Podcasts about Ries

Happy First Friday Edition of the Program!! Ries has an in office beef. LeBron is officially a Buckeye. The Buckeyes have added a 4th QB. Conference Finals got underway in both the NBA and NHL. The other sides get going tonight. The Athletic put out their list of the Top 25 CFB Players since 2000. We'll pick it apart and give you our Top 5. A College Sports Commission is already having issues. Joe Burrow spoke to the media in Cincinnati. ESPN's Jake Trotter, What's Up, Thing or Not a Thing, #HeyGuys, Your Officially Endorsed and 3 Things

De snelle ontwikkelingen op gebied van AI zetten één van de oude bedrijfskundige of marketing wetten van Ries en Trout op losse schroeven. Konden we jaren rekenen op de aanname ‘de eerste in de markt zijn is belangrijker dan de beste zijn'… die tijden lijken voorbij. Als aanleiding voor deze dialoog in de DNHS podcast is de opkomst van Amerikaanse GenAI systemen (met ChatGPT als de meest bekende) en de lancering van DeepSeek als goedkopere en naar we lezen betere variant van de Chinezen. Welkom nr 2 in de markt die meteen het Amerikaanse systeem ‘oud' verklaart. Vorige week werd tijdens het grote ‘EU AI Champions Initiative' in Frankrijk de basis gelegd voor een Europees AI-platform, waar grote budgetten uit verschillende hoeken beschikbaar voor worden gesteld. Europa streeft ernaar om met een derde generatie AI platform te komen? En wat betekent dat dan voor de nr 1 en 2? En wat betekent dit als beweging voor onze eigen organisaties en de branches waarin we dagelijks werken en ontwikkelen? Is dit de echte impact van de VUCA-wereld op onze manier van werken?

Late last year, we sat down with Eric Ries, who fundamentally changed how we think about building startups through The Lean Startup. Only Eric can make corporate governance sound poetic. The conversation took an unexpected turn as we delved into what Ries calls "vampire founders" - leaders who feel immortal yet isolated, watching employees come and go while they remain eternally at the helm. This phenomenon stems from founders conflating their identity with their companies, leading to a uniquely lonely experience that differs markedly from traditional CEO roles.The discussion revealed how the current startup ecosystem, flush with capital but short on genuine opportunities, has created a pressure cooker environment where founders often compromise their original values to fit institutional expectations. Ries argues that most entrepreneurs start with genuine idealism but get caught in a system that strips companies of their distinctiveness - what he calls being "surgically deboned". This process happens gradually through what Ries terms "gravity," where financial transactions unconsciously transmit values that pull companies toward conformity.Perhaps most provocatively, Ries challenges the fundamental premise of shareholder primacy theory and suggests that the way we currently build companies is neither inevitable nor optimal. He points to examples like Anthropic's Long Term Benefit Trust as evidence that alternative governance structures can work, while arguing that the current system's defenders spend inordinate energy convincing everyone that the status quo is inevitable - a sure sign, he suggests, that it isn't.Some key insights from this video:-  The "vampire founder" phenomenon describes leaders who feel immortal yet isolated, watching teams cycle through while they remain unchanged-  Most founders begin idealistic but face systemic pressure to conform, leading to companies losing their distinctiveness over time-  The startup ecosystem has more capital than good opportunities, creating pressure to grow at unnatural rates-  Traditional governance structures often force unnecessary compromises that make both founders and companies weaker-  Alternative governance models exist and can work, but the system actively resists their adoption becoming widespread-  Financial transactions always transmit values unconsciously, creating a gravitational pull toward conformity-  The current startup system is defended not because it's inevitable, but because it's actually quite fragile-  Most founders who achieve financial success still end up deeply unhappy due to the compromises they made along the way-  Building trustworthy companies is actually more profitable than exploitation, but the system makes this hard to see-  Change is possible - Ries points to how The Lean Startup went from radical idea to conventional wisdom in just a few years.

Die Geologin Andrea Patzer spricht über Moldavite.Im zweitenTeil der Serie geht es um den Einschlagkrater im Nördlinger Ries. Gestaltung: Ilse Huber - eine Eigenproduktion des ORF, gesendet in Ö1 am 04.02.2025

Příjmení Ries/Riesová u nás dnes nosí 137 obyvatel. Běžné je v Německu. Označovalo nejspíše někoho, kdo pocházel z obce jménem Ries, Riess, Riesa apod. Několik takových leží ve Štýrsku, Dolním Bavorsku a Sasku.Všechny díly podcastu O původu příjmení můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

In this episode myself and the Hosts of the SNAP on THIS podcast (Lauren, Rie & Ben) join me to discuss the following: The newest cards in the game #Surtur & #Frigga and how each of us are faring one week into the new season. Expectations for tomorrows patch, A look at this weeks new card #Malekith. We chat about other CCGs that we played prior to Snap. We compare the Pokemon TCG to Snap and our thoughts on whether it will stand the test of time. Each of us bring a favorite comic to a special comics corner. We play Ries game Zaboo (Taboo for Snap) and end the show with our thoughts on the Agatha series

With less than 10% of warehouses currently automated, the industry is on the verge of a major transformation.  As automation surges, one element will define success: the power of high-quality data. In this episode, Ries Bouwman, Product Manager at KNAPP, and Gasper Gulotta, Director of Software Consultancy at KNAPP, join hosts Reid Jackson and Liz Sertl to discuss how accurate data is essential to the future of warehouse automation. Reis and Gasper share examples of how poor data can disrupt automated systems, causing costly delays and inefficiencies. They emphasize that by improving data management, companies can not only prevent these issues but also unlock the full potential of automation.  Automation isn't just about the machines—it's about ensuring accurate, complete data that systems can rely on to function smoothly.   In this episode, you'll learn: Why data accuracy is critical for successful warehouse automation The challenges and costs associated with incorrect or incomplete data The role of GS1 standards in improving data quality across supply chains   Jump into the conversation: (00:00) Introducing Next Level Supply Chain (02:28) KNAPP and its journey in automation   (05:22) The importance of data quality in automation   (08:38) Connecting KiSoft to ERP systems (13:23) Verifying data accuracy   (18:13) Raising industry standards for better data (24:20) Bad data causing issues for warehouse automation   (30:39) Ries and Gaspar's favorite tech (34:32) Smarter data collection through AI and quantum computing   Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with the guests: Ries Bouwman on LinkedIn Gasper Gulotta on LinkedIn  

Ries v. Archer

Interpreten: Hansjörg Angerer uvm. Label: Gramola EAN: 9003643992863 Er gehört zu den prägenden Persönlichkeiten, was das Hornspiel in Österreich betrifft und beschäftigt sich selbst mit seiner 2002 ins Leben gerufenen Salzburg Wind Philharmonic mit symphonischem Bläserrepertoire auf allerhöchstem Niveau – Hansjörg Angerer. Gramola hat nun eine CD-Box veröffentlicht, die die große Leidenschaft für das Hornspiel Angerers auf unterschiedlichste Weise dokumentiert. Vom Naturhorn, über das Doppelhorn und F-Horn bis hin zum jagdlichen Parforcehorn, von Georg Philipp Telemann, Giovanni Punto und Wolfgang Amadeus Mozart über Ferdinand Ries und Robert Schumann,  bis hin zu Richard Dünser, Werner Pirchner und Paul Angerer, vom Einsatz ganz allein über kleine Kammermusikbesetzung mit Klavierbegleitung, klein und groß besetztes Bläserensemble bis hin zum Solo mit Orchester – so breit gefächert und bunt ist die musikalische Palette, die dieses neun CDs umfassende Kompendium unter dem Titel The Art of Hansjörg Angerer bietet. Besonders spannend finde ich vor allem gerade jene Aufnahmen, die die Kunstfertigkeit Hansjörg Angerers auf den jeweiligen Naturinstrumenten zeigen. Mozarts Konzerte, Kammermusik von Beethoven, Ries und Danzi auf dem historischen Naturhorn und dann die Parforcehorn Aufnahmen der verschiedenen Jagdliedbearbeitungen aber auch die zeitgenössischen Kompositionen, die auf historischen Horninstrumenten gespielt werden.  Die Aufnahmen selbst reichen teilweise zurück bis ans Ende der 70er Jahre, die jüngsten Aufnahmen entstanden 2023 im großen Festspielhaus in Salzburg. Hansjörg Angerer schreibt, dass für ihn mit dieser Box das Kapitel Horn vorerst abgeschlossen ist, und er sich damit noch mehr auf die Salzburg Wind Philharmonic konzentrieren wird. Ein äußerst gelungener und würdiger Abschluss, wie ich finde. (mg)

Let's away before we're found. But first, listen while we're ignoring height, raising a sluice gate, breaking Orlandeau out of the break room at work, questioning Valmafra's allegiance, finding the one competent person who likes us, suffering a plague of fools, perverting an idiot, flashing that, gandering a goose, murdering a willing zealot, buying a flower, speaking to a robot, commanding that robot to kill, killing a different robot, turning a dragon into a lady, applying father's mercy, coming from other space, and importing another protagonist. Best keep your distance, that man is not stable. 00:00 Big Benefits | 02:51 Intro | 05:09 Fort Besselat Sluice | 09:18 Fort Besselat Stockroom | 17:10 Execution? | 23:45 Flower Peddler | 27:06 Mount Germinas | 30:44 Construct 8 | 41:08 Ries | 43:42 Cloud Soldier | 51:26 Real Net | 58:35 Outro Patreon: patreon.com/retroam Twitter: @retroamnesiapod YouTube: www.youtube.com/@RetrogradeAmnesia E-Mail: podcast@retrogradeamnesia.com Website: www.retrogradeamnesia.com  

