Podcasts about marketing today

We have a new look and name, Marketing Beyond with Alan Hart, brought to you by Deloitte Digital. Our previous series, Marketing Today, has evolved into something even bigger and better. We've expanded our team and boosted our global support to bring you the great content you love, plus so much more. Marketing Beyond will take you on a deeper journey into the future of marketing. We'll continue to go beyond the conventionalvand explore the strategies, technologies, and trends reshaping the marketing landscape.  We still want to inspire you to think differently and equip you with insights that empower you to be at the cutting edge of our industry. And each episode will bring you thought-provoking discussions with marketing leaders, visionaries, and innovators pushing the boundaries of what's possible. Whether it's exploring the impact of AI, sharing complex international marketing strategies, or diving into innovative digital transformations will cover it all. For those who have been with us since the Marketing Today days, rest assured Marketing Beyond builds on the strong foundation we've already established. You can find all the archived episodes of Marketing Today at MarketingTodayPodcast.com or by searching Marketing Today with Alan Hart in your podcast listening app of choice. So if you're curious, ambitious, and ready to redefine what marketing can be, you're still in the right place. Our first episode under Marketing Beyond Brand is coming to you on January 22nd. Be on the lookout for great content by visiting www.deloittedigital.com/us/marketingbeyond. Thank you for joining us on this exciting journey and welcome to Marketing Beyond with Alan.    

Marketing Today has a new look and name: Marketing Beyond with Alan Hart, brought to you by Deloitte Digital.In Marketing Beyond with Alan Hart, Alan embarks on a new chapter with the relaunch of his marketing podcast. In this brief preview, Alan introduces you to Marketing Beyond—the evolution of Marketing Today—and invites you to discover how the show's expanded team and global support will help bring you the content you've come to know and love! Get ready to dive deeper into the future of marketing as the new series explores cutting-edge strategies, technologies, and trends reshaping the marketing landscape. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.Timestamps(00:00) - - Webinar Promotion Without Links and Returning to Work After Maternity Leave. (07:39) - - The Emotional Impact of Parental Leave. (10:15) - - Navigating Career Paths in Marketing. (13:45) - - SparkToro's Audience Research Tool and Growth Strategy. (16:06) - - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events. (20:46) - - Rethinking the pursuit of status in business. (23:45) - - Contemplating financial gains and their true value. (26:36) - - Prioritizing time over extra income for happiness. (32:52) - -Transitioning from Consulting to Content Business: The Evolution of Exit Five. (35:27) - - The challenges and potential rewards of solopreneurship. (37:42) - - Navigating Hiring and Trust in a Small Team (41:31) - - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact. (44:32) - - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics. (46:34) - - The challenge of balancing marketing strategies. (51:51) - - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content. (53:58) - - Embedding Webinar Links in Blog Posts for Engagement (56:19) - - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It's 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.What those companies need is automated scheduling for qualified leads.And that's where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Is your brand keeping up with the fast-paced world of digital marketing? It's exhausting! Join Christopher Melotti and Simon Gould from Sydney Digital Marketing Agency as they have a no-nonsense discussion and frank conversation about the latest trends, challenges and strategies shaping everything today.  In this episode, they even discuss very practical ways businesses can adapt, the tools that make a difference and how to genuinely connect with customers in a digital-first world. 

In today's episode, host Tyler Chisholm is joined by Stéphane Hamel, teaching fellow in the department of marketing at Laval University, to discuss the collision of data privacy and digital marketing. With over two decades of experience in data analytics and privacy, Stephane brings a wealth of knowledge to the table. He explores the hidden costs customers bear, the false security metrics like views and clicks can create, and why many businesses struggle to assess the actual value of their advertising spend.This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We're on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycYouTube: https://www.youtube.com/@collisionsyycWebsite: https://www.collisionsyyc.comThank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that's amazing about Western Canada.We sincerely appreciate your support of our local podcast.Host links:Tyler's website: https://www.tylerchisholm.comTyler's LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links:Stéphane Hamel's LinkedIn: https://www.linkedin.com/in/shamelLaval University's Website: https://www.ulaval.caLaval University's LinkedIn: https://www.linkedin.com/company/universite-lavalLaval University's Twitter: https://www.twitter.com/universitelavalLaval University's Facebook: https://www.facebook.com/ulaval.ca/Laval University's YouTube: https://www.youtube.com/ulavaltvCollisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

AI is transforming marketing faster than any one person can keep up. But is the technology living up to the hype, or are we entering a "trough of disillusionment"?This week, Elena and Rob are joined by Chuck Hengel, Executive Chairman of Misfits and Machines, to explore practical AI use cases in marketing today and exciting possibilities for tomorrow. From AI-powered sales coaching to automated brand management, discover how AI is reshaping the marketing landscape and how you can use it to drive results.Topics covered:[01:00] Is AI entering the "trough of disillusionment"?[07:00] AI for real-time sales coaching and customer support[10:00] Using AI to match brand voice in copywriting[12:00] AI for brainstorming and meeting productivity[14:00] The future of audio as an AI interface for brands[15:45] AI-generated imagery for presentations and ads[17:00] AI-powered strategy creation and business insights[21:45] AI agents for automating complex marketing tasks[24:00] Google's Notebook LM for content summarization To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2024 InfoWorld Article: https://www.infoworld.com/article/2514409/ais-moment-of-disillusionment.html Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Send us a textIn this “Marketing special” episode of Money Majlis recorded in New York, Suvo Sarkar speaks to Raja Rajamannar, chief marketing & communications officer of Mastercard, to explore the latest challenges and opportunities in the practice of consumer marketing. Is marketing today an art, a science or a craft? Are the 4P's of marketing relevant any more? Is advertising dead? How do we differentiate in a sea of sameness? In a scintillating 90-minute conversation with one of the gurus of modern marketing, Suvo quizzes Raja on the role of AI in marketing, on sonic branding, on the continuing relevance of the Mastercard Priceless platform and on career choices young marketers should make. Do not miss this masterclass on marketing where one of the top 5 CMOs in the world speaks eloquently about the golden era of marketing, about emulating Leonardo Da Vinci and about his daily 26-minute meditation routine. To order the book “Quantum Marketing” by Raja, please click on the following link: https://www.amazon.com/dp/1400223954/?bestFormat=true&k=quantum%20marketing&ref_=nb_sb_ss_w_scx-ent-pd-bk-mw-ext_de_k2_1_10&crid=1N6TLH7SYGQFQ&sprefix=quantum%20ma If you want to win a free copy of the book, autographed by the author, all you need to do is to repost this podcast with your comments on your Linked In feed or Instagram story (tag @moneymajlis). 10 lucky winners will receive a copy of the book couriered to them. Happy reading!

In this episode, we interview Griffin Rowe-Cohen, a junior at Lake Forest College, majoring in Environmental Studies with a minor in English. He is already making waves in digital media through his work in graphic design, videography, and photography, particularly in the athletics sector. What you'll learn in this episode: • How to self-teach marketing using trial and error • Tips for finding inspiration and staying on top of design trends • The power of networking and building connections through your work • Strategies for turning passion projects into professional opportunities • How to leverage social media platforms, like LinkedIn, to build a personal brand

What skills are the most important for marketing in today's environment and beyond?In this week's episode, we welcome back Julie Channing, a seasoned marketing leader with an impressive portfolio spanning Levi's, Google Nest, and Allbirds, to explore the essential skills required for today's marketers. Key topics include the importance of curiosity, balancing art and science, and the necessity of collaboration in marketing. Julie highlights the ever-evolving landscape of marketing and how staying curious can make a significant impact. She also stresses the importance of combining storytelling with data for effective marketing and leveraging teamwork to achieve collective goals.A brand builder at heart with a digital backbone, Julie Channing has spent nearly 25 years building and nurturing beloved world-class brands and marketing teams. She spent the first half of her career on the agency side, predominantly working at AKQA where she led client relationships with Gap Inc., McDonald's and Palm Pilot. Her brand-side experience spans legacy businesses to early stage start-ups across a breadth of industries, including Levi's, Google Nest and Allbirds – where she was the first hire and responsible for building the brand and marketing organization from the ground up. Today, Julie has her own marketing consultancy and advisory practice, working with consumer-led, purpose-motivated brands looking to scale their business and elevate their team.Timestamps:0:03 Essential Skills for Modern Marketers: Curiosity, Balance, Collaboration5:31 The Lost Ring: A Revolutionary Marketing Campaign for McDonald's11:55 Resilience, Teamwork, and Mindfulness in Professional and Personal Life16:52 Navigating Career Changes and Personal Fulfillment21:25 Julie Channing's Career Insights and Soccer SkillsEpisode References:Julie Channing | LinkedInRei Inamoto | InstagramRei Inamoto | XI&CO | Corporate SiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The digital marketing landscape has changed dramatically and it's more critical now than ever for every business owner to pivot and adapt. Today, I'm unpacking why this pivot is necessary, the deeper shifts in how people interact and consume content online, and how you can adjust your strategy to truly connect with your audience. Plus, I'll reveal why attention is the most valuable currency today and how you can capture it. Tune in now!

Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

On the episode Jared takes a deep dive into social media and what you could be doing to get better at it. If you are in business for yourself, you can't afford to not be a master at the best and most effective way to be visible to prospective clients.

Welcome to the first episode of the "Unapologetic Marketers" podcast!

Click HERE for 3 Steps to Your Profitable Farm Hi! Have you heard the term "Pay to Play" on social media? You'll want to know what this means and why it's crucial to play by the rules (or risk being shut down when you try to sell). I cover that and several other strategies that'll help you finally have success getting more customers from Instagram and Facebook, especially. ​>>Tune into Today's episode of The Profitable Mindset Podcast

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares how to grab your audience's attention by differentiating your brand.   Vahbiz's LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Ryan Miles, Director – International Marketing at Microsoft Advertising, to discuss the nature of marketing at one of biggest household names in the world. Ryan and David also chat through the realities of omnichannel marketing, what's driving innovation in marketing today, and the possibilities provided by AI. If you want to hear more from Ryan, you can find him on the ‘B2B at scale' track at B2B Ignite on 3 July for his session 'AI in Action!' Ryan will be diving into practical examples of AI-driven strategies that deliver real value, and helping you to seamlessly incorporate generative AI applications into your marketing campaigns and planning. Save 20% on your Ignite ticket with the code PODCAST at the checkout: https://events.b2bmarketing.net/b2bignite/tickets

Damian Otero is the CEO of Rreal Tacos and Miguel Hernandez is the company's COO. Damian and Rreal Tacos were previously on the show for episode 945 back in 2022. At that time, Rreal Tacos was opening their third location. Today there are 8 locations with more on the way. They are based in Atlanta, GA. Favorite success quote/mantra: "Create an opportunity biug enough for everybody to get a piece of the action." In this episode we will discuss: Negotiating leases Real estate and restaurants Growth/expansion Sharing equity with employees Marketing Today's sponsor: Meez: Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share, prep, and scale recipes like never before. Plus, engineer your menu in real-time and get accurate food costs. Sign up for free today and get 2 FREE months of invoice processing as a listener of the Restaurant Unstoppable Podcast. Visit getmeez.com/unstoppable to learn more. Restaurant Technologies the company that helps restaurants, “Control the kitchen chaos.” With RT's total oil management, you get: Dependable fresh bulk cooking oil delivery; Filtration + oil usage monitoring and reporting; Used cooking oil pick-up, and recycling; And say goodbye to messy, dangerous restaurant rendering tanks-yuck. RT's end-to-end cooking oils solution helps you manage your used cooking oil storage, collection, and recycling- conveniently, safely, and cleanly- with no upfront costs. Head to www.RTI-inc.com, and let them know the Restaurant Unstoppable Podcast sent you their way. Owner.com is the leading all-in-one platform for restaurant marketing. Owner.com powers everything from SEO-optimized websites, direct online ordering, automated email and text marketing, built-in loyalty programs, zero commission delivery, and branded mobile apps for your restaurant that integrate right into your POS. With Owner.com, there are no contracts, no hidden fees, and nothing to lose. Join thousands of restaurant owners using Owner.com to grow direct online sales, save thousands in third-party fees, and simplify their online presence all-in-one.Book a free demo today at owner.com/unstoppable and see why Owner.com is the #1-rated Restaurant Marketing Software. Restaurant Systems Pro - Join the 60-day Restaurant Systems Pro FREE TRAINING. This is something that has never been done before. This 60-day event is at no cost to you, but it is not for everyone. Fred Langley, CEO of Restaurant Systems Pro, will lead a group of restaurateurs through the Restaurant Systems Pro software and set up the systems for your restaurant. During the 60 days, Fred will walk you through the Restaurant Systems Pro Process and help you crush the following goals: Recipe Costing Cards; Guidance in your books for accounting; Cash controls; Sales Forecasting(With Accuracy); Checklists; Budgeting for the entire year; Scheduling for profit; More butts in seats and more… Click Here to learn more. Contact: Instagrsm: @rrealtacos or @damianceo Thanks for listening!

Ready to take your marketing to the next level? I'm sharing three powerhouse strategies that you can begin implementing today. Get ready to boost your content game, create irresistible lead generation offers, and drive traffic to skyrocket your business. Don't miss out on these game-changing insights. Tune in now!

To keep pace you simply must at least consider putting the power of Gen AI to work in your content development campaigns in order to stay competitive.

After Market... Marketing. What in the world am I talking about? Well it's actually simple! After Market Marketing is a technique I use to create more awareness around a piece of press or any marketing exposure you have received for yourself or your business.In this episode, I will discuss WHY you need to initiate a plan for After Market Marketing and 3 easy techniques you can implement right now for marketing your marketing.I will discuss using :1) Social Media 2) Blog Posts & Newsletter3) Thank You's to those who gave you the press.Don't miss the action-oriented episode on how to REALLY Market your Marketing while also increasing the Top of Mind Awareness for you, your company, and the brands that you partner with.Download my Free One Page Guide to After Market Marketing HERE: https://john.myflodesk.com/aftermarketmarketing Check out MY LINK HERE for a free 30 day trial to MyDoma Studio and organize your clients and projects the easy and efficient way!https://www.mydomastudio.com/john/ For all things John: www.johnmcclain.coFor more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZJOIN OUR DESIGNER WITHIN CLUB for all of the latest news, updates, and freebies! https://view.flodesk.com/pages/649dd053cac3e37f36e4a45eCHECK OUT MYDOMA STUDIO WITH A FREE 30 DAY TRIAL USING THIS LINK! https://www.mydomastudio.com/johnConnect With John!InstagramFacebookTik TokLinkedIn...

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strategy and LinkedIn). Plus they talk about the path to CMO - and why Amanda enjoys being a team of one.00:00 - Webinar Promotion Without Links and Returning to Work After Maternity Leave.06:04 - The Emotional Impact of Parental Leave.08:40 - Navigating Career Paths in Marketing.12:10 - SparkToro's Audience Research Tool and Growth Strategy.14:31 - VP of Marketing at SparkToro: Managing Top-of-Funnel, Organics, and Events.19:11 - Rethinking the pursuit of status in business.22:10 - Contemplating financial gains and their true value.23:10 - Prioritizing time over extra income for happiness.29:26 -Transitioning from Consulting to Content Business: The Evolution of Exit Five.32:01 - The challenges and potential rewards of solopreneurship.34:16 - Navigating Hiring and Trust in a Small Team38:05 - Strategic Email Marketing at Sparktoro: Balancing Frequency and Impact.41:06 - Sparktoro's Email Strategy: Quality over Quantity and List Management Tactics.43:08 - The challenge of balancing marketing strategies.48:25 - Optimizing LinkedIn Strategy: Pinning Comments and Zero-Click Content.50:32 - Embedding Webinar Links in Blog Posts for Engagement52:53 - Closing Thoughts. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

How important is marketing automation to small businesses? In today's fast-paced world, falling behind is definitely not an option for businesses. Automation is key to staying ahead. In this episode, Clarence Fisher emphasizes that automation is not a luxury but a necessity for businesses in today's fast-paced world. Whether you're a startup entrepreneur or a local small business owner, this episode is your roadmap to simplifying and supercharging your marketing efforts. Join us as we break down the process into three easy-to-implement steps, ensuring you can start automating your marketing today, saving time, and increasing efficiency. Listen now! Access the show notes here:  LocalMarketMonopoly.com If you'd like to reach out and say hi, you can find Clarence @ClarenceFisher on Instagram, Twitter, Facebook, or LinkedIn.

There are those harnessing artificial intelligence right now. These pioneers are not waiting for the future to arrive; they are embracing AI tools already. Marketing Disrupter Henry Cowling explains how to “talk to your data,” how to speed up the creation of assets, and how AI can be used for better media placement. Henry Cowling is Chief Innovation Officer at Media.Monks, which has recently been named Adweek's AI Agency of the Year.

Ready for a super quick episode that gives you tips to implement right away? This episode a follow-up to last week's where we gained insights on WHEN to send emails and WHY. Today, you'll walk away with two proven, research-backed timing strategies that can help you improve open rates.    Spoiler alert! Focusing on the day of the week and minute in the hour can help you improve your email marketing!   MENTIONED IN THIS EPISODE:   EP 22 | Perfect Timing! Strategies That Can Boost Email Open Rates Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Big Sis sends email marketing tips to your inbox! Sign up HERE!  

In this packed episode, we are first joined by Jake Willis, Touchstone Regional VP who discusses Robert Cialdini's “Six Principles of Persuasion” – a notable refresher for everyone in sales. Then, digital marketing guru, Dan Allocca and Partner at Prosek joins us to discuss marketing insights that can help financial professionals navigate for now and for future.

