Answer Me This For Entrepreneurs

Website: kimbuining.com Note: To view the site in English, click the English translation tab at the top. Download your Facebook group checklist YouTube: https://www.youtube.com/channel/UC7va2K9wQebLQYBNe8Ntkqw/featured

Simple Steps Go where the leads are Position yourself and your value Sale Website: https://www.ateameventcompany.com/ Download THE Ultimate Guide on "How to Get Butts in Seats" Facebook: https://www.facebook.com/ATeamEventCompany/ LinkedIn: https://www.linkedin.com/in/ateamevents/

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Cause Marketing is marketing done by a for-profit that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising. LinkedIn in a relationship platform. LinkedIn should ONLY take you 15 mins a day to leverage the platform Ideas on how to leverage LI or improve your profile:  When you set up profile, your headline generates your business type. Your headline is the most valuable piece of property you have on your LI profile. Tell them what you do and not what your title is. Come from the perspective of your potential client Your Summary is the next most important thing.   Framework.. My summary is “ This is Why People have to hire me I work with these type of people This is the prob I solve for you I deliver this result, and this is how I do it. Answer these questions in your summary and it does not matter what else they look at in your profile because you’ve answered the “What’s in it for you” question. Invest the time to find a banner pic that tells a bit about your business. Make it relatable to your audience. Make sure you have a headshot/profile picture. If you are a business owner, you should have a business page. It is not best practice to have your logo as your profile pic. Include Conversations starters:  Why you love your work Understand how you can be of help to someone as to how you can be of help to them Profile/Headline should be reflective of how you help your audience and include a profile pic. Sit down and write down what you do, what your audience gets from you, write in the 8 steps you take to complete that. For the next week writing 3 sentences about 3 of those things using open ended questions and post to LinkedIn.   LinkedIn Business Use Hashtags vs Groups No more than 3 hashtags If you create your own hashtag, you’re talking to yourself because no one is following i Create a list of 10 and vary them with your post to attack more like-minded people Think about what your audience may be searching for when using information on LinkedIn Postfity.com is an automation tool where the API code is not detectable Connect with Benita https://www.benitasamuels.com/ https://twitter.com/BenitaSamuels https://www.linkedin.com/in/benita-samuels/

Deliverability issues generally happen if there is something wrong with any or all of the following elements: Email content Authentication Email address, domain and IP reputation Bounces, Complaints, Blacklists, Spam Traps Email Compliance Laws Spam testing software: Postmark SPAM Check: Postmark is a free tool that evaluates whether your email copy contains SPAM words. It grades your content and makes recommendations. Litmus Spam Testing: Litmus has spam testing functionalities as part of its platform. It tests your emails against the major spam filters and makes actionable recommendations. Their tool also integrates with MailChimp and Campaign Monitor. Email on Acid Spam Testing: Similar to Litmus’s spam testing platform, Email on Acid tests emails against 23 of the most popular spam filters and the most common blacklist services. Mail Tester: Mail Tester is a free tool to check spam scores. You send an email to Mail Tester’s email address, and the tool calculates your spam score. Although they focus on newsletters, Mail Tester will work with any types of emails.

Show Highlights What is an SSL? “SSL” is short for Secure Sockets Layer and it allows you to send encrypted and secure data from the website visitor’s browser to the web server where your site is hosted. They have been around since 1995. It has a few iterations. Why do I need one? Security - You need to protect you visitors’ data, whether it is collecting emails or account information or even credit card into. Credibility - It never helps anyone's site to have the browser complain that it is not secure. People may think that your site is malicious. An SSL builds trust with your customers and makes it a lot harder for someone to impersonate your site to steal information or clients. SEO - You will rank higher on search engines. Google is now rewarding HTTPS served websites with higher rankings than HTTP served websites. In October 2017, Google rolled out even more aggressive notifications. Starting with Chrome 62 (released October 17, 2017), Google added the Not secure warning. How can I tell if a site is secure? You see the little green lock. Where do I get one? Many hosting companies make it easy to install a free SSL/TLS certificate via a service called Let’s Encrypt. Let’s Encrypt offers free unlimited SSL/TLS certificates. Here is a link of hosting companies that support Let’s Encrypt. https://community.letsencrypt.org/t/web-hosting-who-support-lets-encrypt/6920 You can also purchase them from 3rd party vendors. First you should decide what type of SSL you need and what warranty coverage best suits your business. Types of SSL Extended Validation Certificates (EV SSL) The highest-ranking and most expensive SSL certificate type is an Extended Validation Certificate. This type of SSL certificate, when installed, displays the padlock, HTTPS, name of the business, and the country on the browser address bar. Organization Validated Certificates (OV SSL) The Organization Validation SSL certificate’s primary purpose is to encrypt the user’s sensitive information during transactions. This version of SSL certificate has a high assurance similar to the EV SSL certificate, which is used to validate a business’ creditably. Domain Validated Certificates (DV SSL) Domain Validation SSL Certificate has a low assurance and minimal encryption, typically for blogs or informational websites.  Let’s Encryp provides a Domain Validation SSL Certificate. Wildcard SSL Certificates Wildcard SSL certificates are used to secure a base domain and unlimited subdomains. Purchasing a wildcard SSL certificate is cheaper than purchasing several single-domain SSL certificates Multi-Domain SSL Certificates Multi-Domain certificates can secure up to 100 different domain names and subdomains using a single certificate which helps save time and money Here are a couple of sites that list a number of SSL Certificate Providers, what types of SSL Certificates they provide, their warranties and yearly cost. https://digital.com/ssl-certificates/ https://www.buildthis.io/buy-ssl-certificate/ Is that all? You may need a plugin to make it all work, I recommend Really Simple SSL. Add the HTTPS version of your site in Google Webmaster tools and any other tracking scripts you are using. Set up a redirect on your site so that anytime someone tries to access the http:// link, they will be redirected automatically to the new one.