How you present your products and services to your customers matters. And while most copywriters don't overtly say they do positioning work, the reality is, any messaging project pretty much requires it. The question is, how do you do it right? For the 412th episode of The Copywriter Club Podcast, we talked with copywriter and product positioning expert, Kate Guerrero about the formula for positioning the products you write about in a way that makes it easy for customers to understand not only what it is, but why they need it. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Positioning by Ries and Trout Fletch's website The Copywriter Club Facebook Group The Copywriter Underground   Transcript: Rob Marsh: Positioning is a marketing term coined by Al Ries and Jack Trout way back in 1969. It refers to the practice of connecting your product or service (or your client's products or services) to a single idea in your customer's mind. And when it's done well, your prospects and customers associate your brand with that idea. Some examples include Volvo and safety, Apple and creativity, and Disney and magic. Although few clients ask for copywriters to position their products, this is actually a big part of what we do, whether we do it consciously or not.  So I thought it might be worthwhile to talk in depth about how copywriters can do it and the impact it has for their clients. Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And on today's episode of The Copywriter Club Podcast, I interviewed copywriter and brand positioning expert Kate Guerrero. Kate is the in-house writer for Fletch, an agency that focuses almost entirely on helping their clients position themselves on their home pages. As promised, she laid out the process that she and Fletch use to help their clients identify the ideas they can stand for in the marketplace. We also talked about the differences between copywriting and messaging—what she shared pairs nicely with our interview with Justin Blackman on last week's episode. And finally we also talked a bit about fiction writing since Kate has a manuscript she's been shopping to major publishers. That's a lot to cover, but we did it, and I think you'll like the result, so stay tuned. Before we jump in with Kate… The next expert training happening in The Copywriter Underground is coming up soon. You probably know The Underground is our community for copywriters who are actively investing in building their business and writing skills. It includes personalized coaching for you where I give you feedback and ideas to help solve the stickiest challenges you face in your business today. There's a massive library of business-focused training to help you grow a resilient, profitable copywriting businesss. And each month we bring you a new guest expert training that will help you make even more progress in your business.  This month our guest expert is Heather Farris who will be showing you how to use Pinterest to drive leads to your business for years after you post on that platform. Unlike Twitter where tweets disappear after a few minutes, or LinkedIn and Instagram where posts are lucky to last a day, the content you post on Pinterest is close to permanent. That's because Pinterest is more like a search engine than social media. Any way, Heather will be sharing how to use Pinterest to drive copywriting leads to your business… it's the kind of idea that could add new clients and thousands of dollars in new revenue for you. But to get access to these closely held strategies, you've got to be a member of The Copywriter Underground, which you can learn more about at thecopywriterclub.com/tcu. Jump in now so you don't miss this or any of the other upcoming expert skill trainings. And now, let's go to our interview with Kate... Kate, welcome to The Copywriter Club Podcast. You've heard a few episodes of the podcast,

In this episode of Turpentine Finance, Sasha sits down with Eric Ries, author of "The Lean Startup" and founder of the Long-Term Stock Exchange (LTSE). Ries shares the challenging journey of creating a new national securities exchange designed to promote long-term thinking in public companies. He discusses the obstacles faced in gaining SEC approval, the misconceptions about corporate governance, and why many companies struggle with balancing short-term pressures and long-term vision. Ries offers valuable insights for CEOs and CFOs considering going public or dual-listing, emphasizing the importance of aligning investors with a company's long-term mission. This conversation explores how rethinking capital allocation and corporate structure can lead to more sustainable, successful businesses. LINKS: The LTSE: https://ltse.com/ The Lean Startup: https://theleanstartup.com/ RECOMMENDED PODCAST Founder, entrepreneur, and best-selling author of The Lean Startup Eric Ries discusses how to build profitable companies for the long-term benefit of society. Ries talks with world-class technologists, thought leaders, and executives working to create a new ecosystem of trustworthy organizations with limitless potential for growth and a deep commitment to purpose. Together, they uncover the tools and methods to ensure the next generation of companies are designed to maximize human flourishing for generations. Guests have included founders from Facebook, LinkedIn, Zapier, TaskRabbit, and many others. Listen here at: https://www.ericriesshow.com/ SPONSORS: RIPPLING SPEND: Imagine total control over your company's spending with Rippling Spend, the all-in-one platform for expense reports, corporate cards, and bill pay. Control spend, set custom approval chains, and close your books 3x faster. Visit rippling.com/spend for a free demo and one month free trial. NETSUITE More than 37,000 businesses have already upgraded to NetSuite by Oracle, the #1 cloud financial system bringing accounting, financial management, inventory, HR, into ONE proven platform. If you're looking for an ERP platform, get a one-of-a-kind flexible financing program on NetSuite: https://netsuite.com/102 BRAVE: The Brave search API can be used to assemble a data set to train your AI models and help with retrieval augmentation at the time of inference. All while remaining affordable with developer first pricing, integrating the Brave search API into your workflow translates to more ethical data sourcing and more human representative data sets. Try the Brave search API for free for up to 2000 queries per month at https://brave.com/api X/SOCIAL: @sashaorloff @ericries (Eric) TIMESTAMPS: (00:00:00) - Introduction and opening quote from Eric Ries (00:02:18) - Explanation of what the Long-Term Stock Exchange (LTSE) is (00:07:11) - Eric's background and journey to founding LTSE (00:14:29) - The challenge of convincing investors to fund LTSE (00:16:03) - Sponsors: Netsuite | Rippling Spend (00:21:47) - Eric's experience navigating the SEC approval process (00:29:38) - Sponsor: Omneky (00:31:30) - Discussion on how companies are notified of SEC approval (00:36:13) - Types of teams LTSE likes to work with (00:42:36) - Challenges and questions companies ask behind the scenes (00:50:36) - Brief mention of companies listed on LTSE (00:53:12) - Advice for CEOs and CFOs thinking about going public (00:58:36) - The importance of allocating shares to long-term investors (01:01:21) - What's next for LTSE and Eric Ries (01:02:49) - Closing remarks and outro

durée : 01:28:10 - En pistes ! du jeudi 30 mai 2024 - par : Emilie Munera, Rodolphe Bruneau Boulmier - Ce matin, nous parcourons les œuvres de Ferdinand Ries, Walter Braunfels, Gustav Mahler, Giovanni Bononcini, Robert Dussaut, mais églalement celles d'Arthur Honegger, Vincent d'Indy, Maurice Ravel, Claude Debussy et Niccolò Pasquali. En pistes !

Baixe o Amazon Music e escute o Histórias da Firma: https://music.amazon.com.br/podcasts/8dd1a708-7373-4e12-876c-365508d46ec3/n%C3%A3o-inviabilize-apresenta-hist%C3%B3rias-da-firma ÁRIES - 04:24 TOURO - 06:01 GÊMEOS - 07:16 CÂNCER - 08:20 LEÃO - 09:38 VIRGEM - 10:35 LIBRA - 11:48 ESCORPIÃO - 13:12 SAGITÁRIO - 14:28 CAPRICÓRNIO - 15:11 AQUÁRIO - 15:47 PEIXES - 16:23

Chapter 1:Summary of Positioning Book"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout, first published in 1981, is a groundbreaking book in the field of marketing. It introduces the concept of "positioning" which focuses on the strategy of placing a brand or product in the customer's mind in a way that emphasizes the distinct benefits and qualities unique to that brand or product.Here are several key points from the book:1. **Positioning Defined**: Positioning is not about what you do to a product. It's about what you do to the mind of the prospect. It involves elements like the name, price, and the features of the product, but fundamentally it's about perceptions.2. **The Overcommunicated Society**: The book discusses how the massive amount of daily advertising messages has led to a cluttered marketplace. Consumers are bombarded with information, making it hard for any single message to stand out.3. **Simplifying the Message**: With an overwhelming number of choices and advertisements, concise and clear messages are crucial. Positioning is about making a product or service understand quickly and effortlessly.4. **Finding a "Hole" in the Market**: One of the effective strategies in positioning is finding a gap—a "hole" in the existing market where your product can fit in. This often involves identifying a specific niche or an overlooked need that competitors are not addressing.5. **Repositioning the Competition**: Positioning also involves sometimes comparing or contrasting a product against existing competitors to highlight its distinctiveness. It can even involve repositioning a competitor unfavorably to advantage your product.6. **Case Studies and Examples**: Throughout the book, Ries and Trout utilize multiple real-world cases to illustrate successful and unsuccessful positioning strategies, offering insights into the practical application of the theories they propose.7. **Importance of Consistency**: Successful positioning requires consistency over time. Initial positioning efforts can be wasted if not maintained, and frequent changes can confuse and alienate customers."Positioning" by Al Ries and Jack Trout has become an essential reference in marketing, emphasizing understanding consumer perception and creatively using it to position a brand. It's particularly relevant in today's market, where consumer attention spans are limited and competition is fierce. The book helps marketers, entrepreneurs, and businesses strategize effectively to carve out a unique market space and ensure their message cuts through the noise.Chapter 2:the theme of Positioning Book"Positioning: The Battle for Your Mind" is a marketing book written by Al Ries and Jack Trout, first published in 1981. This book focuses not on the product itself, but rather on how it is perceived in the minds of potential customers. The authors introduced the concept of "positioning" as a way to differentiate a brand in a crowded marketplace. Below, I'll overview the key plot points, character development, and thematic ideas from the book, even though it is a non-fiction work and doesn't traditionally have a plot or characters.### Key Plot Points:Since "Positioning" is not a narrative work, it does not contain a plot. However, it discusses key concepts and strategies in its content, structured around the following main points:1. **Definition of Positioning**: Explaining the basic concept of positioning as a method for creating an image or identity in the minds of the target market for a product, brand, or company.2. **The Overcommunicated Society**: The authors describe why positioning is important in a world where consumers are bombarded with information.3. **Strategies for Positioning**:...

