Jim & Laurie Shopland are a real couple, sharing real stories about building their life and their business together. We know now, more then ever, the importance of connecting through story. Our reason is clear, to share all that we can with other husband and wife business owners, on the peaks and…
Jim & Laurie walk you through 3 steps to consider when deciding to expand your product into retail. Hint: Be sure to clearly understand the type of customer who would buy your product a second, third and virtually anytime they can get their hands on it. The post Ep #42: Expand in Retail appeared first on Shopland Health Connections.
Jim & Laurie discuss how it would look one year from today if we didn’t give up and just kept taking massive action. Massive action is the action that you are going to take and continue taking until you get the result (GOAL) you want. The first step is to decide WHAT the result (GOAL) is that you want to achieve. The post Ep #41: Taking Massive Action appeared first on Shopland Health Connections.
Jim & Laurie discuss the 2 keys to reduce the confusion when determining the price of your natural product. Pricing is the most common hurdle that our clients struggle with to achieve success in their business. We clarify the confusion so many entrepreneurs face in the marketplace when it comes to pricing your Natural Product. The post Ep #40: Pricing appeared first on Shopland Health Connections.
Jim & Laurie discuss whether CBD (Cannabidiol) is an emerging Natural Product ingredient. Although the Cannabis Act enacted in October 2018 in Canada provided some clarity, it also generated a lot of confusion. The post Ep #39: CBD Update appeared first on Shopland Health Connections.
Jim & Laurie debate the importance of understanding the unique qualities of your natural product. You need to focus on what is unique about your product and gain a clear understanding of how your product is different than others in the retail market. The post Ep #38: Unique Qualities appeared first on Shopland Health Connections.
Jim & Laurie discuss your compelling reason and if you are not where you want to be - review your actions and see what you are putting off to another day. What SMALL QUITS are you doing that seem like “no big deal” today - but are accumulating into one BIG quit? The post Ep #37: Compelling Reason appeared first on Shopland Health Connections.
Jim & Laurie discuss package design; the importance of how your consumer uses your product, how it represents your brand and how it looks on a store shelf. Everything needs to flow together and your packaging should not be created in isolation. The post Ep #36: Package Design appeared first on Shopland Health Connections.
Jim & Laurie talk about getting comfortable with discomfort. For us to achieve our goals we have to be surrounded with unfamiliar surroundings and situations. If you want to get your product listed in a retail store you will go through some discomfort. The post Ep #35: Embrace Discomfort appeared first on Shopland Health Connections.
Jim & Laurie discuss what you can learn from knowing your competition. A comprehensive competitive review will provide great ideas that you should implement and some not so great ideas you should avoid. The post Ep #34: Know Your Competition appeared first on Shopland Health Connections.
Jim & Laurie discuss what you need to know about FEAR and how to overcome it. Fear has a way of stopping us in your tracks and holding us back from moving forward in our business. The post Ep #33: Overcoming Fear appeared first on Shopland Health Connections.
Jim & Laurie discuss the 3 greatest risks when selling your product in retail. If you are expanding your product, or currently selling, in retail you need to understand these risks. The post Ep #32: Retail Risks appeared first on Shopland Health Connections.
Jim & Laurie discuss the 3 most important deadlines to implement your Retail Calendar like a pro. If you are selling your product in Retail, you need to master the retail calendar. The post Ep #31: Implement Your Retail Calendar appeared first on Shopland Health Connections.
Jim & Laurie provide 3 solutions that help you avoid OVERWHELM. It is the start of a new year, we have set our goals, and we are already asking ourselves how we are going to do all of this. Feeling a little overwhelmed? The post Ep #30: How to Avoid Overwhelm appeared first on Shopland Health Connections.
Your finances are a huge component of your business and can also be a huge component of how much stress you have. Jim & Laurie talk with the Founder of Financial Story, Elizabeth Ralph, who shares tips and tools to manage your mindset for all level of business owners so that you can become more confident with your finances in 2019. The post Ep #29: How to Reduce Financial Stress appeared first on Shopland Health Connections.
We often just focus on the goal ahead of us and once we achieve it we create a bigger goal and start working on it without paying much attention to the fact we achieved the goal we set out to achieve. It can feel like we are always moving toward and never arriving. Jim & Laurie encourage you to take the time to review everything from this past year and ask yourself if it was the year you wanted it to be. The post Ep #28: Year in Review appeared first on Shopland Health Connections.
Getting in front of your customer is critical. Trade Shows are an effective way to grow your business, but there are strategies you need to take to ensure you get your return on investment! Listen as Jim and Laurie share what to do before, during and after you attend a trade show to get the best results. The post Ep #27: Trade Shows appeared first on Shopland Health Connections.
6 steps to GOAL GET. If you are tired of simply setting goals and dreaming about “if” they were to come true and you’re excited to start taking action to ensure they do - this is for you! Listen as Jim and Laurie share their 6 steps they use to GOAL GET. The post Ep #26: Goal Getting appeared first on Shopland Health Connections.
Get ready to be inspired as Jim and Laurie talk with the founders of Enviro Glass Straws. Tyler and Leah’s ingenuity is amazing! They share how they saw an unmet need in the natural product market and created a successful and meaningful business. The post Ep #25: Glass Straws appeared first on Shopland Health Connections.
There are three common mindset blocks that hold us back from having the success we work so hard to achieve. Jim & Laurie discuss how you don’t have to fall into these mindset traps if you know what to look for and how to deal with them! The post Ep #24: Mindset Blocks appeared first on Shopland Health Connections.
