Branding for Impact with Rosann Ling

How can you work smarter rather than harder on building brand awareness? Here are 3 ideas that you can steal right now to implement on your next marketing campaign!What we cover:02:05 Strategic product placement makes it hard to say no (Case study: Riparide - Zero)04:52 Think beyond the physical and into the 5 senses (Case study: Joloko)06:15 How intimate experiences are in demand in a post-covid world (Case study: La Taula)------------------------------------------If you're interested to chat more about this topic, reach out to me on rosann@prismcreative.co.Connect with me: www.prismcreative.co / Instagram: @prismcreative.co------------------------------------------Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

Are you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today.We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them?In this episode, we'll share the findings to these questions:Which generations are taking the most action in helping social/environmental issuesWhat's the MOST influential factor in making a purchase, and what's LEAST important to consumers todayHow to get better messaging across to consumers so you get their supportWhich platforms do they most often use to find out more about your brandAnd we'll finish with 3 key actions you can take RIGHT NOW to make an impact with your consumers.What we cover:03:00 Boomers care more than we think. How to target your messaging to different generations06:18 People are willing to pay! But what stops them from taking action?08:25 How to navigate the sustainability messaging and overcome skepticism09:58 3 actions you can take to make an impact with your consumersThe full Impact Insights Report is available FREE for download here: www.prismcreative.co/impact-insights-report-2021Connect with me: www.prismcreative.co / Instagram: @prismcreative.co------------------------------------------Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

We're kicking off the new year with a round of Q&A's! Here are some of the burning questions that you've submitted over the holidays:How to make my instagram less messy, and more inviting?What are eDM best practices?How do I create a brand story when there's none?How do I get more fundraising when we have no budget to spend on paid ads?How do I capture someone's attention on my socials or website?Listen in to find out!What we cover:01:22 “How to make my IG grid less messy and more inviting? And does having a pretty Instagram really matter that much?” Regina of #impact podcast04:45 “What are the latest eDM do's / don'ts?” Cath from HandsOn HK08:16 “How do you create a brand story when there is none to base off of or it's just not a very interesting one?” Karen from StyliCollective11:20 “We can't secure funding because we don't have awareness. But it's hard to reach those niche markets organically without using paid posts. How do we overcome that catch-22 situation?”15:05 “What captures someone's attention when looking at a brand? What should I focus on on my social media or website?” Bernice of Expand------------------------------------------Connect with me: www.prismcreative.co / Instagram: @prismcreative.co------------------------------------------Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

Wrapping up 2021 with some key lessons I learnt as a business owner around being an introvert, having the right mindset and the importance of self care. So often we only see the glamorous life of being an entrepreneur and all the wins that come with it. But I really wanted to reflect on some of the not so pretty stuff that goes on behind the scenes, and what I learnt from moments of self-doubt. I hope something in here resonates with you and see you in 2022!What we cover:02:18 Expand your comfort zone05:00 Don't be afraid to ask for support06:52 The impact is bigger than you08:07 On business mindset08:26 Invest in yourself10:00 Networking as relationship building and bringing value10:55 Trust the timing of things11:42 Don't forget to enjoy the journey12:18 On self care12:33 Make sure you prioritise you13:14 Let go of the idea of BUSY------------------------------------------Shows mentioned:#impact Podcast: A World Where Everyone Has A Decent Place To Live with Jo HayesThe Feminine Business School Podcast: Ep. 26 How To Make Million Dollar Business DecisionsSend in your burning questions about branding to rosann@prismcreative.co and we'll answer them in our first episode of 2022!------------------------------------------Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

What if I told you target audience research could be easy, budget-friendly and FUN?! In this episode, I'm going to share 5 things that you can do RIGHT NOW to learn more about your target audience that we use very often in our projects that can either provide some really eye-opening insights or validate what you already know.What we cover:03:18 Gathering quantitative data with surveys04:54 How to get deeper insights with qualitative research08:11 Looking at other brands to borrow what's already out there09:00 Immerse yourself in the target market environment11:10 Social media groups are the real hidden gems------------------------------------------Connect with me: www.prismcreative.co / @prismcreative.co------------------------------------------Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

Online dating has proven to be a huge success for so many! What's that got to do with branding?In this episode, we're going to talk about how the steps we take to building a long lasting, rewarding relationship with our audience is really a lot like dating.What we cover:01:35 Making a good first impression02:16 Transparency and honesty go a long way03:18 Don't be a prick04:25 Focus on the next best step05:30 Keep them committed06:18 What's in it for them?06:38 Your goal is for them to grow with you------------------------------------------Connect with us on instagram @prismcreative.co------------------------------------------Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

Feeling overwhelmed, stuck, and don't know what to focus on? You're not alone! In this episode, I'll share which mindset shifts can really help you get from a place of chasing perfection and procrastination, to feeling motivated and positive to get back on the brand building bandwagon.What we cover:01:16 How not having a long term goal or being afraid to dream big hold you back from big success03:23 Not understanding what your unique selling point (USP) is, and what's in it for people04:40 Stop waiting for things to be perfect to launch. You've got this!------------------------------------------Connect with us on instagram @prismcreative.co------------------------------------------Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

A logo is an important and impactful touchpoint –– most likely, one of the first points of connection with your audience. But don't start designing it until you have this one key question answered.In this episode, I'll be sharing why you shouldn't invest all your money into a logo design, and how to focus on building a solid foundation to set up your brand for success.What we cover:02:00 What's a logo?02:30 Top mistake people make when designing a logo and what to avoid03:35 How having a 10 year vision sets your business up for success07:30 Knowing who your product/offering serves09:30 Meaning is built into logos over time, dedication and consistently showing up in meaningful ways for your audience------------------------------------------Grab our free workbook to go alongside this episode at www.prismcreative.co/podcastConnect with us on instagram @prismcreative.co-----------------------------------------Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

Welcome to “Branding for Impact” podcast. I'm your host, Rosann, founder of Prism Creative. Join me as we talk about all things branding, marketing and myth-busting when it comes to making an impact.Season 1 will be filled with bite-sized tips, inspirational case studies and some of my personal experiences working with clients in your industry. You'll hear about some of the most common mistakes I see people make when building a brand, and how to overcome them.I hope that this Podcast will become a resource for you to create an impact with confidence and clarity, and that you'll finish each episode feeling inspired to take action.Find more information and resources at prismcreative.co/podcast➫ Visit our website www.priscmreative.co➫ Connect with us on Instagram @prismcreative.coAny unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.