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76 episodes with package design
8 episodes with package design
9 episodes with package design
9 episodes with package design
4 episodes with package design
3 episodes with package design
2 episodes with package design
2 episodes with package design
2 episodes with package design
Points of discussion:—Read the 2025 Beer Branding Trends Report here: https://cododesign.com/2025-beer-branding-trends-review/—Q1: How often do you think a brewery should be refreshing its packaging? You said every four or five years in the article, but what if things are going well by that time? Does it still make sense to refresh your packaging if sales are strong and you're happy with how everything looks?Q2: You wrote about flat sales as a possible reason for a brand or package refresh, but what if your sales are in a state of rapid decline, say, 10 to 12% down each year since 2022?Q3: Is there a way to win in the lager segment today? It seems like Montucky and Garage Beer are so dominant that even larger craft breweries are behind the power curve. Is it worth it for a smaller brewery to attempt to play in this space right now?Q4: Thanks for including the Babe-centric thought here. This is something our (mostly female) marketing team has discussed a lot over the last year. Similar to your take, we're not offended, but do wonder if the type of person that this resonates with is even be a craft beer drinker at all?Q5: What are your thoughts on the “bifurcation” trend. This looks great, but I see it everywhere. How do you guys handle it when a look like that makes sense for a brewery, but is super common in their market?Q6: What role do you see for Ai tools like Canva or Midjourney at smaller breweries with limited resources? Is this a great asset for them, or a major threat for in-house designers? Or, both? And maybe a related — or a bonus question? — what impact do you think this will have on the design industry?-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. 2025 Beer Branding Trends Review -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. 2025 Beer Branding Trends Review -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. 2025 Beer Branding Trends Review -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. 2025 Beer Branding Trends Review -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. 2025 Beer Branding Trend Review-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Rebranding Wachusett Brewing [Case study]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Graphic designers often ask if accessibility laws and guidelines apply to print design, not just websites, document and other digital content. The answer might surprise you.
Points of discussion:1. How to get your packaging hierarchy dialed in [ BBT Newsletter ]2. Why are you refreshing your packaging?3. Frame your brewery's Brand Strategy, portfolio and Brand Architecture 4. Different info types you have to include + some nice-to-haves 5. Are you seeing "Stand-up Skinny" merchandising in your market?6. We're designing packaging to sell beer, not win awards. 7. Differences between primary and secondary packaging 8. On the merits of "duping" cans when not using a carton9. Your carton's bottom panel is not a junk drawer-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. How CODO Refreshed Malibu Brewing's package design - [Case Study]2. Malibu Brewing-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. How we refreshed the Alewerks Brewing brand-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Endorsed Brand vs. New Brand [BBT Newsletter]2. How we built the Cold Drinking Beer brand Case Study + Podcast3. Shout out to everyone out there smashing a Paul Blart Jort Force Hazy Triple Mango IPA® by Voodoo Ranger on your way to work.-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Question from a BBT subscriber 2. A strong brand builds enterprise value3. Your brand is a platform 4. A compelling brand set the stage for co-branding opportunities 5. This all art directs your look and feel6. A strong brand helps you attract and retain great talent 7. A heartwarming story about a CODO mom (and how we fired her son?)-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. How to Tame Rotation Nation [Newsletter]2. Left Field Brewery-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. McLaughlin PC's website + matthew@mclaughlinpc.com-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. How we helped AleSmith launch a Hard Cider Brand - [Case Study ]2. AleSmith Brewing3. Let's talk hard cider - [BBT Newsletter]-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Package Refresh Series, Issue 3: How to Successfully Refresh Your BRewery's Packaging2. Staggered Rebrand Launch [Podcast]3. Email Isaac to discuss your package refresh: isaac@cododesign.com -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
#184 Find out from this accessible design critique how accessibility can affect food package design in the marketplace.