Opening 00:00 Chapter impressions 2:00 Lechter and Shirley 6:40 Sigmund Orlando 17:00 Hidden Quest 23:00 Car 28:45 Ries 30:45 Wazy 34:00 Side quests 38:15 Doll studio 42:40 Abandoned mine quest 46:30

Chapter 1 What's Marketing Warfare Book by Jack Trout"Marketing Warfare" is a book written by Jack Trout and Al Ries in 1986. It outlines marketing strategies and tactics that can be used to gain a competitive advantage in the marketplace. The book draws parallels between military warfare and marketing, and provides insights on how companies can effectively position themselves in the market to outmaneuver their competitors. It emphasizes the importance of focusing on the competition, defining a unique positioning, and exploiting weaknesses in the market to gain market share.Chapter 2 Is Marketing Warfare Book A Good Book"Marketing Warfare" by Jack Trout is often considered a classic in the field of marketing strategy. The book focuses on the concept of applying military strategies to marketing and competing in the marketplace. It offers valuable insights and strategies for businesses looking to gain a competitive advantage. Many readers find the book to be informative and thought-provoking. If you are interested in marketing strategy, competitive positioning, and business competition, then "Marketing Warfare" could be a good book for you.Chapter 3 Marketing Warfare Book by Jack Trout Summary"Marketing Warfare" by Jack Trout and Al Ries is a classic marketing book that outlines strategies for companies to gain a competitive advantage in the marketplace. The book is based on the principles of military strategy and offers insights on how companies can outmaneuver their competitors.Key points discussed in the book include:1. The importance of focusing on the competition: Trout and Ries argue that companies should always be aware of what their competitors are doing and develop strategies to differentiate themselves in the market.2. Positioning: The authors emphasize the importance of positioning a company in the minds of consumers. They argue that companies should strive to occupy a unique position in the marketplace that sets them apart from competitors.3. Offensive and defensive strategies: Trout and Ries outline various offensive and defensive strategies that companies can use to gain a competitive advantage. These include being the first mover in a market, attacking a competitor's weaknesses, and defending against attacks from competitors.4. The importance of leadership: The authors stress the role of leadership in marketing warfare and argue that companies need strong leadership to succeed in the marketplace.Overall, "Marketing Warfare" provides valuable insights for companies looking to gain a competitive advantage in the marketplace. The book is a useful resource for marketers and business leaders looking to develop effective marketing strategies. Chapter 4 Marketing Warfare Book AuthorJack Trout is a renowned marketing strategist and author who released the book "Marketing Warfare" in 1986. The book introduces the concept of marketing strategies based on military tactics, emphasizing the importance of focus, differentiation, and positioning in the competitive marketplace.In addition to "Marketing Warfare," Jack Trout has written several other books on marketing and branding, including "Positioning: The Battle for Your Mind" (co-authored with Al Ries), "Differentiate or Die: Survival in Our Era of Killer Competition," and "The 22 Immutable Laws of Marketing" (also co-authored with Al Ries).Among all of his books, "Positioning: The Battle for Your Mind" is considered one of the best in terms of editions and impact on the field of marketing. This book, first published in 1981, explores the concept of positioning a company, product, or service in the minds of consumers to create a distinct and favorable image. It has...

There may not be a huge membership, but the Wisconsin Bison Association is impressive with the number of animals they've got here in the state. Pat Ries from Mount Calvary is a board member for WI Bison. Ries says Wisconsin sits in the #6 spot as far as the number of farms raising animals.  Estimates are there's over 5,800 bison in Wisconsin with the number growing. This weekend, 1/26-1/28, the bison owners will be in Green Bay focusing on licensing, slaughter options and a new partnership with UW-Madison students.  Register or find details at the Wisconsin Bison website.See omnystudio.com/listener for privacy information.

Representative Austin Scott says it is unfair to put the “fiscal burden” on U.S. taxpayers to pay for the huge surge of illegal immigration through the southern border, when President Joe Biden has the authority to reenact the Remain in Mexico program and other policies that would curb immigration at the southern border. “Let's remember this—if Biden had not reversed what Donald Trump had done, we would not have had the flow of illegal immigrants that we've had into the country in the last three years,” Rep. Scott says. Additional interviews with: Representative Bryan Steil on the immigration invasion and fentanyl crisis extending far beyond the U.S.-Mexico border. Steil says, “there's a small community in my state with roughly 17,000 people that has 1,000 illegal immigrants who are now living there,” and Lora Ries, Border Security and Immigration Center Director at the Heritage Foundation, explains how President Joe Biden “wasted no time” enacting the left's long-planned open border agenda. “When we're talking about over 10.2 million illegal alien encounters and known gotaways, this is clearly intentional. They've had plenty of time to course correct and they haven't,” Ries says.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hay tantos grandes autores en el panorama alemán del siglo XIX que nuestra serie de programas dedicados a las sinfonías “debutantes” alemanas llega ya a la sexta entrega… ¡Y aún nos quedan unas cuantas! Lo que es seguro es que es una gozada escuchar música brillante de compositores a los que apenas se ha prestado atención en mucho tiempo pero que pueden emocionarnos o llevarnos a lugares insospechados con mucha facilidad. Así, hoy toca descubrir a 4 autores como Klughardt, Franck, Ries y la compositora Emilie Mayer, quien comenzó tarde a componer música pero lo hizo con mano maestra. Disfruta en compañía de Carlos y Mario en la nueva entrega de Hoy Toca, el programa de Clásica FM que te quiere sorprender.

Host Chris Murray's special guest is Lora Ries (“Reese”) is Senior Research Fellow, Homeland Security, at The Heritage Foundation. She has over 23 years' experience in the immigration and homeland security arena. Mrs. Ries twice worked at the Department of Homeland Security on management and immigration policy and operations issues. She also worked in the private sector as a homeland security industry strategist and in government relations. She previously worked in the legislative branch as Counsel for the U.S. House of Representatives JudiciaryCommittee's Subcommittee on Immigration and Claims, and started her career at theDepartment of Justice's Board of Immigration Appeals and the Immigration andNaturalization Service. She earned a Bachelor of Arts degree and a law degree atValparaiso University in Indiana. See omnystudio.com/listener for privacy information.

We are inspired by writer Yuko Tamura's article on Japanese nutritional wisdom and also by what the Ries kids are eating. Also, we are so happy to announce a partnership with Pour Moi Skincare. It is affordable luxury skincare from France. Use code BEST for an extra 20% off With a 100% money back guarantee. Find out more at pourmoiskincare.com. Best to the Nest is our podcast all about creating strong, comfortable, beautiful nests that prepare us to fly. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We are inspired by writer Yuko Tamura's article on Japanese nutritional wisdom and also by what the Ries kids are eating.  Also, we are so happy to announce a partnership with Pour Moi Skincare. It is affordable luxury skincare from France. Use code BEST for an extra 20% off With a 100% money back guarantee. Find out more at pourmoiskincare.com.  Best to the Nest is our podcast all about creating strong, comfortable, beautiful nests that prepare us to fly. Learn more about your ad choices. Visit megaphone.fm/adchoices

From our first live broadcast and the surprise appearance by two young golf enthusiasts to the joy of rekindling friendships and the mutual encouragement echoed throughout the tournament, we felt the palpable sense of community. Join us as we reflect on these unforgettable experiences and hear from this year's National Champions. The Golfweek Amateur Tour national championship weekend was a testament to the power of sport in fostering connections, encouraging young talent, and creating lasting memories. Tune in and let's relive those exhilarating moments together!If you have questions, send them to us at:Tim - TimNATC@amateurgolftour.netChris - elpaso@amateurgolftour.net Golfweek Amateur TourSenior Amateur TourFacebookYouTube

Prepare for an inspiring ride as we chat with golf enthusiasts from every corner of the country. Gary Branch, an inspiring figure from the DC Tour, shares his triumphant story of battling personal health struggles and his return to the beloved game. Not just that, we also connect with Kevin Dick at the National Championship registration, discussing everything from the thrill of the tournament to the course conditions. Be prepared to be inspired by James brothers and young golfers Caden and Kylie, as they discuss their golfing escapades. Listen carefully as Zach Williams from the Tampa Tournament reveals how his entrepreneurial mindset led him to have three hole-in-ones in tournament play! Golfweek Amateur TourSenior Amateur TourFacebookYouTube

