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Ferdinand wanted to make cars for the people, but the Porsche brand we know is an empire of performance. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients, so here’s one of those. [ASAP Commercial Doors Ad] Dave Young: Welcome to The Empire Builders Podcast. It’s the podcast where we talk about empires that were built, businesses, business empires. You know what we… If you’ve listened before, you know… Stephen Semple: Something like that. I get it. Businesses that have done pretty well over the years. Dave Young: They started small. Stephen Semple: They started small. Dave Young: They started small and then they got big. They got so big to the point that you could call them an empire. Stephen Semple: That’s it. That’s the idea. Dave Young: It’s a pretty simple premise. Stephen Semple: That’s it. Dave Young: So as we counted down, Steve told me the topic today and it’s Porsche. Stephen Semple: Yes, sir. Dave Young: Porsche. I’m assuming this is the car. Stephen Semple: The car, yes, the car. Dave Young: Okay. Stephen Semple: The car. Dave Young: And I’m trying to… I know some Porsche jokes, but I probably shouldn’t tell those on this show. I’m trying to think if I’ve ever actually been in a Porsche. Stephen Semple: Oh, well then you’ve got to come up and see me, Dave. Dave Young: You own one. I know you own one. Stephen Semple: Well, I have one. Bernier’s got two. I don’t know how many Steve has. Dave Young: I see how it is. I see how it is. Maybe I will tell my Porsche joke. So you guys that own them, do you call it Porscha? Because some of us just say Porsche. Stephen Semple: Well, if you actually take a look back, that’s the proper German pronunciation as Porsche. Dave Young: Porsche, okay. Stephen Semple: And it’s supposed to not be… It’s not Italian Porsche, right? So it’s Porsche. Dave Young: Porsche, Porsche. Okay, I’ll accept that. I’ll accept that. I’m guessing we’re- Stephen Semple: Well, look, you got to always call a dealership to double check. They’ll tell you. Dave Young: Now, if I had to guess where we’re headed to start this off sometime around the 40s, maybe earlier. Stephen Semple: A little earlier than that, actually. It was founded by Ferdinand Porsche in 1931 in Stuttgart, Germany. You’re not far off. But the interesting thing is where the growth really happened, even though that’s when it was founded, when things really started to happen, was actually post-World War II. Dave Young: That makes sense. Stephen Semple: You’re correct on that. Dave Young: So, it started in 31 and by the time you hit the late 30s and 40s, you’re part of the war machine. Stephen Semple: Yes. Dave Young: Okay. Stephen Semple: So it was founded in 1931, Stuttgart, Germany by Ferdinand. And when we take a look at the history of the business for a very long time, they were a part of the VW group, although they were recently spun off into their own separate business. And there’s a lot of shared history between VW and Porsche. A lot of people make fun of the fact that it’s basically a VW. There’s so much connection. Now here’s the other thing is, there’s a lot of connection in Nazi Germany here as well. And I mean- Dave Young: That’s what I was intimating but trying not to say, but yes, there was definitely. Stephen Semple: And not one of these ones of, “Oh, I’m a business and I got sucked up into the machine.” I mean, very early on. Very early on. Ferdinand was a member of the SS following the war, both he and his son were charged. Dave Young: No kidding. Stephen Semple: He served two years in jail. His son six months. So we’re not talking loose connections here. He was a buddy of Adolf. Let’s just put it out there. And if you remember, going back to episode 21, VW was founded by Nazi Germany. So episode 21 about The Beetle, and Ferdinand was the guy who designed the Beetle. Dave Young: Right, right. I remember you saying that, Ferdinand Porsche. Stephen Semple: And look, Porsche has not always had the success it has today. It’s become pretty big. They do 40 billion EU in sales. They have 40,000 employees. They make 300,000 cars. There was a time that they’re making cars in the hundreds and thousands. It wasn’t that long ago. But let’s go back to Germany to the early 1900s. And if we think about Germany at that time, pre-World War II, pre-World War I, there was lots of history of engineering and science in Germany. More Nobel Prizes in Science was awarded to Germany than anywhere else in the world at that time. Dave Young: Right. Stephen Semple: Germany was a real leader in science and engineering. And the first commercial automobile was made in Germany by Mercedes-Benz. So it’s 1906 and Daimler recruits Ferdinand because Ferdinand had been the winner of the Pottingham [inaudible 00:06:05] Prize, which is the automotive engineer of the year, which is given to new chief engineers and basically allows the person to have this designated doctor engineer honoris causa, Ferdinand Porsche. And he would go around calling himself all of that. Dave Young: Okay. Stephen Semple: And this is an honorary doctorate because he never actually finished college, but he had real engineering chops, Ferdinand. So he moves to Stuttgart, which at the time is a center of car making in Germany, including all the suppliers. And he works for Benz for 20 years. Okay. Now, it’s Germany in the 1930s and 2% of the population own a car in Germany as compared to the United States, which is 30%. Dave Young: In that time? Stephen Semple: In that time. Dave Young: Okay. Stephen Semple: Ferdinand comes up with this idea of we should make an inexpensive car. We shouldn’t be making car for the wealthy. We should make an inexpensive car. The board rejects the idea. Ferdinand leaves in 1929. And in 1931… Kicks around for a few years, and then 1931 starts a consulting firm. Now, this dude knew how to name things. You’re ready for the name of the company? Dave Young: Of the consulting firm? Stephen Semple: Of the consulting firm. Dave Young: Okay. Stephen Semple: I have to read this to get it right. The Doctor Engineer Honoris Causa Ferdinand Porsche Construction and Consulting and Design Services for Motor Vehicles. Dave Young: Now, if I know anything about German, that was all one word that you just said, right? Stephen Semple: Well- Dave Young: No spaces in between any of those words. Stephen Semple: Translated, you’ll see it as Dr. in H period, C period, F period, Porsche, capital G, small M, small B, capital H. Dave Young: It just rolls off the tongue, doesn’t it? Stephen Semple: Now, here’s the crazy thing. Up until 2009, that remained the official name of the company. You actually can find, if you see Porsche’s older than that, that if you look for that, it’ll be stamped somewhere in the car that that’s the manufacturer. Dave Young: They changed it finally because it was just too expensive to- Stephen Semple: It cost too much- Dave Young: Put that many letters in a dye cast. Stephen Semple: Exactly, exactly. Dave Young: Holy cow. Stephen Semple: So it’s 1934 and they land a contract with Germany to design a small affordable car for the people called the Volkswagen. Dave Young: Volkswagen. Stephen Semple: Beetle. Right, there you go. Now, here’s the thing that’s weird. Post World War II, the allies are in trying to rebuild Germany and no one owns VW. VW was owned by the state. So now it’s in the hands of the British and the British and the allies want to create a strong economy in West Germany because it’s now the Cold War. So the big defense to defending against East Germany and the expansion of communism is to really get the economy going in Germany. And so the British government, as we know from episode 21 about the Beetle, approached Porsche who designed it and said, “Help us get this car built.” And this is where it gets just a little bit weird because the son goes in one direction. Ferdinand’s doing his own thing. They both got arrested for war crimes. Son gets out first because he did six months. And his son’s name’s Ferry and his dad is in jail for two years. So between this time where dad’s still in jail and son’s out, here’s one of the things they did towards the end of the war. We don’t know exactly how many, but it was probably about 20 of their best engineers and they moved them out into the farmland of Austria and basically had them working in a barn because they didn’t want to get them arrested or killed, quite frankly. So Ferry gets out and he goes to this barn in Austria and he’s looking around and he goes, “What the heck are we going to do to make some money? Let’s start fixing up cars.” Now, not a huge business fixing up cars. It’s post-war and there weren’t a lot of cars in Germany anyway, but they had to do something. Then the dad gets out of jail and he ends up doing this work with Volkswagen. Now, here’s what’s interesting. And this is where the really tight ties between Porsche and Volkswagen start. The deal that the German government gives Ferdinand, the deal that the allies give Ferdinand is this. Dave Young: Stay tuned. We’re going to wrap up this story and tell you how to apply this lesson to your business right after this. [Using Stories to Sell Ad] Dave Young: Let’s pick up our story where we left off and trust me you haven’t missed a thing. Stephen Semple: The deal that the allies give Ferdinand is this. We want your help designing and distributing this car. We will give you a royalty for every VW Beetle sold worldwide. Dave Young: Wow, that’s pretty generous. Stephen Semple: Well, no one knew it was going to be such a huge success and basically go for 50 years that car was being built. Dave Young: Right, right. Stephen Semple: So for a long time, the biggest source of revenue for Porsche was royalties on VW Beetle sales. Dave Young: Wow, okay. So it really- Stephen Semple: Isn’t that crazy? Dave Young: It really wouldn’t exist if that deal hadn’t been made. Stephen Semple: May not have, may not have. Now, meanwhile, Ferry, who has design chops of his own and loves cars, started tinkering around with vehicles. And what he started to do was put big engines in small cars. There was all these Beetle parts lying around. He would build a car, this little car, and he’d put a big engine in it. And if you go back in the time, if you go back and take a look in the late 30s, early 40s, and you take a look at Ferraris and things like that, you take a look at the race cars at the time, they were two-thirds engines. They’re these massive engines. So he went the opposite direction. He said, “Well, let’s take a little car and put a big engine in it.” And he’s driving around and he goes, “This is fun.” Because he’s basing it on parts lying around, which is the VW stuff. It’s an engine in the back. This becomes the Porsche 356, which is basically Porsche’s first car. So they start making this car and they wanted to make it somewhat affordable. So the price was $3,750, which would be $42,000 today. And they also wanted to have it as being a daily driver because again, everybody else making performance cars were not daily drivers, had a trunk, bunch of things, daily driver. And this is an important part of Porsche’s DNA. We’re going to come back to this a little bit later, this idea of it being a daily driver. So coming out of World War II, sports cars, industry’s happening and everybody’s got one. MG and Jag in the UK, there’s Ferrari in Italy, you get the idea. Now, one thing I forgot to mention that’s interesting and still today, the government state of Lower Saxony, which is basically would be the state, they still own 20% of Volkswagen. Dave Young: Really? Okay. Stephen Semple: I forgot to mention that. Dave Young: Who are they now? Stephen Semple: Well, Volkswagen’s still around. Volkswagen’s still- Dave Young: No, who is the Saxony? Stephen Semple: Well, it’d be like saying the state of Texas. It’s a state. Dave Young: Okay, it’s just a part of Germany. Stephen Semple: Part of Germany and that government still owns 20% of the company. Dave Young: What a world. Stephen Semple: Now there’s all this stimulus going on in Germany to try to get the economy going. One of the things that they did, there was a really interesting tax rate. There was an interesting tax structure. There was a very high marginal tax rate. Now, ordinary people were taxed at 15%, but the marginal tax rate could go as high as 95%. And the reason why they wanted to do this was create this incentive for reinvestment. So there’s all this… As they’re making money, there’s this heavy reinvestment. And in the early 50s, racing is really exploding. Automobile racing is really exploding, but the lines between professional and amateur is blurry. If you remember, James Dean and Steve McQueen and other actors, Paul Newman, were all racing. Dave Young: Right. Stephen Semple: They’re all racing vehicles. And Jaguar and Porsche were trying to do the same thing in terms of creating this daily driver that you could race. Now in the end, Porsche won, and I think part of it is because quite frankly, they just built a better vehicle. There was a time where the joke with Jaguars was you had to own two because one would always be in the shop and one… And going back to the early DNA, Ferry Porsche was quoted as saying, “We have the only car that can go from an East African safari to race in the Le Mans to take out to theater and then drive on the streets in New York.” Dave Young: Wow, okay. Stephen Semple: And look, today, Porsche still heavily advertises that. They will advertise a Porsche driving through the snow with ski racks on it. And not their SUVs, the 911. This is very much part of it. And if you think about it, this parallels what Rolex did in the early days. You remember from episode 184 with Rolex. Rolex, the Submariner, the Explorer. Dave Young: Target by niche. Stephen Semple: Target by niche and make it tough and something that you could use and wear day to day. So it’s 1954 and Porsche’s selling 588 cars and about 40% of them is in the US. So really what’s making things hum with them is all those Beetle sales. And it’s the ’60s, the Ford Mustang comes out, the Jag E type comes out, the Austin-Healey comes out, and Porsche decides they need a new vehicle. And they were going to do a sedan, a four door sedan. But what they realized was they didn’t really want to compete with Mercedes and BMW. So they looked around at the other German car manufacturers and they said, “You know what? That’s probably not the place to go.” They had designed it up and that project failed. They had also been working on a six cylinder Boxter engine. So Boxter engine, the cylinders are opposed, so they’re like boxing. And the whole idea is that lowers the center of gravity of the weight of the engine. And they had a project that they were working on that that didn’t go ahead. So they stepped back and they went, “Maybe what we should do is just reduce the size of the sedan and put that engine in it.” That’s what they did. And that became the Porsche 901. Except there’s a problem. Peugeot had the copyright for zero in the middle of a bunch of numbers in France. They couldn’t call it the 901 because of that copyright. Dave Young: So they called it- Stephen Semple: So they called it the 911. And that’s now the iconic Porsche car. 1966, they sell 13,000 of these cars. Now, here’s the thing that I think is very interesting. And Porsche, as far as I could figure out, is the only car manufacturer that does this. First of all, they’ve maintained the 911 forever, but even on top of that, Porsche really understands design language. We can all recognize a Porsche. Dave Young: Right. Stephen Semple: We can recognize one from 2020. We can recognize one from 1999. We can recognize one from 1970. Even though they’ve upgraded the technology, they’ve changed the design of the car. They’ve now come out with the Cayman and the Macan and the Cayenne. They’re all recognizable as that vehicle. They’ve done a great job of doing that. I think that was a lost opportunity, frankly, when Tesla came out because they had a clean design slate. Tesla could have done that. But I think that’s really interesting how they’ve managed to maintain, even though they’ll modernize it. In our minds, we still will see one and go, “That’s a Porsche.” Dave Young: Sure. And the great car brands are able to do that. Stephen Semple: Yes. Dave Young: Audi is always going to be an Audi. Volvo is always going to look like a Volvo. And in the Portals class at Wizard Academy, one of the videos that I use to demonstrate that, there’s a language. If you combine specific shapes and specific lines, that all adds up to that brand of car. And so I’ve got an old video that I got when I was in the Motor Press Guild from Audi. It was just a video that was made for journalists with an Audi designer explaining all the lines on the car when they came out with the Q7 and how it still maintained the Audi design language. It was fascinating. Stephen Semple: It is. Dave Young: So Porsche could tell you that and the cool thing is those designers can tell you that. It’s hard for you and I to go, “Well, I can look at it and say, “That’s a Porsche.” But to be able to put it into words that describe it to someone else, is a gift. Stephen Semple: What’s really interesting, my nephew, Jeffrey, he loves Audi’s. That’s what he has. And he’ll even make the comment, he doesn’t like the Porsche’s because you feel like you’re in a bubble. Audis are very square. If you look at the back of an Audi and you look at the rear end of a Porsche, it has hips. But again, he’s even, “They’re great cars, but I like the squareness of the Audi.” So that’s interesting. Dave Young: Audi Audi has a fairly, not perpendicular, but an upright grill more so than a … And that’s part of their design language. Stephen Semple: So the whole DNA of Porsche came from this whole idea of a small car. Dave Young: Big engine. Stephen Semple: Big engine, daily driver, that was the whole idea is, it’s supposed to be a car that you can drive every day. That’s the core, core, core, core principle. That’s why they always have decent sized trunks. I remember when Gary bought his Boxter, one of the things he loved about it is you can actually put two sets of golf clubs in that car. Dave Young: Okay. Stephen Semple: Right? Now, here’s what’s fun. There was a time where when they were really wanting to get things going, they did some great print advertisements. So they had ads like bug killer. Another one was calling it transportation is like calling sex reproduction. Dave Young: Okay. Stephen Semple: Now, two of my favorites, one was not perfect. It would list 20 or 30 races that Porsche won. And if you actually read it, there was two that it didn’t. Dave Young: That they didn’t, “We didn’t win all the races.” Stephen Semple: So not perfect. Dave Young: That could have been driver error. Stephen Semple: That could have been. But Dave, you were going to make some jokes. Porsche’s able to laugh at itself. It actually had an ad that said, “Small penis? Have I got a car for you? If you’re going to overcompensate, then by all means, overcompensate.” Dave Young: I love it, I love it. Well, and that’s always the thing, the jokes are not about the car. Stephen Semple: But they actually ran that ad and I believe it ran in Car and Driver Magazine. I cannot imagine getting that ad approved. Dave Young: That’s amazing. Stephen Semple: And look, their own drivers are like, “Yeah, whatever.” Dave Young: Sure, compensating all I want. Absolutely. I love that story. Well, thank you, Stephen. I love the story of Porsche. Stephen Semple: There you go. Dave Young: And get out there and enjoy it or just buy me one and send it here. Thank you. Stephen Semple: All right, thanks, David. Dave Young: Thanks for listening to the podcast. Please share us. Subscribe on your favorite podcast app and leave us a big fat, juicy five-star rating and review at Apple Podcasts. And if you’d like to schedule your own 90-minute Empire Building session, you can do it at empirebuildingprogram.com.

