The deliberate display of emotional neutrality as a form of comedic delivery to contrast with the subject matter.
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Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
One of Deadpan Agency's comedy campaigns paid for the entire production cost within a single episode — and went on to influence 12 additional client deals. Luke Winter didn't get there by making polished corporate videos. He got there by making B2B brands funny.Luke is the founder and creative director of Deadpan Agency, a London-based studio specializing in comedy video for SaaS and tech companies. After 12 years producing the kind of cinematic explainers that collect 400 views and disappear, he pivoted to a niche within a niche: episodic B2B comedy campaigns built around real customer pain — not brand ego.You'll learn why humor lowers purchase resistance better than any production budget, how the StoryBrand framework keeps your brand from accidentally casting itself as the hero (and why that's the wrong move), and what actually happens to your brand when a joke doesn't land — the answer is less catastrophic than you'd expect, but bad audio is a different story entirely. This is also why AI can generate a video but can't replace the taste to know if it's any good.(00:00) Intro(01:15) Why B2B brands invest in video ads(03:48) What a comedy video campaign actually costs(08:35) Why humor outperforms spectacle in B2B marketing(14:08) How to measure if a video campaign worked(21:13) How to make the humor feel owned by your brand, not your agency(25:07) Rooting comedy in real customer pain(28:12) The StoryBrand secret: your brand is the guide, not the hero(32:21) How to build a visual identity audiences recognize across episodes(38:21) What actually happens when a video flops(46:21) AI-generated video: useful tool or creative shortcut?(52:33) Why taste matters more than the promptWhere to find Luke:LinkedIn: linkedin.com/in/luke-winter-75a2885aWebsite: deadpanagency.comWhere to find Tim:LinkedIn: linkedin.com/in/timsouloX: @timsouloWebsite: timsoulo.comReferenced:Deadpan Agency: deadpanagency.comGamma: gamma.appStoryBrand by Donald Miller: storybrand.comContagious by Jonah Berger: jonahberger.com/books/contagious/ClientBoost: clientboost.comAhrefs: ahrefs.com
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
EPISODE 686 - Richard Walter - DEADPAN is a funny novel about an unfunny subject - Hate speech and bigotryRichard Walter is an author of best-selling fiction and nonfiction, celebrated storytelling educator, screenwriter, script consultant, lecturer and retired professor who led the screenwriting program in the film school at UCLA for several decades. He has written scripts for the major studios and television networks; lectured on screenwriting and storytelling and conducted master classes throughout North America as well as London, Paris, Jerusalem, Madrid, Rio de Janeiro, Mexico City, Beijing, Shanghai, Sydney and Hong Kong.DEADPAN is a funny novel about an unfunny subject—hate speech and bigotry—that takes readers on an extraordinary ride of unlimited imagination, providing gobs of entertainment and delivering a comedic body blow to prejudice. https://www.richardwalterbooks.com/Support the show___https://livingthenextchapter.com/podcast produced by: https://truemediasolutions.ca/Coffee Refills are always appreciated, refill Dave's cup here, and thanks!https://buymeacoffee.com/truemediaca
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
In this episode, we talk to Courtney Barnett, who broke into the musical mainstream a little over a decade ago as an Aussie singer-songwriter with deadpan delivery, with work veering from the witty and rambling to something evoking Margaret Atwood. The Grammy-nominated artist chats to Konrad Marshall from her home in Los Angeles, where she's about to release her fourth album, "Creature of Habit".See omnystudio.com/listener for privacy information.
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Have any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Most B2B content looks polished. But almost none of it gets remembered.In this episode, we break down why humour isn't a creative risk in B2B.It's a strategic advantage.We're joined by Luke Winter, founder of Deadpan and one of the few people proving that B2B marketing with humour drives memory, brand lift, and real revenue.Luke shares how a single funny B2B video generated over $300K in sales, why AI-generated content is creating sameness, and how brands can use comedy frameworks to stand out without needing a massive budget.We also unpack:+ Why most B2B brands confuse looking professional with being effective+ The science behind entertaining ads and higher conversion rates+ How to turn real customer pain points into memorable content+ Five practical frameworks to generate funny B2B ideas+ How to build a sitcom-style content series for your brand+ How to get CEO buy-in without calling it “comedy”Tune in and learn:+ Why humour works better than features in B2B+ How to create distinctive brand memory in a world of AI slop+ How to apply comedy without damaging credibilityIf you're a B2B marketer trying to stand out, build trust, and stop blending in, this episode is essential.-----------------------------------------------------
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
Join Richard Walter and Julie Ann Sipos at AWP26: The Association of Writers & Writing Programs Conference & Bookfair, the largest literary event in the U.S., happening March 4-7, 2026, in Baltimore, MD. Walter and Sipos came together for two speaker sessions that will be part of this year's virtual program, learn more by visiting: https://www.richardwalterbooks.com/eventsHave any questions about screenwriting? Comment below and I'll address them in future podcasts.My novel Deadpan is out in hardcover! Order it here. Get full access to Get Reel with Richard Walter at richardwalter.substack.com/subscribe
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