Podcasts about google webmaster

This week, I posted the monthly Google Webmaster report and we had more search ranking volatility over the weekend. Google Search Console had huge delays...

Note I recorded and wrote this recap on Wednesday but scheduled it to go live on Friday morning, and I am offline for Passover. I posted the monthly Google Webmaster report...

Spotlight on scam avoidance. The internet is a new medium, but the scams are always the same. AND, they are 100% avoidable!  SpotLight on Success - Hosted by Rob Thrasher - New York Times recognized Digital Media Guru, Founder of SEO Secrets & former commercial real estate agent. SpotLight on Success is an ongoing documentary in business, entrepreneurship and success in general. Our typical target for our research is self promoters. We sometimes point out to the actual entrepreneur that they are an entrepreneur. Authors frequently are not aware of the fact that they are entrepreneurs...  Rob Thrasher is passionate about eliminating scams all together. If there is one scam out there, Rob wants to squash it in real time! Rob Thrasher is he owner of Thrasher Marketing and author of Secrets of the Search Engines, a guide teaching about Search Marketing mentioned in the New York Times in 1996. Rob is a proud veteran with a Wartime Service Medal, Good Conduct Medal & Military Sharp Shooter decoration. Rob was also a Master at Arms, Nuclear Technician, Signals Intelligence National Security Officer & Crypto Tech-Certified Hacker. More recently, Rob is a Google Guide, Google Webmaster, Radio Show (SpotLight on Success) Host-Producer and former Commercial Real Estate Salesperson.  Meet Rob in LinkedIn and Facebook. ON-DEMAND EPISODES

This week, Google pushed out a revamped Google Webmaster Guidelines and renamed it the Google Search Essentials. Google also seemed to release an unconfirmed Google search ranking algorithm update. Google told us that the product reviews...

This week, the team talks about Google Webmaster Guidelines. Everything from what these guidelines are to what we look at is explained in this episode.

Doug talks to Jesse Lakes about Sponsored Link Attribution based on the Google Webmaster guidelines. But we talk about the Amazon Associates Operating Agreement. Doug also gives a little update at the end. GeniusLink Using “rel=sponsored” with Amazon Affiliate Links AmaLinks Pro Previous interviews with Jesse: Supply Chain and Out of Stock Issues DS300 Jesse Lakes Authentic Reviews, New Amazon Associate Programs [Jesse Lakes, Geniuslink] Running Experiments Jesse Lakes of Genius Link Jesse Lakes on Amazon Commission Rate Change Amazon Associate Disclosure FTC Rules Jesse Lakes, Geniuslink Jesse Lakes Acquiring Companies and Growing  Amazon Best Practices with Jesse Lakes of Geniuslink Jesse Lakes of Geniuslink Shout out to ODYS, a sponsor of the podcast. $100 (USD or EUR) added to your account as a welcome bonus if you are accepted! Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Doug talks to Jesse Lakes about Sponsored Link Attribution based on the Google Webmaster guidelines. But we talk about the Amazon Associates Operating Agreement. Doug also gives a little update at the end. GeniusLink Using “rel=sponsored” with Amazon Affiliate Links AmaLinks Pro Previous interviews with Jesse: Supply Chain and Out of Stock Issues DS300 Jesse Lakes Authentic Reviews, New Amazon Associate Programs [Jesse Lakes, Geniuslink] Running Experiments Jesse Lakes of Genius Link Jesse Lakes on Amazon Commission Rate Change Amazon Associate Disclosure FTC Rules Jesse Lakes, Geniuslink Jesse Lakes Acquiring Companies and Growing  Amazon Best Practices with Jesse Lakes of Geniuslink Jesse Lakes of Geniuslink Shout out to ODYS, a sponsor of the podcast. $100 (USD or EUR) added to your account as a welcome bonus if you are accepted! Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Doug talks to Jesse Lakes about Sponsored Link Attribution based on the Google Webmaster guidelines. But we talk about the Amazon Associates Operating Agreement. Doug also gives a little update at the end. GeniusLink Using "rel=sponsored" with Amazon Affiliate Links AmaLinks Pro Previous interviews with Jesse: Supply Chain and Out of Stock Issues DS300 Jesse Lakes Authentic Reviews, New Amazon Associate Programs [Jesse Lakes, Geniuslink] Running Experiments Jesse Lakes of Genius Link Jesse Lakes on Amazon Commission Rate Change Amazon Associate Disclosure FTC Rules Jesse Lakes, Geniuslink Jesse Lakes Acquiring Companies and Growing  Amazon Best Practices with Jesse Lakes of Geniuslink Jesse Lakes of Geniuslink Shout out to ODYS, a sponsor of the podcast. $100 (USD or EUR) added to your account as a welcome bonus if you are accepted! Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Thrasher Marketing bases its SEO and online makreting on THE source for the information, Google(r). Googles guide to Search Optimization is the standard guide for all search marketers. Rob Thrasher, Thrasher Marketing Owner, Operator and Host of SpotLight On Success Radio focuses on three key markets for his Secrets of the Search Engines marketing strategies. Home Contractors, Restaurants and and Small Business owners are the three primary targets for Rob.  This program is based upon the marketing strategy we created specifically for Roofers, a.k.a. Roofing Contractors. Roofing Contractors are a different kind of business people. They are owned and operated by the same person, like any small business, restaurant, etc. But, contractors have specicifc business requirements that other business owners don't share. In this SpotLight on SEO for Roofers, Rob will explain Phase one of his three phase strategy for his roofing clients.    Rob Thrasher is the owner of Thrasher Marketing and author of Secrets of the Search Engines, a guide teaching about Search Marketing mentioned in the New York Times in 1996. Rob is a proud veteran with a Wartime Service Medal, Good Conduct Medal & Military Sharp Shooter decoration. Rob was also a Master at Arms, Nuclear Technician, Signals Intelligence National Security Officer & Crypto Tech-Certified Hacker. Rob is a Google Guide, Google Webmaster, Radio Show (SpotLight on Success) Host-Producer and former Commercial Real Estate Salesperson.  Meet Rob in LinkedIn, Facebook or his Website. Thrasher Marketing is located at 1002 Butternut St. Ste 4, Syracuse NY 13208.

Google has detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instructions and Guidelines on what Google considers to be part of White Hat SEO and anything apart from that is simply going against their Guidelines ( Black Hat SEO ) and might lead to website penalization or poor ranking results on SERP.In this episode I explain also the Skyscraper technique which was created by Brian Dean from Backlinko on how to create content that naturally attracts high quality backlinks and improve overall ranking.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

This week, I published the monthly Google Webmaster report, it is a good place to catch up and get a quick refresher on the month. Google has begun rolling out their third broad core update yesterday...

Hace unas semanas entrevisté en el podcast a Flor Terbeck, experta en SEO y a raíz de su entrevista surgió, entre los profes de esta edición de MELÓN (mi grupo de mentoring y mastermind para profes online de idiomas), un debate interesante con respecto a la importancia o necesidad de tener o no una web multilingüe. ¿Se hace preciso o es siempre aconsejable desde un punto de vista de posicionamiento SEO tener una web multilingüe para nuestro proyecto online de idiomas? ¿Cómo podemos crear una web multilingüe? Para hablar de estas y otras cuestiones, esta vez echo mano de Wajari Velásquez, consultor SEO afincado en Pontevedra. Con una honestidad que se agradece enormemente, Wajari nos ayuda a dar respuesta a esas preguntas que puede que tú también te estés formulando. Así que, ¡dale al play, profe! Para completar la entrevista, Wajari comparte con nosotros todos estos enlaces de interés: Guías SEO (y WordPress): Guía Hreflang para SEO: https://www.sistrix.es/hreflang-guide/ Guía de optimización SEO para principiantes (de Google): https://support.google.com/webmasters/answer/7451184?hl=es Canal de Google Webmaster: https://www.youtube.com/googlewebmasters Curso de WordPress en YouTube de Fernando Tellado (incluye consejos SEO): https://www.youtube.com/playlist?list=PLRbexnq_Bm4bfG8at1ECBUc8lSVTv9qqh En Yoast Academy tienen un curso gratuito si te suscribes que recomiendo: https://yoast.com/academy/ Plugins comentados en la entrevista: Polylang: https://es.wordpress.org/plugins/polylang/ We Glot: https://es.wordpress.org/plugins/weglot/ Rank Math: https://es.wordpress.org/plugins/seo-by-rank-math/ Yoast SEO: https://es.wordpress.org/plugins/wordpress-seo/ Broken Link Checker: https://es.wordpress.org/plugins/broken-link-checker/ --- Send in a voice message: https://anchor.fm/hoy-es-un-buen-di/message

Google Webmaster's blog: https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html?m=1 In a year where everything is constantly changing, Google is giving us a heads up. It’s unusual for the tech company to offer advance notice of upcoming algorithm changes. This time, however, they’re letting us know what they’ll be looking for and when the changes will go into effect. Jamie Kelly, director of marketing services at FWM, said, “They’ve given us the study guide before the exam, and let us know exactly what we need to do beforehand.” Jamie and Tom talked about Google’s core web vitals update, which won’t happen until 2021, and how it focuses on the more technical side of web development. Jamie said the new update will focus on user experience and three factors relating to it: page load speed, page interactivity, and page stability. What can you do now to make sure you’re ready when the changes roll out? Find out what Jamie suggests you do to make sure your website doesn’t take a hit in organic rankings and traffic.

In the previous episode we discussed what black hat SEO is and the different ways in which it is practiced. In this episode we discuss what you can do to avoid Black Hat SEO and getting penalised by Google as a result. Dubious methods like creating link farms, paid links, link endorsements and scraping content from other websites are some of the topics that fall under SEO. In order to stay up to date with Google webmaster guideline click hereDid you find this episode informative or helpful ? Let me know ! Share it on social media and tag me @augustinekiama on all social platforms.Until next time :)Background track from bensound.com--- Send in a voice message: https://anchor.fm/augustine-kiama/message

