Podcasts about influencer economy

In the early hours of Wednesday, May 7—well past midnight—India launched a precise, 23-minute military operation targeting nine sites in Pakistan and Pakistan-administered Kashmir. These locations were reportedly strongholds of two of the world’s most notorious terror groups: Lashkar-e-Taiba and Jaish-e-Mohammed. Indian Rafale jets deployed SCALP and HAMMER missiles in the strikes, in what appeared to be a retaliatory act not only against the recent Pahalgam attack, but against a long history of terror incidents—Red Fort, Parliament, Mumbai train blasts, Pathankot, Uri, Pulwama—stretching back to the Kargil conflict. According to Indian government sources, over 100 militants were killed in the strikes. Pakistan launched a retaliatory attack using drones and missiles, reportedly aimed at as many as 15 cities across northern India. The Indian government stated that all incoming threats were intercepted, primarily using its S-400 air defence systems. India then escalated further, crossing deeper into Pakistani territory than ever before. It neutralized an air defence radar installation in Lahore and conducted operations in sites at Sialkot and even near Islamabad. This marks a significant shift in India’s military posture—from punitive strikes to potentially pre-emptive warfare. As the lines blur between militants, soldiers, and civilians, critical questions emerge: Is this the new normal in India’s security doctrine? How long can Pakistan withstand a prolonged conflict, economically and militarily? Will China’s support to Pakistan—currently limited to weapons supply—expand into something more direct? And, crucially, what diplomatic or military paths remain open for de-escalation before the region tips into broader instability? Host Anirban Chowdhury discusses with ET’s Manu Pubby and Hakim Irfan Rashid Tune in You can follow Anirban Chowdhury on his social media: Twitter and LinkedinCheck out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

As the UK and India inch closer to sealing their most ambitious bilateral trade agreement post-Brexit, the stakes have never been higher. In this episode of The Morning Brief, host Anirban Chowdhury speaks to Pallavi Joshi Bakhru, Partner and UK Corridor Leader at Grant Thornton Bharat to unpack the long-awaited deal poised to reshape £43 billion in annual trade between the two nations. With UK exporters set to save up to £900 million in tariffs and Indian workers finally gaining access to the long-sought Social Security Agreement, the episode dives into what each country truly stands to gain. Questions remain: Have thorny issues like data protection, IP rights, and worker mobility really been resolved? Can this deal serve as a blueprint for India’s much-anticipated pact with the US? And will promises on paper translate into performance on the ground? Stay tuned for a sharp look at a trade moment that could redefine bilateral economics in a fractured global order.Tune inYou can follow Anirban Chowdhury on his social media: Twitter and LinkedinCheck out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

As trust in domestic examinations falters, interest in studying medicine abroad is gaining momentum. In the wake of NEET-UG 2024’s credibility crisis marked by paper leak allegations, grace marks controversies, and a perplexing spike in perfect scores many Indian medical aspirants are rethinking their future. In this episode of The Morning Brief, host Neil Ghai speaks with Akshay Chaturvedi, CEO of Leverage Edu, and Ankur Bharti, Executive Director at Grant Thornton Bharat, to unpack this shifting dynamic. From Russia and Ukraine’s aggressive recruitment drives to the Supreme Court’s insistence on NEET qualification for even overseas MBBS seats, we explore the ripple effects on young dreamers caught in the crossfire. The discussion spans digital platforms influencing student decisions, the appeal of shorter and cost-effective specialization paths, and the emotional toll of navigating a shaken admissions system. Is this growing exodus a practical pivot or a desperate detour? And can war-torn or economically strained nations truly offer safe academic havens? Stay tuned as we trace the contours of a new medical migration and ask When the road to a white coat at home narrows, where do India’s future doctors turn next? Tune inCheck out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.You can follow Neil Ghai on his social media: Twitter and LinkedinSee omnystudio.com/listener for privacy information.

In this special edition of The Morning Brief, hosts Anirban Chowdhury and Dia Rekhi chat with three of the world’s most dynamic content creators, Mark Rober (a former NASA engineer turned YouTube star), Mayo Japan (a Hindi-speaking Japanese creator bridging Indian and Japanese cultures), and Brandon B (a VFX expert and viral storyteller). From viral Halloween costumes to high-budget STEM experiments, and from short-form content to cultural crossovers, the episode explores the evolution of YouTube content creation. The guests share insights on AI’s disruptive potential, monetization beyond ad revenue, the rise of YouTube on TV, and why authenticity and passion remain at the heart of their work. You can follow Dia Rekhi on social media: Linkedin & TwitterYou can follow Anirban Chowdhury on his social media: Twitter and LinkedinCheck out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more. Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

As global tensions intensify from tariffs to terror the question arises: Are India-China relations quietly warming beneath the surface? Despite diplomatic frost after the Galwan clash, trade tells a different story. In 2023, bilateral trade reached a staggering $136.2 billion, with China remaining one of India’s top partners. From telecom to pharma, Chinese components power critical sectors of the Indian economy. China has even begun sending positive signals issuing over 85,000 visas to Indians in just four months and allowing Indian leadership in Chinese firms’ local operations. So, is this economic interdependence a path to reconciliation or just strategic convenience? Even as New Delhi curbs Chinese apps and investments, the flow of goods and even visas continues. Host Anirban Chaudhury talks to Wendong Zhang, Professor and Economist at Cornell University; Ashok Kantha, India’s former ambassador to China; and ET’s Dipanjan Roy Choudhury about why, as China faces a bruising tariff war with the US, India may be more economically indispensable than it appears. Is this economic pragmatism a sign of strategic recalibration?Tune In.Check out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.You can follow Anirban Chowdhury on his social media: Twitter and LinkedinCatch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

