing realm, Ashley brings a wealth of knowledge and practical insights that are sure to resonate with professionals in the Events & Entertainment sector.About Ashley StanfordOur guest, Ashley Stanford, is not just a digital marketing maven but also the EVP of Client Strategy at TicketSocket and the Vice President and Co-Founder of Ice Cream Social. Her extensive experience spans across various industries, including Events & Entertainment, Medical Device/Healthcare, and Finance Technology sectors. Ashley's passion lies in crafting strategic marketing plans and optimizing tactics to drive tangible results for her clients.Episode HighlightsIn this engaging discussion, Ashley sheds light on the intricacies of effective event marketing strategies. She shares her journey of conceptualizing TicketSocket—a unique solution born out of the need to revolutionize traditional marketing channels in the ticketing industry. Ashley emphasizes the importance of word-of-mouth marketing in today's digital landscape and unveils how Ice Cream Social's innovative referral widget gamifies the online referral process, driving substantial results for businesses.Ashley advocates for a holistic approach to marketing, where word-of-mouth initiatives complement existing channels such as SMS, email, and social media ads. She underscores the significance of incentivizing partners and understanding demographic nuances to maximize the impact of word-of-mouth campaigns.Furthermore, Ashley offers invaluable insights into effective communication strategies, emphasizing the need for transparency and proactive engagement, especially during challenging situations such as event cancellations or setbacks.Delving into a personal anecdote, Ashley candidly shares her experiences of overcoming burnout, highlighting the importance of self-care and resilience in navigating professional challenges.Links and ResourcesThe Desire Map by Danielle LaporteIce Cream Social and TicketSocketAshley Stanford on LinkedInThank you so much for listening, come back soon, and stay on purpose!Support the show

Curiosity, empathy, authenticity, strength. Good leaders express many key characteristics and come in all shapes and sizes. In this special International Women's Day episode of Medical Affairs Unscripted, Peg Crowley-Nowick, PhD, MBA, President of Medical Affairs Consulting at Lumanity, Aree Cheshire, PhD, VP of Client Strategy in UK Communications at Lumanity, and Amber Gilbert, MBA, Global Practice Lead for Value, Access & Outcomes at Lumanity, meet to discuss excellence in leadership. During their conversation they touch on whether good leadership qualities are innate or learned, how to balance being a leader versus a “do-er”, and how to approach leadership differently during challenging times. Other areas of focus include how strategic thinking plays into leadership, and what types of skills or knowledge are required to succeed as a leader. Finally, they discuss how women in leadership roles today can help pave the way for the next generation of strong female leaders.  

The beginning of a new year is the perfect time to review your systems for marketing and fundraising. But as you evaluate your processes, it's equally important — if not more — to also evaluate how you measure success and improvement in your programs. Of course, it takes more than just logging into Google Analytics. In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we're counting the Five Fundraising Measurement Mistakes to Avoid in 2024. Allegiance Group + Pursuant agency leaders Liz Murphy, EVP of Client Relationships, and Kim Richardson, AVP of Client Strategy, share what they've learned in their years of experience and with clients so you can better measure your digital channels. These are the most common pitfalls fundraisers and markets can fall into: 1. Not having a measurement mark 2. No system set up for channel attribution 3. No way to integrate data across platforms 4. Not having web analytics set up properly 5. Not being prepared for the ever-changing digital landscape

Ashley Stanford is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Ice Cream Social is a widget that can easily bolt on to any website or checkout flow. On the front end, it's Incentivizing word-of-mouth marketing in the digital world we live in today while also collecting first-party data for you on who these consumers and who their friends are on the backend. Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Ashley Stanford: Website: https://icecreamsocial.io/ LinkedIn: https://www.linkedin.com/in/ashcline/ *E – explicit language may be used in this podcast.

We're chasing something that's easier to transact, but not nearly as valuable as what they could be selling.” Dan Granger, Oxford Road founder and CEO Chief Audio Officers, the Media Roundtable's back with a roundup of all the industry news you need to know–up this week, preserving and celebrating audio's quirks. On the host microphone again is Oxford Road founder and CEO, Dan Granger. Joining him are fan-favorites Kyle Jelinek (Oxford Road VP of Client Strategy), James Cridland (Podnews, Podcast Business Journal), and special guest Scott MacDonell, (former Oxford Road managing director and 5x Oxford Road client). We're talking stretching audio budgets through digital, getting IAB de-certifed, the foretold rise of programmatic, and more. Let's dig in.

