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Grant reacts to a Brewers series win in Minneapolis and previews the Cubs with Sam Olbur. What are the biggest games on the Packers schedule? Monday Mailbag closes the show. See omnystudio.com/listener for privacy information.
Prolific YouTube video essayist, & political commentator, Natalie Wynn, returns to Bad Faith after five years to discuss her critiques of the left & backlash to said critiques. Infamous for saying the left doesn't want power, but wants to endlessly critique power, Briahna pushes Natalie on her own theory of change, and whether it is in fact, the left, that misunderstands power. The pair also discuss a growing liberal interest in "violence on the left": Is it good faith concern following the latest Trump assassination attempt, or is it a strategy to derail legitimate anger -- the likes of which lead to healthcare CEO Brian Thompson's assassination? Finally, are women lonely? Subscribe to Bad Faith on YouTube for video of this episode. Find Bad Faith on Twitter (@badfaithpod) and Instagram (@badfaithpod). Produced by Armand Aviram. Theme by Nick Thorburn (@nickfromislands).
In an era of endless options and information overload, the clearest signals often come from how people use their most finite resource: time. In this 8-minute monologue, Sarah presents the Logistics Litmus, a behavior-first toolkit that converts scheduling patterns into decisive clarity. Listeners learn three practical micro-tests—the Booking Signal, the Cancellation Pattern, and the Shared-Slot Proposal—each with simple scripts, expected responses, and quick interpretations. Sarah maps a one-week plan you can run immediately, explains how to weigh empathetic context vs. red flags, and offers phrasing that keeps dignity intact while revealing follow-through. The episode is action-oriented: no theory-heavy detours, just repeatable moves that help you turn chemistry into a clear decision. Ideal for anyone tired of second-guessing, this piece gives tools to prioritize clarity over chemistry and make faster, kinder choices about who to keep investing in.Become a supporter of this podcast: https://www.spreaker.com/podcast/lets-talk-sex-and-dating--5052038/support.
Pam Bondi gets fired, but will she testify? A new law lets DeSantis designate "domestic terrorists" and Trump rails against a federal refuge program after the murder of a convenience store employee in Fort Myers. Antonio Fins, Hannah Phillips, Stephany Matat and Valentina Palm of the USA Today Network Florida unpack it all.
Episode 6 Litmus is like Law & Order: Sci-Fi edition...but with bombs...and better writing...and a character who fights robots on a nuked planet where the fleshy robot replicants beat the crap out of one of their own in some kind of confusing long con to trick the human, who is also falling in love with one of the fleshy replicants.....Okay it's not like Law & Order, but some law stuff happens :)I have never watched my performance in Battlestar Galactica...until now. Watch along for my real, unfiltered first reactions. It's like a DVD commentary, remember those? There will definitely be some behind the scenes stories ;) Full UNEDITED WATCH-ALONG available on Patreon with 2% Tier subscription.Send me an email ‣ thesackhoffshow@gmail.com Join us on Patreon! ‣ http://patreon.com/thesackhoffshowShop Merch ‣ https://shopstands.com/collections/the-katee-sackhoff-collectionWatch more episodes of Back to Battlestar: Katee's First Watch ‣ https://youtube.com/playlist?list=PLiHvVvKZ9lt4-IZiosUjdxqB7IEQJJ6RU&si=e6pD8zR7TQeggRT4-------------------------Follow me and subscribe to keep updated on The Sackhoff Show, my film and television work, and my many other adventures!INSTAGRAM ‣ https://instagram.com/therealkateesackhoff/FACEBOOK ‣ https://facebook.com/officialkateesackhoff/TWITTER ‣ https://twitter.com/kateesackhoffYOUTUBE ‣ https://youtube.com/kateesackhoffofficialThe Sackhoff Show SOCIAL:IG ‣ https://www.instagram.com/thesackhoffshowTIKTOK ‣ https://www.tiktok.com/@sackhoffshow
Welcome to the Newbreed Christian Community Podcast.In every generation, the purity of the gospel must be guarded. As conversations about prosperity, finances, and material blessings increase, believers must constantly return to the true center of the gospel — salvation through Christ.Today's teaching is titled:“LITMUS || MONEY, THE GOSPEL AND SALVATION”Midweek Service | March 11th, 2026A litmus test reveals the true nature of a substance. In the same way, the message of the gospel must be examined carefully so that believers can discern truth from distortion. The gospel was never designed to revolve around money — its foundation is the saving grace of God through Jesus Christ.In this clarifying and thought-provoking teaching, Pastor David Oghenerobor addresses the relationship between money, the gospel, and salvation, bringing believers back to the core message of redemption.In this message, Pastor David unveils:The true focus and purpose of the gospel messageWhy salvation must remain the central message of the ChurchThe proper place of money in the life and ministry of believersHow to discern when the gospel message is being distortedWhy the value of a soul far exceeds any material wealth
Today, I'm joined by Geoff Cook, CEO of Noom. Evolved from behavior change app to clinical health platform, Noom combines personalized coaching with medications like GLP-1s to forge health habits and drive long-term health outcomes. In this episode, we discuss using medication as a catalyst for behavior change. We also cover: Shifting revenue from medicated plans Microdosing GLP-1s Building the "Duolingo of Health" Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.noom.com Programs for weight loss and proactive health available - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) What's changed at Noom (02:00) Revenue shift (03:25) GLP-1s as catalyst (04:20) Food noise silence (05:35) Discontinuation rates (06:35) Medication to maintenance (07:00) Microdosing GLP-1s (08:35) Challenges and strategies (09:50) Self-experimentation & preventative health (12:20) Other supplements (14:05) Stacking habits (15:35) What belongs in clinical care? (16:20) Litmus test (17:20) Research investment and peer-reviewed studies (18:25) Largest microdose dataset in the world (19:30) Virtuous loop (20:30) Cue, micro-habit, reward framework (21:25) Gamification (22:32) Behavior change foundation (24:00) Condition advantage over competitors (26:00) Women's health, blood testing, & category expansion (26:35) Behavior, diagnostics, and clinical care (28:15) Blood testing for proactive health (29:20) Care stacks and vertical integration trends (31:10) IPO timeline and public market readiness (32:35) 2026 goals (33:40) Conclusion
The McGraw Show 1-28-26: Saved Items at Memorials, Casino Evolutions, Political Litmus Tests & It's Parade Season by
A campervan has been torched in a suspected arson attack just an ‘arm's length' away from where a young family was sleeping in Sittingbourne. Firefighters were called to battle the on-fire Volkswagen in the residents' car park outside the Litmus House flat block off Vellum Drive in the early hours of Monday morning. Also in today's podcast, a man accused of repeatedly stabbing a uniformed British Army officer in the street has pleaded guilty to a charge of attempted murder.Appearing at Maidstone Crown Court via video link from high security psychiatric hospital, he admitted trying to kill Lt Col Mark Teeton near Brompton Barracks on July 23, 2024.A yellow weather warning for wind has been issued as Storm Goretti is set to batter areas of the Kent coast.The Met Office says gusts in exposed areas could reach 70 mph, with the caution covering seaside towns in the south of the county. You can hear from a young mum who says writing about her husband's death made her go back to therapy, but also forced her to face the worst moments of her life.Emma Charlesworthdidn't want her partner to become just “another statistic” and hopes her new book will bring comfort to those who have been widowed young. And a 30th birthday party's being thrown for Ashford International Station - as a campaign to bring it back into use continues.The facility opened on this day in 1996 - the same year Legoland also welcomed visitors for the first time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Welcome to The Blathering LIVE on The Napzok Network. Part ramble, part rant, part joy, part anger -- but all done in the fashion of an old school radio show with segments and live listener calls. The on-air sign goes on, and the show goes from there. The live episodes are recorded on Ken's YouTube, Twitch, and Facebook channels.Get Ken's Comedy Album IN MY DAYPurchase Ken's book Why We Love Stars: The Great Moments That Built A Galaxy Far, Far Away.Enjoy The Moonagerskennapzok.com
Send us a textCan one AI system learn from every organ — and teach us something new about all of them?In this edition of DigiPath Digest #31, I explore how artificial intelligence is transforming pathology across multiple organ systems, revealing connections that help us diagnose faster, more consistently, and more accurately than ever before.From glomerulonephritis to hepatocellular carcinoma, AI is no longer confined to a single specialty — it's becoming the connective tissue between them.What's Inside:1️⃣ AI for Bladder Cancer Classification We begin with a multicenter study validating AI models for urothelial neoplasm classification using over 12,000 whole-slide images. Both CNNs and transformer models achieved high accuracy (AUC 0.983, F1 score 0.9). I discuss why the F1 score matters — and what it tells us about model balance between sensitivity and specificity.2️⃣ AI in Colorectal Cancer Care Next, we explore multimodal AI — integrating histopathology, radiology, genomics, and blood markers to modernize colorectal cancer workflows. AI now helps detect adenomas, infer microsatellite instability (MSI) from H&E slides, and predict treatment outcomes. I highlight the critical need for external validation, interpretability, and governance as AI enters clinical use.3️⃣ AI for Glomerular Nephritis Diagnosis A deep learning model trained on over 100,000 kidney biopsy images identified four nephritis types — FSGS, IgA, MN, and MCD — with over 85% accuracy. This technology could ease workloads and improve turnaround time in renal pathology. Still, I share why AI support may feel both empowering and unsettling for many pathologists.4️⃣ AI in Liver Disease (MASLD & HCC) AI is advancing noninvasive fibrosis staging and risk prediction in liver pathology. From large consortia like NIMBLE and LITMUS to predictive models for HCC therapy response, AI is moving us closer to precision hepatology. I also discuss the challenge of translating these tools from research to regulatory approval.5️⃣ Lightweight AI for Domain Generalization Finally, we look at one of pathology AI's biggest challenges: domain shift — when a model trained on one scanner or staining style performs poorly elsewhere. The new Histolite framework shows how lightweight, self-supervised models can generalize across data sources — trading some accuracy for reliability in real-world use.My TakeawayAcross every study, a single message stands out: AI isn't replacing pathologists — it's amplifying our vision. By connecting kidney, colon, liver, and bladder insights, AI is teaching us that medicine works best when it learns across boundaries.Episode HighlightsBladder cancer AI validation (06:41)Multimodal colorectal AI (12:38)Glomerular nephritis deep learning (19:29)AI in liver pathology (29:55)Domain shift & Histolite framework (38:17)Halloween wrap-up + SITC preview (46:18)Join me next time for updates from the SITC 2025 Conference, where I'll be live at Booth 415 with Hamamatsu and Biocare, discussing how AI and spatial biology are converging to drive clinical utility.#DigitalPathology #AIinHealthcare #ComputationalPathology #CancerDiagnostics #LiverPathology #RenalPathology #FutureOfMedicine #DigiPathDigestSupport the showGet the "Digital Pathology 101" FREE E-book and join us!
