Podcasts about build a brand

What happens when a casual golfer turns a fun idea into a full-blown brand? Scott Taube started with one simple concept: a deck of cards designed to be played on the golf course. That's it. No e-commerce background. No manufacturing experience. Just curiosity, scrappy action, and a clear sense of fun. A few years later? He's running branded tournaments, landing corporate gigs, going viral on social media, and partnering with brands like Lowe's and Liquid Death. In this episode, you'll hear: The moment he knew he had to stop just talking about the idea How he got the first batch produced without ever seeing a physical sample Lessons in building your brand through humor, consistency, and virality What made one of their TikTok videos rack up 1 million+ views How corporate clients like Lowe's and Liquid Death found him How that one deck of cards spun out into new income streams and brand extensions The mindset that keeps him moving forward—even when things get messy If you're building your brand—or just sitting on an idea you've talked about too long—Scott's story of building Bad Cards Fore Good Golfers is your nudge to start. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/143 Connect with Scott: Bad Cards Fore Good Golfers Website Instagram Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!      

In this episode, we're putting cohost Nate on trial—brand trial, that is. Sarah, Nate, and Tether Insight's new AI research intern, DEX play The Tattoo Test, a brutal brand-building game show where each level challenges Nate to prove his brand is worthy of obsession, devotion... and maybe even a little ink. Guided by Sarah and judged (mercilessly) by Dex—our British, sarcasm-laced AI intern—Nate must face: Level 1: Pick a fight (a real one) Level 2: Design a ritual, not a funnel Level 3: Write a tattoo-worthy tagline Level 4: Turn product into identity Level 5: Face the final boss: Would anyone actually tattoo this brand? It's fast. It's fun. It's uncomfortably honest. And it just might help you build the kind of brand that commands cult-leader status. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/  Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of business experience and a front-row seat to Gen Z's development, Len offers expert insights into how businesses can attract, engage, and retain Gen Z employees. We explore what makes this generation tick, why traditional hiring practices fall short, and how aligning your company culture with Gen Z values can be a game-changer. If you're struggling to connect with the next generation of workers—or customers—this episode delivers the mindset and tools to bridge the gap. Today we discussed: [00:00] Opening [00:09] Introduction to Len Silverman [00:53] What is the Personal Brand of Gen Z [02:56] Common Stereotypes of Genz [04:16] The Old Ways Aren't Going to Work [06:39] The Employee Journey [08:35] Importance of Cultural Consistency [10:39] Changing Mindsets [12:44] Gen Z Customers [14:19] Common Mistakes Trying to Align with Gen Z [17:11] Turning Gen Z into A Players More About Len Silverman: Check out Len Silverman's Website: https://uptoelevenmarketing.com Connect with Len Silverman on LinkedIn: https://www.linkedin.com/in/up-to-eleven-len/ Read MESH: Aligning the Personal Brand of Gen Z with your Company Culture by Len Silverman: https://amzn.to/3DKURsC Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

✨ In this episode of Above the Fold, I sit down with Jessica Rose Garcia—aka J-Rose—Head of CX at OneSkin, to talk about what really makes customers stick around. Spoiler: It's not just fast email responses.We dive deep into:

On today's podcast episode, we discuss how Mint Mobile was able to stand out before a celebrity like Ryan Reynolds joined the team, how he helped them break the marketing mold, and lessons learned along the way to becoming a billion-dollar valued company. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Suzy Davidkhanian, and Strategic Advisor to Mint Mobile Aron North. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-meta-s-ai-investment-strategy-snap-s-growth-secrets-why-pinterest-deserves © 2025 EMARKETER

In this episode of Mastering Modern Selling, hosts Carson and Tom dive deep with James Buckley, host of the Sell Better daily sales show. James shares how going live every day transformed the way sales professionals learn, engage, and sell in today's fast-paced digital world. He walks through his journey, the shift from traditional selling to content-driven engagement, and how sales teams can stay ahead by becoming practitioners—actively doing what they teach.1. Consistency Builds Authority & TrustJames and his team went from occasional webinars to a daily sales show, proving that consistent content drives engagement and credibility. The show started small but quickly became a go-to resource for sales professionals.Lesson: Showing up regularly (whether through content, calls, or engagement) makes you a trusted expert in your field.2. Stop Chasing—Create Demand InsteadJames emphasizes that salespeople should provide value first, rather than immediately trying to sell. By sharing insights, helping others, and engaging meaningfully, potential buyers naturally come to you when they need your solution.Lesson: Be the person buyers come to for guidance, instead of always chasing cold leads.3. The Phone Is Hot AgainWith inboxes flooded with AI-generated emails, James points out that the phone has made a comeback as an effective sales tool. He still makes cold calls and actively demonstrates outreach techniques, proving that direct human connection still wins.Lesson: Use modern tools, but don't ignore proven sales tactics like personalized calls and relationship-building.4. Sales Is More Than Just Closing DealsJames describes modern selling as more than just making sales—it's about being a valuable resource, mastering time and task management, and adapting quickly. His structured calendar and disciplined workflow ensure he balances live shows, sales, and engagement without burnout.Lesson: If you manage your time right, you can sell effectively while also creating content and engaging with your audience.5. Face Your Fears & Keep TestingOne of the biggest lessons James learned is that fear holds many sellers back—whether it's making cold calls, appearing on video, or trying new strategies. He encourages sales pros to test new approaches constantly and embrace change.Lesson: Get uncomfortable, experiment with new sales methods, and always be learning from the results. James Buckley proves that modern selling isn't just about transactions—it's about transformation. By going live daily, staying close to his audience, and constantly refining his approach, he's built a community that trusts him. His advice? Stay consistent, provide real value, and never stop learning. Don't miss out—your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Welcome to Today is the Day Changemakers podcast! This is part two of our two-part episode featuring Changemaker Bart Henderson. In this conversation, Bart shares what it takes to build a brand, invest boldly, and create a lasting impact.We dive into the importance of prioritizing health mind, body, and spirit as well as the power of mentorship, must-read books for personal and professional growth, and so much more. Bart also shares his experience as part of the 4 AM Club, waking up early each day to focus on the multiple businesses he leads and invests in. His sharp focus and commitment keep his eye on the prize, driving both fulfillment and long-term success for himself and his family.Tune in to Today is the Day Changemakers on our YouTube channel and follow us on Facebook and Instagram at @todayisthedayliveit. Sign up for our mailing list at todayisthedayliveit.com to stay updated on upcoming Changemaker events.Thanks for listening, and have a great week!

