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The role of the CMO is evolving. Increasingly, it is becoming a pathway to the CEO's office.Jim's guest this week, Melissa Grady Dias, first joined the show in 2020 as Global Chief Marketing Officer of Cadillac, where she helped transform one of America's most iconic brands into the leading luxury EV brand while navigating a global pandemic and unprecedented industry disruption.Now she has entered an entirely new chapter. Melissa recently became CEO of Measured Wellness, a healthcare company focused on preventative care, wearable technology, AI powered health insights, and what she calls "care between appointments." It is a model built around the 99 percent of health that happens outside the doctor's office. The company was founded in San Diego by Dr. Michael Kurisu, who specializes in Family and Integrative Medicine.Melissa is a leader who thrives when navigating transformation, and she simply likes building things. Those are her words. At Cadillac, that meant helping consumers rethink mobility, luxury, and electrification. At Measured Wellness, it means helping people rethink healthcare itself by moving from reactive care to proactive wellness, from occasional doctor visits to continuous engagement, and from treating illness to creating the conditions for long term health.Tune in for a conversation about leadership, reinvention, wellness, and the growing influence of marketers in shaping the future of business.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Computer scientist Larry Smarr and osteopathic physician Michael Kurisu present a vision for healthcare that combines the best of allopathic and osteopathic medicine by using a more personalized, hands-on, systems-based approach to treating patients. They demonstrate this proof of concept with details on how Smarr diagnosed his own Crohn’s disease by using blood and stool tests to track changes in his body. And when the symptoms became too severe, Smarr collaborated with his surgeon, Sonia Ramamoorthy, MD, to plan the operation based on 3D images of his organs created at his research institute, Calit2 at UC San Diego. Kurisu then introduces Project Apollo, a group of patients inspired by Smarr who are collecting their own data to develop personalized treatments for their particular conditions. Series: "Wellbeing " [Health and Medicine] [Show ID: 33132]
Computer scientist Larry Smarr and osteopathic physician Michael Kurisu present a vision for healthcare that combines the best of allopathic and osteopathic medicine by using a more personalized, hands-on, systems-based approach to treating patients. They demonstrate this proof of concept with details on how Smarr diagnosed his own Crohn’s disease by using blood and stool tests to track changes in his body. And when the symptoms became too severe, Smarr collaborated with his surgeon, Sonia Ramamoorthy, MD, to plan the operation based on 3D images of his organs created at his research institute, Calit2 at UC San Diego. Kurisu then introduces Project Apollo, a group of patients inspired by Smarr who are collecting their own data to develop personalized treatments for their particular conditions. Series: "Wellbeing " [Health and Medicine] [Show ID: 33132]
Computer scientist Larry Smarr and osteopathic physician Michael Kurisu present a vision for healthcare that combines the best of allopathic and osteopathic medicine by using a more personalized, hands-on, systems-based approach to treating patients. They demonstrate this proof of concept with details on how Smarr diagnosed his own Crohn’s disease by using blood and stool tests to track changes in his body. And when the symptoms became too severe, Smarr collaborated with his surgeon, Sonia Ramamoorthy, MD, to plan the operation based on 3D images of his organs created at his research institute, Calit2 at UC San Diego. Kurisu then introduces Project Apollo, a group of patients inspired by Smarr who are collecting their own data to develop personalized treatments for their particular conditions. Series: "Wellbeing " [Health and Medicine] [Show ID: 33132]
Computer scientist Larry Smarr and osteopathic physician Michael Kurisu present a vision for healthcare that combines the best of allopathic and osteopathic medicine by using a more personalized, hands-on, systems-based approach to treating patients. They demonstrate this proof of concept with details on how Smarr diagnosed his own Crohn’s disease by using blood and stool tests to track changes in his body. And when the symptoms became too severe, Smarr collaborated with his surgeon, Sonia Ramamoorthy, MD, to plan the operation based on 3D images of his organs created at his research institute, Calit2 at UC San Diego. Kurisu then introduces Project Apollo, a group of patients inspired by Smarr who are collecting their own data to develop personalized treatments for their particular conditions. Series: "Wellbeing " [Health and Medicine] [Show ID: 33132]
The full recording of computer scientist Larry Smarr presenting ten years of his personal health data on the Visualization Wall at his institute, Calit2 at UC San Diego. Excerpts from this talk are seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132), featuring Smarr and osteopathic physician Michael Kurisu. Series: "Wellbeing " [Health and Medicine] [Show ID: 33705]
A more detailed look at the osteopathic treatment that Dr. Michael Kurisu provided to computer scientist Larry Smarr, as seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132.) Series: "Wellbeing " [Health and Medicine] [Show ID: 33706]
A more detailed look at the osteopathic treatment that Dr. Michael Kurisu provided to computer scientist Larry Smarr, as seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132.) Series: "Wellbeing " [Health and Medicine] [Show ID: 33706]
The full recording of computer scientist Larry Smarr presenting ten years of his personal health data on the Visualization Wall at his institute, Calit2 at UC San Diego. Excerpts from this talk are seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132), featuring Smarr and osteopathic physician Michael Kurisu. Series: "Wellbeing " [Health and Medicine] [Show ID: 33705]
A more detailed look at the osteopathic treatment that Dr. Michael Kurisu provided to computer scientist Larry Smarr, as seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132.) Series: "Wellbeing " [Health and Medicine] [Show ID: 33706]