Lucious Lowe never saw his empire, but his son and son-in-law figured out how to give the customer what they needed. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is… Well, it’s us, but we’re highlighting ads we’ve written and produced for our clients, so here’s one of those. [OG Law Ad] Dave Young: Welcome back to the Empire Builders Podcast. I’m Dave Young, Steve Semple’s here, and we’re going to talk about another empire. Stephen Semple: Another one. Imagine that. Dave Young: And it’s another one of these big boxes. Stephen Semple: Yes. Dave Young: So this is brick and mortar big box store. And so there’s two things. One thing I love, one thing I hate about big box stores in this category. I used to love going down to my local hardware store and just tooling around. Stephen Semple: Yeah. Dave Young: And I guess you can still do that, but there’s something about some old guy walking up and chatting with you about what you could maybe buy or not. Stephen Semple: Yeah. Dave Young: And so Lowe’s is our subject today. Stephen Semple: Yes. Dave Young: I’m interested to see how they started. And again, I love shopping at Lowe’s, I hate shopping at Lowe’s, for two different reasons, right? Stephen Semple: Yeah. Dave Young: The variety. It’s all there. Stephen Semple: Yes. Dave Young: The old guy that knows every piece of hardware in the store. Good luck finding that person. I mean, they may be there, they may not. It’s hit and miss. Stephen Semple: Yes. So the first Lowe’s, of course, started as one of those old-timey hardware stores. Dave Young: Sure. Stephen Semple: It was a 3000-foot store in 1921 in North Wilkesboro in North Carolina by Lucius Smith Lowe. That’s basically the first Lowe’s was way back in 1921. Dave Young: Lucius Smith Lowe. Okay. Stephen Semple: But the success of Lowe’s actually did not come from Lowe, but rather an in-law named Carl Buchan, who came on the scene in 1943. Dave Young: Okay. Stephen Semple: So when Lucius died in 1940, the business was inherited by his daughter, Ruth Buchan, who then… Now, I was not able to find the family story on this, because I find this interesting. It was inherited by the daughter, who then sold the company to her brother, and I always thought, “Why’d the brother not inherit the business?” Dave Young: Right? Stephen Semple: Now, I also get why she probably sold it, because as we know, one of the really big problems, especially back in the 1940s, was women couldn’t get credit, and it was very, very, very hard in the forties for a woman to actually run a business. So I also understand why she sold. Dave Young: Yeah. Yeah, and weird estate planning goes on that you don’t know why they did what they did. Right? Maybe the son had an insurance policy. Right? Stephen Semple: Who knows? Who knows? Dave Young: I don’t know, but maybe he got… Who knows? Stephen Semple: Now, at the same time, when she sold it to her brother, her husband, Carl, ended up becoming a partner in the business. Dave Young: Okay. Stephen Semple: So it was this really weird, father dies, it goes to the daughter, the daughter sells it to the brother, and the husband ends up becoming a partner. Dave Young: Who knows about the transactions inside family businesses, right? That’s a… Stephen Semple: Right? All I’m just saying is, if it sounds weird, it was. Dave Young: Yeah. Stephen Semple: That’s all I’m saying. But moving forward, what’s really incredible is today, Lowe’s is 1700 locations doing 80 billion in sales. So it is- Dave Young: That’s not nothing. Stephen Semple: That’s not nothing. That’s not nothing. But back in the early forties, hardware stores did not have building supplies. They didn’t have plywood, they didn’t have… They didn’t have building supplies. Dave Young: Yeah, yeah. You went across to the lumber yard to get that stuff. Stephen Semple: Correct. Correct. Dave Young: Yeah. Stephen Semple: And so one day Carl gets this deal on toilets, and he decides to buy a whole pile of toilets. When I say a whole pile, the whole truckload, which was 400 toilets. Dave Young: Okay. Stephen Semple: And James? James Lowe comes in the office one day and he’s like, “Toilets in the office.” And he says, “Carl, why is there toilets in the office?” He goes, “Well, I bought 400 of them and I ran out of space, so they’re sitting in here.” And he’s like, “We don’t sell toilets.” He goes, “Well, we are now, because we got 400 of them.” Dave Young: “Yeah, we sell toilets. Sell them or else.” Stephen Semple: “[inaudible 00:05:20] now!” So, “Yes we are.” And what turns out is that they sell out really quickly. And Carl looks into this a little bit more and he sees this trend. Right? Think about it. It’s 1946. What’s happening in the United States? There’s a building boom. Right? The number of homes being built has grown 10 times over the last three years, because we got the baby boom happening. We got the return of the soldiers, we got the baby boom, we got the sprouting up of the suburbs. That part is growing. So they sell out these toilets in like a week, and so he wants to open a second store. He goes, “Look, here’s what I want to do. I want to open a second store and we’re going to sell everything for building and fixing a home. Everything. We’re going to turn specialty stores into one shop.” So in other words, you don’t have to go to the plumber… you know. Look, this is another variation on the department store and the convenience store. Dave Young: Absolutely. Stephen Semple: So Lowe agrees, and they invest a hundred and sixty thousand dollars in the second store, and it’s a 10,000 square foot, so they’ve gone from 3000 square feet to a 10,000 square foot store in Spartan, North Carolina. Dave Young: And so yeah, we tripled the size. It’s all the space we’ll ever need. 10,000 feet. Stephen Semple: Right. So it’s 1949, and literally customers are coming. Yeah, that’s right. It’s 10,000 square feet. I missed that for a minute. Yeah, yeah. Hold that thought. Dave Young: “Hang on.” Stephen Semple: Hold that thought. So it’s so popular, they’re actually finding customers are coming from states away from, outside of North Carolina. So Carl wants to open a third store, and Lowe doesn’t want to. He doesn’t want to grow this thing. Dave Young: Isn’t it amazing that the whole company’s not called Carl’s instead of Lowe’s? Stephen Semple: Well, here’s what ends up happening. Lowe says, “Look, I don’t want to do this. Why don’t you just buy me out?” Carl buys out Lowe, but says, “Well, let’s keep the name.” Dave Young: Yeah. Stephen Semple: “Let’s keep the name.” Dave Young: Yeah, that’s smart. You got equity there. Stephen Semple: Yeah. So in 1952, Lowe is bought out, but they keep the name. And it expands rapidly. They quickly open 13 more stores. [inaudible 00:07:27] Dave Young: Oh, wow. See, I did not know they were this old. Stephen Semple: Yeah. So it starts growing like crazy, but then they hit a problem. After six years, profits stall. Dave Young: Oh, okay. Stephen Semple: What he notices is, he’s been focusing on opening stores, but not focusing on the buying experience. And if you went into a Lowe’s at that time, it was super disorganized. Stuff was just all over the place. Dave Young: Okay. Stephen Semple: And so it was not appealing. So he hires Bob Strickland, marketing guy. Bob points out that people come in to get what they need, but what if we were able to make them to stay and buy other things? Like instead of an oven, how about a whole kitchen? Dave Young: Sure. Stephen Semple: So he says, “Let’s be like a department store.” They looked at how Sears was laid out, right? There was these departments. Dave Young: Yeah. Stephen Semple: And basically this is the model that they created, which is really the template that all these big box home improvement stores are built on. Here’s the appliance section, here’s the flooring section. Dave Young: Yeah. Stephen Semple: But it didn’t just have flooring. It had, okay, along with the flooring, the caulking and the this and the… Dave Young: Yeah. Stephen Semple: All the things that you need with it. Dave Young: So take those toilets out of the power tool section and put them where they belong. Yeah. Stephen Semple: Yeah. So they create this template that they’re going to roll out, and before they’re ready to roll it out, Buchan passes away. Dave Young: Oh no. Stephen Semple: And so now it’s up to Strickland to open with the new idea. So Strickland takes the ideas. He opens five stores on it. They’re super successful. In two decades they got a hundred and eighty stores, 1978 they’re the largest in the region, 1979 they’re 200 stores, and they just grow and grow and grow and become what they are today. But Lowe’s basically built this idea. The two innovations Lowe’s did was built this idea of, “We should have a store that’s dedicated to home improvement,” because they saw the trend on it. And then they created this whole idea of looking at department stores and saying, “This is how a home improvement store should be organized.” Dave Young: Yeah. Stephen Semple: That template? That template, that idea that every one of these big box home improvement stores is built on, was created by Lowe’s. Dave Young: Stay tuned. We’re going to wrap up this story and tell you how to apply this lesson to your business right after this. [Using Stories to Sell Ad] Dave Young: Let’s pick up our story where we left off, and trust me, you haven’t missed a thing. Stephen Semple: … that idea that every one of these big box home improvement stores is built on, was created by Lowe’s. Dave Young: Well, and so the reason I didn’t know about them when I was younger is that they started in the east and slowly moved west. Stephen Semple: Yeah. Yes. Dave Young: And I don’t know where Home Depot started, but in the Rocky Mountain West and Western Plains, there were Home