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jim Pietruszynski as they discuss how branding is more than a log, and how great brands solve problems, while their branding elicits emotions. Jim Pietruszynski is the CEO of Soulsight, a full-service brand design agency, that utilizes an empathic mindset to motivate consumer connections with brands emotionally, keeping brands relevant and evolving with culture. With over 3 decades of experience in iconic brand design, Jim has worked in every category and channel, and is driven not only by creativity, but understanding true human needs, turning brands into artifacts of our culture. He has spent the last 25 years at Soulsight with roles as a Designer, Strategist, Account Manager, and CMO. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

A great brand isn't just seen—it's shared. In this episode, Paul Alex breaks down how to create a business that people rave about and recommend to others.

Welcome to another episode of the Today is the Day Changemakers Podcast. This week, I'm excited to bring you Part One of a special two-part series with Barton Henderson—entrepreneur, investor, and founder of Henderson Promos and Agora Guild. Bart shared so much valuable insight that we had to break it into two episodes!Whether you're an entrepreneur, investor, or simply someone trying to navigate your career, this conversation is for you. Bart dives into the lessons he's learned in business, including the concept of “headache businesses”—how to spot them, why more businesses are more trouble than they're worth, and the importance of focusing on the right opportunities instead of just any opportunity. He also shares the importance of recognizing what steals your energy and what truly infuses it, a game-changing perspective for anyone looking to build a sustainable and fulfilling career.We also discuss the Agora Guild, where Bart is working with men to create what they truly want for their lives in a supportive and productive environment.In Part Two, we shift the focus to Bart's mission to live a healthy, balanced life, the habits he's developed along the way, and how he stays aligned with his goals while juggling multiple ventures.Don't miss this powerful two-part series—and be sure to stay tuned for Part Two of the interview with Bart Henderson that launches on Wednesday, March 5 via the Today is the Day Changemakers YouTube channel and most streaming platforms. Please take a moment to subscribe to the Today is the Day Changemakers YouTube channel. Take a moment to learn more about Today is the Day and join our mailing list for upcoming virtual events with Changemakers, upcoming podcast episodes, and more. Follow us on Facebook and Instagram at Today is the Day Live It.Have a great week! 

Most businesses sell products… The best businesses create movements!  In this episode of The Russell Brunson Show, I'm breaking down what it really takes to build a movement instead of just selling something. If you want to gather a loyal audience, create lasting impact, and turn customers into die-hard fans, this is the episode for you! Key Highlights: The two essential elements every successful movement is built on Why writing a book is the foundation for building a loyal following How hosting an industry event cements your authority and attracts your dream customers The difference between selling a product and leading a movement How ClickFunnels became more than just software—by building a movement of Funnel Hackers Why legacy comes from creating something bigger than yourself Building a movement isn't just about making more sales… It's about creating real impact and giving people something to rally behind. If you want to attract a loyal audience, establish long-term authority, and build a brand that lasts, it starts with these two key elements. This episode will show you how to plant your flag, gather your people, and build something that lasts! Let's do it! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special bonus episode, Trade Secrets is all about content — and why travel advisors should get theirs off social media and into an email newsletter. Kayla Douglas, director of content for SmartFlyer in New York, delves into the world of Substack with co-hosts Emma Weissmann and Jamie Biesiada. And, stay tuned after the episode for some exciting announcements about season six of Trade Secrets. This episode was released in conjunction with a Humans in the Hot Seat episode (part of TravelAge West’s Humans of Travel podcast), featuring Erina Pindar, COO and managing partner at SmartFlyer. This episode was sponsored by Riverside Luxury Cruises. Further resources Kayla Douglas’ email, Instagram and Substack SmartFlyer Core coverage From TravelAge West: Five things we learned at SmartFlyer’s 2025 Core Conference From Travel Weekly: Will luxury travel slow down? One expert expects a dip in hotel rates Mentioned on this episode: Substack Emma’s substack Flodesk Mailchimp Stephanie Lee’s most recent appearance on Trade Secrets Host Agency Reviews’ travel agency software profiles Need advice? Call our hotline and leave a message: 201-902-2098 Email us: tradesecrets@travelweekly.com Theme song: Sock Hop by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4387-sock-hop License: https://filmmusic.io/standard-license See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Chubbies became a DTC legend by selling proper-length shorts and a brand identity people loved. But behind the scenes, Preston Rutherford and his team had to fight against the short-term addiction of Meta ads that almost ran the company into the ground. In this episode, Preston shares:

What are the secrets to successfully standing out in a competitive legal market and attracting high-value cases? In this episode of The Game Changing Attorney Podcast, Michael Mogill tackles the challenges law firms face in establishing a strong presence in the legal market. He breaks down the strategies that not only get you noticed but also create real, lasting connections with clients — so you're not just another option, you're the only option. Here's what you'll take away: How specializing in a specific niche can help law firms stand out by establishing authority and building a unique value proposition Why small firms with limited budgets need to leverage creativity to effectively compete against larger firms with extensive resources The importance of marketing and advertising in ensuring the most skilled lawyers are visible to their ideal clients The ultimate advantage comes from mastering your expertise and making sure the right people know about it. The best law firms don't just do great work — they make sure their market sees, hears, and believes it. When you position yourself as an authority in your practice area and strategically amplify that message, you stop chasing cases and start attracting the right clients who see you as the right choice. ---- Show Notes:  00:00 – Introduction 03:11 – Why the Best Cases Go to the Best Marketers 05:31 – How to Attract High-Value Cases Consistently 08:16 – Standing Out Without a Massive Marketing Budget 10:43 – The Power of Social Media and Digital Marketing 12:33 – Competing Against Big Firms Without Overspending 15:21 – Why Being the Best Lawyer Isn't Enough 17:19 – Leveraging Authority to Build a Brand 18:42 – Final Thoughts and Takeaways ---- Links & Resources: David Craig Nick Rowley Adam Malone Joe Fried Atlanta American Bar Association ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: Episode 320 — John Morgan — Dream Big, Act Bold: Turning Visions into Reality Episode 280 — Rory Vaden — Reputation Precedes Revenue: Mastering the Art of Personal Branding Episode 302 — AMMA — Leading with Integrity: How to Compete Ethically

