Podcasts about social success

Janice McCabe shares her research on campus loneliness and college friendship networks on episode 627 of the Teaching in Higher Ed podcast. Quotes from the episode The previous surgeon general, among others, have declared a loneliness crisis facing the United States, and, in fact, the highest rates are among young adults. -Janice McCabe Many people that I interviewed told me how they felt like everyone else either had more friends than them, had better friends than them, was having more fun than them, along those lines. -Janice McCabe Something I hear from students a lot is just this appreciation for taking friendship seriously in students’ lives. And so that’s something that professors, teachers, college administrators can do. -Janice McCabe Students often say they don’t really like group projects, but then, that was a place that many of the friendships that formed in classes that I saw formed. -Janice McCabe Resources Making, Keeping, and Losing Friends: How Campuses Shape College Students’ Networks by Janice McCabe Connecting in College: How Friendship Networks Matter for Academic and Social Success by Janice McCabe Janice McCabe at Dartmouth What Friendship Network Type Are You? (PDF) I Study Friendship. Here’s How You Make Lasting Friends by Janice McCabe, The New York Times The Friendship Advice Experts Swear By by Catherine Pearson, The New York Times Our Epidemic of Loneliness and Isolation: The U.S. Surgeon General’s Advisory on the Healing Effects of Social Connection and Community Community of Inquiry framework Propinquity (Wikipedia) Homophily (Wikipedia) Peter Felten Network Weaving as an Antidote to Imposter Syndrome Dear Nina: Conversations About Friendship podcast

