Podcasts about build a brand

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else's template.We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.Timestamps:(00:06) – Embracing Authenticity (00:30) – Understanding Personal Branding (08:37) – The Value of Personal Branding (16:00) – Breaking Free from the Box (22:05) – Exploring Personal Identity and Societal Expectations (27:35) – Finding Your Creative Stack (35:16) – The Intersection of Personal Growth and Community (41:41) – Exploring the Intersection of Passion and Profit (47:39) – Embracing Mistaken Identity (54:02) – Embracing AI for Fitness and Performance (59:06) – Finding Your Personal Brand (01:01:50) – The Journey of Self-DiscoveryCheck out today's guest, Jodie Cook:Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/Jodie's YouTube: https://www.youtube.com/@Jodie_CookCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:

In this episode of the Elevate Media Podcast, Dr. Steven Greene breaks down his powerful “Triangle of Success” framework—Product, System, and Mentorship—and how it can help entrepreneurs monetize their message and build a thriving brand. We explore how giving away real value attracts paying clients, why your greatest asset is your tribe, and how staying consistent and available positions you as the go-to expert in your niche. From nurturing a community to building evergreen content that earns while you sleep, Dr. Greene shares practical, no-fluff strategies to help you turn your message into a movement. Whether you're just starting out or looking to scale, this episode will sharpen your focus and elevate your game. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

This week's episode Kenzie sits down with Sara Brooks, former publicist and current brand builder. She is giving us advice for navigating your twenties, how your twenties aren't your best decade, storytelling, building a brand, how to build a career you love, evolve in your career and so much more. Hope you enjoy!!

In this powerful episode of Flow with Floyd, we're diving deep into what it really takes to build a brand that's more than just a logo — a brand that lasts. Whether you're an athlete, artist, entrepreneur, or a leader on the rise, your brand is your voice, your value, and your vibe.We'll break down:✅ Identity – Who you are and what you stand for✅ Consistency – Showing up with the same energy every time✅ Connection – Making people feel seen, heard, and movedPLUS: Your Flow Challenge of the Week to help you apply what you learn and start showing up with more power and purpose.Special shoutout to Just One Thomas for blessing us with that

Send us a textIn this episode, we're diving into how to build a powerful, profitable brand in 2025 using the latest AI tools and strategies. From content creation to customer experience, discover how entrepreneurs are leveraging AI to design logos, write copy, automate marketing, and grow faster than ever—without burning out. Whether you're launching a new business or rebranding an old one, this episode breaks down actionable steps and tools to future-proof your brand and stay ahead of the curve.Support the show

Check out Notion, the best AI tool for work, right now at notion.com/calumjohnsonGet a discount & 4 months free on NordVPN's 2 year plan https://nordvpn.com/calumjohnsonFollow Us!https://www.instagram.com/calumjohnson1/https://x.com/calum_johnson9Erwin McManus — https://www.instagram.com/erwinmcmanusTimestamps00:00 Intro02:51 Storytelling vs. Selling — why VALUE must come first04:35 The lonely 52 Hz Whale (finding your tribe's hidden frequency)09:57 The 7 Frequencies of Communication revealed — which one are you using?14:18 Shadow frequencies that secretly repel customers17:04 Money follows meaning — the brand‑builder's mantra20:12 Step 1: Turn your trauma into audience connection24:30 Step 2: Craft moments, not paragraphs (scene‑by‑scene blueprint)29:42 Commander vs. Healer communication34:05 You are not average!43:11 Step 3: Map your story to the 7 classic archetypes48:26 This frequency mismatch is killing your brand connection56:52 Brand ≠ Business — how to price on identity, not cost1:02:30 MindShift: Re‑structuring a life for repeated success1:08:17 Build community around uncommon beliefs (real‑world playbook)1:19:47 Erwin's closing challenge: Find the genius buried inside youAbout the GuestErwin McManus is a bestselling author, Founder of Mosaic who has spoken to millions across 100+ countries. In this conversation he unpacks the 7 Frequencies of Communication and shows entrepreneurs how to turn personal story into brand super‑power. If you have ever struggled to make your message resonate—or wondered why customers click but never convert—this episode will rewire the way you speak, sell, and serve.

What do you do when your glasses don't fit well – and the eyewear industry doesn't see the problem? For best friends Tracy Green and Nancey Harris, co-founders of Vontélle Eyewear, the answer was bold: start their own company. In the season six premiere of This is Small Business, host Andrea Marquez kicks off her personal mission to become more of a risk-taker so she could eventually start her own business by learning from two women who embraced the curveballs that life threw at them and came out stronger. If you've ever felt like you couldn't take the leap, Tracy and Nancey's story might just be the push you need.Got a bold leap of your own? Share it with us as an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.In this episode you'll hear:(00:33) How listeners like you are stepping outside their comfort zones – plus, Andrea shares why she's finally facing her fear of risk.(03:35) How losing a favorite pair of glasses sparked an impromptu trip to Paris and a new business idea – and why noticing everyday problems is your first step to innovation.(10:51) Ever wonder how to know when it's time to go all in? Tracy and Nancey were juggling full-time jobs, family responsibilities, and a pandemic – until they realized they couldn't wait for the “perfect” time to start.(14:17) When everything goes wrong, do you pause or push through? From a health scare to a fire, these founders share how staying focused on their mission helped them overcome obstacles and keep building.(17:58) The small wins, like a single email from a customer, can keep you going when self-doubt creeps in. Hear what kept Tracy and Nancey going, even when things got rough.(20:17) How Tracy and Nancey pivoted from direct-to-consumer to wholesale and got creative about growing their business.(22:55) Get advice on how to decide when to leap, when to pause, and how to bounce back from failure without losing momentum.

