Podcast appearances and mentions of benton crane

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/

Brittany and Benton Crane are an incredibly loving couple in North Utah who have been on a journey to adopt. In this video they share their story and a call to the world- that if you need a loving home for your baby, to reach out. Share this video with others and let's spread the word to struggling mothers, fathers, and expecting mothers that there is home and a wonderful life waiting for your baby.  To get in touch with Brittany and Benton email Brittany at brittanyanncrane@gmail.com

What if you could create a piece of content so good everyone watches, buys, and shares? Harmon Brothers have created some of the most memorable viral video ads including Squatty Potty and Purple mattresses. Benton breaks down how the philosophy of Harmon Brothers goes beyond creating great videos but focusing on growing customers into unicorns. Learn morehttps://harmonbrothers.com/homeRaising Unicorn Podcasthttps://podcasts.apple.com/us/podcast/raising-unicorns-a-harmon-brothers-podcast/id1462554440?uo=4 Join our Free Discordredbluecollective.com/vslJoin The End Hype Movementredbluecollective.com/movement

This week you'll hear from our CEO Benton Crane, Theron Harmon, and Brett Crockett. Together they talk about how a lower ROI isn't always a bad thing, holistic advice for companies struggling post iOS 14, and how to optimize your funnel for success—even with abysmal customer acquisition costs. You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning your ad spend around. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

This week you'll hear from our CEO Benton Crane and Will Young, Founder of Sana Benefits. Together they talk about how to juggle your business, your investors and your customers as you start your path to becoming a unicorn. You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning your ad spend around. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

In this episode, Eric speaks with Benton Crane, the CEO of Harmon Brothers, the creative agency responsible for some of the most viral ads in internet history. Their iconic campaigns for  trending companies like Squatty Potty, Purple Mattresses, and Poo-Pourri have helped drive more than $450 million in sales and over 1.5 billion views! Eric chats with Benton about how he managed the agency's growth from its infancy to now, where they can say they're among the world's most sought after ad agencies.About Benton Crane, CEO of Harmon Brothers As CEO, Benton wears many hats, but all his roles share the goal of taking care of clients. Harmon Brothers has amazing clients who have provided them with the chance to make some of the most successful YouTube ad campaigns of all time. The agency helps brands go from obscurity to being a household name – where every brand wants to be.Connect with Benton: https://www.linkedin.com/in/bentoncrane/ About Eric Stockton, VP of Demand Gen at SharpSpring:An exec with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. He has an innate ability to identify prime growth areas for a business, develop strategy, and then dive in to help drive revenue quickly. At SharpSpring, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel.Connect with Eric: https://www.linkedin.com/in/ericstockton     For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring 

This week Benton Crane talks with the current CEO of VidAngel, Bill Aho. Together they discuss VidAngel's growth and success even after Disney sued them, how to show your customers you care about them, and the benefits of employee benefits.You can find links to reach Bill Aho below. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Bill Aho at VidAngel: https://www.linkedin.com/in/billaho/ (LinkedIn)https://www.vidangel.com/?campaignid=15307678476&adgroupid=131599506162&keyword=vidangel&placement=&target&network=g&gclid=CjwKCAjwkYGVBhArEiwA4sZLuPuaXd8OiI34oueslRm2DqIgb96y5gEfLMybLJETZ0NiYFeWV6GklBoC1EQQAvD_BwE (VidAngel Website)https://www.facebook.com/VidAngel/ (VidAngel Facebook)

This week Benton Crane talks with our renowned producer, Bryan Fugal. Together they discuss the key to making ads that convert—no matter what your budget is, why storytelling is so important in your ads, and when you should DIY or start hiring someone else to do the work. You can find links to reach the Harmon Brothers below. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

This week Benton Crane continues last week's conversation with the OG Harmon Brothers Crew and uncovers the business advantages of letting ad-viewers decide what they WANT to watch, and you'll learn the secret to getting your money's worth out of long-form ads. You can find links to reach the Harmon Brothers below. If Harmon Brothers grabbed your interest, go to our website at harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

This week Benton Crane talks with his friends and partners, Daniel Harmon and Jeff Harmon. They dig deep into how Orabrush became an online sensation, the impact of Orabrush sponsoring the Green Brothers, and why Jeff originally gave Youtube the idea for the “skip ad button.” You can find links to reach the Harmon Brothers below. If Harmon Brothers grabbed your interest, don't forget to grab a copy of our book at harmonbrothersbook.com.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Benton Crane shares his path to success and how it started out by him dropping out of high school because he saw a problem and made his own solution. From there, he took it upon himself to learn more about the things he was interested in which led to him traveling to nationals in an automotive repair competition! Years later he is now the CEO of Harmon Brothers, the incredible ad agency behind the famous video campaigns for Poo-Pourri, Squatty Potty, Chatbooks, Lume, Purple mattress, Fiber Fix, and more.Check out their website or even this brief YouTube video to learn more about them!This episode is rich with great insights into Benton's life, career, and pursuits. Hope you enjoy it as much as we did!