We talk to Tour Directors from across the country after the 2023 Golfweek Amateur Tour, Annual Tour Directors Meeting. Golfweek Amateur TourSenior Amateur TourFacebookYouTube

Johnson & Johnson (J&J) is signing off on a new logo. The healthcare giant said that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices. Johnson & Johnson itself narrowed its focus to pharmaceuticals and medical devices. The new look, which includes a different shade of red, aims to recognize J&J's shift into a “pure play healthcare company,” said Vanessa Broadhurst, a company executive vice president. The signature logo was “one of the longest-used company emblems in the world,” J&J declared in a 2017 website post. But it started showing its age in an era of texting and emojis. Many children no longer learn to write cursive in school, noted marketing consultant Laura Ries. People may recognize the signature, but they weren't necessarily reading it, she said. The new logo, she said, is easier to process. “Because it's easier, it almost even draws your attention to it,” said Ries, who wasn't involved in the logo change. Ries also noted people likely identified the script logo more with the Kenvue products they see on drugstore shelves, such as Band-Aids, Listerine, and Tylenol. “Everyone washed their baby with Johnson & Johnson baby shampoo,” she said. A Kenvue spokesperson said the J&J branding on products like Band-Aids will gradually be removed. The signature logo also could be found on bottles of the company's now-discontinued talcum-based baby powder, which generated lawsuits alleging that it caused cancer. J&J has insisted that the powder was safe. The consumer business helped J&J become the world's biggest healthcare products maker, with annual sales topping $90 billion. But, its pharmaceutical and medical device divisions had easily surpassed it in size when the spinoff was announced in late 2021. New Brunswick, New Jersey-based J&J also said that it will relabel its Janssen pharmaceutical business Johnson & Johnson Innovative Medicine. Its medical devices and technology segment will be called Johnson & Johnson MedTech. This article was provided by The Associated Press.

If Congressmen are serious about border security, they will use the power of the purse to secure America's borders, according to Lora Ries.Congress is gearing up for debates over the federal budget and some Republicans say they won't support any spending bill that gives money to the Department of Homeland Security without action being taken to secure the border, a hard line Ries, director of the Center for Border Security and Immigration at The Heritage Foundation, says she supports. (The Daily Signal is the news outlet of The Heritage Foundation.)The changes needed to secure the border are comprised in the Secure the Border Act, also known as H.R. 2, Ries says. The House has already passed the bill.If passed by the Senate and signed into law, the bill would "tackle asylum fraud" and end programs like "mass parole" and "catch and release," Ries says."These are the types of tools that are needed to really secure the border and keep that flow stopped, and otherwise just giving more money to the administration is going to continue their current open border operations," Ries says.Ries joins "The Daily Signal Podcast" to explain why the fight to secure America's border is so critical to the nation's future. Enjoy the show! Hosted on Acast. See acast.com/privacy for more information.

Megan Graham is the Founder and CEO of Ries, a new brand addressing single-use plastic waste in the beauty industry with refillable, reusable travel-size bottles designed for beauty.Megan spent her formative years in Atlanta, where her father was an anchor for CNN. She attended Florida State University, choosing to major in Textile Science and Fashion Merchandising. Megan translated this into a career in media and fashion, ultimately helping to run beauty marketing at Vogue. Her roles over those years involved extensive travel. And it was this context that led to her insight around wasteful plastics in personal care items, particularly those used on-the-go. She would discover that 150 billion pieces of plastic are created by the beauty industry annually, and 30% of single use plastic ending up in the landfill comes from personal care and grooming products. So, as the saying goes, she thought there had to be a better way. And so Ries was born.Megan was part of the inaugural cohort of the Sephora Accelerate. Ries has gone to be carried by Sephora and Goop, and be recognized by Glamour and Cosmopolitan magazines as one of the hottest innovations in the industry.Megan has a great story. You'll want to listen in.In this episode Megan and Dan discussed:The realization that she appreciated looking at fashion more than creatingThe growth the comes from hard environmentsHow Ries ended up featured at Gwyneth Paltrow's GoopWhy success for her is defined by pushing the industry forward in sustainabilityWhat a trend forecaster actually doesOUR SPONSORS FOR THIS EPISODE:Founders Livethe global venue for entrepreneurs to experience events, content, and community.Check out founderslive.com to join and to find a live event near you.MORE on MEGAN and RIESMegan:linkedin.com/in/meganshaygrahaminstagram.com/megansgrahamRies:ries-ries.comlinkedin.com/company/riesriesinstagram.com/riesbeautytwitter.com/RiesBeautyFollow Founders Unfound: Like and share - help us grow!PODCAST TRANSCRIPT#blackfounders #founderstories #foundersafricandescent #travel #beauty Hosted on Acast. See acast.com/privacy for more information.

Open borders are painted as charity for the poor and outcast, yet leaving a nation undefended is anything but loving. We examine the moral cost of open borders, and the many victims our border crisis creates--as well as common sense solutions--with Lora Ries, Director of the Border Security and Immigration Center at The Heritage Foundation.Lora's bio: https://www.heritage.org/staff/lora-ries