In this episode of Ignite, Confluent Health Chief Marketing Officer Meg Dietzel joins Cardinal CEO Alex Membrillo to discuss the importance of building a strong employee brand to attract and retain clinicians amidst a healthcare shortage, emphasizing the need for strategic recruitment marketing. The episode also dives into effective patient acquisition strategies, focusing on educating patients and leveraging content marketing to enhance patient retention. You'll learn how to balance local brand identity with broader organizational goals, optimize digital strategies for recruitment, and understand the critical KPIs that drive success in healthcare marketing. RELATED RESOURCES Connect with Meg - https://www.linkedin.com/in/meg-dietzel/  Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Top Physical Therapy Marketing Trends for 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/top-physical-therapy-marketing-trends-for-2025/ Physical Therapy Marketing Guide: Proven Strategies for Growing Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-physical-therapy/ Solving Healthcare Staffing Shortages: How Marketing Technology Can Help - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/solving-staffing-shortages-marketing-technology/

Lindsey Carter is the Founder and CEO of SET Active, a cult-favorite activewear brand known for its elevated athleisure, monochrome sets, and community-driven approach.Lindsey was just about to finish her degree in elementary education when she realized—she didn't actually want to be a teacher. She shifted her path completely, dove into social media, hustled her way into NBC Universal, and went on to build her own agency from the ground up. While helping other brands build online communities, she had a lightbulb moment to build her own brand. In 2018, Lindsey started SET Active from her apartment, with no outside funding and $20,000 in credit card debt. She was determined to create a brand for the “everyday girl” who wanted activewear that looked as good as it felt. Fast forward to today, SET is a multi-million-dollar business with a cult following, and Lindsey still owns 100% of it. She's become known not only for her signature monochrome sets, but for her honest take on entrepreneurship and her mission to uplift other women founders.In this week's episode, Lindsey shares her unexpected journey from wanting to be a kindergarten teacher to building a high growth activewear brand. With zero experience in fashion or manufacturing, she opens up about how she scrappily self-funded SET, found her first production partner, and the make-or-break lessons that came with it. We talk about the early wins that kept her going, how she used social media to build real community, and what it really took to scale the business. Lindsey also gets candid about navigating mental health as a founder, how motherhood changed her leadership style, and why staying authentic—even when it's hard—is what's kept her grounded through it all, and so much more. In this episode, we'll talk to Lindsey about:* How childhood shaped Lindsey's independence and drive. [00:24]* From an aspiring teacher to working in entertainment. [05:17]* Breaking into entertainment with zero experience. [10:59]* Trusting her gut from a young age. [13:20]* The vision and intention behind SET Active. [16:41]* Building the brand from her apartment, hands-on and scrappy. [20:26]* Self-funding SET Active. [23:28]* Finding her first production partner. [24:04]* What leadership and partnership taught her. [25:57]* Early signs of business growth. [28:57]* How social media fueled brand awareness. [31:26]* Lindsey's postpartum journey. [33:43]* Navigating fast business growth. [36:35]* How Lindsey manages her mental health. [38:12]* How motherhood shaped her leadership style. [30:10]* The reality of how hard starting a business really is. [43:16]* Why community is key to sustaining long-term passion. [45:04]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Jordan: * Instagram: https://www.instagram.com/lindseycarter/* Instagram: https://www.instagram.com/setactive/* Website: https://setactive.co/ Hosted on Acast. See acast.com/privacy for more information.

Why you should listenLearn how poor positioning and generic messaging quietly kill your deals before the first call.Erica shares what to do when word of mouth plateaus—and how to attract buyers who don't know you yet.Discover how to be “AI-findable” and get found in marketplace searches before your competitors.If your marketing sounds just like every other partner's, it's already costing you deals. In this episode, I'm joined by Erica Hakonson, CEO of Maven Collective Marketing, to show you how to fix that. Erica has helped hundreds of Microsoft partners elevate their positioning, build credibility, and generate leads that don't rely on referrals. We dig into the messaging traps most partners fall into, why AI is changing how you show up online, and how to stand out even in the most crowded categories. If you're serious about scaling in 2025, this is one of the most important marketing episodes you'll hear.About Erica HakonsonErica Hakonson is the award-winning CEO and Founder of Maven Collective Marketing, a premier B2B digital marketing agency recognized across North America for its excellence in driving strategic marketing success for Microsoft Partners. With nearly 20 years of experience, Erica has built a powerhouse agency that has earned over 200 awards, including Best Firm to Work With, B2B Agency of the Year and Top Digital Marketing Company.Erica is a results-driven marketing strategist known for transforming complex technology narratives into compelling marketing strategies that elevate brand authority and accelerate revenue growth. Since founding Maven Collective Marketing in 2012, she has led high-impact campaigns for global clients, helping them outperform in competitive B2B markets through data-driven performance, distinctive positioning, and strategic content marketing.A recognized thought leader, Erica is a sought-after speaker on marketing leadership, entrepreneurship, and women in business. She has been featured in The Globe & Mail and honored with titles such as Female Entrepreneur of the Year and SME National Business Awards Editor's Choice.Resources and LinksMavencollectivemarketing.comErica's LinkedIn profile2024 Microsoft Partner Benchmark ReportSubscribe to Maven Collective Marketing's LinkedIn Newsletter: Partner Marketing BytesMaven Collective Marketing's Youtube channel: Maven Collective MarketingErica on ​​Bluesky: ‪@ericahakonson.bsky.social‬Maven Collective Marketing on Instagram: @mavencollectivemarketingPrevious episode: 609 - RevOps Reimagined: AI, Agility, and the End of Cold Outreach with Jacki LeahyCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel:

In this episode of WORK, Erika sits down with Dustin Baker and Maya French, the co-founders of Happy Pop, to talk about what it really takes to build something from nothing—twice. They get into the chaos of launching a beverage brand, learning everything on the fly, and why community and confidence matter more than any investor pitch. It’s a story about resilience, reinvention, and making things that make people feel good.See omnystudio.com/listener for privacy information.

Sigute Zitikyte is a personal brand strategist, writer, and business coach leading the Multi-Passionate movement—a platform created for high-achieving women who are done choosing between their creativity, ambition, and authenticity.She's helped hundreds of women stop playing small, embrace the full spectrum of who they are, and confidently build brands that reflect who they are, not just their résumés. From breaking cycles of people-pleasing to owning their voice and vision, Sigute teaches you how to build with clarity, consistency, and courage.00:00 Introducing Sigute02:26 Where Sigute's Story Begins03:40 Why Identity Shaped Her Brand Voice05:00 Does Your Environment Give You the Nourishment You Need?07:11 Split Identity or Secret Superpower?08:40 The Moment It All Clicked in Malaysia10:00 How Her Parents Inspired Her Reading & Writing13:12 Why Sigute Always Had 3 Jobs13:41 Planting Seeds In Your Career17:55 Applying to Mindvalley with 24 Hours' Notice21:57 How Mindvalley Shaped Her View of Work23:58 Starting Her First Blog in Kuala Lumpur29:10 Getting Her Dream Job at Shopify31:14 Starting Her Fractional Consulting Business33:12 The Truth About Long-Term Brand Building34:30 The Value of a Resonant Audience37:33 How Sigute Avoids Getting Trapped in Her Business39:30 How to Sell to a High-Caliber Audience42:13 Her Long-Term Vision: A Villa in France44:08 A Morning Routine Rooted in Joy58:30 Pouring Love into the EverydayConnect with SiguteLinkedIn: Sigute ZitikyteBook: Multi-Passionate: How to Claim Your Identity and Radiate as a Multi-Passionate in a Linear World Website: sigutezitikyte.comInstagram: Sigute ZitikyteThought Leader SocietyConnect with NaomiWebsite: www.naomihaile.comLinkedIn: Naomi HaileInstagram: @naomiahaileTwitter: @naomiathaileYouTube: Naomi Haile