On Healthy Mind, Healthy Life, host Avik and mental health coach Davina Hehn cut through the fluff on anger. You'll learn how to read anger as data (not a defect), use nervous-system tools in the moment, and practice micro-repairs that rebuild trust at home and at work. Practical scripts, time-bound pauses, thought-stopping, and collaboration strategies make this a clear playbook for conflict without collateral damage. About the guest : Davina Hehn is a trained therapist turned mental health coach. She helps people advocate for themselves without causing harm, regulate their nervous systems, and parent with accountability and repair. Key takeaways : Anger is a pointer, not a personality flaw; it flags crossed boundaries, unmet needs, or perceived injustice. Do hourly micro-check-ins (jaw, heart rate, “cold-to-hot” scale) to catch activation early. Use a 30-second reset: notice body cues, name the need, choose a response over a reaction. Radical self-responsibility means holding multiple truths: “What I felt was valid; what I did wasn't helpful.” In-the-moment regulation: breathe with longer exhales; hum or lightly pinch fingertips for bilateral input; stay present. Create time-bound pauses: “I'm activated. I need 5 minutes. I'll come back.” Agree on a neutral cue word as a couple or family. Repair with consent and specifics: ask to revisit, share each perspective, name what you'll do differently next time. Aftercare matters: stop rumination with thought-stopping (visual stop sign) to complete the stress cycle. Prevention beats penance: set realistic timelines for behavior change; consistency rebuilds trust. Litmus test for action: channel anger into changes within your control; avoid rushing to act while still highly activated.SEO: anger intelligence, repair over rupture, parenting repair, conflict scripts, nervous system tools, relationship communication. How to connect with the guest Social: @AsteadySpace on all major platforms. Website: https://www.asteadyspace.com/ Brief intro: “A steady space to find balance, then go back into the world.” Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatchDM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and conversations on: Mental Health & Emotional Well-being Mindfulness & Spiritual Growth Holistic Healing & Conscious Living Trauma Recovery & Self-Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters. Subscribe and be part of this healing journey. Contact Brand: Healthy Mind By AvikEmail: join@healthymindbyavik.com | podcast@healthymindbyavik.comWebsite: www.healthymindbyavik.comBased in: India & USA Open to collaborations, guest appearances, coaching, and strategic partnerships. Let's connect to create a ripple effect of positivity. Check podcast shows & be a guest Listen to our 17 Podcast Shows: https://www.podbean.com/podcast-network/healthymindbyavikBe a guest on our other shows: https://www.healthymindbyavik.com/beaguestVideo Testimonial: https://www.healthymindbyavik.com/testimonialsJoin Our Guest & Listener Community: https://nas.io/healthymindSubscribe To Newsletter: https://healthymindbyavik.substack.com/ Our services Business Podcast Management - https://ourofferings.healthymindbyavik.com/corporatepodcasting/Individual Podcast Management - https://ourofferings.healthymindbyavik.com/Podcasting/Share Your Story With World - https://ourofferings.healthymindbyavik.com/shareyourstory Stay tuned and follow us Medium - https://medium.com/@contentbyavikYouTube - https://www.youtube.com/@healthymindbyavikInstagram - https://www.instagram.com/healthyminds.pod/Facebook - https://www.facebook.com/podcast.healthymindLinkedIn Page - https://www.linkedin.com/company/healthymindbyavikLinkedIn - https://www.linkedin.com/in/avikchakrabortypodcaster/Twitter - https://twitter.com/podhealthclubPinterest - https://www.pinterest.com/Avikpodhealth/ Share your review Share your Google Review - https://www.podpage.com/bizblend/reviews/new/Share a video Testimonial and it will be displayed on our website - https://famewall.healthymindbyavik.com/ Because every story matters and yours could be the one that lights the way! #podmatch #healthymind #healthymindbyavik #wellness #HealthyMindByAvik #MentalHealthAwareness #comedypodcast #truecrimepodcast #historypodcast #startupspodcast #podcasthost #podcasttips #podcaststudio #podcastseries #podcastformentalhealth #podcastforentrepreneurs #podcastformoms #femalepodcasters #podcastcommunity #podcastgoals #podcastrecommendations #bestpodcast #podcastlovers #podcastersofinstagram #newpodcastalert #podcast #podcasting #podcastlife #podcasts #spotifypodcast #applepodcasts #podbean #podcastcommunity #podcastgoals #bestpodcast #podcastlovers #podcasthost #podcastseries #podcastforspeakers #StorytellingAsMedicine #PodcastLife #PersonalDevelopment #ConsciousLiving #GrowthMindset #MindfulnessMatters #VoicesOfUnity #InspirationDaily #podcast #podcasting #podcaster #podcastlife #podcastlove #podcastshow #podcastcommunity #newpodcast #podcastaddict #podcasthost #podcastepisode #podcastinglife #podrecommendation #wellnesspodcast #healthpodcast #mentalhealthpodcast #wellbeing #selfcare #mentalhealth #mindfulness #healthandwellness #wellnessjourney #mentalhealthmatters #mentalhealthawareness #healthandwellnesspodcast #fyp #foryou #foryoupage #viral #trending #tiktok #tiktokviral #explore #trendingvideo #youtube #motivation #inspiration #positivity #mindset #selflove #success
Think frustration is just anger? Think again. In this episode, Andrew Oxley breaks down the Four Faces of Frustration (Red, Yellow, Green, Blue) and hands you a simple filter for leading when emotions get loud. You'll discover why self-diagnosing under stress rarely works, how to run the people vs. task and speed up vs. slow down tests, and the one question every leader needs to ask: "What's it like to be on the other side of you?" We also tackle the difference between problems to solve and tensions to manage, the First Law of Problem-Solving, and a practical path to influence: serve the people you already have. Clear. Actionable. Memorable. 00:00 – Cold open & setup 03:07 – "The least frustrating interview" (ironic hook) 03:48 – Why frustration? Making complex ideas simple (Mark Twain shout-out) 05:55 – Are these literal faces? Not all frustration = anger 08:20 – The tour: Red (intense), Yellow (optimistic), Green (quiet), Blue (worried) 10:50 – How to know your face; why self-diagnosis fails 11:10 – Two quick axes: People vs. Task; Speed Up vs. Slow Down 17:40 – The question: "What's it like to be on the other side of you?" 18:44 – Why the book is a fable (story vs. lecture) 22:27 – How long it is and how to use it 25:56 – Can we eliminate frustration? Problems vs. Tensions 27:41 – First Law of Problem-Solving: long-running issues = you're managing, not solving 30:00 – Mission over paycheck: engaging younger teams without the doom loop 31:14 – Litmus test: "Is it effective?" and why leaders change first 33:35 – Where to get it: Amazon + free copy via live workshop (transformingresults.com) 34:16 – "Serve, serve, serve" and the real measure of influence Website: https://www.transformingresults.com LinkedIn: https://www.linkedin.com/in/andrew-oxley-tog Facebook: https://www.facebook.com/andrew.oxley.758 Twitter/X: https://x.com/AndrewOxley YouTube: https://www.youtube.com/@andrewoxley-theoxleygroup
Have you ever dated someone you knew, logically, was a bad idea? A puppeteer twenty years your senior, perhaps?