Protests and riots erupted following the police-involved fatal shooting of 17-year-old French citizen Nahel Merzouk, who was of Moroccan and Algerian descent, on June 27 in France.Lora Ries, director of the Border Security and Immigration Center at The Heritage Foundation, says “certainly what happened in France takes us directly back to 2020” after the death of George Floyd in Minneapolis. (The Daily Signal is the news outlet of The Heritage Foundation.)“… and I can't help but wonder: Has [the] U.S. exported this model, where if someone from a minority community is killed by the police, that these very violent mobs are going to regularly pop up and cause such destruction?” Riesasks.“To be seen, I guess, in France. Unfortunately, the U.S. lived through many months of it in 2020. And a little bit different in terms of what minority group we're talking about. In this French incident, as Ellie [Krasne-Cohen] explained, the gentleman was of North African descent, and the riots from 2020 that we dealt with in the U.S. was largely about the black community,” Ries says, adding:However, given our immigration situation, mass migration to the U.S. right now, this is going to be an interesting situation to watch.Ries and Ellie Krasne-Cohen, a visiting fellow at Independent Women's Forum and former Heritage Foundation employee who now lives in France, join today's episode of "The Daily Signal Podcast" to further discuss the deadly French shooting, and similarities and differences with how French and U.S. media covered the incident. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to another episode of "The Secret to Success" podcast. In today's episode, we delve into the art of making yourself stand out in a crowded marketplace. Drawing inspiration from "The 22 Immutable Laws of Marketing" by Al and Laura Ries, we explore key strategies to differentiate yourself from the competition and establish a unique position in the minds of your customers.Here are key points discussed in this episode.1. Create a Distinct Category:  - Discuss the importance of creating a category in which you can be the first and foremost player.  - Emphasize the need for a category that is supported by a singular word, making it easier for customers to associate your brand with a specific concept.2. Be the Opposite of the Leader:  - Highlight the strategy of fighting against the market leader by positioning yourself as their opposite, rather than attempting to be better than them.  - Explain how this approach can help you carve out a distinct niche and attract customers who are seeking an alternative to the market leader.3. Avoid Line Extensions:  - Share insights from "The 22 Immutable Laws of Marketing" regarding the risks of brand extensions.  - Discuss the idea that your brand is not necessarily the one that works, but rather the association with something.  - Encourage listeners to focus on building associations and connections that resonate with their target audience.4. Study Customers, Market, and Trends:  - Emphasize the importance of conducting thorough research to understand your customers, market dynamics, and emerging trends.  - Discuss the concept of finding the "one move" that will have the greatest impact on your brand's success.  - Encourage listeners to analyze their customers' needs and preferences, identify gaps in the market, and adapt their strategies accordingly.In a competitive business landscape, it's crucial to make yourself stand out from the crowd. By following the principles outlined in "The 22 Immutable Laws of Marketing," you can create a unique category, position yourself as the opposite of the leader, avoid ineffective brand extensions, and make strategic moves based on customer insights and market trends. Join us next time as we continue to uncover the secrets to success in various aspects of life and business.Here are notes for this class:Day 2Making Yourself Stand Out The 22 Immutable Laws of Marketing by Al and Laura Ries     Create a category that you can be first in — and make sure that the category is supported by a singular word. Fight the leader by not being better, but being their opposite. Don't extend your brand through line extension; it rarely works. Plus, your brand is not the one that works, it's the association with something. Study your customers, market and trends to find the “one move” that works.The Law of Leadership – It's better to be first that is it is to be better.The first person to fly across the Atlantic was Charles Lindbergh. Neil Armstrong was the first person to walk on the moon. Roger Bannister was the first person to run the four minute mile.What are the names of the people who accomplished these feats second?Bert Hinkler was the second man to fly across the Atlantic. Buzz Aldrin followed Neil Armstrong onto the moon's surface. John Landy was the second man to run a mile in less than four minutes (only six weeks after Bannister did).While you may have heard of Aldrin, you're most likely not familiar with the names Hinkler and Landy.Similarly, the leading category in any brand is almost always the first brand into the prospect's mind. Hertz with rent-a-cars. IBM with computers. Coca-Cola in cola.After WWII, Heineken was the first imported beer to make a name for itself in America. Decades later, it's still number one. Advil was the first Ibuprofen and is still number one. Time still leads Newsweek. Coke leads PepsiIf you're second in your prospects mind you'll languish with the Buzz Aldrins, John Landys and Bert Hinklers of the world.In spite of the benefits of being first though, most companies tend to wait companies until a market develops and then they jump in.Chapter 1: The Law of Leadership It's better to be first than it is to be better. The basic issue in marketing is not convincing prospects that you have a better product or service. The basic issue in marketing is creating a category you can be first in. It's much easier to get into the mind first than to try to convince someone you have a better product than the one who got there first. The leading brand in any category is almost always the first brand into the prospect's mind. E.g Hertz in rent-a-cars, IBM in computers, Coca-Cola in cola. Not every first is going to be successful. The timing could be an issue — for e.g your first could be too late. Some firsts are also just bad ideas that will never go anywhere. E.g Frosty Paws, the first ice cream for dogs. The law of leadership applies to any product, brand or category. Imagine you didn't know the name of the first college founded in America. You can always make a good guess by substituting leading for first. What's the name of the leading college in US? Most people would say Harvard, and that is indeed the name of the first college founded in America. One reason why the first brand tends to maintain its leadership is that the name often becomes generic. Xerox, the first plain-paper copier became the name for all plain-paper copies. Kleenex. Coke. Scotch tape.The Law of the Category – If you can't be first in a category, set up a new category you can be first in.-Antonio set up a newer category when it comes to business and he is the first in it. Who else do you know that is doing what he is doing?While Bert Hinkler's name is not a household word, I'm sure you know the name of the third person who successfully flew across the Atlantic Ocean. Her name was Amelia Earhart. The first female to fly across the Atlantic.If you can't be first in a category, set up a new category you can be first in.Charles Schwab didn't open a better brokerage firm; he opened up the first discount broker. Lear's isn't the best selling woman's magazine; they're the best selling magazine for mature women. Dell wasn't the biggest computer company; they're the biggest computer company to sell their computers over the phone.Chapter 2: The Law Of The Category If you can't be first in a category, set up a new category you can be first in. Example: What's the name of the third person to fly the Atlantic Ocean solo? You probably don't know. Yet you do. It's Amelia Earhart. But she isn't known for that. She is known as the first woman to do so. IBM was the first in computers. DEC competed by becoming the first in minicomputers. Cray Research came up with the first supercomputer. Today, Cray is an $800 million company. Convex put two and two together and came up with the first mini super-computer. Today Convex is a $200 million company. You can turn an also-ran into a winner by inventing a new category. Commodore was a manufacturer of home PCs that wasn't going anywhere until it positioned the Amiga as the first multi-media computer. There are many different ways to be first. Dell was the first to sell computers by phone. When you launch a new product, the first question to ask yourself is not “How is this new product better than the competition?”, but “First what?” Forget the brand. Think categories. Everyone is interested in what's new. Few people are interested in what's better. When you're the first in a new category, promote the category. In essence, you have no competition.The Law of the Mind – It's better to be first in the mind than to be first in the marketplace.First personal computer was the MITS Altair 8800. Duryea was the first automobile. Du Mont is the first commercial TV set.What's going on? Is the just mentioned Law of Leadership wrong.Not at all. Here's the thing …IBM wasn't first in the marketplace with a mainframe computer, Remington was.However, IBM began a massive marketing campaign to get into people's mind first and when they did they won the computer battle early.Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent that it allows you to get into the mind first.Chapter 3: The Law Of The Mind It's better to be first in the mind than it is to be first in the marketplace. The law of the mind modifies the law of leadership. Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent it allows you to get in the mind first. Marketing is a battle of perception, not product, so the mind takes precedence over the marketplace. The problem for would-be entrepreneurs is getting the revolutionary idea or concept into the prospect's mind. The conventional solution is money. But it's not. More money is wasted in marketing than any other human activity. You can't change a mind once it's made up. The single most wasteful thing you can do in marketing is try to change a mind. Having a simple, easy-to-remember name helps get into prospect's minds.The Law of Perception – Marketing is not a battle of products, it's a battle of perceptions.Some marketers see the product as the hero of the marketing program and that you win and lose based on the merits of your products.Ries and Trout disagree – what's important is the perceptions that exist in the minds of your prospects and customers. They cite as an example the three largest selling Japanese imports, Honda, Toyota and Nissan.Most people think the battle between the three brands is based on quality, styling horse power price. Not true. It's what people think about Honda Toyota and Nissan which determines which brand will win.Chapter 4: The Law of Perception Marketing is not a battle of products, it's a battle of perception. It's an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of these perceptions. Most marketing mistakes stem from the assumption that you're fighting a product battle rooted in reality. What some marketing people see as the natural laws of marketing are based on a flawed premise that the product is the hero of the marketing program and that you'll win or lose based on the merits of the product. This is why the natural, logical way to market a product is invariably wrong. Only by studying how perceptions are formed in the mind and focusing your marketing programs on those perceptions can you overcome your basically incorrect marketing instincts.The Law of Focus – The most powerful concept in marketing is owning a word in the prospect's mind.A company can become incredibly successful if it can find a way to own a word in the mind of the prospect.Federal Express was able to put the word ‘overnight' in the minds of their prospects. Xerox owns ‘copier'; Hershey owns ‘chocolate bar'; Coke owns ‘cola'; Heinz owns ‘ketchup'; Crest owns ‘cavities'; Volvo owns safety; Nordstrom's owns service.The word should be simple and benefit oriented. One word is better than three or four.Words can change ownership. In the early days of the personal computer, Lotus owned the word ‘spreadsheet'. Now it belongs to Microsoft thanks to ‘Excel'.Chapter 5: The Law Of Focus The most powerful concept in marketing is owning a word in the prospect's mind. Not a complicated word, or an invented word. Simplest words are the best, words taken right out of the dictionary. You “burn” your way into the mind by narrowing the focus to a single word or concept.Just Do It. The Best Part of Waking up…. Prime Membership.   The law of leadership enables the first brand or company to own a word in the mind of the prospect. The leader owns the word that stands for the category. For e.g IBM owns the word “computer”. If you're not a leader, your word has to have a narrow focus. Your word has to be “available” in your category. No one else can have a lock on it. The most effective words are simple and benefit-oriented. No matter how complicated the product, no matter how complicated the needs of the market, it's always better to focus on one word or benefit rather than two or three or four. While words stick in the mind, nothing lasts forever. There comes a time when a company must change words. You can't take somebody else's words. What won't work is leaving your own word in search of a word owned by others. The essence of marketing is narrowing the focus. You can't stand for something if you chase after everything. You can't narrow the focus with quality or any other idea that doesn't have proponents for the opposite point of view. For example: You can't position yourself as an honest politician, because nobody is willing to take the opposite position.Once you have your word, you must go out of your way to protect it in the marketplace.The Law of Exclusivity – Two companies cannot own the same word in the prospect's mind.When a competitor owns a word or position it's futile to own the same word. For instance Volvo owns the word ‘safety'. Many automakers have tried to wrestle that word away from them, but none have been successful.Energizer tried to wrestle ‘long lasting' away from Duracell. But Duracell got in people's minds first.Chapter 6: The Law Of Exclusivity Two companies cannot own the same word in the prospect's mind. It's wrong to think that if you spend enough money, you can own the idea.The Law of the Ladder – The strategy to use depends on which rungs you occupy on the ladder.The primary objective is to be first, but if you're not – all is not lost.Avis lost money for 13 years in a row when they used the slogan “Finest in rent-a-cars”. It wasn't until they changed it to “Avis is only No.2 in rent-a-cars. So why go with us? We try harder” that their fortune turned around. (Avis was later sold to ITT who ordered up the advertising theme “Avis is going to be number one” which bombed.)Another campaign that worked was when 7 Up, the leader in the lemon-lime soda category wanted to make inroads into the larger cola market. When they positioned themselves as “The Uncola” they climbed to the third largest selling soft drink in America.Chapter 7: The Law Of The Ladder The strategy to use depends on which rung you occupy on the ladder. All products are not created equal. There is a hierarchy in the mind that prospects use in making decisions. For each category, there is a product ladder in the mind. On each rung is a brand name. For e.g car rental. Hertz is on the top rung, Avis is on the 2nd rung, and National on the third. Your marketing strategy should depend on how soon you got into the mind and consequently which rung of the ladder you occupy. Example: Avis admitted it was #2. Told prospects to go with them because they tried harder. They made money. The mind is selective. Prospects use their ladders in deciding which information to accept and which information to reject. In general, a mind only accepts new data that is consistent with its product ladder in that category. Everything else is ignored. How many rungs are there on your ladder? Products you use every day tend to be high-interest products with many rungs. And vice versa. There's a relationship between market share and your position on the ladder in the prospect's mind. Sometimes your own ladder or category might be too small. It might be better to be a small fish in a big pond than to be a big fish in a small pond. It's sometimes better to be №3 on a big ladder than №1 on a small ladder.The Law of Duality – In the long run, every market becomes a two-horse race.In batteries, it's Eveready and Duracell. In photographic film, it's Kodak and Fuji. In rent-a-cars, it's Hertz and Avis. In mouthwash, it's Listerine and Scope. In fast food, it's McDonalds and Burger King. In running shoes, it's Nike and Reebok. In toothpaste, it's Crest and Colgate.Chapter 8: The Law Of Duality In the long run, every market becomes a two-horse race. Early on, a new category is a ladder of many rungs. Gradually, the ladder becomes a two-rung affair. E.g Coke vs Pepsi.The Law of the Opposite – If you're shooting for second place, your strategy is determined by the leader.If you're number two it makes sense to try and leverage the leader's