The Social Success Series is back with a brand new episode featuring a very special guest and hospitality's no-nonsense voice, Mr. Scott Eddy!  Scott Eddy joins the podcast to give audiences his perspective and insights on where the future of hospitality is headed, social media growth in hospitality, and how AI technology is the biggest innovation that the industry has ever seen. If you are looking to stay ahead of the hospitality technology curve by getting the latest hospitality information, tune in to the episode. Cassady Quintana: Welcome to the Social Success Podcast, where we have conversations with top hospitality professionals about successful digital marketing strategies, emerging trends, and how to connect with today’s travelers. I’m your host, Cassady Quintana. Hello everyone, and welcome to another episode of the Social Success series. My name is Cassady Quintana and I am the brand ambassador here at Travel Media Group. And today we have an awesome guest. I am super excited, a hospitality influencer, celebrity to me. Super excited to have the no nonsense voice of hospitality. Mr. Scott Eddy, thank you so much for joining me. Scott Eddy: Thanks so much for having me, man. Cassady Quintana: Yeah, super excited. So, right now you’re in Spain. We talked a little bit about that, but for people that may be a little bit unfamiliar with you and your history, talk us through how you got involved in hospitality and how you got to where you are today. Scott Eddy: Yeah, so I actually didn’t come from a hospitality at all. I came from investment banking, which I think gives me a very different lens of the world. So I look at hospitality through psychology, positioning, ROI, branding human behavior before I even look at aesthetics, which actually means nothing. after my banking career ended, I went to Thailand on a two week trip, and after four days I called my mom. I was like, I’m never coming home. I love this place. And I ended up living in Bangkok for 11 years. So I went over there in 99, several years before social media came out. So for the next four or five years, I basically just partied my butt off all over Asia, made a lot of friends and just getting acclimated with the region. ’cause it was just, it’s like a different world over there. So then social media came out and I started the first digital agency in Asia, and we were the biggest for five years. And all my clients were hotels. So my very first client in this industry was the first Aman property on earth. Aman…, which was in Phuket. And that really taught me the whole quiet, luxury, luxury persona. Like that whole thing. It really like it was like a, like a, like a weight in my brain that is still there today. It’s really, really stuck with me and a lot of things that I learned from that project. Really, I use it every day. Cassady Quintana: Yeah. No, that’s awesome. I feel like a lot of the people I talk to and we talk to here, it’s kind of a similar story. They fall into hospitality, they don’t realize, and it happened to me too, like I was working just in normal social media marketing before I got into hospitality. And that’s kind of how it happens for a lot of people. So you live in hotels, you’re traveling constantly. A lot of people would only dream of that. I wish I could do something like that. So for you, at what point did you realize, like, this wasn’t travel anymore, but you could kind of turn that into your brand and a business for yourself? Scott Eddy: So, okay, so as I was doing the agency, and again, I just hired really smart people that worked at advertising agencies. And just watched them. But during that time, that’s when social media first came out. And I’m very early on every platform. I was probably first 2000 people on Twitter. And Twitter was it back then. So that’s actually where I built my brand. And I was the first American expat in every Asian country to have a million followers on Twitter, which back then got me headline news, which got me speaking gigs, which got me consulting gigs. So after a while, all my business was coming through my social media. And again, this is back when there was no term influencer, there was no term personal brand. There was no, that might have been a thing, but it wasn’t a thing. So eventually I just decided to sell the agency because it just made no sense to me to have a brick and mortar office paying 37 full-time employees when the clients are coming through my phone or my computer. Like, it just didn’t make sense. So I sold it and started traveling around. In total did 11 years in Thailand, one year in Philippines, one year in Sri Lanka, four years in Spain, one year in Portugal, and one year in London. And then I came back to the US in 2015, thereabouts. And that is when I literally blew up because that is when real budgets were starting to be applied to social media marketing. And I was approached by a PR agency as soon as I came back to be the travel host for the first video, for the first travel show that was gonna be a lifetime. And it was like a Anthony Bourdain type show. It was called Video Globetrotter. So that solidified me in the U.S. Then I just started doing just huge campaigns with F1, with Air New Zealand, with like, all these big brands. I was a brand ambassador for Lexus for two years. I mean, it was, it was very, very cool. But when I, before I came back to the States when I was in Europe, I was just looking at like what was gonna happen when I went back to the States and I was like, well, I don’t want to get a lease and like have like a normal life. I haven’t had a life for a very long time. So I ended up selling everything that I own while I was in Europe and even now. So I was born in Michigan, but I was grow, I grew up in Fort Lauderdale since I was little. I used to only have a storage unit in South Florida. So I used South Florida as a base in between all my trips. But I’m there two, three days. Like, I was just there this past weekend. I went to F1 and then I came to Europe right away. That’s awesome. So, yeah, I mean, it just happened. When did it happen? Who knows? But it just, I’ve been in the trenches of hospitality marketing for 17 years, since day one of social media. Not that we were doing social media strategies on day one. Back then it was like websites and SEO and graphic design. Remember when people paid for that? Cassady Quintana: Yeah. Scott Eddy: So the services side is very different now. But it’s fun. But it’s fun and hospitality, like it’s the greatest people in the world. Cassady Quintana: I couldn’t agree more. I mean, how could you not be happy with being able to travel to all these places and meet new people and stay in different hotels and you’ve experienced, a wide range of different hotels. So when you think back of all these places you’ve stayed at, for you what makes a memorable stay versus one that’s kind of forgettable? Scott Eddy: And I’ve had both. The difference is emotional impact. That’s it. Most luxury hotels today are physically beautiful. And emotionally empty. The industry has been become obsessed with that whole polished and everything else. But forget humanity. Guests don’t remember the sink design or the way the lobby looked. They remember how your people made them feel. And I’ll give you a perfect example, and this is not to put them down, but I just left Tulsa. I was there for eight days. I mean, you’re talking about Tulsa, Oklahoma. Like it’s not New York City, it’s not Paris, it’s not Hong Kong, it’s Tulsa. And I was at the Marriott there. And again, this is not a ultra luxury property, I’m telling you right now, I stay over 300 nights in hotels and have done so for the more than eight, nine years. This was the best employees, the best staff that I’ve ever met in my life, ever. And I’ve lived in Asia for 13 years. And Asia has, I mean, the best of the best. But I mean, it, it was crazy. Like the finance lady coming out and she’s like smiling and laughing with the staff. Have you ever seen finance person smile? Like that’s where the creativity goes to die. That’s the person who’s telling me, no, no, no, we don’t have the money for this. Like, it was unbelievable like every day I was just like pinching myself. I’m like, is this real? It was just, it was really crazy that the best experience that I’ve had ever in hospitality just happened. Cassady Quintana: Oh, that’s awesome. And I feel like this is something that a lot of hotels should be posting about on social media because I always say like, your hotel and the way it looks is part of the experience, but what makes it memorable or what makes it terrible for people is how the service was. So, and that can be hard to translate online. So when you are looking at a hotel, social media page for you, like what makes something make you gravitate towards it and wanna engage with it, rather than it being a promotional or sale. Like how can hotels translate that inhuman experience and how awesome their staff is and how awesome their staff makes you feel to social media so that potential guests can feel that through the phone? Scott Eddy: I mean, first off,I browse through social media profiles of hotels every day. I mean, I’m, I’m talking dozens and it’s, it’s honestly most of it just makes me wanna throw. It is ridiculous. We are in the most feel good, fuzzy warm feeling industry in the world. And they can’t stop taking these gorgeous pictures of rooms and dead pictures of an empty swimming pool. And like, it’s unbelievable. Most hotels, social media feels like it was approved by seven people in a boardroom and a legal department. That’s the problem. Everything is safe, polished, filtered, and emotionally flat human beings connect with people, not corporate perfection. When are you gonna wake up? Like, I don’t understand. It’s 2026. It’s almost as if they don’t have a calendar. Like show it, show the chef, show the bartender, show the housekeeper, show them, show humor. I mean, like, it’s crazy. Cassady Quintana: And I think that’s the thing, like when Instagram first came out, it was that opposite, right? We need the perfect photo, we need the perfect shot. We have to use the perfect filter. And now it’s, it’s kind of gone to the opposite. And maybe this is with AI becoming so pertinent in all of these things, but people want to see that real moment. Because it’s hard to imagine yourself in a perfect photo of a hotel room. Like, I wanna see someone enjoying their coffee, or like you said at the pool, things like that. So obviously you’ve followed this since it’s started and it’s changed. We’ve seen new trends. We’ve seen Instagram change its algorithm completely. So beyond that human emotion, is there anything else that you think hoteliers are still getting wrong in 2026 with their social media? Scott Eddy: I mean, the biggest mistake hotels are still making is thinking that content is the strategy. Content is not the strategy. Content is the vehicle. Emotional relevance is the strategy. Anybody can create content. Now, do you have a phone? You can create content, you have AI, it can create content. So the value is no longer in simply producing the content. The value is in perspective, storytelling, culture, trust, leadership, and emotional connection. That is the number one. Most hotels still have no clear voice online. What I love to ask hotels. I love to say, what is your brand personality? They don’t know how to answer. Like, how do you not know that there’s no founder visibility, there’s no staff involvement, there’s no community building. God help you if you can find a GM. They’re heading in the office. There’s no understanding of platform psychology. I was talking to a guy who is part of a group of a hotel group, and they own 11-17, they owned a bunch of hotels. And I asked him about one of the properties. So before we hopped on the call, I went on every platform to see where they are, how active they are. That way I have the ammunition. We get on the phone and I ask him, what about X, Y, Z property? I couldn’t find them on TikTok. Why aren’t they, oh, I don’t like TikTok. That wasn’t a question. Cassady Quintana: Right. Scott Eddy: And then, with me, I dive deeper. I’m like, why don’t you like it? kids dancing. Come on. That’s the way it started. I said, the average, the average age demographic that’s most active right now is 38 to 57. Luxury brands are killing it on TikTok. I love when people say can’t sell luxury on social media. What? These are the people that aren’t on their phones. Right. Come on, man. Cassady Quintana: No, and I love that you mentioned that because especially TikTok, it had that, that image, especially in 2020 of just being that platform where people dance. But it goes beyond that now because we’re starting to see integrations with, Booking.com on TikTok and Expedia on Instagram. Like, there the conversation of is important is long gone. Now it’s, why are you not on this? It’s kind of almost weird and embarrassing if you’re not on social media. Like, what do you mean you’re not on social media? ’cause that is, and especially my, I’m older, gen Z, but as these new demographics start to have buying power, this is where we’re searching. Likeand it, and like you said, TikTok is now that age group of 30 to 50. Like those are the people with the most buying power. So what do you mean, like that it, and it’s hard to get people to see that sometimes because when they have that preconceived notion of what social media is, to try and get them to a point of believing in it is tough. But I mean, the proof is in the pudding. We can show them how important that is. So kind of in that same world, I mean we’re seeing a lot of influencers in hospitality now. And we actually, I did an exercise last week where I was searching, hotels and the most viral videos and most of them came from influencers. So where do you see the value with influencers in hotels and maybe where do you see that continue to go? Scott Eddy: The problem with the whole influencer space, and I hate that word so much. Just because influencers ruined, just like marketers ruin the term marketing. Influencers have ruined the term influencers. I mean, it’s just such a egotistical. Ridiculous word. It’s just such a saturated market. So much so that I don’t even work in South Florida and I rarely work in Florida. And if I can avoid it, I rarely work in the U.S. I’d much rather work overseas. South Florida, it’s like all the big cities are just saturated. So, I mean, of course in between all my trips I get offered to do a million free things and I’m like, bro, I’ve been building my brand for 17 years. Like I’m not in the intern stage right now. Like, I already built my brand. I don’t, I don’t need your $20 meal for Instagram posts. I appreciate it though. But I mean, most hotels, they still evaluate influencers completely wrong. They obsess over follower accounts instead of trust and audience alignment. I can’t tell you how many times, so if somebody doesn’t know me, they don’t follow me on LinkedIn or a lot of other platforms and they just look from the outside looking in and they just see a big audience. So the first thing they’re gonna say, okay, this guy’s an influencer. Which I don’t mind. I still being an influencer, I hate it. But doing that is still a lot of what I do. Because yes, I travel with a video guy. They’re get and a photographer, one of the top photographers in hospitality by the way. And they both arrive here on Friday and we’re going on a cruise. So I do travel with a video guy and we do long form storytelling. We do a lot of things and we do complete photo shoots and this and that, but they always want my distribution. So like, I would never run away from that because I have a very good audience. I’m deep in the wine world. I’m deep in the finance world. I mean, my audience spends, so I know creators with massive audiences that couldn’t drive a booking if their life depended on it. Meanwhile, smaller niche creators, which strong trusts absolutely crush it because their audience actually listens to them. Listen, it’s the micro influencers that are killing it right now. Their engagement rates are in the teens, people like me, people with over a million followers, generally if you have a anywhere from one to 3% engagement rate, you’re killing it. I get very high engagement. So I mean, I just figured it out two days ago because I’m launching a new website and new media kit and whatnot. I just did my media kit or my engagement rate on Instagram so far in 2026 and I’m at 6.5%. Oh, that’s awesome. I mean, that’s like top tier, right? For somebody in my space. But I mean, most macro, most big, I think they call ’em mega like over one, two, 3 million. You’re lucky if you get one to 2%, but the numbers still work out to somebody who has 20,000 who’s getting an 11% engagement rate. Things like that. So, I mean, hotels need to stop treating creators like vending machines. Here’s a free room now, make us viral. It’s not a strategy. I can’t tell you how many hotels tell me that they want to go viral if I can help them. And I, and I asked them, I’m like, what is getting going viral gonna do for you? And they can’t answer going viral 90% of the time, does nothing. My photographer that I traveled with, he did a hyperlapse video on a river cruise that we were on of like a locks opening up and closing. It was very cool. I think it got like 12 or 15 million. I’ve never even gotten those numbers. I mean, he’s still sitting, like, he didn’t gain a hundred thousand followers. He didn’t get 10,000 brands commenting oor wanting to work with him. Viral does nothing without a proper strategy attached to it. What I mean? So the, the problem is these brands, they don’t do the research. I can’t tell you how many times I get reached out to and they’re like, Hey, we want you to do this campaign. And I’m like, this is not even my niche. Oh, sorry. It was a copy and paste email. Well, no kidding. Of course. It was like, it just, listen, over the next few years, creators are gonna evolve into, and they already are full blown media companies, production, distribution, consulting, storytelling, community building, all of it. The creator economy, let me tell you, and I’d much rather call it that than influencer space. It’s becoming one of the most powerful engines in hospitality because the bigger AI gets, and listen, a lot of these companies will go to the wayside. But AI, the technology is here. The bigger AI gets, the more valuable humans are gonna be. Cassady Quintana: Absolutely. We, we say that all the time, especially because AI is gonna fuel the tech. But at the heart of hospitality is the people and it will always be the people. And you can’t replace that people to people emotion. And like you said earlier in this episode about how that’s what you remember the most right. Is how the staff made you feel. And AI will never be able to do that. So I’m glad you brought up AI because we are seeing that start to shape the traveler journey. Like I mentioned with the integrations with Expedia and Instagram and their AI agents that are building these itineraries. So where do you think AI and social media and hospitality are headed now and in probably the next couple of years? Scott Eddy: I honestly think that most of the hospitality industry still underestimates how massive this shift is. This is bigger than social media. This is big tech, bigger than mobile phones, bigger than websites. AI is fundamentally changing how humans make decisions, right? We’re moving from search behavior to recommendation behavior. And that changes everything. Your website is no longer the front door to your brain. AI is becoming the front door. Yeah. Travelers are increasingly asking ai what hotel fits their personality, what cruise line matches their lifestyle, where they should go for a specific emotional experience. Yeah. So now your digital footprint matters more than any more than ever. Consistency matters more than ever. The brands that survive this next era are gonna be the brands that feel the most human, have the clearest voice and create the strongest emotional connection online, generic corporate garbage. You’re done. Cassady Quintana: Yeah. Yeah. And I mean, and we’re already in the middle of that. I feel like we know a lot of us, we don’t necessarily know how big AI is gonna be and where we’ll be this time next year. I mean, I bet in just a few weeks we could be having this conversation again and it would be something new. So course it’s definitely always changing and I recommend everyone that’s listening to this episode to follow you because this is the kind of stuff that you’re talking about and you’re following and it’s, it’s super important. Hotels are busy and a lot of the time they don’t have the time to do the research. So if they can find people like you to get that information from, it’s extremely helpful because it’s, it’s changing every single day. So if you can stay up to date and understand it and what’s going on and how you need to adjust your social strategy and your marketing strategy as a whole, you’re gonna be ahead of the pack. And so with that, thank you for all that awesome information. I kind of wanna shift gears to get to know you a little bit more Sure. With some rapid fire questions. So first thing that comes to mind that you can think of. So favorite hotel you’ve ever stayed in? Scott Eddy: I have a couple, but let’s say Kuda Duke in Maldives. Cassady Quintana: Alright. I love that. Scott Eddy: It’s insane. Insane. Cassady Quintana: Okay. And then what do you think is the most underrated destination right now? Scott Eddy: Right now? Sri Lanka. I lived in Colombo for a year. It’s seriously underrated. I think it’s, I mean, and it’s already bubbling, right? But I think it’s just gonna explode soon. Cassady Quintana: Is there a best time of year to visit there? Scott Eddy: Just like, you’re in Orlando, right? Cassady Quintana: Yeah, I’m in Orlando. Scott Eddy: So, so just like us, winter time is their high season just like Florida. Cassady Quintana: Okay. Noted. Perfect. Okay. Do you have any travel habits that you swear by? Scott Eddy: Yeah. I, and this is a life habit. I mean, just ’cause my whole life is travel, but I wake up super early every day and I’m up for the sunrise and I go for sunrise walks. If you ever follow, especially my Instagram stories, I’d post sunrise almost every day. I think there’s no better way to start the day. I think it’s impossible to have a bad day when you start the day like that. Cassady Quintana: Right. That’s why they recommend you get 10 minutes of sunlight every morning. Right. There’s, there’s something to that. So definitely everyone follows Scott’s Instagram so you can get that morning motivation for your walks. Okay. One hotel that is crushing social media right now, or one that you’ve seen recently that you loved? Scott Eddy: Wow. That is a great question. Wow. That’s a good question. . You can, there’s a lot out there you can tell. I didn’t really go over your notes, . Cassady Quintana: That’s okay. Scott Eddy: I never do. ’cause that’s like the, that’s when you get the raw answers? Cassady Quintana: Exactly. And then you overthink it. Scott Eddy: Let’s go back to that. Let me think about that for a couple minutes. Cassady Quintana: Okay, perfect. Well that was the last rapid fire question I had. So maybe people just need to follow you and find out later.. Scott Eddy: But let’s talk about brands as a whole. So like, I love, I love fun luxury and I guess they would call them luxury lifestyle or whatever, but I love the one hotels. Okay. All over. I really love, so if you really follow, I used to be, I used to do a lot of work with Ritz Carlton pre pandemic and now they’re just garbage. But horse, the guy who co-founded it started Capella. Capella Hotels is really cool, really fun. It’s just, I like brands that don’t take themselves too seriously. I mean, I hate the whole corporate stuffy stuff. And listen, I’m titanium bonvoy, like I stay in Marriott properties all over the world. Just so I can hit that status. Right. It’s easy because they’re large, they’re boring. The marketing is, I mean it’s, it’s so vanilla, it’s so beige. It’s so like, like it’s forgettable in 10 seconds. Never used to be, and it’s interesting. I remember when W first came out when they were Starwood. W was awesome. I mean fun, great, great, great. Like the marketing was like, just so off the chart and now they just look like any other hotel. Cassady Quintana: Which is so interesting. ’cause social media is like the place to be crazy and be fun because there are really no rules. And like why wouldn’t you be, especially if you were that at one time and your competitors are doing that. Why? I wanna, I wanna know like what the logic is behind that. Like are they trying to keep an image or? Scott Eddy: No? Well, well the ones that are that fly a big flag like Marriott and Hilton and that, they always hide behind, oh, well I can’t do that. ’cause of brain guidelines. Right? So you can’t show fun. Of course you can, right? They just hide behind the rule book and everything takes 15 approvals. So by the time you do have a good idea and you want to execute it, it’s gone. Cassady Quintana: It’s too late. The trend is over. Scott Eddy: It’s about speed. Cassady Quintana: Absolutely. Yeah. Well, I’ll definitely go check out those brand Instagram pages. ’cause that’s the kind of stuff I like to look at. I mean, that’s what makes me as a traveler, I don’t really have much brand loyalty. So I like to do research and look at their Instagram pages and social media, and I’m gonna pick the one that looks the most fun to me. So super important. Okay. Well as we wrap up, Scott, I’m so excited we had this conversation, but for anybody that’s listening, what are you up to next? Where can they find you? You have any campaigns or exciting things coming up? Scott Eddy: I mean, I’m pretty much, I mean, you’re all of this month I’m going, so the, the the top vacation club company and now they’re transforming into just hotels. Nice. But, it’s called Ante in Mexico. So they just launched their ultra luxury cruise line here in the med couple weeks ago. And we’re going out there to film and, and to shoot. That’s the cruise we’re joining on Saturday. And then I’m spending the last two weeks this month in Rome. And then next month I, I’m going to Ellie Miami the first week of June. And then I go to Sicily to speak at a conference. And yeah, so I’m going nonstop and at the same time I’m doing a whole rebrand. So in the next few days I’m launching new website, new logo, new everything. So it’s fun. Cassady Quintana: Well, perfect. By the time this episode comes out, you’ll have your full rebrand. Scott Eddy: There you go. Cassady Quintana: So when people listen to this and they find you, you’ll be ready. So, perfect. Well, I’m excited to, to watch your travels and of course I’m connected with you on LinkedIn and love to see everything that you’re up to. I’ll make sure to follow your Instagram too so I can get that morning inspiration for my Sunrise walks. But thank you so much for taking a little bit of your time out of your day. I know you’re super busy with travel and things going on, so I really appreciate it and I know our listeners do. So thanks for joining me. Scott Eddy: Thanks for having me, man. Cassady Quintana: All right, cool. Well, thank you everybody for listening to another episode of the Social Success Series, and we’ll see you next time. Be sure to subscribe wherever you get your podcast so you don’t miss an episode. The Social Success Podcast is produced by Travel Media Group. Our editor is Brandon Bell with Cover Art by Bary Gordon. I’m your host Cassady Quintana, and we hope you enjoyed this episode.