A more detailed look at the osteopathic treatment that Dr. Michael Kurisu provided to computer scientist Larry Smarr, as seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132.) Series: "Wellbeing " [Health and Medicine] [Show ID: 33706]
The full recording of computer scientist Larry Smarr presenting ten years of his personal health data on the Visualization Wall at his institute, Calit2 at UC San Diego. Excerpts from this talk are seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132), featuring Smarr and osteopathic physician Michael Kurisu. Series: "Wellbeing " [Health and Medicine] [Show ID: 33705]
A more detailed look at the osteopathic treatment that Dr. Michael Kurisu provided to computer scientist Larry Smarr, as seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132.) Series: "Wellbeing " [Health and Medicine] [Show ID: 33706]
The full recording of computer scientist Larry Smarr presenting ten years of his personal health data on the Visualization Wall at his institute, Calit2 at UC San Diego. Excerpts from this talk are seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132), featuring Smarr and osteopathic physician Michael Kurisu. Series: "Wellbeing " [Health and Medicine] [Show ID: 33705]
The full recording of computer scientist Larry Smarr presenting ten years of his personal health data on the Visualization Wall at his institute, Calit2 at UC San Diego. Excerpts from this talk are seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132), featuring Smarr and osteopathic physician Michael Kurisu. Series: "Wellbeing " [Health and Medicine] [Show ID: 33705]
The full recording of computer scientist Larry Smarr presenting ten years of his personal health data on the Visualization Wall at his institute, Calit2 at UC San Diego. Excerpts from this talk are seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132), featuring Smarr and osteopathic physician Michael Kurisu. Series: "Wellbeing " [Health and Medicine] [Show ID: 33705]
A more detailed look at the osteopathic treatment that Dr. Michael Kurisu provided to computer scientist Larry Smarr, as seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132.) Series: "Wellbeing " [Health and Medicine] [Show ID: 33706]
The full recording of computer scientist Larry Smarr presenting ten years of his personal health data on the Visualization Wall at his institute, Calit2 at UC San Diego. Excerpts from this talk are seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132), featuring Smarr and osteopathic physician Michael Kurisu. Series: "Wellbeing " [Health and Medicine] [Show ID: 33705]
A more detailed look at the osteopathic treatment that Dr. Michael Kurisu provided to computer scientist Larry Smarr, as seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132.) Series: "Wellbeing " [Health and Medicine] [Show ID: 33706]
The full recording of computer scientist Larry Smarr presenting ten years of his personal health data on the Visualization Wall at his institute, Calit2 at UC San Diego. Excerpts from this talk are seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132), featuring Smarr and osteopathic physician Michael Kurisu. Series: "Wellbeing " [Health and Medicine] [Show ID: 33705]
A more detailed look at the osteopathic treatment that Dr. Michael Kurisu provided to computer scientist Larry Smarr, as seen in "Future Patient/Future Doctor" (uctv.tv/shows/33132.) Series: "Wellbeing " [Health and Medicine] [Show ID: 33706]
Hollis King and Michael Kurisu, both osteopathic physicians (DO's) at UC San Diego, describe how osteopathy is a hands-on medical treatment that focuses on the structure and function of the whole body, not just symptoms of disease or pain. As they explain to host Paul J. Mills, doctors of osteopathy learn the same curriculum as traditional medical students, but they approach their patients with a more integrative philosophy of healthcare. Series: "Wellbeing " [Health and Medicine] [Professional Medical Education] [Show ID: 32568]
Hollis King and Michael Kurisu, both osteopathic physicians (DO's) at UC San Diego, describe how osteopathy is a hands-on medical treatment that focuses on the structure and function of the whole body, not just symptoms of disease or pain. As they explain to host Paul J. Mills, doctors of osteopathy learn the same curriculum as traditional medical students, but they approach their patients with a more integrative philosophy of healthcare. Series: "Wellbeing " [Health and Medicine] [Professional Medical Education] [Show ID: 32568]
Hollis King and Michael Kurisu, both osteopathic physicians (DO's) at UC San Diego, describe how osteopathy is a hands-on medical treatment that focuses on the structure and function of the whole body, not just symptoms of disease or pain. As they explain to host Paul J. Mills, doctors of osteopathy learn the same curriculum as traditional medical students, but they approach their patients with a more integrative philosophy of healthcare. Series: "Wellbeing " [Health and Medicine] [Professional Medical Education] [Show ID: 32568]
Hollis King and Michael Kurisu, both osteopathic physicians (DO's) at UC San Diego, describe how osteopathy is a hands-on medical treatment that focuses on the structure and function of the whole body, not just symptoms of disease or pain. As they explain to host Paul J. Mills, doctors of osteopathy learn the same curriculum as traditional medical students, but they approach their patients with a more integrative philosophy of healthcare. Series: "Wellbeing " [Health and Medicine] [Professional Medical Education] [Show ID: 32568]
Hollis King and Michael Kurisu, both osteopathic physicians (DO's) at UC San Diego, describe how osteopathy is a hands-on medical treatment that focuses on the structure and function of the whole body, not just symptoms of disease or pain. As they explain to host Paul J. Mills, doctors of osteopathy learn the same curriculum as traditional medical students, but they approach their patients with a more integrative philosophy of healthcare. Series: "Wellbeing " [Health and Medicine] [Professional Medical Education] [Show ID: 32568]
Hollis King and Michael Kurisu, both osteopathic physicians (DO's) at UC San Diego, describe how osteopathy is a hands-on medical treatment that focuses on the structure and function of the whole body, not just symptoms of disease or pain. As they explain to host Paul J. Mills, doctors of osteopathy learn the same curriculum as traditional medical students, but they approach their patients with a more integrative philosophy of healthcare. Series: "Wellbeing " [Health and Medicine] [Professional Medical Education] [Show ID: 32568]