You won't find anyone more passionate about culture than Marc Reifenrath. As one of the original founders and the current CEO of Spinutech, he understands firsthand how critical a company's culture is to achieving and maintaining success. Marc has seen Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. He would be the first to tell you that Spinutech would not be what it is today without a team of people who are as invested in each other's growth and success as they are in delivering the best for their clients. When he has time away from growing his team and working with clients, Marc enjoys family time, golfing, and traveling — in that order. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Marc Reifenrath: Website: https://spinutech.com/ Twitter: https://twitter.com/spinuser Instagram: https://www.instagram.com/marcreif/ LinkedIn: https://www.linkedin.com/in/marcreifenrath/ Facebook: https://www.facebook.com/MarcReifenrath

Drew Small is an Artist Coach and Music Marketer who specializes in helping artists grow more than 1 million fans in 1 year.  We had the honor of having him share his thoughts and insights about artist marketing in our Writing Club last month.  Join us at the Writing Worship Conference + Writing CampWHEN: October 9 - 11, 2023WHERE: Franklin, TNLEARN MORE & REGISTER HERE Take the Songwriter Personality TestThis simple 10-minute test created by our founder, Krissy Nordhoff, will help you know your strengths as a songwriter and it will also help you better identify where you fit in the co-writing room. Visit SongwriterPersonalityTest.com Apply for the Writing Club - New songwriters joining every month!Support the showFollow us on Facebook and Instagram Join the Writing Worship Community on FacebookTake the Songwriter Personality TestRead the Writing Worship Book by Krissy Nordhoff (writer of Your Great Name, Famous For, Mercy Tree)Writing Worship champions the worship songwriter - visit WritingWorship.co to get more involved.

Sarah Acton is the Chief Marketing Officer at BILL and brings more than 25 years of experience in marketing and brand-building work in both consumer and business markets. She had an interest in marketing early on and started her career in media buying, then went back to business school, moved into consumer packaged goods, spent some time on the agency side, and eventually opened her own small business. After that, she returned to technology, where she was responsible for global brand oversight during pivotal periods of growth at LinkedIn and consumer marketing leadership at Yahoo!, then led both marketing and sales at Athos, a wearables company in the athletic performance space. She has now been with BILL for the past 18 months. Sarah believes one of the roles of marketing is to build and reinforce trust with your customers and the market at large, and she is grateful to be immersed in a culture of people who have a shared respect for small businesses as well as a shared connection to the mission and values that matter to her.In this episode, Alan and Sarah discuss what her marketing department is doing to help drive discovery, connection, and trust with BILL's customers and how the integrity she learned when she was running her own small business helps inform the way she operates with BILL today. BILL is an all-in-one financial operations platform serving small businesses with all the "messy back office financial things". They recently underwent a rebrand to satiate an appetite to bring more humanity into the operation. Despite being a tech company, at the end of the day, it is just a group of humans serving another group of humans in the deeply personal space of operating a small business. Marketing to small businesses falls somewhere between B2B and B2C, making it complex to message and connect with their diverse range of scope and scale. BILL's role is not only about managing the day-to-day operations but also helping its customers fuel growth and understand cash flow. Sarah tells us BILL saves their customers between 50% to 75% of their time spent on financial operations, allowing them to invest more in the things that align with their mission and passion."Brand strategy is not independent of company strategy. It is in service of company strategy."In this episode, you'll learn:How being a small business owner impacted Sarah's marketing careerThe importance of your team having a shared connection to the mission and valuesWhy marketing to small businesses is so complex and diverseKey Highlights: [01:45] Early childhood apprenticeship in IP Law[03:15] Sarah's path to BILL[08:30] Pattern recognition and pulling levers[10:15] What does BILL do?[13:30] Why rebrand now?[15:50] What is next for Bill?[19:15] Small businesses are complex and unique. How do you market to all of them?[23:00] What is the role of marketing?[26:30] Culture and team building at BILL[30:30] The impact of owning her own business[34:15] Advice to her younger self[35:30] Be obsessed with your customers.[37:50] The shift in how we reach, teach, and influence[40:50] The opportunity to experiment endlessly Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding!Looking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology seamlessly, Tim has unlocked rapid and dramatic growth for global brands and award-winning agencies alike. Tim is a speaker, author, and thought leader who has contributed to AdWeek, Forbes, MarTech, TechCrunch, and dozens of other marketing outlets. He is also a member of the American Marketing Association, the Society for the Advancement of Consulting, and was inducted into the Million Dollar Consulting Hall of Fame. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Tim Parkin: Website: https://www.timparkin.com/ Twitter: https://twitter.com/parkintr LinkedIn: https://www.linkedin.com/in/marketing-consultant-tim-parkin/

Joshua Hollin is the Digital Associate for the Born This Way Foundation, where he executes digital content in service to the mission of building a kinder, braver world. He's passionate about combating the stereotype that young people are lazy, apathetic, or indifferent to the world around them by showing that they are empowered, resilient, and creative.In this episode, Alan and Joshua discuss Born This Way Foundation initiatives, the impact social media has had on young people, and what the Foundation is doing for the LGBTQ+ community. Founded in 2012 by Lady Gaga and her mother, Cynthia Germanotta, the Born This Way Foundation is on a mission to support the mental health of young people and build a kinder and braver world. They aim to make kindness cool, validate the emotions of young people, and eliminate the stigma around mental health.In this episode, you'll learn:How is the Born This Way Foundation supporting the mental health of young people and working with them to build a kinder and braver world?How can businesses get involved with the Born This Way Foundation?The importance of accessible resources for young peopleKey Highlights: [02:25] Who is PAJAMAJOSH?[05:30] How did Josh come to the Born This Way Foundation?[07:40] What sparked the formation of the Foundation?[08:40] Be There Certificate and #BeKind365[16:55] Mental Health Awareness Month in May[21:00] Pride Month Initiatives in June[24:20] How companies can get involved and support the cause[29:10] Embracing AI and leaning into the human element of marketingThank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding!Resources Mentioned: Joshua Hollin Born This Way Foundation LinkedIn LIVE Session and Video ChannelKindness.org #PleaseStayPledge in partnership with FindYourAnchor.us BRP Powers Up Born This Way Foundation's #BeKind365 Digital Platform To Ride Out Intimidation Year-Round 2023 Social Innovation Summit Innovator of the YearBorn This Way Foundation and TimelyCare Partner to Support College Students' Mental Health with “Be There Certificate”  Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Lauren Weinberg is a proud boy mom, a loving dog mom,and currently the Chief Marketing and Communications Officer at Square, driving global marketing and communications strategy. She started her career by measuring media metrics, then made her way into b2b media, and eventually moved over to the consumer side of marketing strategy. She spent some time running her own consulting business, then landed at Square where she has been for the past 6 years. Previously, she held leadership roles at Yahoo!, MTV, and AOL. Lauren sees marketing at Square as the growth engine, and her team is responsible for the brand, the perceptions, and the acquisition of new customers. In this episode, Alan and Lauren discuss Square's business model, how it has dimensionalized and expanded over the years, the impact of data on Square's marketing efforts, and the incrementalism and principled risks that marketing organizations need to take in order to be competitive. Square started in 2009 with the purpose of enabling any individual or business to participate and thrive in the economy with the little white card reader. Now, 14 years later, they have a full ecosystem of software and hardware that allows companies of all sizes to run their entire operation through Square. With such a diverse audience, Square thrives on implementing an audience-first marketing perspective. By focusing on key audiences and tailoring messaging for each, Square is able to drive discoverability and cultivate relationships with a variety of different demographics and businesses in all sectors and scales. Square is very data-driven and informed, so everything they do and plans for is tied back to the overall strategy, metrics of success, and business results. Their category is competitive, so they have to be responsive and adapt quickly while also being smart with their risk-taking. Lauren tells us taking small incremental risks gives them space to break through and try new things. Thankfully, experimenting and learning from failures is in the DNA of Square, and that serves them well in being innovative.In this episode, you'll learn:The benefits and challenges of implementing “audience first” marketingHow incrementalism, principled risks, and a culture of learning drive innovation at SquareLaurens take on marketing cuts in light of an oncoming recessionKey Highlights: [01:30] A cross-country pandemic move[05:00] Where Lauren got her start and how she ended up at Square[09:00] What is Square today[10:30] How does Lauren think about marketing role in driving growth [12:00] What has Lauren learned over the past 6 years at Square?[13:20] How is Lauren using data to inform her marketing efforts?[15:40] Data in understanding long-term investments [16:48] Marketing mix modleing [19:05] Educating a variety of audiences[21:40] Audience first marketing [24:30] Marketing cuts in light of an oncoming recession [27:50] Benefits of constant communication and transparent decision making [30:00] The impact of her first job and being a boy mom[32:30] Advocate for yourself and trust your intuition [34:30] Generative Ai and unlocking TikTok [36:00] Trends and subcultures to watch [38:45] Returning to a beginners mindset Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

