Podcasts about vintank

Paul Mabray is considered to be the wine industry's foremost futurist and thought leader. He is the CEO of Pix, a digital platform harnessing the power and potential of digital tools and methodologies to move the wine industry into the future. Paul pushed wine into the digital landscape with his work at Inertia Beverage Group, now WineDirect, and VinTank. Paul sat on the Board of Directors for Emetry.io and was a Group Director for W2O Group, among other executive roles. He began his college journey as a writer and working in sales. In this episode with Paul Mabray When there is a world of wine to explore, where can consumers engage and discover your brand? Is it possible to integrate your brand on a digital platform and emerge as a leader in the wine industry?  Paul Mabray helps consumers navigate the ocean of wine to discover the perfect bottle. His tightly organized digital platform is centered around helping stimulate market sales — while matchmaking consumers with the right brand. His innovative platform introduces brands to consumers in an empowering and convenient way. Join Drew Hendricks and Bianca Harmon on this episode of Legends Behind the Craft, as they sit down with Paul Mabray, CEO of Pix, to discuss evolving and personalizing the consumers' wine journey. Paul talks about merging two frontiers to create a wine search engine, the benefits of an online marketing platform, and brand discovery through effective marketing. 

Paul Mabray is considered to be the wine industry's foremost futurist and thought leader. He is the CEO of Pix, a digital platform harnessing the power and potential of digital tools and methodologies to move the wine industry into the future. Paul pushed wine into the digital landscape with his work at Inertia Beverage Group, now WineDirect, and VinTank. Paul sat on the Board of Directors for Emetry.io and was a Group Director for W2O Group, among other executive roles. He began his college journey as a writer and working in sales. In this episode with Paul Mabray Picture this: you're searching for a last-minute wine gift. You did not allocate time for shipping, and do not want to spend hours searching in-store. Where will you find wines ready and available in your area? Paul Mabray created a solution: it's called Pix. Paul is making wine relevant and discoverable to your life by merging the consumer and wine retailer — at your fingertips. His digital platform is a gateway into combining the art of storytelling and matchmaking specific consumer needs to deliver your new favorite bottle. On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Paul Mabray, CEO of Pix, about connecting boutique wine producers with consumers across the digital industry. They discuss the power of content writing to scale a brand, understanding the value within a great team, and the analytics behind making wine discoverable. Stay tuned!

Episode 564 Steve Raye interviews Paul Mabray CEO of Pix Paul Mabray has been a powerful change agent in the wine industry for over twenty years. He began his career working in traditional three-tier sales and marketing with Napa Ale Works and later innovated direct-to-consumer sales and marketing models with Niebaum Coppola. Since then, he has been at the forefront of all major digital trends for the wine industry, including working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that have significantly changed the US wine landscape for digital, first by introducing winery e-commerce with Inertia Beverage Group that transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com. He is considered the wine industry’s foremost futurist and thought leader, able to harness the power and potential of digital tools and methodologies to move the industry into the future. If you want to find out more about Paul Mabray you can check out his social media and website! Twitter: @pmabray – https://twitter.com/pmabray Facebook: @pmabray – https://www.facebook.com/pmabray LinkedIn: @pmabray – https://www.linkedin.com/in/pmabray/ Website: pix.wine Email: paul@pix.wine For more information on Steve Raye you can check out Bevology inc here www.bevologyinc.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

In today's podcast we'll be discussing data and the importance of measuring what matters.  Paul Mabray, the CEO of Emetry joins us to discuss how wineries can leverage data analytics to better answer questions and understand their consumer.Emetry is analytic software for the wine industry that provides unique insights aimed to drive business revenue and more informed decision making.In this podcast, we discuss what type of data is outdated and which ones are needed to compete in today’s highly fragmented market. Guest Profile:Paul Mabray has been on the forefront of technology innovation for the wine industry for two decades including Wine.com, WineDirect, and VinTank which was acquired by the W2O Group. Vintank has been a continuation of his desire to help revolutionize the wine industry by bridging the gap between wine and the digital world. Paul has been in the wine and spirits industry for over twenty years. He has worked for Napa Ale Works, Niebaum~Coppola, WineShopper/Wine.com and also was the North American Beverage Consultant for Sumitomo Corporation of America from 2002 through 2005. He founded Inertia in 2002 as one of the first major companies established to bridge the barrier between wineries and their customers. A four-time American Wine Blog Awards finalist, he has also been a guest lecturer at UC Berkeley’s Haas School of Business, UC Davis and many other symposiums, seminars, blogs, and periodicals for his leadership in the wine industryVisit their website to learn more: https://www.emetry.io/ Follow the latest stories at www.bottledinchina.com or check us out on insta @bottled.in.china and make sure to like and subscribe on iTunes and Spotify!

On the show today: Google wins the battle for Waze; Pandora thinks like an upstart and buys a radio station; WholeFoods gets local farming; PointsSign may have invented the street sign of the future; Twitter sells health data to mine for clues; The NOAA starts crowdsourcing weather; iOS7 gets into location-based app recommendations; Coca-Cola partners with Spotify for PlaceLists. Our resource of the week is Contagious by Jonah Berger and special guest is Paul Mabray, founder of VinTank

Paul Mabray, Chief Strategy Officer at VinTank is leading the charge in social CRM for wineries, distributors, retailers and anybody interested in wine. And Jeff Haynes, editor at techbargains.com, evaluates tablets, from iPad to Kindle to Nook.

Jeff Lefevere and I are back with another edition of the Unfiltered podcast after nearly a year in hiatus. We are joined by Tina Caputo, the Editor-in-Chief of Vineyard & Winery Management magazine, Joel Vincent, Executive Director of the OpenWine Consortium and co-founder of VinTank, and Tom Wark from Wark Communications and FERMENTATION. Show Notes: 00:26 - Welcome & Introductions 01:18 - Wine Bloggers Conference 07:31 - American Wine Blog Awards 15:55 - Social Media & Wine 23:27 - “Robert Parker’s Bitch” video 48:58 - Tina’s Blog, The Wine Broad’s Board 49:35 - Tom’s Blog, FERMENTATION 49:51 - Jeff’s Blog, Good Grape Production note: My recording levels were not set correctly and attempts at adjusting this in post-production introduced a lot of noise. This has been corrected for the next episode. These things happen when you don’t podcast for several months ;-) Feedback: winecast@gmail.com Voicemail: +1-646-495-9203 ext. 19765 http://drop.io/winecast Copyright 2009 Acan Media, Inc. http://creativecommons.org/licenses/by-nc-sa/3.0/us/