I'll tell you what happened in my career before. Maybe you've been there, too.There's a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn't really a strategy. That is not the way to get the best ROI, the most juice for the squeeze.Sponsorships truly succeed when they tie into the value proposition of the brand. So this lesson in a recent podcast guest application really grabbed my attention – “Maximize brand awareness by going beyond the ‘logo slap' sponsorship”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Rebecca Biestman, Chief Marketing Officer, Guild [https://guild.com/].Guild raised $175 million in a Series F funding round in 2022, at a $4.4 billion valuation. Wellington Management led the financing, and Oprah Winfrey participated in the round, along with other backers. Biestman manages a team of 70 in the marketing department.Lessons from the things she madeMaximize brand awareness by going beyond the “logo slap” sponsorshipEmbrace new tech that helps drive your brand strategyTo build a brand that lasts, consider rebranding a team sport Be prepared to step up when the unexpected happensThe best candidate for a role isn't always the one who has done it beforeMaking a difference and building something great aren't mutually exclusiveDiscussed in this episodeJoin us for MEC050: Let AI Agents Market For You [https://join.meclabsai.com/ai-agents] on Tuesday, May 13th at 2 pm EDTCreative Marketing: Does it all make sense? (Podcast Episode #19) [https://www.marketingsherpa.com/article/interview/creative]Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (podcast episode #125) [https://marketingsherpa.com/article/interview/sports]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

CHALLENGE SPECIAL is ON!

Creative director & strategist Caleb Ralston (ex-Vayner, Homozis, Empathy Wines) joins Sev to talk skipping school after reading Crush It, filming bodybuilding legends at 16, wiping out NYC debt, leading Gary Vee's and the Hormozi's content charge, and why every team needs a monthly Content Hackathon. If you make videos, sell creativity, or need “endless customers,” press play.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of authenticity in their online content game.Follow Caleb:  ⁨@CalebRalston⁩  Instagram: https://www.instagram.com/calebralston/Website: www.calebralston.comFollow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/

In this episode of JUST PRESS RECORD, host Matt Zeigler welcomes back Matt Ackermann, Chief Brand Officer at Integrated Partners, for an insightful discussion on brand building and storytelling. Triggered by a clip featuring David Burkus ( @DavidBurkus ) and Kit Huffman, the conversation explores how to develop memorable brands that stand out in a sea of sameness. From storytelling fundamentals to strategic brand development, Ackermann shares his unique VCR (Vision, Capability, Reach) framework and explains why understanding your audience is crucial for brand success.Topics Covered:The challenge of standing out versus blending in when building brandsThe fundamentals of storytelling and why they remain constant across platformsUnderstanding your audience before creating contentThe VCR framework: Vision, Capability, and Reach for brand developmentCreating effective through-lines in your contentHow to balance tension and resolution in storytellingThe importance of taking time for reflection and perspectiveWhy identity is emergent rather than an emergencyUsing top-down and bottom-up approaches in content creation

Tired of chasing deals and agents? It's time to flip the script. In this episode, we dive into how building an authentic brand culture attracts your ideal clients, and if you are building a team or office, helps attract the agents you want — without aggressive sales tactics or cold recruiting.

In this inspiring episode of The Brand Called You, personal branding expert and global coach Maria Papazoglou reveals how NLP, self-awareness, and storytelling can transform your professional presence. Discover the key to building a brand that's not just seen—but remembered.00:42- About Maria PapazoglouMaria is a global career coach and an executive coach. She's a corporate trainer and an NLP Master Practitioner.

Are you ready to build a brand with REAL core values? In this inspiring conversation on the Young Boss podcast, host Isabelle Guarino breaks down why core values are more than just words on a wall—they're the backbone of your business identity. Learn how to define actionable core values that align with your mission, attract the right people, and create a culture that fuels success. From understanding the pitfalls of generic values to integrating meaningful principles into every aspect of your business, this episode is packed with practical advice for young entrepreneurs who are ready to level up their business journey.Discover why core values shape the way you hire, guide decisions, and connect with customers, and how they can transform your organization from the inside out. Whether you're just starting out or looking to refine your approach, this episode offers insights to help you stay authentic and build a brand that resonates. Remember, youth is your power—use it to create a legacy.Don't forget to like, share, and follow us on Instagram and TikTok for more success stories, financial literacy tips, and entrepreneurial strategies. Subscribe now and join the movement to build businesses that stand for something real.#corevaluesandcompanyculture #companycorevalues #personalcorevalues #corevaluesforsuccess #corevaluessuccessCHAPTERS:00:00 - Intro01:03 - What are Core Values03:16 - Benefits of Core Values06:38 - Common Mistakes in Creating Core Values09:16 - Enforcing Core Values Effectively10:36 - Drawbacks of Core Values13:17 - How to Define Core Values13:49 - Assessing Authenticity of Core Values14:09 - OutroSubscribe to Young Boss with Isabelle Guarino wherever you get your podcasts, and be sure to like, share and follow on Instagram and TikTok.And remember, youth is your power.

