Podcasts about global chief marketing officer

For the 20th anniversary edition of BrandZ's global report, Adele Jolliffe, Head of Brand Consultants, Kantar talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth.Marcel joined AB InBev in 2005. Prior to becoming the company's Global Chief Marketing Officer, he held a variety of roles at AB InBev, including Global President of Beyond Beer Co. and Chief Marketing Officer at Anheuser-Busch. He also spent seven years in brand management at Unilever in Brazil.Read the 20th anniversary edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

This episode is brought to you by BIgCommerceAs the retail marketing playbook continues to evolve, staying relevant takes more than just keeping up — it means rethinking how and where you engage your audience.In this episode of Retail Remix, host Nicole Silberstein sits down with Sarah Crockett, Global Chief Marketing Officer at DSW, to talk shop. With experience leading marketing at brands like Vans, REI and Backcountry, Sarah brings a wide-angle lens to what's working — and what's changing — in the world of retail marketing. Together, they unpack:How DSW is navigating the latest shifts in consumer expectations and retail strategy;The challenges of marketing during unpredictable economic periods;How to keep pace with rapid technological evolutions across search and social; andHer secret weapon for staying on top of social trends. RELATED LINKSGet a closer look at DSW's brand in action.Explore the latest marketing insights from Retail TouchPointsCheck out past episodes of Retail Remix Tired of rigid ecommerce platforms and hidden fees? BigCommerce gives you the flexibility to build and scale your store your way — with no extra fees for using the tools you love. Whether B2C or B2B, BigCommerce powers ecommerce that works for you. Learn more at bigcommerce.com/retailremix

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?On this show, we've heard compelling arguments on both sides of the debate. So today, we're bringing together four thought leaders to discuss and explore one big question: Is brand purpose dead, or more alive than ever?Jim is joined by:Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty and President of Keys Soulcare. Kory previously held roles at LVMH, Puig, and Shiseido before joining e.l.f. in 2019.Mark Ritson, former marketing professor, Marketing Week columnist, creator of the Mini MBA in Marketing, and advisor to a range of global brands. Lisa Materazzo, Global Chief Marketing Officer at Ford Motor Company since 2023, following a 20-year marketing career at Toyota.Sara Carter, Global Planning Partner at adam&eveDDB and co-author (with Les Binet) of How Not to Plan: 66 Ways to Screw It Up.Let us know where you stand in the Purpose debate—right here or on social media!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For the 20th anniversary edition of BrandZ's global report, Martin Guerrieria, Head of Kantar BrandZ, talks with Abhinav Kumar, Global Chief Marketing Officer, TCS about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth. Abhinav is the Chief Marketing Officer of TCS, leading a team of 700 professionals in 55 countries who oversee the company's brand, reputation and stakeholder relationships. In a 23-year career at the company, he has performed several leadership roles including CMO for LATAM, Europe and all international markets, winning over 150 brand and communications awards during his tenure. Read the 20th anniversary edition of BrandZ's global report here: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

Episode 115 - ‘The Alchemy of Leadership'- Antonia Wade, Global Chief Marketing Officer at PwC. Finding balance in a Global Role with a Thriving Family and a Dog named Biscuit! Disclaimer: Please note that all information and content on the UK Health Radio Network, all its radio broadcasts and podcasts are provided by the authors, producers, presenters and companies themselves and is only intended as additional information to your general knowledge. As a service to our listeners/readers our programs/content are for general information and entertainment only.  The UK Health Radio Network does not recommend, endorse, or object to the views, products or topics expressed or discussed by show hosts or their guests, authors and interviewees.  We suggest you always consult with your own professional – personal, medical, financial or legal advisor. So please do not delay or disregard any professional – personal, medical, financial or legal advice received due to something you have heard or read on the UK Health Radio Network.

Don't miss Scott Thaler, Global Chief Marketing Officer at Gravity Global on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode in sponsored in part by: iHeartMedia, ITA Group, YouConnex, Evok and Powerdrive Sports Futures. 

Send us a textWhat shapes a Global Marketing Leader's perspective? For Antonia Wade, PwC's Global Chief Marketing Officer and Marketing Week's Marketeer of the Year, Leadership Excellence stems from finding balance between professional ambition and personal fulfillment.Sitting in her study – her physical "Clearing" amid family life with two teenagers, a husband, and a dog named Biscuit – Antonia reflects on the formative experiences that built her leadership philosophy. Her journey from Architecture student to being Global Head of Marketing at PwC wasn't straightforward, but architectural thinking gave her the perfect foundation: balancing creativity with pragmatism while solving complex problems.The conversation explores how Antonia manages a Worldwide Team across time-zones without sacrificing her own boundaries. "If I'm emailing at the weekend, even if I don't intend for people to respond, they feel like they have to," she explains, highlighting how leadership behaviors unconsciously shape team culture. This awareness permeates her approach – protecting weekends, making time for cooking (her delightful "squirrel" distraction), and prioritizing family.At the heart of Antonia's Leadership perspective is a powerful guiding principle: "You are where you are today because of the decisions you made 5  years ago." This insight helps her evaluate current choices with future impact in mind while giving her team a framework for intentional career development. She complements this with advice from a former mentor: focus on "the things that only you can do" rather than trying to be everything to everyone.Beyond her professional insights, we discover Antonia's near-win in the Wildlife Photographer of the Year Award, her love of reading a novel weekly, and how she wrote her book "Transforming the B2B Buyer Journey" during gardening leave and airport layovers. Her parting advice embodies her leadership philosophy: "Be curious but also be bold and ambitious. You might as well push for the things you want – you certainly don't get what you want if you don't ask for it."Antonia Wade, Global Chief Marketing Officer at PwC and Marketing Week's Marketeer of the Year, shares her leadership journey and personal philosophy for maintaining balance in a demanding global role.• Finding your "clearing" - both physical and mental spaces for reflection and rejuvenation• How studying architecture created a foundation for balancing creativity and pragmatism in marketing• The importance of setting boundaries with work communications to model healthy behavior for your team• Making decisions today with awareness of their impact on your life five years from now• Focusing on "what only you can do" rather than trying to be everything to everyone• Finding inspiration through global travel, Tune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'. If you would like to be my Guest too then you can find out HOW via the different 'series strands' at 'The Good Listening To Show' website. Show Website: https://www.thegoodlisteningtoshow.com You can email me about the Show: chris@secondcurve.uk Twitter thatchrisgrimes LinkedIn https://www.linkedin.com/in/chris-grimes-actor-broadcaster-facilitator-coach/ FaceBook Group: https://www.facebook.com/groups/842056403204860 Don't forget to SUBSCRIBE & REVIEW wherever you get your Podcasts :) Thanks for listening!

