Rooster Nation Podcast

No one is more fired up than the Rooster, so I’m laying down some early thoughts on the event and being selected to pitch for the fourth time.

There’s a lot of thoughts out there on this subject...but the honest truth is there’s no right answer. Copacking might be right for your business and wrong for another.

Often I say “I’m the only person who works here” but that’s a half truth. I am the only FULL TIME person who works here, but I do have a team of freelancers and part-time employees who help me with various aspects of the business.

Update on my digital marketing efforts as of 9/12/2019

For a long time I thought that if I could only raise money I would finally have the marketing budget to blow this brand up. I've since learned this thinking is wrong, and that simply throwing dollars at marketing is not enough to build consumer awareness.

So many young businesses have trendy office spaces or co working spaces. But is this really necessary? On this episode of the podcast I talk about why I don't have an office and give my number one tip for successfully working from home.

Since I started this business in 2014, people have told me that Rooster & Lark is a niche product since it's marketed as "Just add eggs". I disagree.

Controversial issue as it seems everyone in the industry is attending these things. But today I do another episode of "your questions answered" to settle once and for all why I don't attend trade shows.

Many new businesses read The Lean Startup, by Eric Ries, but few put his words in to practice. In this episode of the Rooster Nation Podcast, I'm discussing how (in my opinion) too many founders are outsourcing tasks to consultants, freelancers, and agencies without first trying to learn the skill and execute themselves, and how as a community we need to get back to our MVP (minimum viable product) roots as laid out in Ries's book.

As Rooster & Lark has grown, the business has needed different things to push it forward. Listen to this episode to learn about what the Rooster does all day, and how that’s changed over time as the business has grown.

“Why do you only market it for eggs? There are so many things you can do with Rooster & Lark, isn’t eggs limiting?”

Are your vegetables local? Why aren’t your products organic? On today’s episode we answer all your vegetable questions!

If there's one part of the plan were already crushing, it's Instagram Stories.

We're revamping the newsletter with the goal of nurturing young larks into loyal Roosters

The ultimate digital marketing plan to send Rooster & Lark sales through the stratosphere.

The Hustle & Grind Podcast has been great, but I haven’t been giving it the time it deserves. This week I introduce you to the RoosterNation Podcast. Each episode I’ll be diving into different aspects of the business and talk about what I’m working on. This week on RoosterNation: The Digital Marketing Plan.

Lindsey McCoy, RD @cravenutritionRD

Dr. John Bodycomb talks about his journey to Psychology and starting his own private practice.

In part 2 of Dinner Detective I chat with Allison about her Murder Mystery Dinner Theatre business.

In part 1 of Dinner Detective I chat with Kasey about his Murder Mystery Dinner Theatre business and how him and his wife Allison became the largest franchisee in the country.