If you're not sharing your deepest core beliefs, values, and faith in what you're doing, you're never going to stand out.You'll blend in to the sea of other coaches with no message.Stop being scared to be disliked by the people who will never pay you, anyway!Start standing up for YOUR people who will find you, binge your content, and become a client if you stand up for what you truly believe.---

Trying to do everything for everyone? It's time to niche down and stand out. In this episode, we dive into the benefits of narrowing your focus, how niching down applies to both your content and strategies, and how to discover your unique brand voice. Build a brand that's bold, clear, and unapologetically you.LINKS MENTIONED IN THIS EPISODE:Ultimate Adventure & Travel Photography Cheat Sheet ********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to  provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/niche-down-stand-out-how-to-build-a-brand-thats-unapologetically-you/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/Support the show

Totem cofounder and CEO Carter Fowler shares how he transformed a simple idea—a device that helps find friends at festivals without cell service—into a viral sensation and thriving brand. By focusing on founder-market fit, designing for organic sharing, and developing unique brand language, Totem created something people don't just buy, but buy into. Carter reveals how intentional branding from day one, customer conversations, and consistent storytelling through their newsletter ultimately attracted investors and unexpected market segments beyond their initial festival audience. Carter is cofounder and CEO at Totem, one of the fastest-growing consumer tech startups of 2024. His expertise in go-to-market, brand strategy, and product design has taken Totem's debut product from concept to global phenomenon in less than 12 months. In 2024 alone, Totem generated over 20 viral posts (1M+ views) and 130M+ organic views on social media while earning press coverage from NPR, Inc Magazine, and UNILAD under his marketing leadership. After only 5 months of shipping product, Totem has a broad international reach with customers in 60+ countries around the world. Carter is a firm believer in building brands with a "words-first" mentality. He is also an accomplished writer who had a selection of his work archived by the US Library of Congress as an "important cultural artifact" in 2018. He loves the coffee at Frothy Monkey in the historic Chattanooga Choo Choo in the Southside neighborhood of Chattanooga, Tennessee: https://frothymonkey.com/locations/southside-chattanooga-tn/ Connect with Carter Fowler on LinkedIn: https://www.linkedin.com/in/carter-fowler-8835739b/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

What happens when a casual golfer turns a fun idea into a full-blown brand? Scott Taube started with one simple concept: a deck of cards designed to be played on the golf course. That's it. No e-commerce background. No manufacturing experience. Just curiosity, scrappy action, and a clear sense of fun. A few years later? He's running branded tournaments, landing corporate gigs, going viral on social media, and partnering with brands like Lowe's and Liquid Death. In this episode, you'll hear: The moment he knew he had to stop just talking about the idea How he got the first batch produced without ever seeing a physical sample Lessons in building your brand through humor, consistency, and virality What made one of their TikTok videos rack up 1 million+ views How corporate clients like Lowe's and Liquid Death found him How that one deck of cards spun out into new income streams and brand extensions The mindset that keeps him moving forward—even when things get messy If you're building your brand—or just sitting on an idea you've talked about too long—Scott's story of building Bad Cards Fore Good Golfers is your nudge to start. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/143 Connect with Scott: Bad Cards Fore Good Golfers Website Instagram Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!      

Send us a textWhen a severe health crisis forced Christy Renee Steele to reevaluate her priorities, she made a radical decision that transformed her life: selling nearly everything she owned to become a digital nomad. "Health is our greatest wealth. Time is our most valuable resource," she explains in this enlightening conversation with Zach Coleman on the Gym Break Cast. What followed was a five-year journey that would ultimately shape her unique approach to branding and storytelling.As a self-described "magnetic storyteller and strategist," Christy brings refreshing clarity to the often-misunderstood world of branding. She argues that in today's oversaturated digital landscape, brands must forge authentic emotional connections to stand out. "Today consumers are more guarded than they've ever been," Christy observes, pointing to rising ad numbness and media blindness that make traditional marketing approaches increasingly ineffective. The solution? Authentic storytelling that resonates on a human level.The discussion takes a fascinating turn as Zach and Christy explore the contentious role of AI in creative work. Rather than viewing AI as a threat, Christy offers a more nuanced perspective: "I use ChatGPT all day, every day, but nothing I put out sounds AI." She likens the current AI revolution to how photographers initially responded to Photoshop—with fear that eventually transformed into adaptation and innovation. The key distinction, they both emphasize, is between using AI as a tool for efficiency versus relying on it to replace human creativity and connection.Perhaps most valuable for entrepreneurs and marketers is their candid discussion about "marketing fatigue"—the exhausting pressure to be present on every platform and create endless content. Both hosts passionately advocate for focusing on what brings you joy and energy rather than spreading yourself thin. "If somebody's telling you you have to do this and you have to do that, I say run for the hills," Christy advises. This conversation serves as a refreshing reminder that effective branding isn't about following rigid formulas but about finding innovative ways to connect authentically with your audience.Whether you're a small business owner struggling to define your brand, a creative feeling threatened by AI, or simply someone interested in authentic communication, this episode offers valuable insights on standing out in today's noisy marketplace through the power of storytelling and genuine connection.Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

In this episode, we're putting cohost Nate on trial—brand trial, that is. Sarah, Nate, and Tether Insight's new AI research intern, DEX play The Tattoo Test, a brutal brand-building game show where each level challenges Nate to prove his brand is worthy of obsession, devotion... and maybe even a little ink. Guided by Sarah and judged (mercilessly) by Dex—our British, sarcasm-laced AI intern—Nate must face: Level 1: Pick a fight (a real one) Level 2: Design a ritual, not a funnel Level 3: Write a tattoo-worthy tagline Level 4: Turn product into identity Level 5: Face the final boss: Would anyone actually tattoo this brand? It's fast. It's fun. It's uncomfortably honest. And it just might help you build the kind of brand that commands cult-leader status. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/  Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of business experience and a front-row seat to Gen Z's development, Len offers expert insights into how businesses can attract, engage, and retain Gen Z employees. We explore what makes this generation tick, why traditional hiring practices fall short, and how aligning your company culture with Gen Z values can be a game-changer. If you're struggling to connect with the next generation of workers—or customers—this episode delivers the mindset and tools to bridge the gap. Today we discussed: [00:00] Opening [00:09] Introduction to Len Silverman [00:53] What is the Personal Brand of Gen Z [02:56] Common Stereotypes of Genz [04:16] The Old Ways Aren't Going to Work [06:39] The Employee Journey [08:35] Importance of Cultural Consistency [10:39] Changing Mindsets [12:44] Gen Z Customers [14:19] Common Mistakes Trying to Align with Gen Z [17:11] Turning Gen Z into A Players More About Len Silverman: Check out Len Silverman's Website: https://uptoelevenmarketing.com Connect with Len Silverman on LinkedIn: https://www.linkedin.com/in/up-to-eleven-len/ Read MESH: Aligning the Personal Brand of Gen Z with your Company Culture by Len Silverman: https://amzn.to/3DKURsC Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