India’s move to hold the Indus Waters Treaty (IWT) in abeyance marks a watershed moment with far-reaching consequences is the starkest example of weaponizing the natural resource in recent times. The IWT, critical to both countries and a lifestream for Pakistan, has survived 6 decades of hostilities and 4 armed conflics. But it has been marked with disputes and disagreements. The Pahalgam attacks was the last straw that made India take the extreme step of keeping it in abeyance. In this episode of The Morning Brief, host Anirban Chowdhury speaks with leading experts Anubhuti Vishnoi, Senior Editor,at The Economic Times and Pranab Dhal Samanta, Executive Editor (Politics),at The Economic Times to unpack the legal, political, and strategic dimensions of this bold decision. What does holding the treaty "in abeyance" truly mean under international law? Could this signal a shift in India’s approach to critical resource diplomacy? And as energy security takes center stage, will Jammu & Kashmir finally unlock its vast hydroelectric potential?Moreover, could India’s stance on the IWT set a powerful precedent for future water-sharing agreements across the region—and challenge the established global norms? Stay tuned as we explore the high stakes, hidden challenges, and historic opportunities emerging from this unfolding story. Tune in.Check out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.You can follow Anirban Chowdhury on his social media: Twitter and LinkedinYou can follow Pranab Dhal Samanta on his social media: Twitter and Linkedin You can follow Anubhuti Vishnoi on her social media: Twitter and LinkedinCatch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

India has responded to the terror attacks in Pahalgam that claimed at least 25 lives of innocent tourists. A quick probe has been followed by a 5 point onslaught that strikes at an age-old water sharing agreement, infiltration, visas and diplomatic representation. Is a war imminent? Host Anirban Chowdhury is joined by ET’s defence expert Manu Pubby and diplomatic editor Dipanjan Roy Chaudhury for an in-depth breakdown of the ongoing investigation, India’s counter strike and what lies ahead. Tune in. Check out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.You can follow Manu Pubby on his social media: Twitter and Linkedin or StoriesYou can follow Dipanjan Roy Chaudhury on his social media: Twitter and Linkedin or Stories Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

Once an idyllic, tourist-friendly destination nicknamed “mini Switzerland,” Baisaran Valley is now the site of a devastating and unprecedented terrorist attack, which has claimed 26 lives yet. As scenes of gunshots and helpless victims reverberate and replay through news channels and the internet, host Nidhi Sharma asks Hakeem Irfan Rashid, ET's Kashmir expert, to explain the whys, hows and what next. He discusses the calculated nature of the attack, the shocking targeting of civilians, and the larger implications for Kashmir’s image of normalcy post-Article 370, the absence of security infrastructure in remote regions, and the fear now gripping the valley, especially with the tourist season just setting in. With cancellations pouring in and shutdowns across towns, this attack may cast a long shadow over the region’s recovery.You can follow Hakeem Irfan Rashid on his social media: Twitter and Linkedin or StoriesCheck out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.You can follow our host Nidhi Sharma on her social media: Twitter & Linkedin Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts. Credits: NDTV Profit, Republic World, India TodaySee omnystudio.com/listener for privacy information.

What if the very reason Indian students choose the U.S. for higher education suddenly disappeared? No, it’s not the allure of Silicon Valley or Ivy League labels we’re talking about OPT: Optional Practical Training. For years, it’s been the launchpad for STEM grads to gain real U.S. work experience after their degree. But that pathway is now under serious threat. In this episode, host Neil Ghai and Prachi Verma are joined by Adarsh Khandelwal, co-founder of Collegify, and Nikhil Jain, founder of ForeignAdmits, to unpack a new bill in the U.S. Congress that could abolish the OPT program altogether. With Indian students accounting for more than 40% of all OPT approvals last year, this isn’t just a policy shift, it's a potential game-ender. So, what’s driving this move? What’s at stake? And how might it reshape the future for Indian students eyeing the U.S.? Tune in.Check out other interesting episodes from the host like: Tariffs trump trade, The Curious Case of IndusInd Bank, The Influencer Economy’s Quiet Reset, India’s Biggest Hospital has a Chronic Illness and much more.You can follow Neil Ghai on his social media: Twitter and Linkedin or StoriesYou can follow Indrajit Hazra on his social media: Twitter and Linkedin or Stories Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.

The influencer economy is undergoing a reset, not least due to recent controversies like “India’s Got Latent”. While the number of influencers and their content continue to surge, the brands are now curtailing their extravagant spends on them, exercising greater caution, closely evaluating creators and their content. The video of a controversial slip up, or a careless social media post may suddenly turn up to scuttle a lucrative brand endorsement. Are influencers adapting to survive? Hosts Dia Rekhi speak with Aman Garg, Director & Co-Founder of Ebullient Gaming India, and Pankhuri Harikrishnan, Founder & Director of Fetch Consulting, to explore the true impact of this industry shift and what it means for the future of influencer marketing.Check out Dia’s other interesting episodes like: Move Aside Tech Bros!, Will Musk’s Starlink Finally Come to India?, The Economics of Terror, Devious Genius: The “Digital Arrests” Scam Pt 1 & Pt 2, India's CCTV Crackdown, and more! You can follow Dia Rekhi on social media: Linkedin & Twitter Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube.Credits: Republic TV, NDTVSee omnystudio.com/listener for privacy information.

Next in Media spoke with Mark Wagman, Managing Director, MediaLink and Partner, UTA about his CES takes, particularly why the conversation around AI may be shifting from cost cutting to growth.  Mark also discussed whether the TV industry is getting in its own way when it comes to identity and buying platforms, and whether any retail media networks will pivot to Amazon.Takeaways:AI Integration for Marketing EfficiencyAI has transitioned from a cost-cutting tool to a potential superpower that enhances team performance, offering 20-30% better productivity and up to 50% improved ROI.Identity and Targeting Challenges in CTVCross-platform identity graphs and collaborative targeting, such as those by Disney and OpenAP, are emerging trends to address complexities in connected TV (CTV) advertising.Retail Media Growth and ConsolidationAmazon's "retail media in a box" strategy signals potential consolidation as companies streamline operations to leverage existing data and ad technologies.The Rise of Incrementality in MeasurementMarketers focus on measuring incremental value and reducing overlap in campaigns, leveraging tools like media mix modeling (MMM) and AI-driven multi-touch attribution (MTA).Micro-Influencers Over Traditional AdsBrands are increasingly investing in micro-influencers, leveraging niche audiences for higher engagement and ROI compared to traditional banner ads or large-scale influencer deals.Streamlining TV Advertising for SMBsEfforts are being made to simplify TV and streaming ad purchases for small and mid-sized businesses, moving away from complex traditional setups.Ad Tech and MarTech ConvergenceThe merging of advertising and marketing technologies, powered by clean rooms and shared datasets, offers new possibilities for seamless customer journey management.Guest: Mark WagmanHost: Mike ShieldsSponsor: Epsilon Producer: FEL Creative

There are a reported 13 million full time influencers in the U.S. today. According to Goldman Sachs, the influencer economy is worth around $250-billion, a number expected to double by 2027. Despite its quick rise, the influencer economy remains a nascent industry that, in many ways, has no meaningful oversight or standard and practices. We're joined by Emily Hund, author of 'The Influencer Industry: the quest for authenticity on social media' to better understand one of our quickest growing cultural and economic sectors, and the need to professionalize the industry, before it's too late. In this episode, we refer to a previous installment of Front Burner, which you can find below:The Dark Side of Family Influencers Apple/SpotifyFor transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts

Jammern auf Toastbrot-Niveau über hängengebliebene Assi-Eltern, Wahlwerbung und die bevorstehende Influencer Economy. Gibt's nur hier. Gibt's nur heute. Willkommen im Leben!

Has the content creator/influencer business model gone bearish? Glamour seems to think so. We  disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print? Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers. ----- This week's links: Power Slap and Dana White Paramount Skydance Deal Spotify's Continuing Shift to Video Influencers Aren't Getting Famous Like They Used To BusinessWeek's Print Move Mohawk Chevy on TikTok ArtBotAI Trump to Speak at Bitcoin Conference The Rise of AI Content ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Welcome to The Chopping Block – where crypto insiders Haseeb Qureshi, Tom Schmidt, Robert Leshner, and Tarun Chitra explore the latest trends in the crypto world. In this episode, we dive into the impact of celebrity-endorsed memecoins, featuring discussions around Iggy Azalea's 'Mother' token, Waka Flocka Flame's 'Flocka' token, and other celebrities. We debate the broader implications of these phenomena on the crypto market, address criticisms of venture capital's role in crypto, and explore the seasonal nature of crypto trading. Tune in for an in-depth look at how pop culture intersects with cryptocurrency, shaping current market sentiment. Show highlights

Welcome to The Chopping Block – where crypto insiders Haseeb Qureshi, Tom Schmidt, Robert Leshner, and Tarun Chitra explore the latest trends in the crypto world. In this episode, we dive into the impact of celebrity-endorsed memecoins, featuring discussions around Iggy Azalea's 'Mother' token, Waka Flocka Flame's 'Flocka' token, and other celebrities. We debate the broader implications of these phenomena on the crypto market, address criticisms of venture capital's role in crypto, and explore the seasonal nature of crypto trading. Tune in for an in-depth look at how pop culture intersects with cryptocurrency, shaping current market sentiment. Show highlights

Carlos Ramalho, COO& latefounder de Primetag, nos presenta el estudio ‘Influencer Economy: los datos del mercado sin filtros'. Después el espacio destinado a la sostenibilidad hablamos de energía con Javier Rodríguez Morales, Director General de la Asociación Española COGENERACIÓN; con Beatriz Alonso, directora de sostenibilidad de Surus.

In Marketing Boost Solutions Podcast latest episode, we have Kurt Uhlir, a globally-recognized 10x marketer, operator, and speaker. He has built and run early-stage companies as well as those over $500M in annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. His unique experience being inside hundreds of high-growth companies with the opportunity to analyze, scale, make changes of leadership, and oversee operations has labeled him “the king of scaling businesses”. Kurt emphasizes in this episode the importance of modern marketing, influence building, and providing value through content creation. He also shares strategies for small businesses to increase their visibility and influence by collaborating with other service providers and leveraging realtors' networks. The episode is packed with advice on adapting to the changing digital advertising landscape and using incentives to capture customer information, all aimed at helping business owners thrive in an influence-driven economy. Our discussion was not just an exchange of pleasantries and chiropractic anecdotes; it was a masterclass in business growth and modern marketing. As we navigate the influence economy, remember that building a brand or influence takes time and effort, but the rewards are well worth the investment. Tune in to the full episode and don't forget to hit subscribe for more insights and strategies to fuel your entrepreneurial journey. Let's grow together! Find out more about Kurt below:  https://kurtuhlir.com/https://www.linkedin.com/in/kurtuhlir https://www.twitter.com/kurtuhlir https://www.youtube.com/c/KurtUhlir https://www.instagram.com/kurtuhlir/ Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blog Not a MarketingBoost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: ⁠https://api.automationbooster.com/widget/bookings/brainstorm-session/ab⁠

Mom of four, Amber Venz Box, is the founder and CEO of LTK, an app that has revolutionized the online shopping industry by connecting brands and creators and helping creators monetize their businesses. In this conversation, Amber shares her thoughts on the future of the influencer economy, how she navigates motherhood and her career, and offers great style tips for busy moms. Hosted on Acast. See acast.com/privacy for more information.

According to the latest industry statistics, the global influencer economy grew from $1.7 billion in 2016 to $21.1 billion in 2023 — and it's only expected to grow exponentially from here with advances in artificial intelligence. In 1988, Noam Chomsky and Edward S. Herman investigated how mass media sways audiences to conform to social norms without coercion, or what they called “manufacturing consent.” In her new book, “The Influencer Industry: The Quest for Authenticity on Social Media,” Dr. Emily Hund investigates how social media influencers have manufactured a new media economy to which we've unwittingly consented.Hund, a research affiliate at the Center on Digital Culture and Society at the University of Pennsylvania's Annenberg School for Communication, joins Bethany and Luigi to unpack this new digital landscape where influence has become a powerful currency, shaping not only news consumption and consumer behavior but the very fabric of modern capitalism. Together, they discuss whether influencers are empowered entrepreneurs rewriting market rules or victims of a system that commodifies identity. What are the hidden incentives driving influencer messaging and, thus, the news and content we receive?Read an excerpt from Hund's book (Princeton University Press, 2023) on ProMarket.

In this episode of The Hear Me Out Podcast Uncle CT describes the landscape of social media and monetizing platforms …. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ct/message Support this podcast: https://podcasters.spotify.com/pod/show/ct/support

This week on TRF The rules have changed. Drop the guilt of not answering every call. Text before calling, you never know where someone could be.  According to some Taylor Swift puts her new boyfriend on the map. Considering she could sell out the stadium single handedly and merchandise sales cleared the racks. If you are at HR Tech, swing by the PLUM booth, 2109 Come say hi! In the News Roblox cuts their TA team by 30 people. We know what's next. Google Duet or Teams let you send a robot to attend meetings for you. Tip of the Week Boomerang back to your old job or your former company, ask yourself, “What's changed?” Remember why you left in the first place Recruiting Insights Influencer is a REAL job. There's no over night success or viral posts that will replace the years of effort and creativity that goes into becoming a trusted source. Google shows us the receipts! Putting skills based hiring in place of university degrees and offering micro learning that is accessible to under represented groups.  New trend, salary negotiations are on the decline. Gone is the notion that men will negotiate and women don't, its not true. Could this be a side effect of salary transparency?

This week on TRF The rules have changed. Drop the guilt of not answering every call. Text before calling, you never know where someone could be.  According to some Taylor Swift puts her new boyfriend on the map. Considering she could sell out the stadium single handedly and merchandise sales cleared the racks. If you are at HR Tech, swing by the PLUM booth, 2109 Come say hi! In the News Roblox cuts their TA team by 30 people. We know what's next. Google Duet or Teams let you send a robot to attend meetings for you. Tip of the Week Boomerang back to your old job or your former company, ask yourself, “What's changed?” Remember why you left in the first place Recruiting Insights Influencer is a REAL job. There's no over night success or viral posts that will replace the years of effort and creativity that goes into becoming a trusted source. Google shows us the receipts! Putting skills based hiring in place of university degrees and offering micro learning that is accessible to under represented groups.  New trend, salary negotiations are on the decline. Gone is the notion that men will negotiate and women don't, its not true. Could this be a side effect of salary transparency?

Cos'è la influencer economy e perché, chi la pratica, ottiene tanto successo? Oggi facciamo un viaggio nel mondo delle star dei social, il cui lavoro ha meno a che fare di quel che si creda con il mondo virtuale e molto, per guadagni e ricadute commerciali e sociali, con quello reale.

This Millionaire Mindcast episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/MINDCAST and get on your way to being your best self. Today, we have amazing guests from Everbloom, Brendan Alper and Lukas Runte who share their expertise around creating a career as a creator and influencer, how to be a successful creator, monetize and grow your brand, as well as building wealth and unlocking freedom through online! Brendan Alper is the COO and Co-founder; and Lukas Runte is the CEO and Co-founder at Everbloom, the platform that allows anyone to invest in Creators like startups to connect with capital markets helping them to grow their business and follow their passion. This partnership fits in terms of complementary skills sets. Both are an expert in creator economy with marketing and consumer application background. They believe that creators can achieve financial freedom and independence by building wealth online!   Some Questions I Ask: Give us a quick backstory on how Everbloom came about and what is it? How did you guys identify partnership being a great fit, and take the next steps and create Everbloom? What are some of the best success stories, traits, and strategies that you see to the top 1% successful creators? How do I identify who might be a good investor on your platform? What do some of the mechanics of investment look like, returns, and some rules of thumbs that you guys see in your platform from an investment perspective? How can people approach creating a successful career as a creator? What is the formula for virality in your opinion? What is the space that people should be looking at playing in creating content? How are creators making money and the timeline for making money? Who are you guys' favorite creators and why?   In This Episode, You Will Learn: How to unlock growth as a creator. How to identify a good investor and creator. The importance of finding the right niche for you. The best platforms for creators.   Quotes: “The ones that are really successful are very adaptable just like in business.” “Numbers will come once the passion is there.”   Connect with Everbloom on:  https://everbloom.app/youtube https://www.instagram.com/everbloom/?hl=en https://www.linkedin.com/in/brendan-alper/ https://www.linkedin.com/in/lukasrunte/?originalSubdomain=n   Sponsor Links:  Indochino: Get 10% off of any purchase on $399 or more with the promo code: MINDCAST BetterHelp: Click the link to get 10% off your first month or use the promo code: MINDCAST Factor75: Use the code MINDCAST50 to get 50% off your FIRST box! Accredited Investor List - Text "DEALS" to 844.447.1555 Free Financial Audit: Text "XRAY" to 844.447.1555 Upcoming Events: Text "Events" to 844.447.1555 Millionaire Notes: Text "Notes" to 844.447.1555 Connect with Matty A. and Text me to 844.447.1555    Show Brought To You By: www.MillionaireMindcast.com Questions? Comments? Do you have a success story you would like to share on the show?  Send us an email to: Questions@MillionaireMindcast.com

More young people dream of becoming influencers and that's ok with Beijing. Synopsis: Every first Friday of the month, The Straits Times' foreign editor Bhagyashree Garekar chats with ST's correspondents in the Asia-Pacific, the US and Europe. They talk about life as it goes on, amid the screaming headlines and bubbling crises.  In this episode, she chats with ST's China correspondent Aw Cheng Wei.  Highlights (click/tap above): 1:03 How does the influencer economy work? 2:14 Why has the Chinese influencer economy become so huge? 4:37 How much do the influencers earn? 6:00 Where is Viya now?  7:32 What does it take to be a successful wang hong?  11:34 What is a day in the life of a wang hong like? 13:25 How does the Chinese government view the wang hong?  Read Aw Cheng Wei's article here: https://str.sg/i3Hw Produced by: Bhagyashree Garekar (bhagya@sph.com.sg), Ernest Luis, Hadyu Rahim and Fa'izah Sani Edited by: Hadyu Rahim and Fa'izah Sani Follow Letter From The Bureau Podcast every first Friday of the month on our Asian Insider Podcast channel here: Channel: https://str.sg/JWa7 Apple Podcasts: https://str.sg/JWa8 Google Podcasts: https://str.sg/wQsB  Spotify: https://str.sg/JWaX SPH Awedio app: https://www.awedio.sg/ Website: http://str.sg/stpodcasts Feedback to: podcast@sph.com.sg Read Bhagyashree Garekar's articles: https://str.sg/whNo Read Aw Cheng Wei's articles: https://str.sg/wzce Read ST's Letters From The Bureau: https://str.sg/3xRd Register for Asian Insider newsletter: https://str.sg/stnewsletters --- Discover more ST podcast channels: In Your Opinion: https://str.sg/w7Qt Asian Insider: https://str.sg/JWa7 Health Check: https://str.sg/JWaN Green Pulse: https://str.sg/JWaf Your Money & Career: https://str.sg/wB2m ST Sports Talk: https://str.sg/JWRE #PopVultures: https://str.sg/JWad Music Lab: https://str.sg/w9TX Discover ST Podcasts: http://str.sg/stpodcasts Discover BT Podcasts: https://bt.sg/pcPL --- Special edition series: The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2 Invisible Asia (9 eps): https://str.sg/wuZn Stop Scams (10 eps): https://str.sg/wuZB Singapore's War On Covid (5 eps): https://str.sg/wuJa --- Follow our shows then, if you like short, practical podcasts! #STAsianInsiderSee omnystudio.com/listener for privacy information.

More young people dream of becoming influencers and that's ok with Beijing. Synopsis: Every first Friday of the month, The Straits Times' foreign editor Bhagyashree Garekar chats with ST's correspondents in the Asia-Pacific, the US and Europe. They talk about life as it goes on, amid the screaming headlines and bubbling crises.  In this episode, she chats with ST's China correspondent Aw Cheng Wei.  Highlights (click/tap above): 1:03 How does the influencer economy work? 2:14 Why has the Chinese influencer economy become so huge? 4:37 How much do the influencers earn? 6:00 Where is Viya now?  7:32 What does it take to be a successful wang hong?  11:34 What is a day in the life of a wang hong like? 13:25 How does the Chinese government view the wang hong?  Read Aw Cheng Wei's article here: https://str.sg/i3Hw Produced by: Bhagyashree Garekar (bhagya@sph.com.sg), Ernest Luis, Hadyu Rahim and Fa'izah Sani Edited by: Hadyu Rahim and Fa'izah Sani Follow Letter From The Bureau Podcast every first Friday of the month on our Asian Insider Podcast channel here: Channel: https://str.sg/JWa7 Apple Podcasts: https://str.sg/JWa8 Google Podcasts: https://str.sg/wQsB  Spotify: https://str.sg/JWaX SPH Awedio app: https://www.awedio.sg/ Website: http://str.sg/stpodcasts Feedback to: podcast@sph.com.sg Read Bhagyashree Garekar's articles: https://str.sg/whNo Read Aw Cheng Wei's articles: https://str.sg/wzce Read ST's Letters From The Bureau: https://str.sg/3xRd Register for Asian Insider newsletter: https://str.sg/stnewsletters --- Discover more ST podcast channels: In Your Opinion: https://str.sg/w7Qt Asian Insider: https://str.sg/JWa7 Health Check: https://str.sg/JWaN Green Pulse: https://str.sg/JWaf Your Money & Career: https://str.sg/wB2m ST Sports Talk: https://str.sg/JWRE #PopVultures: https://str.sg/JWad Music Lab: https://str.sg/w9TX Discover ST Podcasts: http://str.sg/stpodcasts Discover BT Podcasts: https://bt.sg/pcPL --- Special edition series: The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2 Invisible Asia (9 eps): https://str.sg/wuZn Stop Scams (10 eps): https://str.sg/wuZB Singapore's War On Covid (5 eps): https://str.sg/wuJa --- Follow our shows then, if you like short, practical podcasts! #STAsianInsiderSee omnystudio.com/listener for privacy information.

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!). 69: Today we're chatting with Erica Gatlin, an OG in the digital marketing space and my Talent Manager at TC Management Co. Erica has been working in influencer marketing since 2009, before “influencer” was even a term. From managing campaigns for Fortune 500 companies to starting her own influencer division within a Boston ad agency, to managing Talent, to heading up Brand Partnerships at a start-up, she's seen it all in this industry. If you're a content creator, you've probably wondered at least once or twice lately, what's going on with brands right now?? There's a palpable shift that we're all noticing and Erica and I chat about what we're seeing and how to navigate this shift. We get into:  Secret things brands don't want you to know Trends that she sees happening in the influencer marketing industry that are cyclical Some of the surprising things we're noticing in the industry right now, including new clauses and language to watch out for in your contracts Our hypotheses of why we're seeing the shifts that are currently happening  I'd love it if you shared this episode! Snap a screenshot and tag me in an Insta Story (@wtfab) with your key takeaways. Quick links from the episode: Connect with Erica on LinkedIn  TC Management Co.  SEO Webinar: Want to learn how I've grown my website traffic to over 300k monthly pageviews? Sign up for my FREE webinar here AMEX Gold: American Express Gold referral link - Get 90,000 bonus points when you sign up! Nuuly: Get $10 off your first Nuuly rental here

Jenna is the CMO of IPSY, a direct to consumer business which happens to be the largest beauty subscription brand in the world. Prior to that, she was the CMO for 7 for all mankind, the denim brand, and was recognized as Forbes top 50 Entrepreneurial CMOs.  Jenna talks about how the creator economy and developing a tiered approach with influencers has been a significant growth driver for IPSY. She goes into the KPIs that are important to them like Earned Media Value and how that ties to organic traffic which is a direct source for acquisition and how these partnerships serve as a primary communication vehicle for product announcements and earned media to drive existing subscriber AOV. One of the sources IPSY has at their disposal is an influencer network that reaches north of 20M brand proponents. Not only do they have distribution at scale, but the brands and personalities of their creators, also then drive even more brand loyalty. So it's two feedback loops. One for distribution and another for brand sentiment.  --- Where to find Jenna:  https://www.linkedin.com/in/jennahabayeb/ Where to find Patrick:  https://www.linkedin.com/in/pcmoran/ --- Sources we discuss: https://www.tribedynamics.com/blog/earned-media-value https://www.ipsy.com/about --- (2:42) A description of IPSY as a business and when it got started    (4:14) Brand Partnerships as a supply source of products, Marketing Partnerships for amplification, and Creator Partnerships (7:21) The differences between Marketing Partnerships and Creator Partnerships (9:11) How IPSY got started building their creator economy  (11:44) Breaking down the creator economy into three tiers  (16:35) Using Earned Media Value to determine effectiveness (19:34) Impacting new subs and driving engagement  (21:29) Building non-transactional and authentic relationships with creators  (24:03) The emergence of de-influencing  (25:26) Using the community and customer forums for real time feedback and establishing deeper relationships     (28:26) How the internal teams leading creators, the community, and paid acquisition work with each other (30:25) How brands and companies can get started with a strong influencer strategy and build larger and stickier communities  (33:51) Defining effectiveness by aligning to business objectives  (37:14) Investment approach for influencers and tying to the right KPIs (38:45) Starting small and thinking about creators as partners in both distribution and content                   

