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What does it really take to build a personal brand that not only makes you money, but gives you the freedom to live boldly and love deeply?In this episode, Laura Patricia Martin (@itslaurapatriciamartin) sits down with Samantha Smith (@_samanthadaily)—7-Figure Personal Brand Consultant, creator of Million Dollar Messaging™️, and host of the Makeshift Happen Podcast (1.8M+ downloads)—to talk about what it means to chase big dreams while also building a fulfilling life.Sam shares her raw story of moving to Spain, starting her business from scratch, and the challenges and triumphs that shaped her journey to seven figures. Together, Laura and Sam unpack:- How to navigate the tension between ambition and intimacy- Why courage is the secret ingredient to building both brands and relationships- The role of supportive partnerships when pursuing your boldest goals- What it really looks like to align your business with your purposeThis is a conversation about choosing courage over comfort, finding safety in your ambition, and building a brand that lets you live fully on every level.
This is a clip from the Brand Like A Rich Btxh Masterclass (you can watch the full thing here).Most entrepreneurs are stuck selling from survival mode. Their income depends on hustling in the DMs, running random launches, or showing up daily online. The problem? That's not freedom—and it's not sustainable.In this episode, I'm breaking down the Rich Bitch Brand framework that takes you from inconsistent revenue to a six-figure brand that sells on repeat. You'll learn how to package your brilliance into premium offers, position yourself as the authority in your industry, and finally build a brand that funds the lifestyle you've been saving on Pinterest.Here's what we'll cover inside:- The real math behind the “dream life” lifestyle (and what it actually costs).- Why most coaches and service providers struggle to sell their $500–$2K offers consistently.- The shift from *selling programs* to *selling a brand*—and why authority matters more than price.- How to position your brand so clients line up to pay you $5K, $10K, even $25K.- The exact strategy that allowed me to go from crickets to consistent $15K–$20K months.If you're tired of piecing together launches, hustling for every client, and wondering why your “good work” isn't selling… this episode will show you how to finally step into your Rich Bitch era and build a brand that pays for the life you actually want to live.
In this episode of How to Get Ahead by Millennial Life Coaches, Tanya sits down with the incredible Samara Beth of Samara Beth & Co. to explore how to craft a powerful brand that gets you noticed.Samara shares her 30+ years of expertise in event planning, branding, and speaking, including:✨ How to position your brand so you can land speaking opportunities.✨ Why social media, landing pages, and consistency are key to credibility.✨ The truth about getting on stages—local, national, and even TV.✨ How coaches and entrepreneurs can turn speaking into income streams.✨ Her personal journey of reinvention, resilience, and building businesses across the globe.3:40 – The Great American Speak Off & working with Grant Cardone's 10X team5:00 – What kinds of speaking stages are available (local vs. big stages)6:40 – How to prepare your signature talk for conversion & income8:10 – Freebie funnel strategy: from strangers to clients10:00 – The role of landing pages, CRMs, and tech tools for speakers19:00 – Using AI & automation for content creation and evergreen courses28:45 – Free webinar & resources from Samara BethIf you're a coach, speaker, or entrepreneur ready to grow your authority, this episode is full of actionable insights and strategies.
Your brand is so much more than a logo and some colors—it's your personality, your values, and the story you tell the world. In this episode of The Aspiring Solopreneur, Carly and Joe dive into what it really means to build a brand as a one-person business. From defining who you are (and who you aren't) to crafting messaging that resonates, they'll show you how storytelling becomes the foundation for every marketing move you make. If you've ever wondered how to stand out authentically without feeling “salesy,” this one's for you. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.
In this episode I interview Milly Rose Bannister, an award-winning founder, Gen Z specialist and creative director. Her personal and brand digital content reaches more than 5 million young Australians a year. She has pitched and delivered projects for the likes of Pinterest, TikTok, Frank Body, AFLW, Meta and lululemon. She also has a background and training in media, journalism, positive psychology and human research. In this interview, we chat about how she founded ‘ALLKND', a Gen Z-led charity training 1 million and 1 young Aussies in digital, peer-to-peer, mental health first aid, after moving home from the US. We also discuss how she grew a personal brand and her advice for founders, as well as sharing a new announcement about a new initiative helping connect Australians. Follow Milly @millyrosebannister @weareallknd Then follow us @howdoyouhustlepod and leave a five star review. Thank you for listening x Hosted on Acast. See acast.com/privacy for more information.
Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds Live streaming's growth isn't just about entertainment—it's fundamentally changing how people build businesses, communities, and careers by creating direct relationships with audiences that bypass traditional gatekeepers. Taylor Craig, founder of Launch Live Now, https://www.launchlivenow.com/, talks with us today about how brands can create engaged communities through streaming. Plus: Google wins a cloud contract with Meta and FieldAI is on its way to build a robot brain. Join our host Jon Weigell as he takes you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/ If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues.