Depot stores long before there were any Lowe’s stores. Stephen Semple: Yeah. Yeah, yeah. Dave Young: So it’s just a matter of growth at that point then, right? Stephen Semple: Right. Dave Young: They figured out the formula. Stephen Semple: They figured out the formula, and then it’s just grow, grow, grow. Dave Young: I’m guessing that, yeah, Home Depot probably has a similar story. Either they copied Lowe’s or they figured it out themselves that this is the right way to do a big box home improvement store. We going to do that one sometime? Stephen Semple: Well, I don’t want to say much, because we are going to do… Oh. Dave Young: Okay. All right. I’ll hold that for another day. But- Stephen Semple: Well, what ends up often happening when I’m researching these things, there’s no way to do it without learning about both. Dave Young: Sure. Stephen Semple: So often that’s the reason why when we’re doing these, there will be two in a category, because you learn about both of them at the same time, because they have kind of a shared history, right? Dave Young: Well, and those guys absolutely copy each other. Right? Stephen Semple: They did. Dave Young: I think we go back, I don’t know what episode it was, but we talked about Cabela’s, and then we sort of told the story of them being eventually bought by Bass Pro. Stephen Semple: Right. Dave Young: And the [inaudible 00:12:08] Bass Pro, I think… Well, at least according to the people that I knew at Cabela’s, they were the first ones to build this giant experiential store. Right? Stephen Semple: Well, in Sam Walton- Dave Young: And so… But that gets copied. And Sam Walton, same thing, right? Stephen Semple: Well, Sam Walton has openly stated that he stole a lot of his ideas from Sol Price. Dave Young: Yeah. Yeah. Stephen Semple: He has come right out and said that. He’s like, “Oh yeah, I always watched what this guy did, and I’d always keeping my eye on him, because he was brilliant.” Right? Dave Young: Yeah, I mean- Stephen Semple: Who was the founder of Costco. Right? So. Dave Young: At the end of the day, these are just sharing good commerce ideas. Right? Stephen Semple: Yeah. Dave Young: Nothing new under the sun here. Stephen Semple: Yeah. Dave Young: There’s a reason that every ancient city has a bazaar, a marketplace where they all gather, right? You make it convenient for consumers by, even though you’re 10,000 little competitors, you’re all in one place. Stephen Semple: Yeah. What I really liked, again, about this story, was Lowe saw a trend going on in the United States, and the trend was, “People are building these homes, and so there’s going to be more demand for home improvement stuff. How do I make it easier?” Again, that theme of, “How do I make it easier for the consumer? Wouldn’t it be so much easier for the consumer if it was this one stop?” Dave Young: Yeah. [inaudible 00:13:29] Stephen Semple: Now, the other thing I thought that was brilliant is that when the profits stalled out, he didn’t flip to, “I need more leads, I need more customers.” He didn’t go there. He went, “Oh, if this has stalled out, there’s something I’m doing wrong inside my four walls.” Dave Young: Yeah, yeah. Stephen Semple: And he looked at the experience and he said, “Okay, I’ve already got customers. What I need to do is if I make that experience better, the customers will return more often and will spend more.” I remember going to a presentation from the folks from Barnes and Noble, and Barnes and Noble talking about how they… And Ikea’s the same. They would measure how long somebody was in the store. Ikea’s amazing at this. And what they know is, the longer you’re in the store, the more you spend. Period. So what’s their whole objective is “I’m going to keep you in the store. How do I do that? I’m going to put a restaurant in. I’m going to put in a place where you can stick your kids to play. I’m going to make it so that you’ve got to walk the maze.” The point is, the longer you’re there, the more you’re going to buy. And not only that, Ikea’s figured out, “If I display these things this way, people will stop and look at it,” so that they do move through the stores slower. Dave Young: Yeah. You- Stephen Semple: But Lowe’s really caught into- Dave Young: And there’s sort of a logical progression to it. Stephen Semple: Right. Right. Dave Young: Yeah. Stephen Semple: So Lowe’s created that idea of “Let’s do this one stop shop.” And then the next one was, “Okay. Now that we’ve made this idea more convenient, let’s now make this idea more enjoyable and also more convenient, because there’s all these ancillary things that you need when you’re doing that in the moment. Let’s put all that stuff together.” Dave Young: Well, and you bring designers in because if you’re coming in for all these kitchen products- Stephen Semple: Yeah, absolutely. Dave Young: … maybe you don’t know how to put that all together and make it look good. Stephen Semple: Yeah. Yeah. Dave Young: Right? So here’s you’re somebody that can help you lay it out. Stephen Semple: Yes. Dave Young: And then they can sell you all the materials that either you or your contractor need to make it happen. Stephen Semple: Now what we know is, David Young is going to leave this talk with an even more love-hate relationship of Lowe’s. Am I right? Dave Young: I’m not remodeling anything. No, I love walking around a Lowe’s. I find it hard to… If I need some adhesive, I need some Gorilla Glue or something, and I walk into a Lowe’s, two things are going to happen. Unless I’m in just a blazing hurry and I’ve left someone in the car with the car running- Stephen Semple: Yeah. Dave Young: … I’m going to just wander around. Stephen Semple: Yeah. Dave Young: And I’m likely to walk out with something else besides the glue. Along with the glue. Stephen Semple: Correct. Yes. Dave Young: Sometimes without the glue, because I forgot why I went in. Stephen Semple: Oh God, yeah. Dave Young: But that’s a whole different psychological thing. We just finished talking about that at my portals class this week. Stephen Semple: Oh yeah, [inaudible 00:16:25] Dave Young: Tell you about that sometimes. That was fun. Stephen Semple: It’s a thing. It’s a thing. Dave Young: We had a blast. Yeah. Wow. Lowe’s. Stephen Semple: Yeah. There you go. Dave Young: Now I’m thinking in my head, what do I need? You know, near Wizard Academy, we’re not really close to a Lowe’s. You’ve got to drive 20 minutes or so to get to a Lowe’s. Stephen Semple: Yep. Dave Young: But about 10 minutes, 15 minutes away is independently owned Ace Hardware store. Stephen Semple: Yep. Dave Young: And I love that one too. Right? Because if you’re really just looking for a tool or some little hardware bits and bobs, you’ll always find it there. Right? [inaudible 00:17:02] Stephen Semple: Yeah, well, because Ace is the place with a helpful hardware man, right? Dave Young: Yeah. And they’re helpful because they’re locally owned. So there’s always somebody in there that can, “This is not the glue you really want. You want this.” Stephen Semple: Right. Right. Dave Young: “Oh, I thought I just wanted Gorilla Glue.” But this guy knows. Stephen Semple: Right. Dave Young: So it’s two different experiences, and a lot of your choice in it is based on experience. Stephen Semple: Yeah, yep. Yes. Dave Young: I mean, shoot. When we lived in western Nebraska, they eventually got a Lowe’s, but they had a Home Depot first in Cheyenne, Wyoming. We were a hundred miles from there. Stephen Semple: Right. Dave Young: And there was a lumber yard in Sydney, and there was a hardware store in Sydney, and we would drive to Home Depot a hundred miles away. Stephen Semple: Yes. Yes. Dave Young: Because one, we could find any of it there. Stephen Semple: Yeah. Dave Young: And two, Cheyenne also had a Starbucks and a Baskin-Robbins and a… right? Stephen Semple: That’s the other thing that starts to end up happening, is you get one of these, and then the other things sprout up around that. Dave Young: Yeah. Yeah, you rarely see one off by itself somewhere. Stephen Semple: Yeah. Well, that’s the reason why you would see a movie theater, and then the restaurants go. Dave Young: Yeah, yeah. Stephen Semple: These things happen. But yeah. But you know, I was pretty impressed when I heard the history of Lowe, and also thought it was really interesting looking at this department store and bringing it across. And again, it’s that idea. Dave Young: Yeah. Stephen Semple: “Who outside of my world is doing this really well?” Dave Young: I kind of wasn’t surprised that their origin goes back as far as it did, because I think you always are going to assume that that started as a little hardware store somewhere, or a lumber yard. Stephen Semple: Yeah. Dave Young: But I was surprised that they started that growth curve as soon as they did. Stephen Semple: Yeah. Dave Young: Right? Stephen Semple: Yeah. Dave Young: So they were really the pioneers in that. So. Stephen Semple: Yep, and the key is you didn’t need more than 10,000 square feet, as you pointed out. Dave Young: Yeah. Well, you do today. Stephen Semple: Some of them are like, “Holy crap.” Yeah. Dave Young: You need 10,000 square feet in the kitchen part. Stephen Semple: No kidding. No kidding. Dave Young: All right, well, thank you for bringing that story, Stephen. I like that. Stephen Semple: All right. All right, thanks David. Dave Young: And congrats, Lowe’s, on decades and decades of money making as an empire. Stephen Semple: Yeah. Yeah. Awesome. Thanks, man. Dave Young: Thanks. Thanks for listening to the podcast. Please share us, subscribe on your favorite podcast app, and leave us a big fat juicy five star rating and review at Apple Podcasts. And if you’d like to schedule your own 90-minute empire building session, you can do it at empirebuildingprogram.com.