In this special episode of the Social Success Series Podcast, host and Travel Media Group Brand Ambassador, Cassady Quintana, sits down with the Brand Social Media Manager at Arlo Hotels, Dino Jevric, so discuss the ever shifting landscape of social media and how hoteliers can optimize their digital presence on platforms like Instagram, TikTok, and booking sites. Cassady Quintana: Welcome to the Social Success Podcast, where we have conversations with top hospitality professionals about successful digital marketing strategies, emerging trends, and how to connect with today’s travelers. I’m your host, Cassady Quintana. Hello everyone, and welcome back to another episode of the Social Success Podcast, a Suite Spot Podcast powered by Travel Media Group. I’m your host, Cassady Quintana, and today we’re gonna be talking about the importance of having an authentic social media strategy. Joining me today is Dino Jevric, Social Media Manager at Arlo Hotels. Dino, thank you for joining me. Dino Jevric: Thank you for having me. So excited. Cassady Quintana: Yeah, me too. So, to start, tell us a little bit about your role, maybe some of your history and how you got involved at Arlo Hotels. Dino Jevric: Yeah, so, I’m the social media manager at Arlo, so I lead social media brand wide, across multiple properties and outlets. And basically my role sits at the intersection of brand content and performance. So, from day to day, as you probably know in social, it’s a different challenge every day. There are some days where I’m working on the production side of things. Some days I’m working on planning performance on other days. So it’s a constant mix of creative and analytical work. And I think ultimately in my role, I’m not just focused on making things look good, I’m focused on how our content actually influences our guests journey. And that’s all the way from discovery to conversion. And kind of how social plays a role in every step of that process. So that’s basically my role at large. And yeah, that kind of sums it all up. Cassady Quintana: Yeah, no, totally. That’s awesome. And kind of, we’re seeing this evolution of social media. So in your experience, how are you seeing how people are discovering hotels through social media now versus maybe how we used to through Google or OTAs? Dino Jevric: I think that there’s definitely a very, very big shift of how people have been discovering hotels, especially in recent times. You know, historically people have always gone to, you know, straight to Google and asked, you know, best hotels in X area, right? Or they go straight to the OTAs, like TripAdvisor and stuff to find out what people are saying and, you know, different reviewers and stuff. But I think that now what we’re really seeing is that people are using social media in its place, and they’re using social media as a search engine, and people are turning to platforms like TikTok or Instagram to, you know, examine their options and see what hotels look like in real life and hear experiences of what it’s like to stay there. And not only are we like, and that’s only from, you know, the top of the funnel, what we’re really used to seeing, but we’re now actually seeing it move down further into the funnel into actual booking behavior. So with platforms like TikTok where they recently integrated booking.com and Expedia directly into the app, it’s allowing viewers to book without ever having to leave the platform. So they’re discovering hotels there, they’re seeing what the hotel stay is like, but then they’re also now a lot of the opportunity to book through these apps. And on top of that like we’re seeing this gap between OTAs and social media really closing, Expedia did a report recently where they found that 80% of travelers still use OTAs,at some point in the booking journey. However, social media isn’t falling far behind with nearly 60% of travelers also using social media in their path. So I think that we’re really starting to see that gap shorten, and yeah, that’s kind of what the future of social media with the travel industry is where it’s going. Cassady Quintana: And it’s kind of crazy to see because those integrations, like you mentioned with Expedia on Instagram, booking.com, on TikTok, like how quickly that happened and how quickly it’s gonna continue to happen. So I always think about hotels that aren’t on social media all, or still haven’t bought into how important social media is, and like how far they’re falling behind, and it’s just gonna continue to get worse. So as we see that kind of shift happening, what do you think hotels should be thinking about the most when they’re starting to plan their social media content for the upcoming month? Like, what’s really important and what should they keep in the front of their minds? Dino Jevric: I think ultimately hotels need to realize that social media is more than just a marketing channel. I think, you know, historically social media has just been a place for hotels to kind of post pretty photos and, you know, showcase the spaces in their hotels. But I think that content is now moving away from being aspirational. And it needs to, now, because of this introduction of being able to book on these platforms, it needs to now be way more informative and decision driving. So, you know, instead of those static, you know, luxe polish content and photos, hotels need to invest in reality. And that’s a really big thing that we’ve been doing at Arlo, is really showcasing the hotel from a real standpoint and really showcasing the experience that you get before you even step onto property. So yeah, in the end, the hotels that are really gonna win are the ones that are treating social as a bridge between inspiration and conversion, rather than just a place to post content. Cassady Quintana: Absolutely. I agree. And I kind of like this shift in Instagram, right? When Instagram first came out, it was super, you gotta add a filter, it’s gotta be the perfect shot. Like it needs to look its best. And now it’s the total opposite because of AI and because of all this fake things we’re being fed, Instagram’s kind of reverting back to, well, no, we wanna see real people. We wanna see real events, we wanna be able to see ourselves in those experiences. So kind of what type of content do you think is performing best when people are in that discovery phase or when they’re actively looking for somewhere to stay? Dino Jevric: I mean, the answer is very, very obvious. I think it needs to feel real. The type of content that you need to be showcasing is stuff that feels real. You know, no one really wants to see another photo of, you know, a perfectly made bed. No one wants to see, you know, those still life images of, you know, your lobby. People really want to know what the experience actually looks like rather than just a polished version of it. And I think targeting concepts like a day in the life, or even like taking people around the neighborhood are different ways that people can showcase that and that brands can really capitalize on these things. We’ve implemented this a lot at Arlo and we’ve seen like very sizable results from it. So yeah, I think that that’s really the key is kind of just showcasing the real side of hotel content. Cassady Quintana: Yeah, it’s interesting ’cause some of the properties we work with here at TMG, it’s like they have these wonderful photos that are, you can definitely tell they had a photographer come and take these photos, right? And we’re like, that is so great for your website, but this is not gonna move the needle on social media, right? This, there’s nobody in this photo that’s, it’s empty, it’s an empty room, it’s an empty lobby. Like that’s not how your hotel feels on a regular basis. So how can we make that feel better? And, you know, sometimes we’re implementing AI, Hey, can you add a person at the front desk? Or we’re finding ways to make it feel a little bit more real. So I wanna shift gears a little bit, and you know, another part of your role is you’re managing multiple properties within one brand. So what do you think is like the biggest challenge for people that are in that kind of position? Dino Jevric: I think personally the biggest challenge for me, I mean, managing the social for all these different properties is a challenge within itself. But I think that personally the biggest challenge for me has always been balancing those different voices and personalities. For those who are not familiar with the Arlo brand, we are lifestyle hotel brand with seven properties in the United States. We have four in New York, we have a Chicago location, Miami and DC which is newly opened. And all these properties really shine in their own way. Williamsburg is known for its nightlife, Miami, it’s known for its leisure and laid back vibe. DC is known for his its historical perspective. So we really wanted to find a way to make all of these brands unify under this umbrella social media account, but then also just showcasing what makes each property unique. And that was a really big focus for me when I joined Arlo was kind of trying to build that consistent brand voice. And I think that’s where a lot of hotels, especially hotels that are managing more than one property, tend to struggle a lot, is kind of protecting the individuality of each location and really making location shine. And there are some brands that, you know, venture in the way in the path of creating different accounts for different locations. And I think that for us, the number one thing was, you know, Arlo is a brand, Arlo is a community at its highest point Arlo is, it’s more than just separating properties. It’s all about Arlo as a brand. And I think that’s something that each property does withhold, but they each showcase it in their own way. So yeah, I just, I wanted everything to feel cohesive and not copy and pasted. So yeah that would be the biggest challenge. And I think that we’ve definitely succeeded in that. Cassady Quintana: Well, I don’t wanna make you give away any of your secrets at Arlo, but how do you find that balance between the brand voice, but also letting each property still show some of their personality? Dino Jevric: I think, and I think the number one thing that people would think about is, you know, that there has to be some sort of like guideline. There has to be like this of rules that we have. You know, you can’t talk about this about in regards to this hotel, you can’t do this in regards to this hotel. And I think that it’s not, it’s less about strict, a strict set of rules and it’s more about a framework. There are things that stay consistent across the board. You know, when we’re talking about a brand, like, the service that we provide is consistent. The community that we cater to is consistent. And there are things that do change each property, like I mentioned, like we have Williamsburg that is very historically known for its rooftop parties, for its nightlife. And we’d like to cater to that. However, when we have a property like Miami who also does activate and does have these nightlife events and stuff, we find that we’d like to talk about that and we’d like to, to capitalize on that, but we gotta do that in another, in a different way because of the difference in personality. So the consistency comes from the foundation, but the personality comes from the location. So that’s kind of what that balance is and what makes the content feel both cohesive and still authentic in each space. Cassady Quintana: Oh, I love that. That’s awesome. And I feel like a lot of hotels, ones that we’ve talked to, they understand the importance of social media, but a lot of the time they get stuck because they feel like they’ve already talked about every single, every single thing there is to talk about their property, right? We’ve already posted about our rooms, we’ve already posted about our pool, we’ve already posted about our events, but I feel like a lot of the time hotels forget that their hotel is just one small part of a person’s trip where their experience and there’s a lot of things happening around the hotel, right? So do you guys ever tailor content differently depending on the location, which you touched on a little bit, or the audience for that specific property? Dino Jevric: Yeah, I mean, we do it all the time. I think that’s a really big part of our strategy. Like I said, each location has a different audience. It different expectations, different reasons people are staying there. In Midtown we probably have a lot of people who are staying, it’s their first visit to New York, it’s in a very central location. You’re, you know, minutes away from 42nd street or minutes away from Madison Square Garden. So that could be a reason that people are staying in Midtown. But then when we have, you know, our other New York City property, Williamsburg, people say there are a lot for leisure, people say there are a lot to experience the nightlife aspects. So there are lots of different demographics that we’re targeting and different reasons that people are staying there. So our content needs to reflect that while the brand does remain consistent, the way we’re bringing it to life on our social media is really tailored to the audience that we’re trying to reach. So yeah, we’ve done this in a different, in different ways of showcasing the different locations on our property, on our social media accounts. And I think that we’re doing a great job in that. Cassady Quintana: And I think even beyond just the location, there’s a lot of opportunity for hotels to partner with other local businesses or the culture that’s in that area. So for you and for Arlo Hotels, how important is it to highlight that local neighborhood or that culture in the social media content? Dino Jevric: I mean, Arlo is always culture first. I think that for us, it’s really, if you go on our social media, you’ll understand what I’m talking about. We really do put culture and the community at the forefront of everything that we do. And I think that it’s an essential part of our social strategy there. People aren’t just booking a room, people aren’t, I always say Arlo isn’t just a place that you rest your head at the end of the day. It’s not just a place that you come to crash and stuff like that. You know, we have so many activations, we have so many cultural moments happening on property. So ultimately people are booking our locations for an experience. And if you aren’t showcasing the neighborhood and culture, you’re really leaving out a huge part of that decision making process. So to kind of work on that and to kind of capitalize on that, we developed a series that we do on our social media called ,Know the Neighborhood. And that’s our way of bringing that concept to life. So we basically take our followers throughout the neighborhood of our different properties, and we showcase boutiques in the area, monuments in the areas, sightseeing, attractions in the area, and try to really highlight these different neighborhood gems and, and spotlights so that people can actually picture what their stay would look like beyond the hotel itself. So at the end of the day, like as much as we’d love to just showcase the hotel, I think that the neighborhood does really add a different element to that. And I think that a lot of brands need to really be focusing on that as well. Cassady Quintana: I absolutely agree. I feel like that’s something hotels forget a lot about. Again, like you said, it’s not just a place you’re laying your head at night. That’s just a small piece of your experience and it’s even important for people that may be from that area. I love that. Know Your Neighborhood series you guys are doing, because I live in Florida, I haven’t been to your property in Miami, but I would love to watch and I’d love to learn more about the area, especially if I ever do go down there and visit. Like now I feel like I know what to expect and I don’t feel as nervous. And it’s comforting to feel like you know, what the property’s gonna be like and the area too, because it can be overwhelming, especially you guys in New York, like those properties, that’s a lot. New York is a lot. So if you can feel a connection to the property, connection to the area before you even go, you’re already, you know, five steps ahead. So shifting gears a little bit, are there any trends right now? I love to talk about trends in social media because I feel like we could talk about something right now and in a few weeks it’s gonna be something new. So what trends are you noticing in hospitality, social media right now? Dino Jevric: I think a trend that is here and is here to stay, and that is really shape reshaping the social landscape in terms of hospitality, is showcasing authentic human content. And I know people might be thinking like, that’s not necessarily a trend that isn’t like, you know, a fast moving pace moment. But I think that when it comes to trends in social, in hospitality, social media, that is one of the biggest that people really do miss out on because they’re really focused on what’s culturally happening in… And that doesn’t, that, you know, that doesn’t mean that brands shouldn’t focus on what’s happening in culture and really honing in on that. I am someone who loves going off of all these different cultural moments and what people are talking about. But I think the real big general trend that we should be following is showcasing authentic human content, things that people can connect to, things that people can emotionally connect to. Dino Jevric: I think that on social media, a big issue is that we find trouble in emotionally connecting to content, which is why it’s hard for people to then book a hotel. So yeah, that’s really the key there, so doing things from showcasing your team, going behind the scenes of a big moment or event that you’re doing on your property, interviewing your GM or guest experience team, these are all things that people are really drawn to and that really promote the au authenticity and story driven moments that give them an inside look into your brand and how it actually operates. And something that we’ve actually done recently is we launched a Behind the Door series where we take our audience into these big brand moments and these behind the scenes, restaurant openings and living room gallery installations, and it really builds a connection between a brand and an individual before they even stay with you. And I think that it’s definitely important now that we are in Arlo’s tenure anniversary, that we’re leaning into this even more and bringing people closer to the brand through things like behind the scenes content and social first campaign. So really excited about, things that are coming within the next year, but this is something that we’re really, really, using as the backbone to our social media strategy. Cassady Quintana: Oh, I love that. And it’s awesome. It’s kind of the same thing I mentioned of, if you feel like, you know, the area or the property, you’re already five steps ahead. But beyond that, if you feel like you resonate with the people that work at that property, I talked about, previously in a webinar I did that, I went to resort in Mexico last year and I stalked their social media. And when I got there, I feel like I already know, I already knew the people that works there, even though I had never met them. But because that property was so adamant on posting their people, because your people is what makes your property special, right? You could have the most beautiful hotel, it could be having, it could have the most stunning amenities, but if your service and your people don’t match up to that, the experience falls short. So I love that you guys are doing that. I feel like people first is the way to do social media because of course we’re gonna connect with real people other than just a still image of an empty room. So kind of as we wrap up a little bit, I love to ask all my guests this, if you could give hoteliers that are trying to improve their social media right now, one piece of advice, what would you give them? Dino Jevric: I think that the biggest piece of advice that I would give is really focus and hone in on the ever shifting landscape that is social media. You know, social landscape is always shifting and you really need to be shifting alongside of it. It’s important to stay curious. It’s important to be culturally aware and have your finger on the pulse of all things that are happening within the hospitality industry. But it’s also important to not get too comfortable with one approach of social media. I think more importantly though is really focus on content that’s actually valuable to your audience, and not just visually appealing. I think going back to what we were talking about in terms of people just, or brands just posting images of a bed, images of an empty lobby, it’s really not driving people to your hotel. It’s probably driving them away because they really can’t connect to that. And I think that if you consistently create content that makes someone say, I could see myself staying here, or I could really see myself enjoying this experience, you’re really already ahead of most brands. So those are two pieces of advice that I would really give that are really, really important to succeeding in hospitality, social media. Cassady Quintana: I love that. And previous, you mentioned Arlo’s coming up on its 10 year anniversary. First of all, congrats to you and to the team. That’s such an awesome place to be. It’s super exciting. Do you have anything you can share with us, maybe some exciting campaigns or announcements coming up? Dino Jevric: Yeah, I mean, it’s been a long time coming. We’ve really developed as a brand over the past 10 years and we’ve succeeded in so much. But yeah, this year is our 10 year anniversary. We have amazing, amazing, amazing offers coming very, very soon. I’m pretty sure that they’re probably gonna be launched by the time this is posted, so I’ll just go ahead and talk about them. But for social specific, we’re actually launching a 10 year throwback drop. So you’re gonna be able to stay like it’s 2016 and we’re gonna be dropping $100 same day rooms every day from 10 to 11:00 AM hotel local time for those that are in different areas. But yeah, that’ll be happening every day for the rest of the year. We’re partnering with some huge social media partners to kind of get this campaign going. So yeah, I’m just really excited to see where that goes. Yeah, the brand is really happy with where we are. We owe it to the community. We owe it to the people who have been loyal guests and people who we continue to welcome every day. And yeah, we’re just really, really happy to be in this position celebrating 10 years, with you guys. Cassady Quintana: As you should be. That’s an awesome place to be and it’s super exciting. We’ll make sure we stay up to date on everything you guys are launching. So Dino, thank you so much for joining. For our listeners that are here, where can they find you? Dino Jevric: Well, you can find me. I actually just launched a new newsletter, called the Pickup Report and where I dissect what’s happening in social media, specifically within hospitality, and I dissect topics like the one that we discussed today from a creative and performance perspective. So you can find that on substack and LinkedIn. But personally, you could find me on LinkedIn, first and last name. Be happy to connect with all of you. And yeah, if anyone has any questions or anything, I’d love to discuss. Cassady Quintana: Absolutely. Well, thank you Dino, again for joining me. This is such a valuable conversation and I hope our listeners get something out of it. But thank you for taking the time to join me today. Dino Jevric: Thank you so much for having me. Appreciate this opportunity. Cassady Quintana: Perfect. And thank you to all our listeners. We will see you next time on the Social Success Podcast. Be sure to subscribe wherever you get your podcast so you don’t miss an episode. The Social Success Podcast is produced by Travel Media Group, our editor isBrandon Bell, with Cover Art by Bary Gordon. I’m your host Cassady Quintana, and we hope you enjoyed this episode.

