Somo Sparks

Apple's results have just come out, WWDC and Google I/O are well behind us now, and we all had plenty of time to digest how Big Tech is shaping up the trends in the design, tech and product world. But why is it that – despite being perceived as innovative and trend-setting – many of the tech giants' ‘new' features look somehow familiar? Chatting with Somo's Technical Director - Peter Michelsen, Design Director - Tizz Chapman, and Product Manager - Myers Chatterton, we're exploring whether imitation kills innovation or drives it; why digital is more than just a mobile screen; and how analysing best-in-class examples can help you build better digital products. 

You might have noticed we’ve sneakily changed our name. So, say goodbye to Somo Sparks, say hello to Somo Sessions

One of the biggest hurdles we face is learning how to connect empathy, humanity and morality with technology. Technology adoption is rising exponentially, even more so now when COVID-19 has become an everyday reality. What are the moral obligations people have when designing, building and launching digital products though and how do we build a coherent ethical framework to ensure we do better?In this newest podcast, we’re chatting with our Head of UX - Zeina Farha - and Creative Director - Graham Wood - to explore the topic of Digital Ethics, why it’s important and what businesses (and employees) should be doing when designing products for public consumption. We are Somo.We’re one of the fastest-growing digital product and experience agencies, working with the world’s biggest brands and coolest start-ups to create innovative, award-winning customer experiences.Since 2010, we’ve pioneered over 1,000 digital products for over 100 clients across a plethora of industries, including Audi, HSBC, De Beers, Mandarin Oriental, Volkswagen Group, Lloyds Banking Group, and many more.Find out more: https://www.somoglobal.com/Download our 2020 Digital Trends white paper here: www.bit.ly/somoDT2020

We’re talking to Somo's CSO Ross Sleight about the importance of Digital Truth and why transparency and building trustworthy relationships can ultimately be as important as the product itself. We discuss:What’s Digital Truth? What does it mean to customers and brands? And how do we measure it?What's the role of technology in building Digital Truth and how can digital help in developing trustworthy relationships with customers? How can businesses build trust in the age of uncertainty?We are Somo.We’re one of the fastest-growing digital product and experience agencies, working with the world’s biggest brands and coolest start-ups to create innovative, award-winning customer experiences.Since 2010, we’ve pioneered over 1,000 digital products for over 100 clients across a plethora of industries, including Audi, HSBC, De Beers, Mandarin Oriental, Volkswagen Group, Lloyds Banking Group, and many more.Find out more: https://www.somoglobal.com/ Download our 2020 Digital Trends white paper here: www.bit.ly/somoDT2020

In this new episode, we explore a few examples of products that are delivering great customer experiences across health, travel and tech – and discuss why they work.Run by Myers Chatterton-Sim, Somo's Innovation Lab Manager, the podcast features experts from our product and design teams:- Nicola Bertazzoni – Somo's Senior Product Manager, - Graham Wood – Somo’s Head of Design, and- Tim Johnson – Somo’s SVP of Product

In this episode, we are joined by Jocelyn, our SVP of Digital Culture and Engagement, and Myers, our Innovation Lab Manager, to delve deeper into the topic of Digital Wellbeing. As part of this mini-series on 2020 Digital Trends, we will be exploring five trends that are changing the digital ecosystem, focusing on the human element of digital and the impact for businesses.In this first instalment, we spend some time thinking about how we define Digital Wellbeing, how important it is to support a positive relationship with technology and what shared responsibility do we all have to build products with empathy for users.We are Somo.We’re one of the fastest-growing digital product and experience agencies, working with the world’s biggest brands and coolest start-ups to create innovative, award-winning customer experiences.Since 2010, we’ve pioneered over 1,000 digital products for over 100 clients across a plethora of industries, including Audi, HSBC, De Beers, Mandarin Oriental, Volkswagen Group, Lloyds Banking Group, and many more.Find out more: https://www.somoglobal.com/ Download our 2020 Digital Trends white paper here: www.bit.ly/somoDT2020

In this episode, we sit down with Nicola and Max who both work in our product strategy team. We take a look at Amazon's hardware announcements, how conversational AI is progressing and the consequential consumer data privacy expectations. We are Somo.We're a digital product agency, delivering digital ambitions at pace and scale for some of the world’s biggest brands and coolest start-ups, including Audi, E.ON, HSBC, Blackout and more. Headquartered in London, Somo has five offices across the UK, US and Colombia.Find out more: https://www.somoglobal.com/

Together with Somo's Chief Strategy Officer Ross Sleight, we’re taking a deeper look into Apple’s recent event, discussing what the new announcement means for their business, their customers, and the rest of the big four – Amazon, Facebook and Google. You’ll learn:Why Apple’s shifting their business model and how stepping into services will impact their unique ecosystem Why the new iPhone is no longer filled with fancy new features and why it’s not necessarily bad newsWhy Apple can hold their head high when it comes to user privacy protection – and what it means for other brands; andWhy and how the Apple Watch will continue to lead the wearables industry​