If you have been on our Instagram lately, you know that we have recently launched new our new beautiful branding and we couldn't have done it without the help from our branding team that helped our vision come to life! We are so excited to have Maddie and Mikayla Finnertry on the pod this week, who are the founders of The Finnerty- a women-owned marketing, design, and social media firm built for bold brands ready to stand out, grow strategically, and make a lasting impact.Branding isn't just about a logo or a colour palette. It's about creating a vibe, a strategy, and a story people actually connect with. In this episode, we break down how to build (or rebuild) your brand so it actually works for you.We cover:What branding really means (and why it's way more than aesthetics)The power of consistency: how to make your brand recognizable and memorableWhen it's time to rebrand and the signs your current strategy isn't workingBuilding a brand on social media that goes beyond “just posting”How your aesthetic tells your story and why it matters for attracting the right audienceStrategy vs. vibes: balancing what looks good with what actually convertsThe business side of branding why pretty posts don't always equal profitRebranding without the identity crisis: keeping the essence while evolving your lookConnect with The Finnerty + Maddie & Mikayla below!Instagram hereWebsite hereDon't forget to follow us on Instagram @girlsgonewellnesspodcast for updates and more wellness tips. You can also subscribe to our Youtube Channel @Girlsgonewellnesspodcast to watch our episodes! Please subscribe to our podcast and leave a review—we truly appreciate your support. Let's embark on this journey to wellness together!DISCLAIMER: Nothing mentioned in this episode is medical advice and should not be taken as so. If you have any health concerns, please discuss these with your doctor or a licensed healthcare professional.
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Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management
Be nice, be invisible—brand leaders pick a strategic enemy and own the category. Buy the book The Strategic Enemy - How To Build & Position a Brand Worth Fighting For. By Laura Ries In this episode, branding strategist Laura Ries (daughter of positioning pioneer Al Ries) breaks down why playing it safe kills momentum, how to define a category you can own, and how the psychology of contrast turns brands into movements. We dig into visual hammers, multi-brand vs. line extensions, and the bold decision to say no so a brand can finally say something. You'll learn: What a strategic enemy is (and isn't)—and why it supercharges word-of-mouth How to choose the right category first, then dominate it with brand The role of a visual hammer (icon, color, shape) in instant recognition Why line extensions backfire—and when a new brand is the winning move How personal branding uses the same rules (signature look, ruthless focus) Why advertising should reinforce, not introduce, a positioning Connect with Laura Buy the book The Strategic Enemy - How To Build & Position a Brand Worth Fighting For. By Laura Ries Laura Ries Website Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn negotiateanything.com Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life! Discount code "KWAME" gives 30% discount over 3 months TL;DR what is folk? folk is a CRM, and extension, that helps businesses build real relationships and close deals. Why is folk better? folk is simple, integrated, and proactive to use. folk's value proposition? folk CRM does the busy work for you, so you can focus on growing your service business. folk's tagline folk, like the sales assistant your team never had What product details will most excite your audience? • Our seamless integrations with social channels • Our 1-click Enrichment that finds contact details for y ou • Know the best leads to reach out to with AI Follow-up s Useful links & resources • folk's website • folk's Linkedin • Simo, our CEO's, LinkedIn • folk's Youtube
Be nice, be invisible—brand leaders pick a strategic enemy and own the category. Buy the book The Strategic Enemy - How To Build & Position a Brand Worth Fighting For. By Laura Ries In this episode, branding strategist Laura Ries (daughter of positioning pioneer Al Ries) breaks down why playing it safe kills momentum, how to define a category you can own, and how the psychology of contrast turns brands into movements. We dig into visual hammers, multi-brand vs. line extensions, and the bold decision to say no so a brand can finally say something. You'll learn: What a strategic enemy is (and isn't)—and why it supercharges word-of-mouth How to choose the right category first, then dominate it with brand The role of a visual hammer (icon, color, shape) in instant recognition Why line extensions backfire—and when a new brand is the winning move How personal branding uses the same rules (signature look, ruthless focus) Why advertising should reinforce, not introduce, a positioning Connect with Laura Buy the book The Strategic Enemy - How To Build & Position a Brand Worth Fighting For. By Laura Ries Laura Ries Website Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn negotiateanything.com Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life! Discount code "KWAME" gives 30% discount over 3 months TL;DR what is folk? folk is a CRM, and extension, that helps businesses build real relationships and close deals. Why is folk better? folk is simple, integrated, and proactive to use. folk's value proposition? folk CRM does the busy work for you, so you can focus on growing your service business. folk's tagline folk, like the sales assistant your team never had What product details will most excite your audience? • Our seamless integrations with social channels • Our 1-click Enrichment that finds contact details for y ou • Know the best leads to reach out to with AI Follow-up s Useful links & resources • folk's website • folk's Linkedin • Simo, our CEO's, LinkedIn • folk's Youtube
The fear of being seen stops us from going after our dreams. But the fear of being seen as an “influencer” is preventing you from making an impact, which is what you really want to do. Our favorite online personalities make an impact on us. It's time to let go of your fear and build the online business you'll be proud of. Lissette Calveiro is a Latina entrepreneur, content creator, and business coach for influencers and personal brands navigating the creator economy with intention. As the founder of Influence With Impact®, she leads a creator-first consultancy offering business coaching, talent management, and strategic education to help creators turn influence into income without losing the human behind the brand. With over a decade in the creator economy, Lissette is also a seasoned influencer marketing expert who has managed more than $5 million in brand partnerships across CPG, finance, lifestyle, and tech. She has been featured in Forbes, Business Insider, and Fortune, and is a speaker who brings real talk and real strategy to every stage, including VidCon, Instagram Creator Week, Create and Cultivate, Google HQ, and the White House's first Creator Economy Summit. She is known for bridging the gap between creators and the industry, bringing transparency to monetization, negotiation, and sustainable growth. Offline, you'll find her sipping iced matcha, singing with her daughter, starting another DIY home project, or being loud (on purpose) about the issues that matter to her community. In this week's episode, Lissette tells us all about how she built her online business with influence and impact. At first, she was afraid of starting her own business. She even once claimed that she's never been a business owner. But she saw a lack of creator advocacy in influencing marketing spaces and wanted to change that. Now she's sharing everything she knows about influencer marketing - including contract details, creator rates, and how to get started as a new creator. Tune in to hear all this and more, now! Follow Lissette on: IG: @lissettecalv LinkedIn: @Lissette Calveiro Website: https://influencewithimpact.co/ Follow Erika on: Instagram @theerikacruzTikTok @theerikacruzLinkedIn Website: http://www.theerikacruz.com How to work with Erika: Join the waitlist for the Courage Driven Latina program here! Join the waitlist for the Magnetic Mastermind here. Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio.