✨ In this episode of Above the Fold, I sit down with Jessica Rose Garcia—aka J-Rose—Head of CX at OneSkin, to talk about what really makes customers stick around. Spoiler: It's not just fast email responses.We dive deep into:

On today's podcast episode, we discuss how Mint Mobile was able to stand out before a celebrity like Ryan Reynolds joined the team, how he helped them break the marketing mold, and lessons learned along the way to becoming a billion-dollar valued company. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Suzy Davidkhanian, and Strategic Advisor to Mint Mobile Aron North. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-meta-s-ai-investment-strategy-snap-s-growth-secrets-why-pinterest-deserves © 2025 EMARKETER

In this episode of Mastering Modern Selling, hosts Carson and Tom dive deep with James Buckley, host of the Sell Better daily sales show. James shares how going live every day transformed the way sales professionals learn, engage, and sell in today's fast-paced digital world. He walks through his journey, the shift from traditional selling to content-driven engagement, and how sales teams can stay ahead by becoming practitioners—actively doing what they teach.1. Consistency Builds Authority & TrustJames and his team went from occasional webinars to a daily sales show, proving that consistent content drives engagement and credibility. The show started small but quickly became a go-to resource for sales professionals.Lesson: Showing up regularly (whether through content, calls, or engagement) makes you a trusted expert in your field.2. Stop Chasing—Create Demand InsteadJames emphasizes that salespeople should provide value first, rather than immediately trying to sell. By sharing insights, helping others, and engaging meaningfully, potential buyers naturally come to you when they need your solution.Lesson: Be the person buyers come to for guidance, instead of always chasing cold leads.3. The Phone Is Hot AgainWith inboxes flooded with AI-generated emails, James points out that the phone has made a comeback as an effective sales tool. He still makes cold calls and actively demonstrates outreach techniques, proving that direct human connection still wins.Lesson: Use modern tools, but don't ignore proven sales tactics like personalized calls and relationship-building.4. Sales Is More Than Just Closing DealsJames describes modern selling as more than just making sales—it's about being a valuable resource, mastering time and task management, and adapting quickly. His structured calendar and disciplined workflow ensure he balances live shows, sales, and engagement without burnout.Lesson: If you manage your time right, you can sell effectively while also creating content and engaging with your audience.5. Face Your Fears & Keep TestingOne of the biggest lessons James learned is that fear holds many sellers back—whether it's making cold calls, appearing on video, or trying new strategies. He encourages sales pros to test new approaches constantly and embrace change.Lesson: Get uncomfortable, experiment with new sales methods, and always be learning from the results. James Buckley proves that modern selling isn't just about transactions—it's about transformation. By going live daily, staying close to his audience, and constantly refining his approach, he's built a community that trusts him. His advice? Stay consistent, provide real value, and never stop learning. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Welcome to Today is the Day Changemakers podcast! This is part two of our two-part episode featuring Changemaker Bart Henderson. In this conversation, Bart shares what it takes to build a brand, invest boldly, and create a lasting impact.We dive into the importance of prioritizing health mind, body, and spirit as well as the power of mentorship, must-read books for personal and professional growth, and so much more. Bart also shares his experience as part of the 4 AM Club, waking up early each day to focus on the multiple businesses he leads and invests in. His sharp focus and commitment keep his eye on the prize, driving both fulfillment and long-term success for himself and his family.Tune in to Today is the Day Changemakers on our YouTube channel and follow us on Facebook and Instagram at @todayisthedayliveit. Sign up for our mailing list at todayisthedayliveit.com to stay updated on upcoming Changemaker events.Thanks for listening, and have a great week!

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jim Pietruszynski as they discuss how branding is more than a log, and how great brands solve problems, while their branding elicits emotions. Jim Pietruszynski is the CEO of Soulsight, a full-service brand design agency, that utilizes an empathic mindset to motivate consumer connections with brands emotionally, keeping brands relevant and evolving with culture. With over 3 decades of experience in iconic brand design, Jim has worked in every category and channel, and is driven not only by creativity, but understanding true human needs, turning brands into artifacts of our culture. He has spent the last 25 years at Soulsight with roles as a Designer, Strategist, Account Manager, and CMO. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

A great brand isn't just seen—it's shared. In this episode, Paul Alex breaks down how to create a business that people rave about and recommend to others.

Welcome to another episode of the Today is the Day Changemakers Podcast. This week, I'm excited to bring you Part One of a special two-part series with Barton Henderson—entrepreneur, investor, and founder of Henderson Promos and Agora Guild. Bart shared so much valuable insight that we had to break it into two episodes!Whether you're an entrepreneur, investor, or simply someone trying to navigate your career, this conversation is for you. Bart dives into the lessons he's learned in business, including the concept of “headache businesses”—how to spot them, why more businesses are more trouble than they're worth, and the importance of focusing on the right opportunities instead of just any opportunity. He also shares the importance of recognizing what steals your energy and what truly infuses it, a game-changing perspective for anyone looking to build a sustainable and fulfilling career.We also discuss the Agora Guild, where Bart is working with men to create what they truly want for their lives in a supportive and productive environment.In Part Two, we shift the focus to Bart's mission to live a healthy, balanced life, the habits he's developed along the way, and how he stays aligned with his goals while juggling multiple ventures.Don't miss this powerful two-part series—and be sure to stay tuned for Part Two of the interview with Bart Henderson that launches on Wednesday, March 5 via the Today is the Day Changemakers YouTube channel and most streaming platforms. Please take a moment to subscribe to the Today is the Day Changemakers YouTube channel. Take a moment to learn more about Today is the Day and join our mailing list for upcoming virtual events with Changemakers, upcoming podcast episodes, and more. Follow us on Facebook and Instagram at Today is the Day Live It.Have a great week! 

