Podcasts about kesslers diamonds

PART THREE of SEVEN SECRETS OF SALES ACTIVATIONThe objective of a Customer Bonding campaign is to make your name the one that people think of first and feel the best about.When you have not successfully bonded with your customer, any attempt at sales activation is simply an experiment in direct marketing. This can certainly work for awhile if you're good at it, but it will work less and less well the longer you keep doing it.The world of marketing is full of people who will tell you exciting success stories about high-impact offers that made them a lot of money quickly. But have you ever noticed that all of those stories are told using past-tense verbs?They are telling you about something that happened, but is no longer happening now.Give that some thought.“Have you ever done anything that worked really well?” is a question I have asked a couple of thousand business owners over the past forty years.“Oh, yes!” they answer.“Tell me about it!” I say with bright eyes.After they explain to me what they did and how awesome it was, I say, “Wow, that sounds great! Are you still doing it?”When they say “No,” (which they always do,) I wear the expression of a puzzled puppy and ask, “Why not?”Yes, I am a tiny bit evil. But the simple truth is that I want them to realize their mistake, own it, regret it, and decide – on their own – never to do ask me to temporarily fluff up their sales numbers by resorting to the meth-laced crack cocaine of lies, gimmicks, artificial urgency, ambiguous offers, or misleading messages.It's just not the way to build a company.Few business owners have the patience to win the hearts of the public.But if you have what it takes to become the company that people think of first and feel the best about when they need what you sell, a new day will dawn for you and your business.In golden glow of that goodwill, up to 40 percent of the ads in your Customer Bonding campaign can include happy, healthy, sustainable Sales Activation.These are the ways to do it:Remarkable Item, Remarkable Story.A 30-year client, Kesslers Diamonds, recently conducted a contest among their designers with the winning designer honored by name in a radio ad.RICK: I'm really looking forward to this.SARAH: Me, too.RICK: She absolutely nailed it.MONICA: Are you talking about Jenni Sambolin?SARAH: Yeah, Jenni and her pendant, “The Music in a Mother's Heart.”JENNI: [SFX Door Opening] Hi Rick. Hi Sarah. Hi Monica.MONICA: Hi Jenni!SARAH: Hi Jenni!RICK: Jenni, we're going to produce your pendant design as a limited-edition collector's item and put a few of them in all 8 Kesslers stores.MONICA: Congratulations, Jenni!JENNI: Wow! This is HUGE!SARAH: Jenni, we expect “The Music in a Mother's Heart”to sell out very quickly.RICK: We'll also make a few available online.JENNI: I designed that pendant from the memory of how my Mother made me feel when we would sing together.MONICA: How often did that happen?JENNI: Constantly. We would sing along with whatever was playing on the radio, or sometimes we would watch a musical on TV and sing along with that.SARAH: At just 124 dollars, “The Music in a Mother's Heart” is going to sell out lightning fast.RICK: I'm buying...

Joe Gehrke is the President of Kesslers Diamond Center Inc., a prestigious diamond retailers with 7 locations throughout Wisconsin and Michigan. Joe began his career in banking with Comerica after graduating from Western Michigan University. Later, he was recruited to Milwaukee by Associated Bank, where he spent more than 16 years and became a Group…Continue reading ➞ Joe Gehrke, President, Getting Engaged in Kesslers Diamonds Culture – Episode 91The post Joe Gehrke, President, Getting Engaged in Kesslers Diamonds Culture – Episode 91 first appeared on Mike Malatesta.