Dans cet article, j’explique ce qu’est la recherche sémantique, pourquoi elle est importante pour le référencement et comment vous pouvez utiliser cette stratégie pour mieux attirer les moteurs de recherche et améliorer la visibilité de votre recherche. Le terme sémantique a été inventé pour décrire la psychologie du langage. Semantikos en grec signifie « significatif », montrer, signifier, indiquer par un signe ». Par exemple, si vous demandiez à votre ami «Quel est le plus grand reptile qui vive actuellement?» Et que vous ajoutez ensuite cette question par «Quelle est sa longueur?», Votre ami comprendrait que vous faites référence au plus long reptile: le python qui est un serpent. Au lieu de répondre «Quelle est Quel est le plus grand reptile », Google fait correspondre les mots clés spécifiques de la phrase «Quelle est sa longueur» e servira des pages Web avec ces mots clés exacts. Pour simplifier, nous pouvons dire que la recherche sémantique cherche à comprendre le langage naturel comme le ferait un humain. Les deux principes de recherche sémantique Premièrement l’intention de recherche est la raison pour laquelle j’effectue une requête sur les divers moteurs de recherche. Par exemple ma recherche pourrait être pour apprendre, acheter ou trouver quelque chose. La signification sémantique des termes de recherche Deuxièmement, La sémantique n’est autre que l’étude du sens et des relations entre les mots. Dans une recherche, la sémantique concerne la liaison entre une requête de recherche, les mots et expressions qui y sont liés et le contenu des pages Web. En prenant en compte la sémantique, c’est à dire ce que les mots signifient, et non pas ce qu’ils sont, les moteurs de recherche m’affichent des résultats qui sont étroitement liés au contexte de ma requête de recherche. Donc nous pouvons dire que recherche sémantique est orientée par deux principes : En premier, c’est l’intention de l’utilisateur, et en 2, la signification sémantique des termes de recherche. En fait, Google a abandonné la chaîne de mots qui est tapée dans « recherche ». Il étudie le contexte de la requête et analyse l’intention de recherche pour fournir des résultats. Pour que les moteurs fournissent à l’utilisateur des résultats pertinents et personnalisés, il faut pour cela élaborer une stratégie d’optimisation pour la recherche sémantique. Pour une meilleure compréhension de l’intention de recherche, google utilise la recherche sémantique et ses possibilités illimitées. En fait, Google utilise beaucoup de données d’utilisateur collectées auparavant pour comprendre ce que les utilisateurs trouvent pertinents. Nous souhaitons tous qu’un moteur de recherche fait correspondre nos requêtes de recherche au contexte exact et nous renvoyer les résultats dans ce contexte. Google domine la recherche, et adopte une approche basée sur la sémantique (sens) Google a réussi a rendre la recherche plus intuitive, ce qui va m’aider moi en tant qu’utilisateur à trouver des résultats qui correspondent mieux à mes attentes. La recherche sémantique rend service à la fois aux utilisateurs et aux moteurs de recherche. C’est quoi les mots clés LSI ? C’est un système appelé LSI (Latent Semantic Indexing), sont des mots clés similaires à celui utilisé dans une requête de recherche. C’est une méthode utilisée par Google pour servir du résultat pertinent aux lecteurs. L’algorithme de Google utilise des mots et des phrases avec un haut degré de corrélation pour aider à déterminer la qualité et la pertinence du contenu par rapport au terme de recherche Comment optimiser mon contenu pour le référencement sémantique ? Que dois-je faire pour créer un contenu optimisé pour la recherche sémantique ? Nous pouvons optimiser notre contenu pour le référencement sémantique en mettant l’accent sur le sujet, pas seulement aux mots clés. Faire en sorte le contenu correspond le plus possible à l’intention de recherche. Inclure des mots clés associés dans votre contenu. Quand vous aborder un sujet, votre contenu doit donc être plus complet et utile pour l’utilisateur. Prenez la place du lecteur, et réfléchissez à ce que vous attendez comme réponse pertinence sur un sujet précis. Poser-vous des questions relatives au sujet et ensuite répondre clairement à toutes les questions. Prenez votre temps pour mettre en valeur votre contenu, et au retour, vous obtiendrez une récompense en termes de visibilité dans les moteurs de recherche. Pour optimiser les résultats de recherche en fonction de l’intention de vos utilisateurs, vous devez interagir avec vos clients par exemple, et demandez-leur de vous expliquer leur parcours pour consommer, comment ils ont utilisé la recherche, ce qu’ils ont pensé de votre site. Utiliser les données structurées pour mieux classer votre contenu Pour aider les moteurs de recherche à comprendre la signification et la pertinence de votre contenu consiste à utiliser des données structurées. Je ne vais pas ici aborder le sujet des données structurées, car il y a des tutoriels en abondance sur le web. Je vous conseille de consulter la documentation de Google sur les annotations de données structurées. En revanche , je peux seulement vous indiquer, que les données structurées ou le balisage de schéma, aident les moteurs de recherche à classer votre contenu et à identifier les informations pouvant être affichées dans des résultats de recherche riches. Pour que les algorithmes comprennent mieux le contexte, vous devez les aider avec les données structurées. C’est quoi les mots clés à longue queue ? Une autre tactique de référencement, consiste se concentrer sur les mots clés à longue queue. Vous trouverez ici un bon tutoriel les mots clés à longue queue. Il est prouvé par les spécialistes, qu’il est plus facile de classer les mots clés à longue queue que les mots clés plus courants. S’adapter aux nouvelles tendance SEO En résumé, vous devez s’adapter aux nouvelles tendance SEO, et pour cela, vous devez suivre les publications des meilleurs experts dans ce domaine. Google Webmaster vous sera utile a rester informé des dernières tendance dans le monde du référencement. Je vous conseille également de lire cet article sur tendances importantes SEO L’utilisateur occupe une partie très importante du paysage, il à une par d’influence considérable sur la croissance de la plupart des entreprises en ligne. En étudiant son comportement, nous pouvons cerner sa façon d’agir pour consommer en ligne. Ainsi, nous adapter à produire du contenu d’une manière orientée vers l’utilisateur, c’est à dire le client.. Si nous faisons rien pour réévaluer notre contenu pour le consommateur afin répondre d’une manière adaptées, nous ne pouvons pas répondre a ses besoins, et donc nous nous condamnons à disparaître. Lorsque vous écrivez sur une entité dans votre contenu, il faut donner aux lecteurs autant de contexte que possible. Nous pouvons éliminer le doute sur la signification de notre contenu, en utilisons toutes les phrases significatives auxquelles nous pouvons penser. Choisir les bons outils pour produire un contenu Autres conseils pour les débutants, utilisez des plateformes qui vous faciliterons la tâche pour améliorer votre classement auprès des principaux moteurs de recherche. WordPress est loin le plus facile et le plus pratique pour optimiser le contenu. Par expérience, j’ai utilisé des CMS et je trouve que les divers plugin que propose la communauté de WordPress sont faciles et efficaces pour le référencement. Quelques minutes suffisent pour configurer le plugin. Par contre Drupal propose des modules qui sont assez difficile à maîtriser et demande un long apprentissage. Au lieu de perdre du temps dans l’apprentissage, il est préférable de se concentrer sur l’élaboration d’un contenu pertinent. Élaborer un bon contenu pour plaire aux moteurs de recherche Surtout, il ne faut pas mettre en ligne un contenu tricoté en quelques minutes. Mieux prendre tout le temps qu’il faut pour voir des résultats au bout du chemin. La concurrence est féroce, et vous devez être au haut niveau pour gagner la bataille. Rien ne sert de courir ; il faut partir à point. C’est vrai que c’est fastidieux de livrer un contenu pertinent, mais c’est le prix à payer pour hisser votre marque en haut de la liste des principaux moteurs de recherche. De toute façon, il faut être crédible, et pour cela, votre contenu doit refléter votre sérieux pour le bien de votre marque.

Show Highlights What is an SSL? “SSL” is short for Secure Sockets Layer and it allows you to send encrypted and secure data from the website visitor’s browser to the web server where your site is hosted. They have been around since 1995. It has a few iterations. Why do I need one? Security - You need to protect you visitors’ data, whether it is collecting emails or account information or even credit card into. Credibility - It never helps anyone's site to have the browser complain that it is not secure. People may think that your site is malicious. An SSL builds trust with your customers and makes it a lot harder for someone to impersonate your site to steal information or clients. SEO - You will rank higher on search engines. Google is now rewarding HTTPS served websites with higher rankings than HTTP served websites. In October 2017, Google rolled out even more aggressive notifications. Starting with Chrome 62 (released October 17, 2017), Google added the Not secure warning. How can I tell if a site is secure? You see the little green lock. Where do I get one? Many hosting companies make it easy to install a free SSL/TLS certificate via a service called Let’s Encrypt. Let’s Encrypt offers free unlimited SSL/TLS certificates. Here is a link of hosting companies that support Let’s Encrypt. https://community.letsencrypt.org/t/web-hosting-who-support-lets-encrypt/6920 You can also purchase them from 3rd party vendors. First you should decide what type of SSL you need and what warranty coverage best suits your business. Types of SSL Extended Validation Certificates (EV SSL) The highest-ranking and most expensive SSL certificate type is an Extended Validation Certificate. This type of SSL certificate, when installed, displays the padlock, HTTPS, name of the business, and the country on the browser address bar. Organization Validated Certificates (OV SSL) The Organization Validation SSL certificate’s primary purpose is to encrypt the user’s sensitive information during transactions. This version of SSL certificate has a high assurance similar to the EV SSL certificate, which is used to validate a business’ creditably. Domain Validated Certificates (DV SSL) Domain Validation SSL Certificate has a low assurance and minimal encryption, typically for blogs or informational websites.  Let’s Encryp provides a Domain Validation SSL Certificate. Wildcard SSL Certificates Wildcard SSL certificates are used to secure a base domain and unlimited subdomains. Purchasing a wildcard SSL certificate is cheaper than purchasing several single-domain SSL certificates Multi-Domain SSL Certificates Multi-Domain certificates can secure up to 100 different domain names and subdomains using a single certificate which helps save time and money Here are a couple of sites that list a number of SSL Certificate Providers, what types of SSL Certificates they provide, their warranties and yearly cost. https://digital.com/ssl-certificates/ https://www.buildthis.io/buy-ssl-certificate/ Is that all? You may need a plugin to make it all work, I recommend Really Simple SSL. Add the HTTPS version of your site in Google Webmaster tools and any other tracking scripts you are using. Set up a redirect on your site so that anytime someone tries to access the http:// link, they will be redirected automatically to the new one.

►Marketinghope: https://marketinghope.net/►SEO Content, Foren Links & Outreach Links: https://marketinghope.net/seolab/►Die Marketinghope SEO Community: https://www.facebook.com/groups/marketinghope/—Show Notes:[00:08] Intro[01:14] Wann sind SEO Informationen 100% richtig?[06:40] SEO Influencer & Google Webmaster[09:25] Disclaimer: Unsere Aussagen basieren auf unseren eigenen Observationen[11:20] Test & Learn Mentalität / Evolution von SEO[13:45] Analyse von SERPs[16:35] Outro—Erwähnte Tools & Ressourcen:[02:32] Matt Digity: https://diggitymarketing.com/[02:32] Charles Floate: https://charlesfloate.com/[06:40] Backlinko: https://backlinko.com/[06:40] Neil Patel: https://neilpatel.com/[06:55] Google Webmaster Blog: https://webmasters.googleblog.com/[06:55] Google Webmaster Youtube Kanal: https://www.youtube.com/user/GoogleWebmasterHelp[12:55] Searchenginejournal: https://www.searchenginejournal.com/[14:40] Ahrefs: https://ahrefs.com/[14:45] Ahrefs Tutorial: https://youtu.be/3HlBqbpUsy0—Weitere Playlists:Marketinghope SEO Tutorials: https://www.youtube.com/playlist?list=PL_v5LFkdKNPuVsuWSIWypZZ06ctBqxJsBMarketinghope Podcast: https://www.youtube.com/playlist?list=PL_v5LFkdKNPtst_tn-nNCJ78nZ0K6lR5fMarketinghope Community Projekt: https://www.youtube.com/playlist?list=PL_v5LFkdKNPt9CFKAASpokjPeUiGd_Tx3Marketinghope SEO Audits: https://www.youtube.com/playlist?list=PL_v5LFkdKNPsdqD6M0k-foy3Z3nZZV4as—►Hier kannst du mich abonnieren: https://www.youtube.com/channel/UCLiYL3I6ZQThiWqSQjZOyKw?sub_confirmation=1

Don’t miss another digital marketing news roundup on this week’s episode of the award-winning EDGE of the Web podcast where we discuss busting EAT myths in SEO, Google shopping ads in more markets, and key takeaways from the Google Webmaster’s conference!

· Ojito con los PageSpeed de Google y la madre que los parió. Un sitio sirve para lo que sirve. Por mucho que Google quiera que tu web o blog sea perfecto para él, deberás pensar también si es perfecto para ti y para cumplir tus objetivo, ¿no te parece? Pues eso. Enlaces molones de lo que te cuento en el episodio: - Post del blog oficial de Google Webmaster: https://webmasters.googleblog.com/2019/11/search-console-speed-report.html Y hasta aquí la chicha. Hoy te queda un día menos para tu jubilación, disfrútalo.