To get your free copy of Zach's Ebook “Handmade Business Secrets”, Please click here - https://www.zachvaught.com/handmadebusinesssecretsbook   If you're trying to grow to $5-10k/mo with your woodworking or handmade business- steal all the same strategies & systems Zach used to break the $10k/mo barrier - Please click here - https://www.zachvaught.com/HHA   If you're a woodworker doing at least $3k/mo consistently in sales and you're ready to scale to $20k/mo+, you need to apply for the Woodworking Accelerator Program. Please click here - https://www.zachvaught.com/WWBAP   All Zach's top choices that power his business   SHOPIFY - Launch your new woodworking or handmade website today for just $1! It's easy to get started. https://shopify.pxf.io/c/2544769/1061744/13624   INCFILE - Setup your business the right way & in minutes! Be sure to use this link for your discount! - https://incfile.grsm.io/c6ymnwkoo5hv   QUICKBOOKS - Save 30% For 6 Months & Finally Get Your Business Finances In Order - https://quickbooks.intuit.com/partners/qbba/?cid=par_qbppnr_zachvaught9472&gspk=emFjaHZhdWdodDk0NzI&gsxid=YZeRn3iY57Ni   PIPEDRIVE - Follow up with leads, keep track of clients, and close more sales! Try for free for 30 days! - https://aff.trypipedrive.com/fh34hhfppt9k   SIMPLETEXTING - Implement SMS & Text Messaging Marketing Into Your Business Today To Sell More, Make More, & Grow More! Get started for free today. - https://simpletexting.stptnr.net/bvgs1y2ouqwn   LUCID CHARTS - Get Strategic & Plan For Growth. Use These Charts To Map Out Marketing Strategies, Org Charts, Shop Flows, & More! Sign up for free today. - https://try.lucid.co/rhuf1awoigan 

In this episode, we're joined by Sasha Lawler - CEO of Roam - talking all about her solution for the vacation rental industry. ⭐️ Links & Show NotesAdam NorkoScott FasanoConrad O'ConnellSasha Lawler Roam

In this episode, Brooke takes you behind the scenes of her Live Out Loud elite retreats and shares an unforgettable experience from her recent trip to Paris—one that started at the Dior store and turned into a powerful lesson on faith and purpose. She dives into the inspiring story of Christian Dior, a man who faced rejection, challenges, and setbacks but built a global legacy through intentionality and resilience. Brooke weaves this story into a message that will challenge you to reintroduce yourself, rise above obstacles, and step fully into your God-given calling. Get ready for scripture, personal stories, and practical insights to help you stay unshakable in your faith, family, and business.   Show Notes: 00:45 – Purposeful Design: How intentionality in brand representation impacts business and brand.  01:23 – The Dior Connection: Insights gained from Dior's story in Paris.  05:45 – Unshakable Faith: Brooke discusses the significance of Psalm 15:2-5.  13:49 – Christian Dior's Struggle: Overcoming family opposition and financial ruin to build a legacy.  19:10 – Reintroduce Yourself: The importance of resilience and self-reinvention in pursuing one's calling.  24:15 – Respond vs React: Focusing on faith and surrender to handle adversities without stirring negativity. Resources: Be the First in Line for The Elite Mastermind! Ready to activate your full potential and transform your life? Join the exclusive waitlist for the sold-out Elite Mastermind. Don't miss your chance to claim your spot in this faith-driven, high-impact community.  Apply Here!   Join the Live Out Loud Tour 2025! Activate your vision, transform your business, and strengthen your faith at the Live Out Loud Tour. Want to know when tickets go live? Join the waitlist now! Join the waitlist now and let us know which city we should visit next!    Transform Your Business in Just 60 Minutes a Day! Unlock the secrets to attracting dream clients with my Activation Hour framework. Download your FREE training now! Download this FREE training session and start filling your pipeline today!   Free 90-Min Masterclass: Multiply Your Business by Expanding Your Capacity in 2024 with My Proven Live Out Loud Activation System! It's time to activate your impact! Receive daily encouragement, biblical business principles, and a monthly group coaching call with Brooke Thomas!   Enroll in The Live Out Loud Ignite Membership Unlock your potential with The LOL Ignite Membership's daily faith activations and exclusive mentorship. Be part of a community that empowers you to achieve your business and personal goals. Discover your true potential with Ignite!   Join Brooke's Mental Wellness Team Discover the keys to mental wellness, including confidence, stress resilience, and overall well-being. Join us and start thriving in every area of your life!   The Live Out Loud Playlist: Keep the inspiration going with the Live Out Loud Spotify Playlist! Curated for your breakthroughs, transformations, and moments of joy. LISTEN HERE  Follow Brooke on Social Media www.brookethomas.com Facebook Instagram LinkedIn TikTok  

Video Podcast Replay – Audio from a ChargeForward Conversations video podcast with experts from Chargebacks911 and Voalyre Dive into The Future of Payments & Using Media to Build a Brand in this exciting debut of The ChargeForward Conversations Podcast. Jarrod Wright, Head of Marketing at Chargebacks911, chats with Tedd Huff, a FinTech veteran, founder of Voalyre, and host of FinTech Confidential. They discuss how businesses can harness the power of payments innovation and media to stand out in today's competitive market. In this episode you'll discover: Key trends in payments: ACH, FedNow, RTP, cryptocurrency, and blockchain. How stablecoins are changing the landscape of financial transactions. Why video-first content strategies and podcasting are essential tools for brand growth. The importance of quality production and storytelling in connecting with audiences. Whether you're a FinTech professional, content marketer, or entrepreneur, this episode is your guide to leveraging payments innovation and media strategies for success. Stay tuned for insights, practical tips, and predictions for the future of finance and digital content creation. Presentations by Jarrod Wright and Tedd Huff host of FinTech Confidential

Zach Colman specializes in creating powerful branding ideas for a client's name, image, and likeness. He also provides ongoing implementation and relationship building. Zach helps to raise the profile of his clients and attract business development opportunities. Find out more about Jeff https://jgsalespro.com/⁠⁠⁠⁠⁠⁠⁠ Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffgoldbergsalescoach/

In this episode, Jose Bennett shares his remarkable journey from rapper to renowned branding expert and digital course creator.  Jose explains to us how his diverse experiences in music, retail, and entrepreneurship shaped his understanding of emotional branding and audience connection.  He also reveals the secrets behind creating a lasting impression, using examples like Coca-Cola and Pepto to illustrate the importance of evoking emotional responses. He then offers practical advice on managing brand identity across platforms, and having a strategic approach to brand development — correlating it to constructing a house with a solid foundation.  Join us in this conversation as Jose emphasizes the role of consistency and vulnerability in building trust with your audience. Tune in! KEY POINTS - Branding in various scenarios – concerts or everyday life  - Jose's journey as a rapper to being a branding expert - The importance of online presence and understanding your target audience - The role of emotional response in branding - On having consistency in branding and the need for reliability  - Challenges of maintaining a consistent brand image - On leveraging emotional responses to build a strong brand - Have long-term relationships by showing up, being consistent and having authenticity  QUOTES  "We are multi-faceted individuals, right? The thing about it, though, we can do multiple things, but truly we can only be known for one." – Jose Bennett “I want to set the world up for my grandkids in a better place, and that's by planting seeds, seeds of positivity. There's an old adage that says — if the oceans were still one drop [would] cause tidal waves at the shore, I'm every person I come in contact with. I'm drop, doing drops, drops, plant seeds, like everything." – Jose Bennett "If our brands are automatically going to compartmentalize us, all we're doing is okay. You have multiple pieces — how do you still ensure that you are telling that correct narrative and story." – Jose Bennett GUEST RESOURCES  Jose Bennett Website | featuringthebrand.com  IG | @featuring_jose RESOURCES Jasmene Bowdry  IG | @jasmenebowdry AND This is produced by EPYC Media Network

Are you wondering how to build a brand strategy for your SaaS? In this insightful episode of the Grow Your B2B SaaS Podcast, host Joran sits down with Angeley Mullins, former CCO at Resourcify, to explore the art of building a brand strategy for SaaS companies. With over 20 years of global leadership experience at companies like Amazon, GoDaddy, and Intuit, Angeley is a highly respected marketing and sales expert. Recognized by CrunchBase as one of the most influential women in sales, she offers a wealth of practical and advisory insights. This episode is a must-listen for SaaS founders and marketing leaders aiming to create a strong brand strategy. Key timestamps (0:00) - Introduction to brand resonance and customer connection (0:48) - Episode overview and guest introduction: Angeley Mullins (1:25) - Defining brand and its significance (2:12) - Importance of building a brand in B2B SaaS (3:36) - Elements of a strong brand strategy (4:58) - Examples of effective brand storytelling (5:51) - Common mistakes in brand building (7:17) - Recommendations for early-stage SaaS companies (8:41) - The power of storytelling in branding (10:10) - Messaging and its impact on branding (11:38) - Long-term versus short-term branding strategies (13:25) - Combining short-term wins with long-term brand building (15:16) - Usability testing as a strategy for brand building (16:46) - Methods for conducting usability testing (18:10) - Frameworks for understanding customer needs (19:05) - Real-world application of customer feedback (20:06) - Importance of completing fundamental branding steps (20:26) - Best practices in brand strategy for B2B SaaS (23:07) - Building a brand in a competitive market (25:21) - Metrics for evaluating brand growth (27:39) - Understanding brand messaging and storytelling (28:23) - Challenges in building a brand (29:42) - Importance of belief statements in branding (31:54) - Developing a brand belief statement (32:56) - Making technical products engaging (33:08) - Future trends in branding (35:52) - The role of brand in marketing and sales (36:17) - Advice for early-stage SaaS founders (37:34) - Strategies for scaling SaaS companies (38:55) - Addressing potential challenges in brand building (39:25) - Summary and key takeaways (40:59) - Final thoughts and advice for SaaS founders (41:39) - Contact information and closing remarks

Welcome back to The Raquel Show! In this solo episode, I dive into one of the most critical topics for entrepreneurs in 2025—building a brand that stands out. With competition fiercer than ever, especially in industries like real estate, your brand is the key to not just surviving but thriving. I'm sharing actionable insights, breaking down the five reasons why branding is non-negotiable, and challenging you to take steps today that will create clarity, confidence, and momentum.We'll tackle common challenges, like “I don't have time” or “I'm not good at social media,” and flip those excuses into action. Plus, I'll share three practical steps you can take right now to start building a powerful, unforgettable brand. Whether you're just starting or looking to refine your strategy, this episode will leave you inspired to own your story, dominate your space, and turn your brand into your legacy.---Thank you for joining me on this episode of The Raquel Show, and remember, keep pushing your limits to achieve your goals.For updates and collaborations or opportunities, go to www.LetsPlayBigger.comFind more resources on our websitehttps://raquelq.com/podcast/Follow Raquel on Raquel Quinet's socials:Instagram | YouTube | Facebook | LinkedInCheck Out Our2024 Play Bigger EventsApply to be in our Play Bigger MastermindGrow Your Real Estate Business with Real Brokerage

In today's episode, Ryan (@theryanrice) talks through a new deal and how it's an example of a positive brand association. During the sales process, the client shared he had another company out to his house first, and shares why he didn't choose the other company, along with what led the client to connect with Ryan's team. Listen in to hear what Ryan has done to build a brand and how it's benefited him and his company.

Your brand isn't just about visuals or clever marketing—it's a reflection of who you are and what you stand for. When your business aligns with your personal values, it feels authentic, builds stronger connections with your clients, and brings more meaning to your work. But figuring out how to weave your values into your brand can feel overwhelming. Let's explore how you can create a brand that not only looks great but also resonates with the things that matter most to you. Check out the full show notes Praise Santos Mckenna Instagram Offers Build your brand bundle Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.  Check out mentoring offers Follow me on Instagram Join the Facebook group

Send us a textIn this episode, the boys start by recapping Mason's experience at Art Basel, a renowned art fair that attracts and interesting mix of wealthy collectors, celebrities, and socialites to Miami every December. They talk about common traits of luxury brands and products, and what makes them worth calling in favors, waiting in long lines, or paying a premium for.Then, they talk about how concepts like scarcity, exclusivity, and social proof can be used by entrepreneurs to make their own products and services irresistible. Finally, they provide a quick update on a new Meta ads policy that has a lot of business owners worried about the security of their lead gen channels. Tune in if you want to learn what makes things like Miami nightlife, luxury hotels, celebrity-endorsed products, and private schools so attractive, and how to use those principles to build an irresistible offer of your own.“I realized the only way to attract the people you want is by being in close proximity to other people like them. Rich people want to be around other rich people. Famous people want to be around other famous people. Your prospects want to know you're already working with people just like them.”– Cardinal MasonWHAT YOU'LL LEARN ABOUT:Recapping Art Basel – This once-a-year gathering of some of the richest people in America is a crazy experience. It's got everything you want in a great story – wealth, celebrities, supermodels, and a week of reckless extravagance. What Makes Premium Product Attractive – Mason's Art Basel experience taught him a few things about what makes premium products "worth it." When you have 1%ers throwing elbows to buy your product, you've figured something out.How To Make Your Product Irresistible – There are a handful of traits that are shared by almost every premium brand – quality, exclusivity, and viral word-of-mouth marketing. Learn how to apply these principles in a business context.A New Meta Ads Policy That Has Brand Owners Shaking – Meta is cracking down on certain categories that are known for making bold, unsubstantiated claims. If you're in the health, fitness, or finance niche, you'll want to hear this summary.KEY MOMENTS IN THIS EPISODE:00:00:00 – Introduction00:02:41 – Mason's Art Basel Experience00:12:28 – Traits Of Premium, In-Demand Products00:18:53 – How To Give Your Product "Celebrity Status"00:24:34 – Meta's New, Restrictive Ad Policies00:29:44 – Update On Chase's Media Business00:32:06 – Closing ThoughtsLIKE, FOLLOW, AND SUBSCRIBESubscribe to the show and listen to all our past episodes at www.dimonddownload.com.Keep up with Chase at…• www.chasedimond.com• www.twitter.com/ecomchasedimond• www.linkedin.com/in/chasedimondKeep up with Mason at…• www.copymba.com• www.twitter.com/CardinalMason• www.tiktok.com/@cardinalmasonSUPPORT THE PEOPLE WHO SUPPORT USPodcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Armel Leslie is an Executive Managing Director at RF|Binder, an integrated marketing communications consultancy that acquired his prior PR agency, Peaks Strategies. He has been in the financial services communications arena for 25+ years with deep experience across the capital markets ecosystem -- including asset and wealth management, financial technology and market structure.  --- Support this podcast: https://podcasters.spotify.com/pod/show/crypto-hipster-podcast/support

Armel Leslie is an Executive Managing Director at RF|Binder, an integrated marketing communications consultancy that acquired his prior PR agency, Peaks Strategies. He has been in the financial services communications arena for 25+ years with deep experience across the capital markets ecosystem -- including asset and wealth management, financial technology and market structure.  --- Support this podcast: https://podcasters.spotify.com/pod/show/crypto-hipster-podcast/support

How to Build a Brand That MattersEver feel like branding exercises are missing the mark—like it's more about surface-level aesthetics than the deeper essence of what makes your business unique? In this episode of Unjaded, Vickie Dickson dives into the powerful connection between branding and your Human Design. Discover how understanding the nuances of your design can help you create a brand that's magnetic, deeply authentic, and unmistakably you. If you're ready to build a “category of one” brand and position yourself as the go-to in your niche, this episode is for you.Before we get started… I love hearing from you!

What if your personal brand could do more than just make you known? What if it could actually lead to revenue, create a legacy for you and produce wealth for you and your family?! Today, we're exploring how YOU can turn your influence into income with none other than Rory Vaden. Rory is a New York Times bestselling author, world-renowned speaker, and co-founder of Brand Builders Group, where he's helped entrepreneurs and leaders design brands that don't just stand out but sell.  In this episode, we're chatting about what holds most personal brands back financially, Rory's unique take on why “multiple income streams” might be misleading, and his “PAIDS” formula for the 5 key ways you can actually make money as a personal brand! If you're ready to take the next step in YOUR personal branding journey, Rory and his team at Brand Builders Group are offering a FREE 1:1 strategy call to help you uncover the exact problem you solve, clarify your message, and map out your path to income! Head to http://www.jennakutcher.com/brand to book yours today and start building a brand that generates real revenue.  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/rory-vaden-2   Thanks to our Goal Digger Sponsors: Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Get 20% off the $25 Working Genius assessment at http://workinggenius.com with code GOALDIGGER at checkout. Cut your wireless bill to $15 a month at http://mintmobile.com/goaldigger! Sign up for your $1/month trial period at http://shopify.com/goaldigger.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Siew Ting Foo is a transformational growth leader who builds businesses and brands with soul. Building Brands with Soul is also the title of her new book. During her 25-year career, she's worked with brands including Unilever, Mars Inc, Diageo, and HP. We discussed all of this and more this week on the On Brand podcast. About Siew Ting Foo Siew Ting  Foo is a transformational growth leader who builds businesses and brands with soul. She has focused most of her 25-year career on this mission by infusing human-centric growth strategies into brands including Unilever, Mars Inc. Diageo, Fonterra, and, most recently, HP Inc. As a female leader who has worked in global business and marketing roles, Siew Ting shares her experiences in her new book: Building Brand with Soul — from creating value for shareholders, humanizing growth strategies for global brands or leading groundbreaking initiatives that set industry benchmarks. Siew Ting has received recognition as a transformational business leader across the region who helped build businesses and brands with soul.  She was named consecutively 6 times as Asia's most purposeful and influential CMO and named Asia/China top women leader. The book is her continuous commitment to inspire and nurture the next generation of marketing leaders. From the Show What brand has made Siew Ting smile recently? Siew Ting shared two — e.l.f. Cosmetics and Jaguar! Connect with Siew Ting Foo on LinkedIn and her website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jamie Tulak (Realtor in North Carolina and cofounder of "Girls With Grit") shares the real story of how she built a real estate business from scratch in a brand new city and state where she didn't know anybody.

Jamie Tulak (Realtor in North Carolina and cofounder of "Girls With Grit") shares the real story of how she built a real estate business from scratch in a brand new city and state where she didn't know anybody.