Choices shaped your career. But when retirement approaches, a new design challenge appears. Not a financial one. A life design challenge. What will your days look like? What will energize you?  What might the next five years become? In the Designing Your New Life in Retirement program, you'll step back from the fray and apply design thinking to those questions, with a bias for action. Learn more here. We begin in April. Join us and get started – on your most important project. _____________________________ Friendship is one of the most powerful forces shaping our lives—and our health. Friendships become harder to maintain as life evolves, especially during major transitions like retirement. Losing work friends is normal, yet few realize how new connections can be cultivated. Our guest today highlights why identity shifts can, perhaps counterintuitively, create oppotunities to build new friendships. My guest today is Janice McCabe, is a sociologist at Dartmouth and author of Making, Keeping, and Losing Friends. Her research, mainly on college campuses, illuminates key principles of forming friendships like the hidden structures that shape our friendships. In this conversation, we explore how anyone—at any stage of life—can become more intentional about building meaningful connections. Why friendships are essential for long-term health and well-being The two biggest drivers of friendship formation Why proximity matters more than we realize Three types of friendship networks The difference between fading friendships and breakups If you’re approaching retirement or navigating a major life transition, understanding these patterns can help you design a richer and more connected life. Janice McCabe joins us from New Hampshire. __________________________ Bio Janice M. McCabe is associate professor of sociology at Dartmouth College and the Allen House Professor. She is the current president of the Sociology of Education Association and the author of Making, Keeping, and Losing Friends and Connecting in College: How Networks Matter for Academic and Social Success. __________________________ For More on Janice McCabe Website Books __________________________ Mentioned in This Retirement Podcast Conversation I Study Friendship. Here's How You Make Lasting Friends. ___________________________ Retirement Podcast Conversations You May Like How to Make New Friends in Retirement – Dr. Marisa G. Franco Our New Social Life – Natalie Kerr & Jaime Kurtz The Good Life – Marc Schulz, PhD ____________________________ About The Retirement Wisdom Podcast There are many podcasts on retirement, often hosted by financial advisors with their own financial motives, that cover the money side of the street. This podcast is different. You'll get smarter about the investment decisions you'll make about the most important asset you'll have in retirement: your time. About Retirement Wisdom I help people who are retiring, but aren't quite done yet, discover what's next and build their custom version of their next life. A meaningful retirement doesn't just happen by accident. Schedule a call today to discuss how the Designing Your Life process created by Bill Burnett & Dave Evans can help you make your life in retirement a great one — on your own terms. About Your Podcast Host Joe Casey is an executive coach who helps people design their next life after their primary career and create their version of The Multipurpose Retirement.™ He created his own next chapter after a 26-year career at Merrill Lynch, where he was Senior Vice President and Head of HR for Global Markets & Investment Banking. Joe has earned Master's degrees from the University of Southern California in Gerontology (at age 60), the University of Pennsylvania, and Middlesex University (UK), a BA in Psychology from the University of Massachusetts at Amherst, and his coaching certification from Columbia University. In addition to his work with clients, Joe hosts The Retirement Wisdom Podcast, ranked in the top 1% globally in popularity by Listen Notes, with over 1.6 million downloads. Business Insider recognized Joe as one of 23 innovative coaches who are making a difference. He's the author of Win the Retirement Game: How to Outsmart the 9 Forces Trying to Steal Your Joy. ______________________________ Wise Quotes On Life Changes & Friendships ” We’re changing and we’re growing throughout our lives, and there may be times that we change with our friends, and so our identities, our interests change in similar ways, or we’re able to keep some sort of connection through those transitions. But it can be harder for people who are now retired. They likely have friendships that, started earlier in life, and you may have similar transitions with having kids at the same time, or living in the same area or in different areas throughout your lives. So all of those things, some of which are structural. When you’re having those life transitions, sometimes we feel like a friendship is really important to us, but then someone changes jobs, or someone moves, and we may realize that that connection was either more or less important than we thought, just because we took it for granted when it was easy.” On Prioritizing Friendships “I interviewed a lot of people in the course of my research and the people that were able to both make and keep particularly meaningful friends, one thing was that they were intentional about is making time for friends. Also being reflective about which friends are most meaningful to you,who are you really excited to see, excited to talk to, excited to do things about and making sure that you’re reaching out to them. That not always, just up to your paths crossing or them reaching out to you, but thinking through, what people do I especially want to prioritize is part of it.  Another thing that I saw people do is that is just making time for friendship in general. We typically have goals for our work lives, we may have goals for our family lives, but I’d say most of us don’t have goals for our friendship lives. But having that would help us see that as another really valuable part of life. And so not just letting friendship fill the cracks of like our extra time, but really going out of the way to make sure that we are prioritizing friendship in our lives, making time for friends.” On Friends & Health – and Being a Good Friend “A lot of research has shown that our friendships help us live longer. It’s actually more important to have connections than to not smoke, not be obese, the things that we look at as healthy behaviors. Having friends are equally, if not more, important from other people’s research, epidemiologically, that have looked at those factors. So making sure that you invest in friendships is really important.  And I think we can get so busy going through life that we don’t slow down to take stock of our friendships and just see who’s there. And, not just do I have good friends, but am I being a good friend also? Because friendship is a reciprocal relationship. Friendship isn’t just a one time event. It’s not just that you make friends and Oh, I’m done. Instead, you constantly are making new friends and thinking through those factors that I was mentioning; who’s important, what am I getting from my friends? What am I missing? And not assuming that either our partner, our romantic partner, or one friend will meet all of our needs.”