Are you in the midst of setting goals for 2019 and the strategies you need to implement in order to achieve them? Jim and Laurie talk about the importance of goal setting and how to use your future-self mindset as a tool in achieving your goals. The post Ep #23: Goal Setting appeared first on Shopland Health Connections.
Jim & Laurie discuss why you would hire a Natural Product Broker vs a Distributor. Do you need to grow your sales, expand your business or find new markets? Learn about the benefits of working with a Broker. The post Ep #22: Why Hire a Broker? appeared first on Shopland Health Connections.
Jim answers your most commonly asked questions regarding selling a natural product and all the ins and outs of the business. We sat down and fired away 10 of the most common questions asked by you …our listener! The post Ep #21: FAQs Part 1 appeared first on Shopland Health Connections.
Jim & Laurie discuss how the annual planning process works in Retail and how you can take advantage of it to launch your new product and grow your existing brand. The post Ep #20: Retail Planning appeared first on Shopland Health Connections.
Jim & Laurie discuss a few nuggets on their approach to the online marketing world. A little of the good, the bad and the comical! The post Ep #19: Online Marketing appeared first on Shopland Health Connections.
Jim & Laurie discuss how important it is to examine your beliefs around money when starting a new business and hope to make money at it. Your current financial situation will be evidence of your current money belief. The post Ep #18: Money Beliefs appeared first on Shopland Health Connections.
Have you ever wondered if there is a secret recipe to taking an idea and turning it into a successful, thriving natural product skin care business? Jim and Laurie sat down with the Founder of Ellie Bianca, Evelyne Nyairo and they were not at all surprised by what she shared. The post Ep #17: Ellie Bianca appeared first on Shopland Health Connections.
Are you a Natural Product entrepreneur wondering where to start your business? Jim & Laurie suggest you start here with these 3 steps. The post Ep #16: Start Here appeared first on Shopland Health Connections.
Laurie answers questions from Jim on why people lack self confidence and how they can use a few simply tools to build their confidence, today. The post Ep #15: Self Confidence appeared first on Shopland Health Connections.
Do you know your customer’s name? Jim & Laurie discuss the importance of knowing your customer. You need to narrow and focus on understanding who your customer is. The post Ep #14: Your Customer Name appeared first on Shopland Health Connections.
Feeling stressed about time? Don't throw your To Do list out the window. Do these 3 things right now to find more time. The post Ep #13: Find More Time appeared first on Shopland Health Connections.
Jim talks with industry gurus - Kenny and Phil from This Commerce Life. They all share their expertise in the right timing, mindset and expectations of selling your Natural Product online. The post Ep #12: Your Customer’s Language appeared first on Shopland Health Connections.
Jim and Laurie created the Natural Product Academy to help creators get their concept to consumer, confidently! The inaugural course, Natural Product to Profit Workshop, will help natural product creators validate their idea in 3 live training sessions and help you determine if your natural product will make money. The post Our 1st Course appeared first on Shopland Health Connections.
Jim & Laurie were expecting to expand their business in an entirely different direction until they noticed a HUGE need for the Natural Product creators like you. And they knew they needed to do something to help! The post We Are Launching appeared first on Shopland Health Connections.
Jim catches up with some old friends from his retail days, Phil & Kenny from This Commerce Life. They share their stories of not always looking before you jump. Sometimes you go on your gut, jump, and adjust your course as you go. The post Thinking of Retail? appeared first on Shopland Health Connections.
Natural Product sales in the USA passed $200 Billion in 2017! For all you Natural Product creators – there has never been a better time than right now to take your Natural Product idea to market. Jim and Laurie continue to share the additional top three trends that are making money in the Natural Product industry right now. The post Top Trends in Natural Products Podcast 2 appeared first on Shopland Health Connections.
Over 84 % of Canadians use natural health products. There is no better time than NOW to get involved in this booming industry. Laurie and Jim reveal 2 of the 5 top trends that are hitting it out of the ball park in the Natural Product industry. The post Top Trends in Natural Products Podcast appeared first on Shopland Health Connections.
Jim and Laurie talk about the investment of TIME. As entrepreneurs, we all spend time IN our business, but we don’t often think about how we spend time ON our business and even how important time is OUTSIDE our business. The post Business Time appeared first on Shopland Health Connections.
Jim and Laurie welcome - Randy Rosenhek - President of Naturally Canadian Superfoods. Randy shares his wealth of knowledge and insights into the natural product retail business with us. He describes his transition from corporate life to an entrepreneur and his decision to import a natural product into Canada. The post Ep #5: realaloe and maui vera appeared first on Shopland Health Connections.
Jim & Laurie discuss the Senate of Canada’s recent approval of Bill C-45 (the Cannabis Act). It has swung the doors open to an emerging natural health industry and the natural ingredient called CBD. The post CBD appeared first on Shopland Health Connections.
Jim & Laurie talk about the three steps to validate your idea before you invest any money. One of the biggest missteps we see with Natural Health start up businesses is jumping into production too quickly. The post Validation appeared first on Shopland Health Connections.
Jim & Laurie talk about how they needed to EXPAND their thinking in order to grow their business. They offer tips on what worked for them individually as well as a couple, so they could set bigger goals for their business. The post Expand appeared first on Shopland Health Connections.
Jim and Laurie share the excitement of launching their first podcast all due to the love and support of their connections – that’s you! The post Welcome to our Podcast appeared first on Shopland Health Connections.