Live courses have their unique set of challenges.  PAID live courses raise the stakes even higher.  The pressures of delivering a high level of value in a paid course are multiplied ten-fold. So here are some things to consider before jumping into your first paid offering. Don't rush it.  Beyond the content of the course itself, there are so many moving pieces even with the simplest of events.To manage this, I got my feet wet with a free class first.  This allowed me to tackle a few moving pieces without sacrificing the quality of the course content. A few times over, adding more and more of the back end logistics, and before you know it, I was ready to put on my first paid course.The other thing I want to remind you of is your content itself.  It takes priority over everything else.  Bells and whistles, aesthetics and production value can suffer but content cannot.No matter how complicated or simple your event logistics are, you must always strive to over deliver. Teach you a$$ offI will report back once my event is done and share reflections things I've learned.  Until then if you would like to join us, you can still register at the link below. =============Join our Facebook communityhttps://www.facebook.com/groups/redefinecommunityFREE!!! The Simplest Podcasting Guide EVERhttps://view.flodesk.com/pages/6348bed7bbb1bfb74f5323c4

Being an influencer has grown to be one of the most coveted careers in the world, with the influencer economy valued at over USD 100 billion in 2022. Yet, its dark sides, from wage gaps to discrimination patterns, remain underexplored - hidden behind fancy red carpets and PR packages. Author: Oluwatobi Omotoso Category: CULTURE Listen to the full story, or read it online - also available in Easy Read. For more Culture-related stories, head to https://www.thespillmag.com/culture --- Send in a voice message: https://podcasters.spotify.com/pod/show/thespillmag/message

Here's the crux of self-education, especially in the internet age: consuming information does not equate to education. If you're like me, you grew up in an education system that rewarded regurgitation of information.  So it's no wonder that we approach self-education, especially with the access the internet gives us to said information, the same way. Heck, there's even a saying that “knowledge is POWER”!No it's not. Just knowing things doesn't amount to learning. Just consuming information doesn't grow your proficiency and capability.  You can to develop your critical thinking facilities and also apply the things you're learningOtherwise, you're just cutting yourself short. =============Join our Facebook communityhttps://www.facebook.com/groups/redefinecommunityFREE!!! The Simplest Podcasting Guide EVERhttps://view.flodesk.com/pages/6348bed7bbb1bfb74f5323c4

The influencer marketing economy is booming, but for many influencers, harnessing the power of their content is easier said than done. Enter FanFix: an 8-figure company founded by Tulane alumnus Harry Gestetner that helps influencers monetize their content and turn their passions into profits. Rob Lalka of Tulane's Albert Lepage Center for Entrepreneurship and Innovation joins Gestetner to discuss how he created a company that's revolutionizing the influencer economy.

In this episode of the podcast Brok, Aaron and Jai discuss how the curator rewards program at Sound works, the reasons this is a great thing for the music industry, the return of Napster and it's purchase of Mintsongs plus much more. Help us out by following the podcast Youtube: https://www.youtube.com/channel/UC7tI-3hd0ZrmQ7tHEpZrq1g Follow the podcast Twitter: https://twitter.com/musicnftpod Please Like, Share and Subscribe to the Podcast. Check out Project DJ here: https://www.projectdj.io/ Follow Boi King Koi on Twitter: https://twitter.com/boikingkoi

Social media and influencer culture has given rise to SO many online scams, from detox supplements to pyramid schemes. Today we talk with journalist Symeon Brown about how social media has been shifting culture, beauty standards and what people are defining as success. Symeon Brown is a reporter and journalist and was nominated for a 2019 Orwell Prize and shortlisted for a 2018 British Journalism Award.   In This Episode We'll Cover:   The ways in which social media creates a false sense of reality How wellness quickly turns into scam culture online The intersections of social justice and influencer culture Whether or not venmo/cashapp donations are problematic Healthier ways to engage with social media + MORE!   3 Ways You Can Support This Podcast: Rate Review Support our sponsors using our unique ‘HOOKUP' codes below   HOOKUP CODES:  https://foodheavenmadeeasy.com/hookup/ Make your dollars make a difference. Open an Aspiration Account at Aspiration.com/TREE and move your money out of fossil fuels. Right now Ritual is offering our listeners 10% off your first three months at Ritual.com/FOODHEAVEN Never lose your edge with the all-new Lexus RX   For our resources and shownotes, visit foodheavenmadeeasy.com/podcast.   Produced by Dear Media   Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Carlos Diaz is the founder of Uncut.FM. When the internet and social media were still in their infancy stage, Carlos was already an active participant and creator of the digital space. He has dedicated his career to the tech industry by launching startups and businesses. With his own podcast platform, Carlos empowers his community by sharing with them his NFT revenue and giving them a chance to be shareholders of his business. The creator economy flourishes further as Web3 opens doors for more creative projects with lucrative opportunities. As NFT and the blockchain gradually increase in popularity as a means of income and investment for digital creators and entrepreneurs, innovations for monetization will continue to grow. Action tipsDon't be afraid to try something new. Empower and monetize your community through innovation. Maximize the opportunities for growth. ResourcesConnect with Carlos Diaz: https://www.linkedin.com/in/carlosdiazprofile Listen to Carlos' podcast: https://podcasts.apple.com/us/podcast/silicon-carne-un-peu-de-picante-dans-la-tech/id1485527777 Check out Uncut.FM: https://uncut.fm/ Timecodes0:00 Introduction1:30 What is Uncut.FM?5:24 How does Uncut.FM empowers NFT investors.8:13 Steps to hit the goal of NFT revenue12:08 Digital wallet for Carlos' community22:00 The perks of being a fan25:55 Tokens as a monetization tool28:57 What does Uncut.FM offer?30:40 A community of innovators32:21 How tokens thrive in France35:59 How to measure your podcast's success38:35 Getting started on Uncut.FMAt Mark Savant Media we make podcast production simple and fun. Book a free call here ➡️ https://marksavantmedia.com/schedule/