When Amrita Mathur joined Superside as their first marketing hire in 2019, there was no product, no platform, and no recurring revenue. She is no stranger to being called in when companies are at a strategic inflection point with their growth strategy, so she did what she spent a career in B2B marketing learning how to do: implement a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Amrita is passionate about community, but she denotes an important difference between community building and a sense of community. For her, it's about a sense of goodwill and feeling like you have someone in your corner. Now as VP of Marketing, with that sense of community top of mind, she and her team are revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify, and Coinbase.In this episode, Alan and Amrita discuss her journey from developer to Marketing VP, the moves that played a key role in taking Superside from $0 to $55 million in annual recurring revenue in just four years, and the importance of Design and Creative Ops in running an efficient and effective team. Superside is a fully managed design subscription company that serves marketing and creative teams to help them unbottleneck their design challenges and empower them to get creative work done in a fast and efficient manner. Unlike an agency, freelance marketplace, or internal team, Superside acts as a point solution for key problems inside a company. They optimize for efficiency, speed, and scale, which allows them to cater to companies that are pivoting and changing rapidly. Amrita says an understanding of the importance of Design and Creative Ops helps Superside be an extremely efficient and effective partner. When it comes to Superside's rapid and sustained growth, Amrita tells us they did make smart moves, but also attributes some of their good fortune to good timing. One key move was figuring out their differentiation early. With marketing, the problem is well-defined but the solutions are messy, so from the start, Superside dove deep into what their best use cases were and what value they would provide in that space. Another key move was the founder's investment in marketing from day one to intentionally "build an efficient machine" for lean operations.In this episode, you'll learn:What is the Superside use case?How Amrita took Superside from $0 to $55 million in ARR in four yearsThe benefits of a marketing-first mindsetKey Highlights: [02:05] An appreciation for "community"[07:30] Path to becoming CMO of Superside[10:20]  What is Superside?[14:00] ARR increased from $0 to $55 million in four years.[18:30] No convincing is needed when the higher-ups get marketing.[20:00] What are "moon shoots," and what is an example of a win?[28:10] The nexus of design, creativity, and operation[31:50] A crazy (and impressive) designer to design operations ratio[36:00] Being a chameleon isn't such a bad thing.[39:00] Advice for her younger self[40:05] Be aware of dilution in marketing.[42:40] Misconceptions around mass amounts of data Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of Invisalign, and its Managing Director for the Asia Pacific region. Through his dual roles, Raj has global responsibility for product, marketing, strategy, and clinical teams, as well as for the market development and commercial execution of all Align Technology products and services in the Asia Pacific region. Raj is an engineer by training who spent nearly 22 years at Procter & Gamble after he received his MBA. Today, he considers himself an "accidental marketer" who gets his joy out of serving the business and believes that ordinary people can deliver extraordinary outcomes when they are empowered to do so.In this episode, Alan and Raj discuss the first steps he took when he arrived at Align Technology and how he has transformed the organization to deliver on the brand purpose. Align Technology encompasses several brands (Align Tech, Invisalign, Itero, and Exocad) that combine to provide end-to-end service, from generating interest to helping doctors model and use their products. They operate in a two-sided market by serving consumers and doctors, but a common purpose of "transforming smiles and changing lives" brings the two together. Align Technology is creating a whole new market and modernizing a discipline that has been stationary for hundreds of years. By ensuring the seamless integration of their products, Align Technology is able to increase throughput, drive demand in the general population, and match it in the doctor's office.In this episode, you'll learn:How seamless integrations are increasing throughput and driving demandHow Align is creating a new market and modernizing a stationary disciplineWhere Raj learned his leadership styleKey Highlights: [01:50] Poker pro[02:45] From engineering to CMO[04:50] What brought Raj to Align?[06:30] The huge market opportunity[08:00] Wire-crossed lovers [09:15] The complexity of the system[11:40] Where did Raj start when he got to Align?[13:40] How does purpose make a difference?[11:25] The power of a smile[20:40] Lessons learned [23:30] How Align is keeping the brand authentic[25:00] The transformation needed to bring the vision to life[26:45] Consumer marketing vs. doctor marketing[29:45] Being a market maker[31:45] Personalization and seamless integration to create demand[33:00] Modernizing a stationary discipline[34:50] Measuring the effectiveness of marketing[37:50] Learning to make people feel respected and valued[41:05] Stop and smell the roses.[42:55] AI doesn't preclude thinking.[44:30] Brands to watch[46:15] The pace of innovation is increasing.Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams. Hiroki grew up as a skateboarder in the 80s, loved the design aspect of that world, and started his career as a graphic designer. Eventually, he learned how to apply what he knew about creativity and design to solve business problems. He spent 18 years at Apple and served as Vice President of Global Marketing Communications and Executive Creative Director, where he was responsible for a variety of iconic marketing campaigns for a range of products, including the iMac, iPod, iPhone, iPad, and Apple Watch. Now, Hiroki is responsible for maintaining Airbnb's strong global brand and sharing the stories of our millions of hosts who offer unique homes and experiences to guests around the world.In this episode, Alan and Hiroki discuss Airbnb's post-pandemic rebalancing of spend between performance and brand, why he is a firm believer in the importance of in-house creative teams, and what he thinks makes a great campaign today. Hiroki is an advocate for the creation of in-house creative teams for the benefit of the company, brand, and creatives alike. He believes in-house teams offer the distinct advantages of having creatives closely connected to business challenges and maintaining a close integration between "in-bound" and "out-bound" aspects. When hiring creatives, Hiroki looks for individuals who can both take a broad perspective and execute artistic visions while understanding the larger business impact. He also touches on the importance of storytelling and differentiation in marketing, highlighting the need to shift the narrative through brand tactics rather than solely focusing on performance metrics. In his opinion, a good campaign shows truthfulness and real stories by embracing simplicity, authenticity, intelligent messaging, and shared experiences as a response to the proliferation of overproduced advertisements. To this point, Hiroki tells us how Airbnb's newest campaigns around Rooms and The Host's Passport were influenced by first-hand user experiences, leading to a transformation in people's perceptions and overcoming hesitations they may have about staying with strangers.In this episode, you'll learn:The benefits of in-house creative teamsWhat Hiroki looks for when he's hiring new creative team membersWhat makes a great campaign?Key Highlights: [01:40] Hiroki's recent travel[02:50] From skateboarder to graphic designer to marketing exec[05:30] Coming to Airbnb[06:40] Hiroki's view on in-house creative[08:20] Advantages of in-house creatives[09:50] What to look for when hiring an in-house creative team[12:00] "The Great Rebalancing": shifting post-pandemic marketing mix[14:00] The interplay between the ethos and the product[15:50] What makes a good campaign?[19:50] Airbnb Rooms[25:15] The Hart Family's Airbnb experience[30:20] Advice for your younger self[31:05] Close the gap between design and marketing.[32:45] Brands to watch[33:55] Marketing shouldn't be your differentiator.Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Oded Netzer is a world-renowned expert in data-driven decision-making. He serves as the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School. As the son of a Holocaust survivor, Oded is the first in his family to attend college. After graduation, he spent some time working in a chicken house but quickly decided that wasn't for him. After a quick stop at a consulting firm, he returned to college to climb the academic research ladder and pursue a career in education. Currently, he splits his time between teaching as an affiliate of the Columbia University Data Science Institute and consulting as an Amazon Scholar. He has published dozens of papers in the world's leading marketing and management science journals, and his award-winning research is widely read and highly cited.In this episode, Alan and Oded discuss "Decisions Over Decimals," Oded's latest co-authored book with Christopher Frank, Vice President of the Global Advertising and Brand Management team at American Express, and Paul Magnone, Head of Global Strategic Alliances at Google, who are also professors at Columbia. Having worked on the front lines and taught future executives, they identified two data myths that served as the inspiration for this book. Oded presents these myths and explores the three core pillars of quantitative intuition covered in the book, highlighting how marketers can improve decision-making by understanding these concepts.Oded advises against the inclination to rush to find a solution and instead encourages spending more time understanding the problem. According to Oded, a well-thought-out problem is already half-solved. This interview and the book emphasize the significance of asking insightful questions and properly defining the problem. This approach is evident in the emergence of Prompt Engineers for tools like ChatGPT, where precise questioning leverages quantitative intuition to achieve desired outcomes.The conversation also touches upon unstructured data and its implications for marketers in terms of analysis, decision-making, customer listening, and demonstrating that marketing is not just a cost but can also drive revenue.In this episode, you'll learn:"Decisions Over Decimals": Why this book and why now?What we should be thinking about in terms of good data-based decision-makingHow quantitative intuition is relevant to Prompt Engineers using tools like ChatGPTKey Highlights: [01:50] The son of a Holocaust survivor[03:45] From the chicken house to the university classroom[06:30] Why this book and why now?[09:25] Three pillars of quantitative intuition[16:30] "It's not that I'm so smart; it's just that I stay with problems longer."[18:00] Analyst in Wonderland[21:00] Prompt Engernerrs [23:15] What is so special about ChatGPT?[25:45] The best is yet to come with AI.[28:00] How should we think about unstructured data?[30:50] Connecting marketing with unstructured data[35:20] Gen Z pushing for "doing well by doing good"[38:00] What excites Oded in the marketing space now?[39:55] Travel is the best teacher.[40:50] Enjoy the journey.[41:30] Generative AI and creating a win-win[42:10] Brands to watch[44:30] Gen Z and AI are driving the future Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