strength into a weakness. An example of this is the campaign Pepsi Cola used to become the choice of the new generation (versus Coke-Cola being the old established product).Scope successful hung the “medical breath” label on market leader Listerine by becoming the good tasting mouthwash that kills germs.Other examples are Lowenbrau's “You've tasted the German beer that's the most popular in American. Now taste the German beer that's the most popular in German” and advertising slogan used to launch Tylenol in 1955 “For the millions who should not take aspirin” (when it was discovered that aspirin caused stomach bleeding).Chapter 9: The Law Of The Opposite If you're shooting for second place, your strategy is determined by the leader. Wherever the leader is strong, there is an opportunity for a would-be №2 to turn the tables. A company should leverage the leader's strength into a weakness. You must discover the essence of the leader and then present the prospect with the opposite. Too many potential №2 try to emulate the leader. This is an error. You must present yourself as the alternative. The law of the opposite is a two-edged sword. It requires honing in on a weakness that your prospect will quickly acknowledge. Marketing is often a battle for legitimacy. The first brand that captures the concept is often able to portray its competitors as illegitimate pretenders. A good#2 cannot afford to be timid.The Law of Division – Over time a category will divide and become two or more categories.A category starts off as a single entity. But over time it breaks up into other segments.Computers for example, you have: mainframes, minicomputers, workstations, personal computers, laptops, notebooks.Beer is the same way. Today's there's imported and domestic beer. Light, draft and dry beers. Even non-alcoholic beers.Each segment has its own leader (which is rarely the leader in the original category).Chapter 10: The Law Of Division Over time, a category will divide and become two or more categories Each segment is a separate, distinct entity. Each segment has its own reason for existence. Each segment has its own leader, which is rarely the same as the leader of the original category.The way for the leader to maintain its dominance is to address each emerging category with a different brand name.The Law of Perspective – Marketing effects takes place over an extended period of time.Does a sale increase a company's business or decrease it? Obviously in short term it increases it, but more and more there's evidence to show sales decrease business in the long term by educating customers not to buy at regular prices.Sales also say to people that your regular prices are too high. To maintain volume some companies find they have to run continuous sales. In the retail field, the big winners are Kmart and Wal-mart who are known for their everyday low prices.Chapter 11: The Law Of Perspective Marketing effects take place over an extended period of time      Many marketing move exhibit the same phenomenon. The long-term effect is often the exact opposite of the short-term effect. For e.g a sale. A sale increase in a business in the short-term, but there are increasing evidence that shows that sales educate customers not to buy at regular prices.The Law of Line Extension – There is an irresistible pressure to extend the equity of the brand.Here are two examples they give of companies harming their brand by overextending it:The introduction of Coors Light caused the collapse of regular Coors which today sells one-fourth of what it used to.Back in 1978, 7 Up had a 5.7 percent market share. Then they added 7Up Gold, Cherry 7 Up and assorted diet versions. In the early 90's, 7 Up's share had fallen to 2.5 percent.Chapter 12: The Law Of Line Extension There's an irresistible pressure to extend the equity of a brand. One day a company is tightly focused on a single product that is highly profitable. The next day the same company is spread thin over many products and is losing money. When you try to be all things to all people, you inevitably wind up in trouble. Line extension usually involves taking the brand name of a successful and putting it on a new product you plan to introduce. Marketing is a battle of perception, not product. In the mind, for example, A-1 is not the brand name, but the steak sauce itself. Less is more. If you want to be successful today, you have to narrow the focus in order to build a position in the prospect's mind.The Law of Sacrifice – You have to give up something to get something.If you want to be successful today you should give something up.The first area you could sacrifice in is your product line. The example they give is Federal Express who focused on one service: small overnight deliveries.The second is market share. Pepsi gave up part of their market when they focused on the youth market and it worked brilliantly – it brought them within 10% market share of Coca Cola. Here a few of the other companies Reis and Trout cite as having given up market share by specializing: Foot Locker (athletic shoes); The Gap (casual clothing for the young at heart); Victoria Secret (sexy undergarments); The Limited (upscale clothing for working women).The third sacrifice is constant change. One of the examples they list is White Castle whose restaurants look the same as they did sixty years ago and still sell the same frozen sliders, yet they still average over a million dollars per year per location.Chapter 13: The Law Of Sacrifice You have to give up something in order to get something This law is the opposite of Law 12. If you want to be successful, you have to give up something. There are 3 things to sacrifice: product line, target market and constant change.        The generalist is weak.The Law of Attributes – For every attribute, there is an opposite, effective attribute.The Law of Exclusivity says that two companies can't own the same word or position. A company must seek out another attribute (it's much better to find an opposite attribute, similar won't do).For instance, Crest owns the word “cavities”. Other toothpastes avoided “cavities”. Instead they focused on taste, whitening, and breath protection.Of course, all attributes aren't created equally. When it comes to toothpaste “cavities” is the best. If the best one is taken you must move on to an attribute and live with a smaller share of the market. And then dramatize its value and increase your market share.Chapter 14: The Law Of Attributes For every attribute, there is an opposite, effective attribute. Too often a company attempts to emulate the leader. It's much better to search for an opposite attribute that will allow you to play off against the leader. All attributes are not created equal. Some attributes are more important to customers than others. You must try and own the most important attribute. You cannot predict the size of a new attribute's share, so never laugh at one.The Law of Candor – When you admit a negative, the prospect will give you a positive.First admit a negative and then twist it into a positive.Examples:“Avis is only No.2 in rent-a-cars” (Avis tries harder)“With a name like Smuckers it has to be good” (We have a bad name, but a good product.)“The 1970 VW will stay ugly longer.” (A car that ugly must be reliable.)“Joy. The Most expensive perfume in the world.” (At $375 an ounce, it has to be sensational.)When you state a negative it's automatically viewed as the truth. When you state a positive it's looked upon as dubious at best.Another great example of twisting a negative into a positive is how Listerine reacted when Scope entered the market with a “good-tasting” mouthwash. They came out with “Listerine: The taste you hate twice a day.”Chapter 15: The Law Of Candor When you admit a negative, the prospect will give you a positive. It goes against corporate and human nature to admit a problem. Yet one of the most effective ways to get into a prospect's mind is to first admit a negative and twist it into a positive. Candor is disarming. Every negative statement you make about yourself is instantly accepted as truth (NOTE: This is a similar law stated in 48 Laws of Power.) You have to prove a positive statement to the prospect's satisfaction. No proof is needed for a negative statement. When a company starts a message by admitting a problem, people tend to almost instinctively open their minds. Example: Listerine used to advertise with “The taste you hate twice a day.” which set them up for selling the idea of killing a lot of germs. The Law of Candor must be used carefully and with great skill. Your negative must be widely perceived as a negative. It has to trigger an instant agreement with your prospect's mind. Next, you have to shift quickly to the positive. The purpose of candor isn't to apologize. It is to set up a benefit that will convince your prospect.The Law of Singularity – In each situation, only one move will produce substantial results.According to Reis and Trout “many marketing people see success as the sum total of a lot of small efforts beautiful executed. They think as long as they put the effort in they'll be successful whether you try hard or try easy, the differences are marginal”. They say the one thing that works in marketing is the single, bold stroke.An example they give is the two strong moves that were made against General Motors. The Japanese came at the low end with small cars like Toyota, Datsun and Honda. The Germans came at the high end with super premium cars like Mercedes and BMW.Chapter 16: The Law Of Singularity In each situation, only one move will produce substantial results (similar to 80/20 principle.) Many marketing people see success as the sum total of a lot of small efforts beautifully executed. They think they can pick and choose from a number of different strategies and still be successful as long as they put enough effort into the program. They seem to think the best approach is “get into everything.” Trying harder is not the secret of marketing success. History teaches that the only thing that works in marketing is the single, bold stroke. In any given situation, there is only one move that will produce substantial results. What works in marketing is the same as what works in the military — the unexpected. To find that singular idea of concept, marketing managers have to know what's happening in the marketplace.The Law of Unpredictability – Unless you write your competitors' plans, you can't predict the future.Marketing plans based on what will happen in the future are usually wrong. It's very difficult to predict your market. You can get a handle on trends, but the danger for many companies is they jump to conclusions about how far a trend will go.Chapter 17: The Law Of Unpredictability Unless you write your competitor's plans, you can't predict the future. Implicit in most marketing plans is an assumption about the future. Yet such marketing plans are usually wrong. Most companies live from quarterly report to quarterly report. That's a recipe for problems. Companies that live by the numbers, die by the numbers. Good short-term planning is coming up with that angle or word that differentiates your product or company. Then you set up a coherent long-term marketing direction that builds a program to maximize that idea or angle. Not a long-term plan, but a long-term direction. While you can't predict the future, you can get a handle on trends, which is a way to take advantage of change. The danger of working with trends is extrapolation. Many companies will jump to conclusions about how far a trend will go. Equally as bad as extrapolation is the common practice of assuming the future will be a replay of the present. One way to cope with an unpredictable world is to build an enormous amount of flexibility into your organization. NOTE: There is a difference between predicting the future and taking a chance on the future.The Law of Success – Success often leads to arrogance and arrogance to failure.Ego is the enemy of successful marketing. Objectivity is what is needed.Companies who became arrogant according to Ries and Trout are General Motors, Sears, Roebuck and IBM. Quite simply they felt they could anything they wanted to in the marketplace. And of, course, they were wrong.In my opinion, IBM's arrogance peaked back in the days of the IBM PC, XT, AT and the PS/2 line of computers. The difference between models was based more on marketing considerations rather than supplying their customers with a technically superior product. Compaq computers, on the other hand, focused on pushing the technical limits of their products and soon gained a reputation for building a superior computer, eventually outselling IBM.The bottom line being while ego can be an effective driving force when it comes to building a business – it can hurt if you inject it into your marketing.Chapter 18: The Law Of Success Success often leads to arrogance, and arrogance to failure. Ego is the enemy of successful marketing. Objectivity is what is needed. When people become successful, they tend to become less objective. They often substitute their own judgment for what the market wants. Ego can be an effective driving force in building a business. What hurts is injecting your ego in the marketing process. Brilliant marketers have the ability to think like how a prospect thinks. They put themselves in the shoes of their customers.The Law of Failure – Failure is to be expected and accepted.Too many companies try to fix things rather than drop things. For instance, American Motors should have abandoned passenger cars and focused on the Jeep. IBM should have dropped copiers and Xerox should have dropped computers years before they finally recognized their mistakes.Chapter 19: The Law Of Failure Failure is to be expected and accepted. Too many companies try to fix things rather than drop things. Admitting a mistake and not doing anything about it is bad for your career. A better strategy is to recognize failure early and cut losses.The Law of Hype – The situation is often the opposite of the way it appears in the press.Hype usually means a company's in trouble. According to Ries and Trout, when things are going well you don't need hype.For example, new coke had tons of publicity, but as everyone knows it bombed. Remember Steve Job's NeXt Computers? All the hype in the world couldn't turn NexT Computers into the next big thing in computers.History is full of failures that were successful in the press. Tucker 48, US Football league, Videotext, the automated factory, the personal helicopter, the manufactured home, the picture phone, polyester suits. The essence of the hype was not just that these products would be successful, but they would render existing products obsolete.For the most part hype is hype. The authors tell us that "real revolutions don't arrive at high noon with marching bands and coverage on the 6:00 pm news. Real revolutions arrive unannounced in the middle of the night and sneak up on you."Chapter 20: The Law Of Hype The situation is often the opposite of the way it appears in the press. When things are going well, a company doesn't need the hype. When you need the hype, it usually means you're in trouble. Real revolutions in the industry don't arrive at high noon with marching bands. They arrive unannounced in the middle of the night and sneak up on you.The Law of Acceleration – Successful programs are not built on fads, they're built on trends.According to Ries and Trout, "A fad is a wave. A trend is the tide. A fad gets hype. A trend gets very little. A fad is a short-term phenomena that in the long-term doesn't do a company that much good".A great example they cite is Coleco Industries Cabbage Patch Kids. They hit the market in 1983. Two years later they had sales of 776 million with profits of 83 million.Then in 1988 the bottom fell out. Coleco filed for Chapter 11. (In 1989, they were acquired by Hasbro where Cabbage Patch Kids with more conservative marketing are doing quite well.)Fads don't last. When everyone has a Ninja turtle, nobody wants one anymore. Compare that to Barbie which is a trend and continues to be popular.Chapter 21: The Law Of Acceleration Successful programs are not build on fads, they are built on trends. A fad is like a wave in the ocean, and a trend is the tide. Like the wave, the fad is very visible but it goes up and down in a hurry. Like the tide, a trend is almost invisible, but very powerful over the long-term.A paradox: if you were faced with a rapidly rising business, with all the characteristics of a fad, the best thing you could do is to dampen the fad and stretch it out.The Law of Resources – Without adequate funding an idea won't get off the ground.The best idea in the world needs money to make it happen. A mediocre idea and a million dollars is better than a great idea with no money.Chapter 22: The Law Of Resources Without adequate funding, an idea won't get off the ground. You need money to get into a mind. And you need money to stay there. First get the idea, then get the money to exploit it.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Bison once roamed across Wisconsin in large herds. Now the bison that call Wisconsin home are on about 70 farms across the state. At nearly 6,000 bison, Wisconsin is ranked #7 for domestically produced Bison. Pat Ries, owner Ries's Tall Grass where he raises around 100 Bison who also serves on the board for the Wisconsin Bison Producers Association, provides insight on this niche market. See omnystudio.com/listener for privacy information.