In this episode, Marie discusses the latest news in the world of SEO, including: November 3, 2019 - possible quality tweak The most recent BERT info that is important to SEOs Summary of Dawn Anderson’s post on BERT - What SEOs need to know https://searchengineland.com/a-deep-dive-into-bert-how-bert-launched-a-rocket-into-natural-language-understanding-324522 Does Google have a BERT score? Does Google use Bert to understand pages? Site Kit by Google available for all WordPress users The new speed report in GSC - is it accurate? What Fitbit being acquired by Google could mean for SEO Highlights from the Google Webmaster Conference Controversy over how Google parses robots.txt Rich snippets bug affecting recipe sites You need to be https to appear for voice searches Can Google overwrite your phone number? CPU consumption of JavaScript can affect indexing Bing is going to hand out more penalties Should rankings change after you are moved to mobile first indexing? Can getting too many links too fast hurt? Can spammy links hurt a site’s ability to rank? Your GSC numbers could be off Google now showing short names in GMB Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/ Subscribe to the newsletter: Mariehaynes.com/newsletter 
Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

不可不知的 Google 測試工具及分析報表 今天瀏覽網站的時候，撞上了一個網站，介紹了很多種報表和工具，都是 Google 產品，就是一個報表和工具的概覽。 這個概覽相當齊全，舊的工具也有，我會把連結放進內容。 https://support.google.com/webmasters/answer/9133276?hl=en 這裡先簡單說一下，如果你有用 Search console，會發現很多是裡面本身有的工具，只是把它們放進這裡，比如有關效能、檢視、coverage、手機可用、AMP等等都是 Search console裡已經有的。 唯一沒有的是 AMP test，測試網站有沒有 AMP (移動加速頁面)。 例如我的課程網站沒有用 AMP，這個我自己也知道。 如果要知道對手有沒有，可以用手機進入網站，看是否有雷電符號就知道了，這裡只是把這個工具另外放進來。 另外有個 mobile friendly測試工具，我知道自己的網站是friendly的，手機平板都可以用。 其實自己用手機看就知道了，看得是否舒服，字體大小是否合適等等。 這個工具就很簡單告訴你網站是否 friendly，並有截圖。 此外有些Legacy report，例如有以前 Webmaster 的工具Crawl stats，不過9月初Google 的Webmaster tool已經關閉了，所以這堆Legacy report理論上沒用了。 所以這些頁面顯示這些工具，好像有點用，又好像沒用，很多跟Search console重複了，可能以後Google會慢慢更新。 這次分享就到這裡，有問題請隨時提問或發訊息，可以like或share；我也有Facebook和YouTube channel，我們下次見！ 網上課程網站: https://www.hdcourse.com Facebook: https://www.facebook.com/ivansopage YouTube: https://www.youtube.com/c/ivanso Linkedin: https://www.linkedin.com/in/ivanso/ Podcast: https://www.anchor.fm/hdcourse Amazon: http://amazon.com/author/ivanso Udemy: https://www.udemy.com/user/ivanso/ Skillshare: https://www.skillshare.com/user/ivanso Eventbrite: https://ivanso.eventbrite.com Slideshare: https://slideshare.net/ivancyso/

Vitali Zaidman is a full stack developer who works for WellDone Software Solutions and is currently working on a SEO project. Today’s show is about SEO for developers. SEO stands for search engine optimization, which helps your website appear higher on search engines.  SEO has changed a lot in the past 10 years. It has become much more regulated, and the “dirty tricks” of the past will actually penalize you, so it is important to do it properly. Today the best way to promote yourself on Google besides making good content is for developers to optimize the content, make it small, operational, secure, accessible, and operate on mobile. Much of it goes back to using semantic HTML since Google looks at it before looking at the structure of your website, how valuable it is, and how users interact with it. Having good semantics helps Google determine how valuable it is, so semantic HTML should be a top priority. Semantic HTML can also make your site more accessible to users, which will in turn give you a larger audience.  The panel talks about some of the challenges of SEO faced by companies. While bigger companies have the privilege of dedicated SEO teams, small companies often lack these specialists. Thankfully, Google has made their guidelines for SEO very accessible and gives you a lot of tools to track your optimization. The panel talks about different methods of SEO, such as including FAQ at the bottom of the web page, optimizing page speed, and image optimization. Structured data like questions and answers enriches the data that is shown for users on the search results page. To score your website’s SEO, Google released the tool PageSpeed Insights, which will assign your website a performance score.  Google uses two main tools to track a website’s SEO. First, they use real field data. If you opt in to ‘help improve Chrome’s features and performance’ when you install Chrome, it tracks how fast websites load on your Chrome, and they collect this information to understand how webpages load. It is required that your website has a certain amount of visitors to be tracked and added to the database. Second, Google has their own devices that will check your website. Currently, they are using a Moto G4 to test for mobile access, and a slow internet connection. Because of this, it is pretty easy to get a good score on desktop, but difficult to get a good score on mobile. The technology that drives all this is called Lighthouse.  Overall, performance is the main thing users look for, so aim for good performance and fast websites. The panel discusses the correlation between performance and SEO. For example, Fox News and CNN are two of the top search results for ‘news’, but they have a dismal Google PSI score. They conclude that performance shouldn’t be ignored, but be careful about directly correlating performance and SEO. They also caution against getting obsessed over certain aspects of SEO by themselves.  Panelists Dan Shapir Aimee Knight Charles Max Wood With special guest: Vitali Zaidman Sponsors Tidelift Sentry use the code “devchat” for 2 months free on Sentry’s small plan Elixir Mix Links SEO JSON Google Webmaster guidelines Google PageSpeed Insights Chrome CrUX Lighthouse Here's How the Google Speed Update Will Impact Your Site SEO for Developers - A Quick Overview Google Quality Guidelines Follow DevChatTV on Facebook and Twitter Picks Aimee Knight: Spotify CLI Dan Shapir: Chrome Dev Summit 2019 Dan Shapir on Twitter The Anubis Gates Charles Max Wood: St. George Marathon Vitali Zaidman:  Vitali’s website Arzamas Academy Follow Vitali on Medium and Twitter

Vitali Zaidman is a full stack developer who works for WellDone Software Solutions and is currently working on a SEO project. Today’s show is about SEO for developers. SEO stands for search engine optimization, which helps your website appear higher on search engines.  SEO has changed a lot in the past 10 years. It has become much more regulated, and the “dirty tricks” of the past will actually penalize you, so it is important to do it properly. Today the best way to promote yourself on Google besides making good content is for developers to optimize the content, make it small, operational, secure, accessible, and operate on mobile. Much of it goes back to using semantic HTML since Google looks at it before looking at the structure of your website, how valuable it is, and how users interact with it. Having good semantics helps Google determine how valuable it is, so semantic HTML should be a top priority. Semantic HTML can also make your site more accessible to users, which will in turn give you a larger audience.  The panel talks about some of the challenges of SEO faced by companies. While bigger companies have the privilege of dedicated SEO teams, small companies often lack these specialists. Thankfully, Google has made their guidelines for SEO very accessible and gives you a lot of tools to track your optimization. The panel talks about different methods of SEO, such as including FAQ at the bottom of the web page, optimizing page speed, and image optimization. Structured data like questions and answers enriches the data that is shown for users on the search results page. To score your website’s SEO, Google released the tool PageSpeed Insights, which will assign your website a performance score.  Google uses two main tools to track a website’s SEO. First, they use real field data. If you opt in to ‘help improve Chrome’s features and performance’ when you install Chrome, it tracks how fast websites load on your Chrome, and they collect this information to understand how webpages load. It is required that your website has a certain amount of visitors to be tracked and added to the database. Second, Google has their own devices that will check your website. Currently, they are using a Moto G4 to test for mobile access, and a slow internet connection. Because of this, it is pretty easy to get a good score on desktop, but difficult to get a good score on mobile. The technology that drives all this is called Lighthouse.  Overall, performance is the main thing users look for, so aim for good performance and fast websites. The panel discusses the correlation between performance and SEO. For example, Fox News and CNN are two of the top search results for ‘news’, but they have a dismal Google PSI score. They conclude that performance shouldn’t be ignored, but be careful about directly correlating performance and SEO. They also caution against getting obsessed over certain aspects of SEO by themselves.  Panelists Dan Shapir Aimee Knight Charles Max Wood With special guest: Vitali Zaidman Sponsors Tidelift Sentry use the code “devchat” for 2 months free on Sentry’s small plan Elixir Mix Links SEO JSON Google Webmaster guidelines Google PageSpeed Insights Chrome CrUX Lighthouse Here's How the Google Speed Update Will Impact Your Site SEO for Developers - A Quick Overview Google Quality Guidelines Follow DevChatTV on Facebook and Twitter Picks Aimee Knight: Spotify CLI Dan Shapir: Chrome Dev Summit 2019 Dan Shapir on Twitter The Anubis Gates Charles Max Wood: St. George Marathon Vitali Zaidman:  Vitali’s website Arzamas Academy Follow Vitali on Medium and Twitter

Vitali Zaidman is a full stack developer who works for WellDone Software Solutions and is currently working on a SEO project. Today’s show is about SEO for developers. SEO stands for search engine optimization, which helps your website appear higher on search engines.  SEO has changed a lot in the past 10 years. It has become much more regulated, and the “dirty tricks” of the past will actually penalize you, so it is important to do it properly. Today the best way to promote yourself on Google besides making good content is for developers to optimize the content, make it small, operational, secure, accessible, and operate on mobile. Much of it goes back to using semantic HTML since Google looks at it before looking at the structure of your website, how valuable it is, and how users interact with it. Having good semantics helps Google determine how valuable it is, so semantic HTML should be a top priority. Semantic HTML can also make your site more accessible to users, which will in turn give you a larger audience.  The panel talks about some of the challenges of SEO faced by companies. While bigger companies have the privilege of dedicated SEO teams, small companies often lack these specialists. Thankfully, Google has made their guidelines for SEO very accessible and gives you a lot of tools to track your optimization. The panel talks about different methods of SEO, such as including FAQ at the bottom of the web page, optimizing page speed, and image optimization. Structured data like questions and answers enriches the data that is shown for users on the search results page. To score your website’s SEO, Google released the tool PageSpeed Insights, which will assign your website a performance score.  Google uses two main tools to track a website’s SEO. First, they use real field data. If you opt in to ‘help improve Chrome’s features and performance’ when you install Chrome, it tracks how fast websites load on your Chrome, and they collect this information to understand how webpages load. It is required that your website has a certain amount of visitors to be tracked and added to the database. Second, Google has their own devices that will check your website. Currently, they are using a Moto G4 to test for mobile access, and a slow internet connection. Because of this, it is pretty easy to get a good score on desktop, but difficult to get a good score on mobile. The technology that drives all this is called Lighthouse.  Overall, performance is the main thing users look for, so aim for good performance and fast websites. The panel discusses the correlation between performance and SEO. For example, Fox News and CNN are two of the top search results for ‘news’, but they have a dismal Google PSI score. They conclude that performance shouldn’t be ignored, but be careful about directly correlating performance and SEO. They also caution against getting obsessed over certain aspects of SEO by themselves.  Panelists Dan Shapir Aimee Knight Charles Max Wood With special guest: Vitali Zaidman Sponsors Tidelift Sentry use the code “devchat” for 2 months free on Sentry’s small plan Elixir Mix Links SEO JSON Google Webmaster guidelines Google PageSpeed Insights Chrome CrUX Lighthouse Here's How the Google Speed Update Will Impact Your Site SEO for Developers - A Quick Overview Google Quality Guidelines Follow DevChatTV on Facebook and Twitter Picks Aimee Knight: Spotify CLI Dan Shapir: Chrome Dev Summit 2019 Dan Shapir on Twitter The Anubis Gates Charles Max Wood: St. George Marathon Vitali Zaidman:  Vitali’s website Arzamas Academy Follow Vitali on Medium and Twitter