Owen Glubiak, VP of Client Strategy for Cortex Sustainability Intelligence, discusses decarbonization in commercial real estate. They discuss the challenges and pressures faced by the industry, the role of AI in optimizing building performance, and the importance of tenant comfort. They also touch on the future of Cortex and the trends in decarbonization policies in cities like Boston, New York, California, Chicago, Denver, and Austin. The conversation explores two major trends in the sustainability and decarbonization space. The first trend is building electrification coupled with grid advances, which is seen as a key strategy to achieve decarbonization goals. The second trend is the impact of transportation emissions and the need for better infrastructure and public transportation systems to reduce emissions.More about Owen and Cortex Sustainability IntelligenceCortex was founded in 2014 by our CEO Bryan Bennett, after he realized the need for commercial buildings to run more sustainably. He grew up around the CRE industry, as his family has a history of developing commercial real estate. When working as a consultant in the energy technology space, Bryan began to understand the many data points that buildings could use to create more sustainable building operations. After realizing that he could put this data to use, Bryan dedicated his career to developing Cortex. He continues to grow with our team and develop new features within the app to better support our customers.Owen has spent his career in energy, technology, and customer success, which makes him an ideal leader of the customer success team at Cortex. He is coming from Building Robotics, a SaaS and IoT business unit within Siemens Smart Infrastructure.  He has had roles leading global Customer Success and Support teams.  Connect with Owen on LinkedInCheck out Cortex Sustainability Intelligence

In this empowering episode of “Raw and Real Entrepreneurship,” join Susan Sly as she delves into the candid and inspiring story of Ashley Stanford, the co-founder of Ice Cream Social and a digital marketing freelancer. Discover the raw and real truth about entrepreneurial depression, a challenge that Ashley has bravely faced and overcome. This episode offers a deep dive into the world of problem-solving and resilience, showcasing how Ashley's journey from a small-town girl with big dreams in Ohio to a successful entrepreneur in Southern California is a testament to the power of determination and learning. Whether you're struggling with your own entrepreneurial journey or seeking inspiration to learn and grow, this episode is a must-listen. Tune in to hear Ashley's invaluable insights and learn how you, too, can overcome obstacles and achieve anything you set your mind to.   About Ashley Stanford: Ashley Stanford, a seasoned Digital Marketing Consultant and Freelancing Expert, boasts over 15 years of diverse experience in the digital marketing realm. Specializing in crafting strategic marketing plans and optimizing tactics for enhanced client performance, her expertise spans the Events & Entertainment, Medical Device/Healthcare, and Finance Technology sectors. Ashley serves as the EVP of Client Strategy at TicketSocket and is the Vice President and Co-Founder of Ice Cream Social—a widget facilitating word-of-mouth marketing and collecting valuable first-party data for websites and checkout flows. Ice Cream Social is supported by Comcast NBCUniversal SportsTech, which invested in the company in early 2022. Ashley's comprehensive background includes roles across customer acquisition, email, search, and content marketing, solidifying her as a trusted authority in the field.   Connect With Ashley: LinkedIn @ashcline Facebook @AshNCline X @AshleyCline Website https://ashleyncline.com/ Website https://icecreamsocial.io/   About Susan Sly: Susan Sly is a Tech Co-founder, a tech investor, best-selling author, keynote speaker, entrepreneur, and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.   Connect With Susan: X @Susanslylive X  @rawandrealentr1 LinkedIn @susansly Facebook @susanslylive Website https://susansly.com/   Join Susan's Insider's List   https://susansly.com/insider/    

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: George YuhbaHype man & Announcer: John Potito

“Buildings exist for people, so they have to be people centric.” - Mark AlguardThank you for tuning in to episode 68 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.My guest on today's show is Mark Alguard, President & Director of Client Strategy at Momentum. Mark shares his career journey that led him to his current role. The team at Momentum takes a people-centric approach to delivering buildings that help credit unions thrive. People-centric spaces build a solid foundation and foster connections for staff and members.During our conversation, Mark and I chat about creating workspaces that will help drive organizations forward. Mark talks about having work-life balance without sacrificing the collaborative nature of teams. Listen as Mark shares insights about defining productivity, building hybrid work experiences, and protecting team culture and engagement.As we wrap up the episode, Mark talks about his warm-hearted Grandpa Jack, his admiration for well-made furniture, and his go-to place to take people when visiting Chicago. Enjoy my conversation with Mark Alguard!Find the full show notes on cuinsight.com.Connect with Mark:Mark Alguard, President & Director of Client Strategy at Momentummalguard@momentumbuilds.commomentumbuilds.com Mark: LinkedInMomentum: LinkedIn | Facebook | Twitter