The One Thing You Must Nail When Starting Your Cash-Based PT Clinic: Your Niche In this episode, Doc Danny Matta explains the #1 decision that will make or break a new cash-based clinic: defining a clear, winnable niche. He shares real client stories (Rainmaker → Mastermind), how his own clinic launched by owning the CrossFit space, and a simple 3-part test to choose a niche that actually grows your business. Quick Ask Like the show? Share it with a clinician friend or on your IG stories and tag Danny—help PT Biz move closer to the goal of adding $1B in cash-based services to our profession. Episode Summary Core thesis: If you don't define your niche early, your business will stall. If you do, traction accelerates. Rainmaker → Mastermind arc: Rainmaker helps you go full-time; Mastermind helps you scale beyond yourself into a standalone space and team. Real example: A client's schedule exploded after she narrowed her audience, created content for them, and showed up where they congregate (workshops + the right Facebook groups). Danny's launch playbook: He chose CrossFit in Atlanta (credibility + interest), then expanded later to runners and entrepreneurs as the clinic's reputation grew. Mission + money: “No money, no mission.” You can do pro bono after your model supports itself. The 3-Box Niche Test Can you help them? Litmus test: if you only got paid after they achieved the outcome, would you take the bet? Do you like working with them? Authentic energy wins. If you don't enjoy the group, your marketing will feel forced—and flop. Can they afford you? Some populations (e.g., heavy Medicaid pediatrics) won't support a cash model. Match your service to a segment with willingness and ability to pay. Why Narrow First (Then Expand) Speed: Clear messaging and offers convert faster when you're “the go-to” for a specific problem in a specific community. Referrals: Specialists are easier to recommend than generalists. Ops simplicity: Marketing, workshops, and content focus around one avatar—less guesswork, more reps. Expansion later: Once you dominate one niche, broaden to adjacent groups with confidence and social proof. Field Notes & Examples CrossFit start: High credibility (MobilityWOD teaching, comp-team experience) + enthusiastic buyer segment (membership fees, gear, coaching) = fast traction. Entrepreneurs niche: Emerged organically via networks; recurring “continuity” check-ins became a valuable service. Runners: Military background created deep reps with run-related injuries—an easy adjacent expansion. Pro Tips You Can Use Today Audit your schedule: Which past patients did you love helping? Start there. Map the congregation points: List 5 IRL spaces (gyms, clubs, studios) and 5 digital spaces (FB groups, forums, local hashtags) your niche already uses. Publish niche-proof: Create 3 quick pieces: a “Start Here” guide, a case study, and a workshop outline tailored to one avatar. Use the bet test: Would you take the patient if you only got paid after the result? Plan for give-back later: Build profitability first, then add pro bono for populations you care about. Notable Quotes “Until I got really clear on who I wanted to work with, I struggled to get traction. When I defined my person, my schedule exploded.” “No money, no mission. A strong business lets you create the impact you want—including pro bono.” “The riches are in the niches. Specialize first; expand later.” Action Items Write a one-page niche brief: problem, desired outcome, objections, congregation points. Book 1–2 workshops this month with that niche's top local hubs. Record a 3-part content series answering the avatar's biggest pains. Set a 30-day focus rule: all marketing time goes to this one avatar. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic. Mastermind: Scale beyond yourself into space, team, and systems. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.
Oklahoma's school superintendent is weaponizing education, forcing a political loyalty test from Prager U on incoming teachers from "blue" states. This isn't just about vetting educators; it's a blatant attempt to indoctrinate students with right-wing propaganda, rewrite history with claims like "slavery was better than death", and sideline critical thinking. This move undermines academic freedom, exacerbates severe teacher shortages, and sets a dangerous precedent for ideologically driven schooling, turning classrooms into battlegrounds for conservative narratives rather than places of genuine learning.News Source: Oklahoma to test teachers from New York, California for radical leftist ideologyBy Chris Williams for FOX 26 Houston August 19, 2025
VLOG Aug 26 Unsealing court docs, from OneCoin Greenwood to Yoga to the People https://storage.courtlistener.com/recap/gov.uscourts.nysd.610688/gov.uscourts.nysd.610688.259.0.pdfToday a habeas about ICE using MDC jail, Q&A on GEO's Moshannon detention facility. Litmus test on UN censors & firms https://www.documentcloud.org/documents/25979730-amid-un-press-freedom-claims-application-by-inner-city-press-to-enter-is-2025-litmus-test/
In this episode of Shark Theory, Baylor shares lessons from his first Hyrox training session at Training Mates East Dallas. Unlike triathlons where you just run, bike, or swim, Hyrox mixes running with functional obstacles—sled pushes, burpees, wall balls—and quickly exposed his weak spots. But instead of being discouraged, Baylor saw it as a baseline test and a roadmap for growth. What You'll Learn in This Episode: Why you need a litmus test to see where you're really at with your goals. The power of following experts who can break goals into directly transferable skills. How having a clear plan and roadmap makes even huge goals manageable. The importance of surrounding yourself with positive, committed people who push you further. Quote of the Episode: "You might not be able to run a mile today, but you can take the next step—and that's how you eventually get there."
Jake and Geoff discuss living in an HOA. Then the breakdown the three key litmus tests for whether you are a good human or not. Enjoy!
#241: Email Strategy | Email isn't dead – it's just changing fast.It's still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button.In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O'Malley (Founder, astral.), Jay Schwedelson (Founder, Subjectline.com & GURU Media Hub), and Jaina Mistry (Director, Brand and Content Marketing at Litmus) for a tactical session on what's actually working in email marketing in 2025.They cover:What an effective email marketing strategy looks like todayKey elements of great emailsHow to write irresistible subject linesAll the ins and outs of deliverability and landing in the inboxPlus, they tackle a live Q&A, hot takes on open rates, resends, clickbait, personalization, and how to fix your email marketing strategy.Timestamps(00:00) - – Intro to Beth, Jay, and Jaina (04:47) - – Why bad emails are killing results (07:19) - – How to think about email beyond lead gen (09:31) - – The real problem with how B2B measures email success (10:47) - – Open rates: Are they dead or still useful? (15:11) - – Should you resend to non-openers? The great debate (20:07) - – Deliverability basics: What B2B marketers miss (23:25) - – Personalization: What actually works (and what doesn't) (29:30) - – Why exclusion (not just segmentation) matters in email (31:45) - – AI summaries and how they're reshaping the inbox (34:30) - – Clicks vs engagement: What you should really track (36:55) - – Why structured clicks matter more than just "more clicks" (40:40) - – How to think about email length and structure in 2025 (43:51) - – Technical tips: Avoiding clipping, formatting for mobile (45:49) - – Clickbait subject lines: Where to draw the line (47:50) - – Final advice for marketers Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Vera Wylde and Jessie Gender venture out on the Battlestar Galactica and take in the entire voyage one episode at a time. Season 1, Episdoe 6: Litmus - After a Cylon is able to sneak onto the ship and let off a bomb, it's no longer possible to hide the fact that Cylons can look like humans. Hard questions are asked of the ground crew, by a character who desperately needs more nuance than she's given.
We're coming to you LIVE from the ProveIt Conference in Dallas, TX, where we're witnessing one of the most groundbreaking manufacturing and industrial automation events in history. Hosted by Walker Reynolds and the 4.0 Solutions team, ProveIt brings together 36+ vendors, industry leaders, and a massive community to showcase real-world digital transformation solutions—all connected to a unified namespace (UNS) virtual factory.In this episode, Dave and Vlad from Manufacturing Hub go behind the scenes with Walker Reynolds, discussing:✅ The vision behind ProveIt – What it takes to create a community-driven industry event✅ How vendors were challenged to solve real-world problems using real factory data✅ Key takeaways from top presentations – Tulip, Litmus, Concept Reply/Snowflake, Google Cloud, Dell Native Edge, and more✅ Lessons learned from integrating 36 vendors into a single, fully functional UNS✅ The future of ProveIt – What's coming for 2026 and beyond
Σε μια ταχεία και ριζική αναδόμηση της εσωτερικής διάρθρωσης του αμερικανικού κράτους και της εξωτερικής πολιτικής του προχωρά ο Ντόναλντ Τραμπ από τη μέρα που ανέλαβε την εξουσία. Litmus test της νέας προσέγγισης στα διεθνή ζητήματα, η έως και σοκαριστική στάση του Τραμπ στο Ουκρανικό. Αυτό είναι το κεντρικό θέμα συζήτησης των Γιάννη Ιωάννου και Ζήνωνα Τζιάρρα στο νέο επεισόδιο Cosmopolitica, από εμπειρικής και θεωρητικής σκοπιάς, καθώς και η πολυαναμενόμενη επίσκεψη του Κύπριου ΥΠΕΞ στη Δαμασκό της Συρίας.
