Podcast appearances and mentions of diana pearl

A panel of experts, including BoF's Lauren Sherman and Diana Pearl, detail how the business of influencing has evolved — and where it's all going. Things move fast on the internet. In just the past few years, there have been a number of changes in the social media space and the influencer economy built around it. For one, brands are betting on influencers with day jobs, working with creators like Sky Ting Yoga founder Krissy Jones or James Whiteside, principal dancer at the American Ballet Theatre, as they look for relatable ambassadors to reach engaged audiences. The line between the average social media user and influencer is increasingly blurred as non-influencers endorse products online. Widely, people learn more about brands from other people, rather than brands' own storytelling. It's becoming even more important for brands to be on every platform — and influencers to have their own platforms. Key Insights: In many ways, the shift represents a return to old days of influence — where hobbyists set up YouTube channels and churned out authentic content viewers found refreshingly relatable. Influencer pay increased almost 50 percent overall from 2020 to mid-2021, said Nord. But, there are a lot more influencers getting paid, which means more competition as brands have a deepening pool of options. There's been a shift to video-first content. And younger generations are starting to snag brand deals from more established figures. Overall, marketers are paying whether influencers actually have influence — not just followers. Additional Resources:Why You Should Hire an Influencer With a Day Job: Influencers who gained online fame for offline pursuits are rapidly earning brand attention, but working with them requires a different type of partnership.Why Nordstrom Appears to Be Pivoting Away From Influencers: Influencers helped turn Nordstrom's Anniversary Sale into a major moment for the department store. This year, they say the retailer is leaning less on social media marketing, leading some creators to downplay the annual event.Is Now the Time to Hire a Virtual Influencer? Virtual influencers had faded from fashion campaigns, but now amid all the metaverse hype they're popping up again, with Prada and Pacsun turning to virtual faces.The Complete Guide to Influencer Marketing: As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing's full power, considering everything from talent scouting to the effectiveness of metrics. Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, Benton Crane sits down with the Deputy Brands Editor at Adweek, Diana Pearl. Diana and Benton talk about their favorite Superbowl ads, how direct-to-consumer companies are challenging the bigger brands, and how to build a brand people can get behind.00:58 Favorite Superbowl ads01:57 How Diana got into business journalism07:25 How influencers and direct-to-consumer brands are making it big10:44 Advice on building a lasting brand13:50 Poop to Gold: trying to land a steady job16:16 Brand-building for smaller start-ups22:28 Telling brand stories You can find links for all the places to get in touch with Diana below. If you’re interested in learning more about Harmon Brothers, visit harmonbrothers.comDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Diana Pearl here:https://www.adweek.com/contributor/diana-pearl/https://twitter.com/dianapearl_https://www.linkedin.com/in/dianapearl/

Diana Pearl is a Deputy Editor at AdWeek *Follow her on Twitter: @dianapearl

Diana Pearl is a Deputy Editor at AdWeek *Follow her on Twitter: @dianapearl, with a preview of the most buzzworthy Super Bowl Ads.

We're on the road to Super Bowl—with 60-second ads and political ads to come. And fewer ads means more pressure for returning and new players to make a splash. On this week's podcast, creative and innovation editor David Griner is joined with senior editor Nicole Ortiz, deputy brands editor Diana Pearl and emerging tech reporter Patrick Kulp. Diana predicts how brands will be making more of a statement. Patrick discusses how the @SuperBowlbot project came to life. Plus, listen to the AI-powered spot for Wix and learn how hot topic blockchain fell a bit from grace. 

It's a jam-packed podcast this week: Popeyes Chicken Sandwich is back, political ads on Twitter are gone and it's that time of year again: Brand Genius. With much of the Adweek staff covering our Brandweek event in Palm Springs this week, we take time to talk about our annual marquee honor: the Brand Genius awards, which is taking place during Brandweek. We chat about Brand Save honoree Stand Up to Cancer and our Brand Visionary Chrissy Teigen, about her other role as mayor of Twitter. David Griner and Kimeko McCoy co-host this week's podcast and are joined by senior writer Diana Pearl and senior editor Robert Klara. Plus, analysis on Twitter's political ad ban from platforms reporter Shoshana Wodinsky.