This week Benton Crane talks with Neel Kulshreshtha, the CEO of Skull Shaver. Together they discuss the benefits of starting a business in the USA, the perks of copycat businesses, why a “good product” isn't enough, reasons to focus on customers instead of your competition and more. You can find links for Neel and his social media below. If Harmon Brothers piques your interest, go to harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one. Neel Kulshreshtha: https://www.linkedin.com/in/neelbharat-kulshrestha-2a8598b8/ (LinkedIn)https://skullshaver.com/pages/about-us (Skull Shaver Page)SkullShaver website: https://skullshaver.com/Facebook page: https://www.facebook.com/SkullShaver/Instagram: https://www.instagram.com/skullshaver/?hl=enSkullShaver Ad: https://www.youtube.com/watch?v=wXa_TGV_YKMhttps://www.youtube.com/watch?v=wXa_TGV_YKM

This week Benton Crane talks with Kaitlin Snow, a Partner at Harmon Brothers and Creative Director of The Chosen's Devil Ad Campaign. Together they discuss An easy way to test your ad content, how to overcome the status quo, creating satire in advertising, and how amazing Angel Studios and The Chosen were as clients. You can find links for The Chosen and their social media below. If Harmon Brothers piques your interest, don't forget to visit our website at harmonbrothers.com.Don't forget to like, subscribe, and share. We'll see you on the next one.The Chosen:https://watch.angelstudios.com/thechosen?gclid=CjwKCAjwjZmTBhB4EiwAynRmDyJKZMQafAayVUafttfU0YkO0vcQsAcmYSVH1_GQV-nUJ-W9vIN4PBoCtOIQAvD_BwE (Watch)https://www.facebook.com/InsideTheChosen/ (Facebook)https://thechosenisnotgood.com/? (The Chosen Sux Website)

This week Benton Crane talks with Dallas Jenkins, the creator of the hit tv show with a fresh take on the life of Christ. Racking up over a 100 million views, The Chosen has become extremely popular with a very unique business model. Instead of asking Hollywood's permission, The Chosen earned millions of dollars from investors around the world excited to see this series come to life. In this episode, Dallas shares how they grabbed the world's attention.You can find links for The Chosen and their social media below. If Harmon Brothers piques your interest, don't forget to grab a copy of our book at harmonbrothersbook.com.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.The Chosen:https://watch.angelstudios.com/thechosen?gclid=CjwKCAjwjZmTBhB4EiwAynRmDyJKZMQafAayVUafttfU0YkO0vcQsAcmYSVH1_GQV-nUJ-W9vIN4PBoCtOIQAvD_BwE (Watch)https://www.facebook.com/InsideTheChosen/ (Facebook)

My guest today is Benton Crane who is a husband and father of 4 and a half, he's a Christian and member of The Church of Jesus Christ of Latter-Day Saints. He is currently the CEO of Harmon Brothers, a Provo, Utah based ad agency behind some of the most viral ads in internet history. Since 2013, the agency has generated over 1.5 billion views and counting, and over $700 million in sales through their videos, so it's a super successful ad agency and well known, especially in this neck of the woods. Benton started his career as an auto mechanic and that knack for diagnosing and solving problems has led him to where he's at now. About Benton's faith 2:40Working with multiple faiths 9:08How The Chosen came about 17:09About his family 19:11The evolution of his career 24:53Factoring family into career 37:16The path to Harmon Brothers 42:07Feeling promptings throughout his career 46:08How faith and family influence Benton in his career and as a leader 51:44Mistakes he's learned from 57:26“It wasn't a unique skill set, but it was a valuable skill set in that I had this data analysis background that was very needed and very wanted by Deloitte's clients, and so it was very easy for me to bring a lot of value to the table. I would get assigned to these clients and I would show up and bring value in a very meaningful way and because I was bringing that value, it allowed me to set some healthy boundaries when I needed to tell my manager, ‘I'm sorry I'm not gonna be able to work this late nighter because I have this commitment at my church.' Or ‘I'm not going to be able to work this weekend because I have this commitment to my family where we're going to go do this, that, or the other.'” 39:30