A Time WarpBy FinalStand. Listen to the Podcast at Explicit Novels.What follows is a diversion from the central storyline, but it is crucial to understanding why certain members of the supporting cast are behaving the way they are.808 BCE near Halab in what is today's Northern Syria:For me, Cael Nyilas, it was a return to last night's horrifying scene that engulfed me. The screams of dying horses and moribund men crying the pantheon of life's final regrets. Blood, piss, voided bowels and the stench of comingled sweat and leather filled my nostrils. The true cacophony of battle was all about. The battle shock faded into an innocuous background distraction.In my heart of hearts, I felt at ease, even content. We were cut off and surrounded yet hardly hopeless. Men, my brothers-in-arms and the younger noble sons of Assur and Nineveh combined to put a press of shields, armor and flesh encircling us. Those 'pampered' aristocrats stank with fear and well they should. Death was still possible before their relief arrived.I hurt, Shara (my deity?), I was wounded, but it meant nothing. I laughed; a primitive version of 'atheists and foxholes' passing through my mind. This body had lived through much worse. The closest man, her deceased husband's cousin, and I lifted the shattered wooden chariot off the person our circle was centered on. My arm was extended to her.She was glorious, fierce and half-drunk with battle lust. I could feel her talon-like fingers through the leather and 'parzillu' scales guarding my bicep. She half jumped and was half pulled to her feet. Her kinsman presented her 'misplaced' sword, hilt first. In her eyes, I saw the burning intensity of the Shamash (Sun God, consort of Aya?) at the height of the Burning Season.Her martial mirth exceeded any other noise as it passed her lips."You took your time getting here," Shammuramat taunted me, not a true reproach. "I was so bored, I decide to take a nap in the shade of my conveniently overturned chariot." She defied all fortunes that conspired toward her demise; her own breed of madness."You looked so peaceful in your sleep, I didn't want to wake you," I bantered back. Her 'kinsman' scowled at my familiarity with his monarch. My champions, more like brothers to me than any kin born of my blood, had carved a gory swath to her stranded bodyguard. Mounted on Median steeds, we had pressed back the entourages of two Aramean kings bent on her violent passing.A barricade of overturned, or unattended chariots gave us space to dismount and perform our very visible rescue mission. All the pieces were right where she wanted them; everything unfolding according to her plan. Focus the enemy in the center with her person and the banner of Assur while the rest of her chariots and all of her cavalry swept through an unguarded wadi and fell upon them from behind.Brilliant. Somewhat less brilliant when faced with the desperate energy of our enemies, but her victory was already a certainty. The allied Western Kings were sure my command was attempting to snatch the Queen back to the safety of her infantry. Those hardy, foot-bound souls were still holding their own against the greater mass of the enemy footmen.The children of rebellious nobles bent every bit of their remaining energy, squandered their last reserves to ensure Shammuramat didn't escape. If the positons were reversed, they would have eagerly abandoned their troops and sought safety to the rear. The idea of Shammuramat being overwrought with terror was absurd.Our opponents' bellows for our blood turned into wails of despair. The charging, plumaged steeds of Assyria had appeared behind them. Our enemies had nothing left to slow the new arrivals down, much less stop them. For those who dared defy Shammuramat, Queen of all the Akkadians, the slaughter was just beginning."Come 'Alal' (that was me); I promised 'Atarshumki' I would kick his head over his own city walls before sunset and I always keep my promises," she shoved one of my horse-holders aside and took one of my steeds. 'Alal' was not the name my father gave me. It meant destroyer and it was blasphemy to lay claim to it."Killing kings will cost you extra," was my impious response.Assyrians nobility barely tolerated mercenaries most of the time. My men and I didn't care. I hadn't taken up the killing business to make friends and my troops felt the same way. What mattered to us was that their coin was good and delivered on time. That was a good thing because whores and merchants were loath to advance 'our kind' anything on credit."I'll meet you half way," she grinned manically at me while my fighters and I raced for our mounts. (Saving the junior nobility wasn't what she were paying us for.) "I'll let you take any prince you capture as a hostage." I nodded. My men cheered hungrily, despite the choking dust. As long as I didn't get too greedy, the Kings would pay for their sons. Now we had to capture the bastards."Tūbātu," I reminded them. 'Goodwill'. It was a polite way of saying 'stop your chariot, rest your arms and your mother won't have to come begging for your corpse'. It was best to let opposing nobility keep their dignity in our business. Today's enemy might be tomorrow's paymaster.I blinked and things changed.Planting followed harvest and harvest followed planting. It had long ago become a blur. Shammuramat had grown older. Her first son became king when he was of age. I had long exceeded my welcome and my desire to stay. I was fixed to this small patch of the greater world by a rare emotion, empathy.It had come out of nowhere. We were campaigning against the Scythians raiding over the Zagros Mountains and followed them into Urartu. Night had fallen and I walked the camp as was my habit; being killed a few times in your sleep will make you err on the side of caution. Shammuramat was gazing out over the river Arkas."I though all the scouts have returned," I asked as I stepped to her side. A cool, early autumn breeze blew down the valley, tossing a few loose locks of her greying hair. She always had one patch shorn short which made her left-side braids prone to unwind."They have. We head back for Nineveh with the dawn," she murmured, her mind elsewhere."Do you ever dream of home?" she asked me out of the blue."No. I don't dream anymore. I rarely sleep and if I did, I would hope to dream of something less boring," I snorted in amusement. She had never talked about her home, to anyone as far as I knew."You will be going to Lydia when winter comes," she stated tensely."King Gyges needs someone with experience beating Cimmerians," I answered. The true reason was that I was no longer welcome on the Assyrian payroll because I insisted on recruiting only non-Assyrians into the ranks of my ferociously effective little band of one hundred; never more and rarely less."Shemtsu is a fool," she grumbled."That is unfair," I countered. My willingness to argue with her was one of my charms in her eyes. "He is an excellent Treasurer and he makes sure your vassals pay their tribute on time and in its full amount."The silence was hurtful to me because Shammuramat was never one to obfuscate her thoughts, especially around me. It was one of her charms, to my way of thinking."Salmu Eretu, the northern night sky has no answers for what ails you. Get some sleep. Tomorrow is going to start out cold before it bakes us." I called her 'Black Cloud' in Akkadian.I had first used that name twenty years ago to insult her, highlighting her tempestuous nature. In the Assyrian court, having just received recognition for my quick thinking, Shammuramat had belittled my accomplishment, throwing my body between her, her unborn child (the man who was now not-so-gently ushering me to the border) and a Kassite noble and his retainer bent on killing them both.Had my deed not been witnessed by half a dozen reliable sources, I wouldn't even have received that tawdry token."He sought glory without risk," she spat out her insult in a Hittite tongue alien to this court. Unfortunately for us both, I had worked for a Babylonian family for a few generations and they had been kind enough to turn me from an illiterate commoner to a man of some education.Ironically, they even taught me my native cuneiform long after my birthplace was barely a memory."Well aren't you a black cloud on an otherwise waste of a day," I replied somewhat bitterly. Her eyes widened, then narrowed and then I heard her laugh for the first time."Should I tell them what you said?" she mocked me and my predicament."But of course," I grunted in Akkadian. I'd screwed up. My inner thoughts were 'please not decapitation, please not decapitation' because getting my head on straight after that was a real bitch."You've been nothing but a black cloud bent on turning the choking dust at my feet into a grasping, muddy morass. Why stop now?" I announced loudly. If you are going to die, die well. Having died too many times to count, remembering my last words were all I had left to look forward to.The guards, familiar with the Queen's temper and stunned into inaction by me clearly embracing a long, messy death, stood around uselessly. Had I been allowed a weapon in the royal presence, I might have thought which one to kill first."I gift you, a lowborn man of the South (Sumerian), with honors and you respond by insulting my wife?" King, Shamshi Adad V growled as he rose from his throne."Husband," she stood to join him. I thought it was a pity she rarely smiled. "You asked that I too give a gift to