1. The inspiring pep talk Bozoma gives herself in the mirror – and why we might all want to start using it to rally ourselves.   2. How to navigate the tightrope of corporate expectations for women: to be both self-assured and humble; both hard and soft.  3. The revolutionary realization that you don't have to be the savior of others – you can save yourself, too.  4. How to know when to dig deep, and stay and fight for change – and when to stop digging and go – and the moment Bozoma knew it was time to leave Netflix. 5. Why our inability to forgive ourselves for wrong decisions keep us in bad situations – and how Boz's “it's not you, it's me” philosophy can guide us out.  About Bozoma:  Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur, and general badass. Boz has led Global Consumer Marketing at Apple Music & iTunes; she was Chief Brand Officer at Uber; and Global Chief Marketing Officer at Netflix. Boz is currently named #1 Most Influential CMO in the world by Forbes, and has been named one of Billboard's Most Powerful Women in Music for 10 consecutive years. In 2021, Harvard Business School published a multi-media case study on her career, titled “Leading with Authenticity and Urgency”; through which she developed and taught a program at the University aptly named “The Anatomy of a Badass.” Boz was named as an Ambassador for the African Diaspora and Special Envoy to the President of Ghana. In the Spring of 2023, Penguin Books will publish her memoir, “The Urgent Life.” Boz counts her highest achievement as being a mother to her 12 year old daughter, Lael. TW: @badassboz IG: @badassboz To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Rachel Conlan is Global Chief Marketing Officer at Binance. She joins host Aaron Stanley to discuss the crypto's exchange's ambitions to reach one billion users worldwide. Rachel reveals how Latin America has become Binance's fastest-growing region, with 63% user growth last year, well outpacing their global average. She also explains how Brazil and Latam have become a testing ground for new crypto products like Copy Trading, Launchpool and Earn.You can connect with Rachel on X/Twitter and Linkedin00:00 - Introduction 01:24 - Rachel's journey to Binance and crypto industry experience03:23 - Comparing crypto marketing to traditional advertising and entertainment06:33 - Binance's evolution and growth to 250 million users09:46 - Maintaining community focus during company transition13:23 - Binance's trust relationship with users and leadership change16:47 - Value-driven culture enabling seamless transitions20:46 - The Binance Angels ambassador program24:16 - Regional marketing strategies27:10 - Adapting global partnerships to local markets29:36 - Channel strategies across different markets32:22 - Latin America's crypto adoption and unique characteristics35:38 - Latin America as a beta test for global crypto use cases36:58 - The changing perception of crypto -------------------------------------------------------------------Binance is the largest platform for trading of digital assets. With over 250 million users around the world, the exchange offers over 350 trading pairs, best-in-class products and services for investors, and advanced tools for institutions players.Binance currently holds over US$ 160 billion in user assets under custody and reached a cumulative historical trading volume of $100 trillion in 2024, showcasing the trust placed in it by users worldwide.With user-focus at the core of its DNA, Binance continuously invests to increase usability, bring new features and deepen security.Liquidity matters. Security is non-negotiable.⁠⁠⁠ Join Binance Now⁠⁠⁠------------------------------------------------------------------Powered by hydroelectric energy from the ITAIPU Dam, Morphware provides high-performance compute to run, train, and build your AI apps and agents.One of the greatest expenses when it comes to building AI applications is the compute. Morphware provides a gateway to accessible compute for AI development.Using abundant clean energy from Paraguay, NVIDIA's highest performing GPU servers and bitcoin mining infrastructure, Morphware offers some of the most competitive prices for compute in the industry.Follow on X @⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Morphwareai⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Telegram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to be a part of the community----------------------------------------------------------------

Anthropologie has long been a destination for customers seeking unique fashion, home decor, and lifestyle products. But what makes the brand stand out isn't just its product offerings—it's the magic woven into every store visit, online interaction, and shopping experience. With retail evolving at an unprecedented pace, brands must find ways to merge data-driven decision-making with creative storytelling to stay relevant. Anthropologie's marketing approach, known as “AnthroMagic,” is an example of this balance, ensuring that customers feel a sense of joy and discovery every time they engage with the brand.So, what exactly is AnthroMagic, and how does Anthropologie seamlessly blend data analytics with creative retail experiences?In this episode of Retail Refined, host Melissa Gonzalez speaks with Elizabeth Preis, Global Chief Marketing Officer of Anthropologie Group, about the role of creativity and data in shaping the brand's connection with its audience. From Elizabeth's extensive career in fashion and beauty to Anthropologie's approach to testing, customer insights, and retail innovation, this conversation offers a behind-the-scenes look at how one of the most beloved lifestyle brands continues to thrive.The main points of conversation…Elizabeth Preis' Leadership Philosophy: How her “What, so what, now what” approach turns complex data into actionable insights.Balancing Data and Creativity: Why “data without a story is a failure” and how Anthropologie ensures customer insights inform, but never overshadow, creative decision-making.Anthropologie's Marketing Strategy: The role of testing and iteration in launching new concepts, such as the Celandine brand, and how the company aligns business goals with emotional customer connections.Elizabeth Preis is the Global Chief Marketing Officer at Anthropologie Group, overseeing brand marketing, direct-to-consumer strategy, customer insights, and editorial content across all platforms. With over 25 years of experience in the beauty and fashion industries, she has held leadership roles at Estée Lauder, J.Crew, Saks Fifth Avenue, and BH Cosmetics. A Wellesley College graduate with an MBA from INSEAD, Elizabeth is known for her expertise in consumer engagement and her ability to bridge the gap between data-driven insights and brand storytelling.