Podcast Episode Title:“Innovating with Plastic Parts w/ Joe Paonessa”Show Description with Highlights:In this episode of The Mostly Middle Tennessee Business Podcast, host Jim sits down with Joe Paonessa, owner of Edgecroft, to explore the fascinating world of plastics manufacturing and entrepreneurship. Joe shares his journey from Canada to Tennessee, detailing how he built a thriving business that manufactures and fulfills products for major brands like Squatty Potty.Highlights include:The real story behind “Made in the USA” labeling and the complexities of global supply chains.Joe's evolution from engineering student to business owner, including his early ventures in online tutorials and laundromats.How Edgecroft grew from a small operation to a 20,000-square-foot facility with 10 employees, and the strategies behind scaling and systematizing a manufacturing business.The importance of recycling and efficiency in plastics production, and how Joe's team minimizes waste.Insights into working with big brands, diversifying product lines, and the challenges and rewards of entrepreneurship in Middle Tennessee.Advice for business owners on building scalable systems, finding the right people, and leveraging local opportunities.Whether you're an aspiring entrepreneur, a seasoned business owner, or simply curious about the world of manufacturing, this episode offers valuable lessons and inspiration.Follow Joe:http://edgecroft.com_____________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos    __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

Podcast Episode Title:"Sax, Stages, and Stories w/ Steve Nieves"Show Description:Join host Jim as he sits down with saxophonist Steve Nieves, exploring his remarkable musical career spanning decades. Discover how Steve transitioned from local bands to touring with legendary artists like Jimmy Messina, navigating the music industry with dedication and joy. Highlights include:Steve's musical beginnings in San DiegoInsights into professional music performanceTransitioning to Nashville during the pandemicThe importance of band chemistry and positive culturePersonal faith and approach to musicianshipPerforming in local restaurants and tribute bandsA candid conversation about staying passionate, maintaining musical skills, and finding fulfillment in one's craft, this episode offers inspiration for musicians and entrepreneurs alike._____________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos    __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

Podcast Episode Title:"Feeding Hope w/ Frank and Sasa Georgalos"Show Description:Join host Jim as he sits down with Frank and Sasa Georgalos, owners of Grecian Family Restaurant and Bakery in Spring Hill, Tennessee. Discover how this Greek-American couple has become a beloved community cornerstone through their authentic cuisine, incredible Thanksgiving meal program, and unwavering commitment to helping those in need. Hear their inspiring journey from New York to Florida to Tennessee, their passion for scratch-made food, and how they've built a restaurant that's so much more than just a place to eat. Learn about their challenges, triumphs, and the deep love that keeps their family business thriving for over a decade.Episode Highlights:Authentic Greek cuisine and family recipesAnnual Thanksgiving meal program serving 2,200+ mealsCommunity support and giving backOvercoming restaurant industry challengesPersonal health struggles and family resilienceFrank and Sasa Georgalos remind us that success isn't just about profits, but about the lives you touch and the community you serve. Tune in to be inspired, entertained, and maybe even plan your next meal at Grecian Family Restaurant.Follow Frank and Sasahttps://www.facebook.com/GrecianRestaurantBakery_____________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos    __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

Show Description:In this episode of the Mostly Middle Tennessee Business Podcast, host Jim sits down with professional bass player Luis Espaillat for an engaging conversation about music, technology, and the evolving landscape of the music industry. Luis shares insights into his musical journey, the challenges of being a session musician in Nashville, and his perspectives on emerging technologies like AI. Episode Highlights:Luis's musical origins and transition to becoming a professional bass playerThe importance of listening and collaboration in musicNavigating the changing music industry landscapeInsights into session musician work and building a career in NashvilleThoughts on AI's potential impact on music and creativityThe value of live performance and human connection in musicA must-listen for musicians, music industry professionals, and anyone interested in the intersection of creativity and technology.Follow Luis:https://www.luisespaillat.com/_____________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos    __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

Podcast Episode Title:"A Journey of Authenticity w/ Darryll Stinson"Show Description:In this powerful episode of the Mostly Middle Tennessee Business Podcast, host sits down with Darryll Stinson, a transformative speaker who overcame significant personal challenges to become a leading voice in communication and leadership. Highlights include:Darryll's remarkable journey from struggling athlete to inspirational speakerOvercoming identity struggles, sports injuries, and mental health challengesThe true meaning of vulnerability and authentic communicationInsights into building a successful speaking and coaching careerPersonal stories of resilience, self-discovery, and empowermentListeners will be inspired by Darryll's raw and honest approach to personal and professional growth, learning how to cultivate greatness and lead with authenticity.Follow Darryll:https://linktr.ee/stinsonspeaks______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos    __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

Podcast Episode Title:"Voiceover, Music, and Mindset"Show Description:Join host Jim and special guest Rob Ricotta as they dive deep into the world of entertainment, discussing the evolving landscape of music, voice acting, and creative entrepreneurship. Hear Rob's insights on navigating the music industry, the importance of adaptability, and his experiences as a drummer and voice actor. Highlights:Rob's musical beginnings in small-town North CarolinaThe art of producing yourself in voice actingStrategies for musicians and creatives to succeed in a changing industryPersonal stories of passion, persistence, and finding joy in creative pursuitsInsights into working with rising country artist John MorganThe value of continuous learning and adapting in entertainmentA candid conversation about turning creative passions into sustainable careers, this episode offers inspiration for aspiring artists and entrepreneurs alike.Follow Rob:https://www.robertricotta.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos    __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

Podcast Episode Title:"Opening Doors After Shark Tank"Show Description:Join host Jim McCarthy as he sits down with Clay Banks, co-founder of Haven Lock, to dive deep into the world of entrepreneurship. Discover the behind-the-scenes story of their Shark Tank experience, the challenges of launching a home security product, and valuable insights for aspiring business owners. Highlights include:The nine-month process of preparing for Shark TankLessons learned from pitching a high-value security productNavigating the challenges of entrepreneurshipStrategies for building a successful businessThe importance of community and authenticity in the digital ageA must-listen for entrepreneurs, business enthusiasts, and anyone interested in the realities of startup life.Follow Clay:https://www.inpaceline.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos    __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

Podcast Title: "Healing, Humor, and Hustle"Show Description:In this engaging episode of the Mostly Middle Tennessee Business Podcast, host sits down with Alex Phillips, founder of Amplify Health and Performance. Alex shares her candid journey from a small West Tennessee town to becoming a physical therapy entrepreneur in Nashville. Highlights include:Navigating the challenges of in-network vs. out-of-network physical therapyBuilding a unique business model that prioritizes personalized client careInsights into social media marketing for healthcare professionalsHumorous stories about growing up in rural TennesseeStrategies for overcoming limiting beliefs in businessListeners will enjoy Alex's witty storytelling and practical advice for entrepreneurs looking to break traditional industry molds. A must-listen for anyone interested in healthcare, small business, and personal development.Follow Alex:https://www.amplifyhp.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Podcast Episode Title:"Anchoring Success"Show Description:Join host Jim McCarthy as he sits down with John Sinky and JC Henry from Anchor Roofing to explore the ins and outs of the roofing industry in Middle Tennessee. Discover how this local business navigates insurance claims, builds customer trust, and grows strategically while maintaining a family-oriented culture. Highlights include innovative marketing strategies, the challenges of seasonal roofing work, and insights into turning a small business into a community-trusted brand. Learn how Anchor Roofing goes beyond just fixing roofs to creating lasting relationships with homeowners.Highlights:Navigating the complex world of insurance claimsBuilding a referral-based business through exceptional serviceChallenges and opportunities in residential roofingCreative marketing approaches for local businessesThe importance of transparency and customer educationWhether you're a business owner, homeowner, or simply curious about local success stories, this episode offers valuable insights into building a thriving business through integrity, hard work, and a commitment to community. Don't miss this opportunity to learn from Anchor Roofing's journey and get inspired by their approach to turning challenges into opportunities.Follow John and JC:https://anchorroofingtn.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Podcast Episode Title:"College Dropout to Entrepreneur"Show Description:In this exciting episode of the Mostly Middle Tennessee Business Podcast, 24-year-old entrepreneur Dan DeGiulio shares his inspiring journey of building Junk Remedy, a thriving junk removal business in Nashville. Highlights:How a family business inspired his entrepreneurial pathOvercoming challenges as a young business ownerInnovative social media strategies for small businessesFuture plans to expand to 6 trucks and 12 full-time employeesCreative ideas for recycling and repurposing junkThe importance of personal connection in businessDan discusses his transition from college student to business owner, his passion for junk removal, and his vision for growing Junk Remedy into a regional powerhouse. A must-listen for aspiring entrepreneurs and business enthusiasts!Follow Dan:https://junkremedy.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Podcast Episode Title:"Choosing Prosperity"Show Description:In this powerful episode of the Mostly Middle Tennessee Business Podcast, renowned entrepreneur Brad Lea shares his transformative insights on personal development, business strategy, and the power of choice.Highlights:Unlock the power of free will and personal responsibilityDevelop a growth mindset that drives continuous improvementCreate valuable business systems and training processesUnderstand the true meaning of legacy beyond financial successImplement Brad's daily self-improvement strategy: "Am I better than I was yesterday?"Brad reveals candid stories from his entrepreneurial journey, offering practical advice for business owners looking to elevate their personal and professional lives. Whether you're a startup founder or an established entrepreneur, this episode provides actionable wisdom to help you choose success and create meaningful impact.Follow Brad:https://bradlea.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Podcast Episode Title:"Drumming Up Success"Show Description:Join host Jim McCarthy as he sits down with world-renowned drummer Rich Redmond for an in-depth conversation about navigating the music industry, entrepreneurship, and personal growth. Highlights:Rich's 20+ year journey as Jason Aldean's drummerThe importance of perseverance and staying true to your purposeInsights into the music business, podcasting, and creative entrepreneurshipStrategies for musicians and creatives looking to build a sustainable careerRich's drum intensive program and approach to mentoring musiciansCandid stories about breaking into the Nashville music sceneListeners will gain valuable lessons about passion, preparation, and turning artistic talent into a successful career, whether in music or any other industry.Follow Rich:https://richredmond.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Podcast Episode Title:"Spring Hill's New Mayor"Show Description:In this compelling episode of the Mostly Middle Tennessee Business Podcast, newly elected Spring Hill Mayor Matt Fitterer sits down to discuss the city's most pressing challenges and opportunities. Fitterer shares insights into his vision for Spring Hill, offering a transparent look at municipal leadership and the complex dynamics of managing a rapidly expanding community. Highlights:Top three city priorities: utility capacity, public safety, and roadway infrastructureThe role of developers in community growthStrategies for creating an informed and engaged citizenryChallenges of managing a fast-growing suburban communityWhether you're a local resident, business owner, or interested in municipal governance, this episode provides a fascinating glimpse into the inner workings of Middle Tennessee's local government.Follow Matt:https://mattfitterer.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Podcast Episode Title:"Authentic Storytelling"Show Description:In this engaging episode of the Mostly Middle Tennessee Business Podcast, host Jim McCarthy dives deep with Benjamin Rydberg, videographer of It's Your Show, exploring his transformation from a film school graduate to a strategic video production professional. Highlights:Navigating the challenges of starting a creative business during the pandemicInsights into modern video production and storytellingUnique services like "Presentation Supercharge" and "Social Media Supercharge"Personal stories about filmmaking, Marvel movies, and creative passionPractical advice for creatives on pricing, communication, and building a businessWhether you're an aspiring filmmaker, entrepreneur, or business owner looking to enhance your visual storytelling, this episode offers valuable perspectives on turning creative skills into a successful venture.Follow Benjamin:https://www.instagram.com/benjamin_rydberg?igsh=eTgxejZqZ3hwMmU4&utm_source=qr______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Podcast Episode Title:"Unconventional Wellness"Show Description:Join host Jim McCarthy and Frank Marghella of Ideal Health and Wellness Center as they dive deep into a wide-ranging conversation about health, nutrition, sports, music, and the journey of a Northeast transplant making his mark in Middle Tennessee. Highlights:Frank's move from Long Island to Nashville in 2007The importance of chiropractic care for athletes and childrenInsights into nutrition, inflammation, and holistic health approachesCandid discussions about food supply, medical practices, and wellnessPersonal stories about sports fandom, music, and entrepreneurshipListeners will gain valuable perspectives on proactive health strategies, small business ownership, and the unique cultural transition from the Northeast to the South. Whether you're a health enthusiast, business owner, or simply curious about personal wellness, this episode offers something for everyone.Follow Frank:https://idealhealthwellnesscenter.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Podcast Episode Title:"Investments and Impersonations"Show Description:In this captivating episode of the Mostly Middle Tennessee Business Podcast, Jared Peters shares his remarkable story of family heritage, real estate adventures, and entrepreneurial spirit. Highlights:His family's migration from Soviet Russia to California's Central ValleyNavigating the 2008 real estate market as a young investorUnique experiences in property management, including colorful characters and unexpected storiesInsights into business creativity, impersonations, and standing out in networking groupsFascinating tales of family farming, underwater welding, and cultural transitionsListeners will be entertained and inspired by Jared's blend of humor, historical perspective, and business acumen. A must-listen for entrepreneurs and those fascinated by personal journeys of resilience and opportunity.Follow Jared:https://www.richlandnashville.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Podcast Episode Title:"Wheels of Wisdom"Show Description:In this captivating episode of the Mostly Middle Tennessee Business Podcast, host Jim McCarthy sits down with Matt West, CEO of Route Consultant, to explore an incredible career transformation from car sales to logistics brokerage. Discover how West navigated the challenging automotive industry, learned invaluable business lessons from mentors like Steve Brink, and ultimately found his calling in a unique entrepreneurial space.Highlights:Insider secrets of the car sales worldThe importance of mentorship and company cultureTransitioning between industries successfullyBuilding a business around logistics route brokerageLessons in sales, leadership, and personal growthListeners will gain insights into entrepreneurial resilience, the value of transparency in business, and how unexpected career paths can lead to remarkable opportunities. Whether you're an aspiring entrepreneur or business professional, this episode offers practical wisdom and inspiration for navigating your own career journey.Follow Matt:https://routeconsultant.com/Shipping & Handling Podcast:https://www.youtube.com/playlist?list=PLGvbTsqZLINHUqz1-pp-nksOr9XvbZIQ6______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Title:"Embracing Authenticity"Show Description:In this engaging episode of the Mostly Middle Tennessee Business Podcast, host Jim McCarthy sits down with Lyndsay Stafford, a dynamic business coach and entrepreneur. Lyndsay shares her remarkable journey from working in a tanning salon to running Stafford Solutions, offering insights into:Highlights:Her philosophy of hiring experts for tasks she doesn't enjoyNavigating business challenges in the post-pandemic eraLeveraging AI as a strategic business toolThe importance of authenticity and going above and beyond for clientsLessons learned from early career experiences in retail and customer serviceLyndsay discusses her approach to business coaching, consulting, and marketing, emphasizing the value of understanding client needs and delivering exceptional results. A must-listen for entrepreneurs seeking practical wisdom and inspiration.Follow Lyndsay:https://lyndsaystafford.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

