Podcasts about SEO

Discoverability with Meta Ads, digital product sales funnels, and thinking beyond organic traffic with Tammy Overhoff from Organize Yourself Skinny. Welcome to episode 531 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tammy Overhoff. Mastering Digital Products and Meta Ads Tammy started food blogging in 2011 and has reinvented her business many times over the last 14 years. After taking her food blog full-time in 2014 and being hit hard by one-too-many Google algorithm updates, Tammy knew she needed to make a change to her business so that she was no longer working from a place of desperation. In 2022, she took a step back from SEO and diversified her business by leaning into digital product sales. In this interview, Tammy explains her exact process (including numbers!) for selling digital products, including her Meta Ads strategy. For any creator, it can feel daunting to spend money to reach an audience when social media and organic traffic are free. But Tammy makes a really compelling case for investing in Meta Ads as a different opportunity for discoverability to allow you to think beyond organic traffic for growing your business online. If you're looking to diversify your traffic (hello, who isn't!?) or dive into digital product sales, you won't want to miss this interview. Three episode takeaways: How to run successful Facebook ad campaigns — Tammy breaks down how she fine-tunes the creative elements and messaging in her Meta ads. She highlights the importance of testing different ad variations — exploring various themes, angles, and messaging — and explains when to optimize your ad sets for better performance. How to analyze Facebook ad data effectively — Tammy and Bjork dive deep into the analytics behind Meta ads, discussing key metrics like ROAS (Tammy aims for a range between 1.6 and 1.85). They share real numbers around daily ad spend and email leads, and walk through how to scale your ad budget strategically. While ads can ensure visibility, they emphasize the importance of making sure your content delivers a strong return on investment. How to strategically build and nurture your community — Tammy shares actionable strategies for growing an engaged audience that's ready to buy. She emphasizes the value of offering helpful, problem-solving content and explains how to use email sequences, sales funnels, and automation to build a sustainable business, without burning out. Resources: Organize Yourself Skinny Tasty Digital Eats Reset and Flourish Shop Canva Raptive Future Current by Melyssa Griffin ThriveCart Shopify Intentional Spark FREE Nurture to Sales Primary Funnel Audit Checklist Follow Tammy on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Also on YouTube: YouTube: youtu.be/p1PO9o9Se5o"I'm not very good at success. That's something I learned as part of this. I actually think probably most of us aren't very good at success."Jayden Clark thought he'd cracked the code on dropshipping success. Then his seven-figure business nearly broke him. We talked about why he sold for £500K instead of holding out for millions, the SEO and paid ad strategies that drove his rapid growth, and how a 90-minute massage changed everything.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.com/unofficialZipify - Build high-converting sales funnelszipify.com/KURTLINKSFounders Clubhouse: https://foundersclubhouse.co.uk/kurtWoodlark Garden Luxury: http://woodlarkgardenluxury.co.uk/Ben Knegendorf's episode: https://unofficialshopifypodcast.com/episodes/ben-knegendorf-dropships-FLGufeLEWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Live from EthCC Cannes, this sponsored Edge of Show by Ammalgam brings together three trailblazers building the infrastructure for Web3's next leap forward. First, Marc Boiron, CEO of Polygon Labs, shares how Polygon is tackling scalability, interoperability, and the drive toward a unified Web3 ecosystem. Next, Rebecca Liao From, Head of Ecosystem at Saga, reveals how Saga's chainlets are unlocking customizable, high-performance blockchain environments for developers worldwide. Finally, Jordan Jefferson, Founder of DogeOS, takes us inside the playful yet powerful vision for a meme-driven operating system that merges community culture with serious blockchain innovation.From cross-chain solutions to developer empowerment and the rise of niche blockchain platforms, this conversation offers a clear view of how the next internet is being built—right now.Don't forget to like, subscribe, and hit the notification bell for more insights from the cutting edge of technology!Support us through our Sponsors! ☕

If you've noticed your spa website's clicks going down but impressions going up, you're not imagining things—and you're not alone. In this episode, we break down what's happening with Google's new AI Overviews and why SEO is evolving fast. You'll learn how AI is reshaping how clients search, how your spa can stay visible, and how to make AI work for you (not against you). Whether you're doing your own marketing or working with an SEO team, these strategies will help you protect your rankings, build trust, and stay booked—even as AI changes the game. What you'll learn during this episode: What Google's AI Overviews mean for spa traffic and trust How to optimize your website and blog for AI search visibility SEO tactics for 2025: long-form content, FAQs, and credibility signals How to rethink metrics and diversify your attention strategy   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   ABOUT THE SPA MARKETING MADE EASY HOST      Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!  

Join us on Spaghetti on the Wall as we welcome Nic Padilla, Director of Business Development at Boostability—a global leader in SEO for small businesses. Nic breaks down the myths around digital marketing, shares real-world success stories, and reveals how white-label SEO is changing the agency game. Learn more about his work at www.boostability.com.

If you want to build a sales engine that consistently turns interest into booked revenue, you need a system that works without you. In this episode, Mark Gordon—the “Rebel CRO”—shares his 4-part framework across messaging, lead generation, sales process, and technology to create sustainable, predictable growth. We dig into go-to-market strategy, marketing that works, AI in marketing, hyperlocal SEO, reviews & awards strategy, referrals, and how these play out for doctors in private practice and other professional services.If you've been searching for answers to why your marketing isn't working, this conversation gives you the solutions: how to fix unclear positioning, differentiate in a “commodity” market, and turn value-first offers into sales meetings. Mark explains how to use go-to-market frameworks to define your ideal customer profile (ICP), craft a unique value proposition (UVP) that lands, and balance demand creation with demand capture.By the end of this episode, you'll understand how to create a simple nurture cadence, boost pipeline velocity, build trust signals like Google reviews and local awards, and maintain CRM hygiene—so your sales engine doesn't rely on hustle, luck, or the founder. If your search intent is to find a proven path to higher conversions, fewer no-shows, and stronger market authority, Mark delivers the playbook you've been looking for.00:00 Intro: who Mark helps & why engines beat ad-hoc selling00:42 Mark's background and “Rebel CRO” approach02:05 Why marketing “isn't working” (and how to diagnose it)03:38 Differentiation in commodity markets; sub-category moves05:02 Value-first offers → capture → consult → close06:15 The 4 systems overview: messaging, lead generation, sales process, tech07:40 Follow-up cadence, pipeline hygiene, and CRM automation09:12 AI in marketing: where it helps vs. where trust is human10:34 Hyperlocal SEO, reviews & awards strategy, and trust signals12:28 “Mom test” messaging and category language that resonates14:03 Creating the “I never thought of it that way” sales moment15:20 Examples for doctors in private practice, lawyers, and local pros16:35 How to work with Mark; first steps to implement17:10 Final takeaways & next action17:54 End#BuildASalesEngine #Sales #GoToMarket #LeadGeneration #Messaging #SalesProcess #MarketingThatWorks #AIinMarketing #HyperlocalSEO #Reviews #Referrals #PrivatePractice #Doctors #Dentists #Lawyers #SmallBusinessGrowth #RebelCRO #BusinessPodcast #EntrepreneurshipTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape.• Michael Buckbee discusses how AI is changing search and creating "siteless SEO"• Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms• ChatGPT and other AI tools are often the first touchpoint for prospects, who may never visit your website• AI search operates on different rules than traditional SEO—domain authority matters less while content repetition becomes paramount• The BISCUIT framework helps marketers adapt: check technical foundations, conduct business intelligence, and shift content strategy• Post-purchase attribution surveys often reveal that AI search plays a larger role in customer acquisition than analytics suggest• Distributing the same content across multiple platforms strengthens your position in AI search results• Companies should track how their brand appears in AI responses and optimize accordingly• Content strategy should include both "faceless" (informational) and "face" (perspective-driven) content• Agentic search is emerging, where AI assistants conduct research on behalf of users and present summaries.-------------Guest Contact Information: - https://knowatoa.com/- https://www.linkedin.com/in/michaelbuckbee/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Are your local marketing efforts working as hard online as they do in person?In this episode, we break down exactly how dental practices can harness the combined power of ground marketing and local SEO to dominate their local market. From hosting engaging community events that foster genuine trust and visibility, to ensuring every handshake and conversation converts into online discoverability, you'll learn strategies that build both credibility and patient numbers. We'll reveal how your Google Business Profile acts as your virtual storefront, why authentic event photos and specific business categories are essential, and how to keep your profile fresh with real updates. The discussion zeroes in on location-based content, gathering glowing online reviews, and using savvy tools like QR codes to measure what actually works. Plus, find out how automating review requests and leveraging local backlinks can skyrocket your ranking and reputation!If you're a practice owner looking to fill more chairs, this episode arms you with step-by-step techniques to make your ground marketing events work overtime online. By the end, you'll see exactly how every local encounter can turn into lasting online visibility (and new loyal patients.)What You'll Learn in This Episode:How ground marketing and local SEO create a powerful loop of trust and visibilityThe pivotal role your Google Business Profile plays in new patient acquisitionWhy using real photos from events can boost credibility and local rankingWays to craft location-based website pages and event recaps for SEO impactHow testimonials and reviews mentioning events or neighborhoods help you stand outEffective tactics for maintaining accurate business details across directoriesSmart use of QR codes and trackable links to measure campaign ROIThe value of publishing event blog posts and gaining local backlinksPractical steps to track online behaviors like search frequency and call usageLet's listen in and learn how to turn every offline connection into an online patient!‍‍Learn More About the Ground Marketing Course Here:Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

If you're tired of creating content that goes unseen, this one's for you. With Instagram posts now showing up on Google (yes, that's a thing), it's never been more important to use the right keywords. But what does that actually mean? In this quick-hit solo episode, I'll walk you through a simple, actionable strategy for discovering what your ideal clients are already searching for, and how to use those exact words in your content.What You'll Learn: [04:46] Why keyword strategy is essential and why success goes to the implementers [05:44] How Instagram's new Google indexing changes everything [06:40] The difference between Instagram SEO and keyword discovery [07:08] A mini case study from Hot Reels: how Krista closed a client from IG content [08:56] Another Hot Reels win: how Courtney sold 2 coaching packages through Instagram [11:14] Why keywords help the algorithm show your content to the right people [13:12] Step-by-step: how to find your ideal keywords without overthinking it [14:38] The Contact Form Trick: goldmine for language your clients actually use [15:34] The Google Autocomplete Hack (and why it's the easiest place to start) [16:27] 3 keyword research tools I love (and how to use them fast) [22:00] How to build your keyword list in under 10 minutes [22:30] The #1 thing not to do with your keywords (don't get flagged!) [23:28] The best place to find client language for your content (and it's free)Key Takeaways:Keyword strategy isn't just for websites anymore. With Instagram content now indexed on Google, your keywords help you show up in two places at once.You don't need to be an SEO pro to find strong keywords—just start with your clients' own language.Google's autocomplete and tools like KeywordTool.io, Answer the Public, and Google Trends make keyword discovery fast and free.Don't keyword-stuff your content. Use natural language that speaks directly to your people.Your content can't convert if no one sees it. Keywords = visibility = more leads.Join the Waitlist: 

Jason Berkowitz has established himself as a prominent figure in the realm of search engine optimization (SEO), transforming the way brands approach digital marketing. His journey began unexpectedly when he transitioned from a career in physical therapy to personal training, where he quickly recognized the potential of SEO to enhance his visibility in a competitive market. This realization sparked his passion for SEO, leading him to embrace the complexities of the field and focus on making it more accessible for brands and marketing teams. Throughout his career, Jason has emphasized the importance of aligning SEO strategies with broader business objectives, helping organizations communicate the tangible benefits of their efforts to leadership. He has also worked to debunk common myths surrounding SEO, such as the belief that it is no longer relevant in the age of social media and AI. By addressing these misconceptions, he empowers brands to adopt a more informed and strategic approach to their online presence, ensuring they remain competitive in an ever-evolving digital landscape. For those looking to elevate their SEO strategies and drive meaningful results, Break the Web offers expert guidance and innovative solutions tailored to your brand's needs. Visit their website to learn more about how Jason and his team can help you harness the power of SEO to achieve your business goals. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you a CEO still caught in the weeds of day-to-day operations? If so, you're not building a truly scalable business. Today's episode is here to help you shift that mindset. Our featured guest is a CEO who has grown his agency by focusing on smart leadership—prioritizing culture, developing strong management structures, and intentionally making himself less essential to every meeting. Like many agency owners, he once believed he had to outwork everyone to prove his worth. But over time, he discovered that the agency performs better when he leads with vision instead of constant presence and that CEOs don't need to be grinding to be effective. In this conversation, he shares how he came to that realization, what it's meant for his agency's growth and client success, how he built a trusted A-team, and more. Kevin Miller is the co-founder and CEO of Gr0, a performance marketing agency that's exploded from startup to 200+ clients and over 80 full-time staff in just five years. Before launching GR0 in 2020, Kevin cut his teeth at Google, served as Director of Growth at OpenDoor, and was inspired to jump into the agency world by a friend who built and sold one of the first Facebook-focused DTC agencies. His background in SEO and paid media, combined with experience at both bootstrapped and venture-backed companies, gives him a rare, well-rounded perspective. Today his mission is clear: build a high-performance team that wins together. In this episode, we'll discuss: Two levers to driving growth. Why CEOs are more effective when they're not grinding. Understanding that delegation is not optional. Client acquisition that doesn't feel like sales. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Getting to See the Possibilities of the Agency Space Watching a friend grow and sell a Facebook-focused DTC agency helped Kevin clearly see the differences between growing a bootstrap business versus a venture-capital backed business. His friend ended up selling the business for over $100 million, which Kevin hadn't think it was possible to do in the agency space. It was an inspiring moment that led to the realization that he too could build and scale his own business, which he chose to do in the SEO niche. From Zero to 200 Clients: The Growth Playbook With just half a decade in the agency business, Kevin can see most people just can't handle it. “Every day is a different game of guacamole with all sorts of people problems.” After all, in this business our product so the best way to guarantee you're creating a safe environment where people want to stay is to over index on culture. This is how a young agency can go from scrappy startup to 8-figure beast in half a decade. It's all about building a culture that attracts and retains A-players. If your account manager leaves, that client feels like they have to start over. It can be the worst experience for a client and the best way to avoid is to create an environment where everyone feels like part of a team. Kevin runs GR0 like an NBA franchise where everyone's expected to perform at a high level, without being a burnout factory. He's also very strict about behavior. No matter how talented you are, you can never be rude to a client or other employees. It's a team-first culture with high accountability and even higher standards that has grown fast by keeping people, delivering great work, and staying crazy responsive. Two big levers driving their growth: Kevin attributes his agency's success with client to two main elements: Rapid response times: Emails, texts, Slack messages… they don't sit idle. Obsession with client results: Deliver, retain, and let referrals do the work. Additionally, he knows it's not all about attracting new business. Churn is a killer. Retention isn't sexy, but it's the secret to compounding revenue. Inside the Org Chart: A 5-Level Machine In terms of the deals the agency is closing with clients, Kevin is a big believer that there's little room to do great work on a monthly basis, which is why he prefers offering six-month contracts that will later get renewed for another six months. He's also put a lot of thought into the agency's organizational structure, which he breaks down into five levels: Executive Team VPs Associate VPs / Directors (each running a service line) Campaign Managers Contractors & Specialists As to him, his role as CEO is divided into three categories: Coach – Recruiting and leveling up 10x talent across the top team. Closer – Still active in sales, he sets expectations and closes high-value clients. Visionary – Driving innovation like launching new services (radio is next!) and adopting tools like ChatGPT for smarter, faster workflows. You'll Be Needed Less & Less as a CEO – and That's Okay Being a CEO won't necessarily come naturally to everyone, which is why Kevin has a coach that has taught him how to conduct himself and cast the vision for the agency. He's also embraced the fact that putting together a capable team will mean getting told they don't need you to pitch in on every meeting. “If someone doesn't need me in a meeting, I'm relieved. It means we've built something scalable.” A true leader should be helpful and keep the company moving forward, which is why Kevin sees his role more as someone who works for everyone at the company, as opposed to the old model where bosses were tyrants that barked orders all day. It's not easy to lead 200+ employees, and leaders nowadays recognize that the way to do so is not just having a very strong team but also being able to keep them by building a great culture. From Hustle Mentality to Smart Leadership Kevin and Jason both admit they had to unlearn the “first one in, last one out” badge of honor. Many leaders tend to think they have to outwork everyone. Kevin admits he still wrestles with showing up early to prove value—even though the company runs better when he focuses on vision, not presence. The truth is agency CEOs don't need to be grinding to be effective. They need to be accessible, and they need to build teams that run without them. “If I'm on a mountain or a golf course, and I get a call, I'll answer. But if the team doesn't need me? Even better,” Jason shares. This shift, from being the engine to being the guide rail, is one most agency owners struggle with. But letting go (and training others to step up) is the only way you get out of the weeds. Delegation Isn't Optional—It's Leadership 101 Early on, Kevin believed only he could do the work “right.” But that mindset capped his growth—and created unnecessary pressure. Effective delegation and believing in your team is what makes a great CEO. As he says now, “you have to pass the ball and trust they'll show up.” If you're asking, “How should we do this?” you're already in the weeds. The better question is, “Who on my team should own this?” If you need ideas, start with Jason's 1 3 1 method to train team decision-making is a killer takeaway: 1: What's the problem? 3: What are three ways to solve it? 1: What do you recommend? It's a simple leadership tool that trains independence—so you're not the bottleneck every time something needs approval. You Can't Build Big if You Can't Let Go If you want to make sure you have people on your team who'll step up after applying the 1 3 1 method, hire people who can manage themselves. Kevin and Jason both agree they're not built to manage micro-tasks—or people who need micromanaging. “If I'm going to manage someone, I'll expect them to do it like me, at my pace, with my level of commitment. And that's not fair,” Kevin admits. As owners, your growth is capped by how much you think you have to do. Build a team of leaders—not followers. Give direction, not checklists. And accept that mistakes are part of the process. In the mastermind, Jason and the members celebrate even the failures—because sharing missteps keeps others from repeating them. That's how real learning happens. Client Acquisition That Doesn't Feel Like Sales Now let's talk lead gen. How did Kevin's agency bring in over 200 clients? It wasn't ads. It wasn't cold emails. It was strategic referrals—and they engineered that pipeline from the ground up. In Kevin's view, cold acquisition just doesn't work well with the amount of competition in his space. Instead, he built a network of warm referrals of ~25 trusted partners. Each partner gets 10% of the monthly revenue from any referred client. But more importantly, they only recruit partners who already know Kevin and trust his team to deliver. “I'm not reaching out cold saying ‘hey, I'll pay you 10%.' I'm building real relationships with people who already trust me.” This warm referral engine is the opposite of passive referrals. It's intentional, proactive, and mutually beneficial. It scales because Kevin didn't wait—he built the network years before launching GR0. Most of the time referrals aren't scalable. However, when you do it this way—proactively recruiting the right partners—it becomes a one-to-many strategy. This is a model more agency owners should be thinking about. It's lower friction, higher trust, and most importantly: it cuts through the noise in a saturated market. Pricing, Positioning, and Playing the Long Game One thing Kevin admits he should be raising prices more often. GR0 started with $3,000/month clients and now charges $8K–$10K for the same package. But that evolution took five years. Still, their market positioning is clear: “We're expensive but fair. Not overpriced, not low-budget. Right in the sweet spot.” This ties back to the trust built with clients and referral partners alike. If the value is real and the results are consistent, the relationships last. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

How Do I Know If My Website Is Penalized by Google? Website Health & Technical SEO Masterclass with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This extensive SEO audio provides an in-depth discussion on technical SEO and how businesses can identify and address Google penalties impacting their websites. Favour uses analogies like a car's engine or a leaking roof to explain complex concepts, emphasizing that a penalty often signals a need for correction and improvement, not failure. Key areas covered include website structure, content quality (thin vs. thick content), proper use of tags and categories, image optimization, video embedding, and leveraging Google Search Console for diagnostics. The conversation also touches on the distinction between manual and algorithmic penalties and offers practical advice, such as using search operators, to check website visibility and performance.Frequently Asked Questions1. How can I tell if Google has penalized my website, and what does it mean?Google penalizes websites when they violate webmaster guidelines, often due to issues with content quality, relevance, or technical structure. A penalty means your site's search ranking is negatively affected, leading to reduced visibility and traffic. While a penalty might seem negative, it's actually an opportunity for correction and improvement, indicating that your site is at least visible enough for Google to notice. You might receive email notifications from Google, or you can check your Google Search Console for specific error messages and performance insights.2. What are the two main types of Google penalties, and how do they differ?There are two primary types of Google penalties:Manual Penalty: This occurs when a human reviewer from Google's web spam team flags your website for violating guidelines, often due to manipulative practices like spammy or hidden links ("black hat SEO"). These are rare but indicate a severe violation.Algorithmic Penalty: This is far more common and happens automatically due to issues detected by Google's algorithms. Reasons can include outdated or "thin" content, low quality or irrelevant information, generic AI-generated content, unnatural links, or regurgitated content. These penalties lead to automatic demotion or removal from search results.3. How does "thin content" contribute to Google penalties, and what makes content "thick"?"Thin content" refers to web pages that lack depth, context, or comprehensive information on a given topic. It's often characterized by a low word count, insufficient detail, and a lack of supporting elements. Google measures articles by reading time, word count, and character count. If your content is significantly shorter than the industry average for a similar topic (e.g., 300 words vs. 3,000 words), it's considered thin and unlikely to outrank competitors."Thick content," conversely, is rich in information and provides a thorough exploration of a topic. To create thick content, you should:Expand on topics: Go beyond basic definitions, offering more context and depth.Include various elements: Incorporate images (optimized for size), embedded videos (not uploaded), audio clips, statistics, examples, comparison charts, quotes, listicles, proper formatting (headings, links), and frequently asked questions (FAQs).Answer user intent: Ensure your content directly addresses the questions and needs of your target audience.4. Why is connecting my website to Google Search Console crucial for identifying and resolving penalties?Google Search Console (GSC) is the primary tool Google provides for website owners to monitor their site's performance in search results and identify issues. Connecting your website to GSC is the first essential step because it allows Google to communicate error messages and indexing problems directly to you. Within GSC, you can view performance insights, check the "Pages" section under "Indexing" to see which pages are known, submitted, or unsubmitted, and understand why certain pages might not be indexed. This diagnostic information is vital for understanding the root causes of any penalties and guiding your corrective actions.5. What are common technical SEO issues that can lead to Google penalties, beyond content quality?Technical SEO issues relate to the structural and operational aspects of your website that affect how search engines crawl and index it. Common problems include:Website size and image optimization: Large file sizes, especially for images and uploaded videos, can slow down your website, leading to a poor user experience and penalties. Use compression tools (e.g., compressor.io) for images and embed videos instead of uploading them.Broken or inaccessible links: Ensure all links within your sitemap and across your site are functional and lead to valid destinations.Incorrect robots.txt or "no index" tags: The robots.txt file and "no index" meta tags tell search engine robots which pages to crawl or not to crawl. Accidentally blocking important pages (a common default issue with platforms like Wix for blog tags) can prevent Google from indexing your content.Outdated website structure: An inefficient or poorly organized website structure can hinder crawlability and overall performance.Slow loading times: Directly linked to website size and optimization, slow loading speeds can negatively impact user experience and search rankings.6. What's the recommended first step for a business owner who suspects their website is penalized by Google?The immediate first step is to connect your website to Google Search Console (GSC) if you haven't already.Go to google.com and search for "Google Search Console."Click on the official Google Search Console Tools link.Click "Start Now."If your site isn't connected, GSC will provide a unique verification code (often a TXT record).Go to your domain name server (DNS) settings within your website hosting provider's control panel.Add the provided TXT record to your DNS settings.Return to GSC and click "Verify."A green bar indicates successful connection. Once connected, GSC will begin providing insights into your site's performance, indexing status, and any specific error messages or penalty notifications, allowing you to diagnose and address issues effectively.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The boys read & discuss Fantastic Four #252 by John Byrne AND review the latest major superhero films. Now here's some buzzwords for that sweet sweet SEO, baby. Matt Shackman Pedro Pascal Vanessa Kirby Ebon Moss-Bachrach Joseph Quinn Galactus Mr. Fantastic The Thing Human Torch Invisible Woman Silver Surfer Galactus MCU DCCU James Gunn David Corenswet Rachel Brosnahan Nicholas Hoult Lois Lane Lex Luthor Krypto Mr. Terrific Comics Comic Book Graphic Novel ComicCon Nerd Nerdy Trending The Offspring Jimmy Eat World New Found Glory Thunderbolts Kanye West Miles Morales AI Disney Taylor Swift Travis Kelce Joe Rogan TikTok Instagram Reddit X Facebook Twitter Snapchat Netflix Hulu HBO Amazon China Livvy Dunne Sports News Entertainment Weather I'm Feeling Lucky Come to Brazil lol omg rotfl For You Page

Nick Turley is Head of ChatGPT, the fastest-growing product in history, with 700 million weekly active users (10% of the world's population). He was part of the original hackathon team that shipped ChatGPT in just 10 days, helped it grow from zero to billions in revenue, and leads product for what may be the most consequential product of our time. We recorded this the day before GPT-5 launched.We discuss:1. The 10-day sprint from deciding to ship ChatGPT to Sam Altman's tweet (and why it was originally called “Chat with GPT-3.5”)2. How they ran a willingness-to-pay Van Westendorp survey in their Discord to decide on the $20/month price point that everyone copied3. The “Is it maximally accelerated?” philosophy that drives OpenAI's insane shipping velocity4. Why ChatGPT's retention curve “smiles”—users leave, then come back months later using it more5. The accidental decisions that changed history, including not having a waitlist6. The impact ChatGPT will have on SEO and product growth7. The counterintuitive reason why shipping unpolished AI features beats waiting for perfection8. Why ChatGPT intentionally shipped with that “ugly” model-chooser dropdown9. How TikTok comments became a primary user research channel early on—Brought to you by:Orkes—The enterprise platform for reliable applications and agentic workflows: https://www.orkes.io/Vanta—Automate compliance. Simplify security: https://vanta.com/lennyPostHog—How developers build successful products: https://posthog.com/lenny—Transcript: https://www.lennysnewsletter.com/p/inside-chatgpt-nick-turley—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/170411252/my-biggest-takeaways-from-this-conversation—Where to find Nick Turley• X: https://x.com/nickaturley• LinkedIn: https://www.linkedin.com/in/nicholasturley/• Website: https://nickturley.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Nick Turley(04:52) GPT-5 launch(09:13) The vision for ChatGPT and AI assistants(13:52) The early days of ChatGPT(17:14) The success and impact of ChatGPT(20:44) Product development and iteration(23:11) Maximally accelerated: the OpenAI approach(26:17) Retention and user engagement(33:42) The future of chat interfaces(36:31) The evolution of ChatGPT(38:52) Subscription model and pricing strategies(42:10) Enterprise adoption and challenges(44:10) Balancing multiple product lines(52:13) Emergent use cases and user feedback(01:02:15) OpenAI's unique product development approach(01:05:07) The importance of team composition(01:08:50) Balancing speed and quality in AI development(01:14:23) The role of evals in product development(01:16:13) The future of AI-driven content and GPTs(01:21:51) Philosophy and product leadership(01:23:47) Career journey and advice(01:27:49) Lightning round and final thoughts—References: https://www.lennysnewsletter.com/p/inside-chatgpt-nick-turley—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

In this episode, we're joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS. Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.An alumnus of the Indian Institute of Technology, Kanpur, Sharad's career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.You will discover:✅ How LightX went from a paid app to top-grossing AI subscription✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more✅ The secret to getting featured on Google Play✅ Building user-first products with a strong USP✅ Managing & scaling a 60+ member teamLearn More:Explore LightX:Web Product: https://www.lightxeditor.com/ iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705 Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN Connect with Sharad:https://www.linkedin.com/in/sharad-shankar-796b773/ https://andor.in/Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we're joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS. Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.An alumnus of the Indian Institute of Technology, Kanpur, Sharad's career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.You will discover:✅ How LightX went from a paid app to top-grossing AI subscription✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more✅ The secret to getting featured on Google Play✅ Building user-first products with a strong USP✅ Managing & scaling a 60+ member teamLearn More:Explore LightX:Web Product: https://www.lightxeditor.com/ iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705 Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN Connect with Sharad:https://www.linkedin.com/in/sharad-shankar-796b773/ https://andor.in/Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Bradley candidly shares some frustrations he has been experiencing in business, and how he is leading himself first through the challenges.The Bottom Line: When you make changes or set new goals in business, it will ultimately start off rocky. But if you persevere through the frustration and challenges, you will win.Ready to master this entrepreneurial mindset and outlast business challenges? Join us at the 2 Day MBA - our upcoming live event! Register at https://mba.blueprintos.comUpcoming Event AnnouncementMindset of the Entrepreneur WorkshopDates: August 12-13 (Tuesday-Wednesday).Time: 10 AM - 12 PM Central.Format: Virtual, two-day event.Cost: Free.Registration: mba.blueprintos.comThanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass when you visit www.blueprintos.com!Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions. More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.Direct Clicks is built is by business owners, for business owners. They specialize in custom marketing solutions that deliver real results. From paid search campaigns to SEO and social media management, they provide the comprehensive digital marketing your business needs to grow. Here's an exclusive offer for Above The Business listeners: Visit directclicksinc.com/abovethebusiness for a FREE marketing campaign audit. They'll assess your website, social media, SEO, content, and paid advertising, then provide actionable recommendations. Plus, when you choose to partner with them, they'll waive all setup fees.

What's the Fastest Way to Get Webpages Indexed (Technical SEO) by Search Engines? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This episode focuses on search engine optimization (SEO) and the fastest ways to get indexed by search engines, extending beyond just Google to include other platforms and AI-powered large language models (LLMs) like ChatGPT emphasizing that building trust with search engine algorithms is paramount, achieved through consistent content creation, linking strategies (backlinks), and connecting websites via tools like Google Search Console. Favour highlights the importance of updating existing content and addressing user queries to improve visibility across various search and AI platforms, ultimately advocating for a strategic and patient approach to online presence rather than solely focusing on a single ranking metric.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions about Search Engine Indexing and Online PresenceWhat is the fastest way to get indexed by search engines?The fastest way to get indexed by search engines is by building trust and establishing connections. This means having conversations around the questions people are asking and providing answers in the form of website links. These links should then be shared on other reputable websites to create backlinks, which signal to search engines that your website has authority. It's not just about creating a lot of content, but about creating relevant, high-quality content that answers user queries and is linked to by trusted sources.Why isn't my website ranking on search engines?There are several reasons why your website might not be ranking. Common issues include not having your website manually indexed or automatically discovered by search engines, or not being connected to Google Search Console. Additionally, your content might not be seen if it's not frequently updated, as AI servers and search engines prioritize recently modified content. A lack of engagement and underutilization of your website compared to time spent on social media can also hinder its visibility. Essentially, if search engines aren't "seeing" your content, they can't recommend it.How long does it take for SEO efforts to show results?Ranking SEO web pages on Google and other search engines takes time and consistency. While immediate indexing can occur within hours or days for consistent posters, significant milestones, such as receiving your first 10 clicks, can take around six months, even with hundreds of articles. The key is consistent effort, building trust with algorithms, and maintaining an active online presence. The compound effect of consistent content creation can lead to substantial impressions over time.How does trust factor into search engine ranking?Trust is paramount for search engine ranking. Just as in human relationships, search engines, particularly Google, rely on trust to refer content. This trust is established when other third-party websites, which Google already trusts, link to your website, thereby vouching for your site's authority. These "off-page SEO referring domains" (like links on Reddit, Trustpilot, LinkedIn, Pinterest) may have varying impact, but they contribute to your credibility and signal to search engines that your content is valuable and reliable.Is traditional SEO still relevant with the rise of AI and Large Language Models (LLMs) like ChatGPT?Yes, traditional SEO is still very relevant and, in fact, synergistic with AI and LLMs. While AI provides generative answers, it often sources its information from traditional search engines like Google. Therefore, optimizing your content for Google through good SEO practices (like answering frequently asked questions, using appropriate keywords, and having a well-structured site map) directly contributes to your brand being cited and mentioned in AI-generated responses. AI and SEO are not competing but are interdependent, with AI leveraging the foundation built by strong SEO.How can I optimize my content for AI search engines?To optimize for AI search engines, focus on providing succinct, evidence-based answers to specific, question-based headings, similar to "People Also Ask" sections on Google. Ensure your content is frequently updated ("last modified" date is recent) as AI prioritizes fresh information. AI servers are looking for up-to-date, relevant context. By consistently creating and updating content that answers user queries and by connecting your website to search engines via tools like Google Search Console, you increase the likelihood of being sourced and mentioned by AI.What is the significance of a "sitemap" and "DNS" in getting indexed?A sitemap acts as a map of your website, providing search engines with a structured list of all your pages, products, and blogs. Submitting an updated sitemap is crucial for search engines to crawl and understand your site's content. DNS (Domain Name Server) is like your unique digital DNA for your website, confirming your ownership of the domain. Connecting your DNS record with a unique identification number (like a TXT record from Google Search Console) gives search engines access to your site's architecture, allowing them to effectively read and index your content.What is the difference between manual and auto-indexing, and how do they impact visibility?Manual indexing involves actively submitting your website or specific pages to search engines (e.g., through Google Search Console) to ensure they are discovered. Auto-indexing refers to the automatic discovery and crawling of your site by search engines over time due to consistent activity and established trust. While manual indexing provides an initial push, consistent content creation and updates increase your "crawl budget," leading to higher priority and more frequent auto-indexing. Both are important; consistent manual effort eventually leads to more efficient auto-indexing and better long-term visibility.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating content that satisfies both editorial standards and search algorithms. She recommends hiring former journalists to create high-quality content that naturally performs well in search, emphasizing that exceptional content published in traditional media will also succeed in SEO. Rickman argues that today's best SEO content often exceeds traditional journalism standards, creating lasting value rather than short-term ranking gains.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Karen RobinsonTrauma Recovery ExpertKaren Robinson, LCSW, is a service driven social worker, therapist, and coach with 24 years of clinical experience. Karen received both her BSW and MSW from the University of Maine, where she is originally from. Karen is a genuine, authentic, compassionate provider. Her specialties are trauma recovery, anxiety, and depression. In her free time, Karen enjoys reading, writing, and spending time with her family.Heal Thrive Dream is a mother-daughter company that includes a wide range of service and products for women recovering from trauma. We offer holistic therapy, coaching, virtual group coaching memberships, community service, courses, planners, journals, books, inspirational products and workbooks. We are a one-stop shop for women who are ready to fire their boss, as we offer touchless e-commerce agencies and a full-service digital agency to assist with websites, logos, social media management, SEO, etc. Last, we teach survivors how to explore relationship and affiliate marketing as several streams of revenue will set them up for the best chance of success in every aspect of their lives. Want to be a guest on Book 101 Review? Send Daniel Lucas a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/17372807971394464fea5bae3 Hosted on Acast. See acast.com/privacy for more information.

AI didn't just change how I read books — it changed how I learn, create, and sell.I've closed $2,000+ deals directly from my DMs using AI reading strategies. In this video, I'll show you 9 powerful ways to read with AI and turn your reading into revenue.––– Tools & Resources –––Sign up for my How To Make Sales & Create Unlimited Content Using AI class (only $25 / £30 / ₦50,000): https://bit.ly/4mxf6umGet my book 15 Simple Ways To Sell Anything To Anyone: https://selar.com/4q2362––– More Content –––Join THE FOH LETTERS – my free sales & business newsletter: https://paulfoh.substack.com/Listen to The Paul Foh Podcast – the audio version of my trainings & interviews: https://spotify.com/paulfohpodcast––– Socials –––Instagram: / paulfohTwitter (X): / paulfohLinkedIn: / paulfoh––– Chapters –––0:00 How AI Changed My Reading & Sales Game1:03 Instant Book Summaries (Before You Buy)1:45 Turn Text into Audio & Reprogram Your Mind2:30 Use AI to Explain Tough Concepts (Like You're 10)3:10 Speed Read with AI (Learn Faster, Earn Faster)3:45 Chat with Any PDF & Extract Competitor Playbooks4:22 Get Personalized Book Recommendations4:50 Translate & Localize Your Marketing Materials5:15 Turn Book Notes into Unlimited Content6:00 Read Without Distraction for Maximum Focus6:40 How This All Connects to Selling & Closing Deals#AI #Sales #SelfImprovementIf you want, I can also make you the SEO-optimized YouTube title and description so it ranks for both “AI for reading” and “AI for sales.” That way, it's discoverable for two audiences at once. Would you like me to do that next?

Sick of trade shows that cost a fortune but never drive real pipeline? If your events strategy feels more like a brand awareness play than a revenue engine, this episode will help you flip the script. In this episode of Revenue Boost: A Marketing Podcast titled “B2B Events That Close Deals: Strategies for Relationship-First Growth,” host Kerry Curran sits down with Meghan Lavin, VP of Marketing at Choreograph. With 15 years of experience leading events, content, and field strategy, Meghan shares how B2B marketers can drive measurable impact through smart, strategic event planning. She pulls back the curtain on what really works—beyond the booth: How to set goals and budgets that align with sales cycles and AOV What to ask for when negotiating sponsorships (and what not to sign) Creative ways to build hosted events that convert, even with limited budget How to train event staff so your booth doesn't fumble the first impression The power of post-event follow-up and content to keep relationships warm

Pre-Order Your TCB Merch Now : HERE EP#809: Bryan & Krissy go into a Pauly Couch Cushion video with a mind to laugh...and leave with a bad feeling. The video MAY show Pauly in some trouble But you be the judge... Plus, the merch store OPEN! So now we can all stop hearing about it. Bryan shares about his SEOs selling and then tells a story about dead fish. Yep, another ADHD episode of TCB! Then, Pauly Couch Cushions is on deck but B&K have some concerns about our boy after he nods out multiple times into the video. TCB Tunes: Aye Bryan! Watch EP #809 on YouTube! Text us or leave us a voicemail: +1 (212) 433-3TCB FOLLOW US: Instagram:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thecommercialbreak⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/thecommercialbreak⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@tcbpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.tcbpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CREDITS: Hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bryan Green⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Krissy Hoadley⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Executive Producer: Bryan Green Producer: Astrid B. Green Voice Over: Rachel McGrath TCBits & TCB Tunes: Written, Voiced and Produced by Bryan Green. Rights Reserved To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

In this episode of the Creators Hub Podcast, Dusty Porter interviews Kieren Westwood, a YouTube content creator and writer. Kieren shares his journey from being a writer to creating educational content for aspiring writers on YouTube. He discusses the challenges he faced, including overcoming imposter syndrome and finding his niche. Kieren emphasizes the importance of authenticity in content creation and shares insights on SEO, monetization, and balancing creativity with burnout. He also provides practical advice for aspiring creators looking to grow their channels and connect with their audience.     What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach YouTube Channel Reviews (Audit): Get a 10-12 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50. Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

Welcome to this episode of Hot Topics on the Edge of Show! Join us as we dive into the latest developments in AI and its implications for businesses.In this sponsored episode by Relm, we welcome back Claire Davey from Relm to discuss:The White House's recent AI action plan aimed at making America the world's AI superpower, including its controversial deregulation strategies.Insights from IBM's 2025 Cost of Data Breach Report, highlighting the risks associated with AI breaches and the alarming statistics on data security.The importance of governance and proactive risk management in the age of AI, and how insurance can play a crucial role in mitigating these risks.Tune in for an engaging conversation that explores the balance between innovation and regulation, the challenges of AI adoption, and the future of insurance in this rapidly evolving landscape.Don't forget to subscribe and join the conversation on social media! Stay curious, keep pushing boundaries, and never miss an episode on the Edge of Show!Support us through our Sponsors! ☕

In this episode, the hosts unpack a low-cost dryer vent cleaning franchise in Charlotte with stellar Google reviews, debating whether it's a smart buy or just buying yourself a job.Business Listing – https://www.bizbuysell.com/business-opportunity/dryer-vent-cleaning-business-575-5-star-google-reviews/2382347/Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.

Hospitality Marketing with AI is redefining how hotels, resorts, and short-term rentals attract guests — and in this episode, Sarah Stahl reveals proven strategies to thrive in this AI-driven era.With over 15 years of marketing experience, Sarah helped a treehouse resort grow from 6 to 21 units while achieving an unprecedented 93% direct bookings. She shares her playbook on blending AI in travel industry tools, influencer marketing strategies, and PR and discoverability to outperform competitors and reduce reliance on OTAs like Airbnb.If you've been searching for ways to:Rank higher through ChatGPT for SEO and LLM discoverabilityBreak free from Airbnb with direct booking strategiesBuild guest trust using influencer marketing strategiesLeverage synthetic data marketing for precision targetingBoost occupancy in glamping marketing and short-term rental marketing…this episode delivers answers, examples, and actionable steps.Sarah's expertise meets your business needs by addressing the exact search intent of hospitality professionals: how to get found, how to book more guests directly, and how to future-proof your marketing against rapid tech changes. Through real-world results and tested tactics, you'll gain insight and wisdom to solve discoverability challenges and drive bookings without being dependent on Airbnb.Whether you run a vacation rental, a boutique hotel, or a luxury resort, this conversation equips you with the strategies to compete smarter in the age of AI.⏱ Timestamps (20:24)0:00 Intro & Sarah Stahl's Background1:00 How Sarah Achieved 93% Direct Bookings2:30 AI in Travel Industry: ChatGPT Search & LLM Discoverability4:50 Why PR Is the New SEO for Hospitality6:15 Influencer Marketing Strategies that Build Trust8:40 Overcoming Airbnb Dependence10:30 Website Storytelling for AI Search Optimization12:20 Glamping Marketing & Niche Property Growth14:10 Airbnb Alternatives & Rising Guest Demand for Unique Stays15:30 How Synthetic Data Marketing Shapes Strategy17:00 ChatGPT for SEO vs. Other AI Tools18:30 Preparing for the Future of Hospitality Marketing with AI20:00 Closing Thoughts & Where to Find Sarah Stahl#HospitalityMarketingWithAI#AIinTravelIndustry#ChatGPTforSEO#InfluencerMarketingStrategies#ShortTermRentalMarketing#DirectBookingStrategies#PRandDiscoverability#LLMDiscoverability#GlampingMarketing#AirbnbAlternatives#SyntheticDataMarketing#SarahStahlTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to purchase my books on Amazon: ⁠https://amzn.to/2PaQn4p⁠Follow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

Send us a textPodcast Show Notes: Market Your Message Show – Chapter 15: The Guest Blogging Traffic PlaybookEpisode Summary:Host Jonathan returns from his July sabbatical to continue the "Your Message Matters" series, focusing on building your audience. This episode dives into guest blogging and, more importantly, how to leverage media mentions for explosive audience growth.Key Topics Covered:Why Jonathan takes a July sabbatical and the importance of work-life balance.The story of "Chicken Soup for the Soul" and how media mentions transformed its success.The pitfalls of traditional guest blogging: time-consuming, uncertain results, and low ROI.The smarter alternative: using media mentions to reach larger audiences with less effort.The Media Mentions Playbook:Sign Up for HARO (Help a Reporter Out):Get daily emails with journalist queries looking for expert input.Be Selective:Focus on queries that match your expertise and target audience.Craft Snappy Responses:Keep answers under 150 words, clear, and quotable.Polish Your Bio:Make it short, relevant, and include a link to your blog.Play the Numbers Game:Respond to multiple queries daily to increase your chances.Track and Follow Up:Use a spreadsheet to log submissions and follow up on potential publications.Amplify Your Mentions:Share your media mentions across social media, your website, and newsletters.Action Step:Set up your HARO account, pick 3-5 relevant queries, craft concise responses, and track your progress. Make this a daily habit to build credibility and visibility.Key Takeaways:Media mentions are more efficient and impactful than traditional guest blogging.Consistency and focus on high-impact strategies are crucial for audience growth.Leverage existing platforms to boost your authority and SEO.Connect:For more tips and resources, visit Jonathan's blog and subscribe to the Market Your Message Show.

Why Are My Digital Marketing SEO Efforts Not Working? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This Clubhouse session features offering advice on Search Engine Optimization (SEO), particularly for small businesses. Favour explains that effective SEO involves consistent effort and strategy, likening it to a conversation where businesses answer frequently asked questions.He suggests creating diverse content formats, like long-form "pillar" blog posts supported by shorter "cluster" content, and emphasize the importance of localizing content for brick-and-mortar businesses.The discussion also touches upon tools like Semrush and Ahrefs for SEO analysis, while advocating for a "mindset, skillset, toolset" approach to digital marketing, stressing that understanding fundamental principles and consistent application are more crucial than expensive tools alone.Favour illustrates concepts with real-world examples and interactive exercises, encouraging listeners to apply the strategies themselves to improve their online presence and drive organic traffic.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions1. Why aren't my SEO efforts working, and what's the fundamental issue?SEO efforts often fall short due to a lack of consistent strategy and the failure to address user intent directly. The core problem is not "showing up for a term" because the relevant link or content isn't "activated." This means your content isn't directly answering the questions people are frequently asking online or isn't positioned to be easily seen by search engines. Expecting different results from repeating the same ineffective actions is likened to "insanity." Effective SEO, at its heart, is a conversation where your content provides clear, direct, and valuable answers to user queries, similar to how a meaningful conversation builds understanding and leads to further engagement.2. How can I effectively create content for SEO in 2025?The primary goal for content creation in 2025 is to answer frequently asked questions online and establish yourself as the authoritative "person of interest" providing those answers. This transforms SEO into a conversation. To achieve this, focus on creating content that directly addresses user queries. For instance, if the most searched question of 2024 was "What time is it?", then providing a direct answer makes you the "respondent to the answer." This content can be distributed through various formats, with podcast episodes and blogs being the fastest ways to publish. Consistency is key, with a suggested minimum of 10 minutes to 10 hours per week dedicated to content creation.3. What is the "pillar and cluster" content strategy, and how does it improve SEO?The "pillar and cluster" strategy involves creating a comprehensive "long-form" piece of content (the pillar) that covers a broad topic in depth, acting as a foundational resource. This pillar can include comparisons, statistics, infographics, videos, listicles, charts, and FAQs. Subsequently, you create "mid-form" and "short-form" content pieces (the clusters) that delve into more specific sub-topics or variations derived from the pillar. These clusters link back to the main pillar, creating a strong internal linking structure. This method allows you to cover a topic from multiple dimensions, compound your SEO interest, and establish semantic connections across your website. Each published blog can generate numerous new "keywords" or "seeds," further expanding your content ecosystem.4. How does updating old content contribute to better SEO, and what is a "last modified page"?Regularly updating old content is a powerful SEO tactic. When you update an existing article, especially with current information (e.g., changing "2025" to "2026"), it signals to search engines that your content is fresh and relevant. This updated page becomes a "last modified page," which AI algorithms prioritize and pick up more readily from the internet. The concept is that an active website with recently updated content is more likely to rank higher. By updating older posts and linking them to newer ones, you create a dynamic "spiderweb" of content, ensuring your website always appears "on" and active, leading to improved rankings and longevity.5. Are SEO tools like Semrush and Ahrefs crucial for a comprehensive hyperlocal SEO strategy, and are there free alternatives?While tools like Semrush and Ahrefs are excellent for comprehensive analysis, especially for hyperlocal strategies (e.g., checking Name, Address, Phone number consistency across directories), they are not strictly necessary to get started or achieve results. These tools can be expensive, and it might be more cost-effective to hire a professional or agency if you're not committed to learning and consistently using them yourself.For free alternatives and effective strategies, Google itself is your "best friend." You can use Google Search Console to identify search phrases and even leverage specific "search operators" (like blog/ [keyword]) to discover articles people are already finding. This allows you to identify topics and competitors for which you need to create your own content. Ensuring consistent "Name, Address, Phone number" (NAP) information across all online directories (Yellow Pages, Yelp, Google Business Profile, etc.) is crucial for local businesses, as inconsistencies can raise "red flags" with Google.6. How does consistency in business information and brand identity impact SEO?Consistency in business information and brand identity is paramount for SEO and overall online visibility. Just as a credit report requires matching details, search engines, particularly Google, look for consistent "Name, Address, Phone number" (NAP) across all online directories and platforms (social media, review sites, business listings). Inconsistencies or typos can confuse search engines, making it difficult for them to verify your business's legitimacy and location, leading to poor ranking.Beyond NAP, consistently presenting your brand name, author name for content, and overall messaging ensures that people recognize and trust your presence. This consistent "showing up with the same name" builds familiarity and reinforces your authority in your niche, proving to search engines and users that your brand is reliable and relevant.7. How does the "mindset, skillset, toolset" framework apply to successful SEO efforts?Successful SEO, like any business endeavor, operates within a "mindset, skillset, toolset" framework.Mindset: This refers to your approach and intention. It's about being proactive, understanding why your efforts might not be working, and being open to learning and adapting. It's about having the commitment to consistent action rather than expecting overnight results.Skillset: This is the knowledge and ability to execute SEO strategies. This includes knowing how to research keywords, create content, optimize pages, and analyze data. While tools can assist, the underlying skill to interpret and act on information is crucial.Toolset: These are the actual resources you use, whether paid SEO tools like Semrush, free Google tools like Search Console, or even basic search operators. The effectiveness of your tools depends on your skillset and mindset; a great tool is useless without the knowledge and consistent effort to wield it properly.Consistent "reps" across these three sets are essential for continuous improvement and achieving tangible SEO results.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this deeply honest and refreshing episode, Cinthia welcomes back friend and returning guest Kara Steinmann, founder of Ravel Collective, for a vulnerable conversation about mental health and entrepreneurship—especially for women founders. Kara shares her personal journey with anxiety, depression, and navigating the dark place—plus how those experiences led her to pivot her work, deepen her mission, and create communities that prioritize mental wellbeing over constant productivity. Together, Cinthia and Kara explore: The under-discussed intersection of mental health and building a business Why slowing down is often the key to greater momentum How founder-driven businesses often mirror our inner worlds Practical shifts (like no-call Mondays) that honor your nervous system The power of community in healing isolation and self-doubt Why your cicada moment might be the secret to your next breakthrough They also talk about the role of medication, therapy, and redefining success on your own terms. Whether you're currently navigating a tough season or just tired of the constant pressure to “have it all together,” this conversation is here to remind you that you're not alone—and that your mental health matters just as much as your strategy.    

Homeowners aren't searching Google for a new lawn care company, they're searching for answers. In this episode of Profits with Pajak, John breaks down the top lawn care questions trending right now and shows you how to turn that search traffic into paying clients. Learn how to use blog content, SEO, and trusted vendors like Green Frog Web Design to position your business as the go-to expert in your market.    Comments and Questions are welcome.  Send to ProfitswithPajak@gmail.com    Episode Links:  Apple Podcast Listeners- Copy and paste the links below into your browser.    Auman Landscape  Instagram https://www.instagram.com/aumanlandscapellc?igsh=MXE0ejk0eTQydjdyMg==  Link Tree www.linktr.ee/aumanlandscape  Green Frog Web Design  Get your first month for only $1 when you use code, PAJAK , and have your website LIVE in 3 weeks from projected start date or it's FREE for a year.  https://www.greenfrogwebdesign.com/johnpajak  My Service Area   “Qualify Leads Based on Your Profitable Service Area.”  Click on this link for an exclusive offer for being a “Profits with Pajak” listener.  https://myservicearea.com/pajak  Chris Fix   YouTube - https://www.youtube.com/channel/UCes1EvRjcKU4sY_UEavndBw    Upcoming Events:  Get 50% OFF Equip Expo 2025 tickets NOW with promo code PAJAK  https://plus.mcievents.com/equipexpo2025?RefId=PAJAK    LCR Summit: October 19th and 20th in Louisville, Kentucky  The Playbook for Success in Your Business and Life!  https://www.lcrmedianetwork.com/    Show Partners:  Yardbook   Simplify your business and be more profitable.  Please visit www.Yardbook.com    Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK  Relay  Relay is small business banking that puts you in complete control of what you're earning, spending and saving.   Click here to sign up for Relay and get $50.00 cash bonus!  http://join.relayfi.com/promo/get-50-ulumkswykjzwi4dqsm?referralcode=profitswithpajak&utm_source=influencer&utm_medium=podcast   Mr. Producer  Click the link to connect with Thee Best Podcast Producer in the biz!  https://www.instagram.com/mrproducerusa/   Training and Courses  Budgets, Breakevens, and Bottom Lines™ Workshop   John Pajak's exclusive system is designed to help you avoid common failures and achieve your business' financial goals to be profitable and scale your business.  https://www.johnpajak.com/offers/qvgvV8m3/checkout    Yardbook Training Workshops  Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money!  https://www.johnpajak.com/offers/aJ9YX7aB/checkout   

In this episode of Cache Up, host Michelle Frechette chats with Miriam Schwab, Head of WordPress at Elementor, about the company's latest innovations. They discuss new products like the Image Optimizer, Site Mailer, Ally accessibility plugin, and Angie, Elementor's AI assistant. Miriam shares insights on Elementor's codebase revamp for better performance, the company's commitment to accessibility, and the growing role of AI in WordPress. The conversation also highlights Elementor's community involvement, especially at WordCamp US, and the expanding availability of their tools beyond just Elementor users.Top Takeaways:Elementor Expands Beyond Page Building: Elementor is rapidly evolving beyond its roots as a page builder, expanding into a full suite of standalone tools that serve broader WordPress needs. These include utilities like Site Mailer for email deliverability, Image Optimizer for performance, Ally for accessibility, and the soon-to-launch AI assistant Angie. Importantly, many of these tools work independently of Elementor, making them accessible to all WordPress users regardless of their chosen builder.AI Integration is Shaping the Future of Elementor: A major focus for Elementor is integrating AI to streamline website creation and management. From Site Planner, which generates a full website structure from a prompt, to Ally's AI-powered accessibility fixes, and Angie's promise of automating time-consuming tasks, Elementor is positioning AI as a core part of the WordPress user experience. This not only increases efficiency but helps WordPress remain competitive and user-friendly in an AI-driven era.Performance and Speed Take Center Stage with Version 4: Elementor is addressing long-standing concerns about performance by refactoring its aging codebase. Version 4 (V4) of the page builder brings improvements in speed, cleaner code, and better development workflows. This overhaul is designed to benefit both end users, who will see faster websites, and developers, who will gain the ability to deploy new features more quickly and cleanly.Mentioned in the Show:ElementorW3TechsImage OptimizerAllySite Planner AngieWP Accessibility DayUnderrepresented in Tech

If you're afraid to invest in your photography or videography business, you're not alone. One of the biggest things holding creatives back is fear—fear of spending money, fear of not making it back, and fear of failure. But the truth is, fear and belief can't exist in the same space. In this episode, we're talking about how that fear often stems from not separating personal and business finances, and how real business growth starts when you learn to invest with a plan. We also walk through the mindset shift needed to move from scarcity to strategy and how our next retreat will help you make that shift. If you're ready to bet on yourself and create a business that's built to last, apply for our Montana photography and videography retreat here: https://www.heythriver.com/in-person-eventsThis is the year you stop operating like a hobbyist and start showing up like the CEO your business needs.Want to book luxury weddings and destination elopements? Join us for Thrive: Montana, a 4-day retreat featuring high-end styled shoots, SEO & blogging strategy from Danielle Johnson, and a creative community that will push you forward. Stay in stunning mountain cabins, soak in the hot tub, and leave with the portfolio + marketing tools to book your dream clients. Join us at heythriver.com/in-person-events! Photographers, we've got everything you need to level up your business! Head to our shop for LUTs, courses, contracts, email and blog templates, freebies, and more. Whether you're looking to streamline your workflow, create stunning videos, or grow your client base, we've got you covered.Check it out here: Hey, Thriver ShopThanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

In this week's podcast we discuss the new California Senate Bill 784 and the impact on the solar industry loans and the consumer protections included.About Jamie Duran & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Solar Harmonics⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brought to you by Solar Harmonics in ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Northern California⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm.  You can check out the website for the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ top solar energy equipment installer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Solar Harmonics, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.In each episode we discuss questions facing people making the decision to go solar. The solutions to your questions are given to you – straight  – by one of the leading experts in the solar industry, Jamie Duran, president of Solar Harmonics.Feel free to search our library for answers to questions that you're facing when considering solar.About Adam Duran & Magnified MediaSolarcast is produced and co-hosted by Adam Duran, director of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Magnified Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. With offices in downtown San Francisco & Walnut Creek, California, Magnified⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Media is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠digital marketing agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ focused on digital marketing, local and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ national SEO, website design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and lead generation for companies of all sizes.Magnified Media helps company leaders master their marketing by:• getting their website seen at the top of Google rankings, and• getting them more online reviews,• creating media content that engages with each client's target audience.In his spare time, Adam enjoys volunteering on the board of several community-based non-profits and his own weekly podcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Local SEO in 10⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

This week, we covered the ongoing Google search volatility, which cooled for a bit and then got heated again. Google's Liz Reid said that website clicks from Google are relatively stable since launching AI Overviews, but no one believes them. Google did not...

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Just because a tool is popular doesn't mean it's effective. Boom. I know. BOLD talk, BOLD talk.  But after years in this business, I've seen and tried a LOT of SEO tools and TBH- MOST of them are not all they are cracked up to be.  In this episode, I'm walking you through 3 SEO tools that are 100% worth it, and 5 that I've tested and tossed. We're talking RankIQ, Ubersuggest, Keyword Research Kickstart—and why I say no to Moz, SEMrush, Ahrefs, and AI-generated keyword lists. This is your real-talk, no-fluff guide to what actually works. Hit play before you drop another dollar on something that won't help you rank AND get clients. Cut ALL the fluff and learn how to use Ubersuggest the EASIEST way in under an hour Rank IQ Affiliate Link Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps   Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year.  to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com Book Your SEO and Keywords Strategy Call

Ever feel like you're shouting into the void with your podcast promotion? You're creating killer content, but crickets when you post that audiogram on Instagram. What if I told you the problem isn't your content—it's how you're thinking about marketing it? This conversation with Marnie Joseph from Skutch Media is about to flip everything you think you know about podcast promotion on its head.We're diving deep into the real strategies that actually work for growing your show in 2025. Marnie breaks down why that "post a clip and pray" method is keeping you stuck, and reveals the engagement-first approach that's actually building loyal communities. If you're ready to stop spinning your wheels and start seeing real growth, buckle up.What you'll discover in this episode:Why getting someone to leave Instagram for your podcast is nearly impossible (and what to do instead)The difference between engagement prompts vs. calls to action that actually convertHow to use AI tools like Descript and Cast Magic to create 8+ pieces of content from one episodeThe secret to turning podcast episodes into SEO-optimized blog posts that drive long-term trafficWhy every podcaster needs a video strategy (even if you hate being on camera)The metadata magic that makes YouTube actually recommend your contentHow to batch content like a pro without burning outWhat questions to ask before hiring a podcast production teamMarnie gets real about the trenches of podcast marketing—from dealing with summer engagement drops to the truth about hashtags (spoiler: they're basically dead). Whether you're just starting out or you've been podcasting for years, this episode will give you a clear roadmap for turning your show into a growth engine for your business.Ready to stop leaving money on the table with your podcast? Let's dive in and start building that loyal audience you deserve. Connect with me on Instagram or grab a free clarity call to talk through your podcast strategy.Resources MentionedSign-up for the FREE Plan Your Podcast Workshop on 8/21Skutch Media: https://www.skutchmedia.comDescript: https://descript.comCast Magic: https://www.castmagic.io/Skutch Media Instagram: @skutchmediaQuotes from Marnie Joseph[00:04:25] "You're not going to get someone to leave one platform and go to another to listen to your show, watch your show. Whatever these platforms are, they're designed to keep you in the platform."[00:05:59] "You use engagement prompts versus a call to action to go to watch."[00:18:18] "The answer is every podcaster needs a video strategy. That's the answer."[00:30:32] "The number one mistake podcasters make, they leave too much meat on the bone."[00:42:53] "I love the idea of this sort of reinvention of public access television, which is how I look at video podcasts now, and sort of the ability for the average person to have a video podcast. You could have your own TV show."Timestamps[00:00:03] - Pop culture chat about F1 and Brad Pitt's clothing line[00:02:21] - Introduction to podcast marketing trends[00:03:06] - Creating engagement within your community[00:04:25] - Why people won't leave platforms to listen[00:06:08] - Engagement prompts vs calls to action[00:08:14] - How to seed initial comments[00:13:09] - Using AI tools for content creation[00:15:55] - Pre-recording strategy for better content[00:18:18] - Why every podcaster needs video strategy[00:21:25] - YouTube metadata and SEO optimization[00:28:25] - The future of podcasting and upfronts[00:30:23] - Leaving meat on the bone content mistake[00:33:27] - Skutch Media services overview[00:39:35] - Red flags when hiring production help[00:41:52] - Exciting trends in podcasting Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!Sign up for the free Reinvention Roadmap weekly emailAllisonHare.comFollow me on Instagram, LinkedIn, Facebook, and YouTube.DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording todayReb3l Dance Fitness - Try it at home! Free month with this link.Personal Brand - need help building yours? Schedule a call with me here and let's discuss.Feedback and Contact:: allison@allisonhare.com

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/