How's your love life? With platforms like Tinder, Bumble, Hinge, and OkCupid offering endless opportunities to connect, many people searching for The One think signing up for a dating app should be a go-to for finding their match. However, new research is showing some users are signing off, including ninety percent of Gen Z users.  Those staying on the apps point to their ease of use, accessibility, and the countless success stories of happily coupled friends who met that way.  Others say dating apps aren't offering authentic connections. A paradox of choice has also developed, with a belief there's always someone else who you can connect with, which has made people less satisfied with their options.  Before we continue to swipe right, we debate the question: Is It Time to Break Up with Dating Apps?  Arguing Yes: Maria Avgitidis, Matchmaker and CEO at Agape Match    Arguing No: Melissa Hobley, Global Chief Marketing Officer of Tinder    Nayeema Raza, Journalist and Host of "Smart Girl Dumb Questions", is the guest moderator.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

NTT is a top 15 global tech company with nearly $100B in revenue and 340K employees worldwide. What many people don't realize is they're much more than a telecom provider – they're also a major player in enterprise IT services, data centers, and even renewable energy. Six Five Media is with Will Townsend, Vice President & Principal Analyst at Moor Insights & Strategy, as he sits down with with Vito Mabrucco, Global Chief Marketing Officer at NTT to digest the 2024 NTT R&D Forum held in Tokyo, Japan—a premier event that brings together top tier people, technologies, and research, fostering a sustainable society through innovation.  Tune in to hear about

In this episode of The Speed of Culture podcast, Matt Britton sits down with Elizabeth Preis, Global Chief Marketing Officer at Anthropologie Group, to explore how Anthropologie has built lasting brand love, embraced digital discovery, and redefined customer experiences. Follow Suzy on Twitter: @AskSuzyBizFollow Elizabeth Preis on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

As we look into 2025, listen in as Jim is joined by three lively and inspiring previous guests from last year of the podcast to reflect on the major themes of the 50 episodes and felt by CMOs in 2024. Jim's guests are DeLu Jackson, the Executive VP and Chief Marketing Officer at security company ADT, Melissa Hobley, the Global Chief Marketing Officer at Tinder, and Michelle Crossan-Matos, the Chief Marketing Officer at Ulta Beauty. What a perfect panel to both reflect on past learning, and to look forward, so tune in for an ambitious episode–to reveal the central themes from CMOs in 2024, and to invite our guests to share their insights and advice on each theme. ---Listen to our previous episodes...Discovering Your Inner Joy and Beauty with Michelle Crossan-Matos - https://tinyurl.com/3sk5pybxCelebrate Black History Month with BECA - https://tinyurl.com/y559n6juSwipe Right with Melissa Hobley - https://tinyurl.com/2479sdxcSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Ep. 153 of Earned, Conor Begley sits down with Ukonwa Ojo, CEO of Zaia Ventures—a company that builds and scales businesses for underrepresented and marginalized communities. To start, we dive into Ukonwa's career as former Global Chief Marketing Officer for major brands like Cody Consumer Beauty, MAC Cosmetics, and Amazon Prime Video. Ukonwa shares how she shifted from the executive suite to establishing her own ventures, fueled by a family legacy of innovation. She introduces us to Zaia Ventures, a holding company that encompasses her unique platform, Zaia, and then Ada & Edith, a fashion brand dedicated to empowering modern women. Ukonwa reveals key themes in authentic creator partnerships, like thinking of creators like friends of your brand rather than an advertising channel. We learn about Ukonwa's mission to create meaningful connections and bridge fragmented communities, demonstrating how fulfilling work can harmonize with personal priorities. To close the show, Ukonwa shares about her love of travel and her goals to continue seeing the world. In this episode, you'll learn: How to embrace entrepreneurial risks that align professional endeavors with personal passions and values How thinking of creators as friends of your brand rather than an advertising channel can lead to more authentic collaborations  Why transitioning from corporate roles to entrepreneurship involves embracing risk and adapting to new challenges   Connect with the Guest: Ukonwa's LinkedIn - @ukonwa   Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Bitcoin is setting new records - but there are still many investors who are unsure about crypto's position within a portfolio.Rachel Conlan, Global Chief Marketing Officer at the world's largest crypto exchange Binance, talks to Sean Aylmer about the importance of education for investors, as well as the role of Donald Trump in boosting the crypto industry.This is general information only. You should seek professional advice before making investment decisions. Binance is a supporter of Fear & Greed.Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.

In this episode of Life Accelerated, host Anthony O'Donnell sits down with Karen Leggett, Global Chief Marketing Officer at Manulife, for an insightful look into how AI and digital transformation are reshaping the insurance landscape. With a rich background spanning top leadership roles in banking and insurance, Karen shares how she's leading a customer-centric revolution, integrating AI, advanced analytics, and innovative technology to enhance customer experiences and streamline operations. Karen discusses Manulife's strategic approach to AI, sharing transformative projects like their internal AI tool, Chat MFC, which empowers employees across the organization to embrace AI for productivity and customer service. She also highlights pioneering initiatives like their behavioral insurance program and multi-cancer screening tool, showcasing how AI is not only improving operational efficiencies but also saving lives. Listeners will gain a firsthand look at how Karen's team has achieved significant milestones, from boosting customer satisfaction scores to transforming underwriting processes. This episode is a must for anyone interested in the future of insurance, AI integration, and leading a purpose-driven digital transformation. Key Takeaways: AI isn't just about creating efficiencies through automation but building more personal connections with customers. Establishing a value-driven, adaptable digital strategy enables companies to stay competitive and responsive in a rapidly evolving market. Technology should support human activities that improve customers' lives and companies' bottom lines. Jump Into the Conversation: (00:00) Introduction of Karen Leggett, Global Chief Marketing Officer at Manulife (02:15) Manulife's innovative behavioral insurance program and its impact on customer health (03:39) The power of AI to enhance customer experience and operational efficiency (08:50) Striving to be the most digital customer-centric leader in the industry (11:21) The strategic importance of AI and advanced analytics in Manulife's operations (18:56) Introduction of Chat MFC, Manulife's internal AI tool, and its role in empowering employees (25:43) Karen's approach to fostering an adaptable, AI-ready workforce Resources: Connect with Karen Leggett: https://www.linkedin.com/in/leggettkaren/ Check out Manulife: https://www.manulife.com/

Blunt Business welcomes Angela Pih, the Global Chief Marketing Officer at CCELL, She tells us about the future of CCELL and the cannabis industry as a whole. They emphasized the importance of understanding consumer behavior, the unique dynamics of the cannabis industry, and the vital role of "bud tenders" in retail stores. They also discussed the necessity of improved training and education for bud tenders, consumers, and patients. The conversation further touched on the significance of authenticity and brand meaning, the rapid pace of change in the cannabis industry, and the potential for disruptive brands and companies.Angela also spoke about her new role at CCELL, where she'll be focusing on the non-plant touching side of the business, expressing excitement about developing new standards and exploring new opportunities to support CCELL's customers in the cannabis industry. Their ongoing efforts to drive consumer education and awareness were also discussed, with an emphasis on creating effective marketing campaigns that can be measured for their impact. In addition, they discussed the evolution of vape cartridge and battery technology, highlighting CCELL's significant investment in research and development. Angela confirmed her intention to visit CCELL's facilities to ensure the devices are properly calibrated and maintained for safety.A key focus of the discussion was CCELL's new Vision Box series technology, designed to address the common issues of burnt taste and clogging in vape devices. The Vision Box incorporates anti-burn and anti-clogging technology to ensure a safe and enjoyable consumption experience. Angela explained the anti-burn technology shuts the device off if it reaches an unsafe temperature, while the anti-clogging feature prevents oil leakage. The company's commitment to sustainability was also emphasized, showcasing devices that consume less energy and a campaign promoting recycling.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Fintech South 2024, hosted by the Technology Association of Georgia (TAG), took place on Aug. 27-28 at the Woodruff Arts Center and Atlanta Symphony Hall. This year's theme was "Fintech Lives Here!" Lisa Arthur, US Director and Global Chief Marketing Officer for API Leader, Sensedia, is a seasoned business executive and global marketer with Fortune 50 […]

Fintech South 2024, hosted by the Technology Association of Georgia (TAG), took place on Aug. 27-28 at the Woodruff Arts Center and Atlanta Symphony Hall. This year's theme was "Fintech Lives Here!" Lisa Arthur, US Director and Global Chief Marketing Officer for API Leader, Sensedia, is a seasoned business executive and global marketer with Fortune 50 […] The post Fintech South 2024: Lisa Arthur with Sensedia appeared first on Business RadioX ®.

This week's show is entitled, "How to be a Servant Leader in a Fast-Growing Company" and my guest is Louise Clements, Global Chief Marketing Officer at WorkJam. Tune in to Learn About: How to engage and motivate teams by instilling a mission that aligns with the company's goals. The importance of leading from the front and the evolving role of marketers in scale-up companies. How staying true to your brand's core values fosters long-term success and employee engagement. Watch the video  Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts

This week, Jim welcomes Isabelle Sakai–the Global Chief Marketing Officer of Vancouver-based Mark Anthony Brands–to The CMO Podcast. The company was founded in 1972 by Anthony von Mandl. Mr. von Mandl's is a classic entrepreneurial story; at 22, he began selling imported wines out of his car, and now the company–which is still private–is estimated at about $4 billion in revenue. Mark Anthony Brands is best known for its top selling consumer brands, White Claw and Mike's Hard Lemonade, but they have a much larger portfolio, including a variety of higher-end British Columbia wine labels. Isabelle has worked at Mark Anthony for about 16 months in her second CMO role. She was previously the CMO at the Bata Group, a multinational footwear, fashion and accessories company, based in Switzerland. Isabelle and Jim have a shared experience; she spent nearly 18 years at P&G in Europe, whereas Jim spent five of his P&G years in Europe. Open a crisp White Claw, find a seat in the sun, and enjoy a conversation with a professional who loves to move fast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Speed of Culture, Matt Britton interviews Isabelle Sakai, Global Chief Marketing Officer at Mark Anthony Brands International. Isabelle shares insights on driving innovation through deep consumer understanding, the importance of global experience, and the strategies behind creating and sustaining market-leading brands like White Claw. Follow Suzy on Twitter: @AskSuzyBizFollow Isabelle Sakai on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

On this episode, Suzanne Kounkel, the Global Chief Marketing Officer at Deloitte and Deloitte's US CMO, dives into what it means to be a marketing leader at such a high level. Plus, she discusses the role of data and insights in enhancing creativity in marketing campaigns and she emphasizes the strategic importance of AI in marketing and the need for CMOs to be actively involved in leveraging AI tools.Key Takeaways:Balancing brand and demand is crucial in B2B marketing.Making choices based on data is important in a world with limited resources. Data insights are critical in guiding marketing conversations and enhancing creativity in campaigns.Collaboration and a culture of innovation are key to success in marketing.CMOs should actively leverage AI tools and be involved in shaping AI strategies.Your story, your messages, your content is at the heart of what you do. It's what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit  https://go.zayo.com/network/itvisionariestoday to learn more.

Jim's guest this week on The CMO Podcast is Lisa Caputo, the EVP, Chief Marketing, Communications and Customer Experience Officer at Travelers, the 165-year-old diversified insurance company. You know, the company with the red umbrella, which they first used in an ad in 1870. Travelers is one of the largest insurance companies in the world, with revenue of $41 billion, 30,000 employees and 13,500 independent agents and brokers. Travelers operates in the US, Canada, the UK and Ireland. Lisa has experienced a nontraditional career path to her senior role at Travelers. She studied Political Science and French at Brown University, and then earned a Masters in Journalism at Northwestern University. During the first 10 years of her career, she worked in public service–including Press Secretary to the First Lady and Deputy Assistant to the President in the Clinton Administration. She then left public service to work at CBS and Disney, before clocking 11 years at Citi as Global Chief Marketing Officer and 13 years at Travelers. Lisa also serves on the Board of Best Buy. Tune in for a conversation with a woman who has a network like no other!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev.As part of the 2024 launch of the worlds most valuable brands, Martin Guerrieria, Head of Kantar BrandZ, talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the increasing importance of brand in driving growth.AB InBev's portfolio includes more than 500 global and local brands; one in every four beers sold globally is an AB InBev product. Corona is the most valuableglobal beer brand in the 2024 Kantar BrandZ global ranking, and a newcomer to the Global Top 100. Hear more about how AB InBev ensures its business is brand-led and consumer-centric.Find out more: www.kantar.com/brandz Hosted on Acast. See acast.com/privacy for more information.

Edited highlights of our full length conversation. What do the artists think? This episode is the sixth in a series of conversations that I'm having in partnership with the Cannes Lion Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to redesign the creative industries? Or should we adjust and iterate, slowly and carefully? There are opportunities and risks around every corner. Jamie Gutfreund has seen the creative industries from many vantage points. She's the former Global Chief Marketing Officer for Hasbro and MGA Entertainment. She was Chief Growth Officer at Whalar and has been recognized by Forbes as one of the 50 Most Entrepreneurial CMOs. Today, she's the Founder of Creator Vision, a company that she describes as helping brands bridge the gap between the practice and the promise of the creator economy. At a time when the future is coming towards us faster than perhaps at any period in human history, gaining some advanced warning about what will happen next, would be welcome. To put it mildly. Is it conceivable that AI itself might give us the clues to how AI is going to change the world as we know it? Jamie thinks it's possible, if we look at it through the right lens. The artists' lens. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. In the meantime, thanks for joining us.