When was the last time you looked at your marketing strategy? Are you wasting time on old strategies and tactics that are just wasting your money time and dollars, or are you staying up to date on the tried and true techniques that could be bringing you massive results? This week on Speakernomics, we invited Jakob Eliason of Be Known, LLC, to discuss what speakers can be doing right now to be known by their ideal audiences. Answer our question! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the our question and we may use your recording on an upcoming episode of Speakernomics! Question: What are you doing to make sure you are staying top of mind of the 97 percent of your market that isn't ready to buy yet? Who is Jakob Eliason? Jakob is the marketing strategy lead for Be Known, LLC, and helps entrepreneurs and business leaders make smart marketing decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Guillaume Bouvard is the COO, CMO, and co-founder of Extend. He founded the company with two friends and credits their success to complementary skill sets, trust, shared values, and education. Before starting Extend, Guillaume spent 12 years at American Express in various roles, advising the C-Suite as a leader of the Strategic Planning Group for several years. Before Amex, Guillaume led marketing efforts at Capital One and earned an MBA from the MIT Sloan School of Management.In this episode, Alan and Guillaume discuss what Extend does, why it uniquely benefits marketers and agencies, and how they utilize marketing within their b2b2b model. Extend is a platform that turns business credit cards into a full spend management platform. They do not compete with banks but rather partner with them and empower them to offer better add-on products to their clients. Those banks then have to give Extend access to those clients, the real end users. This B2B2C or B2B2B model has unique challenges. Extend must be strategic about how it markets and communicates to its banking partners to gain access to cardholders and ensure the partnership is beneficial for all parties. Guillaume and his co-founders believe that effective marketing efforts continue well after customers walk in the door. Whether it be through cross-selling or continued engagement, you have to get them, keep them, and increase their usage. The nature of marketing is understanding how to create a strategy to influence consumers. Guillaume tells us that marketers and marketing agencies are a large portion of Extend users, and he outlines several use cases that highlight why.In this episode, you'll learn:Guillaume's founding story and how he has found success with his two other friendsWhat Extend does today in the virtual card and payment spacesHow Extend conceptualizes marketing to support their goalsKey Highlights: [02:00] A friendship/business partner success story[05:37] Guillaume's career path[08:20] What does Extend do?[09:40] Extend isn't competing with banks; it is partnering with them.[11:30] How does extending help marketers specifically?[17:20] Getting banking partners to promote Extend[22:40] Halo benefits[24:10] The value added for banking partners[25:40] Organizing marketing to support GTM[29:05] Measuring the impact of marketing[32:30] Being pulled in two directions[37:30] Advice to your younger self[38:50] Everyone is talking about AI.[40:40] Brands to watch[42:50] The landscape is evolving. Marketers must do the same.Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

In today's episode, I'm discussing a strategy that is crucial for success in marketing and business: the ability to pivot and adjust on the fly. Many of us crave structure and predictability in our businesses. We meticulously plan our strategies, create to-do lists, and expect everything to go accordingly. However, the reality is that things don't always work out as we envision. There's a level of unpredictability when it comes to how people will respond to our marketing efforts, especially if we are trying something new. This is where the ability to pivot and adapt becomes essential. Throughout this episode, we'll explore real-life examples and discuss how to incorporate the ability to pivot into your business and marketing strategies. If you're ready to discover the most important strategy in your business and marketing, listen in. Let's embrace the uncertainty and unlock new levels of success!  _______________________ Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter Looking for Hirsh to support your marketing and help you scale faster? http://helpmystrategy.com

Tom Nolan serves as CEO of Kendra Scott, where he balances day-to-day functions and strategy. He was the first person in his family to graduate high school and attend college on sports scholarships. He worked the summers and never did an internship, so getting a job after graduation was difficult. Despite this, his work ethic landed him a cold-call sales job at a publishing company. His competitive spirit and work ethic caused him to rise quickly through the ranks, which helped him become successful in his career, earn multiple board seats, and achieve his goals. In addition to serving on the Board of Directors, Tom oversees Kendra Scott's substantial omnichannel growth, global expansion, and evolving retail model. He has more than two decades of experience in brand building, management, and results-driven strategic planning from a diverse range of companies and is happy to be able to use his skills at a company that sees value in giving back.In this episode, Alan and Tom discuss how determination led to his success, what he believes is the role of marketing, and the three pillars at Kendra Scott: family, fashion, and philanthropy. Tom tells us philanthropy is the pinnacle, and ESG has been a focus with Kendra Scott since the start. He gives specific examples of how Kendra Scott gives back to its community and employees, as well as a heartwarming event that convinced him he needed to be a part of this organization. Tom talks about the challenges of staying relevant in an attention-hungry marketing environment and warns that people can sniff out brands that are disingenuous. For Tom and Kendra Scott, what they do is not about a transaction; it's about a connection. Ultimately, knowing, respecting, and loving their customers has propelled Kendra Scott to become a billion-dollar jewelry business.In this episode, you'll learn:How he became the first in his family to graduate high school and go to collegeWhat Tom sees as the role of marketingWhy philanthropy is good for your soul and your business Key Highlights [02:00] Being a first-generation high school graduate[03:15] From college ball to Kendra Scott[06:30] "I wasn't going to be the smartest person in most rooms, but I know that I would outwork anybody."[11:20] Board seats and side gigs[13:20] CEO's advice to CMOs[15:40] Eyes on the scoreboard[17:20] The importance of philanthropy: "Giving back is the truest form of success" [23:30] Philanthropy drives loyalty.[25:00] Great marketing and hyperlocal campaigns[27:10] Staying relevant in a noisy marketing environment[28:45] What's next for Kendra Scott?[30:20] The impact of losing his sister and having his children[32:40] Don't waste time on things that aren't important.[33:20] Don't lose your customers in the data.[34:55] Brands to watch[38:00] Knowing your customer isn't enough. You have to love them.Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Hosted on Acast. See acast.com/privacy for more information.

Jason Andree is the CMO of one of the fastest-growing companies in the country, Nufabrx. He grew up on a farm, and showing cattle translates surprisingly well to being a CMO. Jason joined Nufabrx from GlaxoSmithKline, where he led their global digital marketing department, executing marketing strategies across global categories. He is now a senior-level marketing executive with over fifteen years of success within the healthcare industry and is forging a new path in Healthware with Nufabrx. Nufabrx puts medicine in clothing by making it water-soluble, infusing it into yarn, and coating it onto textiles. The company started in Seattle but soon relocated to Alan's home state, North Carolina, to be closer to experts in the textile industry. Due to its proximity to suppliers and researchers, Nufabrx is able to source all of its product materials within 90 miles of its manufacturing plant. In this episode, Alan and Jason discuss why biohacking is becoming mainstream and the challenges of operating in the "white space" to create a new product in a giant industry. Jason and his team are crafting creative to make people rethink solutions to pain and targeting the demographic that is most familiar with pain: older consumers. Many marketers want to focus on the flashy fun of younger consumers, but older consumers are often overlooked, and Nufabrx is taking the opportunity to fill the gap. As a smaller brand, Nufabrx has to be innovative with its marketing dollars, so they keep a keen eye on performance and know they have to be flexible, take risks, and stay close to consumers. In addition to B2C, Nufabrx operates in the B2B space as well. Jason believes innovation can only come from consumer behavior. By licensing its technology and working with established brands rather than against them, Nufabrx is leading the charge in the construction of a new category. In this episode, you'll learn: Why we are seeing a rise in mainstream biohacking How to build and think about a new product, brand, and category What is "co-opetition"? Key Highlights:  [01:30] Cowboy Kid [04:00] Jason's path to Nufabrx [05:50] Nufabrx Overview [09:10] Why is biohacking big right now? [12:30] Building a new brand, new product, and new category leader [15:20] Crafting creative to make people (re)think [19:40] Making less money work more [22:00] "Co-opetition" in B2B [25:10] How to handle your ambition [26:45] Plan your steps, but not too much. [28:10] Less about marketing performance. More about telling better stories [29:50] Biomes to watch [32:10] The Times They Are A-Changin', fast! Thank you to our sponsor: PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Resources Mentioned:  Jason Andree  Nufabrx  Prior experience at GlaxoSmithKline  Tim Ferriss, podcaster and biohacker  David Fossas, CMO of Restore Hyper Wellness on Marketing Today  Bob Hoffman on Marketing Today  AARP and Nufabrx  Human Skin Microbiome   Follow the podcast:  Listen on iTunes (link: http://apple.co/2dbdAhV)  Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   Connect with the Guest:  https://www.linkedin.com/in/jasonandree/  https://twitter.com/nufabrx1  https://www.instagram.com/nufabrx/   Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Post-Production Credits: Sam Robertson Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