From writing a regular article in Radio Ink magazine to a weekly outbound memo to free clinics, Roy H. Williams created a marketing school like no other. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick in business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Travis Crawford Ad] Dave Young: Welcome back to the Empire Builders Podcast, Dave Young here alongside Stephen Semple. And Stephen has just told me what the topic for today's episode is and well, I have some thoughts. Stephen Semple: I sure hope so. Dave Young: So we're going to talk about Wizard Academy, we've mentioned it quite a few times on the podcast and I don't know that it falls into the pantheon of super empire type brands, but the things that Wizard Academy teaches have definitely helped some businesses achieve at least some local empire status in the growth of their business. Well, thank you for making this one of the topics. Stephen Semple: Yeah, and part of the reason why I wanted as one of the topics is first of all, we've referred to it a lot and so we might as well let people know what the heck this thing is that we refer to you work there, I'm a major donor there, taught there a few times, been a student there a lot of times. And the thing I find incredible is, look, it's not a big school. When you go to do a class, it's not a hundred people, it's small classes it's like 18 people. But when I was there last, when I taught the course there with Matthew Burns and Gary Bernier, we had people from the Czech Republic, we had somebody from Australia. I've been there where there's been people from Central America and South America. When you go and there's people that are from around the world coming to this little place, it fits it to a degree because it tells us how special this place is. So let's talk a little bit about the specialness of it and the origin of it. Dave Young: I love it. Yeah. So origin-wise, man, I'll go back to my origin and my first exposure to Roy Williams who founded Wizard Academy. I was managing my family's small market radio stations in Nebraska starting in the mid eighties and in the radio broadcasting world, there are national groups like the National Association of Broadcasters, the Radio Advertising Bureau, and there's only ever been a handful of privately held industry publications that focused entirely on the radio broadcast industry. One of those is a magazine called Radio Ink, and it's not INC like incorporated it's Radio Ink as in printers ink, I-N-K. And started by a guy named Eric Rhoades, and I'm not sure how he and Roy first met, and by the way, Roy's got a hilarious story about Eric Rhoades dad speaking of empire building. We'll save that for another time. But Roy started writing a column for Radio Ink in the nineties, and the column was just, Hey, here's some things that you ought to consider when you're writing ads for businesses and you're in the radio business, or here are some tips for radio salespeople to sell more long form kind of schedules. And so I'd been reading those, you'd go to the post office once a month and there'd be the Radio Ink in the mail and it was always exciting because it was great writing, it was one of the few pieces of industry focused Journalism that was really engaging if you were in the radio business and Roy's column was always the first thing I looked at. And at some point he started doing the Monday morning memo and I think promoted it in the Radio Ink article. Hey, if you want, subscribe to The Monday Morning Memo send us a fax at this number.

Daniel Whittington, chancellor from Wizard Academy and Whisk(e)y Marketing School joins Jay to discuss communications, marketing small businesses and the Whiskey Vault Youtube Channel.References: https://www.npr.org/2012/03/16/148778665/bruce-springsteens-sxsw-2012-keynote-speechhttps://www.youtube.com/@UCElm866_W5r1eg8VjhFNARwhttps://wizardacademy.orgLogo was manifested by branding sherpa: Juan Carlos Morales: https://www.facebook.com/FabrikaStudioPhot...Opening beat produced by J. Ferra Music: https://www.instagram.com/jferramusic/Intro edits & snippets weaved by https://www.jayfoss.comMusic to check out: You Can Save Me: https://www.youtube.com/watch?v=9e6Syom2cHoSacred Heart: https://www.youtube.com/watch?v=Fmz0E5dQt_A Celebration: https://www.youtube.com/watch?v=TxSQ9C06Blo Chris Stapleton - Tennessee Whiskey https://www.youtube.com/watch?v=4zAThXFOy2cBecome a supporter of this podcast: https://www.spreaker.com/podcast/raising-your-inner-voice-with-jay-foss--5671409/support.

Podcast Episode Title: "Uncorking the Wine Industry"Show Description:In this episode of The Mostly Middle Tennessee Business Podcast, we sit down with Laura Houston, the founder of Bell and Bottle, a wine curation and event company. Laura shares her journey from corporate America to the wine industry, discussing her experiences working with boutique wineries and her passion for supporting female entrepreneurs. Highlights:Laura's transition from a corporate career to starting her own wine business after moving to the Seattle areaHer curation of unique, small-production wines and the importance of storytelling in the industryThe launch of her "Hustle and Heart" wine label, which supports a foundation for female entrepreneursLaura's approach to wine tastings and events, making them approachable and inclusive for allHer upcoming "Made by Her" event showcasing products made by womenLaura's personal background and the influence of her Midwestern upbringing on her business philosophyWhether you're a wine enthusiast or simply curious about the world of entrepreneurship, this episode of The Mostly Middle Tennessee Business Podcast offers a unique glimpse into the wine industry and the inspiring stories of the people behind it.Follow Laura:https://belleandbottle.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Ryan Chute is an award-winning creative strategist and the driving force behind Wizard of Ads. Specializing in helping small businesses transform into big brands, Ryan delivers divergent sales and marketing solutions that accelerate profitable growth without the typical friction. With a background in retail and automotive industries, Ryan has become a secret weapon for businesses aiming to punch above their weight and dominate their market. His unique approach focuses on reducing friction and creating value-driven customer experiences, making him a sought-after expert in strategic marketing.SHOW SUMMARY In this episode of Disruptive Successor, host Jonathan Goldhill is joined by Ryan Chute, an award-winning creative strategist and key figure behind Wizard of Ads. Known for his ability to aid small businesses in becoming dominant market players, Ryan discusses his unique approach to sales and marketing that focuses on reducing friction and emphasizing unique value propositions. He shares valuable insights from his challenging early experiences in high-friction industries like retail and automotive, and his pivotal educational journey at the Wizard Academy under Roy Williams. Ryan offers practical advice on brand messaging, curating inventory, and the importance of building strong customer relationships. The episode also touches on different business models and how small businesses can leverage their unique strengths to compete effectively. Whether you're a business owner or aspiring entrepreneur, this episode provides actionable strategies to help you differentiate and grow your business.KEY TAKEAWAYSValue Over Transaction: The true differentiator for businesses is the value they provide beyond basic services. It's essential to identify what makes your business unique.Empathy and Connection: Successful marketing isn't just about getting attention; it's about connecting emotionally with customers and building long-term relationships.Curated Offerings: Simplifying offerings and curating inventory can significantly increase sales efficiency and customer satisfaction.Customer Expectations: Modern consumers expect convenience, speed, and empathy in their interactions. Meeting these expectations can set a business apart from its competitors.QUOTES"Beliefs are worthless, but values shape how we show up in the world.""Do the right thing always and forever, and then charge appropriately for it.""The stories that stand 600 feet above the competition are the ones that hold value.""The biggest problem in the arena of selling and growing businesses is doing something that gets noticed but holds their interest.""Less is actually going to sell you more stuff."Connect and learn more about Ryan Chutehttps://www.linkedin.com/in/wizardryanchute/If you enjoyed today's episode, please subscribe, review, and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com

Podcast Episode Title: "Navigating the Insurance Landscape"Show Description:In this episode of the Mostly Middle Tennessee Business Podcast, host Jim McCarthy sits down with insurance expert and longtime friend Kevin Michelson to discuss the challenges and opportunities in the insurance industry. Highlights:The impact of rising storm frequency and severity on homeowner's insurance premiums and coverageInnovative solutions emerging, such as wind/hail deductible buyback programs, to help consumers manage increasing costsInsights into the commission-based compensation model for insurance agents and the importance of building long-term client relationshipsMichelson's plans to leverage his industry knowledge to provide educational content and advice to consumersAnecdotes about the unique experiences and quirks encountered as an insurance professionalThis episode offers valuable perspectives for business owners and individuals navigating the evolving insurance landscape in Middle Tennessee and beyond.Follow Kevin:615ins.com______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Podcast Episode Title: "Art of Honest Conversations"Show Description:In this episode of the Mostly Middle Tennessee Business Podcast, host Jim McCarthy sits down with financial advisor Michael Mercurio to discuss his unique approach to wealth management. Michael shares his insights on the importance of honesty, transparency, and putting the client's needs first, drawing from his experiences in the car sales industry. Highlights:Michael shares his unexpected journey from the car sales industry, where he learned the value of honesty and building genuine relationships with clients.The conversation delves into the challenges and cutthroat nature of the car business, highlighting the importance of positive leadership and creating a healthy work culture.Michael explains his transition to wealth management, driven by his passion for helping people address their underlying financial issues and achieve stability.The discussion covers Michael's comprehensive approach, including inspecting the "links of the financial chain" to ensure everything is functioning correctly before making new investments.The episode explores the role of government, taxation, and the potential impact of emerging technologies like cryptocurrency on the financial landscape.Michael shares his insights on the importance of financial education, efficiency strategies, and empowering clients to take control of their financial lives.This episode offers a refreshing perspective on the financial services industry and the value of building genuine relationships with clients.Follow Michael:michael@sandawealth.comhttps://www.sandawealth.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.coA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

A Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.comIn this episode, we bring back Ed Fox, a four-time returning guest, to discuss his journey of navigating recent life and business challenges. Ed shares his experiences with severe depression, selling his franchises, and finding a new path forward.Key Highlights:- The importance of finding passion and joy in your work, even when facing difficulties- Strategies for dealing with burnout and maintaining a positive mindset- Ed's insights on the potential of cricket as a growing sport in the US- Navigating political discussions on social media and the value of civil discourse- The role of gratitude and helping others in finding personal fulfillmentThis conversation offers valuable lessons for business owners and professionals on how to overcome setbacks, redefine success, and discover new opportunities for growth and purpose.Follow Ed: https://www.linkedin.com/in/aussiefox/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #PersonalGrowth #HomeCareCulture #EthicalBusinessPractices #TalentAttraction #EmployeeDevelopment #QualityCareCommitment #CompetitiveCompensation#CommunityPartnerships #CaregiversWanted #IndustryLeadership #HomeHealthcare