On today's show, we take your questions on entertaining with odd guest behaviors, kids staying at the dinner table, and how to handle a tricky monogram. For community members, your question of the week is about balancing your social life as you ramp it up! Plus your weekly challenge, etiquette salute, and a feedback postscript segment. Be kind - emilypost.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The inaugural episode of the Suite Spot: Social Success Series is here!  Join first time host and Brand Ambassador at Travel Media Group, Cassady Quintana as she sits down with special guest, Aislynn Roberts, the TMG Enterprise Client Success Manager, as they discuss the latest and greatest social media trends and landscape for hotels.  This first installment of the series is the beginning of a new age for the podcast and we hope you enjoy the discussion between two social media gurus on how hotels and property management groups can not only optimize their social media presence but also how they can see the greatest return on their social media investment. Cassady Quintana: Hello everyone and welcome to our very first episode of the Social Success Podcast, A Suite Spot podcast powered by Travel Media Group. I'm your host, Cassady Quintana, Brand Ambassador here at Travel Media Group. Super excited to finally kick off this podcast. You know, the reason we decided to start this was because of the success of our social success webinar series that we did last year and we're still doing to this day. But I was hearing a lot of feedback from people that were watching and there's a lot of opinions and hot takes about hotel, social media, but not nearly enough conversations with people that are actually in the thick of it working in hotel social media. So I thought, what better way to have Aislynn Roberts, our Enterprise Client Success Manager here at Travel Media Group as our first guest, she is working with partners and talking about these topics every day. So Aislynn thank you for joining me. Aislynn Roberts: Thank you for having me. Cassady Quintana: So kind of before we get into social media, I want people to know what your role is like. So just walk us through kind of what your day-to-day looks like. Aislynn Roberts: Yeah, of course. So as the enterprise Client Success Manager, I have a unique opportunity to work not only with individual property owners, but I also work with brand team execs and the C-Suite for hotel management groups as well. So it's a very interesting role in which you are talking to these executive teams a lot around overall portfolio trends. What you're seeing across the board industry, news updates, especially if you consider meta, how many times they're updating. Making sure that they're in the know of what's happening, but also giving them trend analysis for their portfolio. What's working well, the performance, what we're seeing across the board versus when you're talking to individual properties, it's very much focused, right? What their individual goals are, what they're trying to achieve, and, and really honing in on what works well for them. And social media content wise. The conversation becomes very much focused into their amenities, what their guests are, what type of audience they're looking for, versus what the C-suite and brand. It's overarching, right? Like how can you continue to capitalize this across the board? Cassady Quintana: Yeah, I totally agree. And so when you're having these conversations, what are some of the biggest concerns or reservations that you're hearing the most from these people you're speaking with? Aislynn Roberts: Yeah, it can differ across the board. Most of the time it really depends on each individual's comfort level, which surprisingly matches throughout the executive team. So whether you're individual property level as you go up, dependent on your personal use, your personal comfort with social media, your conversations could be the same or it could be vastly different. If you're talking to a director of marketing or VP of marketing who's eats lives and breathes social media. So, those conversations shape a little bit different, but there is a lot of fear of not knowing what to do, right? Not understanding how it works, fear of doing something wrong, or needing to be a hundred percent professional and completely photogenic and ph...

How do you measure organic social when likes don't matter anymore? What happens when you let creators cook…and get out of the way? Jori Evans joins Daniel to share how MANSCAPED built a creator-first marketing engine that consistently breaks through culture. From film students to meme creators to Bravo influencers, Jori explains how MANSCAPED finds talent, gives them creative freedom, and turns organic social into massive earned reach. They break down viral campaigns like Face Pics vs. D*** Pics, how meme culture actually drives brand conversations, why shares beat impressions, and what it's like walking the line between bold humor and network TV standards…especially when you're heading to the Super Bowl. This episode is a playbook for brands that want to be talked about, not skipped. Follow Jori: LinkedIn: https://www.linkedin.com/in/jorien-evans-71985032/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most people think views equal success. They don't. In this conversation, Sam Gaudet and Chris Dufey break down what actually matters if you want content to turn into revenue, not just attention. If your content is not creating clients, it is not building a business. It is just entertainment. This episode goes deep into the real metrics serious operators track, including: • Followers gained per video • View velocity in the first 24 to 36 hours • View to follower ratio • Followers to revenue You will learn why a video with 250,000 views and 10,000 new followers is far more valuable than a video with 1 million views and 100 followers, and how viral content can quietly damage your brand by attracting the wrong audience. They also explain why they do not run ads or chase virality for personal brands, how trust is built at scale, and how to think about content like an actual growth engine instead of a guessing game. If you are posting every day but not seeing real business results, this episode will completely change how you think about content, growth, and what actually matters. This is how professionals use content to build real businesses. —— In this video: 00:00 — Why most people misunderstand content and growth 01:05 — Content vs business, what is the difference 02:10 — Awareness without revenue is not a business 03:20 — The real goal of social media 04:15 — Why followers to revenue is the only metric that matters 05:40 — Followers gained per video explained 07:10 — View velocity and why it predicts winners in 24 hours 09:05 — The metric nobody tracks, view to follower ratio 11:10 — Why viral videos can destroy your brand 13:00 — 250k views vs 10k followers, what actually wins 15:10 — Why Sam and Chris do not run ads on personal brands 17:00 — How facial impressions affect trust and conversion 18:40 — Editing, thumbnails, and reacting to momentum in real time 20:00 — Followers vs clients, lagging vs leading metrics 22:10 — How content turns into a sales pipeline 24:00 — What high quality audience really means 26:30 — Protecting your brand while you scale 28:30 — Final thoughts on content that actually makes money —— If this is our first time meeting, hey

Zaria Parvez was the creative mastermind behind Duolingo's social media success, having joined the company in 2020 fresh out of University. 5 years later, and after 8 billion impressions, she's left for her next challenge - taking on the social media for Doordash. We speak to Zaria to find out what the secret to the viral success is, and how she plans to replicate this at Doordash.This episode is brought to you by Semrush — your unfair advantage in digital brand visibility. From fast-growing teams to global enterprises, Semrush shows you where you stand, where you can win, and how to stay visible across AI Search and LLMs. With unrivaled data and real AI intelligence, Semrush helps you move faster, grow faster, and make sure your brand is the answer wherever customers ask.Timestamps00:00 - Start00:34 - Why Zaria left Duolingo01:32 - Why Zaria moved from Duolingo to Doordash02:44 - Coping with a rapid career trajectory04:58 - The big moments for Duolingo07:00 - Can you plan virality?08:30 - How important was it having Duo as a brand character11:02 - Why Duolingo killed duo13:23 - Sending Duo's ashes to Dua Lipa14:05 - What are the conditions that make a successful social media campaign16:01 - How Zaria spots trends and turns them into content17:41 - Thinking long term through a social media lens19:39 - How to scale viral social media efforts21:36 - Why who your boss is matters so much22:52 - When things go wrong on social media24:47 - Why Zaria built a personal brand28:02 - What Zaria is hoping for in the future28:59 - How is AI changing social media?31:36 - Social media advice for podcasters32:20 - How to cope with the intensity of working in social media34:58 - The best marketers hate marketing36:25 - Why you need to embrace boredom

Are you struggling to boost engagement on your Instagram and wondering how you can build a deeper connection with your audience while generating leads?In today's episode and fourth part of the Social Success Series, Andrea and Taleesa are chatting about different engagement strategies and the importance of engagement in social media marketing including how these strategies can lead to increased community building and stronger client relationships for your esthetic practice. Join Andrea and Taleesa in this episode to get actionable steps for improving your Instagram engagement so you can grow trust and build community.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The importance of engagement on Instagram 2:35Outbound engagement 5:28Why you need to be replying to stories and DM's 11:57Manychat and increasing engagement 16:58Common pitfalls that kill engagement 24:07Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Do you want to learn how to master your Instagram Reels so you can attract more clients for your esthetic practice?In today's episode and third part of the Social Success Series, Andrea and Taleesa are talking about the essential components of creating high-converting Instagram Reels and why it's so important to stay consistent while leveraging different types of Reels content across your profile. Listen to this episode to get a blue print on what types of Reels you should be creating and how often you need to post so you can build trust and attract new clients to your practice. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The importance of a hook 10:49 Different types of Reels content 15:55The secret sauce with algorithm and engagement 21:32Audio strategies 25:59Common Reels mistakes 29:59Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Are you wondering how you can master your Instagram stories so you can transform the way your esthetic practice connects with clients?In today's episode and second part of the Social Success Series, Andrea and Taleesa are diving into how you can leverage your Instagram stories to showcase your brand's personality and foster deeper connections with your clients.Join both Andrea and Taleesa to learn actionable strategies for using Instagram stories to boost your engagement and grow your business.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The benefits of posting live stories 4:20Types of different stories 7:14Different story categories 29:22Common story mistakes 39:55Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Do you want to learn how to use your Instagram feed into a powerful marketing tool that attracts and engages your ideal clients?In today's episode, Andrea and Taleesa are chatting about the importance of using Instagram for your esthetic practice including why it's so important to have professional posts on your feed and how you can uplevel your content by using the right mix of posts, captions, and content planning.Listen to this first episode of the Social Success Series to learn how to professionally optimize your Instagram feed to attract and engage your ideal clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: The importance of making your Instagram look professional and cohesive 3:10Captions for SEO and how they can help with Google search results 20:40Strategies for boosting posts 28:11Why you always need a pinned post & what it should be 35:58Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

What if the biggest obstacle standing between you and your goals wasn't your talent, your competition, or even the economy—but your own thoughts? In this episode, we're cutting through the noise and getting real about the power of mindset. Here's what you'll discover: ·        Why your brain defaults to safety—and how that keeps you small. ·        The daily mindset reset that shifts you from defensive to magnetic. ·        A self-rating tool to evaluate your friendliness, confidence, and magnetism. ·        The five qualities that make you unforgettable in even the briefest interactions. ·        How to become the person who changes the energy of every room you walk into. If you've ever felt like hard work alone isn't moving the needle, this episode will show you why—and what to do about it. It's time to stop letting your brain run the show and start leading with intentional thoughts. Listen in and learn how to reprogram your mindset for confidence, connection, and unstoppable success. **  Don't even know where to begin in improving your interpersonal skills? Are you ready to leave social stress behind and go from where you are to where you want to be? Book a Social Strategy Session HERE 7 Biggest Social Mistakes Introverted Professionals Make Have a question that needs an answer. Email me at Hello@SocialConfidencePro.com  LinkedIn Instagram TikTok

If you want to grow on Instagram or TikTok, your content has to be shareable, and that starts with better storytelling. Today I'm sitting down with Britney Crossan, queen of scroll-stopping, story-first content. Britney grew her following by over 57,000 people in less than a year using the exact storytelling techniques we talk about in this episode.We break down how to structure your short-form videos, what kinds of stories hook people immediately, how to move past perfectionism, and the #1 shift that makes content more likely to be saved and shared.If you've ever felt stuck staring at the “Add Caption” screen or wondering why your video isn't landing, this one's for you.What You'll Learn:[02:23] The surprising way Britney grew her account by over 57K followers in under a year [05:08] Why storytelling is the missing link for most short-form content [06:19] How to come up with story-driven content even if you think your life is boring [08:31] Britney's 3-part storytelling formula that hooks people instantly [10:44] A common myth that's keeping you from sharing personal stories [12:06] The mindset shift that changed how Britney showed up online [14:18] Why your content needs to connect emotionally, not just educate [17:05] Tips for creating consistently, even when you feel like you've “run out” of stories [20:20] The difference between a personal brand and just “being online a lot” [23:34] What Britney does when a post flops [25:57] Why storytelling builds trust faster than educational posts alone [29:14] How to batch storytelling content so it doesn't take over your lifeKey Takeaways:Your content isn't boring, your storytelling just needs structure. Use Britney's 3-part framework to shape your stories: start with the moment of tension, reflect back, and end with a human truth or learning.You don't need a dramatic story to be memorable. The “small” stuff like feeling awkward on a Zoom call or forgetting to hit record can connect deeply when shared authentically.Storytelling content builds emotional connection faster than educational content. People might forget your tips, but they'll remember your stories.The most shareable content is usually the most specific. Don't water down your stories, lean in. The more detailed and emotionally resonant, the more people will share.Batching storytelling content is possible (and freeing).Use prompts, keep a story bank, and repurpose stories across platforms with slight tweaks.Links + Resources Mentioned:Get on the Social Success 2026 waitlistGrab this free download, 7 Values of Social Media for Business OwnersCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Links:Brian's Site: https://brianmarckesano.com/Book a call w/ Robbie:⁠ https://www.innerconfidence.com/communityGet NewBrew: ⁠https://www.drinknewbrew.com/Timestamps:09:20 "Achieving Hugh Hefner Lifestyle"12:50 "Time as a Growth Multiplier"17:07 Real Intimacy vs. Artificial Alternatives24:56 Navigating Midlife Crisis Challenges30:25 "Women and Partnering for Success"32:07 Ideal Dating Scenario for Men40:39 Comfort Around Attractive Women42:41 Unconventional Ways to Meet Women49:05 "Rejecting Dating for Self-Control"57:34 "Ice Game: A European Adventure"59:40 Game Sparks Excitement and Connection01:03:39 "Hosting Parties for Social Success"01:09:58 Host Your Own Networking Events01:14:59 Dating and Wingman Insights01:21:13 "Mastering Event Atmosphere"01:24:38 "Exclusive Community Invitation"Connect w/ Robbie: Instagram:⁠⁠ ⁠https://www.instagram.com/robbie_kramer/⁠⁠TikTok:⁠⁠ ⁠https://www.tiktok.com/@robbie.kramer⁠⁠