my savior and the savior of our son (all unborn babies were sons back then until roughly half had the audacity to gender switch while exiting the womb). I have chosen." I was expecting my life for the moment and a day's head start to the border."It is your choice to make," the King allowed."From this day, until my passing, this man may always speak his mind in our lands," she demanded. She had a habit of fatally correcting anyone who saw her as less than co-ruler. The hesitation was deafening."As you will," Shamshi Adad V acquiesced to yet another of his wife's odd 'requests'. From that day forth we had been fast friends. She never asked about my immortality, where I was from, or how I ended up with my elite band of professional killers. I returned the favor. It was an unspoken understanding that in a few years, or decades, she would die and I would leave, not necessarily in that order. We had shared more years than I had given to any one person in quite some time."There is nothing left for me but ash," she declared with morbid certainty."Should any of us expect any better?" I did my best to offer words of comfort she would accept."Oh no," her noise was too bitter to be a laugh. "I had my own 'Life beyond Death' and it was stolen from me, along with my birthright.""We are chasing the thieves?" I asked."Yes and no," her face grew grim once more. "These were not the ones I was looking for. They share some bonds with some of the Scythian tribes who live on the far side of the Sea of Death (the Black Sea). These raiders weren't from those tribes.""Why are you turning back?" I questioned. "You know your Assyrians are loyal. They will follow wherever you lead. Your son won't begrudge you these few hundred. I'll come too.""Why?" she turned and looked into my eyes. She still had that blazing fire in her eyes. She was teasing me. If she asked, I too would follow and my men would follow me."The Scythians have been raiding the Lands of the Two Rivers from, well, before I graduated from 'spear for hire' to a 'seeker of a mastery of war'. The rich plunder of their camps will provide plenty of incentive for my men plus we can sell the horses when we come back," I stated."I do not have the years left to spend on such a campaign," she sighed. I had never heard a hint of defeat in her speech before. It was unsettling and rather tragic."I have squandered my years in marriage, being Queen and raising my boys. I tried to make Assyria my new family and I am revealed to be a fool. You had it right. We will always be outlanders. No matter how brave, loyal, just and smart, we would never be allowed in their sanctimonious circle," she said. "You. I should have ridden off with you after my first born was acknowledged (the present King Adad-nirari the 3rd).""We could have gathered up some more fighters, ridden over shattered Phrygia, to the narrows (Bosporus) and into the lands of the Thracians. There is a legend of a great river that pours out from the western shore of the Death Sea. What I seek is up that river.""How many would we face?" I grew equally serious."One," she coughed. "Me." My confusion was obvious. "I am not asking you to fight me, Alal. I want you to come back for me.""I can't. That is not how it works," I stated."How does it work then?" she looked into my eyes. The fire was there, but banked and waning. I didn't say anything. "I have never seen, or heard of you entering a temple.""Your men go. You do not stop them, but you have given up any pretense of worship," she pressed. "Do you not believe that anything exists beyond your senses?""I believe," I sighed. "I believe people are fools for giving offering, pledging their fidelity, pleading for mercy, or extending thanks to any deity. Those Shar-an (gnats) do as they will, unless it is to punish us for treating them like the spoiled children they are."Shammuramat regained her long-stilled laughter."I have always felt a kinship with you through our mutual bitterness.""Bitterness comes with familiarity," I snorted in amusement. Lovers had passion. We shared a simmering anger that came from being irredeemably wronged."I was born Baraqu, the first son of a potter in some city that no longer matters. I was a failure as a potter and an embarrassment to my house and my clan," I began a story I hadn't told another soul in, I couldn't recall. "In those days, the Priest-Kings declared wars and demanded each clan of the city give forth a certain number of males to fight. My family volunteered me and two rowdy cousins.Outside the gates, my clan elder gave each of us a cowhide shield and a spear with a small spindle of copper at the tip so we wouldn't think it was a staff. We marched, I forget which city we were fighting that time. Three days later we found the enemy behind a deep irrigation ditch that had dried out for the season. Our orders were simple, 'There they are. Attack!'My elder was at the back of our mob, making sure none of us ran away. My older cousin made it across the ditch first, but was speared twice; once in the right kidney, I can still remember my first sight of blood, and once, piercing the shield and lodging in his ribcage. My second cousin and I were pushed from behind into the fighting. I stabbed at one shield, doing no harm.Then my surviving cousin's morale broke and he tried to claw his way back into our ranks. He was stabbed in the back, his dying body tangling with mine and bearing us both to the ground. I saw this howling mad face over me. He was a commoner, like me, driven to violence by the terror of battle. His shoddily crafted spear plunged first into my right lung. The second stab found my heart. I died.From there, my spirit fell down toward the wretched dank caverns where all pitiful lowborn dregs are doomed to end up without hope of parole. Instead of endless misery, the Goddess Sarrat Irkalli appeared before me, barring my descent. With icy claws, she trisected my soul. I cannot begin to describe that agony. She snatched up my tattered bits and dragged me back into the world.Sarrat Irkalli is Goddess of the Netherworld, whispered a word that penetrated my brain through the left ear of my cooling corpse. It was an utterance so catastrophic to the fabric of the Veil I dare not repeat it even now.Baraqu? she blew a dark wind upon the first bit of my essence and it flew away.Cael, she whispered to the second portion and off it went in another direction. You are Baraqu no more. The second name was meaningless to me at the time but my name. Do you know that if you have your true name, your spirit can not find its way to your reward, no matter how foul, or pleasing? To the third part of my soul. I name you Alal, he who stands witness to the end of all he desires; their destroyer. Powerful yet powerless.}With that, she left me. My body was stiff from being dead so long. The next few hours were extremely painful. The Sun had set and the Moon was not in evidence. Jackals barked and hyenas laughed as they fought and feasted on the dead. I pushed the body of my cousin off me then crawled down into the ditch to hide. Hardly the reaction of a hero.""Not the actions of the man I know," Shammuramat smirked. "So, your name is Baraqu.""Was and I never much liked the name," I countered. "The priests gave it to me because right before my naming ceremony, a bolt of lightning from a spring storm struck the temple of Shara. So they named me Baraqu, which means 'struck by lightning'.""That sound likes a good name," the Queen Dowager regarded me."That is the noble meaning. The common meaning is less eloquent, it means 'idiot'."Another deep laugh from my treasured compatriot. So few had ever mattered so much to me."Struck by lightning, stricken dumb," she guffawed. "Still not the 'you' I know.""What does the other name mean?""I have no idea. In all my travels I have never found a people familiar with it," I shrugged. She looked out over the low waves lapping against the stony shore."No explanation?" she grudgingly inquired. She had wanted me to continue."No. I have never again come face to face with Sarrat Irkalli, been visited by a messenger, divine, or demonic, received an omen, or any otherworldly presence of any kind," I shrugged. I was long past any resentment. "After the battle I made my way back home, we'd lost, and resumed my life for a few years. My father took the excuse of me 'letting' my kinsmen die to place my younger brother over me.I didn't care. I always hated being a potter, so I ended up being a piddling nuisance all the time and a drunken brawler whenever I had wrangled some beer. I was always the first choice of my clan to send into battle. Despite my lack of training, I began surviving more battles than I died in. At some point, the priests began getting suspicious that I was still hanging around my great-grandnephew's house, so my house Elder suggested I leave the city.I was given a nice copper-headed mace that I had taken in a recent skirmish. Tradition dictated I offer it to the Elder, so he could give it back to me as a sign of my value to the clan. He had taken it for his own. Now he was giving it back out of fear that it held some part of my taint. I had no idea how to live on my own. Two days out, I was robbed and murdered for the first, but not last, time. That inaugural event, I got really angry and hunted those two farmers down.I got my mace back. I also relieved them of an onager, three slaves and a few ingots of silver. I guessed they had been rather successful robbers until they met me."