Podcast Episode Title: "Embracing the Entrepreneurial Spirit"Podcast Episode Description:In this episode of the Mostly Middle Tennessee Business Podcast, we sit down with Jason, the founder of Dozer Dudes, to explore his journey from corporate management to the world of excavation and land development. Highlights:Discover how Jason's background in retail and food service management prepared him for the challenges of entrepreneurship in the construction industry.Learn about the unique equipment and brands that dominate the excavation market, and how Dozer Dudes has navigated the competitive landscape.Explore the rapid growth and development happening in Middle Tennessee, and how Dozer Dudes is positioning itself to capitalize on the region's expansion.Gain insights into the importance of relationships and networking in the construction industry, and how Jason has leveraged his connections to grow his business.Hear about the unexpected obstacles Dozer Dudes has faced, from hitting utility lines to dealing with weather-related challenges, and how the team has adapted and overcome these hurdles.Understand the challenges of finding and retaining talented workers in the construction trades, and the cultural shift needed to make these careers more appealing to the younger generation.Whether you're an aspiring entrepreneur, a construction professional, or simply interested in the dynamic business landscape of Middle Tennessee, this episode of the Mostly Middle Tennessee Business Podcast is sure to provide valuable insights and inspiration.______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#ConstructionIndustry #Entrepreneurship #MiddleTennessee #HeavyEquipment #LandDevelopment #TradesCareers #BusinessGrowth #InfrastructureExpansion #OperatorSkills #RelationshipBuildingA Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com

Creating a Culture of Care w/ Christopher McClintock :: Ep 230 MMTBPIn this episode, I talk to Christopher McClintock, an entrepreneur in Middle Tennessee.We discuss his entrepreneurial journey, starting with a gym in Middle Tennessee and expanding to Comfort Keepers, a non-medical home care service. He emphasizes the importance of integrity in business, sharing how his gym's success was built on returning phone calls and providing excellent service. Christopher also highlights the challenges of hiring caregivers and the need for a strong team. He shares his vision for Comfort Keepers' growth and his desire to leave a financial legacy for his children while also teaching them the value of hard work. Our conversation also touches on the importance of legacy and the impact of generational cycles on business and personal life.Highlights:Real Estate and Business EthicsTransition to Comfort KeepersPersonal and Professional JourneyFamily and LegacyFuture Aspirations and Business OpportunitiesViral Content and MarketingFollow Chris:Facebook and Instagram: Christopher McClintockComfort Keepers: comfortkeepers.com______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw__________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #PersonalGrowth #HomeCareCulture #EthicalBusinessPractices #TalentAttraction #EmployeeDevelopment #QualityCareCommitment #CompetitiveCompensation#CommunityPartnerships #CaregiversWanted #IndustryLeadership #HomeHealthcare

Stephen has been studying and learning how to use and explain trust for Organizations. Let's just say, you need to get vulnerable for this one. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients, so here's one of those. [Out Of This World Plumbing Ad] Dave Young: Welcome back to the Empire Builders Podcast, Dave Young, alongside Stephen Semple, and Stephen, you're supposed to whisper- Stephen Semple: We're going off the reservation, I know. Yes. Dave Young: You were supposed to whisper in my ear today's business that we're going to discuss, and you just mentioned trust, and I'm thinking, this is not like a bank and trust. This is not like a trust fund. Stephen Semple: In God, we trust, money. Dave Young: No, not that. Basically, this is like trust. This is like consumer trust, people trusting each other, people trusting businesses, people trusting, I don't know, government. Are we living in a post-trust age? Is that the question? Stephen Semple: Well, Gallup and other organizations that measure basically people's trust in institutions and organizations and businesses and things like that across the board all agree, it's at an all-time low. Across the board, our trust in organizations, businesses, other people, things like that has declined to a level not seen before. And what's disturbing on this is if you're coming up with an innovative idea, if you're wanting to create a movement, if you're wanting to get support from something, if you're wanting to sell a product or service, everyone agreed. I had the opportunity to run lots of workshops and speak at lots of places, and I'll ask people, is trust important to what you do? Everyone agrees, trust is super important. Dave Young: Sure. Stephen Semple: We all agree on that. Studies show trust is way down. So we all agree it's really important, all the studies show its way down, so it got me to thinking and really studying, how do we establish and build trust as organizations? And what I found was there's actually three levels of trust, and one of the things we're going to dive into here in a little bit, the highest level is this concept of parasocial relationships, which we'll dig into. But I just thought, if you're wanting to build something big and large and grand, there's a point where what you've got to recognize is you've got to get people to trust this new idea that you're doing. So when I get talking to folks about trust, I'll often ask, "What are the things that you do to build trust?" And we did this in the workshop that I did with Matthew Burns and Gary Bernier. Dave Young: Selling professional services. Stephen Semple: On the selling professional services, one of the questions was that, and people talked about how, well, you do what you say you're going to do and be on time and be polite and be transparent and all those things build trust, and it's true, but those are like level one trust things. They will form a basic level of trust. And the other challenge with it is, for the most part, they were things that you had to have an interaction with the client or the prospective client in order to even establish that. Dave Young: Man, this is a Gordian knot. [inaudible 00:04:46] This is a tough nut you want to crack. Stephen Semple: Yeah. Dave Young: I think of a lot of things. When do you want to dive into the parasocial effect? It happens to me, oh, I don't know, three, four times a month. Somebody will show up at Wizard Academy at a class and they'll go, "Wow,

A Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.comIn this episode, we sit down with former NFL linebacker Avery Williamson to discuss his transition from a successful professional football career to navigating the business world. Avery shares the challenges of adjusting to life after the NFL, from dealing with the uncertainty of free agency to exploring various entrepreneurial ventures.Highlights include:- Avery's passion for football from a young age and the sacrifices he made to reach the NFL- The mental and physical demands of playing in the NFL and the constant pressure to perform- Avery's experience of being traded mid-season and the logistical challenges that came with it- Insights into the culture and dynamics within NFL teams and the importance of maintaining a competitive edge- Avery's foray into entrepreneurship, including his plans for the grand opening of his multi-purpose entertainment venue, Wild Studios, in Tennessee- Avery's insights on building a successful business and the importance of creating a unique experience for customersThis episode provides a fascinating look into the life of a former NFL player and the lessons he's learned in transitioning to the business world.Follow Avery:https://www.instagram.com/awilliamson54/?hl=en______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #PersonalGrowth #RadioIndustry #MediaEvolution #PodcastTransition #VeteranRadioPersonality#RadioReinvention #BroadcastingChanges #TalkRadioInsights #FutureOfRadio#DigitalMediaShift #EntertainmentCareerPath

Reflections of a Radio Veteran w/ Johnny B :: Ep 228 MMTBPIn this episode, I talk to Johnny B, a radio industry veteran.We discuss the evolution and challenges of the radio industry. Johnny, who started in radio through his father's country stations, shares his experiences, including working with Phil Valentine and transitioning to talk radio. We reflect on the impact of Phil's passing and the changes in the industry. We also discuss the importance of sales skills for on-air talent and the potential for Johnny to return to radio in a new role, leveraging his brand and audience connection. We discuss the revelations about Zuckerberg on Joe Rogan's podcast, noting that conspiracy theorists like Alex Jones might be vindicated. Highlights:Johnny's Radio Career JourneyTransition to Talk Radio and Phil ValentineChallenges and Changes in the Radio IndustryDiscussion on Social Media and Conspiracy TheoriesFollow Johnny:X: @bozemanworldFacebook: John E Bozeman______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #PersonalGrowth #RadioIndustry #MediaEvolution #PodcastTransition #VeteranRadioPersonality #RadioReinvention #BroadcastingChanges #TalkRadioInsights #FutureOfRadio #DigitalMediaShift #EntertainmentCareerPath

Cultivating Compassionate Leadership w/ Amanda Banks & John Woerner :: Ep 227 MMTBPIn this 3rd annual episode, I talk to John Woerner, My fellow J2 Owner and CEO, and Amanda Banks, a former guest who has a knack for helping individuals and organizations buy into a vision, process or idea through events, education and experiences. The conversation revolves around the episode featuring returning guests discussing business and personal growth. John shares his experience of becoming a TEDx speaker, initially reluctant but encouraged by Amanda, which led to a transformative public speaking opportunity despite his ACL surgery. The discussion delves into the importance of leadership, culture, and legacy, emphasizing the need for authenticity, humility, and creating a safe environment for employees to thrive. We highlight the impact of positive mentorship and the value of vulnerability in leadership. The conversation also touches on the challenges of maintaining a healthy business culture and the importance of nurturing talent at different paces. The conversation revolves around leadership, team dynamics, and personal growth. We also touch on the challenges of transitioning from hands-on business management to supporting employees' growth. We conclude the conversation with reflections on the power of words like empathy and leadership, and the need for authenticity in business.Highlights:TEDx Experience and Personal Growth (3:55)Impact of TEDx Talk and Legacy (19:10)Leadership and Culture in Business (28:39)Building Trust and Supporting Employees (58:05)The Importance of Vulnerability and Humility (1:02:31)Reflecting on 2024 and Looking Forward (1:24:30)Amanda:https://www.amanda-banks.com/LinkedIn______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #PersonalGrowth #Resilience #LeadershipTransformation #CultureOfCompassion #VulnerableLeadership #LegacyBuilding #PersonalGrowth #EmployeeEmpowerment #AuthenticCommunication #BusinessResilience #MiddleTennesseeEntrepreneurs#PodcastHighlights

From Setback to Comeback w/ Gabriel Sedlak :: Ep 226 MMTBPIn this episode, we talk to Gabriel Sedlak, a seasoned and successful network sales and marketing proWe discuss the importance of resilience and adaptability in business and life. Gabriel shares his experience of transitioning from a successful but declining business model to joining a new company. He emphasizes the need to stay grounded, be discerning, and not compromise one's values. We also touch on the impact of media and public perception, the importance of self-awareness and pursuing one's true purpose, and the role of faith in navigating life's challenges. The conversation highlights the power of positive influence and the necessity of being authentic and resilient in the face of adversity. The conversation reflects on the impact of historical events, such as World War II and 9/11, and draws parallels to the current pandemic. We emphasize the importance of authenticity and transparency, particularly in men, and the need to address personal struggles rather than hiding them. Highlights:The Role of Faith and Resilience The Power of Media and Public PerceptionThe Impact of Historical Events and Public PerceptionAuthenticity and Emotional ExpressionFollow Gabriel:Facebook, Instagram, Youtube, X: Gabriel Sedlak______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos _________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #PersonalGrowth #Resilience #FaithOverFear #OvercomingAdversity #ReinventionStories #AuthenticLiving #EncouragingOthers #DefyingLimitations #VantagePoint #CommunitySupport

Navigating the Changing Tides of Radio w/ Paul Ladd :: Ep 225 MMTBPIn this episode, we talk to Paul Ladd, a veteran in the radio industry.We discuss his career journey from North Carolina to Nashville, highlighting his work with World Christian Broadcasting. Paul shares experiences from his early days in radio, including his time at Lenoir Community College and his first job in North Carolina. We emphasize the evolution of radio technology and the importance of adapting to new media like podcasting. Paul also details World Christian Broadcasting's global reach, including their Spanish-language program soon to be aired in Cuba. Our conversation covers the challenges of fundraising, the importance of maintaining high standards in journalism, and the need for innovative approaches in the media industry. We discuss the challenges of international donations and the potential impact of even a small budget increase. Finally, we touch on the importance of maintaining a consistent, high-quality environment for creative work, like studios in Nashville. Highlights:Early Career in Radio and Broadcasting (3:19)Challenges and Evolution in the Radio Industry (32:10)Influences and Mentors in the Radio Industry (35:03)The Future of Radio and Podcasting (38:20)World Christian Broadcasting and Global Reach (38:37)Fundraising Principles and Practices (1:06:29)Fundraising Strategies and Budget Impact (1:14:56)Follow Paul and World Christian Broadcasting:worldchristian.orgX: PaulLadd1Facebook & Youtube: Paul Ladd______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #RadioJournalism #BroadcastingCareer #GlobalMedia #NonprofitRadio #CareerTransition #MediaInnovation #RadioEvolution #CommunityOutreach #FaithBasedMedia #InspirationalStory #CareerHighlights #RadioMentors #TechChangesInRadio #RadioFundraising #GlobalReach