Google Search with Google Webmaster Trends Analyst John Mueller by Robert Palmer

前幾天在Search Engine Land看到一篇文章，原來Google去年有3234個更新。 Google演算法一向有更新，官方會公佈較重要的，其他的有可能在市場上被發現，經詢問Google再確認。 有很多途徑可以探視到Google的更新。 其中有一個SEO工具MOZ，由於它不停跟進，因此提供了更準確的3234個更新，也就是平均一天9個更新。 2009年的時候，平均一天只有一個更新，而現在每日的更新數量則增加近十倍。 更新包括很多方面，有些重要，有些不十分重要，重要的都有紀錄。 比如6月某些網站發生了重大事件，我有些客戶的網站也看到流量的較大轉變； 有些更新驗證後會被確認； 有些更新可能發生了，但還未驗證，所以未能確認。 作為一個網主，或替客戶管理網站/SEO的業者，對於瞬息萬變的網絡世界，要如何應對並做得更好呢？ 首先，可以利用MOZ查看更新，不過這也只限於看到資訊，而當中有很多更新是背後的演算法，就算得到資訊，也就止於被動性的獲知而已。 可是有些是看得到的，比如featured snippets(精選摘要)，以前叫position zero； 手機版上多一個放我的最愛(favorite)的icon； 放Youtube視頻、放圖片或常見問題等等，都會以另一種形式在搜尋結果顯示出來。 以上提到的種種都應該做，如果網站沒有favorite icon就應該做一個，要有策略爭取排到’0’，看看有沒有足夠的內容放到Youtube，讓用家搜尋到不只是網站，還有Youtube內容。 在一年內有超過三千的更新，網站的速度、是否手機友好、網站結構和內容編排是否吸引用家逗留、是否有足够的連結幫助導向各頁面，這些都離不開SEO的基礎和概念。 每天的十個更新不是每個都跟你有直接關係，有些只適用於外國，而且眾多更新你也不可能跟進每一項，所以只能盡力而為。 常去看看Google的Webmaster blog上的更新資訊，看是否有新的結構性的數據可以放在網站上(但這涉及技術性)，讓Google增加顯示你的網站內容。 如果對於這個視頻或課程有任何疑問，請歡迎留言。 覺得這條視頻有給你提供一點價值的話，請 Like 一下及分享給你的朋友。 另外，我還有很多教學視頻，以下有我的網站及Facebook專頁，多多指教。 Website: https://www.hdcourse.com Facebook: https://www.facebook.com/ivansopage YouTube: https://www.youtube.com/c/ivanso Linkedin: https://www.linkedin.com/in/ivanso/ Podcast: https://www.anchor.fm/hdcourse Amazon: http://amazon.com/author/ivanso Udemy: https://www.udemy.com/user/ivanso/ Skillshare: https://www.skillshare.com/user/ivanso Eventbrite: https://ivanso.eventbrite.com

¡Muy buenas, amantes del SEO!En esta ocasión, os traigo una tercera entrega de la ya conocida sección con consejos de John Mueller, en los Google Webmaster Hangouts.Para aquellos que no sepan qué son, consisten en reuniones que hacen mediante Hangouts con este empleado de Google para ayudarnos a entender mejor el algoritmo del buscador, y así poder perfeccionar nuestras estrategias de posicionamiento.He realizado una selección de los mejores resúmenes ofrecidos por DeepCrawl, así que... ¿qué te parece si le echas un vistazo? :)

¡Muy buenas, amantes del SEO!En esta ocasión, os traigo una tercera entrega de la ya conocida sección con consejos de John Mueller, en los Google Webmaster Hangouts.Para aquellos que no sepan qué son, consisten en reuniones que hacen mediante Hangouts con este empleado de Google para ayudarnos a entender mejor el algoritmo del buscador, y así poder perfeccionar nuestras estrategias de posicionamiento.He realizado una selección de los mejores resúmenes ofrecidos por DeepCrawl, así que... ¿qué te parece si le echas un vistazo? :)