In the second episode of Your Basket Is Empty, I sit down with Diana Pearl, journalist at Adweek. We touch on the rise and fall of Victoria's Secret, the state of the UK's online retail sector and the origins of the saying 'it's all gone Pete Tong'. Enjoy.

We've assembled a veritable Voltron of Adweek news experts to talk about our predictions for the issues that professionals will face in marketing, media, TV and tech over the coming year.  Weighing in on the outlook for 2019 are: • David Griner, Creative and Innovation Editor • Ann-Marie Alcántara, tech reporter • Jason Lynch, TV/media editor • Diana Pearl, brand marketing reporter Sponsor: This episode is brought to you by Facebook Blueprint. Learn everything about building a business using Facebook, Instagram and more at fb.me/blueprint/adweek

It's the week of Independence Day in the U.S., and Kaitlin and Lisa are celebrating the only way they know how: by talking about Meghan Markle and revisiting the British royals' best moments in America. The ladies are also joined by former People magazine royal reporter Diana Pearl to discuss Meghan's recent appearance at Prince Harry's polo match and Queen Elizabeth's health. Listen to this week's episode for all that and more.

The final episode in our series discusses how citizens can rewrite the social contract through participation in the democratic process. We hear from Larry Lessig, professor of law at Harvard Law School and 2016 presidential candidate; Eric Liu, founder and CEO of Citizen University; Charlotte Alter, national correspondent at TIME Magazine; and Amanda Nguyen, founder and CEO of Rise.For additional information on the issues we briefly examine, we recommend the following resources:E.J. Dionne & Kayla Meltzer Drogosz, The Promise of National Service: A (Very) Brief History of an Idea, Brookings (June 2, 2003), https://www.brookings.edu/research/the-promise-of-national-service-a-very-brief-history-of-an-idea/.Lawrence Lessig, Republic, Lost: Version 2.0 (Twelve 2015).Lawrence Lessig, I'm Trying to Run for President, but the Democrats Won't Let Me, POLITICO Mag. (Oct. 1, 2015), https://www.politico.com/magazine/story/2015/10/lessig-lawrence-democrats-debate-2016-213215.Eric Liu, You're More Powerful than You Think: A Citizen’s Guide to Making Change Happen (PublicAffairs 2017).Eric Liu & Nick Hanauer, The Gardens of Democracy: A New American Story of Citizenship, the Economy, and the Role of Government (Sasquatch Books 2011).Eric Liu, How Donald Trump Is Reviving American Democracy, Atlantic (Mar. 8, 2017), https://www.theatlantic.com/politics/archive/2017/03/how-donald-trump-is-reviving-our-democracy/518928/.Charlotte Alter, The School Shooting Generation Has Had Enough, TIME (Mar. 22, 2018), http://time.com/longform/never-again-movement/.Charlotte Alter, A Year Ago, They Marched. Now a Record Number of Women Are Running for Office, TIME (Jan. 18, 2018), http://time.com/5107499/record-number-of-women-are-running-for-office/.Amanda Nguyen, TED: Re-Writing Laws to Help Sexual Assault Survivors, YouTube (Dec. 20, 2016), https://www.youtube.com/watch?v=rBJBi8oyG18.Diana Pearl, How a 24-Year-Old Rape Survivor Is Pushing Congress to Change the Way the U.S. Handles Sexual Assault, People (Aug. 30, 2016), https://people.com/celebrity/amanda-nguyen-and-rise-profile-passing-sexual-assault-bill-of-rights/.Patrick D'Arcy, How to Turn a Cause into a Law, TED (Nov. 17, 2017), https://ideas.ted.com/how-to-turn-a-cause-into-a-law/.This episode was produced by Mareva Lindo.Thanks to Doctor Turtle for the music:"Lullaby for Democracy" (http://freemusicarchive.org/music/Doctor_Turtle/The_Double-Down_Two-Step/lullaby_for_democracy)"Go Tell It On the Molehill" (http://freemusicarchive.org/music/Doctor_Turtle/Flush_Your_Rolex_1416/go_tell_it_on_the_molehill_2)