#95 Josh from LampHouse Films: How to Sell with Commercial Filmmaking We're no strangers to the art of storytelling. A few episodes ago, Daniel chatted to the master of video advertising campaigns, Benton Crane from Harmon Brothers. Today, we're delighted to welcome renowned commercial filmmaker and video marketer, Josh Henry, to The Ecom Show! Josh is the Owner, Producer, and Director of LampHouse Films and host of the Marketing Conversations podcast. LampHouse Films specializes in film-driven marketing campaigns that sell with storytelling. If you want to get into top-tier video marketing, you don't want to miss this episode! Tune in to hear Daniel and Josh discuss: ✔️ How Josh Became a Commercial Filmmaker ✔️ Josh's Approach to Video Advertising ✔️ The Difference Between TV Ads and Social Media Ads ✔️ Common Misconceptions About Video Marketing How Josh Became a Commercial Filmmaker Surprisingly, Josh didn't grow up watching a ton of movies. He did however grow up telling stories. The first instance he remembers occurred in elementary school. Josh was riding his bike down a hill when he fell and scraped his knee. A minor injury, but a great story. “I remember the next day telling and retelling the story of me falling off my bike 10 times or more, realizing where I would get reactions and finessing the way I controlled the narrative to make it more surprising or funny. I was just addicted to the adrenaline of telling people stories and capturing their imagination.” In high school, Josh discovered film as the medium that he could tell stories most effectively. He was doing a weekly YouTube comedy show when he met Michael Schmucker, a commercial filmmaker. They partnered up 8 years ago and founded LampHouse Films - now they're thriving together in the commercial film industry. Josh's Approach to Video Advertising LampHouse Film primarily focuses on commercial film. Increasingly, much of this has been in ‘cultural videos'. Over the past two years, many companies have been struggling with growth, often finding it difficult to retain or find new employees. Increasingly, CEOs are turning to films to explain company culture. So what's the approach to these kinds of videos? For any type of video, Josh says, you must know your audience. Who are you talking to? Imagine you're in the room while your audience is watching your video. Are there parts you're going to cringe at? Read your script out loud - are there parts you hate saying? The challenge is with ‘culture videos' is that your audience is people who know the company. Unlike a product promotion, you're not introducing yourself the first time. You cannot stretch the truth at all. Josh sees this as a great exercise in video marketing, ‘culture videos' suggest a new level of scrutiny you have to rise to. The Difference Between TV Ads & Social Media Ads  Generally, Josh's clients with the biggest ROI are the ones who are running their ads on TV. However, these ads cost millions of dollars. Marketers with a lower budget of 100s of 1000s or 10s of 1000s are going to get a much better ROI online. It only really makes sense to go to TV, Josh explains, if you're trying to spend a lot of money. One of the biggest differences between TV ads and social media ads is that people can't skip a TV ad. In a social media ad, the marketer has 3 - 5 seconds to hook their audience. While Josh finds it a ‘fun challenge', he also finds it ‘creatively stifling'. TV ads give him the freedom to explore a long setup and reveal. You also have to make sure that your video advertisement belongs on its respective platforms. TikTok, Facebook, and Instagram and very distinct styles of video advertising. TikTok, for example, is very heavy on user-generated content (UGC) and vertical video. Putting a high production style ad on TikTok will seem rather intrusive. Whatever platform he's advertising on, Josh is passionate about making LampHouse ads as authentic and honest as possible. Manufacturing some controversy around your product could go viral on TikTok, or it could alienate consumers. “With LampHouse we're not trying to create ads that don't look like ads, ads that are tricking you into thinking that it's organic content. We make ads that feel like ads, they're not pretending that they're not trying to sell you something. They feel like they belong where they are.” Common Misconceptions About Video Marketing  Josh has met a few clients who believe that a good video advert can be spliced together with footage all around the same idea. You need to know your goals before you start filming. Understand your core need. This is integral to creating a clear video marketing campaign that your audience will understand and love. If you're interested in filmmaking and video marketing, visit LampHouse Films, follow Josh on LinkedIn, and check out the Marketing Conversations podcast! Thank you for listening! We come out with new episodes every Thursday, so stay tuned! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

On this week's Dream Business Radio Show, I interview Benton Crane, the CEO of Harmon Brothers, a Provo, Utah-based ad agency behind the most viral ads in internet history. Since 2013, the agency has collectively driven more than 1.5 billion views and over $700 million in sales through its groundbreaking social media spots. Download MP3 Connect with Harmon on their website: harmonbrothers.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode, Benton Crane talks with Jaimie Thornton, the Director of ConsumerDirect Mortgage. Together they talk about how to rebrand a business, when they decided to rename their business, and how to make strong, persuasive claims about your company.You can find the link to Jaimie's LinkedIn below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Jaimie here: https://www.linkedin.com/in/jamie-thornton-1600a71b/

Benton Crane talks with Naveen Dittakavi, the founder and CEO of Next Vacay, and one of our incredibly successful clients. Together they discuss the right way to budget your company, how to improve your business from the bottom up, why you should question everything, and an inside scoop on what it's like to work with the Harmon Brothers. 05:26 How Next Vacay Got Started11:14 Improve Your Business From The Bottom Up15:12 What It's Like To Work With the Harmon BrothersYou can find links to Naveen's website and all the other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Naveen Dittakavi here:https://nextvacay.com/ (Website)https://www.linkedin.com/in/naveendittakavi (LinkedIn)https://www.facebook.com/nextvacay/ (Facebook)

On this week's podcast, Benton Crane talks with the Co-founders of Keto Chow—and one of our favorite clients—Chris and Miriam Bair. Together they discuss how to turn a side hustle into a full blown, busy business, the least painful way to delegate, and why you have to start building a strong relationship with your audience on social media if you want to succeed. You can find links to Keto Chow and more below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Keto Chow here: https://www.linkedin.com/company/keto-chow/ (Keto Chow LinkedIn)linkedin.com/in/chris-bair-ketochow/ (Chris Bair LinkedIn)https://twitter.com/ketochow?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter)

Benton Crane talks with Katherine Homuth, the CEO of Sheertex and one of our most recent clients. (You can watch the ad we created together here.) Together they discuss how to build a good product, not just a good feature, how to overcome the trials in creating new technology, and how to build confidence in investors. You can find links to Katherine's website and more below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Kathrine here: https://www.sheertex.com/