Join Nick Lamagna on The A Game Podcast with our guest Nick Albin, aka "Chewy," one of the most well known Brazilian Jiu Jitsu Black Belts and entrepreneurs on the internet today! He is an entrepreneur, business owner, podcast host and coach fighting out of Louisville, Kentucky! After a traumatic experience where he was jumped in high school, he lacked self confidence and a sense of safety and self worth. He was eventually brought back out of his shell and gained his confidence back through wrestling, weight lifting and martial arts eventually earning a black belt in Brazilian Jiu Jitsu in 2011. This self proclaimed meathead at heart has an extensive background in martial arts, health, nutrition and fitness. He has a gift for explaining things in an entertaining and relatable way which has caught on like wild fire where he has earned a blackbelt in branding business and marketing. He continually finds ways to grow his academy and podcast sharing his love of Brazilian jiu jitsu, health and fitness with the world through his academy, Derby City Mixed Martial Arts and his wildly popular Youtube Channel and social media, where athletes and business owners can relate to the parallels of the stress of humanity and he is connecting the bridges of the brains of the civilian and the combat sport competitor to show us that we're all the same and can help each other do better He also has a popular tournament, The Chewjitsu Open he puts on and is gaining a lot of traction in the competition circles. You know him through his Chewjitsu brand,The Chewjitsu Podcast and his successful Chew Crew Newsletter, welcome to the A Game Podcast, BJJ Royalty Nick Albin! Topics for this episode include: ✅ An important question you must answer before you go into business ✅ The answer to successful branding that no one wants to hear ✅ How to deal with fear and anxiety in life and business ✅ Learn the superpower to embrace the things you don't enjoy ✅ What to look for when you're trying to find a great mentor + more! Check the show notes to connect with all things Chewy! Connect with Nick "Chewy" Albin: www.chewjitsu.net Nick Albin on Facebook Nick Albin on Instagram Nick Albin on Twitter Nick Albin on LinkedIn Nick Albin on TikTok Nick Albin on Youtube Free Focused BJJ Ebook Subscribe to the Chew Crew Newsletter! Connect with ChewJitsu Podcast: ChewJitsu Podcast Chewjitsu Podcast on Facebook Chewjitsu Podcast on Instagram Chewjitsu Podcast on Threads Chewjitsu Podcast on Youtube Connect with Derby City: Derby City Mixed Martial Arts Derby City Mixed Martial Arts on Facebook Derby City MMA on Instagram Derby City MMA on Threads Derby City Mixed Martial Arts on Youtube Connect with other Chewy Jitsu Open Tournament: The Chewjitsu Open On Facebook Chewjitsu Open on Instagram Chewjistu Open on Threads --- Connect with Nick Lamagna www.nicknicknick.com Text Nick (516)540-5733 Connect on ALL Social Media and Podcast Platforms Here FREE Checklist on how to bring more value to your buyers
Struggling to rebrand or reposition your business the right way? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with Jim Heininger, Founder of the Rebranding Experts, a specialized firm that helps legacy businesses execute successful rebrands. Jim shares the real reason most rebrands fail, how to approach branding as a growth tool, and why clarity, not creativity, is the missing link in most brand strategies. ------------JIM HEININGER:- Website: https://www.rebrandingexperts.com/- LinkedIn: https://www.linkedin.com/in/jimheininger/- X/Twitter: https://x.com/RebrandExperts ------------
Jane teams up with STAX founders Don Robertson and Matilda Murray to break down the 8 fundamentals of building a brand that lasts.Drawing on a decade of growing STAX from $80,000 in debt to an 8-figure activewear empire, Don and Matilda share the wins, mistakes, and turning points that shaped their business. From making inclusive sizing a non-negotiable from day one, to turning hype drops into a loyalty machine, to understanding the true difference between selling products and building a brand - this is real, actionable advice from founders who have lived it.Whether you're launching your first idea or scaling past seven figures, these fundamentals will change how you approach building something that stands the test of time.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay up to with Jane: @thelazyceoConnect with Don & Matilda: @donnrobertson & @matilda_murrary_Check out STAX: @staxoffical_ Hosted on Acast. See acast.com/privacy for more information.