Carlos Diaz is the founder of Uncut.FM. When the internet and social media were still in their infancy stage, Carlos was already an active participant and creator of the digital space. He has dedicated his career to the tech industry by launching startups and businesses. With his own podcast platform, Carlos empowers his community by sharing with them his NFT revenue and giving them a chance to be shareholders of his business. The creator economy flourishes further as Web3 opens doors for more creative projects with lucrative opportunities. As NFT and the blockchain gradually increase in popularity as a means of income and investment for digital creators and entrepreneurs, innovations for monetization will continue to grow. ResourcesConnect with Carlos Diaz: https://www.linkedin.com/in/carlosdiazprofile Listen to Carlos' podcast: https://podcasts.apple.com/us/podcast/silicon-carne-un-peu-de-picante-dans-la-tech/id1485527777 Check out Uncut.FM: https://uncut.fm/ Timecodes0:00 Introduction1:30 What is Uncut.FM?5:24 How does Uncut.FM empower NFT investors?8:13 Steps to hit the goal of NFT revenue12:08 Digital wallet for Carlos' community22:00 The perks of being a fan25:55 Tokens as monetization tool28:57 What does Uncut.FM offer?30:40 A community of innovators32:21 How tokens thrive in France35:59 How to measure your podcast's success38:35 Getting started on Uncut.FMGet your FREE NFT Cheatsheet

This week I'm thrilled to have my friend and neighbor, Patrick Janelle, on the podcast to discuss the power in creating community, and the experience of being an influencer. In this episode, Patrick shares his perspective on the culture of the influencer economy, and the relationship between wellness, happiness, and building community. We also chat about Patrick's favorite wellness spots in NYC, how he stays healthy, and what brings Patrick endorphins. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/stella-stephanopoulos/support

In today's episode for 5th July 2022, we see how the government intends to tax the influencer economy. We've launched a new endeavor to give simplified health and life insurance advice via Ditto Insurance. Book a free consultation call with our advisors or just drop us a text on WhatsApp for all your insurance queries. Check out Ditto: https://bit.ly/3ym6GjO Insta- https://www.instagram.com/joinditto/ Twitter- https://twitter.com/joinditto

In today's episode, Austin Munhofen, founder and CEO of Gush and Grow Management breaks down the ins and outs of the Creator Economy. Austin launched Gush and Grow Management as a passion project and has turned it into a thriving management and talent education company for social influencers and content creators. Gush and Grow also supports brands who are interested in influencer marketing, and provides matchmaking services between brands and creators. Passionate about supporting other females and helping them win. Austin recalls scrolling Instagram late one night 4 years ago, noticing women building brands online and knew she could help them. Austin knew that creating her website and providing value first by showing people what they can do for them before trying to land them as a client would be the key to her success. She has landed creators brand deals, even when they're not her clients. Her business has grown based on referrals, which is a testament to the service her company provides. Influencer Marketing Hub's 2022 Benchmark Report 16 billion dollars are going to be invested in influencer marketing this year. Software platforms, product development and sales, management agencies, and creator teams are built around influencers. So much so that the lines between celebrities and influencers are getting blurred. Brands are hiring creators for their ads instead of models. For someone who is looking to break into the creator economy, it is important to have an awareness and understanding of what kind of business you're getting into. Austin explains how being an influencer is not a get-rich-quick scheme. It is important to dive into the influencer world creating something you're passionate about and show up consistently with quality content. Connect with Austin Munhofen: https://www.gushandgrow.com/ (Gush & Grow) https://www.instagram.com/gushandgrow_management/ (@gushandgrow_management) https://www.gushandgrow.com/courses (How to Land Paid Brand Collaborations) Connect with Amanda Rush Holmes: INSTAGRAM: https://www.instagram.com/boldbusinesspodcast/ (@boldbusinesspodcast) https://www.instagram.com/thevirtualassistantstudio/ (@thevirtualassistantstudio) TIKTOK https://www.tiktok.com/@thevastudio?_d=secCgYIASAHKAESPgo8LCv48wvG2BWVD5d%2FTAHemtoAsodp6aYx4yptZhlG2E6tuwgx3JVzxAtPa7GTxXsx6%2FY68MsQ3aR9DZCNGgA%3D&_r=1&checksum=e269d5865c3dc4029e92a78ec173f7cc66b9c1887c9b7ea526e20d0f8dc3b08c&language=en&sec_uid=MS4wLjABAAAApf90XgtUDghObqn8Mj7ij4uf3MpuMFteeTagWO04t5ubwLGjYWTfi_6duFTXsmOq&sec_user_id=MS4wLjABAAAApf90XgtUDghObqn8Mj7ij4uf3MpuMFteeTagWO04t5ubwLGjYWTfi_6duFTXsmOq&share_app_id=1233&share_author_id=7085044225859961898&share_link_id=4C953DC1-0775-41EF-9FF6-ADB4BD4F6392&source=h5_m×tamp=1655989579&tt_from=copy&u_code=e16ligd71j1i6b&ug_btm=b8727%2Cb0&user_id=7085044225859961898&utm_campaign=client_share&utm_medium=ios&utm_source=copy (@thevastudio) SHOWNOTES https://thevirtualassistantstudio.com/podcast (thevirtualassistantstudio.com/podcast) Let's up-level your business: WORK WITH AMANDA https://thevirtualassistantstudio.com/services (thevirtualassistantstudio.com/services) LEARN FROM AMANDA https://thevirtualassistantstudio.com/course (thevirtualassistantstudio.com/course) FREE RESOURCES https://thevirtualassistantstudio.com/blog/ (thevirtualassistantstudio.com/blog) BECOME A PROFITABLE VIRTUAL ASSISTANT https://the-virtual-assistant-studio.mykajabi.com/free-training (How to be a profitable virtual assistant so you can make full-time income during nap time!) *GRAB YOUR FREE BONUS FOR LISTENING TO THIS EPISODE!* https://view.flodesk.com/pages/5ff270551eedb3895bd097b6 (5 Must Have Tools to Crush it as a Virtual Assistant) Did you enjoy today's episode? If you're thinking- heck yeah, give me more! Would you kindly support us by: Leave a positive review and rating on Apple podcasts. Screenshot this episode and...