Edited highlights of our full length conversation. What do the artists think? This episode is the sixth in a series of conversations that I'm having in partnership with the Cannes Lion Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to redesign the creative industries? Or should we adjust and iterate, slowly and carefully? There are opportunities and risks around every corner. Jamie Gutfreund has seen the creative industries from many vantage points. She's the former Global Chief Marketing Officer for Hasbro and MGA Entertainment. She was Chief Growth Officer at Whalar and has been recognized by Forbes as one of the 50 Most Entrepreneurial CMOs. Today, she's the Founder of Creator Vision, a company that she describes as helping brands bridge the gap between the practice and the promise of the creator economy. At a time when the future is coming towards us faster than perhaps at any period in human history, gaining some advanced warning about what will happen next, would be welcome. To put it mildly. Is it conceivable that AI itself might give us the clues to how AI is going to change the world as we know it? Jamie thinks it's possible, if we look at it through the right lens. The artists' lens. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. In the meantime, thanks for joining us.

What do the artists think? This episode is the sixth in a series of conversations that I'm having in partnership with the Cannes Lion Festival of Creativity. For the weeks leading up to Cannes, we're focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries. Are we moving fast enough? Are we going far enough? Is this an opportunity to redesign the creative industries? Or should we adjust and iterate, slowly and carefully? There are opportunities and risks around every corner. Jamie Gutfreund has seen the creative industries from many vantage points. She's the former Global Chief Marketing Officer for Hasbro and MGA Entertainment. She was Chief Growth Officer at Whalar and has been recognized by Forbes as one of the 50 Most Entrepreneurial CMOs. Today, she's the Founder of Creator Vision, a company that she describes as helping brands bridge the gap between the practice and the promise of the creator economy. At a time when the future is coming towards us faster than perhaps at any period in human history, gaining some advanced warning about what will happen next, would be welcome. To put it mildly. Is it conceivable that AI itself might give us the clues to how AI is going to change the world as we know it? Jamie thinks it's possible, if we look at it through the right lens. The artists' lens. At the end of the series, I'll offer some thoughts on what we've heard and learned, and where we might go from here. In the meantime, thanks for joining us.

Rising alongside the advancement of Blockchain technology and the recent emergence of Web3, Binance has become the world's largest cryptocurrency exchange, significantly influencing the global cryptocurrency market with billions in daily transaction volumes.In this week's English episode of the Vietnam Innovators podcast, Rachel Conlan, the Global Chief Marketing Officer at Binance, offers invaluable insights not only into the cryptocurrency market but also the unique benefits of Blockchain and Web3 technologies for both individuals and businesses.As a skilled marketing executive with broad experience across sports, entertainment, and technology, Rachel is instrumental in shaping and executing Binance's global marketing strategies.What makes Blockchain and Web3 so effective? Why should businesses leverage these technologies to drive growth?Let's together listen to the episode to discover the answers!Listen to this episode on YouTube And explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at team@vietcetera.com—If you come across something intriguing, kindly consider making a donation.● Patreon: https://www.patreon.com/vietcetera● Buy me a coffee: https://www.buymeacoffee.com/vietcetera

Join Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for.Key Takeaways:(02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth.(06:03) The role of simplicity in marketing and how it leads to clarity and surprise, enhancing customer and employee engagement.(08:35) The challenges of implementing simplicity in marketing, and the need for courage and decisiveness.(11:32) The financial benefits of simplicity in marketing, including customer willingness to pay more for simpler experiences.(15:19) Simplifying the workplace enhances employee innovation and brand advocacy.(20:09) Effective ways to measure the impact of simplicity on marketing efforts, including differentiation and customer perception.(27:29) Margaret's favorite marketing quote by Coco Chanel on simplicity and elegance in branding.(31:48) Common mistakes CMOs make when trying to simplify marketing, and the balance between clarity and surprise.Resources Mentioned:Margaret Molloy - https://www.linkedin.com/in/margaretmolloy/How CMOs Commit Podcast - https://podcasts.apple.com/us/podcast/how-cmos-commit-with-margaret-molloy/id1528378875Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.*Since recording the interview, Margaret has left this role and has founded the Molloy Marketing Advisory#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Wharton's Barbara Kahn and Dr. Americus Reed speak with Isabelle Sakai, Global Chief Marketing Officer of Mark Anthony Brands International (the owners of White Claw), about White Claw's new "Grab Life By The Claw" campaign. Hosted on Acast. See acast.com/privacy for more information.

This week's guest on The CMO Podcast is Melissa Hobley, the Global Chief Marketing Officer of Tinder–you know: swipe right, swipe left. Seriously, Tinder is a behemoth; it's the #1 dating app in the world with 2 billion swipes a day, 20 million matches a day, and a presence in 190 countries. And with revenue in the $2 billion range, Tinder is the largest name in the Match Group's portfolio of 40 brands. Melissa has worked as the global marketing officer for Tinder since August 2022; she was previously the top marketer at OKCupid for five years. After graduating from Fordham University, Melissa began her career as a publicist in media and entertainment before pivoting into consulting with Buyology. Later, Walgreens came calling, and she spent four years at the giant retailer as VP of Marketing. After a brief stint at a startup, Melissa joined the Match Group as CMO at OKCupid in 2017. Tune in for a colorful, radiant and ebullient conversation with a CMO who swipes right on love, creativity and community.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest this week is Beth Ann Kaminkow, Global CEO, VMLY&R who joins us to talk about the ever changing landscape of retail and consumer branding, customer engagement, and loyalty. In particular with dip into what defines high performance retail and the emerging world of "creative commerce."  We also get a sneak preview of her upcoming session at the World Retail Congress in Paris. Then, as usual, we unpack the week in retail news including the correct way to pronounce Temu, news on the persistency of inflation and what lessons can be gleaned from the past month in retail sales. Then its another return to the Wobbly Unicorn Corner, before wrapping up with quarterly earnings from Shopify and Under Armour.To access VLM's rich trove of insights click here.  World Retail Congress:  Non-retailer passes and discount offer codes:Non-Retailer pass: REM-SPONRRetailer discount code: REM20Dive into the future of retail with the World Retail Congress's End of Year Report! Explore the latest trends, innovations, and insights shaping the competitive retail landscape, presented in collaboration with the Congress's Knowledge Partners. The Congress's report is a must-read for retailers to become world class in today's retail climate. The End of Year Report reinforces the focus of next year's World Retail Congress on High Performance Retail and our key pillars of winning the customer, winning with innovation, winning with purpose, the winning business models and building winning teams. Furthermore, the report brings together 14 of the world's top retailers' reflections from stores such as Action, Ikea, Zalando, Kmart Group, Woolworths and Wumart to present insights from around the world.  About Beth AnnBeth Ann is the Joint Chief Executive Officer of VML Commerce - WPP's end-to-end Creative Commerce agency, created from the combined talent, expertise and scale of powerhouse global agencies VMLY&R and Wunderman Thompson.Beth Ann is recognized as a leader with a proven record of reimagining retail, as well as creating and designing commercial programs that drive growth at the intersection of physical, digital and social. She continues to drive innovation in this space with a belief that commerce holds the most untapped creative potential to grow brands and people.In her two plus decades in the industry, Beth Ann has touched every aspect of marketing communications across consumer-packaged goods, retail, finance, restaurant and technology companies and brings both client and agency side perspectives to her work. She is a strong advocate of insights-inspired marketing programs and the power of creativity to drive positive societal impact.A worldwide traveler born in Baltimore (though she considers herself more of a Bostonian at heart- especially when it comes to sports loyalties!), Beth Ann graduated with a BA from Syracuse University's Newhouse School and an MBA from Boston University in Organizational Behavior. Beth Ann was a founding member of a successful startup purchased by Omnicom, led TracyLocke as the first female CEO in its one-hundred-year history, as well served as the first Global Chief Marketing Officer of Westfield Corp and CEO for Kantar Consulting Americas. She most recently served as Global CEO of Geometry.Beth Ann is a voice on IE&D issues and has been recognized as an AdAge Woman to Watch, is a member of WPP's X-Factor, and serves on the national boards of the Syracuse University Newhouse School of Public Communications as well as the non-profit charity Back on My Feet.While she sees work as personally fun and a bit of an endurance sport, she also is an avid runner, loves cities and making them better, and spending time with her husband, family, and close friends.About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in April 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice, a keynote speaker around the world and consumer growth consultant.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,   The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor , Canada's top food industry podcasts and one of the top management podcasts in the nation according to Apple, with Dr. Sylvain Charlebois.    You can learn more about Michael  on  LinkedIn. Be sure and check out Michael's Last Request Barbecue,  his YouTube BBQ cooking channel!

As a strategic, business-minded B2B marketer, Margaret drives innovative strategies that grow company profit, profile, and pride. Said simply, “marketing is in my DNA”—an unexpected statement from a farmer's daughter and immigrant, but it was on her family's dairy farm in Ireland where she learned the value of hard work, keeping promises, and a commitment to community and connection—the same values that are essential to top-performing brands and businesses.

On this episode of BRAVE COMMERCE, Kristof Neirynck, Global Chief Marketing Officer and Managing Director at Avon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of relationship selling and the innovative approaches Avon has adopted in the contemporary market. As the conversation begins, the hosts reflect on Avon's long-standing history of 137 years, highlighting its pioneering role in relationship selling. They draw a connection between Avon and the iconic image of the "Avon lady" making door-to-door sales with paper catalogs. Talking about the evolution of relationship selling in 2023, Kristof describes a significant shift towards omni-channel direct selling, emphasizing digital brochures shared through platforms like WhatsApp. He also highlights the adaptability of representatives in leveraging technology to enhance their selling strategies. Moreover, Kristof discusses two emerging trends in Avon's sales approach. The first involves encouraging representatives to open their own stores, resembling a franchise model. The second trend revolves around leveraging social media platforms for selling, allowing representatives to connect their channels with Avon's digital asset management tool. Kristof emphasizes the empowerment of representatives through training and tools like digital asset management. The discussion then delves into the potential challenges and opportunities of sharing customer data. Kristof addresses the importance of creating a value exchange for representatives and the plans to implement a loyalty program. The interview takes an interesting turn as Kristof discusses the impact of inflation on consumer behavior, with people holding out for better deals during the holiday season. He anticipates decent growth in the beauty market, driven more by pricing than by volume. In exploring the role of digital commerce in the beauty industry, Kristof also shares the dynamics of different subcategories and how economic conditions influence consumer preferences. Key Takeaways:Embrace diverse methods like digital brochures, WhatsApp, and social media for customer engagementEnsure transparency, value exchange, and a secure environment for customer dataTailor strategies based on differing market dynamics in various regions Hosted on Acast. See acast.com/privacy for more information.

Vito Mabrucco, Global Chief Marketing Officer at NTT Corporation, discusses a new NTT report “The Business Case for Social Sustainability" showing how corporations investing in social good unlock wide-ranging benefits, including increased revenue, better productivity and a more equitable workforce. Is social sustainability is good for business? Apparently so, unlocking millions of potential revenue. Listen as we explore the findings and steps to guide our strategies for socially sustainable transformation. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of Marketing at Hulu. Pato discusses changes in content, distribution, and monetization, the need to balance new and traditional models, and the shift from "subscribers at any cost" to profitability. Key topics include the power of direct-to-consumer data and "mood states," consumer desire for simplified streaming offerings, the power of the brand, and why streaming marketing is also "sales." Listen to hear the story of the move to "Max". Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week THE POWER OF RE:INVENTION podcast featured David Dancer, the Founder and CEO of D2 Marketing Strategies and a Founder and Host of Clout for Good, a bi-weekly podcast that showcases personal and powerful conversations with prominent LGBTQ+ identified executives who are OUT in the workplace. He is also the CEO of Future Method and the Global Chief Marketing Officer of NGDATA.   Even while he is juggling several different roles, David has been committed to the fight for LGBTQ+ workplace equality following the main values and principles that always push himself to keep going, trying new things, being open to challenges and seeing opportunities even in the hardest of the times. Being connected and connecting people is another core value of David's, starting from his early childhood - which also explains his endless passion for team sports that he masters until this day. He firmly believes that being open to new challenges and accepting them as new opportunities is essential for living a life without regrets.  Allowing yourself to be a constant learner is advice that David gives to people who are struggling to start over or keep pushing further and further.  Some powerful takeaways from today's episode: Transforming the butterflies of fear to the joy of excitement will guarantee constant learning and progress. Once in a while you should sit back and contemplate your life, questioning whether what you do and where you go aligns with your values and morals. Surrounding yourself with the right people who will encourage you to take challenges and move forward is vital for a successful and healthy life. Taking risks and enjoying the process of handling hardships is the most effective shortcut to new opportunities and experiences. Being present in your network, showing up in your job and being open to conversations is the widest door to success.  Links: David Dancer's LinkedIn: https://www.linkedin.com/in/davidhdancer/ Clout for Good Website: https://www.cloutforgood.com/ THE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.com IG: https://www.instagram.com/kathisr_chief_reinventor/ FB: https://www.facebook.com/kathi.sharpeross/ LinkedIn: https://www.linkedin.com/in/kathisharpeross     Twitter: https://twitter.com/ReinventionExch

Carl Loredo used to go to Wendy's for dinner every Friday night with his mother when he was growing up. Fast forward to 2016, and he carried those memories and experiences into his work as Wendy's Vice President of Brand Marketing, then US Chief Marketing Officer, and eventually into his current role as Global Chief Marketing Officer. Prior to coming to Wendy's, Carl held marketing roles at Dell and PepsiCo before he went over to the agency side. Carl combines his passion for marketing with a love of storytelling in service of Wendy's mission to be the most talked-about brand in the world.In this episode, Alan and Carl discuss how his nontraditional career path serves him in his current role, the balance between global brand building and local adaptation, the evolution of social media strategy, and how Wendy's is using new technology to drive transformation for digital and physical experiences. Wendy's was founded with the intention of being the antithesis of what was available at the time, and it has maintained that energy to become a global challenger brand with the ingredients it uses and the messaging it puts out. You can see this in action through their use of platforms like Twitch, the Wendyverse, and Fortnight.Wendy's is known for its spicy social media presence, and they have been very intentional about keeping a finger on the pulse of culture, evolving their strategy with the platforms, and focusing on going deep in 1-on-1 conversations. With the shift to video content through TikTok, he and his team have had to balance Wendy being both a real person and a social media personality to become a humanized QSR brand. Carl tells us the brand stands out by knowing who they are, embracing their role as a category disruptor, and listening to their fans. He advises other executives who want to stand out to not copy Wendy's but instead develop a deep understanding of their own brand and the role they play, then experiment with how to make that work for their consumers. The "challenger" thought process can also be seen in how Wendy's is utilizing digital to get more Wendy's to more people. By understanding people's needs and leaning into new technologies, Wendy's is giving its consumers and their employees a better, more memorable experience."To be on the forefront of culture, you also gotta enter into some uncharted spaces."In this episode, you'll learn:Balancing global branding and local adaptationsCarl's advice to other brands that want to be disruptiveWendy's unique social media strategy and evolving with the platformsKey Highlights: [01:45] Destin to work with Wendys[04:00] Carl's journey to Wendy's[07:20] Balancing global branding and local adaptations[11:25] Evolving and adapting alongside social media[17:20] Humanizing a QSR brand[19:45] Spicy Nuggs[22:24] Advice for other executives that want to be disruptive[25:50] Using digital tools to get more Wendy's to more people[28:55] Carl's nontraditional path to the CMO chair and how that impacts his leadership style[32:30] Advice to his younger self: Make more strategic choices and be overt in those choices.[35:00] Consumer, consumer, consumer.[37:40] Trends and subcultures: The evolution of gaming [39:55] Driving 1 to 1 engagement Looking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Today's guest on The CMO Podcast is Drew Panayiotou, the Global Chief Marketing Officer of Pfizer, the $100 billion by sales bio-pharmaceutical giant. Pfizer was founded in 1949 in Brooklyn, NY by cousins Charles Pfizer and Charles Erhart, and has since become one of the most important global healthcare companies. Case in point–Pfizer and its CEO Albert Bourla became household names during the pandemic as they rolled out COVID-19 vaccines with unprecedented speed and scale. Our guest, Drew, is no stranger to brands. He has worked with some of the world's best brand builders: CocaCola, The Walt Disney Company, Hershey's, Johnson & Johnson and Google. He also had a three-year stint as an ad agency President and CEO at BBDO Atlanta. Drew emigrated to the U.S. as a child from Paphos Cyprus–the mythical home of the goddess Aphrodite. Fittingly, we recorded this episode on the Mediterranean sea, at the Cannes Lions Festival of Creativity. Tune in for a conversation about identity, creativity and innovation! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adrian Fulle is the current Global Chief Marketing Officer at ByoPlanet and former entertainment industry executive. From the rebel side of corporate, Adrian is passionate about building high performing marketing strategy leveraging storytelling skills and B2B marketing models sourced from Harvard and Stanford. With over 15 years of experience and an insatiable curiosity, Adrian brings depth, creativity, and a fresh perspective to the B2B marketing world.Learn more about ByoPlanet:https://byoplanet.com/Connect with Adrian Fulle on LinkedIn: https://www.linkedin.com/in/adrian-fulle/Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free

Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale is part of Omnicom, one of the world's largest marketing, media, and communications holding companies.A native of Ireland, Margaret grew up on a dairy farm as the eldest of six children, and graduated from the University of Ulster as a first-generation college graduate. Margaret later earned her MBA from Harvard, and has had a variety of roles in marketing before taking on her Global CMO role at Siegel+Gale in 2013. Margaret says her personal purpose is to never lose the drive for community and connection, and after this conversation, there is no doubt she will ever lose it.On this episode, Margaret and Jim combine their podcast skills to chat about the job of a CMO, from generating pride in a brand, to leaning on simplification as a driver in building financial value. Since stepping off the plane in NYC from Ireland, Margaret has worked to achieve a successful and long career, all while working to build her own personal brand--emoji's, fashion and all!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How would you move through life if you knew time was running out? Would you stay at that job, in that relationship, or continue delaying pursuing your dreams?Bozoma Saint John was prepared to learn new skills, climb the corporate ladder and change careers. But life also forced her to prepare for her husband's death, to grapple with the loss of a child and her college boyfriend. In this episode Boz explains how grief is the reason why she shows up in life urgently and how she's preparing for this new season of her life outside of corporate America. Join our community on Instagram @thenextbestthingact About Bozoma Saint John: Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur and general badass. Boz got her start in her marketing career at Spike Lee's ad agency, SpikeDDB. She then went on to manage brands in the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant. After that, she led Global Consumer Marketing at Apple Music & iTunes; before serving as Chief Brand Officer at Uber; she then took on the Chief Marketing Officer role for Endeavor (including WME, IMG, UFC, Miss Universe, 160over90 etc). Mostly recently, she served as the Global Chief Marketing Officer at the entertainment behemoth, Netflix. Boz's work has been lauded and awarded by the industries she's operated in; including induction into the American Marketing Association Hall of Fame (2022), following induction into the American Advertising Federation Hall of Achievement (2014). Boz was named as the #1 Most Influential CMO in the world by Forbes (2021). She's also been inducted into Billboard's Women in Music Hall of Fame after making their list of the Most Powerful Women in Music for 10 consecutive years (2013-2022), and crowned as the Executive of the Year (2016). On February 21, 2023, Viking Books (an imprint of Penguin/Random House) published her memoir, “The Urgent Life.” The book is a roadmap to navigating struggle, and a touchstone for those enduring their own battles, letting them know that they are not alone, that they can make it through, and that there is light and peace, and even inspiration, waiting for them when they do. More on "The Urgent Life:" https://www.bozomasaintjohn.com/#THEBOOK