The Harmon Brothers is a marketing firm based in Provo, Utah, that has a history of making viral advertising videos. Founded by brothers Daniel, Neil, Jeffrey and Theron Harmon and CEO Benton Crane, the company creates marketing campaigns that are usually the length of an infomercial — but with a distinct sense of humor. Their campaigns for Squatty Potty and the Purple have more than 100 million views. They have also created campaigns for Poo-Pourri, FiberFix, Camp Chef and several others. Since then, the company launched the Harmon Brothers University where through online courses, Daniel Harmon and Lead Writer Dave Vance share their insight on how to create successful marketing videos. With writer Chris Jones, they also co-wrote the book From Poop to Gold: The Marketing Magic of Harmon Brothers that “reveals the behind-the-scenes magic including their innovative business model [and] one of the biggest secrets behind their success”. In this Podcast, Daniel Harmon the CCO of Harmon Brothers and CEO Benton Crane talk about their company's creative process, pipeline, how to meet and relate to clients, the impact of COVID-19 on businesses; and the content they teach at Harmon University. For more show notes, visit www.allanmckay.com/321/.

Benton Crane talks with Derek Halpern, the Co-Founder of Truvani. Together they discuss how to build customer loyalty, starting a business vs scaling a business, how to make people care about your product, the power of transparency and more. You can find links to Derek's social media and other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Derek here: https://www.linkedin.com/in/thederekhalpern/ (LinkedIn)https://www.instagram.com/derekhalpern/?hl=en (Instagram)

explains how viral online marketing works. Hear insights about: Why Benton describes himself as “three careers” deep into his journey, and how his career path led to being CEO of ad agency Harmon Brothers How Benton's business partners, his cousins, pioneered viral online marketing on YouTube, and how this led to the innovation of YouTube's “skip ad” button How the “skip ad” button has transitioned the power back to the viewer and encourages advertisers to add value and earn the attention of viewers What key financial lessons Benton learned as he and his team were growing their advertising agency Why it's important to value the work you're doing as much as the money you're making for doing it Why the common theme to Harmon Brothers' big wins has been the marriage of an innovative product with equally innovative viral online marketing What time-saving tips, strategies and tools the outbreak of the global pandemic taught Benton to use to make the most of his time and energy Which three key “hats” within the business Benton wears, and why he attempts to delegate work that falls outside of those three hats How Harmon Brothers has the goal of moving beyond ads and into TV and movie creation, and what exciting projects they're working on now How to Connect with Benton Crane: Website: https://harmonbrothers.com/home LinkedIn: www.linkedin.com/in/bentoncrane/ LinkedIn: www.linkedin.com/company/harmon-brothers Facebook: www.facebook.com/harmonbrothers/ Twitters: @harmonbros About Benton Crane: Website: www.craigcodyandcompany.com Twitter: @CraigC2742 LinkedIn: https://www.linkedin.com/in/craigcodycpa About Benton Crane: Benton Crane is the Chief Executive Officer of Harmon Brothers, a Provo, Utah-based ad agency behind the most viral ads in internet history. Since 2013, the agency has collectively driven more than 1 billion views and over $300 million in sales through its groundbreaking social media spots. Crane believes in bringing excellence to everything he does. Starting his career as an automotive repair mechanic, he was honored as the #1 student mechanic in Utah and #2 in the nation. This knack for diagnosing and solving problems led him to study economics and data analytics. In 2011, he was hired by Deloitte in Washington DC where he served as a consultant with various clients across the national intelligence community. In 2013, he joined newly formed Harmon Brothers for a campaign to promote Poo~Pourri, an internet ad that transformed the way products are marketed. Harmon Brothers went on to produce the most viral ads in internet history, including Squatty Potty, FiberFix, OraBrush, Poo~Pourri, and Purple. The renowned spotmakers just rolled out another already viral sensation, a brand-new spot for Chatbooks, a new product taking scrapbooking to the digital age. Crane has managed the agency's growth from its infancy to one of the most sought after ad agencies in the world.