As a multi-passionate-creative I experience regular identity crises that lead me to question what to focus on in each season that I'm in. If you've ever felt the same, you're going to love this juicy convo I had with TIHANE - Sound Alchemist and Story Architect - who has taken the multipotentialite career and life to it's depths and its peaks working in many roles, including creative director, recording and performing artist, brand strategist and mentor to other creatives. We chat about how she does it all with success. THANE shares:How the thread that creates cohesion amongst our diverse skillsets within a successful brand strategy is… our story (and what to do with it). How to clarify the sense of purpose driving our choices throughout different seasons of life, which makes it easier to communicate WHO WE ARE within our brand identity and client work. How evolving her relationship to FEAR has lead to more profound success and opportunity as an artist and multi passionate entrepreneur.The myth of ‘alignment' and how to identify what you're next best move is through 2 surprising clear clues. What working with 8-figure entrepreneurs taught her about authenticity in business. And so much more…! You're going to LOVE this episode - grab a journal to grab insights and get stuck in. TIHANE is a Sound Alchemist and Story Architect—an internationally recognized artist, creative director, and speaker who fuses soul, sound, and strategy to awaken the deep memory of who we are.Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/ The Cosmic Copy Mastermind is THE place to get the support that will bring your dream of becoming a 6-figure creative to life in 2025 by selling your high-ticket offers with sales copy driven by stories and guided by astrology.Message me the word MASTERMIND on instagram @sarahmacmagic for the full details.Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle Book a Cosmic Sales Intensive: Want my insights on your astrology placements to guide the most magnetic brand message + offer sales page copy to stand out to your soul mate clients?https://withsarahmac.com/cosmic-private-intensive/ Join the Cosmic Copy Mastermind https://withsarahmac.com/cosmic-copy/ Sell Your Magic Like Magic Ready to start booking high ticket soulmate clients with ease every month? Apply for my private mentorship: https://withsarahmac.com/sell-your-magic/ Share this episode with your friends! Please leave a review!
We can't shop our way out of climate change. And we definitely can't rely on capitalism to save the planet. But what happens when a brand tries to flip that script?In the outdoor industry, we've seen a rising trend: companies weaving sustainability and advocacy into their marketing. But are those efforts genuine, or just another version of greenwashed consumerism? Can a brand really center advocacy over product—and still survive?To explore this topic from a brand's perspective, in episode 192 of the Outdoor Minimalist podcast, we're talking with Matt Moreau.Matt is the founder and CEO of The Landmark Project, an outdoor lifestyle brand known for its art-forward designs, sustainable apparel, and advocacy for public lands. Under Matt's leadership, The Landmark Project has grown from a small, garage-based print shop into a nationally recognized brand sold in retail stores and national parks across the U.S. Passionate about connecting people with the outdoors, Matt has shaped the company's mission around celebrating and protecting natural places through thoughtful design, meaningful partnerships, and a commitment to conservation.INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/WEBSITE: https://www.theoutdoorminimalist.com/YOUTUBE: https://www.youtube.com/@theoutdoorminimalistLISTENER SURVEY: https://forms.gle/jd8UCN2LL3AQst976-----------------Landmark ProjectWebsite: https://thelandmarkproject.com/Instagram: https://www.instagram.com/thelandmarkprojectLinkedIn: https://www.linkedin.com/company/the-landmark-project/TikTok: https://www.tiktok.com/@thelandmarkprojectFacebook: https://www.facebook.com/landmarkproject
What can entrepreneurs learn from someone who built global brands in both medical tech and music?Dr. Knowles, founder of Music World Entertainment and former sales exec at Xerox and Johnson & Johnson, joins the Be A Marketer podcast to share how he applied the same marketing fundamentals, audience insight, branding, and process, to launch Destiny's Child, grow a multi-million-dollar hair salon business, and teach entrepreneurship around the world.In this episode, you'll hear how he made the leap from corporate sales to the entertainment industry, why “practicing failure” was core to his management style, and what every small business can gain from learning the psychology behind entrepreneurship.If you love this show, please leave a review. Go to RateThisPodcast.com/bam and follow the simple instructions.Additional Resources:Book Dr. Mathew Knowles to speak at MathewKnowles.comUse the Content Generator to write email, landing page, social, and SMS content for youGetting started with the Automation Path BuilderMeet Today's Guest: Mathew Knowles of Music World Entertainment
Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?If you're a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffEpisode Summary:Are you still trying to “grab coffee” with agents, hoping for a referral that never comes? That playbook's expired. In this episode, we're joined by Arjun Dhingra, mortgage veteran, media brand builder, and martial arts coach, who shares how to flip the script, stop chasing, and start building a platform that pulls agents to you.You'll learn:Why “F coffee” is more than a catchphrase, it's a strategic resetHow to identify your unique value and package it into a brand that agents rememberThe exact playbook Arjun used to create a referral-generating community of agentsHow to build exclusivity that makes agents ask you for a seat at the tableAnd More!If you're ready to go from overlooked to in demand, this episode shows you how.Connect With Arjun Here------------------------------------Connect With Geoff
This talk is about my recent experience in a small shop and a hotel in a place called Islampur, near my native place, Sangli.I learned a lesson about how to build .Thanks for reading this and if you like my podcast please do share it.Live with passion and discipline.Dr. Sandeep Patil.------------------------------------------------------------Online live course with me:-Want to speak fluently and confidently? Then join my,"English Communication & Confidence Therapy" -your last hope (No Grammar but a blend of Psychology and Habits-a new approach) No AI, downlodable videos,or apps but Live with me.For more details:- email to-info@drsandeeppatil.comWhatsApp Rahul sir-+91 70205 71638.--------------------------------------------------------------------------------------------------------------------------Stay connected with me:-Facebook: https://www.facebook.com/drsandeeppatil LinkedIn:https://www.linkedin.com/in/drsandeeppatil/Website:- http://www.drsandeeppatil.com/Instagram:-https://www.instagram.com/dr.sandeeppatil
If you've been waiting to “arrive” before showing up fully—this episode is your wake-up call.In the final episode of the Authenticity Series, we're talking about what it really means to become the woman your brand is built for. Not six months from now. Not after the next launch. Now.This episode dives into the real reason your brand might feel disjointed, why content feels like effort instead of embodiment, and how to stop creating from who you think you need to be—and start leading from who you already are.Inside this episode:Why your alter ego is actually your unfiltered self without fearThe reason your content feels like work instead of resonanceHow to create from your current identity—not a fantasy future oneThe energetic mismatch that's keeping you stuck in inconsistent messagingWhat it looks like to let your brand breathe like a living extension of your voice, values, and vibeYou don't need to change to be more magnetic.You need to trust who you are right now—and start building from there.