What if the only thing standing between you and effortless social confidence isn't your personality or past experiences—but simply what you believe to be true about yourself as a social being? In this transformative episode, I'm revealing how your thoughts create your social reality and giving you the blueprint to rewire your brain for social success. What I'm Sharing With You: Why you don't have a social skills problem—you have a belief problem The shocking truth about how beliefs literally create your social reality How to identify the hidden limiting beliefs that are keeping you socially stuck My proven framework for creating new beliefs that serve your social goals  ** Don't even know where to begin in improving your interpersonal skills? Are you ready to leave social stress behind and go from where you are to where you want to be? Book a Social Strategy Session HERE --> Social Summer Camp  Have a question that needs an answer. Email me at Hello@SocialConfidencePro.com   LinkedIn Instagram TikTok

Links:Book a call:⁠ https://calendly.com/robbiekramer/strategy-callGet NewBrew: ⁠https://www.drinknewbrew.com/Timestamps:00:00 Club Success Strategies Simplified05:08 Navigating Door Policies with Respect07:37 Building Connections Over Time12:25 Flirting Techniques and Etiquette15:25 Party Etiquette: Ask Before Pouring19:03 Club Strategies for Getting Numbers22:02 Orchestrating Club Exits Effectively24:30 "Ice Game Drinking Challenge"26:43 The Sleazy Ice Game Dynamic31:40 "Embrace Friend Zone for Social Success"34:16 Join Elite Social Circle NetworkConnect w/ Robbie: Instagram:⁠⁠ ⁠https://www.instagram.com/robbie_kramer/TikTok:⁠⁠ ⁠https://www.tiktok.com/@robbie.kramerYouTube:⁠⁠ ⁠https://www.youtube.com/innerconfidence

All Home Care Matters and our host, Lance A. Slatton were honored to welcome Jill Couch as guest to the show.   About Jill Couch:   Jill's grandmother is her inspiration; her dad was her teacher. Both passed from this life with dementia. The DAWN Method taught Jill how to get it right with her dad. Jill is an Occupational Therapist who saw a different way to help in dementia when she began learning the DAWN Method.   About Better People Care LLC:   Jill founded Better People Care in 2018 when she began experiencing how the tools of the DAWN Method were helping her provide the right kind of care for folks experiencing dementia. Now, she and her team bring help and hope for many families in Northern Colorado. In addition, we specialize in training and coaching in the DAWN Method, care management, and healthcare advocacy for people living throughout the United States.   About the DAWN Method:   Here at the Dementia & Alzheimer's Wellbeing Network® (DAWN®), we've discovered something really special. We've found that although our clients lose some cognitive skills, they never lose all their skills. In fact, with dementia, we keep our primary thinking skills and continue to live in the present—fully able to enjoy beauty, positive emotions and companionship.   There are strengths in dementia, and both you and your loved one will benefit when you understand how to provide strength-based care. You will be able to keep your loved one home longer, with fewer conflicts, and your family will have less stress and expense. What they believe: We believe in preserving dignity and autonomy through aging in place for as long as possible. We do this by training families and caregivers to recognize and meet the emotional needs caused by dementia, how to support the cognitive skills their loved ones lose, and how to work with the skills they'll keep.   The seven tools of the DAWN Method® of dementia care:   The tools of the DAWN Method of dementia care: 1. Mood management, 2. Security in Confusion, 3. Security in Care, 4. Social Success, 5. Sense of Control, 6. Sense of Value, 7. Secure Future (in flower shape)   The first three DAWN tools are techniques for caregivers to help their loved ones regain a sense of security. Feeling secure is the most basic human need; we cannot relax if we don't feel safe. The last four tools help caregivers enhance their loved one's sense of contentment (“wellbeing”).   When caregivers use the first three DAWN tools, their loved ones learn that they can still be safe, and become more emotionally stable. With the last four DAWN tools, caregivers are equipped to restore and enhance their loved ones' sense of comfort in moments when discomfort looms.   The model or metaphor that best describes how the tools of the DAWN Method work together is the DAWN flower:   The DAWN flower shows the emotional needs created by dementia as a feedback loop—with the first DAWN tool, mood management, at its center. Mood management is central to being proactive and providing strength-based dementia care, because when someone loses their memory and thinking skills, they have lost the very skills we normally use to manage our own moods.   Their companions have become their mood managers, whether they realize it or not. Learning how to proactively create positive moods is the first tool of the DAWN Method, and one that enriches both care partners for the rest of their lives.   Once caregivers know how to create and maintain positive moods, they can help their loved ones learn an enduring sense of security in the two areas most vital to those undergoing cognitive impairment: learning that they can be safe even when confused, and learning that they can be safe accepting help from others.   The four components of wellbeing are much simpler. Someone can be given the gift of contentment (wellbeing) in moments and, if someone or something takes it away, their care partner can restore it in moments. With dementia, we have no need to learn contentment, because we never lose the skills we need to enjoy what others bring to us.   Once care partners are working with all seven of the DAWN tools, the relationship between them and their loved ones becomes marked by contentment and beauty rather than conflict and distress.

(ChatGPT) Philosophy and Social Success https://chatgpt.com/share/67d953de-0144-8006-9568-f7d3408e407d A Sugar-Coated Asteroid May Have Made All Life Possible https://youtu.be/JuxebraP98Q?si=GpJWvoZkXdaeDUhH All Life on Earth Comes From One Single Ancestor. And It's So Much Older Than We Thought. http://popularmechanics.com/science/environment/a64186168/single-ancestor-life-luca-discovery The surprising new idea behind what sparked life on Earth http://newscientist.com/article/2472382-the-surprising-new-idea-behind-what-sparked-life-on-earth Search for a number in Pi: https://katiesteckles.co.uk/pisearch/ The Library of ... Read more The post por que ideias ruins duram tanto? um asteroide coberto de açúcar! o Pi contém teu CPF! appeared first on radinho de pilha.

On today's episode of Content Magic, I'm thrilled to introduce you to Pinterest expert, Elaine Timms. She is a pro at evergreen marketing and believes that with the right approach, your content can continue working for you long after it's published. We are also chatting about how Pinterest is often dismissed as just another social media platform (it's not) and how it's actually more of a search engine that can drive consistent traffic to your website or podcast. Elaine shares some tips to help listeners get started on Pinterest and does some live keyword research right here on the show. 05:07 Pinterest and Blog Post Interaction07:19 Effective Content Repurposing Tips09:42 Diverse Pinterest Niches Thrive14:30 "Long-Form Content for Social Success"16:51 Importance of SEO for Websites21:31 Stay Awesome: Subscribe and Share!CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress Content PlannerCONNECT WITH ELAINE! Instagram: @elainetimmscreativeThreads: @elainetimmscreativeWebsite: elainetimms.comFreebie: Pinterest Marketing Service Guide for BeginnersShow mixed and edited by: Cardinal Studio

In this episode, Vince Kelvin talks about MAIN MISCONCEPTIONS THAT BLOCK YOUR SOCIAL SUCCESS More from Vince: www.VinceKelvin.com

Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years.  Peg has written a new book on Social Media Marketing for Small Businesses.  Peg shares some great stories about working with social media legend Guy Kawasaki. Navigating today's social media landscape can be overwhelming, but fear not! We dissect the strengths and weaknesses of popular platforms, shedding light on their potential for small businesses. From the chaotic nature of X (formerly Twitter) to the standout linking features of Pinterest, we explore how each platform can serve your business needs. Discover how early influencer access on new platforms fuels rapid growth, and learn why LinkedIn could be the key to connecting with your audience in meaningful ways.Consistency, quality engagement, and patience are your allies in the quest for social media success. With Peg's expert advice, we offer a blueprint that emphasizes timeless principles over fleeting trends. From repurposing content creatively to building an email list and a robust website presence, this episode provides actionable strategies for long-term success. Don't miss out on Peg's valuable tips, including the Pinterest 5x5 Power Up program, designed to keep your content visible and engaging. This episode is your ticket to mastering social media marketing for small businesses with a unique flair.The Pinterest 5x5 Power Up programSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

In this episode of the eCom Pulse podcast, our host Eitan Koter sits down with Aggie Meroni, the founder of White Bee Digital, a paid social agency that also offers PPC services, specializing in helping e-commerce brands that are ready to scale.Aggie shares her unique journey from a career in investment management to launching her own digital marketing agency, driven by a passion for e-commerce sparked by a podcast she discovered while working in the corporate world.Throughout the episode, Aggie offers practical advice on how to approach digital advertising in today's ever-changing landscape. She emphasizes the importance of understanding your customers on a deeper level, using their language in ad creatives, and testing content organically before moving into paid strategies.Aggie also discusses the significant impact of Apple's privacy updates on digital advertising and how brands can adapt to these changes by focusing on creative strategy.Listeners will gain a better understanding of how different platforms like TikTok, Pinterest, Meta, and Google Ads play distinct roles in a comprehensive advertising strategy, as well as the importance of maintaining an active organic social media presence to support paid campaigns.This episode provides practical advice and strategies that can make a real difference in your marketing approach, whether you're launching your first campaign or refining your current efforts.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Aggie Meroni, Founder & CEO of White Bee Digital.LinkedIn: https://www.linkedin.com/in/aggiemeroni/White Bee Digital: http://www.whitebeedigital.com/Takeaways:Understanding your customers and their motivations is crucial for effective advertising.Organic social media plays a different role than paid advertising and helps build trust and engagement with your brand.Different platforms require different strategies, and it's important to understand their strengths and limitations.Successful campaigns often require testing and iterating to find the right messaging and creatives.View advertising as an investment and be willing to allocate sufficient budget and time for testing and optimization.Chapters:00:00 Introduction and Background08:56 The Changing Landscape of Advertising19:15 The Holistic Approach to Marketing26:28 Strategies for Different Advertising Platforms35:53 Successful Campaigns and Mindset

What does it take to manage social media for a global brand like Uber? We hear the secrets to their social success in this episode with N'Yaisha Aziz, the Global Social Media Lead at Uber, who takes us through Uber's strategy and approach to building winning campaigns that resonate. Full Episode Details How can we make our social media content resonate and create a real impact online? N'Yaisha Aziz joins the podcast to share Uber's approach to community, adapting to cultural trends, and creating viral campaigns that people talk about at the dinner table. Heading up both sides of the business, Uber and Uber Eats, N'Yaisha operates across the brand team, product marketing, and social impact to deliver campaigns, initiatives, and messaging through engaging campaigns and organic content.  We hear some behind-the-scenes stories of Uber's successful campaigns, including a holiday campaign with the “Queen of Christmas,” Mariah Carey, and how she got to work on content in real-time for the Super Bowl. N'Yaisha explores the impact of community-driven content, the challenges of balancing campaign work with organic social media, and why Uber prioritizes shareability and comments as key metrics for success. In This Episode: 2:12 - What N'Yaisha's role involves and a typical day in the life at Uber 4:00 - How N'Yaisha balances the campaign side and the organic side  6:12 - How Uber makes space for content that works on both a local and global level  9:15 - How Uber manages its content calendar while keeping the community engaged  11:17 - Why Uber prioritizes shareability and comments as key metrics 14:02 - N'Yaisha's take on pushing boundaries in social  16:11 - N'Yaisha takes us through Uber's holiday campaign with Mariah Carey 20:19 - Drafting a creative brief for Mariah Carey  24:00 - Working on campaigns that tap into sentimental moments  27:58 - What it was like working on real-time content at the Super Bowl 30:05 - Where N'Yaisha goes for inspiration 35:05 - N'Yaisha's top tips for aspiring social pros  Resources Join the Social Pros LinkedIn community Connect with N'Yaisha on LinkedIn Follow Uber on LinkedIn Follow Uber on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

#252: What went into the entire Social Success 2024 weekend? Britney is sharing all of the details to help give you ideas for your own event or team retreat, or even to give you a peek at what it's like to attend this amazing social media marketing and content creation conference. Social Success 2024 in Austin was a SUCCESS! Wanna know where it's going to be in 2025? Britney shares the city in this episode! Watch this episode on YouTube here.Get Britney's 3 F Social Media Method guide for free right here.Interested in working with Britney's marketing agency or in hiring Britney to speak? Head here for more information: https://britneycrosson.com/workwithme/Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here.Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here.