Most businesses sell products… The best businesses create movements!  In this episode of The Russell Brunson Show, I'm breaking down what it really takes to build a movement instead of just selling something. If you want to gather a loyal audience, create lasting impact, and turn customers into die-hard fans, this is the episode for you! Key Highlights: The two essential elements every successful movement is built on Why writing a book is the foundation for building a loyal following How hosting an industry event cements your authority and attracts your dream customers The difference between selling a product and leading a movement How ClickFunnels became more than just software—by building a movement of Funnel Hackers Why legacy comes from creating something bigger than yourself Building a movement isn't just about making more sales… It's about creating real impact and giving people something to rally behind. If you want to attract a loyal audience, establish long-term authority, and build a brand that lasts, it starts with these two key elements. This episode will show you how to plant your flag, gather your people, and build something that lasts! Let's do it! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special bonus episode, Trade Secrets is all about content — and why travel advisors should get theirs off social media and into an email newsletter. Kayla Douglas, director of content for SmartFlyer in New York, delves into the world of Substack with co-hosts Emma Weissmann and Jamie Biesiada. And, stay tuned after the episode for some exciting announcements about season six of Trade Secrets. This episode was released in conjunction with a Humans in the Hot Seat episode (part of TravelAge West’s Humans of Travel podcast), featuring Erina Pindar, COO and managing partner at SmartFlyer. This episode was sponsored by Riverside Luxury Cruises. Further resources Kayla Douglas’ email, Instagram and Substack SmartFlyer Core coverage From TravelAge West: Five things we learned at SmartFlyer’s 2025 Core Conference From Travel Weekly: Will luxury travel slow down? One expert expects a dip in hotel rates Mentioned on this episode: Substack Emma’s substack Flodesk Mailchimp Stephanie Lee’s most recent appearance on Trade Secrets Host Agency Reviews’ travel agency software profiles Need advice? Call our hotline and leave a message: 201-902-2098 Email us: tradesecrets@travelweekly.com Theme song: Sock Hop by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4387-sock-hop License: https://filmmusic.io/standard-license See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Chubbies became a DTC legend by selling proper-length shorts and a brand identity people loved. But behind the scenes, Preston Rutherford and his team had to fight against the short-term addiction of Meta ads that almost ran the company into the ground. In this episode, Preston shares:

What are the secrets to successfully standing out in a competitive legal market and attracting high-value cases? In this episode of The Game Changing Attorney Podcast, Michael Mogill tackles the challenges law firms face in establishing a strong presence in the legal market. He breaks down the strategies that not only get you noticed but also create real, lasting connections with clients — so you're not just another option, you're the only option. Here's what you'll take away: How specializing in a specific niche can help law firms stand out by establishing authority and building a unique value proposition Why small firms with limited budgets need to leverage creativity to effectively compete against larger firms with extensive resources The importance of marketing and advertising in ensuring the most skilled lawyers are visible to their ideal clients The ultimate advantage comes from mastering your expertise and making sure the right people know about it. The best law firms don't just do great work — they make sure their market sees, hears, and believes it. When you position yourself as an authority in your practice area and strategically amplify that message, you stop chasing cases and start attracting the right clients who see you as the right choice. ---- Show Notes:  00:00 – Introduction 03:11 – Why the Best Cases Go to the Best Marketers 05:31 – How to Attract High-Value Cases Consistently 08:16 – Standing Out Without a Massive Marketing Budget 10:43 – The Power of Social Media and Digital Marketing 12:33 – Competing Against Big Firms Without Overspending 15:21 – Why Being the Best Lawyer Isn't Enough 17:19 – Leveraging Authority to Build a Brand 18:42 – Final Thoughts and Takeaways ---- Links & Resources: David Craig Nick Rowley Adam Malone Joe Fried Atlanta American Bar Association ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 320 — John Morgan — Dream Big, Act Bold: Turning Visions into Reality Episode 280 — Rory Vaden — Reputation Precedes Revenue: Mastering the Art of Personal Branding Episode 302 — AMMA — Leading with Integrity: How to Compete Ethically

To get your free copy of Zach's Ebook “Handmade Business Secrets”, Please click here - https://www.zachvaught.com/handmadebusinesssecretsbook   If you're trying to grow to $5-10k/mo with your woodworking or handmade business- steal all the same strategies & systems Zach used to break the $10k/mo barrier - Please click here - https://www.zachvaught.com/HHA   If you're a woodworker doing at least $3k/mo consistently in sales and you're ready to scale to $20k/mo+, you need to apply for the Woodworking Accelerator Program. Please click here - https://www.zachvaught.com/WWBAP   All Zach's top choices that power his business   SHOPIFY - Launch your new woodworking or handmade website today for just $1! It's easy to get started. https://shopify.pxf.io/c/2544769/1061744/13624   INCFILE - Setup your business the right way & in minutes! Be sure to use this link for your discount! - https://incfile.grsm.io/c6ymnwkoo5hv   QUICKBOOKS - Save 30% For 6 Months & Finally Get Your Business Finances In Order - https://quickbooks.intuit.com/partners/qbba/?cid=par_qbppnr_zachvaught9472&gspk=emFjaHZhdWdodDk0NzI&gsxid=YZeRn3iY57Ni   PIPEDRIVE - Follow up with leads, keep track of clients, and close more sales! Try for free for 30 days! - https://aff.trypipedrive.com/fh34hhfppt9k   SIMPLETEXTING - Implement SMS & Text Messaging Marketing Into Your Business Today To Sell More, Make More, & Grow More! Get started for free today. - https://simpletexting.stptnr.net/bvgs1y2ouqwn   LUCID CHARTS - Get Strategic & Plan For Growth. Use These Charts To Map Out Marketing Strategies, Org Charts, Shop Flows, & More! Sign up for free today. - https://try.lucid.co/rhuf1awoigan 

In this episode, we're joined by Sasha Lawler - CEO of Roam - talking all about her solution for the vacation rental industry. ⭐️ Links & Show NotesAdam NorkoScott FasanoConrad O'ConnellSasha Lawler Roam