Joe Gehrke is the President of Kesslers Diamond Center Inc., a prestigious diamond retailers with 7 locations throughout Wisconsin and Michigan. Joe began his career in banking with Comerica after graduating from Western Michigan University. Later, he was recruited to Milwaukee by Associated Bank, where he spent more than 16 years and became a Group…Continue reading ➞ Joe Gehrke, President, Getting Engaged in Kesslers Diamonds Culture – Episode 91

You asked for it, you've got it!‌ Back for its third installment, the Dating Advice series returns, now sponsored by Kessler's Diamonds! On this episode, Richie sits down with now-familiar favorites Danika Tramburg (Miss Wisconsin, USA), Gabi Suliga (Miss Milwaukee), and professional matchmaker Lori Mendelson, author of “Smart, Funny, Single”. They dive into topics like communicating with exes when you're in a relationship, transitioning from hooking up to being exclusive, approaching people at a bar, reading body language, and more!

Before GGOOLLDD formed and made its rapid ascent to Midwestern music supremacy, members of Milwaukee's — and now Baton Rouge, Louisiana's — premier party-pop project had significantly different artistic aspirations. During the band's return to Milwaukee prior to their June 28 headlining set at Summerfest, singer Margaret Butler and bassist Nick Ziemann met up with host Tyler Maas at Milwaukee Record headquarters to talk about the group's unlikely start as a one-off Halloween party act that turned into much, much more. As they took down a few Boulevard beers apiece, the trio talked about Ziemann's obsession with guitar as a home-schooled kid in Northeast Wisconsin, which he put to use in Number One Fan — a band that played shows with Maas' high school group and signed a deal with a Universal Records subsidiary — as well as The Wildbirds and Hugh Bob & The Hustle. At that same time, Butler was living in a trailer in Louisiana and teaching herself to play guitar (in exactly the wrong way) by listening to Death Cab For Cutie before the pair forged a long-distance relationship. Once united and settled into life in Milwaukee, Butler formed GGOOLLDD and ... eventually let Ziemann join her venture. The rest was history. My First Band is sponsored by Boulevard Brewing and Kesslers Diamonds. The show is edited by Jared Blohm. You can listen to My First Band on iTunes, Stitcher, Spotify and wherever else you get podcasts. Music used in this show comes courtesy of Devils Teeth (“The Junction Street Eight Tigers”), Number One Fan ("Come On"), and GGOOLLDD ("GGOOLLDD").

There are two kinds of advertising.The goal of the first is to make yours the company the customer thinks of immediately and feels the best about when they – or any of their friends – need what you sell. This is called a http://www.mondaymorningmemo.com/newsletters/swordfish_thoughts/ (“relational”) ad campaign. It works better and better with each passing year. The goal of the second kind of advertising is to cause the reader/listener/viewer to buy something from you immediately. I began my career writing these “transactional” ads. I was good at it. This type of campaign is called “direct response.” Transactional ads work less and less well the longer you run them. Today I write only the first kind. If you have the staying power to build a relational ad campaign, you're going to need to remember your origins. You're going to have to write your Genesis Story. There are two kinds of staying power. The first is financial. Here's my advice: Don't launch a relational ad campaign so big that you would not be able to sustain it indefinitely. If you say, “I can fund this for 6 months, but by then it needs to be self-supporting,” then you're spending more than you can afford. It's impossible to predict the moment of breakthrough, that moment when all your previously fruitless efforts will begin to radiate results like a newborn sun. This is why you have to have the second kind of staying power: emotional staying power. Three or four months into your campaign, you're going to begin to panic. But the only thing worse than never launching a relational ad campaign is to launch one and then abandon it. Relational ad campaigns are never about having the lowest price. A customer who switches to you for reasons of price alone will just as quickly switch from you for the same reason. And there is nothing that some other company can't do a little worse and sell a little cheaper. People don't bond with companies so easily as they bond with people. We bond with people we like, people we feel good about, people we think we know. Here are three examples of well-told stories of origin:“My Dad was a house painter. He taught me to sand and scrape old paint until my fingers were aching and raw. But I wanted to make him proud, so I always worked hard. I'll never forget the day we opened our brown bags at lunchtime and he said, “Son. I'm proud of how hard you work, but I hope that someday you'll get a job where you can wear a tie.” And because I wanted to make him proud, I decided to open a jewelry store. I watched as my Dad took his last seven hundred dollars out of his sock drawer to help me get started. But he never got to see that store. He died just before it was open. I lived on wieners and beans for the next 11 years until I finally figured it out:  Lose the tie… And be a regular guy just like your Dad. That's when things turned around for me. I've been sharing the story of that 700 dollars with young entrepreneurs in High Schools and Colleges for years. America's newest and best Kesslers Diamonds is about to open in front of Cabela's next to the Rivertown Mall in Grandville. I'm Richard Kessler, and I'm hoping to become your jeweler.” Your origin story doesn't have to be your first ad. Some of the most successful stories of origin have been introduced after the advertiser had already become a household word.Tom Heflin was a railroad conductor. His wife had a sister. That sister had two little boys. One day she took those boys on a train to Winslow, Arizona to spend a few days with them. Tom took those boys out into the desert to collect rocks. One of the little boys grew up to be a pediatrician. The other just kept pickin' up rocks. I've never been able to explain what got into me that day …but it's never left me. It has something to do with how the beauty of nature is made permanent,...