Laura and Xhafer question the wisdom of Galactica tour groups. Laura wonders if the Cylons just need to be loved. Xhafer needs his schemes to be clearer. Plus, Space TSA makes its ineffective return in Battlestar Galactica Season 1, Episode 6: Litmus.Join The Discord @ https://discord.gg/MUHKDDk6TN
Is this match-up with OKC a litmus test for the Knicks? Learn more about your ad choices. Visit podcastchoices.com/adchoices
VLOG Dec 11 Jay-Z slams Buzbee "shakedown," reply: sequel to https://www.amazon.com/dp/B0DHP7YF19Bragg after Penny loss https://www.amazon.com/dp/B0DQ15H3R3won't drop Trump case, like TishLuigi Mangione - when to 100 Centre?Jen Shah RHOSLC aide Stu Smith gets 9 monthsUN litmus looms
VLOG Dec 10 Daniel Penny verdict, book: https://www.amazon.com/dp/B0DQ15H3R3In Diddy case, Jay-Z moves to name Jane Doe https://www.patreon.com/posts/naming-names-for-117642033In crypto mixer case, Roman Storm mulls Sup Ct appealNadine Menendez trial still on Jan 21UN litmus test https://www.amazon.com/Belt-Roadkill-Story-Dis-United-Nations/dp/B09LGNP95Z
In today's episode, I'm diving into the art and science of email marketing with Jaina Mistry, Director of Brand and Content Marketing at Litmus. We unpack how email marketing is evolving to meet changing consumer expectations, discuss the most common mistakes marketers make, and explore creative ways to personalize email campaigns. You'll also hear actionable tips on how to be authentic in email marketing in 2025, leverage AI effectively, and use lifecycle marketing and newsletters to build trust, drive engagement, and boost ROI. Timestamps: 00:00 Introduction to the episode and today's guest, Jaina Mistry 02:00 Jaina's career journey: From Buffy fan sites to email marketing leadership 06:30 How early influences shaped Jaina's approach to creativity and strategy 10:00 What Litmus does and how it helps marketers optimize email campaigns 14:30 The challenges of email rendering across platforms and how Litmus solves them 18:45 Key features of Litmus: personalization tools, testing capabilities, and analytics 20:00 AI in email marketing: How marketers are using it and its current limitations 23:15 Practical ways to use AI for ideation and content creation in email campaigns 26:00 Changing consumer behaviors: Building trust and standing out through email 30:00 Why email marketing is not dead: The long-term impact of consistent email strategies 35:00 Personalization strategies that go beyond first-name greetings to create real connections 38:00 Lifecycle marketing: Using email to guide consumers from awareness to action 42:30 The importance of showing up consistently in inboxes and building brand loyalty 46:00 Why newsletters are a powerful tool for thought leadership and relationship building 48:00 Final advice: Be curious, creative, and focus on connecting with humans Rate, Review, & Follow on Apple Podcasts & Spotify Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. Connect with Christie Bilbrey http://www.christiebilbrey.com hello@christiebilbrey.com LinkedIn: https://www.linkedin.com/in/christiebilbrey Instagram: https://instagram.com/christiebilbrey Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting Create Your Buyer Persona: https://bit.ly/3H4Q2Hw Connect with Jaina Mistry State of Email Trends Report by Litmus: https://www.litmus.com/resources/state-of-email-trends State of Lifecycle Marketing Report by Litmus: https://www.litmus.com/resources/state-of-email-lifecycle-marketing LinkedIn: https://www.linkedin.com/in/jainamistry
Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the challenges. We know communication and engagement is critical to driving change, a su bject we have explored many times on the podcast, but there's always something new to learn. Hence why we really enjoyed meeting Laurence and Graeme from Litmus Sustainability to talk more deeply about a subject which is very close to our hearts. Setting up their business with the aim of helping creative and ambitious organisations integrate sustainability into the core of what they do, Laurence and Graeme are working across a wide range of areas with communication playing a vital role. The need to focus on the long term vision, understand the short term wins and, navigate the challenges and confusion when you're told one thing is good (e.g. offsetting) - and then finding out it's bad, are all part of the complex learning curve when it comes to sustainability. Graeme talks about the need to level up your game, he explains, “businesses need to do something really exciting that capture people's imaginations, so thinking what could this business be, redesigning it from the ground up.” An approach and way of thinking which drives long term vision and opportunity to do something unique, as opposed to starting with the challenges. We discuss the need for climate skills and how mobilising an army of climate champions can drive hope and motivate people who then often go on to become experts in the field (of sustainability). Laurence, talks about the fact that technical expertise isn't always the most impactful thing. He explains, “the greatest climate skill I think is communication, one piece of research into what makes a great sustainable leader revealed it's skills like collaboration, negotiation, influence and effective communication, once engaged this is what brings great ideas which can be uses on the ground”. And of course these are all key traits of Marketers. We delve deep into communication with both Laurence and Graeme sharing many insights and examples...a great conversation and source of knowledge for Marketers everywhere. Tune in and listen as we talk to Laurence and Graeme about: The barriers to sustainability – ‘it's not easy being green'. How businesses are integrating sustainability into the core of what they do and as a result taking their organisations forward. The 9 principles of effective climate communication - taken from their work and evidence of what works for different people and psychologies. The need for Marketers to start and change the conversations. The difference between communication and engagement. How communicating and influencing other people has a much greater impact than acting alone. How we need to level up our knowledge about good communication and link it back to the core values of what drives a person's behaviour. What your unique superpower is in bringing ‘good' to the world. For more information you can contact the team via : https://litmussustainability.com/ Connect on LinkedIn: https://www.linkedin.com/company/litmus-sustainability/ Youtube: https://www.youtube.com/channel/UCvMk_MGGoooRGnfn3uzcb9A Dr Graeme Heyes was also involved in a piece of work with a local community group looking to embed Doughnut Economics across Greater Manchester through engagement with communities. You can find out more here: https://www.linkedin.com/company/transform-gm ________________________________________________________________________________ About us… We help Marketers save the planet.
If you want to remain content in the Lord no matter what the circumstance, memorizing Job's words in the Bible is a good place to start. -------- Thank you for listening! Your support of Joni and Friends helps make this show possible. Joni and Friends envisions a world where every person with a disability finds hope, dignity, and their place in the body of Christ. Become part of the global movement today at www.joniandfriends.org Find more encouragement on Instagram, TikTok, Facebook, and YouTube.
It's time to get real, better humans! In this episode, we're talking about the ultimate audit—your life. Are the people around you lifting you up or dragging you down? It's time for the Litmus test, and I'm giving you three simple questions to check if someone's adding value or just taking up space. Are they a good employee? Do they bring the right attitude every day? Are they a solid teammate who inspires others? If you can't say “yes,” it's time for some loving goodbyes because what's not good for you isn't good for them either.But here's the kicker—let's flip it around. Are you showing up with the love, energy, and support you expect from others? Check yourself before you wreck yourself. Whether it's your coworkers, friends, or loved ones, this episode will help you level up your circle and your life!
In this episode we do our very first Battlestar Galactica Deep Dive! 16 Days after the 12 colonies are attacked by the Cylons, "Doral" makes it aboard the Galactica only to blow himself up. This breach in security launches an independent tribunal searching for answers. We felt like this episode was a great opportunity to do some character studies on Cmdr Adama, Chief Tyrol and President Rosalin. We dive into decision making, conspiracies, leadership and more!
Welcome to Live From Progzilla Towers Edition 531. In this edition we heard music by Sting, Buke And Gase, Duran Duran, Delving, Clearlight, Jethro Tull, Be-Bop Deluxe, Echoverse, Zio, Genesis, Jon Anderson & The Band Geeks, Vibravoid, Litmus, Kingcrow, Bo Hansson, Steven Wilson, Patrick Leonard, Trevor Rabin & Alan Parsons Project.
In this episode, we spoke to Karthik Satchitanand. Karthik is a principal software engineer at Harness and co-founder and maintainer of LitmusChaos, a CNCF incubated project. We talked about Chaos engineering , the Litmus project and more. Do you have something cool to share? Some questions? Let us know: - web: kubernetespodcast.com - mail: kubernetespodcast@google.com - twitter: @kubernetespod News of the week Kubernetes 1.31 release blog Kubernetes 1.31 release episode of the Kubernetes Podcast from Google KubeCon NA 2024 Schedule Score accepted as a CNCF Sandbox Project Links from the interview LitmusChaos principlesofchaos.org Okteto LitmusChaosCon community.cncf.io Links from the post-interview chat Chaos Monkey Chapter 5 of “Chaos Engineering” by Casey Rosenthal, Nora Jones, published by O'Reilly, covers DiRT LitmusChaos ChaosHub Klustered on YouTube Rawkode Academy
Here some observations/topics of conversation that we think say a lot about a person! Keep the conversation going on our Instagram @accordingtwo. Merch: https://teespring.com/stores/according-two-merch Follow us on Instagram: According Two: @accordingtwo Megan Stitz: @megan_marie32 Ciera Stitz: @ciera_jo --- Support this podcast: https://podcasters.spotify.com/pod/show/according-two/support
When a Doral sneaks aboard the Audrey 2, he sets off a public-relations bomb that gives Sergeant Hadrian a free hand. But even though the Chief and Boomer don't have an alibi, the investigation reveals a flight deck crew that's pretty terrible at cover-ups. What's the latest relationship technology that FODs need to understand? Where else could Sharon have gone for a beatdown? How are Centurions different from Sentinels? It's the episode that loves a courtroom easel!Support the production of Greatest TrekGet a thing at podshop.biz!Sign up for our mailing list!Greatest Trek is produced by Wynde PriddySocial media is managed by Rob Adler and Bill TilleyMusic by Adam RaguseaFriends of DeSoto for: Labor | Democracy | JusticeDiscuss the show using the hashtag #GreatestTrek and find us on social media:YouTube | Facebook | X | Instagram | TikTok | Mastodon | Bluesky | ThreadsAnd check out these online communities run by FODs: Reddit | USS Hood Discord | Facebook group | Wikia | FriendsOfDeSoto.social
Bruno Sanchez is the Executive Director of the Clay Foundation, which just released their v1 of a “Foundational Model of Earth”. We talk about what that means, building open source & non profits and can't help but draw parallels to the not-so-open anymore OpenAI. Previously Bruno was the Program Director of the Microsoft Planetary ComputerSponsor: OpenCageUse OpenCage for your geocoding needs with their APIGeomobShownotesNote: Links to books are Amazon Affiliate links. I earn a small commission if you buy any of these books.ClayGithub repoWebsiteMy previous interview with BrunoBook & Podcast recommendationA Thousand Brains by Jeff Hawkins (Affiliate Link)Bad Therapy by Abigael Shrier (Affiliate Link)Timestamps(00:00) - Intro(01:59) - Sponsor: OpenCage(03:39) - What is a Foundational Model?(08:45) - Foundational Task(11:00) - Embeddings, and why they matter(13:49) - Comparing to compression algorithms(16:57) - What do embeddings enable?(19:50) - Finding the Relationship between data(24:16) - Implementation of monitoring all the data - I believe this is where you're going with the question(25:44) - Implementation details(27:52) - Validating a foundational model(33:49) - Earth is a "limited problem"(42:47) - Funding as a non-profit(47:53) - Raising enough philanthropic funding(53:02) - A Litmus test for open projects(56:26) - Future predictions(58:01) - Transparency/privacy(01:00:53) - Commercial data(01:03:36) - Openstreetmap(01:05:49) - Updating foundational models(01:12:17) - Clay model v2?(01:13:43) - Dataset to embedding size comparison(01:14:41) - Model v2 - continued(01:16:45) - Difference working at a non-profit vs a corp(01:20:27) - Book & Podcast recommendation(01:24:01) - Support the podcast on Patreon!Support the podcast on PatreonMy TwitterPodcast TwitterRead Previous Issues of the NewsletterEdited by Peter XiongFind more of his work
Support the show and get the postgame and Sunday Shows at Patreon.com/leftreckoning Matt & Dave are joined by our good friend Wosny Lambre (@bigwos) to talk about the Dem Party, NBA, and what's next.