Ben Mand is the CEO of Harmless Harvest, a pragmatic innovator, and a believer that business can be a force for good. Ben has successfully led Harmless Harvest to more than double its business in four years by transforming it from a brand solely focused on coconut water to a leader in premium functional beverages and plant-based dairy. Under his leadership, Harmless Harvest has streamlined its supply chain, invested over $1 million in Fair for Life and community support initiatives, and transitioned to regenerative organic agricultural practices to bring the company closer to its goal of 100% zero-waste. Ben sees the role of marketing as driving loyalty and advocacy in ways that benefit the business and delight the customer. He sums up his marketing philosophy as being "responsibly irreverent" and notes, "if you're comfortable with an idea today, it's going to be boring tomorrow." In this episode, Alan and Ben discuss the innovative and adventurous approach he has brought to expanding the product lines at Harmless Harvest and how he is leaning into the Constructive Capitalism model the founders built the company on. Ben tells us that he believes we are past the point of disruption-based marketing and instead focuses on placing the brand in places and, at times, when it makes the most sense that people would be looking for it. Overall, Ben's pragmatic approach to innovation, the lifelong skill of maximizing a budget, and commitment to the company's mission-led objectives have transformed Harmless Harvest from an unprofitable business into a durable and scalable company that is making a real difference in the world. In this episode, you'll learn: What Constructive Capitalism is and how it looks in practice What they do with the rest of the coconut What it means to be responsibly irreverent  Key Highlights  [01:50] Phoneless in London [04:00] Ben's path from General Mills to Harmless Harvest [06:40] Harmless Harvest overview: "Constructive Capitalism" [08:20] Ben's reason for joining Harmless Harvest [11:30] What do you do with the rest of the coconut? [13:40] What are the key insights Ben used to turn the business around? [14:40] New Product Innovation Buildout [16:30] Having a great product can help you overcome  [19:00] Strong velocity allows for expanded distribution  [21:50] Harness Harvest innovations and proprietary methods  [23:40] The state of business today [26:00] What it means to be Responsibly Irreverent  [29:15] Being there when and where your product is most desired  [30:45] Maximizing marketing on a tight budget [33:20] Lessons learned from growing up poor  [36:05] Confidence is key [39:00] Leveraging technology as a lifestyle brand [40:05] Brands to watch [42:30] Marketing is a muscle that is strengthened on the front lines Thank you to our sponsor: PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Resources Mentioned:  Ben Mand  Harmless Harvest  Constructive Capitalism  Prior career stops: General Mills, Plum Organics  Byron Sharp on Marketing Today  Harmless Harvest with Aloe Pulp  Harmless Harvest Pink Coconut Water Marketing  Harmless Harvest as a Hangover Cure  Biochar  Regenerative Organics  rPET  Brands mentioned: Patagonia, Cotopaxi     Follow the podcast:  Listen on iTunes (link: http://apple.co/2dbdAhV)  Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   Connect with the Guest:  https://www.linkedin.com/in/ben-mand-1642a7/  https://twitter.com/HarmlessHarvest  https://www.instagram.com/harmlessharvest/   Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Post-Production Credits: Sam Robertson Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

David Sandström is the Chief Marketing Officer at Klarna and a member of its executive management team. Since joining Klarna in 2017, he has overseen the transformation of the brand from a traditional financial institution to a vibrant retail media network with a hot pink edge. As CMO, David is responsible for driving consumer growth as well as leading design, marketing, branding, communications, and sustainability efforts. David's diverse background includes experience in agency and client roles and working in various industries around the world, which has shaped him into the marketer he is today. David warns against full outsourcing and instead advises using agencies as an extension of the company to maintain control over the marketing efforts. This approach is one of the main reasons he looks for people with diverse backgrounds when hiring. In this episode, Alan and David discuss what makes Klarna unique in the fintech space, how he approaches marketing, and what he is trying to do with the Klarna brand. Klarna is primarily known as a buy now, pay later platform, but it is so much more than that. The core of Klarna is a payment company with the aim to become a shopping utility platform where customers can search for products, find deals, and get inspired. Klarna benefits both retailers and purchasers by making sure incentives align and staying on top of ever-changing consumer behaviors. They are in about 45 markets worldwide and have over 150 million consumers and 400,000 retail partners. David views marketing as an avenue to increase the likelihood of people trying Klarna and then letting the superior product and user experience speak for themselves. He does this by investing in the Klarna brand to counteract negative perceptions of finance and leveraging culturally relevant partnerships to showcase the product. David has launched several pioneering marketing campaigns and has brought in high-profile celebrities like Lady Gaga and Snoop Dogg to help build a stage from which they showcase Klarna. He and his team are working to build a brand that really stands for something in fintech and will push the industry forward. In this episode, you'll learn: David's approach and philosophy around marketing The three levers to engage that get people to try your product A new way to think about in-house vs. outsourcing  Key Highlights  [01:55] The hippie/engineer blend [03:15] David's early obsession with consumer behavior [05:00] The path through DDB Sweden to Klarna [07:10] The current state of Klarna [11:55]  How "Buy Now, Pay Later" is fueling shopping and the evolution of e-commerce [14:30] BNPL vs. Credit Cards [18:10] The benefits of Klarna partnerships and integrations for retailers [21:10] Becoming a retail media network [22:30] How Klarna is benefiting from the Big Tech Wars [24:45] David's main focus when guiding his marketing team [29:25] The concept of building a brand that stands for something in fintech [31:10] Leveraging partnerships to build yourself a stage [34:50] Extending instead of outsourcing [39:40] Diversity in experience makes a good marketer [41:00] Start the side hustle [41:45] Empathy as the counterweight to AI [43:00] Brands to watch [44:50] Creativity will never go out of style  Thank you to our sponsor: PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Resources Mentioned:  David Sandström   Klarna  Sebastian Siemiatkowski, co-founder and CEO at Klarna  Buy Now Pay Later (BNPL overview by Investopedia)  Paris Hilton campaign  Snoop Dogg and Klarna  Leland Maschmeyer on Marketing Today  Brands mentioned: LEGO, Liquid Death     Follow the podcast:  Listen on iTunes (link: http://apple.co/2dbdAhV)  Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   Connect with the Guest:  https://www.linkedin.com/in/davidsandstrom/  https://twitter.com/davsantweet  https://twitter.com/Klarna  Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Post-Production Credits: Sam Robertson Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

In this episode, Alan and Drew discuss Fiat Growth, Fiat Ventures, and why it makes sense for them to go together. They also talk about the challenges of raising venture capital and the success companies can find by organically leveraging affiliate partnerships to add value for the user while driving revenue to the business. Drew explains total addressable markets, how he thinks about shifting an existing committed user base into a marketplace, and the reasons he sees fintech as the industry that will have the largest impact on generational wealth. Drew emphasizes the importance of taking risks, valuing different experiences, and learning that solutions and problems are not one-to-one. Finally, he notes that podcasts are becoming a force in marketing and that AI is not a competitor but a source of power. Drew Glover is a founding partner of Fiat Growth and a general partner at Fiat Ventures. He has experience leading go-to-market strategies, marketplace development, user acquisition, and growth teams. Drew further developed his skills at Steady, Namely, Fjord, and Portal A, and has helped companies like Root, JP Morgan Chase, Adidas, and Nike bring award-winning services and partnerships to market. Drew has a very diverse work history, and when he was younger, he was concerned that jumping from industry to industry would be a downfall, but it gave him a wide range of skills and knowledge he would need to find and succeed with Fiat. Those broad interests are still with him, and he tells us his biggest competition is a lack of focus. In this episode, you'll learn: How Fiat Growth leverages unique insights and exclusive access to make winning investments with Fiat Ventures The trends Drew sees in fintech and his predictions for the industry How data can simplify The Client's Happy Path  Key Highlights  [01:30] Fresh perspectives from fatherhood [03:15] Drew's path to founding Fiat [06:00] Leaving the day job and leaning in: What Fiat does and why [08:00] Fiat only works with winners. Let's invest in them too. [10:00] Raising money is never as easy as you expect  [12:45] Leveraging partnerships and marketplaces [14:45] Generating additional revenue streams from affiliate partnerships.  [18:00] What fintech can do for people who need it most [19:40] How money and finance will be different for GenZ [22:10] Data's impact on simplifying The Client's Happy Path [24:00] "Change is inspired by incentives." [25:30] Predictions and trends Drew sees coming in fintech  [28:20] Looking at the world as a growth marketer and as an investor  [29:30] When should I focus on marketing, and how should I think about it [33:30] It takes a village [35:30] How his father's passing changed Drew's life [36:50] Value different experiences and take the risk [38:30] Solutions and problems are not one to one [40:20] Podcasts are becoming a force in marketing  [42:10] AI is not competition, it's a source of power Thank you to our sponsor: PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Resources Mentioned:  Drew Glover  Fiat Growth  Fiat Ventures  Alex Harris, co-founder  2023 Fintech Market Trends Report by Fiat  $25MM Venture Fund Launch   Follow the podcast:  Listen on iTunes (link: http://apple.co/2dbdAhV)  Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   Connect with the Guest:  https://www.linkedin.com/in/drewbailerglover/  https://twitter.com/DrewBailer   https://twitter.com/fiatgrowthllc    Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Post-Production Credits: Sam Robertson Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