Are you ready to transform your brand into a compelling story that resonates?In this episode of 7-8 Figure Special Series I interviewed Michael Doyle. Michael Doyle is a trailblazer in Brand Marketing and has reshaped the industry for 20+ years. Michael Doyle launched Brand Iron in 2002, after successfully building and selling a multi-million dollar tech-based advertising agency. His tough precision has steered countless businesses in different industries to success worldwide. He built a Denver-based advertising agency into a multi-million dollar company and sold it to a national integrated services provider in 2000. Michael has led more than 500 signature BrandStorm sessions & lead more than 500 brand being developed, has helped companies raise more than 5 billion dollars in capital and helped more than 40 companies get acquired.What story does your brand tell to potential investors and customers? Learn how a powerful brand strategy increase your chances of securing funding. Check this out!Show Links:Brand Iron Website: https://brandiron.netMichael Doyle on LinkedIn: https://www.linkedin.com/in/brandiron/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

On this episode of the Measure Success Podcast, Carl J. Cox chats with Jack Espy, the creative force behind Spirited Hive. Jack reveals the twists and turns of his unexpected journey from real estate to entrepreneurship, including how he's growing a unique product in a crowded industry. He shares how he defines success, manages investor expectations, and the values that guide his brand's growth. Tune in to hear Jack's refreshing approach to building a company and staying focused. This episode is packed with insights for anyone looking to make their mark. Podcast Sponsor: Oswego Private Wealth Management Interested in having the daily, $4M podcast delivered to your email? Sign up here.  Listen now to be inspired!   Connect with Jack: Website:  https://www.spiritedhive.com/  Facebook: https://www.facebook.com/spiritedhive/  Instagram: https://www.instagram.com/spiritedhive/?hl=en    Where to find Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy  

Chad Decker and his family has built one of the most recognizable BBQ brands in North Texas if not all of Texas. It's a destination restaurant for many visiting the area. The coolest thing about it though is how they built it and where Chad came from. This is a story I love to see because he built a thriving business and is now able to live his dream of roping and ranching. Chad was raised around and involved in ranching and roping his whole life and knowing he wasn't cut out for school he got a job to make a living. Chad soon found out he wasn't cut out for that either and decided to pursue a career that involved horses. Through years of hustle training horses, flagging ropings, working different jobs, and anything he could do to support his family he finally came up with the idea of a BBQ restaurant. There was an obvious need for BBQ in Stephenville because they opened with a BANG (literally) and stayed busy but there was a lot of learning to be had about the business. Through lots of hours Chad and his family learned the business inside and out and have been able to expand and replace theirselves in the business. Chad is now living his dream of raising rope horses and ranching through Hardway Land and Livestock. Look out for their horses and if you're in the area you definitely need to stop at Hard Eight BBQ. Diversified Payments:https://www.diversifiedpayments.com/wealthycowboyThe Wealthy Cowboy Mastermind:https://www.skool.com/the-wealthy-cowboy-mastermind-1608/about

Build a Brand Identity That Turns Followers Into Fanatics!In her latest podcast, Cayla Craft shares valuable insights on building a strong brand identity that converts followers into loyal customers. She emphasizes the importance of understanding your brand's mission, vision, and core values, which guide the type of content and messaging you create. Cayla highlights the significance of knowing your target audience and suggests focusing on helping a former version of yourself to better understand their needs and challenges. She illustrates the power of specific messaging with examples like Bumble's success, showing how addressing audience pain points can drive growth. Cayla also advises entrepreneurs to develop a brand personality that may differ from their personal identity, creating an alter ego to represent the brand's voice. Finally, she discusses the value of feedback, encouraging listeners to use it constructively to refine their brand and better align with their audience.Key Moments:Understanding Brand Identity (00:00:30 - 00:01:24): Cayla emphasizes the importance of understanding your brand's mission, vision, and purpose to create messaging that converts followers into loyal customers.The Role of Core Values (00:02:13 - 00:03:27): She explains that core values guide brand identity, using an example of a podcaster whose core value is fun, which dictates the type of content they produce.Knowing Your Audience (00:03:50 - 00:04:26): Cayla stresses the significance of clearly defining who you are speaking to in order to craft messaging that resonates deeply with your target audience.Helping a Former Version of Yourself (00:04:58 - 00:05:27): She suggests focusing on helping a former version of yourself, as this creates a natural understanding of the needs and challenges of your audience.The Power of Specific Messaging (00:05:27 - 00:06:14): Cayla uses the story of Bumble's founder to illustrate how understanding your audience's needs can lead to massive business success.Creating a Brand Personality (00:09:18 - 00:10:08): She advises entrepreneurs to separate their personal identity from their brand identity and to create an alter ego that embodies the brand's voice and traits.Feedback as a Tool for Growth (00:16:25 - 00:17:41): Cayla encourages taking feedback seriously but not personally, using it to adjust and improve brand messaging, ensuring it aligns with audience expectations and needs.Links + Resources:Are you committed to reaching 7 figures this year? Check Out LUXEAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla

This week on the show Karen is joined by Viola Levy, journalist, founder of branding agency ‘Smart, Beauty Creative” and host of the Smart Beauty podcast, a show for beauty business owners who are looking to hone their brand voice. Getting the story of your brand and your products right is essential, and can be the difference between success and failure. That's why, in this interview, Viola and Karen cover all you need to know about transforming your business from a retailer to a storyteller.   KEY TAKEAWAYS Viola started her career as a journalist and found that a lot of the companies she was writing about were in the beauty sector. Whilst doing this work she noticed a gap in the market which, as she explains here, led her to set up her own company. Karen and Viola discuss the incredible rise of indie brands over the last decade, what this means for consumers, but also, how the bigger designer brands have reacted to this growth. As Karen often states, and Viola agrees, creating a story around your scents is the most important thing you can do in terms of marketing. Viola explains why this is a ‘non negotiable' and gives her insights into how to make this effective. Historically, brands have put all of their time and effort into creating a fragrance and then launched into the marketplace. However, as Viola explains, there is so much more value in bringing your customers along on the journey from day one.   BEST MOMENTS  “There's so much choice out there now, and that's a great thing. People like to change their perfume as often as they change their clothes.” “Brands have to have an opinion and a voice, they need to show they're passionate about more than just selling their products.” “AI is a great tool, but it shouldn't be in the driving seat. You'll always need a human touch.” EPISODE LINKS Smart Beauty Website Smart Beauty Podcast Smart Beauty Instagram Smart Beauty Linkedin Smart Beauty Email VALUABLE RESOURCES Getting Started Guide             Artisan Perfumery Mastermind   ABOUT THE GUEST Having worked in the beauty industry for over 15 years, Viola is an award-winning journalist, copywriter and brand consultant. As an established writer, Viola has contributed to all sectors of the beauty world, with articles appearing in Vogue, Glamour, The Evening Standard, and Refinery29. In addition she has written copy for several major beauty brands and retailers, including Aromatherapy Associates, 111SKIN, Cult Beauty, Boots, By Terry, and Superdrug, and in 2019, she won a Fragrance Foundation Jasmine Award for Best Short Piece and was shortlisted for Best Social Engagement. She has also written global trend reports for major forecasting agency WGSN, focusing on how consumer needs and habits have changed since the global pandemic. From her years of experience, Viola has seen the beauty world rapidly change over the past decade. The way brands speak to customers has evolved. It's less about playing on women's low self-esteem, inventing problems (and products to “solve” them) or peddling false promises and miracles in jars. It's more about feeling better (not just by looking better), intelligent discussions and promoting inclusivity. Which is why she set up Smart Beauty Creative to create the next generation of forward-thinking, feminist brands, helping to pave the way for a new, diverse and more enlightened beauty industry. ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email              