Inside Baseball for Church Leadership Where do local Church leaders fall short in their leadership skills? How to lead in our digital age Being an online influencer in an "Influencer Economy".  Working with mental illness in the Church Developing the right culture Website - https://www.cwicmedia.com  

More and more young people are enticed by the glittering promises of a career as an influencer – but it's usually someone else getting rich. By Symeon Brown. Help support our independent journalism at theguardian.com/longreadpod

For millions of people, social media isn't a source of entertainment or information, but a way to reinvent themselves. So what if you could stop being a loser of our economic system by winning the internet's attention? Channel 4 reporter Symeon Brown talks to Justin Quirk about his book Get Rich or Lie Trying, his gripping expose of fraud, exploitation, misogyny, environmental destruction, and the dodgy financial traders of Instagram. “Anyone promising guaranteed returns is almost certainly a scammer.” “The Wolf of Wall Street is just hip hop in a film.” “Influencer traders rule the platforms, and the platforms are almost unable to respond.” https://www.patreon.com/bunkercast Written and presented by Justin Quirk. Producers: Jacob Archbold and Jelena Sofronijevic. Music by Kenny Dickinson. Audio production by Jade Bailey. Group Editor: Andrew Harrison THE BUNKER is a Podmasters Production https://atlantic-books.co.uk/book/get-rich-or-lie-trying/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Social media has unlocked a new land of opportunity where anyone has the potential to make a million using their smartphone and being an influencer is now the top career choice for early 20 somethings and children growing up today.However, influencer success is hard-won, and ambition, deceit and exploitation are often key tools in this digital rat race.In Get Rich or Lie Trying, Symeon Brown takes an innovative look at the influencer economy, considering the social, cultural and economic trends that have made possible this new world of work and investigates the dubious circumstances upon which social media megastars have made their fortune.By looking closely at the work of streamers, tech entrepreneurs, sex workers, influencer activists and fraudsters, Brown considers the broken financial model that enables success for a lucky few and explores what this new model can tell us about modern work, digital capitalism and online culture.#RSAinfluencereconomyBecome an RSA Events sponsor: https://utm.guru/ueemb Donate to The RSA: https://utm.guru/udNNB Follow RSA Events on Instagram: https://instagram.com/rsa_events/ Follow the RSA on Twitter: https://twitter.com/RSAEvents Like RSA Events on Facebook: https://www.facebook.com/rsaeventsofficial Listen to RSA Events podcasts: https://bit.ly/35EyQYU

Symeon Brown is a journalist and reporter for Channel 4, his long-read 'The Wolves Of Instagram' was nominated for an Orwell prize. His new book Get Rich Or Lie Tryin' is an in-depth look at some of the perils of the influencer economy. We discuss who it's hurting, an influencer's nipple falling off, how we're being lied to, some of the pyramid schemes disguised as get-rich-quick schemes, and much more.    The book is out now if you want to get a copy from your local book store.    Support   The best way to support the show is to share it with a friend. Or you can share it with a not-a-friend, I'm not fussy.   To get weekly insightful emails from me head to this link: https://aneedtoread.us19.list-manage.com/subscribe?u=0334e9242982fc3b7d0ab8bac&id=e2e171e387    To get 10% off your first month of therapy head to www.betterhelp.com/aneedtoread from there you'll just need to run through a 5-minute questionnaire and you'll be matched with a therapist within 48 hours.   Get an additional 5 free travel packs and a years supply of Vitamin D3 with your Athletic Greens subscription at www.athleticgreens.com/aneedtoread    I am reachable here: hello@aneedtoread.co.uk   

On the Third Day of JOURNOS, Brandon tells the story of three women who met over the social medium of a cheating boyfriend, bought an old school bus, and went on a road trip across the US, scattering feel-good news stories across this great nation and then creating their own content like a bunch of Johnny Appleseeds of the Influencer Economy. Beating back our cynicism, we ask whether this is an earnest voyage of discovery, or just a good opportunity to generate some Intellectual Property, addressing thorny questions of how it's any different than travel writing of yore and whether the jorts industry is behind it all.  Then we shift gears and coast downhill into a discussion of how a generation is incentivized to broadcast their lives, one clip and NFT at a time, in hopes of monetizing its way to some new micro-celebrity middle class. Brandon wonders if we're any different, and Stephen smashes the subscribe button. Everybody in the water hole!  

How can businesses reinvent themselves to ensure long-term success while retaining top-tier talent? Deb Coviello, Founder of Illumination Partners, joins The Business Communicators for a conversation on transforming corporate communications strategies heading into 2022 and the insights needed to equip effective and build leaders. Then, the podcast breaks down the TIME Magazine's person of the year, and the list of candidates that Elon Musk topped. Was he deserving, or were other candidates snubbed? The show closes by breaking down the biggest marketing and communications trends of the year – and what to expect heading into 2022. Music Credit: Smoke (with Lostboycrow) – Feather  KEY LINKS FOR THE WEEK

Julie sits down with Adam Hadi, VP of Marketing at Current, to discuss:- how Adam got into the Social Media Influencer Marketing Space (4:37)- how Adam met Mr. Beast (6:59)- Adam's thoughts on other fintech companies utilizing influencers (10:07)- how he finds influencers to collaborate with (16:02)New episodes every Monday and Thursday!For daily updates on the fintech space sent right to your email, subscribe to the FTT Newsletter HERE.For a more in-depth breakdown and analysis of the fintech space, subscribe to the premium newsletter, FTT+, HERE.Follow us on Twitter:FTT - @fintechtoday_Julie - @julieverhage[Theme Song Credit]

Faced with a pandemic on the one hand and slashed budgets on the other, some industry insiders say it's time for influencing to evolve.

Kim Kardashian was recently featured on the cover of Business of Fashion with the headline “The Age of Influence.” “Truer” words may never have appeared in print. Indeed, the influencer economy on Instagram alone is worth an estimated $1 billion and rising with a bullet. While deals with the top influencers can be worth millions of dollars, there is a widening sweet spot for so-called MicroInfluencers (loosely defined as having between 10,000 and 100,000 followers). A widely read article on Medium's The Startup blog unabashedly asserts that MicroInfluencer Marketing is “The Game in 2018”. In fact, MicroInfluencers are in many ways more valuable to brands in that they tend to have a more loyal and engaged follower community. Alan is joined in the HBA podcast studio by Alia Ahmed-Yahia and James Bosworth, co-founders of The Spyglass Collective. Spyglass is a collective of experts in marketing, content and business development working with design and experience-centric brands on marketing, content and strategy. Alia is also a fashion influencer under her handle The Style Scout, with 15k Instagram followers. James and Alia lead an in-depth discussion of the key drivers of the “MicroInfluencer Economy”, including what it takes to become a MicroInfluencer, how brands measure MicroInfluencer reach and engagement and plan campaigns, the increasing power of the MicroInfluencer economy and where influencer marketing is heading in 2019 and beyond. We hope you'll tune in, listen and watch this conversation. Hosted on Acast. See acast.com/privacy for more information.