Hey guys, Brandon Olson here. We got another episode of Rank Daddy TV. There’s a cool guy. Today, we’re going to do something a little different. I’ve never let this go to the public. This is something that we do for our Rank Daddy members. We have regular Zoom trainings. We set up a live conference, a live Zoom. Let you get on if you’re a member, ask questions in real time. We can cover topics, maybe you’re having issues. Cover an issue in your SEO agency or maybe in your prospecting. Whatever it is, it’s wide open. It’s question and answer and there’s also some things that we see maybe regularly. Topics being discussed in the Facebook group, so we’ll address those so everybody’s on the same page. Everybody’s successful. Everybody’s able to scale and continue to grow their SEO agency. I’m going to let you guys in. We just recorded one and it is live now in the Facebook group but I’m going to go ahead and put it on YouTube and stream it into this podcast video so you can actually see a little bit more about what you get when you join Rank Daddy Pro. There’s so much value, it’s insane. When you join Rank Daddy, you can come in for a dollar, you get more value for that dollar than you’d ever get on any other training platform you’ve ever bought, in your life, guaranteed. 30 days later, your $1.99 membership fee starts. If you haven’t landed a client 45 days following the process of at least $500 or 1,000 bucks a month, I will refund the first $1.99 thing. We literally give and give and give and we’ll give you complete access to everything, for a dollar, so you can test it and see if it’s even going to work for you, before you decide to even start paying or continue with the course. It’s not like you’re dropping four, five grand, on a high ticket course. Which is what this is, without seeing inside first. Flipping the script on the digital marketing space. You’re in for a dollar. We want you to land deals. We’re going to teach you and take you step-by-step, by the hand, how to land clients. Use the client money to pay your $1.99 for Rank Daddy. To cap ongoing education support and stop whenever you want. Go into your dashboard, hit “cancel” whenever you want to bounce out and you’re done. Let’s get started. Let’s take a look at what we covered on today’s Zoom training. Let’s go. Here’s the question; how can marketers like us, working only part time, and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say that guarantees are impossible? That’s the question and this podcast will give you the answers. My name is Brandon Olson and welcome to Rank Daddy. We’ll have some more join but we’ll go ahead and get started. Been a lot of new members coming in. A lot of common questions that we’re seeing so we’ll address some of those tonight. What’s one of the first things you can do … and, everybody’s muted right now but, when you comment, you can just unmute yourself so that way, we don’t have a lot of background noise. Say, you come across an issue. It can be prospecting, it can be whatever, part of the SEO process, what’s one of the first things you can do within the Facebook group to find the answer before you’ve even asked it and typed in as a post? Anybody? Somebody’s on the chat. Use the search function. Very good. Use that search bar. Whether you’re on mobile, whether you’re on desktop, if you want to find out all the different posts that people have mentioned or we’ve talked about about client landing and prospecting, put prospecting in there. You’ll get a wealth of information. This groups’ been open for well over a year now so there has been a lot of deep discussions on practically every topic that’s covered in the training. Sometimes, the search feature doesn’t work all that great. I’m trying to find posts that I made months back, trying to remember different words that were in there. Sometimes it doesn’t work so it’s not to solve all problems but if you’ve posted a question maybe, and you haven’t gotten the answer yet, start digging. Don’t wait for the answer to come to you. Use Google or use the search bar in the group to see what others have put about it. Second thing, contest. The contest for March is going really good. There’s actually a pretty close tie for the number of spots. It’s not performance based so literally, the newest guy coming in can win. It’s not based on, okay, Ed’s going to take everything because he’s landing six deals a week. We’re going to give away 100 bucks to 10 different people and a thousand dollars to one person. Every time you place an order on SEO Outsource or Localize, we’re tallying it. It can be press release, it can be citations, whatever. If you are a 10 pack or five pack of PBNs, you get a 10 entries or five entries. We’re mentally putting them all on a spreadsheet and at the end, we’re actually going to print them out, put them on paper, cut them up and use a fish bowl or something. We’ll probably do it live here on a Zoom or Facebook live in the group and announce it ahead of time so we can randomly draw the winners out of that. We’ve never done anything like that before. It’s always been performance based but it’s almost unfair to some of the new people coming in, to do it like that all the time because you got all these leaders who’ve been in here since the beginning, that just dominate everything. This is kind of a fair way to do it all. What else? What else? An other topic that has come up quite a bit, you’re coming into the training, seems like there’s so much to learn. You’ve got WordPress. You’ve got content. You’ve got how to build Web 2.0 sites. You’ve got on-page SEO, which is daunting all by itself. I’m going to open this up to you guys, what do you want to master? What do you learn? What is necessary to learn on all these things that are covered in the training? Anybody got any ideas? Hey Brandon, I’ll step in real quick. Yeah. A couple things for me. I was in the last Zoom call but to just get more clarity. I’ll just start with some of the basic, simple steps like; just setting up your payment plan to receive a payment. Following that step right there. That’s a good one. Maybe also like, for me in my situation, my challenges, follow along, because I work so much. I really only have two days, like Monday and Tuesday, that I can actually do this business but during the week, I get up at 5:00 but I don’t get home until about 7:00 at night so as far as follow-up, teaching maybe an email. I’m not good at writing but maybe some basic way to do follow-up through email. Something like that, simple like that. Here’s the subject line and then here’s a basic, two or three sentences that you can send this day and then two days out, then three days after that, as a follow-up. I think that would be really helpful, at least for me I think. That’s good. As far as the process goes; you land a client, you immediately, obviously, have to do on-page SEO first. Do you have to be a master at SEO and on-page, before you can get past that step? The answer is no. A lot of people are coming in … The things that you touched on are critical. You obviously have to know how to setup the credit card process or whether it’s your Square or however you’re going to take payment and you should do that before you even start prospecting. Somebody out there is like; “I got a guy, he says yes. What do I do now?” “Well, send him an invoice.” “How?” Oh, yeah, rewind. You should already have done that. You got to have processor if you’re going to actually want to take money from people. That’s something you have to do. It can’t be outsourced. That’s what I’m hinting at. All these steps in the training, you do not have to be a master at. You don’t even have to know it. You have to know the steps in order to educate a person on the SEO process and what’s going to happen so that they know what to expect but you do not need to know how to do the on-page SEO yourself. You do not need to know how to build WordPress sites. A little bit of editing and things like that, that’s great knowledge to know and that’s about my limit. I don’t know anything other than the basic stuff that the tools show, for on-page SEO. Like; finding their title and their H1. Yeah, I can go into WordPress and edit those things but I’ve never opened a screaming frog, ever. All these tools, I’ve never touched. Here I am, with a massive SEO agency and teaching hundreds of people how to do the same thing, successfully. How is that possible if I don’t even know how to do it? Because I’ve got steps in place that I know work, that we have quality control over, that you don’t have to rely on learning everything and become a master at everything to move forward. Many are coming in and they’re saying, “Okay, this is overwhelming. I got to learn WordPress. I got to do all this.” You don’t. You’ve missed probably one of the very first videos on it and maybe we need to mention it more clearly through the course. I know Kevin did it in the on-page. Look, if this is overwhelming, you do not have to know it. Just know that step one is on-page. Just know that step two is, when the on-page comes back, it’s press release and so forth. As long as you know what order of what has to happen when you land a client, you’re golden. We know that when we land a client, on day one, like when we get their money. Okay, their money hits our processor, hits our bank, we can now order on-page. We can order citations. We can order web 2.0 to start. We can’t order press release until the on-page comes back. We can’t order social signals until the press release comes back because it has to create a natural flow. The on-page is there so that it communicates with Google, they know what the page is for, what it’s about, what it wants to rank for. The press release, once that’s done, starts that foundation for trust. 500 or so media links all with massive trust, coming to the site. Once that’s done, you run the social signals, which creates the viral activity of all that news that was just put out. Google sees all these steps and they see how they happening in the natural order. That’s why the course is there and laid out in this order, because it creates a natural scenario of what would actually happen in real world, to a business who actually ran a press release, who actually did these things, that naturally builds trust. The web 2.0 are there and they’re just consistent until you get the guide glued to the top for multiple editions, then you can back up on your web 2.0 because that’s your link diversity, your link consistency because they’re coming in five days a week, or however often you have your VA build up. They’re coming from trust, they’re coming from … do follow links are coming from no follow links are coming from … some of the platforms have little trust, some have no trust. Some have a lot of trust but that’s the diversity. Google doesn’t want to see all home run links. People come into this and they’re like, reads through the course and then they’re like, “Okay, I’m going to start building PDNs and then I’m going to shoot 10 to this client and that’s a massive amount of trust.” Yes it is but what else is it? It’s a massive flag. It wouldn’t be natural for a landscaper in, whatever city, Plano, Texas, to suddenly have 10 massive PBN powered links that looks like they’re worth a thousand regular links all at once. Figure out what you want to learn and what you want to do. Some people like their on-page SEO. They like the technical stuff. Some people like the content writing. I just got to the point where I like to land clients so that’s why all the outsourcing stuff is there on all the other steps. People are also asking, “Can we outsource the prospecting part?” Guys, I’ve tried and tried and tried, spent thousands of dollars on all these other job type of platforms, trying to bring in recruiters, 50% commission, 100% commission on month one. I mean, sales people are sales people. They want to be paid good and be able to then take a break for a few months and the money keeps coming in, residual. I’ve tried everything, so have a lot of the heavy players here in the group. We haven’t found anything that works. This is something you got to learn how to do because it almost is like, you need the dialogue. When you set out prospecting videos, not everybody replies the same. I’m sure you’ve noticed that. You’re going to get a lot of the same, common questions but you need the dialogue to bounce off so you know what to reply with. Pretty soon, it’s going to come natural. You’re going to know what to say, when to say it. Then follow through with another leading question, just to get to that point. Yes, it’s your destination. You’ve got to go through nos to get there. Don’t take no as personal or no as the end. Go to somebody else. No means, I don’t know all the information. I don’t know, how does it really work? How can I really trust you? There’s so many things that no could mean. Keep digging. Keep digging. Stick to the system. Micro steps. Another topic I wanted to cover. We’ve kind of touched on it in the group. When you’re sending a screen cast, and you shot your video, you’ve gone through Google or maybe you saw the signs on somebody’s truck, you got to prospect. You build a screen cast based on module nine, copy that model, extend it out. I would recommend using your personal email address, and I’ve tested both ways. I’m getting 90% or more open rate, sending from a personal email, using a simple subject line, roof repair. A lot of these new guys are coming in and they think they know. They’re like, all this crazy, guaranteed SEO stuff, tactics, white hat. No, they don’t care about that. That’s instant delete for business owners. I’ve done retail businesses for many, many years and we’re inundated. We’re inundated by SEO people claiming they know everything and they’re going to rocket our business to the top. None of them know. None of them know. Micro steps. The first goal is to get them to open the email. You want to be sending from personal email and you want a short subject line. Once that’s opened, second goal is to get them to watch the video. You don’t want to put a book there. “Hey,” and explain everything that’s in your video. Two short lines of text. “I saw your truck at Home Depot. I do computer stuff so I looked up your website and I found these two things that you can tweak real quick to improve your rankings, check this out.” It’s simple. Laid back. Nothing sales-y. No money mention. Nothing else. Don’t even talk about yourself for more than five seconds. Goal three now, is to get a reply. Goal one; get them to open the email. Once they open the email, second goal is to get them to watch the video. Short text that convinces them, “Hey, open the video. It’s just two short things. Tweak these things and your rankings are … It’s what I do for a living. Just helping you out.” Goal three is to get a reply. The video should be short, to the point. Do not talk about yourself for more than five seconds. I know people come in, they immediately want to start that video with, “I am Brandon Olson. I run SEO web consulting. I’ve done it for the last 10 years. I’ve helped 276 clients get to the top of Google,” and they’ve already left. They shut it off. They don’t care. It’s not about you. It’s about them. Immediately, go in and have that thing queued up to their homepage or their website. When they click play, they go, “Hey, my webpage’s here. What’s he saying?” Then they’re gonna start listening. Micro steps. Yes, we want to get that prospect and we want to see them to the end where the first thousand bucks are hitting our credit card processor, but we cannot do it on visit one. We cannot do it on email one, video one. It’ll take 10, 12 back and forths, sometimes before you even get a conversation started. At that point, they’re going to realize you’re so persistent, maybe this guy does know what he’s talking about. Maybe this girl does know what they’re talking about and then they’ll start asking questions. Now you can get to those questions one by one, answer them. Don’t bring up the money until they do. Don’t even mention the price. Price is another thing I want to cover. My pricing has always been population based. Some of you are probably in the accountability groups and have heard Ed with his pricing models. His pricing models are insanely powerful. He doesn’t leave a penny on the table because he introduced that prospect, he finds out how much the average client is over a year, whatever. He’s got a little formula that works perfect for him. If you want to do that, great, because it works, but it doesn’t work for me. That’s the point. There’s so many different ways to do things, to determine price. Mine is fast; land a client, get them started, plug them in, let my team start and I move to the next. I don’t care if I’ve left a little money on the table because three, four months in, if I only started a guy in a quarter million population, at a thousand bucks, and he’s a roofer, I know that once he starts seeing results and his phone’s ringing off the hook and he’s seeing his rankings shoot from page whatever, to page one in a couple of months then yeah, now he’s starting to see money come in from my efforts. Now I can always go back and say, “Okay, this is costing a bit. I know you’re getting an ROI because I see you got three or four different keywords on page one. Quality, competitive keywords. Let’s bump this up. I don’t mind adding other keywords for you.” That’s kind of the good thing about having Google Webmaster tools or search console installed right in the beginning. Because, once that thing runs for a while, and this is in, I think, module six about content, putting massive content on, running a Google Keyword Report after a few months in, especially once you’ve started the campaign, you might have started with five or six keywords but you can literally add dozens and dozens or even a hundred more keywords to your search tracker or whatever rank tracking program you’re using. You’re instantly going to see that they’re not just ranked for these five, six keywords you’re working on. They are ranked for dozens. 10, 20, 30, 50. All pages one through three or four but now you can take them, sort them by impressions and there’s a video in there that teaches you how to do this. I’m not going to go into that. Generate the report, get the list of keywords. Search them by impressions. That means; which ones are being displayed the most? Weed out the crap because there’s going to be stuff like popper sites that are helping you with restaurants and stuff that I don’t know why exists. These words aren’t even on my site. Delete that junk out. Put those keywords in your Rank Tracker. Now show your client, “Look, here’s what we’ve been doing. We’ve started with just a handful of keywords but now, suddenly, you’ve got two dozen ranked in the first two pages. Now we can take some of these and maybe run through our web 2.0.” Make sure they’re in the content, for the biggest part. You can use them for anchors but that’s not really the preferred method anymore, to rank keywords. If they’re in your content, especially if you’ve created new pages and you’ve done the meta and the H1 with those new keywords, they’ll start ranking automatically because you’ve already got trust going to the homepage. That’s kind of some things I wanted to cover. We’ll open it up. I’ve got some more things but I want to hear what you guys got to say. What kind of questions are you guys running? What do you want to do? Hi, I have a question. Yeah Maya. Hello, hello Brandon. How’s it going? Good. I have a question about on-page SEO. The new training is great but then, I’ve sent my order to SEO outsource but there are a few things that I will have to do myself because they don’t cover it unless it was already done on a website. That’s to install Google Analytics and submit a site map and what else? Google, let me see, register the website with Google My Business. I don’t know if that’s the same thing as … No, it’s not. No, that … Okay. All these all important for SEO or not so much or … Do you see what I mean? Yeah. For sure. Google My Business, 90% of my prospects already have a Google My Business place. If yours don’t, have them do it. A lot of guys in the group like to do that and take control of somebody’s Google My Business account. I’m not into that. It doesn’t matter either way. You can. It’s kind of based on their email address. Their company email address so they got to log in or whatever. It’s so easy for them to just do it. Okay. Yeah. Get the postcard and verify it. As far as analytics and site map, those are just simple plugins, normally, on a WordPress site. I don’t know how to walk you through it but if just post and tag Kevin, he’ll help you out. Yeah, yeah, yeah. No, no. There are ways to do it. Yeah. That’s fine. Okay. They are really through SEO. Yeah. Analytics got some great data in there so you can see visits real time. Keywords they’re pulling to come into the site. It’s a lot of good data that you may be able to share with the customer at some time. I don’t really ever get technical with my clients unless they want to. I’ll have it installed. My team installs Google … I keep saying Google Webmaster Tools. It’s now Search Console and it probably has been for years. Okay. Search Console and Analytics, right up front in the beginning so that any data that we need, we can get to at any point rather than customer ask a question, and then … Exactly. You can install Analytics and then we will have the information like, one months from now, when the thing crawls. Yeah. Okay. Thanks. Sure. I have a question. Yeah, who’s this? This is Miriam. Oh, hey Miriam. Hi. I just joined today. Yay. Quick question about on-page SEO. You’re talking about WordPress. I have a friend who’s just starting a moving business and his website is not on WordPress. That’s okay. That’s okay. All right. Good. Yeah. Depending on what platform it is, some of the platforms will allow to do quite a bit of on-page SEO. The most important things, obviously, are your meta tag. Your meta title and your H1 because those are the ones that are going to match your anchor for your press release. Okay. If you figure to how, just post in the group and tag Kevin. He knows practically, how to do every platform. He is fricking insane. I’m so glad we brought him on the team. He has helped us through stuff that I didn’t even know existed. Tag him and he’ll help you with that. For sure. Okay. Thank you very much. Yeah. Hi Brandon. How’s it going? Good. Mason. Yeah. I just wanted to ask about, more in depth, when you go on Search Console and you find a bunch of additional keywords that your client site has. If you see many keywords, how do you determine what to put on the homepage or what to build separate pages for or should you just build separate pages for each individual keyword that the client … For example, my client right now, I’m noticing, has 300 keywords and then, I was only targeting like five or 10 of them. Then there’s like 300 of them that’s showing up on Search Console and they’re all around position like, 30 or something like that. How do you determine what to … I notice that you talked about building separate pages for some of them and blog pages for some of them but some of them, I feel like, would need landing pages and, would you put them on the homepage. Yeah. How do you determine those kinds of things? Homepage is always dedicated to the, either the brand, if you’ve got a multi-site client. Or, the primary one or two keywords. Okay. Never go back and tweak your homepage based on keywords you’re finding in Google Webmaster Tools. Oh, wow. Okay. Okay. Because then you’ll start losing ranking for the main keywords because you’re telling Google, “This page is no longer about this. It’s actually about this.” It’s kind of a subtopic, which usually, is what the keywords are that you’re pulling out of there. I use them as extra landing pages but I first sort them. You’re sorting them by impressions. You’re getting rid of the stuff that’s way down past page nine and finding the ones like you’re seeing, around position 30 or whatever. Page three, that’s great. Delete out the junk and then maybe, copy those out and stick them in a spreadsheet and ask are client, “Are there any of these things you want to go for?” At that point, sounds like you’re kind of in the campaign, at least a few months, to be able to get that kind of report. Unless the site’s been up for a while and it’s got some trust on it, some age. It’s only been the second month in the campaign. The site’s been up for a couple months but for some reason, it’s popping up really well so I’m really good about that. That’s good. Yeah. As you’re building landing pages too, you have to take that list of keywords and group them together because you can use two, three keywords, or even more if they’re related. You want to max it out at probably two, kind of different keywords but everything that is in that list is kind of encompassed or maybe is a subtopic of that keyword. You can start using H2s and stagger your page out like that. I wouldn’t have multiple keywords that are different from each other. If they’re similar, group them together on a landing page and then make another set of landing page for the other group. You’ve got your title H1 as your main keyword, out of that 30 and then, if there’s five or so that are kind of related, plug them in there also. Have the content written and have H2s with those keywords. Google will find them and figure out what you’re doing, for sure. Okay. The keywords to use also, I’ve noticed, are local relevant and some of them don’t have the locality region in there so we should definitely use the local relevance as the … No, at that point, you won’t need it. Google already now knows, what your local relevance is. Now for these other pages, you don’t necessarily need cities in every one of your meta titles. Oh. Okay. You can have them sprinkled. It’s not going to hurt. It doesn’t hurt even if you’ve already done it but it’s not required. Okay. Once your homepage starts to get trust and Google knows what city you’re in and now you’ve got other H1s that are just keywords … If they know you’re sitting in Plano and you’ve got roofing and you’ve got another one for roof repair and insurance claims, they don’t have to be tied to Plano anymore because that is now under the hierarchy of what Google already knows your sites about. If they are. That’s okay. I see. Okay. Then, in terms of anchor text, from those inner pages to the homepage, is it important to have those specific keywords on that page, being interjected in the homepage? That’s debatable. I like to take and not anchor them all to the homepage but anchor them to one of the pages on the navigation bar or, in your list of service pages. You might have some linking to home because it logically links to home with whatever word you’re using or if it’s keyword or whatever, but some of the other words in your article may make more sense to anchor to one of your service pages or one of your pages about roof repair or whatever. They don’t all have to go to the homepage. The link just flows a lot better and Google can crawl it a lot faster and get the results to you faster if they are linking to one of the core pages. Also, linking to another page. You want to interlink those too so it’s kind of like, the spiders can crawl all over because you’re leaving them paths all over the place. That’s super helpful. Thank you. Yeah. You bet. Good question. Louis, are you raising your hand? Hey. How’s it going? It’s finally nice to hear you guys. Can you hear me? Yeah. Yeah. All right. Perfect. Perfect. Just wondering, I’ve gone to the course for about a week now and I’ve done a lot of heavy weight here and just wondering if there’s a plan in place because I’m doing the screen casts and I’m trying to figure out how to handle a phone call. For instance, I could email back and forth. I’m pretty good with the screen cast. I’ve been trying to push those out. I’m just worried about objections and maybe, how to handle clients when they call in, maybe start asking me a bunch of questions that I might get unfamiliar with. Yeah. Man, if they’re calling you and you answer it and you don’t let it go to voicemail, you’re going to stumble through it until you figure it out. I used to let them always go to voicemail. Maybe they’ll leave me a question and I’ve got some information I can research before I call them back but soon enough, you get fluent with our language and really, the biggest thing is the SEO process. Man, if you can watch that video or get the script or whatever, and if you can answer and avoid so many questions that you don’t know they’re going to ask by just going over that. When they hear what you tell them, is going to happen, no matter what niche, “This is your process. This is how we rank sites on Google, on demand.” “We literally, will start and we’ll interview and we’ll look at your site and see. Have a professional writer write about you’re business. We’ll distribute that as a press release, to 500 TV and radio and newspaper type websites.” Just tell them that and that’s massive. I mean, you’re literally just walking them through what’s going to happen and then, by the time you get to the end, they have no more questions. Usually, they’re just ready to start. If they’re asking other questions, it’ll trigger stuff that you’ve gone over in the