In this episode, we're joined (again) by Tom Goodwin to share the launch of his podcast and upcoming media - For the Love of Gatlinburg Podcast! Tom shares a LOT more than just that however and goes into detail on building a brand, competing with the big guys, connecting with your local community and even more...Enjoy!⭐️ Links & Show NotesAdam NorkoScott FasanoConrad O'ConnellFor the Love of Gatlinburg Tom GoodwinMountain Laurel Chalets

Have you ever felt like your spinning your wheels "selling" but no one is buying anything? Maybe you want to start a brand from scratch but you don't know where to start? Today I'm going to talk about why "selling just isn't enough!"  We all want a brand that will stand the test of time and live a profitable long life! But how? How do some brands succeed at this and others do not? Today I have the secret sauce for you that no one else will tell you without charging you big money...but me! I'm also talking about my new Wicked Salty Collection...Sassy, Sexy, Salty! Let's get Wicked Salty! Follow Jen Pompilli: https://wickedsalty.com/ https://www.facebook.com/groups/wickedsalty/ https://www.instagram.com/wickedsaltylife/ email Jen: wickedsaltylife@gmail.com  

This week on the Titans of Food Service podcast, Nick Portillo speaks with Joe Prewett, CEO of Oregon Fruit Products. Nick and Joe explore the innovative strategies driving success in the food service industry today. With a robust background in marketing, Joe discusses his journey from the Bay Area to leading a renowned fruit brand, highlighting lessons learned from his time at Tillamook. Listen as Nick and Joe discuss the significance of being bold in brand evolution and the necessity of understanding market dynamics to carve out a niche in a competitive landscape. TIMESTAMPS(00:00) Intro(02:43) Oregon Spotlight: The Food Scene(03:42) Interview with Joe: Career Journey(08:29) Marketing Strategies and Brand Growth(13:50) The Power of Premium Branding(27:42) Oregon Fruit's Vision and Goals(28:58) Advice for Future Leaders in Food ServiceRESOURCESPortillo SalesCONTACT Nick: nick.portillo@portillosales.co

Big Bank sits down with entrepreneurial juggarnot Keenan Williams aka Papi Chulo.  He shares his journey from humble beginnings to building a successful brand, the challenges of entrepreneurship, the importance of a disciplined mindset, the changes brought about by COVID-19 in the e-commerce landscape, the need for action alongside dreams and much more. Tune in and join the conversation in the socials below. Rate, subscribe, comment and share. Follow Perspektives With Bank on IG @perspektiveswithbank @bigbankatl  See omnystudio.com/listener for privacy information.

2 years ago, I made one of the best decisions I've ever made - rebranding my fitness company after 5 years of business. I was scared that rebranding so "late" in the game might hurt our brand recognition, but not only did it absolutely not do that, but shifiting from being a business to being a true brand, and emphasizing what I now refer to as the "Brand Big 3" - Values, Vision, and Vibes, we attracting a stronger ideal client base and community, have more cohesion in every level of the business (from internal operations to client relations), and have consistently been able to sign higher-paying clients that are also dream matches for our coaches. This episode is for all of my creative entrepreneurs out there that feel like the things you're doing, like sending more DMs or doing more cold outreach or trying paid ads just aren't... doing it, and you want more from your brand - your content, your clients, everything. I can confidently say this - branding is the foundation of getting people to care about who you are and what you do. Everything else is secondary. Want to hone in on YOUR branding so you can feel more creative and inspired, LOVE your instagram feed, and attract your dream clients? Then my branding program, Rooted, is 100% for you. Check out Rooted, the 6-week Branding Immersion for Creative Entrepreneurs, here. Sign up ends October 20, 2024! FUNCTIONAL HEALTH COACHING at Fenix Athletica with Kira Guarino, MS, CNS, LDN is live + available starting October 14th, 2024. Apply here! Fitness, health, and holistic wellness for $22/month Interested in a luxury 1:1 online health coaching experience? Look no further than FENIX ATHLETICA, where we fuse science and soul for life-long transformation (inside AND out). Calling all biohackers looking to boost longevity, performance, and even... beauty?! Mitopure is the first product to offer a precise dose of Urolithin A to upgrade your mitochondrial function, increase cellular energy and improve muscle strength and endurance. Mitopure are like little PacMen in your cells going around and eating up old, damaged mitochondria and recyling them into new, healthier ones. It's pretty fucking cool. Use code "EMDUNC" at www.TimelineNutrition.com/emdunc to get 10% off your first order of MitoPure. Follow me on Instagram Follow EMBody Radio on Instagram Shop CURED NUTRITION CBD/Hemp wellness products with code EMILY.