Don't blink or you'll miss this marketing gem. Read more about it at www.MondayMorningRadio.com.

The commercial is short and to the point: "Please take me to Kesslers."  It lasts only 2 seconds.  But Kesslers Diamonds runs the "blink" ad, and others like it, twice an hour, every hour, on 30 or so different radio stations where the Wisconsin-based retail jewelery chain promotes itself.  It's not the only marketing that founder and President Richard Kessler engages in, but it is indicative of his unconventional style. On this edition of Monday Morning Radio, produced in cooperation with Business Unconventional on 710 KNUS AM in Denver, co-hosts David Biondo and Dean Rotbart trace the unlikely mega-success of Kesslers Diamonds and its two-decade plus association with Roy H. Williams Marketing of Austin. Don't be fooled.  Although Richard has yet to teach an actual course at The Wizard Academy, we defy any business owner - especially one whose company works in retail - to listen to this full audio and not come away with valuable, practical, entrepreneurial insights. Be sure to follow B. Unconventional on Twitter: @BUnRadio and subscribe to Roy H. Williams's Monday Morning Memo.  The best things in life really are free! Run Time: 30 min 16 secPhoto: Richard Kessler, Kesslers Diamonds 

Roy H. Williams points to Wisconsin's largest diamond and diamond engagement ring jeweler, Kesslers Diamonds, as an example of a company that caught the Pendulum at the right time and really succeeded from understanding how the Pendulum operates.  Kesslers Diamonds is owned by Richard Kessler. This is Part Three of Four. Roy advises listeners and readers of his new book, Pendulum, to stay away from "Me" advertising and instead make a connection with customers and prospects by speaking about something that both seller and buyer care about.  In the case of Kesslers Diamonds, that "something" was the fight against breast cancer. Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com. Innovative business owners and entrepreneurs who would like to share their stories with Monday Morning Radio listeners are invited to contact us at: 303-800-6081.  Sponsorship opportunities are also available for those seeking to reach small business decision makers. Original Broadcast Date: June 10, 2012Photo:  Wizard Academy students 

Roy H. Williams points to Wisconsin's largest diamond and diamond engagement ring jeweler, Kesslers Diamonds, as an example of a company that caught the Pendulum at the right time and really succeeded from understanding how the Pendulum operates.  Kesslers Diamonds is owned by Richard Kessler.  This is Part Three of Four. Roy advises listeners and readers of his new book, Pendulum, to stay away from "Me" advertising and instead make a connection with customers and prospects by speaking about something that both seller and buyer care about.  In the case of Kesslers Diamonds, that "something" was the fight against breast cancer. Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo.  Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver.  It is also available as a live stream from www.710KNUS.com. Innovative business owners and entrepreneurs who would like to share their stories with Monday Morning Radio listeners are invited to contact us at: 303-800-6081.  Sponsorship opportunities are also available for those seeking to reach small business decision makers. Original Broadcast Date: June 10, 2012