There must be some mistake...***Written by: B.A. Ries and Narrated by: Danielle Hewitt***Bonus Episode: "Haunterspecting" written by: Ben Lockwood***Check out our reward tiers at patreon.com/creepypod***Sound Design by Pacific Obadiah***Title music by Alex Aldea Hosted on Acast. See acast.com/privacy for more information.

Intro and overarching thoughts: 00:00 Kevin Graham: 13:00 Ries: 17:30 Doors 24:45 Gameplay 35:30 Story 42:00 Kevin's predictions 45:00 Rankings 58:00

The Lean Startup by Eric Ries is a modern management classic. It's about bringing the scientific method to the forefront at the start of a new enterprise. Instead of following a classic waterfall development methodology, Ries emphasizes the importance of building quick MVPs that are easily testable based on actionable metrics. Although just a dozen years old, The Lean Startup philosophy has already gone from controversial to common wisdom. In this episode we'll break down the key ideas and terminology that the book has popularized. Show Notes The Lean Startup by Eric Ries via Amazon Follow us on Twitter @BusinessBooksCo and join our Amazon book club. Edited by Giacomo Guatteri Find out more at http://businessbooksandco.comRead transcript

What's on Lorraine's mind? Some messed-up advertising campaigns, plus a name change for the Wienermobile. Then Mark and Lorraine dive into one of Trout and Ries' all-time best books, the 22 Immutable Laws of Marketing, and cover three laws they deem most fundamental to positioning strategy: the Law of Perception, the Law of Exclusivity, and the Law of Focus. Learn why marketers risk everything when they violate these laws.  If you dig all things marketing, advertising, and positioning, spend 30-ish with Mark and Lorraine.

In the 1980s, there was one topic that was more on the mind of infectious disease specialists than anything else but was rarely talked about at all. This disease would eventually be known as HIV/AIDS. Despite the public health crisis presented by this disease, very few physicians would treat patients with the symptoms, or when testing became available, the disease. In the state of Utah, your only choice was the indomitable Dr. Kristen Ries and her incredible partner and Physician Assistant, Maggie Snyder. A 2023 recipient of the Outstanding Science Alumni Award for the Eberly College of Science at Penn State, Dr. Ries has had an incredible career serving the most vulnerable patients and healing more than just their symptoms - but their hearts as well. This is an incredibly special episode and I am thrilled to have you all listen to our conversation with this incredible professional. Learn more by watching the documentary "Quiet Heroes".AUDIO:INTRO Song was Fun Life by FASSoundsOUTRO Song was Best Time by FASSoundsACKNOWLEDGEMENT: The Penn State PreHealth Podcast is a production of the PreHealth Advising Office in the Eberly College of Science at Penn State University. It is produced, edited, and promoted by the PreHealth Advising Team. The views, opinions, and advice shared during this podcast are that of the hosts and any guests only and do not necessarily reflect the best advice for every student at every institution for every health profession. This is a non-profit podcast made for the purpose of better serving pre-health students across the university system.

The United States Foreign Service is confronting one of the most profound crises in its history. At a time of pandemic, recession and mounting global challenges, our nation's career diplomats find themselves without the support, funding, training and leadership they need to represent the American people effectively overseas and in Washington, D.C., according to Ambassadors Marc Grossman and Marcie Ries and a team of career diplomats working on the American Diplomacy Project. To successfully navigate the Ukraine conflict, the largest war in Europe since World War II, skilled American diplomacy is critical. If we're going to deal with very difficult competitors, including adversarial countries like China and Russia, we're going to need skilled diplomats at the table, in our embassies and consulates. To do this, we must transform not only the mission and culture of the Foreign Service, but also the education and training of diplomats to meet these urgent needs around the world. Please join these two respected diplomats, Ambassadors Grossman and Ries, to talk about how to reimagine and lift up the Foreign Service to take on the twin challenges of fast-moving international events and rapid technological change. They offer clear blueprints for action to fix American diplomacy. Marcie B. Ries is a retired ambassador with more than 35 years of diplomatic experience in Europe, the Caribbean, and the Middle East. She is a three-time chief of mission, serving as head of the U.S. mission in Kosovo (2003–2004), United States ambassador to Albania (2004–2007) and, most recently as United States ambassador to Bulgaria (2012–2015). Ambassador Marc Grossman served as the under secretary of state for political affairs, the State Department's third ranking official, until his retirement in 2005 after 29 years in the U.S. Foreign Service. As under secretary, he helped marshal diplomatic support for the international response to the attacks of September 11, 2001. He also managed U.S. policies in the Balkans and Colombia and promoted a key expansion of the NATO alliance. As assistant secretary for European affairs, he helped direct NATO's military campaign in Kosovo and an earlier round of NATO expansion. Ambassador Grossman was the U.S. ambassador to Turkey 1994–1997. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's Max Fun Drive! The one time of year where we ask you to become members or upgrade your membership to help make our show possible. For this year's Max Fun Drive we're bringing you something super special. A full on Dead Pilots Society Series. Well, the first three episodes of one at least.Today we're releasing the third and final episode of Wheelan Motors written and created by Brooks Wheelan (I Think You Should Leave, SNL) & Isaac Rentz (Opening Night). The title of this one is “Every Rose Has Its Thorn” and it's about Brook's brother Michael who after missing a Bret Michaels concert because his family forgot him in a trunk, quits Wheelan Motors and is poached by a rival dealership. His absence throws the family's delicate ecosystem off and the Wheelans crumble. It's the series finale of our little dead pilots society series and it's the funniest for sure!The cast for this one was next level! Wheelan Motors stars Brooks Wheelan, Jessica Lowe as Jenny Valvino, Paul Scheer as Todd, Will Sasso as Jim Wheelan, Kerri Kenney Silver as Chris Wheelan, Bobby Moynihan as Michael, Mike O'Brien as Freddie Admunson, Gary Anthony Williams as Doug T, Ryan Asher as Layton, Nick Rutherford as Ries, Joe Mande as Lincoln, Katrina Davis as Stacy T, and Joey Lyons with stage directions.This year our bonus content includes our library of video from our table reads. You can get them for as little as $5 by going to https://maximumfun.org/joinTune in Monday for episode three of Wheelan Motors written by Brooks Wheelan & Isaac Rents. Thanks for supporting our show! Enjoy!For more Dead Pilots Society episodes and information about our live shows, please subscribe to the podcast!Make sure to like us on Facebook, follow us on Instagram, and Twitter, and visit our website at deadpilotssociety.com