You don't need money to build a brand. With the resources I share in this episode, you will be inspired and ready to design your brand today for free.Topics discussed: Inspiration to narrow down your brand identity How to design a logo by yourself today Building a standout brand Brand messaging that connects you and your audience Being authentic Build your dream business with my 1x1 hands-on coaching program tailored to your needs to help you grow your business.JOIN MY COACHING PROGRAM: https://monikafreemanstudios.com/building-a-brand-coaching-1How To Build A Business Without Money: https://youtu.be/zMqlicnf5N0?si=qa4dHPymnwM2fQmgBOOK A CALL TO LEARN MORE:  https://bit.ly/mfscallVISIT MY WEBSITE FOR THE LATEST: https://monikafreemanstudios.com/DOWNLOAD THE FREE BRAND GUIDEhttps://mfs.myflodesk.com/brandguidebookLISTEN TO THE LATEST MEDITATION HERE!FOLLOW ALONGINSTAGRAM: @monikafreemanstudios @createtheflowpodcastYOUTUBE @monikafreemanstudiosTIKTOK: @monikafreemanstudios

Welcome to this episode of The Millionaire Maker Show. I'm thrilled to introduce our guest, Rachel Pesso, a branding expert and founder of RP Creative. In this episode, we dive deep into how to build a brand that sells through visual storytelling in building connections and boosting sales for online businesses. Rachel shares her insights on overcoming common branding obstacles and making an emotional connection with your audience. We also explore actionable tips on how to infuse branding into our everyday business practices.Guest IntroductionRachel Pesso is a visual storyteller, branding expert, and founder of RP Creative. She helps boutique + luxury brands develop designs rooted in emotional connection and powerful visual storytelling to elevate their brand. With over 10 years of experience, Rachel blends high-level strategy and deep passion to design compelling online identities. Clients include Laverne Cox, Lori Harder, Jen Gottlieb, and Kelly Roach. Her expertise in visual storytelling and website design has helped numerous businesses create transformative brand experiences that drive engagement and growth.How to Build a Brand That Sells - Key TakeawaysIntention Matters: The intention behind your branding efforts directly influences how people perceive and connect with your brand.Personalization is Key: Authenticity and personalization will remain vital in branding as technology evolves.Brand Differentiation: Many struggle to distinguish their brand from competitors in a saturated market.Consistency is Key: Regularly showing up for your audience builds trust and fosters community.Know Your Audience: Understanding your ideal audience helps tailor your brand messaging and offerings effectively.Common Obstacles in BrandingDifferentiation: Many struggle to distinguish their brand from competitors in a saturated market.Balancing Personal and Professional: Finding the right mix of personal sharing without oversharing can be challenging.Understanding Brand Values: Lack of clarity on what to share and what to keep private can hinder branding effectiveness.Tips for Strengthening Your BrandPull Out Brand Concepts: Identify core values that define your brand (e.g., empowerment, ease, freedom).Intentional Content Creation: Ensure all content aligns with the feelings you want to evoke in your audience.Visual Storytelling: Use imagery that resonates with your brand values to enhance emotional connections.Daily Practice: Regularly assess whether your communications support your brand's core messages.Future of BrandingEvolving Landscape: AI is changing how branding is approached, but the need for authenticity and personalization remains.Energy Exchange: The human element in branding is irreplaceable, emphasizing the importance of direct connection and engagement.Core Values: Maintaining focus on core values will be crucial as brands navigate technological advancements.Key Quotes"If we make people feel good, they're a lot more inclined to buy from us.""Intention is everything. If we have intention behind what we create, people feel that.""Hire the experts that are doing what you already want to be doing."Resources MentionedRachel's website: rachelpesso.comConnect with Rachel on Instagram:

JTFoxx.com/links to get branded, get free advice, get capital click the link for more info.

TAKEAWAYSPower of influence and building a strong customer communityInsights on influencer marketing and industry evolutionThe movement formula for successful brand buildingPitfalls of marketing and understanding the "why" behind a product or serviceChallenges of building a community and driving organic growth in the digital landscapeImportance of amplifying a unifying message and leveraging social proofConcept of "minimum viable concept" and promoting an idea to gauge audience resonanceCreating a movement around a brand and successful brand strategiesEvolving media habits of different age groups and adapting to changing consumer behaviorsPrinciples outlined in "Marketing Superpowers" for long-term brand successTIMESTAMPSThe importance of attention (00:00:00) Discusses the value of attention and the need to offer something truly valuable to capture attention effectively.The significance of the present (00:01:52) Explores the significance of focusing on the present and the potential risks of being too early in the market.Early entrepreneurial journey (00:03:40) John Davids shares his entrepreneurial journey, starting with his success in generating advertising revenue in the early 2000s.Origins of Influicity (00:04:41) John Davids explains the inception of Influicity and its focus on influencer marketing as its initial service offering.Evolution of influencer marketing (00:06:05) Discusses the niche and fragmented nature of influencer marketing and its impact on different audience segments.Influencers as modern TV stations (00:07:44) Compares individual influencers to modern TV stations, highlighting their role in providing content, entertainment, and education.Influencer timing and impact (00:09:56) Explores the impact of timing on the success of influencers and the evolution of social media platforms.Building a community for influence (00:11:16) Emphasizes the importance of having a business idea or product to build a community around, rather than pursuing influence for the sake of it.Authenticity and value in influence (00:13:38) Discusses the importance of authenticity and offering something truly valuable in the influencer space.Introduction to "Marketing Superpowers" (00:14:42) Introduces John Davids' upcoming book "Marketing Superpowers" and its relevance to individual influencers and larger brands.The Movement Formula (00:15:07) Explains the core concept of the book, "The Movement Formula," focusing on building customer communities and the unifying belief, faith, and action.Marketing lessons from religion and politics (00:19:22) Discusses extracting marketing lessons from powerful societal movements like religion and politics.The importance of the "why" in marketing (00:19:41) Emphasizes the significance of starting with the "why" in marketing to address customer pain points and needs effectively.Building Organically (00:22:41) Discussion on whether organic growth is possible or if pay-to-play is necessary for brand building.Liquid Death Story (00:23:30) The story of Liquid Death's successful promotion before the product was even built, demonstrating the power of marketing before production.Crumble Cookies Case Study (00:26:01) Exploration of how Crumble Cookies built a successful brand through storytelling, community, and limited-time offers.Hacking the Axis (00:31:11) Strategies to fast-track brand influence and navigate growth plateaus.Owned vs. Rented Land (00:34:29) Discussion on the importance of migrating community engagement from rented platforms to owned channels.TikTok's Significance (00:37:22) The significance of TikTok as a major platform and the debate around its longevity.Future-proof Marketing (00:39:09) The importance of embracing principles outlined in "Marketing Superpowers" to stay relevant in evolving media habits.Book Promotion (00:40:45) Promotion of "Marketing Superpowers" with details on where to find and pre-order the book. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.