Podcasts about deliverability

Dave Lee is a software entrepreneur and marketing automation pioneer who helped build Infusionsoft and now helps businesses protect their email marketing systems from bots, fake leads, and declining deliverability through his platform, ListDefender.

Most nonprofits treat email like a megaphone. They show up loud when they need donations and go completely quiet in between. Katelyn Baughan has worked with UNHCR, Amnesty International, the Trevor Project, and the National Breast Cancer Foundation, and she has seen this pattern cost nonprofits thousands in unrealized donations.Her fix: stop thinking about campaigns and start building infrastructure.In less than 20 minutes, Katelyn walks you through the automated email system that works in the background to build donor relationships, nurture loyalty, and raise more money, even when you're not hitting send.

Diese Podcast Folge ist ein Masterclass Deep Dive in modernes CRM & E Mail Marketing – ohne Bullshit, ohne Vanity KPIs, dafür mit echten Wachstumshebeln. Jakob Gerzen (More Conversions GmbH) zeigt Mario Jung (OMT GmbH) und uns klar, warum E Mail der profitabelste und gleichzeitig am meisten unterschätzte Kanal ist – und wie Du ihn endlich so nutzt, dass Deine Brand wirklich skaliert. Die wichtigsten KPIs – und warum fast alle falsch messen: Umsatz aus dem E Mail Tool ist eine Vanity Metrik. Worauf es wirklich ankommt: • Customer Lifetime Value (30/60/90 Tage) • Deckungsbeitrag pro Kund:in • Wie schnell wird ein Neukunde zum Bestandskunden? • Retention Rate pro Kohorte Der größte Denkfehler im CRM Marken überschätzen Attribution und unterschätzen Top of Mind Effekte. • Kund:innen sehen Ads, Influencer, Social, E Mails – alles gleichzeitig. • E Mail ist der einzige Kanal, den Du wirklich besitzt. • E Mail Signale verbessern sogar Deine Meta Performance (CPMs sinken, Conversion steigt). Reaktivierung & Deliverability – die unterschätzte Wissenschaft Viele Brands zerstören ihre Zustellbarkeit, weil sie falsch reaktivieren. • Inaktive Segmente immer mit aktiven mischen, um Öffnungsraten stabil zu halten. • Deutsche Provider wie GMX, Web.de, Freenet haben eigene Algorithmen – Inbox Testing ist Pflicht. Frequency: Du sendest zu wenig – nicht zu viel Die Angst, Kund:innen zu nerven, ist ein Relikt aus 2010. Der wichtigste Flow überhaupt: Post Purchase Warum? • Kund:innen nutzen Produkte oft falsch → kein Effekt → kein Wiederkauf. • Post Purchase Onboarding steigert CLV massiv. • Education + Social Proof + Routinen = Wiederkäufe. Segmentierung: Weniger ist mehr Hyper Segmentierung ist ein Mythos.

Diese Podcast Folge ist ein Masterclass Deep Dive in modernes CRM & E Mail Marketing – ohne Bullshit, ohne Vanity KPIs, dafür mit echten Wachstumshebeln. Jakob Gerzen (More Conversions GmbH) zeigt Mario Jung (OMT GmbH) und uns klar, warum E Mail der profitabelste und gleichzeitig am meisten unterschätzte Kanal ist – und wie Du ihn endlich so nutzt, dass Deine Brand wirklich skaliert. Die wichtigsten KPIs – und warum fast alle falsch messen: Umsatz aus dem E Mail Tool ist eine Vanity Metrik. Worauf es wirklich ankommt: • Customer Lifetime Value (30/60/90 Tage) • Deckungsbeitrag pro Kund:in • Wie schnell wird ein Neukunde zum Bestandskunden? • Retention Rate pro Kohorte Der größte Denkfehler im CRM Marken überschätzen Attribution und unterschätzen Top of Mind Effekte. • Kund:innen sehen Ads, Influencer, Social, E Mails – alles gleichzeitig. • E Mail ist der einzige Kanal, den Du wirklich besitzt. • E Mail Signale verbessern sogar Deine Meta Performance (CPMs sinken, Conversion steigt). Reaktivierung & Deliverability – die unterschätzte Wissenschaft Viele Brands zerstören ihre Zustellbarkeit, weil sie falsch reaktivieren. • Inaktive Segmente immer mit aktiven mischen, um Öffnungsraten stabil zu halten. • Deutsche Provider wie GMX, Web.de, Freenet haben eigene Algorithmen – Inbox Testing ist Pflicht. Frequency: Du sendest zu wenig – nicht zu viel Die Angst, Kund:innen zu nerven, ist ein Relikt aus 2010. Der wichtigste Flow überhaupt: Post Purchase Warum? • Kund:innen nutzen Produkte oft falsch → kein Effekt → kein Wiederkauf. • Post Purchase Onboarding steigert CLV massiv. • Education + Social Proof + Routinen = Wiederkäufe. Segmentierung: Weniger ist mehr Hyper Segmentierung ist ein Mythos.

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis Friday on AKNF we're handing over the feed for a special preview of The World's Best Email and Retention Podcast.Your email account doesn't break all at once. It rots. Open rates slide, a quarter of your sends quietly route to spam, your list keeps growing while the people who actually click disappear. Jordan Gordon calls that a pooched account, and in this episode he lays out the full ten-step recovery his team runs when a brand hands them one.If you own a DTC brand or run its email and retention, this is the playbook for the moment results go sluggish and your first instinct is to send more, the exact move that dug the hole.What's inside:How to tell whether you're in spam or your audience has simply checked outWhy opens are the weakest predictor of a future visit, and what to segment on insteadThe rewarm vs. soft rewarm decision, and how 5,000 addresses beat 150,000Why two campaigns a week plus real flows beats 22 sends a monthThe email-only promotion that rebuilds engagement and deliverability at onceTreating SMS like a paid channel with a real cost per clickThe stale-repeat-buyer metric that tells you recovery is workingWho this is for: DTC founders, operators, and email marketers inheriting or rescuing an underperforming Klaviyo account.What to steal: the open-rate floor, the two-campaigns-a-week cadence, and the stale-repeat-buyer segment you can build in Klaviyo this afternoon.Liked the preview? Subscribe to The World's Best Email and Retention Podcast.Timestamps:00:00 Fixing a Pooched Email Account03:02 Set Realistic Expectations for Recovery07:43 When to Rewarm Your Email List11:47 Why Opens Are a Bad Metric18:36 Email-Only Promotions to Boost Engagement24:25 The Stale Repeat Buyer MetricSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF617Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Join Flodesk Partner, Favour Obasi-ike, MBA, MS for a robust deep dive into the evolving landscape of email marketing, practical technical strategies, and AI's impact — all centered around the power of Flodesk for creators, small business owners, and marketers. Discover how Flodesk outperforms industry standards with 17% higher email visibility and why its technical backbone (including Amazon SES integration) leads to superior open and click-through rates. Favour dispels myths about pricing, reveals pitfalls of competitor platforms like Mailchimp, Constant Contact, and ConvertKit, and walks through the essential metrics and best practices that drive sustainable growth.Explore actionable tactics for segmenting your list, building workflows, ensuring compliance, managing DNS records, and even leveraging backlinks from within your email platform. Gain insight into content strategy, the importance of high-quality list growth over vanity numbers, and how to work through mental blocks or burnout as a digital creative. Favour also unpacks the risks and opportunities of AI-driven content, the importance of protecting your web assets from scraping, and emerging best practices as AI reshapes marketing. For creators feeling overwhelmed by platform choices, technical jargon, or skepticism about automation and visibility stats, this episode offers clarity, step-by-step guidance, and a boost of confidence to take your email marketing to the next level. Learn from real-world examples, industry benchmarks, and practical tools that favor sustainable relationship-driven marketing over spammy tactics.Who Is This For?Entrepreneurs and small business owners Solopreneurs and digital creators Email marketing beginners to intermediates Marketing professionals looking for actionable technical advice Anyone considering Flodesk or seeking more ROI from email tools Creatives interested in building sustainable, compliant audience relationships List managers wanting to increase engagement and deliverabilityReady to Rank? Book Your SEO & Web Dev Services Today

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤMost marketers think a 98% deliverability rate means their emails are landing in the inbox. Spoiler: it does not. Jay Schwedelson breaks down one of the most misunderstood stats in email marketing, plus shares a surprisingly simple subject line tweak that's boosting open rates by nearly 20%, and why podcast ads might be the most underrated channel you're not using yet.ㅤBest Moments:(00:30) Why your 98% deliverability rate is actually misleading you(01:30) The promotions tab counts as the inbox, and most marketers don't know that(03:45) Stat-only subject lines are quietly outperforming everything else right now(02:03) Over half of Americans are monthly podcast listeners, and host-read ads are dominating(05:15) Instagram now lets you edit comments, and Jay is not sure anyone asked for this(07:00) WrestleMania tickets cost more than Backstreet Boys, and that math is not mathing

What's the real engine behind turning online visibility into paying clients? According to email marketing expert Minal Patel, it's not your social media following — it's your email list.In this episode, LinkedIn expert Louise Brogan sits down with Minal for a wide-ranging, practical conversation about everything email marketing: how to build a list from scratch, how often to send, single vs. double opt-in, writing subject lines, improving deliverability, and — crucially — how to actually sell through email without feeling sleazy about it.Whether you're a solo service provider who's been putting off pressing send, or a business owner sitting on a dormant list, this episode is packed with honest, no-fluff advice to help you show up consistently in your subscribers' inboxes and convert that trust into revenue.About the GuestMinal Patel is an email marketing strategist with over 12 years in the industry, including four years at Constant Contact. For the past decade she has run her own business, Marketing by Minal, helping solo and small service providers build confident, consistent email systems they can manage themselves. She works primarily with coaches and consultants who want to turn their email lists into a genuine sales channel.

Most coaches assume their emails aren't converting because of bad copy… but that's usually not the real issue.In this episode, Kendra breaks down what's actually happening when your emails stop performing and why deliverability is often the hidden problem. She gets into how inbox placement really works, why your list can suddenly go quiet, and the subtle habits that can damage your sender reputation without you even realizing it.If your open rates are dropping and your emails feel like they're going nowhere, this is likely the root of it.In this episode: Why your email setup might be killing your open rates (DMARC, authentication, and what actually matters)How to spot deliverability issues early (before your list goes cold)Why engagement matters more than you think and how email sequences impact inbox placementThe hidden spam triggers that push your emails out of the primary inboxWhy generic content tanks your open rates (and what to send instead)(The real reason you need to clean your email list (and what happens if you don't)The simple tools that protect your sender reputation and keep you out of spamWATCH ON YOUTUBE Resources mentioned:Google Postmaster: https://www.gmail.com/postmaster/Apply for HCA: https://kendraperry.net/applyLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking: are your emails actually being seen? This is episode one of a four-part series on fixing your email engagement, and we're starting at the foundation. Because there's no point optimising your open rates if your emails are landing in spam. You'll learn: The four engagement steps every subscriber moves through (and why most people are skipping the first one) Why deliverability is a quiet problem and the tools you can use to check yours right now How your email design, send frequency, automations, and segmentation all impact whether your emails reach the inbox Copy is only 20% of what makes email marketing work. The other 80% is everything happening beneath the surface: your design, deliverability, content strategy, automations, and segmentation. It's why the swipe file didn't work. It's why the email you asked ChatGPT to write got crickets. The words weren't the problem. Deliverability issues are fixable and most of them are simpler than you think. A lot of it is a one-time setup job and then good habits from there. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

Is cold email actually dead, or did the rules just change?Jed Mahrle and Anthony Baltodano broke down what is really happening inside today's inboxes and why cold email now works differently across Gmail and Outlook. While Outlook is more forgiving, Gmail has become stricter and more AI driven, especially with emails that read like template pitches.Anthony will walk through the deliverability foundation sellers need to get right so emails actually land, including what to check, what to stop doing, and how inbox providers are evaluating tone, structure, and intent. You will also learn how to write shorter, more human emails that are easy for buyers and AI filters to understand fast.You will leave with a simple, repeatable cold email system you can run right away. You will know how to protect inbox placement, write clearer emails that earn replies, and track the right signals so you can improve results without burning your domain.You'll Learn:How to write emails that actually land in the inbox in 2026How to set up a modern email infrastructure without overcomplicating itA quick checklist to make sure nothing critical is missed before you sendThe Speakers:Jed Mahrle and Anthony BaltodanoIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Gong

Have you ever spent time writing an email you knew would help your audience… only to find out it never reached their inbox? (womp womp) In this episode of The Systems & Workflow Magic Podcast, I'm sharing a very real behind-the-scenes lesson from my own email list. After years of consistent weekly emails, I discovered that my newsletters were quietly landing in spam — and I didn't even know it until friends reached out.This episode walks you through exactly what Flodesk support taught me about email deliverability, sender reputation, and the small backend habits that can make or break your email marketing. If you're a family photographer (or creative business owner) who wants your emails to actually get read (and land in your reader's inbox and NOT spam), this one matters.Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/email-marketing-deliverability-family-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Get 25% OFF of Flodesk with my affiliate link: https://flodesk.com/c/DOLLYDELONGEDUCATION▸ Grab the FREE 2026 Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trendsConnect with Dolly DeLong Education

Good afternoon and welcome to The Lunchtime Series with Kevin Britz, where we lead the charge with insights, information, and effective results in coaching, leadership, and marketing.In this powerful end-of-year episode, Kevin is joined by Marketing & Communications Specialist Craig Page-Lee for a deep, practical conversation on leadership reflection and the critical themes leaders must focus on as they move into 2026.As the year draws to a close, 56% of employees are asking whether their jobs align with their long-term goals. But the bigger question is:

Ever feel like you're doing everything right with email… but your open rates are stuck and sales feel inconsistent? Like your messages just aren't landing where they should? In this episode, I sit down with email deliverability expert Troy to break down what's actually happening behind the scenes when you hit send—and why most marketers are unknowingly training inbox providers to ignore them. We unpack the biggest mistakes killing email performance: sending too infrequently, neglecting list hygiene, falling into spam traps, and assuming your ESP is handling deliverability for you. Troy explains why inbox placement requires ongoing maintenance—and how small backend fixes can lead to massive gains. You'll learn why sending more often can improve deliverability, how cleaning your list can revive inactive subscribers, and how businesses add 10–20 percentage points to open rates without changing their offers or copy. If email is a core revenue channel for your business, this conversation will change how you think about inboxing—and what it really takes to get your emails seen, opened, and acted on.  

We explore how buying decisions now pivot inside large language models and why e‑commerce brands must earn trust through proof, consistency, and email systems that never sleep. Nikita shares practical frameworks for list growth, deliverability, and flows that convert.• LLM visibility as a new trust signal• Post‑discovery research inside ChatGPT• Rising skepticism and the need for social proof• E‑commerce maturity from hacks to systems• Small brands out‑innovating slower incumbents• Case study of at‑home aligners capturing demand• Building an email list with pop‑ups and content• Essential automations across the customer journey• Deliverability safeguards and sunsetting strategyGuest Contact Information: Website: aspektagency.comInstagram: instagram.com/nikitavakhrushvLinkedIn: linkedin.com/in/nikita-vTwitter/X: x.com/nikitavakhrushvYouTube: youtube.com/NikitaVakhrushevTV⁩More from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

A video of this podcast is available on YouTube, Spotify, or PwC's website at viewpoint.pwc.comThe GHG Protocol has released its long-awaited proposed updates to the Scope 2 Guidance. In this episode, we highlight the key changes in the exposure draft, including proposed revisions to location-based and market-based reporting, hourly matching, emission factor hierarchies, and more. We also explore what these developments could mean for companies and how stakeholders can participate in the revision process.In this episode, we discuss:2:49 – Redefining the purpose for location-based and market-based reporting5:33 – The importance of the decision-making criteria6:56 – New emission factor hierarchy for location-based reporting14:30 – Shift toward hourly matching in the market-based method21:53 – Deliverability criteria and implications for renewable energy credits26:19 – Residual mix and fossil-only defaults for unclaimed energy32:45 – How companies can share feedback and next steps for the Scope 2 guidanceFor more on the GHG Protocol's exposure draft, see our publication, GHG Protocol announces Scope 2 Public Consultation, which was updated to indicate that the public consultation deadline was extended to January 31, 2026.Check out our previous episodes for more on the GHG Protocol and GHG reporting:Sustainability now: Modernizing the GHG ProtocolSustainability now: Inside the GHG Protocol's scope 3 updateSustainability now: GHG reporting trends and challengesLooking for the latest developments in sustainability reporting? Follow this podcast on your favorite podcast app and subscribe to our weekly newsletter to stay in the loop for the latest thought leadership on sustainability standards. About our guestColin Powell is PwC Canada's Technical Net Zero Leader. His work focuses on GHG quantification, life cycle assessment, target setting, and decarbonization strategies. He has helped companies measure over 1 billion tonnes of emissions and previously worked as a consultant supporting global clients in decarbonization. Colin sits on the GHG Protocol's Scope 3 Working Group, helping shape updates to global standards. He is also a Professional Engineer (Ontario) with a PhD in wastewater treatment modeling.About our hostHeather Hornis the PwC National Office Sustainability and Thought Leader, responsible for developing our communications strategy and conveying firm positions on accounting, financial reporting, and sustainability matters. In addition, she is part of PwC's global sustainability leadership team, developing interpretive guidance and consulting with companies as they transition from voluntary to mandatory sustainability reporting.Transcripts available upon request for individuals who may need a disability-related accommodation. Please send requests to us_podcast@pwc.comDid you enjoy this episode? Text us your thoughts and be sure to include the episode name.

נושאים חמים באימייל מרקטינג ועבירוּת לקראת 2026הפרק עוסק במגמות הבוערות בעולם האימייל מרקטינג, עם דגש על הקשחת מדיניות העבירות (Deliverability) על ידי ספקיות האימייל הגדולות (גוגל, יאהו ומיקרוסופט). הוא מפרט את הדרישות הטכניות החדשות והמתגברות, כגון אימות SPF, DKIM ו-DMARC, ומצביע על הצורך של מדוורים בישראל להיערך למעבר עתידי למדיניות אכיפה (quarantine/reject) ב-DMARC. בנוסף, הפרק חושף את "משבר האמינות" בנתוני הדיוור כתוצאה מאינטראקציות לא אנושיות (NHI) כמו Apple MPP, שמנפחות באופן מלאכותי את שיעורי הפתיחה וההקלקות - אך רוב מערכות הדיוור פשוט מציגות נתונים מנופחים ולמרות שהיכולות להציג נתונים אמינים יותר קיימת, רובן מעדיפות להציג נתונים מנופחים. כמו כן הפרק מוסבר מדוע נתונים אלו אינם יכולים לשמש עוד ליצירת אוטומציות או לניהול נמענים לא פעילים. לבסוף, מוצגות מגמות עתידיות, כולל השפעת הבינה המלאכותית הגנרטיבית על יצירת קמפיינים ושיפור חוויית האימייל בדגש על נגישות.קמפיינים ושיפור חוויית האימייל בדגש על נגישות.CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל. קישור אל הבלוג

In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential. Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance. He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the power of segmentation, and the critical importance of email deliverabilityTopics discussed in this episode:  Why merchants feel they are not maximizing email marketing.Why planning ahead for Q4 sales is extremely important.The four key segments for Black Friday/Cyber Monday.How to convert traffic into email subscribers before sales season.What early bird and giveaway strategies grow your list.How segmentation can multiply your campaign revenue.Links & Resources Website: https://flowium.com/LinkedIn: https://www.linkedin.com/in/andriyboychuk/Instagram: https://www.instagram.com/andriyboychuk/Twitter: https://twitter.com/aboychuk Get access to more free resources by visiting the show notes at https://tinyurl.com/2v2wkw4w______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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Ever felt like your perfectly crafted candidate email disappeared into a black hole? In this webinar, Loxo breaks down the real-world tips you need to make sure your emails actually get seen, opened, and replied to.Because when candidates engage with your messages, email providers take notice — and the more replies you earn, the more likely you are to land in inboxes instead of spam folders.Best of all, we don't just tell you the rules of deliverability, we play them. This interactive, game-style session guides you through scenarios where you'll guess the right answer, learn why it works, and walk away ready to put it into practice.Here's what you'll learn:✨ Subject lines that work. Stop writing throwaway lines that get ignored. Instead, discover how to create subject lines that spark curiosity and give recipients a reason to open.✨ The power of the hook. The first sentence of your email is prime real estate. Learn how to write openings that grab attention, set the right tone, and keep candidates reading.✨ Encouraging replies. Deliverability isn't just about getting into the inbox — it's also about engagement. We'll show you how to frame your outreach so candidates actually respond (and boost your sender reputation at the same time).✨ Finding the right sending rhythm. Too many emails too often? You'll end up in spam. Too few? You'll get forgotten. Learn how to strike the balance that keeps you visible without being overbearing.And that's just the start. Whether you're a seasoned sourcer or just getting your recruiting feet wet, these proven tactics will help you connect with candidates more consistently — and land more replies.

In this Throwback episode, Amazon brand-building expert Kevin shares advanced strategies for established sellers aiming to scale to eight figures and beyond. He emphasizes the shift from selling generic products to building authentic brands, leveraging Amazon as a distribution channel rather than the sole platform. Kevin discusses creative tactics for collecting customer data—like compelling insert cards and personalized experiences—and highlights the importance of nurturing an engaged email list. The conversation covers email marketing best practices, the challenges of today's Amazon landscape, and actionable steps for long-term brand growth both on and off Amazon.Chapters:The Shift to Real Brand Building on Amazon (00:00:00)Discussion on the end of "me-too" products and the need for genuine brand building to scale on Amazon.What Makes a Real Brand (00:01:41)Explains the difference between a product and a true brand, using search volume and customer recognition as benchmarks.Owning Customer Data & Creative Inserts (00:02:37)Importance of collecting customer data, using creative insert cards, and leveraging off-Amazon channels for customer relationships.Pet Brand Example: Insert Offers & Birthday Campaigns (00:03:27)Detailed example of using free sample offers, pet registration, and birthday postcards to build loyalty and collect data.Email Marketing Challenges & Deliverability (00:07:40)Covers issues with email engagement, deliverability, and strategies to stay out of spam folders.Email Frequency & Value-Driven Content (00:09:18)Best practices for email frequency, balancing value and promotions, and the importance of testing.Testing Offers & Audience Warmth (00:10:42)The need to test different offers and tailor messaging based on audience familiarity with the brand.Actionable Takeaways for Amazon Sellers (00:12:01)Summarizes three key actions: build a real brand, create an email list, and provide value to your audience.Top Billion Dollar Seller Summit Speakers (00:13:45)Kevin names top speakers/attendees to follow for Amazon growth insights: Brandon Young, Casey Goss, and Josh Hadley.How to Connect with Kevin (00:16:33)Kevin shares the best way to contact him—primarily via Facebook.Links and Mentions:Tools and WebsitesShopifyWooCommerceAmazon Prime now Prime VideoTaxJarBillion Dollar Seller SummitRecommended SpeakersBrandon Young on LinkedInTranscript:Josh 00:00:00  You talked a lot about how important brand building is on Amazon now, as our audience primarily has established Amazon businesses, they've already found success, but they're looking to go to eight figures and beyond. You know, what do you see going on in the Amazon space right now? And some of the advice and strategies that you would recommend to establish sellers right now?Kevin 00:00:23  Yeah, that's a tough one because some of them are going to need to pivot, and it's going to be a little bit of a hard pivot because in the past on Amazon, there's a lot of people that built successful businesses and even exited successful businesses just basically finding opportunities. Sticking a name on it, you know, on a label on it and selling it, then selling that to an aggregator. But that's those days are pretty much over. I'm not going to say it doesn't happen. It could still happen here and there. And then there's a lot of people, as you know, that may have started with a small amount of money, and that's way more difficult now.Kevin 00:00:52  Not that you can't do it, but, you know, I always say, I always hear stories that people say, yeah, I started with 500 bucks and now I got an eight figure business. And I always say, RBS, you might have started with $500. That may be true. But two weeks later, your uncle gave you ten grand. Or somebody. You got a credit card or you did something. There's just no way it did. That just flat out does not happen. from 500. There was something else along the way. It might not be the money out of your pocket, but there's something else along the way in those days are much more difficult now. And as Amazon's you know Amazon's everything is more towards rewarding brands. You know the brand registry the brand analytics the all the different you know the advertising thing. Everything is there trying to reward those brands. It's because they're trying to clean it up as well. They don't want just this hodgepodge, flea market on there. They want, you know, people.Kevin 00:01:41  They're coming for brands. And a lot of people think they're a brand and they're really not. I say that if you don't have at least 3000 searches a month on your brand name on Amazon, on Amazon, because Amazon is so big, you're not a brand. If people are not looking for you, buy that that brand name and typing that in and you can see it in brand analytics and it's got like 3000 searches a month or more, then you're actually not a brand. You're just a product. And so that's where a lot of people get confused. And a brand is not a logo. A brand is not a name. That's part of it. But a brand is what emotion is a feeling. It's an evolution of something that people feel identity towards this or a passion towards this, or it represents something that they believe in or that they feel. And that's where a lot of big sellers are making mistakes. you know, you see all these, these, Chinese brands on Amazon, that strange brand names like Z, X, T, Y, or whatever can even pronounce a damn thing, right? That's not a brand.Kevin 00:02:37  I mean, they're doing that because it's easy to get a trademark on that. They can. Those things can fly through, the trademark process really easy so they can get the brand registry and all that. But those aren't aren't really brand names. so I think you need to switch more toward brand and you need to switch to more towards they need to they need to own their customer lists. you know, on Amazon, you don't get that data anymore. You used to be able to download that data. And so if you're selling, FBA, FBA on Amazon, you don't get that data. If you're doing FBM, you can still get it. And there used to be a loophole like with tax jar that got, I think just recently got shut down. A lot of privacy issues there. But you need to figure out ways to actually get that data and whether that's switching over, you know, if you're selling on Shopify or WooCommerce, start using Amazon Prime. the new, ship with Prime, whatever it's called Shopify shipping.Josh 00:03:25  Shop with Prime. Yeah.Kevin 00:03:27  Yeah. Where the Amazon will fulfill it for you off your, Shopify store. So you get that extra customer service level. Plus you get the customer data, plus anything you're selling on Amazon. It's just a huge market. You've got to figure out ways to try to get them into your ecosystem with, creative inserts and creative marketing stuff. I mean, like, one of the things that we do with one of my brands, for example, I have a pet brand of dog treats, and whenever someone buys these dog treats off of Amazon, you know, they spend 30 bucks to buy these dog treats. We will have a really cool. It's not just like a business card, but like something that really gets their attention. into the in the package and it says, hey, get a sample of all of our treats and we'll do a zero plus free plus shipping offer. So it's like if we have, for example, if we're selling bully sti...

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazonThe difference between struggling to get responses and filling your calendar with qualified leads often comes down to one thing: how you structure your offer. Perrin Monker, Principal at RevAscension.io, reveals the counterintuitive psychology that drives successful cold outreach campaigns.Most entrepreneurs make a critical mistake when reaching out to prospects - they position themselves at the center of their messaging. "This is what I do and why I'm great" rarely moves the needle. What actually works is flipping the script to center everything around your prospect's desired business outcomes. As Perrin explains, "We want to be humble when we come up with go-to-market strategies...look at the competition, see what other sharks are in the water."Beyond crafting compelling offers, this episode dives deep into the technical aspects of cold email that most marketers get wrong. We debunk common myths (like the value of tracking open rates) and reveal why sending fewer emails from more accounts dramatically improves deliverability. You'll discover why asking for a prospect's time is fundamentally flawed compared to generating interest - a resource that, unlike time, is infinite and can be created through strategic messaging.Whether you're trying to reach e-commerce businesses, SaaS clients, or any B2B audience, Perrin shares the frameworks that have filled calendars for businesses across industries. From prospect list building techniques to the surprising truth about CTAs that actually work, this conversation will transform how you approach outreach.Ready to stop guessing what works in cold email? Visit RevAscension.io to see how data-driven frameworks can create predictable lead generation for your business. Your next client is just one strategic message away.How to connect with Perrin?Website: https://revascension.io/Linkedin: https://www.linkedin.com/in/perrinmoncur/Threads: https://www.threads.com/@perrmoncurReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

פרק זה עוסק באבחנה בין שלושה סוגים של אימיילים שעסקים שולחים: שיווקיים, טרנזקציוניים ותפעוליים. אימיילים שיווקיים מיועדים לקידום מכירות ונשלחים לרשימות תפוצה גדולות, לרוב בלוח זמנים קבוע, ודורשים הסכמה ואפשרות הסרה. אימיילים טרנזקציוניים הם אישיים, נשלחים בתגובה לפעולה ספציפית של המשתמש (כגון אישור הזמנה או איפוס סיסמה), ומטרתם לספק מידע חיוני בזמן אמת. הם אינם שיווקיים במהותם וזוכים לשיעורי מעורבות גבוהים במיוחד.אימיילים תפעוליים הם קטגוריה שנמצאת בין שני הסוגים הללו. הם אינם נובעים מפעולה מיידית ואישית של המשתמש כמו טרנזקציוניים, וגם אינם נועדו למכירה כמו שיווקיים. מטרתם היא לספק מידע חשוב ושוטף על השירות או החשבון של הלקוח, כמו דוחות תקופתיים, חשבונות חודשיים, התראות על סיום תהליך במערכת, הודעות על שינויים בתנאי שירות, או עדכוני אבטחה. למרות חשיבותם לשמירה על אמון הלקוח וחווית השירות, לעיתים קרובות הם "נופלים בין הכיסאות" במערכות הדיוור, מכיוון שאינם מוגדרים בצורה מובהקת כמו השיווקיים והטרנזקציוניים.הפרדה בין סוגי האימיילים, לרוב על ידי שימוש בתתי-דומיינים נפרדים לכל סוג, חיונית לאופטימיזציה של העבירוּת (Deliverability) שלהם. אימיילים טרנזקציוניים ותפעוליים, בעלי שיעורי מעורבות גבוהים יותר, בונים מוניטין חיובי מול ספקיות האימייל, ולכן שמירתם על דומיין נפרד מהאימיילים השיווקיים (הנושאים סיכון גבוה יותר לתלונות ספאם או שיעורי פתיחה נמוכים) מבטיחה שהודעות קריטיות אלו יגיעו לתיבת הדואר הנכנס. המאמר מדגיש כי בעוד שאימיילים שיווקיים כפופים לרגולציה מחמירה (כמו דרישת הסכמה ואפשרות הסרה), אימיילים טרנזקציוניים ותפעוליים פטורים בדרך כלל מדרישות אלו, כל עוד הם נשארים אינפורמטיביים ולא מכילים תוכן שיווקי.---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ואימייל מרקטינג, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל. קישור אל הבלוג

It's #roughlyquarterly time! I'm [perpetually] working on unsubscribing from email newsletters that are no longer relevant...or that I never signed up for. Designate some time on your calendar, dust off that project list, and let me know what you're working on this quarter. SPI 115: listen here Back to School wishlist: jesslindgren.com/school Venmo: @galfriday612 Jess Lindgren 4465 E Genesee Street STE 114 Syracuse, NY 13214 On August 25th, 2025, join me and Jeremy Burrows for the inaugural edition of the Monday Club inside the Leader Assistant community on Circle! Join the newsletter if you're feeling fancy: askanassistant.substack.com Patreon is another fancy option: https://www.patreon.com/jesslindgren I always love to hear from you: askanassistant.com Book a 1:1 with me: jesslindgren.com/coaching Lay your comments, questions, thoughts, and concerns on me.  Have an awesome week!  xo Jess #askjess #askanassistant

Most artists focus on growing their email list—but what if the real power comes from trimming it? In this solo episode of The Art Biz, host Alyson Stanfield walks you through why and how to clean your email list. This isn't just about numbers—it's about improving deliverability rates, boosting engagement, and building trust with the people who are actually listening. If you want to email with more confidence—and stop second-guessing who's on the other end—this episode is for you. IN THIS EPISODE Why list hygiene is essential for deliverability and visibility How neglecting your list hurts your confidence and metrics A 5-step process to clean your list (without panicking) Why this matters more than ever with changes to email deliverability A mindset shift: You're not deleting people—you're making space How this ties into the upcoming Followers to Collectors planning workshop 00:32 Why email list hygiene often gets overlooked but is critical for your marketing 01:49 The emotional impact of sending emails to people who aren't engaging 03:04 How deliverability is changing and why this matters now more than ever 04:47 What happens when you keep inactive contacts on your list 05:53 Garden metaphor: pruning your list is thoughtful, not ruthless 06:58 Signs it's time to clean: analytics, hesitation, and confidence dips 07:54 Step-by-step process to clean your list (starting with segmentation) 11:12 Why a smaller list can be more energizing 11:44 How cleaning your list connects to the Followers to Collectors workshop 12:45 Your action step this week and how refreshing your list brings clarity  

Ever wondered why your meticulously crafted B2B emails sometimes vanish into the digital ether instead of landing in your prospect's inbox? In this episode, we speak with Benny Rubin, founder and CEO of Senders, a platform that has mastered the science (and art) of email deliverability and cold outreach. Benny's journey, which improbably began in the world of music, took a sharp turn into B2B sales and tech entrepreneurship, with his teams generating hundreds of millions in pipeline for big-name brands like Starbucks, Visa, and Coca-Cola. But why is something as basic as getting an email delivered such a huge challenge for marketers, especially when 61% cite it as a top hurdle? Benny breaks down the secret sauce behind high-performing cold emails, from technical game-changers like DNS records to innovative strategies that move leads down the funnel without the hard sell. If you think email marketing is just about catchy subject lines and clever copy, get ready for a reality check. Benny reveals the hidden gaps no one's talking about, and what separates successful email campaigns from the rest. Whether you're at a startup searching for product-market fit or at a scale-up hungry for predictable growth, this episode will change the way you think about your inbox. Some areas we explore in this episode include: Benny Rubin's Journey – Transitioning from a music background to founding Senders and working in email deliverability and B2B sales.Unit Economics – The importance of understanding core business economics, especially in smaller businesses.Email Deliverability Fundamentals – Core technical essentials: domains, IP addresses, and DNS records.Common Email Pitfalls – Misconceptions, basic technical errors, and the problem with chasing random tactics.Technical vs. Messaging Strategy – The need to balance infrastructure fixes with crafting resonant messaging.Cold Email as a Growth Channel – Real-world examples and how cold email is used for pipeline and revenue generation.Lead Generation Tactics – Using cold email to nurture leads by inviting them to communities, roundtables, or events.Role of Content & Education – Why educating teams and prospects around email is critical for results.Iterative Messaging – The value of flexibility and testing in cold email campaigns.Industry Noise & Misinformation – The abundance of poor or narrowly-informed cold email advice online.And much, much more...

How much do you think about communication and social media in your church? I'm not in a local church anymore, but I think about it often. Both in my own ministry AND in the pastors I talk with each day. I've been rolling around a different personal social media strategy for the last month. I want to share it with you, but also help you understand why this is a pattern I think churches should consider.  Shownotes: https://bit.ly/prodpastor129 Healthy Ministry Through Strategic Productivity Listen and Subscribe to Productive Pastor on iTunes | https://bit.ly/ProductivePastor Productive Pastor Email List | https://bit.ly/PPemailList Productive Pastor on Spotify | https://spoti.fi/3oIT5gf Chad on YouTube | https://bit.ly/RevChadBrooksYouTube

Chris Miquel is the founder of SoVi Digital and Audience Bridge. He helps clients maximize deliverability, engagement, and email list growth. Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Matt's agency GrowLetterEpisode Topics & Timestamps00:00 Introduction to Email Deliverability01:26 Understanding Email Service Providers (ESPs)04:10 The Importance of Custom Domains09:16 Email Authentication: DKIM, SPF, and DMARC12:33 Shared vs. Dedicated IPs17:31 Building a Base Sending Segment22:57 Managing Engagement and List Health30:18 Improving Inbox Placement38:01 The Future of Email and AI ImpactLinks Mentionedhttps://www.audiencebridge.io/https://www.youtube.com/@audiencebridge

So how much did we ACTUALLY make with that campaign?

Email deliverability expert MV Braverman reveals why small business owners struggle with inbox placement despite building quality email lists. The founder of Inbox Welcome breaks down her TCR method (Tech, Content, Relationship) for transforming dormant subscriber lists into powerful revenue engines. MV exposes the hidden costs of purchased email lists - including a shocking five-year payback period for political campaigns - while sharing actionable strategies for sender reputation recovery. Key insights include: authentication requirements that Google now mandates, unsubscribe best practices that actually improve engagement, mobile-friendly email strategies for dark mode compatibility, and why "set it and forget it" automation destroys business growth. This productivity-focused conversation reveals how relationship building through authentic business communication beats purchased lists every time. Get practical marketing tips for list building, email automation that doesn't backfire, and avoiding spam filters that cost sales. Essential listening for any online business owner ready to stop wasting money on emails that never reach their audience's inbox.

You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scarier than you think, this one's packed with sharp takes and real talk on surviving the modern inbox.Best Moments:(01:10) British vs. American word chaos—table this or talk about it now?(05:08) DMARC's “none” policy is a fraudster's dream, and it's about to become a problem for everyone.(06:23) Spam complaint rates—don't settle for the “generous” 0.3%, aim for 0.1% or lower.(07:30) Double opt-in: future mandate or marketer's nightmare?(09:41) Data hygiene starts at signup—think address validation, Captcha, and keeping bots out.(11:10) Delete those dormant subscribers or risk deliverability doom.(12:00) Use feedback loops to permanently ditch serial complainers.(13:19) Gmail is using AI to auto-insert promo annotations—take control before weird images show up.(15:12) AI summaries are coming for your emails—start thinking SEO and alt text, now.(16:40) Don't blast at the top of the hour if you want your emails to actually land.(17:39) Accessibility issues are everywhere—don't let your emails be part of the 90% problem.(18:24) New AI laws mean you need to update privacy and rethink your risk, pronto.(19:16) BIMI and logo verification—don't be the email sender with no face in the inbox.Guy and Danielle invite you to check out the Email After Hours podcast and explore deliverability tools and guidance from Validity.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

The flaming finale of our SPAMAGEDDON crossover series is here!

#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make or break your deliverability.They break down what B2B marketers often overlook when it comes to getting emails opened, read, and replied to, and share practical tactics to improve performance across newsletters, outbound, and lifecycle campaigns.Dan, Sarah, and Alex cover:Why email deliverability issues are more common than you think and how to spot them earlyThe metrics that actually matter (hint: opens and clicks aren't on the list)How to protect your domain reputation and warm up inboxes the right wayIf email is part of your GTM motion, this episode will help you reach more inboxes and stop your messages from disappearing into the void.Timestamps(00:00) - – Intro (03:18) - – Meet Sarah and Alex (05:23) - – Why email deliverability matters more than subject lines (07:38) - – How to tell if you have a deliverability problem (09:53) - – The most useful (and overlooked) deliverability metrics (12:13) - – Why replies matter more than opens or clicks (14:38) - – Tools Alex and Sarah use to monitor deliverability (16:53) - – Should you buy a dedicated IP? (18:48) - – How to evaluate platforms for deliverability (21:08) - – Getting sales to care about data hygiene (23:38) - – Deliverability tips for small senders and solopreneurs (27:34) - – Subdomains vs. secondary domains (30:24) - – How many inboxes per domain is too many? (32:29) - – Best practices for cold outreach (35:19) - – How security bots skew your open and click data (38:19) - – What counts as “spam” (and how filters decide) (41:34) - – How to re-engage cold or inactive lists (44:19) - – What to A/B test in subject lines (and when it's pointless) (47:29) - – How to build a healthy, opt-in list from scratch (50:19) - – When to stop emailing cold leads (52:34) - – Welcome sequence tips for engaged subscribers (55:29) - – How to warm up a new domain (58:49) - – Final takeaways and advice Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Text us your thoughts on the episode or the show!The rise of AI tools has dramatically changed the landscape of email marketing and sales outreach, creating both exciting opportunities and significant risks. As Mustafa Saeed, co-founder and CEO of Luella, explains in this eye-opening conversation, many revenue teams are now "scared shitless" about how their reps might abuse these powerful new technologies.When AI-powered automation tools are implemented without proper guardrails, organizations face serious threats to their brand reputation, domain health, and even compliance standing. The problem isn't AI itself, but rather "AI coupled with reckless automation" that floods inboxes with content that lacks genuine value. As email service providers like Google and Microsoft respond with increasingly aggressive spam filters, even legitimate messages from trusted senders are getting caught in the crossfire.The solution isn't abandoning AI but reimagining how we use it. While many AI tools promise to remove humans from the loop, Saeed argues for bringing them back in through thoughtful collaboration between humans and AI agents. This approach combines the best of both worlds—AI's ability to analyze vast datasets and humans' talent for building authentic relationships.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

This Week:  Employee Wellness   Meet a company where one of the employees is a wellness coach for all the others. Mandy Kutschied and Sam Hanley are with The Fresh Perspective Group. They share practical strategies for employee wellness; ergonomic … Continue reading →

Text us your thoughts on the episode or the show!Ever wondered why your marketing data isn't delivering the insights you need? The answer lies in what Nicole Alvarez calls "the ugly work" – those essential but unglamorous tasks that create the foundation for beautiful marketing results.In today's episode, Nicole, a Solutions Architect at ClearPivot with a fascinating background in psychology and cognitive science, explains why field audits, permission sets, and process documentation deserve more attention. Drawing from her experience across multiple industries, she reveals how these behind-the-scenes elements enable the exciting, visible outcomes that marketing teams celebrate.We explore a powerful technique for demonstrating the value of data cleanup – building reports with bad data to show stakeholders why investment in data quality matters. When executives see inaccurate reports that don't reflect business reality, they better understand why dedicating resources to "boring" operational work is essential. Whether you're struggling to maintain clean data, communicate the value of operations work to executives, or simply looking to improve your marketing systems, this episode offers practical wisdom from seasoned professionals. Subscribe to OpsCast for more insights on the critical work that happens behind the scenes in successful marketing operations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Have you ever wondered why some of your emails land in the inbox while others mysteriously vanish? The secret to successful email marketing isn't just what you send, it's who you're sending to. The foundation of effective email marketing starts with how you build and maintain your list.Jennifer Nespola Lantz, VP of Deliverability and Industry Relations at Kickbox, brings over 15 years of expertise to this critical aspect of digital marketing. What began as an accidental career shift has blossomed into a passion for improving email deliverability and helping businesses connect reliably with their customers."Consent is number one. And this consent needs to be clear and conspicuous so that when somebody gives you their address, they know exactly who they're giving it to, what they're getting in return, and how often," Jennifer emphasizes on this episode of Be a Marketer.On this episode, Jennifer joins host Dave Charest, Director of Small Business Success at Constant Contact to explore why growing your email list the right way matters more than growing it fast, how to protect your list from bots and bad data, and what email verification does for your business's reputation.Additional Resources:Integrating with Constant ContactInstall a Contact Sign-Up Form on a WebsiteWhat is a DMARC Policy and Why Do I Need One?Collect new sign-ups with a Lead Generation Landing PageCreate a Segment of Contacts by Choosing Specific Criteria

Growing an email list and getting folks to open, engage and buy never used to be a problem - but now - it's a whole different ball game. It can feel like a total maze of complicated rules and sneaky algorithms that can make even tech-savvy entrepreneurs want to pull their hair out. What if I told you there are actual strategies to make sure your emails not only get sent, but land in people's inboxes and get opened?  In this episode, email marketing expert Tyler Cook breaks down email deliverability in a way that's refreshingly straightforward and actionable. By the end of this conversation, you'll have insider tactics to help your emails cut through the noise and actually connect with the people who want to hear from you.   Discover why your email open rates might be a statistical illusion Learn the secret algorithm game email providers play with your messages Uncover how podcast hosts can strategically boost their audience engagement Find out why consistency trumps sporadic email blasting every time Explore the hidden world of email deliverability beyond basic marketing tactics Understand how tiny technical details can make or break your email success Reveal the surprising ways different platforms manipulate your email performance   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

#241: Email Strategy | Email isn't dead – it's just changing fast.It's still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button.In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O'Malley (Founder, astral.), Jay Schwedelson (Founder, Subjectline.com & GURU Media Hub), and Jaina Mistry (Director, Brand and Content Marketing at Litmus) for a tactical session on what's actually working in email marketing in 2025.They cover:What an effective email marketing strategy looks like todayKey elements of great emailsHow to write irresistible subject linesAll the ins and outs of deliverability and landing in the inboxPlus, they tackle a live Q&A, hot takes on open rates, resends, clickbait, personalization, and how to fix your email marketing strategy.Timestamps(00:00) - – Intro to Beth, Jay, and Jaina (04:47) - – Why bad emails are killing results (07:19) - – How to think about email beyond lead gen (09:31) - – The real problem with how B2B measures email success (10:47) - – Open rates: Are they dead or still useful? (15:11) - – Should you resend to non-openers? The great debate (20:07) - – Deliverability basics: What B2B marketers miss (23:25) - – Personalization: What actually works (and what doesn't) (29:30) - – Why exclusion (not just segmentation) matters in email (31:45) - – AI summaries and how they're reshaping the inbox (34:30) - – Clicks vs engagement: What you should really track (36:55) - – Why structured clicks matter more than just "more clicks" (40:40) - – How to think about email length and structure in 2025 (43:51) - – Technical tips: Avoiding clipping, formatting for mobile (45:49) - – Clickbait subject lines: Where to draw the line (47:50) - – Final advice for marketers Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this first episode of Spamageddon—a five‑part crossover between Email After Hours and Do This, Not That—hosts Jay Schwedelson, Guy Hanson, and Danielle Gallant tackle the biggest myths in email deliverability while keeping things lively with a rapid‑fire “You Have Ten Seconds” game.

Alert! A fiery hot podcast crossover series is here! Email After Hours is thrilled to team up with Jay Schwedelson of Guru Media Hub and the "Do This, Not That" podcast. Our mission? To help marketers battle the ultimate inbox apocalypse. Join Guy, Danielle, and Jay as they bust myths and drop truth bombs to help you survive deliverability doomsday.

Launching a course? Don't let legal & technical details derail your success! This episode covers GDPR compliance, email deliverability, and accessibility – essential steps to protect your course and your students. Learn how to avoid headaches and build a sustainable, ethical business.Learn how to:Implement GDPR and ethical email etiquette: Obtain consent, provide opt-outs, and be transparent.Improve email deliverability: Authenticate emails, maintain clean lists, and avoid spam triggers.Ensure course accessibility: Provide captions, use proper color contrast, and design for keyboard navigation.Weekly Action Item:Choose one of the following to implement this week:Review your email opt-in process and privacy policy.Check your email authentication settings (DKIM, SPF, DMARC).Get started on Accessibility with the Accessibility Starter Kit at https://digitalcourse.pro/accessibility Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWork With Dr. Moira:Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)Make sure that your content is accessible with The Accessibility Starter Kit for Online Creators micro course. (https://digitalcourse.pro/accessibility)Join me for our monthly workshop. April is all about creating your digital course outline in 90 minutes. (https://digitalcourse.pro/monthly-workshop)

Welcome back to The AI Report, where Liam Lawson speaks with the people shaping the future of AI, one breakthrough at a time.This week's guest is Adam Biddlecombe, co-founder of Mindstream, the daily AI newsletter that was acquired by HubSpot just 17 months after launch. Adam shares how he went from posting on LinkedIn during his lunch breaks to building a globally recognized media brand with over 150,000 engaged readers.In this conversation, Adam breaks down how to grow and monetize a newsletter, what most people get wrong about AI adoption in companies, and why editorial quality still matters more than ever. He also shares the realities of startup life. from managing deliverability nightmares to building a distributed team across Lebanon, Iran, Pakistan, and beyond.We talk through how to drive real AI literacy in teams, how to think about pricing ads for sponsors, and why being early matters less than being consistent.Subscribe to The AI Report and stay sharp on everything happening in AI:theaireport.aiConnect with Adam:linkedin.com/in/adambiddlecombeChapters:(00:00) Why AI Literacy is the New Career Edge(00:43) How Adam Sold Mindstream to HubSpot(03:07) Growing the Newsletter from Scratch(06:17) Building on LinkedIn in 2025(09:25) Talking AI Fear and Workplace Buy-In(12:21) Rolling Out AI Internally at Scale(15:10) Educating Without Overwhelming(19:06) The Mindstream Monetization Model(22:18) Differentiating Through Editorial Voice(27:02) Deliverability, List Hygiene, and Real Engagement(30:47) Hiring Internationally and Building Culture(35:00) Why Young, Global Talent Was the Secret(40:14) The “Doppelgänger” Way to Train New Hires(44:17) The Truth About Deliverability Pain(48:08) The Email That Led to a HubSpot Acquisition(49:19) Adam's 4-5-Mile Clarity WalkFollow the show and leave a rating if you found this episode valuable. It helps new listeners find the pod.

Text us your thoughts on the episode or the show!Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting.Drawing from 20 years of executive leadership experience spanning sales and entrepreneurship, Eric offers a refreshingly practical perspective on how marketing teams can build trust in their data and storytelling. Rather than attempting to fix all data quality issues before beginning reporting initiatives, he advocates starting small with specific reports that deliver meaningful insights. This approach allows teams to identify which data elements need fixing while simultaneously delivering value.The conversation explores how marketing operations teams can effectively normalize data across systems, enabling consistent reporting even as organizations migrate between platforms or evolve their naming conventions. Eric shares a striking example where analysis of 1,800 job titles revealed that 80% were unique variations of essentially the same titles—a common challenge that undermines segmentation and reporting efforts.The episode also examines how AI is revolutionizing marketing operations. While AI tools may struggle with complex calculations, they excel at transforming buyer journey data with thousands of touchpoints into credible stories. Organizations embracing these capabilities are gaining significant efficiency advantages, with SDRs able to cover 20% more accounts and marketing teams generating insights faster than competitors.Whether you're a marketing operations professional struggling to build reporting credibility or a CMO needing to better demonstrate your team's impact, this conversation provides actionable guidance for taming your data dumpster fire and transforming it into powerful, trusted insights that drive business decisions. Connect with Eric Westerkamp on LinkedIn or visit calibermind.com to learn more about building marketing data you can trust.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Alex Gopstein, co-founder of Pitchbox, discusses the importance of email deliverability in link building. He explains that emails undergo numerous steps before reaching inboxes, including spam filtering. Gopstein emphasizes the need for personalized emails to avoid being flagged as spam, suggesting the use of AI to create unique subject lines and content. He also highlights the significance of email rotation and the impact of major email providers like Google and Microsoft on deliverability. Gopstein advises monitoring response rates and using tools like Pitchbox's MX to ensure email effectiveness, stressing the importance of continuous experimentation and adaptation. Show NotesConnect With: Alex Gophstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Isra Al-Rari, an expert in email marketing and deliverability. They discuss the evolution of email marketing, common mistakes brands make, and the importance of personalization and customer retention strategies. Isra shares her journey from e-commerce store owner to email marketing specialist, emphasizing the need for brands to focus on first-time customer profitability and creating engaging email content that drives action. The conversation highlights the significance of understanding customer behavior and data to enhance email marketing effectiveness. Key Episode Takeaways: Email marketing is a vital communication channel that is not going away. Brands often treat emails like magazine catalogs, which is a mistake. Effective email marketing requires a balance of copy and imagery. Personalization should be based on customer data and behavior, not just names. First-time customer profitability is crucial for sustainable growth. Creating milestones for customers can enhance retention. E-commerce brands should offer more free products to retain customers. Email marketing should focus on retention, not just revenue generation. Understanding customer behavior is key to effective email campaigns. Brands need to unify their marketing strategies for better growth. For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast  Twitter: https://x.com/emarketpodcast  Facebook:  https://www.facebook.com/ecommercemarktingpodcast  Instagram:  https://www.instagram.com/emarketingpodcast/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

David Lytel joins The Great Battlefield podcast to talk about his lengthy career in politics and technology, which includes building the first website for The White House, co-founding Democrats.com, Redefeat Bush, and Redefeat Trump, and his current start-up idea Deliverability, to help Democrats with email.

Email deliverability expert MV Braverman shares game-changing strategies to ensure your emails land in inboxes, not spam folders. In this episode, we dive into the power of email marketing vs social media, how to boost email deliverability, and why your email list building tips should focus on relationship-building over mass outreach. MV also breaks down the latest email automation best practices, reveals how to improve email open rates, and discusses the critical steps for avoiding spam filters in email marketing. If you're a business owner or marketer looking to optimize your cold email outreach strategies, nurture leads effectively, and maximize engagement, this episode is a must-listen. Learn how to leverage best email marketing tools, craft compelling content, and take your lead nurturing with email marketing to the next level.

I'm a big fan of email marketing. It is the most effective way to grow your sales.  It's not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media. But here's the thing: If your emails are hitting the spam folder, you're not going to get sales.   Today I'm sharing some insider information that will keep your email campaigns out of spam and in your customers' inboxes, where they belong.   Listen in and discover:

In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights.=================================================================Best Moments:(01:36) Guy's journey into the email marketing industry(05:27) Difference between email delivery and deliverability(11:37) The rise of "snooze" email delivery options(16:57) Best practices for email send times(22:19) Guy's podcast "Email After Hours" and other resources=================================================================Guest Bio:Guy Hanson is the Vice President of Customer Engagement at Validity and a recognized email and data industry expert. With a background in digital printing at Xerox, Guy transitioned into email marketing at the turn of the millennium. He spent nearly a decade at Return Path before joining Validity, where he continues to be a thought leader in email deliverability and best practices. Guy hosts the podcast "Email After Hours" and is a frequent speaker and contributor in the email marketing space.Don't forget to check out Guy's podcast, Email After Hours!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.