Podcasts about nuggsforcarter

This week in “Marketing Today,” Alan talks with Brandon Rhoten, outgoing CMO at Papa John’s. Prior to his stint there, he spent almost six years at Wendy’s, where he was VP for Marketing, heading up advertising, social media, and digital marketing. During the course of his conversation with Alan, he talks about the importance of establishing a brand voice to connect with consumers. “It sounds cliché,” says Rhoten, “but you’ve got to establish that voice first. Because that’s really what builds everything.” And he goes on to add, “You have to build out tools, and rules, and measurements to understand how you really are reaching and influencing someone and their behavior. And that takes some time.” In the end, though, for Rhoten, the success of a brand hinges on the work: “You just have to be willing to believe in the work. If you’re a champion for the work, and for the people doing the work, eventually you win.” Highlights from this week’s “Marketing Today” podcast include: Rhoten talks about his experience and background, and, most importantly, how he learned to tell a brand story. (1:34) “We didn’t have a lucky moment, we were just ready for the moment.” — The story behind #NuggsForCarter. (5:28) Differentiating yourself in a category not known for differentiation. (13:12) Creating content worth consuming: “The future is moving to a place where the content has more inherent value.” (21:58) Rhoten on managing the customer experience across multiple contact points. (26:53) Advice for marketers seeking to be a change agent. (32:22) Swinging for the fences: The first time Rhoten stood up for work he loved affected his career more than anything else. (34:07) Rhoten on the future of marketing: “It’s less about who has the biggest bullhorn and it’s more about who has the best thing to say, who has the most interesting thing to say.” (40:13)   Support the show.

In this week's episode David, John and Kyle discuss a seventeen dollar Guardians of the Galaxy lawsuit (2:25), hackers holding Pirates of the Caribbean 5 for ransom (9:20) and the outcome of the #NuggsForCarter campaign (17:05). We then review three pilots from Amazon Studios’ Pilot Program. These shows are Budding Prospects (22:20), The Marvelous Mrs. Maisel (32:05) and The New VIPs (41:25). To listen to this episode in a higher quality head over to our YouTube channel. Also get in touch with us and never miss an episode by following us on Twitter!

Boogers can be as good for you as medication, SpaceX is busy with static fire tests & Mars announcements, using fake tusks to track the illegal ivory trade, & getting free chicken nuggets via Twitter. Links from this episode: - Eating bogies is good for teeth and overall health, scientists conclude - New NIH Guidelines on Infant Exposure to Peanuts Upend Years of Parental Paranoia - Static fire test brings Falcon Heavy one step closer to debut - See more at: http://spacenews.com/static-fire-test-brings-falcon-heavy-one-step-closer-to-debut/#sthash.uwMKVARw.dpuf - SpaceX may finally be reaching a nirvana of high flight rates - Given the hazards of landing on Mars, SpaceX may send two Dragons in 2020 - Busy Road to Mars Opens in 2020 - NASA Spacecraft Images Offer Sharper Views of Apollo Landing Sites - Apollo Moon Landing Flags Still Standing, Photos Reveal - SpaceX settles with underpaid employees for $4 million - Has the SpaceX steamroller finally arrived? - How Saving Elephants Got One National Geographic Explorer Arrested - Joseph Kony is still at large. Here’s why the U.S. and Uganda were willing to give up the hunt. - KONY 2012 - Lord of War * - #NuggsforCarter beat Ellen, made Twitter history — and won Wendy's

Una charla a puro chequeo con Pablo Fernández. Hablamos de Chequeado, del valor de la verdad y de la noticia bien dada en estos tiempos de fake news por todos lados. Les cuento mi teoría detrás de @carterjwm y su #NuggsForCarter. Y alguna que otra cosa más...

Una charla a puro chequeo con Pablo Fernández. Hablamos de Chequeado, del valor de la verdad y de la noticia bien dada en estos tiempos de fake news por todos lados. Les cuento mi teoría detrás de @carterjwm y su #NuggsForCarter. Y alguna que otra cosa más...

Wendy's demands 18 million retweets for a few nuggets? And is alcoholic Capri Sun a good thing, or an affront to our childhood memories? Thanks to Elie Ayrouth for joining us this week! Follow him on all the things: @bookofelie @foodbeast http://www.foodbeast.com Watch the video version of this podcast here: http://youtube.com/thejoshelkin Follow @theJoshElkin on Twitter and Instagram. Follow @mookygwopson on Snapchat. Follow @davidheuff on all of the above.