#68 How To Turn Your Brand Into A Household Name Becoming a household name is all about building an emotional connection with your customers. And the best way to do that? Storytelling. Benton Crane is the CEO of the Harmon Brothers, the multiple award-winning marketing agency behind groundbreaking ad campaigns for Squatty Potty, FiberFix, and Orabrush, and many more! Their ads have been seen over 1.4 billion times and driven over $500 million in sales. We're honored to welcome Benton to The Ecom Show for a fantastic conversation with our CEO and podcast host, Daniel Budai about: ✔️ The Harmon Brothers: What's Their Story? ✔️ Which Ad Formats Work? ✔️ Effective Storytelling ✔️ The Best Ads Out There ✔️ What You Need for Video Advertising ✔️ Turning Your Brand into a Household Name - Benton's Advice The Harmon Brothers: What's Their Story? Benton says that the Harmon Brothers' “Genesis event” occurred in 2006, when Google bought YouTube. Prior to 2006, YouTube lacked any business application. Google, of course, had visions for turning YouTube into an advertising platform. Benton's partners, in particular, Jeffrey Harmon, was one of the very first creators to put an ad on YouTube. When Jeffrey was working on an ad for Orabrush, he chose what his colleagues considered to be a really odd ad length: two and a half minutes long. At the time this was unheard of: TV spots were usually 30 - 60 seconds and infomercial spots were 20 - 30 minutes long. But Jeffrey persisted. He reached out to YouTube and asked them if they could give him a “Skip Ad” button, so that those who want to watch the ad could do so and those who didn't, well...they can skip it! No one knew what a big deal the “Skip Ad” button was at the time. It was a giant shift in power from advertisers to viewers. Since the viewer was first given this choice 15 years ago, Facebook, Instagram, and TikTok news feeds evolved and continue to operate on the same principle: if you don't want to watch something, you scroll right past it. “Everything we've ever done since then has been all based on the principle of giving the viewer something that they actually want and something that they can really enjoy.” As Benton points out, a lot of people have not heard of the Harmon brothers, but almost everyone has heard of their clients. After Orabrush came Poo-Pourri, which, with help from the Harmon Brothers, grew from about $7 million per year to $30 million per year. Then came Squatty Potty which grew from $4 million per year to $30 million per year. Then Purple Mattresses which grew from $3 million per year to over $100 million per year, then Chatbooks, then FiberFix. The Harmon Brother's most recent client is Lume Deodorant, starting off with $1.5 million earnings in 2018 to breaking $40 million in 2021. It's safe to say that the Harmon Brothers know how to scale. Every campaign operates on the same principle of adding value to viewers. This helps brands on their journey from what Benton calls their “poop to gold journey”. Taking them from obscurity where all entrepreneurs start, and helping to build trust over time to turn them into a household name. Which Ad Formats Work? Benton advises that ads need to be “as long as it needs to be, but not a second longer.” The Harmon Brothers are very careful about getting rid of fluff. It's all about getting the rhythm right. When it's a good ad, your viewer could watch a five minute long ad without even realizing how long it is. A 30 second ad, however, if lazily done, can drag on and on because it's boring. The longest ad the Harmon brothers have ever created was 11 minutes, and their ads range all the way down from there. They also make shorter 15 to 30 to 60 second versions of two to four to five-minute ads. On average, Benton says a successful ad usually runs from two to four minutes. Great, that's the timing down, so what about the formats? One of the most effective but easiest to implement ad formats is what Benton refers to as the “explainer testimonial ad”. It starts with your elevator pitch: one - two sentences about what your product is and why it's different, or why it matters to the customer. Then it's a very simple case of providing five - eight customer reviews. Your customers essentially write the ad for you! You just need to go in and find ones that are compelling, entertaining, and make sure to include some variety. This can be as simple as putting dynamic typography over images, or product shots. Or product shots while a narrator is reading your reviews. Or, if you want to make things really authentic, you may want to feature your customers actually giving their reviews on camera. An explainer testimonial ad the Harmon Brothers created for Lume Deodorant was phenomenally successful, driving $3 million in direct trackable sales. Another simple but fantastic ad format is a product demonstration video. A stop motion video of a product in use is a creative but clear way to convey value to the customer. Effective Storytelling So at what level do you need to start on your storytelling? Benton advises that in the early stages of startup, all investment needs to go into making sales. It doesn't make too much sense to focus on storytelling investments and character development before sales are coming in. Once you've grown your business to $1 to $2 million a year then you should start thinking about storytelling, character development and building a brand universe. As for the Harmon Brothers? “We believe that we're an organisation of storytellers. And we've become famous for the ads that we make.” Storytelling is so important to advertising because humans are wired to transmit knowledge through storytelling. We remember stories, and we connect with stories. So when a brand taps into that, it makes the brand more memorable and trustworthy. Essentially, Benton argues, a brand would be crazy not to be thinking about storytelling and making it a core part of who they are. The Best Ads Out There Benton's favorite advertising series of all time is Apple's “Get a Mac”, or “Mac Vs PC” ad campaign. The video series follows a standard but highly effective template: two men appear in a minimalist all-white background. The young man in casual clothes introduces himself as a Mac and the other, wearing a more formal suit and tie introduces himself as a PC. The PC is more of an “old timey” nerd, often frustrated with the Mac's creative but effortless abilities. The series solidified Apple's “cool”, “artistic” and “young” branding. Of course, Benton holds many Harmon Brothers video ad campaigns close to his heart. One of his all-time favorites was their campaign for ‘FiberFix', which involved throwing cars off a cliff (yes, really, check it out on YouTube!). What You Need for Video Advertising Benton confirms that yes, picture quality, lighting, and resolution are needed for great cinematography. So yes, having the right equipment does make a difference. However, in the storytelling world, the story comes first, and art comes second. If you don't have a great story, or even a great sales pitch, none of the expensive gear matters. Benton recommends starting by experimenting with cell phone footage. It's a great way to experiment with your stories and learn what works and what doesn't work. Remember: an expensive camera can shoot bad footage and a lackluster story. From Obscurity to Household Name: Benton's Advice Benton advises that every entrepreneur should have a roadmap on how to become a household brand that people love and trust. Having a holistic picture is going to be very valuable on what you need to prioritize and identify. Knowing your strategy will help you identify your toolkit. You may need Instagram, TikTok, Twitter, or you may find that social media does not actually suit your personality and skill set. It all depends on your brand and strategy. TL;DR - Nail your story, cut down the fluff, and make an ad your viewer wants to watch. Join the Harmon Brothers University to get the knowledge you need to create ads that brand and sell, connect with Benton on LinkedIn , or visit the Harmon Brothers to get a crap-ton of eyes on your ads. Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