If you're tired of clawing for every sale and relying on objection-handling scripts to close clients… this episode is your wake-up call.The real issue? It's not your sales process — it's your brand.Most coaches are out here selling like mad but building nothing magnetic. No vibe. No vision. No clear identity. Which means your content feels forced, your leads feel cold, and your “authority” is glued together by Canva posts and hope.
Recorded live at Cannes Lions, this episode brings together three people who know what they're doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science).What does real brand building on Amazon look like in 2025?They cover:Why obsessing over your customer matters more than chasing ROASHow AMC is helping brands become more preciseThe role of entry points, lifetime value, and playbooks that actually evolveWhy creative is no longer optional and how AI is making it scalableWhat modern full funnel strategy really means Connect with Gabi on LinkedIn https://www.linkedin.com/in/gabriellaviljoen/Connect with Jeff on LinkedIn https://www.linkedin.com/in/jeffreycohen/Connect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jasmin Alić, LinkedIn's king of comments, content & community, shares how to turn content into conversations, stories into sales, and profile views into paying clients. We dive into warm outreach, offer alignment, and why connection beats content every time.Jasmin is a brand strategist and community builder who's helped thousands of creators turn personal brands into real businesses. As the founder of LinkUp and LinkBound, he teaches people how to grow with clarity, integrity, and a little bit of swagger.Chapters00:00 Opening Teaser - Low reach? Comment harder.00:32 Intro – Disruptive Influence Podcast #3003:22 Two new businesses: LinkUp & LinkBound07:40 Why most paid communities trap their founders10:00 Inside LinkUp: 3 in-house experts, daily feedback 12:29 Bosnia trip giveaway14:10 “Build community, not a cage” – the mindset18:55 2025 blind spot: Story > Tips21:15 Storytelling 101: share what you think, not just what you know 24:55 Offers: choose an intro offer, then craft content29:15 Starter-offer pricing & positioning33:45 Warm-outreach playbook (+ LinkedIn's new viewer data)40:10 Limiting belief: “DM sales feel sleazy”44:25 Coach's proudest moments – client self-awareness53:05 Surprise fun fact about Jasmin54:45 Biggest LinkedIn opportunity: comments dominate1:00:05 Reddit: LinkedIn Lunatics & blocking negativityConnect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen
The Emerald Empress dropping branding gems for anyone building or wanting to built their brand.
Worried someone's going to steal your business idea? You're not alone — and you're not powerless. In this short episode, I'm sharing exactly what to do when copycats come for your product — because they will. I'll break down why fear of being copied holds so many founders back, how I learned this lesson the hard way, and the real strategies that protect what actually matters: your brand, your story, and your unfair advantages. Here's what you'll take away: • Why you can't stop people copying your product — and why that's okay • The protection steps you should take once you have traction • How to make your brand, community, and story impossible to replicate If you're ready to launch with confidence — and stay ahead of copycats for good — this bite-sized episode is for you. This is a brand new solo series I'm testing, and I'd love your feedback. Love it or hate it, you can email me directly at nathan@foundr.com which your thoughts and feedback — I read every reply. Hope you enjoy it. Foundr Community Offers Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching: → Starting your ecom biz? Click here → Already selling and want to scale? Click here Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started. Connect With Nathan Chan Instagram → Click Here LinkedIn → Click Here Follow Foundr for More Business Growth Strategies YouTube → Click here Website → Click here Instagram → Click here Facebook → Click here Twitter → Click here LinkedIn → Click here Podcast → Click here
In Episode 253 of The Business Development Podcast, we dive into Part 3 of the Podcast Playbook and walk you through how to build a podcast brand that captures attention and drives growth. From naming your show with clarity and SEO in mind to designing high-impact cover art and creating intros and outros that set the tone, this episode is packed with tactical advice to help you stand out. Kelly Kennedy shares how getting the name right from day one can make or break discoverability, why securing your domain early is critical, and how to align your podcast's visuals and tone with your target audience and long-term goals.Whether you're starting from scratch or refining your show's identity, this episode gives you the tools to create a podcast brand that not only looks and sounds professional but connects deeply with the people you're trying to reach. Kelly also shares personal lessons from launching The Business Development Podcast and Authentic Hustle, offering real-world insight into what works and what doesn't when building a show that resonates. If you're serious about launching a podcast that gets noticed—this is the one you can't miss.Key Takeaways: 1. Passion drives consistency if you don't love your topic, your audience won't either.2. Commit to 100 episodes from day one if you want to compete with the best.3. Define your ideal listener so every episode speaks directly to their needs.4. Deliver transformation in every episode by educating, inspiring, or entertaining with purpose.5. Choose a format that fits your strengths whether solo, guest, or hybrid, and evolve as you grow.6. Your voice is your greatest advantage because authenticity beats imitation every time.7. Clear, searchable names outperform clever titles by making your value obvious.8. Secure the .com for your podcast name to protect your brand and boost discoverability.9. Your cover art is your first impression so keep it bold, simple, and mobile-friendly.10. Craft a strong intro and outro because they define your tone and make your show memorable.
In this solo episode, Brian breaks down how to future-proof your brand in a constantly evolving market. Drawing insights from brands like Comfrt, MaryRuth Organics, Bloom, and Arrae, he shares a clear three-part framework: build a critical mass of organic content, prioritize status signaling over pure utility, and skate to where the puck is going with product expansions. Whether you're starting out or scaling up, this episode offers a tactical roadmap for long-term success.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
In this episode, the FBA University boys discuss how to build a true brand on Amazon!