Points of discussion:1. Package Refresh Series, Issue 2: Package Refreshes vs. Brand Refreshes (vs. Rebrands)2. Email Isaac to discuss your brewery's package refresh: isaac@cododesign.com-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Why are package refreshes so hot right now?2. Here's our series thesis: There are more breweries today in the US than anytime in history, yet consumers are drinking less beer. This has led to flat-to-declining sales for breweries of all sizes across the country. The fallout? Marketing budgets are tighter than ever.But this comes at a time when investing in your branding, packaging and marketing is more important due to all the aforementioned competition.This means that breweries are carefully weighing their options and investing where they expect to see an outsized return. In this landscape, package refreshes have emerged as a compelling strategy to stay top of mind with consumers. 3. Package Refresh vs. a deeper rebrand: On weighing risk vs. reward 4. Cost is subjective here5. Your packaging is dusty (it hasn't been updated since…)6. You've gone through several in-house designers and/or agency partners and can clearly see the inconsistent label design style strata across your different brands7. Your sales are flat (but not in a free fall)8. Things are going well (you're winning new placements and sales are increasing YOY) and you want to invest in your brand while the sun's shining9. You've rationalized your portfolio and want to clean everything up now that you have a clear set of priorities 10. Package Refresh as a stop gap: You're planning on a deeper branding effort in the coming years, but still need to make a change now11. You need to address an Intellectual Property (IP) issue 12. Email Isaac to discuss your brewery's package refresh: isaac@cododesign.com-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. What is a Brand Essence?2. Brand Strategy vs. business strategy 3. Examples of Brand Essences4. Can these become public facing?5. Brand Essences and Mood Boards ensure a smooth transition from strategy to design6. Mood Boards serve as a phenomenal rapid prototyping tool-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:> The Beyond Beer Handbook1. We should have expanded the book's scope2. We should have spent more time explaining how your brewery can (and should) develop a Brand Architecture Map3. Brand Architecture is an invaluable tool for future proofing your portfolio4. Sub / Endorsed Brands are a clutch tool for safely expanding your brewery's brand5. We didn't spend enough time on the House of Brands / Hybrid Brand models-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. When to Jettison your Brand Equity [Newsletter]2. If your current look is actively hurting your business3. If your current identity doesn't accurately represent where you want to take your business in the future 4. If you're making, or planning to make major changes within your company 5. If you're self conscious of your branding or packaging 6. You're making some Brand Architecture moves7. Let's discuss a sacred cow: What about losing your current fans through a rebrand?8. "Don't sacrifice your brewery's future on the altar of Brand Equity."-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Leverage your brand or start a new one? (CODO's CBC presentation)-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
The Professional Artist with Echo Chernik Episode 7 Date:June 29, 2024 - Join me as I talk with Tony Steele about cartooning outside of Hollywood. About Tony Steele: Michigan-born Tony Steele has been a Professional Illustrator, Cartoonist, and Graphic Artist for 20+ years. He is a master of many media, including ink, oils, coloured pencil, graphite, and digital software to create artwork for Screen Printing, Package Design, Games, Comics, Storyboards and much more. Tony infuses his unique charm and sense of humor into every line he draws and has recently studied under Don Bluth (Yes, that Don Bluth) to added traditional animation to his skillset. Tony's Link: https://steeleworks.crevado.com/ Echo Chernik Links: Website: https://www.EchoChernik.com Illustration: https://www.echo-x.com Facebook: https://www.facebook.com/echoxartist Instagram: https://www.instagram.com/echochernik Patreon: https://www.patreon.com/thexcaliberproject Kickstarter: https://www.kickstarter.com/profile/echox/created
Points of discussion:CODO Design's 2024 Beer Branding Trends Report-1. Can a smaller brewery actually pull off a craft lager brand?2A. What's the best packaging format for Hop Water?2B. Why hasn't ABI released a Hop Water?3. What does the beer industry look like in 2030? (Hot takes only.)4. Is fudging a beer's style as a positioning tool disingenuous?5. Do you have any thoughts on the Bud Light controversy?6. Should we feature awards (GABF, World Beer Cup, etc.) on our packaging?7. No mention of Cannabis in your report???8. What are the downsides of building a contract brewed / lifestyle brand?9. Do you think we'll see more private equity in the beer industry over the next few years as there are deals to be had?10. White Claw NA: Stupid or brilliant?—Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. 2024 Beer Branding Trends Report2. How we built the Cold Drinking Beer brand3. Time Traveling with the Beer Can Archaeologist -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. 2024 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Rebranding NoDa Brewing [Case study]2. NoDa Brewing -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. 2024 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. 