It's Max Fun Drive! The one time of year where we ask you to become members or upgrade your membership to help make our show possible. For this year's Max Fun Drive we're bringing you something super special. A full on Dead Pilots Society Series. Well, the first three episodes of one at least.Today we're releasing episode two of Wheelan Motors written and created by Brooks Wheelan (I Think You Should Leave, SNL) & Isaac Rentz (Opening Night). In this episode, Wheelan Motors becomes embroiled in an insurance scam and Jim sponsors a little league team to get the community to trust him again. After finding out the team has a losing record he fires Todd as the coach, and hires Brooks as his "puppet."The cast for this one was next level! Wheelan Motors stars Brooks Wheelan, Jessica Lowe as Jenny Valvino, Paul Scheer as Todd, Will Sasso as Jim Wheelan, Kerri Kenney-Silver as Chris Wheelan, Bobby Moynihan as Michael, Mike O'Brien as Freddie Admunson, Gary Anthony Williams as Doug T, Ryan Asher as Layton, Nick Rutherford as Ries, Joe Mande as Lincoln, Katrina Davis as Stacy T, and Joey Lyons with stage directions.This year our bonus content includes our library of video from our table reads. You can get them for as little as $5 by going to https://maximumfun.org/joinTune in Monday for episode three of Wheelan Motors written by Brooks Wheelan & Isaac Rents. Thanks for supporting our show! Enjoy!For more Dead Pilots Society episodes and information about our live shows, please subscribe to the podcast!Make sure to like us on Facebook, follow us on Instagram, and Twitter, and visit our website at deadpilotssociety.com

It's Max Fun Drive! The one time of year where we ask you to become members or upgrade your membership to help make our show possible. For this year's Max Fun Drive we're bringing you something super special. A full on Dead Pilots Society Series. Well, the first three episodes of one at least.This week's pilot is called Wheelan Motors written and created by Brooks Wheelan (I Think You Should Leave, SNL) & Isaac Rentz (Opening Night). Brooks and Isaac sold this show to Fox and the network was so excited about it that they ordered them to write two more episodes. Over the next two week's of Max Fun Drive you'll get two hear all three episodes of this show. Wheelan Motors centers around Brooks, who returns to Iowa to accept a job at his family's car dealership after a misunderstanding lands him in a mental hospital. This is also the first pilot we recorded live since the pandemic began so you're going to actually hear some real laughs!The cast for this one was next level! Wheelan Motors stars Brooks Wheelan as Brooks, Jessica Lowe as Jenny Valvino, Paul Scheer as Todd, Will Sasso as Jim Wheelan, Kerri Kenney-Silver as Chris Wheelan, Bobby Moynihan as Michael, Mike O'Brien as Freddie Admunson, Gary Anthony Williams as Doug T, Ryan Asher as Layton, Nick Rutherford as Ries, Joe Mande as Lincoln, Katrina Davis as Stacy T, and Joey Lyons with stage directions.This year our bonus content includes our library of video from our table reads. You can get them for as little as $5 by going to https://maximumfun.org/joinTune in Thursday for episode two of Wheelan Motors written by Brooks Wheelan & Isaac Rents. Thanks for supporting our show! Enjoy!For more Dead Pilots Society episodes and information about our live shows, please subscribe to the podcast!Make sure to like us on Facebook, follow us on Instagram, and Twitter, and visit our website at deadpilotssociety.com

Megan Graham is the founder and CEO of Ries, a line of eco-friendly and travel-friendly bottles made for beauty. Having travelled often in her former role as Beauty Marketing Director at Vogue, Megan decided to eliminate the chore of packing toiletries with a more thoughtful way of travelling with beauty. Tune in as we discuss how Megan plans to push the sustainability factor in the industry, Ries' launch into Sephora and more!If you enjoyed this episode, please make sure you like, subscribe, leave us a review and share with anyone you know who will love it too! Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. Follow Akash & Megan: Akash Mehta: @mehta_a Fable & Mane: @fableandmane www.fableandmane.com Megan Graham: @megansgraham Ries: @riesbeauty www.ries-ries.com Follow us on Instagram @founded.beauty and TikTok @foundedbeauty. For more information about Founded Beauty, please visit www.foundedbeauty.com #foundedbeauty Hosted on Acast. See acast.com/privacy for more information.

Annie welcomes Lora Ries, Director of Heritage's Border Security and Immigration Center to the show to discuss the Southern Border. Ries shares all of the records that the Biden Administration has broken with illegal immigration. Then, Annie asks Ries to explain what happens to children throughout the process. The interview wraps up with Ries sharing if she has any optimism about this situation.   © 2023 KFTK (Audacy). All rights reserved. | (Photo by John Moore/Getty Images)

The most wasteful thing you can do in marketing is to try to change a mind. Instead, set yourself up as first in a category. It's a much easier hill to climb.Marketing is about perception, not product. This is a key concept in the book "The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk " by Al Ries and Jack Trout. Ries and Trout write:There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion.What comes to mind for you after Uber, Band-Aid, Kleenex, and Rollerblade? Chime in: comment on my LinkedIn post here or my tweet here with your favorite top products or brands in their categories.Your challenge heading into Q1: Find a way to be the first or only in a category. It will probably be a derivative of the category you're already in (like Amelia Earhart being the first woman to fly solo across the Atlantic vs. the second person to do so - which is forgettable). Get creative. #positioningSubscribe free or rate & review this show: emilybinder.com/podcastFollow me on social:LinkedIn | Twitter | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

Laura Ries is a marketing strategist, bestselling author and media personality. In 1994, she founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary positioning pioneer. I was fortunate to get this sought-after-speaker to speak with me about building a global, generational business. It's clear that Laura lives by the fundamental and immutable laws of branding that she and her father have taught around the world. Gather ‘round and enjoy this episode of GENeration EXcellence with Laura Ries. Ries & Ries: https://www.ries.com/ Laura's Books on Amazon: https://www.amazon.com/Laura-Ries/e/B001IGLSWY/ref=dp_byline_cont_pop_book_2

The end of October is nearing, which means Halloween is just around the corner for many American kids. The holiday, known for trick or treating and consuming copious amounts of candy, is a bit spookier than normal this year: Parents now have to worry about the possibility of so-called rainbow fentanyl ending up in their kids' candy bags.“Because this has been a relatively new phenomenon regarding the rainbow fentanyl and as Halloween is so close, parents need to be particularly concerned about what their children are ingesting for Halloween, because it has been found in Nerds candy packaging as well as Skittles,” says Lora Ries, director of The Heritage Foundation's Border Security and Immigration Center. (The Daily Signal is Heritage's multimedia news organization.)Fentanyl, a highly lethal synthetic opioid, has plagued communities throughout the United States. Just recently, roughly 300,000 “rainbow fentanyl” pills and more than 20 pounds of powdered fentanyl were found in the Bronx, the U.S. Drug Enforcement Administration reported. “[Parents] need to talk to their kids, as best they can age appropriately, to look out for rainbow-colored candy and two, parents themselves should be checking packaging,” Ries advises. Ries joins “The Daily Signal Podcast” to talk about rainbow fentanyl, the ongoing crisis at the southern border, and what much of the media is missing. Hosted on Acast. See acast.com/privacy for more information.

Positioning reveals that advertising has entered a new era: The Positioning Era. Having the best product or the most creative ads is no longer the key to success. To succeed in today's overcommunicated society, a company must create and claim a position in the prospect's mind. A position that will take into account not only the company's strengths but also its competitor's weaknesses. In Positioning, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.In this week's episode, Jonesy and Ashto investigate important strategies that may position your business brand in the mind of your prospective customers and make it a household name. See acast.com/privacy for privacy and opt-out information.