In collaboration with TikTok, System1 have launched a new research paper called "The Long and the Short Form of It", explaining how brands can navigate and excel in this of this new world of short form content. In this episode I catch up with TikTok's Head of Business Marketing and Partnerships to discuss the research and help brands succeed on the platform.Timestamps00:00 - Intro02:05 - Sofia's marketing career04:04 - Why B2B marketing needs to be more human05:36 - TikTok's marketing journey over the past 5 years06:48 - How brands can use TikTok10:47 - How brands can work with creators on TikTok14:20 - How to make a TikTok that captures attention18:18 - The TikTok economy21:18 - Why authenticity pays off on TikTok22:57 - How people can get started creating on TikTok25:30 - Is TikTok just for teenagers?26:51 - TikTok as an entertainment platform, not as a social media platform27:54 - Romancing the creative vs proving the value32:00 - Sofia's leadership lessons
Learn why you don't need a big following to succeed with YouTube!
As someone who has worked with numerous consumer brands, I can confidently say that Little Spoon is one of those companies that truly understands today's modern parent. I had the joy of sitting down with Angela Vranich and Ben Lewis, co-founders of Little Spoon, and discussing how they're not just reinventing kids' nutrition, but also rethinking how to meet families where they are—with convenience, trust, and transparency. In this episode, we delve into how Little Spoon evolved from a fresh baby food concept into a comprehensive platform that supports children through every life stage. Ben and Angela opened up about the power of content and community, why innovation is never one-size-fits-all, and how they've balanced growth with a clear-eyed commitment to mission-driven impact. Here are a few highlights from our conversation: * How Little Spoon used DTC to unlock deep consumer insights—and turn them into innovation * The role of education and content in building trust with millennial parents * Expanding product lines while staying laser-focused on ingredient quality * Why every piece of the business, from packaging to partnerships, is built for scale and emotional connection * Their perspective on what it takes to truly grow with your customer, not just sell to them Join me, Rose Hamilton, Founder of Compass Rose Ventures, in listening to the episode to learn how this duo is rewriting the playbook on family nutrition—and what every brand can learn from their approach. For more on Little Spoon, visit: https://www.littlespoon.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.
What does it take to transform your brand into a premium powerhouse that commands top dollar? In this captivating episode of the Marketing Boost Solutions Podcast, Captain Marco welcomes luxury business strategist and award-winning author of The Luxpreneur, Elizabeth Solaru, aboard for an unforgettable deep dive into the world of premium brand building. From her early beginnings in microbiology to becoming a world-renowned luxury cake designer, Elizabeth's journey is a masterclass in reinvention and resilience. She shares how she transitioned from science to luxury and built a brand that not only attracted royalty but now influences some of the most exclusive names in global business.Whether you're selling products or services, this episode will challenge how you think about value. Elizabeth breaks down the subtle art of luxury marketing — from leveraging emotion and exclusivity to crafting unforgettable client experiences. She reveals the psychology behind premium pricing, the invisible signals elite brands use to maintain mystique, and practical steps any entrepreneur can take to elevate their business. If you're ready to stop competing on price and start commanding attention, loyalty, and higher profits, this episode is your roadmap to luxury brand success.Connect with Elizabeth belowhttp://tinyurl.com/yeert22uLinkedIn: https://www.linkedin.com/in/elizabeth-solaru-1ba901/Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blogDo You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how:https://roadmap.marketingboostsolutions.com/Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mbWhether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab
Welcome to another episode of Elite Expert Insider! This week, Jenn Foster is joined by the insightful Luis Baez, a seasoned revenue strategist and sales coach whose impressive resume includes top names like LinkedIn, Google, Uber, and Tesla. In this episode, Luis dives deep into the world of personal branding, explaining why standing out as an individual is more important than ever amid the rise of AI and automation. He shares how he accidentally stumbled into the personal branding space—helping colleagues with their LinkedIn profiles—which eventually led to a thriving coaching business. Luis breaks down the essential mindset shifts necessary for building a brand that genuinely connects with others, emphasizing the importance of authenticity, human connection, and aligning your message with the value you deliver. He offers practical advice on blending automation with real human touchpoints, as well as tips on confidently pricing your services and creating repeatable revenue through signature frameworks.
In this raw, unfiltered deep-dive with AdAge, I break down what makes VaynerMedia and VaynerX different — and why kindness, culture, and conviction are more powerful than any viral TV spot.Whether you're building a business, a brand, or a life — this one's for you.
Athletes on LinkedIn: LinkedIn Insights from Jon Lyndon This week's podcast as we welcome Jon Lyndon, the visionary Founder and CEO of The Lyndon Consulting Company. This bespoke advisory firm is dedicated to guiding companies and executive leaders in refining their technology and product strategies, with a keen focus on maximizing their LinkedIn presence and investments. Insights from LinkedIn: Jon delves into his decade-long journey at LinkedIn, sharing invaluable lessons and experiences. Mastering LinkedIn: Discover the essential skills that pave the way to success on this powerful platform. Empowering Athletes: Learn how athletes can harness LinkedIn to build confidence and elevate their professional profiles. Profile Enhancement: Explore the impact of the 'Feature Section' and how it can capture attention on your LinkedIn profile. Storytelling on LinkedIn: Uncover techniques to enhance your storytelling abilities and engage your audience effectively. Exclusive E-book: Jon introduces his latest e-book, designed to support athletes in evolving their LinkedIn strategies, and much more. Tune in for an episode filled with actionable insights and strategies to elevate your LinkedIn game! Podcast Episode Links: Jon LinkedIn: https://www.linkedin.com/in/jonlyndon/ Website: https://www.lyndonconsulting.com/ eBook: https://www.lyndonconsulting.com/ebook/p/the-professional-athletes-guide-to-building-your-brand-on-linkedin
In this episode of the SEO Leverage Podcast, Gert Mellak welcomes Kristina Reiser, brand strategist at Recognized, for a deep dive into what it really takes to build a brand that resonates — and sells.