Show Highlights Personal Brand is: My  Dallas Life where I chronicle my activities around the Dallas/Fort Worth, Texas area. What is a Brand Ambassador? A brand ambassador is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. How did you become a Brand Ambassador? Initially started as a BA for my brother and sister in laws company http://www.kinglishapparel.com Who are you a Brand Ambassador for? http://www.kinglishapparel.com/ https://www.trainupachampion.net/ http://wearesurvivorsfoundation.org/ https://www.advisinggenerationz.com/ How can someone become a Brand Ambassador? Start off by emailing brands that you love and are interested in being a BA for and inform them what you bring to the table. You can connect with Debra "Queen" Cole, at 1QueenCole across all social media platforms. Websites: http://www.royalteatv.com/ http://www.kinglishapparel.com/

How do I know if my site has a problem with image size? https://developers.google.com/speed/pagespeed/insights/ https://gtmetrix.com/ https://tools.pingdom.com/ What do I do if the test shows that my images are effecting my page load time? Optimize: Choose right type of file Resize the file to scale Compress Tools: https://www.gimp.org/ https://resizeimage.net/ https://picresize.com/ https://www.befunky.com/create/resize-image/ Compression Plugins: ShortPixel Image Optimizer - https://wordpress.org/plugins/shortpixel-image-optimiser/ reSmush.it - https://wordpress.org/plugins/resmushit-image-optimizer/ EWWW Image Optimizer - https://wordpress.org/plugins/ewww-image-optimizer/ Lazyload Plugins: Lazy Load by WP Rocket - https://wordpress.org/plugins/rocket-lazy-load/ Crazy Lazy - https://wordpress.org/plugins/crazy-lazy/ A3 Lazy Load - https://wordpress.org/plugins/a3-lazy-load/ Final Process - review: Run you site through page speed test Use the correct image type and meaningful name Determine the size requirements scale the image to size Compress your images Test again

Forgetting to update your website (and a few security tips) Don't use "admin" as your WordPress user name (not the role) Use a less common password that is: Complex, Long and Unique (CLU) Password Resources https://1password.com/  https://www.lastpass.com/ https://keepass.info/ https://strongpasswordgenerator.com/ Having too many plugins Not creating a child theme when making changes Child Theme Genenator - https://wordpress.org/plugins/child-theme-generator/ Deleting content the wrong way and how it can create those dreaded 404 errors and make your SEO suck if you use redirects the wrong way Yoast SEO - https://yoast.com/wordpress/plugins/seo/ Not deleting the default content Sample Pages Hello Word

Schedule, if possible, everything! You can use a calendar Google is a good one and one that 4 Chicks recommend. Check out the Google Calendar Cheat Cheat Sheet at https://support.google.com/a/users/answer/9290350 Put a Time Limit on Your Time - Set aside particular days/times each week for sales calls, customer calls, and set up limits in your calendar https://calendly.com/ https://acuityscheduling.com/ Use the 2 minute rule to help avoid procrastination Attention Management - Focus and quit switching from one task to another The Prioritization & Delegation Matrix Bonus Tip: Set Aside Unstructured Time - Your Health is Your Wealth

What is leveraged and passive income? Memberships & e-learning - what are they, how are they different and how are they the same? How do entrepreneurs know whether a membership/e-learning platform is right for them and their business? Tech is often overwhelming for entrepreneurs. What is the tech involved if you want to launch a membership or e-learning site and what does a typical timeline look like?  Why is all this awesome for entrepreneurs and what should they do next if they are interested in exploring this further? Visit http://4chickswithawebsite.com/ Do forget to subscribe to the show!

FREE Website Page Speed Tools https://gtmetrix.com/ https://developers.google.com/speed/pagespeed/insights/ Email List Monitor list(s) How many folks are actively engaged?  List need to be authenticated on behalf of your domain  Email reputation (clean your list) Social Media Followers How many followers do you have. Is that number increasing or decreasing? If increasing, is that a direct result of a specific post? Unique Visitor Traffic - A term used in Web analytics to refer to a person who visits a site at least once within the reporting period. Each visitor to the site is only counted once during the reporting period, so if the same IP address accesses the site the site many times, it still only counts as one visitor. Website Bounce Rate - The amount of time a new visitor visits the site and immediately leave without completing any task. Bonus: An easy way to get started on monitoring your website performance  Set up a spreadsheet (google doc or excel) List metrics down one column  Across the top, put a date in that you will check performance each month  Add another column to indicate increase or decrease Look back on social media calendar or insights to determine which blog post had a positive or negative impact during the month. Make adjustments for the subsequent months as applicable  Don't forget to to subscribe to the show!

There's not enough time in the day for you to do everything in your business once you begin to scale. Make a list of the recurring activities or task that you do on a regular basis, document the process and determine the number of hours you may be able to allot to outsource. You can't clone yourself and YOU need to focus on the money making activities in your business. Set up some automation to free you up and we'll take a deep dive into the some roles that you may want to consider for hiring based on your business structure.  Technology is evolving and you don't have time learn all the latest programs and apps so hire specialist. If you need a support team to help catapult your business to the next level or support your next launch, contact https://4chickswithawebsite.com/ Don't forget to subscribe to the show!

In this episode of Answer Me This For Entrepreneurs, LaToya shares what the podcast is about and what you can expect from her and her co-host, Cyndi, Leigh, and Pat.   Don't forget to subscribe to the show!