For this episode, let's revisit one of the classics by Strategy Skills where we answer a question from our audience. Facing a "horrible" client is a common experience in the business world. You could say that it is part of the journey. It can be hard to know what you should do during this situation. But it is exactly in these types of situations that we learn a lot. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.00:00 - 00:22 “Every single one of your customers is an influencer. Even if they don't have a big following on social media; they have friends, they have family, they are talking to people. Just because they don't have a large following doesn't mean they don't have friends that want to go to an event with them. So, we consider every customer an influencer.” — Ashley Cline00:23 - 00:40 Welcome to Peppershock Media's Marketing Expedition Podcast00:41 - 01:47 Ashley's Bio01:48 - 07:41 Marketing Essentials Moment: Digital Advertising07:42 - 10:01 Welcome to the show, Ashley!10:02 - 12:46 Low cost of customer acquisition12:47 - 16:00 How Ice Cream Social was developed; A powerful social invite tool to turn every purchaser into additional customers and brand advocates.16:01 - 18:42 Ashley's frustration with medical marketing18:43 - 23:51 Continuing education and network growth23:52 - 27:36 Partnering with agencies27:37 - 28:28 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click on this link to apply for a special offer for friends of this podcast.28:29 - 34:23 The future of Ice Cream Social34:24 - 34:28 Gamification and tracking success34:29 - 37:57 Tracking cookies and revenue attribution37:58 - 41:45 The dashboard and reporting41:46 - 44:00 Micro-influencer marketing44:01 - 45:59 Learn more about Ice Cream Social at: https://icecreamsocial.io/46:00 - 46:50 Thank you so much, Ashley! Enjoy your marketing journey!46:51 - 47:35 Join The Marketing Expedition Community today!#digitalmarketingstrategies #digitalmarketing #digitalmarketingtips #digitalmarketingtip #digitalmarketingservices #digitalmarketingstrategy #contentmarketing #marketing #advertising #branding #icecreamsocial

In this episode, we talk all about event marketing with expert, Ashley Cline. Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Strategies and tactics to be aware of. Why is word-of-mouth for events is vital in a digital world. Brand partnerships/sponsorships for events. Tips for confidence on stage. Importance of being a proactive client with event vendors and partners. Value of focusing on your customer's success. Increasing event attendance TicketSocket platform for ticketing, registration, and event management platform. Ice Cream Social, social sharing tool. Connect with Ashley! https://ticketsocket.com/ https://icecreamsocial.io/ www.ashleyncline.com https://www.linkedin.com/in/ashcline/ Sarah Brush https://www.instagram.com/eventivebrush/

Join us for an episode with Tauseef Syed, Sr. Director of Client Strategy at NetElixir, and an expert in digital marketing and e-commerce. With over 10 years of experience leading cross-functional teams for renowned brands, Tauseef specializes in driving profitable growth through new customer acquisition. Discover the key strategies for selling through multiple channels as Tauseef shares insights on understanding customer behavior, leveraging AI-powered strategies, and striking the right balance between innovation and branding. Don't miss this opportunity to gain valuable expertise from this digital marketing enthusiast.Takeaways:Diversify sales channels: Selling on multiple channels reduces the risk of relying solely on Amazon and allows you to reach a broader audience.Prioritize vertical growth: Instead of adding more products, focus on maximizing sales potential within your existing product range on each channel before expanding horizontally.Understand channel requirements: Each channel has specific inventory, logistics, and policy requirements. Familiarize yourself with these to ensure effective compliance.Tailor strategies to your audience: Pay attention to your target audience's preferences and prioritize the channels they use for shopping. Develop audience-centric strategies to optimize your approach on each channel.RFM analysis: Implementing RFM (Recency, Frequency, Monetary) analysis can help identify high-value customers. Analyze the recency of purchases, the frequency of purchases, and the monetary value of purchases to identify the best customers with the highest lifetime value.Quote of the Show:If you're in a fast-growing category but your sales remain stagnant, don't congratulate yourself. A 5% growth may seem positive, but if the overall category has grown by 20%, it indicates a loss of market share to competitors. Instead, pay attention to the category's performance to gain insights about industry trends.Links:Personal – LinkedIn: https://www.linkedin.com/in/tauseefhsyed/NetElixir – LinkedIn: https://www.linkedin.com/company/netelixir/NetElixir – Website: https://www.netelixir.com/NetElixir – Facebook: https://www.facebook.com/netelixirNetElixir – Twitter: https://twitter.com/netelixirNetElixir – Instagram: https://www.instagram.com/teamnetelixir/NetElixir – YouTube: https://www.youtube.com/user/NetElixirIncWays to tune in:YouTubeSpotifySpecial Offer:Supercharge your Google Ads campaigns and embrace the future of advertising with our game-changing scorecard to maximize your advertising efforts today! Get your free scorecard now!Sponsors:GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well.She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social.Learn more: https://icecreamsocial.io/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-ashley-cline-digital-marketing-consultant-vice-president-co-founder-of-ice-cream-social

Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well.She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social.Learn more: https://icecreamsocial.io/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-ashley-cline-digital-marketing-consultant-vice-president-co-founder-of-ice-cream-social

Meet Elizabeth and Alyssa. They're sharing insights from The Nonprofit's Guide to Engaging Gen Z created by Classy and Pursuant (bravo on evolved partnerships

For this episode, let's revisit a Strategy Skills classic where we discuss how to finalize the overall storyboard for the client. Watch the video version of this podcast here: https://youtu.be/7LXOL_KDZYQ Click here to see the full study and here to see the merger study and market entry study. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

In the mad world of event planning, long hours and demanding project management timelines are part of the deal. That's why it's important to think about the life you want from the get go and be intentional about creating it. The good news is, there are tools to help you get there. Ashley N Cline is an experienced digital marketing consultant who specialises in helping event planners boost their conversions through the power of automation. As Vice President at Ice Cream Social and Executive Vice President of Client Strategy at TicketSocket, Ashley has helped many clients in the events and entertainment space build their strategic marketing plans and optimise tactics that drive increased performance.Quotes from this episode:"Freedom can be however you see it and sometimes the definition changes for me." "I would say the biggest shift for me that has allowed me to free up a lot of time is scaling my team."-Ashley N ClineConnect with Ashley:Email:  ashley@ticketsocket.comWebsite: www.ticketsocket.comAshley's book recommendation:The Desire Map by Danielle LaPorteAshley's favourite tools and resources:Project Management: AsanaTeam communication: SlackCRM: Active CampaignSMS: AttentiveFree marketing training: Digital MarketerConnect with Adelaine:Email: uponarrivalpodcast@gmail.comRecord interviews remotely with Riverside:bit.ly/RecordWithRiversideGet 15% off your subscription with code: AdelaineHost your podcast on Buzzsprout:bit.ly/BuzzsproutGet20AmazonGet $20 Amazon gift card.Edit interviews like a word document with Descript:bit.ly/EditWithDescriptAdelaine's game-changing podcast production AI toolNote: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.

  Chris Lane is the Director of Client Strategy and Pollster at Cygnal where he works as a political strategist and data scientist who leverages technology and analytics to drive electoral outcomes. Throughout his career, Chris has made significant contributions to several high-profile political campaigns, helping candidates connect with voters and craft effective messaging strategies by identifying key demographics, understanding voter behavior, and optimizing campaign resources for maximum impact. Outside of his work, Chris actively participates in industry conferences and academic forums, where he shares his expertise and fosters collaboration among fellow professionals. He is also passionate about mentoring aspiring data scientists and political strategists, helping them develop the skills necessary to make an impact in the ever-evolving landscape of political campaigns.   Today, Chris and I delve into the factors contributing to a political candidate's success, emphasizing the significance of female representation in political decision-making processes. Chris sheds light on the pivotal role of polling in understanding the perspectives of women voters. We discuss emerging trends and emphasize the importance of reliable polls in deciphering the preferences of women voters in the 2024 election. Chris highlights the heightened focus on women's issues in the 2020 election, and what mobilizes more women to participate in the electoral process. He underscores the communication challenges surrounding inflation during the 2022 election, and the difficulty candidates face in establishing an emotional connection with voters. We also discuss the abortion issue and identify how it might affect several closely contested elections where Republicans have faced difficulties securing victory.   “When you're in a position to help people get elected, think about the difference between what is popular and what is actually going to move folks because oftentimes there's a huge, huge difference between those two things.” - Chris Lane   This week on Political Contessa:   Why candidates need to make an emotional connection with voters The value of effective messaging How candidates can navigate political rhetoric in heated elections The issues voters care most about in the 2024 election How important gun control is to voters What the 2020 election can tell us about the 2024 election Why Republicans have an opportunity to take back the Senate How to put the results of polling in perspective     Connect with Chris Lane:   Cygnal Website Cygnal on LinkedIn Chris Lane on LinkedIn     Awaken Your Inner Political Contessa   Thanks for tuning into this week's episode of Political Contessa. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.   Spotify I Stitcher I Apple Podcasts I iHeart Radio I TuneIn I Google Podcasts   Be sure to share your favorite episodes on social media. And if you've ever considered running for office – or know a woman who should – head over to politicalcontessa.com to grab my quick guide, Secrets from the Campaign Trail. It will show you five signs to tell you you're ready to enter the political arena.  See omnystudio.com/listener for privacy information.

The podcast episode features Lauren Loreto, the host of "She's Busy AF," and Lakes Wallace, a team member of and the client strategy manager at Brand Good Time. They discuss their personal and professional lives, their roles at Brand Good Time, and how they almost didn't pick each other for the job. They also talk about Lakes' background in non-profit strategy and how it led her to her current role. The conversation covers topics such as effective project management, maintaining strong client relationships, setting healthy boundaries, and work-life harmony. The episode ends with a teaser for a future segment where Lakes and Lauren will share client horror stories.Follow us on Instagram: @brandgoodtimeCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoConnect with Lakes on LinkedIn: https://www.linkedin.com/in/lakenwallace/

Consumer behaviour has shifted, so your digital marketing strategy will not work if you're still using tactics from last year. But what should you change and how should you re-prioritise your marketing budget? This is a deep dive on acquiring leads, abandoned cart marketing and the three essential pieces that are driving the most effective digital marketing strategies right now.Ashley N Cline is an experienced digital marketing consultant who specialises in helping event planners boost their conversions through the power of automation. As Vice President at Ice Cream Social and Executive Vice President of Client Strategy at TicketSocket, Ashley has helped many clients in the events and entertainment space build their strategic marketing plans and optimise tactics that drive increased performance.Quotes from this episode:"Marketing has gotten so smart over the years where you can now market to people and make it feel like a one to one experience. Like the message they're getting was written just for them. And that really helps in conversions.""You either implement them or you're left behind. So you'd better catch up and get these strategies in place."-Ashley N ClineConnect with Ashley:Email:  ashley@ticketsocket.comWebsite: www.ticketsocket.comConnect with Adelaine:Email: uponarrivalpodcast@gmail.comRecord interviews remotely with Riverside:bit.ly/RecordWithRiversideGet 15% off your subscription with code: AdelaineHost your podcast on Buzzsprout:bit.ly/BuzzsproutGet20AmazonGet $20 Amazon gift card.Edit interviews like a word document with Descript:bit.ly/EditWithDescriptAdelaine's game-changing podcast production AI toolNote: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.

Tony Buffum (VP, HR Client Strategy, Upwork) joined us on The Modern People Leader. We talked about the biggest misconceptions that employers have about freelance talent, why the rise of freelance talent isn't a trend, and how Fortune 100 companies are integrating independent talent into their talent strategy. Timestamps: (5:23) Tony's journey and unique role at Upwork (13:57) Why we should be jealous of his job at Upwork (19:16) The rise in independent talent (21:05) 39% of the US workforce performed freelance work last year (23:36) The biggest misconceptions about doing freelance work (25:25) The biggest misconceptions that employers have about freelance talent (31:02) Why the rise of freelance work is not a trend (33:44) Tony's advice to people selecting freelance talent for the first time (37:00) The customer service mindset of freelance workers (39:52) Benefits of tapping into global talent (45:15) Fortune 100 companies are integrating freelance talent into their talent strategy (49:24) Thinking about work differently (53:00) His definition of a Modern People Leader (53:55) The advice he'd give to his 22-year-old self (55:30) What he'd fix in HR with a magic wand Come hang out with us at Transform. Get $200 off your ticket here: https://transform.us/modern-people-leader/ Subscribe to the MPL Weekly Digest: https://forms.gle/qdt6YaWULfoEHb6n8 Follow us on LinkedIn: https://www.linkedin.com/company/the-modern-people-leader