Benton Crane talks with Janet Fouts, a TedX speaker, coach, and author of When Life Hits The Fan. Together they discuss how to microdose mindfulness in your everyday life, how to combat work anxiety, and how to be completely present as you move from task to task.04:13 How To Microdose Mindfulness07:11 Janet's Big Realization12:39 Being Completely Present15:04 Combatting Work AnxietyYou can find links to Janet's books and other places to reach her below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Janet here: https://www.amazon.com/When-Life-Hits-Fan-Yourself/dp/0692160337 (Books)https://janetfouts.com (Website)https://www.linkedin.com/in/janetfouts (LinkedIn)

Benton Crane talks with Laura Kriska, the CEO and founder of WE-Building, as well as the author of The Accidental Office Lady and The Business of WE. Together they discuss one way companies waste their money, the schism between in-work employees vs at-home employees and how to bridge the gap, as well as some practical tips to build company culture.03:12 How Companies Waste Time & Money08:22 In-Work Employees VS At-Home Employees13:57 Should Companies Require The Zoom Camera On?16:21 Ways To Build Company CultureYou can find links to Laura's social media and other places to reach her below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Laura here: https://www.linkedin.com/in/laura-kriska-she-her-0a93902a (LinkedIn)https://www.amazon.com/Laura-Kriska/e/B004ZFGD5W%3Fref=dbs_a_mng_rwt_scns_share (Books)https://www.laurakriska.com/about (Website)

Benton Crane talks with Mickie Kennedy, the CEO of eReleases. Together they discuss how to turn $269 into millions of dollars with tried and true PR practices, the type of PR strategy that serves small businesses, and the difference between empowering employees versus micromanaging employees. 06:14 How To Turn $269 Into Several Million Dollars.9:30 Learn The Best PR Strategy For Small Businesses14:52 Empowering Versus MicromanagingYou can find links to Noah's social media and other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Mickie here: https://www.linkedin.com/in/publicity (LinkedIn)https://www.ereleases.com/meet-us/ (Website)https://www.amazon.com/Mickie-Kennedy/e/B00ZSBOPG6%3Fref=dbs_a_mng_rwt_scns_share (book)

Benton Crane talks with Noah St John, the CEO and Founder of Success Clinic. He's been featured on CBS, ABC, NBC and Entrepreneur. Together they discuss the key to choosing the right success coach, why finding your purpose is so important, and the importance of helping your company make the world a better place. 06:12 Noah's Poop To Gold Moment12:11 What Other Life Coaches Aren't Teaching17:58 How To Actually Make Changes In Your LIfeYou can find links to Noah's social media and other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Noah here: https://noahstjohn.com/ (Website)https://www.linkedin.com/company/success-clinic-international-llc/ (LinkedIn)https://www.amazon.com/Secret-Code-Success-Hidden-Happiness/dp/0061715743/ref=pd_lpo_3?pd_rd_i=0061715743&psc=1 (Books)

Benton Crane talks with Nick Stagge and Levi Lindsay, the co-founders of Mind, a mental health awareness company. Together they discuss how one LinkedIn post kickstarted an entire business, how to talk about mental health issues in the workplace, and how to fight the stigma that mentally unhealthy people can't be successful. 03:12 How Does Mind Help People?12:14 Starting A Company With 1 LinkedIn Post16:43 Why Every Entrepreneur Should Focus On Mental HealthYou can find links to Levi and Nick's website and other places to reach them below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Levi and Nick here:https://www.linkedin.com/company/get-mind (Mind LinkedIn)https://www.linkedin.com/in/nbstagge (Nick's LinkedIn) https://www.linkedin.com/in/levilindsay?trk=public_profile_browsemap (Levi's LinkedIn)

This week Benton Crane talks with Adam Vibe Gunton, the CEO of Recovered Purpose. His company's mission is to end addiction through storytelling. Together they discuss the importance of healing addiction with connection instead of isolation, how Adam's worst moment changed his life, and why empowering yourself is so important. 07:49 Adam's Poop To Gold Moment12:14 The Power Of Finding Your Purpose17:38 Why “Rock Bottom” Doesn't Exist You can find links to Adam's website and all the other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Adam Vibe Gunton here:https://recoveredonpurpose.com/ (Website)https://www.facebook.com/adam.gunton1 (Facebook)https://www.amazon.com/Chains-Saved-Journey-Spiritual-Addiction-ebook/dp/B07ZY5XW15 (Book)

This week Benton Crane talks with Arjun Rai, the CEO of HelloWoofy. His company helps small companies focus on an effective digital marketing strategy. Together they discuss why COVID helped big businesses but harmed small companies, how small companies can improve their digital marketing strategy, why persistence pays off, and what Arjun learned from Shark Tank. 06:10 Arjun's Poop To Gold Moment12:14 Taking Risks Pays Off18:21 What Arjun Learned On Shark TankYou can find links to buy Arjun's website and all the other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Arjun Rai here:https://www.linkedin.com/in/arjunrai (LinkedIn)https://hellowoofy.com/ (Website)https://www.instagram.com/arjunraime/?hl=en (Instagram)

Are ready to learn how to make viral videos from the best in the WORLD!!! Mr. Benton Crane from the Harmon Brothers talks about running one of the most successful businesses that does just that.