#250: He ignites crowds at sporting events across the globe! Cameron Hughes has spread cheer at the U.S. Open, the Olympics, the NFL, NHL and NBA. He's also a highly sought after motivational speaker and completed his first TED Talk in 2023. And now Cameron is sharing his story and the wisdom he's learned along the way with us. Learn how he got started in this unique career and how it feels to be sharing it all on social media now. Let's get the energy up for his Royal Highness, Cameron Hughes, King of Cheer! Follow Cameron on TikTok here. Follow Cameron on Instagram here. Follow Cameron on Facebook here. Learn more on his website here.   Level up your social media presence at Social Success 2024 in Austin on May 4, 2024, hosted by Britney Crosson! REGISTRATION CLOSES MAY 2, 2024. Get your ticket: https://www.eventbrite.com/e/social-success-2024-registration-804049542827?aff=oddtdtcreator Small Biz Social Society FREE enrollment is open! You'll get Britney's 3 F Method guide for free when you enroll! https://smallbizsocialsociety.com Interested in working with Britney's marketing agency or in hiring Britney to speak? Head here for more information: https://britneycrosson.com/workwithme/ Watch this episode on YouTube here. Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here. Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here.

#249: If you're a podcaster, want to be a podcaster, or work in the podcasting industry, this episode is for you! Britney spoke at the Podcast Movement Evolutions conference in Los Angeles in March 2024 and is sharing all of the podcasting scoop in this episode. She recaps her experience at the event, shares what she did for fun in L.A. and shares some “on the streets” interviews with several Podcast Movement Evolutions attendees that work in the podcasting world, including Kate Casey, Brandon Birkmeyer, Tim Puttre and Megan Colwell.    Listen to Reality Life with Kate Casey here. Listen to Brands on Brands with Brandon Birkmeyer here. Listen to Every 4 Years with Tim Puttre here. Level up your social media presence at Social Success 2024 in Austin on May 4, 2024, hosted by Britney Crosson! REGISTRATION CLOSES MAY 2, 2024. Get your ticket: https://www.eventbrite.com/e/social-success-2024-registration-804049542827?aff=oddtdtcreator Small Biz Social Society FREE enrollment is open! You'll get Britney's 3 F Method guide for free when you enroll! https://smallbizsocialsociety.com Interested in working with Britney's marketing agency or in hiring Britney to speak? Head here for more information: https://britneycrosson.com/workwithme/ Watch this episode on YouTube here. Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here. Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here.

In this episode, Vince Kelvin talks about the core ingredient to better results now in your social, love, and sex life!..FOR MORE ON HOW TO BEST MANAGE RELATIONSHIPShttps://conta.cc/42Rsj97ABOVE ATTRACTION RECORDINGhttps://conta.cc/47CagETNEWEST HOME STUDY COURSEhttps://conta.cc/49ijtDMVince on Instagram: instagram.com/vincekelvin/Vince on YouTube: https://goo.gl/Mjeq5oVince on Twitter: twitter.com/1VinceKelvin

#248: You've always known you were different… special. But the world can beat us down and make us forget our talents, skills and gifts. Insert Steven Hill, motivational speaker and hugely popular digital creator. Steven shares his story of going from a dark place to a purposeful place, how he got over 70,000 social media followers, and why it's important for you to find your inner superstar and let them out. Follow Steven on TikTok here and on Instagram here.   Level up your social media presence at Social Success 2024 in Austin on May 4, 2024, hosted by Britney Crosson! Get your ticket: https://www.eventbrite.com/e/social-success-2024-registration-804049542827?aff=oddtdtcreator Small Biz Social Society FREE enrollment is open! You'll get Britney's 3 F Method guide for free when you enroll! https://smallbizsocialsociety.com Interested in working with Britney's marketing agency or in hiring Britney to speak? Head here for more information: https://britneycrosson.com/workwithme/ Watch this episode on YouTube here. Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here. Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here.

Episode 176 answers a listener's question about why they may have been passed over for a higher level role.   Numerous factors come into play, and taking the steps to modify your persona may be the best option.   Don't even know where to begin in improving your interpersonal skills? Are you ready to leave social stress behind and go from where you are to where you want to be? Book a Social Strategy Session HERE   Free Guide: The Social Skills Playbook Digital Business Card Blinq.AI   https://blinq.me/ LinkedIn Instagram TikTok

#247: Britney's sharing what others aren't about social media growth. PART TWO is packed with even more details than part one. What's the reality behind growing your brand to having 100,000 social media followers? What tactics and strategies should you try? You don't want to miss this honest episode so that you can grow your brand to its fullest potential. But first, listen to part one in episode 245 if you haven't yet.   Level up your social media presence at Social Success 2024 in Austin on May 4, 2024, hosted by Britney Crosson! Get your ticket: https://www.eventbrite.com/e/social-success-2024-registration-804049542827?aff=oddtdtcreator Small Biz Social Society FREE enrollment is open! You'll get Britney's 3 F Method guide for free when you enroll! https://smallbizsocialsociety.com Interested in working with Britney's marketing agency or in hiring Britney to speak? Head here for more information: https://britneycrosson.com/workwithme/ Watch this episode on YouTube here. Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here. Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here.

#246: You don't have to reinvent the wheel every time you share social media content. Latasha Doyle, owner of Uncanny Content, shares exactly how you can repurpose content on social media to maximize your reach and increase your overall marketing efficiency. If you're sharing content online for your business, you should not skip this episode.  Follow Uncanny Content on Instagram here. Learn more about Uncanny Content on their website here. Level up your social media presence at Social Success 2024 in Austin on May 4, 2024, hosted by Britney Crosson! Get your ticket HERE. Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here. Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here. Interested in working with Britney's marketing agency or in hiring Britney to speak? Head right here.

#245: Get a peek behind the curtain at how our host, Britney Crosson, got 100,000 social media followers. You might be surprised by some of the things she shares in this extremely detailed episode that is jam-packed with insight. If you want to grow your social media following and want some real, honest perspective from someone that has grown a lot from scratch and without cheating, this is the episode for you. Level up your social media presence at Social Success 2024 in Austin on May 4, 2024, hosted by Britney Crosson! Get your ticket HERE. Small Biz Social Society FREE enrollment is open HERE! You'll get Britney's 3 F Method guide for free when you enroll! Watch this episode on YouTube here. Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here.

#243: This is something so many podcasters fail to do. Every single podcast episode should have social media content shared about it. Every. Single. Episode. Podcast host and social media expert, Britney Crosson, is sharing her top 3 things you should be doing on social media for your podcast. Level up your social media presence at Social Success 2024 in Austin on May 4, 2024, hosted by Britney Crosson! Get your ticket HERE. Small Biz Social Society FREE enrollment is open HERE! You'll get Britney's 3 F Method guide for free when you enroll! Watch this episode on YouTube here.

#242: 10x your Instagram Stories views by using this strategy! Britney is sharing the exact steps to the Instagram Stories strategy that she's been testing for months so that you can increase your views and influence your audience to take action when they watch. And this strategy works especially well on Saturdays and Sundays. So give this a listen by Thursday so you can be prepared for a lot more people to see your IG stories this weekend! Level up your social media presence at Social Success 2024 in Austin on May 4, 2024! Hosted by Britney Crosson! Save $100 off your ticket during Early Bird Registration until March 5, 2024 or until we sell out - whichever comes first. Get your ticket HERE. Small Biz Social Society FREE enrollment is open HERE! You'll get Britney's 3 F Method guide for free when you enroll! Watch this episode on YouTube here. Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here. Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here. Interested in working with Britney's marketing agency or in hiring Britney to speak? Head right here for more information.

#241: Emotion is huge in social media marketing. When your audience feels an emotion from your content they're more likely to engage, get value and make purchases. Plus, showing emotion and helping them feel emotion helps build a stronger, deeper brand. Britney is sharing a specific example of how she recently used this approach in her social media content. Watch the episode on YouTube to see the visual examples. Remember that while numbers are important, emotion is what takes your social media presence to another level. Level up your social media presence at Social Success 2024 in Austin on May 4, 2024! Hosted by Britney Crosson! Save $100 off your ticket during Early Bird Registration until March 5, 2024 or until we sell out - whichever comes first. Get your ticket HERE. Small Biz Social Society FREE enrollment is open HERE! You'll get Britney's 3 F Method guide for free when you enroll! Watch this episode on YouTube here. Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here. Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here. Interested in working with Britney's marketing agency or in hiring Britney to speak? Head right here for more information.

#240: Ever wonder how sharing social media content that's not about your business can still benefit your business? Britney Crosson shares the “how” and “why” behind building a well rounded personal brand that can help your business grow exponentially. Level up your social media presence at Social Success 2024 in Austin on May 4, 2024! Hosted by Britney Crosson! Save $100 off your ticket during Early Bird Registration until March 5, 2024 or until we sell out - whichever comes first. Get your ticket HERE. Small Biz Social Society FREE enrollment is open HERE! You'll get Britney's 3 F Method guide for free when you enroll! Watch this episode on YouTube here. Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here. Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here. Interested in working with Britney's marketing agency or in hiring Britney to speak? Head right here for more information.

Join Melanie and Marianne Carpenter, mom of four and ScreenStrong Ambassador, as they explore how screens affect children's social development and offer tips for enhancing their social maturity. Discover the key aspects of genuine social interaction, including eye contact and conflict resolution. Learn how parental guidance can mitigate the stress of online presence and prepare children for the challenges of puberty. Tune in to empower your child with essential social skills in today's interconnected world.Support the show______________________________________________________Please subscribe, rate, and share this podcast to help spread the word. Stay Strong! Start your ScreenStrong Journey today! Become a Connect Member to get access to our exclusive online forum, LIVE webinars with medical experts, and the entire ScreenStrong library of videos, audio clips, interviews, e-books, handouts, and more! Our ScreenStrong Student Course is NOW AVAILABLE! Want to help spread the ScreenStrong message to your community? Consider becoming a ScreenStrong Ambassador! ScreenStrong Tech Recommendations Gabb Wireless—Smartphone Replacement (use code STRONG for discount) Canopy—Device Filter (use code STRONG for discount) ______________________________________________________Production Team: Host: Melanie Hempe Producer & Audio Editor: Olivia Kernekin

#239: Why did this Instagram Reels video get 850,000 views in 30 days?! Host, Britney Crosson, is breaking down the specific details on a video that she created for a client that has gone viral on Instagram. Use these tactics in your own social media content to see if you can get big results too! Early Bird Registration for Britney's annual conference, Social Success, is OPEN until March 5, 2024! Save $100 on your ticket to this exciting event happening in Austin, TX! Grab your spot here! Small Biz Social Society FREE enrollment is open HERE! You'll get Britney's 3 F Method guide for free when you enroll! Watch this episode on YouTube here. Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here. Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here. Interested in working with Britney's marketing agency or in hiring Britney to speak? Head right here for more information.  