training and soon enough, you’ll get better and better and you’ll know even, what they’re going to ask before they ask it. There’s no way to know what they’re going to ask and if you’re going to be surprised at what there asking or even know the answer. If you don’t, say, “Hey, I’m involved in a network of hundreds of other SEO guys. Top, elite guys across the country. Let me run it by them and I’ll find out, what the best way to go is.” Great, great, great point. Would it be helpful to ask them a few questions? To get them … I always do. Maybe to find out where they’re at in their company. That’s exactly right. That changes the subject. That kind of shifts everything too. When they see that you’re more interested in them and what they want for their business than you are to talk about the money end of it, that’s massive to a business. When a guy’s sitting there trying to figure out how to help me grow my business and they’re asking me, “Would you rather have more residential clients or more commercial or whatever,” and you go through and figure out what they want to rank for, what they want to … more customers. What type they want. When you start getting into that, that really gets them to let their guard down too. Okay. You’ve been very helpful. I’ll DM you or … ask you for a few other questions later on. Thank you. Louis, you got one? You got your hand up there. Nothing? Okay. He’s good. Soaking it in. Who else? Hello? This is Dwight Norris. Hey Dwight. Hey, I have a question. I’ve been getting a lot of video watches from my recent screen cast, from local and non-local people. I’m wondering how I can go about following up about them because I can walk to the local one and the others, I can’t so I’m not sure what kind of strategy I should use. Okay. Maybe I misunderstood the question. You made a video and put it on your YouTube channel, you’re getting watches? On YouTube. Yes. Okay. The people watching are not in your local area? There’s one company that’s just a couple blocks from me and there’s two others that aren’t close to me that I can’t actually get to and speak to them face-to-face. You have an internet business so you’re not confined by … and a lot of people have to get past this in their head sometimes. You’re not confined by taking customers only where you live. I have had probably five customers from my city, for SEO. Everything else I’ve got, all over the states, Australia, Canada, everywhere. Followup by email, is what I recommend. I don’t normally call businesses, unless they’re really want to phone call, and then I will. I like everything back and forth in emails so I can remember when they reply. I can look at the strand and see what we talked about and keep going because some prospects will carry on for a couple of months before you really get anything going with them. You’re kind of building are pipeline that way. Yeah, if you’re getting views from other places, that’s great. That’s kind of a technique that we want to add to the training to show you guys how to build a YouTube channel and promote it like that to get people coming to you. You certainly don’t have to be limited to have customers only where you’re at. That’s why I started this. I wanted a business that I wasn’t tied to any geo, local area, I wasn’t tied to an office, I wasn’t tied to a time clock and I could literally do, and outsource every step of my SEO from my iPhone, from the Caribbean or Florida or Bahamas or wherever I was and they don’t know the difference. Okay. Thank you. Yeah. You bet. Hey Brandon, can I just … not going to ask a question but just kind of address what Dwight just said and maybe even Louis. Yeah. For sure. Because I’ve started using this more. I’ve been for about a month, been, I don’t know, and a half now, month and a half now, but I’m starting to realize; we have so much resources at our fingertips like what Dwight, you getting a bunch of views, which is great. A lot of people are sending out a screen cast, and getting your emails to be open but a lot are not necessarily getting their videos to be clicked on. They would love the fact to have like, even myself included, I’ve sent out probably, about 35 or 40 and I a lot of them have been opened but I think there’s only been three that have actually been clicked on to actually watch the video and I’m thinking, “Man, if they could only see the screen cast, they would open them up.” I’m really wanting to get better at those first two or three lines to be my body of the email, to get them open. Like Brandon says, just little steps. You got to just tweak a couple things. Keep it simple to get them to open it. For you, Dwight, I was thinking, why couldn’t you, as you’re already getting a bunch of views coming onto your site, why couldn’t you just send out followup, just like what you’re doing now, putting yourself on camera and just addressing the next stage in SEO process. Like Brandon says in the videos, we get addressed just the H1 and the meta title. The meta tag. Maybe number two, you address the situations. Number three, you address the not secure. Number four, you just keep going down the line. Addressing these certain things in the process and then that’s going to first of all, give them value. They’re going to see, they’re going to get familiar with who you are. That’s more and more contact with them so you’re getting that much more closer to closing them because you’re having four or five or six or seven different touches with them to where now, they’re going to ask you, “What’s the price for your service?” So on. You could just do it right there, in front of your camera, right there where you’re sitting right now, without ever having to leaving or ever having to pick up a phone. Oh thanks Andrea. I didn’t think about that. Getting value is definitely one of the best things that I could do. I think I’ll try to implement that with people that are actually viewing my videos. Well, along with that too, on the search, like Brandon said earlier, when we first started the Zoom, in search, if you could just type it in there, type in the search and asking followup methods. That’s what I’m going to do. Followup methods. I’m sure a bunch of stuff will come up because people have addressed this in the past. I have. That’s my challenge, is basically, a lot of the followup methods. I know I can do it. I’m not good at writing but I’m just going to go in there and get a bunch of different ideas and print it out in front of the main group because you’ll have many different people come at you with their different angles and you’ll be able to pick and choose what works best for you. Good stuff. Good point. For those of you who are doing this, saving your screen cast to your YouTube, it’s a great idea. Make sure you build your banner. Have a professional banner. Have it done on Fiverr or something or tag somebody in the group or post in the group. If you make a YouTube channel that’s professional looking and it’s got a link to your website in it and it’s got ways that you’re … I mean, you’re using that as another platform. Kind of like your web agency website, for people to contact you. Set it up as a business, your business YouTube channel. Now, all these videos that you’re showing local business owners. I mean look, after you do the 30/30, you’ve got 30 videos that you can plug in there. You can make playlists out of them. People are going to start finding these. Especially if you’re using keywords that local business owners maybe are searching for, in your title. Use it in your title and then the first line of your description and it’s going to help it come up the YouTube rankings. Another tip on tags for videos, and this works on anything. I use Rank Daddy Branded. One word; as a tag in every single video. When you see one of my videos, off to the side, you’re also going to see suggested videos. Some of them are going to be mine because Google relates videos. If a video plays, Google wants to immediately feed that watcher with something else that’s related. It doesn’t know what’s happening on the video. It only can go by text right? Maybe at some point, or maybe they’re working on it, I don’t know. Tags are heavy. Tags and hashtags. If you use one keyword that nobody else in the world who’s using so it’s unique to your video. Now suddenly, all 30 of your videos are related. If one’s playing and you’ve got a business owner that happens to find one, that thing ends and Google is now suggesting another one of yours so they’re going to watch that. Now they’re consuming all your content and they’re going, “Wow, this guy actually knows something that can probably help my business.” They click the little arrow down thing and they read the description. Make sure you got a clickable link in that description. Https://yourwebsite so that it’s clickable. When you do it, go through and make sure it works and it redirects to your business. Can’t tell you how many people have found my ways back to content me from YouTube videos. We’re still getting five or six joins a day, to Rank Daddy, from people finding the videos and it’s the same concept. They’re finding it, I make it easier for them to click and they are able to find brandonolson.com where they can PM me and ask questions and then get in the group or just join. Works the same way on SEO. Once the maps is all done out and finished, that’s, I think, another one of the trainings we’re going to put up. I’m working with another person in the group who is really knowledgeable about YouTube and YouTube ranking. We’ll probably make an add-on training for you guys, to help you with that because it’s just one more way to get in front of people. Google owns YouTube. You get a good YouTube video, it’s going to show organically in page one. I remember when I was really focused on trying to rank my agency website, I took up eight spots of page one. I took up two maps because I had two different addresses. One went to a post office and one was an actual business address. I had two websites, brandonolson.net and seo3.com. That was when Google plus was still up. I had two Google Pluses and I had two YouTube videos and like, it was plastering. Sadly, it’s rare for a business to start searching for local SEO and find people that way. I kind of gave up. I had some web 2.0’s ranked even, on page one. You can build web 2.0 websites and point other web 2.0 links at it and those will start ranking. There’s a lot of little techniques that you can use to get yourself out there, in front of people, so that you just got better odds at landing clients. That’s all it amounts to. Brandon, I just realized that you said I should have those public. I had it unlisted. I didn’t even think about that. Well, I’d put them on public. Now, if you get a business owner that says, “I don’t want that there,” then yeah, put it unlisted. Until then, you created that video, you’re just using their site as an example. I’ve never had anybody tell me, “Take my video down.” Kind of have to play that, however you feel about that. Do it. If I’m creating instructional videos and I’m using stuff that’s public information on the internet, I don’t see anything wrong with putting them on public. It’s already public, I’m just giving you tips. Something to think about. Why does a website rank at the top of Google? What has to happen for a website to rank? Needs trust. Yeah. Trust. Trust. Ultimately, actual web traffic is the strongest trigger. It would have taken trust to get it ranked to number one and now it’s got the most amount of traffic. This is why, as you go through your SEO campaign and you see that it’s so easy to take people from nonexistent or page four, five, six, seven, even three, to page one, super fast. 30 to 60 days. Now, when you’re on page one, the results got to trickle because now you got to beat the people who have actual web traffic. Web traffic, traffic coming to an actual website, people actually clicking on that and visiting the site trumps all the other search criteria. The more you put trust at it, trust will slowly overtake because now you’ve got trust, you’re on page one. Maybe you’re at six or eight or seven and you’re continuing to build trust with the process but you’re also starting to gain traffic. Now you’ve got multiple things so Google and their algorithm has to determine at some point, okay, these guys are almost break even with traffic. Your site’s a little bit more but you got a lot more trust signals so pretty soon, you’re going to bump a guy off. Yeah. Website ranks when it’s trusted. The end game is to get the traffic but you have to go through the steps. How do we get to the trust? The trust comes from the process. The trust comes, it has to be built in a logical, methodical, natural way. It can’t be gained or anything like that with Google. They have so many people questioning whether to spend a dollar to come into this program to learn because they’re afraid that what we’re teaching is shady techniques. I don’t know of any member past or present, who’s ever had a site slapped for a Google penalty or something, for doing something shady. The process brings trust. The site ranks for the words on the site. You’re building trust, Google knows what it’s about. Google is going to rank it because of the trust, for the words that are on the site and most importantly, for the meta title and the H1. Those are the two major things that tell Google what you want to rank for. What the site’s about. Many SEO guys are still under the misconception that a site ranks for the back link anchors that are pointed to that sit. They’re going out and they just massively build all these anchors that are Dallas plumber and Dallas roofer and whatever niche they’re in. It doesn’t work like that anymore. Those were off page signals but if you have too many of those, it’s obvious to Google, what’s going on. It’s obvious to us. We can look at a back linked profile and see that a site has been SEO’d because it’s not natural for 50% of all the links coming in to be the main keyword. It’s obvious what’s going on. Extensive research has been done by my team, by other SEO guys in the business, 70 to 80% of all the links coming in need to be either your brand, so your company name or a naked link, just the website. Rankdaddy.com. Whatever. Out of every 10 links, seven or eight of them have to be naked or branded. Google is so heavy on branding right now, try to squeeze the brand in the title. If you have room for your one main keyword and your company name, separated by the bar, do that because Google wants to start seeing brand mentions. Especially as the map training comes out and you’re going to see how important it is. It’s going to lend massively, to the trust factors coming into your site. Your site does not rank for the back links or the anchor text. It’s a massive flag if you just overdo that. What else? What else questions? Brandon. Yeah, Maya. In the training, Kevin mentions that if we don’t do URL of our website, we can find out if it comes up first in the searches. With the website I’m working on right now, it’s actually the website bookings.com that is first because well, it’s so big. That tells me that they’ve got more what? Pages or links? No, it’s a massively trusted site. Yeah. Yeah. But, you can beat it. I can? It’s there because nobody else has proven trust. We do this all the time. I’ve done resort things. We had a huge campaign for some resorts out by Disney and we were beating bookings.com, hotels.com and all these other things because, guess what? Bookings.com is a search engine. Okay. Google doesn’t want to give results to a search engine if they don’t have too. Cool. You have to prove you need to be there. Yeah. The other thing is, bookings.com homepage has a massive amount of trust. That’s right. That result that’s coming up is not the homepage, it’s one of the landing pages to whatever property’s on it. For sure. Yeah. It’s not as much trust. The top level domain has the trust but that page doesn’t so you only have to beat the trust that’s found on that page. Very easy to do. Okay. Brilliant. Yeah. Yep. Okay. Yep. I’ll work on that. Cool. What else? Stop me. Hey, there’s a post in the group and you’ve probably seen it. Just use the search bar. Bring on the objections. I just, I don’t know. It’s been months. I put it up there and I just said, “Hey, what are you guys running into as your prospecting?” I don’t know. There are probably 20 objections up there that me and some other guys have responded with what we actually say when that objection comes up. Look for that. Prospecting is the main thing. I mean, the process works. That’s not a question. It’s a matter of, “Now we got to get clients so we can just plug them in and make money and scale.” If we get good at prospecting and landing clients, the rest is game over because it’s literally, just plug it into the system and if you’re new, you do it by yourself. In 30 minutes, the whole month’s work for one client, and then you move on o the next one. Once you’ve got 10, 12, 15 clients now you can start looking at hiring VAs and sculpting and forming your team. Posting in UpWork for maybe SEO assistants and things like that and give them tasks and test them out. This is how I got my VA. Sakid, in the group, that you guys have seen post or reply every once in a while. I used to tag him. He’s been with me for over seven years. He started at $2 an hour. He’s in Pakistan. He now runs a team and we have offices in Pakistan. We have offices in Pakistan on the ground floor of the … I forget what building. He bought a house, a car. He’s got to be one of the highest paid guys in Pakistan. He runs a whole team there and he just started at two bucks an hour with me on UpWork and I gave him more and more responsibility. It’s real easy to take the steps in the beginning because it doesn’t take much time. Just focus on mastering and just, as much as you can immerse yourself on prospecting. Even if it’s taking other little courses or get on youtome.com for prospecting or other YouTube videos. There’s a lot of training on sales and closing and the more stuff that goes in your brain, the more that you’ll be able to use when it comes time to land a client. Even though, not that you’re using high pressured sales tactics but if you know how to deal with a client or a prospect, and how to walk them through the steps of a close so that they don’t feel like you’re trying to get them to sign their life away. It just gets easier and easier. I really, really like the video and I might need to redo it because I think it could be a little more clear. Think it’s either four or five. The five closes that are my go to closes. They guarantee … Man, I can’t even remember. I might have to pull it up. You know what I’m talking about, it’s on the blog. Episode four or five. What else? Any other questions? Yeah. I have another question about the objections post. I read it and I thought it was so good that I created a Word document with all the answers and I uploaded it. It’s in the … Oh, cool. Yeah. It’s in the group. It’s only the resources. Everybody can have a look at it. Files, in the Facebook- In files. That’s it. Yeah. Cool. There you go. That’s good. Yeah, because they were really good. You know how we sort of try to get them in and explain that we need two months for the site to reach page one? At first, I’m trying to, yeah, get them to try my services and once we get you to two months, I know they’re going to ask, “Tell me again. Why do I need to keep paying for SEO now?” I’m thinking one of the ways would be, once we’ve had a look at the competition and we’ve seen how many pages they have, how much more content and back links, I would say, we build up and we beat your competition. First, when you say … You’re probably not using this but it’s just maybe, how I heard it, it’s going to take us two months to get to page one. Right. I wouldn’t quote that because sometimes it’s slower. Okay. We got some clients that you have to just dig because they get stuck and their site doesn’t move past page two or three for some reason, for months. There could be little things on their site that Kevin will find. Anyway, but yeah. That can happen and when it does, you got to know what to say. I always, plant a seed in their mind in the beginning, not necessarily what I’m landing it but maybe after I send them the first report, after it’s been a month, I want to make sure they know how I’m doing this. I’m not going to use the PBN but I want them to know that it’s not necessarily hard work that’s doing this. They need to know that their site is being trusted, that we’re building and everything we do is to bring trust to their site. We own and maintain a network of sites that have a massive amount of trust with Google. I explain this to them so that they know because, if this ever comes up, I’m coming back to that. When they say, “Okay, I’ve been on page one for six months, why do I have to keep paying you?” Right. Yeah. That’s it. Remember when we first started the campaign, I kind of explained how we rank and hold your site there? We’re using that network of sites of ours. They’re very expensive to maintain. We add content to them. Run different hosting that not your average GoDaddy hosting, things like that. They cost a lot of money to build and maintain. We only use those sites for you. We don’t use one site and link to multiple people. That’s dedicated to you. For all of the links that come up to those sites, that’s hard cost for us, monthly. Your SEO fee is offsetting that. If you stop paying … Also, I’ve already told them that one link is like, we’d give you a thousand links all at once. If we’re six months in we they got 10 links coming out from these trusted, powerful sites that we’ve got, I ask them, “What is it going to look like if you stop paying and we delete your anchors or your links because we have to use them for another client that is paying to offset that? What happens? What’s Google going to see?” They’re going to see thousands of links leaving your site. Which is going to do what?” You get them to thinking. They’re like, “Oh yeah. No. Don’t. Let’s not even go there.” Plus, I say, “I mean, you’re paying a thousand bucks a month, you’re getting an extra 10 grand in revenue,” or what ever it is, “When do you stop that?” There’s ways to do it without threatening them. I like the reminder thing but in order to do the reminder, you have to have already explained to them how you’re doing it. I never use the word PBN because they may start looking it up and there’s so much bad press on PBNs. Oh, I see. Okay. PBNs are dangerous if you don’t know how to do it properly. Screw somebody’s site up. Yeah. Yeah. Good question. Okay. Thank you. Yeah. Some of these questions, and I’m glad we’re doing these Zooms because it’s so much more effective to hear an explained answer than to read it in a post comment. It’s hard for me to get all those words in that comment and make them make sense. Glad you guys are here. Anything else? We’re going to wrap it up. Quick question, if it’s all right. Yeah. It’s Miriam. Okay. It’s sort of a sales question, sort of. I recently spoke to somebody who right off the bat, told me he was window shopping. Just talking to a few different people, and that’s fine with me. He and I are in another group together and I thought, “Okay, let’s just spend some time getting to know this business.” Ask them a lot of questions. Give them a lot of general pointers. Then they’ll send me a proposal. After I went through in detail like steps and blah, blah, blah and at that point yeah, okay. I could send them a proposal but my gut reaction’s like, nah, I don’t want to send proposals. I’m just wondering, in the training, do you cover that? To me, I don’t want to work with somebody’s who’s like, “Ah, I got to think about it again.” We already went through your entire financials. You know that this is the only way you can do this. I don’t know. Do you cover that? Yeah. I never, ever, ever sent a proposal. I’ve never sent a contract in writing. I am as simple as, okay, it’s all back and forth. I’m answering your questions. You’re asking. At some point you’re going to ask a price. I’m going to tell you how much it is, I’m going to tell you what we do. I’m going to tell you what the SEO process is and that’s it. As soon as you say, “Yeah. Okay. Let’s do it.” I’m going to say okay. I’m going to send you an invoice. Fill out this form, which is my intake form and then I’ll send you an invoice and we’ll get started. That’s it. It’s all by email anyway. It’s it’s in the email. I don’t do formal proposals. I just tell them. There’s no point because I’m not making you sign a contract. You can literally stop whenever you want. I want them to feel like they always have a way out. Okay. Okay. Yeah. Okay. That’s a little been another question. That’s great. No contracts. Yeah. Just month-to-month. The only time I ever did a contract, we had a state wide insurance deal. I was partnering with a guy in Florida and they required it so I made him do it and we did it. All these thousand dollar a month deals are all no contract, stop whenever you want, because I want them to feel like they have no pressure and they’re not locked into something. They just need that. Even though we’re giving them that, we still remain in control because our network of incredibly powerful sites are holding their rank to the top and once they’re in month two, three, they’ve already seen their rankings launch to the top. Now they’re starting to see customers from our efforts and that’s why we’ve got a 90% retention rate, because it works. It sticks. Yep. Okay. Thank you. Good question. I was talking to my brother the other day. He’s in the group. We were talking about business and, this is going to apply to a lot of people in the group because we have such a diverse group here. It’s about branding yourself and not compromising or bending or folding or getting forced into a mold that you think some business needs you to be or act or dress or live in a certain place. He’s from Arkansas and he has this “Good Ole Boy” accent and he’s like, “I just want the type of client that I can go and we can have a beer after work.” That’s the type of clients he’s attracting. There are millions of businesses across America that want to deal with that kind of a person. If you’re that kind of a person, great. Don’t think you have to change to fit in the SEO mold. The SEO agency mold. Maybe you live in another country. Maybe you have a thick accent. Maybe your hair’s long or maybe you’re like me and 90% of the year, you wear shorts and flip flops. If a business owner’s not okay with that, that’s okay. There’s more businesses to catch. I guarantee you, there’s millions of businesses that are okay because I still know enough to 10x their business while I’m wearing my shorts and flip flops and doing all this from my iPhone. Don’t think you have to fit into a mold. Brand yourself. You look at the Rank Daddy logo, that’s me. Shorts and flip flops. I’ve gone to meetings like this and gone to clients in this and landed them. It doesn’t matter. If they have a problem with it, they’re not going to sign up and that’s great. You move on to somebody else. Just knowing that you can be whoever you are and do this business is a great feeling to me. Last thing I wanted to cover, Lebron James recently broke Michael Jordan’s record, right? I don’t know a lot of the whole stats and everything but this is about modeling someone or something that is successful if you’re trying to reach that level of success. There’s no reason to reinvent the wheel. There’s no reason to try to figure it out on your own. If you want to be successful at something, the fastest way, and Tony Robin says this, is to find somebody who’s already done it and model exactly what they did. Lebron, as a child, would buy packs and packs of basketball cards, hoping for a Jordan. He would study every aspect of Jordan’s game. Down to the way he wore his calf sleeve and turned it inside out so that the red lining showed. He studied and imitated. Drew profound inspiration from his … I’m reading this from an article that I read because it was so cool, his tongue wagging dunks. His fade away jumper. His competitive fire. The little details of the way Jordan wear his sneakers and shorts. Lebron, he admits he didn’t think he could be like Mike but yet, he modeled him. Does that mean you don’t have to put in the work? No, because he worked his butt off. Same with your SEO agency. You have to put in the work, even though you’ve got a system that you can plug into and model exactly, to get the results that so many in the group that are finding success, have done. Don’t veer. There’s no reason to make a step 3.5 and plug it in because you think it should go there. Doesn’t need it. We’ve done this on thousands and thousands of site already. It works. Follow the model. That’s it for today guys. We’re a little over an hour so we’re going to cut it there. I appreciate you guys. You find value in any of this, go to one of my YouTube videos and leave a comment like Andrea and a lot of these other guys. I appreciate you. Thank you so much for being here. I’m humbled at all of this. Love the group. I love the interaction, the engagement. Let’s keep building. Keep leaning on each other. We’ll get there. Ya’ll have a good night. Thanks Brandon. Bye. Thank you. Bye. Thank you, thank you. Thank you Brandon. Have a good one guys.