Benton Crane talks with Howard Tiersky, the CEO of FROM, The Digital Transformation Agency. Together they discuss why CEOs need to be persuasive, how to successfully make big changes to your company, and the fatal flaw of Blockbuster.02:15 How Businesses Need To Change 09:00 Howard's Poop To Gold Moment14:46 Don't Make This Mistake 25:13: What Could Be Holding Your Business BackYou can find links to buy Howard's book and all the other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Howard Tiersky here:https://www.linkedin.com/in/tiersky (LinkedIn)https://www.amazon.com/Howard-Tiersky/e/B08617F82B%3Fref=dbs_a_mng_rwt_scns_share (Books)https://www.from.digital/howard-tiersky (Website)

This week Benton Crane talks with Brian Gregory, the founder and CEO of ADMANITY. Together they discuss why small businesses have a hard time advertising, why emotions will always sell better than facts, and the 5 minute test that tells small businesses what messages will resonate with their audience. 01:53 Find Out What Resonates With Your Audience15:40 How To Differentiate Your Product18:15 Brian's Poop To Gold Moment24:00 1 Tip To Get Ahead Of CompetitionYou can find links to Brian's social media and all the other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Brian Gregory here:https://admanity.com/ (Website)https://www.linkedin.com/in/briangregoryadmanity (LinkedIn)

This week Benton Crane talks with Emily Lassiter, the founder of the Wealth Edit. Together they discuss how tragedy can lead to growth, the role finances play in your personal goals, and how to better understand the customers you're serving.03:02 Meeting The Needs Of Your Customers07:00 The Psychology Of Financial Decisions12:13 Emily's Poop To Gold Moment18:26 Emily's Advice To Entrepreneurs You can find links to Emily's social media and all the other places to reach her below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Emily Lassiter here:https://www.instagram.com/wealthedit/?hl=en (Instagram)https://www.wealthedit.com/membership (Website)https://www.linkedin.com/in/emilylassiter (LinkedIn)

Benton Crane talks with Zach Atherton about Harmon Brothers latest initiative, the Writer's Room. Together they discuss how Harmon Brothers is growing their brand to include world-class writing along with world class videos, how the Writer's Room earned $14M with 3 scripts, what humor can do for your sales copy, and more. 04:32 What Is The Writer's Room? 08:00 What Can Humor Do For Your Sales Copy? 11:03 Zach's Poop To Gold Moment19:00 How To Become “Undeniable”You can find links to HB's Writer's Room Services as well as places to reach Zach below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find the Writer's Room here: https://harmonbrothers.com/writers-roomZach Atherton:

Benton Crane talks with Jason Hewlett, a performer, leader expert, and Hall of Fame Speaker. Together they discuss the importance of making career choices that match your lifelong goals, how to create your own legacy, and one daily habit that will improve anyone's chance at success.10:34 Choosing Integrity Over Fame15:00 How To Create Your Own Legacy17:00 Jason's Poop To Gold Moment28:45 1 Daily Habit For Every EntrepreneurYou can find links to Jeremy's book as well as places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Jeremy Hewlett here: https://jasonhewlett.com/meet-jason/ (Website)https://jasonhewlett.com/book/ (Book)https://www.linkedin.com/in/jasonhewlett (LinkedIn)

Benton Crane talks with Jay Samit, an entrepreneur and best-selling author of Disrupt You and Future-Proofing You. Together they discuss how Jay gave a man with no home the tools to become a millionaire, the secret to making huge profits, and the only way to really become the best at your craft. 04:30 The Best Lie You Can Tell Yourself09:20 The Secret To Making Huge Profits 11:12 Bad Advice You Should Never Fall For18:50 Jay's Poop To Gold Moment You can find links to buy Jay's books and all the other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Jay Samit here:https://www.amazon.com/Jay-Samit/e/B00NF2SGBA%3Fref=dbs_a_mng_rwt_scns_share (Books)https://jaysamit.com/ (Website)https://www.linkedin.com/in/jaysamit (LinkedIn)

Benton Crane talks with Monte Deere, the CEO of the hands-free shoe company, Kizik, as well as one of Harmon Brother’s clients. Together they discuss when innovation is necessary, the difficulty of choosing between retail or ecommerce, how to make hard decisions, and what it’s like to be a Harmon Brothers client. 07:20 How To Find New Ways To Innovate13:00 Monty’s Poop To Gold Moment17:00 How To Make Hard Decisions 23:00 Monte Reveals What It’s Like To Be An HB ClientYou can find links to buy Monte’s books and all the other places to reach him below. If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Monte Deere here:https://www.linkedin.com/in/monte-deere-65058512 (LinkedIn)