The Wizard Academy tower sits on a plateau 900 feet above the city of Austin. The view from the stardeck is stunning.When you attend our free public seminar on the afternoon of March 17, you will be in Tuscan Hall just 500 feet from the tower. If you have some extra time on campus, perhaps Dave Young will be willing to press the button that lifts you from the underground art gallery up to the stardeck so that you can look around.This is what I will teach you in Tuscan Hall:How to create a magnetic personality for your brand. It's easier than you think.How to use personification to breathe life into all your corporate communications, beginning with your advertising.How to use character banter and magical thinking to help customers understand that your company has beliefs, values, motives, can make choices, and that it has life.How to gather these techniques into an operating plan that will integrate this magnetic new personality into every touchpoint of your business.How to measure the trajectory and momentum of your rejuvenated brand.You're going to have a good time. I will include lots of examples of PowerSelling ads that have lifted people to new heights.Q: PowerSelling. What is it?A: PowerSelling is an advertising technique that makes your name the one people think of first – and feel the best about – when they need what you sell.Q: Does it work for B2B? (Business to Business)A: Not really. B2B requires tight targeting and significantly more logic than is required to win the hearts of the public. [NOTE: If today's memo feels different than the typical Monday Morning Memo, it is because this is probably the first example of B2B writing that you have ever seen me write. Are you noticing the additional logic? – RHW]Q: Does it work for Direct Response offers?A: No. Direct Response offers are built almost entirely on features and benefits, the so-called “value proposition,” enhanced by an urgent call-to-action, usually with a final bit of “added value” if you “act now.”Q: So what's it good for?A: PowerSelling is for products and services that have a long purchase cycle and a relatively high price tag; things like diamond engagement rings, legal services, medical services, and home services like plumbing, air conditioning, roofing, and electrical. PowerSelling is strictly B2C (Business to Consumer) and it almost always employs mass media; television or radio, sometimes with billboards added.Q: Will there be recordings made, or perhaps a livestream?A: Sorry, but no. The Wizards of Ads® have little desire to debate – or educate – a world full of traditional ad writers that have been trained on the tripe that is taught in college.*You are going to learn the explosive techniques that will make your advertising leap off the launchpad with fire and smoke as you begin your journey to the stars. You will feel your acceleration grow to the point where your cheeks are pulled back and your eyes become slits as the corners of your mouth touch your earlobes.Or maybe you are just smiling.If you are ready for the ride of your life, be in Austin on March 17th.Roy H. Williams|“Running a big company is like...

A Holistic Approach to Women's Health w/ Tracy Rickstrew :: Ep 224 MMTBPIn this episode, we talk to Tracy Rickstrew, owner of Tracy Erin Wellness.Tracy, an RN and functional medicine practitioner, emphasizes the importance of addressing root causes of health issues rather than just treating symptoms. She discusses the impact of environmental factors like mold on health, the role of lifestyle changes, and the limitations of conventional medicine. Tracy shares a case study of a client named Emma whose health improved significantly after addressing mold exposure. She advocates for a holistic approach to health, including personalized testing, lifestyle changes, and detoxification. Tracy's business, Tracy Erin Wellness, offers a 90-day program to help women achieve hormonal balance through functional medicine.Highlights:Tracy's Background (8:55)Health Challenges and Personal Journey (14:21)Functional Medicine and Hormonal Health (44:16) Case Study: Emma's Story (53:36)Challenges of Conventional Medicine (59:42)The Role of Lifestyle and Environment (1:07:50)Follow Tracy:Instagram: @tracyerinwellnesshttps://tracyerinwellness.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #MiddleTennesseeRealEstate #PersonalBranding #Entrepreneurship #WomensHealth #HolisticWellness #FunctionalMedicine #RootCauseMedicine #HormonalBalance#EnvironmentalHealth #LifestyleMedicine #MindsetShift #ChronicIllness #HealthyAging#MiddleTennessee #Holistic #Holistichealth

The Journey of Haystack Dryers w/ Wayne Jacks :: Ep 223 MMTBPIn this episode, we talk to Wayne Jacks, Vice President of Operations for Haystack Dryers.We discuss his career trajectory and current role at Haystack Dryers. Wayne, originally from the UK, moved to the US in 2007 to launch the US arm of Haystack Dryers, which manufactures drying machines for theme parks and other attractions. He shares his experiences from managing the London Eye to working with various theme parks, emphasizing the importance of customer relationships and innovation. Wayne highlights the benefits of his dryers, such as increased guest satisfaction and revenue, and mentions the transition from cash to contactless payment systems. He also touches on the challenges of introducing new concepts and the importance of persistence in sales. The conversation explores the evolution of technology and entertainment, highlighting the shift from traditional media like network TV and radio to modern platforms like podcasts and YouTube. We discuss the rise and fall of NFTs, comparing it to the early days of the internet. Our discussion also touches on the impact of cryptocurrencies, with references to Bitcoin and Dogecoin. We reflect on generational differences in technology adoption, the challenges of maintaining a work-life balance, and the importance of discipline in personal well-being. We also mention the future of theme parks and the potential impact of a more crypto-friendly administration on financial markets.Highlights:Wayne Jacks' Background and Haystack Dryers Experiences at the London EyeTechnological Shifts and Entertainment Evolution Entrepreneurial Challenges and Personal GrowthFollow Wayne:Linked in: Wayne JacksInstagram: @the.crafty.britHaystack Dryers: www.haystackdryers.com______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #MiddleTennesseeRealEstate #PersonalBranding #Entrepreneurship #ThemeParkIndustry #AmusementParkBusiness #EntrepreneurialJourney #InnovativeProducts #CustomerService #BusinessGrowth #InternationalExpansion #TechnologyAdoption #MiddleTNBusiness

Balancing Creativity and Business w/ Jordan Roepke :: Ep 222 MMTBPIn this episode, we talk to Jordan Roepke, a photographer from Murfreesboro, Tennessee.Jordan shares his background, starting as a musician in Milwaukee and then transitioning to the country music scene in Southern California before ultimately settling in Nashville to pursue a career in rock music.A major focus of our conversation is Jordan's shift into the world of photography. He explains how he initially got into photography through video editing and filmmaking, and then gradually built up his skills and client base, especially during the COVID-19 pandemic when his music career was put on hold.A central theme that emerges is the importance of approaching the creative industry, whether it's music or photography, with a strong business mindset. Jordan emphasizes the need for creatives to understand their costs, set appropriate pricing, and provide value beyond just the creative output.Our discussion delves into the challenges of making a living in the music industry, particularly in Nashville, and how Jordan was able to find success in the photography space by focusing on building relationships with clients, understanding their needs, and delivering a high-quality product.Throughout the conversation, Jordan shares insights and anecdotes that highlight the importance of adaptability, creativity, and a willingness to try new approaches in order to thrive as a creative professional. This episode provides valuable lessons for anyone looking to turn their creative passion into a sustainable business.Highlights:Jordan's Background and Transition to Nashville (2:24)Jordan's Musical Journey and Career in Photography (17:57)Challenges and Realities of the Music and Photography Industries (26:51)The Importance of Knowing Your Worth and Setting Boundaries (28:39)The Role of Sales and Communication in the Creative Industry (32:41)The Impact of Technology and Social Media on the Creative Industry (57:26)Photography Style and Client Expectations (1:07:41)Handling Dynamic Wedding Parties (1:11:26)Jordan Roepke Photography:https://www.jordanroepkephotography.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #MiddleTennesseeRealEstate #PersonalBranding #Entrepreneurship #MusicToBusinessTransition #Photography

From Drumsticks to Deals w/ Jon Sexton :: Ep 221 MMTBPIn this episode, we talk to Jon Sexton, a personal branding expert and former drummer. He discusses his entrepreneurial journey from Visalia, California to Nashville, Tennessee. He shares his successes in building a personal training business, which later evolved into a health club, Boost Fit Club, and his transition into real estate. Jon emphasizes the importance of maximizing home equity through strategic investments like rentals and leveraging buy-down programs for first-time homebuyers. He also highlights the value of mentoring and coaching within his real estate team. He talks about his involvement in a TV show and his plans to expand into ancillary services like mortgage and insurance to provide multiple income streams for his agents. The conversation delves into tax strategies, particularly the use of short-term rentals for tax write-offs. We touch on the potential implications of a new administration and the idea of replacing the IRS with a consumption tax. The discussion shifts to relocation trends, with mentions of people moving from high-cost areas like California to more affordable places like Nashville. Highlights:Jon Sexton's Music and Entrepreneurial Journey (5:50)Influence of Music on Personal Development (18:21)Real Estate Ventures (29:39)Challenges and Opportunities in Real Estate (38:09)The Future of Real Estate and Personal Branding (54:33)Tax Strategies and IRS Speculation (54:46)Overcoming Financial Challenges (1:04:11)Follow Jon:https://linktr.ee/Jon.sextonhttps://www.instagram.com/jon.sexton/?hl=enhttps://www.nashvillehomeagents.com/https://www.youtube.com/@Jon.sexton______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #MiddleTennesseeRealEstate #PersonalBranding #Entrepreneurship #MusicToBusinessTransition #RealEstateMogul #NashvilleBusinessPodcast#SuccessStory #CareerPivot #DrummerToDealer #RealEstateInvestor #TennesseeRealEstate #NashvilleGrowth #EntrepreneurialJourney #BusinessLeadership #MusiciansInBusiness #RealEstateExpert#MiddleTNBusiness

A Soulful Journey Through Music and Faith w/ Marty Ray:: Ep 220 MMTBPIn this episode, we talk to Marty Ray, a multi-talented individual who has had a very diverse career path. He started out working in radio for 18 years, which helped develop his strong vocal and on-air skills. After leaving radio, he transitioned into the car sales business, where he gained valuable sales experience. He shares about his music career, noting he has 1.4 million followers across platforms, with 621,000 YouTube subscribers and 48,000 Instagram followers. He also talks about his real estate business, emphasizing his unique approach of using music to market properties. We delve into political and social issues, including the impact of social media on public figures and the potential for civil war. Our conversation touches on conspiracy theories, the importance of faith, and the challenges of maintaining a consistent online presence.Highlights:Music Preferences and Childhood Memories (6:28)Career Transitions and Sales Techniques (9:49)Honesty in Sales and Business Ethics (21:08)Political and Social Dynamics (1:01:16)Marty Ray's Music Career and Social Media Presence (1:06:31)Civil War and Government Control (1:14:15)Flat Earth and NASA Conspiracies (1:29:00)Faith and Biblical Interpretation (1:36:04)Real Estate and Singing Tours (1:53:03)Follow Marty:martyrayproject.com______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #SingingRealtor#MusicToMortgages #FromMicToMaison #VocalVentures #HarmonicHousing#GospelToGavel #SoulfulSales #FaithAndFinance #CreativeCareerPath #EntertainmentToEntrepreneurship #MusicalMoves #SingerToSalesman

Episode NotesGuest Introduction: Ryan Chute, strategic marketer and partner at Wizard of Ads, with a mission to help service-based businesses thrive.Key Discussion Points:Ryan's entrepreneurial journey: From furniture sales to international marketing.The science and art of branding: Why storytelling matters more than visuals.Working with home services businesses to build long-term brand equity.Effective ad strategies: Being media agnostic and leveraging channels strategically.Insights from the Wizard Academy and how they shape Ryan's approach to marketing.Takeaways:Branding is about relationships, not transactions.Simplify your communication for maximum impact.Investing in branding reduces long-term marketing costs while increasing profitability.Where to Find Ryan:Website: Wizard of Ads ServicesSocial Media: @wizardryanchute Key Questions (01:05) Do you want to share with us a little bit more of your journey with that?(03:59) You had mentioned home services businesses. Is there any, is there like a niche within that?(05:39) For your clients, what type of ads do you run? Do you run more Google Ads so that when people are searching for like that new water heater or how are you doing that?(08:10) Let's say I'm a new client and I'm coming to you. Are there some common mistakes or misunderstandings that tend to happen to the newcomers?(09:24) How do you guys get in front of new clients?(11:50) You said globally so you can have clients anywhere in the world?(12:14) What are a couple big goals that you have in the next year or two?(15:52) How would getting your books published, how would that affect the business?(18:31) What do you think is your number one roadblock in your reaching your goals?(20:46) Do you work with more than one plumber in the same area, or do you kind of limit that geographically?(22:12) What is the best advice that you have ever received?(24:54) Yeah. What's the best advice that you have ever given?(28:09) So where can we learn more about you and what you do? Ryan Chutewww.wizardofads.contractorswww.ryanchute.comTikTok: https://www.tiktok.com/@wizardryanchuteYouTube: https://www.youtube.com/@wizardryanchute/featuredInstagram: https://www.instagram.com/wizardryanchute/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