Rob Thrasher is he owner of Thrasher Marketing and author of Secrets of the Search Engines, a guide teaching about Search Marketing mentioned in the New York Times in 1996. Rob is a proud veteran with a Wartime Service Medal, Good Conduct Medal & Military Sharp Shooter decoration. Rob was also a Master at Arms, Nuclear Technician, Signals Intelligence National Security Officer & Crypto Tech-Certified Hacker. More recently, Rob is a Google Guide, Google Webmaster, Radio Show (SpotLight on Success) Host-Producer and former Commercial Real Estate Salesperson.  Meet Rob in LinkedIn, Facebook or his Website. Thrasher Marketing is located at 2217 Sunset Ave, Suite 900, Utica NY 13502. Call at (315) 235-3753.  Jim Smith - From structural draftsman, to the restaurant industry, general contractor and environmental contracting, Jim is also a decades long entrepreneur whose goal is the help people start a new business, build their security, worry less and live more. My reason for building my own business network is I realize the fact that Contracting and working for others was not building a security for me and I saw the residual income as a way to build a retirement income and get paid for the work I do get paid for the work I've done for a lifetime instead of for a short time I've met some very successful people and I'm following a system that is created 230 millionaires through a business everybody needs and everybody can afford. I am making a living and a difference.

¡Muy buenas, amantes del SEO!Vuelvo a la carga con la segunda parte del recopilatorio de Google Webmaster Hangouts (ver parte 1 aquí). Son vídeos de preguntas y respuestas que se hacen junto al trabajador de Google, John Mueller, para ayudar a los webmasters a entender mejor cómo funciona el algoritmo.Así que, he recopilado por segunda vez lo mejor de lo mejor de los resúmenes que hacen en Deepcrawl de esos vídeos. El objetivo de esto: haceros llegar ese contenido en español y sin temas sobre SEO para una minoría (a mi juicio). Como no hay mucho más que explicar, ¡te invito a darle ya al "Play"! :)