Have you heard of Notion? You've probably already been asked that question…and there's a good chance that it's already your “second brain.” Like all great products, it's the community and the users who make it, so we sat down with Notion's Head of Influencer Marketing, Lexie Barnhorn, to hear all about it.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   Deemed by many users as their “second brain,” Notion is the go-to place for people to jot down thoughts, ideas, collaborate on business ideas, and create templates for organizing your entire life. If you've not already tried it out, this episode with Notion's Head of Influencer Marketing, Lexie Barnhorn, may just convince you…  Lexie gives us a window into why everyone's talking about Notion. It doesn't matter whether you're following productivity influencers or your favorite D&D DM, the beauty of Notion is you can make it whatever you want. Influencers are at the heart of Notion's growth and popularity because as Lexie says, they can talk about use cases in their own relatable brand voices.   We hear about Notion's approach to evergreen influencer content, why trying too hard on TikTok is the wrong approach, how to make your social content more relatable, plus much more!  In This Episode:  1:47 – An introduction to Notion  3:09 – Lexie gives an overview of Notion's influencer marketing strategy  6:01 – How Notion utilizes unconventional use cases   8:33 – Lexie's strategy for reaching new communities   10:43 – How Notion balances marketing use cases with product marketing  15:06 – Lexie explains how she acts as an influencer for Notion  18:48 – How Notion maintains brand continuity across platforms   22:14 – The universal truths Lexie has learned while working at Notion  25:40 – How Notion speaks with its community about future developments   27:15 – Notion's approach to influencer sourcing  32:01 – The final two questions  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Lexie on Twitter  Connect with Lexie on LinkedIn    Visit SocialPros.com for more insights from your favorite social media marketers. 

Successful B2B brands use social media, both organic and paid, to connect with clients where they spend their time. But what makes an effective B2B social media strategy and how is it different from consumer marketing? Listen in as Jennifer and Caroline discuss the keys for B2B social success on the latest episode of the Peel Good Marketing Podcast.

Little sis returns as we discuss and argue topics such as AI nudes, onlyfans, and whether Larry Gao should take steroidsPlease share this episode if you liked it. To support the podcast, the best cost-free way is to subscribe and please rate the podcast 5* wherever you find your podcasts. Thanks for watching.Watch The Podcast:https://www.youtube.com/channel/UCqgN2kieCEHwZ9M-QFBxfCgPharma TRT, GH analogs, peptides, IGF-1, var troche, fat-loss/hair-loss treatments, etc | HRT Men's Health Optimization: https://transcendcompany.com/patient-intake-form/?ls=Nyle+NaygaHuge Elements Line (astragalus, citrus bergamot, etc): https://hugesupplements.com/collections/elementsCode 'NYLE' for 10% off - proceeds go towards upgrading content productionHuge Supplements (Protein, Pre, Utilize, Vital): https://hugesupplements.com/?aff=165Support code 'NYLE' 10% offYoungLA Clothes: https://www.youngla.com/discount/nyleYoungLA For Her: https://www.youngla.com/collections/all-products-1/For-HerCode ‘NYLE' to support the podcastLet's chat about the Podcast:Instagram: https://www.instagram.com/transparentpodcast/TikTok: https://www.tiktok.com/@transparentpodcastCoaching | Personalized program:  https://www.nylenaygafitness.comTimestamps:00:00:00 - Teaser & Introduction 00:04:06 - Life Update: Dating, Moving, and Cosmetic Procedures00:06:58 - Social Success and Personal Challenges 00:11:44 - Building Connections and Handling Criticism in Social media 00:20:48 - Anxiety of Intentions: Genuine Connections vs. Hidden Agendas00:27:45 - Egotistical and Rude Interactions in the Fitness Industry 00:31:42 - Personal Growth and Overcoming Childhood Social Anxiety00:36:29  –Introversion vs. Extroversion Prevalence of Depression in Social Media00:39:22 - Unique Chemical Reaction in Men and Women00:41:05 - ADHD Diagnosis and Dopamine Deficiency00:47:12 - Childhood Exposure to Adderall &  Family Struggles 00:51:51 - OnlyFans and Body Positivity01:01:33 - Nightmare Inspirations: Creepy Art and Movies Stemming from Dreams01:17:11 - Future Ambitions: Animal Farm and Rehabilitation Center01:21:51 - TRT Debate: Challenges of Maintaining Hormone Balance01:26:16 - Online vs. In-Person Impressions: Dating Challenges and Discrepancies01:29:48 - Chemicals in Food and A Decline in Testosterone01:34:27 -     DoTraining Analogies: Conditioning vs. Actual Need for Supplements01:41:14 - Regular Health Monitoring for Steroid Users 01:45:28 - The End  #psychology #stories #podcast #mentalhealth #discipline #selfdevelopment #personaldevelopment #fitness #ifbbpro #npc #bodybuilder #bodybuilding #tiktok #shizzy #olympia #mrolympia #2023olympia #selfimprovement #workout #gym #nutrition #mensphysique #classicphysique #love #discipline #relationships #chrisbumstead #tren #workout #gym #trt #hormones #discipline #hardstyle #steroids #larrywheels #bodybuilding #peptides fitness trt hormones personal development

Doug is joined by T3TV Founder and CEO Terry Holt to discuss his viral social media, lessons he's learned as the T3TV camp explodes in popularity, how he's gotten the buy-in from top prospects, and his plan to grow and expand in the future. Follow T3TV on Instagram here and here.  Subscribe NOW to get the latest All Ball Podcasts! #douggottliebshowSee omnystudio.com/listener for privacy information.

Doug is joined by T3TV Founder and CEO Terry Holt to discuss his viral social media, lessons he's learned as the T3TV camp explodes in popularity, how he's gotten the buy-in from top prospects, and his plan to grow and expand in the future. Follow T3TV on Instagram here and here.  Subscribe NOW to get the latest All Ball Podcasts! #douggottliebshowSee omnystudio.com/listener for privacy information.

In this episode, we're joined by Maria once again as we unveil something truly exciting!On October 16th, we're relaunching our highly successful signature course, "Instagram for Impact," a game-changer for our past students. Maria and I dive into the transformative power Instagram holds, not only for us, but for you and your business too. We share insights into the course's content, shedding light on how it can help you conquer any fears related to Instagram and turn it into a powerful tool for your success. The course registration opens on October 8th and remains available until October 15th. Don't miss out on this incredible opportunity!But that's not all—Maria and I are also hosting an enlightening webinar, "From Likes to Leads," on October 4th at 7pm. During this session, we'll delve into effective strategies you can implement on your profile to attract your ideal client, foster a thriving community, and generate valuable leads. This webinar is a golden opportunity to elevate your social media game, so mark your calendars and make sure to join in, oh and did we mention it's free?!Links For You:• Sign up for From Likes to Leads!• So... What Platform Should You Be On? • Conquering Instagram Story Stage Fright• Checkout K Gifting Co. • Connect with Maria on Instagram! For Your Information:• Host your podcast on Buzzsprout!• Text JOIN to 8550908-4688 for social media tips right to your phone• Join our favourite scheduling platform LaterDon't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform!Website . Instagram . Facebook . TikTok . Linkedin

Welcome back to the Onya Mic Podcast, your go-to source for actionable marketing tactics and insightful ideas.    Join us on the Onya Mic Podcast as we unravel the intricacies of paid and organic social media, equipping you with the insights you need to succeed.   Here are three key takeaways from this episode:   Differentiating Paid and Organic Social Media: Discover how paid social advertising and boosting enable you to amplify your brand's visibility, reach wider audiences, and achieve specific marketing objectives. Also, explore the importance of organic social media, its role in building brand awareness, and how it creates authentic connections with your audience.   Crafting a Winning Social Media Strategy: Learn how to harness the power of both paid and organic approaches to create a comprehensive social media strategy.    Tapping into Expertise for Optimal Results: Explore the advantages of partnering with social media experts, like the team at Onya, who possess the knowledge and experience to maximize the impact of your social media efforts. Whether you need assistance with creating compelling organic content or optimizing your paid campaigns, we've got you covered.   Reach out to us today to learn more about our services and take your social media strategy to the next level.   Don't miss out on this episode! Let's get the conversation going in our socials:   Tag us in a story to let us know that you are enjoying this podcast.   Ashley Monk Facebook: ttps://facebook.com/iamashleymonk Instagram: @iamashleymonk LinkedIn: www.linkedin.com/in/ashleymonk   Onya Facebook: https://www.facebook.com/onyamarketing Instagram: @onyamarketing   Loving our podcast? Follow us and leave a rating (and a review, we'd love to hear your thoughts!).  

BIO: Trienne Topp is a Business Owner, Coach & Mentor at Be That, Create That LLC, lead creator at Trienne Topp - Be That Create That, LLC and Character Education at Branch County Coalition Against Domestic and Sexual Violence Instagram: triennetopp LinkedIn: https://www.linkedin.com/in/trienne-topp-b36314a/ Facebook Group: facebook.com/groups/bethatcreatethat Linktree: linktr.ee/triennetopp Facebook: https://www.facebook.com/trienne.topp Important Links: My FAV Automation TOOL: ⁠⁠⁠⁠⁠⁠https://mygocards.com/members/join/now/AlyeceSmith⁠⁠⁠⁠⁠⁠ CASH Course: ⁠100% OF THE PROFITS WITHOUT THE HASSLE OF CREATING A COURSE FROM SCRATCH!⁠ 7 Figures Done For You: ⁠https://bit.ly/3O0iq1w⁠ Affiliate Marketing Guide: ⁠⁠⁠⁠⁠⁠https://bit.ly/SAaffiliatemarketing101⁠⁠⁠⁠⁠⁠ Socially Ausome Subscription: ⁠⁠⁠⁠⁠⁠bit.ly/SociallyAusomeSubscription⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠http://www.sociallyausome.com⁠⁠⁠⁠⁠⁠ Resources: ⁠⁠⁠⁠⁠⁠http://www.sociallyausome.com/resources⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/alyece1smith⁠⁠⁠⁠⁠⁠ Facebook: [https://](⁠http://www.facebook.com/alyece1smith⁠](⁠http://www.facebook.com/alyece1smith⁠ "‌")⁠⁠⁠⁠⁠⁠www.facebook.com/alyece1smith⁠⁠⁠⁠⁠⁠ "‌") Youtube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCMjBwbsVhB0SCiboaJj27MA⁠⁠⁠⁠⁠⁠ Check out my Facebook group for those that want to build their business online through social media: ⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/sociallyausomenetwork⁠⁠⁠⁠⁠⁠ Thanks so much for listening to my podcast! If you enjoyed this episode and think that others could benefit from listening too, please share using the social media buttons on this page. Subscribing to The Podcast: If you would like to get updates on new episodes, you can give me a follow on your favorite podcast app. --- Send in a voice message: https://podcasters.spotify.com/pod/show/alyece1smith/message Support this podcast: https://podcasters.spotify.com/pod/show/alyece1smith/support

#185: Have you been posting on social media for months, or even years, without seeing success? You're not alone. A lot of people have this issue. And that's exactly why Britney is addressing it in today's show. Social Sunshine Podcast host, Britney Crosson, gives you 5 important questions you need to ask yourself if you're feeling discouraged on your social media journey. And if you'll go through these questions thoroughly, you're going to identify your issue and be able to make the changes needed to improve. Grab a pen and paper and get ready to take some notes from this 20-minute episode packed with social media wisdom! Enrollment for Britney's membership, Small Biz Social Society, is open May 8-10, 2023! Get in just in time to meet the registration deadline of May 11, 2023 for the members only group retreat happening in New Orleans in June! Enroll in SBSS here. Members, register for Social Success 2023 in NOLA here. Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here. Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here.