In this episode, Brooke takes you behind the scenes of her Live Out Loud elite retreats and shares an unforgettable experience from her recent trip to Paris—one that started at the Dior store and turned into a powerful lesson on faith and purpose. She dives into the inspiring story of Christian Dior, a man who faced rejection, challenges, and setbacks but built a global legacy through intentionality and resilience. Brooke weaves this story into a message that will challenge you to reintroduce yourself, rise above obstacles, and step fully into your God-given calling. Get ready for scripture, personal stories, and practical insights to help you stay unshakable in your faith, family, and business.   Show Notes: 00:45 – Purposeful Design: How intentionality in brand representation impacts business and brand.  01:23 – The Dior Connection: Insights gained from Dior's story in Paris.  05:45 – Unshakable Faith: Brooke discusses the significance of Psalm 15:2-5.  13:49 – Christian Dior's Struggle: Overcoming family opposition and financial ruin to build a legacy.  19:10 – Reintroduce Yourself: The importance of resilience and self-reinvention in pursuing one's calling.  24:15 – Respond vs React: Focusing on faith and surrender to handle adversities without stirring negativity. Resources: Be the First in Line for The Elite Mastermind! Ready to activate your full potential and transform your life? Join the exclusive waitlist for the sold-out Elite Mastermind. Don't miss your chance to claim your spot in this faith-driven, high-impact community.  Apply Here!   Join the Live Out Loud Tour 2025! Activate your vision, transform your business, and strengthen your faith at the Live Out Loud Tour. Want to know when tickets go live? Join the waitlist now! Join the waitlist now and let us know which city we should visit next!    Transform Your Business in Just 60 Minutes a Day! Unlock the secrets to attracting dream clients with my Activation Hour framework. Download your FREE training now! Download this FREE training session and start filling your pipeline today!   Free 90-Min Masterclass: Multiply Your Business by Expanding Your Capacity in 2024 with My Proven Live Out Loud Activation System! It's time to activate your impact! Receive daily encouragement, biblical business principles, and a monthly group coaching call with Brooke Thomas!   Enroll in The Live Out Loud Ignite Membership Unlock your potential with The LOL Ignite Membership's daily faith activations and exclusive mentorship. Be part of a community that empowers you to achieve your business and personal goals. Discover your true potential with Ignite!   Join Brooke's Mental Wellness Team Discover the keys to mental wellness, including confidence, stress resilience, and overall well-being. Join us and start thriving in every area of your life!   The Live Out Loud Playlist: Keep the inspiration going with the Live Out Loud Spotify Playlist! Curated for your breakthroughs, transformations, and moments of joy. LISTEN HERE  Follow Brooke on Social Media www.brookethomas.com Facebook Instagram LinkedIn TikTok  

In this episode, Jose Bennett shares his remarkable journey from rapper to renowned branding expert and digital course creator.  Jose explains to us how his diverse experiences in music, retail, and entrepreneurship shaped his understanding of emotional branding and audience connection.  He also reveals the secrets behind creating a lasting impression, using examples like Coca-Cola and Pepto to illustrate the importance of evoking emotional responses. He then offers practical advice on managing brand identity across platforms, and having a strategic approach to brand development — correlating it to constructing a house with a solid foundation.  Join us in this conversation as Jose emphasizes the role of consistency and vulnerability in building trust with your audience. Tune in! KEY POINTS - Branding in various scenarios – concerts or everyday life  - Jose's journey as a rapper to being a branding expert - The importance of online presence and understanding your target audience - The role of emotional response in branding - On having consistency in branding and the need for reliability  - Challenges of maintaining a consistent brand image - On leveraging emotional responses to build a strong brand - Have long-term relationships by showing up, being consistent and having authenticity  QUOTES  "We are multi-faceted individuals, right? The thing about it, though, we can do multiple things, but truly we can only be known for one." – Jose Bennett “I want to set the world up for my grandkids in a better place, and that's by planting seeds, seeds of positivity. There's an old adage that says — if the oceans were still one drop [would] cause tidal waves at the shore, I'm every person I come in contact with. I'm drop, doing drops, drops, plant seeds, like everything." – Jose Bennett "If our brands are automatically going to compartmentalize us, all we're doing is okay. You have multiple pieces — how do you still ensure that you are telling that correct narrative and story." – Jose Bennett GUEST RESOURCES  Jose Bennett Website | featuringthebrand.com  IG | @featuring_jose RESOURCES Jasmene Bowdry  IG | @jasmenebowdry AND This is produced by EPYC Media Network

Are you wondering how to build a brand strategy for your SaaS? In this insightful episode of the Grow Your B2B SaaS Podcast, host Joran sits down with Angeley Mullins, former CCO at Resourcify, to explore the art of building a brand strategy for SaaS companies. With over 20 years of global leadership experience at companies like Amazon, GoDaddy, and Intuit, Angeley is a highly respected marketing and sales expert. Recognized by CrunchBase as one of the most influential women in sales, she offers a wealth of practical and advisory insights. This episode is a must-listen for SaaS founders and marketing leaders aiming to create a strong brand strategy. Key timestamps (0:00) - Introduction to brand resonance and customer connection (0:48) - Episode overview and guest introduction: Angeley Mullins (1:25) - Defining brand and its significance (2:12) - Importance of building a brand in B2B SaaS (3:36) - Elements of a strong brand strategy (4:58) - Examples of effective brand storytelling (5:51) - Common mistakes in brand building (7:17) - Recommendations for early-stage SaaS companies (8:41) - The power of storytelling in branding (10:10) - Messaging and its impact on branding (11:38) - Long-term versus short-term branding strategies (13:25) - Combining short-term wins with long-term brand building (15:16) - Usability testing as a strategy for brand building (16:46) - Methods for conducting usability testing (18:10) - Frameworks for understanding customer needs (19:05) - Real-world application of customer feedback (20:06) - Importance of completing fundamental branding steps (20:26) - Best practices in brand strategy for B2B SaaS (23:07) - Building a brand in a competitive market (25:21) - Metrics for evaluating brand growth (27:39) - Understanding brand messaging and storytelling (28:23) - Challenges in building a brand (29:42) - Importance of belief statements in branding (31:54) - Developing a brand belief statement (32:56) - Making technical products engaging (33:08) - Future trends in branding (35:52) - The role of brand in marketing and sales (36:17) - Advice for early-stage SaaS founders (37:34) - Strategies for scaling SaaS companies (38:55) - Addressing potential challenges in brand building (39:25) - Summary and key takeaways (40:59) - Final thoughts and advice for SaaS founders (41:39) - Contact information and closing remarks