In this episode, Alan and Amanda discuss Amanda's path to WeightWatchers, how she's working to revitalize a well-known heritage brand by tapping into the roots of the founder, Jean Nidetch, and what she is doing to bring new marketing ideas to life. Amanda tells us her three big focuses at WeightWatchers are rethinking the organizational structure and culture, making data-driven decisions to increase performance, and honing in on their new brand strategy. Amanda also talks about the depth of understanding WeightWatchers has of their target demographic, and Alan learns that he is a Life Craver. Amanda Tolleson is the Chief Marketing Officer of WeightWatchers, where she is responsible for leading the company's global marketing strategy across performance marketing, branding, and creative. Amanda has over 20 years of experience building customer-centric, purpose-driven brands focused on creating unique value for the consumer. She used to say she never wanted to be a CMO because she loved being able to focus exclusively on brand and market strategy, but as she tells us, she thrives most when she is 10 steps outside of her comfort zone, so she threw her name in the ring for CMO at Birtchbox, landed the job, found out she loved the position, and then went on to be CMO of Maisonette before she ended up at WeightWatchers. Now, she is using her experience and love of risks and big changes to shepherd a 60-year-old brand through a startup-paced transformation. In this episode, you'll learn: Why your target audience has to be realistic How Amanda is taking risks to refresh a 60-year-old brand What WeightWatchers is planning for the future Key Highlights  [01:40] Remembering a runaway racehorse ride [04:45] Climbing the career ladder jungle gym [11:30] Amanda's three main focuses at WeightWatchers [15:20] Who are the Weight Watchers? [16:30] Jean Nidetch created a movement that became a company  [17:30] Who is the Life Craver? [21:00] Your target demo needs to be a real type of person we all know [22:45] Connecting through counterintuitive messaging, partnerships, and content creators AG [29:10] The costs and benefits of being a well-known brand [31:00] The benefits of staying in your lane and focusing on a narrow target audience  [33:20] What's next for WeightWatchers? [37:00] The Duck ComposureTM Amanda gained from an early cancer diagnosis [39:00] Stick with the journaling [40:00] the challenge of fostering creativity within the flat hierarchy of ideas in the digital world [41:15] Brands to watch  [42:30] Marketing leaders should work to establish the value of independent board members  Resources Mentioned:  Amanda Tolleson  WeightWatchers  Sima Sistani, CEO at WeightWatchers  Jean Nidetch, founder of WeightWatchers  Deena Bahri, former CMO at Birchbox now CMO at StockX  Denna Bahri on Marketing Today  Prior stops: Maisonette, Birchbox  Baked by Melissa and WeightWatchers  Tanisha Godfrey Chicken Salad and WeightWatchers  TikTok filter and WeightWatchers  TikTok creator class with WeightWatchers  Kim Whitler on Marketing Today  Follow the podcast:  Listen on iTunes (link: http://apple.co/2dbdAhV)  Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen on Spotify (Link: http://spoti.fi/2mCUGnC)  Connect with the Guest:  https://www.linkedin.com/in/amanda-tolleson/  https://twitter.com/ww_us  https://www.instagram.com/ww/   Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Post-Production Credits: Sam Robertson Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

In this episode, Jon and I discuss System1, how they drive insights for marketers on the brand side, and what works in advertising today. Jon tells us about the differences he experienced from the client side to the agency side and gives an honest look into what it means to be a CMO day to day. He explains why the skills that make a great marketer aren't necessarily the same as those that make a great CMO and how balancing the long-term view of the brand with the daily execution of tasks can make the CMO job very lonely. CMOs, removed from the "doing," must focus on creating the conditions for success and representing the customer in the room where decisions are made. Jon tells us that successful CMOs quickly recognize talent on their team, harness creativity to drive business outcomes and understand that advertising is both an art and a science. Jon Evans is the Chief Customer Officer at System1 Group and host of the 'Uncensored CMO' podcast. For years before that, he was a client-side agency CMO. One of Jon's most formative roles was with Lucozade, where he learned the power of asking the right questions and why managing perception, not reality, is important in advertising. During his agency days, Jon was shocked to find out how little most agencies understood their clients, and he was perplexed by the hesitancy he saw agencies have towards talking to their clients or asking them important questions. Jon first encountered System1 as a client and, over time, became a member of the team, where he has been able to transition from a generalist to a specialist in consumer behavior. System1 was originally a research company based on behavioral science that explored why we buy what we buy, with the idea that emotion predicts most of our behavior. Today, they design simple yet clever questions about their clients' ads, innovations, or branding to ask people how they feel about it and what associations come to mind. They have turned their process into a platform so customers can upload content, send it to their target demographic, measure the response, and compare the results against other content to predict performance. They are using neuroscience to measure attention and emotion to understand why some ads work and others don't. Their clients use this data to allocate spending and sell their ideas to the rest of the c-suite. Jon tells us marketers are often overexposed to their products, so typically, the simplest ideas win out.  In this episode, you'll learn:  Why taking the time to understand your clients will be beneficial for everyone involved The two questions that will help you win the pitch What really works in advertising today and why  Key Highlights  [01:30] The bitter impact of the sugar tax [07:20] Jon's path with System1 from contractor to CMO [10:50] The shift from the client side to the agency side [13:50] Two questions to help you win the pitch [15:50] What does a CMO do? [18:00] Agency Pitch (forks) [19:30] Why is it called System1? [20:20] What is the system? [25:15] What works in advertising today? [29:20] Lessons from the Uncensored CMO [33:15] The unique role of the CMO within the C-suit [35:00] Young Jon's first marketing lesson [36:30] Costs of not playing the game [39:00] "If you're not being fired, you're not trying hard enough." [41:00] The power of confidence, compounding, and consistency [43:40] What skill will keep us employed in the future? [46:30] They may buy, but would they invest? [49:10] The amazing Amazon model [52:00] The threat and opportunity of AI for marketers Resources Mentioned:  Jon Evans  System1 Group  Lucozade, Energy Beats Everything Campaign  Brew Dog  CMO Uncensored Podcast, hosted by Jon  Orlando Wood  Lemon (book) by Orlando Wood  Look Out (book) by Orlando Wood  Brand mentioned: Amazon  Follow the podcast:  Listen on iTunes (link: http://apple.co/2dbdAhV)  Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   Connect with the Guest:  https://www.linkedin.com/in/uncensoredcmo/   https://twitter.com/UncensoredCMO   Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

In this episode, Alan and Andrew discuss Turo's mission, how marketing helps them achieve it, and how he views the CMO role today. Andrew outlines the challenges Turo faced early on, how they got around them, and how a shift to focusing on improving the host experience has been one of their most effective marketing assets. They go into the details of Turo's most recent "Open Doors" brand campaign and how they are riding the web3 craze by subverting it and encouraging new experiences in reality. As a CMO, Andrew feels like his role is more than just advertising and performance marketing. It's about solving a problem for the customers. His approach is rooted in holistic thinking and understanding how you are providing value to the world. Andrew Mok never thought he would be in marketing because he was more left-brained, but in 2012, when analytics became a large part of marketing, he found his path. When Andrew joined Turo in 2012, there were 54,000 users being served in just two cities. In 2017, at age 29, Andrew was promoted to CMO and has advanced the company to over 10,000 cities serving 7 million users. Today, Turo is the largest global peer-to-peer car-sharing marketplace, and their revenue has grown over 250X since he joined. As an Asian American, Andrew always felt different growing up but sees now that differences are to be celebrated. That is the approach he takes to marketing by showcasing Turo's unique value propositions and living out their brand values of being expressive and grounded. It's all about celebrating uniqueness and seeing the person first.  In this episode, you'll learn:  The unique challenges Turo faced early on and how they overcame them. How embracing uniqueness is a personal value for Andrew and how that shows up in his approach to marketing.  Why a holistic view of marketing yields better results than a siloed one.  Key Highlights  [01:30] How Turo is making a weird thing normal [04:55] What is Turo? [07:20] From computer science to CMO [09:50] The role of CMO from a younger leader's perspective [10:50] Make sure you don't have a leaky bucket [14:15] The Open Doors brand campaign [17:40] The role of Unreal Engine in Turo's new campaign [19:00] Turo's global expansion and aspirations [21:50] Challenges and benefits of international ride sharing [22:40] Developing a passion for leadership in the AAPI community [26:45] How growing up Asian American shaped his approach to marketing [28:30] Enjoy the current moment and reflect on past successes [29:45] Simplification makes you a better storyteller [30:50] The importance of accessible reproductive care [34:40] Get out of the corporate echo chamber Resources Mentioned:  Andrew Mok  Turo  About Turo  Turo is expanding in NYC and France  Open the Door to Extraordinary Campaign  Unreal Engine (the tech behind the campaign)   Follow the podcast:  Listen on iTunes (link: http://apple.co/2dbdAhV)  Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   Connect with the Guest:  https://www.linkedin.com/in/andrewmok8/  https://twitter.com/andrewmok8  https://twitter.com/Turo   Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