This week's guest is Vatsal Shah (https://www.linkedin.com/in/vatsal12/), Founder and CEO of Litmus (https://www.linkedin.com/company/litmus-automation/). Vatsal discusses his journey from an automation engineer at Rockwell, to building a new industrial data platform from the ground up after becoming frustrated with the limitations of the offerings from established vendors. He discusses manufacturers' exodus from on-prem to cloud systems, the pros and cons of data protocols like MQTT and Sparkplug B, and why the Unified Namespace architecture is getting so much attention. Plus, he shares his vision for the future of edge computing and how an open ecosystem of interoperable tools is transforming the industry. Augmented Ops is a podcast for industrial leaders, shop floor operators, citizen developers, and anyone else that cares about what the future of frontline operations will look like across industries. This show is presented by Tulip (https://tulip.co/), the Frontline Operations Platform. You can find more from us at Tulip.co/podcast (https://tulip.co/podcast) or by following the show on LinkedIn (https://www.linkedin.com/company/augmentedpod/). Litmus is a Tulip Technology Ecosystem (https://tulip.co/partners/technology-ecosystem-partners/) Partner. Special Guest: Vatsal Shah.
Episode #273 - "Email Marketing Design for Jewelry Businesses" Welcome to Episode #273. In this episode, I want to discuss effective email marketing design strategies tailored specifically for jewelry brands. When we mention "graphic design" or the design aspect of digital materials, it's common to associate it with aesthetics and making things visually appealing. However, in the context of email marketing, it's less about making the email visually pleasing and more about designing it in a way that ensures successful email delivery, along with clear and swift presentation of essential information. The primary goal is not only to secure a place in the recipient's inbox but also to effectively communicate all the crucial details. According to a 2022 study conducted by Litmus, the average time people spend on an email is just nine seconds. This research revealed that approximately 30% of emails receive less than two seconds of attention, 41% are looked at for a duration of two to eight seconds, and only 29% are viewed for more than eight seconds. In essence, your email design needs to make a significant impact within the first two seconds of viewing. Later in this episode, I'll also be chatting with Hilary from Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. This is actually our last podcast episode with Hilary as a guest! If you've enjoyed hearing the interviews from Hilary and would like more designer interviews in the future, let me know in a YouTube comment or podcast review. If you're new to this series with Hilary, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception. Before we begin our conversation with Hilary, I'd like to discuss the constraints of email marketing design and explain why it's not feasible or advisable to treat your emails as pieces of art. Additionally, I'll delve into the current best practices for email marketing design in 2024 and cover other related topics. Links From the Episode: https://hilaryfinck.com/ https://www.instagram.com/hilaryfinckjewelry/ Apply for the Jewelry Brand Incubator: http://jewelrybrandincubator.com/ Other Links From the Episode: https://www.businessoffashion.com/case-studies/beauty/hero-product-franchise-tarte-nars-too-faced-shape-tape-concealer-orgasm-blush-better-than-sex-mascara/ Transcript: https://joyjoya.com/email-marketing-design-jewelry 00:00 Start 4:38 Primary Episode Content 16:47 Interview 28:57 The Gold Mine
B2B marketers take themselves so seriously. A little more humor wouldn't hurt.Even if you're thinking, “I already use humor in my content,” we're going to convince you to ramp it up. Because today, we're looking to a company that spends about a third of its content just on humor. And despite having "wasted" content on humor, it's thanks to their booming sales that they've raised over $8.6 million to fund sanitation projects around the world.In this episode, we're talking about the eco-friendly toilet paper brand, Who Gives a Crap, with the help of special guest, Shannon Howard. Shannon is Director of Customer & Content Marketing at Intellum. Together, we talk about dedicating a third of your content to making your audience laugh, edutainment, paying attention to the details, and much more. So take a bathroom break then tune into this episode of Remarkable.About our guest, Shannon HowardShannon Howard is Director of Customer & Content Marketing at Intellum. She joined the company in March of 2023. Shannon is an experienced Customer Marketer who's had the unique experience of building an LMS, implementing and managing learning management platforms, creating curriculum and education strategy, and marketing customer education. She loves to share Customer Education best practices from this blended perspective. Prior to Intellum, she served as Customer Marketing Manager at PeopleGrove. She has also held marketing roles at companies like Crowdvocate, Litmus, and The Predictive Index. About IntellumIntellum is the learning management system powering the world's leading education programs. Intellum's scientific, data-driven approach is based on 20 years of industry experience, and the Intellum Platform includes all of the tools an organization needs to create, deploy, manage, track, and continuously improve highly personalized, engaging educational experiences. Large brands and fast-moving companies like Google, Meta, Amazon, Twitter, BeyondTrust, Randstad, AT&T, Verizon, Mailchimp, and many others rely on Intellum to improve product utilization, customer retention, and revenue. About Who Gives a Crap Toilet PaperWho Gives a Crap Toilet Paper is a recycled toilet paper brand. They pride themselves on creating a product that's better for the environment, as it has no inks, dyes, glues, chlorine or artificial scents. Their products can be delivered or picked up in store. And most orders ship free (over $25). But most importantly, they come with a mission to spread toilet humor and make the world a better place. They use 50% of their profits to build toilets and fund sanitation projects in developing countries. That money goes to a non-profit called WaterAid, which helps people in those countries access clean water, sanitation and hygiene education.The company was started by Simon Griffiths, Danny Alexander, and Jehan Ratnatunga, who are engineers and product designers, in July 2012 after they found out that 2.4 billion people, or 40% of the global population, don't have access to a toilet. Now, according to their website, that number is down to 2 billion. So they started a crowdfunding campaign on IndieGogo and it took about 50 hours to meet their goal, and they raised over $50,000. They launched their first product in March 2013. Now they also offer paper towels and tissues. Each roll is also wrapped in recycled paper in color and playful prints for sanitation purposes. They've now raised over $13.3 million dollars (that's Australian dollars) or $8.6 million US dollars.What B2B Companies Can Learn From Who Gives a Crap Toilet Paper:Spend your time equally on creating content around product, impact, and humor. A third of the Who Gives a Crap blog is dedicated to bathroom humor. While that might seem like a lot of content that's not dedicated to marketing or making a sale, Shannon says, “In B2B, we forget that there's not a company on the other side of our marketing. There's a person and they have dreams and aspirations and they have things that they struggle with and they have a sense of humor. Everybody's been asked to do more with less. We just need something to break through the noise and give us a little reprieve. And I think humor does that.”Edutain your audience on your mission. Who Gives a Crap educates their audience on their mission to provide access to clean water and sanitation around the world, but they make it fun. Shannon says, “They're talking about deforestation. They're bringing things in that can be really heavy topics, but making them lighter. They do it in a way that's really organic and natural and funny.” Educate your audience on why what you do matters, and make it light, funny, natural and organic.Write like you talk. You've probably gone to a site where you have no idea what the business does, because the content is so dry and buzzword-heavy. Don't write like that. Act like you're explaining to a friend what you do and write it out. Shannon says, “This is something I try to think about for content when I'm writing for SEO. Okay, I'm writing for a search engine. But I'm also writing for humans. I can't write for search only, right? You need to write for real people who are going to read your content and give them a reason to want to read your content. If you can make it entertaining and maybe you're putting gifs in there or emojis, or you're breaking up the text, or you're giving some real life examples. Those are ways you don't maybe necessarily have to use humor. That's not part of your brand, but you can lighten it up a little bit.”Fit creative moments into the details. Every bit of real estate matters, whether it's on your blog, in an email, or on a piece of packaging. Shannon says, “If you have an autoresponder, an email signature, real estate on your website, on your social media, are you paying attention to those details? Are you personalizing them? Are you speaking to your customers there?” The details and the little bits of space are opportunities to personalize, to be creative, and to speak to your customers.Quotes*”Surprise and delight is a big part of B2C companies. But it's not something we always think about in B2B. We think about, like, what is the thing that is going to provide the most value? But then you think about something like loading screens. Or in Asana, when you check off a task that needs to be done, you get a little unicorn, yeti or otter that flies across the screen. So just things like that, where it's small, it doesn't add value. No one's buying it for the unicorn, but it's a way to surprise and delight your customers. And that does make a difference. I think we forget those little things can mean a lot more to people. They can be really impactful moments.” - Shannon Howard*”When it comes to brand voice, think about if you were to walk up to our brand at a party. What would they be like? Think about your brand and what would that brand look like personified in the real world.” - Shannon HowardTime Stamps[0:55] Meet Shannon Howard, Director of Customer & Content Marketing at Intellum[2:03] Why are we talking about Who Gives a Crap toilet paper?