We're ringing in episode 50 with leadership and marketing insights from Global President of Kenneth Cole, Jed Berger. Listen in as Jed breaks down the multi-decade evolution of Kenneth Cole and how he's using his entrepreneurial mindset to help the legacy brand continue to evolve with the changing demands of the young professional. Jed also shares how he's focused on supporting the culture of Kenneth Cole by leading in alignment with brand purpose.  Some highlights of what we cover: How Jed is laying the groundwork as a new leader by focusing on purpose first Why Kenneth Cole is focused on social advocacy as part of his brand mission How Kenneth Cole's bootstrapping beginnings impact the brand purpose today The importance of incorporating brand values into the product details   About Jed Berger: Jed currently serves as the Global President of Kenneth Cole. Formerly, he was the Global Chief Marketing Officer for the Foot Locker family of brands, where he also led business areas such as licensing, digital and product development. Career highlights include creating Foot Locker's award-winning “Approved” campaign and the “Week of Greatness,” launching their loyalty program and their incubator Greenhouse, and many of the company's investments.   Learn more about Kenneth Cole and Jed here:   Kenneth Cole: Twitter: https://twitter.com/kennethcole IG: https://www.instagram.com/kennethcole/ LinkedIn: https://www.linkedin.com/company/kenneth-cole-productions/   Jed Berger: Twitter: https://twitter.com/jedberger?lang=en IG: https://www.instagram.com/jed.berger/?hl=en LinkedIn: https://www.linkedin.com/in/jed-berger-273b734/   If you're a brand looking for market differentiation but don't know where to begin, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.See omnystudio.com/listener for privacy information.

Samir Singh is the Global Chief Marketing Officer of Unilever Personal Care, a $13 billion dollar business encompassing famous brands such as Dove, Axe, Lifebuoy and Pepsodent. Unilever is one of the largest and most influential multinational consumer goods companies with sales of about $60 billion dollars. Samir has been at Unilever for 25 years, and was appointed to his new role almost a year ago after serving as EVP for Global Skin Cleansing and Oral Care. In his earlier stint as the Global Brand VP for Lifebuoy, Samir played a key role in building Lifebuoy's social mission to change the hand-washing behavior of 1 billion people. He led the path-breaking and award-winning 'Help a Child Reach 5' Lifebuoy campaign, which was made into a Harvard Business School case study.In this episode, Jim and Samir reflect on the relationship between P&G and Unilever as competitors and the share the insights and knowledge they have gained from each other. Samir explains the benefits of laddering down instead of laddering up, and why brands should strive to create small moments of joy in everyday life. He also describes the transformational work he did with Lifebuoy to promote better hygiene and reduce child mortality rates in India.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kelly discusses her pioneering marketing career and KIND's newest "I See Almonds" wellness-focused commercial.

https://lewishowes.com/mindset - Order a copy of my new book The Greatness Mindset today!Bozoma Saint John is an influencer and American businesswoman who has had a stellar career in marketing, most recently as the Global Chief Marketing Officer at Netflix. She began her career at Spike Lee's advertising agency, then going on to become a senior marketing executive at Pepsi, Apple Music, Uber, and Endeavor. She has been featured on the cover of Adweek as “one of the most exciting personalities in advertising” and has been inducted into the American Advertising Federation Hall of Achievement, as well as the American Marketing Hall of Fame, among others. Bozoma was named the #1 most influential CMO by Forbes in 2021,and has created a successful online tutorial “The Badass Workshop” which teach others to be their greatest selves.In this episode you will learn:How to prioritize your life.Why you should seek satisfaction in your everyday life.How Bozoma navigated and grew from the loss of her husband.The powerful insights of loving someone with terminal cancer.And so much more!Order Bozoma's Book - The Urgent Life: My Story of Love, Loss, and Survival For more, go to lewishowes.com/1397How To Change Your Behavior And Accomplish Your Goals [MASTERCLASS]: https://link.chtbl.com/1317-podDr. Joe Dispenza: Break Free Of The Addiction To Negative Thoughts & Emotions: https://link.chtbl.com/1309-podBruce Lipton on How To Reprogram Your Subconscious Mind To Manifest Your Dream Life: https://link.chtbl.com/1312-pod

If you're wondering how to freshen up your dating profile and find love- this episode is for you! Today we interviewed Melissa Hobley, the Global Chief Marketing Officer of OkCupid, one of the largest online dating sites in the world!  We hope you enjoy! Follow My Instagram ▶ http://www.instagram.com/ShawnJohnson Like the Facebook page! ▶ http://www.facebook.com/ShawnJohnson Follow My Twitter ▶ http://www.twitter.com/ShawnJohnson Snapchat! ▶ @ShawneyJ Follow AndrewsTwitter ▶ttp://www.twitter.com/AndrewDEast Follow My Instagram ▶ http://www.instagram.com/AndrewDEast Like the Facebook page! ▶ http://www.facebook.com/AndrewDEast Snapchat! ▶ @AndrewDEast Learn more about your ad choices. Visit megaphone.fm/adchoices

1. The inspiring pep talk Bozoma gives herself in the mirror – and why we might all want to start using it to rally ourselves.   2. How to navigate the tightrope of corporate expectations for women: to be both self-assured and humble; both hard and soft.  3. The revolutionary realization that you don't have to be the savior of others – you can save yourself, too.  4. How to know when to dig deep, and stay and fight for change – and when to stop digging and go – and the moment Bozoma knew it was time to leave Netflix. 5. Why our inability to forgive ourselves for wrong decisions keep us in bad situations – and how Boz's “it's not you, it's me” philosophy can guide us out.  About Bozoma:  Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur, and general badass. Boz has led Global Consumer Marketing at Apple Music & iTunes; she was Chief Brand Officer at Uber; and Global Chief Marketing Officer at Netflix. Boz is currently named #1 Most Influential CMO in the world by Forbes, and has been named one of Billboard's Most Powerful Women in Music for 10 consecutive years. In 2021, Harvard Business School published a multi-media case study on her career, titled “Leading with Authenticity and Urgency”; through which she developed and taught a program at the University aptly named “The Anatomy of a Badass.” Boz was named as an Ambassador for the African Diaspora and Special Envoy to the President of Ghana. In the Spring of 2023, Penguin Books will publish her memoir, “The Urgent Life.” Boz counts her highest achievement as being a mother to her 12 year old daughter, Lael. TW: @badassboz IG: @badassboz Learn more about your ad choices. Visit podcastchoices.com/adchoices