2024 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. 2024 Craft Beer Branding Trends2. Join the Beer Branding Trends Newsletter to receive exclusive insights3. How to design better merch4. How to scale the Sub Brand Ladder5. Modular Brand Identity Systems6. Hop Water-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Our wonderful travel experience headed out to CiderCon. 2. Hard Cider segment overview3. There are several multi-regional cideries that would land in the top 50 breweries by production volume 4. All eyes on Angry Orchard (and Boston Beer's quizzical lack of investment in the brand)5. Defining Hard Cider 6. Should your brewery launch a Hard Cider? 7. Brand Architecture & Fourth Category beverages we're seeing in cider8. How far away from apples can you get and still claim to be a cider?9. Parallels between beer and hard cider10. NA cider's are an interesting positioning challenge 11. Exploring cider's halo effect (an inherent naturalness that comes from being tied to agriculture)12. Gluten free as a secondary benefit -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Building the Cold Drinking Beer Brand. [Case Study]2. The Virginia Beer Co.-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Listener submitted questions:1. Can a brewery handle its rebrand in-house or should this always be outsourced?2. Does CODO prefer branding new breweries or rebranding established ones? 3. Did CODO ever considering opening a brewery? Plus, what beverage category would we launch right now if we were in the market to? 4. Do you think it's worth putting the Brewers Association's Independent Seal on packaging these days? 5. How should we deal with a delicate IP / beer naming situation? 6. What are some tips for how to be a terrible client? (???)-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Should all brewery rebrands lead to growth?2. On Fat Rare and Samuel Adams' recent rebrands. 3. Various reasons for rebranding we've heard from our clients:- “Our packaging is all over the place visually. And with 25+ new releases per year, it's always getting worse.” - "We've got multiple locations now and want to develop a consistent look and experience that spans the entire company." - “We're not really sure what our story is. Sure, we've grown a lot and people love our beer, but I feel like we could be so much further along if we actually spent time dialing in our marketing and branding." - “We're shifting to a new format (moving from 12oz to 16oz cans) and want to make everything hang together on shelf.”- "We're buying a brewery and, other than the name, think everything about the existing branding and packaging needs to change."-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. What is a Branded House?2. In defense of the Branded House [BBT Newsletter]3. Beverage Brand Architecture Continuum4. The Branded House for the new brewery 5. The Branded House for an established brewery coming out of a rebrand 6. Mission Brewing's rebrand as an example -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. "Do you think this will be a rebrand or a refresh?"2. Craft Beer, Rebranded-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Cody is too jacked. It's distracting.2. Start building your email newsletter list.3. Start emailing your list. (Revelatory!)4. Build a *rough* content marketing plan.5. Build your media library6. Intellectual Property hygiene7. Take care of yourself. (Yes, you.)-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
✨ Whitney Van Voorhis, Senior Packaging Production Designer at Tarte Cosmetics☁️ Starting a career in beauty marketing through freelance work☁️ Experience working in design at Victoria's Secret, Bath & Body Works, Elf Cosmetics, Estee Lauder and More☁️ The challenges of pursuing a creative passion for graphic design☁️ Tips for building an impactful portfolio in design and marketing☁️ Advice for creatives who want to turn their passion into a careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Points of discussion:1. What is a Legacy Brewery? [BBT Newsletter]2. Traditionally defined as ~25+ years old3. CODO defines a Legacy Brewery as any group that came to market around the start of the craft beer boom in 20104. The amount of breweries that opened in your market after you is more important than your overall age5. Advice for Legacy Breweries 6. Lean into your historicity -Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Embracing the Staggered Rebrand Launch [BBT Newsletter]2. Craft Beer, Rebranded 3. Triage your key brands 4. Mind (and manage) your public messaging & storytelling 5. Launch your digital footprint now6. Launch your new mech now7. On "prolonging the magic"8. Take a deep breath. Will anyone remember?9. What revenue / profit are you leaving on the table by not launching now?-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. How to design better merch [BBT Newsletter]2. Your merch is a direct reflection of your business 3. Your merch can reinforce your positioning and brand story 4. So what style of XYZ (a shirt or hat) should you offer?5. Think beyond your primary logo (give your fans winks & nods)6. Create merch drops & scarcity 7. Create a beautiful retail footprint (please exit through the gift shop)8. Should you sell your merch online?-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:Cody and Isaac remark on CODO's 14th anniversary without much fanfare.