[3:57] What does Shannon's work at Intellum entail?[5:24] What is Who Gives a Crap toilet paper?[10:22] What makes Who Gives a Crap remarkable?[13:15] What are marketing lessons we can take away from Who Gives a Crap?[26:51] What is Shannon's content strategy at Intellum?[35:14] How does Shannon think about proving the ROI of content?LinksCheck out Who Gives a Crap Toilet PaperConnect with Shannon on LinkedInLearn more about IntellumAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Frustrated with email marketing? Host Julie Hood shares 7 key reasons email marketing isn't working for you - and what to do about it! Get the full links and show notes at https://CourseCreatorsHQ.com/176. LINKS MENTIONED Sign up for the next Mini-Course Magic Workshop - https://CourseCreatorsHQ.com/MiniCourseMagic Get help with your email marketing direct from Julie, with Course Sales Launchpad - https://coursecreatorshq.com/podcastlaunchpad Check out the "Headlines" chapter to improve your subject lines - https://coursecreatorshq.com/CopywritersHandbook KEY TAKEAWAYS FOR ONLINE COURSE CREATORS According to Litmus, for every $1 spent on email marketing, businesses earn $38. That's an incredible return on your investment. Here are the 7 Key Reasons Email Marketing isn't working to sell your online course. Listen in for all the details! Not tying your lead magnet to your course.Not training your audience to click. Not being persuasive – learn copywriting. Not building a connection & nurturing your audience. Consistency is key to building belief and authority. Help your audience see themselves in your emails and your stories. Not getting the email opened. Not understanding your email math.Not enough promotional emails. Make sure you catch next week's episode - episode 177 - for an incredible guest! RELATED EPISODESE159: Back to Basics: Quick & Easy Email Secrets for Course CreatorsE130: 3 Tips and 3 Secrets to Make Email Marketing Easy!E090: 7 Big Email Mistakes Online Course Creators MakeE052: Email Marketing – The 6 Cs for Online Course Creators E038: Email Marketing Secrets for Course Creators COME VISIT! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2024PlannerPodcast Get this free course - Is My Course Idea Any Good? here - https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comFacebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/
Imagine getting insights from some of the brightest minds in the industry! The experts have dived deep into topics like email marketing, engaging customers, and making the most out of data to boost your profits.In today's episode, Jordan West will share with you all the valuable lessons he learned at the Ecommerce Round Table event hosted by Sendlane. Let me tell you, this event was a game-changer in the world of DTC (Direct-to-Consumer). Jordan's going to break down the key lessons that can supercharge your brand or agency. We're talking about everything from maximizing your data for bigger profits to the magic of interactive email content. There's a whole world of wisdom waiting for you!Listen and learn in this episode!Key takeaways from this episode:Benefits of shared Slack channels for prompt issue resolutionUsing plain text emails with single questions to encourage repliesOffering mystery gifts instead of discounts for abandoned cartsValue of access-based launches for new productsIntroduction to Litmus for creating interactive email contentNot constantly rotating audiences: Once you have a steady open rate, gradually add more people instead of blasting your entire audience.Avoid spam traps: Be cautious of email addresses that are not monitored to maintain a good sender reputation.Increase replies: Encourage replies to emails with plain text and single-question emails to boost the sender's reputation.Recommended App:Sendlane: https://www.sendlane.com/Klaviyo: https://www.klaviyo.com/Litmus: https://www.litmus.com/Recommended Link:Obvi: https://myobvi.com/Hush: https://www.heyhush.com/aboutSalvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6Why the 'Leverage Playbook'?Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.Data without interpretation is nothing.Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
Spending time on the plant floor gives you direct communication with your customers. But what's the best way to gather their feedback and bring it to market quickly? In this episode of Manufacturing Happy Hour, we are joined by Vatsal Shah, Founder and CEO of Litmus, a unified platform for industrial IoT. Vatsal provides down-to-earth digital transformation advice, tips on how to bring customer feedback to life and insights into how companies can contextualize their data. Plus, he shares some stories on the history of Litmus, why scale is more important than ever and why the Cloud is no longer just an option. In this episode, find out: About Vatsal's work before Litmus What led him to start and persevere with Litmus How Litmus' solution works on the plant floor Whether companies are identifying problems themselves Why the Cloud is no longer just an option Why scale is more important than ever How to bring customer feedback to market quickly Enjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going! Tweetable Quotes: “There are some foundational challenges in manufacturing. The whole journey to overcome them has to be unified. Our platform takes care of the complete journey for manufacturing or industrial customers.” “There was always a fear of the Cloud, but it's not optional anymore.” “We go on quarterly business reviews with customers to understand where we are hitting limits for our products or ROI restrictions. Understanding is critical.” Links & mentions: Connect with Vatsal on LinkedIn Litmus, the only Industrial Edge Data Platform that unifies device connectivity, data intelligence and data integration in a complete Industry 4.0 solution Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.
In today's Kubernetes Unpacked, Michael and Kristina catch up with Prithvi Raj and Sayan Mondal to talk about all things Chaos Engineering in the Kubernetes space! We chat about the open source and CNCF incubating project, Litmus, and various other topics including why Chaos Engineering is important, how it can help all organizations, how every engineer can use it, and more.
In today's Kubernetes Unpacked, Michael and Kristina catch up with Prithvi Raj and Sayan Mondal to talk about all things Chaos Engineering in the Kubernetes space! We chat about the open source and CNCF incubating project, Litmus, and various other topics including why Chaos Engineering is important, how it can help all organizations, how every engineer can use it, and more. The post Kubernetes Unpacked 035: Chaos Engineering In Kubernetes And The Litmus Project appeared first on Packet Pushers.
Post Show Recaps: LIVE TV & Movie Podcasts with Rob Cesternino
In this episode of the podcast, Josh and Mike recap Season 1 Episode 6 of Battlestar Galactica, "Litmus."
In this episode of the podcast, Josh and Mike recap Season 1 Episode 6 of Battlestar Galactica, "Litmus."
Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success by Chad S. White About the Book: The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers. Volume 1 of Email Marketing Rules discusses 184 best practices that help you… Build productive, safe email lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics Create relevant messages with subject lines that draw in subscribers while avoiding “opener's remorse” and designs that focus subscribers on taking action Craft high-performance triggered emails, including welcome programs that set you up for long-term success Effectively plan and produce emails with workflows that allow you to seize opportunities and avoid errors And much more, including understanding the law, optimizing email frequency, using the best landing pages, and doing A/B testing Volume 2 of Email Marketing Rules discusses strategic frameworks that help you… Understand the channel's unique quirks, including the strengths and limitations that come from email marketing being granted media (not owned media) Grow your audience while safeguarding your email deliverability and following the law Collect and use subscriber data to create personalized, segmented, and automated campaigns that connect with subscribers and avoid being creepy Measure program success effectively by using each metric appropriately and improving channel attribution accuracy Steadily improve your email marketing program through minimum viable launches, incremental improvements, testing, and innovation nurturing And much more, including 6 extensive checklists for auditing and optimizing your targeting, acquisition sources, cross-channel synergies, and more About the Author: Chad S. White is the author of four editions of Email Marketing Rules and nearly 4,000 posts and articles about email and digital marketing. He has served as the lead email marketing researcher at four of the world's largest email service providers—Oracle, Responsys, Salesforce, and ExactTarget—as well as at Litmus and the Direct Marketing Association. A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. He is a past recipient of the Association of National Advertiser's Email Marketer Thought Leader of the Year. And, interesting fact - he is a graduate of Texas A&M University! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/email-marketing-rules-4-chad-white
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