From Teaching to Payroll w/ Ashley Pack:: Ep 219 Mostly Middle Tennessee Business PodcastIn this episode, we talk to Ashley Pack, a payroll specialist at Heartland.She discusses her career journey from teaching to sales, highlighting her experience with Aflac and Heartland. She emphasizes the importance of confidence in sales, sharing that she made 120 cold calls daily during COVID-19. Ashley explains her transition to Heartland, where she enjoys the flexibility of working from home and the benefits of a W2 employment model. She aims to achieve Heartland's top ranking, Black Diamond, by the end of the year. The conversation also touches on the challenges of payroll compliance and the potential benefits of a consumption-based tax system.Highlights:Ashley's Career Journey (3:27)Challenges and Skills in Sales (6:09)Building Client Relationships and Referrals (25:49)Achievements and Future Goals (27:52)Ashleypack.com______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #paytoll #teaching #sales #MiddleTennesseeEntrepreneur #PayrollProcessing #BusinessOwnerJourney #UnconventionalCareerPath#BusinessGrowth #LocalBusinessCommunity #NetworkingStrategies #SalesSkills #WorkLifeBalance #FarmLife #WomenInBusiness

A Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.comIn this episode, we welcome veteran Nashville Hit Songwriters Kelley Lovelace and Neil Thrasher to the show. Kelley and Neil discuss their journeys into the music industry, from Kelley's unexpected path through the military to Neil's family background in gospel music. The conversation delves into the songwriting process, the challenges of getting songs cut by artists, and the changing landscape of the music business due to streaming and technology. Kelley and Neil share personal stories behind some of their hit songs, including the emotional connection to writing "He Didn't Have to Be" for Brad Paisley.The guests also reflect on the future of songwriting and whether any current music will have the same multi-generational impact as classic songs from the past. They explore the influence of iconic artists like Rush and the importance of creating music that resonates with listeners on a deeper level.Throughout the discussion, the hosts and guests touch on the controversial song "Try That in a Small Town" and the cultural shift happening in the industry and society. This thought-provoking conversation provides a unique insider's perspective on the world of songwriting and the music business.Follow the Try That in a Small Town Podcast and inquire for advertising at www.trythatinasmalltown.com______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw______________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #nonprofit #mentoring #mentor #strongerthanmyfather

The Challenges and Rewards of Mentoring Young Men Without Fathers w/ Marcus Meneese:: Ep 217 MMTBPIn this episode, we talk to Marcus Meneese, the founder of Stronger Than My Father Organization.We talk about some of the struggles face by nonprofit organizations, including the difficulties with fundraising, building a strong board, and dealing with high turnover. Marcus emphasizes the importance of mentorship, as statistics show young men without fathers are more likely to face challenges like getting involved in crime or violence. He advocates for the importance of fatherhood and the long-term impact of mentorship on young lives.Highlights:Mentorship and Its Impact (4:54)Fatherhood and Its Role in Society (20:18)The Role of Nonprofits and Fundraising (20:53)More about Stronger Than My Father:https://strongerthanmyfather.org/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw______________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #nonprofit #mentoring #mentor #strongerthanmyfather

Finding Purpose and Identity: A Conversation Between Brothers w/ Dan McCarthy:: Ep 216 MMTBPIn this episode, we talk to my brother, Dan McCarthy, who practices law and plays music.We talk about shared experiences and our divergent paths in life. Dan, reflects on his early musical aspirations, influenced by his piano instructor, and his admiration for artists like Bruce Hornsby and Jerry Lee Lewis. Dan also discusses his legal career, which was sparked by a landlord-tenant dispute and a real estate seminar by Alan M. Barry. Despite initial challenges, including being waitlisted for law school, Dan eventually pursued law, finding success and satisfaction in his career. The conversation delves into our family dynamics, the pressures of living up to expectations, and the importance of self-awareness and following one's passion.Highlights:Early Musical Influences and ChallengesChallenges with Music TeachersTransition to Law SchoolFamily Dynamics and Career Aspirations Find Dan:https://www.butzel.com/professionals-attorneys-daniel-mccarthy______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBPFollow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #law #lawyer #attorney #music

One hundred and two years ago, Benito organized a March on Rome with the intention of forcing the king of Italy to yield the government to him. It worked, and Benito was appointed prime minister.Thirty-two-year-old Antonio had a problem with that, and spoke out against Benito.Benito got tired of Antonio's criticism and had him thrown into prison, where he died 11 years later.But while he was still with us, he wrote 30 notebooks containing more than 3,000 pages of history and analysis. The prison notebooks of Antonio Gramsci are considered by historians to be highly original contributions to 20th-century political theory.Wizard Academy vice-chancellor Dave Young brought Antonio to my attention last week when he forwarded to me a glistening quote written by this shackled young writer:“The old world is dying. And the new world struggles to be born: now is the time of monsters.”Those words of Antonio Gramsci dance and sting like honeybees, don't they?In return for his gift of Antonio Gramsci, I sent Dave a couple of the enthusiastic ramblings of American scientist Neil deGrasse Tyson:“I will defend AD and BC, year of the Lord, AD, ‘Ano Domini,' and BC, ‘Before Christ.' I'll defend the use of those because a lot of hard work went into creating that calendar – the Gregorian calendar – which is now used worldwide. It's based on a Christian construct, but it had a lot of very interesting science that went in behind it.I'm not just going to ‘swap out' the words to dereligify it. I don't mind leaving credit where it's due.I don't know any atheist that still uses AD and BC. They use ‘Common Era,' CE, and BCE, ‘Before Common Era.'But who are they fooling? It's the same numbers of years. They're just trying to ‘paint over' a religious reference.I don't have that much objection to the religious participation in civilization.”But this next comment of Neil deGrasse Tyson serves as a sort of counterbalance to that first one:“Ben Franklin was the world's most famous scientist in his day. But he's not remembered in America as that; he's remembered as a founding father.He invented the lightning rod.What's the tallest structure back then? The steeple makes the church the tallest structure in any city. What is the most susceptible to a lightning strike? The tallest structure. So lightning was taking out churches left and right, and if you were the other church that wasn't taken out, you had good argument for saying the people in the church that burned down were worshiping in the wrong way.Ben Franklin then invents the lightning rod, which does two things: It dissipates charges that build up under your structure that would otherwise be part of the lightning strike, and it sends them back into the air without the benefit of lightning. So that makes you less susceptible to begin with. And if the lightning strikes it, then it directs all of the charge through the metal and not through your house.So Ben Franklin does this, and churches are no longer destroyed by lightning, even if they're hit, and he's accused of heresy for thwarting the will of God.”Neil deGrasse Tyson is famous for his atheism but he vigorously defends the use of the Christian system of dating the history of the world in years that count backward and forward from the day that Jesus was born.Benjamin Franklin doubted the divinity of Jesus, but he invented the lightning rod to make sure that churches did not burn down. And they accused him of heresy for it.*As I consider articulate Antonio and bumbling Benito of Italy, I recall the words of a delightful American writer who was born in the same year Antonio was born. When she was accused of being too critical, the delightful Dorothy Parker responded:“How could I possibly overthrow the government when I can't even keep my dog down?”Me...

This week, founding host Dean Rotbart, a Wizard Academy graduate who served many years on the Academy's faculty, shares the story of how a self-published children's book author garnered global media coverage, reaching more than 2 million potential customers in a single day and zooming more than 1 million spots to the top of the Amazon charts. The lessons to be gleaned by her success, Rotbart promises, can be applied by every business owner, entrepreneur, and author who'd like to attain blockbuster visibility without spending a dime on consultants, social media ads, or news releases. How did the author of the children's book do it? Well, it helps that she, too, is a Wizard Academy alumna and that Talya Rotbart is married to the self-anointed “Dean of Reputation.” Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo Collage: Talya Rotbart (top row right), Dr. Laura Schlessinger and Talya (bottom row left) Posted: November 4, 2024 Monday Morning Run Time: 31:59 Episode: 13.21 EPISODE LINKS: But I Said I'm Sorry by Talya Rotbart  Book a Free 30-Minute, Reputation Consultation with Dean Rotbart Hour One of the Dr. Laura Podcast for October 30, 2024 (Subscription Required) Follow Reputation Tool Chest on X

Building a Specialized EOD Gear Business w/ Steve Cassidy:: Ep 215 MMTBPIn this episode, we talk to Steve Cassidy about his journey from the Navy to building a specialized gear company. His background includes an early interest in football that led them to Tennessee Tech University, followed by an unexpected decision to join the Navy at age 25. During his time in the Navy, he gained unique experiences, including 42 days at sea, diving, and jump school training. This diverse military background ultimately inspired the creation of the company, EOD Gear, which focuses on providing high-quality, customizable equipment for explosive ordnance disposal (EOD) professionals.Steve shares insights into the challenges of starting and growing a niche business, from navigating government contracts to expanding manufacturing capabilities. He also reflects on the cultural differences and personal experiences of living abroad in Italy.Beyond business, our conversation delves into perspectives on politics, society, and the importance of finding one's true passion in life. Steve's story serves as an inspiring example of how an unconventional path can lead to unexpected success and fulfillment.Highlights:Post-Navy Career and Business VenturesChallenges and Growth of EOD Gear Personal Life and Travel ExperiencesInsights on Business and Personal GrowthLearn more about EOD Gear:https://www.eod-gear.com/______________________________________________________________________****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:www.mmtbp.comwww.instagram.com/mostlymiddletnbusinespodcastwww.instagram.com/jimmccarthyvosTiktok: @jimmccarthyvos __________________________________________________________Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.Follow him and his podcast from which I may have borrowed the *mostly* concept:https://linktr.ee/mamwmw___________________________________________________________If you like Jim's Boston Scallys, click here to shop and order yours!https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:https://a.co/d/7oKK7Ip_________________________________________________________________The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org______________________________________________________________________Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co#billionaire #business #entrepreneurship #fashion #love #marketing #meme #middle #mindset #motivation #nashville #nashvilletennessee #nashvilletn #nature #podcast #podcasters #podcastersofinstagram #podcasting #podcastlife #podcasts #podcastshow #smallbusiness #tennessee #tennesseelife #EODGear#CustomizedEquipment #DefenseIndustry #PublicSafety #Entrepreneurship #BusinessGrowth #MiddleTennessee #Networking #PoliticalDiscourse #PersonalGrowth

Welcome to another episode of the Step It Up Entrepreneur podcast! Today, host Tomas Keenan sits down with Ryan Chute, a creative agency owner and partner at Wizard of Ads, to explore the power of branding, storytelling, and strategic marketing in business. Ryan shares his inspiring journey from automotive and furniture sales to leading a seven-figure creative agency. He discusses how attending the Wizard Academy in Austin, Texas, transformed his understanding of marketing, storytelling, and leadership, and how this experience has enabled him to help businesses in service industries overcome marketing challenges. In this episode, Tomas and Ryan touch on personal growth, communication, and overcoming limiting beliefs. They discuss how changing environments and leadership styles can foster significant growth. The episode concludes with valuable insights into the importance of continuous education and the role of personal development in achieving success. Whether you're an entrepreneur looking to elevate your marketing strategies or someone seeking inspiration for personal growth, this episode is packed with actionable insights. Get ready to dive in as we explore how simplifying complex ideas, leveraging emotion, and focusing on customer experience can drive business success! Find more about Ryan https://www.ryanchute.com/  or his socials! Tiktok, Youtube, Instagram, Facebook, LinkedIn and Twitter. https://www.tiktok.com/@wizardryanchute https://www.youtube.com/@wizardryanchute/featured  https://www.instagram.com/wizardryanchute/ https://www.facebook.com/wizardryanchute https://www.linkedin.com/in/wizardryanchute/  https://www.x.com/ryanchute