It makes a HUGE difference when businesses - large and small, run advertisement campaigns that don't only capture people's attention but also captivate them and hold them in. Benton Crane, CEO of Harmon Brothers and one of the masterminds of the world's best advertisements like Chatbooks and Squatty Potty, talks about the value of storytelling and writing scripts that resonate with the clients' personal stories. Learn how to present your business as a tool that your clients, the real heroes of your business, need for them to achieve their goals and find success in their life journey.  “Your customers are their own hero. Understanding this dynamic helps you create a brand that they know and love, remember and trust.” -Benton Crane In this Episode: What makes a healthcare advertising campaign wildly and widely successful in capturing and keeping people's attention Why healthcare professionals should NEVER do a sales pitch for their services and how they can earn the trust of their clients and win their buy-in  2 underlying principles that hold true and apply regardless if you're a large scale business or a small startup  How to position your practice and your business as a lifesaver and a means for your patients to be successful in their individual journey  The methodology that you need to understand to establish your brand as something worthy of your clients' trust Episode Resources:  http://healthcarebusinesssecrets.com/insider (Healthcare Business Secrets: Free Group) https://tuttletwins.com (The TuttleTwins) Connect with Benton Crane:  https://harmonbrothers.com/ (Website) https://www.youtube.com/channel/UCw-RDs2N8etUXfRgcAKpeHQ (Youtube) https://www.linkedin.com/in/bentoncrane (LinkedIn) https://www.facebook.com/harmonbrothers/ (Facebook) https://www.instagram.com/harmon.brothers/ (Instagram) Connect with James Neilson-Watt: https://www.facebook.com/healthcarepracticemastery/ (Facebook) https://instagram.com/jamesneilsonwatt?igshid=rgepu995d6ll (Instagram) https://www.youtube.com/channel/UCpXTh0-w1U1pt8cvx75Z0Hg (Youtube) https://www.healthcarebusinesssecrets.com/ (Website )

Benton Crane is the CEO of Harmon Brothers, the advertising agency behind some of the most viral ads in Internet history. The Harmon Brothers team has masterminded advertising campaigns for Poo~Pourri, Squatty Potty, Purple, FiberFix, ChatBooks, and many more. The agency's advertisements have generated over 1.5 billion views and more than $400 million in revenue. Jason Portnoy is the Founder and CEO of JPORT Media, a full-service digital marketing agency that helps businesses unlock their potential online. Jason is also the Host of Perfectly Mentored, a podcast designed to be your in-pocket mentor. He has featured renowned guests such as Gary Vaynerchuk, Daymond John, Grant Cardone, Ryan Deiss, and many other legends. In this episode… What is the biggest mistake that high-growth ecommerce brands are making right now? According to advertising experts Benton Crane and Jason Portnoy, it's that many brands choose only one of two types of advertising: direct response marketing or traditional branding. Not only is this binary thinking holding you back from success, but it may actually be detrimental to your business in the coming years. With imminent changes in digital advertising and paid media as a result of iOS 14, Benton and Jason suggest that it may be time to bridge the gap between advertising that generates ROI and advertising that builds your brand. So, what exactly can you expect from the future of marketing, and how can you ensure that you stay in business when it happens? Discover what the future of digital advertising holds in this episode of the eCommerce Profits Podcast as Joshua Chin interviews Jason Portnoy, Founder and CEO of JPORT Media, and Benton Crane, CEO of Harmon Brothers. Together, they discuss the importance of mentors when building a business, how to bridge the gap between advertising for ROI and building brand equity, and what to expect from iOS 14 and other changes to paid media. Stay tuned for more!

 Part 2 - Our Guest is Benton Crane  CEO at Harmon Brothers, creators of the internet's best ads such as Squatty Potty, Purple, Chatbooks, and more. Visit at https://harmonbrothers.com

Part 1 - Our Guest is Benton Crane  CEO at Harmon Brothers, creators of the internet's best ads such as Squatty Potty, Purple, Chatbooks, and more.   Visit at https://harmonbrothers.com 

On this episode of Digital Agency Hacker I welcome a very special guest, Benton Crane, CEO, Founder and creator of Harmon Brothers to talk about the future of advertising and how an unlimited time off policy and flexible schedule adds to the creative culture at the office. 

Viral marketing. Many marketers dream of it. Few are able to actually execute and create it. On this episode, we talk to a marketer who has helped create many viral video ads. Benton Crane is the CEO of Harmon Brothers, the company behind the viral videos for companies like Squatty Potty, Purple Mattresses, and Poo-Pourri. The videos they have created have cumulatively generated more than a billion views. In this interview, Benton shares his journey from a self-described “data geek” working at the US Census Bureau to creating some of the most creative and successful viral video advertising of all time. He explains the formula used to craft narratives at Harmon Brothers, how they use data and analytics in conjunction with great storytelling, and what many marketers get wrong about A/B testing. Click here for full notes and show notes. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

On this episode I get to speak with the CEO of the company that created the infamous Squatty Potty and Poo-Pourri ads, among others. Benton Crane is the CEO of Harmon Brothers, and their creative […]