355: Brand at its Best and Focusing on Fundamentals with Heather Stern, CMO at Lippincott  In this episode, Alan and Heather discuss Brand, the role of the CMO, and why focusing on the fundamentals will never go out of style. As an 80-year-old company, Lippincott has a unique perspective on how to balance the cutting edge with longevity. They have seen trends come and go and even shaped some of them along the way. Heather talks in depth about the role Brand has played historically, the huge impact it can have when viewed holistically, and why a siloed CMO is not as effective as it can be if they are given a seat at the table. She also discusses the fundamental shifts happening in the industry as things move from an institutional era of branding to a human era of branding but also stresses that the underlying fundamentals of deeply understanding your consumer and your brand are just as important now as ever before. Heather Stern is the CMO at Lippincott and host of the podcast Icons in the Making. She wears many hats at Lippincott by managing all aspects of marketing, PR, and digital for their brand, as well as business development and sales. She oversees the entire funnel, from best-in-class brand activations to industry partnerships in collaboration with companies such as eBay, Google, IBM, Samsung, and Southwest Airlines. She has been at Lippincott for 10 years and serves as a trusted advisor to top clients across industries.  In this episode, you'll learn:  The ways Heather's specific CMO role at Lippincott has evolved over the past 10 years. How Lippincott stays relevant despite turning 80 this year. What has changed in the industry and what has stayed the same.  Key Highlights  [01:40] It all started with Janet Jackson [03:10] Heather's career path [06:30] Why Heather's CMO role is unique and a little meta [08:20] How Heather's role has evolved over the past 10 years  [11:55] What has changed and what has stayed the same for CMOs overall? [16:00] The importance of being partnership oriented  [18:10] How Lippencot is defining brand today [21:20] How Lippincott is trying to take the “squishiness” out of branding [21:55] How has building and managing a brand changed and stayed the same? [25:00] It's all about agility and experimentation  [27:10] How gymnastics and a special Barbie inspired Heather's career ambition and work ethic [30:40] Find the joy in making mistakes and embrace the gray zone [31:40] Experimenting with AI and how brands are focusing on sustainability  [34:40] Brands to watch [38:20] Icons in the Making Podcast  [39:15] The risk of missing the forest for the trees  Resources Mentioned:  Heather Stern  Lippincott  Icons in the Making (podcast from Lippincott)  Brands mentioned: Depop, HousePlant (Seth Rogen founder), and Roblox   Follow the podcast:  Listen on iTunes (link: http://apple.co/2dbdAhV)  Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   Connect with the Guest:  https://www.linkedin.com/in/heather-stern-0562085/  https://twitter.com/lippincottbrand   https://www.instagram.com/lippincottbrand/  Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

In this episode, Alan and David discuss the mission of Restore Hyper Wellness, the relationship between demand generation and brand marketing, and the dangers of marketers confusing being purpose-driven with being cause-driven. David talks about the siloing and diminishing of the CMO role and how concepts like "Team One" and taking a critical look at new growth titles could help remedy this. David Fossas calls himself "The Accidental Marketer," but is actually an accomplished marketer who has worked with over 35 brands, including General Motors, Verizon, HP, Visa, and Philips Health. He is currently serving as the Chief Marketing Officer for Restore Hyper Wellness, where he oversees consumer experience, marketing communications, and revenue operations to drive business growth and brand value. David emphasizes taking an adaptive approach to being a CMO and the importance of acting as a thought partner to the CEO and CFO. He also touches on topics such as the untapped potential of marketing, the true purpose of purpose-driven companies, and the impact of ongoing digital transformation. In this episode, you'll learn:  Why David sees demand generation and brand marketing as dependent on each other What is leading to the CMO's influence over "the 4 Ps of Marketing" diminishing and ideas to reverse course The reasons why not every brand's mission and purpose need to align with a social cause  Key Highlights  [01:45] Meeting Jean Claude Van Damme  [03:30] From Hollywood aspiration to CMO [06:30] What is Restore Hyper Wellness [09:30] The potential of marketing and the role of CMO [13:25] Importance of partnerships with other players in the C-suit  [15:15] New growth titles and the specialization of the CMO role  [19:00] The relationship between demand generation and brand marketing  [22:15] The challenge of identifying upper funnel activity that drives conversion  [23:30] Purpose and how it relates to marketing  [27:35] Finding financial freedom and leveraging an entrepreneurial spirit  [29:25] Focus on understanding business early on in your career  [31:00] The importance of developing a holistic view of marketing  [32:40] Brands to watch [34:50] Losing your influence is losing your impact  Resources Mentioned:  David Fossas  Restore Hyper Wellness  Jean Claude Van Damme  Tim Ferriss (podcast host)  Marketing Today episode with Norm Yustin  Jim Stengel (former P&G executive) and The CMO Podcast  Brands Mentioned: Merlin, Ten Thousand   Follow the podcast:  Listen on iTunes (link: http://apple.co/2dbdAhV)  Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   Connect with the Guest:  https://www.linkedin.com/in/davidfossas/  https://twitter.com/dfossas   https://twitter.com/restoredomore  Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

In this episode, Alan and John discuss what Narrative Economics is, how it works, and why marketers may need to reevaluate their use of Brand Management theory. John tells us how Boathouse uses data and AI to empower brands to understand their true narrative and evaluate how it aligns with their desired narrative. Boathouse employs strategies like “newsjacking” and “socialjacking” to manage and leverage their client's stories in a way that drives engagement and aligns with their goals and values. John Connors has spent his entire career in the advertising industry and founded Boathouse in 2001 after serving as CEO of Zentropy Partners and being part of the McCann World Group Management team. At Boathouse, John and his team use Narrative Economics to help brands manage and leverage stories by overseeing both the strategy and execution.    In this episode, you'll learn:  How narrative economics works in practice  What tesla and the catholic church narratives have in common How narrative economics can help CMOs reestablish power   Key Highlights  [01:30] On the farm and off the grid [02:50] The path to Boathouse [04:00] Boathouse overview and national scaling plans [08:15] What is Narrative Economics [11:20] Remembering a conversation with Phil Kotler [14:00] How Boathouse tested its tools before talking to clients [16:20] Using AI to monitor what is catching on and what isn't  [18:25] Artificial Intelligence + Human Intelligence [20:30] The lifecycle of a narrative [22:30] Why Narrative Economics should matter to the CMO [25:20] Use cases  [27:00] A hard lesson that taught John what matters in life  [28:20] Don't chase other stars. Lean into your own strengths [29:20] Think about why and how marketers embrace brand management [30:00] Brands to watch [31:30] Rethinking how marketers approach the c-suite Resources Mentioned:  John Connors  Boathouse  Narrative Economics (book)  Robert Schiller, Nobel-winning economist  Phil Kotler on Marketing Today  Signal AI  Netbase Quid   Follow the podcast:  Listen on iTunes (link: http://apple.co/2dbdAhV)  Listen on Google Podcasts (link: http://bit.ly/2Rc2kVa)  Listen on Spotify (Link: http://spoti.fi/2mCUGnC)   Connect with the Guest:  https://www.linkedin.com/in/john-connors-5621b5/  https://twitter.com/johnconnors  https://twitter.com/boathouseinc    Connect with Marketing Today and Alan Hart:  Twitter Alan B Hart - http://twitter.com/abhart  LinkedIn Alan  - https://www.linkedin.com/in/alanhart  Twitter Marketing Today - http://twitter.com/themktgtoday  Facebook Marketing Today - https://www.facebook.com/themktgtoday/  LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/  Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

#615 Things are not like they used to be. You've noticed, I'm sure. But the best ways of adapting to an ever-changing business landscape are less than obvious. So what should you do to reach more people? What are the marketing strategies that actually work right now? I'm so excited to have Amy Porterfield back on the show to share her expertise with us. Amy is among the most knowledgeable marketers you will ever listen to, and she absolutely delivers in essential this episode. This chat is jam-packed with golden nuggets for entrepreneurs at any level. We get an email marketing masterclass, an in-depth look at webinars that convert like crazy, and podcast growth tips galore. Amy and I also go deep on video content, courses, surveys, quizzes, and much more. This is one of the most valuable podcast episodes to listen to, so enjoy! Show notes and more at SmartPassiveIncome.com/session615.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.