—Q1: Did design school prepare you for running a business?Q2: I just got done listening to your podcast episode on naming a brewery. My question to you is how many names do you provide a client? I recently provided 35 to a client for their own personal brand. Do you think that's too many or too little? I personally think I probably could have gotten away with just providing 15-20 But I'm just curious to hear what your thoughts and approach to the amount of names provided are. Q3: Wanted to ask a business question (sorry, this isn't beer related!) Do you enjoy sales? I struck out on my own back in 2020 and it's been going fairly well since then. But I find sales to be the hardest part of growing my practice. Any help here would he appreciated.Q4: Do you ever worry that by releasing books that deep dive into your process, breweries will no longer need your services?Q5: Do you find that your team ever gets tired only working on beer branding projects? I run a small agency myself (currently 3 people) and we have an ongoing debate about whether or not we should focus on one particular industry like you all have. Q6: How important has writing books been for your business?Q7: What are 3 design/business books that every recent grad should read?Q8: I'm an in-house designer at X. I recently brought an idea for a new product to our marketing director and head brewer and they basically laughed it off without any consideration. I won't get into specifics, but I believe it's a smart move based on what I'm seeing around the industry (including reading in your newsletter). So my question is, how can I get my team to listen to my ideas? I'm young, and new to this position and the beer industry (coming up on my one year anniversary), but I'm passionate and learning as much as I can. I figured you might have some insight here since you've previously talked about showing work and selling your ideas when you were a younger designer.-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. https://beerbrandingtrends.com/how-to-future-proof-your-brand/2. Consistency, Relevancy and Advertising $$$ 3. A compelling point of view and immutable cultural relevance4. What dragon are you slaying?5. Cody rocks a grim reaper air freshener?6. On simple, iconic marks (+ a limited color palette and consistent iconography)7. And then spend hundreds of millions of dollars on advertising (easy peasy!)—Learn more at www.craftbeerrebranded.com- Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. How has the in-house vs. external agency dynamic evolved over the last decade.2. Why are designers such assholes? (Were we born this way?)3. Why we advocate for breweries to build in-house teams.4. “Look how the massacred my boy.”5. A few common arrangements between in-house groups and an external agency (strategy + execution, strategy + some execution, all strategy and no execution, no strategy and all execution).6. How we work with an in-house to team to get the most mileage out of a clients budget.7. The power of building guidelines together.8. Post-project After Action Reviews (AARs).-Learn more at www.craftbeerrebranded.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Why are people historically apprehensive about working with an agency that isn't local to them?2. The biggest concern—how will we learn about your brewery's culture and market if we're not from your state?3. This begin with thorough kickoff homework—art direction, competitive set audit and possible brand audit work.4. Travel us the easiest way to navigate this issue. But what if we can't travel?5. Why collaboration and upfront brand strategy is even more crucial when working with a remote branding firm.6. Stick. To. The. Agreed. Upon. Timeline.7. Meetings are important (unless they aren't). How do you know the difference?8. Do you have to wear pants for a video call?9. Specific communication tools make the process run smoother—Drive or Dropbox. Slack, etc.-Learn more at www.craftbeerrebranded.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. How to Scale the Sub Brand Ladder [Newsletter]2. Your Band Architecture isn't a static thing.3. You can scale up and down the Beverage Brand Architecture Continuum over time.4. How to develop a fanciful brand name [Podcast]5. Fernson Brewing's package refresh6. Sub Brands vs. Endorsed Brands [Newsletter]7. Common Line Extensions (in 2023): IPA > Hazy IPA > Imperial Hazy IPA — or — Lager > Light Lager > Lime Lager > Mexican-Style Lager 8. On variety packs [Newsletter]9. KettleHouse & Cold Smoke-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Points of discussion:1. Sub Brand Summer, Pt. 1: Sub Brands. So hot right now. [Beer Branding Trends Newsletter]2. Sub Brand Summer, Pt. 2: Sub Brands vs. Endorsed Brands (a closer look) [Beer Branding Trends Newsletter]3. CODO's 2023 Beer Branding Trends Review4. The role of the parent brand in Brand Architecture4. Beverage Brand Architecture Continuum5. Beverage Extension Assessment Tool (B.E.A.T.)-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com
Evelio is here with another breakdown of package design processes and what to consider when designing packaging. In this episode he shares GSM, Headspace, and explains a variety of Post Production Processes. Learn how to design packaging with Packaging Unboxd Podcast Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below! Connect with our Sponsors: IDP Direct - Sustainable Luxury Packaging Manufacturers Pacdora - Ai enhanced packaging dielines and 3d mockups Specright - Your specifications management platform Connect with Evelio on LinkedIn Learn from the best on Youtube! Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023 --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
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