We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else's template.We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.Timestamps:(00:06) – Embracing Authenticity (00:30) – Understanding Personal Branding (08:37) – The Value of Personal Branding (16:00) – Breaking Free from the Box (22:05) – Exploring Personal Identity and Societal Expectations (27:35) – Finding Your Creative Stack (35:16) – The Intersection of Personal Growth and Community (41:41) – Exploring the Intersection of Passion and Profit (47:39) – Embracing Mistaken Identity (54:02) – Embracing AI for Fitness and Performance (59:06) – Finding Your Personal Brand (01:01:50) – The Journey of Self-DiscoveryCheck out today's guest, Jodie Cook:Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:
In this episode of the Elevate Media Podcast, Dr. Steven Greene breaks down his powerful “Triangle of Success” framework—Product, System, and Mentorship—and how it can help entrepreneurs monetize their message and build a thriving brand. We explore how giving away real value attracts paying clients, why your greatest asset is your tribe, and how staying consistent and available positions you as the go-to expert in your niche. From nurturing a community to building evergreen content that earns while you sleep, Dr. Greene shares practical, no-fluff strategies to help you turn your message into a movement. Whether you're just starting out or looking to scale, this episode will sharpen your focus and elevate your game. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer
This week's episode Kenzie sits down with Sara Brooks, former publicist and current brand builder. She is giving us advice for navigating your twenties, how your twenties aren't your best decade, storytelling, building a brand, how to build a career you love, evolve in your career and so much more. Hope you enjoy!!
In this powerful episode of Flow with Floyd, we're diving deep into what it really takes to build a brand that's more than just a logo — a brand that lasts. Whether you're an athlete, artist, entrepreneur, or a leader on the rise, your brand is your voice, your value, and your vibe.We'll break down:✅ Identity – Who you are and what you stand for✅ Consistency – Showing up with the same energy every time✅ Connection – Making people feel seen, heard, and movedPLUS: Your Flow Challenge of the Week to help you apply what you learn and start showing up with more power and purpose.Special shoutout to Just One Thomas for blessing us with that
Send us a textIn this episode, we're diving into how to build a powerful, profitable brand in 2025 using the latest AI tools and strategies. From content creation to customer experience, discover how entrepreneurs are leveraging AI to design logos, write copy, automate marketing, and grow faster than ever—without burning out. Whether you're launching a new business or rebranding an old one, this episode breaks down actionable steps and tools to future-proof your brand and stay ahead of the curve.Support the show
What do you do when your glasses don't fit well – and the eyewear industry doesn't see the problem? For best friends Tracy Green and Nancey Harris, co-founders of Vontélle Eyewear, the answer was bold: start their own company. In the season six premiere of This is Small Business, host Andrea Marquez kicks off her personal mission to become more of a risk-taker so she could eventually start her own business by learning from two women who embraced the curveballs that life threw at them and came out stronger. If you've ever felt like you couldn't take the leap, Tracy and Nancey's story might just be the push you need.Got a bold leap of your own? Share it with us as an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.In this episode you'll hear:(00:33) How listeners like you are stepping outside their comfort zones – plus, Andrea shares why she's finally facing her fear of risk.(03:35) How losing a favorite pair of glasses sparked an impromptu trip to Paris and a new business idea – and why noticing everyday problems is your first step to innovation.(10:51) Ever wonder how to know when it's time to go all in? Tracy and Nancey were juggling full-time jobs, family responsibilities, and a pandemic – until they realized they couldn't wait for the “perfect” time to start.(14:17) When everything goes wrong, do you pause or push through? From a health scare to a fire, these founders share how staying focused on their mission helped them overcome obstacles and keep building.(17:58) The small wins, like a single email from a customer, can keep you going when self-doubt creeps in. Hear what kept Tracy and Nancey going, even when things got rough.(20:17) How Tracy and Nancey pivoted from direct-to-consumer to wholesale and got creative about growing their business.(22:55) Get advice on how to decide when to leap, when to pause, and how to bounce back from failure without losing momentum.
Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
In this episode of Ignite, Confluent Health Chief Marketing Officer Meg Dietzel joins Cardinal CEO Alex Membrillo to discuss the importance of building a strong employee brand to attract and retain clinicians amidst a healthcare shortage, emphasizing the need for strategic recruitment marketing. The episode also dives into effective patient acquisition strategies, focusing on educating patients and leveraging content marketing to enhance patient retention. You'll learn how to balance local brand identity with broader organizational goals, optimize digital strategies for recruitment, and understand the critical KPIs that drive success in healthcare marketing. RELATED RESOURCES Connect with Meg - https://www.linkedin.com/in/meg-dietzel/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Top Physical Therapy Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-physical-therapy-marketing-trends-for-2025/ Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-physical-therapy/ Solving Healthcare Staffing Shortages: How Marketing Technology Can Help - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/solving-staffing-shortages-marketing-technology/
Lindsey Carter is the Founder and CEO of SET Active, a cult-favorite activewear brand known for its elevated athleisure, monochrome sets, and community-driven approach.Lindsey was just about to finish her degree in elementary education when she realized—she didn't actually want to be a teacher. She shifted her path completely, dove into social media, hustled her way into NBC Universal, and went on to build her own agency from the ground up. While helping other brands build online communities, she had a lightbulb moment to build her own brand. In 2018, Lindsey started SET Active from her apartment, with no outside funding and $20,000 in credit card debt. She was determined to create a brand for the “everyday girl” who wanted activewear that looked as good as it felt. Fast forward to today, SET is a multi-million-dollar business with a cult following, and Lindsey still owns 100% of it. She's become known not only for her signature monochrome sets, but for her honest take on entrepreneurship and her mission to uplift other women founders.In this week's episode, Lindsey shares her unexpected journey from wanting to be a kindergarten teacher to building a high growth activewear brand. With zero experience in fashion or manufacturing, she opens up about how she scrappily self-funded SET, found her first production partner, and the make-or-break lessons that came with it. We talk about the early wins that kept her going, how she used social media to build real community, and what it really took to scale the business. Lindsey also gets candid about navigating mental health as a founder, how motherhood changed her leadership style, and why staying authentic—even when it's hard—is what's kept her grounded through it all, and so much more. In this episode, we'll talk to Lindsey about:* How childhood shaped Lindsey's independence and drive. [00:24]* From an aspiring teacher to working in entertainment. [05:17]* Breaking into entertainment with zero experience. [10:59]* Trusting her gut from a young age. [13:20]* The vision and intention behind SET Active. [16:41]* Building the brand from her apartment, hands-on and scrappy. [20:26]* Self-funding SET Active. [23:28]* Finding her first production partner. [24:04]* What leadership and partnership taught her. [25:57]* Early signs of business growth. [28:57]* How social media fueled brand awareness. [31:26]* Lindsey's postpartum journey. [33:43]* Navigating fast business growth. [36:35]* How Lindsey manages her mental health. [38:12]* How motherhood shaped her leadership style. [30:10]* The reality of how hard starting a business really is. [43:16]* Why community is key to sustaining long-term passion. [45:04]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Jordan: * Instagram: https://www.instagram.com/lindseycarter/* Instagram: https://www.instagram.com/setactive/* Website: https://setactive.co/ Hosted on Acast. See acast.com/privacy for more information.
Why you should listenLearn how poor positioning and generic messaging quietly kill your deals before the first call.Erica shares what to do when word of mouth plateaus—and how to attract buyers who don't know you yet.Discover how to be “AI-findable” and get found in marketplace searches before your competitors.If your marketing sounds just like every other partner's, it's already costing you deals. In this episode, I'm joined by Erica Hakonson, CEO of Maven Collective Marketing, to show you how to fix that. Erica has helped hundreds of Microsoft partners elevate their positioning, build credibility, and generate leads that don't rely on referrals. We dig into the messaging traps most partners fall into, why AI is changing how you show up online, and how to stand out even in the most crowded categories. If you're serious about scaling in 2025, this is one of the most important marketing episodes you'll hear.About Erica HakonsonErica Hakonson is the award-winning CEO and Founder of Maven Collective Marketing, a premier B2B digital marketing agency recognized across North America for its excellence in driving strategic marketing success for Microsoft Partners. With nearly 20 years of experience, Erica has built a powerhouse agency that has earned over 200 awards, including Best Firm to Work With, B2B Agency of the Year and Top Digital Marketing Company.Erica is a results-driven marketing strategist known for transforming complex technology narratives into compelling marketing strategies that elevate brand authority and accelerate revenue growth. Since founding Maven Collective Marketing in 2012, she has led high-impact campaigns for global clients, helping them outperform in competitive B2B markets through data-driven performance, distinctive positioning, and strategic content marketing.A recognized thought leader, Erica is a sought-after speaker on marketing leadership, entrepreneurship, and women in business. She has been featured in The Globe & Mail and honored with titles such as Female Entrepreneur of the Year and SME National Business Awards Editor's Choice.Resources and LinksMavencollectivemarketing.comErica's LinkedIn profile2024 Microsoft Partner Benchmark ReportSubscribe to Maven Collective Marketing's LinkedIn Newsletter: Partner Marketing BytesMaven Collective Marketing's Youtube channel: Maven Collective MarketingErica on Bluesky: @ericahakonson.bsky.socialMaven Collective Marketing on Instagram: @mavencollectivemarketingPrevious episode: 609 - RevOps Reimagined: AI, Agility, and the End of Cold Outreach with Jacki LeahyCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel:
In this episode of WORK, Erika sits down with Dustin Baker and Maya French, the co-founders of Happy Pop, to talk about what it really takes to build something from nothing—twice. They get into the chaos of launching a beverage brand, learning everything on the fly, and why community and confidence matter more than any investor pitch. It’s a story about resilience, reinvention, and making things that make people feel good.See omnystudio.com/listener for privacy information.
CHALLENGE SPECIAL is ON!
Tired of chasing deals and agents? It's time to flip the script. In this episode, we dive into how building an authentic brand culture attracts your ideal clients, and if you are building a team or office, helps attract the agents you want — without aggressive sales tactics or cold recruiting.
If you're not sharing your deepest core beliefs, values, and faith in what you're doing, you're never going to stand out.You'll blend in to the sea of other coaches with no message.Stop being scared to be disliked by the people who will never pay you, anyway!Start standing up for YOUR people who will find you, binge your content, and become a client if you stand up for what you truly believe.---