Welcome back to The Raquel Show! In this solo episode, I dive into one of the most critical topics for entrepreneurs in 2025—building a brand that stands out. With competition fiercer than ever, especially in industries like real estate, your brand is the key to not just surviving but thriving. I'm sharing actionable insights, breaking down the five reasons why branding is non-negotiable, and challenging you to take steps today that will create clarity, confidence, and momentum.We'll tackle common challenges, like “I don't have time” or “I'm not good at social media,” and flip those excuses into action. Plus, I'll share three practical steps you can take right now to start building a powerful, unforgettable brand. Whether you're just starting or looking to refine your strategy, this episode will leave you inspired to own your story, dominate your space, and turn your brand into your legacy.---Thank you for joining me on this episode of The Raquel Show, and remember, keep pushing your limits to achieve your goals.For updates and collaborations or opportunities, go to www.LetsPlayBigger.comFind more resources on our websitehttps://raquelq.com/podcast/Follow Raquel on Raquel Quinet's socials:Instagram | YouTube | Facebook | LinkedInCheck Out Our2024 Play Bigger EventsApply to be in our Play Bigger MastermindGrow Your Real Estate Business with Real Brokerage

In today's episode, Ryan (@theryanrice) talks through a new deal and how it's an example of a positive brand association. During the sales process, the client shared he had another company out to his house first, and shares why he didn't choose the other company, along with what led the client to connect with Ryan's team. Listen in to hear what Ryan has done to build a brand and how it's benefited him and his company.

Send us a textIn this episode, the boys start by recapping Mason's experience at Art Basel, a renowned art fair that attracts and interesting mix of wealthy collectors, celebrities, and socialites to Miami every December. They talk about common traits of luxury brands and products, and what makes them worth calling in favors, waiting in long lines, or paying a premium for.Then, they talk about how concepts like scarcity, exclusivity, and social proof can be used by entrepreneurs to make their own products and services irresistible. Finally, they provide a quick update on a new Meta ads policy that has a lot of business owners worried about the security of their lead gen channels. Tune in if you want to learn what makes things like Miami nightlife, luxury hotels, celebrity-endorsed products, and private schools so attractive, and how to use those principles to build an irresistible offer of your own.“I realized the only way to attract the people you want is by being in close proximity to other people like them. Rich people want to be around other rich people. Famous people want to be around other famous people. Your prospects want to know you're already working with people just like them.”– Cardinal MasonWHAT YOU'LL LEARN ABOUT:Recapping Art Basel – This once-a-year gathering of some of the richest people in America is a crazy experience. It's got everything you want in a great story – wealth, celebrities, supermodels, and a week of reckless extravagance. What Makes Premium Product Attractive – Mason's Art Basel experience taught him a few things about what makes premium products "worth it." When you have 1%ers throwing elbows to buy your product, you've figured something out.How To Make Your Product Irresistible – There are a handful of traits that are shared by almost every premium brand – quality, exclusivity, and viral word-of-mouth marketing. Learn how to apply these principles in a business context.A New Meta Ads Policy That Has Brand Owners Shaking – Meta is cracking down on certain categories that are known for making bold, unsubstantiated claims. If you're in the health, fitness, or finance niche, you'll want to hear this summary.KEY MOMENTS IN THIS EPISODE:00:00:00 – Introduction00:02:41 – Mason's Art Basel Experience00:12:28 – Traits Of Premium, In-Demand Products00:18:53 – How To Give Your Product "Celebrity Status"00:24:34 – Meta's New, Restrictive Ad Policies00:29:44 – Update On Chase's Media Business00:32:06 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…• www.chasedimond.com• www.twitter.com/ecomchasedimond• www.linkedin.com/in/chasedimondKeep up with Mason at…• www.copymba.com• www.twitter.com/CardinalMason• www.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT USPodcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.Thumbnail design is handled by Steven Baterina at www.creosocial.net.

What if your personal brand could do more than just make you known? What if it could actually lead to revenue, create a legacy for you and produce wealth for you and your family?! Today, we're exploring how YOU can turn your influence into income with none other than Rory Vaden. Rory is a New York Times bestselling author, world-renowned speaker, and co-founder of Brand Builders Group, where he's helped entrepreneurs and leaders design brands that don't just stand out but sell.  In this episode, we're chatting about what holds most personal brands back financially, Rory's unique take on why “multiple income streams” might be misleading, and his “PAIDS” formula for the 5 key ways you can actually make money as a personal brand! If you're ready to take the next step in YOUR personal branding journey, Rory and his team at Brand Builders Group are offering a FREE 1:1 strategy call to help you uncover the exact problem you solve, clarify your message, and map out your path to income! Head to http://www.jennakutcher.com/brand to book yours today and start building a brand that generates real revenue.  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/rory-vaden-2   Thanks to our Goal Digger Sponsors: Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Sign up for your $1/month trial period at http://shopify.com/goaldigger.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Build a Brand Identity That Turns Followers Into Fanatics!In her latest podcast, Cayla Craft shares valuable insights on building a strong brand identity that converts followers into loyal customers. She emphasizes the importance of understanding your brand's mission, vision, and core values, which guide the type of content and messaging you create. Cayla highlights the significance of knowing your target audience and suggests focusing on helping a former version of yourself to better understand their needs and challenges. She illustrates the power of specific messaging with examples like Bumble's success, showing how addressing audience pain points can drive growth. Cayla also advises entrepreneurs to develop a brand personality that may differ from their personal identity, creating an alter ego to represent the brand's voice. Finally, she discusses the value of feedback, encouraging listeners to use it constructively to refine their brand and better align with their audience.Key Moments:Understanding Brand Identity (00:00:30 - 00:01:24): Cayla emphasizes the importance of understanding your brand's mission, vision, and purpose to create messaging that converts followers into loyal customers.The Role of Core Values (00:02:13 - 00:03:27): She explains that core values guide brand identity, using an example of a podcaster whose core value is fun, which dictates the type of content they produce.Knowing Your Audience (00:03:50 - 00:04:26): Cayla stresses the significance of clearly defining who you are speaking to in order to craft messaging that resonates deeply with your target audience.Helping a Former Version of Yourself (00:04:58 - 00:05:27): She suggests focusing on helping a former version of yourself, as this creates a natural understanding of the needs and challenges of your audience.The Power of Specific Messaging (00:05:27 - 00:06:14): Cayla uses the story of Bumble's founder to illustrate how understanding your audience's needs can lead to massive business success.Creating a Brand Personality (00:09:18 - 00:10:08): She advises entrepreneurs to separate their personal identity from their brand identity and to create an alter ego that embodies the brand's voice and traits.Feedback as a Tool for Growth (00:16:25 - 00:17:41): Cayla encourages taking feedback seriously but not personally, using it to adjust and improve brand messaging, ensuring it aligns with audience expectations and needs.Links + Resources:Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla