Peel Good, A Marketing Podcast

Successful B2B brands use social media, both organic and paid, to connect with clients where they spend their time. But what makes an effective B2B social media strategy and how is it different from consumer marketing? Listen in as Jennifer and Caroline discuss the keys for B2B social success on the latest episode of the Peel Good Marketing Podcast.

It's that time of year when you're starting to think about how to get the most out of your marketing and achieve your goals in 2024. How do you know when and where to plug in an external marketing agency to get where you want to go? Listen in as Managing Director Jennifer and Creative Director Merissa discuss when and where an agency can maximize your benefits and the keys to finding a good agency fit on the latest episode of the Peel Good Marketing Podcast.

You've heard all about SEO, but what is it really and why is it important? Join us for the latest episode of the Peel Good Marketing Podcast as Merissa and Tristan discuss practical ways that businesses can improve Search Engine Optimization on their websites and increase their organic web traffic.

There's a resurgence of interest among consumers in staying local when it comes to the brands and businesses that they choose. In fact, Google tells us that 86% of consumers use Google and Maps to search specifically for local businesses. So, how can your brand connect locally in a digital world? Join us for the latest episode of the Peel Good Marketing Podcast as Jennifer and Sharon talk about the fundamentals - from search to social - of marketing to a local audience online.

We're talking all things TikTok! Join social media marketers Coral and Sara as they talk about the good, the bad and the possibilities TikTok holds for business - and how to know if your brand should get into the mix.

The Peel Good Marketing Podcast is back, and we're kicking off the season with one of 2023's hottest topics of discussion - AI in marketing. Join Creative Director Merissa, Managing Director Jennifer and Senior Graphic Designer Paula as they explore the pitfalls and potential from ChatGPT to visual image generation (like the header image above styled by Lisa AI). We're talking and testing all things AI so catch up on the latest and join the conversation. 

You've got hopes and dreams for your brand in the coming year. How can make sure that your marketing program is ready to make them a reality? Listen in as Managing Director Jennifer and Creative Director Merissa discuss what to consider in creating your annual marketing plan to maximize your marketing success.

They say social media is a pay-to-play world. Does that mean that organic social media has gone the way of the dinosaur? Not necessarily! Listen in as Managing Director Jennifer and Social Media Manager Caroline talk about how to make your organic social media content work harder and smarter for better results all around.

Plucked off the shelf or delivered to the doorstep, packaging is often one of a customer's most tangible interactions with a brand. If you really can judge a book by its cover, then what story does your brand's packaging tell? Listen in as Creative Director Merissa and Graphic Designer Paula unwrap the best ways to convey your brand voice through packaging design and how to amplify the power of the packaging experience.

How do you know when it's time to redesign your website? Join Clementine's Creative Director Merissa and Lead Web Developer Tristan for insight into the signs and signals that can tell you it's time for a website update.

Wondering which social media platform might be right for your goals? Get a quick rundown of the strengths and weaknesses of each major social media platform in this bonus track with Clementine partner Jennifer and social media specialist Coral.

Social media is a powerful tool for engaging audiences, but it can also be challenging to craft a social media presence that drives real business results. So, in a world of limited time and resources, how do you know what social media platforms are going to bring the best return for your brand? Listen in as Clementine partner Jennifer and social media specialist Coral discuss how to find the right social media platforms to make sure your content connects.

Whether you're a designer, a storyteller, a builder or a problem solver, creativity comes in many forms and functions – and can help to drive innovation, collaboration and connection for your brand. Clementine founders Jennifer and Merissa join host Emily to kick off the third season of the Peel Good Marketing podcast with a discussion on cultivating environments where creativity can flourish and great stories can grow.

Reaching your audience is all about being in the right place at the right time. Where that is, though, can be a moving target. Listen in as host Emily and social media manager Caroline talk staying ahead of the curve to succeed in an ever-evolving digital landscape.

From the digital world to the real world, experiences shape our lives daily. Listen in as host Emily and Clementine Creative web developer Tristan discuss the principles and process of creating intuitive, engaging and authentic user experiences.

How do your expectations of what it means to work in marketing measure up to reality? Listen in as Emily, Caroline and Coral talk about their experiences from the classroom to the conference room and beyond on the latest episode of the Peel Good podcast.

Native advertising is one of digital marketing's most powerful - and most debated - tools. Don't miss the latest episode of the Peel Good Marketing podcast as Emily and Jennifer break down the good, the bad and the potential rewards of native advertising for your brand.

As the reach and impact of TikTok continues to grow, Emily and Paula discuss the power of earned media on this fast-growing platform and how brands can position themselves for success through authentic customer experiences. With TikTok driving digital word-of-mouth, we're constantly buying items that come across our for your page! What has TikTok made you buy?

Emily and Merissa discuss one of today's hottest creative trends – retro-inspired design – and what it takes to make sure your nostalgic appeals cut through the clutter and connect. Read more on the topic: https://clementinecreativeagency.com/2020/12/21/2021-trends-to-watch/

What does it take for your brand to grab attention on social media? Well, that's the whole idea behind thumb-stopping content. It takes a combination of strategy, skill and creativity to cut through the fierce competition for attention on social media. But just how fierce? Listen to this episode of the Peel Good podcast to hear Clementine Creative's own social media manager Caroline discuss this highly anticipated topic with host Emily.

The Creative Director of Clementine Creative Agency sits down with Emily to discuss the power behind branding and the mark it leaves behind. What is branding? Why do brands rebrand? Who has branded successfully? What hasn't rebranded successfully? Listen now!

On this episode of Peel Good, Emily and Paula discuss the importance of thinking outside the box and adding a creative edge to your marketing efforts. Take a listen as they look into some of the greatest marketing campaigns by some of the biggest names in the game including Clementine Creative's own creative projects. Coca Cola's Share a Coke Campaign: https://www.coca-colacompany.com/au/news/share-a-coke-how-the-groundbreaking-campaign-got-its-start-down-under McDonald's Sundial Bilboard: https://adage.com/creativity/work/sundial-billboard/6287 Spotify's End of Year Wrap Up Campaign: https://adage.com/creativity/work/spotify-wrapped-2019/2220696 Ikea's 2018 Crib Ad: https://www.adweek.com/creativity/ikea-wants-you-to-pee-on-this-ad-if-youre-pregnant-it-will-give-you-a-discount-on-a-crib/

On this all new episode of Peel Good, Emily and Jennifer invite you into their home offices to discuss what it means to market during these unprecedented times. Now more than ever, industries need to re-evaluate their communication plans and be considerate of the messaging and imagery they're putting out to the public. Jeep #StayOfftheRoad Print Ad: https://www.adsoftheworld.com/media/print/jeep_off_road_in_house Jeep Groundhog Day Commercial Ad: https://adage.com/article/cmo-strategy/jeep-repurposes-groundhog-day-super-bowl-ad-stay-home-message/2249386 Kentucky Fried Chicken's Finger Lickin' Good: https://www.cnbc.com/2020/03/17/kfc-ad-showing-finger-licking-put-on-hold-due-to-coronavirus.html Hersheys's Share the Love: https://adage.com/article/cmo-strategy/hershey-pulls-ads-hugs-and-handshakes-amid-coronavirus-concerns/2243396

Take a listen to the newest episode of the Peel Good podcast as Emily and Brad discuss the latest popular trend in the fast-moving world of web design. Whether it's a sleek one-page parallax design or a more complex build incorporating elements to attract and engage visitors, it is important to make sure your website is accessible to everyone.

Let's talk TikTok! What is TikTok and should I be using it to propel my business and marketing goals in 2020? On Episode 1 of the Peel Good Podcast, Emily Noles and Rachel Melvin explain TikTok's primary audience, predict its success and growth outlook and discuss the creative trends and opportunities for businesses to gain success on the app in 2020 and beyond.