¡Muy buenas, amantes del SEO!Vuelvo a la carga con la segunda parte del recopilatorio de Google Webmaster Hangouts (ver parte 1 aquí). Son vídeos de preguntas y respuestas que se hacen junto al trabajador de Google, John Mueller, para ayudar a los webmasters a entender mejor cómo funciona el algoritmo.Así que, he recopilado por segunda vez lo mejor de lo mejor de los resúmenes que hacen en Deepcrawl de esos vídeos. El objetivo de esto: haceros llegar ese contenido en español y sin temas sobre SEO para una minoría (a mi juicio). Como no hay mucho más que explicar, ¡te invito a darle ya al "Play"! :)

SEO can be confusing. How do you even start doing SEO? Surely it's too techy and difficult to DIY your SEO, right? Wrong. Today's guest, Kate Toon, is the queen of SEO, in an industry full of dodgy “experts”. Today, we're talking about SEO basics and how to get your website found by Google - without it costing you a fortune or hours of your time. Kate's recommended links: Pingdom: https://www.pingdom.com/ Ubersuggest: https://neilpatel.com/ubersuggest/ Ask the Public: https://answerthepublic.com/ Keyword.io: https://www.keyword.io/ Google Webmaster tools/Search Console: https://search.google.com/search-console/ Yoast plugin for Wordpress: https://yoast.com/ Kate's Facebook Group - I Love SEO with Kate Toon: https://www.facebook.com/groups/recipeforseosuccess/ Kate's SEO Nibbles course (it's free!): https://therecipeforseosuccess.com/seo-courses/seo-nibbles/

En el podcast de hoy os traigo un recopilatorio de afirmaciones que hace John Mueller, un trabajador de Google que ayuda a webmastersa a optimizar sus webs, y concretamente en unos vídeos que hace respondiendo dudas, llamados “Google webmaster hangouts”.Hasta aquí bien. Tenemos a John Mueller, de Google, que habla sobre el algoritmo y da consejos, aunque haya que cogerlos con pinzas. Pero hay un segundo dato a tener en cuenta, y es que la web Deepcrawl.com siempre hace un resumen de las conclusiones más importantes de cada vídeo.Dicho así parece muy bonito, hasta que te encuentras con decenas de resúmenes… en inglés, y donde en cada uno de ellos, solo te interesan la mitad.Así que mi trabajo en este caso ha sido hacer el resumen de los resúmenes. Es decir, coger esas conclusiones que hacen en Deepcrawl, y seleccionar solo aquellas que creo que pueden sernos de más ayuda.

En el podcast de hoy os traigo un recopilatorio de afirmaciones que hace John Mueller, un trabajador de Google que ayuda a webmastersa a optimizar sus webs, y concretamente en unos vídeos que hace respondiendo dudas, llamados “Google webmaster hangouts”.Hasta aquí bien. Tenemos a John Mueller, de Google, que habla sobre el algoritmo y da consejos, aunque haya que cogerlos con pinzas. Pero hay un segundo dato a tener en cuenta, y es que la web Deepcrawl.com siempre hace un resumen de las conclusiones más importantes de cada vídeo.Dicho así parece muy bonito, hasta que te encuentras con decenas de resúmenes… en inglés, y donde en cada uno de ellos, solo te interesan la mitad.Así que mi trabajo en este caso ha sido hacer el resumen de los resúmenes. Es decir, coger esas conclusiones que hacen en Deepcrawl, y seleccionar solo aquellas que creo que pueden sernos de más ayuda.

Lincoln Parks with Webmobilefusion teaches us the basics on getting more attention through your website. Learn what you need to be doing to rank higher on google and be more visible to your clients. 1.Crawlable Accessible URL's (robots.txt) 2.Google Webmaster tools / Bing Webmaster tools 3.Keyword Research 4.Investigate SERP to determine what Google ranks high. (intent, content types) 5.Publish compelling Title tags, and Meta descriptions 6.Use Rich Snippets and Schema markup to enhance content 7.Optimize the pages for speed (AMP Yoast SEO) / Yoast SEO for Wordpress 8.Start a Podcast / Share pertinent Content 9.Optimize local citations on the website 10.Use SSL https 11.Use Videos 12.User Experience (Navigation on the website)

Cloud Wise Joe and co-host Chauncey help local businesses learn how to make the internet work for them, and not against them. In this episode, Google Webmaster guidelines and tools along with Google blacklisting are talked about and explained. Google Webmaster Guidelines: http://bit.ly/2iTAf4T

The next step in your blogging journey is your transformation from blogger to webmaster. I’ll tell you how to use Google Webmaster tools to find out where your traffic is coming from and what keywords people are using to find your content on Google organic search results. Subscribe in iTunes http://itunes.apple.com/us/podcast/ms.-ileane-speaks-podcast/id497327231Get free tips and resources to help you build a better blog and expand your audience! http://BasicBlogTips.com/emailFollow me on Twitter http://Twitter.com/BasicBlogTipsLike the Facebook Page http://Facebook.com/BasicBlogTipsAdd me to circles on Google+https://plus.google.com/112829233906811093453

Roy is joined by UK SEO Consultant Neil Walker to share SEO Consultancy Stories. The Regional Head of SEO at Mediacom, Peter Young joins them on the second half of the program. They also discuss the ongoing issue of getting weird messages into Google Webmaster tools.

Ross and John speak exclusively with Google Webmaster Trends Analyst John Mueller in a special 60-minute interview that includes topics like Google Plus, the Google Plus One button, and the metrics and tracking of both within Google Webmaster Tools and Google Analytics.

Ross and John speak exclusively with Google Webmaster Trends Analyst John Mueller in a special 60-minute interview that includes topics like Google Plus, the Google Plus One button, and the metrics and tracking of both within Google Webmaster Tools and Google Analytics.

Ross and John speak exclusively with Google Webmaster Trends Analyst John Mueller in a special 60-minute interview that includes topics like Google Plus, the Google Plus One button, and the metrics and tracking of both within Google Webmaster Tools and Google Analytics.

Diese Sendung steht im Zeichen der Google Webmaster Tools und der Video Sitemap. Und wir sind dieses mal ohne Gast aber dafür mit einer Verlosung am Start! Beginnen wir aber der Reihe nach mit den Hinweisen in eigener Sache. Die offene SEO-Vorlesung, die ich jährlich im Rahmen meiner Dozententätigkeit an der Hochschule Darmstadt anbiete, findet dieses Jahr am 08 Juli statt. Also jetzt schon im Kalender markieren, das letzte Mal waren wir überfüllt ;-)

(Abridged Transcript follows.) With Sandvox Pro, you can register your website with Google in order to give you better control over how Google lists your website. ... First, to perform site verification with the Google Webmaster tools, open up the inspector by clicking the "I" icon in the toolbar . . . then choose the Site segment . . . then the Google tab. Click the “Google Webmaster tools” link to go to the site. “Sign in” to Google Webmaster tools with your Google Account email address and password. When you “Sign in”, you are directed to the Google Webmaster tools Dashboard. Add your site by inputting the url . . . and click “Add Site”. Google Webmaster tools gives you access to the Overview page. Click the “Verify your site” link. Choose the “Add a meta tag” verification method from the dropdown menu. Notice the code they provide. Select it here . . . then “Copy”. I’ll go back to my site in Sandvox. In the site inspector, in the “Google” tab, paste the code into the “Site Verification” text box. Click the “Publish” icon in the toolbar to send the changes up to the site. Go back to the Google website and click the “Verify” button. Uploading the verification meta tag into the site’s root verifies to Google that you are the authorized site owner. By being verified as the site owner, you are able to examine any errors that Google may have with your website, choose how Google visits your site, and so on. You will be able to see information about your site verification almost immediately. In the second task, I will create a sitemap for Google. But first, it is important to define the differences between the “Site Map” page on your website and the Google sitemap. A Google Sitemap is not a page on your website, it is a special file that Sandvox can generate to communicate with Google about your website. In Sandvox, you are able to make a “Site Map” page to help visitors get an overview of a complicated website. In my website, Antique Cellphones, I have a Products page, a Contact Us form, a Blog page, a Terms of Service page, and a Site Map page. This “Site Map” page is to help human visitors find the pages they need on the website. I’ll show you how you can exclude a page from the human-readable “Site Map” page on your website and the Google sitemap. All the pages, in my site are listed here in the “Site Outline”. I’ll “select” the Terms of Service page. In the Page segment of the inspector, by “checking” or “unchecking" here, I can choose whether I want it included in the “Site Map” page on my website and the Google sitemap. Click on the Site segment in the inspector . . . and then the Google tab. Check “Generate Google Sitemap”. “Copy” the url Sandvox provides in the textbox. If I had not set up my website for publication, I would have to do that first, since I need to get the actual url of the published sitemap page for this process. Go back to the Google website. Choose “Sitemaps” in the Dashboard. “Paste” the sitemap url into the “My Sitemaps” textbox . . . then click “Submit Sitemap”. Google may also choose to make use of the sitemap page you provide as a hint for which pages are worthy of showing in sitelinks. It’s up to Google as to whether they will show Sitelinks on your website, but providing the sitemap is a good way to help Google do this. ... Sandvox automatically marks the Home page and all the pages listed in the “Site Menu” as the main pages for the site. Google integration with Site Verification and Google Sitemap Activation is complete. Every time I publish my site from now on, the sitemap page will be updated to reflect those changes. And Sandvox will automatically notify Google that the sitemap has changed.

We thanked the wonder mothers by showing off some of the search engine logos for the day. We discussed Google one box results found in the middle of the Google results. Google Webmaster relations was a hot topic in this podcast. Plus we discussed other stories involving Google, Yahoo, Ask.com and Live.com.